JP6160230B2 - Advertising system - Google Patents

Description

  The present invention relates to an advertising system that uses an actual product as an advertising medium.

  Until now, the information sent to customers to encourage the purchase of products has been consumed by unspecified number of recipients from information sources such as product manufacturers and advertising agencies through mass media such as TV and newspapers. It was mainly sent to the people. In recent years, with the spread of network media such as the Internet, product information is not only given to consumers unilaterally, but it is also easier to select and acquire product information desired by consumers. As described above, the diversification of product information acquisition routes by customers leads to diversification of customer needs and advancement.

  Manufacturers are promoting products such as TV, magazines, and the Internet with huge advertising expenses. However, it is not easy to grasp diversifying customer needs. Manufacturers are seeking advertising means that motivate customers to purchase, bring their customers to the store to purchase the product, and lead to purchase of the product.

  In the advertisement of a product, if an appropriate medium can be selected, a sales effect can be obtained by the advertisement through the medium. However, it is not easy to select media that are directly linked to sales of products from among diversified media. In addition, it is difficult to grasp how much the sales of a product have increased by issuing a product advertisement. Such a problem is common to manufacturers that produce products and the advertising industry.

  In general, an enormous amount of advertising costs generated in advertising is added to the product sales price. Therefore, the customer is in a situation where it is difficult to obtain the desired product at an appropriate price. If a product advertising means that leads to a reduction in advertising costs can be realized, the product selling price can be reduced. If such a product advertisement means can be realized, there is an advantage for both the manufacturer and the customer.

  Patent Document 1 discloses an information providing service that displays information such as advertisements on a mobile phone using the Internet.

  In the information providing system of Patent Document 1, a user reads a two-dimensional code including URL information of a management server and advertiser identification information for identifying an advertiser with a camera of a mobile phone with respect to a product posted on an advertising medium. The management server is accessed (URL: Uniform Resource Locator). The management server connects to the advertiser server based on the advertiser identification information acquired from the mobile phone, displays the acquired information on the mobile phone, and counts the access frequency for each advertiser identification information of the advertiser. Further, when information provision is requested to an advertiser whose cumulative access frequency exceeds a preset access upper limit frequency, the management server displays a web page with a banner advertisement linked to the other advertiser's server. , Display on the accessed mobile phone.

JP 2006-323798 A

  For example, even if a person is interested in products such as clothes worn by other people in the city, information such as what brand it is, where it can be purchased, and how much the price is I often don't know. In other words, even a customer who has a willingness to purchase a product that was found by chance, will not be able to purchase if the information on the product that he / she wants to purchase cannot be obtained at the stage of the willingness to purchase.

  In such a case, there is a product that is likely to be purchased by the customer, but because the information cannot be obtained in a timely manner, the customer cannot purchase the product to be purchased, and the manufacturer that sells the product sells it. You will miss the opportunity.

  According to the information providing system of Patent Document 1, information such as advertisements can be displayed on a mobile phone in response to a user request. Therefore, even if the advertiser does not develop advanced software, it is possible to improve advertising effectiveness and sales through the management server. In addition, when the number of accesses to a specific advertisement increases, information from different advertisers is accessed. For this reason, an upper limit for charging the advertiser is set, so that excessive charging for the advertiser can be suppressed.

  However, since the information providing system of Patent Document 1 provides information such as advertisement in response to a user's request, the advertising effect cannot be obtained for a product that the user accidentally saw.

  The present invention increases advertising effectiveness and reduces advertising costs by providing customers with information on the products in a timely manner when they are interested in the products and not missing the opportunity to purchase the products. An object of the present invention is to provide an advertising system that can do this.

  The advertising system of the present invention includes a database that stores information on products to be advertised, personal information of customers who have registered as advertisers, and an advertising fee processing unit that calculates advertising fees related to products. The management server, the advertiser's terminal that updates the weblog article created in the account set up in the management server, and the advertiser's terminal that communicates directly with the advertiser's terminal and the advertiser's product information And a potential customer terminal of the product acquired from the potential customer terminal, which is managed based on the URL information of the web log in which the product information acquired from the advertiser terminal is posted Information on products is obtained by accessing the server, and the advertising fee processing unit calculates the advertising fee to be paid to the advertiser according to the number of accesses to the weblog, and purchase information of products by potential customers When you get is characterized by calculating the remuneration to be paid to advertisers.

  According to the present invention, when a customer is interested in a product, the product information is provided to the customer in a timely manner so as not to miss the opportunity to purchase the product, thereby improving the advertising effect and advertising costs. Can be reduced.

