JP2004227228A - Order accepting system by portable telephone - Google Patents

Order accepting system by portable telephone Download PDF

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Publication number
JP2004227228A
JP2004227228A JP2003013442A JP2003013442A JP2004227228A JP 2004227228 A JP2004227228 A JP 2004227228A JP 2003013442 A JP2003013442 A JP 2003013442A JP 2003013442 A JP2003013442 A JP 2003013442A JP 2004227228 A JP2004227228 A JP 2004227228A
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JP
Japan
Prior art keywords
order
customer
operator
mobile phone
telephone
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JP2003013442A
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Japanese (ja)
Inventor
Kazunori Fujisawa
和則 藤沢
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Individual
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Individual
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Priority to JP2003013442A priority Critical patent/JP2004227228A/en
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for confirming the owner principal of a portable telephone, and for making an order accepting operator registered for each customer in advance accept an order and purchase consultation by the portable telephone. <P>SOLUTION: This system is constituted of a private branch exchange 11, a Web server 12, an LAN 14, a voice order management server 20, a database server 30, operator terminal equipment 13 and a telephone set 13a. The database server 30 is provided with at least a member database 31 having a customer information file 32 and a telephone order accepting file 33, an order reception information database 34 and a point card database 35. This system is also provided with a means for accepting an incoming call from the portable telephone of a customer, for retrieving a customer information file based on transmitter number notification, and for connecting the customer with an operator in charge registered in advance, and for displaying the customer information on the operator terminal equipment. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

【0001】
【発明の属する技術分野】
本発明は、携帯電話機の発信者番号通知機能を用いて、本人確認・決済確認及び応答オペレータ選択を可能とした電話注文受付システムに関する。
【0002】
【従来の技術】
従前においては、居住地の固定電話から注文させるテレホンショッピングが行われていた。この注文受付では、電話番号が特定住所に契約されて設置されている固定電話であることが条件となっている。この制約のために、居住地に在宅している以外の時間帯には注文できない不便さを有している。また、携帯電話以外の契約をしていない学生、単身赴任者などの多くの消費者は、電話注文を行うことができない状態となっている。
【0003】
従来においては、インターネット接続機能を有する携帯電話を利用した商品注文につき、携帯電話の電話番号通知機能により入手した電話番号から登録メンバーを確認し、携帯電話のインターネット画面に番号キーからの入力で商品を指定させ、或いは音声自動応答に対する番号音声を受けて音声認識により注文を受付ける商品受注システムが開発されている(特許文献1)。
【0004】
これらの電話注文システムでは、販売店側の対応が自動化され無人対応が可能となることから販売経費を低減させる効果があり、一方、利用者にとっては、あらゆる場所から注文が行える利点があるが、希望の商品選択のアドバイスなどの購入相談、在庫の確認などが受けられない大きな欠点を有している。このため、貴重な時間を割いて、販売店頭を訪れて販売員と面談しなければ、商品購入のアドバイスを受けることができないものとなっている。
【0005】
一方、販売店側としては、顔が見えない電話注文顧客に対しても、顧客満足度を向上させ、継続購入顧客とすることが販売上の課題となっている。このため、従来の電話コールセンターシステムにおいては、発信者番号通知機能により取得した電話番号から予め登録された会員名を検索し、その名前を音声合成して待合せアナウンスを送出したり、発信者の名前を音声合成してオペレータに着信通知接続すると共に、待合わせ時間や接続回数を知らせてオペレータ応対時の適切な対応を支援するコールセンターにおける発信者番号または顧客コードを利用した着信制御が行われている(特許文献2)。
【0006】
この着信制御方法によれば、電話注文してきた顧客に対し、着信段階で顧客名を含む顧客情報を確認して対応することができるため、状況に応じて対話内容を変化させることができる。しかしながら、従来のコールセンターでは、空いている電話オペレータに自動接続されるため、顧客は電話注文のたびに異なる受付オペレータに接続される不具合を有している。
【0007】
【特許文献1】
特開2002−170001号公報(第2、3、4頁、第1図)
【特許文献2】
特開2000−101722号公報(第2、3、4頁、第1図)
【0008】
【発明が解決しようとする課題】
本発明は、このような問題点を考慮してなされたものであり、会員登録された顧客について、携帯電話の所持者本人確認を行い、予め顧客ごとに登録された注文受付オペレータが携帯電話からの注文及び購入相談を受付けることができる携帯電話注文受付システムを提供することを目的とする。
【0009】
