KR20190075141A - 다차원 광고 입찰 - Google Patents

다차원 광고 입찰 Download PDF

Info

Publication number
KR20190075141A
KR20190075141A KR1020197016917A KR20197016917A KR20190075141A KR 20190075141 A KR20190075141 A KR 20190075141A KR 1020197016917 A KR1020197016917 A KR 1020197016917A KR 20197016917 A KR20197016917 A KR 20197016917A KR 20190075141 A KR20190075141 A KR 20190075141A
Authority
KR
South Korea
Prior art keywords
advertisement
performance
display
module
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
KR1020197016917A
Other languages
English (en)
Korean (ko)
Inventor
존 히그먼
롱 얀
Original Assignee
페이스북, 인크.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 페이스북, 인크. filed Critical 페이스북, 인크.
Publication of KR20190075141A publication Critical patent/KR20190075141A/ko
Ceased legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020197016917A 2011-11-10 2012-11-01 다차원 광고 입찰 Ceased KR20190075141A (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/294,052 US20130124297A1 (en) 2011-11-10 2011-11-10 Multi-dimensional advertisement bidding
US13/294,052 2011-11-10
PCT/US2012/063053 WO2013070491A1 (en) 2011-11-10 2012-11-01 Multi-dimensional advertisement bidding

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
KR1020147011264A Division KR20140091533A (ko) 2011-11-10 2012-11-01 다차원 광고 입찰

Publications (1)

Publication Number Publication Date
KR20190075141A true KR20190075141A (ko) 2019-06-28

Family

ID=48281518

Family Applications (2)

Application Number Title Priority Date Filing Date
KR1020197016917A Ceased KR20190075141A (ko) 2011-11-10 2012-11-01 다차원 광고 입찰
KR1020147011264A Ceased KR20140091533A (ko) 2011-11-10 2012-11-01 다차원 광고 입찰

Family Applications After (1)

Application Number Title Priority Date Filing Date
KR1020147011264A Ceased KR20140091533A (ko) 2011-11-10 2012-11-01 다차원 광고 입찰

Country Status (6)

Country Link
US (1) US20130124297A1 (enExample)
JP (1) JP6427417B2 (enExample)
KR (2) KR20190075141A (enExample)
AU (2) AU2012336185A1 (enExample)
CA (1) CA2848448A1 (enExample)
WO (1) WO2013070491A1 (enExample)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022108073A1 (ko) * 2020-11-20 2022-05-27 삼성전자주식회사 서버 및 그의 제어 방법