It is a figure which shows the structure of the advertising system which concerns on embodiment of this invention. It is a figure which shows the internal structure of the management server which concerns on embodiment of this invention. It is a sequence diagram which shows operation | movement of the advertisement system which concerns on embodiment of this invention. It is a sequence diagram which shows operation | movement of the advertising system which concerns on the modification of embodiment of this invention. It is a sequence diagram which shows operation | movement of the advertising system which concerns on the modification of embodiment of this invention. It is a figure for demonstrating the advertising system which concerns on the Example of this invention. 3 is an example of an advertiser's blog according to an embodiment of the present invention. It is an example of the blog article of the advertiser concerning the example of the present invention.

  EMBODIMENT OF THE INVENTION Below, the form for implementing this invention is demonstrated using drawing. However, the preferred embodiments described below are technically preferable for carrying out the present invention, but the scope of the invention is not limited to the following.

(Embodiment)
First, the configuration of the advertising system 1 according to the embodiment of the present invention will be described with reference to FIG.

  The advertisement system 1 according to the present embodiment includes a management server 10, a cash register terminal 20, an advertiser terminal 30, and an advertisement tag 35.

  The advertiser is an entity that purchases the product 50 of the manufacturer that operates the management server 10 and advertises the product 50 in the advertising system 1 according to the present embodiment. The advertiser provides URL information regarding the product 50 through the advertisement tag 35. The advertiser does not necessarily have to be a customer who purchased the product 50, but may be a customer registered as an advertiser.

  Further, when another person who is interested in the product 50 through the advertising activities of the advertiser accesses the information of the product 50, the other person is regarded as a potential customer. If such a situation is reached, the potential customer terminal 40 of the potential customer becomes a component of the advertising system 1 of the present embodiment.

  The potential customer terminal 40 can acquire the URL information of the advertiser's web log (hereinafter, blog) from the advertiser terminal 35.

  The advertising system 1 according to the embodiment of the present invention includes a management server 10, a cash register terminal 20, an advertiser terminal 30, an advertisement tag 35, and a potential customer terminal 40 connected to each other via the Internet 100 and an advertiser. The terminal 30 and the potential customer doll 40 are directly connected to each other.

(Management server)
The management server 10 is managed and operated by a manufacturer that sells the product 50. The management server 10 may be an in-house server owned by a manufacturer or a server provided in an external data center, and the installation form is not limited. Further, the management server 10 may be directly managed and operated by a manufacturer, or substantially managed and operated by an external server management and management company.

  As shown in FIG. 2, the management server 10 includes an information server 11, a website server 12, advertisement fee ribs 15, and a communication unit 19. The information server 11 and the website server 12 may be provided outside the management server 10 as long as they are managed by the management server 10. In addition, the management server 10 has functions that a general server has such as an arithmetic function, a communication function, and a storage function.

  In addition, the management server 10 is connected to the information server 11 and includes a customer information database (hereinafter referred to as customer DB 111) including manufacturer information, a product information database (hereinafter referred to as product DB 112) including product information of the product 50, Is provided. Furthermore, the management server 10 is connected to the website server 12 and includes a website database (hereinafter referred to as site DB 121) including website information operated by a manufacturer, and a blog database (hereinafter referred to as blog information) including blog information of customers who are advertisers. Blog DB 122).

  The information server 11 processes customer information registered in the customer DB 111 and product information of the product 50 stored in the product DB 112.

  The web server 12 executes a process for operating a website (advertisement site) on which information about the manufacturer is posted. Further, when a customer who has purchased the product 50 is registered as an advertiser, the web server 12 creates an account of the advertiser (purchaser) in the advertisement site and issues a blog creation authority to the advertiser. Purchase information is recorded in the purchaser's account.

  The web server 12 calculates an access count number (hereinafter referred to as “access number”) of the advertiser's blog, and stores the access number in the blog DB 122.

(Advertising fee processing department)
The advertisement fee processing unit 15 calculates an advertisement fee paid by the manufacturer to the advertiser. The calculation of the advertisement fee may be executed one by one at the timing when the number of accesses to the blog changes, or at the timing when the product 50 is purchased, or may be executed periodically. For example, the aggregation may be performed periodically such as every week or every month.

  The advertising fee processing unit 15 executes advertising fee notification / payment processing to the advertiser as necessary. In addition, every time the account count changes, the current advertising cost may be notified to the advertiser.

  The advertisement fee processing unit 15 calculates an advertisement fee to be paid to the advertiser according to the number of accesses to the advertiser's blog. For example, the advertising fee processing unit 15 may calculate an advertising fee by multiplying the amount of payment set per access by the total number of accesses to the advertiser's blog. For example, if the amount of payment per access is set to 1 yen, 1000 accesses will result in an advertising fee of 1000 yen. The basic payment amount may be set for each number of accesses such as per 100 accesses, or an upper limit may be set for the advertising fee.

