JP2002288511A - Advertisement display control system and method, and recording medium recording advertisement display control program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement display control system and an advertisement display control method capable of selectively displaying the advertisement corresponding to conditions such as a time zone of use and a place of use, providing the sufficient advertisement effect, and calculating an advertisement rate in accordance with the advertising effect, and to provide a recording medium recording an advertisement display control program. SOLUTION: In the advertisement display control system, an advertisement information selecting means 111 reads the corresponding user information from a user information storage means 115 based on the information read from an information storage display medium, and selects the advertisement information stored in advertisement information databases 118, 119, 120, 121 based on the user information, a display information updating means 109 updates the advertisement information displayed on the information storage display medium based on the selected advertisement information, and an advertisement rate calculating means 113 calculates an advertisement rate corresponding to the advertising effect on the basis of a predetermined calculating method.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement display management system for displaying advertisement information using a portable storage medium such as a card, an advertisement display management method, and a recording medium storing an advertisement display management program.

[0002]

2. Description of the Related Art Conventionally, as means for customer management, a customer ID is stored in a magnetic card or the like carried by the customer, and the information is read and processed by a magnetic card reader. Also,
Japanese Patent Laying-Open No. 6-261332 discloses a device in which a portable transmission device is incorporated in a card carried by a customer and wirelessly acquires information on the card holder. Further, there are the following advertisement systems for displaying advertisement information using a card.

Japanese Patent Application Laid-Open No. 5-228253 discloses an advertisement guide display, a pattern,
A separate rewritable area that can display symbols and other information and a magnetic recording area that records signals representing the display contents are provided separately, so that not only game information but also advertisement guidance and card design can be changed. And an issuance device are disclosed.

Japanese Patent Application Laid-Open No. 2000-92247 discloses a portable recording medium in which an advertiser telephone number and a prepaid frequency are stored, and an advertiser telephone number when the portable recording medium is set. And a terminal device for receiving an advertisement request from the advertiser system, receiving advertisement information, an advertisement presenting unit, and a charging adjusting unit from the advertiser system, and presenting the advertisement information by the advertisement presenting unit. There is disclosed an advertisement system in which the received charge adjusting means communicates with the charge means of the telephone station to add a premium to the prepaid frequency. On the other hand, there are the following advertisement systems that selectively display advertisement information according to customers.

Japanese Patent Application Laid-Open No. 11-52900 discloses a customer database for registering customer information in association with a customer ID, an advertisement information table for registering product advertisement information in association with customer information, and input of a customer ID. When there is an error, the corresponding customer information is read out by referring to the customer database, the corresponding advertisement information is found by referring to the advertisement information table based on the customer information, and displayed on the screen.
When a customer purchases a product with an OS terminal or reads a customer ID with a card reader, the most appropriate advertisement is selected and displayed based on the customer information, and an advertisement point is added to the advertisement to provide the advertisement to the customer. An advertisement display system that promotes viewing and improves the audience rating of an advertisement corresponding to a customer is disclosed.

[0006]

However, such a conventional advertisement display system has the following problems. In the card issuing device described in Japanese Patent Application Laid-Open No. 5-228253, although it is possible to change not only game information but also advertisement guidance and card design, only an advertisement is displayed, and a card is used. There is a problem that the contents of the advertisement do not change depending on the place, the time, and the user, and the advertiser cannot expect the advertising effect, and also does not feel the benefit of the advertisement display for the user.

[0007] In addition, in the advertisement system using a portable recording medium described in Japanese Patent Application Laid-Open No. 2000-92247, not only can the advertiser whose telephone number is recorded on the portable recording medium be displayed, but also the terminal can display it. Since the advertisement is displayed on the display device installed in the terminal only when the terminal is set, there is a problem that even if the user sees it, it is instantaneous, and a sufficient effect cannot be obtained.

On the other hand, the advertisement display system described in Japanese Patent Application Laid-Open No. 11-52900 cannot be used not only for a card without a customer ID, such as a prepaid card or a movie ticket, but also for a card reader. Since the information is displayed on the display device only when the image data is read, a sufficient advertisement effect cannot be obtained as described above, and there is a problem that an advertisement fee suitable for the effect cannot be obtained. In any case, the conventional system has a problem that it is fixed irrespective of installation conditions such as an installation place and an advertisement time, and a sufficient advertisement cannot be obtained.

The present invention has been made in view of such a problem, and can selectively display an advertisement according to conditions such as a use time zone and a use place. It is an object of the present invention to provide an advertisement display management system, an advertisement display management method, and a recording medium that stores an advertisement display management program that can calculate an appropriate advertisement fee.

[0010]

According to the present invention, there is provided an advertisement display management system comprising: a portable storage medium having a display capable of displaying advertisement information; and one or a plurality of information reading means for reading information stored in the portable storage medium. A terminal, an advertisement display management system including an information management device that manages the terminal, an advertisement information storage unit that stores a plurality of types of advertisement information, and the advertisement based on information read from the portable storage medium. It is characterized by comprising a selecting means for selecting the advertisement information stored in the information storage means, and an updating means for updating the advertisement information displayed on the portable storage medium with the selected advertisement information.

An advertisement display management system according to the present invention includes a portable storage medium having a display unit capable of displaying advertisement information, one or more terminals for reading out information stored in the portable storage medium, In an advertisement display management system including an information management device for managing, a user information storage unit that stores information of a user who uses the portable storage medium; an advertisement information storage unit that stores a plurality of types of advertisement information; Selecting means for reading corresponding user information from the user information storage means based on the information read from the portable storage medium, and selecting advertisement information stored in the advertisement information storage means based on the user information; Updating means for updating advertisement information displayed on the portable storage medium with the selected advertisement information.

An advertisement display management system according to the present invention includes a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for reading information stored in the portable storage medium, In an advertisement display management system including an information management device for managing, a position storage unit that stores position information where the terminal is installed, an advertisement information storage unit that stores a plurality of types of advertisement information, and the portable storage medium. Selection of reading the position information where the portable storage medium is used from the position information storage means based on the information read from the storage device, and selecting the advertisement information stored in the advertisement information storage means based on the position information Means for updating advertisement information displayed on the portable storage medium with the selected advertisement information.

An advertisement display management system according to the present invention includes a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for reading information stored in the portable storage medium, In an advertisement display management system including an information management device that manages, an advertisement information storage unit that stores a plurality of types of advertisement information associated with the terminal number,
Selection means for selecting advertisement information stored in the advertisement information storage means based on the number of a terminal that has read information from the portable storage medium, and advertisement information to be displayed on the portable storage medium based on the selected advertisement information And updating means for updating.

[0014] The advertisement display management system according to the present invention further comprises a clock means for calculating time information for updating the advertisement information to be displayed on the portable storage medium, and the selection means includes a timer for calculating the time information calculated by the clock means. The advertisement information stored in the advertisement information storage means may be selected based on time information. The advertisement display management system according to the present invention may further include an advertisement charge calculation unit that calculates an advertisement charge based on a predetermined calculation method.

[0015] More preferably, the advertisement fee calculating means uses an advertisement history means for counting the posting history of the updated advertisement information and storing it as an advertisement display number, and using the advertisement display number counted by the advertisement history means. And an advertisement frequency effect calculating means for calculating the number of advertisement display effects, and calculating the advertisement fee using the number of advertisement display times and the number of advertisement display effects.

Further, more preferably, the advertisement fee calculating means counts the use of the store of the advertisement information displayed on the portable storage medium, and stores the result as an advertisement use state, An advertisement use effect calculation unit that calculates an advertisement use effect using the advertisement use state counted by the advertisement use state management unit may be used to calculate an advertisement fee using the advertisement use effect.

Further, the advertisement display management system of the present invention comprises:
A portable storage medium having a display unit capable of displaying advertisement information,
In the advertisement display management method of the advertisement display management system including one or more terminals that update storage information when the portable storage medium is mounted and an information management device that manages the terminals, a plurality of types are provided. An advertisement information storing step of storing the advertisement information, a reading step in which the terminal reads information stored in a portable storage medium, and a notification step of notifying the information management device of the terminal of the read information. A selecting step in which the information management device selects arbitrary advertisement information from a plurality of types of advertisement information based on the read information; and an advertisement information to be displayed on the portable storage medium by the selected advertisement information. And an updating step of updating.

Further, the present invention provides a portable storage medium having a display capable of displaying advertisement information, one or more terminals for reading information stored in the portable storage medium, and information for managing the terminals. In an advertisement display management system including a management device, an advertisement information storage unit that stores a plurality of types of advertisement information, and advertisement information stored in the advertisement information storage unit based on information read from the portable storage medium. And a program for causing a computer to execute an advertisement display management system including: a selection unit that selects the advertisement information; and an update unit that updates the advertisement information displayed on the portable storage medium based on the selected advertisement information. Computer-readable recording medium.

Further, the present invention provides a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for reading information stored in the portable storage medium, and information for managing the terminals. In an advertisement display management system including a management device, an advertisement information storage unit that stores a plurality of types of advertisement information, and advertisement information stored in the advertisement information storage unit based on information read from the portable storage medium. Is a program for causing a computer to execute an advertisement display management system including: a selection unit that selects an advertisement information; and an update unit that updates advertisement information displayed on the portable storage medium with the selected advertisement information.

