JP2002334258A - Information provision server, information provision method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To quickly distribute leaflet information and to reduce costs required for information distribution by distributing the leaflet information of the various kinds of retail stores to information communication terminals owned by consumers in real time. SOLUTION: When receiving leaflet information data from a store terminal (for instance, a store A terminal 101) registered as a store, an electronic leaflet distribution server 10 extracts from a customer DB(database) 17 the mail addresses (distribution destinations) of the communication terminals of customers to which leaflets are to be distributed on the basis of the present position information of portable communication terminals owned by the customers and customer attribute data within the leaflet information data and distributes the leaflet information to the mail addresses immediately (or at specified time).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an information providing server, an information providing method, and a program for providing advertisement information of a retail store or the like.

[0002]

2. Description of the Related Art Conventionally, various retailers have been advertising goods and services using various media. Such advertising activities include, for example, posting advertisements on newspapers or in leaflets, mailing flyers by direct mail, distributing flyers on the streets by part-time clerks, and broadcasting commercials on television.

[0003]

However, newspapers and television commercials used by large-scale retailers such as department stores and newspaper commercials use high prices for advertising media such as newspapers and televisions. However, there is a problem that the advertisement fee is expensive. Also, in the case of mailing a flyer by direct mail or distributing a flyer on the street by a part-time job clerk or the like, printing and labor costs are high, and it has been difficult for small-scale retailers to advertise itself. Furthermore, in the above advertising activities,
For example, when a quick time sale closes the store to prevent unsold products, ads that require immediacy could not be delivered to many consumers in real time.For example, unsold fresh food products had to be disposed of. .

An object of the present invention is to distribute flyer information of various retail stores in real time to information communication terminals owned by consumers, thereby speeding up the distribution of flyer information and reducing the cost of information distribution. It is.

[0005]

The present invention has the following features in order to solve such a problem. In the description of the following means, a configuration corresponding to the embodiment is exemplified by parentheses. Reference numerals and the like are reference numerals and the like in the drawings described later.

According to the first aspect of the present invention, a storage means (for example, a customer DB shown in FIG. 2) for storing customer information (for example, a customer DB in FIG. A customer DB 17) and a receiving unit (for example, the communication control unit 14 in FIG. 2) for receiving advertisement information from a communication terminal (for example, the store A terminal 101 in FIG. 1) provided in various retail stores via a communication network. Location information acquisition means (for example, the communication control unit 1 in FIG. 2) for acquiring current location information of a communication terminal held by each customer whose customer information is stored in the storage means.
4) and, based on the current position information of each communication terminal obtained by the position information obtaining means, the advertisement information should be distributed from the communication terminals held by the customer whose customer information is stored in the storage means. Extraction means (for example, CPU 11 in FIG. 2) for extracting the communication terminal of the customer, and the advertisement information received by the reception means,
The communication terminal (for example, FIG.
Distribution means (for example,
And a communication control unit 14) shown in FIG.

According to a fourth aspect of the present invention, there is provided a storage step for storing customer information (for example, a customer DB in FIG. 4B) of a customer who has registered an advertisement issued by various retail stores. A receiving process (for example, the communication control unit 14 in FIG. 2, a communication control unit 14 in FIG. 3, and a receiving process in which customer information is received from communication terminals (for example, the store A terminal 101 in FIG. 1) provided in various retail stores via a communication network). Step S6 or S7)
A position information obtaining step (for example, a communication control unit in FIG. 2; step S8 in FIG. 3) for obtaining current position information of a communication terminal held by each customer in which the customer information is stored in the storage step; Based on the current position information of each communication terminal obtained in the information obtaining step, the communication terminal of the customer to whom the advertisement information is to be delivered is extracted from the communication terminals held by the customer in which the customer information is stored in the storage step. The extracting step (for example, the CPU 11 in FIG. 2, the step S10 or S11 in FIG. 3), and the advertisement information received in the receiving step are performed via the communication network by the communication terminal (for example, A delivery process (for example, the communication control unit 14 in FIG. 2, step S14 or S15 in FIG. 3) to deliver to the mobile communication terminal 201 in FIG. 1,
It is characterized by including.