【課題を解決するための手段】
前記課題を解決するため、請求項1の発明の携帯電話注文受付システムは、携帯電話から音声通話により商品購入注文を受付けて発送手配をする電話注文受付システムであって、発信者番号通知機能及び構内回線接続制御機能を有する構内交換機と、顧客端末機からの会員登録を受付けるWEBサーバと、顧客の携帯電話からの注文受付処理業務を管理する音声注文管理サーバと、予め登録された会員の顧客情報が記録された会員データベースと、会員データベース内に設けられ注文受付管理情報が記録される電話注文受付ファイルと、販売管理業務処理システムに注文情報を引き渡す受注情報データベースとを少なくとも備えるデータベースサーバとから構成され、前記音声注文管理サーバは、顧客端末機からインターネットを介して会員登録要求を受付けて会員データベースに登録する新規会員登録手段と、予め会員登録された顧客から、携帯電話による電話注文希望の要求を受付けたとき、登録された携帯電話番号に自動発信し、携帯電話の所持者が申込者本人であることを確認して確認結果を会員データベースの顧客情報ファイルに登録すると共に、その携帯電話番号と会員コードとを電話注文受付ファイルの携帯番号・会員対応テーブルに登録する携帯所持者本人確認手段と、電話注文受付ファイルを検索し電話注文受付オペレータ群中から予め割り当てられている顧客担当オペレータを自動選定して担当オペレータコードを顧客情報ファイルに記録する担当オペレータ登録手段と、会員顧客から注文の電話を受付けた際、前記構内交換機から発信者番号通知データを受信してその携帯電話番号から前記携帯番号・会員コード対応テーブルを検索し、その会員に割り当てられている担当オペレータの電話付き端末機に顧客・購入履歴を含む顧客情報を表示すると共に着信を通知する担当オペレータ検索接続手段と、担当オペレータが顧客に音声で対応し、必要に応じて商品説明・購入相談・在庫確認を行い、顧客が希望する注文内容を受付け、受注受付画面に入力させて受注情報データベースに登録することにより受注登録・出荷指示を行う注文受付・出荷指示手段と、顧客のポイント使用の選択、口座振込みまたはクレジットカードのいずれかの決済方法希望を確認し登録する決済指示手段とを備えることを特徴とする。
【0010】
この発明によれば、予め会員登録された顧客または新規会員登録された顧客から携帯電話での商品購入・購入相談のサービス申込みに対して、予め携帯電話所有者本人であることを確認し、その後は携帯電話からの注文や購入相談に際して、申込み時に割り当てた電話注文受付オペレータに接続されることにより、いつでも同じオペレータに顧客対応させることができる。このため、会員顧客対応を適切に行うことができ、顧客満足度を向上させることができる。また、顧客は常に、同じ担当者であるため、気軽に購入相談を行うことができる。
【0011】
請求項2の発明は、請求項1記載の携帯電話注文受付システムであって、前記音声注文管理サーバは、前記担当オペレータ登録手段により電話注文受付オペレータ群の中から顧客の担当オペレータが選定されたとき、その顧客の顧客端末機にインターネットを介して担当オペレータ名を通知するメールを自動送信することを特徴とする。
【0012】
この発明によれば、携帯電話からの注文に際して応答する受付オペレータを顧客が予め知ることができる。このため得意先顧客として担当者が決められていることにより、顧客満足が満たされると共に、安心して電話注文を行うことができる。
【0013】
請求項3の発明は、請求項1または2記載の携帯電話注文受付システムであって、前記音声注文管理サーバは、顧客の注文内容・決済方法を確認する応答音声を電話注文受付データベースの注文確認音声テーブルに記録する注文確認音声記録手段と、顧客からの注文確認・商品誤送の問い合わせがあったとき、前記注文確認音声テーブルを検索し、顧客注文内容を音声で確認する注文音声確認手段をさらに備えることを特徴とする。
【0014】
この発明によれば、音声注文による言い間違え或いは聞き違いさらに確認違いなどのトラブルが発生した際に、応答会話を確認して、間違いの真相を明らかにすることができる。このため、顧客対応の誤りを防止するための対策を確実に行い、電話注文受付によるトラブルを最小限にすることができる。
【0015】
請求項4の発明は、請求項1記載の携帯電話注文受付システムであって、前記決済指示手段は、ポイントによる決済またはクレジットカードによる決済が選択された場合は即時出荷指示し、会員顧客が金融機関振込みを選択した際は、エレクトロニック・バンキングシステムと連動し、金融機関からの振込み通知に付された注文受付番号を検索して自動入金確認して出荷指示することを特徴とする。
【0016】
この発明によれば、ポイントカードまたはクレジットカードでの決済を選択すれば、即日発送手配で商品の注文を行うことができる。また、代金振込みを選択した場合は、金融機関の入金確認日に発送手配される。
【0017】
請求項5の発明は、請求項1記載の携帯電話注文受付システムであって、前記担当オペレータ検索接続手段は、担当オペレータが先着顧客対応中である場合、担当者名と顧客名を含むコールバックする旨の合成音声メッセージを発信すると共に、担当オペレータの端末機に受付保留記録を登録し、担当オペレータが先着顧客対応を終えたとき、担当オペレータ端末機に表示する着信記録・保留通知手段をさらに備えていることを特徴とする。
【0018】
この発明によれば、顧客ごとに予め割り当てられた担当オペレータが、先着電話対応中の場合、「お待たせする」旨等のメッセージを発信し、コールバックすることにより顧客にかけなおさせる不便さをなくすることができる。また、メッセージに顧客名と共に担当者名を伝えることにより責任のある対応を行うことができる。
【0019】
【発明の実施の形態】
以下、本発明の一実施の形態を図面を参照して説明すると、図1は、一実施の形態における携帯電話注文受付システム10の構成を示すブロック図である。
【0020】
携帯電話注文受付システム10は、構内交換機11を備えており、顧客の携帯電話機1からの発信を携帯電話基地局4、公衆回線網5を介して受信する。また、Webサーバ12を備え、パソコンなどの顧客端末機2、カード決済機関のコンピュータ3とインターネットを介して接続できるようになっている。
【0021】
また、携帯電話注文受付システム10は、前記構内交換機11、Webサーバ12とLAN14で接続された音声注文管理サーバ20と、データベースサーバ30とを備える。LAN14には、電話注文受付オペレータのオペレータ端末機13が複数台接続されている。それぞれのオペレータ端末機13には、構内交換機11から音声通信回線に接続された電話機13aが配置され、電話機13aと端末機13とが音声モニター端子で接続されている。
【0022】
データベースサーバ30は、会員データベース31と、受注情報データベース34と、ポイントカードデータベース35とを少なくとも備え、会員データベース31は、顧客情報ファイル32と、電話注文受付ファイル33とを備えている。
【0023】
顧客情報ファイル32は、会員顧客の住所、氏名、メールアドレス、電話番号を含む個人情報が少なくとも記録されており、この実施の形態では、さらに、携帯電話機番号、携帯電話注文希望フラグ、電話注文受付オペレータコード番号が記録される。
【0024】
電話注文受付ファイル33は、携帯電話注文を希望した会員の携帯電話番号及びその会員コードを記録した携帯電話・会員対応テーブル33aと、担当オペレータのコード番号と氏名、担当区分が記録された担当オペレータ群テーブル33bと、注文受付応答時の音声を記録する注文確認音声テーブル33cとを備えている。
【0025】
受注情報データベース34は、本システムで受付けた注文内容を入力記録するものであり、入力された注文内容が販売管理業務処理システム(図示省略)からアクセスされて、出荷・売上・入金管理を行う販売管理システムに注文情報を引き渡すファイルである。
【0026】
