CN102880730B - 用于在线搜索和广告的关键词表达式语言 - Google Patents

用于在线搜索和广告的关键词表达式语言 Download PDF

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Publication number
CN102880730B
CN102880730B CN201210437474.3A CN201210437474A CN102880730B CN 102880730 B CN102880730 B CN 102880730B CN 201210437474 A CN201210437474 A CN 201210437474A CN 102880730 B CN102880730 B CN 102880730B
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expression language
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CN102880730A (zh
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I·P·费雷拉
E·多明诺斯卡
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Microsoft Technology Licensing LLC
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Microsoft Technology Licensing LLC
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/686Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title or artist information, time, location or usage information, user ratings
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/10Text processing
    • G06F40/166Editing, e.g. inserting or deleting
    • G06F40/169Annotation, e.g. comment data or footnotes
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/40Processing or translation of natural language
    • G06F40/55Rule-based translation
    • G06F40/56Natural language generation
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Artificial Intelligence (AREA)
  • Health & Medical Sciences (AREA)
  • Data Mining & Analysis (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Computational Linguistics (AREA)
  • General Health & Medical Sciences (AREA)
  • Library & Information Science (AREA)
  • Multimedia (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN201210437474.3A 2008-05-09 2009-03-05 用于在线搜索和广告的关键词表达式语言 Active CN102880730B (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/118,057 US8145620B2 (en) 2008-05-09 2008-05-09 Keyword expression language for online search and advertising
US12/118,057 2008-05-09
CN2009801176107A CN102016850B (zh) 2008-05-09 2009-03-05 用于在线搜索和广告的关键词表达式语言

Related Parent Applications (1)

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CN2009801176107A Division CN102016850B (zh) 2008-05-09 2009-03-05 用于在线搜索和广告的关键词表达式语言

Publications (2)

Publication Number Publication Date
CN102880730A CN102880730A (zh) 2013-01-16
CN102880730B true CN102880730B (zh) 2016-10-19

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CN201210437474.3A Active CN102880730B (zh) 2008-05-09 2009-03-05 用于在线搜索和广告的关键词表达式语言
CN2009801176107A Active CN102016850B (zh) 2008-05-09 2009-03-05 用于在线搜索和广告的关键词表达式语言

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Country Status (14)

Country Link
US (2) US8145620B2 (enExample)
EP (1) EP2274692A4 (enExample)
JP (1) JP5539969B2 (enExample)
KR (1) KR101557299B1 (enExample)
CN (2) CN102880730B (enExample)
AU (1) AU2009244701B2 (enExample)
BR (1) BRPI0910660A2 (enExample)
CA (1) CA2720500C (enExample)
MX (1) MX2010011971A (enExample)
MY (1) MY155761A (enExample)
RU (1) RU2010145267A (enExample)
SG (1) SG191565A1 (enExample)
WO (1) WO2009137156A1 (enExample)
ZA (1) ZA201007093B (enExample)

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US9569770B1 (en) 2009-01-13 2017-02-14 Amazon Technologies, Inc. Generating constructed phrases
US8768852B2 (en) * 2009-01-13 2014-07-01 Amazon Technologies, Inc. Determining phrases related to other phrases
US9298700B1 (en) * 2009-07-28 2016-03-29 Amazon Technologies, Inc. Determining similar phrases
US10007712B1 (en) 2009-08-20 2018-06-26 Amazon Technologies, Inc. Enforcing user-specified rules
US8533579B2 (en) * 2009-10-21 2013-09-10 Symantec Corporation Data loss detection method for handling fuzziness in sensitive keywords
US8799658B1 (en) 2010-03-02 2014-08-05 Amazon Technologies, Inc. Sharing media items with pass phrases
US20120136718A1 (en) * 2010-11-29 2012-05-31 Microsoft Corporation Display of Search Ads in Local Language
US20140046756A1 (en) * 2012-08-08 2014-02-13 Shopzilla, Inc. Generative model for related searches and advertising keywords
CN103593779A (zh) * 2012-08-13 2014-02-19 周良文 属性模板结构装置的广告投标发布系统
US9898467B1 (en) * 2013-09-24 2018-02-20 Amazon Technologies, Inc. System for data normalization
KR20150129182A (ko) * 2014-05-08 2015-11-19 주식회사 와이티앤씨글로벌 메시지 제공 방법 및 메시지 제공 장치

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CN1964390A (zh) * 2005-11-08 2007-05-16 宁波波导股份有限公司 一种通讯终端的电话号码快速搜索方法及其通讯终端

Also Published As

Publication number Publication date
ZA201007093B (en) 2011-12-28
US20090282035A1 (en) 2009-11-12
HK1179001A1 (zh) 2013-09-19
SG191565A1 (en) 2013-07-31
MY155761A (en) 2015-11-30
AU2009244701A1 (en) 2009-11-12
AU2009244701B2 (en) 2014-06-05
CA2720500A1 (en) 2009-11-12
CN102880730A (zh) 2013-01-16
CN102016850A (zh) 2011-04-13
JP5539969B2 (ja) 2014-07-02
BRPI0910660A2 (pt) 2015-09-29
RU2010145267A (ru) 2012-05-20
EP2274692A1 (en) 2011-01-19
US8145620B2 (en) 2012-03-27
CA2720500C (en) 2016-01-05
US20120209701A1 (en) 2012-08-16
WO2009137156A1 (en) 2009-11-12
EP2274692A4 (en) 2011-08-10
JP2011522308A (ja) 2011-07-28
MX2010011971A (es) 2010-11-25
CN102016850B (zh) 2013-06-05
KR101557299B1 (ko) 2015-10-07
KR20110015534A (ko) 2011-02-16
US8751482B2 (en) 2014-06-10

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