[0008] The invention according to claim 7 provides a computer with
A storage function (for example, customer DB 17 in FIG. 2) for storing customer information (for example, customer DB in FIG. 4B) of a customer who has registered and received advertisements issued by various retail stores, and a communication network, Communication terminals provided by various retail stores (for example,
A reception function (for example, the communication control unit 14 in FIG. 2) for receiving advertisement information from the store A terminal 101 in FIG. 1 and current position information of a communication terminal held by each customer whose customer information is stored in the storage function And a customer whose customer information is stored in the storage function based on the current location information of each communication terminal acquired by the location information acquisition function. An extraction function (for example, CPU 11 in FIG. 2) for extracting a communication terminal of a customer to whom the advertisement information is to be distributed from communication terminals held by the server, and the advertisement information received by the reception function via the communication network. Thus, a distribution function (for example, the communication control unit 14 in FIG. 2) for distributing to the communication terminal (for example, the mobile communication terminal 201 in FIG. 1) extracted by the extraction function is realized.

Therefore, according to the first, fourth, and seventh aspects of the present invention, it is possible to significantly reduce the cost of creating an advertisement at each retail store and distributing the advertisement. In addition, advertisement information of each retail store can be distributed in real time to communication terminals owned by customers. Further, it is possible to narrow down the customers to whom the advertisement information is to be distributed, based on the current position information of the communication terminal owned by the customer.

According to a second aspect of the present invention, in the first aspect of the invention, the customer information includes address information of a communication terminal held by each customer and attribute information of the customer, and the advertisement received by the receiving means. When the attribute of the customer to be delivered is specified in the information, the extraction unit further extracts from the storage unit the address information of the customer corresponding to the specified customer attribute, and the delivery unit receives the received customer information. Advertisement information is distributed to communication terminals corresponding to the address information extracted by the extraction means.

According to a fifth aspect of the present invention, in the fourth aspect of the present invention, the customer information includes address information of a communication terminal held by each customer and attribute information of the customer, and the advertisement received in the receiving step. When the attribute of the customer to be delivered is specified in the information, the extracting step extracts the address information of the customer corresponding to the specified customer attribute from the storage step, and the delivering step includes the step of receiving the received advertisement. The information is distributed to a communication terminal corresponding to the address information extracted in the extraction step.

According to an eighth aspect of the present invention, in the invention of the seventh aspect, the customer information includes address information of a communication terminal held by each customer and attribute information of the customer. When the attribute of the customer to be delivered is specified in the received advertisement information, an extraction function for extracting address information of the customer corresponding to the specified customer attribute from the storage function (for example, the CPU 11 in FIG. 2).
And a distribution function of distributing the received advertisement information to the communication terminal corresponding to the address information extracted by the extraction function (for example, the communication control unit 14 in FIG. 2).

Therefore, according to the second, fifth and eighth aspects of the present invention, the customers to whom the advertisement information is to be distributed are narrowed down based on the current position information of the communication terminal owned by the customer and the customer attribute specified by the retail store. Becomes possible.

According to a third aspect of the present invention, in the first aspect of the present invention, the storage means further stores a fixed form sentence (for example, a flyer DB in FIG. 5) registered in advance for use in various advertisements ( For example, the leaflet DB 18 in FIG. 2), a transmission unit (for example, the communication control unit 1 in FIG. 2) that transmits the fixed phrase stored in the storage unit to a communication terminal provided in the retail store.
4) and designation request means (for example, CPU 11 in FIG. 2) for causing the communication terminal provided in the retail store to designate whether or not the transmitted fixed phrase is used. When the use of a sentence is specified, the receiving means receives the advertisement information using the fixed sentence.

According to a sixth aspect of the present invention, in the fourth aspect of the invention, the storing step further stores a fixed form sentence (for example, a flyer DB in FIG. 5) registered in advance for use in various advertisements ( For example, the leaflet DB 18 in FIG. 2), a transmission step of transmitting the fixed phrase stored in the storage step to a communication terminal provided in the retail store (for example, the communication control unit 1 in FIG. 2).
4) and a designation requesting step (for example, CPU11 in FIG. 2, step S4 in FIG. 3) for causing the communication terminal of the retailer to designate whether or not to use the transmitted fixed phrase. When the use of a fixed phrase is specified in response to the request, the receiving step is characterized by receiving the advertisement information using the fixed phrase.