ポイントカードデータベース35は、店頭或いはインターネットで購入した顧客に発行されたポイントカード番号と、商品購入の都度に加算されるポイント累計が記録されている。
【0027】
次に、音声注文管理サーバ20の各機能について説明する。音声注文管理サーバ20は、新規会員登録手段21と、携帯所持者本人確認手段22と、担当オペレータ登録手段23と、担当オペレータ検索接続手段24と、注文受付・出荷指示手段25と、決済指示手段26と、着信記録・保留通知手段27と、注文確認音声記録手段28と、注文音声確認手段29とを備えている。
【0028】
新規会員登録手段21は、顧客端末機2からの会員登録申込みを受付けることにより、その住所、氏名、メールアドレス、電話番号を含む顧客個人情報を登録する。また、決済クレジット番号、ポイントカード番号を受付け、決済クレジットカードが入力された場合は、インターネットまたは専用回線を介してカード決済機関のコンピュータにカード番号及び有効期限を確認する一方、ポイントカード番号が入力された場合はポイントカードデータベース35を検索して獲得ポイント累計を確認して顧客情報ファイル32に新規会員として登録する。
【0029】
携帯所持者本人確認手段22は、新規会員登録或いはすでに会員登録されている会員から携帯電話番号が入力され、携帯電話からの注文希望入力がされた場合、入力された携帯電話番号に自動発信し、携帯電話の所持者が申込者本人であることを確認する。そして、確認結果を会員データベース31の顧客情報ファイル32に登録すると共に、その携帯電話番号と会員コードを電話注文受付ファイル33の携帯番号・会員対応テーブル33aに登録する。
【0030】
担当オペレータ登録手段23は、前記携帯所持者本人確認手段22に続いて自動的に行われる処理であって、担当オペレータ群テーブル33bを検索して、その中から予め割り当てられている顧客担当オペレータを自動選定し、顧客情報ファイル32における該当する顧客情報に記録する。このとき、顧客のメールアドレスが登録されていれば、担当オペレータ決定通知メールを顧客端末機2に送信する。
【0031】
担当オペレータ検索接続手段24は、会員顧客から注文の電話を受付けた際、構内交換機11から発信者番号通知データを受信し、その携帯電話番号から携帯番号・会員コード対応テーブル33aを検索し、会員コードにより顧客情報ファイル32から顧客情報と共に担当オペレータを読み出し、その会員に割り当てられている担当オペレータの電話付きオペレータ端末機13に顧客・購入履歴を含む顧客情報を表示すると共にその電話機に着信を通知する。
【0032】
注文受付・出荷指示手段25は、担当オペレータが顧客に音声で対応し、必要に応じて商品説明・購入相談・在庫確認を行い、顧客が希望する注文内容を受付け、受注受付画面を入力させて受注情報データベース34に登録することにより受注登録・出荷指示を行う。
【0033】
決済指示手段26は、顧客のポイント使用の選択、口座振込みまたはクレジットカードのいずれかの決済方法希望を確認し、受注受付画面に入力して、受注情報データベース34に登録する。この場合、ポイント使用が選択されたときは、ポイントカードデータベース35のポイント累計残高を確認して、その範囲内で購入代金の全部か一部かを入力する。また、クレジットカード決済が選択された場合は、カードの有効期限を確認する。
【0034】
着信記録・保留通知手段27は、担当オペレータ検索接続手段24が顧客からの電話着信を受付けたとき、担当オペレータが先着顧客対応中である場合に、担当者名と顧客名を含むコールバックする旨の合成音声メッセージを発信すると共に、担当オペレータの端末機13に受付保留記録を登録し、担当オペレータが先着顧客対応を終えたとき、担当オペレータ端末機13に表示する。これにより、担当オペレータは、記録された発信者番号の携帯電話をコールして、注文・購入相談を行うことができる。
【0035】
注文確認音声記録手段28は、担当オペレータが電話機13aの音声モニター端子からオペレータ端末機13に入力することにより注文確認音声テーブル33cに記録する。
【0036】
注文音声確認手段29は、注文確認音声テーブル33cを検索することにより、顧客の注文内容を音声で確認する。この手段29により、顧客からの注文確認・商品誤送の問い合わせがあったときに、電話での会話応答を確認することができる。
【0037】
図2は、この実施の形態における業務の流れを示すフローチャートであり、会員登録、電話注文登録の流れを示している。
【0038】
まず、新規顧客の顧客端末機からの会員登録要求を受付け、会員データベースに登録する。このとき、携帯電話番号、携帯電話からの注文を希望する場合はその入力を行う(S1)。
【0039】
すでに、会員登録されている顧客から、新たに携帯電話番号及び電話注文希望の登録を受付ける(S2)。
【0040】
そして、携帯電話番号及び電話注文希望の有無を判断し、注文があればS4へ移行し、注文がなければ終了する(S3)。
【0041】
S4では、登録された携帯電話番号に自動発信し、携帯電話所持者が申込者本人であるか否かを確認し、本人に間違いないとき、確認結果を顧客情報ファイルに登録する。このとき、電話注文の際の本人確認は、発信者番号通知により行う旨を伝え、電話注文に際しては発信者番号非通知にしないよう予め説明する。
【0042】
以上によって、本人確認が確定した後は、自動的に、携帯番号・会員対応テーブルに登録する(S5)。
【0043】
続いて、担当オペレータ群テーブルを検索し、予め決められた割り当て方法により担当オペレータが選定され、顧客情報ファイルに登録される(S6)。担当オペレータの割り当てにおいては、顧客の年齢、住所地区、男女、購入履歴など顧客情報を参照した割り当てルールを設定しておくことができる。
【0044】
次に、担当オペレータ名を通知するメールを自動生成して、顧客端末機に送信する(S7)。以上のS1〜S7の流れにおいては、予め電話注文希望の顧客会員から申込みを受付け、携帯電話の所持者確認を行って図3に示す注文受付けの流れの待機状態とする。
【0045】
図3は、電話注文の受付けの流れを示すフローチャートであり、まず、顧客携帯電話機からの着信を構内交換機で受け付ける(S8)。
【0046】
そして、構内交換機から発信者番号を取得し、携帯番号・会員対応テーブルを検索する(S9)。登録を確認(S10)し、登録されていれば電話注文会員と判断しS12に移行する。登録されていなければ、非会員受付け電話に接続し、電話注文の希望であれば電話注文会員登録方法の案内を行い終了する(S11)。
【0047】
S12では、会員コードから顧客情報ファイルを読み出し、担当オペレータ端末機に顧客情報を表示する。続いて、構内交換機に対して担当オペレータ電話機への接続制御信号を送信する(S13)。
【0048】
構内交換機は担当オペレータ電話機が通話中であるか否かを判断する、担当オペレータの電話があいていればS17に移行する(S14)。一方、担当オペレータが通話中の場合には、担当者名、顧客名を含む合成音声メッセージを生成して送信する。例えば「○○様、担当の××です。ただいま通話中ですので、終わり次第こちらから電話させて頂きます。電話を切ってしばらくお待ちください。」などの内容によってコールバックする旨を伝える(S15)。担当オペレータは、先着電話を終えた後、保留画面を見て顧客の携帯電話にかけ直す(S16)。
【0049】
担当オペレータは、電話口で顧客と応対することにより、顧客からの購入相談・注文を受け付け、その結果を受注受付画面から受注情報データベースに登録する(S17)。
【0050】
購入代金の決済方法としてポイントカードのポイント使用、クレジットカード、銀行振込みまたは代金引換配送などの選択を確認して登録する(S18)。
【0051】
次に、口座振込みか判断し、ポイント決済またはクレジット決済或いは代金引換配送の場合はS20へ移行し、口座振込みの場合はS21に移行する(S19)。
【0052】
即時に決済処理が可能なポイント決済またはクレジット決済或いは配送時に代金回収される場合(着払い)は、即日出荷の指示を行う(S20)。
