JP2009032268A - Advertisement display management system, advertisement display management method, and recording medium with advertisement display management program recorded thereon - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provided an advertisement display management system, an advertisement display management method, and a recording medium with an advertisement display management program recorded thereon, for displaying selectively an advertisement according to a condition such as a use time zone and a use place, obtaining a sufficient advertisement effect, and calculating an advertisement fee according to the advertisement effect. <P>SOLUTION: In this advertisement display management system, an advertisement information managing means 111 reads out user information from a user information storage means 115, based on information read from an information storage display medium, selects advertisement information stored in advertisement information databases 118, 119, 120, 121, based on the user information, a display information updating means 109 updates the advertisement information displayed on the information storage display medium by the selected advertisement information, and an advertisement fee calculating means 113 calculates the advertisement fee in response to the advertisement effect, based on a predetermined calculation method. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertisement display management system that displays advertisement information using a portable storage medium such as a card, an advertisement display management method, and a recording medium that records an advertisement display management program.

  Conventionally, as customer management means, a customer ID is stored in a magnetic card or the like possessed by the customer, and the information is read and processed by a magnetic card reader. Japanese Patent Laid-Open No. 6-261032 discloses a device in which a portable transmission device is incorporated in a card possessed by a customer and the card holder's information is acquired wirelessly.

  In addition, the following advertising systems display advertising information using a card.

  In JP-A-5-228253, in addition to an area for recording and displaying game information, a rewritable area for displaying advertisement guidance display, patterns, symbols, etc., and a signal representing the display content are recorded. There is disclosed a recycling card and an issuing device that have a separate magnetic recording area and can change not only game information but also advertisement guidance and card design.

  Japanese Patent Laid-Open No. 2000-92247 discloses a portable recording medium in which an advertiser telephone number and a prepaid frequency are stored, and the advertiser telephone number is read when the portable recording medium is set, and an advertisement is sent to the advertiser system. And a terminal device that receives the advertisement information, the advertisement presenting means, and the billing adjustment means from the advertiser system and presents the advertisement information by the advertisement presenting means, and the terminal device receives the billing received from the advertiser system. An advertising system is disclosed in which a premium is added to a prepaid frequency by communicating with a billing unit of a telephone station by an adjusting unit.

  On the other hand, there are the following advertisement systems that selectively display advertisement information according to customers.

  In Japanese Patent Laid-Open No. 11-52900, there is a customer database that registers customer information in association with a customer ID, an advertisement information table that registers product advertisement information in association with customer information, and an input of a customer ID. Sometimes, the customer information is read by referring to the customer database, the advertisement information table is searched based on the customer information, and the corresponding advertisement information is found and displayed on the screen. Select and display the optimal advertisement based on customer information when purchasing a product or reading the customer ID with a card reader, etc. An advertisement display system for improving the audience rating of advertisements is disclosed.

Such a conventional advertisement display system has the following problems.
In the card issuing device described in JP-A-5-228253, not only game information but also advertisement guidance and card design can be changed, but only advertisements are displayed and cards are used. There is a problem in that the content of the advertisement does not change depending on the place, time, and user, the advertiser cannot expect the advertising effect, and the user does not feel the benefit of the advertisement display.

  In addition, in the advertising system using the portable recording medium described in Japanese Patent Laid-Open No. 2000-92247, not only can the advertisement of the advertiser whose telephone number is recorded on the portable recording medium be displayed, but also when it is set on the terminal In addition, since the advertisement is displayed on the display device installed in the terminal, there is a problem that even if the user sees it, the advertisement is instantaneous and a sufficient effect cannot be obtained.

  On the other hand, the advertisement display system described in Japanese Patent Application Laid-Open No. 11-52900 cannot be used for a prepaid card or a card having no customer ID such as a movie ticket, and is read by a card reader. Since it is displayed only on the display device only at times, a sufficient advertising effect cannot be obtained as described above, and there is a problem that an advertising fee corresponding to the effect cannot be obtained.

  In any case, the conventional system has a problem that it is fixed regardless of the installation conditions such as the installation location and the advertisement time, and sufficient advertisement cannot be obtained.

  The present invention has been made in view of such problems, and can selectively display advertisements according to conditions such as a usage time zone and a usage place, and can obtain a sufficient advertising effect and an advertisement corresponding to the advertising effect. An object of the present invention is to provide an advertisement display management system, an advertisement display management method, and a recording medium on which an advertisement display management program can be recorded.

  The advertisement display management system of the present invention includes a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for reading information stored in the portable storage medium, and information for managing the terminals In an advertisement display management system comprising a management device, advertisement information storage means for storing a plurality of types of advertisement information, and advertisement information stored in the advertisement information storage means based on information read from the portable storage medium Selection means for selecting the update information, and update means for updating the advertisement information displayed on the portable storage medium with the selected advertisement information.

  The advertisement display management system of the present invention includes a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for reading information stored in the portable storage medium, and information for managing the terminals In an advertisement display management system comprising a management device, user information storage means for storing information on a user who uses the portable storage medium, advertisement information storage means for storing a plurality of types of advertisement information, and the portable storage medium Selection means for reading out the corresponding user information from the user information storage means based on the information read out from the user information and selecting the advertisement information stored in the advertisement information storage means based on the user information; and the selected advertisement Update means for updating advertisement information to be displayed on the portable storage medium according to the information.

  The advertisement display management system of the present invention includes a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for reading information stored in the portable storage medium, and information for managing the terminals In an advertisement display management system comprising a management device, position storage means for storing position information where the terminal is installed, advertisement information storage means for storing a plurality of types of advertisement information, and reading from the portable storage medium Selection means for reading out the position information where the portable storage medium was used from the position information storage means based on the information and selecting the advertisement information stored in the advertisement information storage means based on the position information; Update means for updating advertisement information to be displayed on the portable storage medium with the selected advertisement information.

  The advertisement display management system of the present invention includes a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for reading information stored in the portable storage medium, and information for managing the terminals In an advertisement display management system comprising a management device, advertisement information storage means for storing a plurality of types of advertisement information associated with the terminal number, and the advertisement based on the terminal number read from the portable storage medium It is characterized by comprising selection means for selecting the advertisement information stored in the information storage means, and update means for updating the advertisement information displayed on the portable storage medium with the selected advertisement information.

  The advertisement display management system of the present invention further includes a time measuring unit that calculates time information for updating the advertisement information displayed on the portable storage medium, and the selection unit includes the time information calculated by the time measuring unit. Based on this, the advertisement information stored in the advertisement information storage means may be selected.

  The advertisement display management system of the present invention may further include an advertisement fee calculation means for calculating an advertisement fee based on a predetermined calculation method.

  More preferably, the advertising fee calculation means counts the updated advertisement information insertion history and stores it as an advertisement display count, and displays the advertisement using the advertisement display count counted by the advertisement history means. There may be provided advertisement number effect calculating means for calculating a number effect, and an advertisement fee is calculated using the advertisement display number and the advertisement display number effect.

  More preferably, the advertisement fee calculation means counts that the store of advertisement information displayed on the portable storage medium has been used and stores it as an advertisement usage status, and the advertisement usage status There may be provided advertisement use effect calculating means for calculating an advertisement use effect using the advertisement use status counted by the situation management means, and calculating the advertisement fee using the advertisement use effect.

  The advertisement display management system of the present invention includes a portable storage medium having a display unit capable of displaying advertisement information, and one or a plurality of terminals that update storage information when the portable storage medium is attached. In the advertisement display management method of the advertisement display management system comprising the information management device for managing the terminal, an advertisement information storage step for storing a plurality of types of advertisement information, and the terminal is stored in a portable storage medium A reading step for reading the information, a notification step for notifying the information management device from the terminal, and the information management device from a plurality of types of advertisement information based on the read information. A selection step of selecting arbitrary advertisement information; and an update step of updating advertisement information displayed on the portable storage medium by the selected advertisement information. That.

  Furthermore, the present invention provides a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals that read information stored in the portable storage medium, and an information management device that manages the terminals, In the advertisement display management system comprising: advertisement information storage means for storing a plurality of types of advertisement information; and advertisement information stored in the advertisement information storage means based on information read from the portable storage medium A computer-readable recording medium storing a program for causing a computer to execute an advertisement display management system comprising selection means and update means for updating advertisement information displayed on the portable storage medium with the selected advertisement information It is a possible recording medium.

  The present invention also provides a portable storage medium having a display unit capable of displaying advertisement information, one or a plurality of terminals for reading information stored in the portable storage medium, and an information management device for managing the terminals. In the advertisement display management system comprising: advertisement information storage means for storing a plurality of types of advertisement information; and advertisement information stored in the advertisement information storage means based on information read from the portable storage medium A program for causing a computer to execute an advertisement display management system including selection means and update means for updating advertisement information to be displayed on the portable storage medium with the selected advertisement information.

  ADVANTAGE OF THE INVENTION According to this invention, an advertisement can be selectively displayed according to conditions, such as a utilization time slot | zone and a utilization place, and while obtaining sufficient advertisement effect, the advertisement fee according to advertisement effect can be calculated.

