CA2720500C - Keyword expression language for online search and advertising - Google Patents

Keyword expression language for online search and advertising Download PDF

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Publication number
CA2720500C
CA2720500C CA2720500A CA2720500A CA2720500C CA 2720500 C CA2720500 C CA 2720500C CA 2720500 A CA2720500 A CA 2720500A CA 2720500 A CA2720500 A CA 2720500A CA 2720500 C CA2720500 C CA 2720500C
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Canada
Prior art keywords
keywords
expression language
instance
media
ads
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CA2720500A
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English (en)
French (fr)
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CA2720500A1 (en
Inventor
Ian P. Ferreira
Ewa Dominowska
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Microsoft Technology Licensing LLC
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Microsoft Technology Licensing LLC
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Publication of CA2720500A1 publication Critical patent/CA2720500A1/en
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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/686—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title or artist information, time, location or usage information, user ratings
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/166—Editing, e.g. inserting or deleting
    • G06F40/169—Annotation, e.g. comment data or footnotes
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/40—Processing or translation of natural language
    • G06F40/55—Rule-based translation
    • G06F40/56—Natural language generation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Artificial Intelligence (AREA)
  • Health & Medical Sciences (AREA)
  • Data Mining & Analysis (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Computational Linguistics (AREA)
  • General Health & Medical Sciences (AREA)
  • Library & Information Science (AREA)
  • Multimedia (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CA2720500A 2008-05-09 2009-03-05 Keyword expression language for online search and advertising Active CA2720500C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/118,057 US8145620B2 (en) 2008-05-09 2008-05-09 Keyword expression language for online search and advertising
US12/118,057 2008-05-09
PCT/US2009/036115 WO2009137156A1 (en) 2008-05-09 2009-03-05 Keyword expression language for online search and advertising

Publications (2)

Publication Number Publication Date
CA2720500A1 CA2720500A1 (en) 2009-11-12
CA2720500C true CA2720500C (en) 2016-01-05

Family

ID=41264916

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2720500A Active CA2720500C (en) 2008-05-09 2009-03-05 Keyword expression language for online search and advertising

Country Status (14)

Country Link
US (2) US8145620B2 (enExample)
EP (1) EP2274692A4 (enExample)
JP (1) JP5539969B2 (enExample)
KR (1) KR101557299B1 (enExample)
CN (2) CN102880730B (enExample)
AU (1) AU2009244701B2 (enExample)
BR (1) BRPI0910660A2 (enExample)
CA (1) CA2720500C (enExample)
MX (1) MX2010011971A (enExample)
MY (1) MY155761A (enExample)
RU (1) RU2010145267A (enExample)
SG (1) SG191565A1 (enExample)
WO (1) WO2009137156A1 (enExample)
ZA (1) ZA201007093B (enExample)

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US8316296B2 (en) 2008-10-01 2012-11-20 Microsoft Corporation Phrase generation using part(s) of a suggested phrase
US9569770B1 (en) 2009-01-13 2017-02-14 Amazon Technologies, Inc. Generating constructed phrases
US8768852B2 (en) * 2009-01-13 2014-07-01 Amazon Technologies, Inc. Determining phrases related to other phrases
US9298700B1 (en) * 2009-07-28 2016-03-29 Amazon Technologies, Inc. Determining similar phrases
US10007712B1 (en) 2009-08-20 2018-06-26 Amazon Technologies, Inc. Enforcing user-specified rules
US8533579B2 (en) * 2009-10-21 2013-09-10 Symantec Corporation Data loss detection method for handling fuzziness in sensitive keywords
US8799658B1 (en) 2010-03-02 2014-08-05 Amazon Technologies, Inc. Sharing media items with pass phrases
US20120136718A1 (en) * 2010-11-29 2012-05-31 Microsoft Corporation Display of Search Ads in Local Language
US20140046756A1 (en) * 2012-08-08 2014-02-13 Shopzilla, Inc. Generative model for related searches and advertising keywords
CN103593779A (zh) * 2012-08-13 2014-02-19 周良文 属性模板结构装置的广告投标发布系统
US9898467B1 (en) * 2013-09-24 2018-02-20 Amazon Technologies, Inc. System for data normalization
KR20150129182A (ko) * 2014-05-08 2015-11-19 주식회사 와이티앤씨글로벌 메시지 제공 방법 및 메시지 제공 장치

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JPH04340658A (ja) * 1991-05-17 1992-11-27 Hitachi Medical Corp ファイル検索方法
US5983221A (en) 1998-01-13 1999-11-09 Wordstream, Inc. Method and apparatus for improved document searching
US6681217B1 (en) 1998-10-27 2004-01-20 Jerzy Lewak Boolean text search combined with extended regular expression search
US6263328B1 (en) * 1999-04-09 2001-07-17 International Business Machines Corporation Object oriented query model and process for complex heterogeneous database queries
JP4253152B2 (ja) 2000-01-05 2009-04-08 三菱電機株式会社 キーワード抽出装置
JP2005063470A (ja) * 2000-01-05 2005-03-10 Mitsubishi Electric Corp キーワード抽出装置
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US7308446B1 (en) 2003-01-10 2007-12-11 Cisco Technology, Inc. Methods and apparatus for regular expression matching
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US7299221B2 (en) * 2003-05-08 2007-11-20 Oracle International Corporation Progressive relaxation of search criteria
US7730054B1 (en) * 2003-09-30 2010-06-01 Google Inc. Systems and methods for providing searchable prior history
US20050283473A1 (en) * 2004-06-17 2005-12-22 Armand Rousso Apparatus, method and system of artificial intelligence for data searching applications
US20070214133A1 (en) * 2004-06-23 2007-09-13 Edo Liberty Methods for filtering data and filling in missing data using nonlinear inference
WO2006083118A1 (en) 2005-02-02 2006-08-10 Jung-Han Chae Keyword association advertisement system and method thereof
JP2007072646A (ja) 2005-09-06 2007-03-22 Internatl Business Mach Corp <Ibm> 検索装置、検索方法およびプログラム
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Also Published As

Publication number Publication date
ZA201007093B (en) 2011-12-28
US20090282035A1 (en) 2009-11-12
HK1179001A1 (zh) 2013-09-19
SG191565A1 (en) 2013-07-31
MY155761A (en) 2015-11-30
AU2009244701A1 (en) 2009-11-12
AU2009244701B2 (en) 2014-06-05
CA2720500A1 (en) 2009-11-12
CN102880730A (zh) 2013-01-16
CN102016850A (zh) 2011-04-13
JP5539969B2 (ja) 2014-07-02
BRPI0910660A2 (pt) 2015-09-29
RU2010145267A (ru) 2012-05-20
EP2274692A1 (en) 2011-01-19
US8145620B2 (en) 2012-03-27
US20120209701A1 (en) 2012-08-16
WO2009137156A1 (en) 2009-11-12
EP2274692A4 (en) 2011-08-10
JP2011522308A (ja) 2011-07-28
MX2010011971A (es) 2010-11-25
CN102016850B (zh) 2013-06-05
KR101557299B1 (ko) 2015-10-07
KR20110015534A (ko) 2011-02-16
US8751482B2 (en) 2014-06-10
CN102880730B (zh) 2016-10-19

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Effective date: 20140305