【0053】
口座振込みの場合は、エレクトロニック・バンキングシステムと連動した販売管理システムからの入金情報を確認して出荷指示を行う(S21)。
【0054】
【発明の効果】
本発明によれば、予め携帯電話所有者本人であることを確認しておき、その後は携帯電話からの注文や購入相談に際して、申込み時に割り当てた電話注文受付オペレータに接続されるため、常に同じオペレータが顧客の対応を行うことができる。このため、会員顧客対応を適切に行うことができ、顧客満足度を向上させることができる。また、顧客は、常に同じ担当者であるため、気軽に購入相談を行うことができる。
【0055】
さらに、担当オペレータが混雑している場合、待たせることなく応答を返し、コールバックすることができる。さらに、応対音声が記録されるため、トラブル発生に際して適切な防止策を行うことができる。
【図面の簡単な説明】
【図1】本発明の一実施の形態における携帯電話注文受付システムの構成を示すブロック図である。
【図2】業務の流れを示すフローチャートであり、会員登録、電話注文登録の流れを示している。
【図3】電話注文の受付の流れを示すフローチャートである。
【符号の説明】
1 顧客携帯電話
2 顧客端末機
3 カード決済機関のコンピュータ
4 携帯電話基地局
5 公衆回線網
6 インターネット
10 携帯電話注文受付システム
11 構内交換機
12 Webサーバ
13 オペレータ端末機
13a 電話機
20 音声注文管理サーバ
30 データベースサーバ
31 会員データベース
32 顧客情報ファイル
33 電話注文受付ファイル
34 受注情報データベース
35 ポイントカードデータベース
[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a telephone order receiving system that enables identification of a person, confirmation of settlement, and selection of a response operator using a caller number notification function of a mobile phone.
[0002]
[Prior art]
In the past, telephone shopping was performed in which the order was made from a landline telephone in the place of residence. In this order reception, it is a condition that the telephone number is a fixed telephone installed under a contract with a specific address. Due to this restriction, there is an inconvenience that an order cannot be made at a time other than at home at the place of residence. In addition, many consumers, such as students who have not made contracts other than mobile phones and those who are transferred alone, are unable to place telephone orders.
[0003]
Conventionally, for a product order using a mobile phone with an Internet connection function, the registered member is confirmed from the phone number obtained by the mobile phone's telephone number notification function, and the product is entered by entering a number key on the mobile phone's Internet screen. A product order receiving system has been developed in which the user receives an order number or receives a number voice for an automatic voice response and receives an order by voice recognition (Patent Document 1).
[0004]
These telephone ordering systems have the effect of reducing sales costs by allowing the dealer to automate the response and enable unattended response.On the other hand, users have the advantage of being able to place orders from anywhere. There is a major drawback in that it is not possible to receive consultation on purchase such as advice on selection of a desired product or check on stock. For this reason, it is impossible to receive advice on purchasing a product without spending precious time, visiting a store and meeting with a salesperson.
[0005]
On the other hand, it has become a sales issue for retailers to improve customer satisfaction and make continuous purchase customers even for telephone order customers who cannot see their faces. For this reason, in the conventional telephone call center system, a pre-registered member name is searched from the telephone number obtained by the caller ID notification function, and the name is synthesized and a queuing announcement is transmitted, or the name of the caller is transmitted. Incoming call control using a caller number or customer code in a call center that assists the operator in responding to the operator by notifying the waiting time and the number of times of connection and notifying the operator of the incoming call notification connection by voice synthesis (Patent Document 2).