  Further, since the advertisement is selected based on the user information stored in the information storage display medium, it is possible to expect an advertisement effect according to the user.

  Moreover, since the advertisement is selected based on the time information, it is possible to expect an advertisement effect according to the time.

  Further, since the advertisement can be selected based on the position information, it is possible to expect an advertisement effect corresponding to the place.

  Furthermore, the advertising fee can be calculated from the advertising effect according to the number of times the advertisement is displayed, and the advertising fee can be calculated from the advertising effect according to the advertisement usage status.

  Hereinafter, preferred embodiments of an advertisement display management system and an advertisement display management method of the present invention will be described in detail with reference to the accompanying drawings.

First Embodiment FIG. 1 is a diagram illustrating a configuration of an advertisement display management system according to a first embodiment of this invention. The advertisement display management system according to the present embodiment is an example applied to a personal computer (personal computer) connected to a server computer via a network and a dedicated terminal.

  In FIG. 1, the advertisement display management system includes information storage display media 101, 102, 103 (portable storage media), terminals 104, 105, 106, an information management device 110, advertisement information databases 118, 119, 120, 121, and A network 122, 123 is provided.

  Information storage display media 101, 102, and 103 are, for example, IC cards, magnetic cards, memory cards and other commuter passes, identification cards, cash cards, shopping cards, and other media having a storage unit, amusement park attraction tickets, skis It is a personal terminal having a display unit such as a card with visible information such as a lift ticket of a place or a display medium simply with paper, a mobile information terminal or a mobile phone. Moreover, the medium which has the area | region which can display an advertisement which is not limited to this is included.

  In addition to the magnetic card, the information storage display medium 101, 102, 103 is, for example, an SRAM (Static RAM) card that holds information written by power backup, a compact flash (such as a flash memory that does not require power backup), or the like. CF), smart media, memory stick, and a micro hard disk drive (HDD) that is about the same size as a compact flash or can be mounted on a PC card Type II.

  The information storage display mediums 101, 102, and 103 further use a sheet-like heat-sensitive material that can be rewritten in the display area, and display visible information such as characters and figures by a thermal head, which can be rewritten. It is a thing. In addition, the display area is not limited to this, and the display area can be updated.

  The terminals 104, 105, 106 detect this by inserting the information storage display medium 101, 102, 103, and in the case of a medium having a storage unit, this can be read or written (including update), Furthermore, it has a means to update the information to the display area which can be updated. For example, a ticket gate at a station, a ticket terminal at an amusement park, a shopping card terminal represented by a POS system, and the like, connected to the network 122.

  The terminals 104, 105, and 106 include a medium information reading unit 107, a medium information processing unit 108, and a display information updating unit 109 (updating unit) in order to perform the above processing. The display information update unit 109 can rewrite the medium display area, and performs display update that includes, for example, a thermal head, but is not limited thereto.

  For example, the terminal 104 is composed of a CPU or the like that controls the entire apparatus including execution of medium information processing, a reading device that reads information stored in the information storage display medium 101, a keyboard and a mouse that perform input operations, and the like. An input device composed of a pointing device, a display device composed of a CRT or LCD for displaying information obtained by inputting and operating, an external storage device composed of an HDD for storing information such as product information, and communication for data transmission / reception Equipment.

  The CPU includes a ROM, a RAM, and an electrically erasable programmable ROM (EEPROM), a Flash ROM, etc., and various programs such as a program, communication control data, and an identification code for an electronic mail terminal. Store the data. The input device is a key input and pointing device for inputting conditions such as a product name, current address, and transportation means by the user, and input information by the user is input to the medium information processing means.

  The networks 122 and 123 are the Internet, a public line, a LAN, and a wireless communication network, and can perform information communication between the terminals 104, 105, and 106, the information management device 110, and the advertisement information databases 118, 119, 120, and 121. It is to make. The networks 122 and 123 are a concept that collectively refers to data communication means such as Ethernet. As the access lines of the networks 122 and 123, large capacity lines such as FTTH (Fiber To The Home), HFC (Hybrid Fiber Coax), and ADSL (Asymmetric Digital Subscriber Line) can be used. The network 122 and the network 123 may be the same.

  The information management device 110 includes a computer (calculation unit) that executes advertisement information processing, a database, and the like. Specifically, the advertisement information selection unit 111, the advertisement fee calculation unit 113, the user information processing unit 114, and the marketing The processing unit 116 includes an advertisement information storage unit 112, a user information storage unit 115, and a marketing information storage unit 117. The advertisement information storage means 112 is equipped with a function of accumulating advertisement information sent through the network, and may include an advertisement database.

  FIG. 2 is a diagram illustrating an example in which the advertisement display management system of FIG. 1 is applied to the system configuration of a commuter pass, a ticket gate terminal, and an information management device.

  In FIG. 2, the commuter pass, ticket gate terminal and information management system include commuter pass 201, 202, 203 (portable storage medium), ticket gate terminal 204, 205, 206 (terminal), information management device 210, advertisement information database. 218, 219, 220 (advertisement information storage means), a ticket gate processing server 221, and networks 222, 223.

  The commuter passes 201, 202, and 203 are commuter passes such as an IC card, a magnetic card, a memory card, and the like, and are personal terminals having a storage unit therein. In addition, an area where an advertisement can be displayed is provided.

  The commuter pass 201, 202, 203 further includes a display area capable of displaying advertisements, and is rewritable in the display area. For example, a sheet-like heat sensitive material is used, and a thermal head prints characters, figures, etc. Visible information is displayed and can be rewritten. A specific example will be described later with reference to FIG.

  The ticket gate terminals 204, 205, and 206 detect this by inserting the commuter pass 201, 202, and 203, and in the case of a medium having a storage unit, the ticket can be read or written (including updating), Furthermore, it has a means to update the information to the display area which can be updated. The ticket gate terminals 204, 205, and 206 are, for example, station ticket gates, and are connected to the network 222.

  The ticket gate terminals 204, 205, and 206 include a commuter pass information reading unit 207, a commuter pass information processing unit 208, and a display information updating unit 209 (updating unit) in order to perform the above processing. The display information update unit 209 can rewrite the medium display area, and performs display update that includes, for example, a thermal head, but is not limited thereto.

  The networks 222 and 223 are the Internet, public lines, and wireless communication networks, and information between the ticket gate terminals 204, 205, and 206, the information management device 210, the advertisement information databases 218, 219, and 220, and the ticket gate processing server 221. It enables communication. Further, the network 222 and the network 223 may be equal.

  The information management apparatus 210 includes an advertisement information selection unit 211, an advertisement fee calculation unit 213, a user information processing unit 214, and a marketing processing unit 216, and further includes an advertisement information storage unit 212, a user information storage unit 215, and a marketing information storage. Means 217 are provided. The advertisement information storage unit 212 is equipped with a function of accumulating advertisement information sent through the network 223, and may include an advertisement database.

  3 is a diagram showing the time / personal information table 11 stored in the information management device 210, FIG. 4 is a diagram showing the terminal installation information table 12 stored in the information management device 210, and FIG. 5 is an information management device. FIG. 6 is a diagram showing the advertisement type table 13 stored in 210, and FIG. 6 is a diagram showing the suspended advertisement information table 14 stored in the information management apparatus 210.

  The time / personal information table 11 in FIG. 3 stores advertisement types as a table according to time zones and male and female ages. For example, in the case of a man aged 20 to 40 in the time zone “PM 4:00 to PM 9:00”, the advertisement type “restaurant” is stored as table information, and the woman is the same age group in the same time zone The advertisement type “food / retail store” is stored as table information. If the time / personal information table 11 is looked up based on the time when the commuter pass is used and the user information, it is possible to select a highly effective advertisement type.

  The terminal installation information table 12 of FIG. 4 stores the installation position of the ticket gate terminal corresponding to the terminal number. By identifying the ticket gate terminal where the commuter pass is used, it is possible to specify the user's usage location.

  The advertisement type table 13 in FIG. 5 stores store information such as a store name indicated by the advertisement type and position information as a table. For example, the advertisement type table 13 is obtained from the advertisement type such as “restaurant”, “food”, “retail store”, and “clothes store” obtained from the time / personal information table 11 of FIG. 3 and the terminal installation information table 12 of FIG. It is possible to present an advertisement type that is close to the user's place of use and has a high advertising effect from the position information such as the station ticket gate.

  6 stores the installation position of the ticket gate terminal corresponding to the hanging advertisement information.

Hereinafter, the operation of the advertisement display management system configured as described above will be described.
This embodiment is an example when the advertisement display management system is applied to a commuter pass, a ticket gate terminal, and an information management system. The operation when advertising information is displayed on a commuter pass will be described.

  FIG. 7 is a diagram showing a display example of the commuter passes 201, 202, and 203. FIG. 7 (A) is a display example after insertion / removal to / from the ticket gate when boarding, and FIG. 7 (B) is a display to the ticket gate when getting off. It is an example of a display after insertion / detachment. In FIG. 7, the commuter pass 201 is shown as a representative among the commuter passes 201, 202, and 203.

