AU2009244701B2 - Keyword expression language for online search and advertising - Google Patents

Keyword expression language for online search and advertising Download PDF

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Publication number
AU2009244701B2
AU2009244701B2 AU2009244701A AU2009244701A AU2009244701B2 AU 2009244701 B2 AU2009244701 B2 AU 2009244701B2 AU 2009244701 A AU2009244701 A AU 2009244701A AU 2009244701 A AU2009244701 A AU 2009244701A AU 2009244701 B2 AU2009244701 B2 AU 2009244701B2
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AU
Australia
Prior art keywords
keywords
expression language
keyword expression
instance
ads
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
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AU2009244701A
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English (en)
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AU2009244701A1 (en
Inventor
Ewa Dominowska
Ian P. Ferreira
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Microsoft Technology Licensing LLC
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Microsoft Technology Licensing LLC
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Publication of AU2009244701A1 publication Critical patent/AU2009244701A1/en
Application granted granted Critical
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Assigned to MICROSOFT TECHNOLOGY LICENSING, LLC reassignment MICROSOFT TECHNOLOGY LICENSING, LLC Request for Assignment Assignors: MICROSOFT CORPORATION
Ceased legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/686—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title or artist information, time, location or usage information, user ratings
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/166—Editing, e.g. inserting or deleting
    • G06F40/169—Annotation, e.g. comment data or footnotes
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/40—Processing or translation of natural language
    • G06F40/55—Rule-based translation
    • G06F40/56—Natural language generation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Data Mining & Analysis (AREA)
  • Artificial Intelligence (AREA)
  • General Health & Medical Sciences (AREA)
  • Computational Linguistics (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Health & Medical Sciences (AREA)
  • Library & Information Science (AREA)
  • Multimedia (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
AU2009244701A 2008-05-09 2009-03-05 Keyword expression language for online search and advertising Ceased AU2009244701B2 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/118,057 2008-05-09
US12/118,057 US8145620B2 (en) 2008-05-09 2008-05-09 Keyword expression language for online search and advertising
PCT/US2009/036115 WO2009137156A1 (en) 2008-05-09 2009-03-05 Keyword expression language for online search and advertising

Publications (2)

Publication Number Publication Date
AU2009244701A1 AU2009244701A1 (en) 2009-11-12
AU2009244701B2 true AU2009244701B2 (en) 2014-06-05

Family

ID=41264916

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2009244701A Ceased AU2009244701B2 (en) 2008-05-09 2009-03-05 Keyword expression language for online search and advertising

Country Status (14)

Country Link
US (2) US8145620B2 (enExample)
EP (1) EP2274692A4 (enExample)
JP (1) JP5539969B2 (enExample)
KR (1) KR101557299B1 (enExample)
CN (2) CN102880730B (enExample)
AU (1) AU2009244701B2 (enExample)
BR (1) BRPI0910660A2 (enExample)
CA (1) CA2720500C (enExample)
MX (1) MX2010011971A (enExample)
MY (1) MY155761A (enExample)
RU (1) RU2010145267A (enExample)
SG (1) SG191565A1 (enExample)
WO (1) WO2009137156A1 (enExample)
ZA (1) ZA201007093B (enExample)

