JP2013502018A - リアルタイム広告入札に対して競争評価モデルを使用するための学習システム - Google Patents
リアルタイム広告入札に対して競争評価モデルを使用するための学習システム Download PDFInfo
- Publication number
- JP2013502018A JP2013502018A JP2012524924A JP2012524924A JP2013502018A JP 2013502018 A JP2013502018 A JP 2013502018A JP 2012524924 A JP2012524924 A JP 2012524924A JP 2012524924 A JP2012524924 A JP 2012524924A JP 2013502018 A JP2013502018 A JP 2013502018A
- Authority
- JP
- Japan
- Prior art keywords
- data
- advertisement
- real
- advertising
- time
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
- 230000002860 competitive effect Effects 0.000 title claims abstract description 87
- 238000013210 evaluation model Methods 0.000 title description 39
- 238000011156 evaluation Methods 0.000 claims abstract description 77
- 238000004590 computer program Methods 0.000 claims abstract description 54
- 230000004044 response Effects 0.000 claims abstract description 53
- 238000011234 economic evaluation Methods 0.000 claims abstract description 48
- 238000010801 machine learning Methods 0.000 claims abstract description 41
- 238000004422 calculation algorithm Methods 0.000 claims description 225
- 238000004458 analytical method Methods 0.000 claims description 97
- 238000004088 simulation Methods 0.000 claims description 8
- 230000008859 change Effects 0.000 claims description 7
- 238000012937 correction Methods 0.000 claims description 2
- 238000000034 method Methods 0.000 abstract description 209
- 230000006870 function Effects 0.000 abstract description 10
- 230000009471 action Effects 0.000 description 36
- 238000012545 processing Methods 0.000 description 18
- 230000008685 targeting Effects 0.000 description 16
- 238000012384 transportation and delivery Methods 0.000 description 14
- 238000013079 data visualisation Methods 0.000 description 13
- 238000006243 chemical reaction Methods 0.000 description 12
- 238000004364 calculation method Methods 0.000 description 11
- 238000004891 communication Methods 0.000 description 11
- 230000010354 integration Effects 0.000 description 11
- 238000005457 optimization Methods 0.000 description 11
- 230000006399 behavior Effects 0.000 description 9
- 238000012549 training Methods 0.000 description 9
- 238000002790 cross-validation Methods 0.000 description 7
- 230000008569 process Effects 0.000 description 7
- 230000003068 static effect Effects 0.000 description 7
- 230000006855 networking Effects 0.000 description 6
- 230000008901 benefit Effects 0.000 description 5
- 230000002596 correlated effect Effects 0.000 description 5
- 238000003780 insertion Methods 0.000 description 5
- 230000037431 insertion Effects 0.000 description 5
- 230000003993 interaction Effects 0.000 description 5
- 230000011273 social behavior Effects 0.000 description 5
- 230000005540 biological transmission Effects 0.000 description 4
- 238000010586 diagram Methods 0.000 description 4
- 239000000203 mixture Substances 0.000 description 4
- 238000012360 testing method Methods 0.000 description 4
- 238000012795 verification Methods 0.000 description 4
- 238000013528 artificial neural network Methods 0.000 description 3
- 230000001413 cellular effect Effects 0.000 description 3
- 238000007726 management method Methods 0.000 description 3
- 230000007935 neutral effect Effects 0.000 description 3
- 238000012913 prioritisation Methods 0.000 description 3
- 230000002269 spontaneous effect Effects 0.000 description 3
- 238000012706 support-vector machine Methods 0.000 description 3
- 238000012550 audit Methods 0.000 description 2
- 239000000872 buffer Substances 0.000 description 2
- 239000003086 colorant Substances 0.000 description 2
- 230000000875 corresponding effect Effects 0.000 description 2
- 230000008878 coupling Effects 0.000 description 2
- 238000010168 coupling process Methods 0.000 description 2
- 238000005859 coupling reaction Methods 0.000 description 2
- 238000003066 decision tree Methods 0.000 description 2
- 238000009472 formulation Methods 0.000 description 2
- 230000006872 improvement Effects 0.000 description 2
- 230000001939 inductive effect Effects 0.000 description 2
- 230000002452 interceptive effect Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000003287 optical effect Effects 0.000 description 2
- 238000005192 partition Methods 0.000 description 2
- 238000000611 regression analysis Methods 0.000 description 2
- 230000002787 reinforcement Effects 0.000 description 2
- GOLXNESZZPUPJE-UHFFFAOYSA-N spiromesifen Chemical compound CC1=CC(C)=CC(C)=C1C(C(O1)=O)=C(OC(=O)CC(C)(C)C)C11CCCC1 GOLXNESZZPUPJE-UHFFFAOYSA-N 0.000 description 2
- 238000010200 validation analysis Methods 0.000 description 2
- RZVHIXYEVGDQDX-UHFFFAOYSA-N 9,10-anthraquinone Chemical compound C1=CC=C2C(=O)C3=CC=CC=C3C(=O)C2=C1 RZVHIXYEVGDQDX-UHFFFAOYSA-N 0.000 description 1
- 230000004913 activation Effects 0.000 description 1
- 238000013459 approach Methods 0.000 description 1
- 238000013473 artificial intelligence Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000001914 filtration Methods 0.000 description 1
- 230000036541 health Effects 0.000 description 1
- 238000002372 labelling Methods 0.000 description 1
- 230000000670 limiting effect Effects 0.000 description 1
- 238000007477 logistic regression Methods 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 238000002156 mixing Methods 0.000 description 1
- 230000001537 neural effect Effects 0.000 description 1
- 230000008520 organization Effects 0.000 description 1
- 230000036961 partial effect Effects 0.000 description 1
- 230000008447 perception Effects 0.000 description 1
- 230000000737 periodic effect Effects 0.000 description 1
- 238000013439 planning Methods 0.000 description 1
- 238000005070 sampling Methods 0.000 description 1
- 230000011218 segmentation Effects 0.000 description 1
- 239000004065 semiconductor Substances 0.000 description 1
