JP2007293896A - 検索照会改善システムおよび方法 - Google Patents
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- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/332—Query formulation
- G06F16/3325—Reformulation based on results of preceding query
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- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
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- G06F16/242—Query formulation
- G06F16/2425—Iterative querying; Query formulation based on the results of a preceding query
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- G06F16/2428—Query predicate definition using graphical user interfaces, including menus and forms
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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- Y10S707/99931—Database or file accessing
- Y10S707/99932—Access augmentation or optimizing
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S707/00—Data processing: database and file management or data structures
- Y10S707/99931—Database or file accessing
- Y10S707/99933—Query processing, i.e. searching
- Y10S707/99934—Query formulation, input preparation, or translation
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S707/00—Data processing: database and file management or data structures
- Y10S707/99931—Database or file accessing
- Y10S707/99933—Query processing, i.e. searching
- Y10S707/99935—Query augmenting and refining, e.g. inexact access
Abstract
【解決手段】(a)複数のユーザによりサーチエンジンに送信された検索照会と、前記ユーザの照会送信後の行動に関するデータとを処理し、照会ターム相関データを作成するステップであり、該照会ターム相関データが、照会タームが同様の検索照会の中に出現する頻度と、前記照会送信後の行動に基づいて、特定の検索照会がユーザにとっていかに有益であるかとを表しており、(b)ユーザから検索照会を受信するステップであり、前記検索照会が照会タームを含んでおり、(c)前記照会ターム相関データを使って、前記照会タームに関連すると思われる追加用照会タームを複数特定するステップ、そして(d)ユーザに前記複数の追加用照会タームを呈示し、ユーザに検索照会を改善するよう選択してもらうステップを含む。
【選択図】図1
Description
図1はAmazon.comウェブサイト130を示しており、本発明にかかるサーチエンジンを実現するために使われる構成要素を含んでいる。
COSMOS: ASTRONOMY, SAGAN, UNIVERSE, ・・・
となっており、これはASTRONOMYが最も高い頻度でCOSMOSと共に出現しており、SAGANが二番目に高い頻度でCOSMOSと共に出現している等、を示している。前期関連タームリスト142内に現れている各タームは、それらが同様の照会内に出現する比較的高い頻度によって、対応するキーとなるターム140に関連していると思われる。
上述のとおり、照会用ターム相関データは表作成プロセス(「作成プロセス」)136を用いて照会ログ135から作られることが好ましい。実施の形態においては、表作成プロセス136は一日に一度走り、新しい照会関連テーブル137を作成するオフラインプロセスとして実現される。該プロセスはM個の最も新しい毎日の照会ログファイル135(1)−135(M)から有効に表を作成する。比較的小さなM(例えば、5)を使うと短期購買傾向(例えば、新発売品、週間ベストセラー等)を強く反映した照会用ターム相関データとなりやすく、より大きなM(例えば、100)を使うとより広範なデータベースになりやすい。あるいは、表は多数のログファイルから作られるが、最も新しいログファイルがより重きをおかれる混成のアプローチを使うこともできる。例えば、前の週の間に送信された照会は、相関得点146を付ける際に3回数えられ、一週間から1ヶ月前に送信された照会は1回のみ数えられる。また、連続したM日間の照会送信を利用するよりもむしろ、前記作成プロセス136は複数の異なる時期の照会送信のサンプルを使うだろう。
