EP0504204B1 - Support d'informations et publicitaire, notamment carte de visite et/ou d'affaires - Google Patents

Support d'informations et publicitaire, notamment carte de visite et/ou d'affaires Download PDF

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Publication number
EP0504204B1
EP0504204B1 EP91900169A EP91900169A EP0504204B1 EP 0504204 B1 EP0504204 B1 EP 0504204B1 EP 91900169 A EP91900169 A EP 91900169A EP 91900169 A EP91900169 A EP 91900169A EP 0504204 B1 EP0504204 B1 EP 0504204B1
Authority
EP
European Patent Office
Prior art keywords
information
fact
card
support according
advertising support
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP91900169A
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German (de)
English (en)
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EP0504204A1 (fr
EP0504204B2 (fr
Inventor
Dirk Lehnartz
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Individual
Original Assignee
Individual
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Publication date
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Application filed by Individual filed Critical Individual
Publication of EP0504204A1 publication Critical patent/EP0504204A1/fr
Publication of EP0504204B1 publication Critical patent/EP0504204B1/fr
Application granted granted Critical
Publication of EP0504204B2 publication Critical patent/EP0504204B2/fr
Anticipated expiration legal-status Critical
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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets

Definitions

  • the invention relates to a presentation and business card, generally also called a business card.
  • business cards are widespread and well known. In business activities and in private transport use, they provide information about the addressee, his company or his business and / or his range of services. From this point of view, there is an increased interest that the information given with the business card is not only not lost, but is taken note of with increased attention.
  • business cards of the type described have an advertising function, for example in the sense that the overall appearance must take account of the addressee's reputation.
  • the invention has for its object to promote the use of a presentation and business card, expand the uses and also achieve to increase the attention that the addressee devotes to its content.
  • the business card as an overall transparent presentation and business card, the information-carrying layer of which is a slide, and which is referred to as a slide card or slide card; whereby a consistent subdivision into an image part for the primary information, e.g. Pictorial representation of the cardholder, the company or the product offered and a text section for name, address, advertising message and the like (information that explains).
  • the primary information e.g. Pictorial representation of the cardholder, the company or the product offered and a text section for name, address, advertising message and the like (information that explains).
  • the disclosure of the information content of a transparent image requires increased attention from the viewer.
  • the slide card is automatically held against a light source.
  • the time required for viewing a slide card is greater than the time required for viewing the positive image with the same information. This trivial fact is used in an inventive manner.
  • the addressee of the slide card is more intensively and actively devoted to the card content, which is all too desirable in the implementation of the promotional request of such an information carrier.
  • a slide allows the use of the slide card in the context of common information systems such as overhead projection in order to reach a larger forum, or the use as an information carrier in connection with print media and / or television.
  • the image part is carried out in the standard size of a slide that is usually used or in accordance with the standard dimensions of well-known projection systems and, in addition, alternatively in the slide card, for example, by detaching the image part an integrated breaking edge is offered.
  • the image part and the text part can optionally be arranged as an independent slide in slide series and / or a separation of image and text information desired in view of certain business situations can be easily realized.
  • the text part for example as a clip card for the identification of exhibitors by name at trade fairs, conference participants or the like, is an element of the invention, although additional security information can of course also be contained on this part.
  • the information value and / or the number of special functions for the addressee can be increased.
  • the slide card according to the invention qualifies as a multifunctional means of communication.
  • An independent information area can already be introduced, for example, by conventional lens cover foils for the text part opening up further information to the viewer when the viewing angle to the map is changed.
  • the viewer is prompted to play with the slide card in a playful manner and devotes a multitude of attention to the potential information, which takes into account the main concern of the invention.
  • An additional information area can also be a writing field with which the addressee can direct a specific brief information item to a specific addressee on the transparent slide card.
  • a highly integrated data carrier for example a microchip
  • a highly integrated data carrier should also be assessed as an additional information area, provided that it is arranged so visibly on the slide card that the viewer feels compelled to use aids to decrypt the information.
  • microelectronic data carriers into the slide card also realizes two further aspects within the meaning of the invention: Since, for example, a chip appears as a visible sign of a modern technical level with which the cardholder wants to identify, the slide card is experienced as an advertising medium an increase in value in the sense of a future-oriented reputation with which the addressee can present himself in advertising.
  • This variable information can be, for example: a curriculum vitae, information on the scientific career, body measurements and clothing size of models, price lists, production programs, etc. Using known or specially adapted technology, this information can then be freely programmed, both by the addressee and by the addressee are currently designed and / or used.
  • this information is in the form of letters on the slide card because it can be used to provide additional information.
  • Lamination processes are suitable for the technical production of a slide card, with which the overall transparent information-carrying layer between two transparent plastic films, of which the rear one is advantageously a hard film and the front one is a soft film, is permanently sealed by means of lamination.
  • the format of the slide card can be varied within wide limits of the sizes of common presentation and business cards.
  • a preferred embodiment of the slide card corresponds in height dimension to the outer dimensions of conventional slide frames and in width dimension to twice the slide frame dimension.
  • the slide card 1 shown in FIG. 1 consists, as shown in FIG. 2, of an overall transparent, information-carrying layer 2 with the properties of a slide (image part) 5 and a text part 6 with the properties of a slide.
  • the overall transparent layer 2 is sealed between two transparent plastic films 3 and 4 (by means of lamination).
  • the slide card shown in FIG. 4 is an exemplary embodiment with a text field 7 that is relatively small compared to the image part 5, while FIG. 5 shows a slide card with a text field 7 that is larger than the image part 5.
  • FIG. 7 shows a slide card 1 in which a microchip 9 is integrated.
  • the slide card In the embodiment of the slide card shown in FIG. 8, two microchips 9 in the form of capital letters are integrated. Furthermore, the slide card has a writing field 10 on its surface, which can be individually labeled.