- 238000000926 separation method Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0249—Advertisements based upon budgets or funds
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
Landscapes
- Business, Economics & Management (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
【選択図】図1A
Description
本出願は、本明細書にその全内容が引用により組み込まれている「広告の配信のためのリアルタイム入札システム」という名称の2009年8月14日出願の出願番号第61/234,186号による本出願人所有の米国特許仮出願の利益を請求する。
104 広告主
108 広告ネットワーク
110 広告取引所
112 提供者
114 分析プラットフォームユニット
Claims (25)
- コンピュータ可読媒体に実装されたコンピュータプログラム製品であって、1つ又はそれよりも多くのコンピュータ上で実行された時に、
広告を掲載する要求の受信に応答して、複数の競争経済評価モデルを配備して複数の広告掲載の各々に対する経済評価を予測する段階と、
前記複数の競争経済評価モデルの各々によって生成された各評価を査定し、その中から広告掲載の現在の評価として1つを選択する段階とを実行する、コンピュータプログラム製品。 - 前記経済評価モデルは、リアルタイムイベントデータに少なくとも一部基づくことを特徴とする、請求項1に記載のコンピュータプログラム製品。
- 前記経済評価モデルは、履歴イベントデータに少なくとも一部基づくことを特徴とする、請求項1に記載のコンピュータプログラム製品。
- 前記経済評価モデルは、ユーザデータに少なくとも一部基づくことを特徴とする、請求項1に記載のコンピュータプログラム製品。
- 前記経済評価モデルは、第三者商業データに少なくとも一部基づくことを特徴とする、請求項1に記載のコンピュータプログラム製品。
- 前記第三者商業データは、履歴広告インプレッションに関連する金融データを含むことを特徴とする請求項1に記載のコンピュータプログラム製品。
- 前記経済評価モデルは、状況データに少なくとも一部基づくことを特徴とする、請求項1に記載のコンピュータプログラム製品。
- 前記経済評価モデルは、広告主データに少なくとも一部基づくことを特徴とする、請求項1に記載のコンピュータプログラム製品。
- 前記経済評価モデルは、広告代理店データに少なくとも一部基づくことを特徴とする請求項1に記載のコンピュータプログラム製品。
- 前記経済評価モデルは、履歴広告パフォーマンスデータに少なくとも一部基づくことを特徴とする、請求項1に記載のコンピュータプログラム製品。
- 前記経済評価モデルは、マシーン学習に少なくとも一部基づくことを特徴とする、請求項1に記載のコンピュータプログラム製品。
- コンピュータ可読媒体に実装されたコンピュータプログラム製品であって、1つ又はそれよりも多くのコンピュータ上で実行された時に、
広告を掲載する要求の受信に応答して、複数の競争経済評価モデルを配備して広告掲載と広告との複数の組合せの各々に対する経済評価を予測する段階と、
前記複数の競争経済評価モデルの各々によって生成された各評価を査定し、その中から広告掲載と広告との組合せの第1の評価として1つを選択する段階と、
前記複数の競争経済評価モデルの各々によって生成された各評価を再査定し、その中から前記広告掲載と前記広告との前記組合せに対する修正評価として1つを選択する段階であって、該修正評価が、前記第1の評価を選択する時には利用可能でなかったリアルタイムイベントデータを使用する経済評価モデルの分析に少なくとも一部基づく当該段階と、
前記第1の評価を前記広告掲載と前記広告との前記組合せに対して推薦された入札額を導出する際に使用するための前記第2の修正評価で置換する段階とを実行する、コンピュータプログラム製品。 - 前記要求は提供者から受信され、前記推薦された入札額は該提供者に自動的に送信される、ことを特徴とする請求項12に記載のコンピュータプログラム製品。
- 前記要求は提供者から受信され、前記推薦された入札額に等しい入札が該提供者に代わって自動的に入れられることを特徴とする、請求項12に記載のコンピュータプログラム製品。
- 前記推薦された入札額は広告掲載の推薦された時間に関連付けられる、ことを特徴とする請求項12に記載のコンピュータプログラム製品。
- 前記推薦された入札額は、更に、リアルタイム入札マシーンに関連付けられたリアルタイム入札ログの分析によって導出される、ことを特徴とする請求項12に記載のコンピュータプログラム製品。
- コンピュータ可読媒体に実装されたコンピュータプログラム製品であって、1つ又はそれよりも多くのコンピュータ上で実行された時に、
広告を掲載する要求の受信に応答して、複数の競争経済評価モデルを配備して複数の広告掲載と複数の広告との複数の利用可能な組合せに関連する情報を査定し、該複数の広告掲載と該複数の広告との各組合せに対する経済評価を予測する段階と、
前記複数の競争経済評価モデルの各々によって生成された各評価を査定し、その中から広告掲載と広告との組合せの将来の評価としての1つを選択する段階とを実行する、コンピュータプログラム製品。 - コンピュータ可読媒体に実装されたコンピュータプログラム製品であって、1つ又はそれよりも多くのコンピュータ上で実行された時に、
広告を掲載する要求の受信に応答して、複数の競争経済評価モデルを配備して複数の利用可能な広告掲載と複数の広告との組合せに関連する情報を査定し、該複数の広告掲載と該複数の広告との各組合せに対する経済評価を予測する段階と、
前記複数の競争経済評価モデルの各々によって生成された各評価をリアルタイムで査定し、その中から広告掲載と広告との前記組合せに対する将来の評価として1つを選択する段階とを実行する、コンピュータプログラム製品。 - 前記将来の評価は、将来のイベントを説明するシミュレーションデータに少なくとも一部基づくことを特徴とする、請求項17に記載のコンピュータプログラム製品。
- 前記将来のイベントは、株価の変動であることを特徴とする、請求項12に記載のコンピュータプログラム製品。
- 将来のイベントを説明する前記シミュレーションデータは、前記広告掲載に掲載される広告に関連する状況データに少なくとも一部基づいて選択された履歴イベントデータの分析から導出されることを特徴とする、請求項12に記載のコンピュータプログラム製品。
- コンピュータ可読媒体に実装されたコンピュータプログラム製品であって、1つ又はそれよりも多くのコンピュータ上で実行された時に、
広告を掲載する要求の受信に応答して、広告掲載に対する入札のために、複数の利用可能な広告掲載と複数の広告との組合せに関連する複数の競争リアルタイム入札アルゴリズムを配備する段階と、
各入札アルゴリズムを査定して好ましいアルゴリズムを選択する段階とを実行する、コンピュータプログラム製品。 - 前記競争リアルタイム入札アルゴリズムは、リアルタイム入札ログからのデータを使用することを特徴とする請求項22に記載のコンピュータプログラム製品。
- コンピュータ可読媒体に実装されたコンピュータプログラム製品であって、1つ又はそれよりも多くのコンピュータ上で実行された時に、
広告を掲載する要求の受信に応答して、広告掲載に対する入札のために、複数の利用可能な広告掲載と複数の広告との組合せに関連する複数の競争リアルタイム入札アルゴリズムを配備する段階と、
前記競争リアルタイム入札アルゴリズムによって作成された各入札推薦を査定する段階と、
前記競争リアルタイム入札アルゴリズムによって作成された各入札推薦を再査定して修正入札推薦として1つを選択する段階であって、該修正入札推薦が、該入札推薦を選択した時に利用可能でなかったリアルタイムイベントデータを使用するリアルタイム入札アルゴリズムに少なくとも一部基づく当該段階と、
前記入札推薦を、広告掲載と広告との組合せに対する推薦入札額を導出する際に使用するための前記修正入札推薦で置換する段階とを実行する、コンピュータプログラム製品。 - 前記置換は、広告を掲載する前記要求の前記受信に対してリアルタイムで発生することを特徴とする、請求項24に記載のコンピュータプログラム製品。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US23418609P | 2009-08-14 | 2009-08-14 | |
US61/234,186 | 2009-08-14 | ||
PCT/US2010/045545 WO2011020076A2 (en) | 2009-08-14 | 2010-08-13 | Learning system for the use of competing valuation models for real-time advertisement bidding |
Related Child Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2014245705A Division JP2015097094A (ja) | 2009-08-14 | 2014-12-04 | リアルタイム広告入札に対して競争評価モデルを使用するための学習システム |
Publications (3)
Publication Number | Publication Date |
---|---|
JP2013502018A true JP2013502018A (ja) | 2013-01-17 |
JP2013502018A5 JP2013502018A5 (ja) | 2013-09-19 |
JP5662446B2 JP5662446B2 (ja) | 2015-01-28 |
Family
ID=43586885
Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2012524924A Active JP5662446B2 (ja) | 2009-08-14 | 2010-08-13 | リアルタイム広告入札に対して競争評価モデルを使用するための学習システム |
JP2014245705A Pending JP2015097094A (ja) | 2009-08-14 | 2014-12-04 | リアルタイム広告入札に対して競争評価モデルを使用するための学習システム |
Family Applications After (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2014245705A Pending JP2015097094A (ja) | 2009-08-14 | 2014-12-04 | リアルタイム広告入札に対して競争評価モデルを使用するための学習システム |
Country Status (6)
Country | Link |
---|---|
US (5) | US20110040611A1 (ja) |
EP (1) | EP2465086A4 (ja) |
JP (2) | JP5662446B2 (ja) |
CN (1) | CN102576436A (ja) |
BR (1) | BR112012003318A2 (ja) |
WO (1) | WO2011020076A2 (ja) |
Cited By (9)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2015063953A1 (ja) * | 2013-11-01 | 2015-05-07 | デンノー インコーポレイテッド | 仲介システム及び仲介方法 |
JP2015225549A (ja) * | 2014-05-28 | 2015-12-14 | ヤフー株式会社 | 予測値演算装置、予測値演算方法および予測値演算プログラム |
JP2016507116A (ja) * | 2013-02-11 | 2016-03-07 | フェイスブック,インク. | 入札の予想収益に基づくリアルタイム入札の開始 |
JP2017510881A (ja) * | 2014-02-07 | 2017-04-13 | グーグル インコーポレイテッド | 広告価格のディスカウント |
JP2017173912A (ja) * | 2016-03-18 | 2017-09-28 | ヤフー株式会社 | 補正装置、補正方法および補正プログラム |
JP2018206225A (ja) * | 2017-06-07 | 2018-12-27 | ヤフー株式会社 | 配信装置、配信方法、配信プログラムおよびモデル |
CN110796480A (zh) * | 2019-09-29 | 2020-02-14 | 北京淇瑀信息科技有限公司 | 一种实时广告投放管理方法、装置和系统 |
US11295347B1 (en) * | 2021-01-30 | 2022-04-05 | Walmart Apollo, Llc | Systems and methods for forecasting campaign parameters using machine learning architectures and techniques |