  If the URL information of the blog presented from the advertiser terminal 30 to the potential customer terminal 40 is unique to the advertiser, access to the blog by the URL information can be specified. Therefore, access to the blog by the potential customer terminal 40 can be distinguished from access from other link destinations. For example, the payment amount per access in the access from the potential customer terminal 40 may be set higher than the payment amount per access in the access from other link destinations. For example, the access from other link destinations may be set to 0.1 yen per access, and the access from the potential customer terminal 40 may be set to 10 yen per access.

  Further, when the potential customer purchases the product 50, the advertising fee processing unit 16 calculates an advertising fee (result reward) according to the purchase result. For example, regarding the purchase of the product 50 by the potential customer 50, an advertising fee (performance reward) corresponding to the sales of the product 50 may be paid to the advertiser. For example, in the case of a product of 10,000 yen, the performance reward may be 500 yen corresponding to 5% of the price.

  For example, compared to the advertising fee calculated from the number of accesses, if the advertising fee (actual reward) paid by the potential customer who saw the advertiser's blog for the result of purchasing the product 50 is set high, the advertiser It is expected that the content described in the blog will be enhanced. As a manufacturer, it is only necessary to pay a considerable performance fee only for products that are actually sold, so there is no disadvantage of continuing to pay huge advertising costs for products that you do not know can sell, so you can also reduce advertising costs Connected.

  Further, the advertisement fee processing unit 15 may notify the advertiser of the advertisement fee. For example, the advertiser may be notified in real time corresponding to the number of accesses or purchase of the product 50, or may be notified at every payment opportunity.

  Further, the advertising fee processing unit 15 may execute an advertising fee payment process for the advertiser. For example, the advertising fee processing unit 15 may be connected to a system having a transfer authority to an account held by the manufacturer, and cause the system to execute a transfer process to an account designated by the advertiser.

  The communication function of the management server 10 is realized by the communication unit 19. The communication unit 19 has a communication function that a general server has, and enables data communication with the cash register terminal 20, the advertising device 30, the potential customer terminal 40, and the management server 10 via the Internet 100.

(Cash register terminal)
The cash register terminal 20 is a cash register provided in a store.

  The cash register terminal 20 of the store is provided with a terminal device for recording and transmitting the registration ID of the advertiser (customer) and the purchased product ID when the customer who becomes the advertiser purchases the product 50. . The cash register terminal 20 has a function of transmitting purchase information of the purchased product 50 to the management server 10.

  The cash register terminal 20 preferably has a POS system having a function of registering and transmitting purchase information at the time of sale (POS: Point-of-Sales). The purchase information is transmitted to the management server 10 through a network line such as the Internet 100 by a communication device provided in the cash register terminal 20.

(Advertiser terminal)
The advertiser terminal 30 is a terminal owned by an advertiser who has purchased a product 50 and registered to advertise the product 50. For example, the advertiser terminal 30 can be a mobile terminal such as a mobile phone or a smartphone owned by the advertiser. An installation type terminal such as a personal computer may be used as long as it can be connected to the Internet 100. The function of the advertiser terminal 30 can be realized by software downloaded to the terminal or software service provided in the cloud.

  Further, a unique device supplied from the manufacturer of the product 50 may be used as the advertiser terminal 30. In the following description, it is assumed that the advertiser terminal 30 is a mobile terminal.

  The advertiser terminal 30 only needs to have a function of enabling access to the web server 12 for advertising the product 50 and updating a blog created by an advertiser who owns the product 50.

(Ad tag)
The advertisement tag 35 is a device possessed by an advertiser who has purchased a product 50 and registered to advertise the product 50. For example, the advertisement tag 35 may be included in a mobile terminal such as a mobile phone or a smartphone owned by the advertiser, or may be a specific device supplied from the manufacturer of the product 50.

  The advertisement tag 35 has information to link to a site that advertises the product 50, and has link information to a blog created by an advertiser who owns the product 50. If the link information to the blog is the URL information of the blog, the potential customer terminal 40 can read the URL information of the blog from the advertisement tag 35 and connect to the blog of the URL (URL: Uniform Resource Locator).

  Examples of a method for providing URL information from the advertisement tag 35 to the potential customer terminal 40 include the following methods.

  (1) The inter-terminal communication function between the advertiser terminal 30 and the potential customer terminal 40 is used.

