EP0469224A1 - Advertising support - Google Patents

Advertising support Download PDF

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Publication number
EP0469224A1
EP0469224A1 EP90810590A EP90810590A EP0469224A1 EP 0469224 A1 EP0469224 A1 EP 0469224A1 EP 90810590 A EP90810590 A EP 90810590A EP 90810590 A EP90810590 A EP 90810590A EP 0469224 A1 EP0469224 A1 EP 0469224A1
Authority
EP
European Patent Office
Prior art keywords
advertising
hands
hand
support
dial
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP90810590A
Other languages
German (de)
French (fr)
Inventor
Renald Bove-Righini
Marie-Françoise Bove-Righini
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
PRISME-INFO SA
Original Assignee
PRISME-INFO SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by PRISME-INFO SA filed Critical PRISME-INFO SA
Publication of EP0469224A1 publication Critical patent/EP0469224A1/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/16—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on clocks, e.g. controlled by the clock mechanism
    • G—PHYSICS
    • G04—HOROLOGY
    • G04B—MECHANICALLY-DRIVEN CLOCKS OR WATCHES; MECHANICAL PARTS OF CLOCKS OR WATCHES IN GENERAL; TIME PIECES USING THE POSITION OF THE SUN, MOON OR STARS
    • G04B45/00—Time pieces of which the indicating means or cases provoke special effects, e.g. aesthetic effects
    • G04B45/0023—Inscriptions or pictures moved by the clockwork, e.g. for advertising

Definitions

  • the invention relates to an advertising medium specially designed for advertising on time machines such as clocks at railway stations and other public places, facades of buildings, clocks and watches.
  • Clocks generally have large dials and are placed in prominent positions in public places, so as to be clearly visible from practically all places in the hall or the room where they are located. Thus, these clocks are an ideal location for advertising posters. It has already been proposed, for example in patent FR 809,530, to provide an advertising disc on a clock, this interchangeable disc being fixed on the seconds shaft of the clock by a wing nut. To allow the fixation of this disc, it was necessary to provide a special construction clock, in particular because of the weight of the disc which required a more powerful motor and the particular shape of the seconds shaft to allow the fixation of the disc.
  • the present invention relates to an advertising medium which can be easily mounted, for example on such clocks and not disturbing their operation.
  • the subject of the invention is an advertising medium for a time machine comprising a dial and hands for indicating the time, this medium comprising a part bearing advertising indications, characterized in that said part consists of a sheet having a slot intended to be engaged on one of the needles to be made to rotate with the latter.
  • the advertising medium 1 in the form of a circular sheet is specially designed to be mounted in front of the dial 5 of a clock, not shown in the figure, and on one of the hands of this clock, in particular on the second hand 6.
  • the sheet 1 is preferably of a very light and relatively rigid material, but sufficiently deformable to allow mounting of the support 1 on the needle 6 by spacing the surfaces which delimit the slot 3, the latter serving as 'notch for the needle 6, the opening 2 being intended to allow the passage of the central axis of assembly of the needles 6 to 8.
  • raw materials for the support mention may be made, inter alia, of teflon, plastic, cardboard, etc.
  • the second hands 6 is located farther from the dial 5 than the hands 7 and 8, so that it is advantageous to provide that the diameter of the sheet 1 is considerably smaller than that of the dial 5, so that the hour, minute and second marks, as well as the points of hands 7 and 8 remain visible.
  • a relatively transparent advertising medium can be provided, its diameter then being able to be larger.
  • the support 1 will follow the movement of the needle 6, its weight being low enough not to disturb this movement. It is clear that one can mount the advertising medium on one of the needles 7 or 8, its movement being however much less perceptible. In addition, and in particular when the thickness of the support 1 is minimal, it may be fixed to the needle, for example by gluing against the rear face of the latter, so that the slot 3 is no longer visible.
  • the advertising medium described above can be easily mounted on a clock by simply opening the case which covers the dial thereof.
  • the support 1 can take entirely different forms from those shown. In particular, it would be interesting to reproduce well-known shapes, corresponding to common acronyms or trademarks.
  • the advertising medium can be formed from any material having the appropriate characteristics, in particular with regard to the weight and the ability to be used as a medium for advertising messages fixed either by printing, or by gluing or other fixing means.
  • the support may be colored and, likewise, receive messages in color. These can also be presented in relief.
  • the limitation of the dimensions of the support may be less important when the hand on which it is to be mounted is located adjacent to the clock face.
  • the diameter of the support (or its major dimension, if it is not circular) will be limited only by the hour markers, minutes and seconds, if these exist.
  • the advertising medium can also be produced to equip a pendulum or even a watch.

