EP1894136A4 - Automatic ad placement - Google Patents
Automatic ad placementInfo
- Publication number
- EP1894136A4 EP1894136A4 EP06772416A EP06772416A EP1894136A4 EP 1894136 A4 EP1894136 A4 EP 1894136A4 EP 06772416 A EP06772416 A EP 06772416A EP 06772416 A EP06772416 A EP 06772416A EP 1894136 A4 EP1894136 A4 EP 1894136A4
- Authority
- EP
- European Patent Office
- Prior art keywords
- placement
- automatic
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Probability & Statistics with Applications (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Computer And Data Communications (AREA)
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/168,149 US20060293950A1 (en) | 2005-06-28 | 2005-06-28 | Automatic ad placement |
PCT/US2006/022092 WO2007001770A2 (en) | 2005-06-28 | 2006-06-06 | Automatic ad placement |
Publications (2)
Publication Number | Publication Date |
---|---|
EP1894136A2 EP1894136A2 (en) | 2008-03-05 |
EP1894136A4 true EP1894136A4 (en) | 2010-07-07 |
Family
ID=37568709
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP06772416A Withdrawn EP1894136A4 (en) | 2005-06-28 | 2006-06-06 | Automatic ad placement |
Country Status (6)
Country | Link |
---|---|
US (1) | US20060293950A1 (en) |
EP (1) | EP1894136A4 (en) |
JP (1) | JP2008547129A (en) |
KR (1) | KR20080021717A (en) |
CN (1) | CN101203852A (en) |
WO (1) | WO2007001770A2 (en) |
Families Citing this family (59)
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US9819561B2 (en) | 2000-10-26 | 2017-11-14 | Liveperson, Inc. | System and methods for facilitating object assignments |
US8868448B2 (en) | 2000-10-26 | 2014-10-21 | Liveperson, Inc. | Systems and methods to facilitate selling of products and services |
US20090018922A1 (en) * | 2002-02-06 | 2009-01-15 | Ryan Steelberg | System and method for preemptive brand affinity content distribution |
US9432468B2 (en) | 2005-09-14 | 2016-08-30 | Liveperson, Inc. | System and method for design and dynamic generation of a web page |
US8738732B2 (en) | 2005-09-14 | 2014-05-27 | Liveperson, Inc. | System and method for performing follow up based on user interactions |
US8661029B1 (en) | 2006-11-02 | 2014-02-25 | Google Inc. | Modifying search result ranking based on implicit user feedback |
KR20090000611A (en) * | 2007-03-08 | 2009-01-08 | 엔에이치엔(주) | Advertisement method and system for displaying optimum title and description by analyzing click statistics |
US8938463B1 (en) * | 2007-03-12 | 2015-01-20 | Google Inc. | Modifying search result ranking based on implicit user feedback and a model of presentation bias |
US9092510B1 (en) | 2007-04-30 | 2015-07-28 | Google Inc. | Modifying search result ranking based on a temporal element of user feedback |
US7689622B2 (en) * | 2007-06-28 | 2010-03-30 | Microsoft Corporation | Identification of events of search queries |
US7693823B2 (en) * | 2007-06-28 | 2010-04-06 | Microsoft Corporation | Forecasting time-dependent search queries |
US8090709B2 (en) * | 2007-06-28 | 2012-01-03 | Microsoft Corporation | Representing queries and determining similarity based on an ARIMA model |
US7685100B2 (en) * | 2007-06-28 | 2010-03-23 | Microsoft Corporation | Forecasting search queries based on time dependencies |
US7685099B2 (en) * | 2007-06-28 | 2010-03-23 | Microsoft Corporation | Forecasting time-independent search queries |
CN101169842A (en) * | 2007-08-11 | 2008-04-30 | 腾讯科技(深圳)有限公司 | Advertisement management method, advertisement billing method and advertisement system |
JP2009064070A (en) * | 2007-09-04 | 2009-03-26 | Nec Biglobe Ltd | Advertisement distribution system and advertisement distribution method |
US8909655B1 (en) | 2007-10-11 | 2014-12-09 | Google Inc. | Time based ranking |