[0020]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of an advertisement display management system and an advertisement display management method according to the present invention will be described below in detail with reference to the accompanying drawings.

First Embodiment FIG. 1 is a diagram showing a configuration of an advertisement display management system according to a first embodiment of the present invention. The advertisement display management system according to the present embodiment is an example applied to a personal computer (personal computer) connected to a server computer via a network, and a dedicated terminal. In FIG. 1, the advertisement display management system includes information storage and display media 101 and 10.
2, 103 (portable storage medium), terminals 104, 105, 1
06, information management device 110, advertisement information database 11
8, 119, 120, 121 and network 12
2 and 123 are provided.

Information storage and display media 101, 102, 103
Is based on a medium having a storage unit such as a commuter pass such as an IC card, a magnetic card, and a memory card, an identification card, a cash card, a shopping card, and the like, an amusement park attraction ticket, and a ski resort lift ticket. It is a personal terminal having a display unit such as a display medium such as a card or simply a paper, a mobile information terminal or a mobile phone. In addition, the present invention includes a medium having an area capable of displaying an advertisement, which is not limited thereto.

The information storage and display media 101, 102,
Reference numeral 103 denotes an SRAM (Stat) for holding information written by, for example, a power supply backup in addition to the magnetic card.
ic RAM) Compact flash (registered trademark) consisting of a card and flash memory that does not require power backup
(CF), smart media, memory sticks, and ultra-small hard disk drives (HDDs) that are about the same size as a compact flash or can be attached to a PC card Type II.

Information storage and display media 101, 102, 103
In addition, a rewritable, for example, sheet-like heat-sensitive material is used in the display area, and visible information such as characters and figures is displayed by a thermal head and can be rewritten. In addition, the display device has a display area in which display content is not limited to the above. Terminals 104, 105,
106 is the information storage and display medium 101, 102, 10
3 is detected by inserting it, and in the case of a medium having a storage unit, this is read or written (including updating).
Means for enabling the information to be updated and updating the information to the display area which can be updated. For example, it is a ticket gate of a station, a ticket terminal of an amusement park, or a shopping card terminal represented by a POS system, and is connected to the network 122.

Each of the terminals 104, 105, and 106 includes a medium information reading unit 107, a medium information processing unit 108, and a display information updating unit 109 (updating unit) for performing the above processing. The display information updating means 109 is capable of rewriting the above-described medium display area, and has a thermal head, for example, and performs display updating not limited to this. For example, the terminal 104 includes a control device that includes a CPU or the like and controls the entire device including execution of medium information processing, a reading device that reads information stored in the information storage display medium 101, a keyboard and a mouse that perform input operations, and the like. An input device composed of a pointing device, a display device composed of a CRT or LCD for displaying information obtained by input / operation, an external storage device composed of an HDD for storing information such as product information, and communication for transmitting and receiving data. Equipment.

The CPU includes a ROM, a RAM, and an electrically rewritable nonvolatile memory, such as an EEPROM (elec
It has a trically erasable programmable ROM) and a Flash ROM, and stores various data such as programs, communication control data, and identification codes of electronic mail terminals. The input device is a key input and a pointing device for inputting conditions such as a product name, a current address, and transportation means by the user. Information input by the user is input to the medium information processing means.

The networks 122 and 123 are the Internet, a public line, a LAN, and a wireless communication network, and include the terminals 104, 105 and 106, and the information management device 11.
0, advertisement information database 118, 119, 120, 1
21 enables information communication. The networks 122 and 123 are connected to Ethernet (Ethernet).
This is a general concept of data communication means such as t). The access lines of the networks 122 and 123 include FTTH (Fiber To The Home) and HFC (Hybrid
Fiber Coax: Optical Coaxial Cable) and ADSL (Asymme
Large capacity lines such as tric Digital Subscriber Line) can be used. Further, the network 122 and the network 123 may be the same.

The information management device 110 includes a computer (arithmetic means) for executing advertisement information processing and the like, a database, and the like.
Advertising fee calculation means 113, user information processing means 114,
And marketing processing means 116, and furthermore, advertisement information storage means 112, user information storage means 11
5 and marketing information storage means 117.
The advertisement information storage means 112 has a function of storing advertisement information sent through the network, and may include an advertisement database.

FIG. 2 shows the advertisement display management system of FIG.
It is a figure which shows the example applied to the system structure of a commuter pass, a ticket gate terminal, and an information management device. In FIG. 2, a commuter pass, a ticket gate terminal, and an information management system
1, 202, 203 (portable storage medium), ticket gate terminal 20
4, 205, 206 (terminals), an information management device 210, advertisement information databases 218, 219, 220 (advertisement information storage means), a ticket gate processing server 221, and networks 222, 223.

Each of the commuter passes 201, 202, and 203 is a commuter pass such as an IC card, a magnetic card, and a memory card, and is a personal terminal having a storage unit therein. In addition, an area where an advertisement can be displayed is provided. Commuter pass 201, 20
2, 203 further includes a display area in which an advertisement can be displayed, and uses a rewritable, for example, sheet-shaped thermosensitive material in the display area, and displays visible information such as characters and figures by a thermal head. This is made rewritable. A specific example will be described later with reference to FIG.

The ticket gate terminals 204, 205, 206 detect this by inserting the commuter pass 201, 202, 203, and read or write (including update) the medium if it has a storage unit. Means for enabling the information to be updated and updating the information to the display area which can be updated.
The ticket gate terminals 204, 205, and 206 are, for example, ticket gates at stations and are connected to the network 222.

The ticket gate terminals 204, 205, and 206 are composed of commuter pass information reading means 207, commuter pass information processing means 208, and display information updating means 209 (updating means) for performing the above processing. Display information updating means 209
Is capable of rewriting the above-mentioned medium display area, for example, has a thermal head, but performs display updating not limited to this.

The networks 222 and 223 are the Internet, a public line, and a wireless communication network, and are connected between the ticket gate terminals 204, 205, and 206, the information management device 210, the advertisement information databases 218, 219, and 220, and the ticket processing server 221. This enables information communication.
Further, the network 222 and the network 223 may be the same.

The information management device 210 comprises an advertisement information selection means 211, an advertisement fee calculation means 213, a user information processing means 214, and a marketing processing means 216, and further includes an advertisement information storage means 212, a user information storage means 215, A marketing information storage unit 217 is provided. The advertisement information storage unit 212 includes a network 223
It may be equipped with a function of accumulating advertisement information sent through the Internet, and may include an advertisement database.

FIG. 3 is a diagram showing the time / personal information table 11 stored in the information management device 210, FIG. 4 is a diagram showing the terminal installation information table 12 stored in the information management device 210, and FIG. FIG. 6 shows the advertisement type table 13 stored in the information management device 210, and FIG.
It is a figure which shows the hanging advertisement information table 14 memorize | stored in 0. FIG. The time / personal information table 11 in FIG. 3 stores the advertisement type according to the time zone and the age of the male and female as a table. For example, in the case of a man between the ages of 20 and 40 in the time zone "PM 4: 00-PM 9:00", the advertisement type "restaurant"
Is stored as table information, and in the case of women of the same age group in the same time zone, the advertisement type “food / retail store” is stored as table information. If the time / personal information table 11 is looked up based on the time when the commuter pass is used and the user information, it is possible to select an effective advertisement type.

The terminal installation information table 12 in FIG. 4 stores the installation positions of the ticket gate terminals in correspondence with the terminal numbers. By discriminating the ticket gate terminal in which the commuter pass has been used, it is possible to specify the place of use of the user.

The advertisement type table 13 of FIG. 5 stores, as a table, store information such as the store name indicated by the advertisement type and the position information. For example, the advertisement type table 13 is shown in FIG.
"Restaurant" obtained from the time and personal information table 11
The advertisement type such as “food”, “retail store”, “clothing store” and the position information of the station ticket gate obtained from the terminal installation information table 12 in FIG. it can. 6 hanging advertisement information table 14
Stores the installation position of the ticket gate terminal corresponding to the hanging advertisement information.

Hereinafter, an operation of the advertisement display management system configured as described above will be described. This embodiment is an example in which the advertisement display management system is applied to a commuter pass, a ticket gate terminal, and an information management system. The operation when displaying advertisement information on a commuter pass will be described.

FIG. 7 is a diagram showing a display example of commuter passes 201, 202, and 203. FIG. 7 (A) is a display example after being inserted into and removed from a ticket gate at the time of boarding, and FIG. 7 (B) is a ticket gate at the time of getting off. It is a display example after insertion / removal to a machine. In FIG. 7, the commuter passes 201, 202, 20
3, the commuter pass 201 is shown as a representative. Commuter pass 2
7 have a magnetic recording unit (not shown) for storing a boarding period, a boarding section, and user information.
And a rewritable advertisement display area 201a (display unit capable of displaying advertisement information) as shown in FIG.

In FIG. 2, the ticket gate terminals 204, 20
5, 206 are installed in different stations, respectively, and are connected to a network 222 using a dedicated line. A ticket processing server 221 of a transportation facility is connected to the network 222, and performs a ticket processing for a general ticket that is inserted into and removed from a ticket gate terminal.

