CA2848448A1 - Multi-dimensional advertisement bidding - Google Patents

Multi-dimensional advertisement bidding Download PDF

Info

Publication number
CA2848448A1
CA2848448A1 CA2848448A CA2848448A CA2848448A1 CA 2848448 A1 CA2848448 A1 CA 2848448A1 CA 2848448 A CA2848448 A CA 2848448A CA 2848448 A CA2848448 A CA 2848448A CA 2848448 A1 CA2848448 A1 CA 2848448A1
Authority
CA
Canada
Prior art keywords
performance
determining
bid
ads
predicted
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2848448A
Other languages
English (en)
French (fr)
Inventor
John Hegeman
Rong Yan
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Meta Platforms Inc
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of CA2848448A1 publication Critical patent/CA2848448A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CA2848448A 2011-11-10 2012-11-01 Multi-dimensional advertisement bidding Abandoned CA2848448A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/294,052 2011-11-10
US13/294,052 US20130124297A1 (en) 2011-11-10 2011-11-10 Multi-dimensional advertisement bidding
PCT/US2012/063053 WO2013070491A1 (en) 2011-11-10 2012-11-01 Multi-dimensional advertisement bidding

Publications (1)

Publication Number Publication Date
CA2848448A1 true CA2848448A1 (en) 2013-05-16

Family

ID=48281518

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2848448A Abandoned CA2848448A1 (en) 2011-11-10 2012-11-01 Multi-dimensional advertisement bidding

Country Status (6)

Country Link
US (1) US20130124297A1 (enExample)
JP (1) JP6427417B2 (enExample)
KR (2) KR20190075141A (enExample)
AU (2) AU2012336185A1 (enExample)
CA (1) CA2848448A1 (enExample)
WO (1) WO2013070491A1 (enExample)

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US20150332310A1 (en) * 2014-05-15 2015-11-19 Facebook, Inc. Prediction of advertisement reach based on advertiser specified bid and/or budget amounts
US20150332313A1 (en) * 2014-05-16 2015-11-19 Facebook. Inc. Objective Prediction of an Ad Creative Based on Feature Scores
US9537811B2 (en) 2014-10-02 2017-01-03 Snap Inc. Ephemeral gallery of ephemeral messages
US9396354B1 (en) 2014-05-28 2016-07-19 Snapchat, Inc. Apparatus and method for automated privacy protection in distributed images
US9113301B1 (en) 2014-06-13 2015-08-18 Snapchat, Inc. Geo-location based event gallery
US10824654B2 (en) 2014-09-18 2020-11-03 Snap Inc. Geolocation-based pictographs
US11216869B2 (en) 2014-09-23 2022-01-04 Snap Inc. User interface to augment an image using geolocation
US9015285B1 (en) 2014-11-12 2015-04-21 Snapchat, Inc. User interface for accessing media at a geographic location
US10339611B2 (en) * 2014-12-09 2019-07-02 Facebook, Inc. Systems and methods for page recommendations
US9385983B1 (en) 2014-12-19 2016-07-05 Snapchat, Inc. Gallery of messages from individuals with a shared interest
US10311916B2 (en) 2014-12-19 2019-06-04 Snap Inc. Gallery of videos set to an audio time line
US10565626B2 (en) * 2015-03-18 2020-02-18 Xandr Inc. Methods and systems for dynamic auction floors
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US10135949B1 (en) 2015-05-05 2018-11-20 Snap Inc. Systems and methods for story and sub-story navigation
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US20170161779A1 (en) * 2015-12-07 2017-06-08 Facebook, Inc. Applying guardrails for a multi-objective advertisement campaign at an online system
US10354425B2 (en) 2015-12-18 2019-07-16 Snap Inc. Method and system for providing context relevant media augmentation
US10311487B2 (en) * 2015-12-28 2019-06-04 Facebook, Inc. Selecting and pricing content items including multiple bid amounts
JP6407185B2 (ja) * 2016-03-18 2018-10-17 ヤフー株式会社 補正装置、補正方法および補正プログラム
JP6822786B2 (ja) * 2016-05-24 2021-01-27 ヤフー株式会社 広告装置、広告方法および広告プログラム
US10915911B2 (en) * 2017-02-03 2021-02-09 Snap Inc. System to determine a price-schedule to distribute media content
US10581782B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US10582277B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US11514353B2 (en) 2017-10-26 2022-11-29 Google Llc Generating, using a machine learning model, request agnostic interaction scores for electronic communications, and utilization of same
KR102044458B1 (ko) * 2018-03-23 2019-11-14 주식회사 페르소나미디어 인플루언서 매칭 및 검색 서비스 제공방법
JP6833780B2 (ja) * 2018-09-14 2021-02-24 デジタル・アドバタイジング・コンソーシアム株式会社 情報処理方法及びプログラム
WO2022108073A1 (ko) * 2020-11-20 2022-05-27 삼성전자주식회사 서버 및 그의 제어 방법
JP2025031642A (ja) * 2023-08-23 2025-03-07 ネイバー コーポレーション ユーザクエリに対する情報提供者を選定する方法およびシステム

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EP2531969A4 (en) * 2010-02-01 2013-12-04 Jumptap Inc INTEGRATED ADVERTISING SYSTEM

Also Published As

Publication number Publication date
WO2013070491A1 (en) 2013-05-16
AU2012336185A1 (en) 2014-04-03
KR20190075141A (ko) 2019-06-28
JP2014533405A (ja) 2014-12-11
US20130124297A1 (en) 2013-05-16
AU2018202057A1 (en) 2018-04-19
KR20140091533A (ko) 2014-07-21
JP6427417B2 (ja) 2018-11-21

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20140311

FZDE Discontinued

Effective date: 20210831

FZDE Discontinued

Effective date: 20210831