WO2023162427A1 - 情報処理装置、情報処理方法及び記録媒体 - Google Patents

情報処理装置、情報処理方法及び記録媒体 Download PDF

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Publication number
WO2023162427A1
WO2023162427A1 PCT/JP2022/046826 JP2022046826W WO2023162427A1 WO 2023162427 A1 WO2023162427 A1 WO 2023162427A1 JP 2022046826 W JP2022046826 W JP 2022046826W WO 2023162427 A1 WO2023162427 A1 WO 2023162427A1
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WIPO (PCT)
Prior art keywords
information
user
privilege
unit
individual
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2022/046826
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English (en)
French (fr)
Japanese (ja)
Inventor
幸一 右近
慧 阿部
雅宏 原澤
洋平 近藤
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Suntory Holdings Ltd
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Suntory Holdings Ltd
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Publication date
Application filed by Suntory Holdings Ltd filed Critical Suntory Holdings Ltd
Priority to CN202280091068.8A priority Critical patent/CN118648012A/zh
Publication of WO2023162427A1 publication Critical patent/WO2023162427A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates

Definitions

  • the present invention relates to an information processing device, an information processing method, and a program capable of providing benefits to users who own products.
  • Patent Literature 1 discloses a configuration of a content usage management device that grants different usage rights to users based on the usage period and number of times of usage rights that have already been granted in a campaign.
  • Patent Document 2 describes the configuration of a campaign management device for effectively utilizing points granted in various campaigns.
  • the campaign management device receives data for application to the campaign, outputs prize candidate data when the result of the lottery is winning, and receives request data corresponding to the selection. It is configured so that different prizes can be awarded according to the request data.
  • the present invention has been made in view of such a background.
  • the purpose is to provide a method and a program.
  • the information processing apparatus of the first invention comprises a point information storage section in which a user identifier for identifying a user and point information relating to points given to the user are stored in association with each other;
  • the individual information acquisition unit acquires individual information in association with the user identifier, and when the individual information acquisition unit acquires the individual information, the privilege information for exercising the right related to the first privilege is sent to the user corresponding to the individual information.
  • the point information relating to the points to be given to the user is associated with the user identifier corresponding to the individual information to obtain the point information.
  • An information processing apparatus including a point accumulation unit that accumulates points in a storage unit.
  • the information processing apparatus of the second invention determines that one user satisfies the predetermined second issuance condition based on the point information stored in the point information storage unit, in contrast to the first invention.
  • the information processing device includes a second issue processing unit that issues privilege information for exercising a right related to the second privilege in association with a user identifier that identifies the user.
  • an information processing apparatus in contrast to the second aspect, comprises a user information storage unit that stores a user identifier that identifies a user and user information related to the user in association with each other;
  • the issue processing unit is an information processing device that issues privilege information for exercising the right related to the second privilege based on the user information corresponding to the user to be issued.
  • the information processing device of the fourth invention in contrast to the second or third invention, comprises an instruction information acquisition unit that acquires instruction information regarding the second privilege input by the user, and the second issue processing unit , an information processing device that issues privilege information for exercising a right relating to a second privilege based on instruction information.
  • the information processing apparatus of the fifth invention uses the point information corresponding to the user stored in the point information storage unit for one user for any one of the second to fourth inventions.
  • the information processing device includes a privilege presentation unit that outputs privilege presentation information about a second privilege.
  • the second The information processing device includes a second privilege setting unit that sets the content of the privilege.
  • the right related to the second privilege is the right to apply for a sweepstakes that provides premiums
  • the second privilege setting unit includes the individual information An information processing apparatus that sets at least one of the number and price of prizes for a prize so that the total amount of prizes for the prize satisfies a predetermined setting condition based on a reception history.
  • the information processing apparatus of the eighth invention is privilege information issued to the user and relating to rights that can be exercised based on instructions from the user. is stored in correspondence with the user identifier that identifies the user, and based on the information stored in the issued privilege storage unit, outputs information indicating rights that can be exercised for one user. and an exercise processing unit for exercising a right corresponding to privilege information issued to the user in accordance with an exercise instruction input by the user.
  • a user information storage unit in which a user identifier for identifying a user and user information related to the user are stored in association with each other. and a guidance information output unit for outputting guidance information regarding benefits to a terminal device used by a user based on user information.