KR100980578B1 (en) | 2008-03-31 | 2010-09-06 | 엔에이치엔비즈니스플랫폼 주식회사 | System and method for offering search result using registering extended keyword |
CN101599153A (en) * | 2008-06-05 | 2009-12-09 | 华为技术有限公司 | A kind of advertisement measuring system and method |
US8762313B2 (en) | 2008-07-25 | 2014-06-24 | Liveperson, Inc. | Method and system for creating a predictive model for targeting web-page to a surfer |
US8260846B2 (en) | 2008-07-25 | 2012-09-04 | Liveperson, Inc. | Method and system for providing targeted content to a surfer |
US8805844B2 (en) | 2008-08-04 | 2014-08-12 | Liveperson, Inc. | Expert search |
EP2350883A4 (en) | 2008-10-14 | 2012-08-22 | Brand Affinity Tech Inc | Apparatus, system and method for a brand affinity engine using positive and negative mentions and indexing |
US9892417B2 (en) | 2008-10-29 | 2018-02-13 | Liveperson, Inc. | System and method for applying tracing tools for network locations |
US8396865B1 (en) | 2008-12-10 | 2013-03-12 | Google Inc. | Sharing search engine relevance data between corpora |
US20100198685A1 (en) * | 2009-01-30 | 2010-08-05 | Microsoft Corporation | Predicting web advertisement click success by using head-to-head ratings |
US9009146B1 (en) | 2009-04-08 | 2015-04-14 | Google Inc. | Ranking search results based on similar queries |
US8447760B1 (en) | 2009-07-20 | 2013-05-21 | Google Inc. | Generating a related set of documents for an initial set of documents |
US8498974B1 (en) | 2009-08-31 | 2013-07-30 | Google Inc. | Refining search results |
US8972391B1 (en) | 2009-10-02 | 2015-03-03 | Google Inc. | Recent interest based relevance scoring |
US8874555B1 (en) | 2009-11-20 | 2014-10-28 | Google Inc. | Modifying scoring data based on historical changes |
US8417650B2 (en) * | 2010-01-27 | 2013-04-09 | Microsoft Corporation | Event prediction in dynamic environments |
US8959093B1 (en) | 2010-03-15 | 2015-02-17 | Google Inc. | Ranking search results based on anchors |
US9767212B2 (en) | 2010-04-07 | 2017-09-19 | Liveperson, Inc. | System and method for dynamically enabling customized web content and applications |
FI20105390A0 (en) * | 2010-04-14 | 2010-04-14 | Antti Rauhala | Method and apparatus for the control device |
US20110258045A1 (en) * | 2010-04-16 | 2011-10-20 | Microsoft Corporation | Inventory management |
US9623119B1 (en) | 2010-06-29 | 2017-04-18 | Google Inc. | Accentuating search results |
US8832083B1 (en) | 2010-07-23 | 2014-09-09 | Google Inc. | Combining user feedback |
US9262532B2 (en) * | 2010-07-30 | 2016-02-16 | Yahoo! Inc. | Ranking entity facets using user-click feedback |
US9350598B2 (en) | 2010-12-14 | 2016-05-24 | Liveperson, Inc. | Authentication of service requests using a communications initiation feature |
US8918465B2 (en) | 2010-12-14 | 2014-12-23 | Liveperson, Inc. | Authentication of service requests initiated from a social networking site |
US9002867B1 (en) | 2010-12-30 | 2015-04-07 | Google Inc. | Modifying ranking data based on document changes |
US9104960B2 (en) * | 2011-06-20 | 2015-08-11 | Microsoft Technology Licensing, Llc | Click prediction using bin counting |
US8819425B2 (en) | 2011-06-30 | 2014-08-26 | True[X] Media Inc. | Privacy protected interactions with third parties |
US9146909B2 (en) * | 2011-07-27 | 2015-09-29 | Qualcomm Incorporated | Web browsing enhanced by cloud computing |
JP5485311B2 (en) * | 2012-02-07 | 2014-05-07 | ヤフー株式会社 | Advertisement evaluation apparatus, advertisement evaluation method and program |
JP5425941B2 (en) * | 2012-02-07 | 2014-02-26 | ヤフー株式会社 | Advertisement evaluation apparatus, advertisement evaluation method and program |
US8943002B2 (en) | 2012-02-10 | 2015-01-27 | Liveperson, Inc. | Analytics driven engagement |