Abstract

The advertising support (1) is mounted on the seconds hand (6) of a clock (not shown) and carries an advertising message (4). The opening (2) in the support permits the passage of the central mounting spindle of the hands and the slot (3) serves as a notch for the hand (6) so that the support can rotate with this hand.

Description

L'invention se rapporte à un support publicitaire spécialement conçu pour la publicité sur des machines horaires telles que les horloges des gares ferroviaires et autres lieux publiques, des façades d'immeubles, pendules et montres.The invention relates to an advertising medium specially designed for advertising on time machines such as clocks at railway stations and other public places, facades of buildings, clocks and watches.

Les horloges présentent généralement des cadrans de grandes dimensions et sont placées en positions proéminentes de lieux publiques, de façon à être bien visibles de pratiquement tous les endroits du hall ou de la pièce où elles se trouvent. Ainsi, ces horloges constituent un emplaçement idéal pour des affiches publicitaires. Il a déjà été proposé, par exemple dans le brevet FR 809.530, de prévoir un disque publicitaire sur une horloge, ce disque interchangeable étant fixé sur l'arbre des secondes de l'horloge par un écrou à ailettes. Pour permettre la fixation de ce disque, il fallait prévoir une horloge de construction particulière, notamment en raison du poids du disque qui nécessitait un moteur plus puissant et de la forme particulière de l'arbre des secondes pour permettre la fixation du disque. La présente invention a pour objet un support publicitaire pouvant être facilement monté, par exemple sur de telles horloges et ne dérangeant pas leur fonctionnement.Clocks generally have large dials and are placed in prominent positions in public places, so as to be clearly visible from practically all places in the hall or the room where they are located. Thus, these clocks are an ideal location for advertising posters. It has already been proposed, for example in patent FR 809,530, to provide an advertising disc on a clock, this interchangeable disc being fixed on the seconds shaft of the clock by a wing nut. To allow the fixation of this disc, it was necessary to provide a special construction clock, in particular because of the weight of the disc which required a more powerful motor and the particular shape of the seconds shaft to allow the fixation of the disc. The present invention relates to an advertising medium which can be easily mounted, for example on such clocks and not disturbing their operation.

A cet effet, l'invention a pour objet un support publicitaire pour une machine horaire comprenant un cadran et des aiguilles pour indiquer l'heure, ce support comprenant une pièce portant des indications publicitaires, caractérisé en ce que ladite pièce est constituée par une feuille présentant une fente destinée à être engagée sur une des aiguilles pour être rendue solidaire en rotation de cette dernière.To this end, the subject of the invention is an advertising medium for a time machine comprising a dial and hands for indicating the time, this medium comprising a part bearing advertising indications, characterized in that said part consists of a sheet having a slot intended to be engaged on one of the needles to be made to rotate with the latter.

Le dessin annexé représente schématiquement et à titre d'exemple une forme d'exécution du support publicitaire selon l'invention.

  • La figure 1 est une vue en perspective d'une forme d'exécution du support publicitaire.
  • La figure 2 montre le support publicitaire de la figure 1 fixé sur l'aiguille des secondes d'une horloge.
  • Les figures 1 et 2 montrent une forme d'exécution du support publicitaire selon laquelle ce dernier est constitué par une feuille circulaire 1 présentant une ouverture centrale 2 et une fente radiale 3. Sur la feuille 1 est imprimé, ou autrement affiché, un message publicitaire 4.
The accompanying drawing shows schematically and by way of example an embodiment of the advertising medium according to the invention.
  • Figure 1 is a perspective view of an embodiment of the advertising medium.
  • Figure 2 shows the advertising medium of Figure 1 attached to the second hand of a clock.
  • Figures 1 and 2 show an embodiment of the advertising medium according to which the latter consists of a circular sheet 1 having a central opening 2 and a radial slot 3. On the sheet 1 is printed, or otherwise displayed, an advertising message 4.

Comme le montre la figure 2, le support publicitaire 1 en forme de feuille circulaire est spécialement conçu pour être monté devant le cadran 5 d'une horloge, non représentée à la figure, et sur une des aiguilles de cette horloge, notamment sur l'aiguille des secondes 6. La feuille 1 est de préférence d'une matière très légère et relativement rigide, mais suffisamment déformable pour permettre le montage du support 1 sur l'aiguille 6 par écartement des surfaces qui délimitent la fente 3, cette dernière servant d'encoche pour l'aiguille 6, l'ouveture 2 étant destinée à permettre le passage de l'axe central de montage des aiguilles 6 à 8. Comme matières premières pour le support 1, on peut entre autres citer le téflon, le plastique, du carton, etc.As shown in FIG. 2, the advertising medium 1 in the form of a circular sheet is specially designed to be mounted in front of the dial 5 of a clock, not shown in the figure, and on one of the hands of this clock, in particular on the second hand 6. The sheet 1 is preferably of a very light and relatively rigid material, but sufficiently deformable to allow mounting of the support 1 on the needle 6 by spacing the surfaces which delimit the slot 3, the latter serving as 'notch for the needle 6, the opening 2 being intended to allow the passage of the central axis of assembly of the needles 6 to 8. As raw materials for the support 1, mention may be made, inter alia, of teflon, plastic, cardboard, etc.

