JP2011524560A - データ収集と注目対象広告のシステムおよび方法 - Google Patents
データ収集と注目対象広告のシステムおよび方法 Download PDFInfo
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Abstract
Description
本特許明細書の開示内容の一部には、著作権保護の対象となるものが含まれる。著作権者は、特許商標庁の特許ファイルあるいは記録への掲載に伴う本特許明細書又は特許開示の何人の複製にも異議は唱えないが、それ以外については、どのようなものであれ、全ての著作権を留保するものである。
関連出願への相互参照
本創作の発明本体は、添付図面と併せ下記の詳細な説明を参照することで即理解されよう。
・ユーザ名
・パスワード
・名前
・名字
・電話番号
・GUID(汎用一意識別子)
・年齢
・性別
・婚姻の有無
・子供の数
・所得水準−世帯所得範囲
・職業
・電子メール
・郵送住所
・地理学上のロケーション、すなわちこれはアドレスから推定できるが、地理学上のロケーションはアドレスの地域カテゴリに関連する。
・ID、すなわち固有ID
・コンテンツプロバイダID、すなわちこのコンテンツを提出したコンテンツプロバイダのID
・プロバイダ生成ID、すなわちこのコンテンツ細目を識別するのにプロバイダが使用するID
・名前、すなわちコンテンツ細目に合わせたユーザ本位の名前
・説明、すなわち文字による詳細な説明
・継続期間
・コンテンツ種別
・画像URL、すなわちコンテンツ細目用アートワーク
・画像URL、すなわち携帯電話プラットフォーム用に作成されたアートワーク
set CONTENT_ITEMS; # set of content items
set AD_MAGAZINE_ITEMS; # set of items in the ad-magazine
#−広告枠予約用のパラメータ−
param VIDEOAD_STANDBY_RATE;
param BANNERAD_STANDBY_RATE;
param TEXTAD_STANDBY_RATE;
#−映像広告用の割り付け図−
var ABC_VID_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var ABC_VID_AD_2 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var EFG_VID_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var EFG_VID_AD_2 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var XYZ_VID_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var QRS_VID_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
#−バナー広告用の割り付け図−
var ABC_BAN_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var EFG_BAN_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var EFG_BAN_AD_2 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var EFG_BAN_AD_3 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var XYZ_BAN_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var QRS_BAN_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
#−文字広告用の割り付け図−
var ABC_TXT_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var ABC_TXT_AD_2 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var EFG_TXT_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var XYZ_TXT_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var XYZ_TXT_AD_2 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