Families Citing this family (34)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10210541B2 (en) 2013-07-02 2019-02-19 Facebook, Inc. Crediting impressions to advertisements in scrollable advertisement units
US20150088644A1 (en) * 2013-09-23 2015-03-26 Facebook, Inc., a Delaware corporation Predicting User Interactions With Objects Associated With Advertisements On An Online System
JP5973416B2 (ja) * 2013-12-06 2016-08-23 ヤフー株式会社 広告装置、予測方法及び予測プログラム
WO2015103342A1 (en) * 2013-12-31 2015-07-09 Thomson Licensing A dynamic mechanism for selling online advertisements with user feedback
US9628950B1 (en) 2014-01-12 2017-04-18 Investment Asset Holdings Llc Location-based messaging
US10325283B2 (en) * 2014-01-24 2019-06-18 Facebook, Inc. Pacing objectives of an advertising campaign throughout a duration of the advertising campaign
US20150332317A1 (en) * 2014-05-15 2015-11-19 Facebook, Inc. Generation of an advertisement bid-reach landscape
US20150332310A1 (en) * 2014-05-15 2015-11-19 Facebook, Inc. Prediction of advertisement reach based on advertiser specified bid and/or budget amounts
US20150332313A1 (en) * 2014-05-16 2015-11-19 Facebook. Inc. Objective Prediction of an Ad Creative Based on Feature Scores
US9537811B2 (en) 2014-10-02 2017-01-03 Snap Inc. Ephemeral gallery of ephemeral messages
US9396354B1 (en) 2014-05-28 2016-07-19 Snapchat, Inc. Apparatus and method for automated privacy protection in distributed images
US9113301B1 (en) 2014-06-13 2015-08-18 Snapchat, Inc. Geo-location based event gallery
US10824654B2 (en) 2014-09-18 2020-11-03 Snap Inc. Geolocation-based pictographs
US11216869B2 (en) 2014-09-23 2022-01-04 Snap Inc. User interface to augment an image using geolocation
US9015285B1 (en) 2014-11-12 2015-04-21 Snapchat, Inc. User interface for accessing media at a geographic location
US10339611B2 (en) * 2014-12-09 2019-07-02 Facebook, Inc. Systems and methods for page recommendations
US9385983B1 (en) 2014-12-19 2016-07-05 Snapchat, Inc. Gallery of messages from individuals with a shared interest
US10311916B2 (en) 2014-12-19 2019-06-04 Snap Inc. Gallery of videos set to an audio time line
US10565626B2 (en) * 2015-03-18 2020-02-18 Xandr Inc. Methods and systems for dynamic auction floors
WO2016149594A1 (en) 2015-03-18 2016-09-22 Allen Nicholas Richard Geo-fence authorization provisioning
US10135949B1 (en) 2015-05-05 2018-11-20 Snap Inc. Systems and methods for story and sub-story navigation
WO2017029855A1 (ja) 2015-08-17 2017-02-23 ソーシャル ギア プライベート リミテッド 広告管理システム及び広告管理装置
US20170161779A1 (en) * 2015-12-07 2017-06-08 Facebook, Inc. Applying guardrails for a multi-objective advertisement campaign at an online system
US10354425B2 (en) 2015-12-18 2019-07-16 Snap Inc. Method and system for providing context relevant media augmentation
US10311487B2 (en) * 2015-12-28 2019-06-04 Facebook, Inc. Selecting and pricing content items including multiple bid amounts
JP6407185B2 (ja) * 2016-03-18 2018-10-17 ヤフー株式会社 補正装置、補正方法および補正プログラム
JP6822786B2 (ja) * 2016-05-24 2021-01-27 ヤフー株式会社 広告装置、広告方法および広告プログラム
US10915911B2 (en) * 2017-02-03 2021-02-09 Snap Inc. System to determine a price-schedule to distribute media content
US10582277B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US10581782B2 (en) 2017-03-27 2020-03-03 Snap Inc. Generating a stitched data stream
US11514353B2 (en) * 2017-10-26 2022-11-29 Google Llc Generating, using a machine learning model, request agnostic interaction scores for electronic communications, and utilization of same
KR102044458B1 (ko) * 2018-03-23 2019-11-14 주식회사 페르소나미디어 인플루언서 매칭 및 검색 서비스 제공방법
JP6833780B2 (ja) * 2018-09-14 2021-02-24 デジタル・アドバタイジング・コンソーシアム株式会社 情報処理方法及びプログラム
JP2025031642A (ja) * 2023-08-23 2025-03-07 ネイバー コーポレーション ユーザクエリに対する情報提供者を選定する方法およびシステム

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7035812B2 (en) * 1999-05-28 2006-04-25 Overture Services, Inc. System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine
US7072863B1 (en) * 1999-09-08 2006-07-04 C4Cast.Com, Inc. Forecasting using interpolation modeling
JP2003067290A (ja) * 2001-08-27 2003-03-07 Ntt Data Corp 情報配信システムおよびそのプログラム
JP4328716B2 (ja) * 2001-12-25 2009-09-09 株式会社電通 情報配信システム及びその方法並びにその方法を実現するプログラム及びそのプログラムに係る情報媒体
JP4338486B2 (ja) * 2003-09-11 2009-10-07 株式会社電通 データベース融合装置および広告メディアプランニング支援装置
US20070260515A1 (en) * 2006-05-05 2007-11-08 Schoen Michael A Method and system for pacing online advertisement deliveries
KR100867088B1 (ko) * 2006-08-31 2008-11-04 엔에이치엔(주) 프로모션 제품에 대한 바이럴 마케팅 방법 및 상기 방법을수행하는 시스템
AU2008248091A1 (en) * 2007-05-04 2008-11-13 Google Inc. Metric conversion for online advertising
US20090197616A1 (en) * 2008-02-01 2009-08-06 Lewis Robert C Critical mass billboard
US8271325B2 (en) * 2008-12-02 2012-09-18 Google Inc. Adjusting bids based on predicted performance
US20110106630A1 (en) * 2009-11-03 2011-05-05 John Hegeman User feedback-based selection and prioritizing of online advertisements
JP5844274B2 (ja) * 2009-12-04 2016-01-13 ティヴォ インク 多機能マルチメディア装置
KR20130009754A (ko) * 2010-02-01 2013-01-23 점프탭, 인크. 통합형 광고 시스템