  First, a potential customer directly asks an advertiser to send URL information for a blog. The advertiser transmits the URL information of the blog created by the advertiser to the mobile terminal of the potential customer by using the infrared communication function provided in the mobile terminals owned by each other. Moreover, if it is a terminal which can use Bluetooth (trademark), it can communicate between terminals with the radio | wireless communication function with which a portable terminal is provided. Furthermore, communication between terminals may be realized using a communication function via a wireless LAN or a network.

  (2) The advertisement tag 35 embedded in the product 50 is used.

  URL information that can be read from the outside is embedded in the product 50. A potential customer acquires URL information by a reading function of his / her portable terminal (potential customer terminal 40).

  For example, when the product 50 is clothes, URL information can be embedded in a tag such as a barcode or a two-dimensional code (matrix code). The code storing the URL information can be embedded in the advertiser's clothes without affecting the design. For example, it may be printed in the form of a two-dimensional code on a tag of a product tag of clothes. If the two-dimensional code is used as the code, the URL information of the product 50 can be acquired by photographing and acquiring the two-dimensional code with the camera device provided in the portable terminal (potential customer terminal 40). The URL information may be read from the design or mark itself drawn on the clothes.

  Further, if an IC tag or NFC tag storing URL information is embedded in a tag of clothes, the portable terminal can acquire the URL information by holding the portable terminal of the potential customer over the tag (IC: Integrated Circuit, NFC (near field communication).

  (3) Push communication from the advertiser terminal 30 having the function of the advertisement tag 35 is used.

  When the advertiser's mobile terminal (advertiser terminal 30) is not used, the URL information is always distributed from the mobile terminal within a radius of m. When the potential customer approaches within a few meters of the advertiser, the advertiser's mobile terminal distributes the URL information to the potential customer terminal 40 by push communication. The potential customer can acquire information distributed by push communication by the portable terminal of the potential customer, and can acquire URL information of the product.

  (4) URL information is provided from the advertisement tag 35 to the potential customer terminal 40 in response to the URL acquisition request of the potential customer terminal 40.

  For example, the advertiser's mobile terminal (advertiser terminal 30) is equipped with a device (advertisement tag 35) that is activated at the moment it is received in response to a URL acquisition request sent from a potential customer. The activated device (advertisement tag 35) distributes the URL information to the potential customer terminal 40. When the URL information has been transmitted, the communication ends. The device (advertisement tag 35) may be loaded on the advertiser's mobile terminal (advertiser terminal 30).

  For example, the URL acquisition request can be transmitted using an optical communication function such as infrared rays or a wireless communication function such as a radio signal. When the advertiser's mobile terminal (advertiser terminal 30) receives the URL acquisition request from the potential customer terminal 40, the advertiser's mobile terminal (advertiser terminal 30) distributes the URL information to the potential customer terminal 40.

  The means for providing URL information is not limited to the above four means, and the potential customer terminal 40 obtains the URL information of the product 50 possessed by the advertiser from the advertisement tag 35 (advertiser terminal 30) on the spot. All you have to do is get it.

  For example, the above 1, 3, and 4 can be realized by the communication function of the advertiser terminal 30 and the like. In this case, the advertisement tag 35 can be realized as a function of the advertiser terminal 30. Further, the above 2 can be realized by embedding an IC tag or code including URL information of the product 50 in the advertisement tag 35 so that the advertisement tag 35 can be read by the potential customer terminal 40. That is, the advertisement tag 35 may be included in the advertiser terminal 30 or may be configured differently from the advertiser terminal 30.

  If any of the above means is used, the potential customer obtains the URL information of the product he / she wants to purchase by chance in the city, and obtains the product information by accessing the advertiser's blog from the URL information. be able to.

(Lead customer terminal)
As the potential customer terminal 40, a mobile terminal having a communication function such as a mobile phone or a smartphone can be used. Further, even if it is not a mobile terminal, an installation type computer such as a personal computer can be used as long as it can be connected to the advertiser terminal 30 and the advertisement tag 35.

  The potential customer terminal 40 has a function of reading URL information of the blog of the advertiser who owns the advertisement tag 35 from the advertisement tag 35 (advertiser terminal 30). For example, the potential customer terminal 40 acquires URL information from the advertising device 30 by a wireless communication function or an infrared communication function.

  The potential customer terminal 40 can access the management server 10 based on the read URL information, and can access the advertiser's blog in the management server 10.

  The potential customer can browse the advertiser's blog regarding the product 50 through the potential customer terminal 40. Access to the blog by potential customers is stored in the blog DB 122 as access. Further, if the access from the link means (URL information) to the advertiser's blog posted on the manufacturer's web server and the access by the advertising system according to the present embodiment are stored as separate counts, the advertiser To identify access by advertising activities.