  The commuter passes 201, 202, 203 have a magnetic recording section (not shown) for storing the boarding period, boarding section, and user information, and a rewritable advertisement display area 201a (advertising information is shown) as shown in FIG. Display unit).

  In FIG. 2, ticket gate terminals 204, 205, and 206 are installed at different stations, and are connected to a network 222 using a dedicated line.

  A ticket gate processing server 221 of a transportation facility is connected to the network 222, and the ticket gate processing is performed for a general ticket inserted into and removed from the ticket gate terminal.

  An information management device 210 is further connected to the network 222. When a commuter pass is inserted into or removed from the ticket gate terminal, a notification from the ticket gate terminal is received and response information is returned, and advertisement information connected to the network 223 is also received. The advertisement information is extracted from the databases 218, 219, and 220, stored in the advertisement information storage means 212, and then responded to the ticket gate terminal. If the notification information from the ticket gate terminal is user information, user information processing is performed. The information is stored in the user information storage means 215 by the means 214.

Further, at the end of the month, the advertising fee calculation means 213 calculates the advertising fee and notifies the advertiser.
Further, using the user information stored in the user information storage means 215, the marketing processing means 216 statistically processes user statistical information for each station, such as the user's sex, age, etc. Provided as marketing information upon request from

  FIG. 8 is a main flowchart showing processing in the terminal, and is executed in the control unit inside the terminal. In this embodiment, it is a processing flow in the ticket gate terminals 204, 205, and 206. In the figure, S indicates each step of the flow.

  First, in step S1, the ticket gate terminal 204 detects when the commuter pass 201 is inserted, reads media information by the commuter pass information reading means 207 in step S2, and performs terminal-specific processing in step S3. Details of the terminal-specific processing will be described later with reference to FIG.

  When the terminal-specific process ends, the presence or absence of an error is determined in step S4, and if there is an error, the process ends. If valid, it is determined as medium information, that is, user information. In step S5, sex, age, etc. In addition, after notifying the medium information management apparatus 210 of information such as the terminal number, an end notification indicating the end of the information notification is notified in step S6.

  After the information notification from the ticket gate terminal, response information processing from the information management apparatus 210 is executed in step S7. Details of the response information processing will be described later with reference to FIG.

  When the response information processing is completed, the medium sweeping process is performed in step S8, and this flow is ended.

  FIG. 9 is a flowchart showing terminal-specific processing in the ticket gate terminal, which is a subroutine of step S3 in FIG.

  In the terminal-specific process, it is determined in step S11 whether the information storage display medium is a commuter pass. If the medium is a commuter pass, commuter pass information is extracted in step S12. If the medium is not a commuter pass, error processing is performed in step S15, and this subroutine is terminated.

  In step S13, it is determined whether or not it is within the valid period from the period information of the commuter pass information. If it is not within the period, error processing (step S15) is performed and this subroutine is terminated. If it is within the period, it is determined from the route information at step S14, and if it is not within the route, error processing (step S15) is similarly performed and this subroutine is terminated. This subroutine is terminated and the process returns to the main flow (FIG. 8).

  FIG. 10 is a flowchart showing terminal response information processing in the ticket gate terminal, which is a subroutine of step S7 in FIG.

  In the response information processing, response information from the information management apparatus is read in step S21, and it is determined whether or not the response information is advertisement information in step S22.

  If the response information is advertisement information, the response information is read in step S23, the medium advertisement information is rewritten in step S24, and the process returns to step S21 to read the next response information.

  If the response information is not advertisement information, it is determined in step S25 whether the response information is medium storage information. If the response information is medium storage information, the medium storage information is read in step S26, and if necessary in step S27. After updating the medium storage information, the process returns to step S21 to read the next response information.

  If the response information is not medium storage information, it is determined in step S28 whether the response is an end response. If the response information is an end response, the subroutine processing is terminated and the process returns to the main flow (FIG. 8), not an end response. In that case, an unnecessary response is skipped and the process returns to step S21.

  FIG. 11 is a main flowchart showing processing in the information management apparatus, and is executed in a control unit inside the information management apparatus. In the present embodiment, it is a processing flow in the information management apparatus 210.

  In the information management apparatus 210, the advertisement information selection unit 211 first executes notification information processing (step S31). Details of the notification information processing will be described later with reference to FIGS.

  When the notification information processing ends, it is determined whether or not month-end processing is to be executed in step S32. If the month-end processing is necessary, advertisement fee calculation means 213 executes advertisement fee calculation processing in step S33, and in step S34. The advertiser fee is notified to the advertiser server based on the processing result. Details of the advertising fee calculation process will be described later with reference to FIG.

  In this case, since the advertiser server is the same as the advertisement information database 218, 219, 220, the charge notification is notified to these databases 218, 219, 220.

  When the notification to the advertiser server is completed, or when month end processing is not necessary in step S32, it is determined in step S35 whether there is a marketing information request. If there is a marketing information request, marketing information processing is executed by the marketing processing means 216 in step S36. Details of the marketing information processing will be described later with reference to FIG.

  For the marketing information request, information stored in the marketing information storage means 217 is returned to the advertiser server via the network 223 based on the request notification from the advertiser server, that is, the advertisement information database 218, 219, 220.

  In step S37, it is determined whether or not the notification information processing is finished. If the process is finished, this flow is finished. If the process is not finished, the process returns to step S31.

  FIG. 12 is a flowchart showing notification information processing in the information management apparatus 210, which is a subroutine of step S31 in FIG.

  In the notification information processing, it is determined in step S41 whether the notification is from the terminal. If the notification is from the terminal, the notification information is read in step S42, and if the notification is not from the terminal, this subroutine is terminated. Then, the process returns to the main flow (FIG. 11).

  After reading the notification information from the terminal, it is determined in step S43 whether the notification information is an advertisement request. If the notification information is an advertisement request, an advertisement selection process is executed in step S44. Details of the advertisement selection processing will be described later with reference to FIG.

  When the advertisement selection process is completed, the advertisement information and response information are returned to the ticket gate terminal in step S45.

  When the response to the ticket gate terminal is completed, or when the notification information is not an advertisement request in step S43, it is determined whether or not the notification information is an end notification in step S46. In step S48, notification information extraction processing is executed, and the process returns to step S42. If the notification information is an end notification, the advertisement history information processing is executed in step S47 to end the notification information processing and return to the main flow (FIG. 11). Details of the advertisement history information processing will be described later with reference to FIG. 14, and details of the notification information extraction processing will be described later with reference to FIG.

  FIG. 13 is a flowchart showing an advertisement selection process using the ticket gate terminal as a client, and is a subroutine of step S44 in FIG.

  In the advertisement selection process, boarding information indicating whether the user who has inserted the commuter pass into the ticket gate terminal in step S51 gets on or gets off is extracted, and in step S52, the user who has inserted the commuter pass gets on or off the board. Is determined.

  When the user gets on the vehicle, the advertisement information corresponding to the terminal number of the terminal notified from the suspended advertisement information table 14 in FIG. 6 is selected in step S59, and the advertisement information databases 218 and 219 of the advertisers connected to the network 223 are selected. 220, the advertisement information is read out, stored in the advertisement information storage means 212 as response advertisement information to the terminal, this subroutine is terminated, and the flow returns to the flow of FIG.

  On the other hand, when the user gets off, user information such as sex and age is extracted from the information stored in the user information storage unit 215 by the user information processing unit 214 in step S53, and the current time is extracted in step S54. To do. Next, in step S55, the terminal number is extracted from the terminal information, and in step S56, the terminal position information is extracted from the installed terminal information table 12 of FIG. 4 using the terminal number.

  In step S57, the advertisement type is extracted from the time / personal information table 11 of FIG. 3 using the user information and time information. For example, if the advertisement type is extracted from the time / personal information table 11 of FIG. 3 and the time is PM 5:00 and the user is a 46-year-old man, “restaurant related advertisement” is selected as the advertisement type.

  After the advertisement type is selected, the advertisement information is selected from the advertisement type table 13 of FIG. 5 using the terminal position information extracted from the installed terminal information table 12 in step S58, and the advertiser connected to the network 223 is selected. The advertisement information is read out from the advertisement information databases 218, 219, and 220, stored in the advertisement information storage means 212 as response advertisement information to the terminal, and this subroutine is finished and the flow returns to the flow of FIG.

  FIG. 14 is a flowchart showing advertisement history information processing using the ticket gate terminal as a client, and is a subroutine of step S47 in FIG.

  In the advertisement history information processing, the advertisement information updated in step S61 is extracted, and the number of advertisement updates is counted in step S62. Next, in step S63, the advertisement fee calculation means 213 stores the advertisement publication history as the advertisement history information in order to use it as the advertisement history information in the advertisement fee calculation processing (described later in FIG. 16) and marketing information processing (described later in FIG. 17). After the subroutine is finished, the flow returns to the flow of FIG.

  FIG. 15 is a flowchart showing notification information extraction processing using the ticket gate terminal as a client, and is a subroutine of step S48 in FIG.