  • the information processing apparatus of the tenth invention provides, in relation to any one of the first to ninth inventions, a distribution information acquisition unit that acquires distribution information related to the distribution of the product corresponding to the individual information acquired by the individual information acquisition unit. and an information output unit that outputs information to a user corresponding to individual information using distribution information corresponding to individual information.
  • the information processing apparatus of the eleventh invention in contrast to any one of the first to tenth inventions, is the acquisition or use of a product corresponding to the individual information acquired by the individual information acquisition unit. and an information output unit for outputting information to a user corresponding to the individual information using the situation information corresponding to the individual information.
  • the first issue processing unit when the individual information acquisition unit acquires the individual information, An information processing device that issues privilege information for exercising a right relating to a first privilege when it is determined that one issue condition is satisfied.
  • the first issue processing unit issues privilege information for exercising the right related to the first privilege, and the point accumulation unit accumulates the point information, and the individual information acquisition unit
  • the first issue processing unit determines that the predetermined first issue condition is not satisfied when the individual information is acquired, the first issue processing unit does not issue privilege information, and the point accumulation unit stores the point information.
  • An information processing device configured to store.
  • the information processing apparatus of the fourteenth invention in contrast to the twelfth or thirteenth invention, comprises a trigger information acquisition unit that acquires predetermined trigger information in association with the user identifier, wherein the first issuance condition is an information processing apparatus including acquisition of trigger information corresponding to a user identifier corresponding to individual information.
  • the first issuance condition is the number of times the individual information is acquired in a manner that satisfies the predetermined count condition. It is an information processing device including conditions related to.
  • the information processing apparatus of the present invention it is possible to provide benefits to the user and to encourage the user's willingness to purchase products continuously.
  • FIG. 4 is a diagram showing an example of user information stored in a user information storage unit in the same information processing apparatus;
  • FIG. 4 is a diagram showing an example of point information stored in a point information storage unit in the same information processing apparatus;
  • FIG. 4 is a diagram showing an example of information stored in an individual information storage unit in the same information processing apparatus;
  • FIG. 4 is a diagram showing an example of information stored in a product information storage unit in the same information processing apparatus;
  • a diagram showing an example of campaign information used in the same information processing apparatus Flowchart showing an example of the operation of the information processing apparatus Flowchart showing an example of processing after receiving individual information of the information processing apparatus
  • Flowchart showing an example of first privilege related processing of the information processing device 4 is a flowchart showing an example of trigger information accumulation processing of the same information processing apparatus;
  • Flowchart showing an example of second privilege-related processing of the information processing device Flowchart showing an example of exercise processing of the same information processing device A diagram for explaining a specific example of a main screen of an application running on the same terminal device.
  • a diagram for explaining a specific example of a screen for obtaining an application running on the same terminal device A diagram for explaining a specific example of a post-acquisition screen of an application running on the same terminal device.
  • a product is something that has value.
  • commercial products include, but are not limited to, canned and bottled beverages sold in vending machines, stores, and the like.
  • goods may include food and beverages such as food and beverages, and other tangible objects.
  • the sale of products is not limited to the sale of products for a fee, and may be interpreted as including the distribution of products free of charge.
  • a user is a consumer who purchases, uses, or consumes products.
  • Points are points that have monetary value and can be used like money in that they can be exchanged for goods or prizes.
  • points are given to users free of charge.
  • the user can, for example, accumulate and use his/her own points.
  • the points are not necessarily limited to those expressed as points.
  • information having a predetermined value for which an exchange target is not specified at the time of possession may be called a point.
  • the prize may be, for example, a product.
  • the prize may be a coupon code that can be exchanged for goods or other items, points, or the like.
  • a benefit is a privilege given to a user in a predetermined case, such as the right to receive a gift or the right to apply for a prize related to the gift.
  • the user can receive the offer of the free gift or apply for a sweepstakes related to the free gift.
  • a user who has applied for a prize related to a prize can receive the prize if he or she wins the prize.
  • Privilege information is information used by users to exercise rights related to privileges.
  • the privilege information may be, for example, the gift itself.
  • the privilege information may be a coupon code that can be exchanged for the gift at the exchange location, or information for performing procedures to receive the delivery of the gift. etc.
  • the privilege information may be, for example, an identifier used in the procedure for applying for the prize, a flag indicating that it is possible to apply for the prize, It may be an identifier or the like indicating that the user has applied for a prize.
  • the privilege information is issued to users who have been given the privilege.