var QRS_TXT_AD_1 {CONTENT_ITEMS, AD_MAGAZINE_ITEMS } binary;
#−スロット当りの価格(スロットへの入札評価結果として評価)
param VID_SLOT_SALE_PRICE;
param BAN_SLOT_SALE_PRICE;
param TXT_SLOT_SALE_PRICE;
#−売れ残りスロット−
param VID_UNSOLD_SLOT_NBS;
param BAN_UNSOLD_SLOT_NBS;
param TXT_UNSOLD_SLOT_NBS;
#−目的関数−
maximize TOTAL_AD_REVENUE : (sum {i in CONTENT_ITEMS,
j in AD_MAGAZINE_ITEMS}
(ABC_VID_AD_l[i, j] +
ABC_VID_AD_2[i, j] +
EFG_VID_AD_l[i, j] +
EFG_VID_AD_2[i, j] +
XYZ_VID_AD_l[i, j] +
QRS_VID_AD_l [i, j]) *
VID_SLOT_SALE_PRICE)
+
(sum {i in CONTENT_ITEMS,
j in AD_MAGAZINE_ITEMS}
(ABC_BAN_AD_l[i, j] +
EFG_BAN_AD_l[i, j] +
EFG_BAN_AD_2[i, j] +
EFG_BAN_AD_3[i, j] +
XYZ_BAN_AD_l[i, j] +
QRS_BAN_AD_l[i, j]) *
BAN_SLOT_SALE_PRICE) +
(sum {i in CONTENT_ITEMS,
j in AD_MAGAZINE_ITEMS}
(ABC_TXT_AD_1[i, j] +
ABC_TXT_AD_2[i, j] +
EFG_TXT_AD_l[i, j] +
XYZ_TXT_AD_l[i, j] +
XYZ_TXT_AD_2[i, j] +
QRS_TXT_AD_l[i, j]) *
TXT_SLOT_SALE_PRICE)
+
(VID_UNSOLD_SLOT_NBS* VIDEOAD_STANDBY_RATE)
+ (BAN_UNSOLD_SLOT_NBS*
BANNERAD_STANDBY_RATE)
+ (TXT_UNSOLD_SLOT_NBS* TEXTAD_STANDBY_RATE)
#−二重割り付け禁止−
subject to
VIDEOAD-ALLOC-CONSTRAINT-ONCE {i in CONTENT_ITEMS,
j in AD_MAGAZINE_ITEMS}
:
0 <=
(ABC_VID_AD_l[i, j] +
ABC_VID_AD_2[i, j] +
EFG_VID_AD_1[i, j] +
EFG_VID_AD_2[i, j] +
XYZ_VID_AD_l[i, j] +
QRS_VID_AD_1[i, J]) <= 1
;
subject to
BANNERAD_ALLOC_CONSTRAINT_ONCE { i i n CONTENT_ITEMS,
j in AD_MAGAZINE_ITEMS}
:
0 <=
(ABC_BAN_AD_1[i, j] +
EFG_BAN_AD_l[i, j] +
EFG_BAN_AD_2[i, j] +
EFG_BAN_AD_3[i, j] +
XYZ_BAN_AD_l[i, j] +
QRS_BAN_AD_1[i, j]) <= 1
;
subject to
TEXTAD_ALLOC_CONSTRAINT_ONCE {i in CONTENT _ITEMS,
j in AD_MAGAZINE_ITEMS }
;
0 <=
(ABC_TXT_AD_1[i, j] +
ABC_TXT_AD_2[i, j] +
EFG_TXT_AD_l[i, j] +
XYZ_TXT_AD_1[i, j] +
XYZ_TXT_AD_2[i, j] +
QRS_TXT_AD_l[i, j]) <= 1
;
#−隣接性(相互排除)制約−
subject to
MUTEX_TUV_ZZZ_ADS {i in CONTENT_ITEMS, j in
AD_MAGAZINE_ITEMS, k in AD_MAGAZINE_ITEMS }
:
0 <= (ABC_VID_AD_1 [i, j] + ABC_BAN_AD_1 [i, k]) <= 1
;
#−隣接性(距離)制約−
#−最小距離について(広告は少なくとも2個の配信細目を分けなければならない)−subject to
MIN_DIST_EFG_VIDEO_ADS_1 {i in 2..9, j in AD_MAGAZINE_ITEMS }