  When the potential customer comes to purchase the product 50, the management server 10 is notified through the cash register terminal 20 that the potential customer has purchased the product 50. At this time, the management server 10 may confirm through the potential customer terminal 40 that the potential customer has purchased the product 50.

  The manufacturer calculates the advertising fee in consideration of the number of accesses to the blog created by the advertiser and the total distribution amount of the product, and pays the advertising fee to the advertiser. For example, a small advertising fee may be paid according to the number of accesses, and the amount of advertising may be increased depending on the relationship between the number of accesses and the total amount of products distributed. When a potential customer who accesses an advertiser's blog purchases a target product, a reward corresponding to the purchase may be paid to the advertiser as an advertising fee.

  The advertising fee to be paid to the advertiser is paid only when the product is actually purchased, so there is no need to spend a large amount of advertising expenses in a situation where it is not known whether the advertising effect can be obtained, and it is possible to substantially reduce the advertising cost Is also connected.

According to the advertisement system according to the embodiment of the present invention, potential customers who have lost sales opportunities until now can be taken in as actual customers, and the sales volume of the target product can be substantially increased. Further, by passing at least part of the advertising cost for expensive advertising media to the advertising system according to the present embodiment, the advertising cost can be substantially reduced.

  The above is the configuration of the advertising system according to the embodiment of the present invention. The above-described configuration is an example, and various modifications and additions are also included in the scope of the present invention.

(Operation)
Next, operation | movement of the advertising system which concerns on embodiment of this invention is demonstrated using FIG. In the description of this operation, the advertisement tag 35 is realized by one function of the advertiser terminal 30.

  First, it is assumed that a customer (advertiser) visits a sales store and purchases a product 50 to which the advertising system 1 according to the present embodiment is applied.

  At this time, the cash register terminal 20 links the registration ID of the advertiser and the product ID of the purchased product 50, and notifies the management server 10 of the purchase information of the product 50 (step S31).

  The store may be a store on the Internet. In that case, the cash register terminal 20 can be realized as a payment system on the Internet. In addition, the customer is determined to be an advertiser of a certain product by the selection of the advertiser, and may not necessarily become an advertiser by purchasing the product.

  That is, if the advertiser has already used the advertising system 1 operated by the manufacturer, the registered ID number is used. When an advertiser newly registers, the advertiser's ID number is newly registered.

  The management server 10 provides an account to the website server 12 in the management server 10 to the advertiser terminal 30 possessed by the advertiser of the product 50 (step S32).

  If the account of the customer (advertiser) has already been created, the management server 10 writes the purchase information in the personal account in the advertiser's advertising site. When a customer (advertiser) uses the advertising system 1 for the first time, this advertising service is guided through a store or the like, an ID number is issued on the spot if desired, and the management server 10 newly creates an account. create.

  At this time, the advertiser terminal 30 connects to the website server 12 in the management server 10, accesses its own account, and updates the advertiser's blog in the blog DB 122 (step S33).

  The advertiser writes detailed information regarding the purchased product 50 in a blog on the account of the advertisement site. For example, the advertiser may describe attractive information mainly on the comfort of the product.

  An advertiser possesses the product 50 and functions as an advertising tower by an advertising behavior in which others who can become potential customers witness the product 50. However, in the embodiment of the present invention, the advertiser is not the main actor, and the information on the product 50 is the real world information (mainly visual information) because the advertiser has the product 50. ). Note that the real-world information referred to here may be a combination of information other than vision such as hearing, smell, taste, and touch.

  For example, in the case of clothes, the advertiser may wear the clothes and go out. Hats, shoes, gloves, bags, accessories, etc. are the same as clothes. In addition, the advertising system according to the embodiment of the present invention can make the product purchased by the advertiser visible to others' eyes, even if it is other than clothing, and the product can be seen by others. It can be applied to things that interest you.

  Assume that another person (potential customer) witnesses the product 50 owned by the advertiser and is interested in the product 50. Here, this other person becomes a potential customer for the product 50.

  In order to obtain information on the product 50, the potential customer accesses the advertisement tag 35 by the potential customer terminal 40 and makes a URL acquisition request for the blog (step S34).

  At this time, the potential customer terminal 40 reads information from the advertisement tag 35. Since the advertising system 1 of this embodiment is applied to the product 50 possessed by the advertiser, the URL information stored in the advertising tag 35 is distributed to the potential customer terminal 40 (step S35).

  When the potential customer terminal 40 acquires the URL information of the blog, the potential customer terminal 40 accesses the website server 12 of the management server 10 in accordance with the URL information (step S36).

  There are several lists of purchased items in the blog. When the list of products 50 that the user is interested in is accessed, the comment and detailed information about the products 50 of the advertiser can be viewed.