  • issuing may mean outputting to the user (for example, transmitting to a device used by the user), or a storage unit provided in the device in association with an identifier that identifies the user. may be stored in
  • a sales promotion campaign (hereinafter simply referred to as a campaign) is a measure to encourage users to purchase, use, or consume products.
  • the product 10 related to the campaign (the product 10 targeted by the campaign) may be of one type or may be of multiple types.
  • a plurality of types of predetermined products 10 belonging to a predetermined category may be targeted for the campaign.
  • An identifier for a certain item is a character, a code, or the like that uniquely indicates the item.
  • the identifier is, for example, an ID, but any type of information can be used as long as it can identify the corresponding item. That is, an identifier may be the exact name of what it designates, or it may be a uniquely corresponding combination of codes.
  • Acquisition may include acquisition of items input by a user or the like, or information stored in the own device or another device (it may be pre-stored information, or information stored in the device). may be information generated by performing information processing in ).
  • Obtaining information stored in another device may include obtaining information stored in another device via an API or the like, or obtaining a document file provided by another device. It may include obtaining content (including, for example, the content of a web page). It may also involve obtaining information in a different format based on the original information, such as obtaining the information by performing optical character reading on the image. It may also include reading an image such as a one-dimensional code or a multi-dimensional code to obtain the information represented by it.
  • the machine learning method can be used as follows. That is, a machine learning technique is used to configure a learner that receives a specific type of input information as an input and outputs a desired type of output information. For example, two or more sets of input information and output information are prepared in advance, the two or more sets of information are provided to a module for configuring a learning device for machine learning, a learning device is configured, and the configured learning device is used. Accumulate in storage.
  • the learning device can also be called a classifier.
  • the machine learning method may be, for example, deep learning, random forest, SVM, or the like. Also, for machine learning, for example, functions in various machine learning frameworks such as fastText, tinySVM, random forest, TensorFlow, and various existing libraries can be used.
  • the learning device may be, for example, a table showing the correspondence between input vectors based on input information and the like and output information.
  • the output information corresponding to the feature vector based on the input information may be obtained from the table, or two or more input vectors in the table and parameters for weighting each input vector may be used for input.
  • a vector approximating the feature vector based on the information may be generated, and the output information and parameters corresponding to each input vector used for generation may be used to obtain the final output information.
  • the learning device may be, for example, a function representing the relationship between an input vector based on input information or the like and information for generating output information. In this case, for example, information corresponding to a feature vector based on input information may be obtained by a function, and output information may be obtained using the obtained information.
  • Outputting information means display on a display, projection using a projector, printing on a printer, sound output, transmission to an external device, storage on a recording medium, processing by another processing device or other program, etc.
  • This is a concept that includes delivery of results. Specifically, it includes, for example, enabling display of information on a web page, transmitting as e-mail or the like, and outputting information for printing.
  • Acceptance of information means acceptance of information input from input devices such as keyboards, mice, touch panels, etc., reception of information sent from other devices via wired or wireless communication lines, optical discs, magnetic discs, semiconductors, etc. This concept includes acceptance of information read from a recording medium such as memory.
  • updating means changing the stored information, adding new information to the stored information, or updating the stored information. It is a concept including erasing a part or all of it.
  • the information processing apparatus 100 acquires the individual information attached to each product in association with the user identifier, the first privilege information for exercising the right relating to the first privilege is is performed in association with the user identifier, and point accumulation processing is performed in which the points are associated with the user identifier and accumulated in the storage unit 110 . Further, the information processing device 100 is configured to perform a second issuing process of issuing second privilege information for exercising a right relating to a second privilege in association with a user identifier based on point information for each user. ing.
  • the information processing apparatus 100 manages, for each user, privilege information that is issued privilege information and relates to rights that can be exercised based on instructions from the user, and outputs information that indicates the rights that can be exercised to the user. In addition, it may be possible to accept an exercise instruction from the user.
  • the information processing apparatus 100 may be configured to be able to perform the first issuing process when predetermined trigger information is acquired in advance in association with the user identifier. An information processing system 1 using the information processing apparatus 100 configured as described above will be described below.
  • FIG. 1 is a diagram showing an overview of an information processing system 1 according to one embodiment of the present invention.
  • the information processing system 1 can be composed of an information processing device 100 and a terminal device 600 owned by a user.
  • the information processing device 1 is used by two or more users. That is, the information processing system 1 can include two or more terminal devices 600 . Other devices may be included in the information processing system 1 .
  • the information processing device 100 and the terminal device 600 can communicate with each other via a network such as a local area network or the Internet.