An information management device 210 is further connected to the network 222. When a commuter pass is inserted into and removed from the ticket gate terminal, a notification is received from the ticket gate terminal and response information is returned, and the network 222 is connected to the network 223. The advertisement information is retrieved from the advertisement information databases 218, 219, and 220, stored in the advertisement information storage unit 212, and then responded to the ticket gate terminal. If the notification information from the ticket gate terminal is user information, The information is stored in the user information storage unit 215 by the user information processing unit 214. At the end of the month or the like, the advertisement fee is calculated by the advertisement fee calculation means 213 and notified to the advertiser.

Further, the user information storage means 215
Statistical information of users at each station, for example, gender and age of users, is statistically processed by the marketing processing means 216 using the user information stored in the user information and provided as marketing information at the request of the advertiser. .

FIG. 8 is a main flowchart showing the processing in the terminal, which is executed by the control unit inside the terminal. In the present embodiment, the ticket gate terminals 204, 205,
It is a processing flow in 206. In the figure, S indicates each step of the flow. First, at step S1, the ticket gate terminal 2
In step 04, when the commuter pass 201 is inserted, the commuter pass information is detected, the medium information is read by the commuter pass information reading means 207 in step S2, and processing specific to the terminal is performed in step S3. Details of the terminal-specific processing will be described later with reference to FIG.

When the terminal-specific processing is completed, step S4
To determine the presence or absence of an error. If there is an error, the processing ends. If the processing is valid, the medium information, that is, the user information is determined. Is notified to the medium information management device 210, and an end notification indicating the end of the information notification is notified in step S6. After the information notification from the ticket gate terminal, step S7
To execute response information processing from the information management apparatus 210.
Details of the response information processing will be described later with reference to FIG.

When the response information processing is completed, step S8
To perform a medium sweep-out process and terminate the present flow. FIG. 9 is a flowchart showing terminal-specific processing in the ticket gate terminal, and is a subroutine of step S3 in FIG.

In the terminal-specific processing, it is determined in step S11 whether the information storage and display medium is a commuter pass, and if the medium is a commuter pass, commuter pass information is extracted in step S12. If the medium is not a commuter pass, step S
At step 15, error processing is performed, and this subroutine ends.

In step S13, it is determined from the period information of the commuter pass information whether or not the period is within the valid period. If the period is not within the period, an error process (step S15) is performed and the present subroutine is terminated. If it is within the period, it is determined in step S14 whether or not it is within the route from the route information. If it is not within the route, error processing is similarly performed (step S15), and this subroutine ends. This subroutine ends, and the process returns to the main flow (FIG. 8).

FIG. 10 is a flowchart showing terminal response information processing in the ticket gate terminal.
7 is a subroutine. In response information processing, in step S21, response information from the information management device is read, and in step S22, it is determined whether the response information is advertisement information.

If the response information is advertisement information, the response information is read in step S23, the advertisement information on the medium is rewritten in step S24, and the process returns to step S21 to read the next response information. If the response information is not the advertisement information, it is determined in step S25 whether the response information is the medium storage information. If the response information is the medium storage information, the medium storage information is read in step S26, and step S2 is performed.
If necessary at step 7, after updating the media storage information,
The process returns to step S21 to read the next response information.

If the response information is not the medium storage information, it is determined whether or not the response is an end response in step S28. If the response information is an end response, the subroutine processing is terminated, and the process returns to the main flow (FIG. 8). If it is not a response, an unnecessary response is skipped and the process returns to step S21.

FIG. 11 is a main flowchart showing the processing in the information management apparatus, which is executed by the control unit inside the information management apparatus. In the present embodiment, it is a processing flow in the information management device 210. Information management device 2
In 10, the notification information selecting means 211 first executes notification information processing (step S31). Details of the notification information processing will be described later with reference to FIGS.

When the notification information processing is completed, step S3
In step S33, it is determined whether or not month-end processing is to be performed.
13 to execute the advertisement fee calculation process, and step S34.
Notifies the advertiser server of the advertisement fee based on the processing result. Details of the advertisement fee calculation process will be described later with reference to FIG.

In this case, the advertiser server is the same as the advertisement information databases 218, 219, 220, and therefore, the charge notice is sent to these databases 218, 219, 2
20 is notified. If the notification to the advertiser server has been completed, or if the end-of-month processing is not required in step S32, it is determined in step S35 whether there is a marketing information request. If there is a marketing information request, marketing information processing is executed by the marketing processing means 216 in step S36. See Figure 1 for details of marketing information processing.
8 will be described later.

The marketing information request is sent to the advertiser server, that is, the advertisement information database 218, 219, 2
Based on the request notification from 20, the information stored in the marketing information storage unit 217 is returned to the advertiser server via the network 223. In step S37,
It is determined whether or not the notification information processing has been completed. If the processing has been completed, the present flow ends, and if not, the process returns to step S31.

FIG. 12 is a flowchart showing notification information processing in the information management device 210, and is a subroutine of step S31 in FIG. In the notification information processing,
In step S41, it is determined whether or not the notification is from the terminal. If the notification is from the terminal, the notification information is read in step S42. If the notification is not from the terminal, this subroutine is terminated and the main flow ( Return to FIG.

After reading the notification information from the terminal, it is determined in step S43 whether or not the notification information is an advertisement request. If the notification information is an advertisement request, an advertisement selection process is executed in step S44. For details of the advertisement selection process, see FIG.
Will be described later. When the advertisement selection processing is completed, the advertisement information and the response information are responded to the ticket gate terminal in step S45.

If the response to the ticket gate terminal has ended, or if the notification information is not an advertisement request in step S43, it is determined in step S46 whether the notification information is an end notification. In step S4
At 8, a notification information extraction process is executed, and the process returns to step S42. When the notification information is the end notification, the advertisement history information processing is executed in step S47 to end the notification information processing, and returns to the main flow (FIG. 11). Details of the advertisement history information processing will be described later with reference to FIG. 14, and details of the notification information extraction processing will be described later with reference to FIG.

FIG. 13 is a flowchart showing an advertisement selection process using the ticket gate terminal as a client, and is a subroutine of step S44 in FIG. In the advertisement selection process, the boarding information indicating whether the user who has inserted the commuter pass into the ticket gate terminal in step S51 is to get on or off is extracted, and in step S52, the user who has inserted the commuter pass is to get on or off. Is determined.

When the user gets on the board, the advertisement information corresponding to the terminal number of the terminal notified from the hanging advertisement information table 14 in FIG.
Advertiser advertisement information database 21 connected to 23
The advertisement information is read from 8, 219, and 220, and stored in the advertisement information storage unit 212 as response advertisement information to the terminal, and this subroutine ends to return to the flow of FIG.

On the other hand, when the user gets off the vehicle, step S5
In step 3, user information such as gender and age is extracted from the information stored in the user information storage unit 215 by the user information processing unit 214, and the current time is extracted in step S54. Next, in step S55, the terminal number is extracted from the terminal information, and in step S56, the terminal position information is extracted from the installed terminal information table 12 of FIG. 4 using the terminal number.

Next, in step S57, the time / personal information table 1 shown in FIG.
1 to extract the advertisement type. For example, the advertisement type is extracted from the time / personal information table 11 in FIG.
At 5:00, if the user is a 46-year-old man, “advertisement-related advertisement” is selected as the advertisement type.

After the above advertisement type is selected, step S
At 58, the advertisement information is selected from the advertisement type table 13 of FIG. 5 using the terminal position information extracted from the installed terminal information table 12, and from the advertisement information database 218, 219, 220 of the advertiser connected to the network 223. The advertisement information is read out and stored in the advertisement information storage unit 212 as response advertisement information to the terminal, and this subroutine is completed, and the flow returns to the flow in FIG.

FIG. 14 is a flowchart showing the advertisement history information processing using the ticket gate terminal as a client.
This is a subroutine of Step S47 of Step 2. In the advertisement history information processing, the advertisement information updated in step S61 is extracted, and the number of advertisement updates is counted in step S62. Next, in step S63, the advertisement fee calculation means 213 stores and stores the advertisement history as advertisement history for use as advertisement history information in advertisement price calculation processing (described later in FIG. 16) and marketing information processing (described later in FIG. 17). After the subroutine ends, the flow returns to the flow of FIG.

FIG. 15 is a flowchart showing the notification information extracting process using the ticket gate terminal as a client.
This is a subroutine of Step S48 of Step 2. In the notification information extraction process, it is determined in step S71 whether the notification information is boarding information indicating whether the user is getting on or off, and if the notification information is boarding information, the notification information is used as boarding information in step S72. Then, the subroutine ends.

If the notification information is not the boarding information, it is determined in step S73 whether or not the notification information is user information. If the notification information is user information, step S73 is executed.
At 74, the user information processing means 214 stores the notification information in the user information storage means 215 as user information, and the subroutine ends.

If it is determined in step S73 that the notification information is not user information, it is determined in step S75 whether the notification information is terminal information such as a terminal number, and if the notification information is terminal information such as a terminal number. For example, in step S76, the information is stored as terminal information, and this subroutine is completed, and the flow returns to the flow in FIG. When the notification information is not the terminal information, it means that there is no corresponding notification information, and the process is terminated.

As described above, the notification information processing in step S31 in FIG. 11 can be executed by the processing in FIGS. Next, the advertisement fee calculation process (step S33 in FIG. 11) will be described.