  In the notification information extraction process, it is determined in step S71 whether or not the notification information is boarding information indicating whether the user is getting on or off. If the notification information is boarding information, the notification information is set as boarding information in step S72. Store and finish this subroutine.

  If the notification information is not boarding information, it is determined in step S73 whether the notification information is user information. If the notification information is user information, the user information processing means 214 performs user information in step S74. The notification information is stored as user information in the storage means 215, and this subroutine is terminated.

  If the notification information is not user information in step S73, it is determined in step S75 whether the notification information is terminal information such as a terminal number. If the notification information is terminal information such as a terminal number, step In step S76, the information is stored as terminal information, the present subroutine is terminated, and the flow returns to the flow of FIG. If the notification information is not terminal information, the corresponding notification information does not exist, and the process is terminated.

  As described above, the notification information processing in step S31 in FIG. 11 can be executed by the processes in FIGS. Next, the advertisement fee calculation process (step S33 in FIG. 11) will be described.

  FIG. 16 is a flowchart showing an advertising fee calculation process in the information management apparatus 210, which is a subroutine of step S33 in FIG.

  In the advertisement fee calculation process, first, advertisement history information by the advertisement insertion history process described in FIG. 14 is extracted in step S81, and the number of advertisement updates is extracted in step S82. Next, advertisement effect information is extracted in step S83, an advertisement fee is calculated using the advertisement update count and advertisement effect information in step S84, the present subroutine is terminated, and the flow returns to the flow of FIG.

  A method for calculating the advertisement fee using the advertisement update count and the advertisement effect information will be described with reference to FIG.

  FIG. 17 is a diagram illustrating an advertising fee calculation model. FIG. 17 shows a modeled calculation method performed by the advertisement fee calculation means 213 of the information management apparatus 210 in the advertisement fee calculation process. The function f, h, g parameters 51 to 53, switches 54 to 56 in FIG. The adder 57 is actually realized by the calculation process of the advertisement fee calculation means 213.

Here, when the number of updates is α and the advertisement effect is β, the advertising fee is calculated by the following equation. The renewal ad fee for only ad renewal is
Number of updates advertising fee = f (α)
If, for example, 10 yen per posting fee,
f (α) = α × 10 yen, and if the number of updates is 1,000 times, the advertising fee is 10,000 yen.

In addition, the advertising effect advertising fee for advertising effect only,
Advertising effect advertising fee = g (β)
Then, for example, as an advertising effect, if an effect coefficient from 1 to 100 is assumed and the effect unit price is 1,000 yen,
g (β) = β × 1,000 yen, and the effect factor is 50, for example, 50,000 yen.

Furthermore, the correlation ad fee based on the correlation between the number of ad updates and the advertising effectiveness
Correlated advertising fee = h (α, β)
And the correlation function is
If h (α, β) = (β ÷ 100) × α × 1,000 yen, then α = 1,000 and β = 50 as described above, resulting in 500,000 yen.

Advertising fee that is the sum of the above amounts C (f, g, h) = f + g + h
As a result, 560,000 yen is calculated as the advertisement fee.

  Here, in the case of a mid-print advertisement at the time of boarding, the advertisement content is fixed for each ticket gate terminal, and the advertisement for each station at the time of getting off is selected according to the user information, so the advertisement effect is a fixed value, for example 50 However, in the advertiser server at the getting-off station, when the advertisement displayed on the commuter pass is that of the use store, the advertiser server notifies the information management device 210 and counts this. An effect factor from 1 to 100 may be calculated.

Next, marketing information processing is described.
FIG. 18 is a flowchart showing marketing information processing in the information management apparatus 210, which is a subroutine of step S36 in FIG. This marketing information processing is executed by the marketing processing means 216.

  In marketing information processing, first, user information is extracted in step S91, and personal information such as the sex and age of the user is extracted in step S92. Next, advertisement history information is extracted in step S93, and predetermined statistical processing is executed in step S94.

  This statistical processing is based on the user information, for example, the statistical processing of the number of users for each gender of the ticket gate terminal installation station, the user status for each age, and the time zone, or the above-mentioned advertisement history information processing and advertisement effect calculation As described in the above, for each advertisement type, a statistical process is performed on the use status by sex and age by advertisement.

  The result of the statistical processing is stored in the marketing information storage means 217 by the marketing processing means 216 in step S95, and this subroutine is finished and the flow returns to the flow of FIG. The processed marketing information is notified to the advertiser server according to the marketing information request.

  As described above, the advertisement display management system according to the present embodiment includes the information storage display media 101, 102, 103, the terminals 104, 105, 106, the information management device 110, and the advertisement information database 118 that stores a plurality of types of advertisement information. , 119, 120, 121, and networks 122, 123. The terminals 104, 105, 106 are provided with a medium information reading means 107, a medium information processing means 108, and a display information updating means 109. , Advertisement information selection means 111, advertisement fee calculation means 113, user information processing means 114, and marketing processing means 116, and further includes advertisement information storage means 112, user information storage means 115 for storing user information, and marketing information. Storage means 117, and advertisement information selection means 111, The corresponding user information is read from the user information storage means 115 based on the information read from the information storage display medium, and the advertisement information stored in the advertisement information databases 118, 119, 120, 121 is selected based on the user information. The display information update unit 109 updates the advertisement information displayed on the information storage display medium with the selected advertisement information, and the advertisement fee calculation unit 113 calculates the advertisement fee according to the advertisement effect based on a predetermined calculation method. Since the calculation is performed, an advertisement can be selectively displayed according to conditions such as a usage time zone and a usage location, and a sufficient advertising effect can be obtained and an advertising fee corresponding to the advertising effect can be calculated.

  Especially in commuter passes, ticket gate terminals and information management systems, users can select and display the most effective advertisement according to the location of the ticket gate used by the user, and calculate the advertising fee according to the advertisement effect. It becomes possible to do. In addition, since the advertisement can be selected based on the user information stored in the commuter pass, it is possible to expect an advertisement effect according to the user. For example, after insertion / removal to / from the boarding ticket gate as shown in FIG. 7 (A), a publication advertisement that attracts the user's interest is displayed during boarding, and to the ticket gate when getting off as shown in FIG. 7 (B). After the insertion and removal of, store information near the station ticket gate that got off is displayed. In this display, since appropriate advertisement information is selected according to the user's personal information and time information, a high advertisement effect can be expected.

Second Embodiment FIG. 19 is a diagram illustrating a configuration of an advertisement display management system according to a second embodiment of this invention. The advertisement display management system according to the present embodiment is an example applied to an amusement park attraction park, an attraction entrance terminal, and an information management system.

  In FIG. 19, an attraction ticket, an attraction entry terminal, and an information management system are an attraction ticket 301, 302, 303 (portable storage medium), an attraction entry terminal 304, 305, 306 (terminal), an information management device 310, an advertisement information database. 318, 319, and 320 (advertisement information storage means), an admission processing server 321, and networks 322 and 323 are configured.

  The attraction tickets 301, 302, and 303 are, for example, a magnetic card, a memory card or other medium having an internal storage unit, an amusement park attraction ticket, a ski lift card, or a card based on visible information or simply paper. A personal terminal having a display medium. In addition, an area capable of displaying an advertisement is provided.

  The attraction tickets 301, 302, and 303 further include a display area that can display advertisements. The display area is rewritable, for example, a sheet-like heat-sensitive material is used, and characters, figures, and the like are displayed by a thermal head. Visible information is displayed and can be rewritten. A specific example will be described later with reference to FIG.

  The attraction entrance terminals 304, 305, and 306 detect this by inserting the above-mentioned attraction tickets 301, 302, and 303, and in the case of a medium having a storage unit, this can be read or written (including updating), Furthermore, it has a means to update the information to the display area which can be updated. For example, it is a shopping card terminal represented by a ticket gate at a station, a ticket terminal at an amusement park, a POS system, and the like, and is connected to the network 322.

  The attraction entrance terminals 304, 305, and 306 are composed of an attraction ticket information reading unit 307, an attraction ticket information processing unit 308, and a display information updating unit 309 (updating unit) in order to perform the above processing. The display information update unit 309 can rewrite the medium display area, and performs display update that includes, for example, a thermal head, but is not limited thereto.

  The networks 322 and 323 are the Internet, public lines, and wireless communication networks, and information between the attraction entrance terminals 304, 305, 306, the information management device 310, the advertisement information databases 318, 319, 320, and the entrance processing server 321. It enables communication. Further, the network 322 and the network 323 may be equal.

  The information management device 310 includes an advertisement information selection unit 311, an advertisement fee calculation unit 313, a user information processing unit 314, and a marketing processing unit 316, and further includes an advertisement information storage unit 312, a user information storage unit 315, and a marketing information storage unit. Means 317 are provided. The advertisement information storage unit 312 is equipped with a function of storing advertisement information sent through the network 323, and may include an advertisement database.

  20 shows the attraction position information table 21 stored in the information management apparatus 310, FIG. 21 shows the attraction waiting time table 22 stored in the information management apparatus 310, and FIG. 22 shows the information management apparatus 310. FIG. 23 is a diagram showing the event information table 24 stored in the information management apparatus 310. FIG. FIG. 24 is a view showing the attraction arrangement position.