  When the potential customer terminal 40 accesses the blog, the number of accesses to the product 50 is recorded on the blog.

  The management server 10 provides the product information to the potential customer terminal 40 through the blog (step S37).

  The management server 10 also counts the number of blog accesses. For example, the number of accesses may be acquired by the advertisement fee processing unit 15 and the number of accesses may be stored in the blog DB 122.

  Here, the advertising fee processing unit 15 calculates an advertising fee according to the number of accesses. In calculating the advertisement fee, the calculation based on the access to the normal blog and the access based on the URL information provided from the advertisement tag 35 to the potential customer terminal 40 are separately calculated. With respect to access based on URL information provided via the advertisement tag 35, it is preferable to set the payment amount per access higher than that for normal access.

  Further, when the product 50 is purchased by the potential customer, purchase information of the product 50 by the potential customer is transmitted from the cash register terminal 20 to the management server 10 (step S38).

  At this time, if the purchase information includes that the potential customer has purchased the product 50 after accessing the advertiser's blog, the price of the product 50 is discounted. For example, when visiting a sales store, the store clerk is informed that the blog has been viewed, and the screen of the mobile terminal (potential customer terminal 40) on which the advertiser's blog is displayed is displayed to the store clerk. By showing your blog, you can make a discount on the product purchase price for potential customers. Here, the cashier clerk confirms the ID number of the creator (advertiser) of the blog and the model name of the purchased product 50, and transmits purchase information to the management server 10.

  Here, the advertising fee processing unit 15 calculates the advertising fee (actual reward) to the advertiser generated by the potential customer purchasing the product 50.

  The manufacturer can confirm the purchaser (= advertiser) of the product 50 who is a blog creator and the product 50 having a purchase record. The advertising fee may be paid to the blog creator on a designated date such as the end of the month according to the total number of monthly blog accesses and the sales of the product 50.

  The above is the description of the operation of the advertising system 1 according to the embodiment of the present invention.

(Modification)
Moreover, about the advertisement system 1 which concerns on embodiment of this invention, a modification like FIG.4 and FIG.5 is shown.

  First, a modification of FIG. 4 will be described. In the modified example of FIG. 4, the steps after the advertising cost calculation by the advertising cost processing unit 15 are different. Note that the operations in steps S41 to S47 in FIG. 4 are the same as the operations in steps S31 to S37 in FIG.

  After step S47 of FIG. 4, the advertising fee processing unit 15 calculates an advertising fee according to the number of accesses.

  The management server 10 transmits the calculated advertising fee to the advertiser terminal 30 (step S48). The advertising fee may be displayed on a part of the top page of the advertiser's blog.

  Further, when the product 50 is purchased by the potential customer, purchase information of the product 50 by the potential customer is transmitted from the cash register terminal 20 to the management server 10 (step S49). At this time, if the purchase information includes that the potential customer has purchased the product 50 after accessing the advertiser's blog, the price of the product 50 is discounted.

  Here, the advertising fee processing unit 15 calculates the advertising fee (actual reward) to the advertiser generated by the potential customer purchasing the product 50.

  The management server 10 transmits the calculated advertising fee (actual reward) to the advertiser terminal 30 (step S50).

  The above is description of operation | movement of the modification shown in FIG. In the modification of FIG. 4, the advertising system is configured to notify the advertiser of the advertising cost calculated by the advertising cost processing unit 15.

  Next, a modification of FIG. 5 will be described. In the modified example of FIG. 5, the steps after the advertising cost calculation by the advertising cost processing unit 15 are different. The operations in steps S51 to S57 in FIG. 5 are the same as those in steps S31 to S37 in FIG.

  After step S57 in FIG. 5, the advertisement fee processing unit 15 calculates an advertisement fee according to the number of accesses.

  The management server 10 executes a process of paying the calculated advertisement fee to the advertiser (step S58). For example, the management server 10 may access the manufacturer's transfer system and transfer the advertisement fee from the manufacturer's bank account to the advertiser's bank account. Note that the method of paying the advertising fee to the advertiser is not limited to the above, and it is only necessary that the advertising fee calculated by the advertising fee processing unit 15 can be paid to the advertiser.

  Further, when the product 50 is purchased by the potential customer, purchase information of the product 50 by the potential customer is transmitted from the cash register terminal 20 to the management server 10 (step S59). At this time, if the purchase information includes that the potential customer has purchased the product 50 after accessing the advertiser's blog, the price of the product 50 is discounted.

  Here, the advertising fee processing unit 15 calculates the advertising fee (actual reward) to the advertiser generated by the potential customer purchasing the product 50.

  The management server 10 executes a process of paying the calculated advertisement fee (actual reward) to the advertiser (step S60).