FIG. 16 is a flowchart showing the advertisement fee calculation process in the information management device 210, which is a subroutine of step S33 in FIG. In the advertisement fee calculation process, first, at step S81, the advertisement history information obtained by the advertisement posting history process described with reference to FIG.
In step 2, the advertisement update count is extracted. Then, step S
In step S83, advertisement effect information is extracted. In step S84, an advertisement fee is calculated using the advertisement update count and the advertisement effect information.

A method of calculating an advertisement fee using the advertisement update count and the advertisement effect information will be described with reference to FIG. FIG. 17 is a diagram showing an advertisement fee calculation model. FIG. 17 shows the advertisement fee calculating means 213 of the information management device 210.
Are modeled and show the calculation method performed in the advertisement fee calculation processing, and the functions f, h, g parameters 51 to 53,
The switches 54 to 56 and the adder 57 are actually realized by the arithmetic processing of the advertisement fee calculating means 213.

Here, assuming that the number of updates is α and the advertising effect is β, the advertising fee is calculated by the following equation. If the number of updates for only the number of updates is the number of updates, the number of updates is f (α), for example, if the price is 10 yen per insertion fee, then f (α) = α × 10 yen, and the number of updates is 1, If it is 000 times, the advertising fee is 1
It will be 0000 yen.

Further, assuming that the advertising effect advertising fee for only the advertising effect is advertising effect advertising fee = g (β), for example, as an advertising effect, an effect coefficient from 1 to 100 and an effect unit price of 1,000 yen are obtained. , G (β) = β × 1,000 yen, and the effect coefficient becomes, for example, 50,000 yen as 50.

Further, the correlation advertisement fee based on the correlation between the number of advertisement updates and the advertisement effect is: correlation advertisement fee = h (α, β), and the correlation function is h (α, β) = (β ÷ 100) × Assuming α × 1,000 yen, α = 1,000 and β = 50, as described above, result in 500,000 yen.

The advertising fee C (f, g, h) = f + g + h, which is the sum of the above amounts, is calculated. As a result, 560,000 yen is calculated as the advertising fee.

Here, in the case of a medium-print advertisement at the time of boarding, the advertisement content is fixed for each ticket gate terminal, and the advertisement for each station at the time of getting off is selected according to the user information. For example, 50 is used, but when the advertisement displayed on the commuter pass is for the store in use at the advertiser server at the disembarkation station, the advertiser server sends the information management device 2
The effect coefficient from 1 to 100 may be calculated by notifying 10 and counting the number.

Next, marketing information processing will be described. FIG. 18 is a flowchart showing marketing information processing in the information management device 210, which is a subroutine of step S36 in FIG. This marketing information processing is executed by the marketing processing means 216.

In the marketing information processing, first, user information is extracted in step S91, and personal information such as sex and age of the user is extracted in step S92. Then
In step S93, the advertisement history information is extracted, and in step S9
At step 4, a predetermined statistical process is executed.

This statistical processing is based on the user information, for example, statistical processing of the number of users by gender at the station where the ticket gate terminal is installed, the user status by age and time zone, and the above-described advertisement history information processing. As described in the advertisement effect calculation, the gender and the age-related usage status of the advertisement are statistically processed for each advertisement type.

The result of the statistical processing is stored in the marketing information storage means 217 by the marketing processing means 216 in step S95, and this subroutine is completed to return to the flow of FIG. The processed marketing information is notified to the advertiser server according to the marketing information request.

As described above, the advertisement display management system according to the present embodiment includes the information storage and display media 101, 102, 10
3, terminals 104, 105, 106, information management device 11
0, an advertisement information database 118, 119, 120, 121 storing a plurality of types of advertisement information, and networks 122, 123, and terminals 104, 105, 1
06 is medium information reading means 107, medium information processing means 1
08, and a display information updating unit 109. The information management device 110 includes an advertising information selecting unit 111, an advertising fee calculating unit 113, a user information processing unit 114, and a marketing processing unit 116, and further includes an advertising information storing unit 112. , A user information storage unit 115 for storing user information, and a marketing information storage unit 117, and the advertisement information selection unit 111 corresponds to the user information storage unit 115 based on the information read from the information storage display medium. The user information is read, and the advertisement information databases 118, 119, 120, and 12 are read based on the user information.
1 is selected and the display information updating means 1 is selected.
09 updates the advertisement information displayed on the information storage and display medium with the selected advertisement information,
Advertisement fee is calculated according to the advertising effect based on the predetermined calculation method, so the advertisement can be selectively displayed according to the conditions such as time of use, place of use, etc. Advertising fee can be calculated.

In particular, in a commuter pass, a ticket gate terminal, and an information management system, the most effective advertisement can be selected and displayed depending on the arrangement position of the ticket gate used by the user, and furthermore, an advertisement corresponding to the advertisement effect can be selected. Fees can be calculated. Further, since the advertisement can be selected based on the user information or the like stored in the commuter pass, an advertisement effect corresponding to the user can be expected. For example, as shown in FIG. 7 (A), after being inserted into or removed from the ticket gate at the time of boarding, a publishing advertisement that attracts the user's interest is displayed while riding, and as shown in FIG. After the insertion / removal, the store information near the ticket gate of the station where the user gets off is displayed. In this display, since appropriate advertisement information is selected according to the user's personal information and time information,
High advertising effects can be expected.

Second Embodiment FIG. 19 is a diagram showing a configuration of an advertisement display management system according to a second embodiment of the present invention. The advertisement display management system according to the present embodiment is an example applied to a system of an attraction ticket for an amusement park, an attraction entrance terminal, and an information management device. In FIG. 19, an attraction ticket, an attraction entrance terminal, and an information management system include attraction tickets 301, 302, 3
03 (portable storage medium), attraction entrance terminal 30
4, 305, 306 (terminals), an information management device 310, advertisement information databases 318, 319, 320 (advertisement information storage means), an entrance processing server 321, and networks 322, 323.

Attraction tickets 301, 302,
Reference numeral 303 denotes a personal terminal having a storage medium inside an attraction ticket such as a magnetic card or a memory card, a card using visible information such as an attraction ticket for an amusement park, a lift ticket for a ski resort, or a display medium made of paper alone. It is. In addition, an area where an advertisement can be displayed is provided.

Attraction tickets 301, 302,
303 further includes a display area capable of displaying an advertisement, uses a rewritable, for example, sheet-like heat-sensitive material in the display area, and displays visible information such as characters and figures by a thermal head; This is made rewritable. A specific example will be described later with reference to FIG.

Attraction entrance terminals 304, 305,
306 denotes the attraction tickets 301 and 30
Means for detecting this by inserting 2,303, and in the case of a medium having a storage unit, making it possible to read or write (including updating), and updating information to the above-mentioned updatable display area Having. For example, it is a ticket gate of a station, a ticket terminal of an amusement park, or a shopping card terminal represented by a POS system, and is connected to the network 322.

Attraction entrance terminals 304, 305,
Reference numeral 306 includes an attraction ticket information reading unit 307, an attraction ticket information processing unit 308, and a display information updating unit 309 (updating unit) for performing the above processing. The display information updating means 309
The above-described medium display area can be rewritten. For example, a display update having, but not limited to, a thermal head is performed.

The networks 322 and 323 are the Internet, a public line, and a wireless communication network, and include attraction entrance terminals 304, 305, and 306, an information management device 310, and advertisement information databases 318, 319, and 32.
0, enables information communication between the entrance processing servers 321. Further, the network 322 and the network 323 may be the same.

The information management device 310 comprises an advertisement information selection means 311, an advertisement fee calculation means 313, a user information processing means 314, and a marketing processing means 316, and further includes an advertisement information storage means 312, a user information storage means 315, A marketing information storage unit 317 is provided. The advertisement information storage unit 312 includes a network 323
It may be equipped with a function of accumulating advertisement information sent through the Internet, and may include an advertisement database.

FIG. 20 is a diagram showing the attraction position information table 21 stored in the information management device 310, and FIG.
FIG. 1 shows an attraction waiting time table 22 stored in the information management device 310. FIG. 22 shows an attraction advertisement table 23 stored in the information management device 310.
FIG. 23 is a diagram showing the event information table 24 stored in the information management apparatus 310. FIG.
FIG. 4 is a diagram showing an attraction arrangement position.

The attraction position information table 21 shown in FIG. 20 stores three other attractions close to the referenced attraction in order. For example, attractions near the attraction A are, in order, attraction B, attraction C, and attraction E (FIG. 2).
4), it is shown that the user of the attraction A is close to the attraction B in position.

The attraction waiting time table 22 of FIG. 21 stores the attraction time of each attraction. This waiting time information is updated as needed. The attraction advertisement table 23 in FIG. 22 stores a selected attraction to be selected next corresponding to a used attraction and a waiting time thereof as a table. The attraction advertisement table 23 stores, for each attraction, a selected attraction that is a near attraction obtained from the attraction position information table 21 of FIG. 20 and a waiting time of the selected attraction obtained from the attraction waiting time table 22 of FIG. I do.

The event information table 24 shown in FIG.
Event information such as “parade”, “sale event”, and “event C” are stored together with the start time. Hereinafter, the operation of the advertisement display management system configured as described above will be described.

The present embodiment is an example in which the advertisement display management system is applied to an attraction ticket, an attraction entrance terminal, and an information management system. The operation when displaying the advertisement information on the attraction ticket will be described.