US11386460B1 (en) * | 2021-02-03 | 2022-07-12 | Capital One Services, Llc | Systems and methods for message management in localized networks |
Families Citing this family (169)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7461024B2 (en) * | 2000-09-27 | 2008-12-02 | Montgomery Rob R | Bidder-side auction dynamic pricing agent, system, method and computer program product |
US20130035975A1 (en) * | 2011-08-05 | 2013-02-07 | David Cavander | Cross-media attribution model for allocation of marketing resources |
US8781968B1 (en) * | 2008-08-25 | 2014-07-15 | Sprint Communications Company L.P. | Dynamic display based on estimated viewers |
GB2525759A (en) | 2009-03-06 | 2015-11-04 | Appnexus Inc | A computer system |
US20110040611A1 (en) * | 2009-08-14 | 2011-02-17 | Simmons Willard L | Using competitive algorithms for the prediction and pricing of online advertisement opportunities |
US20110055004A1 (en) * | 2009-09-02 | 2011-03-03 | Bradd Elden Libby | Method and system for selecting and optimizing bid recommendation algorithms |
US8380570B2 (en) * | 2009-10-27 | 2013-02-19 | Yahoo! Inc. | Index-based technique friendly CTR prediction and advertisement selection |
GB0922608D0 (en) | 2009-12-23 | 2010-02-10 | Vratskides Alexios | Message optimization |
WO2011116048A1 (en) | 2010-03-16 | 2011-09-22 | Appnexus, Inc. | Advertising server and media management platform |
US9721035B2 (en) * | 2010-06-30 | 2017-08-01 | Leaf Group Ltd. | Systems and methods for recommended content platform |
KR101654257B1 (ko) * | 2010-11-24 | 2016-09-05 | 네이버 주식회사 | 벤치마킹에 기초한 광고 관리 시스템 및 방법 |
US20120137340A1 (en) * | 2010-11-29 | 2012-05-31 | Palo Alto Research Center Incorporated | Implicit authentication |
US8874639B2 (en) * | 2010-12-22 | 2014-10-28 | Facebook, Inc. | Determining advertising effectiveness outside of a social networking system |
US20120233009A1 (en) * | 2011-03-09 | 2012-09-13 | Jon Bernhard Fougner | Endorsement Subscriptions for Sponsored Stories |
US8909644B2 (en) | 2011-05-26 | 2014-12-09 | Nice Systems Technologies Uk Limited | Real-time adaptive binning |
US20120310728A1 (en) * | 2011-06-02 | 2012-12-06 | Jeremy Kagan | Buy-side advertising factors optimization |
EP2727065A4 (en) * | 2011-07-01 | 2015-01-28 | Dataxu Inc | GENERATION AND USE OF SYNTHETIC USER IDENTIFICATORS IN AN ADVERTISING DEVICE |
US20130024251A1 (en) * | 2011-07-22 | 2013-01-24 | Bruno Richard Preiss | Communicating presentation data relating to presentation of information |
US20130030913A1 (en) * | 2011-07-29 | 2013-01-31 | Guangyu Zhu | Deriving Ads Ranking of Local Advertisers based on Distance and Aggregate User Activities |
JP2013057918A (ja) | 2011-09-09 | 2013-03-28 | Shigeto Umeda | 可変長の広告を表示また、入札するシステム |
WO2013049633A1 (en) * | 2011-09-28 | 2013-04-04 | Causata Inc. | Online asynchronous reinforcement learning from concurrent customer histories |
US8914314B2 (en) | 2011-09-28 | 2014-12-16 | Nice Systems Technologies Uk Limited | Online temporal difference learning from incomplete customer interaction histories |
US8195799B1 (en) | 2011-10-26 | 2012-06-05 | SHTC Holdings LLC | Smart test article optimizer |
US20130110630A1 (en) * | 2011-10-27 | 2013-05-02 | Microsoft Corporation | Bidding for impressions |
US11599892B1 (en) | 2011-11-14 | 2023-03-07 | Economic Alchemy Inc. | Methods and systems to extract signals from large and imperfect datasets |
US20130151332A1 (en) * | 2011-12-10 | 2013-06-13 | Rong Yan | Assisted adjustment of an advertising campaign |
WO2013116105A1 (en) * | 2012-02-01 | 2013-08-08 | Google Inc. | Alterations of calculations in attribution modeling |
US9430738B1 (en) | 2012-02-08 | 2016-08-30 | Mashwork, Inc. | Automated emotional clustering of social media conversations |
US9129313B1 (en) | 2012-04-06 | 2015-09-08 | MaxPoint Interactive, Inc. | System and method for optimizing real-time bidding on online advertisement placements utilizing mixed probability methods |
US10282758B1 (en) | 2012-04-06 | 2019-05-07 | MaxPoint Interactive, Inc. | Pricing control in a real-time network-based bidding environment |
US8626585B1 (en) | 2012-05-14 | 2014-01-07 | Google Inc. | Selection of images to display next to textual content |
US10395270B2 (en) * | 2012-05-17 | 2019-08-27 | Persado Intellectual Property Limited | System and method for recommending a grammar for a message campaign used by a message optimization system |
US9224101B1 (en) * | 2012-05-24 | 2015-12-29 | Quantcast Corporation | Incremental model training for advertisement targeting using real-time streaming data and model redistribution |
US20130325590A1 (en) * | 2012-05-31 | 2013-12-05 | Yahoo! Inc. | Centralized and aggregated tracking in online advertising performance prediction |
US10068249B1 (en) * | 2012-06-01 | 2018-09-04 | Amazon Technologies, Inc. | Inventory forecasting for bidded ad exchange |
US20130346154A1 (en) * | 2012-06-22 | 2013-12-26 | Josephine Holz | Systems and methods for audience measurement analysis |
US9947029B2 (en) | 2012-06-29 | 2018-04-17 | AppNexus Inc. | Auction tiering in online advertising auction exchanges |
US20140032334A1 (en) * | 2012-07-26 | 2014-01-30 | Google Inc. | Price and inventory prediction for display content |
WO2014022387A2 (en) * | 2012-07-30 | 2014-02-06 | AppNexus Inc. | Targeted learning in online advertising auction exchanges |
US10789619B1 (en) * | 2012-09-07 | 2020-09-29 | Amazon Technologies, Inc. | Advertisement metric prediction |
US9996858B1 (en) * | 2012-11-05 | 2018-06-12 | Quantcast Corporation | Adaptive bidding for networked advertising |
US20140129499A1 (en) * | 2012-11-05 | 2014-05-08 | Numenta, Inc. | Value oriented action recommendation using spatial and temporal memory system |
US10664534B2 (en) | 2012-11-14 | 2020-05-26 | Home Depot Product Authority, Llc | System and method for automatic product matching |
US20140136278A1 (en) * | 2012-11-15 | 2014-05-15 | Homer Tlc, Inc. | Competitive price alert system with competitive price rules engine |