:
EFG_VID_AD_l[i, j] <= 1 - sum{i0 in
DISTANCE_1_OFFSETS} (sum{j0 in AD_MAGAZINE_ITEMS }
(EFG_VID_AD_1 [i-i0, j0]))
#−割り付けスロットの最大数−
#−映像−
subject to ABC_VID_AD_1_QTY
:
0 <= sum {i in CONTENT_ITEMS, j in
AD_MAGAZINE_ITEMS} (ABC_VID_AD_l[i, j]) <=
ABC_VID_AD_1_MAX_QTY
;
Ml = Enc(Ks-share, nonce | p | g | A | Ks-share-ED | "ml.dat" )
Ks−share−ID =Ks−share用のid
Nonce =32ビットの臨時語
p =携帯端末クライアント内に焼成した個特化情報の公衆鍵
g =一般には5に選ばれる
a =少なくとも100桁の長さの乱数
data = data-length | mobile-identifier | Enc(Ks-share, nonce | B | "s2.dat")
S2 = data | Enc(Kpriv, HMAC(Kdh, data))
M3 = Enc(Kdh, nonce | Ks-usage | mobile-identifier | "m3.dat")
(携帯端末識別子、Kdh、臨時語、Ks−usage)
1)
−携帯端末クライアントを稼働させる
−第1のPCを同調させる
−携帯端末クライアントを稼働させる
…
もしくは
2)
−第1のPCを同調させる
−携帯端末クライアントを稼働させる
−第2のPCを同調させる
…
Enc(Ks-share, 4 bytes to store random-length | random-bytes | Ks-usage)
ここで、EncはAES CBCコードを用いた暗号化を意味する。
Ks−shareは、蛸足パーソナリティ情報ノードについてのScuba Sharing Symmetric鍵である。
random−lengthは、無作為バイトの長さ(0〜16バイト)である。
random−bytesは、無作為バイト列の無作為長さである。
Enc(Ks-share, nonce | p | g | A | Ks-share-ED | "ml.dat" )
Ks−share−ID は、Ks−shareのidである
Nonce=32ビット臨時語
data = data-length | guid | Enc(Ks-share, nonce | B | "s2.dat")
s2データ内に下記を保存する。
data | Enc(Kpriv, HMAC(Kdh, data))
Enc(Kdh, nonce | Ks-usage | guid | "m3.dat")
(汎用一意識別子、Kdh、臨時語、Ks−usage)
extendedStatusBlock EsbOK =
esb{
globalFlags = 0;
esbCategory = ACTION_GRANTED;
esbSubCategory = 0;
localFlags = OBLIGATION_NOTICE | ...
cacheDuration
valueList = {
Obligations = valueList {
}
1.付加情報は、場所に取り付けられた各広告ごとに特定される。すなわち、
public LocationAdEntry(double lattitude,
double longitude,
float accuracy,
int adNumber,
int timeOfDay,
String adFeed,
String adlnfo) {
this.lattitude = latitude;
this.longitude = longitude;
this.accuracy = accuracy;
this.timeOfDay = timeOfDay
this.adNumber = adNumber;
this.adFeed = adFeed;
this.adlnfo = adlnfo;
this.doNotShow = false;
}
2.各ロケーションごとのユーザロケーション事象を聴取するよう、ロケーション聴取者が追加される。
private void addLocationAdProximityListener(LocationProvider Ip,
LocationAdEntry entry) {
if (null != Ip) {
Coordinates coords = new Coordinates(entry.lattitude,
entry. longitude,