  • FIG. 1 shows a mobile information terminal device such as a so-called smartphone as the terminal device 600
  • the terminal device 600 is not limited to this.
  • it may be a tablet-type information terminal device, a personal computer (PC) such as a laptop computer, or a device other than these.
  • PC personal computer
  • a user can use the information processing system 1 by using the terminal device 600 .
  • a mobile information terminal device such as a smart phone is used as the terminal device 600, but the terminal device 600 is not limited to this.
  • the information processing system 1 can be used when conducting a campaign related to the product 10.
  • a specific example of the product 10 is a canned beverage sold by a vending machine 700 or the like.
  • the product 10 is not limited to this, and the sale of the product 10 is not limited to the vending machine 700, and may be performed at a store or the like.
  • the campaign is carried out using the individual information display section 15 arranged on the product 10 container.
  • the individual information display section 15 is, for example, an image representing individual information. That is, it can be said that the campaign is carried out using the individual information attached to the product 10 .
  • Individual information is, for example, a unique identifier assigned to each product 10 .
  • the individual information display section 15 is a two-dimensional code representing individual information.
  • the individual information display section 15 may display a character string indicating the identifier as it is, or may display a bar code, a multi-dimensional code, or the like. Further, the individual information display unit 15 may be an RF tag or the like that stores individual information.
  • the individual information display unit 15 may be configured to display information for accessing a web page or the like for acquiring individual information.
  • the user who accessed using the information in the individual information display section 15 may obtain the individual information or be associated with the individual information.
  • the individual information display portion 15 is a sticker attached to the container of the product 10, but may be printed on the product 10 or its container, or attached to the product 10 by some other method. There may be. Information prepared for other purposes (for example, serial number, etc.) may also be used as individual information.
  • the campaign can be carried out using the trigger information display section 709 provided by a predetermined method. That is, it can be said that a campaign can be carried out using trigger information prepared by a predetermined method.
  • the trigger information is, for example, an identifier prepared for each campaign plan.
  • Trigger information can be used as an identifier to identify two or more campaigns.
  • the trigger information may be, for example, information for indicating that the user is a target of a predetermined campaign. In other words, it can be said that a user associated with trigger information can be targeted for a predetermined campaign corresponding to the trigger information.
  • As trigger information corresponding to one campaign only one identifier may be used, or two or more different identifiers may be used.
  • information that differs for each place, time, or time may be used as trigger information, or information prepared for other purposes may be used as trigger information when implementing a campaign. good.
  • the trigger information display portion 709 is, for example, an image representing trigger information.
  • the trigger information display section 709 is displayed, for example, on the vending machine 700 or the like where the user purchases the product 10 .
  • a trigger information display portion 709 is a two-dimensional code representing trigger information. Note that the trigger information display section 709 may display a character string indicating the identifier as it is, or may display a bar code, a multi-dimensional code, or the like. Also, the trigger information display unit 709 may be an RF tag or the like that stores trigger information.
  • the trigger information display unit 709 may be configured to display information for accessing a web page or the like for obtaining trigger information.
  • a user who has made access using the information in the trigger information display section 709 may acquire the trigger information or be associated with the trigger information.
  • the trigger information display portion 709 is a sticker attached to the vending machine 700 or the like, but may be provided on a bulletin posted by other methods, or may be an image displayed on a display or the like. good.
  • a trigger information output device capable of outputting the trigger information to the user or the user's terminal device 600 may be used. may have been
  • Trigger information is prepared, for example, for each user segment that should be targeted by the campaign, and is provided to the user in a place and manner that the user corresponding to the user segment can acquire or recognize. sell.
  • trigger information corresponding to the campaign is sent to vending machines 700 installed in the organization and stores selling products 10 in the organization.
  • a trigger information display section 709 representing is displayed. The user acquires the trigger information by reading the trigger information display section 709 with the user's terminal device 600 or the like, so that one of the conditions for using the campaign (which may be referred to as an issuance condition to be described later). can satisfy That is, by arranging the trigger information in this way, it is possible to determine whether or not the user is a target of the campaign based on whether or not the trigger information is acquired.
  • vending machine 700 may be able to communicate with information processing apparatus 100 by being connected to the same network as information processing apparatus 100, terminal apparatus 600, or the like, or may communicate with information processing apparatus 100 through a network different from the network. may be communicably connected to the information processing apparatus 100 via. In this case, information on the vending machine 700 may be transmitted to the information processing apparatus 100 so that the information is managed by the information processing apparatus 100 . Further, the information processing apparatus 100 may be configured to be capable of implementing point-of-sale information management (POS) in a sales system including vending machines 700 that sell the products 10 and stores.
