JP3493333B2 - Telephone relay device with advertisement - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a telephone relay device with an advertisement that sends an advertisement message matching the attributes of a user of a calling side telephone to the calling side telephone.

[0002]

2. Description of the Related Art Conventionally, prior to making a call, a user of a telephone set on the calling side listens to an advertisement message, and in response to an advertisement message providing fee paid by the advertisement message provider, the telephone set on the calling side is It is known that there is a telephone relay device with an advertisement that discounts call charges.

This telephone relay device with an advertisement is connected to an unspecified number of telephones via a public telephone line or a dedicated communication line, and receives a calling signal for calling another telephone from a calling side telephone. , Send a pre-registered (stored) advertisement message to the telephone set of the calling side, let the user of the calling side telephone listen to the advertising message, and then respond to the telephone set of the calling side and the calling signal It is configured to connect a line with a connecting telephone.

As described above, if a telephone call is made using the telephone relay device with advertisement, the call charge is discounted. Therefore, the user of the telephone relay device with advertisement (use of the telephone set on the calling side) People) will increase. In other words, the user of the calling side telephone can gain the benefit that the call charge can be saved by making a call through the telephone relay device with the advertisement, and the advertisement message provider can The benefit is that the message can be heard by many users (users of the calling telephone).

[0005]

However, in such a conventional telephone relay device with an advertisement, since the advertisement message having the same content is sent to all the users of the telephones on the calling side, the advertisement message to be sent is sent. Is not necessarily the most suitable for each caller's telephone user, and the caller's telephone user's use of advertisement messages and the advertisement message provider's telephone are used as advertising media. It was difficult to secure the profit of.

The present invention has been made in view of the above problems, and an object thereof is to provide a telephone relay device with an advertisement capable of transmitting an optimal advertisement message to a user of a telephone set of each calling side. Is to provide.

[0007]

[Effect of the unit and the invention for solving the problems The present onset bright has been made in order to achieve the above object, the advertising message storage means for advertising messages is stored, via the communication line from the originating telephone When receiving a call signal for calling another telephone, the advertisement message is read from the advertisement message storage means, and the advertisement message sending means sends the advertisement message to the calling telephone, and corresponds to the call signal. And a line connecting means for connecting a line between the connecting side telephone and the calling side telephone, and the calling side telephone receiving the advertisement message by the advertisement message sending means. Discounting the call charges of "(Here," discount "means not only the general concept of discounting a certain percentage of call charges but also the discount target. A telephone relay device with an advertisement configured to include a concept of a discount for returning a predetermined amount (cash back) regardless of the amount of the call charge. The same is true of the following. A plurality of advertisement messages are stored together with advertisement attribute information indicating attributes of each advertisement message, and the advertisement message transmission means detects the attribute of the user of the calling telephone from the information included in the call signal. And a matching advertisement message search means for searching the advertisement message storage means for an advertisement message having the advertisement attribute information matching the attribute of the user detected by the attribute detection means. From a plurality of advertisement messages searched by the advertisement message search means, select an advertisement message for a predetermined time and display the advertisement message. User attribute information indicating the attribute of the user of each telephone including the information for identifying the subscriber, and the dial number of the subscriber's telephone. And the subscriber message storage means stored together with the subscriber message storage means. In the advertisement message sending means, the attribute detecting means detects dial number information of the telephone set on the calling side included in the received calling signal, User attribute information corresponding to the number information is detected from the contractor information storage means, and the advertisement message stored in the advertisement message storage means is sent to the user of the calling side telephone by the advertisement. It includes order acceptance information for urging an order for a message advertisement target, and after the order acceptance information is sent from the advertisement message sending means, the calling side telephone When the order information for ordering the advertisement target is input from the user of the machine, the order information storage means for storing the order information together with the information for identifying the subscriber detected by the attribute detection means is provided. It is characterized by having.

As described above, in the telephone relay device with advertisement of the present invention, when the calling signal is received from the calling side telephone, the advertising message sending means reads the advertising message from the advertising message storage means, and the advertising message is sent. To the calling side telephone, and the line connecting means calls the connecting side telephone corresponding to the calling signal to connect the line between the connecting side telephone and the calling side telephone.

[0009] Since the call charge of the telephone set on the calling side that receives the advertisement message is discounted, the user of the telephone relay device with advertisement of the present invention (calling side) as in the conventional telephone relay device with advertisement. The number of users of telephones will increase. In other words, the user of the telephone at the calling side can make a phone call via this telephone relay device with advertisement,
The benefit is that the call charges can be saved, and the advertisement message provider can benefit from the fact that the advertisement message can be received by a large number of users (users of calling telephones). You can

On the other hand, the advertisement message sending means in the telephone relay device with an advertisement of the present invention performs the following processing from the reception of the calling signal to the sending of the advertisement message. That is, when the calling signal is received, the attribute detecting means in the advertisement message sending means detects the attribute of the user of the calling telephone by using the information included in the calling signal. Then, the matching advertisement message searching means searches the advertising message storing means for an advertising message having the advertising attribute information matching the user's attribute detected by the attribute detecting means, and the advertising message selecting means searches for this matching advertisement. An advertisement message for a predetermined time is selected from the plurality of advertisement messages retrieved by the message retrieval means, and is sent to the calling side telephone.

That is, according to the telephone relay device with advertisement of the present invention, the optimum advertisement message for the user of the calling side telephone is retrieved from the information contained in the calling signal of each calling side telephone. This advertising message can be sent to the calling telephone.

Therefore, in the telephone relay device with an advertisement of the present invention, unlike the conventional telephone relay device with an advertisement which sends an advertisement message having the same content to all the users of the telephones on the calling side, The user can receive the most suitable advertisement message for the user himself / herself, can effectively use the received advertisement message as an information source, and the provider of the advertisement message can use the telephone as an advertising medium. A sufficient profit (advertising effect) can be obtained.

The advertisement message is sent to the calling telephone by, for example, the advertisement message sending means.
After the call signal is received, the line connection means may perform the process only once before connecting the line between the connecting side telephone and the calling side telephone. Then, even after the line between the telephone set on the connection side and the telephone set on the calling side is connected, it may be performed at regular intervals.

[0014]

[0015] In this onset Ming, based on the information contained in the calling signal from the telephone of the caller, shows a specific embodiment the attribute detecting means detects an attribute of a user of the originating telephone hand
There Ru. That is, in this onset bright, as described above, subscriber information storage means are provided, the attribute detector detects the dial number information of the calling phone included in the call signal, the dial number information Using, the user attribute information indicating the attribute of the user of the corresponding calling side telephone is detected from the contractor information storage means.

In this case, if various information corresponding to the user attribute information is registered (stored) as the advertisement attribute information of each advertisement message registered (stored) in the advertisement message storage means, it is suitable. The advertisement message search means can search the advertisement message storage means for an advertisement message having advertisement attribute information matching the user attribute information. Then, an advertisement message for a predetermined time is selected from the plurality of advertisement messages retrieved in this way through the advertisement message selection means, and is sent to the calling side telephone.

[0017] That is, in this onset bright, to the user of the telephone of each caller, compatible with the user attribute information retrieved from the subscriber information storage means, it is sending a best ad messages it can. Then, specific examples of the user attribute information registered (stored) in the contractor information storage means include the sex, age, address, place of birth, occupation, and matters of interest of the subscriber (telephone contractor). If the contents of the user attribute information and the corresponding advertisement attribute information are detailed and the adapted advertisement message search means is configured to search the advertisement message for each finer field, each calling side can be searched. It is possible to search for and send out a more suitable advertisement message to the users of the telephones.

It is also possible to register (store) the sending time of the advertising message sent by the advertising message selecting means in the contractor information storing means as the user attribute information. That is, for example, the advertisement message is sent during the period after the advertisement message sending means receives the calling signal and until the line connecting means connects the line between the connecting side telephone and the calling side telephone. If the call is made only once, the discount of the call charge obtained for each call on the calling side telephone is set to increase as the time of the advertisement message received increases, and each call is contracted at the time of contract. If the time of the advertisement message to be received is determined and the time is registered (stored) in the contractor information storage means as the user attribute information, the advertisement message corresponding to this time detected by the attribute detection means. The time length of the advertisement message selected and transmitted by the selection means can be changed, and the time of the advertisement message received by each telephone can be changed. . Further, according to the present invention,
The advertisement message provider can use the advertisement message sending means.
The advertising effect due to the sending of advertising messages
In addition to being able to obtain, users of advertising messages (calling side
From users of telephones)
The effect that you can efficiently receive orders for
Obtainable. That is, in the present invention, the advertisement message is
When the advertisement message is sent by the sending means,
Advertising message user for the target of advertising message
The order reception information that encourages orders from
If you receive a message, you will be motivated to buy.
The ad message user who made
Immediately enter the order information to the effect that you want to
Voice input by code entry, voice of user of calling telephone
You can enter it, etc., so the advertisement message provider
Efficiently place orders for the target of the advertising message
Can receive. In the present invention, the contractor information record is
A storage means is provided, and the subscriber's information is stored in the subscriber information storage means.
To identify the subscriber corresponding to the dialed number of the handset
Information (information such as subscriber's name and address) is registered (memorized)
The attribute detection means is used to send a call from the calling telephone.
Use the dialing number information of the calling telephone included in the call signal.
Detect and join corresponding to the dial number information
Information to identify the person (address or address of the ordering source (subscriber))
Information such as name) is detected from the contractor information storage means, and
These information are stored together with the corresponding order information. In the present invention
In this way, the information for identifying the order originator
It is configured to be detected from the calling signal from the telephone
Therefore, when the calling telephone user enters order information,
It is possible to reduce the amount of information to be input to. Tsuma
First, the ordering party is identified from the calling signal from the calling telephone.
In the case where the information for identifying is not detected, the calling party's
When the user of the handset enters the order information, the user himself
You must also enter information to identify the (ordering party)
Disappear. On the other hand, as described above, it is possible to identify the ordering party from the calling signal.
In the aspect of detecting the information for determining
You do not have to enter information to identify yourself
Therefore, the amount of information to be input can be reduced.
Is. In addition, the order for the advertising target of the advertising message
When the information is entered, the order information storage means stores the order information.
The information may be stored for each orderer. And like this
As a specific mode for storing order information for each orderer,
The ordering party for the order information (that is, the caller's telephone
If it is configured to identify
There is no particular limitation. Specifically, for example, the calling telephone
Dialing number of the calling telephone included in the calling signal from
No. information is detected by the attribute detecting means, and the dial number information is detected.
Information as information for identifying the ordering source
It may be stored together with the information.

[0019] In ad-telephone relay apparatus of the present invention, the telephone of the calling party is a mobile phone having a wireless communication means, in the advertising message transmitting means, said attribute detecting means, from the mobile phone A base station that relays the transmitted radio wave may detect the location information of the base station added to the call signal as an attribute of the user indicating the position of the user of the mobile phone. .

[0020] can be detected in this way to be lever, based on the location information of the base station assigned to the call signal, the position of the user of the mobile phone (caller's telephone). That is,
In this case , the base station that relays the radio waves transmitted from the mobile telephone adds the location information indicating the location of this base station to the calling signal from the mobile telephone, and the attribute detection means, the location information, It is detected as the position information of the user of the mobile phone.

In this case, if the position information corresponding to the position information of the user is registered (stored) as the advertisement attribute information of each advertisement message registered (stored) in the advertisement message storage means, it is suitable. The advertisement message search means can search the advertisement message storage means for an advertisement message having advertisement attribute information matching the position information of the user. Then, an advertisement message for a predetermined time is selected from the plurality of advertisement messages retrieved in this way through the advertisement message selection means, and is sent to the mobile telephone.

That is, in this case, for each user of each mobile phone (calling side phone), the optimum position matching the position information of the user detected based on the position information of the base station is optimal. Advertisement messages can be sent.
Then, as a specific mode of detecting the location information of the base station added to the calling signal as the location information of the user, for example, each base station has a different base station ID for each base station.
In addition, each base station is provided with a location information transmission unit which adds base station ID information corresponding to each base station to a call signal from a mobile telephone and transmits the call signal to the telephone relay device with advertisement. The telephone relay device with advertisement may be provided with a base station position information storage unit that stores the base station ID information of each base station and the position information (coordinate information) of each base station. .

In this case, the attribute detecting means detects the above-mentioned base station ID information as the location information of the base station from the information included in the call signal from the mobile telephone, and uses this base station ID information to determine the base station. The location information of the corresponding base station is detected as the location information of the user of the mobile telephone from the station location information storage unit.

Further, the location information transmitting section in each base station directly adds the location information (coordinate information) of each base station to the calling signal and transmits it to the telephone relay device with advertisement. Is also good. In this case, it is not necessary to provide the base station location information storage unit in the telephone relay device with advertisement, and the location information (coordinate information) of the received base station is directly detected by the attribute detecting means by the user of the mobile telephone. Can be detected as position information.

[0025] In ad-telephone relay apparatus of the present invention, in the advertising message transmitting means, said attribute detecting means may calling signal from the telephone of the calling party, the user of the phone and audio input speech A characteristic parameter extracting unit that receives a signal, processes the voice signal, and extracts a characteristic parameter for identifying the attribute of the user, and a characteristic parameter extracted by the characteristic parameter extracting unit are different in advance from each other. Comparing with a large number of standard parameters extracted by processing the speech signals of the large number of speakers, which are registered together with the information indicating the attributes of the large number of speakers, the characteristic parameter most approximate to the characteristic parameter of the user is obtained. A speaker attribute determination unit that detects the standard parameter of the speaker and detects the attribute of the speaker as the attribute of the user may be provided.

[0026] Thus to lever, even when the user has changed the calling phone, based on a speech signal of a user is transmitted together with the call signal, the use of the originating telephone The attribute of the person can be detected. In other words, this place
In this case, the voice signal input by the user of the calling side telephone is sent to the telephone relay device with advertisement together with the calling signal of the calling side telephone. Then, the above-mentioned voice signal is processed by the characteristic parameter extracting means in the attribute detecting means, and the characteristic parameter for identifying the attribute of the user is extracted. Next, the speaker attribute determination means compares the user's characteristic parameters with the standard parameters of a large number of speakers registered in advance, and determines the speaker's characteristic parameter having the closest standard parameter to the user's characteristic parameters. The attribute is detected as the attribute of the user.

In this case, various information corresponding to the user attribute detected as described above is registered (stored) as the advertisement attribute information of each advertisement message registered (stored) in the advertisement message storage means. Then, the matching advertisement message searching means can search the advertising message storing means for an advertising message having the advertising attribute information matching the user's attribute. Then, an advertisement message for a predetermined time is selected from the plurality of advertisement messages retrieved in this way through the advertisement message selection means, and is sent to the calling side telephone.

That is, in this case, it is possible to send the optimum advertisement message that matches the attributes of the user detected from the voice signal of the user, to the users of the respective telephones on the calling side. it can. Further, specific examples of the attributes of the user detected by the voice recognition means include the user's sex, age, personality, dialect, etc., and the attributes of this user and the content of the corresponding advertisement attribute information. If the detailed configuration is adopted and the advertisement message search means is configured to search the advertisement message for each finer field, the advertisement message more suitable for the user of each calling telephone can be searched. Can be sent out.

