CN101203852A - 自动广告投放 - Google Patents

自动广告投放 Download PDF

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Publication number
CN101203852A
CN101203852A CNA2006800218185A CN200680021818A CN101203852A CN 101203852 A CN101203852 A CN 101203852A CN A2006800218185 A CNA2006800218185 A CN A2006800218185A CN 200680021818 A CN200680021818 A CN 200680021818A CN 101203852 A CN101203852 A CN 101203852A
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CN
China
Prior art keywords
computer
impressions
click
implemented method
placement
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CNA2006800218185A
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English (en)
Chinese (zh)
Inventor
C·A·米克
D·E·赫克曼
D·M·奇克瑞恩
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Microsoft Corp
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Microsoft Corp
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Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CN101203852A publication Critical patent/CN101203852A/zh
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/08Auctions
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0254Targeted advertisements based on statistics

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computer And Data Communications (AREA)
CNA2006800218185A 2005-06-28 2006-06-06 自动广告投放 Pending CN101203852A (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/168,149 2005-06-28
US11/168,149 US20060293950A1 (en) 2005-06-28 2005-06-28 Automatic ad placement

Publications (1)

Publication Number Publication Date
CN101203852A true CN101203852A (zh) 2008-06-18

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ID=37568709

Family Applications (1)

Application Number Title Priority Date Filing Date
CNA2006800218185A Pending CN101203852A (zh) 2005-06-28 2006-06-06 自动广告投放

Country Status (6)

Country Link
US (1) US20060293950A1 (enExample)
EP (1) EP1894136A4 (enExample)
JP (1) JP2008547129A (enExample)
KR (1) KR20080021717A (enExample)
CN (1) CN101203852A (enExample)
WO (1) WO2007001770A2 (enExample)

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CN106688215A (zh) * 2014-06-27 2017-05-17 谷歌公司 针对内容效能优化的自动点击类型选择

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CN102663026A (zh) * 2012-03-22 2012-09-12 浙江盘石信息技术有限公司 一种定向投放网络广告的实现方法
CN106688215A (zh) * 2014-06-27 2017-05-17 谷歌公司 针对内容效能优化的自动点击类型选择
CN106688215B (zh) * 2014-06-27 2020-07-14 谷歌有限责任公司 针对内容效能优化的自动点击类型选择
CN106688215B8 (zh) * 2014-06-27 2020-08-18 谷歌有限责任公司 针对内容效能优化的自动点击类型选择

Also Published As

Publication number Publication date
KR20080021717A (ko) 2008-03-07
EP1894136A4 (en) 2010-07-07
EP1894136A2 (en) 2008-03-05
WO2007001770A3 (en) 2008-01-03
JP2008547129A (ja) 2008-12-25
US20060293950A1 (en) 2006-12-28
WO2007001770A2 (en) 2007-01-04

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Open date: 20080618