  The attraction position information table 21 in FIG. 20 ranks and stores three other attractions close to the referenced attraction. For example, the attractions close to the attraction A are, in order, the attraction B, the attraction C, and the attraction E (see FIG. 24), and the user of the attraction A indicates that the attraction B is close in position.

  The attraction waiting time table 22 in FIG. 21 stores the waiting time of each attraction. This waiting time information is updated in a timely manner.

  The attraction advertisement table 23 in FIG. 22 stores a selected attraction to be selected next corresponding to a use attraction and its waiting time as a table. The attraction advertisement table 23 stores, for each attraction, a selection attraction that is a close attraction obtained from the attraction position information table 21 in FIG. 20 and a waiting time for the attraction selected from the attraction waiting time table 22 in FIG. To do.

  The event information table 24 of FIG. 23 stores event information such as “parade”, “sale event”, and “event C” together with the start time.

Hereinafter, the operation of the advertisement display management system configured as described above will be described.
The present embodiment is an example when the advertisement display management system is applied to an attraction ticket, an attraction entrance terminal, and an information management system. An operation for displaying advertisement information on an attraction ticket will be described.

  FIG. 25 is a diagram showing a display example of the attraction tickets 301, 302, and 303. FIG. 25 (A) is a display example before entering the attraction, and FIG. 25 (B) is a display example after entering the attraction. In FIG. 25, the attraction ticket 301 is shown as a representative among the attraction tickets 301, 302, and 303.

  The attraction tickets 301, 302, and 303 have a magnetic recording unit (not shown) that stores effective dates, user information for distinguishing adults / children, and usage frequency information, and are rewritable advertisements as shown in FIG. A display area 301a (display unit capable of displaying advertisement information) is provided.

  The attraction entrance terminals 304, 305, and 306 are installed in the attractions A to E, respectively, as shown in FIG. 24, and are connected to the wireless network 322 in FIG.

  An entrance processing server 321 owned by the amusement park is connected to the network 322, and entrance processing is performed for the attraction tickets inserted into and removed from the attraction entrance terminal.

  An information management device 310 is further connected to the network 322. When an attraction ticket is inserted into or removed from the attraction entry terminal, a notification from the attraction entry terminal is received and response information is returned, and the advertisement information connected to the network 323 After the advertisement information is extracted from the databases 318, 319, and 320 and stored in the advertisement information storage means 312, it responds to the attraction entry terminal, and if the notification information from the attraction entry terminal is user information, user information processing The information is stored in the user information storage means 315 by the means 314.

  Further, using the user information stored in the user information storage unit 315, the marketing processing unit 316 statistically processes user statistical information for each attraction, for example, the usage status of a child or the usage status of an adult, and marketing it. Make it available as information.

  FIG. 26 is a flowchart showing terminal-specific processing in the attraction entrance terminal, and corresponds to the subroutine of step S3 in the main flowchart of FIG.

  The attraction entrance terminal 304 detects when the attraction ticket 301 is inserted, reads the medium information by the attraction ticket information reading means 307, and then performs terminal-specific processing described below.

  First, it is determined in step S101 whether the information storage display medium is an attraction ticket. If the medium is an attraction ticket, the remaining ticket frequency is extracted in step S102. If the medium is not an attraction ticket, error processing is performed in step S105, and this subroutine is terminated.

  In step S103, it is determined whether or not the remaining frequency of the attraction ticket is greater than or equal to the required frequency. For example, when 100 degrees is required for admission to the attraction, it is determined whether or not the remaining number is 100 or more.

  If the remaining frequency is not greater than the required frequency, error processing is performed in step S105, and this subroutine is terminated. If the remaining frequency is greater than the required frequency, for example, if the remaining frequency is 1,000, the process proceeds to step S104. In this case, the subroutine is terminated by setting the necessary frequency from the remaining frequency, in this case, 900 frequency obtained by subtracting 100 frequency, and returning to the main flow (FIG. 8).

  Returning to the main flow of FIG. 8, when the terminal-specific processing (FIG. 26) ends, the presence / absence of an error is determined in step S4. If there is an error, the process ends. If valid, the process ends in step S5. The media information, that is, the user information is notified of the adult / child information, and the frequency information is notified to the media information management apparatus 310. In step S6, an end notification indicating the end of the information notification is sent.

  After the information notification from the attraction ticket terminal, response information processing (FIG. 10) from the information management apparatus 310 is executed in step S7. This response information processing is as described with reference to FIG. 10, but will be described once again from the viewpoint of response information processing as an attraction entry terminal.

  In the response information processing of FIG. 10, first, response information from the information management apparatus 310 is read in step S21, and it is determined whether the response information is advertisement information in step S22.

  If the response information is advertisement information, here, if it is attraction waiting time information or event start information, the response information is read in step S23, the medium advertisement information is rewritten in step S24, and the next response information is obtained. The process returns to step S21 for reading.

  If the response information is not advertising information, it is determined in step S25 whether the response information is medium storage information, in this case frequency information. If the response information is medium storage information, the medium storage information is read in step S26. After updating the frequency information in S27, the process returns to step S21 to read the next response information.

  If the response information is not medium storage information, it is determined in step S28 whether the response is an end response. If the response information is an end response, the process ends. If it is not an end response, unnecessary responses are skipped. Return to the main flow (FIG. 8).

  Returning to FIG. 8, when the response information processing (step S7) is finished, the medium sweep-out process is performed in step S8, and the main flow process is finished.

  On the other hand, the processing in the information management apparatus 310 is almost the same as the processing in FIG. That is, in the information management device 310, the advertisement information selection unit 311 first executes notification information processing (step S31). The details of this notification information processing are the same as in the case of the ticket gate in the first embodiment described above, and thus the description thereof is omitted.

  When the notification information processing (step S31) is completed, the month-end process is executed. However, in this embodiment, the attraction information is used as the advertisement information, so this step is omitted.

  If month-end processing is not required, it is determined whether or not there is a marketing information request in step S35. If there is a marketing information request, marketing information processing is executed by the marketing processing means 316 in step S36. The marketing information request is based on a request notification from the admission processing server 321, and information stored in the marketing information storage unit 317 is returned to the admission processing server 321 via the network 322.

  The notification information processing in the information management apparatus 310 is executed by replacing steps S44 and S48 in FIG. 12 with the advertisement selection process in FIG. 27 and the notification information extraction process in FIG.

  FIG. 27 is a flowchart showing an advertisement selection process using the attraction entry terminal as a client, and corresponds to the subroutine of step S44 in FIG.

  In the advertisement selection process, first, the attraction information representing the attraction to be used by the user who has inserted the attraction ticket into the attraction entry terminal in step S111 is extracted, and the terminal notified from the attraction information table 21 in FIG. 20 in step S112. Select the three attractions that are close in position to the attractions that are installed. The positional relationship of the attractions is shown in FIG.

  Next, the selected attraction waiting time is extracted from the attraction selected in step S113 by using the attraction waiting time table 22 in FIG. Store in table 23.

  Next, the current time information is extracted in step S115, and the event having the latest event start time is selected from the time information extracted in step S116 using the event information table 24 of FIG.

  Next, in step S117, the attraction waiting time and the event start information are stored in the advertisement information storage means 312 as response advertisement information to the terminal, the present subroutine is terminated, and the flow returns to the flow of FIG.

  When the advertisement selection process (step S44) in FIG. 12 is completed, the advertisement information and response information are returned to the attraction entrance terminal in step S45.

  FIG. 28 is a flowchart showing notification information extraction processing using the attraction entry terminal as a client, and corresponds to the subroutine of step S48 in FIG.

  In the notification information extraction process, it is determined whether or not the notification information is attraction information that the user intends to use in step S121. finish.

  If the notification information is not attraction information, it is determined in step S123 whether the notification information is user information. If the notification information is user information, the notification information is stored as user information in step S124. At the same time, the user information processing unit 314 stores the user information in the user information storage unit 315 as user information.

Next, marketing information processing in the attraction ticket will be described.
The marketing information processing in the information management apparatus 310 is as described with reference to FIG. 18, but will be described once again from the viewpoint of marketing information processing as an attraction entrance terminal.

  In marketing information processing (step S36 in FIG. 11) executed by the marketing processing means 316, first, user information is extracted in step S91, and personal information such as whether the user is an adult or a child is extracted in step S92. Next, advertisement history information is extracted in step S93, and statistical processing is executed in step S94.

  This statistical processing statistically processes, for example, the usage status of children, the usage status of adults, and the usage status of attractions by time period, from user information.

  The result of the statistical processing is stored in the marketing information storage unit 317 by the marketing processing unit 316 in step S95, the processing is finished, and the process returns to the main flow (FIG. 11). Further, the marketing information is notified to the admission processing server 321 in accordance with the marketing information request.

  As described above, in the present embodiment, attraction tickets, attraction entrance terminals, and information management systems, it is possible to display attractions and waiting time advertisements close to the attractions used by the user, which is useful for the user. Can be expected to be effective. For example, the display before entering the attraction shown in FIG. 25A is a display example shown in FIG. 25B after entering the attraction, and the attraction and waiting time at a nearby place can be known. In addition, since the remaining usage count after use and event information based on time information are also displayed, it is possible to expect a high advertising effect.

