Classifications

• • G—PHYSICS
  • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
  • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
  • G09F21/00—Mobile visual advertising
  • G09F21/04—Mobile visual advertising by land vehicles
• • G—PHYSICS
  • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
  • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
  • G09F21/00—Mobile visual advertising
  • G09F21/04—Mobile visual advertising by land vehicles
  • G09F21/042—Mobile visual advertising by land vehicles the advertising matter being fixed on the roof of the vehicles

Definitions

• the present invention relates to an advertising medium device for mounting on a vehicle.
• Inflatable advertising media are known. They usually consist of textile-reinforced plastic film, namely from the same material from which, for example, truck tarpaulins are made. These advertising media have exactly the shape of the product for which they are advertised, and they are printed and labeled in exactly the same way as the original product itself. They are therefore optically true-to-scale enlargements of the original product.
• Such advertising media are set up outdoors or in buildings and are carried by the air blown into them, similar to an air-inflated hall.
• a beer can with a height of six meters, for example, is inflated within a few minutes with an approximately 150 watt blower, it being possible to stay inside the can without further ado.
• the lower edge of the can which is open at the bottom, does not even need to be particularly sealed for this purpose, but lies loosely on the floor.
• inflatable advertising media The striking thing about inflatable advertising media is that the effective product that is being advertised can be shown on a greatly enlarged scale. On the one hand, this offers advantages because the product sticks to memory 1: 1, so to speak. On the other hand, an inflatable advertisement attracts considerable attention from the public because of the easily realized oversize. The almost greatest attention is actually drawn at the moment of inflation, because there is something in motion during this period that is particularly interesting for spectators. However, the conventional inflatable advertising is intended as a stationary advertising once it has been inflated.
• the present invention sets itself the task of making mobile use of the advantages of inflatable advertising media, that is, of enabling its rapid and successive installation at different locations.
• inflation and, in turn, venting and retraction of the media, or the so-border context Be ⁇ wegungsef ect can be used as agents of attention.
• the invention to set an on ⁇ blowable Wercetrager in places in scene where that is not feasible with a stationary advertising, and finally they will make it possible ⁇ son an inflatable Wer ⁇ beologi quickly one after the other by a Einzelper automatically set up or inflated at the push of a button at different locations and then retracted and moved.
• an advertising medium device for mounting on a vehicle, which is characterized by a storage space with an openable upper side, and an inflatable advertising medium stowed therein which, when the upper side of the storage space is open, automatically inflates upwards out of the storage space and again is retractable.
• Figure 1 An advertising device with an inflated advertising medium, built on the roof of a truck;
• FIG. 2 An advertising medium device with an inflatable advertising medium, with a dome-shaped storage space, built on a load carrier for a vehicle roof, when not in use;
• Figure 3 The advertising medium device of Figure 2 in the half-open state of the dome-shaped storage space
• FIG 4 The advertising medium performance according to Figure 2 in the open state of the dome-shaped storage space, with the advertising medium inflated.
• the front part of a truck is shown in a perspective view.
• This truck is equipped with a Wmdleit shield (spoiler) 1 on the cabin roof.
• the advertising medium device 2 is built onto the cabin roof.
• It consists of a storage space 3, which forms a box, which can be made of aluminum sheet or plastic, for example.
• This box is here on the cabin roof and is equipped on the underside with feet that are adjustable in height.
• there can be four small rubber brackets on the lower corners of the box which can be screwed into the underside of the box to a greater or lesser extent using a screw thread. This makes it possible to adapt the box to any truck roof.
• the box is chamfered at the top, corresponding approximately to the inclination of the wind deflector shield 1.
• This box or storage space 3 here has a flap 4 which can be pivoted open and closed about the rear storage space top.
• the storage space 3 or the box 3 that forms it protrudes slightly from a correspondingly milled out recess in the Wmdleit shield 1.
• the storage space 3 can also be designed such that its side walls end flush at the top with the underside of the wind deflector shield 1, the flap 4 then being an integral part of the wind deflector shield 1.