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US9542438B2 (en) * 2008-06-17 2017-01-10 Microsoft Technology Licensing, Llc Term complete
US8356041B2 (en) * 2008-06-17 2013-01-15 Microsoft Corporation Phrase builder
US8316296B2 (en) 2008-10-01 2012-11-20 Microsoft Corporation Phrase generation using part(s) of a suggested phrase
US9569770B1 (en) 2009-01-13 2017-02-14 Amazon Technologies, Inc. Generating constructed phrases
US8768852B2 (en) * 2009-01-13 2014-07-01 Amazon Technologies, Inc. Determining phrases related to other phrases
US9298700B1 (en) * 2009-07-28 2016-03-29 Amazon Technologies, Inc. Determining similar phrases
US10007712B1 (en) 2009-08-20 2018-06-26 Amazon Technologies, Inc. Enforcing user-specified rules
US8533579B2 (en) * 2009-10-21 2013-09-10 Symantec Corporation Data loss detection method for handling fuzziness in sensitive keywords
US8799658B1 (en) 2010-03-02 2014-08-05 Amazon Technologies, Inc. Sharing media items with pass phrases
US20120136718A1 (en) * 2010-11-29 2012-05-31 Microsoft Corporation Display of Search Ads in Local Language
US20140046756A1 (en) * 2012-08-08 2014-02-13 Shopzilla, Inc. Generative model for related searches and advertising keywords
CN103593779A (zh) * 2012-08-13 2014-02-19 周良文 属性模板结构装置的广告投标发布系统
US9898467B1 (en) * 2013-09-24 2018-02-20 Amazon Technologies, Inc. System for data normalization
KR20150129182A (ko) * 2014-05-08 2015-11-19 주식회사 와이티앤씨글로벌 메시지 제공 방법 및 메시지 제공 장치

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US20060004732A1 (en) * 2002-02-26 2006-01-05 Odom Paul S Search engine methods and systems for generating relevant search results and advertisements
US20070244863A1 (en) * 2006-04-13 2007-10-18 Randy Adams Systems and methods for performing searches within vertical domains

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US6263328B1 (en) * 1999-04-09 2001-07-17 International Business Machines Corporation Object oriented query model and process for complex heterogeneous database queries
JP2005063470A (ja) * 2000-01-05 2005-03-10 Mitsubishi Electric Corp キーワード抽出装置
JP4253152B2 (ja) 2000-01-05 2009-04-08 三菱電機株式会社 キーワード抽出装置
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KR20040026167A (ko) * 2002-09-23 2004-03-30 인터내셔널 비지네스 머신즈 코포레이션 사용자가 입력한 유알엘 및/또는 검색어에 근거하여광고를 제공하는 방법 및 장치
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US20060004732A1 (en) * 2002-02-26 2006-01-05 Odom Paul S Search engine methods and systems for generating relevant search results and advertisements
US20050283473A1 (en) * 2004-06-17 2005-12-22 Armand Rousso Apparatus, method and system of artificial intelligence for data searching applications
US20070244863A1 (en) * 2006-04-13 2007-10-18 Randy Adams Systems and methods for performing searches within vertical domains

Also Published As

Publication number Publication date
US8751482B2 (en) 2014-06-10
US20090282035A1 (en) 2009-11-12
CN102880730A (zh) 2013-01-16
US20120209701A1 (en) 2012-08-16
KR20110015534A (ko) 2011-02-16
SG191565A1 (en) 2013-07-31
EP2274692A4 (en) 2011-08-10
ZA201007093B (en) 2011-12-28
JP5539969B2 (ja) 2014-07-02
CN102016850A (zh) 2011-04-13
KR101557299B1 (ko) 2015-10-07
MX2010011971A (es) 2010-11-25
CA2720500A1 (en) 2009-11-12
US8145620B2 (en) 2012-03-27
BRPI0910660A2 (pt) 2015-09-29
CA2720500C (en) 2016-01-05
HK1179001A1 (zh) 2013-09-19
CN102016850B (zh) 2013-06-05
WO2009137156A1 (en) 2009-11-12
RU2010145267A (ru) 2012-05-20
AU2009244701A1 (en) 2009-11-12
CN102880730B (zh) 2016-10-19
JP2011522308A (ja) 2011-07-28
EP2274692A1 (en) 2011-01-19
MY155761A (en) 2015-11-30

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FGA Letters patent sealed or granted (standard patent)
PC Assignment registered

Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC

Free format text: FORMER OWNER WAS: MICROSOFT CORPORATION

MK14 Patent ceased section 143(a) (annual fees not paid) or expired