JP3487225B2 - Shopping cart equipment - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION [0001] The present invention relates to a supermarket.
Shopping cart device (hereinafter, P
C cart) and customer-specific information using this PC cart
The present invention relates to a display device and a customer collection system. [0002] 2. Description of the Related Art Generally, in stores such as supermarkets.
Is a shopping strategy that makes it easier for
Put a shopping cart in the store to carry your goods.
Prepared at the entrance, customers can use it freely as needed
But this shopping cart is simply
Used only for transporting baskets, effective for store sales promotion
Regarding the above, it has not contributed sufficiently. On the other hand, super
-At the entrance of the coupon (discount coupon) of sales promotion products
Put it on the display shelf of the product and let the customer
If you bring a coupon for the product, you can discount it at the cash register
And go. [0003] In addition, a shopping car is used for the purpose of sales promotion.
A display and receiver are provided on the display, and various advertisements are displayed on the display.
The point is to increase the customer's willingness to purchase by showing
(Japanese Patent Application Laid-Open No. 63-135991,
JP-A-3-219281). Furthermore, supermarket
Determine the width of passages and optimize product placement
In order to analyze customer behavior in the store for the purpose of
The shopping cart is provided with an identification number transmission means,
G) Automatically detects and memorizes the flow line in the sales floor
An application relating to this is known (JP-A-5-735).
No. 81, JP-A-7-141574). [0004] [0005] Utilized a conventional shopping cart device
Advertising display devices, regardless of the customer demographics, gender, age, etc.
It only shows product advertisements and sales information,
It is possible to increase the sales promotion effect as expected
It is not possible and has not been practically used. In addition, conventional
Traffic flow detection device for customers using a shopping cart device
Is an analysis of customer behavior in the store,
It only detects and stores cart movement information.
Information is incomplete and unsatisfactory
won. The present invention has been made in view of these circumstances described above.
The purpose is to use a shopping cart.
Effective use of the product to differentiate it from other stores and promote sales
It is to improve the progress effect. Another of this invention
The purpose is to create ads or ads based on demographics (rank), gender, age, etc.
Customer using a shopping cart device that can display information
It is to provide a customer-specific information display device. Another object of the present invention is to provide a shoppi
Using a mobile cart device, the customer demographic (rank), age, and gender
It is possible to detect and memorize the customer's in-store movement information for each
To provide a possible customer data collection system. [0008] [0009] [0010] [0011] [0012] Means for Solving the Problems The invention according to claim 1
Is the display part in the shopping cart and the customer
An input means for inputting an identification number (customer number) is provided.
The display section displays the position of the shopping cart device.
Of the productAdvertising data for each member / non-memberTo be displayed on
A shopping cart device is provided. [0013] [0014] [0015] [0016] [0017] [0018] [0019] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below.
This will be described with reference to the drawings. FIG. 1 shows one embodiment of the present invention.
Shopping cart device (hereinafter referred to as PC car)
FIG. 2 is a diagram showing the external configuration of FIG.
It is a figure showing composition of an electronic device unit carried. FIG.
, The symbol 1 indicates that the space for loading the shopping basket 2 is
This is the main body of the PC cart.
The electronic device unit 4 is located at an easily visible position of the gripper 3 to be moved.
Is provided. In addition, the lower part of the PC cart 1
Battery 4a for driving child device unit 4 is housed.
Have been. In FIG. 2, operation of the electronic device unit 4
Touch panel that doubles as a display and operation unit in an easy-to-use location
5. Coupons etc. are printed on receipt paper etc. and issuance port 6
a, the printer 6 and the magnetic card reader 7 issued from
Is provided. Also, an antenna for communicating with the outside
8 is provided to protrude, and inside is for sound notification
Speakers 9 are provided. FIG. 3 shows an electric circuit of the electronic device unit 4.
FIG. 2 is a block diagram illustrating a configuration of a road 10. Smell this figure
To write the CPU 11, control program and data
ROM 12 and RAM 13 for reading and writing data
Of each part connected to the bus by a computer consisting of
Perform control. The touch panel 5 described with reference to FIG.