  • POS point-of-sale information management
  • the first privilege can be said to be, for example, a privilege that the user can obtain in response to acquisition of new individual information.
  • the second privilege can be said to be a privilege that the user can obtain according to the balance of the points held by the user. Further, when the user acquires new individual information, the user is given predetermined points. By accumulating points, the user will be able to obtain secondary benefits for any campaign.
  • FIG. 2 is a block diagram of the information processing system 1.
  • FIG. FIG. 3 is a block diagram of the information processing apparatus 100. As shown in FIG.
  • the terminal device 600 includes a terminal storage section 610 , a terminal reception section 620 , a terminal reception section 630 , a terminal processing section 640 , a terminal output section 660 , a terminal transmission section 670 and a sensor section 680 .
  • the terminal storage unit 610 includes an identification information storage unit 615.
  • a user identifier that can identify the terminal device 600 is stored in the identification information storage unit 615 .
  • a user identifier is information that can identify a user who uses the terminal device 600 .
  • the user identifier may be an identifier unique to each terminal device 600, an identifier unique to each piece of software that operates on the terminal device 600 (for example, an identifier that identifies an account logged in with respect to a function realized by software), or a terminal
  • Various identifiers may be used, such as identifiers that identify accounts in web services that may be utilized using device 600 .
  • the account information of the user of the operating system that operates the terminal device 600 the account information logged in to the web service accessible by the web browsing function realized by the terminal device 600, or the A variety of information may be used, such as cookies provided by web pages accessed through web browsing functions.
  • the terminal reception unit 620 receives information transmitted from the information processing device 100 and other devices via the network.
  • the terminal reception unit 620 accumulates the received information in, for example, the terminal storage unit 610 so that the terminal processing unit 640 and the like can acquire the information.
  • the terminal reception unit 630 receives various input operations on the terminal device 600 by the user using the terminal device 600 .
  • the operation is performed using, for example, an input device (not shown), but is not limited to this.
  • the terminal reception unit 630 may, for example, receive an input operation by voice input through a microphone.
  • the terminal processing unit 640 uses each unit of the terminal device 600 to perform various information processing operations.
  • the terminal output unit 660 has a display unit 661 which is a display device.
  • the terminal output unit 660 outputs information by displaying it on the display unit 661, for example.
  • the information output method is not limited to this, and may be performed by outputting voice or the like from a speaker or the like.
  • the terminal transmission unit 670 transmits, for example, information acquired by the terminal processing unit 640 or the like via the network.
  • the sensor unit 680 includes a reading unit 681 and a position information acquisition unit 683.
  • the reading unit 681 is configured, for example, to be able to read an image from a camera.
  • the positional information acquisition unit 683 is a positional information sensor capable of specifying a position by, for example, GPS. Note that a reading device or measuring device different from these may be used as the sensor unit 680 .
  • the sensor unit 680 detects a detection target and outputs obtained information. For example, the sensor unit 680 outputs an image captured using a camera. The obtained information is accumulated in the terminal storage unit 610 or the like, for example.
  • the terminal device 600 is configured to function as a code reader capable of reading bar codes, two-dimensional codes, multi-dimensional codes, and the like. Such a function is realized by a well-known configuration.
  • the terminal processing unit 640 can acquire the reading result based on the information (such as an image and a signal indicating the reading result) acquired by the reading unit 681. It is sufficient if it is configured to
  • the terminal device 600 transmits information to the information processing device 100 through the terminal transmission section 670 based on the user's operation received by the terminal reception section 630 .
  • the terminal device 600 transmits the acquired individual information and trigger information to the information processing device 100 .
  • the terminal device 600 transmits information input by the user to the information processing device 100 .
  • these pieces of information are transmitted in association with user identifiers stored in identification information storage section 615 . That is, it is preferable that the terminal device 600 transmits to the information processing apparatus 100 a user identifier that can identify the user using the terminal device 600 in association with the individual information, the trigger information, and the like.
  • the information processing device 100 includes a storage unit 110, a reception unit 120, a reception unit 130, a processing unit 140, and a transmission unit 170.
  • the information processing device 100 is, for example, a server device.