• the flap 4 is designed such that it prevents rainwater from entering the interior of the storage space 3 when it is closed. In this case shown ⁇ play the flap 4 gas pressure nozzle 5 is held WEL before the flap 4 can pivot upwards from the closed state.
• the flap 4 can be closed against the force of the gas pressure nozzle 5 by means of a 12 or 24 volt electrical wall, depending on the vehicle type.
• the cover 4 can also be opened and closed directly by means of an electric motor via a gear and a lever, with limit switches restricting the two folding paths.
• electrical, electromechanical or pneumatic drive options for opening and closing the cover 4 are also conceivable.
• the storage space 3 can also have a sliding roof, a folding roof or a roller shutter-like store, which can be opened and closed electrically, electromechanically or pneumatically.
• a scissor structure 7, 17 is arranged in the interior of the storage space 3 and is driven by an electric motor 8 via a spindle 6.
• a toothed belt 19 is used, for example, which drives a wheel in the center of the spindle 6, as shown here.
• the lower ends of the scissors are articulated on two cross struts 18, which in turn are always guided parallel to one another along two fixed guide rods 20.
• the spindle 6 passes through the two cross struts 18 guided in threads. If the spindle 6 is rotated, the two cross struts 18 along the guide rod 20 are either moved away from one another or moved towards one another.
• the scissors construction 7.17 extends and upwards or is retracted and moves downwards until it is completely closed. is merged. The two end positions are limited by limit switches.
• this scissor construction 7, 17 has moved apart.
• the two scissors 7 advantageously consist of a number of tubes or profiles with rounded edges that are connected to one another by hinges.
• the two scissors 7 themselves are connected to struts 17, the seer elements being articulated at a lateral distance from one another at these webs 17 where they are articulated, so that any film material of the advertising medium 11 which is in between is not cut when it is moved together .
• the struts 17 together with the scissors 7 form a torsion-resistant frame in the form of a parallelogram.
• This parallelogram which is stiff in every setting height, ensures that the advertising medium 11 cannot fall over sideways at any time, but rather that it is folded up inside the box 3 in particular when it is being pulled into the desired base area and does not tip over outwards, where could not be closed automatically by the cover 4.
• the scissors construction 7, 17 is moved together, so that the individual scissor elements practically lie one on top of the other and the scissors construction 7, 17 is only a small height and thus has 3 place in the storage space, the advertising medium being located 11 has then folded together around this scissors construction 7.17.
• a 12 or 24 volt fan 9 depending on the vehicle type, is also installed in the interior of the storage space 3, namely a radial or, as shown here, an axial fan 9.
• the spindle 6 and the fan 9 there is an intermediate floor 10 in the storage space 3 with a circular recess here, which is somewhat smaller than the lower opening of the advertising medium 11, which here represents a beverage can.
• the lower edge of the advertising medium 11 thus stands on the intermediate floor 10.
• the lid 4 of the storage space 3 is first opened automatically. Then the scissors construction 7.17 is extended by an electric motor, so that it pulls the advertising medium 11 upwards and at the same time air is blown into the advertising medium 11 by means of the fan 9 until it finally protrudes upwards and the scissors construction 7.17 freely stands inside. Conversely, when the advertising medium 11 is drawn in, air is sucked out by reversing the running of the fan 9 and at the same time the scissors construction 7.17 is retracted by an electric motor, so that the advertising medium 11 is essentially lowered onto its base area and folded onto it.
• An ultrasonic sensor can be arranged on the cabin roof, on the wind deflector 1 or on the top of the flap 4, by means of which the space above the wind deflector 1 can be controlled. Such an ultrasonic sensor can detect any existing obstacles. This is the case if the truck is under a tree or under an eaves, for example. This fact is then displayed optically or acoustically in the driver's cabin, or the information is actively processed in a corresponding electrical circuit.
• the entire advertising medium device can preferably be operated automatically from the driver's seat of the vehicle.
• a button is simply pressed, after which, for example, a programmable logic controller (PLC control) initiates the following steps in succession: first, it is checked whether there is an obstacle in the space above the storage space 3, and whether the vehicle is in motion or the engine is running. If it is determined via the ultrasound sensor that there is no obstacle and, for example, it is determined via the engine tachometer that the engine is not running, the electrical control initiates the next step, namely the opening of the storage space 3. In the example shown a small winch rolls off a cable, so that the gas pressure supports 5 extend and the flap 4 is swung open.