According to a ninth aspect of the present invention, in accordance with the seventh aspect of the present invention, a storage function (for example, a flyer DB in FIG. 5) for storing a fixed form sentence (for example, a flyer DB in FIG. 5) registered in advance in a computer for use in various advertisements , Leaflet DB18 in FIG. 2),
A transmission function (for example, the communication control unit 14 in FIG. 2) for transmitting the fixed phrase stored in the storage function to a communication terminal provided in the retail store; And a receiving function for receiving advertisement information using a fixed phrase when the use of a fixed phrase is specified in response to the specification request. (For example, the communication control unit 14 in FIG. 2).

Therefore, according to the third, sixth, and ninth aspects of the present invention, each retail store can use the fixed form sent from the information providing server when creating an advertisement, thereby reducing the time and effort for creating an advertisement. Can be omitted.

[0018]

Embodiments of the present invention will be described below in detail with reference to the drawings. First, the configuration will be described.

FIG. 1 is a diagram showing the overall configuration of an information providing system 1 using an electronic flyer distribution server 10 according to the present invention. As shown in FIG. 1, the information providing system 1
Electronic flyer distribution server 10, base station 20, store A terminal 1
01, a store B terminal 102, a store C terminal 103, and mobile communication terminals 201, 202, and 203.

The electronic flyer distribution server 10 is connected to a store A terminal 1 via a communication network N such as a public line or ISDN.
01, the base station 20 connected to the store B terminal 102 and the store C terminal 103 and connected to the communication network N.
Are connected to the mobile communication terminals 201, 202, and 203 via the.

In FIG. 1, in order to simplify the description of the present embodiment, the electronic flyer distribution server 10 is connected to both the shop terminal and the portable communication terminal connected via the communication network N. Although the number of the terminals is shown, the number is not particularly limited as long as the terminal is a store terminal registered in the electronic flyer distribution server 10 and a mobile communication terminal of a customer registered as a member.

As shown in FIG. 2, the electronic flyer distribution server 10 has a CPU 11, an input unit 12, a display unit 13, a communication control unit 14, a RAM 15, a store data DB, and the like.
16, customer DB17, flyer DB18,
Each part is connected to a bus 19.

CPU (Central Processing Unit) 11
Performs various control operations according to various processing programs stored in a storage device (not shown) according to input instructions and input data input from the input unit 12 or input data from the communication control unit 14.

More specifically, when the CPU 11 receives the flyer information data from the store terminal that has registered the store, the CPU 11 determines the current position information of the portable communication terminal owned by the customer and the customer attribute data in the flyer information data. Then, the mail address (delivery destination) of the customer's portable communication terminal to be distributed is extracted from the customer DB 17, and the leaflet information is immediately delivered to the mail address (or at a designated time).

The input unit 12 includes a keyboard provided with cursor keys, numeric input keys, various function keys, and the like, and a mouse. The input unit 12 outputs a press signal depressed by the keyboard and a mouse position signal to the CPU 11.

The display unit 13 is a CRT (Cathode Ray Tub).
e) or an LCD (Liquid Crystal Display), etc., and performs screen display of various display data according to display instructions input from the CPU 11.

The communication control unit 14 has a modem (MODEM:
MOdulator / DEModulator), terminal adapter (T
A: Terminal adapters, or routers, and the like, via store terminals 101, 102, and 103 connected via a communication network N such as a public line or ISDN, and a base station 20 connected to the communication network N It performs communication control for performing communication with the mobile communication terminals 201, 202, and 203.

The RAM (Random Access Memory) 15
The processing programs and various application programs executed by the CPU 11 are expanded in a program storage area (not shown) in the RAM 15 and input instructions, input data, and processing results generated when the processing programs are executed are illustrated. Not stored temporarily in the work memory area.

The store DB (DataBase) 16 is shown in FIG.
As shown in the figure, the information is composed of items of “shop name”, “ID”, and “address”. As the “ID”, a number assigned to each store at the time of store registration is stored.

As shown in FIG. 4B, the customer DB 17 includes items of "name", "ID", "contact information", "address", and "customer attribute". As the “ID”, a number assigned to each customer at the time of member registration is stored. The “contact information” is an e-mail address set in the mobile communication terminal owned by each customer, and the “customer attribute”
, The gender, age, occupation, etc. of the customer are stored.

