Classifications

• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
• • G—PHYSICS
  • G07—CHECKING-DEVICES
  • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
  • G07G1/00—Cash registers
  • G07G1/0036—Checkout procedures

Definitions

• the present invention relates to a device for processing and displaying information obtained from coded data stored in a smart card, corresponding to operations associated with at least one loyalty program of a user with at least one merchant, of the type comprising means for reading data coded in the memory of the chip card, storage means for reading / writing data, calculation means and data display means.
• It also relates to a method implementing such a device.
• the user is therefore obliged to memorize his position for each of the programs and / or to keep the receipts issued during the transactions, which necessarily leads to errors and oversights.
• the present invention aims to provide a device and a method which respond better than those previously known to the requirements of practice, in particular in that it makes it possible to read in a smart card and to display in real time and in a homogeneous graphic form on the one hand, the content of the various electronic loyalty programs issued by several traders, and on the other hand the position on a specific date of the holder of the smart card for each of these different programs.
• the consumer accesses the information with a user-friendly and easy-to-understand display system, for example based on a gauge, graduations, a unit of measurement and an associated qualitative state.
• any tactile or vocal means for example a keyboard, a touch screen, a voice recognition system, an infrared remote control, etc.
• any tactile or vocal means for example a keyboard, a touch screen, a voice recognition system, an infrared remote control, etc.
• the means for formatting the data and displaying the information coded in such a way homogeneous comprise means for displaying a graduated trough;
• the display means of a graduated gauge include means for calculating and interpreting the data stored in the card to update them dynamically as a function of the data corresponding to at least one loyalty program, said calculation means being arranged for:
• the navigation means include a touch screen;
• the device is a mobile phone;
• the device is a satellite decoder
• the device is a personal digital assistant, for example of the type sold by the company American US Robotics under the name Palm
• the device comprises: means for entering the data of the coded information stored in the chip card in an intermediate storage memory and for displaying the information obtained from said data, means for storing coded data corresponding to one or more several loyalty programs for a user with several merchants, means for comparing the data entered in said intermediate memory and data stored in said information storage means, and means for processing the results of these comparisons to display updated information.
• the invention also provides a method of implementing the device described above.
• FIG. 3 shows an example of application of a device according to an embodiment of the invention with touch screen.
• the hardware device 1 is for example an improved mobile phone, a satellite decoder with card reader, personal digital assistant or "organize" in English terminology. It can also be a payment terminal, a personal computer with card reader, an electronic kiosk, an interactive terminal such as an ATM, etc.
• the main thing is that it can be programmable to perform the functions of storage, information and display of the data stored on the user's card.
• the device comprises a set of software modules ensuring the functions of reading and interpreting the data corresponding to loyalty information contained in the card and of distributing the interpreted information for display, in a homogeneous form integrating a gauge, graduations, a unit of measurement and an associated qualitative state.
• the device 1 comprises means 3 readers of the smart card 2 4 connected to a circuit 5 of read / write interface known in itself, means 6 interpreters, converting the data read by the reader into a presentation homogeneous which will then be processed by a main application module 7 interface with a display and navigation interface module 8.
• the means 6 interpreters, and the modules 7 and 8 are arranged to allow presentation and display in a graphically homogeneous manner, and identically with regard to navigation by the user in the various programs and for the various traders.
• These means are for example microprocessors programmed by an algorithm described more precisely with reference to FIG. 2.
• the module 8 is connected to the display means 9, for example an LCD screen, which can be a touch screen, the navigation means 10 then being integrated into the display means.
• the acquisition of loyalty benefits can be based on fixed or proportional rules such as the frequency of visits, the amount of purchases, the recency between two visits, or a combination of several of these factors,
• the Points file it stores the cumulative loyalty points acquired by the card holder at one or several merchants
• the RFM file it stores the history of the purchasing behavior for each of the merchants frequented by the card holder. It is structured in records, each record containing the information specific to the program (s) of follower. lity of a merchant (or of several when the loyalty program is common to several merchants).
• Each record contains: an identification number of the loyalty program, the type of loyalty program carried out by this merchant, the expiration date of the loyalty program, - the date of the last visit made to this merchant, the number of visits made to this merchant, the cumulative amount of purchases made at this merchant.
• FIG. 2 shows a general flowchart of processing for the homogeneous formatting of the information, their homogeneous display and easy navigation by a user enabling him to obtain the information sought.
• the user inserts at 14 a chip card 2 into the device 1, the validity of which is tested at 13.
• the detector device reads the carrier file (step 14), searches for 15 the name of the carrier, displays it at 16, then reads the card file (step 17). If no carrier name is found, test 15 gives direct access to step 17. Then, we test in 18 the existence of a name or a bank identifier. If found, the name of the bank is displayed at 19.
• Reading of the RFM file is then carried out (step 20) either via the display step 19, or directly in the case where no bank is identified following the test 18.
• the LCD screen displays the list at 22, namely and in particular the name of the merchant, his logo, address, expiration date, etc.
• an interrogation (step 23) of a server entirely located remotely is, for example and if necessary, carried out.
• the loyalty program to be displayed is selected (step 24).
• This selection step is followed by a step (25) of searching for the parameters of the loyalty program.
• test 26 If these parameters are present or identified (test 26), there is display (step 27 see below) of the type of program and of the measurement units allowing the homogeneous presentation of these parameters.
• an interrogation at 28 of a remote server is, for example and if necessary, carried out.
• the RFM file is structured in records which contain the information specific to each loyalty program present in said RFM file of the card holder. Each record is characterized by an identification number.
• Size of each interval total size e / number of intervals
• campane parameters identification number of the loyalty program name of the loyalty program - validity of the program: daily, weekly, monthly, limited (from date to date), annual, infinite type of program: frequency, amount, recency - frequency accepted : all visits are taken into account or one visit per day only rules for issuing benefits, presented in the form of reward scenarios including: minimum and maximum limits for activating the scenario, loyalty rewards.
• the graduated gauge includes an associated qualitative state dynamically updated, resulting from a calculation and an interpretation of the information contained on the close-up card with the descriptive information of the merchant's loyalty program, the calculation rules involved in the construction of the gauge being: 1. Calculation of the number of intervals
• FIG. 3 shows an example of a device with a card according to the invention.
• the smart card 41 is introduced, for example on the side, into the card reader of the device, a screen 42 LCD for navigation displayed and allowing after interrogation by touch keys 43 on the LCD screen, to see the screen appear. 44 with 45 gauge.
• the objective to be achieved here is to increase the amount of purchases in the 50 brand.
• the loyalty technique used is the accounting of the number of visits.
• the emission rules and the content of the program are for example: a drink offered from 15 FF of purchases, (line 51) a t-shirt offered from 40 FF of purchases, (line 52) - 20% discount on a selection of records from 75 FF d 'purchases, (line 53) a meal offered at the store restaurant from 120 FF of purchases, (line 54).
• a 55 gauge allows direct visualization of the thresholds corresponding to the advantages.
• the means 6 Interpreters access the information contained in the card 2, via the circuit 5 Read / Write Interface.
• the means 6 Interpreters distribute this data to the Main Application Module 7.
• the means 6 Interpreters obtain the missing information by means of a remote interrogation of the Information Server 20 via the Communication Module 13 and the Protocol Interface 11.
• the means 6 Interpreters then reconcile the Information on the card with that coming from the Server, then distribute it to the Main Application Module. After receiving this data, the Main Application Module 7 performs their formatting and transmits it to the display means 10 for viewing. These data can then be consulted by the wearer by means of the Tool or Navigation means 10.