US10504127B2 (en) | 2012-11-15 | 2019-12-10 | Home Depot Product Authority, Llc | System and method for classifying relevant competitors |
US9928515B2 (en) | 2012-11-15 | 2018-03-27 | Home Depot Product Authority, Llc | System and method for competitive product assortment |
US10290012B2 (en) | 2012-11-28 | 2019-05-14 | Home Depot Product Authority, Llc | System and method for price testing and optimization |
US20140214535A1 (en) * | 2013-01-30 | 2014-07-31 | Google Inc. | Content sequencing |
US10594763B2 (en) | 2013-03-15 | 2020-03-17 | adRise, Inc. | Platform-independent content generation for thin client applications |
US10356461B2 (en) | 2013-03-15 | 2019-07-16 | adRise, Inc. | Adaptive multi-device content generation based on associated internet protocol addressing |
US10887421B2 (en) | 2013-03-15 | 2021-01-05 | Tubi, Inc. | Relevant secondary-device content generation based on associated internet protocol addressing |
US20140310094A1 (en) * | 2013-04-11 | 2014-10-16 | Massive Impact International Limited | Advertising optimization for mobile telephony |
US8732015B1 (en) * | 2013-05-30 | 2014-05-20 | Unified Social, Inc. | Social media pricing engine |
US10319055B2 (en) | 2013-06-04 | 2019-06-11 | AppNexus Inc. | Methods and systems for impression inventory trading |
US8719089B1 (en) * | 2013-06-13 | 2014-05-06 | Google Inc. | Methods and systems for improving bid efficiency of a content provider |
US20140379462A1 (en) * | 2013-06-21 | 2014-12-25 | Microsoft Corporation | Real-time prediction market |
US10325285B1 (en) * | 2013-06-28 | 2019-06-18 | Groupon, Inc. | Predictive recommendation system |
US9734174B1 (en) | 2013-06-28 | 2017-08-15 | Google Inc. | Interactive management of distributed objects |
US10614490B2 (en) | 2013-08-15 | 2020-04-07 | OpenX Technologies, Inc. | Integrated architecture for performing online advertising allocation |
US11276088B1 (en) | 2013-08-16 | 2022-03-15 | OpenX Technologies, Inc. | System architecture and methods for online real-time auctions of advertising inventory |
US20150073891A1 (en) * | 2013-09-10 | 2015-03-12 | Telefonaktiebolaget L M Ericsson (Publ) | Method and System For Determining User Advertising Ratings |
US10395198B2 (en) | 2013-10-04 | 2019-08-27 | International Business Machines Corporation | Forecasting a time series based on actuals and a plan |
US10318970B2 (en) | 2013-10-04 | 2019-06-11 | International Business Machines Corporation | Generating a succinct approximate representation of a time series |
US10134053B2 (en) * | 2013-11-19 | 2018-11-20 | Excalibur Ip, Llc | User engagement-based contextually-dependent automated pricing for non-guaranteed delivery |
US20150142519A1 (en) * | 2013-11-21 | 2015-05-21 | International Business Machines Corporation | Recommending and pricing datasets |
US10290025B1 (en) * | 2013-12-18 | 2019-05-14 | MaxPoint Interactive, Inc. | Controlling impression delivery pacing for multiple geographic regions associated with an online campaign in a real-time bidding environment |
US9747618B1 (en) | 2013-12-18 | 2017-08-29 | MaxPoint Interactive, Inc. | Purchasing pace control in a real-time bidding environment using a multi-loop control scheme |
US20150170222A1 (en) * | 2013-12-18 | 2015-06-18 | MaxPoint Interactive, Inc. | System and method for controlled purchasing of online advertisements in a real-time bidding environment |
US20150332349A1 (en) * | 2013-12-18 | 2015-11-19 | MaxPoint Interactive, Inc. | System and Method for Controlling Purchasing Pace in a Real-Time Bidding Environment Using Proportional-Integral-Derivative (PID) Control |
US20150178790A1 (en) * | 2013-12-20 | 2015-06-25 | Yahoo! Inc. | User Engagement-Based Dynamic Reserve Price for Non-Guaranteed Delivery Advertising Auction |
US9727818B1 (en) | 2014-02-23 | 2017-08-08 | Google Inc. | Impression effect modeling for content items |
US10075510B2 (en) * | 2014-03-13 | 2018-09-11 | Google Llc | Analytics-based update of digital content |
CN103942707B8 (zh) * | 2014-04-08 | 2018-06-29 | 璧合科技股份有限公司 | 基于实时竞价的广告效果优化系统 |
US9652784B2 (en) * | 2014-04-18 | 2017-05-16 | Level 3 Communications, Llc | Systems and methods for generating network intelligence through real-time analytics |
US20150332311A1 (en) * | 2014-05-15 | 2015-11-19 | Coupons.Com Incorporated | Optimized placement of digital offers |
WO2015196469A1 (en) | 2014-06-27 | 2015-12-30 | Google Inc. | Automated creative extension selection for content performance optimization |
US20160148228A1 (en) * | 2014-11-24 | 2016-05-26 | The Nielsen Company (Us), Llc. | Methods and apparatus to predict time-shifted exposure to media |
US10068247B2 (en) * | 2014-12-17 | 2018-09-04 | Excalibur Ip, Llc | Pacing control for online ad campaigns |
US10528986B2 (en) | 2015-01-15 | 2020-01-07 | Xandr Inc. | Modifying bid price for online advertising auction based on user impression frequency |
US10628836B2 (en) * | 2015-01-30 | 2020-04-21 | Adobe Inc. | Efficient computation of variable predictiveness |
US9135559B1 (en) | 2015-03-20 | 2015-09-15 | TappingStone Inc. | Methods and systems for predictive engine evaluation, tuning, and replay of engine performance |
US10713594B2 (en) | 2015-03-20 | 2020-07-14 | Salesforce.Com, Inc. | Systems, methods, and apparatuses for implementing machine learning model training and deployment with a rollback mechanism |
MX2017012473A (es) * | 2015-03-30 | 2018-06-19 | Walmart Apollo Llc | Sistemas, dispositivos y métodos para predecir el comportamiento de un producto en un área de exhibición al menudeo. |
US20160307202A1 (en) * | 2015-04-14 | 2016-10-20 | Sugarcrm Inc. | Optimal sales opportunity visualization |
US10282745B2 (en) * | 2015-05-14 | 2019-05-07 | Google Llc | System and method for isolated simulations for accurate predictions of counterfactual events |
US10339467B2 (en) | 2015-06-02 | 2019-07-02 | International Business Machines Corporation | Quantitative discovery of name changes |