  • the storage unit 110 includes a user information storage unit 111, a point information storage unit 112, an issue privilege storage unit 113, an individual information storage unit 115, a product information storage unit 116, and a campaign information storage unit 118.
  • the user information storage unit 111 stores a user identifier that identifies a user and user information related to the user in association with each other.
  • the user information is stored in association with a user identifier that identifies a user who uses the information processing system 1 .
  • User information may include various types of information.
  • the user information may include the purchase history of the product 10 and other products, acquired individual information, acquired trigger information, acquired situation information, attribute values of other attributes, and the like.
  • the user information may include the user's place of residence, family composition, and other information.
  • the user information may include, for example, information acquired by a wearable terminal or the like worn by the user, or information acquired from an external database or the like in which user information is recorded.
  • the user information can be updated using, for example, information transmitted from the user or information acquired by the processing unit 140 .
  • FIG. 4 is a diagram showing an example of user information stored in the user information storage unit 111 in the information processing apparatus 100. As shown in FIG. 4
  • the user information is divided into information indicating user attribute values, etc., and individual information recorded in association with the user, but the data management method is limited to this.
  • attribute values such as the user's place of residence, generation, acquired trigger information, and acquisition date and time of the trigger information are recorded in association with the user identifier.
  • each attribute value such as individual information acquired by the individual information acquisition unit 145 as described later, acquisition date and time of the individual information, and position information acquired together with the individual information as described later is used to acquire the individual information. It is recorded in association with the user identifier of the user who made the request.
  • individual information is managed in association with product information as will be described later. Therefore, it is assumed that the user information includes the purchase history of the product 10 to which the individual information is attached. You can say Further, a plurality of sets of information such as trigger information and its acquisition date and time may be recorded, or only a predetermined number of combinations corresponding to a predetermined rule may be recorded.
  • the predetermined rule may be appropriately set, for example, what is acquired first, what is acquired last, what is acquired within a predetermined period of time, or the like.
  • the point information storage unit 112 stores a user identifier and point information related to the points given to the user in association with each other. It can be said that the point information includes, for example, information indicating the amount of points given to each user.
  • the point balance history may be recorded as point information for each user.
  • the balance of points currently held may be recorded as point information for each user. That is, based on the information stored in the point information storage unit 112, it is possible to identify the balance of points currently held by at least one user.
  • the point information may be stored as user information. In that case, the point information storage unit 112 may be regarded as being included in the user information storage unit 111 .
  • FIG. 5 is a diagram showing an example of point information stored in the point information storage unit 112 in the information processing apparatus 100. As shown in FIG.
  • the point information is recorded as information indicating the history of the balance of points. That is, in the point information, for example, each attribute value of point balance, date and time, and information on the cause of occurrence of the balance is recorded in association with the user identifier. Note that information about the cause may not be included. Also, in the drawing, an example is shown in which a predetermined amount of points is subtracted in accordance with the issuance of the second privilege, but the present invention is not limited to this. That is, the points may be accumulated all the time. In this case, the second privilege may be configured to be issued each time the cumulative value of points reaches a predetermined threshold.
  • the privilege information issued to the user is stored in the issued privilege storage unit 113 in association with the user identifier of the user.
  • privilege information relating to rights that can be exercised based on instructions from the user is stored.
  • a record of the exercised privilege information may be retained or deleted. That is, based on the information stored in the issued privilege storage unit 113, it is possible to specify at least privilege information related to rights that the user can exercise from now on.
  • the privilege information may be stored as user information. In that case, the issued privilege storage unit 113 may be regarded as being included in the user information storage unit 111 .
  • FIG. 6 is a diagram showing an example of information stored in the issued privilege storage unit 113 in the information processing device 100. As shown in FIG. 6
  • the information stored in the issued privilege storage unit 113 includes attribute values of a privilege identifier (an example of privilege information) that identifies the issued privilege, the date and time of issuance, and the date and time that the privilege is exercised. shows an example of information recorded in association with a user identifier. In this example, the exercised date and time of the exercised privilege information is recorded so that it can be determined that the privilege has already been exercised.
  • a privilege identifier an example of privilege information
  • the individual information storage unit 115 stores whether or not the individual information attached to the shipped product 10 has been acquired by the information processing apparatus 100 by a predetermined method (whether or not it has been used).
  • Information indicating is stored. That is, based on the information stored in the individual information storage unit 115, it is possible to identify whether or not each individual information item has been used in the information processing system 1 by the user who purchased the product 10. FIG. By managing whether individual information has been used or not in this manner, it is possible to prevent double acquisition of individual information for one piece of individual information.