The flyer DB 18 is, as shown in FIG.
It consists of items of "flyer classification" and "pre-registration sentence / fixed sentence". As the “flyer classification”, a service for time service, a service for bargain sale, and the like are set. Further, as the "pre-registered sentence / fixed sentence", an advertising sentence used for each flyer classification is stored. For example, as an advertising phrase for the time service, “Today, ○: ○ to △: △△, XX, all □% discount !!” is stored, and the electronic flyer distribution server 10 requests the flyer distribution. When the store uses this wording, it inputs the time, the sales product, the discount rate, and the like in the ○, Δ, ×, and □ portions. The “pre-registered sentence / fixed sentence” includes a fixed sentence created by the store registered in the store DB 16 and registered in advance, and a fixed sentence created by the electronic flyer distribution server 10. The pre-registered sentence and the latter are simply referred to as fixed sentences.

In FIG. 1, a base station 20 has a portable communication terminal 201 located within a communicable range from its own location.
A communication protocol for a mobile communication terminal is executed between the communication protocol 202 and 203.

The store terminal 101 is a personal computer provided in the store A that has made an electronic flyer distribution contract with the electronic flyer distribution server 10, and is used for performing bargain sale, time sale, and the like of products handled by the store A. The corresponding flyer information is transmitted to the electronic flyer distribution server 10. The store terminals 102 and 103 are personal computers provided in stores B and C, respectively, for which a flyer distribution contract has been made with the electronic flyer distribution server 10, and have the same functions as the store terminal 101.

The mobile communication terminals 201, 202, 203
It is a communication terminal such as a mobile phone or a PDA (Personal Digital Assistants).
(Global Positioning System) function, and is registered in the electronic flyer distribution server 10 as a terminal that automatically receives various flyer information. Mobile communication terminals 201, 202,
203 receives a GPS satellite wave from a GPS satellite, calculates the current position (latitude, longitude) of the own terminal based on the received GPS data, and sends it to the electronic flyer distribution server 10 via the base station 20. Send the current position data.

Next, the operation of this embodiment will be described. The electronic flyer distribution process executed by the electronic flyer distribution server 10 will be described with reference to the flowchart of FIG. In the following description, it is assumed that the store terminal accessing the server 10 is the terminal 101 provided in the store A.

The CPU 11 always checks whether or not there is access from the registered store terminal (step S1), and if there is access (step S1; YE).
S), the user is prompted to enter the ID of the shop terminal 101 that has made the access (step S2).

After confirming the input of the ID by the shop terminal 101, the CPU 11 shifts to a flyer creation mode (step S3), and sends a flyer DB 18 to the shop terminal 101.
"Pre-registration sentence / fixed sentence" data (see FIG. 5) for each leaflet category stored in the store 101, and uses a pre-registered sentence registered in advance by the store 101 or a fixed sentence prepared by the electronic flyer distribution server 10. In addition to prompting the user to determine whether or not to do so (step S4), the user is prompted to select a leaflet sentence to be actually used when using the above-mentioned "pre-registered sentence / fixed sentence" data.

When the store terminal 101 selects the use of a pre-registered sentence or a fixed sentence (step S4; YES), and selects a flyer sentence to be actually used, the CPU 11 sends the selected handbill to the store terminal 101. The user is prompted to enter flyer information such as the sale product, customer attributes (sex, age, etc.), distribution time, etc. in the text (step S5).

When the flyer information data requested to be input in step S5 is received from the shop terminal 101 (step S5).
6), the CPU 11 acquires the current position information of each mobile communication terminal registered with the customer (step S8), refers to the customer attribute information in the received flyer information, and designates the customer to whom the flyer information is to be distributed. It is confirmed whether or not it has been performed (step S10). Also, in step S4, when the store terminal 101 selects not to use the pre-registered sentence or the fixed sentence (step S4; NO), and when the store A receives the original handwritten sentence (step S7), the CPU 11 Then, the current position information of each mobile communication terminal registered with the customer is obtained (step S8), and it is confirmed whether or not the customer has been designated (step S10).

If there is a customer designation in step S9 (step S9; YES), the CPU 11 refers to the customer DB 17 and, based on the acquired current location information of each portable communication terminal, the mobile phone located within a predetermined range from the store A based on the obtained current location information. The mail address of the communication terminal is extracted, and the mail address of the customer corresponding to the specified customer attribute is extracted, and the address that matches the two is set as the distribution destination of the flyer information (step S).
10). For example, when a woman in her twenties (F) is designated as a customer attribute to which flyer information is to be distributed, in the example of the customer DB shown in FIG. 4B, the mail address "kyoko @ xxx" of the name "Kyoko OO" .ne.jp "is extracted.