  The above is description of operation | movement of the modification shown in FIG. In the modification of FIG. 5, the advertising system can pay the advertiser the advertising fee calculated by the advertising fee processing unit 15. In addition, you may combine the modification of FIG. 4 and FIG.

  Note that the modified examples of FIGS. 4 and 5 are examples, and do not limit the scope of the present invention.

  In the advertising system according to the embodiment of the present invention, the purchaser of the product becomes the advertiser by possessing the product. Advertisers are actively engaged in advertising with a high level of motivation because they have a product and the more they are exposed to the eyes of others, the more advertising costs they receive. As a result, if a potential customer is obtained, an advertising effect is obtained.

  In the past, manufacturers often created blogs but did not lead to seeing them. On the other hand, according to the advertising system according to the embodiment of the present invention, the product purchaser himself becomes an advertiser and performs advertising activities, and can notify the URL information of the blog to those who are interested in the product. Therefore, access to the blog is activated. In other words, in cooperation with the blog function, by advertising the product purchased by the advertiser, it is possible to produce an advertising effect that was not achieved by commercials through public media such as TV and the Internet.

  In addition, since the advertising fee is paid according to the sales performance of the product, the advertising cost of the manufacturer is used efficiently. That is, compared with advertising activities through public media, it is possible to realize setting of advertising costs according to product sales results. As a result, the advertising cost can be reduced, and the selling price of the product can be lowered to be competitive by the amount that the advertising cost can be reduced.

  In addition, potential customer needs can be found based on the number of blog visits provided by the manufacturer. If potential customer needs are found, the production status of the product can be set according to the customer needs, leading to further cost reduction.

  In addition, if a potential customer visits an advertiser's blog and purchases the product, a sales system that discounts the potential customer will also actively collect information about the product. there is a possibility. Then, at the time of product sales to potential customers, the manufacturer can efficiently collect information and purchase results collected by potential customers through a form such as a questionnaire through a cash register terminal.

  In addition, some product purchasers who are advertisers may purchase a wider variety of products in order to use this advertising system, and the manufacturers themselves are expected to expand their sales.

  In addition, the advertising system according to the embodiment of the present invention can easily introduce the system because the purchase results can be managed at a relatively low cost by utilizing the POS system of a general cash register. The advertiser terminal and the potential customer terminal can be realized by the property of the advertiser and the potential customer, and the advertiser tag can also be realized by diverting the function of the advertiser terminal. Furthermore, since the management server itself does not need to be an in-house server, there are many advantages such as cost reduction in terms of initial investment.

(Example)
FIG. 6 shows a configuration example of an example according to the embodiment of the present invention. In the example, a fashion product such as clothes is taken as an example of the product 50 shown in the embodiment of FIG. In addition, about the component of embodiment, the code | symbol shown in FIG. 1 was shown.

  In the embodiment, it is assumed that an advertiser who is a purchaser of the product 50 walks around a busy city street. At this time, the advertiser goes out wearing the purchased product 50.

  For example, clothes, decorations, sunglasses, scarves, bags, and the like are used as one form of the product 50. In addition, a hairstyle, makeup, nail polish, perfume, and the like may be targeted for the product 50.

  FIG. 6 illustrates a situation in which another person (potential customer) who sees an advertiser in the city cares about the product 50 worn by the advertiser and accesses information on the product 50. In the stage of FIG. 6, it is assumed that the advertiser has already purchased the product 50 and registered to become an advertiser.

  First, the potential customer is interested in the product 50 by looking at the fashion of the advertiser (1).

  The potential customer accesses the advertiser terminal 30 owned by the advertiser and requests URL information of the blog of the product 50 (2). In the embodiment, the mobile terminal owned by the advertiser is the advertiser terminal 30 and has the function of the advertisement tag 35.

  The advertiser terminal 30 transmits the blog URL information of the product 50 to the potential customer terminal 40 (3).

  The potential customer connects to the manufacturer's management server 10 based on the URL information of the blog through the potential customer terminal 40 and browses the advertiser's blog (4).

  FIG. 7 is an example of a screen of the blog 100 created by the advertiser. The blog 100 displays a manufacturer name, an advertiser registration ID, a product purchased by the advertiser, the number of accesses to the blog, and the like.

  The potential customer accesses the advertiser's blog and accesses purchase information of the product 50 that interests him. For example, when a potential customer selects and clicks on a part (underline) written as one piece on the blog 100 in order to obtain purchase information about the one piece worn by the advertiser, the potential customer links to the one piece purchase information.

  The link destination is one piece purchase information 110 as shown in FIG. The purchase information includes information such as the brand name, size, price, and stores that can be purchased. Furthermore, it is desirable that a feeling of use such as comfort is described as purchase information by the advertiser.