As a mode of transmitting the voice signal input by the user of the telephone set on the calling side together with the call signal to the telephone relay device with advertisement, for example, the user may:
On the calling side telephone, after inputting the dial number of the connecting side telephone (dial operation, inputting the dialing number by button input, etc.), input a voice by speaking a predetermined vocabulary into the transmitter. Alternatively, it may be transmitted as an audio signal.

After inputting the code, the telephone relay device with advertisement sends a voice signal for voice guidance for prompting a predetermined voice input to the calling telephone, and the user
According to the voice guidance, the voice may be input and transmitted as a voice signal. On the other hand, the aspect of detecting the attribute of the user from the voice signal input by the user of the calling telephone may be as follows .

[0031] That is, <br/> in ad-telephone relay apparatus of the present invention, in the advertising message transmitting means, said attribute detecting means, of the calling side telephone and the line between the ad-telephone relay apparatus Connection detection means for detecting a connection, and a voice signal for voice guidance for prompting the caller-side telephone to voice-input information specifying the connecting-side telephone after the connection is detected by the connection detecting means. When the voice synthesizing means for transmitting the information and the information for specifying the connecting side telephone are voice-input from the user, the voice-input voice signal is decoded and the information is included in the call-out signal. A voice recognition means for capturing the voice signal, a feature parameter extracting means for processing the voice signal to extract a feature parameter for identifying the attribute of the user, and a feature parameter extracted by the feature parameter extracting means. Data and a plurality of standard parameters extracted by processing voice signals of a large number of speakers, which have been registered together with information representing the attributes of a large number of speakers having different attributes, to use who detected the standard parameters of the speaker's closest to the feature parameters, the speaker attribute determination means for detecting an attribute of該話's as an attribute of the user, may be provided with a.

[0032] In this way to lever, as in the case of the,
The attribute of the user of the calling telephone can be detected based on the voice signal input by the user of the calling telephone by voice, and an optimum advertisement message can be sent to the user. Then, by using the information decoded from the voice signal, the line between the calling side telephone and the connecting side telephone is also connected.

In other words, in this case, when the connection detecting means detects that the line between the telephone set on the calling side and the telephone relay device with the advertisement is connected, the voice synthesizing means indicates the connecting side. The voice signal for voice guidance for prompting the user to input the information for specifying the telephone is sent to the calling telephone.

Then, when the user of the telephone inputs voice information on the telephone of the calling side to specify the telephone of the connection side, the characteristic parameter extraction means and the speaker attribute are extracted from the voice input voice signal. Similar to the above case, the attribute of the user can be detected through the determining means, and the optimum advertisement message is sent to the user through the matching advertisement message searching means and the advertisement message selecting means. be able to.

On the other hand, the voice signal is decoded by the voice recognition means and taken in as information included in the calling signal. Therefore, the line connection means calls the corresponding telephone by using the information (information for identifying the connecting side telephone) decoded from the voice signal and connects the line between the telephone and the calling side telephone. You can

As a specific mode of the information for specifying the connecting side telephone which the user of the calling side telephone inputs by voice, the dial number of the connecting side telephone may be used, or the connecting side telephone may be used. The name and address of the user of the telephone can be used. When the dial number of the connecting side telephone is input by voice, for example, the voice input voice signal is voice-to-character converted by the voice recognition means and converted into an electric signal corresponding to the dial number. The electrical signal may be processed as information included in the calling signal.

When the address and name of the user of the connecting side telephone is input by voice, for example, not only the telephone of the contractor who uses the telephone relay device with the advertisement is previously stored in the contractor information storage means. The dial numbers of other telephones and the corresponding address names are also registered (stored), the input voice signal is recognized as the address name by voice-to-character conversion by the voice recognition means, and the contract is made from the address name. The corresponding dial number registered (stored) in the person information storage means may be searched, and the dial number (electrical signal) may be processed as information included in the calling signal.

Next, <br/> in ad-telephone relay apparatus of the present invention, in the advertising message transmitting means, the adapted advertising message retrieval means, said user attributes retrieved by said attribute detecting means and an advertisement message with the advertisement attribute information matched with the received time slot the calling signal, intended to search from the advertisement message storage
It may be .

[0039] Thus to lever, adapted advertising message retrieval means, not only the attributes of the user of the detected originating telephone in attribute detection means, adapted to the time zone that has received the call signal Since the advertisement message is retrieved, it is possible to retrieve the advertisement message which is more suitable for the user of each calling side telephone.

That is, in this case, if the time zone for sending each advertisement message is registered (stored) as the advertisement attribute information of each advertisement message registered (stored) in the advertisement message storage means, the detected message is detected. Based on the time zone of call signal reception, the matching advertisement message search means searches the advertisement message storage means for an advertisement message to be sent in that time zone using the information of the time zone registered as advertisement attribute information. can do. Then, an advertisement message for a predetermined time is selected from the plurality of advertisement messages retrieved in this way through the advertisement message selection means, and is sent to the calling side telephone.

Next, <br/> in ad-telephone relay apparatus of the present invention, the telephone of the calling party is a fixed telephone connected by wire to the communication line, in the advertisement message sending means, wherein attribute detector means, be one which detects the station number information of the calling party phone dial number information included in the call signal received as information indicating the attribute of the user of the phone of the calling party May be .

This shows another specific mode in which the attribute detecting means detects the attribute of the user of the calling side telephone based on the information included in the calling signal from the calling side telephone. It is a thing. In other words, when the calling telephone is a fixed telephone, the area code information (area code information such as area code or city area code) in the dialing number information of the calling side telephone included in the calling signal is detected. If so, the area code information is different depending on the area where the calling side telephone is located. Therefore, the area code information is information indicating the location of the calling side telephone (information indicating the attribute of the user of the calling side telephone). ) Can be used as.

In this case, the information corresponding to the above-mentioned station number information is registered (stored) as the advertisement attribute information of each advertisement message registered (stored) in the advertisement message storage means.
In this case, the matching advertisement message searching means can search the advertising message storing means for an advertising message having the advertising attribute information matching the above-mentioned station number information. Then, an advertisement message for a predetermined time is selected from the plurality of advertisement messages retrieved in this way through the advertisement message selection means, and is sent to the calling side telephone.

That is, in this case, the optimum advertisement message that matches the station number information of the dial number information of each calling side telephone is sent to the user of each calling side telephone. You can Then, as a specific mode of registering (storing) the information corresponding to the area code information of the dial number information of the calling side telephone in the advertisement message storage means as the advertisement attribute information, for example, the area code (area code or city code) The area number) may be directly registered (stored) as the advertisement attribute information.

In this case, when the attribute detecting means detects the station number information (station number) of the dial number information of the calling side telephone, the matching advertisement message searching means matches the detected station number information (station number). The advertisement message having the station number information (station number) as the advertisement attribute information is retrieved from the advertisement message storage means.

As another specific mode of registering (storing) the information corresponding to the station number information as the advertisement attribute information,
For example, the information (coordinate information and other information indicating the attribute of the area) of the area to which the advertisement message is to be sent is registered (stored) in the advertisement message storage means as advertisement attribute information, and separately from the advertisement message storage means. A station number information storage unit corresponding to the district information may be provided.

That is, the station number information storing means registers (stores) the station numbers included in the dialed numbers of the fixed telephone together with the district information corresponding to each station number, and the attribute detecting means
When the area code information (area code) of the dial number information of the calling telephone is detected, the corresponding area information from the area code information through the area code information storage means indicates the position of the fixed telephone user. It should be detected as district information. Then, in this case, the matching advertisement message searching means searches the advertising message storage means for an advertising message having the district information matching the detected district information as advertisement attribute information.

Next, <br/> in ad-telephone relay apparatus of the present invention, the telephone of the calling party is provided with a display for outputting an image information signal received from the outside as an image,
The advertisement advertisement message message stored in the storage unit may it der those containing video information to be displayed on the display.

[0049] Thus to lever, for example, the advertisement message sent from the advertisement with the telephone relay apparatus compared to a case such as that consists only of speech signals, to improve the advertising effect by sending to the advertisement message You can That is, if the advertisement message to be sent includes video information, as in this case , for example, the advertisement message provider wants to inform the advertisement message user of information that is difficult to convey only with a voice signal such as the shape of the product. Even in such a case, if such information is displayed as a video on the display of the calling telephone, the content of the information can be easily understood by the advertisement message user, and the advertisement message user also receives the advertisement message. You can understand the contents of.

Next, <br/> in ad-telephone relay apparatus of the present invention, the advertisement message storage stored in the advertisement message includes a question information about the attributes of a user of the phone of the calling party When the answer information to the question information is input from the user of the calling telephone after sending the question information from the advertisement message sending means, the answer information is stored for each question information. it may include a response information storage unit.

[0051] In this way to the lever, and at the same time carry out the delivery of the advertising message in the advertisement message sending means, the effect is obtained that it is possible to carry out a survey of users of the attributes of the advertising message. That is, in this case, when the advertisement message is transmitted by the advertisement message transmitting means, the question information regarding the attribute of the user of the calling side telephone is also transmitted, so that the advertisement message user (calling side When the user of the telephone of the calling party) inputs the response information to the question information (code input on the telephone of the calling side, voice input by the voice of the user of the calling side telephone, etc.), the advertisement message is used. The result of the survey of the attribute of the person will be obtained.

As a specific example of the contents of the above question information, advertisement message providers such as "What is your hobby?", "What is your age?", "What is your favorite color?" Various question information that is considered necessary for performing Further, it is preferable that the user of the calling side telephone receives these question information while the advertisement message is flowing on the calling side telephone.

With this arrangement, when the response information to the question information is input, the user of the telephone set on the calling side hears the question information, and it is considered that the user does not take the ear from the receiver. The user of the calling side telephone can be made sure to hear the advertisement message sent to the side telephone.

[0054] Also, in this case, further, the upper Symbol of <br/> so, if the ad message is intended to include image information displayed on the display of the calling phone, the calling telephone display The question information configured as video information may be displayed on the display while the advertisement message is displayed as video information.

With this arrangement, the user of the telephone set on the calling side, when inputting the response information to the question information,
Since the question information is read, it is considered that the user keeps an eye on the display, so that the user of the calling telephone can surely see the advertisement message displayed on the display.

In order to ensure that the user of the telephone set on the calling side inputs the response information to the question information, the telephone relay device with advertisement is used only when the response information is input. It may be configured so that a call can be made (in other words, a call charge discount can be received by using the telephone relay device with an advertisement).

Alternatively, by inputting the response information, the discount rate of the call charge can be improved, and the information that the gold merchandise is presented in the lottery is transmitted to the calling side telephone together with the question information. It may be configured as follows. Further, the response information stored in the response information storage means for each question information may be sent from the telephone relay device with advertisement to the receiving terminal managed by the advertisement message provider through the communication line. In this case, it is preferable for the advertisement message provider to manage the data.

[0058]

[0059]

[0060]

[0061]

[0062]

[0063]

[0064]

Next, <br/> in ad-telephone relay apparatus of the present invention, the line connection means, the predetermined call after connecting the line with the calling party's phone and the connection side of the telephone Each time an allowable time elapses, a transmission timing determination means for determining that an advertisement message should be transmitted to the telephone set of the calling side is provided, and the advertisement message transmission means is for a predetermined time each time the determination is made. the advertisement message may be one to be sent to the telephone of the calling party.

[0066] Thus to lever at transmission timing determining means, every time the determination to the effect that performs the transmission of advertising messages to the originating telephone is made, by the advertising message transmitting means, a predetermined time of the ad Since the message is sent to the calling telephone, when the calling telephone user talks for a long time, the calling telephone user receives more (that is, more time) than the calling telephone user. ) Can receive advertising messages.

Further, in the telephone relay device with advertisement in this case, the longer the time length of the advertisement message received by the telephone set on the calling side is, the more the contractor of the telephone set on the calling side bears the burden. If the call charge discount is configured to be high, even if the caller's telephone user makes a long-term call, the caller's telephone user will not receive many advertisements. Telephone charges can be efficiently saved by the amount of messages received.

Next, <br/> in ad-telephone relay apparatus of the present invention, in the line connection unit, prior to the transmission timing determining means, the dial of the calling party phone included in the call signal There may be provided a call allowable time setting means for setting the call allowable time by using the number information and the dialed number information of the connecting side telephone.

[0069] and the distance between this way to lever, the originating telephone and the connection side of the telephone subscribers of the originating telephone to provide an advertisement message delivery service by the ad-telephone relay apparatus The allowable call time is set appropriately according to the content of the contract made with the trader or the like.

That is, for example, if the dialing number information of the calling side telephone and the dialing number information of the connecting side telephone included in the calling signal are used, these two telephones are not passed through the telephone relay device with advertisement. Since it is possible to calculate a normal call charge per unit time when a call is made between two parties, for example, a call corresponding to the time of an advertisement message sent from the advertisement message sending means to the calling telephone at once It is possible to set the call time until the discounted amount of the charge becomes equal to the normal call charge as the call allowable time. And in this case, even if the user of the telephone at the calling side makes a long-distance call for a long time,
The call charge paid by the user of the calling telephone is always
It can be 0 (full discount).

Further, for example, in this case , the dialer number of the telephone set that can be the telephone set on the connection side in the contractor information storage means and the call allowable time that differs for each dialed number are determined by the user of the calling side telephone set. The dial number information of the calling telephone included in the calling signal, if it is registered (stored) as the information set at the time of the contract with the provider that provides the advertisement message sending service by the telephone relay device with the advertisement. Using the above information registered (stored) in the contractor information storage means from the dial number information of the connection side telephone and the call allowable time setting means, the user of the calling side telephone (contractor) You can set the call allowable time that you want.

[0072] As the embodiment for setting the call allowable time, in addition to those above reporting, e.g., line connection between the calling phone and the ad-telephone relay apparatus at above the connection detection means It is of course possible to accept the input of the information for specifying the call allowable time from the user of the telephone set on the calling side after the detection of, and set the call allowable time based on the information. By doing so, it becomes possible to set the call allowable time each time the user of the calling side telephone makes a call via the telephone relay device with the advertisement.

[0073] Next, <br/> in ad-telephone relay apparatus of the present invention, in the advertising message transmitting means, said attribute detecting means, the calling party's phone and lines with the ad-telephone relay apparatus Connection detecting means for detecting the connection of the advertisement message received by the calling side telephone from the advertising message sending means to the calling side telephone after detecting the connection of the line by the connection detecting means. Informing means for transmitting setting acceptance information for prompting input of information for specifying the time, and for transmitting the advertisement message when information for specifying the time of the advertisement message is input from the user of the calling telephone. Sending time setting means for setting the time of the advertising message sent from the means on the basis of the inputted information, The point value corresponding to the signal time may be provided with a point value storage means for storing for each subscriber of the telephone of the calling party.

[0074] Thus to lever the user of the calling telephone, in accordance with the setting reception information by the informing means, the input information specifying the time of advertisement messages received (at the originating telephone The time of the advertisement message received by the user of the calling side telephone (in other words, the user of the calling side telephone by inputting a code, voice input by the user of the calling side telephone, etc.) Can change the time length of advertisement messages received at one time).

Further, in this case, since the point value storage means stores the point value corresponding to the time of the advertisement message received by the calling side telephone,
For example, it is possible to adopt various configurations such that the user (contractor) of the telephone set on the calling side can obtain the privilege according to the point value.