Float.NaN);
try {
LocationProvider.addProximityListener(this, coords, entry.accuracy);
} catch (Exception ex) {
TraceLogger.out.println("adding proximity listener failed! -" + ex.getMessage());
ex .prints tackTrace() ;
}
}
}
3.その場所でのイベントが起こると、アプリケーションはロケーション依存広告を示す。
private void handleProximityEvent(Coordinates coords) {
double lattitude = coords.getLatitude();
double longitude = coords.getLongitude();
TraceLogger.out.println("PE: Lattitude =" + lattitude);
TraceLogger.out.println("PE: Longitude =" + longitude);
LocationAdEntry entry = getLocationAdEntry(lattitude, longitude);
if (isTimeOfDayForAdvertisement(entry)) {
displayLocationSensitiveAd();
}
}
Claims (40)
- 携帯端末遠隔通信装置であって、ユーザにコンテンツを表示するディスプレイと、ユーザからの入力を収集する1以上の入力装置と、サーバシステムと通信し、ユーザに注目対象広告を提示するよう適合させプログラミングした1以上のプロセッサであって、サーバシステムが記憶し、携帯端末遠隔通信装置から先に収集した利用統計に少なくとも一部基づき、広告を注目対象とするプロセッサとを備える、装置。
- 携帯端末遠隔通信装置は、サーバシステムとは間欠的にしか通信せず、1以上のプロセッサを、携帯端末遠隔通信装置がサーバシステムと通信状態にないときを含め、折に触れ利用統計を収集するようプログラミングした、請求項1に記載の装置。
- 広告を、装置の地理学上のロケーションと日時とユーザの人口動態情報とからなるグループから選択される1以上の規範に基づき注目対象とする、請求項1に記載の装置。
- プロセッサをさらに、携帯端末遠隔通信装置から収集した利用統計をSMS技術を用いてサーバシステムへ送信するよう適合させプログラミングした、請求項1に記載の装置。
- 利用統計は、広告の再生回数、再生/停止事象、ユーザの広告クリック、コンテンツ細目または広告の一部のユーザによる前方スキップおよび/または後方スキップ、コンテンツ細目に対するユーザの投票、コンテンツ細目または広告に関連する調査に対する所定の応答を伴ったユーザの応答、ユーザによる完全な調査のスキップ、コンテンツ細目のその全体提示、ユーザのアプリケーションおよび/またはコンテンツの転送行為とからなるグループから選択された1以上の種別の事象を含む、請求項1に記載の装置。
- 1以上のプロセッサを、サーバシステムから携帯端末装置識別子を受信できるようにし、識別子に関連する収集した利用統計をサーバシステムへ送信できるようサーバシステムと通信するよう、さらに適合させプログラミングした、請求項1に記載の装置。
- 利用統計を収集し注目対象広告を推奨するサーバシステムであって、複数の携帯端末遠隔通信装置から利用統計を受信し、利用統計を分析し、そこから携帯端末遠隔通信装置のユーザに向け注目対象広告に対する推奨を生成するよう適合させプログラミングした1以上のプロセッサを備え、1以上のプロセッサが、ユーザのアプリケーションおよび/またはコンテンツ利用行為を追跡することでユーザの選好性に関する推定を自動的に行ない、ユーザの選好性に一部基づき、ユーザに製品および/またはサービスを推奨する、サーバシステム。
- 広告を、装置の地理学上のロケーションと日時とユーザの人口動態情報とからなるグループから選択される1以上の規範に基づき注目対象とする、請求項7に記載のシステム。
- 利用統計は、広告の再生回数、再生/停止事象、ユーザの広告クリック、コンテンツ細目または広告の一部のユーザによる前方スキップおよび/または後方スキップ、コンテンツ細目に対するユーザの投票、コンテンツ細目または広告に関連する調査に対する所定の応答を伴ったユーザの応答、ユーザによる完全な調査のスキップ、コンテンツ細目のその全体提示、ユーザのアプリケーションおよび/またはコンテンツの転送行為とからなるグループから選択された1以上の種別の事象を含む、請求項7に記載の装置。