Operation control unit 14, printer 6 print control unit 15,
The card reader 7 controls the magnetic card reader control unit 16
The speakers 9 are connected to the bus via the audio output units 17 respectively.
Have been. Printer 6 is used to issue coupons.
However, this embodiment is also used for printing other data.
You can. Normally, printing paper is white receipt paper.
When you print and issue coupon data,
Become a ticketing machine. The communication interface 23 is connected to an external host.
To the PC of the store controller (SC) 30
Interface to connect, in batch processing
Used when sending and receiving data. Usually, the cart
The device is connected to the store controller 30 wirelessly,
Communication is possible in real time. Vibration detection sensor 24
Is used to detect the use / non-use state of the cart device.
That the vibration above a certain level lasted for a certain time
When the vibration is below a certain level
When the battery lasts for a long time, the device is turned off and the battery 4a
Avoid wasteful consumption. The position signal receiving unit 21 is an antenna
8a, wirelessly from a position signal generator to be described later.
Is received and input to the CPU. The wireless communication unit 22
Store controller wirelessly via antenna 8b
And send and receive data etc. online
is there. FIG. 4 is an electronic device unit of the PC cart 1.
Store controller that exchanges data, etc. by communicating with 4
30 shows a block diagram of the configuration of FIG.
FIG. Line control unit (LCU) 31
Is connected to a PC (personal computer) 32 and a POS register 40
Control communications with Basically POS cash register 40
Communicates online with PC 32 via LCU 31
However, in order to reduce the load on the PC 32, some roles are set to L.
The CU 31 processes. The PC 32 has a display 36,
Includes keyboard 37, mouse 38, printer 39, etc.
You. The cart controller 33 is connected to the PC 32
Communication with the PC cart 1 via the base station 34
Troll. Also, to reduce the load on the PC 32
Some of the roles are processed by the cart controller 33.
You. Thus, the PC cart 1 communicates with the PC 32 wirelessly.
This allows the PC cart 1 to perform various processes and
The tor controller 30 records information from the PC cart 1.
Remember The storage device 35 such as a hard disk is a PL
Conventional PO such as U file, member file result file, etc.
Along with the various files that the S system has,
Data to be stored. Note that these storage means are externally stored.
It may be stored in the built-in storage device instead of the storage device.
Needless to say. Next, referring to FIG. 5, the above-described PC cart is used.
FIG. In FIG.
1 is a back room (workplace, office), where L
CU31, PC32, cart controller 33, base station
34 and the like, and a sales floor 52 via an antenna 34a.
Is wirelessly connected to PC Cart 1 to exchange data
U. A customer who wants to use a PC cart is required to leave the store.
It is placed in the cart storage 53 outside the vicinity of the entrance 54
Pull out the PC cart 1 and enter the store 52 from the entrance 54
to go into. At this time, buy from the car storage area 55 near the entrance
Take out the basket and put this basket on the PC cart 1.
The customer walks around the store and purchases the goods to be purchased on the goods display shelf 56.
And remove it from the basket. PC cart 1
A touch panel 5 for performing display and operation shown in FIG.
A printer 6 that prints on a card and a magnetic card reader 7.
Electronic device unit 4 is provided, and a store controller
Communicates with 30 PCs 32. The detection of the moving position of the PC cart 1 is performed at the sales floor.
52 is provided on a ceiling or the like at a predetermined position and has its own identification data.
Signal generator A61 to generate position signal
The signal of the device S79 is received by the PC cart 1 and is performed. these
The signals of the position signal generators A61 to S79 are shown in FIG.
Signal that is transmitted only to the narrow range
Has strength and directivity. Customers who have completed shopping are the closest
To the empty or empty checkout counter 57
Drop in. At the checkout counter 57, the clerk 58
Uses POS cash register 40 to register customer's purchased products and settle accounts
Work. The customer who has completed payment is purchased at the soccer table 59.