Specifically, first, for example, the point value storage means stores a larger point value as the advertisement message received by the calling telephone becomes longer, and the advertisement message is received. The point value is configured to decrease as the subsequent call time becomes longer, and until the point value becomes 0, a call is made through the telephone relay device with an advertisement without receiving an advertisement message. It is also possible to configure the charge to be 0 (total discount) (that is, not to increase the call charge value (charge value) managed for each calling side telephone by the telephone relay device with advertisement). Is.

In this case, the reception time of the advertisement message set by the user of the telephone set on the calling side according to the setting acceptance information is set to a large value during one call, and compared at the end of the call. If the point value of a relatively large value is stored, the user of the calling telephone does not have to receive the advertisement message again until the point value becomes 0 at the next call. The benefit is that it is possible to make a call without incurring a call charge.

Further, in this case, according to the point value accumulated as described above, the user of the calling side telephone is sent information to the calling side telephone that the user is to receive a gift. It is also possible to configure and provide such a service.

Next, the telephone relay device with an advertisement of the present invention , after receiving the calling signal from the telephone set of the calling side, reads the advertising message from the advertising message storage means, and reads the advertising message from the connecting side. Connection side advertisement message sending means for sending to the telephone set, the connection side advertisement message sending means detects the attribute of the user of the connection side telephone set from the information included in the calling signal. Means and a connection side compatible advertisement message for searching the advertisement message storage means for an advertisement message having the advertisement attribute information matching the attribute of the user of the connection side telephone detected by the connection side attribute detection means. Selecting an advertisement message for a predetermined time from the search means and the plurality of advertisement messages searched by the connection side advertisement message search means, A connection-side advertising message selection means for sending the advertisement message to the phone of the connection side, may be provided with a.

In the telephone relay device with advertisement in this case ,
After receiving the call signal from the calling side telephone, the connecting side advertisement message sending means reads the advertising message from the advertising message storage means and sends this advertising message to the connecting side telephone.

Then, the connection side advertisement message transmitting means performs the following processing when transmitting the advertisement message to the connection side telephone. That is, after receiving the calling signal, the connecting side attribute detecting means in the connecting side advertisement message sending means uses the information included in the calling signal (dial number information of the connecting side telephone, etc.) Detects the attributes of the phone user. Then, the connection side compatible advertisement message search means searches the advertisement message storage means for an advertisement message having the advertisement attribute information that matches the attribute of the user of the connection side telephone detected as described above, and selects the connection side advertisement message. The means selects an advertisement message for a predetermined time from the plurality of advertisement messages retrieved by the connection-side adapted advertisement message retrieval means and sends it to the connection-side telephone.

In other words, in this case, it is possible to retrieve the optimum advertisement message for the user of the connecting side telephone from the information included in the calling signal, and to send this advertising message to the connecting side telephone. it can. Note that the timing of sending the advertisement message to the connecting side telephone is the same as that of the calling side telephone user and the connecting side telephone user, except when the advertising message is sent to the calling side telephone. It is preferable that the timing of sending the advertisement message to the telephone set of the calling side is the same in order not to disturb the call between the two.

[0083] Further, when suddenly advertising messages at the connection side of the telephone is received, since the user of the connection side of the phone is considered to become confused, it sends an advertisement message to the connection side of the phone Before sending the message, a message for notifying the connecting side telephone that it is the sending of an advertising message for a call via the telephone relay device with advertisement (advertising message sending guidance)
Is preferably sent. In addition, when sending this message, a message that identifies the telephone set of the calling side (a message that informs the dialing number of the calling side telephone, etc.)
It is more preferable to also send together. On the other hand, the advertising message storage, maximum number of times for sending the advertisement message may be stored as the advertisement attribute information.

[0084]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. (Embodiment 1) FIG. 1 shows a schematic configuration of a telephone system with advertisement 1 including a telephone relay device with advertisement 2 as one embodiment to which the present invention is applied.

As shown in FIG. 1, the telephone relay device with advertisement 2 according to the present embodiment is provided with an unspecified number of fixed telephones (normal telephones or public telephones installed in a house or office) via a public telephone line. Etc. (not shown), via a dedicated communication line provided with the control station 3 and a large number of base stations 4,
It is connected to an unspecified number of mobile phones (phones equipped with wireless communication means such as mobile phones and car phones, for example, mobile phone 5 shown in zone 1).

The control station 3 manages the states of the base station 4 and mobile telephones in each service area (zone 1 to zone n in FIG. 1), and the base station 4 moves during a call or the like. Radio waves are relayed to and from a telephone (in the base station 4 corresponding to zone 1, the mobile telephone 5 or the like).

Each base station 4 has a different base station ID for each base station, and when a call signal for calling another telephone is received from the mobile telephone, the base station ID corresponding to each base station 4 is received. A location information transmission unit (not shown) that adds information to this calling signal and transmits it to the telephone relay device with advertisement 2 is provided.

FIG. 2 shows a functional configuration of the telephone relay device with advertisement 2 including the telephone set 6 on the calling side and the telephone set 7 on the connection side. , A computer, a storage device, a communication device, and the like.

Here, the calling side telephone 6 refers to the telephone side that transmits a calling signal to the telephone relay device with advertisement 2, and the connecting side telephone 7 corresponds to this calling signal. It refers to the telephone that is the subject of the call, and neither telephone is limited to a fixed telephone or a mobile telephone unless otherwise specified.

In the telephone relay device with advertisement 2, a plurality of advertisement messages are registered (stored) as a database together with advertisement attribute information indicating the attribute of each advertisement message in the advertisement message storage unit 21 as an advertisement message storage means.
And a calling signal (or a calling signal and a voice signal input by the user of the calling telephone 6 as described below) from the calling telephone 6 via the communication line, the advertisement message is received. An advertisement message is read from the storage unit 21, an advertisement message sending unit 22 is provided as an advertisement message sending unit that sends the advertisement message to the telephone 6 on the calling side, and an advertisement message is sent to the telephone 6 on the calling side. A line connection unit 23 as a line connection unit for calling the connection-side telephone 7 corresponding to the call signal from the call-side telephone 6 and connecting the line between the call-side telephone 6 and the connection-side telephone 7; Based on the sending time of the advertising message sent from the advertising message sending unit 22 and the call time between the calling side telephone 6 and the connecting side telephone 7 measured by the line connecting unit 23, The billing unit 24 for updating the billing value (call charge value) for the telephone 6 on the side and the dial number of each telephone (contract telephone) that can receive the advertisement message from the telephone relay device with advertisement 2 are the use of each telephone. Contractor information storage unit 25 as contractor information storage means that is registered (stored) together with user attribute information indicating the attribute of the person (contractor (subscriber)), and the telephone relay device with advertisement 2
The base station ID information of all the base stations 4 that can be connected to the line via the control station 3 is the position information (coordinate information) of each base station 4.
And the base station position information storage unit 26 stored together.

Then, the advertisement message sending unit 22 receives the information contained in the calling signal from the telephone 6 on the calling side (or the information contained in the calling signal and the user of the telephone on the calling side inputs a voice). Voice signal), the user attribute detection unit 22a as an attribute detection unit that detects the attribute of the user of the calling side telephone 6, and the calling side telephone 6 detected by the user attribute detection unit 22a. The advertisement message having the advertisement attribute information that matches the attribute of the user is searched from the advertisement message storage unit 21 as the matching advertisement message searching unit, and from the plurality of advertisement messages searched by the searching unit 22b. , A selection unit 2 as an advertisement message selection means for selecting an advertisement message for a predetermined time and transmitting the selected advertisement message to the telephone 6 on the calling side.
2c.

Further, the user attribute detecting section 22a has
A voice recognition unit 50 having the configuration shown in FIG. 3 is provided. As will be described later, when the telephone 6 on the calling side is a fixed telephone, the voice recognition unit 50 allows the user of the telephone 6 on the calling side to speak to the transmitter of the telephone 6 on the calling side. By taking in the voice as a voice signal and processing the voice signal, the meaning of the voice is decoded and the attribute of the user is detected.

As shown in FIG. 3, the voice recognition unit 50 includes a voice data generation unit 51 for generating voice data for voice recognition from the voice signal of the user and an attribute of the user from the voice signal of the user. A characteristic parameter extraction unit 52 as a characteristic parameter extraction unit that extracts a characteristic parameter for identification.
And the voice data for voice recognition and the corresponding character data, the voice dictionary management unit 53 registered for each predetermined vocabulary (predetermined word, monosyllable, etc.) and the attributes of many speakers having different attributes. Along with the information to be expressed, a standard parameter storage unit 54 in which a large number of standard parameters extracted by processing the voice signals of a large number of speakers are registered, and a voice data generation unit 51.
A recognition process for performing voice-to-character conversion on the voice data generated in step 5 using the correspondence relationship between the voice data registered in the voice dictionary management unit 53 and the character data, and decoding the meaning of the voice input by the user. Unit 55 and feature parameter extraction unit 52
By comparing the characteristic parameters of the user extracted in 1. with a large number of standard parameters registered in the standard parameter storage unit 54, the standard parameter closest to the characteristic parameters of the user is detected, and the standard parameters are detected. The speaker attribute determination unit 56 as a speaker attribute determination unit that detects the attribute of the speaker corresponding to the user attribute as an attribute of the user, and the recognition processing unit 55 and the output from the speaker attribute determination unit 56 are acquired to perform the recognition process. A control command corresponding to an output from the unit 55 and a predetermined signal (a calling signal and a code input signal described later) received from the telephone 6 on the calling side is transmitted to the voice synthesizing unit 58, and
A predetermined voice guidance is provided in accordance with a recognition control unit 57 that transmits the attribute information of the user detected by the speaker attribute determination unit 56 to the search unit 22b as corresponding signal information, and a control command from the recognition control unit 57. And a voice synthesizing unit 58 for generating the voice signal of and transmitting the voice signal to the telephone 6 on the calling side.

Here, the voice data generation unit 51 adds preprocessing to the voice signal of the user so that the recognition processing unit 55 can perform voice-character conversion.
This audio signal is segmented. When performing the segmentation process in the voice data generation unit 51, the segmentation process in the voice data generation unit 51 is interlocked with the voice-character conversion performed in the recognition processing unit 55 to prevent an error in the segmentation process (correction). ) Do.

Further, the characteristic parameter extraction unit 52 uses, as a characteristic parameter, a parameter peculiar to the attribute of the user (in this embodiment, the sex and age of the user) from the voice signal input by the user. For example, a characteristic parameter unique to the attribute of the user is extracted from the fundamental frequency, power, spectrum envelope, etc. of the audio signal. In the standard parameter storage unit 54, standard parameters of a large number of speakers extracted by the same method as the characteristic parameters of the user are registered together with attribute information of the large number of speakers. Then, the speaker attribute determination unit 56
Detects the standard parameter closest to the characteristic parameter by using the correspondence between the characteristic parameter and the standard parameter, and detects the attribute of the speaker corresponding to the standard parameter as the attribute of the user.

Next, FIG. 4, FIG. 5, and FIG. 6 show call processing performed by the telephone relay device with advertisement 2 when a call is made between the calling side telephone 6 and the connecting side telephone 7. A description will be given along the flowchart. As shown in FIG. 4, when this process is started, first, in S100 (S represents a step), a connection side dial number input process is performed.

The connection side dial number input processing is carried out by the calling signal performed by the user attribute detecting section 22a in the advertisement message sending section 22 (if the calling side telephone 6 is a fixed telephone as described above, the calling signal is issued). This is a process for receiving a call signal and a voice signal of the user of the telephone 6 on the calling side, and is executed as shown in FIG.

That is, in the connection side dial number input processing,
First, in S300, it is determined whether or not the line between the calling telephone 6 and the telephone relay device with advertisement 2 is connected. The telephone line 6 of the calling side and the telephone relay device with advertisement 2 are connected to each other by inputting a predetermined dial number for calling the telephone relay device with advertisement 2 on the telephone set 6 of the calling side. At this time, it is determined that the line is connected by detecting the call signal transmitted from the telephone 6 on the calling side by the telephone relay device with advertisement 2.

Here, this calling signal is, as described later,
When the calling side telephone 6 is a mobile telephone, it is a radio wave from the mobile telephone, which is one signal constituting the calling side signal and includes the dial number information of the calling side telephone 6 as an electric signal. The base station ID information corresponding to this base station 4 is also given by the location information transmitting unit in the base station 4 which relays the.

In the determination of S300, when the telephone 6 on the calling side is off-hook, an off-hook signal is transmitted from the telephone 6 on the calling side, and the off-hook signal is detected by the telephone relay device 2 with advertisement. It may be performed by doing so. Next, when the line connection between the telephone 6 on the calling side and the telephone relay device with advertisement 2 is confirmed (detected) in S300, the process proceeds to S310, in which the telephone 6 on the calling side is a mobile telephone, It is determined whether it is a fixed telephone. This determination is made using the dial number information of the telephone 6 on the calling side included in the call signal (for example, using the first three digits or four digits of this dial number information).

When it is determined in S310 that the telephone 6 on the calling side is a mobile telephone, the process proceeds to S320, and the voice synthesizer 58 via the recognition control unit 57 causes the telephone 7 on the connecting side to operate. A voice signal prompting the input of the dial number is sent to the telephone set 6 on the calling side. After that, the user of the calling side telephone 6 inputs the dial number of the connecting side telephone 7 at the calling side telephone 6 (the dial number is inputted by dial operation, button input, etc.), and the connecting side When the code input signal including the dial number information of the telephone set 7 is transmitted (S330), the connection side dial number input process is completed. It should be noted that the code input signal is one signal forming the calling signal, like the above-mentioned calling signal.

Therefore, when the telephone 6 on the calling side is a mobile telephone, the telephone 6 on the calling side included in the calling signal is included.
The dial number information and the base station ID information of the above, and the dial number information of the connecting side telephone 7 included in the code input signal are advertised as information included in the calling signal transmitted from the calling side telephone 6. It is taken into the attached telephone relay device 2.

On the other hand, when it is determined in S310 that the telephone 6 on the calling side is a fixed telephone, the process proceeds to S340, and the voice synthesizer 58 via the recognition controller 57 causes the telephone 7 on the connecting side to operate. A voice signal prompting the input of the dial number is sent to the telephone set 6 on the calling side. After that, the user of the telephone 6 on the calling side inputs the dialed number of the telephone 7 on the connecting side on the telephone 6 on the calling side, and the telephone 7 on the connecting side is
When the code input signal including the dial number information of is transmitted (S350), the process proceeds to S360.

Processing of S360 (determination request voice transmission processing)
Is for transmitting to the calling side telephone 6 an audio signal for confirming whether or not the dial number of the connecting side telephone 7 input by the user of the calling side telephone 6 in S350 is correct. It is executed as follows.

First, the recognition control unit 57 detects dial number information of the connecting side telephone 7 from the code input signal received from the calling side telephone 6 in the processing of S350.
Next, the recognition control unit 57 transmits a control command corresponding to this dial number information to the voice synthesis unit 58, and the voice synthesis unit 5
8 transmits the dial number information converted into a voice signal to the calling side telephone 6 so that the user of the calling side telephone 6 can hear the dialed number. Then, via the recognition control unit 57, the voice synthesizing unit 58 uses voice guidance (hereinafter, also referred to as a judgment request voice) as a voice signal to ask whether or not the dial number of the connected telephone 7 is correct. To the telephone 6 of the calling side, and this voice guidance is sent to the telephone 6 of the calling side.
Let users of listen to.