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022108073A1 (ko) * 2020-11-20 2022-05-27 삼성전자주식회사 서버 및 그의 제어 방법

Also Published As

Publication number Publication date
AU2012336185A1 (en) 2014-04-03
JP6427417B2 (ja) 2018-11-21
US20130124297A1 (en) 2013-05-16
WO2013070491A1 (en) 2013-05-16
JP2014533405A (ja) 2014-12-11
KR20140091533A (ko) 2014-07-21
CA2848448A1 (en) 2013-05-16
AU2018202057A1 (en) 2018-04-19

Similar Documents

Publication Publication Date Title
KR20190075141A (ko) 다차원 광고 입찰
US20130124308A1 (en) Budget-based advertisment bidding
US20240273618A1 (en) Method and system for electronic advertising
US20150154650A1 (en) Systems And Methods For Implementing An Advertisement Platform With Novel Cost Models
US20140180829A1 (en) Advertising Platform
US9460451B2 (en) Quality scoring system for advertisements and content in an online system
US8788338B1 (en) Unified marketplace for advertisements and content in an online system
US20200286121A1 (en) Network based system and method for managing and implementing online commerce
US20150154631A1 (en) Advertisement Platform With Novel Cost Models
US20130080264A1 (en) Methods and systems for bidding and acquiring advertisement impressions
US20130066725A1 (en) Methods and systems for acquiring advertisement impressions
US20130066705A1 (en) Methods and systems for processing and displaying advertisements of variable lengths
US20130066726A1 (en) Methods and systems for bidding and displaying advertisements utilizing various cost models
CA2778608A1 (en) User feedback-based selection and prioritizing of online advertisements
WO2015013291A1 (en) Method and system for advertising prediction, improvement and distribution
JP5595556B1 (ja) 新しいコストモデルによる広告プラットフォームを実現するためのシステムおよび方法
US20130006758A1 (en) User feedback-based selection of online advertisements using normalized cost modifiers
US20120317227A1 (en) Internet news compensation system
US20170193563A1 (en) Granular control application for delivering online advertising
US20130066714A1 (en) Methods and systems for an integrated ad campaign in social media
US20170186031A1 (en) Advertising inventory optimization via identification of audience segments
US20130066707A1 (en) Methods and systems for tracking ad relevancy using user interaction
WO2013148291A1 (en) Systems and methods for implementing an advertisement platform with novel cost models
US20110307319A1 (en) System and method for designing and displaying advertisements
WO2013036957A2 (en) Methods and systems for bidding and acquiring advertisement impressions

Legal Events

Date Code Title Description
A107 Divisional application of patent
PA0104 Divisional application for international application

Comment text: Divisional Application for International Patent

Patent event code: PA01041R01D

Patent event date: 20190612

Application number text: 1020147011264

Filing date: 20140425

PG1501 Laying open of application
PA0201 Request for examination

Patent event code: PA02012R01D

Patent event date: 20190711

Comment text: Request for Examination of Application

E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

Comment text: Notification of reason for refusal

Patent event date: 20190925

Patent event code: PE09021S01D

E601 Decision to refuse application
PE0601 Decision on rejection of patent

Patent event date: 20200120

Comment text: Decision to Refuse Application

Patent event code: PE06012S01D

Patent event date: 20190925

Comment text: Notification of reason for refusal

Patent event code: PE06011S01I