WO2017004866A1 (zh) * | 2015-07-09 | 2017-01-12 | 华为技术有限公司 | 一种广告价值确定方法及装置 |
US10136174B2 (en) | 2015-07-24 | 2018-11-20 | Videoamp, Inc. | Programmatic TV advertising placement using cross-screen consumer data |
CN113473187B (zh) | 2015-07-24 | 2023-10-10 | 安普视频有限公司 | 广告投放的跨屏优化 |
US10812870B2 (en) | 2016-01-14 | 2020-10-20 | Videoamp, Inc. | Yield optimization of cross-screen advertising placement |
CN108352025B (zh) | 2015-07-24 | 2022-10-11 | 安普视频有限公司 | 基于消费者在线行为的电视广告时段定位 |
US10555050B2 (en) | 2015-07-24 | 2020-02-04 | Videoamp, Inc. | Cross-screen measurement accuracy in advertising performance |
US9980011B2 (en) | 2015-07-24 | 2018-05-22 | Videoamp, Inc. | Sequential delivery of advertising content across media devices |
JP6584240B2 (ja) * | 2015-09-02 | 2019-10-02 | ヤフー株式会社 | 生成装置、生成方法、及び生成プログラム |
US20170083937A1 (en) | 2015-09-18 | 2017-03-23 | Mms Usa Holdings Inc. | Micro-moment analysis |
US20190279236A1 (en) * | 2015-09-18 | 2019-09-12 | Mms Usa Holdings Inc. | Micro-moment analysis |
US10664873B1 (en) | 2015-09-22 | 2020-05-26 | Snap Inc. | Allocating resources according to conversion rate |
US20170083941A1 (en) * | 2015-09-22 | 2017-03-23 | Facebook, Inc. | Media Planning Tool |
US10504137B1 (en) | 2015-10-08 | 2019-12-10 | Persado Intellectual Property Limited | System, method, and computer program product for monitoring and responding to the performance of an ad |
US10832283B1 (en) | 2015-12-09 | 2020-11-10 | Persado Intellectual Property Limited | System, method, and computer program for providing an instance of a promotional message to a user based on a predicted emotional response corresponding to user characteristics |
US11748646B2 (en) | 2015-12-14 | 2023-09-05 | Zoomph, Inc. | Database query and data mining in intelligent distributed communication networks |
US10460355B1 (en) * | 2015-12-15 | 2019-10-29 | Oath (Americas) Inc. | Systems and methods for augmenting real-time electronic bidding data with auxiliary electronic data |
US11295217B2 (en) | 2016-01-14 | 2022-04-05 | Uptake Technologies, Inc. | Localized temporal model forecasting |
US10387909B2 (en) * | 2016-01-25 | 2019-08-20 | Adobe Inc. | Simulation-based evaluation of a marketing channel attribution model |
US11042916B1 (en) | 2016-02-29 | 2021-06-22 | Canary Medical Inc. | Computer-based marketplace for information |
US10528522B1 (en) | 2016-03-17 | 2020-01-07 | EMC IP Holding Company LLC | Metadata-based data valuation |
US10068188B2 (en) | 2016-06-29 | 2018-09-04 | Visual Iq, Inc. | Machine learning techniques that identify attribution of small signal stimulus in noisy response channels |
CN106204125A (zh) * | 2016-07-06 | 2016-12-07 | 合信息技术(北京)有限公司 | 一种定价方法及装置 |
US10896439B1 (en) * | 2016-09-22 | 2021-01-19 | Amazon Technologies, Inc. | Generating content delivery campaigns with dynamic functionality for single-action execution |
US11580565B1 (en) | 2016-10-13 | 2023-02-14 | NewsBreak Media Networks, Inc. | Programmatic merchandising system and method for increasing in-store transaction conversions via heuristic advertising |
US11037208B1 (en) * | 2016-12-16 | 2021-06-15 | EMC IP Holding Company LLC | Economic valuation of data assets |
US20180189868A1 (en) * | 2016-12-29 | 2018-07-05 | Ruben Guinovart | Method and system for facilitating purchase of vehicles based on bidding |
US20200074502A1 (en) * | 2017-01-10 | 2020-03-05 | Dentsu Inc. | Advertisement space optimization system and advertisement space optimization method for broadcast media such as television |
US10454832B2 (en) | 2017-01-31 | 2019-10-22 | Google Llc | Balancing data requests over a network |
US10796325B2 (en) * | 2017-02-27 | 2020-10-06 | International Business Machines Corporation | Determining valuation information for a package of multiple components |
US9832128B1 (en) | 2017-03-20 | 2017-11-28 | Engine Media, Llc | Dynamic advertisement routing |
US10360598B2 (en) | 2017-04-12 | 2019-07-23 | Engine Media, Llc | Efficient translation and load balancing of openrtb and header bidding requests |
US10685378B2 (en) * | 2017-05-26 | 2020-06-16 | Facebook, Inc. | Generating product catalogs using tracking pixels |
US11250476B2 (en) | 2017-08-04 | 2022-02-15 | Engine Media, Llc | Dynamic header bidding configuration |
US10951967B2 (en) | 2017-08-23 | 2021-03-16 | Amazon Technologies, Inc. | Voice-controlled multimedia device and universal remote |
US10943184B2 (en) | 2017-09-14 | 2021-03-09 | Amadeus S.A.S. | Machine learning methods and systems for predicting online user interactions |
FR3071086A1 (fr) * | 2017-09-14 | 2019-03-15 | Amadeus S.A.S. | Un procede et systeme pour une offre adaptative intelligente dans un reseau d'echange en ligne automatise |
EP3682403A1 (en) * | 2017-09-14 | 2020-07-22 | Amadeus S.A.S. | A method and system for intelligent adaptive bidding in an automated online exchange network |
US11120480B2 (en) | 2017-09-14 | 2021-09-14 | Amadeus S.A.S. | Systems and methods for real-time online traveler segmentation using machine learning |
US10657118B2 (en) | 2017-10-05 | 2020-05-19 | Adobe Inc. | Update basis for updating digital content in a digital medium environment |
US10685375B2 (en) | 2017-10-12 | 2020-06-16 | Adobe Inc. | Digital media environment for analysis of components of content in a digital marketing campaign |
US10432737B2 (en) | 2017-10-12 | 2019-10-01 | Engine Media, Llc | Geopartitioned data caching |
US11551257B2 (en) | 2017-10-12 | 2023-01-10 | Adobe Inc. | Digital media environment for analysis of audience segments in a digital marketing campaign |
US10795647B2 (en) | 2017-10-16 | 2020-10-06 | Adobe, Inc. | Application digital content control using an embedded machine learning module |
US11544743B2 (en) | 2017-10-16 | 2023-01-03 | Adobe Inc. | Digital content control based on shared machine learning properties |