After putting the bag in, return the basket to the car storage area 55
Then, return the PC cart 1 to the cart storage area 53 and leave the shop.
You. Next, the data of the PC cart 1 when the customer arrives at the store
FIG. 7 is a flowchart showing an outline of the processing, and FIGS.
This will be described with reference to FIG. Start… Customer is in a PC cart
If the customer wishes to use 1, the customer is near the entrance 54 of the store
Pull out the PC cart 1 from the (outside) cart storage 53
Then, enter the store while pushing this cart. At this time, the cart
The vibration detection sensor 24 provided in the
If this state continues for a certain period of time, for example, 5 seconds,
Power from the battery provided in the
The child device unit 4 is turned on, and the process starts. S1: PC cart is preset for each cart
The wireless communication unit sends the cart identification number (cart ID)
22 to the store controller 30. PC
Store controller that received the cart ID data from the cart
The roller 30 is in a state where the PC cart of the cart ID is used.
Is set, and the cart ID
Of the store controller 30 in advance to the PC cart
Send message data for visits stored in memory
You. Note that the memory of the store controller 30
Multiple messages by day, hour, or weather
Is stored, the day of the week when the cart ID is received,
Select and send a message for visit according to time, weather, etc.
I do. S2: PC cart is a store controller
Receives message data for visits transmitted from 30
You. S3: Display the received data on the touch panel 5. Ma
All or part of the data displayed on the touch panel 5
Is output from the speaker 9 and notified by voice. Touch
8 shows a display example of the touch panel 5 (this example is Wednesday.
Example in case of rain). In addition, the user of the PC cart
A request to input “member” or “non-member” is displayed. S4: Touch panel if the customer is a member
Touch “Member” of 5 and touch if the customer is a non-member
Touch “Non-member” on panel 5. S for members
5. If it is a non-member, go to S9. S5: Input of member number (member ID) on touch panel 5
Id is displayed. In the case of this embodiment, the member number
Enter your membership card with a magnetic card
If you do it by reading it with
The card reader operation guide is displayed. Customers carry
To read the membership card
And the member ID is input. S6: The cart device is the member ID entered
Is sent to the store controller 30 together with the cart ID.
You. Store controller 30 stores the received member ID
I do. FIG. 9 shows an example of the stored data. In this figure
And the data on the first line is for when the cart is unused.
In the second line, the car with the member ID "5678"
This indicates that the default is being used. Also, the third line
Data indicates that carts are being used by non-members
And Store controller 30 is a PC car
If the member ID is received from
Read out member data and rank and sex of the member
Judgment of age, classification, and membership rank, gender,
Read the advertisement data stored for each age group and P
Send to C-Cart. S7: PC cart 1 is a store controller
The advertisement data for member transmitted from 30 is received. S8: The PC cart 1 touches the received member advertisement data.
And display all or part of the
The notification is made by voice through the speaker 9. Touch panel 5
FIG. 10 shows a screen display example. The screen shows your name, membership number
Issue, membership rank, and how much more you purchase
Indication of curl, discount of member, purchase for member on that day
A list of obtained items (in the lower square) is displayed. This place
List of bargains, by member rank, gender, age
Different products are displayed for each category. This list contains each business
The member price may be displayed for each item. If these contents cannot be displayed on one screen,
Display by scrolling or switching screens. In addition,
Membership rank is up to the present of the member or within a predetermined period
For example, as shown in FIG.
Are divided into five stages A to E. Also, member run
Ads for products based on
Remember past purchases of members (for example,
The number of purchases and the purchase price are stored for each product category,
Purchase of items with the highest purchase points and purchase price
It is also conceivable to display a list of obtained products. Also,
In the case of a point-in-time membership system,
Displays the number of points A "menu" is displayed at the lower right of the display screen.