FIG. 25 shows an attraction ticket 30.
FIG. 25 is a diagram showing a display example of 1, 302, and 303, and FIG.
(A) is a display example before entering the attraction, FIG. 25 (B)
Is a display example after entering the attraction. In FIG.
The attraction ticket 301 among the attraction tickets 301, 302, and 303 is shown as a representative.

Attraction tickets 301, 302,
303 is an effective date, user information for distinguishing an adult / child,
A magnetic recording unit (not shown) for storing usage frequency information;
In addition, as shown in FIG.
01a (display unit capable of displaying advertisement information).

Attraction entrance terminals 304, 305,
306 are installed at the attractions A to E, respectively, as shown in FIG.
22. An admission processing server 321 owned by the amusement park is connected to the network 322.
Attraction processing is performed for attraction-specific tickets inserted into and removed from the attraction entrance terminal.

An information management device 310 is further connected to the network 322. The information management device 310 receives a notification from the attraction entrance terminal when an attraction ticket is inserted into or removed from the attraction entrance terminal, responds with response information, and is connected to the network 323. Advertisement information database 3
18, 319, and 320, the advertisement information is taken out, stored in the advertisement information storage means 312, and responded to the attraction entrance terminal. If the notification information from the attraction entrance terminal is user information, the user information processing means 3
14 to the user information storage means 315.

The marketing processing means 31 utilizes the user information stored in the user information storage means 315.
6, statistical processing of the user's statistical information for each attraction, for example, the usage status of children and the usage status of adults, is performed, and this can be used as marketing information.

FIG. 26 is a flowchart showing terminal-specific processing in the attraction entrance terminal, and corresponds to the subroutine of step S3 in the main flowchart of FIG. The attraction entrance terminal 304 detects that the attraction ticket 301 has been inserted, and after reading the medium information by the attraction ticket information reading means 307, performs the terminal-specific processing described below.

First, in step S101, it is determined whether or not the information storage and display medium is an attraction ticket.
At 102, the number of remaining tickets is extracted. If the medium is not an attraction ticket, error processing is performed in step S105, and the present subroutine ends.

In step S103, it is determined whether or not the remaining frequency of the attraction ticket is equal to or more than the required frequency. For example, if 100 attraction is required to enter the attraction, it is determined whether the remaining frequency is 100 or more.

If the remaining frequency is not greater than the required frequency, error processing is performed in step S105 and this subroutine is terminated, and the remaining frequency is greater than the required frequency, for example, if the residual frequency is 1,
If it is determined that there are 000 frequencies, the required frequency, in this case, 100 frequencies is subtracted from the residual frequency in step S104, and 900 is obtained.
The subroutine ends with the frequency set as the update frequency, and returns to the main flow (FIG. 8).

Returning to the main flow of FIG. 8, when the terminal-specific processing (FIG. 26) is finished, it is determined in step S4 whether or not there is an error. If there is an error, the processing is ended. In step S5, the information of the adult / child and the frequency information are notified to the medium information management device 310 as the medium information, that is, the user information. Next, in step S6, an end notification indicating the end of the information notification is notified.

After the information notification from the attraction ticket terminal, the response information processing (FIG. 10) from the information management device 310 is executed in step S7. This response information processing
As described with reference to FIG. 10, the description will be made once again from the viewpoint of response information processing as an attraction entrance terminal.
In the response information processing of FIG.
Reads the response information from the information management device 310, and determines in step S22 whether the response information is advertisement information.

If the response information is advertising information, here, if it is attraction waiting time information or event start information, the response information is read in step S23, the advertising information on the medium is rewritten in step S24, and the next The process returns to step S21 to read the response information.

If the response information is not advertisement information, it is determined in step S25 whether the response information is medium storage information, in this case, frequency information. If the response information is medium storage information, the medium storage information is determined in step S26. Read, step S2
After updating the frequency information in step 7, the process returns to step S21 to read the next response information.

If the response information is not the medium storage information, it is determined in step S28 whether or not the response is an end response. If the response information is an end response, the process is terminated. Skip the reading and return to the main flow (FIG. 8).

Returning to FIG. 8, when the response information processing (step S7) is completed, the medium is swept out in step S8, and the processing of the main flow ends. On the other hand, the processing in the information management device 310 is almost the same as the processing in FIG. That is, in the information management apparatus 310, first, the notification information processing (step S31) is executed by the advertisement information selection unit 311. Since the details of the notification information processing are the same as those of the ticket gate according to the first embodiment described above,
Description is omitted. When the notification information processing (step S31) ends, a step of executing month-end processing is performed. In this embodiment, however, this step is omitted because the attraction information is the advertisement information.

If the month-end processing is not required, it is determined in step S35 whether there is a marketing information request. If there is a marketing information request, marketing information is executed by the marketing processing means 316 in step S36. As for the marketing information request, the information stored in the marketing information storage unit 317 is returned to the entrance processing server 321 via the network 322 based on the request notification from the entrance processing server 321.

The notification information processing in the information management device 310 is performed in steps S44 and S48 in FIG.
Are executed in place of the advertisement selection processing of FIG. 27 and the notification information extraction processing of FIG. 28, respectively.

FIG. 27 is a flowchart showing an advertisement selection process using the attraction entrance terminal as a client, and corresponds to the subroutine of step S44 in FIG. In the advertisement selection process, first, at step S111, attraction information representing an attraction to be used by the user who has inserted the attraction ticket into the attraction entrance terminal is extracted, and at step S112 the terminal notified from the attraction information table 21 of FIG. The attraction whose position is close to the installed attraction is selected in the order of closest attraction. The positional relationship between the attractions is shown in FIG.

Next, the selected attraction waiting time is extracted from the attraction selected in step S113 by using the attraction waiting time table 22 in FIG. 21, and in step S114, the used attraction, the selected attraction and the waiting time of the selected attraction are shown in FIG. Is stored in the attraction advertisement table 23.

Next, the current time information is extracted in step S115, and the event with the latest event start time is selected from the time information extracted in step S116 using the event information table 24 of FIG. Then, in step S117, the attraction waiting time and the event start information are used as response advertisement information to the terminal as the advertisement information storage means 3.
12 and the subroutine is completed to return to the flow of FIG.

Advertisement selection processing of FIG. 12 (step S44)
Is completed, the advertisement information and the response information are responded to the attraction entrance terminal in a step S45.

FIG. 28 is a flowchart showing the notification information extraction processing using the attraction entrance terminal as a client, and corresponds to the subroutine of step S48 in FIG. In the notification information extraction process, it is determined whether or not the notification information is the attraction information that the user intends to use in step S121.
In step S122, the notification information is stored as the attraction information, and the present subroutine ends.

If the notification information is not the attraction information, it is determined in step S123 whether the notification information is the user information. If the notification information is the user information, the notification information is converted to the user information in step S124. And stored as user information in the user information storage means 315 by the user information processing means 314.

Next, marketing information processing in an attraction ticket will be described. The marketing information processing in the information management apparatus 310 is as described with reference to FIG. 18, but will be described once again from the viewpoint of marketing information processing as an attraction entrance terminal.

Marketing information processing executed by the marketing processing means 316 (step S3 in FIG. 11)
In 6), first, user information is extracted in step S91, and personal information such as whether the user is an adult or a child is extracted in step S92. Next, advertisement history information is extracted in step S93, and statistical processing is executed in step S94.

This statistical processing is based on the user information, for example, the usage status of children and the usage status of adults for each attraction.
Statistical processing of attraction usage status by time zone. The result of the statistical processing is transmitted to the marketing information storage unit 3 by the marketing processing unit 316 in step S95.
17 and the processing is completed, and the process returns to the main flow (FIG. 11). The marketing information is notified to the entrance processing server 321 according to the marketing information request.

As described above, in the present embodiment, in the attraction ticket, the attraction entrance terminal, and the information management system, it is possible to display the advertisement of the attraction near the attraction used by the user and the waiting time. It is possible to expect a useful advertising effect for the person. For example, the display before entering the attraction shown in FIG. 25 (A) shows the display after entering the attraction.
The display example is shown in FIG. 5 (B), and it is possible to know an attraction and a waiting time of a nearby place. In addition, since the remaining use frequency after use and event information based on time information are also displayed, it is possible to expect a high advertising effect.

Third Embodiment FIG. 29 is a diagram showing a configuration of an advertisement display management system according to a third embodiment of the present invention. The advertisement display management system according to the present embodiment is an example applied to a shopping card, a shopping card terminal, and an information management device system.

In FIG. 29, the shopping card, the shopping card terminal and the information management system
1, 402, 403 (portable storage medium), shopping card terminals 404, 405, 406 (terminal), information management device 41
0, an advertisement information database 418, 419, 420 (advertisement information storage means), an entrance processing server 421, and networks 422, 423.

The shopping cards 401, 402, and 403 are
For example, a shopping card such as an IC card, a magnetic card, a memory card, an identification card, a cash card, a medium having a storage unit therein, such as a shopping card, a card using visible information or a display medium simply using paper, a mobile information terminal, a mobile phone, It is a personal terminal having a display unit. In addition, the present invention includes a medium having an area capable of displaying an advertisement, which is not limited thereto.