[0006]
According to the incoming call control method, it is possible to confirm and respond to the customer who has ordered the telephone by checking the customer information including the customer name at the incoming call stage, so that the content of the dialogue can be changed according to the situation. However, since the conventional call center is automatically connected to a vacant telephone operator, the customer has a problem of being connected to a different reception operator every time a telephone order is placed.
[0007]
[Patent Document 1]
JP-A-2002-170001 (pages 2, 3, and 4; FIG. 1)
[Patent Document 2]
JP-A-2000-101722 (pages 2, 3, 4; FIG. 1)
[0008]
[Problems to be solved by the invention]
The present invention has been made in view of such a problem, and confirms the identity of a mobile phone holder for a registered customer, and an order reception operator registered in advance for each customer uses the mobile phone to perform an order reception. It is an object of the present invention to provide a mobile phone order reception system that can receive an order and a purchase consultation.
[0009]
[Means for Solving the Problems]
In order to solve the above problem, a mobile phone order receiving system according to the first aspect of the present invention is a telephone order receiving system for receiving a product purchase order by voice communication from a mobile phone and arranging a shipping order. A private branch exchange having a private line connection control function, a WEB server for receiving membership registration from a customer terminal, a voice order management server for managing order reception processing from a customer's mobile phone, and a registered customer of a member A database server having at least a member database in which information is recorded, a telephone order reception file provided in the member database and recording order reception management information, and an order information database for transferring order information to the sales management business processing system. The voice order management server is configured to be a member from a customer terminal via the Internet. New member registration means for accepting a recording request and registering it in the member database, and automatically receiving a request for a telephone order by mobile phone from a pre-registered customer Confirm that the owner is the applicant and register the confirmation result in the customer information file of the member database, and register the mobile phone number and member code in the mobile number / member correspondence table of the telephone order reception file. Means for confirming the identity of the person carrying the portable telephone, and means for registering a responsible operator for searching a telephone order reception file, automatically selecting a pre-assigned operator in charge from a group of telephone order reception operators, and recording the responsible operator code in the customer information file. When an order call is received from a member customer, caller ID notification data is received from the private branch exchange. Then, the mobile phone number / member code correspondence table is searched from the mobile phone number, the customer information including the customer / purchase history is displayed on the terminal with a telephone of the operator in charge assigned to the member, and the incoming call is notified. Operator search and connection means, and the operator responds to the customer by voice, performs product explanation, purchase consultation, and inventory check as necessary, accepts the order content desired by the customer, and inputs it to the order reception screen to receive order information. Order acceptance / shipment instruction means for registering orders and shipping instructions by registering in the database, and settlement instruction means for confirming and registering the customer's choice of point use, account transfer or credit card settlement method hope It is characterized by having.
[0010]
According to the present invention, in response to a service application for product purchase / purchase consultation on a mobile phone from a customer registered in advance or a customer registered as a new member, it is confirmed in advance that the owner is the mobile phone owner. Is connected to the telephone order reception operator assigned at the time of ordering or purchasing consultation from a mobile phone, so that the same operator can respond to customers at any time. For this reason, member customer correspondence can be appropriately performed, and customer satisfaction can be improved. In addition, since the customer is always the same person in charge, it is possible to easily consult the purchase.
[0011]
The invention according to claim 2 is the mobile phone order receiving system according to claim 1, wherein the voice order management server selects an operator in charge of the customer from a group of telephone order receiving operators by the operator in charge registering means. At this time, a mail for notifying the name of the operator in charge is automatically transmitted to the customer terminal of the customer via the Internet.
[0012]
According to the present invention, a customer can know in advance a reception operator who responds to an order from a mobile phone. For this reason, when the person in charge is determined as the customer customer, the customer satisfaction is satisfied and the telephone order can be made with confidence.
[0013]
According to a third aspect of the present invention, in the mobile phone order receiving system according to the first or second aspect, the voice order management server outputs a response voice for confirming an order content and a settlement method of the customer in the telephone order receiving database. Order confirmation voice recording means for recording in a voice table, and order voice confirmation means for searching the order confirmation voice table and confirming customer order content by voice when there is an inquiry from the customer for order confirmation / article mistransmission. It is further characterized by comprising:
[0014]
According to the present invention, it is possible to confirm a response conversation and to clarify the truth of a mistake when a trouble such as a mistake in a voice order or a misunderstanding or a wrong confirmation occurs due to a voice order. For this reason, it is possible to reliably take measures for preventing errors in dealing with customers, and to minimize troubles caused by receiving telephone orders.
[0015]
According to a fourth aspect of the present invention, in the mobile phone order receiving system according to the first aspect, the payment instruction means instructs immediate shipment when a payment by a point or a payment by a credit card is selected, and the member customer can make a financial order. When the institution transfer is selected, it is linked with the electronic banking system to search for the order receipt number attached to the transfer notification from the financial institution, automatically confirm payment, and instruct shipping.
[0016]
According to the present invention, if payment with a point card or a credit card is selected, it is possible to order goods by arranging shipping on the same day. If payment is selected, delivery will be arranged on the payment confirmation date of the financial institution.
[0017]
According to a fifth aspect of the present invention, in the mobile phone order receiving system according to the first aspect, the responsible operator search and connection means includes a callback including a responsible person name and a customer name when the responsible operator is dealing with a first-come-first-served customer. And transmitting a synthesized voice message to the effect that the incoming call is to be received, and registering the reception hold record in the terminal of the operator in charge, and when the operator in charge has finished dealing with the first-come-first-served customer, there is further provided an incoming call record / hold notification means to be displayed on the terminal of the operator in charge. It is characterized by having.
[0018]
According to the present invention, when an operator in charge assigned in advance to each customer is responding to a first-come-first-served telephone call, a message such as “I will wait” is transmitted, and the customer is called back by calling back. Can be eliminated. Responsible actions can be taken by giving the name of the person in charge along with the name of the customer in the message.
