CN106688215B8 - 针对内容效能优化的自动点击类型选择 - Google Patents

针对内容效能优化的自动点击类型选择 Download PDF

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Publication number
CN106688215B8
CN106688215B8 CN201480080181.1A CN201480080181A CN106688215B8 CN 106688215 B8 CN106688215 B8 CN 106688215B8 CN 201480080181 A CN201480080181 A CN 201480080181A CN 106688215 B8 CN106688215 B8 CN 106688215B8
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China
Prior art keywords
content item
click
content
generation system
type selection
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CN201480080181.1A
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CN106688215A (zh
CN106688215B (zh
Inventor
张冠男
朱永泰
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Google LLC
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Google LLC
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04842—Selection of displayed objects or displayed text elements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04847—Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Abstract

提供了用于使用点击类型来优化内容效能的系统和方法。内容生成系统接收对要在客户端装置上呈现的内容项的请求。所述请求包括所述内容项的派发场境的指示。所述内容生成系统使用点击类型效能模型和所述内容项的所述派发场境来针对多个不同的潜在点击类型计算所述内容项的预测效能度量。所述潜在点击类型中的每个潜在点击类型限定不同准则，所述不同准则用于在所限定的准则被满足时触发响应于与所述内容项的用户交互而发生的事件。所述内容生成系统基于所述预测效能度量来选择所述潜在点击类型中的一个潜在点击类型，并且生成具有所选择的点击类型的内容项。使用来自所述客户端装置的事件数据来更新所述点击类型效能模型。
CN201480080181.1A 2014-06-27 2014-06-27 针对内容效能优化的自动点击类型选择 Active CN106688215B8 (zh)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2014/080989 WO2015196467A1 (en) 2014-06-27 2014-06-27 Automated click type selection for content performance optimization

Publications (3)

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CN106688215A CN106688215A (zh) 2017-05-17
CN106688215B CN106688215B (zh) 2020-07-14
CN106688215B8 true CN106688215B8 (zh) 2020-08-18

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US (1) US9830062B2 (zh)
EP (1) EP3162016A4 (zh)
JP (1) JP6262886B2 (zh)
KR (2) KR102073352B1 (zh)
CN (1) CN106688215B8 (zh)
AU (2) AU2014399168B2 (zh)
WO (1) WO2015196467A1 (zh)

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Also Published As

Publication number Publication date
US9830062B2 (en) 2017-11-28
JP6262886B2 (ja) 2018-01-17
KR20180114236A (ko) 2018-10-17
WO2015196467A1 (en) 2015-12-30
AU2019201386A1 (en) 2019-03-21
AU2014399168B2 (en) 2018-11-29
US20150378578A1 (en) 2015-12-31
EP3162016A1 (en) 2017-05-03
AU2014399168A1 (en) 2016-12-08
KR20170010004A (ko) 2017-01-25
KR102073352B1 (ko) 2020-02-04
KR101908099B1 (ko) 2018-12-18
CN106688215A (zh) 2017-05-17
JP2017522662A (ja) 2017-08-10
EP3162016A4 (en) 2018-01-24
CN106688215B (zh) 2020-07-14

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Correction item: Inventor

Correct: Zhang Guannan|Zhu Yongtai

False: Zhu Yongtai|Other inventors ask not to disclose names

Number: 29-01

Page: The title page

Volume: 36

Correction item: Inventor

Correct: Zhang Guannan|Zhu Yongtai

False: Zhu Yongtai|Other inventors ask not to disclose names

Number: 29-01

Volume: 36