The shopping cards 401, 402, and 403 are
In addition, it has a display area where advertisements can be displayed,
A rewritable, for example, sheet-like heat-sensitive material is used in the display area, and visible information such as characters and figures is displayed by a thermal head and can be rewritten. A specific example will be described later with reference to FIG. Each of the card terminals 404, 405, and 406 is installed in a different store in a shopping street, and is connected to a network 422 using a public line.

Shopping card terminals 404, 405, 406
Means that the shopping card information reading means 4
07, a shopping card information processing means 408, and a display information updating means 409 (updating means). The display information updating means 409 is capable of rewriting the above-mentioned medium display area, and performs display updating having, for example, a thermal head, but is not limited thereto.

The networks 422 and 423 are the Internet, a public line, and a wireless communication network. The shopping card terminals 404, 405, and 406, the information management device 41
0, which enables information communication among the advertisement information databases 418, 419, 420 and the entrance processing server 421. Also, the network 422 and the network 423
May be equal.

The information management device 410 comprises an advertisement information selection means 411, an advertisement fee calculation means 413, a user information processing means 414, and a marketing processing means 416, and further includes an advertisement information storage means 412, a user information storage means 415, A marketing information storage unit 417 is provided. The advertisement information storage unit 412 includes a network 423
It may be equipped with a function of accumulating advertisement information sent through the Internet, and may include an advertisement database.

FIG. 30 is a diagram showing the usage status table 31 stored in the information management device 410, FIG. 31 is a diagram showing the user management table 32 stored in the information management device 410, and FIG. FIG. 33 shows the advertisement information table 33 stored in the device 410, and FIG.
FIG. 6 is a diagram showing an advertisement usage count table stored in 0.

The usage status table 31 of FIG. 30 shows “current advertisement number” and “store” as the usage status of each cardholder.
“Usage amount” and “updated advertisement number” are stored. The “current advertisement number” and the “updated advertisement number” are numbers indicating advertisement information such as an advertiser (store name), and as shown in the advertisement information table 33 of FIG. 32, for example, the advertisement number “1” corresponds to the advertisement information “ AA fruit and vegetable store "and the advertisement number" 2 "indicate the advertisement information" BB clothing store ". Although the details will be described later, by referring to the advertisement information in the advertisement information table 33 and reading the advertisement information from the advertisement information databases 418, 419 and 420 of the advertisers connected to the network 423, the advertisement as shown in FIG. Information is displayed.

The user management table 32 of FIG. 31 stores “number of uses this month”, “usage amount”, and “points corresponding to the amount of use” for each card holder. The advertisement usage count table 34 in FIG. 33 stores “display usage count” corresponding to the advertisement number. The user management table 32 and the advertisement frequency table 34 are used for calculating an advertisement fee and an advertisement effect.

Hereinafter, the operation of the advertisement display management system configured as described above will be described. This embodiment is an example in which the advertisement display management system is applied to a shopping card, a shopping card terminal, and an information management system. The operation when displaying advertisement information on a shopping card will be described.

FIG. 34 shows shopping cards 401, 402,
FIG. 34A is a diagram illustrating a display example of 403. FIG. 34A is a display example before shopping, and FIG. 25B is a display example after shopping.
FIG. 34 shows the shopping card 401 as a representative of the shopping cards 401, 402, and 403.

The shopping cards 401, 402, 403 are
It has a magnetic recording unit (not shown) for storing user information, card information attached to each card by the card company, points of use, and the like. Display unit).

[0133] The card terminals 404, 405, and 406 are installed in different stores in the shopping street, respectively, and are connected to a network 422 using a public line. The network 422 is connected to a card processing server 421 of a card company that has a contract with the card issuance shopping street. For processing such as withdrawing the purchase amount from a bank, the card processing server 421 is connected to the network. Perform that process.

[0134] The network 422 is further connected to an information management device 410, which receives a notification from the card terminal when a shopping card is inserted into or removed from the card terminal, responds to the response information, and responds to the advertisement connected to the network 423. The advertisement information is extracted from the information databases 418, 419, and 420, stored in the advertisement information storage unit 412, and responded to the card terminal. If the notification information from the card terminal is user information, the user information processing unit 414 stores the information in the user information storage unit 415. At the end of the month, the advertisement fee is calculated by the advertisement fee calculation means 413,
Notify advertisers.

Further, the user information storage means 415
The statistical processing of the user for each shop, for example, the gender and age of the user, is statistically processed by the marketing processing means 416 using the user information stored in the user, and this is provided as the marketing information at the request of the advertiser. .

FIG. 35 is a flowchart showing terminal-specific processing in the card terminal, and corresponds to the subroutine of step S3 in the main flowchart of FIG. When the shopping card 401 is inserted, the card terminal 404 detects this, reads the medium information by the card information reading means 407, and performs the following terminal-specific processing.

First, in step S131, it is determined whether or not the information storage and display medium is a shopping card. If it is a shopping card, user information is extracted in step S132. If the information storage and display medium is not a shopping card, error processing is performed in step S135, and the present subroutine ends.

Then, in step S133, shopping information is extracted, and in step S134, the shop information, the purchased item, and the purchase price information are stored, the subroutine is terminated, and the flow returns to the main flow (FIG. 8). Returning to the main flow of FIG.
When the terminal-specific processing (FIG. 35) is completed, it is determined in step S4 whether or not there is an error. If there is an error, the processing is terminated. Information such as age,
Information such as the terminal installation store information, the purchased item, and the purchase price information is notified to the medium information management device 410. Next, in step S6, an end notification indicating the end of the information notification is notified.

After information notification from the shopping card terminal, response information processing from the information management device 410 (step S7)
Execute After information notification from the card terminal, in step S7, response information processing from the information management device 410 (FIG. 1)
Perform 0). This response information processing is as described in FIG. 10, but will be described again from the viewpoint of response information processing as a card terminal.

In the response information processing of FIG. 10, first, in step S21, response information from the information management device 410 is read, and in step S22, it is determined whether the response information is advertisement information. If the response information is advertisement information, step S23
To read the response information, rewrite the advertisement information in the medium in step S24, and return to step S21 to read the next response information.

If the response information is not advertisement information, it is determined in step S25 whether the response information is medium storage information. If the response information is medium storage information, the medium storage information is read in step S26, and in step S27. After performing the update process, the process returns to step S21 to read the next response information.

If the response information is not the medium storage information, it is determined whether or not the response is an end response in step S28. If the response information is an end response, the process is terminated. Skip the reading and return to the main flow (FIG. 8).

Returning to FIG. 8, when the response information processing (step S7) ends, the medium is swept out in step S8, and the processing of the main flow ends. On the other hand, the processing in the information management device 410 is almost the same as the processing in FIG. That is, in the information management apparatus 410, the advertisement information selecting means 411 first executes the notification information processing (step S31). Since the details of the notification information processing are the same as those of the ticket gate according to the first embodiment described above,
Description is omitted.

When the notification information processing (step S31) is completed, it is determined in step S32 whether or not the month-end processing is to be executed. If the month-end processing is required, in step S33 the advertisement charge calculation means 413 calculates the advertisement charge. The processing is executed, and in step S34, the advertisement fee based on the processing result is notified to the advertiser server.

In this case, the advertiser server is the same as the advertisement information database 418, 419, 420 of the personal computer owned by the name store, so that the fee notice is notified to these databases.

If the month-end processing is not required, it is determined in step S35 whether there is a marketing information request. If there is a marketing information request, marketing information is executed by the marketing processing means 416 in step S36. The marketing information request is sent to the advertiser server, that is, the advertisement information database 4.
The information stored in the marketing information storage unit 417 is returned to the advertiser server via the network 423 based on the request notification from 18, 419, 420.

The notification information processing in the information management device 410 is performed in steps S44 and S48 in FIG.
Are executed in place of the advertisement selection processing of FIG. 36 and the notification information extraction processing of FIG. 37, respectively. FIG. 36 is a flowchart showing an advertisement selection process using the card terminal as a client, and corresponds to the subroutine of step S44 in FIG.

In the advertisement selection process, first, at step S14
In step 1, user information such as the name of the cardholder who inserted the shopping card into the card terminal is extracted, and in step S142, information on the store and the amount of use is extracted. Then, step S
At 143, the current display advertisement number is extracted. At step S143, the advertisement number to be selected next to the current advertisement number is calculated. At step S144, the updated advertisement information is selected from the advertisement information table 33 of FIG. Next, in step S145, the advertisement information is read from the advertisement information database 418, 419, 420 of the advertiser connected to the network 423, and stored in the advertisement information storage unit 412 as the response advertisement information to the terminal.

Next, in step S146, the usage status table 31 in FIG. 30 is updated from the extracted information, in step S147, the number of usages and usage amount in this month in the user management table 32 in FIG. 31 are updated, and in step S148, the usage amount Add points according to.

Next, when the current advertisement number in the use status table 31 of FIG. 30 matches the use shop in step S149, the use points are further added. These usage points can be exchanged for merchandise provided by the shopping mall after obtaining certain points. Further, the points may be configured so that the user can receive a discount from the purchase price.

Next, in step S150, the advertisement use frequency table 34 shown in FIG. 33 is updated for use in calculating an advertisement effect described later, and in step S151, the use points are stored as response information, and this subroutine is completed. Return.

The advertisement selection process of FIG. 12 (step S44)
Is completed, the advertisement information and the response information are responded to the card terminal in a step S45. Step S4 in FIG.
7 is the following processing in the case of the present embodiment.