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• Business, Economics & Management (AREA)
• Strategic Management (AREA)
• General Physics & Mathematics (AREA)
• Engineering & Computer Science (AREA)
• Accounting & Taxation (AREA)
• Development Economics (AREA)
• Physics & Mathematics (AREA)
• Finance (AREA)
• Economics (AREA)
• Game Theory and Decision Science (AREA)
• Entrepreneurship & Innovation (AREA)
• Marketing (AREA)
• General Business, Economics & Management (AREA)
• Theoretical Computer Science (AREA)
• Management, Administration, Business Operations System, And Electronic Commerce (AREA)
• Mobile Radio Communication Systems (AREA)
• Credit Cards Or The Like (AREA)
• Storage Device Security (AREA)
• User Interface Of Digital Computer (AREA)
• Indexing, Searching, Synchronizing, And The Amount Of Synchronization Travel Of Record Carriers (AREA)

Applications Claiming Priority (3)

Publications (1)

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ID=8846092

Family Applications (1)

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Families Citing this family (7)

Citations (2)

Family Cites Families (18)

• 2000
  • 2000-01-20 FR FR0000684A patent/FR2804228B1/fr not_active Expired - Fee Related
• 2001
  • 2001-01-19 US US09/936,944 patent/US20030052864A1/en not_active Abandoned
  • 2001-01-19 HK HK02104543.2A patent/HK1043214A1/zh unknown
  • 2001-01-19 MX MXPA01009457A patent/MXPA01009457A/es active IP Right Grant
  • 2001-01-19 JP JP2001554230A patent/JP4727889B2/ja not_active Expired - Fee Related
  • 2001-01-19 BR BR0105176-8A patent/BR0105176A/pt not_active IP Right Cessation
  • 2001-01-19 EP EP01907657A patent/EP1166221A1/de not_active Withdrawn
  • 2001-01-19 CN CNB018000908A patent/CN1317652C/zh not_active Expired - Fee Related
  • 2001-01-19 AU AU35571/01A patent/AU780166B2/en not_active Ceased
  • 2001-01-19 CA CA002365280A patent/CA2365280A1/fr not_active Abandoned
  • 2001-01-19 WO PCT/FR2001/000194 patent/WO2001054005A1/fr not_active Ceased
  • 2001-10-15 ZA ZA200108449A patent/ZA200108449B/xx unknown

Patent Citations (2)

Non-Patent Citations (1)

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