[0019]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing a configuration of a mobile phone order receiving system 10 according to an embodiment.
[0020]
The mobile phone order receiving system 10 includes a private branch exchange 11 and receives a call from the mobile phone 1 of the customer via the mobile phone base station 4 and the public network 5. In addition, a web server 12 is provided, and can be connected to a customer terminal 2 such as a personal computer and a computer 3 of a card settlement institution via the Internet.
[0021]
The mobile phone order receiving system 10 includes a private branch exchange 11, a voice order management server 20 connected to the Web server 12 via the LAN 14, and a database server 30. A plurality of operator terminals 13 of telephone order reception operators are connected to the LAN 14. Each operator terminal 13 is provided with a telephone 13a connected from the private branch exchange 11 to a voice communication line, and the telephone 13a and the terminal 13 are connected by a voice monitor terminal.
[0022]
The database server 30 includes at least a member database 31, an order information database 34, and a point card database 35. The member database 31 includes a customer information file 32 and a telephone order reception file 33.
[0023]
The customer information file 32 records at least personal information including the address, name, mail address, and telephone number of the member customer. In this embodiment, the customer information file 32 further includes a mobile phone number, a mobile phone ordering request flag, and a telephone order reception. The operator code number is recorded.
[0024]
The telephone order reception file 33 includes a mobile phone / member correspondence table 33a in which the mobile phone number of the member who has requested the mobile phone order and its member code are recorded, and the code number and name of the responsible operator and the responsible operator in which the responsible category is recorded. A group table 33b and an order confirmation voice table 33c for recording voice at the time of receiving an order reception response are provided.
[0025]
The order information database 34 is for inputting and recording the contents of orders received by the present system. The inputted order contents are accessed from a sales management business processing system (not shown), and sales for carrying out shipping / sales / payment management. This is a file that transfers order information to the management system.
[0026]
The point card database 35 records a point card number issued to a customer who has purchased at a store or on the Internet, and a point total that is added each time a product is purchased.
[0027]
Next, each function of the voice order management server 20 will be described. The voice order management server 20 includes a new member registration unit 21, a portable owner identification unit 22, a responsible operator registration unit 23, a responsible operator search connection unit 24, an order receiving / shipping instruction unit 25, and a settlement instruction unit 26, an incoming call recording / holding notifying means 27, an order confirmation voice recording means 28, and an order voice confirmation means 29.
[0028]
The new member registration means 21 registers customer personal information including its address, name, e-mail address, and telephone number by receiving a membership registration application from the customer terminal 2. In addition, we accept payment credit numbers and point card numbers, and when a payment credit card is entered, check the card number and expiration date on the computer of the card payment institution via the Internet or a dedicated line, and enter the point card number. If it is done, the point card database 35 is searched to confirm the accumulated points, and the customer is registered in the customer information file 32 as a new member.
[0029]
The mobile phone owner identification means 22 automatically sends a call to the input mobile phone number when a mobile phone number is input from a new member registration or a member who has already been registered, and an order request is input from the mobile phone. Confirm that the owner of the mobile phone is the applicant. Then, the result of the confirmation is registered in the customer information file 32 of the member database 31, and the mobile phone number and the member code are registered in the mobile number / member correspondence table 33a of the telephone order reception file 33.
[0030]
The in-charge operator registration means 23 is a process which is automatically performed following the above-mentioned portable person identification means 22, and searches the in-charge operator group table 33b to find a pre-assigned customer in-charge operator from the table. It is automatically selected and recorded in the corresponding customer information in the customer information file 32. At this time, if the e-mail address of the customer is registered, an e-mail for notifying the operator in charge is transmitted to the customer terminal 2.
[0031]
When receiving the order call from the member customer, the responsible operator search connection means 24 receives the caller ID notification data from the private branch exchange 11, searches the mobile phone number / member code correspondence table 33a from the mobile phone number, and The operator in charge is read out from the customer information file 32 together with the customer information by the code, the customer information including the customer / purchase history is displayed on the operator terminal 13 with telephone of the operator in charge assigned to the member, and the telephone is notified of the incoming call. I do.
[0032]
The order reception / shipment instructing means 25 is such that the operator in charge responds to the customer by voice, performs product explanation / purchase consultation / stock check as necessary, receives the order contents desired by the customer, and inputs an order reception screen. By registering in the order information database 34, an order registration / shipment instruction is issued.
[0033]
The payment instructing means 26 confirms the customer's selection of point use, a bank transfer or a credit card request, and inputs the received information into the order reception screen and registers it in the order information database 34. In this case, when the use of points is selected, the total point balance of the point card database 35 is checked, and the purchase price is entirely or partially input within the range. When credit card payment is selected, the expiration date of the card is confirmed.
[0034]
The incoming call recording / holding notifying means 27, when the responsible operator search connection means 24 accepts a telephone call from a customer, calls back including the responsible person name and the customer name when the responsible operator is dealing with a first-come-first-served customer. And a registration hold record is registered in the terminal 13 of the responsible operator, and displayed on the responsible operator terminal 13 when the responsible operator finishes dealing with the first-come-first-served customer. This allows the operator in charge to call the mobile phone of the recorded caller number and to make an order / purchase consultation.
[0035]
The order confirmation voice recording means 28 records the order confirmation voice table 33c by the operator in charge inputting it to the operator terminal 13 from the voice monitor terminal of the telephone 13a.
[0036]
The order voice confirming means 29 confirms the customer's order by voice by searching the order confirmation voice table 33c. With this means 29, it is possible to confirm a telephone conversation response when a customer inquires about order confirmation / article mistransmission.
[0037]
FIG. 2 is a flowchart showing the flow of business in this embodiment, and shows the flow of member registration and telephone order registration.