Third Embodiment FIG. 29 is a diagram showing a configuration of an advertisement display management system according to a third embodiment of the present invention. The advertisement display management system according to the present embodiment is an example applied to a system of a shopping card, a shopping card terminal, and an information management device.

  In FIG. 29, a shopping card, a shopping card terminal, and an information management system include a shopping card 401, 402, 403 (portable storage medium), a shopping card terminal 404, 405, 406 (terminal), an information management device 410, and an advertisement information database. 418, 419, 420 (advertisement information storage means), an admission processing server 421, and networks 422, 423 are configured.

  Shopping cards 401, 402, and 403 are, for example, shopping cards such as IC cards, magnetic cards, memory cards, identification cards, cash cards, shopping cards, etc. A personal terminal having a display unit such as a medium, a mobile information terminal or a mobile phone. Moreover, the medium which has the area | region which can display an advertisement which is not limited to this is included.

  The shopping cards 401, 402, and 403 further include a display area that can display advertisements. The display area is rewritable, for example, a sheet-like heat-sensitive material is used, and characters, figures, and the like are displayed by the thermal head. Visible information is displayed and can be rewritten. A specific example will be described later with reference to FIG.

  The card terminals 404, 405, and 406 are installed in different stores in the shopping street, and are connected to a network 422 using a public line.

  The shopping card terminals 404, 405, and 406 are composed of a shopping card information reading unit 407, a shopping card information processing unit 408, and a display information updating unit 409 (updating unit) in order to perform the above processing. The display information update unit 409 can rewrite the medium display area, and performs display update that includes, for example, a thermal head, but is not limited thereto.

  The networks 422 and 423 are the Internet, public lines, and wireless communication networks, and information between the shopping card terminals 404, 405, 406, the information management device 410, the advertisement information databases 418, 419, 420, and the admission processing server 421. It enables communication. Further, the network 422 and the network 423 may be the same.

  The information management apparatus 410 includes an advertisement information selection unit 411, an advertisement fee calculation unit 413, a user information processing unit 414, and a marketing processing unit 416, and further includes an advertisement information storage unit 412, a user information storage unit 415, and a marketing information storage. Means 417 are provided. The advertisement information storage means 412 is equipped with a function of accumulating advertisement information sent through the network 423, and may include an advertisement database.

  30 is a diagram showing the usage status table 31 stored in the information management device 410, FIG. 31 is a diagram showing the user management table 32 stored in the information management device 410, and FIG. FIG. 33 is a diagram illustrating the advertisement information table 33 stored, and FIG. 33 is a diagram illustrating the advertisement use count table 34 stored in the information management apparatus 410.

  The usage status table 31 in FIG. 30 stores “current advertisement number”, “used store”, “used amount”, and “updated advertising number” as the usage status for each cardholder. The “current advertisement number” and “update advertisement number” are numbers indicating advertisement information such as advertisers (store names). For example, as shown in the advertisement information table 33 in FIG. 32, the advertisement number “1” is the advertisement information “ “AA vegetable shop” and advertisement number “2” indicate advertisement information “BB clothing store”. Although details will be described later, by referring to the advertisement information in the advertisement information table 33 and reading out the advertisement information from the advertisement information databases 418, 419, and 420 of the advertiser connected to the network 423, the advertisement as shown in FIG. Information is displayed.

  The user management table 32 in FIG. 31 stores “the number of times this month has been used”, “use amount”, and “point according to the use amount” for each cardholder.

  The advertisement use count table 34 in FIG. 33 stores “display use count” corresponding to the advertisement number. The user management table 32 and the advertisement usage count table 34 are used for calculating an advertisement fee and calculating an advertisement effect.

Hereinafter, the operation of the advertisement display management system configured as described above will be described.
This embodiment is an example when the advertisement display management system is applied to a shopping card, a shopping card terminal, and an information management system. An operation for displaying advertisement information on a shopping card will be described.

  FIG. 34 is a diagram showing a display example of shopping cards 401, 402, and 403. FIG. 34 (A) is a display example before shopping, and FIG. 25 (B) is a display example after shopping. In FIG. 34, the shopping card 401 is shown as a representative of the shopping cards 401, 402, and 403.

  The shopping cards 401, 402, and 403 have a magnetic recording unit (not shown) that stores user information, card information attached to each card by the card company, usage points, and the like, and can be rewritten as shown in FIG. The advertisement display area 401a (display unit capable of displaying advertisement information) is provided.

  The card terminals 404, 405, and 406 are installed in different stores in the shopping street, and are connected to a network 422 using a public line.

  The network 422 is connected to a card processing server 421 possessed by a card company that has a contract with a card-issuing shopping street. For processing such as when the purchase amount is withdrawn from a bank, the card processing server 421 is connected. Perform that process.

  An information management device 410 is further connected to the network 422, receives a notification from the card terminal when a shopping card is inserted into or removed from the card terminal, and responds with response information, and an advertisement information database 418 connected to the network 423. , 419, 420, the advertisement information is extracted and stored in the advertisement information storage means 412, and then responded to the card terminal. If the notification information from the card terminal is user information, the user information processing means 414 uses the user information The information is stored in the information storage unit 415.

Further, at the end of the month, the advertising fee calculation means 413 calculates the advertising fee and notifies the advertiser.
Further, using the user information stored in the user information storage unit 415, the marketing processing unit 416 performs statistical processing of user statistical information for each store, for example, gender, age, etc. of the user. Provided as marketing information upon request from

  FIG. 35 is a flowchart showing terminal-specific processing in the card terminal, and corresponds to the subroutine of step S3 in the main flowchart of FIG.

  When the shopping card 401 is inserted, the card terminal 404 detects this, reads the medium information by the card information reading means 407, and then performs terminal-specific processing described below.

  First, in step S131, it is determined whether the information storage display medium is a shopping card. If it is a shopping card, user information is extracted in step S132. If the information storage display medium is not a shopping card, error processing is performed in step S135 and this subroutine is terminated.

  Next, in step S133, shopping information is extracted, and in step S134, purchased store information, purchased items, and purchase price information are stored, and this subroutine is terminated to return to the main flow (FIG. 8).

  Returning to the main flow of FIG. 8, when the terminal-specific processing (FIG. 35) ends, the presence / absence of an error is determined in step S4. If there is an error, the process ends. If valid, the process ends in step S5. Information such as gender and age as medium information, ie, user information, and information such as terminal installation store information, purchased items, and purchase price information are notified to the medium information management apparatus 410. In step S6, an end notification indicating the end of the information notification is sent.

  After the information notification from the shopping card terminal, response information processing from the information management apparatus 410 (step S7) is executed.

  After the information notification from the card terminal, response information processing (FIG. 10) from the information management apparatus 410 is executed in step S7. This response information processing is as described with reference to FIG. 10, but will be described again from the viewpoint of response information processing as a card terminal.

  In the response information processing of FIG. 10, first, response information from the information management apparatus 410 is read in step S21, and it is determined whether the response information is advertisement information in step S22.

  If the response information is advertisement information, the response information is read in step S23, the medium advertisement information is rewritten in step S24, and the process returns to step S21 to read the next response information.

  If the response information is not advertisement information, it is determined in step S25 whether the response information is medium storage information. If the response information is medium storage information, the medium storage information is read in step S26, and the update process is performed in step S27. After that, the process returns to step S21 to read the next response information.

  If the response information is not medium storage information, it is determined in step S28 whether the response is an end response. If the response information is an end response, the process ends. If it is not an end response, unnecessary responses are skipped. Return to the main flow (FIG. 8).

  Returning to FIG. 8, when the response information processing (step S7) is finished, the medium sweep-out process is performed in step S8, and the main flow process is finished.

  On the other hand, the processing in the information management apparatus 410 is almost the same as the processing in FIG. That is, in the information management apparatus 410, the advertisement information selection unit 411 first executes notification information processing (step S31). The details of this notification information processing are the same as in the case of the ticket gate in the first embodiment described above, and thus the description thereof is omitted.

  When the notification information processing (step S31) ends, it is determined whether or not month-end processing is executed in step S32. If the month-end processing is necessary, the advertising fee calculation means 413 executes advertisement fee calculation processing in step S33. In step S34, the advertiser server is notified of the advertising fee based on the processing result.

  In this case, since the advertiser server is the same as the advertisement information database 418, 419, 420 by a personal computer owned by a famous store, the charge notification is notified to these databases.

  If month-end processing is not required, it is determined whether or not there is a marketing information request in step S35. If there is a marketing information request, marketing information processing is executed by the marketing processing means 416 in step S36. The marketing information request is based on the request notification from the advertiser server, that is, the advertisement information database 418, 419, 420, and information stored in the marketing information storage unit 417 is returned to the advertiser server via the network 423.

  The notification information processing in the information management apparatus 410 is executed by replacing steps S44 and S48 in FIG. 12 with the advertisement selection process in FIG. 36 and the notification information extraction process in FIG. 37, respectively.