US11436628B2 (en) | 2017-10-20 | 2022-09-06 | Yahoo Ad Tech Llc | System and method for automated bidding using deep neural language models |
US10853766B2 (en) | 2017-11-01 | 2020-12-01 | Adobe Inc. | Creative brief schema |
US10991012B2 (en) * | 2017-11-01 | 2021-04-27 | Adobe Inc. | Creative brief-based content creation |
KR20190051255A (ko) | 2017-11-06 | 2019-05-15 | 삼성전자주식회사 | 영상 표시 장치 및 그 동작 방법 |
US10051046B1 (en) | 2017-11-08 | 2018-08-14 | Engine Media, Llc | Individualized connectivity based request handling |
US10063632B1 (en) | 2017-12-22 | 2018-08-28 | Engine Media, Llc | Low-latency high-throughput scalable data caching |
US11288709B2 (en) * | 2018-03-28 | 2022-03-29 | Adobe Inc. | Training and utilizing multi-phase learning models to provide digital content to client devices in a real-time digital bidding environment |
US20230334359A1 (en) * | 2018-05-07 | 2023-10-19 | Meta Platforms, Inc. | Determining increased value based on holdout impressions |
US11250497B2 (en) * | 2018-05-16 | 2022-02-15 | Sap Se | Data generation in digital advertising ecosystems |
WO2020014379A1 (en) * | 2018-07-10 | 2020-01-16 | Walmart Apollo, Llc | Systems and methods for generating a two-dimensional planogram based on intermediate data structures |
US20210312495A1 (en) * | 2018-07-13 | 2021-10-07 | Syed Danish HASSAN | System and method for proactively optimizing ad campaigns using data from multiple sources |
US11082389B2 (en) * | 2018-07-31 | 2021-08-03 | Facebook, Inc. | Optimizing content item selection for user messaging engagement |
CN109472632A (zh) * | 2018-09-25 | 2019-03-15 | 平安科技(深圳)有限公司 | 评价广告竞争力的方法、装置、介质及电子设备 |
US11301907B2 (en) * | 2018-11-14 | 2022-04-12 | At&T Intellectual Property I, L.P. | Dynamic image service |
US11599939B2 (en) * | 2019-02-20 | 2023-03-07 | Hsip Corporate Nevada Trust | System, method and computer program for underwriting and processing of loans using machine learning |
CN111695918A (zh) * | 2019-03-11 | 2020-09-22 | 北京嘀嘀无限科技发展有限公司 | 广告投放方法、装置、电子设备及存储介质 |
JP6621954B1 (ja) * | 2019-03-27 | 2019-12-18 | 株式会社博報堂Dyホールディングス | 計画策定装置及びコンピュータプログラム |
US11322236B1 (en) * | 2019-04-03 | 2022-05-03 | Precis, Llc | Data abstraction system architecture not requiring interoperability between data providers |
CN111898048B (zh) * | 2019-05-06 | 2024-03-19 | 北京达佳互联信息技术有限公司 | 展示信息的数据调整方法、装置、电子设备及存储介质 |
US11720928B2 (en) * | 2019-05-16 | 2023-08-08 | Yahoo Ad Tech Llc | Isolated budget utilization |
US20200380560A1 (en) * | 2019-05-30 | 2020-12-03 | Ncr Corporation | Automated digital advertising using behavioral intelligence |
US11476669B2 (en) * | 2019-06-11 | 2022-10-18 | Tata Consultancy Services Limited | Method and system for building reinforcement learning (RL) based model for generating bids |
RU2759895C2 (ru) * | 2020-01-24 | 2021-11-18 | Акционерное общество "Российская корпорация ракетно-космического приборостроения и информационных систем" (АО "Российские космические системы") | Система поддержки принятия решений для управления экономическими процессами по данным, получаемым от интеллектуальной космической системы |
US11449807B2 (en) | 2020-01-31 | 2022-09-20 | Walmart Apollo, Llc | Systems and methods for bootstrapped machine learning algorithm training |
US11748776B2 (en) | 2020-02-19 | 2023-09-05 | Stackadapt Inc. | Systems and methods of generating context specification for contextualized searches and content delivery |
US11816702B2 (en) * | 2020-04-07 | 2023-11-14 | Placements, Inc. | Integrated system architecture and methods for managing programmatic direct digital advertising campaigns |
US11334833B2 (en) * | 2020-05-22 | 2022-05-17 | At&T Intellectual Property I, L.P. | Determining propensities of entities with regard to behaviors |
US11270335B2 (en) * | 2020-06-17 | 2022-03-08 | Coupang Corp. | Systems and methods for maximizing budget utilization through management of limited resources in an online environment |
US20220164405A1 (en) * | 2020-11-20 | 2022-05-26 | Signal Financial Technologies Llc | Intelligent machine learning content selection platform |
US11562395B2 (en) * | 2021-01-31 | 2023-01-24 | Walmart Apollo, Llc | Systems and methods for training of multi-objective machine learning algorithms |
US20220300872A1 (en) * | 2021-03-21 | 2022-09-22 | YourDataConnect, LLC | Data-Monetization Information Management System and Method |
US20220406038A1 (en) | 2021-06-21 | 2022-12-22 | Tubi, Inc. | Training data generation for advanced frequency management |
WO2022271141A1 (en) * | 2021-06-21 | 2022-12-29 | Canary Medical Inc. | Computer-based marketplace for information |
US20220414696A1 (en) * | 2021-06-23 | 2022-12-29 | WizRocket Inc. | Method and system for running high performance marketing campaigns for granular-level segments of users in real-time |
US11829239B2 (en) | 2021-11-17 | 2023-11-28 | Adobe Inc. | Managing machine learning model reconstruction |
US20230306408A1 (en) * | 2022-03-22 | 2023-09-28 | Bank Of America Corporation | Scribble text payment technology |
NL2031800B1 (en) * | 2022-05-09 | 2023-11-16 | Aimwel B V | Method for managing an advertisement campaign |
CN116739668B (zh) * | 2023-06-26 | 2024-03-12 | 紫灿科技(上海)股份有限公司 | 一种基于全链路的广告投放分析方法 |
CN118411191B (zh) * | 2024-07-01 | 2024-09-06 | 广州市扬海数码科技有限公司 | Erp系统的门店客户信息采集与报价优化方法及装置 |
Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPH11259558A (ja) * | 1998-03-11 | 1999-09-24 | Nippon Telegr & Teleph Corp <Ntt> | 広告効率評価方法および評価システム |
WO2001048646A1 (fr) * | 1999-12-27 | 2001-07-05 | Dentsu Inc. | Systeme de gestion de publicite utilisant un modele de portefeuille de publicites |
JP2002157377A (ja) * | 2000-11-21 | 2002-05-31 | Dentsu Inc | 新聞広告効果予測システム及び方法 |
JP2006260317A (ja) * | 2005-03-18 | 2006-09-28 | Melodies & Memories Global Ltd | 広告流通分析システム、広告流通分析方法、広告流通分析プログラムおよび広告流通分析装置 |
JP2008059614A (ja) * | 2007-11-19 | 2008-03-13 | Digital Advertising Consortium Inc | 広告評価システム及び広告評価方法 |