  • Information indicating whether or not the individual information has been used may be a flag associated with the individual information, the presence or absence of a record such as the date and time of acquisition associated with the individual information, or the like. The presence or absence of recording of used individual information in the storage unit 115 or the presence or absence of recording of non-used individual information may be used.
  • FIG. 7 is a diagram showing an example of information stored in the individual information storage unit 115 in the information processing apparatus 100. As shown in FIG.
  • the information stored in the individual information storage unit 115 includes attribute values of a privilege identifier (an example of privilege information) that identifies the privilege that has been issued, the date and time of issue, and the date and time that the privilege is exercised. shows an example of information recorded in association with a user identifier. In this example, the exercised date and time of the exercised privilege information is recorded so that it can be determined that the privilege has already been exercised.
  • a privilege identifier an example of privilege information
  • the exercised date and time of the exercised privilege information is recorded so that it can be determined that the privilege has already been exercised.
  • the product information storage unit 116 stores, for example, information indicating the correspondence relationship between the product information on the shipped product 10 and the individual information attached to the product 10 . That is, based on the information stored in the product information storage unit 116, it is possible to specify the information on the product 10 corresponding to each piece of individual information.
  • the product information may include, for example, information such as the product name and product number of the product 10, information such as the lot, and information such as the shipping date, but is not limited thereto.
  • distribution information regarding the distribution of the product 10 is stored as the product information.
  • the distribution information may include, but is not limited to, information such as the delivery route of the product 10, the retail location, the date and time when the product 10 is available for sale, and the sales mode of the product 10, for example.
  • the distribution information is recorded or updated based on the information obtained by a distribution history tracking system, a POS system, or the like during the distribution process of the product 10, for example. However, it is not limited to this.
  • FIG. 8 is a diagram showing an example of information stored in the product information storage unit 116 in the information processing device 100. As shown in FIG. 8
  • each attribute value of product identifier identifying product, lot number, shipping date, and distribution information indicates the range of individual information attached to product 10. associated with information.
  • the distribution information for example, the place of sale and the start date of sale are recorded. For example, by referring to such information, it is possible to specify product information about the product 10 to which one piece of individual information is attached.
  • the campaign information storage unit 118 stores campaign information regarding campaigns identified by the identifier of each campaign.
  • the campaign information includes, for example, the name of the campaign, information for guiding users, implementation period, details of benefits, details of prizes, conditions for issuing benefits, and the like.
  • campaign information may include trigger information corresponding to the campaign.
  • a campaign associated with trigger information may be set. Being associated with the trigger information may be interpreted as including that the condition for issuing the privilege includes the condition related to the trigger information.
  • conditions for issuing benefits for example, conditions corresponding to preconditions, first issuance conditions, or second issuance conditions can be provided.
  • a precondition is a precondition for being eligible for the corresponding campaign.
  • the first issue condition is a condition for issuing the first privilege information regarding the first privilege.
  • the second issue condition is a condition for issuing the second privilege information regarding the second privilege.
  • Preconditions need not be provided.
  • both may be treated collectively as the first issuance condition (or precondition), or both without distinction between the precondition and the second issuance condition may be regarded collectively as the second issuance condition (or precondition).
  • Further issuance conditions may be provided when more privileges are provided.
  • the following can be set. That is, even if it is set as a condition for issuing benefits related to one campaign that individual information is acquired within a predetermined period (for example, implementation period) or that predetermined individual information is read. good. Further, the condition may be that the predetermined trigger information has been acquired in advance or that the trigger information has been acquired afterward. In other words, when these conditions are satisfied, it can be said that the information processing apparatus 100 is configured to handle the corresponding campaign target. Further, conditions may be set such that it can be considered that the product has been obtained or used in a predetermined situation. Further, the condition may be set such that the result of comparison between the balance of points held by the user and a predetermined threshold value is a predetermined result.
  • condition may be set such that the result of comparison between the cumulative total or balance of points acquired within a predetermined period and a predetermined threshold value is a predetermined result.
  • acquisition of individual information attached to a predetermined product may be set as a condition.
  • the conditions are not limited to these, and it is possible to set conditions related to time, acquisition of individual information, acquisition of trigger information, points, other user information, and the like.
  • FIG. 9 is a diagram showing an example of campaign information used in the information processing device 100.
  • FIG. 9 is a diagram showing an example of campaign information used in the information processing device 100.