In FIG. 14, first, the advertisement information updated in step S61 is extracted, and the number of advertisement updates is counted in step S62. Next, in step S63, the advertisement fee is calculated as advertisement posting history by the advertisement fee calculation means 413 and used as advertisement history information in marketing information processing in step S63, and the process returns to the subroutine in FIG.

FIG. 37 is a flowchart showing notification information extraction processing using a shopping entrance terminal as a client.
This corresponds to the subroutine of step S48 in FIG. If the notification information is not shopping information, it is determined whether or not the notification information is user information in step S123, and if the notification information is user information, this notification information is stored as user information in step S124. At the same time, the user information is stored in the user information storage unit 315 by the user information processing unit 314 as user information.

In the notification information extraction processing, step S161
It is determined whether or not the notification information is user store information. If the notification information is user store information, the notification information is stored as user store information in step S162, and the present subroutine ends. If the notification information is not the store information, step S16
In step 3, it is determined whether the notification information is usage amount information. If the notification information is usage amount information, the information is stored as usage amount information in step S164, and the present subroutine ends.

If the notification information is use amount information in step S163, it is determined whether or not the notification information is user information in step S165. If the notification information is user information, the process proceeds to step S166. This notification information is stored as user information and the user information processing means 41
4, the user information is stored in the user information storage means 415 as user information.

[0157] Next, the advertisement fee calculation processing for a shopping card will be described. The advertisement fee calculation process in the information management device 410 is as described with reference to FIG. 16, but will be described once again from the viewpoint of the advertisement fee calculation process as a shopping card terminal.

In the advertisement fee calculation process (step S33), first, at step S81, the advertisement history information obtained by the advertisement posting history process described with reference to FIG. 14 is extracted, and at step S82, the advertisement update count is extracted. Next, step S83
The advertisement effect information is extracted in step S84. In step S84, the advertisement fee is calculated by using the advertisement update count and the advertisement effect information. The subroutine is completed, and the process returns to the flow in FIG.

[0159] A method of calculating an advertisement fee by using the advertisement update count and the advertisement effect information will be described. The advertisement fee calculation method is almost the same as the advertisement fee calculation in the commuter pass processing described with reference to FIG. 17, and a description thereof will be partially omitted. The number of updates for only the number of advertisement updates The advertisement fee is 500 updates, 1 case 5
0 yen is 25,000 yen.

[0160] The advertising effect advertising fee for only the advertising effect is
The effect unit price is 1,000 yen and the effect coefficient is 50, 50,
000 yen. Further, the correlation advertisement fee is 25,000 yen, with the correlation fee being 100 yen. By summing the above amounts, 100,000 yen is calculated as the advertisement fee.

In the above-described example, the discount service is realized by using the shop of the advertisement displayed on the shopping card. A discount service may be provided. Hereinafter, an example in which the advertisement fee is returned to the user by utilizing the fact that the number of times the advertisement is updated can be counted will be described.

For example, if the advertiser's store has paid an advertisement renewal fee and an advertising effect advertisement fee by the calculation means as the advertisement fee, it is assumed that the advertisement renewal fee is 100 yen × the number of updates.

Of the 100 yen, 50 yen is a discounted amount when the advertisement is updated, that is, when the user makes a purchase using the card. Further, in this case, the advertisement information management device 410 notifies the terminal of the store used by the user of the discount permission and records the discount permission in the advertisement information management device 410.
With such a configuration, not only can the number of card users be expected to increase, but also a portion of the advertising fee can be returned to the store where one terminal is installed, and an increase in the number of terminal installation stores can be expected.

Next, marketing information processing in a shopping card will be described. The marketing information processing in the information management apparatus 410 is the same as that described with reference to FIG. 18, but will be described again from the viewpoint of marketing information processing as a shopping card terminal.

Marketing information processing executed by the marketing processing means 416 (step S3 in FIG. 11)
In 6), first, user information is extracted in step S91, and personal information such as whether the user is an adult or a child is extracted in step S92. Next, advertisement history information is extracted in step S93, and statistical processing is executed in step S94.

In this statistical processing, for example, the number of users in each shop, the usage state at the time of displaying an advertisement, and the like are statistically processed from the shop information and the user information, and the advertisement effect can be calculated. The result of the statistical processing is stored in the marketing information storage means 417 by the marketing processing means 416 in step S95, and the processing is completed. The main flow (FIG. 11)
Return to Further, the marketing information is notified to the entrance processing server 421 according to the marketing information request.

Here, in each of the above embodiments, only the advertisement to be updated is selected, but it goes without saying that a plurality of advertisements may be updated under the same condition. Also, when multiple advertisements are selected under the same conditions, the configuration may be such that the advertisement is selected by a terminal or a random number generator in the information management device. It is good also as a structure to make it.

Further, in each of the above embodiments, the configuration in which the personal information of the user is read from the information storage / display medium has been described as an example. However, information unique to the medium, for example, a card ID is read from the information storage / display medium. The personal information may be managed in an information management device.

Note that the advertisement display management system of the present invention
It is needless to say that the present invention is not limited to the above-described embodiment, and that various modifications can be made without departing from the scope of the present invention. For example, the present invention can be applied to the network server as described above, but is not limited thereto, and is applicable to all systems. Further, although the name of the advertisement display management system is used in the present embodiment,
This is for convenience of explanation, and may be an advertisement system, an advertisement display system, a card issuing device, or the like.

Further, in each of the embodiments, the information terminal is
Although examples of application to a dedicated terminal, a computer, and a portable information terminal have been described, any information processing device that provides or acquires information may be used. It may be incorporated as a data communication function of a portable information terminal such as a PDA or a personal computer, and any type of stored information may be used. Further, the types of the control device and the storage device of the system constituting the server and the client, the types of data stored in the database, and the like are not limited to the above-described embodiments.

In the advertisement display management system described above,
It is also realized by a program for causing this processing device to function. This program is stored in a computer-readable recording medium. In the present invention, as the recording medium, the main memory itself may be a program medium, or a program reading device is provided as an external storage device, and the program medium can be read by inserting a recording medium into the program reading device. You may. In any case, the stored program is CP
The program may be accessed and executed by U, or in any case, the program may be read, and the read program may be downloaded to a program storage area (not shown) to execute the program. It may be. It is assumed that this download program is stored in the main unit in advance.

Here, the program medium is a recording medium configured to be separable from the main body. For example, in addition to a PC card (step SRAM card), a tape system such as a magnetic tape or a cassette tape, a floppy (registered trademark)
Magnetic disk and CD-R such as disk and hard disk
Disk system of optical disk such as OM / MO / MD / DVD, card system such as IC card (including memory card) / optical card, or mask ROM, EPROM, EEP
A fixed medium including a semiconductor memory such as a ROM or a flash ROM may be a medium that carries a program.

Further, in the present embodiment, since the system configuration is such that a communication network including the Internet can be connected, a medium that carries the program in a fluid manner such that the program is downloaded from the communication network may be used. . When the program is downloaded from the communication network as described above, the download program may be stored in the main device in advance, or may be installed from another recording medium. Further, the content stored in the recording medium is not limited to a program, but may be data.

[0174]

As described above in detail, according to the present invention, an advertisement can be selectively displayed according to conditions such as a use time zone and a use place. Advertising fees can be calculated.

Further, since the advertisement is selected based on the user information or the like stored in the information storage / display medium, an advertisement effect corresponding to the user can be expected. Further, since the advertisement is selected based on the time information, an advertisement effect according to the time can be expected.

[0176] Further, since the advertisement can be selected based on the position information, it is possible to expect an advertisement effect according to the place. Further, the advertisement fee can be calculated from the advertisement effect according to the number of times of advertisement display, and the advertisement fee can be calculated from the advertisement effect according to the advertisement usage status.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating a configuration of an advertisement display management system according to a first embodiment of this invention.

FIG. 2 is a diagram illustrating an example in which the advertisement display management system according to the present embodiment is applied to a system configuration of a commuter pass, a ticket gate terminal, and an information management device.

FIG. 3 is a diagram showing a time / personal information table stored in the information management device of the advertisement display management system of the present embodiment.

FIG. 4 is a diagram showing a terminal installation information table stored in an information management device of the advertisement display management system according to the present embodiment.

FIG. 5 is a diagram showing an advertisement type table stored in the information management device of the advertisement display management system according to the present embodiment.

FIG. 6 is a diagram showing a hanging advertisement information table stored in the information management device of the advertisement display management system of the present embodiment.

FIG. 7 is a diagram showing a display example of a commuter pass in the advertisement display management system of the present embodiment.

FIG. 8 is a main flowchart showing processing in a terminal of the advertisement display management system according to the present embodiment.

FIG. 9 is a flowchart showing terminal-specific processing in the ticket gate terminal of the advertisement display management system of the present embodiment.

FIG. 10 is a flowchart showing terminal response information processing in the ticket gate terminal of the advertisement display management system according to the present embodiment.

FIG. 11 is a main flowchart showing processing in the information management device of the advertisement display management system of the present embodiment.

FIG. 12 is a flowchart illustrating notification information processing in the information management device of the advertisement display management system according to the present embodiment.

FIG. 13 is a flowchart illustrating an advertisement selection process using the ticket gate terminal of the advertisement display management system according to the present embodiment as a client.