JP2008257728A (ja) * | 2007-04-04 | 2008-10-23 | Nhn Corp | 広告入札額自動調整方法及びそのシステム |
WO2009076456A2 (en) * | 2007-12-10 | 2009-06-18 | Google Inc. | Television traffic estimation |
Family Cites Families (25)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US737002A (en) * | 1903-02-20 | 1903-08-25 | Crompton & Knowles Loom Works | Loom. |
JP2001283087A (ja) * | 2000-03-31 | 2001-10-12 | Sevennet Kk | インターネット広告評価方法及びシステム |
JP2002049790A (ja) * | 2000-08-01 | 2002-02-15 | Digital Check:Kk | オークション取引システム及びオークション取引方法 |
US7680796B2 (en) * | 2003-09-03 | 2010-03-16 | Google, Inc. | Determining and/or using location information in an ad system |
US7370002B2 (en) * | 2002-06-05 | 2008-05-06 | Microsoft Corporation | Modifying advertisement scores based on advertisement response probabilities |
US20040044571A1 (en) * | 2002-08-27 | 2004-03-04 | Bronnimann Eric Robert | Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor |
JP4768199B2 (ja) * | 2002-10-21 | 2011-09-07 | Necビッグローブ株式会社 | 各種媒体への広告提供方法及びそのシステム |
US20060047579A1 (en) * | 2003-03-26 | 2006-03-02 | Scott Dresden | Acquisition and tracking tools in e-commerce advertising channels for telephonic sales markets |
US8595071B2 (en) * | 2003-06-30 | 2013-11-26 | Google Inc. | Using enhanced ad features to increase competition in online advertising |
US9129312B1 (en) * | 2004-08-25 | 2015-09-08 | Amazon Technologies, Inc. | Bidding on pending, query term-based advertising opportunities |
US7676405B2 (en) * | 2005-06-01 | 2010-03-09 | Google Inc. | System and method for media play forecasting |
US8571930B1 (en) * | 2005-10-31 | 2013-10-29 | A9.Com, Inc. | Strategies for determining the value of advertisements using randomized performance estimates |
US20100138451A1 (en) * | 2006-04-03 | 2010-06-03 | Assaf Henkin | Techniques for facilitating on-line contextual analysis and advertising |
US20070260512A1 (en) * | 2006-05-04 | 2007-11-08 | Sattley Bruce R | Methods and apparatus for measuring the effect of online advertising on online user behavior |
US20080167957A1 (en) * | 2006-06-28 | 2008-07-10 | Google Inc. | Integrating Placement of Advertisements in Multiple Media Types |
US20080195462A1 (en) * | 2006-10-24 | 2008-08-14 | Swooge, Llc | Method And System For Collecting And Correlating Data From Information Sources To Deliver More Relevant And Effective Advertising |
US20080103883A1 (en) * | 2006-10-25 | 2008-05-01 | Google Inc. | Providing Feedback to an Offer for Advertising Space |
US20080249855A1 (en) * | 2007-04-04 | 2008-10-09 | Yahoo! Inc. | System for generating advertising creatives |
EP2188678A1 (en) * | 2007-08-17 | 2010-05-26 | Institutt For Energiteknikk | System and method for empirical ensemble-based virtual sensing |
CN101393629A (zh) * | 2007-09-20 | 2009-03-25 | 阿里巴巴集团控股有限公司 | 一种网络广告效果监测的实现方法及装置 |
US20090119172A1 (en) * | 2007-11-02 | 2009-05-07 | Soloff David L | Advertising Futures Marketplace Methods and Systems |
GB2525759A (en) * | 2009-03-06 | 2015-11-04 | Appnexus Inc | A computer system |
US20100235243A1 (en) * | 2009-03-12 | 2010-09-16 | Greg Hecht | Remnant Inventory Marketplace for Placement of Advertisements |
US20110040611A1 (en) * | 2009-08-14 | 2011-02-17 | Simmons Willard L | Using competitive algorithms for the prediction and pricing of online advertisement opportunities |
EP2727065A4 (en) * | 2011-07-01 | 2015-01-28 | Dataxu Inc | GENERATION AND USE OF SYNTHETIC USER IDENTIFICATORS IN AN ADVERTISING DEVICE |
-
2010
- 2010-08-13 US US12/856,554 patent/US20110040611A1/en not_active Abandoned
- 2010-08-13 US US12/856,565 patent/US20110040636A1/en not_active Abandoned
- 2010-08-13 WO PCT/US2010/045545 patent/WO2011020076A2/en active Application Filing
- 2010-08-13 US US12/856,560 patent/US20110040613A1/en not_active Abandoned
- 2010-08-13 JP JP2012524924A patent/JP5662446B2/ja active Active
- 2010-08-13 EP EP10808856.8A patent/EP2465086A4/en not_active Withdrawn
- 2010-08-13 CN CN2010800463889A patent/CN102576436A/zh active Pending
- 2010-08-13 US US12/856,552 patent/US20110040612A1/en not_active Abandoned
- 2010-08-13 US US12/856,547 patent/US20110040635A1/en not_active Abandoned
- 2010-08-13 BR BR112012003318A patent/BR112012003318A2/pt not_active IP Right Cessation
-
2014
- 2014-12-04 JP JP2014245705A patent/JP2015097094A/ja active Pending
Patent Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPH11259558A (ja) * | 1998-03-11 | 1999-09-24 | Nippon Telegr & Teleph Corp <Ntt> | 広告効率評価方法および評価システム |
WO2001048646A1 (fr) * | 1999-12-27 | 2001-07-05 | Dentsu Inc. | Systeme de gestion de publicite utilisant un modele de portefeuille de publicites |
JP2002157377A (ja) * | 2000-11-21 | 2002-05-31 | Dentsu Inc | 新聞広告効果予測システム及び方法 |
JP2006260317A (ja) * | 2005-03-18 | 2006-09-28 | Melodies & Memories Global Ltd | 広告流通分析システム、広告流通分析方法、広告流通分析プログラムおよび広告流通分析装置 |
JP2008257728A (ja) * | 2007-04-04 | 2008-10-23 | Nhn Corp | 広告入札額自動調整方法及びそのシステム |
JP2008059614A (ja) * | 2007-11-19 | 2008-03-13 | Digital Advertising Consortium Inc | 広告評価システム及び広告評価方法 |
WO2009076456A2 (en) * | 2007-12-10 | 2009-06-18 | Google Inc. | Television traffic estimation |
Non-Patent Citations (2)
Title |
---|
CSNE200700343004; 勅使河原 元,岡村 秀一郎,吉田 勉,得田 謙介: '未来予測ビジネスへの挑戦 市場メカニズムを用いた高精度な予測システムとその活用方策' 知的資産創造 Vol.15 No.12 第15巻第12号【ISSN】0919-7133, 20071120, p.68-p.81, 株式会社野村総合研究所 * |
JPN6014005012; 勅使河原 元,岡村 秀一郎,吉田 勉,得田 謙介: '未来予測ビジネスへの挑戦 市場メカニズムを用いた高精度な予測システムとその活用方策' 知的資産創造 Vol.15 No.12 第15巻第12号【ISSN】0919-7133, 20071120, p.68-p.81, 株式会社野村総合研究所 * |
Cited By (14)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US10628858B2 (en) | 2013-02-11 | 2020-04-21 | Facebook, Inc. | Initiating real-time bidding based on expected revenue from bids |
JP2016507116A (ja) * | 2013-02-11 | 2016-03-07 | フェイスブック,インク. | 入札の予想収益に基づくリアルタイム入札の開始 |
WO2015063953A1 (ja) * | 2013-11-01 | 2015-05-07 | デンノー インコーポレイテッド | 仲介システム及び仲介方法 |
JP2017510881A (ja) * | 2014-02-07 | 2017-04-13 | グーグル インコーポレイテッド | 広告価格のディスカウント |