If you touch this "Menu",
A menu screen as shown in is displayed. On this screen
When you touch each display,
It switches to the indication. Information from the shop ... regular holiday, special sale information (for example,
On days with “1”, fish are cheap, Wednesdays are cheap meat, holidays
The day before the sale of vegetables, etc.), part-time job and part-time
-Recruitment. Today's bargain… List display of bargains of the day
etc. Issuance of coupons ... described later. Cooking recipes: ingredients, recipes, calories, and ingredients
Squirrel for the price of the product of the day, purchases for the dish
Etc. Indication of the location of the product ... Touch the product name to touch the product
Location of the shelf where the is located, the route to that location, etc. Member enrollment guide: Membership method, member benefits, etc. Deals: Information on local events (festivals, etc.)
Advice on health, advertisement of affiliated stores, etc. S9: Touch "Non-member" or
Neither "Member" nor "Non-Member" touch within a certain time
In some cases, the PC cart determines that the user is a non-member
Then, the fact is transmitted to the store controller 30. Strike
The controller 30 receives the data of “non-member”.
Then, the advertisement data for general customers is transmitted to the PC cart, and P
The C-cart receives the general customer advertisement data. S10: The received general customer advertisement data is displayed. table
FIG. 13 shows an example of the advertisement data shown. Within the square frame
Displays a list of bargain products. Also, a square frame
POS cash register at checkout
Generates a random number, and if the value is a predetermined value,
The product or the total purchase price
You. Next, the PC car when receiving the position signal
FIG. 14 is a flowchart showing the processing operation of
This will be described with reference to FIGS. Start: position signal generation via position signal receiving unit 21
Any one of the position signal generators among the devices 61 to 79
This process starts when a position signal is received from
You. That is, a customer pushes a PC cart in the store,
When approaching the vicinity of the position signal generator 61, this signal generator
The signal of is received. This allows the customer to pass through location 61
Can be determined. S20: The PC cart receives the received position number
Is sent to the store controller 30 together with the cart ID.
You. The cart controller 33 of the store controller is
The location data received for each ticket ID and after the customer enters the store
The elapsed time (number of seconds) is stored. Figure 1 shows an example of stored data
It is shown in FIG. In this example, the PC with the cart ID “0003”
The cart starts using at 14:35 and moves to position “61”.
Passed after 55 seconds, passed position "63" after 70 seconds, position
It can be seen that the vehicle passed "64" after 100 seconds. Also,
The store controller 30 pre-orders the PC cart.
Advertising data stored for each placement data, member / non-member
Send data. Stored in the store controller 30
FIG. 16 shows the types of advertisement data for each member rank. This
In the figure above, for example, the position number
Of the data stored with the identification code of “H22” at the position of “62”
Submit an advertisement. S21: transmitted from the store controller
The advertisement data for each location data received is received. S22: Display the received advertisement data on the touch panel
You. In addition, the notification is made by voice. PC car used by non-members
Figure 17 shows an example of the display when a person passes through the fruit section.
You. In the case of a member, the member's benefits are further displayed. S23: The customer wishes to purchase the displayed product, and
If you would like to receive a coupon discount at
Touch the product name displayed on the panel. S24: Coupon of the touched product
Issue a ticket. An example of a coupon is shown in FIG. Xx of display
In the XX part, messages such as producer, manufacturer, store name, etc.
Is printed. Note that this example shows the sales floor for a specific product.
In the case of issuing a coupon for that product,
Coupon from "Menu" even if it is not the sales floor of the product
Select the ticket issue to display a list of coupon products,
A coupon for the product can be issued. This place
If the coupon product is displayed on
Touch panel on the shortest path to that shelf.
Can be displayed on the screen of the file. Next, processing at the end of shopping will be described.
You. Each checkout counter 57 of the sales floor 52 in FIG.
At the exit, there is a checkout number generator
(Not shown), PC cart 1 generates checkout number
When you receive the checkout number from the container,
Checkout number received with
To the cart controller 33 of the controller 30. Also,
The type or value of the coupon to be issued (if discount,
Discount) to various conditions, such as the day of the week,
Even if it is made to differ according to the weather, the operator (customer), etc.