FIG. 14 is a flowchart showing advertisement history information processing using the ticket gate terminal of the advertisement display management system of the present embodiment as a client.

FIG. 15 is a flowchart showing notification information extraction processing in the advertisement display management system according to the present embodiment using a ticket gate terminal as a client.

FIG. 16 is a flowchart showing an advertisement fee calculation process in the information management device of the advertisement display management system of the present embodiment.

FIG. 17 is a diagram illustrating an advertisement fee calculation model of the advertisement display management system according to the present embodiment.

FIG. 18 is a flowchart showing marketing information processing in the information management device of the advertisement display management system of the present embodiment.

FIG. 19 is a diagram illustrating a configuration of an advertisement display management system according to a second embodiment of this invention.

FIG. 20 is a diagram showing an attraction position information table stored in the information management device of the advertisement display management system of the present embodiment.

FIG. 21 is a diagram showing an attraction waiting time table stored in the information management device of the advertisement display management system of the present embodiment.

FIG. 22 is a diagram showing an attraction advertisement table stored in the information management device of the advertisement display management system of the present embodiment.

FIG. 23 is a diagram showing an event information table stored in the information management device of the advertisement display management system according to the present embodiment.

FIG. 24 is a diagram showing an attraction arrangement position of the advertisement display management system according to the present embodiment.

FIG. 25 is a diagram illustrating a display example of an attraction ticket of the advertisement display management system according to the present embodiment.

FIG. 26 is a flowchart illustrating terminal-specific processing in an attraction entrance terminal of the advertisement display management system according to the present embodiment.

FIG. 27 is a flowchart showing an advertisement selection process using the attraction entrance terminal of the advertisement display management system according to the present embodiment as a client.

FIG. 28 is a flowchart illustrating notification information extraction processing in which the attraction entrance terminal of the advertisement display management system according to the present embodiment is used as a client.

FIG. 29 is a diagram illustrating a configuration of an advertisement display management system according to a third embodiment of this invention.

FIG. 30 is a diagram showing a usage status table stored in the information management device of the advertisement display management system of the present embodiment.

FIG. 31 is a diagram showing a user management table 32 stored in the information management device of the advertisement display management system according to the present embodiment.

FIG. 32 is a diagram showing an advertisement information table stored in the information management device of the advertisement display management system according to the present embodiment.

FIG. 33 is a diagram showing an advertisement use frequency table stored in the information management device of the advertisement display management system of the present embodiment.

FIG. 34 is a diagram showing a display example of a shopping card of the advertisement display management system of the present embodiment.

FIG. 35 is a flowchart showing terminal-specific processing in the card terminal of the advertisement display management system of the present embodiment.

FIG. 36 is a flowchart illustrating an advertisement selection process using the card terminal of the advertisement display management system according to the present embodiment as a client.

FIG. 37 is a flowchart showing notification information extraction processing in which the attraction entrance terminal of the advertisement display management system according to the present embodiment is used as a client.

[Explanation of symbols]

11 Time / Personal Information Table 12 Terminal Installation Information Table 13 Advertising Type Table 14 Hanging Advertising Information Table 21 Attraction Position Information Table 22 Attraction Waiting Time Table 23 Attraction Advertising Table 24 Event Information Table 31 Usage Status Table 32 User Management Table 33 Advertising Information table 34 Advertisement use count table 101, 102, 103 Information storage and display medium (portable storage medium) 104, 105, 106 Terminal 110, 210, 310, 410 Information management device 111, 211, 311, 411 Advertising information selection means 112 , 212, 312, 412 Advertisement information storage means 113, 213, 313, 413 Advertisement fee calculation means 114, 214, 314, 414 User information processing means 115, 215, 315, 41 User information storage means 116,216,316,416 marketing processing means 117,217,317,417 marketing information storing means 118,119,120,121,218,219,2
20, 318, 319, 320, 418, 419, 42
0 advertisement information database (advertisement information storage means) 122, 123, 222, 223, 322, 323, 4
22, 423 Network 201, 202, 203 Commuter pass (portable storage medium) 201a Advertising display area (display section capable of displaying advertisement information) 204, 205, 206 Ticket gate terminal 218, 219, 220 Advertising information database 221 Ticket inspection process Servers 301, 302, 303 Attraction ticket (portable storage medium) 301a Advertising display area (display section capable of displaying advertisement information) 304, 305, 306 Attraction entrance terminal 321 Entry processing server 401, 402, 403 Shopping card (portable Storage medium) 401a advertisement display area (display section capable of displaying advertisement information) 404, 405, 406 shopping card terminal 421 entrance processing server

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 340 G06F 17/30 340A

Claims (11)

[Claims] 1. A portable storage medium having a display unit capable of displaying advertisement information, one or more terminals that read information stored in the portable storage medium, and an information management device that manages the terminal. An advertisement information management system comprising: an advertisement information storage unit that stores a plurality of types of advertisement information; and a selection step of selecting advertisement information stored in the advertisement information storage unit based on information read from the portable storage medium. Means for updating advertisement information to be displayed on the portable storage medium according to the selected advertisement information. 2. A portable storage medium having a display unit capable of displaying advertisement information, one or more terminals that read information stored in the portable storage medium, and an information management device that manages the terminal. An advertisement display management system comprising: a user information storage unit that stores information of a user who uses the portable storage medium; an advertisement information storage unit that stores a plurality of types of advertisement information; Selecting means for reading corresponding user information from the user information storage means on the basis of the received information, and selecting advertisement information stored in the advertisement information storage means based on the user information; Updating means for updating advertisement information displayed on a portable storage medium. 3. A portable storage medium having a display unit capable of displaying advertisement information, one or more terminals that read information stored in the portable storage medium, and an information management device that manages the terminal. An advertisement display management system comprising: a position storage unit that stores position information where the terminal is installed; an advertisement information storage unit that stores a plurality of types of advertisement information; and information read from the portable storage medium. Selecting means for reading out the position information where the portable storage medium is used from the position information storage means based on the position information, and selecting the advertisement information stored in the advertisement information storage means based on the position information; Updating means for updating advertisement information displayed on the portable storage medium with the information. 4. A portable storage medium having a display unit capable of displaying advertisement information, one or more terminals that read information stored in the portable storage medium, and an information management device that manages the terminal. An advertisement display management system comprising: an advertisement information storage unit that stores a plurality of types of advertisement information associated with the terminal number; and an advertisement information storage unit based on a terminal number that has read information from the portable storage medium. An advertisement display management system comprising: a selection unit that selects stored advertisement information; and an update unit that updates advertisement information displayed on the portable storage medium with the selected advertisement information. 5. A timer for calculating time information for updating advertisement information to be displayed on the portable storage medium, wherein the selecting means is configured to determine the time information based on the time information calculated by the time measuring means. The advertisement display management system according to claim 1, wherein the advertisement information stored in the advertisement information storage unit is selected. 6. The advertisement display management system according to claim 1, further comprising an advertisement fee calculating means for calculating an advertisement fee based on a predetermined calculation method. 7. The advertisement fee calculating means counts the posting history of the updated advertising information and stores it as the number of advertisement displays, and the number of advertisement displays using the number of advertisement displays counted by the advertisement history means The advertisement display management system according to claim 6, further comprising: an advertisement frequency effect calculation unit configured to calculate an effect, wherein the advertisement fee is calculated using the advertisement frequency and the advertisement frequency effect. 8. The advertisement usage status management unit, wherein the advertisement fee calculation unit counts the use of the store of the advertisement information displayed on the portable storage medium, and stores it as an advertisement usage status; The advertisement display according to claim 6, further comprising: an advertisement use effect calculation unit that calculates an advertisement use effect using the advertisement use state counted by the management unit, wherein the advertisement fee is calculated using the advertisement use effect. Management system. 9. A portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for updating storage information when the portable storage medium is mounted, and managing the terminals. In an advertisement display management method of an advertisement display management system configured with an information management device, an advertisement information storage step of storing a plurality of types of advertisement information, and a reading step of the terminal reading out information stored in a portable storage medium And a notification step of notifying the read information from the terminal to the information management device; and the information management device selects arbitrary advertisement information from a plurality of types of advertisement information based on the read information. An advertisement display management method, comprising the steps of: selecting an advertisement information to be displayed; and updating the advertisement information displayed on the portable storage medium with the selected advertisement information. 10. A portable storage medium having a display unit capable of displaying advertisement information, one or more terminals that read information stored in the portable storage medium, and an information management device that manages the terminal. An advertisement display management system comprising: an advertisement information storage unit that stores a plurality of types of advertisement information; and a selection step of selecting advertisement information stored in the advertisement information storage unit based on information read from the portable storage medium. And a program for causing a computer to execute an advertisement display management system including means for updating advertisement information to be displayed on the portable storage medium with the selected advertisement information. Recording medium. 11. A portable storage medium having a display unit capable of displaying advertisement information, one or more terminals that read information stored in the portable storage medium, and an information management device that manages the terminal. An advertisement display management system comprising: an advertisement information storage unit that stores a plurality of types of advertisement information; and a selection step of selecting advertisement information stored in the advertisement information storage unit based on information read from the portable storage medium. A program for causing a computer to execute an advertisement display management system, comprising: means for updating advertisement information to be displayed on the portable storage medium with the selected advertisement information.