ウェブサーバーは一般にウェブブラウザから受信した要求の全てを詳述するログファイルを保存している。該ログファイルは一般に時系列でまとめられ、いくつかのエントリーからできており、その各々が異なる要求に関する情報を含んでいる。
図4は照会関連テーブル137を作成する好ましい方法を示している。ステップ410で、作成プロセス136は最も新しい一日の照会ログファイルを調べ、照会結果において少なくとも一つの品目を返信された(「見つけられた品目」>0)複数タームから成る照会(例えば、一タームより多いタームから成る照会)の全てを特定する。ステップ420で、前記作成プロセス136は一連の照会の中で見つけられた各照会の(「キーとなる」)タームをある照会の中でキーとなるタームと共に使われた関連タームと関係づけ、該関連タームに相関得点146を割り当てる。前記相関得点は、特定のタームが一日の照会ログに反映される期間の間に同様の照会の中で過去に共に出現した頻度を示している。ステップ430で、前記作成プロセス136は相関得点を付けられたタームを一日の結果ファイルに保存する。ステップ440で、前記作成プロセス136は最近M日間の毎日の結果ファイルを併合する。最後にステップ450で、前記作成プロセス136は新しい照会関連テーブル137を作成し、既存の参照相関表と置き換える。
上記のとおり、前記作成プロセス136はステップ410で一日の照会ログファイルをパースして、成功した複数タームの照会を特定して抽出する。照会結果がヌルになった(見つけられた品目=0)照会送信を無視すると、(1)キーワードとしてであっても関連タームとしてであっても、不一致のタームが相関表に加えられるのを防ぎ、(2)一致するタームの間の潜在的に「弱い」相関関係を考慮から除くといった重要な利点がある。また、以下に述べるように、このような「不成功の」照会送信を排除すると、照会用ターム選択プロセス139を修正された照会が成功の照会結果(例えば、品目数がゼロより多い照会結果)をもたらすことを保証するように実現できる。
本発明によると、前記作成プロセス136は、まず抽出された照会をそれぞれ取り上げ、各照会用タームに対して該照会用タームが入力された検索フィールドを示す一文字のフィールド接頭ターム(「接頭ターム」)を加える。このように、例えば、すでに列挙された接頭タームを使って、ログエントリー310では接頭ターム「T」が「SNOW」と「CRASH」に付けられ、ログエントリー340では接頭ターム「S」が「OUTDOOR」と「TRAIL」に付けられる。このプロセスの間、異なる検索フィールドで送信された同一のタームは異なる接頭タームを付けられ、異なるタームとして扱われる。例えば、接頭ターム「T」の付いた単ターム「SNOW」は接頭ターム「S」の付いた単ターム「SNOW」とは違うものとして扱われる。ここで述べられるインプリメンテーションにおいて、ケースの情報を択一的に保存できるけれども、キーとなるタームと関連タームはアルファベットのケースに関係なく保存される。
図表化が完成したら、すなわち一日の照会ログファイルの中の全てのエントリーがパースされたなら、作成プロセス136は一日の結果ファイルを作り(ステップ430)、ビー・ツリーに格納する。他の実施例では、一日の結果ファイルはプロセスのもっと早い段階で作成されてもよく、パースがおこなわれる時に増加的に更新されてもよい。
ステップ440で、作成プロセス136はある合成の期間の照会関連テーブル137を、その合成期間の間の毎日の結果ファイルのエントリーを結合することによって作成する。図6に示されているように、表作成プロセス136は照会関連テーブル137を、Mが10や20などの固定された数である場合に、M個の最も新しい毎日の結果ファイルから一日の基準に基づき再作成する。毎日、ステップ430で作られた一日の結果ファイルは照会関連テーブル137を作るために最近のM-1個の毎日の結果ファイルに併合される。
ステップ450で、ひとたび毎日の結果ファイルが併合されたなら、作成プロセス136が関連タームリストを得点の高い方から並べ替える。それから作成プロセス136は関連タームリストを決められた長さN(例えばN=50)になるように切り、照会相関表を効率よく調べられるようにビー・ツリーに格納する。それから新しい照会関連テーブル137のビー・ツリーは既存の照会相関表の代わりにRAM(ランダム・アクセス・メモリ)中のキャッシュメモリに入れられる。
上述したとおり、照会サーバー132は照会関連テーブル137を使ってユーザーに提案する関連タームを選択する。より具体的には、ユーザーが所定数より多い品目を特定する検索をおこなった場合、関連ターム選択プロセス(「選択プロセス」)139が照会相関表から生み出された一連の関連タームと共に照会に合う照会結果リスト品目を返信する。この方法の重要な利点は、とても効率のよいことで、照会結果ページをあまり遅れることなく返信できる。さらに、関連ターム選択プロセスによって加えられる少しの遅れは、(品目数が閾値に達しているかどうかを知るために待つよりもむしろ)文献一覧データベース133の検索と同時に任意で関連タームを生成することによって完全に回避できる。