- 1以上のプロセッサを、携帯端末装置識別子を第1の携帯端末遠隔通信装置へ送信し、携帯端末装置識別子と受信した利用統計との関連性に少なくとも一部基づき、受信した利用統計が第1の携帯端末遠隔通信装置に由来することを検証するよう、さらに適合させプログラミングした、請求項7に記載のシステム。
- 携帯端末遠隔通信装置はサーバシステムと断続的にしか通信しない、請求項7に記載の方法。
- 携帯端末遠隔通信装置のユーザに注目対象広告を提示する方法であって、携帯端末遠隔通信装置から利用統計を収集するステップと、利用統計をサーバシステムへ送信するステップと、サーバシステムから推奨注目対象広告を受信するステップであって、収集した利用統計に少なくとも一部基づき広告を推奨するステップと、携帯端末遠隔通信装置を介してユーザに1以上の推奨注目対象広告を提示するステップとを含む、方法。
- 携帯端末遠隔通信装置は、サーバシステムとは間欠的にしか通信せず、携帯端末遠隔通信装置がサーバシステムと通信状態にないときを含め、利用統計が折に触れ収集される、請求項12に記載の方法。
- 広告を、装置の地理学上のロケーションと日時とユーザの人口動態情報とからなるグループから選択される1以上の規範に基づき注目対象とする、請求項12に記載の方法。
- 利用統計を、SMS技術を用いてサーバへ送信する、請求項12に記載の方法。
- 利用統計は、広告の再生回数、再生/停止事象、ユーザの広告クリック、コンテンツ細目または広告の一部のユーザによる前方スキップおよび/または後方スキップ、コンテンツ細目に対するユーザの投票、コンテンツ細目または広告に関連する調査に対する所定の応答を伴ったユーザの応答、ユーザによる完全な調査のスキップ、コンテンツ細目のその全体提示、ユーザのアプリケーションおよび/またはコンテンツの転送行為とからなるグループから選択された1以上の種別の事象を含む、請求項12に記載の装置。
- サーバシステムから携帯端末装置識別子を受信するステップをさらに含み、利用統計をサーバシステムが携帯端末遠隔通信装置に関連付けられるよう利用統計をサーバシステムへ送信する、請求項12に記載の方法。
- 携帯端末遠隔通信装置のユーザに注目対象広告を推奨する方法であって、携帯端末遠隔通信装置から収集される利用統計を受信するステップと、ユーザのアプリケーションおよび/またはコンテンツ利用行為を追跡することで、ユーザの選好性に関し推定を行なうステップと、ユーザの選好性に一部基づき、携帯端末遠隔通信装置のユーザに向け注目対象広告の推奨を生成するステップと、1以上の携帯端末遠隔通信装置に推奨を送信するステップとを含む、方法。
- 推奨はさらに、装置の地理学上のロケーションと日時とユーザの人口動態情報とからなるグループから選択される1以上の規範に少なくとも一部基づく、請求項18に記載の方法。
- 利用統計は、広告の再生回数、再生/停止事象、ユーザの広告クリック、コンテンツ細目または広告の一部のユーザによる前方スキップおよび/または後方スキップ、コンテンツ細目に対するユーザの投票、コンテンツ細目または広告に関連する調査に対する所定の応答を伴ったユーザの応答、ユーザによる完全な調査のスキップ、コンテンツ細目のその全体提示、ユーザのアプリケーションおよび/またはコンテンツの転送行為とからなるグループから選択された1以上の種別の事象を含む、請求項18に記載の装置。
- 携帯端末装置識別子を第1の携帯端末遠隔通信装置へ送信するステップと、携帯端末装置識別子と幾つかの受信した利用統計との関連性に少なくとも一部基づき、幾つかの受信した利用統計が第1の携帯端末遠隔通信装置に由来することを検証するステップとをさらに含む、請求項18に記載の方法。
- 携帯端末遠隔通信装置はサーバシステムと断続的にしか通信しない、請求項18に記載の方法。
- 利用統計を収集し注目対象広告を推奨する目的で、携帯端末遠隔通信装置を識別する方法であって、携帯端末遠隔通信装置から利用統計を収集するステップと、サーバシステムから携帯端末装置識別子を受信するステップと、サーバシステムが利用統計に携帯端末遠隔通信装置を関連付けることができるよう、サーバシステムに利用統計を送信するステップと、サーバシステムから推奨注目対象広告を受信するステップであって、送信された利用統計に少なくとも一部基づきその広告を注目対象とするステップとを含む、方法。
- 携帯端末遠隔通信装置はサーバシステムと断続的にしか通信しない、請求項23に記載の方法。
- 非公開鍵を用いて利用統計に署名するステップをさらに含む、請求項23に記載の方法。
- 利用統計の送信に関し、サーバシステムと折衝するステップをさらに含む、請求項23に記載の方法。
- 携帯端末装置識別子が信頼の置けるソースから受信されたことを検証するステップをさらに含む、請求項23に記載の方法。
