CN103942707B8 - 基于实时竞价的广告效果优化系统 - Google Patents

基于实时竞价的广告效果优化系统 Download PDF

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CN103942707B8
CN103942707B8 CN201410137899.1A CN201410137899A CN103942707B8 CN 103942707 B8 CN103942707 B8 CN 103942707B8 CN 201410137899 A CN201410137899 A CN 201410137899A CN 103942707 B8 CN103942707 B8 CN 103942707B8
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advertisement
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transmission
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CN103942707A (zh
CN103942707B (zh
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王松
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Match Polytron Technologies Inc
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Match Polytron Technologies Inc
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  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
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Abstract

基于实时竞价的广告效果优化系统，包括1、广告投放模块，用于服务竞价请求，实现定向操作，根据广告投放情况产生日志；2、实时日志传输模块，实时传输日志给3；3、实时日志分析模块，把传输来日志的不同数据进行实时分析计算，将分析计算结果传输给4；4、实时广告数据汇总模块，把传输来的分析计算结果用分布式的一致性hash图进行汇总形成报表（可节约汇总时间），根据不同报表中的数据类型将报表分类存储进相应数据库；广告优化模块，对存储进数据库的不同报表中的数据提炼分析，根据分析结果实时优化广告投放方法。日志传输和后续处理都实时进行，使数据更新快，可实现广告效果的实时优化。
CN201410137899.1A 2014-04-08 2014-04-08 基于实时竞价的广告效果优化系统 Active CN103942707B8 (zh)

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CN104915329B (zh) * 2015-06-26 2018-03-13 深圳市腾讯计算机系统有限公司 一种报表生成方法、装置和系统
CN105205168B (zh) * 2015-10-12 2018-11-09 北京京东尚科信息技术有限公司 一种基于Redis数据库的曝光系统及其操作方法
CN105898540B (zh) * 2016-05-31 2019-04-12 无锡天脉聚源传媒科技有限公司 一种节目信息的数据处理方法及装置
CN106960359B (zh) * 2017-02-10 2021-09-03 上海智子信息科技股份有限公司 一种基于流式计算的全自动竞价优化方法及系统
CN109191183A (zh) * 2018-08-10 2019-01-11 宜人恒业科技发展（北京）有限公司 一种基于大数据的广告投放动态调整系统
CN111210312B (zh) * 2020-01-08 2023-12-05 山东汇贸电子口岸有限公司 一种应用于中介选取的分布式在线实时竞价装置及方法
CN111932316A (zh) * 2020-09-04 2020-11-13 厦门羽星科技股份有限公司 广告运营数据接入方法及装置
CN112217893A (zh) * 2020-10-12 2021-01-12 广州欢网科技有限责任公司 广告投放的控频控量方法、装置、设备和广告投放系统

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CN101192227A (zh) * 2006-11-30 2008-06-04 阿里巴巴公司 一种基于分布式计算网络的日志文件分析方法和系统
CN103166785A (zh) * 2011-12-15 2013-06-19 同程网络科技股份有限公司 基于Hadoop的分布式日志分析系统
CN103164434A (zh) * 2011-12-13 2013-06-19 阿里巴巴集团控股有限公司 实时数据的获取方法、装置及系统

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CN103166785A (zh) * 2011-12-15 2013-06-19 同程网络科技股份有限公司 基于Hadoop的分布式日志分析系统

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