Généralement, l'aiguilles des secondes 6 se trouve plus éloignée du cadran 5 que les aiguilles 7 et 8, de sorte qu'il est avantageux de prévoir que le diamètre de la feuille 1 soit considérablement inférieur à celui du cadran 5, de façon que les repères des heures, minutes et secondes, ainsi que les pointes des aiguilles 7 et 8 restent visibles. Alternativement, on peut prévoir un support publicitaire relativement transparent, son diamètre pouvant alors être plus grand.Generally, the second hands 6 is located farther from the dial 5 than the hands 7 and 8, so that it is advantageous to provide that the diameter of the sheet 1 is considerably smaller than that of the dial 5, so that the hour, minute and second marks, as well as the points of hands 7 and 8 remain visible. Alternatively, a relatively transparent advertising medium can be provided, its diameter then being able to be larger.

Selon la forme d'exécution représentée, le support 1 suivra le mouvement de l'aiguille 6, son poids étant suffisamment faible pour ne pas perturber ce mouvement. Il est clair que l'on peut monter le support publicitaire sur une des aiguilles 7 ou 8, son mouvement étant cependant beaucoup moins perceptible. En outre, et en particulier lorsque l'épaisseur du support 1 est minime, il pourra être fixé à l'aiguille, par exemple par collage contre la face arrière de celle-ci, de façon que la fente 3 ne soit plus visible. On pense alors notamment à des supports constitués par des feuilles plastiques très fines portant des messages publicitaires fixés par une technique d'impression quelconque.According to the embodiment shown, the support 1 will follow the movement of the needle 6, its weight being low enough not to disturb this movement. It is clear that one can mount the advertising medium on one of the needles 7 or 8, its movement being however much less perceptible. In addition, and in particular when the thickness of the support 1 is minimal, it may be fixed to the needle, for example by gluing against the rear face of the latter, so that the slot 3 is no longer visible. One thus thinks in particular of supports constituted by very thin plastic sheets carrying advertising messages fixed by any printing technique.

Le support publicitaire décrit ci-dessus peut être facilement monté sur une horloge par simple ouverture du boîtier qui couvre le cadran de celle-ci.The advertising medium described above can be easily mounted on a clock by simply opening the case which covers the dial thereof.

Il y a lieu de remarquer que le support 1 peut prendre des formes tout à fait différentes de celles représentées. En particulier, il serait intéressant de reproduire des formes bien connues, correspondant à des sigles ou marques commerciales courantes. Par ailleurs, le support publicitaire peut être formé de toute matière présentant les caractéristiques appropriées, notamment en ce qui concerne le poids et l'aptitude à être utilisée comme support de messages publicitaires fixés soit par impression, soit par collage ou autres moyens de fixation. Le support pourra être coloré et, de même, recevoir des messages en couleur. Ces derniers pourront aussi être présentés en relief.It should be noted that the support 1 can take entirely different forms from those shown. In particular, it would be interesting to reproduce well-known shapes, corresponding to common acronyms or trademarks. Furthermore, the advertising medium can be formed from any material having the appropriate characteristics, in particular with regard to the weight and the ability to be used as a medium for advertising messages fixed either by printing, or by gluing or other fixing means. The support may be colored and, likewise, receive messages in color. These can also be presented in relief.

Par rapport à la forme d'exécution du support représentée aux figures 1 et 2, la limitation des dimensions du support pourra être moins importante lorsque l'aiguille sur laquelle il doit être monté se trouve adjacente au cadran de l'horloge. Dans ce cas, le diamètre du support (ou sa dimension majeure, s'il n'est circulaire) sera limité seulement par les marques de repère des heures, minutes et secondes, si celles-ci existent. On peut ainsi envisager la construction d'une horloge dont l'aiguille des secondes se trouve adjacente au cadran, étant donné que le mouvement de cette aiguille est plus rapide que celui des deux autres et que l'on préfère, par conséquent, fixer le support publicitaire sur cette aiguille.Compared to the embodiment of the support shown in Figures 1 and 2, the limitation of the dimensions of the support may be less important when the hand on which it is to be mounted is located adjacent to the clock face. In this case, the diameter of the support (or its major dimension, if it is not circular) will be limited only by the hour markers, minutes and seconds, if these exist. We can thus envisage the construction of a clock whose hand seconds is adjacent to the dial, since the movement of this hand is faster than that of the other two and it is therefore preferred to fix the advertising medium on this hand.