US8805941B2 (en) | 2012-03-06 | 2014-08-12 | Liveperson, Inc. | Occasionally-connected computing interface |
CN102663026B (en) * | 2012-03-22 | 2015-09-23 | 浙江盘石信息技术股份有限公司 | A kind of orientation throws in the implementation method of the web advertisement |
US9563336B2 (en) | 2012-04-26 | 2017-02-07 | Liveperson, Inc. | Dynamic user interface customization |
US9672196B2 (en) | 2012-05-15 | 2017-06-06 | Liveperson, Inc. | Methods and systems for presenting specialized content using campaign metrics |
US20140058827A1 (en) * | 2012-08-27 | 2014-02-27 | Andrey SVIRSKY | Method and apparatus for optimizing the delivery of display advertising impressions |
CN103745380A (en) * | 2013-12-24 | 2014-04-23 | 亿赞普(北京)科技有限公司 | Advertisement delivery method and apparatus |
US11386442B2 (en) | 2014-03-31 | 2022-07-12 | Liveperson, Inc. | Online behavioral predictor |
JP6262886B2 (en) * | 2014-06-27 | 2018-01-17 | グーグル エルエルシー | Automated click type selection for content performance optimization |
CN104462246B (en) * | 2014-11-19 | 2019-03-05 | 北京奇虎科技有限公司 | The method and apparatus of link and Webpage correlation |
CA2988120C (en) | 2015-06-02 | 2024-06-25 | Liveperson, Inc. | Dynamic communication routing based on consistency weighting and routing rules |
EP4130998A1 (en) | 2016-08-14 | 2023-02-08 | Liveperson Inc. | Systems and methods for real-time remote control of mobile applications |
Family Cites Families (24)
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US5819226A (en) * | 1992-09-08 | 1998-10-06 | Hnc Software Inc. | Fraud detection using predictive modeling |
US5614927A (en) * | 1995-01-13 | 1997-03-25 | Bell Communications Research, Inc. | Protecting confidential information in a database for enabling targeted advertising in a communications network |
US6285999B1 (en) * | 1997-01-10 | 2001-09-04 | The Board Of Trustees Of The Leland Stanford Junior University | Method for node ranking in a linked database |
AU8072798A (en) * | 1997-06-16 | 1999-01-04 | Doubleclick Inc. | Method and apparatus for automatic placement of advertising |
US6725208B1 (en) * | 1998-10-06 | 2004-04-20 | Pavilion Technologies, Inc. | Bayesian neural networks for optimization and control |
JP2000148675A (en) * | 1998-11-09 | 2000-05-30 | Nec Corp | Device and method for providing customized advertisement on www |
JP3389948B2 (en) * | 1998-11-27 | 2003-03-24 | 日本電気株式会社 | Display ad selection system |
US6907566B1 (en) * | 1999-04-02 | 2005-06-14 | Overture Services, Inc. | Method and system for optimum placement of advertisements on a webpage |
US6269361B1 (en) * | 1999-05-28 | 2001-07-31 | Goto.Com | System and method for influencing a position on a search result list generated by a computer network search engine |
US6665653B1 (en) * | 1999-07-03 | 2003-12-16 | Microsoft Corporation | Noise reduction for a cluster-based approach for targeted item delivery with inventory management |
US6401075B1 (en) * | 2000-02-14 | 2002-06-04 | Global Network, Inc. | Methods of placing, purchasing and monitoring internet advertising |
US6876997B1 (en) * | 2000-05-22 | 2005-04-05 | Overture Services, Inc. | Method and apparatus for indentifying related searches in a database search system |
US20020019774A1 (en) * | 2000-08-02 | 2002-02-14 | Kanter Andrew S. | Internet advertising |
US6477575B1 (en) * | 2000-09-12 | 2002-11-05 | Capital One Financial Corporation | System and method for performing dynamic Web marketing and advertising |
WO2002027529A2 (en) * | 2000-09-28 | 2002-04-04 | Oracle Corporation | Enterprise web mining system and method |
US6388592B1 (en) * | 2001-01-18 | 2002-05-14 | International Business Machines Corporation | Using simulated pseudo data to speed up statistical predictive modeling from massive data sets |