Claims (9)

1. Carte de visite et de presentation portant des informationns sur l'adressant, ses affaires et/ ou ses services avec une partie de texte et une partie de photo, constituée d'une couche transparente du type diapositif portant les informations (2), scellée entre deux feuilles transparentes (3/4), characterisée en ce que la carte entière est transparente.
2. Carte de visite et de présentation suivant la revendication 1 se caractérisant par le fait que la couche portant les informations contient en plus un support de données intégré, par exemple un microchip.
3. Carte de visite et de présentation suivant la revendication 1 se caractérisant par le fait que la carte transparente porte une ligne de coupure (8) entre la partie de photo (5) et la partie de texte (6/7).
4. Carte de visite et de présentation suivant une des revendications 1-3 se caractérisant par le fait que le format de la carte et deux fois le format d'un diapositif de norme.
5. Carte de visite et de présentation suivant une des revendications 1-4 se caractérisant par le fait que plusieures couches d'information sont intégrées à la carte transparente.
6. Carte de visite et de présentation suivant la revendication 5 se caractérisant par le fait que la carte transparente contient une espace d'écriture (10).
7. Carte de visite et de présentation suivant une des revendications 1-6 se caractérisant par le fait que la carte transparente contient plusieurs supports de données.
8. Carte de visite et de présentation suivant la revendication 7 se caractérisant par le fait que les supports de donnée (9) ont la forme d'une lettre.
9. Carte de visite et de présentation suivant une de revendications 2 à 7 se caractérisant par le fait que les supports de donnée (9) peuvent être programmés librement
EP91900169A 1989-12-08 1990-12-07 Support d'informations et publicitaire, notamment carte de visite et/ou d'affaires Expired - Lifetime EP0504204B2 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
DE3941070 1989-12-08
DE3941070A DE3941070A1 (de) 1989-12-08 1989-12-08 Informations- und werbetraeger, insbesondere praesentations- und / oder geschaeftskarte
PCT/DE1990/000951 WO1991008910A1 (fr) 1989-12-08 1990-12-07 Support d'informations et publicitaire, notamment carte de visite et/ou d'affaires

Publications (3)

Publication Number Publication Date
EP0504204A1 EP0504204A1 (fr) 1992-09-23
EP0504204B1 true EP0504204B1 (fr) 1995-03-22
EP0504204B2 EP0504204B2 (fr) 2000-11-29

Family

ID=6395334

Family Applications (1)

Application Number Title Priority Date Filing Date
EP91900169A Expired - Lifetime EP0504204B2 (fr) 1989-12-08 1990-12-07 Support d'informations et publicitaire, notamment carte de visite et/ou d'affaires

Country Status (5)

Country Link
EP (1) EP0504204B2 (fr)
JP (1) JPH05507033A (fr)
AT (1) ATE120134T1 (fr)
DE (1) DE3941070A1 (fr)
WO (1) WO1991008910A1 (fr)