  FIG. 36 is a flowchart showing an advertisement selection process using the card terminal as a client, and corresponds to the subroutine of step S44 in FIG.

  In the advertisement selection process, first, user information such as the name of the cardholder who has inserted the shopping card into the card terminal is extracted in step S141, and the used store and usage amount information are extracted in step S142. Next, the current display advertisement number is extracted in step S143, the advertisement number to be selected next to the current advertisement number is calculated in step S143, and the updated advertisement information is selected from the advertisement information table 33 in FIG. 32 in step S144. Next, in step S145, the advertisement information is read out from the advertisement information database 418, 419, 420 of the advertiser connected to the network 423 and stored in the advertisement information storage means 412 as response advertisement information to the terminal.

  Next, in step S146, the usage status table 31 of FIG. 30 is updated from the extracted information. In step S147, the usage count and usage amount of this month in the user management table 32 of FIG. 31 are updated, and in accordance with the usage amount in step S148. Add points.

  Next, in step S149, when the current advertisement number in the usage status table 31 of FIG.

  These use points can be exchanged for products provided by the shopping street after obtaining certain points. In addition, the user may receive a discount from the purchase price.

  Next, in step S150, the advertisement use count table 34 in FIG. 33 is updated for use in calculating the advertisement effect described later. In step S151, the use points are stored as response information, the present subroutine is terminated, and the flow returns to the flow in FIG.

  When the advertisement selection process (step S44) in FIG. 12 is completed, the advertisement information and response information are returned to the card terminal in step S45.

  Further, the advertisement history information processing (FIG. 14) in step S47 of FIG. 12 is as follows in the case of the present embodiment.

  In FIG. 14, first, the advertisement information updated in step S61 is extracted, and the number of advertisement updates is counted in step S62. Next, in step S63, the advertisement fee calculation means 413 stores the advertisement insertion history as advertisement history information in the advertisement fee calculation process and marketing information processing described later, and returns to the subroutine of FIG.

  FIG. 37 is a flowchart showing notification information extraction processing using the shopping entrance terminal as a client, and corresponds to the subroutine of step S48 in FIG.

  If the notification information is not shopping information, it is determined in step S123 whether the notification information is user information. If the notification information is user information, the notification information is stored as user information in step S124. At the same time, the user information processing unit 314 stores the user information in the user information storage unit 315 as user information.

  In the notification information extraction process, it is determined in step S161 whether the notification information is user store information. If the notification information is user store information, the notification information is stored as user store information in step S162, and this subroutine is terminated. To do.

  If the notification information is not use store information, it is determined in step S163 whether the notification information is use amount information. If the notification information is use amount information, it is stored as use amount information in step S164 and this subroutine is stored. Exit.

  If the notification information is usage amount information in step S163, it is determined whether the notification information is user information in step S165. If the notification information is user information, the notification information is determined in step S166. Is stored as user information and also stored as user information in the user information storage unit 415 by the user information processing unit 414.

Next, an advertisement fee calculation process for a shopping card will be described.
The advertising fee calculation process in the information management apparatus 410 is as described with reference to FIG. 16, but will be described once again from the viewpoint of the advertising fee calculation process as a shopping card terminal.

  In the advertisement fee calculation process (step S33), first, advertisement history information by the advertisement insertion history process described in FIG. 14 is extracted in step S81, and the number of advertisement updates is extracted in step S82. Next, advertisement effect information is extracted in step S83, an advertisement fee is calculated using the advertisement update count and advertisement effect information in step S84, the present subroutine is terminated, and the flow returns to the flow of FIG.

  A method for calculating the advertisement fee using the advertisement update count and the advertisement effect information will be described. The advertising fee calculation method is almost the same as the advertising fee calculation in the commuter pass processing described with reference to FIG.

  The update number advertisement fee for only the number of advertisement updates is 25,000 yen, with the number of updates being 500 times, 50 yen per case.

  Further, the advertising effect advertising fee with only the advertising effect is 50,000 yen with an effective unit price of 1,000 yen and an effectiveness coefficient of 50.

Furthermore, the correlation advertisement fee is 25,000 yen, with the correlation fee being 100 yen.
By summing up the above amounts, 100,000 yen is calculated as the advertising fee.

  In the above-mentioned example, the discount service is realized by using the store of the advertisement displayed on the shopping card. However, the discount service can be provided even at the store where the advertisement is updated by using the fact that the number of advertisement updates can be counted. You may make it provide. Hereinafter, an example in which the advertisement fee is returned to the user by using the fact that the number of advertisement updates can be counted will be described.

  For example, when the advertiser's store pays an advertisement update fee and an advertisement effect advertisement fee by the calculation means as an advertisement fee, the advertisement update fee is assumed to be 100 yen × number of updates.

  Of the 100 yen, 50 yen is a discounted amount when the advertisement is updated, that is, when the user uses the card for shopping. Further, in this case, the discount permission is notified from the advertisement information management apparatus 410 to the terminal of the store used by the user, and is recorded in the advertisement information management apparatus 410. By adopting such a configuration, it is possible not only to expect an increase in card users, but also to return a part of the advertising fee to the store where one terminal is installed, so that an increase in the number of terminals installed can be expected.

Next, marketing information processing in a shopping card will be described.
The marketing information processing in the information management apparatus 410 is as described with reference to FIG. 18, but will be described again from the viewpoint of marketing information processing as a shopping card terminal.

  In marketing information processing (step S36 in FIG. 11) executed by the marketing processing means 416, first, user information is extracted in step S91, and personal information such as whether the user is an adult or a child is extracted in step S92. Next, advertisement history information is extracted in step S93, and statistical processing is executed in step S94.

  This statistical processing can calculate the advertising effect by statistically processing, for example, the number of users for each store, the usage status at the time of advertisement display, and the like from the store information and the user information.

  The result of the statistical process is stored in the marketing information storage unit 417 by the marketing processing unit 416 in step S95, the process is terminated, and the process returns to the main flow (FIG. 11). Further, the marketing information is notified to the admission processing server 421 in accordance with the marketing information request.

  Here, in each of the above-described embodiments, the advertisement to be updated is only selected, but it goes without saying that a plurality of advertisements may be updated under the same conditions. In addition, when multiple advertisements are selected under the same conditions, it may be configured to be selected by a random number generation device in the terminal or information management device, and further, the advertisement placement ratio is reflected according to the contract such as the advertising fee A configuration may be adopted.

  In each of the above-described embodiments, the description has been given by taking as an example the configuration in which the personal information of the user is read from the information storage display medium. However, information unique to the medium, for example, a card ID is read from the information storage display medium, May be configured to be managed in the information management apparatus.

  It should be noted that the advertisement display management system of the present invention is not limited to the above-described embodiment, and it is needless to say that various changes can be made without departing from the gist of the present invention. For example, the present invention can be applied to a network server as described above, but is not limited to this, and can be applied to all systems.

  In the present embodiment, the name “advertisement display management system” is used. However, this is for convenience of explanation, and may be an advertisement system, an advertisement display system, a card issuing device, or the like.

  In each of the embodiments, an example in which the information terminal is applied to a dedicated terminal, a computer, or a portable information terminal has been described. However, any information processing apparatus that provides or acquires information may be used. It may be incorporated as a data communication function of a portable information terminal such as a PDA or a personal computer, and any kind of stored information may be used.

  Furthermore, the types of the control device and storage device of the system constituting the server and the client, the type of data stored in the database, etc. are not limited to the above-described embodiments.

  The advertisement display management system described above is also realized by a program for causing this processing device to function. This program is stored in a computer-readable recording medium. In the present invention, as the recording medium, the main memory itself may be a program medium, or a program reading device is provided as an external storage device and can be read by inserting the recording medium therein. May be. In either case, the stored program may be configured to be accessed and executed by the CPU, or in any case, the program is read and the read program is not shown in a program storage area. The program may be downloaded and executed by the program. It is assumed that this download program is stored in the main device in advance.

  Here, the program medium is a recording medium configured to be separable from the main body. For example, in addition to a PC card (step SRAM card), a tape system such as a magnetic tape or a cassette tape, or a magnetic disk such as a floppy disk or a hard disk. Includes disk systems for optical disks such as CD-ROM / MO / MD / DVD, card systems such as IC cards (including memory cards) / optical cards, or semiconductor memories such as mask ROM, EPROM, EEPROM, flash ROM, etc. It may be a medium that carries the program in a fixed manner.

  In the present embodiment, since the system configuration is connectable to a communication network including the Internet, the medium may be a medium that fluidly carries the program so as to download the program from the communication network. When the program is downloaded from the communication network in this way, the download program may be stored in the main device in advance or installed from another recording medium. Further, the content stored in the recording medium is not limited to a program, and may be data.