  The manufacturer causes the advertising fee processing unit 15 of the management server 10 to calculate the advertising fee according to the number of accesses to the blog, and pays the advertising fee to the advertiser (5).

  In this embodiment, a customer who has purchased a fashion product can obtain advertising revenue by wearing and advertising the purchased product, thereby improving the advertising effect of the manufacturer that manufactures and sells the fashion product. There are features. In other words, the product purchaser himself becomes an advertiser and carries out advertising activities, thereby enhancing the advertising effect.

  As shown in FIG. 6, a potential customer who is interested in fashion happens to be interested in a fashion item worn by a purchaser (advertiser) of the product 50 in the city.

  The potential customer browses a blog in which detailed information regarding the purchased item created by the advertiser is described via the portable terminal (potential customer terminal 40).

  Advertisers receive more advertising costs when they access more blogs, so they always wear the target fashion and buy products that anticipate color matching and trends to gain access. Strive. In addition, advertisers endeavor to create blogs that will motivate others to purchase because of the high level of motivation to get real advertising as a purchaser and to obtain advertising costs for blog creation.

  The manufacturer pays an advertising fee to the advertiser according to the number of accesses to the blog of the advertiser and the sales of the product. When the potential customer purchases the product, the performance fee is paid to the advertiser according to the purchase record.

  Since the manufacturer pays the advertising fee after the actual product purchase occurs, the advertising cost can be used effectively. As a result, for the manufacturer, advertising costs are reduced as a result.

  According to the present embodiment, active advertising activities backed by the motivation to absorb diverse potential customer needs that have not been achieved so far, and that the product purchaser himself becomes an advertiser and wants to earn income. to support. Then, an advertising system including a mechanism for reducing the advertising cost of the target product can be realized by adopting a system that pays the advertising cost to the advertiser based on the purchase results.

  Although the present invention has been described with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

DESCRIPTION OF SYMBOLS 1 Advertising system 10 Management server 11 Information server 12 Website server 15 Advertising expense processing part 19 Communication part 20 Cash register terminal 30 Advertising apparatus 40 Potential customer terminal 50 Product 100 Blog 110 Purchase information 111 Customer DB
112 Product DB
121 Site DB
122 Blog DB

Claims (10)

A database for storing information about products to be advertised and personal information of registered customers who are advertisers;
A management server having an advertising fee processing unit for calculating an advertising fee for the product;
The advertiser's terminal for updating an article of a weblog created in an account provided in the management server;
An advertising system comprising: a terminal of a potential customer of the product that communicates directly with the terminal of the advertiser and obtains information of the product possessed by the advertiser from the terminal of the advertiser;
The terminal of the potential customer is
Accessing the management server based on URL information of the weblog where the product information obtained from the advertiser's terminal is posted, and obtaining information about the product,
The advertising fee processing unit
Depending on the number of accesses to the weblog , the advertiser is charged at a different charge for access from a link source different from the URL information distributed from the advertiser's terminal and access from the URL information. advertising system wherein the advertising fee is calculated, and when you get the purchase information of the product by the potential customers, characterized in that the calculating the remuneration to be paid to the advertisers to pay for.   The advertising system according to claim 1, wherein the potential customer terminal directly communicates with the advertiser terminal.   The advertising system according to claim 1, wherein the terminal of the potential customer performs infrared communication with the terminal of the advertiser. The advertising fee processing unit
Access to the weblog from the URL information delivered from the advertiser's terminal;
Distinguishing access to the weblog from a link source different from the URL information,
4. The advertisement fee to be paid per access is set to be larger for an access from the URL information than an access from a link source different from the URL information. The advertising system according to item. A tag printed with a code for storing the URL information;
The advertising system according to any one of claims 1 to 4, wherein the terminal of the potential customer acquires the URL information by reading the code. An IC tag for storing the URL information;
The advertising system according to any one of claims 1 to 5, wherein the terminal of the potential customer acquires the URL information by reading the IC tag. The advertising fee processing unit
The advertising system according to any one of claims 1 to 6, wherein the calculated advertising cost is notified to the terminal of the advertiser. The advertising fee processing unit
The advertisement system according to claim 1, wherein a process of transferring the calculated advertisement fee to an account designated by the advertiser is executed.   The advertisement system according to any one of claims 1 to 8, further comprising: a register terminal that registers purchase information of the product by the advertiser and transmits the purchase information by the advertiser to the management server. . The cash register terminal is
The advertising system according to claim 9, wherein purchase information of the product by the potential customer is registered, and purchase information by the potential customer is transmitted to the management server.

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