Il va de soi que le support publicitaire peut aussi être réalisé pour équiper une pendule ou même une montre.It goes without saying that the advertising medium can also be produced to equip a pendulum or even a watch.

Claims (3)

1. Support publicitaire pour une machine horaire comprenant un cadran et des aiguilles pour indiquer l'heure, ce support comprenant une pièce portant des indications publicitaires, caractérisé en ce que ladite pièce est constituée par une feuille présentant une fente destinée à être engagée sur une des aiguilles de la machine horaire pour être rendue solidaire en rotation de cette dernière.1. Advertising medium for a time machine comprising a dial and needles for indicating the time, this medium comprising a part bearing advertising indications, characterized in that said part consists of a sheet having a slot intended to be engaged on a of the hands of the time machine to be made integral in rotation with the latter. 2. Machine horaire munie d'un support publicitaire selon la revendication 1 et comprenant une aiguille des secondes, caractérisée en ce que la feuille est circulaire et présente une ouverture centrale destinée à s'adapter sur l'axe central des aiguilles, le diamètre de la feuille étant inférieur à celui du cadran, de façon que les repères d'indication des heures, minutes et secondes et au moins la pointe des autres deux aiguilles restent visibles.2. Time machine provided with an advertising medium according to claim 1 and comprising a seconds hand, characterized in that the sheet is circular and has a central opening intended to fit on the central axis of the hands, the diameter of the sheet being lower than that of the dial, so that the marks indicating the hours, minutes and seconds and at least the tip of the other two hands remain visible. 3. Machine horaire munie d'un support publicitaire selon la revendication 1 et comprenant une aiguille des secondes, caractérisée en ce que son mouvement est agencé pour que l'aiguille des secondes se déplace dans un plan situé entre les autres aiguilles et le cadran.3. Time machine provided with an advertising medium according to claim 1 and comprising a second hand, characterized in that its movement is arranged so that the second hand moves in a plane situated between the other hands and the dial.
EP90810590A 1988-03-21 1990-08-03 Advertising support Withdrawn EP0469224A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CH1071/88A CH675664B5 (en) 1988-03-21 1988-03-21
AU60850/90A AU637626B2 (en) 1988-03-21 1990-08-09 Advertising support

Publications (1)

Publication Number Publication Date
EP0469224A1 true EP0469224A1 (en) 1992-02-05

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ID=25633001

Family Applications (1)

Application Number Title Priority Date Filing Date
EP90810590A Withdrawn EP0469224A1 (en) 1988-03-21 1990-08-03 Advertising support

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EP (1) EP0469224A1 (en)
AU (1) AU637626B2 (en)
CH (1) CH675664B5 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2150872A1 (en) * 1998-12-10 2000-12-01 Garcia Vicente Martinez Analogue timepiece with light focussiung lenses + has colour filters and optional projection of advertisements

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CH675664B5 (en) * 1988-03-21 1991-04-30 Prisme Info S A

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR809530A (en) * 1935-07-18 1937-03-04 Rotating advertising disc clock
CH336021A (en) * 1957-01-18 1959-01-31 Delbana Watch S A R L Timepiece
DE1072561B (en) * 1959-12-31 Ernest Borel S. Cie S A , Neuenburg (Schweiz) Clock with central seconds drive
DE7016328U (en) * 1970-04-30 1971-01-14 Licentia Gmbh CLOCK.
FR2129962A3 (en) * 1971-03-18 1972-11-03 Scott Ets
CH675664GA3 (en) * 1988-03-21 1990-10-31

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3978655A (en) * 1975-08-04 1976-09-07 Lawrence Peska Associates, Inc. Time clock

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE1072561B (en) * 1959-12-31 Ernest Borel S. Cie S A , Neuenburg (Schweiz) Clock with central seconds drive
FR809530A (en) * 1935-07-18 1937-03-04 Rotating advertising disc clock
CH336021A (en) * 1957-01-18 1959-01-31 Delbana Watch S A R L Timepiece
DE7016328U (en) * 1970-04-30 1971-01-14 Licentia Gmbh CLOCK.
FR2129962A3 (en) * 1971-03-18 1972-11-03 Scott Ets
CH675664GA3 (en) * 1988-03-21 1990-10-31

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2150872A1 (en) * 1998-12-10 2000-12-01 Garcia Vicente Martinez Analogue timepiece with light focussiung lenses + has colour filters and optional projection of advertisements

Also Published As

Publication number Publication date
AU6085090A (en) 1992-04-16
AU637626B2 (en) 1993-06-03
CH675664B5 (en) 1991-04-30
CH675664GA3 (en) 1990-10-31

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