ユーザーに関連タームを呈示するための異なる方法が、上述した従来の方法(チェックボックスやドロップダウンメニュー)を含めていくつかある。重複する関連タームだけを提案する実現において、ユーザーにひとつの照会送信につきたったひとつの関連タームを加えるように要求するインターフェイスが使われることが好ましく、そのために修正された照会の照会結果はヌルにならない。
131 ウエブサーバ
132 照会サーバ
133 目録データベース
137 照会関連テーブル
Claims (26)
- ユーザーがアクセスしやすいサーチエンジンを実現するコンピュータシステムにおける、ユーザーを手助けして発見の向上を図るコンピュータにより実現されるステップから成る検索照会方法であって、
(a) ある期間にわたって複数のユーザーによりサーチエンジンに送信された検索照会と、前記ユーザーの照会送信後の行動に関するデータとを処理し、照会ターム相関データを作成するステップであり、該照会ターム相関データが、照会タームが同様の検索照会の中に出現する頻度と、前記照会送信後の行動に基づいて、特定の検索照会がユーザーにとっていかに有益であるかとを表しており、
(b) ユーザーから検索照会を受信するステップであり、前記検索照会が少なくともひとつの照会タームを含んでおり、
(c) 少なくとも前記照会ターム相関データを使って、前記少なくともひとつの照会タームに関連すると思われる追加用照会タームを複数特定するステップ、そして
(d) ユーザーに前記複数の追加用照会タームを呈示し、ユーザーに検索照会を改善するよう選択してもらうステップ
を含むことを特徴とする検索照会方法。 - 前記ステップ(a)が、ユーザーによる特定の検索照会送信について、前記ユーザーが前記検索照会送信に対応する照会結果項目を見るために選択したかどうかに、少なくとも部分的に基づいて、前記検索照会送信にどのくらい重みを与えるかを決定することを含むことを特徴とする請求項1記載の検索照会方法。
- 前記ステップ(a)が、ユーザーによる特定の検索照会送信について、前記ユーザーが前記検索照会送信の照会結果を見るために費やした時間に、少なくとも部分的に基づいて、前記検索照会送信にどのくらい重みを与えるかを決定することを含むことを特徴とする請求項1記載の検索照会方法。
- 前記ステップ(a)が、ユーザーによる特定の検索照会送信について、前記ユーザーが前記検索照会送信に対応する照会結果項目を購入するために選択したかどうかに、少なくとも部分的に基づいて、前記検索照会送信にどのくらい重みを与えるかを決定することを含むことを特徴とする請求項1記載の検索照会方法。
- ある期間にわたって前記相関データを再生成又は更新するステップをさらに含み、前記ユーザーへ呈示された前記追加用照会タームが、ある最新の期間にわたって最も頻繁に検索された項目に対応する傾向にあることを特徴とする請求項1記載の検索照会方法。
- 検索照会の対話形式による改善を容易にするために関連タームが生成され、関連タームがユーザーに提案されるサーチエンジンを実現するコンピュータシステムであって、
キーとなるタームを、少なくとも照会送信履歴におけるタームの出現間の相関関係に基づいて、特定の検索照会が有益な結果を出したかどうかを反映する、ユーザーの照会送信後の行動に、更に基づいた関連タームと結びつけるデータ構造を生成する第一のプロセスと、
前記データ構造をユーザーによって送信された検索照会と組み合わせて使い、ユーザーに提案する関連タームを選択する第二のプロセスと
を含むことを特徴とするコンピュータシステム。 - 前記第一のプロセスが、有益な結果を出したと思われる検索照会を特定するためにユーザーの照会送信後の選択行動を評価し、そして有益な結果を出した検索照会に、より重み付けして前記データ構造を作成することを特徴とする請求項6記載のコンピュータシステム。
- ユーザーの前記照会送信後の行動が、対応する照会結果項目のユーザーの選択を含むことを特徴とする請求項6記載のコンピュータシステム。
- 前記第一のプロセスが、ある期間にわたって前記データ構造を再生成又は更新し、前記第二のプロセスによって提案された前記関連タームが、ある最新の期間にわたって最も頻繁に検索された項目に対応する傾向にあることを特徴とする請求項6記載のコンピュータシステム。
- ユーザーがアクセスしやすいサーチエンジンを実現するコンピュータシステムにおける、ユーザーを手助けして発見の向上を図るコンピュータにより実現されるステップから成る検索照会方法であって、
(a) ユーザーから検索照会を受信するステップであって、前記検索照会が少なくともひとつの照会タームを含んでおり、
(b) 少なくとも検索照会履歴データを使って、前記少なくともひとつの照会タームに関連すると思われる追加用照会タームを複数特定するステップであって、前記検索照会履歴データは、以前に送信された検索照会と、特定の検索照会がユーザーにとっていかに有益であるかを反映する、ユーザーの照会送信後の行動とに基づいており、そして