If there is no customer designation in step S9 (step S8; NO), the CPU 11 refers to the customer DB 17 and moves the shop A within a predetermined range from the current location information of each portable communication terminal acquired in step S8. The mail address of the located portable communication terminal is extracted, and the mail address is set as the distribution destination of the flyer information (step S11).

Next, the CPU 11 proceeds to step S6 or S6.
From the flyer information data received in step 7, it is checked whether or not a flyer distribution time has been designated (step S12). If a time has been designated (step S12; YES), the system waits until the designated time has come (step S13). At the designated time,
The flyer data is distributed to the distribution destination determined in step S10 or S11 (step S14). If the delivery time is not specified (step S12; NO), the flyer data is immediately delivered to the determined delivery destination (step S1).
5).

As described above, according to the information providing system 1 of the present embodiment, each store terminal transmits the flyer information to the electronic flyer distribution server 10 and
0 distributes the flyer information received from each store terminal to the mobile communication terminal, thereby greatly reducing the labor and time required for creating a flyer for each store. Thus, for example, even a small shop such as a family-owned grocery store or general store can easily distribute a flyer to many consumers simply by having one personal computer.

In addition, since a flyer requiring an immediacy such as a time sale immediately before closing a store can be delivered to each portable communication terminal in real time, it is possible to prevent unsold products such as fresh foods which have only been disposed of until now. Further, since the mobile communication terminals 201 to 203 are equipped with the GPS function, the current position of the mobile communication terminal can be specified by the GPS satellite, so that the mobile communication terminals 201 to 203 are located within a predetermined distance from the shop transmitting the flyer information, and Delivery of flyer information narrowed down to consumers corresponding to the customer attribute specified by the store becomes possible.

The description contents in the present embodiment are as follows.
Changes can be made as appropriate without departing from the spirit of the present invention.
For example, in the present embodiment, the communication terminal owned by each store is a personal computer, but may be a mobile communication terminal such as a mobile phone. In addition, facsimile may be used, although the immediacy of flyer distribution is slightly inferior. Further, in the present embodiment, an example has been described in which the flyer information corresponding to the bargain sale and the time sale of the product handled by the store is distributed. Good.

[0046]

According to the first, fourth and seventh aspects of the present invention,
The cost of creating advertisements for each retail store and advertising distribution can be greatly reduced. In addition, advertisement information of each retail store can be distributed in real time to communication terminals owned by customers. Further, it is possible to narrow down the customers to whom the advertisement information is to be distributed, based on the current position information of the communication terminal owned by the customer.

According to the second, fifth, and eighth aspects of the present invention, it is possible to narrow down the customers to whom the advertisement information is to be distributed based on the current location information of the communication terminal owned by the customer and the customer attribute specified by the retail store. become.

According to the third, sixth, and ninth aspects of the present invention, each retail store can use the fixed form sent from the information providing server when creating an advertisement, thereby saving the trouble of creating an advertisement. Can be.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of an information providing system 1 to which the present invention is applied.

FIG. 2 is a block diagram showing an internal configuration of the electronic flyer distribution server 10 of FIG.

FIG. 3 is a flowchart illustrating an electronic flyer distribution process according to the embodiment.

FIG. 4 is a store DB 16 (FIG. 4A) and a customer DB 1
7 is a diagram showing a data configuration example of FIG. 7 (b).

FIG. 5 is a diagram showing a data configuration example of a flyer DB18.

[Explanation of symbols]

 1 Information Providing System 10 Electronic Flyer Server 11 CPU 12 Input Unit 13 Display Unit 14 Communication Control Unit 15 RAM 16 Store DB 17 Customer DB 18 Flyer DB 19 Bus 20 Base Station 101, 102, 103 Store Terminal 201, 202, 203 Mobile Communication Terminal

 ────────────────────────────────────────────────── ─── Continued on the front page (72) Inventor Masafumi Miyamoto 90274, California, USA Palosverdes Estates Via Avisaria 1804 F-term (reference) 5B075 KK07 ND20 PR08

Claims (9)