- 携帯端末装置識別子を、携帯端末遠隔通信装置とサーバシステムとの間の3回以下の交換ステップを用いて取得する、請求項23に記載の方法。
- 利用統計を収集し、注目対象広告を推奨する目的で携帯端末遠隔通信装置を識別する方法であって、サーバシステムから携帯端末遠隔通信装置へ携帯端末装置識別子を送信するステップと、携帯端末遠隔通信装置から利用統計を受信するステップと、携帯端末装置識別子と受信した利用統計の関連性に少なくとも一部基づき、受信した利用統計が携帯端末遠隔通信装置に由来することを検証するステップとを含む、方法。
- 携帯端末遠隔通信装置は、サーバシステムと間欠的にしか通信しない、請求項29に記載の方法。
- ユーザのアプリケーションおよび/またはコンテンツ利用行為を追跡することで、複数の携帯端末遠隔通信装置ユーザの関連性に関する推定を行なうステップと、ユーザの関連性に一部基づき、携帯端末遠隔通信装置のユーザに向け注目対象広告の推奨を生成するステップと、1以上の携帯端末遠隔通信装置へ推奨内容を送信するステップとをさらに含む、請求項29に記載の方法。
- 携帯端末装置識別子を、携帯端末遠隔通信装置とサーバシステムとの間の3回以下の交換ステップを用いて携帯端末遠隔通信装置が取得する、請求項29に記載の方法。
- 携帯端末遠隔通信装置であって、ユーザに対しコンテンツを表示するディスプレイと、ユーザからの入力を収集する1以上の入力装置と、携帯端末装置識別子がサーバシステムから受信でき、かつ携帯端末装置識別子に関連する収集された利用統計がサーバシステムへ送信できるよう、サーバシステムと通信するよう適合させプログラミングした1以上のプロセッサとを備える、携帯端末遠隔通信装置。
- 携帯端末遠隔通信装置は、サーバシステムと間欠的にしか通信しない、請求項33に記載の装置。
- 1以上のプロセッサを、非公開鍵を用いて利用統計に署名すべくさらに適合させプログラミングした、請求項33に記載の装置。
- 1以上のプロセッサを、利用統計の送信に関連してサーバシステムと折衝するようさらに適合させプログラミングした、請求項33に記載の装置。
- 携帯端末遠隔通信装置から利用統計を収集するサーバシステムであって、携帯端末遠隔通信装置へ携帯端末装置識別子を送信し、携帯端末遠隔通信装置から利用統計を受信し、携帯端末装置識別子と受信した利用統計との関連性に少なくとも一部基づき、受信した利用統計が携帯端末遠隔通信装置に由来することを検証するよう、適合させプログラミングした1以上のプロセッサを備える、サーバシステム。
- 1以上のプロセッサを、ユーザのアプリケーションおよび/またはコンテンツ利用行為を追跡することで複数の携帯端末遠隔通信装置ユーザの関連性に関する推定を行ない、ユーザの関連性に一部基づき携帯端末遠隔通信装置のユーザに向けて注目対象広告の推奨を生成し、1以上の携帯端末遠隔通信装置へ推奨を送信するよう、さらに適合させプログラミングした、請求項37に記載のシステム。
- 広告を、装置の地理学上のロケーションと日時とユーザの人口動態情報とからなるグループから選択される1以上の規範に一部基づき注目対象とする、請求項38に記載のシステム。
- 携帯端末装置識別子を、携帯端末遠隔通信装置とサーバシステムとの間の3回以下の交換ステップを用いて携帯端末遠隔通信装置により取得する、請求項37に記載のシステム。
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JP5675589B2 (ja) | 2015-02-25 |
CA2722273A1 (en) | 2009-11-05 |
AU2009241759B2 (en) | 2014-04-24 |
US8660539B2 (en) | 2014-02-25 |
JP5973519B2 (ja) | 2016-08-23 |
US20140229277A1 (en) | 2014-08-14 |
WO2009134432A1 (en) | 2009-11-05 |
KR20100135968A (ko) | 2010-12-27 |
US20090298480A1 (en) | 2009-12-03 |
JP2015043223A (ja) | 2015-03-05 |
EP2271991A1 (en) | 2011-01-12 |
ZA201007565B (en) | 2011-12-28 |
CN102077182A (zh) | 2011-05-25 |
EP2271991A4 (en) | 2012-12-26 |
AU2009241759A1 (en) | 2009-11-05 |
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