Next, in S370, a response voice (affirmative voice such as "Yes" or negative voice such as "No") to the judgment request voice heard by the user of the telephone 6 on the calling side in S360 is transmitted. The user of the telephone 6 on the calling side is made to input a voice and is sent to the telephone relay device with advertisement 2 as a voice signal. This voice input is performed by the user speaking to the transmitter of the telephone 6 on the calling side.

Then, in S380, it is determined whether or not the input of the reply voice executed in S370 is completed. This determination is performed using the energy level of the voice signal, and if it is determined that the input is not completed, the step S37 is performed again.
When the input is judged to be completed, the process proceeds to S390.

Next, in S390, the response voice input in S370 is sampled and stored as a voice signal, and the voice signal is converted into characters in S400. In addition, the voice signal in S400 (response voice)
Character conversion (response voice character conversion), the voice data generated by the voice data generation unit 51 from this voice signal is converted using the correspondence between the voice data registered in the voice dictionary management unit 53 and the character data. The recognition processing unit 55 executes the speech-to-character conversion.

Next, in S410, the recognition processing unit 55 determines whether or not the response voice converted in S400 can be discriminated as an affirmative answer such as "Yes" or a negative answer such as "No". . In this determination, the content of the response voice that has been character-converted in S400 is a vocabulary as a typical response voice that is registered (stored) in the voice dictionary management unit 53 in advance (in the affirmative, "Yes", "Good". , “OK”, and the like, in the case of a negative, “No”, “no”, “No”, etc.). Then, if it is determined in S410 that the reply voice is affirmative or negative and it is determined that the voice cannot be determined, S42 is performed.
At 0, the recognition control unit 57 transmits a control signal corresponding to the output from the recognition processing unit 55 to the voice synthesizing unit 58, and the voice synthesizing unit 58 sends a voice requesting a re-reply to the calling side telephone. After sending to S6, the process moves to S370 again. Conversely, S
If it is determined at 410 that the response voice is affirmative or negative, the process proceeds to S430.

Next, in S430, the content of the reply voice is
The recognition processing unit 55 determines whether the result is affirmative or negative.
Will be judged by. When the content of the reply voice is determined to be negative, the recognition control unit 57 causes the recognition processing unit 55 to operate in S440.
A control signal corresponding to the output from the voice synthesizer 58 is transmitted to the voice synthesizer 58, and the voice synthesizer 58 sends to the telephone 6 of the calling side a voice requesting that the dial number of the telephone 7 of the connecting side be re-input. After that, the process proceeds to S350 again. Conversely, S4
If it is determined in 30 that the content of the reply voice is affirmative, the connection side dial number input processing is completed.

Therefore, when the telephone 6 on the calling side is a fixed telephone, the telephone 6 on the calling side included in the calling signal is included.
And the dial number information of the telephone 7 on the connecting side included in the code input signal as the information included in the calling signal transmitted from the telephone 6 on the calling side.
The voice signal input by the user of the telephone 6 on the calling side while being taken in by the telephone relay device with advertisement 2 is also transmitted to the telephone relay device with advertisement 2 and stored therein.

In this way, by the connection side dial number input processing (S100), a calling signal (when the calling telephone 6 is a fixed telephone, a calling signal and a voice signal of the user of the calling telephone 6). ) Is received by the advertisement message sending unit 22 (telephone relay device with advertisement 2), this time, S
At 110, the time zone in which this calling signal is received is detected,
It is stored in the search unit 22b as a set value.

In subsequent S120, the information included in the calling signal (when the calling telephone 6 is a fixed telephone, the information included in the calling signal and the voice signal of the user of the calling telephone 6). Is used to execute user attribute detection processing for detecting the attribute of the user of the telephone 6 on the calling side. The user attribute detection processing is executed by the user attribute detection unit 22a as shown in FIG.

That is, in the user attribute detection processing, first, S
At 500, it is determined whether the telephone 6 on the calling side is a mobile telephone or a fixed telephone. This judgment is made by using the dial number information of the telephone 6 on the calling side included in the call signal (for example, the first 3 digits of this dial number information).
Digit or 4 digit number).

When it is determined in S500 that the telephone 6 on the calling side is a mobile telephone, the process proceeds to S510, where the information contained in the calling signal is used as the location information of the base station 4. Detect station ID information. Then continue S5
At 20, the position information (coordinate information) of the corresponding base station 4 is stored from the base station position information storage unit 26 using this base station ID information, and the position information of the user of the calling side telephone 6 (user Attribute).

That is, in the telephone relay device with advertisement 2 of this embodiment, based on the base station ID information added to the calling signal,
The position of the user of the mobile telephone (phone 6 on the calling side) can be detected. Then, in subsequent S530, the dial number information of the telephone 6 on the calling side is detected from the information included in the call signal, and when the process proceeds to S540, the dialer number information is used from the contractor information storage unit 25, The corresponding contractor information is detected as user attribute information, and the user attribute detection process is completed.

Here, in the contractor information storage unit 25, the sex, age, address, and advertisement message sending time of each telephone contractor (time of the advertising message that this contractor receives for each call) are stored in the contractor information. It is registered (memorized) as information,
The contractor information is the content registered at the time of contracting with the user (contractor) of each telephone and the vendor who provides the advertisement message sending service by the telephone relay device with advertisement 2. Then, in S540, among the contractor information, only the gender, age, and advertisement message sending time are detected as user attribute information.

If the telephone 6 on the calling side is a mobile telephone, it is considered that the contractor of this mobile telephone will exclusively use this mobile telephone. The registered contractor information is directly detected and processed as user attribute information indicating the attribute of the user of this mobile phone.

On the other hand, when it is determined in S500 that the telephone 6 on the calling side is a fixed telephone, the process proceeds to S550, and the dial number of the telephone 6 on the calling side is determined from the information included in the calling signal. Detect information. Then, in subsequent S560, using the dial number information detected in S550, from the contractor information storage unit 25, the address of the contractor in the corresponding contractor information and the advertisement message sending time are set as the user attribute information. To detect as. Here, the address of the contractor is detected as position information (one attribute of the user) of the user of the telephone 6 on the calling side.

That is, since the fixed telephone is a telephone installed at the address of the contractor stored in the contractor information storage unit 25, the address of the contractor is detected from the contractor information storage unit 25 as described above. By doing so, the position of the user of the telephone 6 on the calling side can be detected.

In S560, position information (coordinate information) corresponding to this address is detected as the address of the contractor. This location information (coordinate information) is available only when the telephone used by the contractor (contract telephone) is a fixed telephone.
It is stored in the contractor information storage unit 25 together with the usual address, and is detected as position information of the user in the processing of S560.

Next, in S570, the voice signal of the user stored in S360 is processed by the characteristic parameter extraction unit 52, and the characteristic parameter for identifying the attribute of the user is extracted. Then, in the processing of S580 and S590,
The speaker attribute determination unit 56 compares this characteristic parameter with the standard parameters of a large number of speakers registered in the standard parameter storage unit 54, and attribute of the speaker having the standard parameter closest to this characteristic parameter. Is detected as the sex (S580) and age (S590) of this user,
The user attribute detection process is completed.

That is, in the telephone relay device with advertisement 2 of the present embodiment, even if the user of the telephone 6 on the calling side is a fixed telephone which is highly likely to change to a person other than the telephone contractor, it is used. The attribute of the user of the telephone 6 on the calling side can be detected based on the voice signal of the caller.

The sex and age of the user detected in S580 and S590 are extracted by extracting, for example, the fundamental frequency and formant frequency of the audio signal, which are different according to the sex and age, as characteristic parameters, and the characteristic parameters are It is detected (determined) by comparing with the corresponding standard parameter.

Thus, the user attribute detection process (S12)
When the attribute of the user of the telephone 6 on the calling side is detected by 0), this time, in S130, the advertisement message sending time among the attributes of the user is set as the set value by the selection unit 2
2c and the charging unit 24.

Next, in the following S140, the retrieval unit 22b
Stores a plurality of advertisement messages (adapted advertisement messages) having advertisement attribute information matching the time slot of the calling signal detected in S110 and the user's attribute detected in S120. Search from section 21.

When a plurality of advertisement messages are retrieved in S140, the process proceeds to S150, and the selection unit 22c
However, the advertisement message for the advertisement message transmission time stored as the setting value in S130 is randomly selected from the plurality of advertisement messages, and in the subsequent S160,
The selected advertisement message is sent to the telephone set 6 on the calling side.

Therefore, in the telephone relay device with advertisement 2 of this embodiment, the user of the telephone 6 on the calling side is asked to S110.
The time zone in which the calling signal detected in S12 is received, and S12
Optimal advertising messages that match the user attributes detected at 0 can be sent.

Then, when the advertisement message is sent to the calling side telephone 6 by the processing of S160 in the selection unit 22c, then in the following S170, the line connection unit 23
Based on the dial number information of the connecting side telephone 7 included in the calling signal, the corresponding connecting side telephone 7 is called and the line between the calling side telephone 6 and the connecting side telephone 7 is connected.

Next, in step S180, the line connection unit 23 determines whether or not the call between the calling side telephone 6 and the connecting side telephone 7 has ended, and the call duration Take measurements. When the call ends, S190
, The billing unit 24 sends the advertisement message transmission time,
Based on the call time measured in S180 and the distance between the calling side telephone 6 and the connecting side telephone 7 (distance detected from information included in the calling signal), the calling side telephone The call charge for 6 is calculated, this call charge is added to the charge value for the telephone 6 on the calling side, this charge value is updated, and the call processing is terminated.

Here, in the charging unit 24 in the present embodiment, when the advertisement message sending time becomes long (in other words, when the calling side telephone 6 receives the advertisement message for a long time), the call is made. It is set so that the discount amount of the call charge obtained by the telephone 6 on the side is increased. That is, for example, if the time of the advertisement message received by the calling telephone 6 per call is 20 seconds, 1
Compared to the case of 0 seconds, the discount amount is doubled.

Then, in the processing of S190, the normal call charge calculated only from the distance between the calling side telephone 6 and the connecting side telephone 7 and the calling time is the calling side telephone 6
If it becomes lower than the discount amount corresponding to the time of the advertisement message received at, the amount of the call charge added to the above billing value is set to 0 (total discount). On the other hand, the normal call charge calculated only from the distance between the calling side telephone 6 and the connecting side telephone 7 and the call time is the time of the advertisement message received by the calling side telephone 6. If the discount is higher than the corresponding discount amount, add the amount obtained by subtracting the discount amount corresponding to the time of the advertisement message received at the calling telephone 6 from the normal call charge to the above billing value. To do.

As described above, in the telephone relay device with advertisement 2 according to the present embodiment, as in the conventional telephone relay device with advertisement, the call charge of the telephone 6 on the calling side that receives the advertisement message is discounted. Therefore, the number of users of the telephone relay device with advertisement 2 of the present embodiment (users of the telephone 6 on the calling side) is increased. That is, the user of the telephone 6 on the calling side can obtain the benefit that the call charge can be saved by making a call via the telephone relay device 2 with advertisement, and the advertisement message provider can , It is possible to obtain an advantage that the advertising message can be heard by many users (users of the calling telephone 6).

In the process of S190, for example, when the distance between the calling side telephone 6 and the connecting side telephone 7 is short (for example, in the case of local call), the calling side telephone 6 is used. If you receive an advertisement message at, the amount to be added to the billing value will always be 0 (total discount) regardless of the call time.
May be set.

Next, the specific processing contents in S140, S150, and S160 will be described using an example of the advertisement message contents and advertisement attribute information registered (stored) in the advertisement message storage unit 21 shown in FIG. FIG. 7 shows the advertisement message provider and the time length of the advertisement message (seconds).
(In FIG. 7 and the following description, it is also simply referred to as length),
Advertising message provider position (coordinates) (in FIG. 7 and in the following description, also simply referred to as position (coordinates)), time period for sending an advertising message (in FIG. 7 and the following description,
(Also simply referred to as a time zone), the gender of the user of the telephone 6 on the calling side as a target for transmitting the advertisement message (in FIG. 7 and the following description, also simply referred to as gender), and as a target for transmitting the advertisement message. The age of the user of the telephone 6 on the calling side (in FIG. 7 and in the following description, also simply referred to as age) is for each date (in FIG. 7, conceptually for XX month XX days). It is shown that it is stored (registered) in the advertisement message storage unit 21 as advertisement attribute information corresponding to (date).

It should be noted that there is no corresponding advertisement attribute information in the portion indicated by "-" in FIG. 7, and, for example, if the advertisement attribute information relating to gender is "-", the telephone 6 of the calling side is Whether the user is male or female, as far as the advertisement attribute information is concerned, it means that the advertisement message corresponding to this advertisement attribute information is the advertisement message searched in S140.

As shown in FIG. 7, in this embodiment, the number of times an advertisement message is sent (also referred to simply as the number of times of sending in FIG. 7 and the following description) and the advertisement message are sent as other advertisement attribute information. The upper limit number of times (also simply referred to as the upper limit number of times in FIG. 7 and the following description) is stored (registered) in the advertisement message storage unit 21.

The numerical values shown in the above-mentioned transmission count column are stored as an updated value obtained by adding 1 to the original numerical value each time each advertisement message is transmitted, and this updated value is , When the number of times becomes equal to the upper limit number of times shown in the right column, the corresponding advertisement message is excluded from the search target in the process of S140.

Specifically, for example, in the case of a XX department store,
The current number of times of transmission, 53 times, is stored as the advertisement attribute information, but when this number becomes 10,000 times which is a value equal to the corresponding upper limit number of times by the above processing, the advertisement message of the XX department store is , S140 is excluded from the search target.

[0140] The maximum number of times an advertisement message can be paid by each advertisement message provider is the maximum number of times that the advertisement message provider pays the advertisement message sending service by the telephone relay device with advertisement 2 when contracting with each advertisement message provider. You will be registered by determining the fee. In other words, the unit price of sending an advertisement message (that is, the amount to be paid for sending one advertisement message) is determined as a fixed value.
The upper limit number of times determined at the time of contract is determined and registered as a predetermined value by determining the maximum advertisement message providing fee paid by each advertisement message provider. Then, the number of times of transmission represents the number of times that the advertisement message was actually transmitted. That is, the amount obtained by multiplying this value by the unit price of sending the advertisement message is the amount actually paid by the advertisement message provider.

Then, in S140, the contents of the advertisement attribute information in which the time zone in which the calling signal detected in the process of S110 is received and the user attribute detected in the process of S120 respectively correspond Then, the advertisement message having the advertisement attribute information that matches the time zone and the attribute of the user is retrieved from the advertisement message storage unit 21 as a matching advertisement message.

Specifically, for example, in the case of the XX restaurant in FIG. 7, the position of the user of the telephone 6 on the calling side is as shown in FIG.
It is within a predetermined distance from the position (coordinates) of the XX restaurant shown inside (which is conceptually shown in FIG. 7), and the time zone when the call signal is received is from 11:00 to 13:00. And the age of the user of the calling telephone 6 is 18
If the user is aged 60 or over, the advertisement message of this XX restaurant, "Lunch is XX." Is searched in S140.

