CA2720500C - Keyword expression language for online search and advertising - Google Patents

Keyword expression language for online search and advertising Download PDF

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Publication number
CA2720500C
CA2720500C CA2720500A CA2720500A CA2720500C CA 2720500 C CA2720500 C CA 2720500C CA 2720500 A CA2720500 A CA 2720500A CA 2720500 A CA2720500 A CA 2720500A CA 2720500 C CA2720500 C CA 2720500C
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Canada
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keywords
expression language
instance
media
ads
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CA2720500A
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English (en)
French (fr)
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CA2720500A1 (en
Inventor
Ian P. Ferreira
Ewa Dominowska
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Microsoft Technology Licensing LLC
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Microsoft Technology Licensing LLC
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Publication of CA2720500A1 publication Critical patent/CA2720500A1/en
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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/686—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title or artist information, time, location or usage information, user ratings
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/166—Editing, e.g. inserting or deleting
    • G06F40/169—Annotation, e.g. comment data or footnotes
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/40—Processing or translation of natural language
    • G06F40/55—Rule-based translation
    • G06F40/56—Natural language generation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Data Mining & Analysis (AREA)
  • Artificial Intelligence (AREA)
  • General Health & Medical Sciences (AREA)
  • Computational Linguistics (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Health & Medical Sciences (AREA)
  • Library & Information Science (AREA)
  • Multimedia (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CA2720500A 2008-05-09 2009-03-05 Keyword expression language for online search and advertising Active CA2720500C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/118,057 2008-05-09
US12/118,057 US8145620B2 (en) 2008-05-09 2008-05-09 Keyword expression language for online search and advertising
PCT/US2009/036115 WO2009137156A1 (en) 2008-05-09 2009-03-05 Keyword expression language for online search and advertising

Publications (2)

Publication Number Publication Date
CA2720500A1 CA2720500A1 (en) 2009-11-12
CA2720500C true CA2720500C (en) 2016-01-05

Family

ID=41264916

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2720500A Active CA2720500C (en) 2008-05-09 2009-03-05 Keyword expression language for online search and advertising

Country Status (14)

Country Link
US (2) US8145620B2 (enExample)
EP (1) EP2274692A4 (enExample)
JP (1) JP5539969B2 (enExample)
KR (1) KR101557299B1 (enExample)
CN (2) CN102880730B (enExample)
AU (1) AU2009244701B2 (enExample)
BR (1) BRPI0910660A2 (enExample)
CA (1) CA2720500C (enExample)
MX (1) MX2010011971A (enExample)
MY (1) MY155761A (enExample)
RU (1) RU2010145267A (enExample)
SG (1) SG191565A1 (enExample)
WO (1) WO2009137156A1 (enExample)
ZA (1) ZA201007093B (enExample)

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US8768852B2 (en) * 2009-01-13 2014-07-01 Amazon Technologies, Inc. Determining phrases related to other phrases
US9298700B1 (en) * 2009-07-28 2016-03-29 Amazon Technologies, Inc. Determining similar phrases
US10007712B1 (en) 2009-08-20 2018-06-26 Amazon Technologies, Inc. Enforcing user-specified rules
US8533579B2 (en) * 2009-10-21 2013-09-10 Symantec Corporation Data loss detection method for handling fuzziness in sensitive keywords
US8799658B1 (en) 2010-03-02 2014-08-05 Amazon Technologies, Inc. Sharing media items with pass phrases
US20120136718A1 (en) * 2010-11-29 2012-05-31 Microsoft Corporation Display of Search Ads in Local Language
US20140046756A1 (en) * 2012-08-08 2014-02-13 Shopzilla, Inc. Generative model for related searches and advertising keywords
CN103593779A (zh) * 2012-08-13 2014-02-19 周良文 属性模板结构装置的广告投标发布系统
US9898467B1 (en) * 2013-09-24 2018-02-20 Amazon Technologies, Inc. System for data normalization
KR20150129182A (ko) * 2014-05-08 2015-11-19 주식회사 와이티앤씨글로벌 메시지 제공 방법 및 메시지 제공 장치

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US5983221A (en) 1998-01-13 1999-11-09 Wordstream, Inc. Method and apparatus for improved document searching
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US20050283473A1 (en) * 2004-06-17 2005-12-22 Armand Rousso Apparatus, method and system of artificial intelligence for data searching applications
US20070214133A1 (en) * 2004-06-23 2007-09-13 Edo Liberty Methods for filtering data and filling in missing data using nonlinear inference
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Also Published As

Publication number Publication date
US8751482B2 (en) 2014-06-10
US20090282035A1 (en) 2009-11-12
CN102880730A (zh) 2013-01-16
US20120209701A1 (en) 2012-08-16
KR20110015534A (ko) 2011-02-16
SG191565A1 (en) 2013-07-31
EP2274692A4 (en) 2011-08-10
ZA201007093B (en) 2011-12-28
JP5539969B2 (ja) 2014-07-02
CN102016850A (zh) 2011-04-13
KR101557299B1 (ko) 2015-10-07
MX2010011971A (es) 2010-11-25
CA2720500A1 (en) 2009-11-12
US8145620B2 (en) 2012-03-27
BRPI0910660A2 (pt) 2015-09-29
HK1179001A1 (zh) 2013-09-19
CN102016850B (zh) 2013-06-05
AU2009244701B2 (en) 2014-06-05
WO2009137156A1 (en) 2009-11-12
RU2010145267A (ru) 2012-05-20
AU2009244701A1 (en) 2009-11-12
CN102880730B (zh) 2016-10-19
JP2011522308A (ja) 2011-07-28
EP2274692A1 (en) 2011-01-19
MY155761A (en) 2015-11-30

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