CN101438309A - 用于在线广告的分布式体系结构 - Google Patents

用于在线广告的分布式体系结构 Download PDF

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Publication number
CN101438309A
CN101438309A CNA2007800161158A CN200780016115A CN101438309A CN 101438309 A CN101438309 A CN 101438309A CN A2007800161158 A CNA2007800161158 A CN A2007800161158A CN 200780016115 A CN200780016115 A CN 200780016115A CN 101438309 A CN101438309 A CN 101438309A
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CN
China
Prior art keywords
broker
advertiser
publisher
user
exchange
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CNA2007800161158A
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English (en)
Chinese (zh)
Inventor
B·伯迪克
C·A·米克
D·M·奇克瑞恩
E·多明诺斯卡
J·D·比吉斯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Corp
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Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CN101438309A publication Critical patent/CN101438309A/zh
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CNA2007800161158A 2006-05-05 2007-04-17 用于在线广告的分布式体系结构 Pending CN101438309A (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/418,905 US20070260514A1 (en) 2006-05-05 2006-05-05 Distributed architecture for online advertising
US11/418,905 2006-05-05

Publications (1)

Publication Number Publication Date
CN101438309A true CN101438309A (zh) 2009-05-20

Family

ID=38662237

Family Applications (1)

Application Number Title Priority Date Filing Date
CNA2007800161158A Pending CN101438309A (zh) 2006-05-05 2007-04-17 用于在线广告的分布式体系结构

Country Status (7)

Country Link
US (1) US20070260514A1 (cg-RX-API-DMAC7.html)
EP (1) EP2016548A4 (cg-RX-API-DMAC7.html)
JP (1) JP5394915B2 (cg-RX-API-DMAC7.html)
CN (1) CN101438309A (cg-RX-API-DMAC7.html)
BR (1) BRPI0710782A2 (cg-RX-API-DMAC7.html)
RU (1) RU2431194C2 (cg-RX-API-DMAC7.html)
WO (1) WO2007130265A1 (cg-RX-API-DMAC7.html)

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CN105190671A (zh) * 2013-03-15 2015-12-23 雅虎公司 用于数字视频广告系统中的实时竞价的紧凑数据接口

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Publication number Priority date Publication date Assignee Title
CN105190671A (zh) * 2013-03-15 2015-12-23 雅虎公司 用于数字视频广告系统中的实时竞价的紧凑数据接口

Also Published As

Publication number Publication date
RU2431194C2 (ru) 2011-10-10
EP2016548A4 (en) 2012-11-28
EP2016548A1 (en) 2009-01-21
RU2008143334A (ru) 2010-05-10
WO2007130265A1 (en) 2007-11-15
US20070260514A1 (en) 2007-11-08
JP5394915B2 (ja) 2014-01-22
JP2009536397A (ja) 2009-10-08
BRPI0710782A2 (pt) 2011-08-09

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C06 Publication
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C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
C02 Deemed withdrawal of patent application after publication (patent law 2001)
WD01 Invention patent application deemed withdrawn after publication

Open date: 20090520