For example, in the case of the XX game, if the gender of the user of the telephone 6 on the calling side is male and the age of this user is 10 to 18 years old, the advertisement message of this XX game is displayed. , "A new video game is ..."
It is searched in S140. Therefore, for example, the user of the telephone 6 on the calling side is a 30-year-old woman, and is shown in FIG.
○ Using the telephone 6 within a predetermined distance that can be searched from the positions of department stores, XX restaurants, and △ pachinko, and when the telephone relay device with advertisement 2 receives a call signal from the telephone 6 13:30 to 14:00
If it is between, the advertisement message of XX department store and △ pachinko is searched in S140.

If the user of the telephone set 6 receives the advertisement message for each call for 10 seconds (that is, of the contractor information stored in the contractor information storage unit 25). , The advertisement message transmission time is 10
(If registered as seconds), in S150, for example,
○ The advertising message of the department store is randomly selected and S1
At 60, it is sent to the telephone 6. As a result, the user of the telephone 6 hears the advertisement message from the XX department store that is most suitable for this user, "The special sale is XX ...".

As described above, in the telephone relay device with advertisement 2 of the present embodiment, when the telephone 6 on the calling side is a mobile telephone, the telephone 6 on the calling side is identified based on the information contained in the calling signal. When the attribute of the user is detected, and the telephone 6 on the calling side is a fixed telephone, the information of the calling signal from the information included in the calling signal and the voice signal input by the user of the telephone 6 on the calling side is used. Detect attributes. Then, a plurality of advertisement messages having advertisement attribute information suitable for the attribute of the user and the time period when the call signal is received are searched, and the advertisement message for the advertisement message sending time is randomly selected from the plurality of advertisement messages. After selecting, the data is sent to the telephone 6 on the calling side.

Therefore, in the telephone relay device with advertisement 2 of the present embodiment, the user of the telephone 6 on the calling side is adapted to the attribute of this user and the time zone when the calling signal is received.
The optimal advertisement message can be sent. That is,
Unlike the conventional telephone relay device with an advertisement, which sends the same advertisement message to all the users of the telephones 6 on the calling side, the user of the telephones 6 on the calling side makes an optimal advertising message for this user himself. Can be received, the received advertisement message can be effectively used as an information source, and the provider of the advertisement message can obtain a sufficient profit (advertising effect) when the telephone is used as the advertising medium.

In the first embodiment, the advertisement message is sent to the telephone 6 on the calling side by the advertisement message sending section 22 (when the telephone 6 on the calling side is a fixed telephone, the calling signal is sent). After receiving the call signal and the voice signal of the user of the telephone 6 on the calling side, until the line connecting unit 23 connects the line between the telephone 6 on the calling side and the telephone 7 on the connecting side. In addition to this, even after connecting the line between the calling side telephone 6 and the connecting side telephone 7,
You may make it perform every fixed time.

Then, in this case, the time interval (calling time) from when an advertisement message is once sent to the calling side telephone 6 until the next advertisement message is sent to the calling side telephone 6 is, for example, Telephone 6 on the calling side and telephone 7 on the connecting side
It may be determined based on the normal call charge calculated only from the distance between the call and the call time.

That is, for example, an advertisement message is sent to the calling telephone 6 once for a predetermined time (for example, for an advertisement message sending time registered (stored) in the contractor information storage unit 25 as contractor information). Next, after connecting the line between the telephone 6 on the calling side and the telephone 7 on the connecting side, the normal call charge between the telephone 6 on the calling side and the telephone 7 on the connecting side is the calling side. As described above, the time until it becomes equal to the discounted amount of the call charge corresponding to the time of the advertisement message once transmitted to the telephone 6 is set to the above-mentioned time interval, and each time the time elapses, the telephone 6 on the calling side is called. The advertisement message is sent again for a predetermined time.

In this way, regardless of the distance between the telephone 6 on the calling side and the telephone 7 on the connecting side and the call time, the amount added to the billing value by the billing unit 24 is always 0 ( Full discount). On the other hand, on the other hand,
Then, when the telephone 6 on the calling side is a mobile telephone, the location information transmitting unit in the base station 4 that relays the radio waves from the mobile telephone transmits the base station ID information corresponding to the base station 4 to the call signal ( Although it is added to the calling signal), the location information transmitting unit may directly add the position information (coordinate information) of the base station 4 to the calling signal. In this case, it is not necessary to provide the base station position information storage unit 26 in the telephone relay device 2 with advertisement, and the position information (coordinate information) of the base station 4 can be directly calculated from the information included in the calling signal of the mobile telephone. It can be detected as the position information of the user.

In the first embodiment, the calling side telephone 6 transmits a call signal by inputting a predetermined dial number, and the line with the telephone relay device with advertisement 2 is connected. After waiting, after that, the dial number of the telephone 7 on the connecting side was code-input and the code-input signal was transmitted.
A calling signal including a calling signal and a code input signal may be transmitted to the telephone relay device with advertisement 2 at once. That is, on the telephone 6 on the calling side, following a predetermined dial number for connecting the line with the telephone relay device with advertisement 2,
The dial number of the telephone 7 on the connection side is input at one time and is transmitted to the telephone relay device with advertisement 2 as a calling signal. This makes it possible to shorten the time required to connect the line between the telephone 6 on the calling side and the telephone 7 on the connecting side.

In the first embodiment, the user of the calling side telephone 6 is allowed to input a voice and the voice signal of the user is transmitted only when the calling side telephone 6 is a fixed telephone. Even when the telephone 6 on the calling side is a mobile telephone, the user of the telephone 6 on the calling side may input voice and transmit the voice signal of the user.

In this case, as in the case of the fixed telephone in the first embodiment, from the voice signal of the user of the mobile telephone,
By detecting (determining) the sex and age of the user, even if the user of the mobile phone changes, the attribute (sex and age) of the user can be accurately detected.

In the first embodiment, only the gender, age, address, and advertisement message sending time of each telephone contractor is registered (stored) as contractor information in the contractor information storage unit 25. , The place of origin, occupation, interests, etc. of each telephone contractor, and the content of the advertisement attribute information in the advertisement message storage unit 21 is increased in correspondence with the contractor information, the user attribute information is obtained. If the contents of the contractor information and the advertisement attribute information detected as "1" are detailed and the search unit 22b is configured to search for an advertisement message for each finer field, the user of the telephone 6 on the calling side can be searched. On the other hand, a more suitable advertisement message can be searched and sent.

In the first embodiment, when the telephone 6 on the calling side is a fixed telephone, only the gender and age of this user are determined from the voice signal input by the user of the telephone 6 on the calling side. Although it is detected (determined) as the attribute of the user, the content of the advertisement attribute information in the advertisement message storage unit 21 is detected in this way, for example, by adding the character and dialect of this user as the detection (determination) target. By increasing the attribute of the user and the content of the advertisement attribute information in detail by increasing the attribute of the user, the search unit 22b may be configured to search the advertisement message in more detailed fields. For example, a more suitable advertisement message can be searched and sent to the user of the telephone 6 on the calling side.

As a method of detecting the personality of the user from the voice signal of the user, for example, it is assumed that the greater the power of the voice signal is, the more positive the personality of the user is. After extracting the value as a feature parameter,
It is detected (determined) by comparing this characteristic parameter with the corresponding standard parameter. Further, as a method of detecting the dialect of the user, for example, assuming that the pitch of the voice for each syllable unit changes corresponding to the dialect, and after extracting the fundamental frequency for each syllable unit as a characteristic parameter, this It is detected (determined) by comparing the characteristic parameter with the corresponding standard parameter. Then, an area where the dialect is used may be determined from the thus detected dialect, and this area may be detected as the place of origin of the user.

In the first embodiment, when the telephone 6 on the calling side is a fixed telephone, the user of the telephone 6 on the calling side uses the telephone 6 on the calling side to call the telephone 7 on the connecting side. After transmitting the code input signal including the dial number information, the voice signal for detecting the attribute of this user was separately transmitted. However, the user of the telephone 6 on the calling side transmits to the telephone 6 on the calling side. Then, the information for identifying the connecting side telephone 7 is input by voice and transmitted as a voice signal, the attribute of this user is detected from this voice signal, and the dial number information of the connecting side telephone 7 is called. It may be configured to be captured as information included in the signal.

In this mode, for example, the connection side dial number input processing (S100) described in the first embodiment is performed by referring to FIG.
It can be realized by executing it as in the flowchart shown in FIG. FIG. 8 is obtained by changing only the portion corresponding to this aspect in the flowchart shown in FIG. Specifically, the processing of S340 to S440 is S
The processing is changed to 700 to S820. In the following description, parts different from those of the first embodiment will be particularly described, and description of parts having the same configuration will be omitted or simplified.

First, in the processing of S700 (voice input request voice transmission processing), after the line connection between the calling telephone 6 and the telephone relay device with advertisement 2 is confirmed (detected) in S300, in S310. , Is executed when it is determined that the telephone 6 on the calling side is a fixed telephone.

In S700, the recognition control unit 57 is used to
The voice synthesizing unit 58 sends voice guidance to the calling side telephone 6 as a voice signal to prompt the voice input of the dial number of the connecting side telephone 7, and the voice guidance is sent to the user of the calling side telephone 6. To listen to. And in the following S710,
The user of the telephone 6 on the calling side is made to input the dialed number of the telephone 7 on the connecting side (information for identifying the telephone 7 on the connecting side) by voice and sent to the telephone relay device with advertisement 2 as a voice signal. This voice input is performed by the user speaking to the transmitter of the telephone 6 on the calling side.

Then, in S720, the dial number of the telephone 7 on the connection side, which is voice-inputted in S710, is sampled and stored as a voice signal. In this aspect, the voice signal stored in S720 is used when the attribute of the user of the telephone 6 on the calling side is detected (a series of processes of S570 to S590 in the first embodiment).

In the following S730 (input voice decoding process),
This voice signal is converted into characters, detected as dial number information of the telephone 7 on the connection side and included in the calling signal, and is fetched. In step S730, the dial number information of the connected telephone 7 is fetched by converting the voice data generated by the voice data generation unit 51 from the voice signal input in S710 into voice data registered in the voice dictionary management unit 53. It is executed by converting the speech-to-character by the recognition processing unit 55 using the correspondence relation between the character data and the character data, and then outputting to the recognition control unit 57.

Next, in S740, it is determined whether or not the voice input executed in S710 is completed. This judgment is to judge whether or not the dial number information of the telephone 7 on the connection side fetched in S730 has a predetermined number of digits. That is, the processing of S710 to S730 is continuously performed every time the user of the telephone 6 on the calling side inputs voices of each digit constituting the dialed number of the telephone 7 on the connecting side, and in S740, It is determined whether the number of digits is sufficient to compose the dial number of the telephone 7 on the connecting side. If it is determined in S740 that the voice input is not completed, the process proceeds to S710 again to wait for additional input, and conversely, if it is determined that the voice input is completed, the process proceeds to S750.

Processing of S750 (determination request voice transmission processing)
Corresponds to the processing of S360, and a voice signal for confirming whether or not the dial number of the telephone 7 on the connecting side, which the user of the telephone 6 on the calling side inputs by voice in S710, is correct, Is sent to the telephone 6.

That is, in S750, first, the recognition control unit 57 transmits to the voice synthesis unit 58 a control command corresponding to the dial number information of the telephone 7 on the connection side fetched from the recognition processing unit 55 in S730. Then, the voice synthesizer 58
Sends the dial number information converted into a voice signal to the calling side telephone 6 so that the user of the calling side telephone 6 can hear the dialed number. Then, via the recognition control unit 57, the voice synthesizing unit 58 causes the connected telephone 7
The judgment request voice that asks whether the dial number of
It is sent as a voice signal to the telephone 6 on the calling side, and the user of the telephone 6 on the calling side hears this judgment request voice.

The subsequent processing of S760 and S770 is S3.
70 and S380, respectively, and the user of the telephone 6 on the calling side inputs a predetermined reply voice by voice (S76
0), when it is determined that the voice input is completed (S77)
0), and proceeds to S780. The process of S780 is S40.
This is executed in the same manner as 0, and character-converts the voice signal input in S760. In this aspect, the voice signal input in S760 is not stored as the voice signal used when detecting the attribute of the user of the telephone 6 on the calling side.

Then, in the subsequent processing of S790, S410
Is executed in the same manner as. That is, if it is determined that the reply voice input in S760 is affirmative or negative and it is determined that the voice cannot be distinguished, a voice requesting a re-reply is sent to the telephone 6 on the calling side as in S420 (S800), and then S7 is performed again.
If it is determined that the response voice can be determined as affirmative or negative, the process proceeds to S810.

Next, the subsequent processing of S810 is executed in the same manner as S430. That is, if the answer voice input in S760 is determined to be negative, a voice requesting re-input of the dial number of the connecting side telephone 7 is sent to the calling side telephone 6 as in S440 (S820). )
After that, the process proceeds to S710 again, and conversely, when the answer voice is determined to be affirmative, the connection side dial number input process is completed.

In this aspect, the processing of S300 corresponds to the connection detecting means of the present invention, the processing of S700 corresponds to the speech synthesizing means of the present invention, and the processing of S730 corresponds to the speech recognizing means of the present invention. Equivalent to. as mentioned above,
When the connection side dial number input processing (S100) is executed as shown in the flowchart of FIG. 8, the calling side telephone 6 receives a voice signal transmitted as information for identifying the connecting side telephone 7 from the calling side. The attribute of the user of the telephone 6 will be detected (in the series of processes of S570 to S590 in the first embodiment).

Therefore, in the telephone relay device with advertisement 2 of this aspect, the attribute of this user and the time when the call signal is received are given to the user of the telephone 6 on the calling side, as in the first embodiment. The optimum advertisement message that fits the band can be sent. Further, in this aspect, the telephone 6 on the calling side is
From the voice signal transmitted by the user as information for identifying the telephone 7 on the connecting side, the dial number information of the telephone 7 on the connecting side is deciphered and taken in as the information included in the calling signal.

Therefore, after the advertisement message is sent to the telephone set 6 on the calling side, the line connection unit 23 decodes the information (information for identifying the telephone set 7 on the connecting side).
Can be used to call the corresponding telephone 7 and connect the line between the telephone 6 on the calling side and the telephone 7 on the connecting side.

The information for specifying the connecting side telephone 7, which the user of the calling side telephone 6 inputs by voice, may be the address and name of the user of the connecting side telephone 7. In this case, for example, not only the subscriber's telephone (contract telephone) that uses the telephone relay device with advertisement 2 (contract telephone) but also the dial numbers of other telephones and the corresponding address names are registered in the subscriber information storage unit 25 in advance ( It is good to remember).

Then, via the recognition control unit 57, the voice synthesizing unit 58 sends voice guidance to the telephone set 6 on the calling side to prompt the user to input the address and name of the user of the telephone set 7 on the connecting side ( After processing (corresponding to the voice synthesizing means of the present invention), a voice signal input from the user of the telephone 6 on the calling side is recognized as an address name by voice-to-character conversion, and the contractor information is obtained from this address name. The corresponding dial number registered (stored) in the storage unit 25 may be searched, and the dial number may be processed as information included in the calling signal (processing corresponding to the voice recognition means of the present invention). (Second Embodiment) Next, a second embodiment will be described.