Good. The store controller receives the check number.
If you receive it, it is determined that the customer has completed the payment process,
Is sent to the PC cart and displayed on the touch panel.
And stored in the cart controller 33.
The stored flow line information is stored in the flow line
Write to the file. In this case, if the customer is a member,
Number, cart number used, visit time, location information, check-in
If the customer is a non-member,
This is data excluding numbers. Stored in the flow line storage file
The stored data is stored in the PC 32 of the store controller 30.
Various data processing is performed in the
It can be displayed on the ray 36. Hereinafter, an example of data processing will be described. Display of traffic lines on the display screen. Sorted by day of week, time of day, gender, age group, etc.
Display traffic lines. Places with large passages are indicated by bold lines
And where the passing amount is small, it is displayed as a thin line.
The movement tendency of customers can be grasped. In addition,
Display POP advertisements and distribute advertising products by comparing
To determine the effect of the event at the store.
Wear. The screen displays the number of customers for each time slot in the sales area.
Can be made. This makes it possible to determine how crowded the sales floor is.
Can be turned off. The screen shows male customers "black" and female customers "red"
The difference in the tendency can be analyzed. Analyzes the flow line for each customer and displays advertisements etc. on the display of the cart
Display based on the analysis results.
You. For example, focus on advertisements for products at sales departments where customers
It is conceivable to display them in a dotted manner. The effects of advertisements etc. displayed on the cart display are
By analyzing, it can be measured for each customer. In addition, settlement
Finished, put the purchased goods in a bag on the soccer table
After that, return the PC cart to the cart storage area and return. car
The PC cart returned to the storage area is above a certain level.
When no vibration occurs for a certain period of time, the power is automatically turned off.
FF is performed. The operation of the embodiment of the present invention will be described with reference to the drawings.
Although described in detail with reference to the present invention, the present invention is not limited to this embodiment.
It does not depart from the spirit of the present invention.
Even if the total is changed, it is included in the present invention. For example,
Such cases are also included in the present invention. In the case of the embodiment, the cart device receives the position signal and
By sending the position signal to the store controller
Customer traffic flow data is collected, but this configuration is limited
Not. For example, store control
A plurality of receivers connected to the
Receives the shopping cart ID (or member ID)
When you do, shopping cart ID (or member ID)
Is input to the store controller,
Collecting is also conceivable. In this case, the receiving device
Use the transmission / reception device of the electronic shelf label system using infrared.
May be used. A method for detecting the position of the shopping cart,
The location and number of position signal generators and receivers are implemented
Not limited to the number of states. Shopping cart, ie
It suffices if the flow line of the customer (member) in the store can be detected. In the embodiment, the display data and the print data are
Was received from the store controller by the
Cart by batch processing from the store controller in advance
In the internal memory and read from this memory.
You can do it. Membership cards are bar code cards, not magnetic cards.
Or an IC card. However, the barcode
Barcode reader for card, IC card for barcode reader
It is necessary to equip the cart with an IC card reader. In the embodiment, a shopping cart device
Communicates with the store controller that controls the POS register
Was separated from the store controller.
Separate computer to communicate with this computer
You may do it. In addition, cart device and store controller, personal computer and
Communication may utilize PHS technology. [0047] As described above, according to the present invention,
According to claim 1, the following a. ~ C. Get an effect like
Can beI. On the cart display, by demographic (rank), gender, age, etc.
Or according to the customer's past purchase data.
Notification and product information can be displayed.B. Therefore, for each customer,
By displaying, a sales promotion effect can be expected.C. Also, display the price of the product according to the rank of the customer.