• PLC control programmable logic controller
• the electric motor 8 is actuated and rotates the spindle 6 via the toothed belt 19, as a result of which the scissors construction 7.17 rises and the advertising Carrier 11 pulls up.
• the scissors construction 7, 17 is fully extended, corresponding limit switches are actuated thereby and the electrical circuit then recognizes that the advertising medium 11 is completely inflated.
• the fan 9 is started up and inflates the advertising medium 11. It reaches its full size and is filled with air.
• the inflation can also be carried out by means of a compressed air source, for which purpose a separate 12-volt or 24-volt compressor on the vehicle is then necessary, with a pressure vessel which has a sufficient volume. This compressor and this boiler can also be installed in storage space 3 or elsewhere on the vehicle.
• the fan 9 or the compressed air source can then be switched to a lower operating level, which is just sufficient to keep the advertising medium stable and plump. However, only a slight excess pressure is necessary for this.
• the inflation of the advertising medium 11 should be designed so that the whole process takes about 10 seconds to a maximum of about 2 minutes. If a very rapid inflation is desired, it is recommended to use a compressed air source that can inflate within a few seconds. Inflating the advertising medium 11 is worthwhile each time the truck is loaded and unloaded, or when a driving break is switched on and the vehicle is parked either in a parking lot or on private grounds.
• the insertion of the advertising medium 11 should advantageously take place more quickly, for example within a few seconds, so that under certain circumstances it can move away quickly is possible.
• the storage space 3 on the side, below the intermediate wall 10, which can be closed by a slide which can be actuated electrically.
• the advertising medium 11 When the advertising medium 11 is drawn in, it is passively vented through this recess.
• a separate fan can also be used, or the fan 9 for inflation can be run backwards, as already mentioned.
• the scissors construction 7, 17 is retracted, controlled by the PLC control, in coordination with the suction of the air from the advertising medium 11, so that it is already folded and does not tip over laterally.
• a limit switch is actuated again and after a time that can be set on the PLC control, after which the advertising medium has been completely folded and vented, the cable pulls the flap 4 against the force of the gas pressure connection piece 5 so that it is in turn water-tight on the wind deflector shield 1.
• the fan power and the spindle rotation should be coordinated with each other for each advertising medium 11, so that one does not happen too quickly in comparison to the other.
• the advertising medium device can also be completely integrated into a truck cabin structure.
• Such superstructures are supplied as sleep superstructures and subsequently installed on a truck cabin. All necessary elements such as the inflatable advertising medium 11 itself, the scissors construction 7.17 and the ventilating device can be built into such a structure.
• a flap 4 on the top there are alternative solutions in the form of, for example, a sliding roof, a folding roof or a roller shutter-like store. It is important, of course, that this closable opening on the top is watertight when closed and can also bear snow loads.
• a special embodiment of the advertising medium device can be built on a standard load carrier 13 and is shown in FIG. 2.
• the necessary load carriers 13 are available for almost all types of vehicles in the specialist trade, be it for a car or for a delivery van or truck.
• the storage space 3 with an openable top consists of a dome-like tent construction 12 This has five or more semicircular struts 21-25, four of which (21-24) can be pivoted about a common pivot axis 15.
• a basket marquise for example, which is common for shops above the entrance door, is suitable for such a construction. This basket marquise is not only pivotable by 90 °, but also by 180 °.
• a thin, waterproof film material is suitable as the reference material.
• the entire tent or basket marquee construction is built on a circular base plate 16, which in turn can be screwed onto the load carrier 13.
• the pivot axis 27 of the struts 21-24 runs in the longitudinal direction of the vehicle.
• the dome 12 is thus stable even at high driving speeds.
• Figure 3 shows the dome 12 at the moment of opening. This opening takes place by motor.
• only the outermost movable strut 21 is pivoted up and down by an electric motor 15 via a reduction gear 26 and a lever 14.
• the other semicircular struts 22-24 are each carried along, and the strut 25 is always stationary.