Incidentally, the description of the same parts as those in the first embodiment is as follows.
Omit or simplify. FIG. 9 shows a schematic configuration of a telephone system with advertisement 1'including a telephone relay device with advertisement 2'of this embodiment, and FIG. 10 shows a functional configuration of the telephone relay device with advertisement 2 '. It is shown. 9 and 1
0, the same components as those in FIGS. 1 and 2 are denoted by the same reference numerals.

The telephone system with advertisement 1'of the present embodiment is substantially the same as that of the first embodiment, except that telephones (calling side telephone 6 and connection side telephone 7) which make a call via the present system. A display (for example, a display 5a 'in the mobile phone 5'in FIG. 9) for outputting a video information signal received from the outside as a video is provided. Then, among the plurality of advertisement messages registered in the advertisement message storage unit 21 and transmitted to each telephone using the telephone system with an advertisement 1 ′, one having video information to be displayed on the display of each telephone is included. ing.

Further, among the plurality of advertisement messages transmitted from the telephone relay device with advertisement 2'of the present embodiment, the advertisement target of the advertisement message (predetermined product or service).
Information that prompts an order for
Also called. ) Or a question regarding the attributes of the user of the telephone that received the advertisement message (hereinafter, also simply referred to as “question information”).

In the telephone system with advertisement 1'of the present embodiment, the user of the telephone receiving the advertisement message responds to an order for the advertisement target of the advertisement message according to the order acceptance information or a question information. Is responded immediately after receiving the advertisement message through the telephone that has received the advertisement message.

Specifically, the telephone relay device with advertisement 2 '.
However, it further includes an order information storage unit 33 and a response information storage unit 34, and the information indicating that the advertisement target of the advertisement message is ordered (hereinafter, simply referred to as “order information”) receives the advertisement message. Then, the order information is stored in the order information storage unit 33 for each orderer, and a response to the question information (hereinafter, also simply referred to as “response information”) receives the advertisement message. When input by the telephone, the response information is stored in the response information storage unit 34 for each question information. Then, the order information and the response information thus stored in the order information storage unit 33 and the response information storage unit 34 are sent to the receiving terminal 8 managed by the corresponding advertisement message provider through the communication line. , Is counted.

On the other hand, in this embodiment, the advertisement message sending unit 22 'is the advertisement message sending unit 2 of the first embodiment.
In addition to the function of 2, the mobile phone 7 also has a function of transmitting an advertisement message to the connected telephone 7. Specifically, first,
The user attribute detection unit 22a 'in the advertisement message transmission unit 22' uses the information included in the calling signal (or the information included in the calling signal and the voice signal input by the user of the calling telephone). Therefore, in addition to the attributes of the user of the telephone 6 on the calling side, the attributes of the user of the telephone 7 on the connecting side are also detected.

The search unit 22b 'also detects an advertisement message having advertisement attribute information matching the attribute of the user of the telephone 6 on the calling side detected by the user attribute detection unit 22a', and the user attribute detection. The advertisement message storage unit 21 is searched for an advertisement message having advertisement attribute information that matches the attribute of the user of the connected telephone 7 detected by the unit 22a '.

Then, the selection unit 22c 'has the search unit 22c.
The advertisement message for a predetermined time is selected from a plurality of advertisement messages that match the attributes of the user of the telephone 6 on the calling side searched in b ′, and is sent to the telephone 6 on the calling side. The advertisement message for a predetermined time is selected from a plurality of advertisement messages matching the attributes of the user of the telephone 7 on the connecting side searched for in 'and transmitted to the telephone 7 on the connecting side.

Further, the telephone relay device with advertisement 2 ′ of this embodiment is provided with a point value storage unit 31 instead of the charging unit 24. In the point value storage unit 31, as will be described later, from the advertisement message sending unit 22 to the calling telephone 6
The point value corresponding to the sending time of the advertisement message sent to the device is stored for each subscriber of the telephone 6 on the calling side.

Further, the telephone relay device with advertisement 2'of the present embodiment further includes a station number information storage section 32. The station number information storage unit 32 stores the station numbers (city code, local code, etc.) included in the dial numbers of an unspecified number of fixed telephones connected to the telephone relay device with advertisement 2'through a communication line. Is registered (stored) together with the district information (coordinate information and other information representing the attribute of the district) corresponding to the. Information corresponding to these district information is registered (stored) in the advertisement message storage unit 21 as advertisement attribute information.

Next, FIG. 11 to FIG. 14 show the call processing performed by the telephone relay device with advertisement 2'of this embodiment at the time of a call between the telephone 6 on the calling side and the telephone 7 on the connecting side. A description will be given along the flow chart shown. When this call processing is started, first, in S1000, similar to S100 shown in FIG. 5 or FIG. 8 of the first embodiment, connection side dial number input processing is performed, and in subsequent S1010, S1000.
The reception time zone of the calling signal (when the calling side telephone 6 is a fixed telephone, the calling signal and the voice signal of the user of the calling side telephone 6) received is detected and searched as a set value. Part 2
Store in 2b '.

Next, in step S1020, the time length of the advertisement message received at one time by the telephone 6 on the calling side from the voice synthesizer 58 via the recognition controller 57 (hereinafter, simply referred to as "advertisement message transmission unit time"). (Also referred to as "."). A voice signal for voice guidance that prompts the user to input information for specifying (also may include a video information signal having the same content).
Is sent to the telephone set 6 on the calling side as setting acceptance information.

Specifically, for example, "Please select the time of the advertisement message received at one time from the following options and dial the corresponding number. 15 seconds, 3
A voice signal for voice guidance "0 seconds, 60 seconds" is sent to the telephone set 6 on the calling side to allow the user of the telephone set 6 on the calling side to listen.

Then, the user of the calling side telephone 6 inputs the code for specifying the advertisement message sending unit time on the calling side telephone 6 (corresponding to the above items 1 to 4 in this embodiment). When any one of "1" to "3" is input (code input) (S1030), the process proceeds to S1040.

At S1040, the advertisement message sending unit time corresponding to the information input to the user attribute detecting unit 22a 'at S1030 is set as the setting value by the selecting unit 2
2c ′ and the point value storage unit 31. next,
In the following S1050, in the user attribute detection unit 22a ',
The point value stored in the point value storage unit 31 is searched for the point value corresponding to the telephone set 6 on the calling side.

That is, first, the point value storage unit 31 stores the point value P (for example, 10 points per 15-second advertisement message) accumulated corresponding to the sending time of the advertisement message up to the last use. Calling telephone 6
Stored for each contractor (specifically, for each dial number of the telephone 6 on the calling side), and the point value P is reduced as the call duration after receiving the advertisement message becomes longer. Configuration (for example, in the case of local calls, it is possible to reduce 5 points per minute)
Has been done. Then, in S1050, the dial number information of the telephone 6 on the calling side is detected from the information included in the call signal, and the point value P corresponding to the dial number information is searched.

Next, in S1060, it is determined whether or not the point value P retrieved in S1050 is greater than 0 (P> 0). When it is determined in S1060 that the point value P is greater than 0 (P> 0), the process proceeds to S1070, and the point value P is set from the voice synthesis unit 58 via the recognition control unit 57. A voice signal (which may be a signal including a video information signal having the same content) that prompts the user to determine whether or not to use the telephone call is sent to the telephone 6 on the calling side.

That is, in the present embodiment, until the point value P is reduced to 0, the call charge through the telephone relay device with advertisement 2'is 0 (full amount) even if the advertisement message is not received. Discount), S1
At 070, when the point value P is a value greater than 0, an audio signal is sent without promptly receiving the advertisement message, consuming the point value P and deciding whether or not to make a call.

After that, when the user of the telephone 6 on the calling side inputs a code for a reply to the voice signal on the telephone 6 on the calling side (S1080) (for example, the point value P is used). "1" when making a call using the point value P, "0" when not making a call using the point value P,
If you enter a code), in the following S1090, S10
It is determined whether or not the reply input at 80 is for making a call using the point value P.

If it is determined in S1090 that the reply input in S1080 is that the call using the point value P is not to be made, S1150
However, if it is determined that the call is made using the point value P, S110 is performed.
Move to 0.

When the flow shifts to S1100, first, the user attribute detecting section 22a 'detects the dial number information of the telephone 7 on the connecting side from the information included in the calling signal, and then the line connecting section 23. In step 2, the following two types of call allowable times are set using the dial number information of the telephone 7 on the connecting side and the dial number information of the telephone 6 on the calling side detected in S1050.

That is, the call allowable time tp until the point value P is completely consumed (hereinafter, also referred to as "call allowable time when the point value is consumed") and the advertisement message are received for the advertisement message sending unit time set in S1040. When a call is made using only the point value p1 obtained when the call is allowed, the call allowable time ta until the point value p1 is consumed is ta
(Hereinafter, also referred to as “call admissible time when receiving an advertisement message”). When it is determined from the detected dial number information of the calling side telephone 6 that the calling side telephone 6 is a mobile telephone, the base station ID information included in the calling signal is detected. Then, these call allowable times are set using the base station ID information. Further, when it is determined from the detected dial number information of the connecting side telephone 7 that the connecting side telephone 7 is a mobile telephone, the base station 4 that relays radio waves with the connecting side telephone 7
The base station ID information is received in advance, and these call allowable times are set also by using the base station ID information.

In other words, if the dial number information of the connecting side telephone 7 and the dial number information of the calling side telephone 6 are used (the calling side telephone 6 and the connecting side telephone 7 are mobile telephones). In this case, in addition to these, if the base station ID information included in the calling signal and the base station ID information corresponding to the position of the telephone 7 on the connecting side are also used), the telephone relay device with advertisement 2 ′ is not used. Since it is possible to calculate a normal call charge per unit time when a call is made between these two phones 6 and 7, the point value consumption call allowable time tp and the advertisement message reception allowable time ta
And can be set as the time corresponding to the normal call charge, respectively.

When two types of call allowable times ta and tp are set in the process of S1100, the following S1110 is performed.
Then, the line connecting unit 23 calls the corresponding connecting side telephone 7 from the dial number information of the connecting side telephone 7 included in the calling signal, and the calling side telephone 6 and the connecting side telephone 7 are connected. The line is connected, and at the same time as the connection, measurement of the connection time t is started. Specifically, at the time of connecting the line, after the initial value 0 is set to the connection time t, the measurement of the elapsed time is started.

Thereafter, in S1120, the line connection unit 23
, Connection time t is the point value consumption call allowable time tp
It is determined whether or not all the point values P are in a consumed state by making a determination as to whether or not it is smaller (whether t <tp or not).

If t <tp, then S11
Moving to 30, telephone 6 on the calling side and telephone 7 on the connecting side
It is determined whether or not the call to and from is ended. If the call is not ended, the process returns to S1120. On the other hand, when the end of the call is detected in S1130,
After shifting to S1140, the point value storage unit 31 stores the point value P before the call and the allowable call time t when the point value is consumed.
The point value P is updated based on p, the connection time t, and the like, and the call processing ends.

On the other hand, if it is determined in S1060 that P> 0 is not satisfied (that is, if P = 0), or S10
If it is determined at 90 that the reply input at S1080 is that the call using the point value P is not to be made, at S1150, only the call allowable time ta at the time of receiving the advertisement message is displayed. Make settings. This setting is S1
Call admissible time ta when receiving an advertisement message in 100
Do the same as for.

If the processing of S1150 is completed or if it is determined that t <tp is not satisfied in S1120 (that is, if it is determined that all the point values P have been consumed), the process proceeds to S1160. To do. Note that S11
When it is determined in step 20 that t <tp is not satisfied, the point value storage unit 31 is instructed to update the point value P before the call to 0, and then the process proceeds to S1160.

At S1160, the information included in the calling signal (when the calling telephone 6 is a fixed telephone, the information included in the calling signal and the voice signal of the user of the calling telephone 6) is sent. The calling-side user attribute detection process for detecting the attribute of the user of the calling-side telephone 6 (hereinafter, also simply referred to as "calling-side user attribute") is executed. The calling-side user attribute detection process is performed by the user attribute detection unit 22a 'in FIG.
It is executed as shown in.

That is, in the calling-side user attribute detection processing, first, in S1410, the same processing as S500 in FIG. 6 is performed, and the calling-side telephone 6 is either a mobile telephone or a fixed telephone. Is determined. When it is determined in S1410 that the telephone 6 on the calling side is a mobile telephone, the process proceeds to S1420 and is included in the calling signal detected when performing the processing of S1100 or S1150. Using the base station ID information, the same processing as S520 in FIG. 6 is performed. That is, from the base station position information storage unit 26, the position information (coordinate information) of the base station 4 corresponding to the base station ID information is stored as the position information of the user of the calling side telephone 6 (calling side user attribute). ).

That is, in the telephone relay device with advertisement 2'of this embodiment, as in the case of the first embodiment, the mobile telephone (the telephone of the calling side) is based on the base station ID information added to the calling signal. The position of the user in 6) can be detected. Then, in subsequent S1430, using the dial number information of the telephone 6 on the calling side detected when performing the processing of S1050, as in S540 in FIG. Party information is detected as information indicating the calling-side user attribute, and the calling-side user attribute detection process is completed. However, in this embodiment, the address, name, sex, and age of each telephone contractor is registered (stored) in the contractor information storage unit 25 as contractor information.
The advertisement message sending time shown in is not registered (stored). Then, in S1430, only the gender and age are detected as the calling-side user attributes from the contractor information.

On the other hand, if it is determined in S1410 that the calling telephone 6 is a fixed telephone, the process proceeds to S1440, and first, the calling telephone 6 detected during the processing of S1050. The area code information (area code information such as the area code and city code) of the dial number information is detected as the information indicating the position of the telephone 6 on the calling side. Then, in the present embodiment, the corresponding station information is further detected as the calling-side user attribute from the station number information storage unit 32 by using the station number information (station number).

Then, in subsequent S1450 to S1470, the same voice signal processing as in S570 to S590 in FIG. 6 is performed to determine the sex of the user of the telephone 6 on the calling side (S146).
0) and age (S1470) are detected as the calling-side user attributes, and the calling-side user attribute detection process is completed.

Thus, the calling-side user attribute detection process (S1
When the attribute of the user of the telephone 6 on the calling side is detected by 160), the attribute of the user of the telephone 7 on the connecting side is detected (S1170) using the information included in the calling signal. Hereinafter, a connection-side user attribute detection process for simply detecting "connection-side user attribute") is executed. The connection-side user attribute detection processing is executed by the user attribute detection unit 22a 'as shown in FIG.

That is, in the connection-side user attribute detection processing, first, in S1510, it is determined whether the connection-side telephone 7 is a mobile telephone or a fixed telephone. This determination is made using the dial number information of the telephone 7 on the connecting side included in the calling signal (for example, using the first three digits or four digits of this dial number information).

Then, in step S1510, the telephone 7 on the connection side is connected.
If it is determined that is a mobile phone, S1520
12 and using the base station ID information detected when performing the processing of S1100 or S1150, which is from the base station 4 that relays radio waves with the telephone 7 on the connecting side. The same process as the process performed for the calling side telephone 6 in S1420 is performed for the connecting side telephone 7. That is, from the base station position information storage unit 26, the position information (coordinate information) of the base station 4 corresponding to the base station ID information from the base station 4 that relays radio waves with the connected telephone 7 is connected. It is detected as position information (connection side user attribute) of the user of the side telephone 7.