[Claims] 1. A storage unit for storing customer information of a customer who has registered to receive advertisements issued by various retail stores, and a receiving unit for receiving advertisement information from communication terminals provided in various retail stores via a communication network. A position information acquisition unit that acquires the current position information of the communication terminal held by each customer whose customer information is stored in the storage unit, based on the current position information of each communication terminal acquired by the position information acquisition unit, Extracting means for extracting a communication terminal of a customer to whom the advertisement information is to be delivered from communication terminals held by the customer whose customer information is stored in the storage means; and transmitting the advertisement information received by the receiving means to the communication means. And a distribution unit for distributing to the communication terminal extracted by the extraction unit via a network. 2. The customer information includes address information of a communication terminal owned by each customer and customer attribute information, and the advertisement information received by the receiving means specifies a customer attribute to be delivered. In the case, the extracting unit further extracts the address information of the customer corresponding to the designated customer attribute from the storage unit, and the distributing unit converts the received advertisement information into the address information extracted by the extracting unit. 2. The information providing server according to claim 1, wherein the information is delivered to a corresponding communication terminal. 3. The storage means further stores a fixed phrase used in various types of advertisement texts, a transmission unit for transmitting the fixed phrase stored in the storage unit to a communication terminal provided in the retail store; A communication terminal provided in the shop, further comprising: designation request means for designating whether to use the transmitted fixed phrase, and, in response to the designation request, when the use of the fixed phrase is designated, the receiving unit, 2. The information providing server according to claim 1, wherein the server receives advertisement information using a fixed phrase. 4. A storage step of storing customer information of a customer who has registered to receive advertisements issued by various retail stores; and a receiving step of receiving advertisement information from communication terminals of various retail stores via a communication network. A location information acquisition step of acquiring the current location information of the communication terminal held by each customer in which the customer information is stored in the storage step, based on the current location information of each communication terminal acquired in the location information acquisition step, An extracting step of extracting a communication terminal of the customer to which the advertisement information is to be delivered from communication terminals held by the customer in which the customer information is stored in the storing step; and transmitting the advertisement information received in the receiving step to the communication terminal. A distribution step of distributing, via a network, to the communication terminals extracted in the extraction step. 5. The customer information includes address information of a communication terminal possessed by each customer and customer attribute information, and the advertisement information received in the receiving step specifies a customer attribute to be delivered. In the case, the extracting step further extracts address information of the customer corresponding to the designated customer attribute from the storage step, and the distributing step converts the received advertisement information into the address information extracted by the extracting step. 5. The information providing method according to claim 4, wherein the information is distributed to a corresponding communication terminal. 6. The storage step further includes storing a fixed phrase used in various types of advertisement texts, transmitting the fixed phrase stored in the storage step to a communication terminal provided in the retail store; A communication terminal provided in the shop, a designation requesting step of designating whether to use the sent fixed form, and in response to the specification request, when the use of the fixed form is specified, the receiving step, The information providing method according to claim 4, wherein the advertisement information using the fixed phrase is received. 7. A storage function for storing, in a computer, customer information of a customer who has registered for receiving advertisements issued by various retail stores, and receives advertisement information from communication terminals provided in various retail stores via a communication network. A receiving function, a position information obtaining function of obtaining the current position information of the communication terminal held by each customer whose customer information is stored in the storage function, and a current position information of each communication terminal obtained by the position information obtaining function. An extraction function for extracting a communication terminal of the customer to which the advertisement information is to be delivered from communication terminals held by the customer whose customer information is stored in the storage function, based on the advertisement information received by the reception function. And a distribution function of distributing to the communication terminal extracted by the extraction function via the communication network. 8. The customer information includes address information of a communication terminal owned by each customer and attribute information of the customer. The advertisement information received by the receiving function specifies the attribute of the customer to be delivered to the computer. If so, an extraction function for extracting the customer address information corresponding to the designated customer attribute from the storage function, and the received advertisement information to the communication terminal corresponding to the address information extracted by the extraction function. The program according to claim 7, which further realizes a distribution function of distributing. 9. A computer, a storage function of storing fixed phrases used in various advertisements, a transmission function of transmitting the fixed phrases stored in the storage function to a communication terminal provided in the retail store, A communication terminal provided in the store, a designation request function for designating the use of the sent fixed form sentence, and, in accordance with the specification request, when the use of the fixed form sentence is specified, the advertisement information using the fixed form sentence The program according to claim 7, further comprising: a receiving function of receiving.