• the lever 14 actuates a limit switch in both end positions.
• the lever 21 thus exerts a torque on the strut 21 and, depending on the direction of movement, can thereby close or open the coupling 12 until the respective direction of movement is stopped by the actuation of the limit switch.
• the dome 12 After the dome 12 has been swung open, the scissors construction is extended inside the advertising medium 11 and the advertising medium 11 itself is inflated.
• 12 or 24 volt fans are put into operation, which are located on or under the base plate 16, which in in this case holes. must have a perforation, can be arranged in a box.
• an electromotive spindle is put into operation, which, as already described, extends a scissor construction towards the top.
• FIG. 4 shows this advertising medium 11 in the inflated state.
• the interior of the extended scissors construction 7.17 is shown here.
• This scissors construction 7, 17 ensures that the advertising medium 11 does not bend uncontrollably at the bottom when it is moved in or pulled in laterally, or tilts to the side, but rather in the manner of a bellows. is collapsed so that it is finally folded more or less on its base, as shown in FIG. 3.
• the ends of the two scissors 7 are articulated on two cross struts 18, which in turn are guided parallel to one another on two guide rods 20 running transversely to them.
• a spindle 6 passes through the two cross struts 18 and this spindle 6 is driven by a motor 8 via a toothed belt 19.
• the advantages of the present advertising device are obvious. Inflation and retraction attracts attention.
• the product that is being advertised is shown in the same way as in its normal appearance, only greatly enlarged, and therefore sticks particularly well in the memory.
• the vehicle equipped with it can be used in parking lots, transhipment points, in urban areas, for example when loading and unloading in a pedestrian zone, or at the same time, in its normal use, as an extremely effective advertising platform.
• the advertising medium can be inflated on any occasion where there are large crowds, for example at all outdoor events such as pop concerts , at sporting events, at markets, fairs, exhibitions, etc. etc.
• Another advantage is that the Blown advertising media extends from the cabin height of a truck or delivery van or from the car roof height upwards by several meters and is therefore visible from afar. At the same time, he is safe from vandals at this height.
• the advertising media to be used can have a wide variety of shapes. For example, enlarged shoes, detergent bottles, computers, televisions, washing machines, cream cans, detergent packs, etc., are conceivable as templates. There are hardly any limits to the possibilities. The only condition is that the inflated advertising medium is given the necessary stability so that it stands well. If the advertising medium has a ramified shape, such as the shape of a human body with arms and head, several cords can lead to the ends of the extremities or to the end of the ramifications, so that the retraction can be carried out easily.
• a ramified shape such as the shape of a human body with arms and head
• the Schnure are then drawn in the right order, to which they can be fastened directly or above over a reverse pulley on the struts 17 of Scherenkonstrukion 7.17, so that they therefore faster than the scissors structure 7,17 even turned ⁇ be attracted.
• a special effect is achieved if an electrical circuit is implemented which ensures that the advertising medium is continuously inflated, then left in this state for a few moments and then retracted, after which the spectacle is repeated indefinitely.
• the advertising medium device can also have lighting means which allow the inflated advertising medium to be illuminated from the outside or from the inside.

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• Business, Economics & Management (AREA)
• Accounting & Taxation (AREA)
• Marketing (AREA)
• Physics & Mathematics (AREA)
• General Physics & Mathematics (AREA)
• Engineering & Computer Science (AREA)
• Theoretical Computer Science (AREA)
• Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
• Fittings On The Vehicle Exterior For Carrying Loads, And Devices For Holding Or Mounting Articles (AREA)

Applications Claiming Priority (4)

Publications (2)

Family

ID=4239300

Family Applications (1)

Country Status (6)

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• 1995
  • 1995-09-02 EP EP95928928A patent/EP0778974B1/fr not_active Expired - Lifetime
  • 1995-09-02 DE DE59506366T patent/DE59506366D1/de not_active Expired - Fee Related
  • 1995-09-02 AT AT95928928T patent/ATE182024T1/de not_active IP Right Cessation
  • 1995-09-02 AU AU32508/95A patent/AU3250895A/en not_active Abandoned
  • 1995-09-02 WO PCT/CH1995/000188 patent/WO1996008002A1/fr active IP Right Grant
• 1997
  • 1997-03-04 US US08/809,157 patent/US5791077A/en not_active Expired - Fee Related

Non-Patent Citations (1)

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