It is a figure which shows the structure of the advertisement display management system of the 1st Embodiment of this invention. It is a figure which shows the example which applied the advertisement display management system of this Embodiment to the system structure of a commuter pass, a ticket gate terminal, and an information management apparatus. It is a figure which shows the time and personal information table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the terminal installation information table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the advertisement classification table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the hanging advertisement information table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the example of a commuter pass display of the advertisement display management system of this Embodiment. It is a main flowchart which shows the process in the terminal of the advertisement display management system of this Embodiment. It is a flowchart which shows the terminal specific process in the ticket gate terminal of the advertisement display management system of this Embodiment. It is a flowchart which shows the terminal response information processing in the ticket gate terminal of the advertisement display management system of this Embodiment. It is a main flowchart which shows the process in the information management apparatus of the advertisement display management system of this Embodiment. It is a flowchart which shows the notification information processing in the information management apparatus of the advertisement display management system of this Embodiment. It is a flowchart which shows the advertisement selection process which used the ticket gate terminal of the advertisement display management system of this Embodiment as a client. It is a flowchart which shows the advertisement history information processing which made the ticket gate terminal of the advertisement display management system of this Embodiment the client. It is a flowchart which shows the notification information extraction process which made the ticket gate terminal of the advertisement display management system of this Embodiment the client. It is a flowchart which shows the advertising fee calculation process in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the advertisement fee calculation model of the advertisement display management system of this Embodiment. It is a flowchart which shows the marketing information processing in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the structure of the advertisement display management system of the 2nd Embodiment of this invention. It is a figure which shows the attraction position information table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the attraction waiting time table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the attraction advertisement table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the event information table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the attraction arrangement position of the advertisement display management system of this Embodiment. It is a figure which shows the example of a display of the attraction ticket of the advertisement display management system of this Embodiment. It is a flowchart which shows the terminal specific process in the attraction entrance terminal of the advertisement display management system of this Embodiment. It is a flowchart which shows the advertisement selection process which made the attraction entrance terminal of the advertisement display management system of this Embodiment a client. It is a flowchart which shows the notification information extraction process which made the attraction entrance terminal of the advertisement display management system of this Embodiment a client. It is a figure which shows the structure of the advertisement display management system of the 3rd Embodiment of this invention. It is a figure which shows the utilization condition table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the user management table 32 memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the advertisement information table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the advertisement use frequency table memorize | stored in the information management apparatus of the advertisement display management system of this Embodiment. It is a figure which shows the example of a display of the shopping card of the advertisement display management system of this Embodiment. It is a flowchart which shows the terminal specific process in the card terminal of the advertisement display management system of this Embodiment. It is a flowchart which shows the advertisement selection process which used the card terminal of the advertisement display management system of this Embodiment as the client. It is a flowchart which shows the notification information extraction process which made the attraction entrance terminal of the advertisement display management system of this Embodiment the client.

Explanation of symbols

11 Time / Personal Information Table 12 Terminal Installation Information Table 13 Advertisement Type Table 14 Suspended Advertisement Information Table 21 Attraction Location Information Table 22 Attraction Waiting Time Table 23 Attraction Advertisement Table 24 Event Information Table 31 Usage Status Table 32 User Management Table 33 Advertisement Information table 34 Advertisement usage count table 101, 102, 103 Information storage display medium (portable storage medium)
104, 105, 106 Terminals 110, 210, 310, 410 Information management devices 111, 211, 311, 411 Advertisement information selection means 112, 212, 312, 412 Advertisement information storage means 113, 213, 313, 413 Advertisement charge calculation means 114 , 214, 314, 414 User information processing means 115, 215, 315, 415 User information storage means 116, 216, 316, 416 Marketing processing means 117, 217, 317, 417 Marketing information storage means 118, 119, 120, 121, 218, 219, 220, 318, 319, 320, 418, 419, 420 Advertisement information database (advertisement information storage means)
122, 123, 222, 223, 322, 323, 422, 423 Network 201, 202, 203 commuter pass (portable storage medium)
201a Advertisement display area (display section capable of displaying advertisement information)
204, 205, 206 Ticket gate terminal 218, 219, 220 Advertising information database 221 Ticket gate processing server 301, 302, 303 Attraction ticket (portable storage medium)
301a Advertisement display area (display section capable of displaying advertisement information)
304, 305, 306 Attraction entrance terminal 321 Entrance processing server 401, 402, 403 Shopping card (portable storage medium)
401a Advertisement display area (display section capable of displaying advertisement information)
404, 405, 406 Shopping card terminal 421 Admission processing server

Claims (11)

A portable storage medium having a display unit capable of displaying advertisement information;
In an advertisement display management system comprising one or more terminals that read information stored in the portable storage medium and an information management device that manages the terminals,
Advertising information storage means for storing a plurality of types of advertising information;
Selection means for selecting advertisement information stored in the advertisement information storage means based on information read from the portable storage medium;
An advertisement display management system comprising: update means for updating advertisement information to be displayed on the portable storage medium with the selected advertisement information. A portable storage medium having a display unit capable of displaying advertisement information;
In an advertisement display management system comprising one or more terminals that read information stored in the portable storage medium and an information management device that manages the terminals,
User information storage means for storing information of a user who uses the portable storage medium;
Advertising information storage means for storing a plurality of types of advertising information;
Selection means for reading out corresponding user information from the user information storage means based on the information read from the portable storage medium, and selecting the advertisement information stored in the advertisement information storage means based on the user information; ,
An advertisement display management system comprising: update means for updating advertisement information to be displayed on the portable storage medium with the selected advertisement information. A portable storage medium having a display unit capable of displaying advertisement information;
In an advertisement display management system comprising one or more terminals that read information stored in the portable storage medium and an information management device that manages the terminals,
Position storage means for storing position information where the terminal is installed;
Advertising information storage means for storing a plurality of types of advertising information;
Based on the information read from the portable storage medium, the position information where the portable storage medium is used is read from the position information storage means, and the advertisement stored in the advertisement information storage means based on the position information A selection means for selecting information;
An advertisement display management system comprising: update means for updating advertisement information to be displayed on the portable storage medium with the selected advertisement information. A portable storage medium having a display unit capable of displaying advertisement information;
In an advertisement display management system comprising one or more terminals that read information stored in the portable storage medium and an information management device that manages the terminals,
Advertising information storage means for storing a plurality of types of advertising information associated with the terminal number;
Selection means for selecting advertisement information stored in the advertisement information storage means based on the number of the terminal that has read the information from the portable storage medium;
An advertisement display management system comprising: update means for updating advertisement information to be displayed on the portable storage medium with the selected advertisement information. Furthermore, it comprises a time measuring means for calculating time information for updating the advertisement information displayed on the portable storage medium,
The said selection means selects the advertisement information memorize | stored in the said advertisement information storage means based on the said time information calculated by the said time measuring means. The Claim 1 thru | or 4 characterized by the above-mentioned. Advertising display management system.   The advertisement display management system according to any one of claims 1 to 4, further comprising an advertisement fee calculation unit that calculates an advertisement fee based on a predetermined calculation method. The advertising fee calculating means counts the posting history of the updated advertising information and stores it as an advertisement display count;
Advertisement number effect calculating means for calculating an advertisement display number effect using the advertisement display number counted by the advertisement history means,
The advertisement display management system according to claim 6, wherein an advertisement fee is calculated using the advertisement display frequency and the advertisement display number effect. The advertisement fee calculation means counts that the store of advertisement information displayed on the portable storage medium has been used and stores it as an advertisement use situation management means;
An advertisement use effect calculation means for calculating an advertisement use effect using the advertisement use status counted by the advertisement use status management means,
The advertisement display management system according to claim 6, wherein an advertisement fee is calculated using the advertisement use effect. From a portable storage medium having a display unit capable of displaying advertisement information, one or more terminals that update storage information when the portable storage medium is attached, and an information management device that manages the terminal In the advertisement display management method of the configured advertisement display management system,
An advertisement information storage step for storing a plurality of types of advertisement information;
A reading step in which the terminal reads information stored in a portable storage medium; and
A notification step of notifying the read information from the terminal to the information management device;
A selection step in which the information management device selects arbitrary advertisement information from a plurality of types of advertisement information based on the read information;
An advertisement display management method comprising: an updating step of updating advertisement information to be displayed on the portable storage medium with the selected advertisement information.   Advertisement display management system comprising a portable storage medium having a display unit capable of displaying advertisement information, one or more terminals for reading information stored in the portable storage medium, and an information management device for managing the terminals In the above, an advertisement information storage means for storing a plurality of types of advertisement information, a selection means for selecting advertisement information stored in the advertisement information storage means based on information read from the portable storage medium, and the selection What is claimed is: 1. A computer-readable recording medium on which is recorded a program for causing a computer to execute an advertisement display management system comprising updating means for updating advertisement information displayed on the portable storage medium according to the advertisement information.   Advertisement display management system comprising a portable storage medium having a display unit capable of displaying advertisement information, one or more terminals for reading information stored in the portable storage medium, and an information management device for managing the terminals In the above, an advertisement information storage means for storing a plurality of types of advertisement information, a selection means for selecting advertisement information stored in the advertisement information storage means based on information read from the portable storage medium, and the selection A program for causing a computer to execute an advertisement display management system comprising update means for updating advertisement information to be displayed on the portable storage medium with the advertisement information that has been made.

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