[0038]
First, a membership registration request from a customer terminal of a new customer is received and registered in the membership database. At this time, if an order from a mobile phone number or a mobile phone is desired, the user inputs them (S1).
[0039]
A registration of a mobile phone number and a request for a telephone order is newly received from a customer who has already been registered as a member (S2).
[0040]
Then, the mobile phone number and the presence or absence of a telephone order are determined. If there is an order, the process proceeds to S4, and if there is no order, the process ends (S3).
[0041]
In S4, a call is automatically sent to the registered mobile phone number, and it is checked whether or not the mobile phone holder is the applicant. If there is no mistake, the result of the check is registered in the customer information file. At this time, it is informed that the identity confirmation at the time of ordering the telephone is performed by notifying the caller ID, and it is described in advance that the caller ID is not notified at the time of ordering the telephone.
[0042]
As described above, after the identification is confirmed, it is automatically registered in the mobile number / member correspondence table (S5).
[0043]
Subsequently, the responsible operator group table is searched, a responsible operator is selected by a predetermined assignment method, and registered in the customer information file (S6). In the assignment of the operator in charge, an assignment rule that refers to customer information such as the age, address district, gender, and purchase history of the customer can be set.
[0044]
Next, a mail notifying the name of the operator in charge is automatically generated and transmitted to the customer terminal (S7). In the flow of S1 to S7 described above, an application is received from a customer member desiring a telephone order in advance, the owner of the mobile phone is confirmed, and the process waits for the flow of order reception shown in FIG.
[0045]
FIG. 3 is a flowchart showing a flow of receiving a telephone order. First, a private branch exchange receives an incoming call from a customer's mobile phone (S8).
[0046]
Then, the caller ID is obtained from the private branch exchange, and the mobile number / member correspondence table is searched (S9). The registration is confirmed (S10), and if it is registered, it is determined that it is a telephone ordering member, and the process proceeds to S12. If it has not been registered, it connects to the non-member acceptance telephone, and if it is desired to make a telephone order, it gives guidance on the telephone order member registration method and ends (S11).
[0047]
In S12, the customer information file is read from the member code, and the customer information is displayed on the operator terminal in charge. Subsequently, a connection control signal to the operator telephone in charge is transmitted to the private branch exchange (S13).
[0048]
The private branch exchange determines whether or not the operator's telephone is busy. If the operator's telephone is available, the process proceeds to S17 (S14). On the other hand, when the operator in charge is busy, a synthesized voice message including the name of the person in charge and the name of the customer is generated and transmitted. For example, tell them to call back according to the content such as "Sorry XX, XX in charge. I'm in a call now, so I'll call you as soon as it's over. Please hang up and wait a while." (S15) . After finishing the first call, the responsible operator looks at the hold screen and calls the customer's mobile phone again (S16).
[0049]
The operator in charge accepts the purchase consultation / order from the customer by responding to the customer through the telephone, and registers the result in the order information database from the order reception screen (S17).
[0050]
As a settlement method of the purchase price, the user checks and registers the use of a point card, a credit card, a bank transfer, or a COD delivery (S18).
[0051]
Next, it judges whether it is an account transfer, and moves to S20 in the case of point settlement, credit settlement or cash on delivery, and moves to S21 in the case of account transfer (S19).
[0052]
If payment is made at the time of point settlement or credit settlement that can be settled immediately, or at the time of delivery (COD), an instruction for shipping on the same day is issued (S20).
[0053]
In the case of an account transfer, the payment instruction from the sales management system linked with the electronic banking system is confirmed and a shipping instruction is issued (S21).
[0054]
【The invention's effect】
According to the present invention, it is confirmed in advance that the user is the owner of the mobile phone, and thereafter, when ordering or consulting for purchase from the mobile phone, the user is connected to the telephone order reception operator assigned at the time of application, so the same operator is always used. Can respond to customers. For this reason, member customer correspondence can be appropriately performed, and customer satisfaction can be improved. Further, since the customer is always the same person in charge, the customer can feel free to consult for purchase.
[0055]
Furthermore, when the operator in charge is congested, a response can be returned without waiting and a callback can be made. Further, since the response voice is recorded, an appropriate preventive measure can be taken when a trouble occurs.
[Brief description of the drawings]
FIG. 1 is a block diagram showing a configuration of a mobile phone order receiving system according to an embodiment of the present invention.
FIG. 2 is a flowchart showing a flow of business, showing a flow of member registration and telephone order registration.