That is, in the telephone relay device with advertisement 2'of the present embodiment, the mobile telephone (on the connecting side) is based on the base station ID information from the base station 4 which relays radio waves with the telephone 7 on the connecting side. The position of the user of the telephone 7) can be detected. On the other hand, if it is determined in S1510 that the connected telephone 7 is a fixed telephone, the process proceeds to S1530. In S1530, first, the station number information of the dial number information of the connecting side telephone 7 detected when performing the processing of S1100 or S1150 is detected as information indicating the position of the connecting side telephone 7. Then, in the present embodiment, the corresponding area information is further detected as the connection-side user attribute from the station number information storage unit 32 using the station number information (station number).

When the process of S1520 or S1530 is completed, the process proceeds to S1540. S1540
Then, the dial number information of the telephone 7 on the connection side detected when performing the processing of S1100 or S1150 is
Whether or not it is registered as dial number information of a contract telephone in the contractor information storage unit 25 (specifically, a contractor (subscriber who can make a call to the telephone relay device with advertisement 2'as a calling side telephone) Person) is registered as dial number information of the telephone).

If it is determined that the dial number information of the connecting side telephone 7 is registered (stored) as the dial number information of the contracting telephone, the attribute of the user (contractor) of the connecting side telephone 7 is determined. Since it is registered (stored) in the contractor information storage unit 25, the process proceeds to S1550, and FIG.
The same process as the process performed for the calling side telephone 6 in S1430 is performed for the connecting side telephone 7. That is, the contractor information corresponding to the dial number information of the connecting side telephone 7 is detected from the contractor information storage unit 25 as information indicating the connecting side user attribute, and the connecting side user attribute detection process is completed. .

On the other hand, if it is determined that the dial number information of the telephone 7 on the connecting side is not registered (stored) as the dial number information of the contract telephone, the process of S1550 is not performed and the use of the connecting side is performed. The person attribute detection process is completed. Thus, the connection side user attribute detection process (S117
When the attribute of the user of the connecting side telephone 7 is detected by 0), the process proceeds to S1180.

In S1180, first, the search unit 22b '.
However, a plurality of advertisement messages (hereinafter simply referred to as "for caller side") having advertisement attribute information matching the time slot of the call signal detected in S1010 and the caller user attribute detected in S1160. Also called "advertising message."
A plurality of advertisement messages (hereinafter, referred to as “advertisement messages”) having advertisement attribute information matching the time slot in which the calling signal detected in S1010 is received and the connection side user attribute detected in S1170.
It is also simply referred to as a "connection side advertisement message". ) And are searched separately from the advertisement message storage unit 21. And
After that, the selecting unit 22c ′ selects the advertisement message for the advertisement message sending unit time stored as the setting value in S1040 from each of the calling side advertisement message and the connection side advertisement message retrieved as described above. Randomly selected separately.

Next, in S1190, it is determined whether or not a call is currently being made using the point value P, and if it is, the process proceeds to S1200 and the call is issued. After temporarily disconnecting the line between the telephone 6 on the calling side and the telephone 7 on the connecting side, the process proceeds to S1210, and if not in the active state, the process directly proceeds to S1210.

In S1210, an advertisement message sending process for sending the advertisement message selected in S1180 to the calling telephone 6 and the connecting telephone 7 is executed. The advertisement message sending process is executed as shown in FIG.
First, in step S1700, an advertisement message for a call is sent to the telephone 6 on the calling side and the telephone 7 on the connecting side from the voice synthesizer 58 via the recognition controller 57 and the telephone relay device with advertisement 2 '. A voice signal for voice guidance (advertisement message transmission guidance) (further, a video information signal having the same content may be included) for notifying the transmission is transmitted.

Next, in step S1710, the caller side telephone set receives the caller side advertisement message for the advertisement message transmission unit time selected in step S1180 and the connection side advertisement message for the advertisement message transmission unit time. 6 and the connected telephone 7 at the same time.

Therefore, in the telephone relay device with advertisement 2'of the present embodiment, it is optimum to match the time zone in which the calling signal detected in S1010 is received and the calling side user attribute detected in S1160. Calling telephone 6
, The optimum advertising message that can be sent to the user of the connection side and that matches the time zone in which the call signal detected in S1010 is received and the connection side user attribute detected in S1170. 7 users.

Further, in this embodiment, since the advertisement message transmitted to each of the telephone set 6 on the calling side and the telephone set 7 on the connecting side contains the video information, the advertisement message is attached, for example. Compared to the case where the advertisement message transmitted from the telephone relay device 2'is composed of only the voice signal, the advertisement effect of the advertisement message transmitted can be improved.

In other words, if the sent advertisement message includes video information, for example, the advertisement message user may not be able to convey information that is difficult for the advertisement message provider to convey only by a voice signal such as the shape of the product. 6 users and users of the connecting side telephone 7), if such information is displayed as an image on the displays of the telephones 6 and 7, the contents of the information can be easily advertised. The user can be made to understand, and the advertisement message user can also correctly understand the content of the advertisement message.

When the advertisement message is sent from the selecting unit 22c 'to the calling side telephone set 6 and the connecting side telephone set 7 by the processing of S1710, thereafter, S1720.
Since the order acceptance information may be included in the advertisement message sent to each of the calling side telephone set 6 and the connecting side telephone set 7, the order information corresponding to such order acceptance information is included in each telephone set 6. , 7 is input (transmitted).

Specifically, the order reception information is, for example,
If you purchase "○○ (product name), please dial" 1 ". , And may include a video information signal having the same content. In S1720, the order information corresponding to the order acceptance information is the phone 6 of the calling side or the connection side. Whether it is input from the telephone 7 (in the above specific example,
It is determined whether or not the order information sent from the telephones 6 and 7 is received when "1" is code-input.

If it is confirmed in S1720 that the order information has been input, the flow shifts to S1730 to determine whether or not the order information includes information from the telephone 6 on the calling side. To be judged. If the input of the order information from the telephone 6 on the calling side is confirmed in S1730, S17
In step 40, the order information is stored in the order information storage unit 33.

Specifically, the dial number of the telephone 6 on the calling side is registered (stored) in the contractor information storage unit 25 together with the address, name, etc. of the subscriber (subscriber) of the telephone 6 on the calling side. Therefore, when the input of the order information from the telephone 6 on the calling side is confirmed, the contractor information storage unit 25 is calculated from the dial number information of the telephone 6 on the calling side detected in the processing of S1050. Using, the address, name, etc. of the contractor of the corresponding calling side telephone 6 is detected as ordering source specifying information for specifying the ordering source, and the ordering source specifying information is stored in the ordering information storage unit 33 together with the order information. To do.

When the processing of S1740 is completed, this time, in S1750, these pieces of information stored in the order information storage unit 33 are sent to the receiving terminal 8 managed by the advertisement message provider. On the other hand, in S1730, if the input of the order information from the telephone 6 on the calling side cannot be confirmed, it means that the order information has been input from the telephone 7 on the connecting side. Therefore, the process proceeds to S1760, and next time. Determines whether the dial number information of the connecting side telephone 7 is registered (stored) in the contractor information storage unit 25 as the dial number information of the contract telephone (that is, S1 in FIG. 13).
The same process as 540 is performed).

If it is determined in S1760 that the dial number information of the telephone 7 on the connecting side is registered (stored) as the dial number information of the contract telephone, S17
In step 40, the same processing as the order information from the calling side telephone 6 is performed on the order information from the connecting side telephone 7. That is, the contractor information storage unit 2
5, the address, name, etc. of the contractor of the connecting side telephone 7 corresponding to the dial number information of the connecting side telephone 7 are detected as ordering source specifying information, and the ordering source specifying information is stored together with the order information in the ordering information storage section. It stores in 33. Then, the information stored in this way is also sent to the receiving terminal 8 managed by the advertisement message provider in S1750.

[0227] Also, in S1760, the telephone 7 on the connecting side is
If it is determined that the dial number information of is not registered (stored) as the dial number information of the contract telephone, S17
Moving to 70, the information notifying that the order cannot be accepted is sent to the telephone 7 on the connecting side as a voice signal for voice guidance (which may further include a video information signal having the same content). To do.

In other words, if the dial number information of the connecting side telephone 7 is not registered (stored) as the dial number information of the contract telephone, the connecting side telephone 7 is used only from the dial number information of the connecting side telephone 7. Since the person's address, name, etc. cannot be detected from the contractor information storage unit 25, the information notifying that the order cannot be received is sent and the order information is not accepted.

Then, if the input of the order information is not confirmed in S1720 or the processing of S1750 or S1770 is completed, the flow shifts to S1780. S178
At 0, since question information may be included in the advertisement message sent to each of the calling side telephone 6 and the connecting side telephone 7 in S1710, response information to such question information may be included. Is input (transmitted) from each telephone 6, 7.
Judge whether it has been done.

Specifically, the question information is, for example, a voice signal such as "What is your hobby?", "What is your age?", "What is your favorite color?" The video information signal may be included in the question information), which is considered necessary for the advertisement message provider to conduct market research, and the like is the content of the question information.

Further, in the present embodiment, the response information for these question information is input by the telephones 6 and 7 by the code input, and the presence or absence of the reception is confirmed in S1780. So, for example, for the question information "What is your favorite color?", Please continue to dial the number corresponding to the answer. Red, blue, green,
Black, white. Is sent to the telephones 6 and 7 to be heard by the users of the telephones 6 and 7, and any one of the above-mentioned "1" to "5" corresponds to the telephone 6,
When the code is input from 7, the input of the response information is confirmed in S1780. In addition, in the present embodiment, such question information is configured to be received by the users of the respective telephones 6 and 7 while the advertisement message is flowing on the telephones 6 and 7. Therefore, when the user of each of the telephones 6 and 7 inputs the response information to the question information, it is considered that the user listens to the question information and keeps his / her ear from the receiver. , 7 users will certainly hear.

[0232] Then, if the input of the response information is confirmed in S1780, the process proceeds to S1790, and the response information is stored in the response information storage section 34 for each question information.
In 00, the information stored in S1790 is sent to the receiving terminal 8 managed by the advertisement message provider.

Then, if the input of the response information is not confirmed in S1780 or if the processing in S1800 is completed, the process proceeds to S1810, and the caller side telephone set 6 and the connection side telephone set 7 receive a voice message. A voice signal for voice guidance from the synthesizing unit 58 for informing that the line between the telephone 6 on the calling side and the telephone 7 on the connecting side is connected (in addition, a video information signal having the same content may be included. Good)) is sent, and the advertisement message sending process is completed.

In this way, the advertisement message sending process (S12
When the sending of the advertisement message to the telephone 6 on the calling side and the telephone 7 on the connecting side is completed by 10), S122
Then, the line connecting unit 23 connects the line between the telephone 6 on the calling side and the telephone 7 on the connecting side, and simultaneously starts the measurement of the connection time t. The initial value 0 is set to the connection time t at the time of the connection as in the case of S1110.

Then, in S1230, the line connection unit 23
In step S1210, the advertisement message is received by determining whether the connection time t is smaller than the call allowable time ta when the advertisement message is received (whether t <ta or not). It is determined whether or not all the point values p1 obtained as a result have been consumed.

Then, S performed when t <ta
The processes of 1240 and S1250 are similar to the processes of S1130 and S1140 when t <tp. That is, in S1240, it is determined whether or not the call between the calling side telephone 6 and the connecting side telephone 7 has ended, and if the call has not ended, the process proceeds to S1230, but the call ends. If it is detected, the process proceeds to S1250, and the point value storage unit 31 updates the point value P based on the point value P before the call, the call allowable time ta when the advertisement message is received, the connection time t, etc. , And ends the call processing.

On the other hand, if it is determined at S1230 that t <ta is not satisfied (that is, if it is determined that the point value p1 is completely consumed), then the flow shifts to S1260. In S1260, an advertisement message for the advertisement message sending unit time is separately randomly selected again from each of the calling side advertisement message and the connection side advertisement message retrieved when performing the process of S1180. The two sets of advertisement messages selected at this time include those that were not selected last time when the number of advertisement messages constituting each of the caller side advertisement message and the connection side advertisement message is large. To

After the processing of S1260 is performed in this way, the process proceeds to S1200, and the advertisement message is sent again to each of the telephone 6 on the calling side and the telephone 7 on the connecting side (S1210) and Processing such as line connection (S1220) will be performed.

As described above, in this embodiment, the point value p1 (or the point value P before the call) obtained by receiving the advertisement message is the call allowable time ta when the advertisement message is received (or the call when the point value is consumed). Even if all is consumed by making a call for the allowable time tp),
Even if the user of the telephone 6 on the calling side and the user of the telephone 7 on the connecting side receive the advertisement message again, the point value p1 is added, and even if the user talks for a long time. The call charge borne by the user (contractor) of the calling side telephone 6 is always 0 (total discount). Therefore, the number of users of the telephone relay device with an advertisement 2 ′ according to the present embodiment is increased as in the case of the first embodiment.

In this embodiment, the advertisement message sending unit time can be changed by inputting the code specifying the advertisement message sending unit time in S1030 according to the setting acceptance information sent in S1020. You can Therefore, the advertisement message transmission unit time is set to a large value in one call (S1030, S104
0) If a relatively large point value is stored at the end of the call, at the time of the next call,
The user of the telephone 6 on the calling side can obtain a privilege that the user can make a call without receiving a call charge without receiving the advertisement message again until the point value becomes 0.

Further, according to the present embodiment, the advertisement message provider detects the advertisement message provided by the advertisement message provider in the calling side user attribute and the connecting side user attribute detected in the processes of S1160 and S1170. In addition to the advantage that the optimum caller-side telephone 6 user or the connecting-side telephone 7 user can receive the message, these advertisement message users (calling-side telephone From the user of the telephone 6 and the user of the telephone 7 on the connecting side, it is possible to obtain an advantage that an order for the advertisement target of the advertisement message can be efficiently received.

That is, in this embodiment, the advertisement message transmitted from the telephone relay device with advertisement 2'includes the order acceptance information, and the advertisement message containing the order acceptance information is received to purchase the product. Since the user of the advertising message who has been stimulated can immediately enter the order information for the order reception information immediately after receiving the advertising message, the advertising message provider can efficiently receive the order for the advertising target of the advertising message. It is possible.

In addition, in the telephone relay device with advertisement 2'of this embodiment, when the input of the order information to the order reception information is confirmed (YES in S1720), the sender of the order information (the ordering source) is the contract telephone. (S173)
0 for YES, or S1760 for YES), using the dial number information of the telephone of the ordering source (the telephone 6 on the calling side or the telephone 7 on the connecting side) included in the calling signal, from the contractor information storage unit 25, Since the ordering source identification information is detected and the ordering source identification information is stored together with the order information in the ordering information storage unit 33 (S1740), the users of the telephone sets 6 and 7 as the ordering source input the ordering information. It is possible to reduce the amount of information to be input when performing.

That is, first, in the mode in which the ordering source specifying information is not detected by using the calling signal, the telephones 6, 7 which are the ordering sources.
When the user inputs the order information, the user himself has to input the information corresponding to the order source identification information. On the other hand, in the mode in which the ordering source identification information is detected from the calling signal as in the present embodiment, since it is not necessary for the user to input the information, the amount of information to be input can be reduced. is there.