US6826614B1 (en) * | 2001-05-04 | 2004-11-30 | Western Digital Ventures, Inc. | Caching advertising information in a mobile terminal to enhance remote synchronization and wireless internet browsing |
US20040254857A1 (en) * | 2001-11-01 | 2004-12-16 | Katsushi Onizuka | Banner advertisement method and banner advertisement system |
US7451065B2 (en) * | 2002-03-11 | 2008-11-11 | International Business Machines Corporation | Method for constructing segmentation-based predictive models |
US20030182208A1 (en) * | 2002-03-19 | 2003-09-25 | Eloda Inc. | Method and system for assisting consumer decision making and providing on-demand viewing access to broadcast and rich media ads |
US20050091106A1 (en) * | 2003-10-27 | 2005-04-28 | Reller William M. | Selecting ads for a web page based on keywords located on the web page |
US20050154717A1 (en) * | 2004-01-09 | 2005-07-14 | Microsoft Corporation | System and method for optimizing paid listing yield |
US20050257156A1 (en) * | 2004-05-11 | 2005-11-17 | David Jeske | Graphical user interface for facilitating access to online groups |
US10373173B2 (en) * | 2004-06-14 | 2019-08-06 | Facebook, Inc. | Online content delivery based on information from social networks |
-
2005
- 2005-06-28 US US11/168,149 patent/US20060293950A1/en not_active Abandoned
-
2006
- 2006-06-06 CN CNA2006800218185A patent/CN101203852A/en active Pending
- 2006-06-06 EP EP06772416A patent/EP1894136A4/en not_active Withdrawn
- 2006-06-06 WO PCT/US2006/022092 patent/WO2007001770A2/en active Application Filing
- 2006-06-06 JP JP2008519322A patent/JP2008547129A/en active Pending
- 2006-06-06 KR KR1020077030768A patent/KR20080021717A/en not_active Application Discontinuation
Non-Patent Citations (1)
Title |
---|
"STATEMENT IN ACCORDANCE WITH THE NOTICE FROM THE EUROPEAN PATENT OFFICE DATED 1 OCTOBER 2007 CONCERNING BUSINESS METHODS - EPC / ERKLAERUNG GEMAESS DER MITTEILUNG DES EUROPAEISCHEN PATENTAMTS VOM 1.OKTOBER 2007 UEBER GESCHAEFTSMETHODEN - EPU / DECLARATION CONFORMEMENT AU COMMUNIQUE DE L'OFFICE EUROP", JOURNAL OFFICIEL DE L'OFFICE EUROPEEN DES BREVETS.OFFICIAL JOURNAL OF THE EUROPEAN PATENT OFFICE.AMTSBLATTT DES EUROPAEISCHEN PATENTAMTS, OEB, MUNCHEN, DE, 1 November 2007 (2007-11-01), pages 592 - 593, XP002456252, ISSN: 0170-9291 * |
Also Published As
Publication number | Publication date |
---|---|
WO2007001770A3 (en) | 2008-01-03 |
US20060293950A1 (en) | 2006-12-28 |
KR20080021717A (en) | 2008-03-07 |
JP2008547129A (en) | 2008-12-25 |
CN101203852A (en) | 2008-06-18 |
EP1894136A2 (en) | 2008-03-05 |
WO2007001770A2 (en) | 2007-01-04 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
17P | Request for examination filed |
Effective date: 20071214 |
|
AK | Designated contracting states |
Kind code of ref document: A2 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC NL PL PT RO SE SI SK TR |
|
AX | Request for extension of the european patent |
Extension state: AL BA HR MK YU |
|
RAX | Requested extension states of the european patent have changed |
Extension state: RS Extension state: MK Extension state: HR Extension state: BA Extension state: AL |
|
RIC1 | Information provided on ipc code assigned before grant |
Ipc: G06F 17/30 20060101AFI20080303BHEP |
|
DAX | Request for extension of the european patent (deleted) | ||
A4 | Supplementary search report drawn up and despatched |
Effective date: 20100604 |
|
RIC1 | Information provided on ipc code assigned before grant |
Ipc: G06Q 30/00 20060101ALI20100528BHEP Ipc: G06F 17/30 20060101AFI20080303BHEP |
|
17Q | First examination report despatched |
Effective date: 20121102 |
|
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN |
|
18D | Application deemed to be withdrawn |
Effective date: 20130103 |