FIG. 3 is a flowchart showing a flow of receiving a telephone order.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Customer mobile telephone 2 Customer terminal 3 Computer of card settlement organization 4 Mobile telephone base station 5 Public line network 6 Internet 10 Mobile telephone order reception system 11 Private branch exchange 12 Web server 13 Operator terminal 13a Telephone 20 Voice order management server 30 Database Server 31 Member database 32 Customer information file 33 Telephone order reception file 34 Order information database 35 Point card database

Claims (5)

携帯電話から音声通話により商品購入注文を受付けて発送手配をする電話注文受付システムであって、
発信者番号通知機能及び構内回線接続制御機能を有する構内交換機と、顧客端末機からの会員登録を受付けるWEBサーバと、顧客の携帯電話からの注文受付処理業務を管理する音声注文管理サーバと、予め登録された会員の顧客情報が記録された会員データベースと、会員データベース内に設けられ注文受付管理情報が記録される電話注文受付ファイルと、販売管理業務処理システムに注文情報を引き渡す受注情報データベースとを少なくとも備えるデータベースサーバとから構成され、
前記音声注文管理サーバは、顧客端末機からインターネットを介して会員登録要求を受付けて会員データベースに登録する新規会員登録手段と、
予め会員登録された顧客から、携帯電話による電話注文希望の要求を受付けたとき、登録された携帯電話番号に自動発信し、携帯電話の所持者が申込者本人であることを確認して確認結果を会員データベースの顧客情報ファイルに登録すると共に、その携帯電話番号と会員コードとを電話注文受付ファイルの携帯番号・会員対応テーブルに登録する携帯所持者本人確認手段と、
電話注文受付ファイルを検索し電話注文受付オペレータ群中から予め割り当てられている顧客担当オペレータを自動選定して担当オペレータコードを顧客情報ファイルに記録する担当オペレータ登録手段と、
会員顧客から注文の電話を受付けた際、前記構内交換機から発信者番号通知データを受信してその携帯電話番号から前記携帯番号・会員コード対応テーブルを検索し、その会員に割り当てられている担当オペレータの電話付き端末機に顧客・購入履歴を含む顧客情報を表示すると共に着信を通知する担当オペレータ検索接続手段と、
担当オペレータが顧客に音声で対応し、必要に応じて商品説明・購入相談・在庫確認を行い、顧客が希望する注文内容を受付け、受注受付画面に入力させて受注情報データベースに登録することにより受注登録・出荷指示を行う注文受付・出荷指示手段と、
顧客のポイント使用の選択、口座振込みまたはクレジットカードのいずれかの決済方法希望を確認し登録する決済指示手段とを備えることを特徴とする携帯電話注文受付システム。
A telephone order receiving system that receives a product purchase order from a mobile phone by voice call and arranges shipping,
A private branch exchange having a caller ID notification function and a private line connection control function, a WEB server for accepting a membership registration from a customer terminal, a voice order management server for managing order reception processing from a customer's mobile phone, A member database in which customer information of registered members is recorded, a telephone order reception file provided in the member database and recording order reception management information, and an order information database for transferring order information to the sales management business processing system. And at least a database server
The voice order management server, a new member registration means for receiving a member registration request from the customer terminal via the Internet and registering the request in a member database,
When a request for a telephone order by mobile phone is received from a customer registered in advance, a call is automatically sent to the registered mobile phone number, and the result of confirming that the owner of the mobile phone is the applicant is confirmed Mobile phone identification means for registering the mobile phone number and the member code in the mobile phone number / member correspondence table of the telephone order reception file, while registering the mobile phone number and the member code in the customer information file of the member database;
A responsible operator registering means for searching a telephone order reception file, automatically selecting a pre-assigned operator in charge from a telephone order reception operator group, and recording a responsible operator code in a customer information file;
When an order call is received from a member customer, caller ID notification data is received from the private branch exchange, the mobile phone number is searched for the mobile number / member code correspondence table, and the operator assigned to the member is An operator search connection means for displaying customer information including customer / purchase history on a terminal with a telephone and notifying an incoming call;
The operator in charge responds to the customer by voice, explains the product, purchases consultation, and checks the stock if necessary, accepts the order desired by the customer, inputs it to the order reception screen, registers it in the order information database, and receives the order Order reception / shipment instruction means for registering / shipping instructions,
A mobile phone order receiving system, comprising: a payment instruction means for confirming and registering a customer's selection of point use, an account transfer or a credit card payment method request.
前記音声注文管理サーバは、前記担当オペレータ登録手段により電話注文受付オペレータ群の中から顧客の担当オペレータが選定されたとき、その顧客の顧客端末機にインターネットを介して担当オペレータ名を通知するメールを自動送信することを特徴とする請求項1記載の携帯電話注文受付システム。The voice order management server, when the responsible operator of the customer is selected from the telephone order receiving operator group by the responsible operator registration means, sends a mail notifying the responsible operator name to the customer terminal of the customer via the Internet. The mobile phone order receiving system according to claim 1, wherein the mobile phone order is automatically transmitted. 前記音声注文管理サーバは、顧客の注文内容・決済方法を確認する応答音声を電話注文受付データベースの注文確認音声テーブルに記録する注文確認音声記録手段と、顧客からの注文確認・商品誤送の問い合わせがあったとき、前記注文確認音声テーブルを検索し、顧客注文内容を音声で確認する注文音声確認手段をさらに備えることを特徴とする請求項1または2記載の携帯電話注文受付システム。The voice order management server includes an order confirmation voice recording means for recording a response voice for confirming the order content and the settlement method of the customer in an order confirmation voice table of the telephone order reception database, and an inquiry from the customer for order confirmation / article mistransmission. 3. The mobile phone order receiving system according to claim 1, further comprising an order voice confirming means for retrieving said order confirmation voice table and confirming customer order contents by voice when there is a request. 前記決済指示手段は、ポイントによる決済またはクレジットカードによる決済が選択された場合は即時出荷指示し、会員顧客が金融機関振込みを選択した際は、エレクトロニック・バンキングシステムと連動し、金融機関からの振込み通知に付された注文受付番号を検索して自動入金確認して出荷指示することを特徴とする請求項1記載の携帯電話注文受付システム。The settlement instructing means instructs immediate shipment when the settlement by point or the settlement by credit card is selected, and when the member customer selects the transfer of the financial institution, the transfer from the financial institution is linked with the electronic banking system. 2. The mobile phone order receiving system according to claim 1, wherein the order receiving number attached to the notification is searched, the automatic payment is confirmed, and a shipping instruction is issued. 前記担当オペレータ検索接続手段は、担当オペレータが先着顧客対応中である場合、担当者名と顧客名を含むコールバックする旨の合成音声メッセージを発信すると共に、担当オペレータの端末機に受付保留記録を登録し、担当オペレータが先着顧客対応を終えたとき、担当オペレータ端末機に表示する着信記録・保留通知手段をさらに備えていることを特徴とする請求項1記載の携帯電話注文受付システム。The responsible operator search connection means transmits a synthetic voice message indicating that the responsible operator and the customer name are to be called back when the responsible operator is dealing with a first-come-first-served customer, and records a reception hold record on the terminal of the responsible operator. 2. The mobile phone order receiving system according to claim 1, further comprising an incoming call recording / holding notifying means for registering and displaying on the operator terminal when the operator in charge has finished dealing with the first-come-first-served customer.
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