Further, in the present embodiment, the advertisement message sent from the telephone relay device with advertisement 2'includes the question information, and the advertisement message user who receives the advertisement message including the question information is When it is confirmed that the response information to the question information has been input (S17)
The answer information is stored for each question information in the answer information storage unit 34 (S1790) and sent to the receiving terminal 8 of the advertisement message provider (S1800). Therefore, the advertisement message provider uses the advertisement message. It will be possible to investigate the attributes of persons.

In the present embodiment, the advertisement message sending section 22 'shown in FIG. 10 corresponds to the advertisement message sending means and the connection side advertisement message sending means of the present invention,
The user attribute detection unit 22a 'corresponds to the attribute detection unit and the connection side attribute detection unit of the present invention, and the search unit 22b' corresponds to the matching advertisement message searching unit and the connecting side matching advertisement message searching unit of the present invention. The selection unit 22c 'corresponds to the advertisement message selection unit and the connection side advertisement message selection unit of the present invention, and the point value storage unit 31 corresponds to the point value storage unit of the present invention.

Further, in the flow charts shown in FIGS. 11 to 14, the processing of S1020 corresponds to the notifying means of the present invention, the processing of S1040 corresponds to the sending time setting means of the present invention, and the processing of S1100 and The processing of S1150 corresponds to the call allowable time setting means of the present invention, and is S112.
The processing of 0 and the processing of S1230 correspond to the sending timing determination means of the present invention, the processing of S1740 corresponds to the order information storage means of the present invention, and the processing of S1790 corresponds to the response information storage means of the present invention. To do.

In the telephone relay device with advertisement 2'of the second embodiment, even if the input of the order information for the order acceptance information in the advertisement message is confirmed (YE in S1720).
S) If it is determined that the order source of the order information is not the contract telephone (NO in S1760), the order information is not accepted, but even in such a case, the order information is the sender (order source). Of course, if the user of the telephone 7 on the connection side inputs the information corresponding to the order source identification information, the order information may be accepted.

In the second embodiment, each telephone 6, 7
Various information (specifically,
Information for specifying the advertisement message sending unit time input in S1030 by the user of the telephone 6 on the calling side, order information, response information, etc. input by the user of each telephone 6, 7) is code-input. As described above, the user of each of the telephones 6 and 7 inputs these pieces of information by voice, transmits the information as a voice signal, recognizes the contents of these voice signals by the processing in the voice recognition unit 50, and then executes the above-mentioned operation. Example 2
It may be configured to perform the same processing as.

Although the embodiments of the present invention have been described above, the present invention is not limited to the above embodiments.
Various aspects can be adopted.

[Brief description of drawings]

FIG. 1 is a configuration diagram illustrating a schematic configuration of a telephone system with an advertisement 1 including a telephone relay device with an advertisement 2 according to a first embodiment.

FIG. 2 is a configuration diagram illustrating a functional configuration of a telephone relay device with advertisement 2 according to the first embodiment.

FIG. 3 is a block diagram showing an example of a configuration of a voice recognition unit 50.

FIG. 4 is a flowchart showing a call process executed in the telephone relay device with advertisement 2.

FIG. 5 is a flowchart showing a connection side dial number input process executed in S100 of FIG.

6 is a flowchart showing a user attribute detection process executed in S120 of FIG.

FIG. 7 is an explanatory diagram illustrating an example of advertisement message contents and advertisement attribute information registered in the advertisement message storage unit 21.

FIG. 8 is a flowchart showing a connection side dial number input process as another mode executed in S100 of FIG.

FIG. 9 is a configuration diagram illustrating a schematic configuration of a telephone system with an advertisement 1 ′ including a telephone relay device with an advertisement 2 ′ according to a second embodiment.

FIG. 10 is a configuration diagram showing a functional configuration of a telephone relay device with an advertisement 2 ′ according to a second embodiment.

FIG. 11 is a flowchart showing a call process executed in the telephone relay device with advertisement 2 ′.

FIG. 12 is a flowchart showing a calling-side user attribute detection process executed in S1160 of FIG.

FIG. 13 is a flowchart showing a connection-side user attribute detection process executed in S1170 of FIG.

FIG. 14 is a flowchart showing an advertisement message sending process executed in S1210 of FIG.

[Explanation of symbols]

2, 2 '... Telephone relay device with advertisement, 5, 5' ... Mobile telephone, 5a '... Display, 6 ... Calling side telephone, 7 ...
Connection side telephone, 21 ... Advertisement message storage section 22,
22 '... Advertisement message sending unit, 22a, 22a' ... User attribute detection unit, 22b, 22b '... Search unit, 22c,
22c '... selection unit, 23 ... line connection unit, 24 ... billing unit,
25 ... Contractor information storage unit, 26 ... Base station position information storage unit, 31 ... Point value storage unit, 32 ... Station number information storage unit,
33 ... Order information storage unit, 34 ... Response information storage unit, 50 ...
Voice recognition unit, 51 ... Voice data generation unit, 52 ... Feature parameter extraction unit, 53 ... Voice dictionary management unit, 54 ... Standard parameter storage unit, 55 ... Recognition processing unit, 56 ... Speaker attribute determination unit, 57 ... Recognition control Section, 58 ... voice synthesis section

─────────────────────────────────────────────────── ─── Continuation of front page (58) Fields surveyed (Int.Cl. ⁷ , DB name) H04M 3/42-3/58 H04M 15/00-15/38

Claims (14)

(57) [Claims] 1. An advertisement message storage means for storing an advertisement message and an advertisement message from the advertisement message storage means when a calling signal for calling another telephone is received from a calling telephone via a communication line. And an advertisement message sending means for sending the advertisement message to the calling side telephone, and calling the connection side telephone corresponding to the calling signal, and connecting the connection side telephone and the calling side telephone. A telephone relay device with an advertisement, which comprises line connection means for connecting a line, and is configured to discount a call charge of a telephone set on the calling side that has received the advertisement message by the advertisement message sending means, wherein the advertisement message The storage unit stores a plurality of advertisement messages together with advertisement attribute information indicating attributes of each advertisement message, And an attribute detection unit that detects an attribute of the user of the calling telephone from the information included in the call signal, and an attribute of the user detected by the attribute detection unit. A matching advertisement message search unit that searches the advertisement message storage unit for a matching advertisement message having the matching advertisement attribute information; and an advertisement message for a predetermined time from a plurality of advertisement messages searched by the matching advertisement message search unit. And an advertisement message selecting means for transmitting the advertisement message to the telephone set of the calling side, wherein the dial number of the subscriber's telephone set includes the information for identifying the subscriber. The contractor information storage means stored together with the user attribute information indicating the attribute of the advertisement message sending means, The dial number information of the calling side telephone included in the calling signal is detected, and the user attribute information corresponding to the dial number information is detected from the contractor information storage means. The advertisement message stored in the message storage means includes order acceptance information for prompting the user of the calling telephone set to place an order for the advertisement target of the advertisement message, and the order from the advertisement message sending means. After sending the reception information, when the ordering information for ordering the advertisement target is input from the user of the calling side telephone, together with the information for identifying the subscriber detected by the attribute detecting means, includes ordering information storage means for storing the order information in the advertisement message transmitting means, said attribute detecting means may calling signal from the telephone of the calling party Of the phone
Receives the voice signal input by the user and outputs the voice signal.
Processing to extract characteristic parameters for identifying the attribute of the user.
A characteristic parameter extracting means for output, characterized parameter extracted in the characteristic parameter extracting means
And the attributes of many speakers that have different attributes in advance.
Process the audio signals of the large number of speakers registered with the information
Compared with a large number of standard parameters extracted by
The speaker's standard most approximate to the user's characteristic parameters
The parameter of the speaker is detected and the attribute of the speaker is set to the attribute of the user.
A telephone relay device with an advertisement , comprising: a speaker attribute determination means for detecting as . 2. An advertising message in which an advertising message is stored.
Storage means, Call the other telephone from the calling telephone via the communication line.
Upon receipt of the calling signal for sending out, the advertisement message
The advertisement message is read from the storage means, and the advertisement message is read.
Message to send a message to the calling telephone
Means of delivery Call the connected telephone corresponding to the calling signal,
Connect the line between the connected telephone and the calling telephone.
Line connection means, The advertisement message is sent by the advertisement message sending means.
Discount the call charge of the receiving telephone set
A configured telephone relay device with advertisement, The advertisement message storage means is Displays multiple advertising messages and the attributes of each advertising message
Stored together with advertisement attribute information, The advertisement message sending means, From the information included in the calling signal, the calling telephone
Attribute detection means for detecting the attribute of the user of Matches with the attribute of the user detected by the attribute detection means
The advertisement message having the advertisement attribute information
Matching advertisement message retrieved from advertisement message storage means
The search method, A plurality of wide words searched by the matching advertisement message searching means
From the notification message, select the advertising message for a predetermined time
Then, the advertisement message is sent to the calling telephone.
An advertisement message selection means, The dialed number on the subscriber's phone identifies the subscriber.
User attributes that represent the attributes of each phone user, including information for
Equipped with contractor information storage means stored with sex information, In the advertisement message sending means, The attribute detection means, The telephone set of the calling side included in the received calling signal
Detects dial number information and responds to the dial number information
The user attribute information to be checked from the contractor information storage means.
Is something to put out, Advertising message stored in the advertising message storage means
The message to the user of the calling telephone.
It also contains order acceptance information that encourages customers to place orders for
Because Of the order acceptance information from the advertisement message sending means
After sending out, the user of the telephone set of the calling side makes the advertisement target
When the order information for ordering
With information to identify the subscriber detected by the means
An order information storage means for storing the order information is provided, In the advertisement message sending means, The attribute detection means, A call between the calling telephone and the telephone relay device with the advertisement.
Connection detection means for detecting the connection of the wire, After detecting the connection of the line by the connection detecting means,
The calling phone is played with information identifying the connecting phone.
Sound to send voice signal for voice guidance to prompt voice input
Voice synthesis means, Information from the user that identifies the connecting telephone is voice.
When input, it decodes the voice input voice signal,
Voice that captures information as information included in the call signal
Recognition means, The audio signal is processed to provide a feature for identifying the user's attributes.
Characteristic parameter extracting means for extracting characteristic parameters, The feature parameters extracted by the feature parameter extraction means
And the attributes of many speakers that have different attributes in advance.
Process the audio signals of the large number of speakers registered with the information
Compared with a large number of standard parameters extracted by
The speaker's standard most approximate to the user's characteristic parameters
The parameter of the speaker is detected and the attribute of the speaker is set to the attribute of the user.
And a speaker attribute determining means for detecting
Telephone relay device with advertisement to collect. 3. In the advertisement message sending means, the attribute detecting means, a connection detecting means for detecting connection of a line between the telephone set on the calling side and the telephone relay device with advertisement, and the connection detecting means After the line connection is detected, the setting reception information is sent to the calling side telephone to prompt the user to input the information specifying the time of the advertising message received by the calling side telephone from the advertising message sending means. When information for specifying the time of the advertisement message is input from the notification means and the user of the calling telephone, the time of the advertisement message sent from the advertisement message sending means is input to the input information. And a sending time setting means for setting the point value corresponding to the reception time of the advertisement message at the calling side telephone. Ad-telephone relay apparatus according to claim 1, characterized in that with a point value storage unit for storing the telephone subscriber by. 4. The advertisement message sending means, The attribute detection means, After detecting the connection of the line by the connection detecting means,
The advertisement message sending means to the calling telephone
From an advertising message received by the calling telephone from
Send the setting acceptance information that prompts you to enter information that specifies the
Notification means to be issued, The advertisement message from the user of the calling telephone.
When the information that specifies the time of
The time of the advertisement message sent from the page sending means
Sending time setting means for setting based on the input information
And Receiving time of advertisement message at the calling telephone
The point value corresponding to the
Is equipped with a point value storage means for storing in
The telephone relay device with advertisement according to claim 2. 5. The calling side telephone is a mobile telephone equipped with wireless communication means, and in the advertisement message sending means, the attribute detecting means is a base station that relays radio waves transmitted from the mobile telephone. 5. The location information of the base station added to the call signal is detected as an attribute of the user who indicates the position of the user of the mobile telephone .
A telephone relay device with an advertisement as described in any of the above. 6. The advertisement message sending means, wherein the matching advertisement message searching means matches the attribute of the user searched by the attribute detecting means, and the time zone when the call signal is received. The telephone relay device with an advertisement according to any one of claims 1 to 5 , wherein an advertisement message having attribute information is retrieved from the advertisement message storage means. 7. The calling-side telephone is a fixed telephone connected to a communication line by wire, and in the advertisement message sending means, the attribute detecting means includes the calling signal included in the received calling signal. ad described the station information of the dial number information of the call-side telephone to any one of claims 1 to 6, characterized in that the detection as information indicating the attribute of the user of the phone of the calling party Telephone relay device. 8. The calling telephone has a display for outputting a video information signal received from the outside as a video, and the advertisement message stored in the advertisement message storage means is a video to be displayed on the display. The telephone relay device with an advertisement according to any one of claims 1 to 7 , which contains information. 9. The advertisement message stored in the advertisement message storage means includes question information regarding attributes of a user of the calling telephone, and the question message is transmitted from the advertisement message transmitting means. After that, when response information to the question information is input from a user of the calling side telephone, response information storage means for storing the response information for each question information is provided. The telephone relay device with an advertisement according to claim 8 . 10. The line connection means sends an advertisement message to the calling side telephone every time a predetermined allowable call time elapses after the line between the calling side telephone and the connecting side telephone is connected. A transmission timing determination means for determining that transmission should be performed, wherein the advertisement message transmission means transmits an advertisement message for a predetermined time to the calling side telephone each time the determination is made. The telephone relay device with an advertisement according to any one of claims 1 to 9 . 11. The line connecting means uses the dial number information of the calling side telephone and the dial number information of the connecting side telephone, which are included in the calling signal, prior to the transmission timing determining means. The telephone relay device with an advertisement according to claim 10 , further comprising a call allowable time setting means for setting the call allowable time. 12. A connection side advertisement message sending means for reading an advertisement message from the advertisement message storage means after receiving the call origination signal from the call side telephone and sending the advertisement message to the connection side telephone. The connection-side advertisement message sending means includes a connection-side attribute detection means for detecting an attribute of a user of the connection-side telephone from information included in the call-out signal, and the connection-side attribute detection means. A connection side adapted advertisement message search means for searching the advertisement message storage means for an advertisement message having the advertisement attribute information that matches the detected user attribute of the connection side telephone, and the connection side advertisement message search means. The advertisement message for a predetermined time is selected from the plurality of advertisement messages searched in, and the advertisement message is displayed on the connection side. Ad-telephone relay apparatus according to any one of claims 1 to 11 to the connection-side advertising message selection means for sending to the machine, comprising the. 13. Sending an advertisement message for a call via the telephone relay device with an advertisement to the telephone of the connection side before transmitting the advertisement message to the telephone of the connection side. 13. The telephone relay device with an advertisement according to claim 12, wherein a message for notifying that is transmitted. 14. The advertisement message storage means stores, as the advertisement attribute information, an upper limit number of times each advertisement message is transmitted.
The telephone relay device with an advertisement according to any one of 3 above.