With, customers can easily price products according to their rank
And can be surely known. [0048] [0049] Claims6 to 8According to the following
Re. ~ Le. The following effects can be obtained. Re. Customer base
Detects and stores information on customer movements within the store for each age, gender
Can accurately analyze customer behavior patterns
It works. For example, for each flow line or sales floor according to the rank of customers
Analysis of the time spent in the hotel, or the gender, age, and time of the customer
It becomes possible to analyze the flow line for each. Nu. Therefore, the store
Accurate data on the width of roads in the city, product placement, and the type of advertising
Can be rational based on more efficient
Store management can be realized. Le. In addition, an indicator on the cart
To display advertising information according to the customer on the display,
The effect of the advertisement can be measured.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a view showing an external configuration of a PC cart main body according to an embodiment of the present invention. FIG. 2 is a diagram showing a configuration of an electronic device unit of the PC cart in FIG. 1; FIG. 3 is a block diagram showing an electric circuit configuration of the electronic device unit of FIG. 2; FIG. 4 is a block diagram showing a configuration of a store controller that communicates with a PC cart and a connection with a POS register. FIG. 5 is a diagram showing a schematic configuration in a store. FIG. 6 is a diagram showing a detection range of a position signal generator in a store. FIG. 7 is a flowchart showing an outline of data processing of a PC cart. FIG. 8 is a diagram showing a display example of message data for visiting a shop on a touch panel in case of rain on Wednesday. FIG. 9 is a diagram showing an example of data in which the usage status of a cart ID is stored. FIG. 10 is a diagram showing a screen display example of member advertisement data. FIG. 11 is a diagram for explaining the contents of a member rank. FIG. 12 is a view showing a display example of a screen displayed when a menu is touched. FIG. 13 is a diagram showing a display example of general customer advertisement data. FIG. 14 is a flowchart showing a processing operation of the PC cart when a position signal is received. FIG. 15 is a diagram showing an example of position data received for each cart ID and stored data of the elapsed time (number of seconds) since the customer entered the store. FIG. 16 is an explanatory diagram that classifies member ranks and types of position data advertisement data. FIG. 17 is a diagram showing a display example of an advertisement when a PC cart used by a non-member passes through a fruit counter. FIG. 18 is a diagram showing an example of a coupon ticket. [Description of Signs] 1 ... PC cart 2 ... Shopping basket 3 ... Grip unit 4 ... Electronic device unit 4a ... Battery 5 ... Touch panel 6 ... Printer 7 ... Magnetic card reader 8 ... Antenna 9 ... Speaker 10 ... Electrical circuit unit 11 ... CPU 12 ROM 13 RAM 14 Display / operation control unit 15 Print control unit 16 Magnetic card reader control unit 17 Audio output unit 21 Position signal receiving unit 22 Wireless communication unit 23 Communication interface 24 Vibration detection sensor Reference Signs List 30 Store controller (SC) 31 Line control unit (LCU) 32 Personal computer (PC) 33 Cart controller 34 Base station 35 Storage device 36 Display 37 Keyboard 38 Mouse 39 Printer 40 POS register 51 … Back room (workplace, office) 52… Sales area 53… Cart If 54 ... entrance 55 ... basket Storage 56 ... commodity display shelf 57 ... check-out counter 58 ... clerk 59 ... soccer table 61-79 ... position detection signal generator A~S

Continuation of the front page (56) References JP-A-11-353555 (JP, A) JP-A-2000-194687 (JP, A) JP-A-2000-30148 (JP, A) JP-A-11-339133 (JP, A) JP-A-7-254021 (JP, A) JP-A-10-208152 (JP, A) JP-A-6-295390 (JP, A) JP-A-7-182564 (JP, A) JP-A-10-208 91867 (JP, A) JP-A-11-152041 (JP, A) JP-A-8-137916 (JP, A) JP-A-3-219281 (JP, A) (58) Fields investigated (Int. Cl. ^7, DB name) G07G 1/00 - 5/00 G06F 17/60 G06F 19/00 G09F 19/00 - 27/00 B62B 1/00 - 5/06 B62B 7/00 - 19/04

Claims (1)

(57) [Claims] [Claim 1] A display unit is provided on a shopping cart, and input means for inputting an identification number (customer number) of a customer who is a member is provided. A shopping cart device for displaying advertisement data of a product according to a moving position for each member / non-member .