JP2015225549A (ja) * | 2014-05-28 | 2015-12-14 | ヤフー株式会社 | 予測値演算装置、予測値演算方法および予測値演算プログラム |
JP2017173912A (ja) * | 2016-03-18 | 2017-09-28 | ヤフー株式会社 | 補正装置、補正方法および補正プログラム |
JP7078357B2 (ja) | 2017-06-07 | 2022-05-31 | ヤフー株式会社 | 配信装置、配信方法および配信プログラム |
JP2018206225A (ja) * | 2017-06-07 | 2018-12-27 | ヤフー株式会社 | 配信装置、配信方法、配信プログラムおよびモデル |
CN110796480A (zh) * | 2019-09-29 | 2020-02-14 | 北京淇瑀信息科技有限公司 | 一种实时广告投放管理方法、装置和系统 |
US11295347B1 (en) * | 2021-01-30 | 2022-04-05 | Walmart Apollo, Llc | Systems and methods for forecasting campaign parameters using machine learning architectures and techniques |
US20220245679A1 (en) * | 2021-01-30 | 2022-08-04 | Walmart Apollo, Llc | Systems and methods for forecasting campaign parameters using machine learning architectures and techniques |
US12073441B2 (en) | 2021-01-30 | 2024-08-27 | Walmart Apollo, Llc | Systems and methods for forecasting campaign parameters using machine learning architectures and techniques |
US11386460B1 (en) * | 2021-02-03 | 2022-07-12 | Capital One Services, Llc | Systems and methods for message management in localized networks |
US11887162B2 (en) | 2021-02-03 | 2024-01-30 | Capital One Services, Llc | Systems and methods for message management in localized networks |
Also Published As
Publication number | Publication date |
---|---|
US20110040611A1 (en) | 2011-02-17 |
WO2011020076A3 (en) | 2011-04-28 |
US20110040612A1 (en) | 2011-02-17 |
US20110040613A1 (en) | 2011-02-17 |
US20110040636A1 (en) | 2011-02-17 |
WO2011020076A2 (en) | 2011-02-17 |
CN102576436A (zh) | 2012-07-11 |
EP2465086A2 (en) | 2012-06-20 |
JP2015097094A (ja) | 2015-05-21 |
US20110040635A1 (en) | 2011-02-17 |
JP5662446B2 (ja) | 2015-01-28 |
BR112012003318A2 (pt) | 2019-09-24 |
EP2465086A4 (en) | 2015-06-10 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
JP5662446B2 (ja) | リアルタイム広告入札に対して競争評価モデルを使用するための学習システム | |
CN108476334B (zh) | 广告投放的跨屏优化 | |
US20120323674A1 (en) | Creation and usage of synthetic user identifiers within an advertisement placement facility | |
US20140046777A1 (en) | Methods and systems for using consumer aliases and identifiers | |
US10360568B2 (en) | Customer state-based targeting | |
US7287000B2 (en) | Configurable pricing optimization system | |
US20140100944A1 (en) | Method and system for online campaign optimization | |
US20140278981A1 (en) | Automated allocation of media via network | |
US20110231246A1 (en) | Online and offline advertising campaign optimization | |
US20110231245A1 (en) | Offline metrics in advertisement campaign tuning | |
US20120059713A1 (en) | Matching Advertisers and Users Based on Their Respective Intents | |
US20140330646A1 (en) | System and method for activation of marketing allocations using search keywords | |
US20110035273A1 (en) | Profile recommendations for advertisement campaign performance improvement | |
AU2021257902A1 (en) | Methods and systems for using consumer aliases and identifiers | |
AU2010216162B2 (en) | Multichannel digital marketing platform | |
US20230230183A1 (en) | Intelligent Prediction of An Expected Value of User Conversion | |
US20110231244A1 (en) | Top customer targeting | |
US20160140577A1 (en) | Unified marketing model based on conduit variables | |
Zhan et al. | Identifying market structure to monitor product competition using a consumer-behavior-based intelligence model | |
US20210382952A1 (en) | Web content organization and presentation techniques | |
WO2001033410A2 (en) | Segment-based self-learning method and system | |
Arroyo-Cañada et al. | A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns | |
Ehsani et al. | Customer purchase prediction in electronic markets from clickstream data using the Oracle meta-classifier | |
Popper | Bringing It All Together in a Framework of Sponsored Search | |
WO2004049125A2 (en) | Configurable pricing optimization system |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
A521 | Request for written amendment filed |
Free format text: JAPANESE INTERMEDIATE CODE: A523 Effective date: 20130809 |
|
A621 | Written request for application examination |
Free format text: JAPANESE INTERMEDIATE CODE: A621 Effective date: 20130809 |
|
A977 | Report on retrieval |
Free format text: JAPANESE INTERMEDIATE CODE: A971007 Effective date: 20140130 |
|
A131 | Notification of reasons for refusal |
Free format text: JAPANESE INTERMEDIATE CODE: A131 Effective date: 20140205 |
|
A601 | Written request for extension of time |
Free format text: JAPANESE INTERMEDIATE CODE: A601 Effective date: 20140501 |
|
A602 | Written permission of extension of time |
Free format text: JAPANESE INTERMEDIATE CODE: A602 Effective date: 20140512 |
|
A521 | Request for written amendment filed |
Free format text: JAPANESE INTERMEDIATE CODE: A523 Effective date: 20140730 |
|
TRDD | Decision of grant or rejection written | ||
A01 | Written decision to grant a patent or to grant a registration (utility model) |
Free format text: JAPANESE INTERMEDIATE CODE: A01 Effective date: 20141105 |
|
A61 | First payment of annual fees (during grant procedure) |
Free format text: JAPANESE INTERMEDIATE CODE: A61 Effective date: 20141204 |
|
R150 | Certificate of patent or registration of utility model |
Ref document number: 5662446 Country of ref document: JP Free format text: JAPANESE INTERMEDIATE CODE: R150 |
|
R250 | Receipt of annual fees |
Free format text: JAPANESE INTERMEDIATE CODE: R250 |
|
R250 | Receipt of annual fees |
Free format text: JAPANESE INTERMEDIATE CODE: R250 |
|
R250 | Receipt of annual fees |
Free format text: JAPANESE INTERMEDIATE CODE: R250 |
|
R250 | Receipt of annual fees |
Free format text: JAPANESE INTERMEDIATE CODE: R250 |
|
R250 | Receipt of annual fees |
Free format text: JAPANESE INTERMEDIATE CODE: R250 |
|
R250 | Receipt of annual fees |
Free format text: JAPANESE INTERMEDIATE CODE: R250 |
|
R250 | Receipt of annual fees |
Free format text: JAPANESE INTERMEDIATE CODE: R250 |