Families Citing this family (24)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE4441103A1 (de) * 1994-11-18 1996-05-23 Georg Dipl Ing Wasserloos Postzugelassene Antwortkarte
DE29700399U1 (de) * 1997-01-11 1997-04-30 Schroepfer Uwe Visitenkarte
DE29909483U1 (de) * 1999-05-31 2000-10-19 Hoehne Jens Visitenkarte
DE19926764A1 (de) * 1999-06-11 2000-12-14 Bratto Von Boehmer Visitenkarte
US7837116B2 (en) 1999-09-07 2010-11-23 American Express Travel Related Services Company, Inc. Transaction card
US8066190B2 (en) 1999-09-07 2011-11-29 American Express Travel Related Services Company, Inc. Transaction card
US6764014B2 (en) 1999-09-07 2004-07-20 American Express Travel Related Services Company, Inc. Transaction card
US7889052B2 (en) 2001-07-10 2011-02-15 Xatra Fund Mx, Llc Authorizing payment subsequent to RF transactions
DE10047359A1 (de) * 2000-09-25 2002-04-25 Xetos Ag Datenträger in Kartenform
US7725427B2 (en) 2001-05-25 2010-05-25 Fred Bishop Recurrent billing maintenance with radio frequency payment devices
US20040236699A1 (en) 2001-07-10 2004-11-25 American Express Travel Related Services Company, Inc. Method and system for hand geometry recognition biometrics on a fob
US7705732B2 (en) 2001-07-10 2010-04-27 Fred Bishop Authenticating an RF transaction using a transaction counter
US7735725B1 (en) 2001-07-10 2010-06-15 Fred Bishop Processing an RF transaction using a routing number
US8548927B2 (en) 2001-07-10 2013-10-01 Xatra Fund Mx, Llc Biometric registration for facilitating an RF transaction
US7668750B2 (en) 2001-07-10 2010-02-23 David S Bonalle Securing RF transactions using a transactions counter
US9454752B2 (en) 2001-07-10 2016-09-27 Chartoleaux Kg Limited Liability Company Reload protocol at a transaction processing entity
US9031880B2 (en) 2001-07-10 2015-05-12 Iii Holdings 1, Llc Systems and methods for non-traditional payment using biometric data
US8284025B2 (en) 2001-07-10 2012-10-09 Xatra Fund Mx, Llc Method and system for auditory recognition biometrics on a FOB
US8001054B1 (en) 2001-07-10 2011-08-16 American Express Travel Related Services Company, Inc. System and method for generating an unpredictable number using a seeded algorithm
US6805287B2 (en) 2002-09-12 2004-10-19 American Express Travel Related Services Company, Inc. System and method for converting a stored value card to a credit card
US7318550B2 (en) 2004-07-01 2008-01-15 American Express Travel Related Services Company, Inc. Biometric safeguard method for use with a smartcard
DE102008050106A1 (de) * 2008-10-06 2010-04-15 Ansgar Huth Schablone zum Ausfüllen eines Wahlscheins
AT512804A3 (de) * 2012-05-15 2014-08-15 Stefan Ing Ponsold NFC-Karte mit Tiefendruckprofil
ITRM20130325A1 (it) * 2013-06-05 2014-12-06 Marco Gabriele Proietti Biglietto da visita polivalente rigido e resistente.

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* Cited by examiner, † Cited by third party
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US3571957A (en) * 1968-01-04 1971-03-23 Ncr Co Positive identification means and method for owner-presented documents
DE2106111A1 (de) * 1971-02-09 1972-08-24 Microseal Corp Kopierbare Datenkarte
FR2279548B1 (fr) * 1974-07-26 1977-01-07 Cit Alcatel Procede de fabrication d'un materiau filigrane et materiau obtenu par ledit procede
DE2737164A1 (de) * 1977-08-18 1979-02-22 Orga 2000 Bautraeger Gmbh & Co Informationstraeger, insbesondere visiten-, glueckwunsch- und grusskarte
FR2442480A1 (fr) * 1978-11-21 1980-06-20 Ruwa Bell Sarl Procede de realisation de cartes personnalisees, dispositif pour la mise en oeuvre de ce procede, et carte ainsi obtenue
DE3122981A1 (de) * 1981-06-10 1983-01-05 GAO Gesellschaft für Automation und Organisation mbH, 8000 München Verfahren zum einbau von ic-bausteinen in ausweiskarten
GB2115743B (en) * 1982-02-26 1985-02-27 Lens Card Systems Inc Card carrying microfilm and associated reading lens and process of forming same
DE3247964C2 (de) * 1982-12-21 1985-01-10 Gerhard 1000 Berlin Wilcke Visitenkarte
GB2159461A (en) * 1984-03-23 1985-12-04 Sarap International Limited Credit card or the like
JPS61123990A (ja) * 1984-11-05 1986-06-11 Casio Comput Co Ltd Ｉｃカ−ド
FR2575566B1 (fr) * 1984-12-28 1990-06-22 Bull Sa Procede pour personnaliser des supports portatifs tels que des cartes
DE8619169U1 (fr) * 1986-07-17 1986-11-27 Troll, Wolfgang, Dr., 7703 Rielasingen, De
FR2605935A1 (fr) * 1986-10-31 1988-05-06 Bourdier Jean Claude Document personnel d'identification
US4632428A (en) * 1986-12-29 1986-12-30 Brown Steven P Combination medical data, identification and health insurance card
DE8706718U1 (fr) * 1987-05-09 1987-06-25 Kachanian, Kambiz, 2000 Hamburg, De
GB2219102B (en) * 1988-05-24 1993-02-10 Shakar Zargar Mohmand Decorative cards

Also Published As

Publication number Publication date
WO1991008910A1 (fr) 1991-06-27
DE3941070A1 (de) 1991-06-13
DE3941070C2 (fr) 1991-09-12
EP0504204A1 (fr) 1992-09-23
JPH05507033A (ja) 1993-10-14
EP0504204B2 (fr) 2000-11-29
ATE120134T1 (de) 1995-04-15

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