(c) ユーザーに前記複数の追加用照会タームを呈示し、ユーザーに検索照会を改善するよう選択してもらうステップ
を含むことを特徴とする検索照会方法。 - さらに、前記検索照会履歴データを生成するステップを含み、前記検索照会履歴データを生成する該ステップが、有益な結果を出したと思われる検索照会を特定するためにユーザーの照会送信後の行動を分析し、そして有益な結果を出した検索照会を他の検索照会よりも重く重み付けすることを特徴とする請求項10記載の検索照会方法。
- ある期間にわたって前記検索照会履歴データを再生成又は更新するステップをさらに含み、前記ユーザーへ呈示された前記追加用照会タームが、ある最新の期間にわたって最も頻繁に検索された項目に対応する傾向にあることを特徴とする請求項10記載の検索照会方法。
- ユーザーがアクセスしやすいサーチエンジンを実現するコンピュータシステムにおける検索照会を改善してユーザーを手助けする方法であって、
ユーザーによって送信された検索照会を受信し、前記検索照会が少なくともひとつのタームから成り、
ユーザーによって所定の期間にわたりサーチエンジンに送信された検索照会の履歴と、特定の検索照会がユーザーにとっていかに有益であるかを反映する、ユーザーの照会送信後の行動に関するデータとを使い、前記検索照会に対する少なくともひとつの改善を特定し、そして
前記少なくともひとつの改善をユーザーに提案する過程を含むユーザーを手助けする方法。 - ユーザーの前記照会送信後の行動に基づいて、検索照会がユーザーにとって有益になるように、前記検索照会に対する前記少なくともひとつの改善が特定されることを特徴とする請求項13記載のユーザーを手助けする方法。
- ユーザーの前記照会送信後の行動が、対応する照会結果項目のユーザーの選択を含むことを特徴とする請求項13記載のユーザーを手助けする方法。
- ユーザーの前記照会送信後の行動が、対応する照会結果項目の、購入のためのユーザーの選択を含むことを特徴とする請求項13記載のユーザーを手助けする方法。
- 検索照会送信の前記履歴を反映するデータ構造と、ユーザーの前記照会送信後の行動に関するデータとを生成し、前記データ構造を使用して前記少なくともひとつの改善を調べるステップを含むことを特徴とする請求項13記載のユーザーを手助けする方法。
- サーチエンジンに送信された検索照会の改善においてユーザーを手助けするためのシステムであって、
サーチエンジンの照会ログを処理し、同様の照会における照会タームの出現頻度と、ユーザーの照会送信後の行動を分析することにより評価されて、特定の検索照会がユーザーにとっていかに有益であるかとを表す相関データを作成する第一のプログラム・モジュールと、
少なくとも前記相関データを使ってユーザーから受信した検索照会に対する改善を提案する第二のプログラム・モジュールとを含むことを特徴とするユーザーを手助けするためのシステム。 - 前記第一のプログラム・モジュールが、有益な結果を出したと思われる検索照会を特定するためにユーザーの照会送信後の行動を評価し、そして有益な結果を出した検索照会を他の検索照会よりも重く重み付けすることを特徴とする請求項18記載のユーザーを手助けするためのシステム。
- 前記第一のプログラム・モジュールが、ある期間にわたって前記相関データを再生成又は更新し、前記第二のプログラム・モジュールによって提案された前記改善が、ある最新の期間にわたって最も頻繁に検索された項目に対応する傾向にあることを特徴とする請求項18記載のユーザーを手助けするためのシステム。
- 第一のプログラム・モジュールが、照会結果がヌルとなった照会送信を無視することを特徴とする請求項18記載のユーザーを手助けするためのシステム。
- 第一のプログラム・モジュールが、最新の一連の照会送信履歴から定期的に前記相関データを作成し、そのため第二のプログラム・モジュールによって提案された改善がユーザーの現在の興味を反映していることを特徴とする請求項18記載のユーザーを手助けするためのシステム。
- 第二のプログラム・モジュールが、各提案された改善が改善された検索を始めるために選択できるそれぞれのリンクとして呈示されるユーザー・インターフェイスを使って、ユーザーに改善を呈示することを特徴とするユーザーを手助けするための請求項18記載のシステム。
- 検索照会が第1の照会及び第2の照会を含み、ユーザーによって送信される前記検索照会を受信するステップと、
前記第1の照会と前記第2の照会との関連度を表す得点であって、複数のユーザーの検索照会送信に基づく前記得点を作成する際に、前記検索照会送信に与える重み量を決定するステップとを含み、
前記重み量が、前記ユーザーによって行われる一つ以上の照会送信後の行動に依存すること
を特徴とするコンピュータにより実現される方法。 - 前記検索照会送信に与える前記重み量が、前記ユーザーが、対応する照会結果項目を見るために選択したかどうかに、少なくとも部分的に基づいていることを特徴とする請求項24に記載のコンピュータにより実現される方法。
- 前記検索照会送信に与える前記重み量が、前記ユーザーが前記検索照会送信の照会結果を見るために費やした時間に、少なくとも部分的に基づいていることを特徴とする請求項24に記載のコンピュータにより実現される方法。
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