CN102077182A - 数据收集和目标广告系统和方法 - Google Patents

数据收集和目标广告系统和方法 Download PDF

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Publication number
CN102077182A
CN102077182A CN2009801249752A CN200980124975A CN102077182A CN 102077182 A CN102077182 A CN 102077182A CN 2009801249752 A CN2009801249752 A CN 2009801249752A CN 200980124975 A CN200980124975 A CN 200980124975A CN 102077182 A CN102077182 A CN 102077182A
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user
mobile
telecommunication apparatus
mobile telecommunication
server system
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Chinese (zh)
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P.M.罕贝特
S.滕内蒂
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Intertrust Technologies Corp
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Intertrust Technologies Corp
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First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=41255328&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=CN102077182(A) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Intertrust Technologies Corp filed Critical Intertrust Technologies Corp
Publication of CN102077182A publication Critical patent/CN102077182A/zh
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G06F16/337—Profile generation, learning or modification
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Computational Linguistics (AREA)
  • Probability & Statistics with Applications (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
CN2009801249752A 2008-04-30 2009-04-30 数据收集和目标广告系统和方法 Pending CN102077182A (zh)

Applications Claiming Priority (7)

Application Number Priority Date Filing Date Title
US4903008P 2008-04-30 2008-04-30
US61/049030 2008-04-30
US7499508P 2008-06-23 2008-06-23
US61/074995 2008-06-23
US7530408P 2008-06-24 2008-06-24
US61/075304 2008-06-24
PCT/US2009/002703 WO2009134432A1 (en) 2008-04-30 2009-04-30 Data collection and targeted advertising systems and methods

Publications (1)

Publication Number Publication Date
CN102077182A true CN102077182A (zh) 2011-05-25

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ID=41255328

Family Applications (1)

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CN2009801249752A Pending CN102077182A (zh) 2008-04-30 2009-04-30 数据收集和目标广告系统和方法

Country Status (9)

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US (2) US8660539B2 (enExample)
EP (1) EP2271991A4 (enExample)
JP (2) JP5675589B2 (enExample)
KR (1) KR20100135968A (enExample)
CN (1) CN102077182A (enExample)
AU (1) AU2009241759B2 (enExample)
CA (1) CA2722273A1 (enExample)
WO (1) WO2009134432A1 (enExample)
ZA (1) ZA201007565B (enExample)

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CN103824208A (zh) * 2012-11-16 2014-05-28 财团法人资讯工业策进会 广告服务系统和方法
CN103838758A (zh) * 2012-11-23 2014-06-04 英业达科技有限公司 播放信息的建立与播放系统及其方法
CN103888489A (zh) * 2012-12-20 2014-06-25 阿里巴巴集团控股有限公司 推广信息提供方法、收集方法、装置、终端设备及服务器
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CN104412563A (zh) * 2012-06-29 2015-03-11 北京一点网聚科技有限公司 用于在线广告的方法和系统
CN104620267A (zh) * 2012-06-21 2015-05-13 汤姆逊许可公司 用于推断用户人口统计的方法和装置
CN105101113A (zh) * 2014-05-15 2015-11-25 中兴通讯股份有限公司 一种信息推送管理方法及装置
CN105634924A (zh) * 2015-12-30 2016-06-01 腾讯科技（深圳）有限公司 一种媒体信息的展示方法、服务器及客户端
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