  • the campaign information includes information for guiding the user, such as the URI of the website indicating the content of the campaign, the name of the campaign, and the banner image indicating the campaign, as the campaign identifier. It is associated and included.
  • the campaign information information such as the start date and end date of the campaign, preconditions for the campaign, the first issuance condition, the second issuance condition, etc., and information indicating the details of the benefits, each information corresponds to the campaign identifier. included with.
  • Information indicating the content of the privilege is recorded as, for example, a setting file stored in a predetermined location.
  • the campaign whose campaign identifier is "cp02" is a "university A campus limited campaign” that targets only users within a predetermined area, and the precondition is that individual information has been acquired within the period.
  • the first issue condition is that the predetermined trigger information "T021” has been acquired, and when the trigger information and the individual information are acquired, the first issue process is performed as described later.
  • the second issuance condition the fact that the trigger information "T021” has been acquired and the value of 100 points are specified.
  • the second issue processing is performed by using 100 points.
  • the campaign is set to run from April 2, 2022 to September 31, 2022. Information about the campaign can be found at the 'link to' URI.
  • the banner image representing the campaign is a file indicated by "/img/cp02.jpg”.
  • the precondition is that any of the individual information from "D00001” to "F99999” has been acquired within the period. .
  • the relevant individual information is acquired within the period, it can be targeted for this campaign.
  • the precondition is that any of the individual information from "G00001" to "K99999” has been acquired within the period.
  • the number of acquisitions of individual information is set to be a multiple of 3 as the first issuance condition. That is, when the corresponding individual information is acquired within the period, the number of acquisitions is counted. Then, the first issue processing is performed each time the number of times of acquisition becomes a multiple of 3, such as the third, sixth, and ninth times.
  • the receiving unit 120 receives information transmitted from other devices.
  • the receiving unit 120 stores the received information in the storage unit 110, for example.
  • the user inputs information using the terminal device 600 and transmits the information to the information processing device 100 .
  • the receiving unit 120 can store each piece of transmitted information in the storage unit 110 in association with the user identifier. Note that when receiving information from the terminal device 600, the receiving unit 120 can identify the user identifier of the user involved in the transmission based on the transmitted information.
  • the reception unit 130 receives information input using input means (not shown) connected to the information processing apparatus 100 .
  • the receiving unit 130 receives, for example, an operation by an administrator of the information processing device 100 or the like.
  • the reception unit 130 stores the received information in the storage unit 110, for example.
  • the reception unit 130 receives the information received by the reception unit 120 as information input to the information processing apparatus 100 . It can be said that the reception unit 130 receives a user's operation performed using the terminal device 600 . That is, the input of information to the information processing apparatus 100 by the user may be interpreted to mean that the information is indirectly input to the information processing apparatus 100 by the user via the terminal device 600 or the like. , may be interpreted to mean that the user inputs directly to the information processing apparatus 100 using the input means.
  • the information processing apparatus 100 can be given information by the user by executing a program that automatically generates information or by giving various information to the program to make it function. It may be regarded as an input of information to 100 . Input of information by an administrator or the like of the information processing apparatus 100 can be regarded in the same way.
  • the processing unit 140 includes a user information acquisition unit 141, an instruction information acquisition unit 143, an individual information acquisition unit 145, a trigger information acquisition unit 146, a situation information acquisition unit 147, a distribution information acquisition unit 148, an information output unit 151, and a guidance information output unit. 153 , privilege presentation unit 155 , point accumulation unit 160 , first issue processing unit 161 , second issue processing unit 162 , exercise processing unit 165 , and second privilege setting unit 167 .
  • the processing unit 140 performs various types of processing. Various types of processing are, for example, processing performed by each unit of the processing unit 140 as follows.
  • the user information acquisition unit 141 acquires the user information of the user and stores it in the user information storage unit 111 in association with the user identifier.
  • the user information acquisition unit 141 acquires the user information of the user input by the user when the user starts using the information processing system 1, and stores the user information in the user information storage unit 111. accumulate. Further, when trigger information or situation information related to a user is acquired, the user information acquisition unit 141 acquires the information and accumulates it in the user information storage unit 111 . Note that the acquisition timing of the user information is not limited to this, and the acquisition route is not limited to this either.
  • the instruction information acquisition unit 143 acquires instruction information input by the user.
  • the instruction information is, for example, information indicating an instruction such as selection of a campaign or selection of a privilege or prize desired by the user, but is not limited to these.
  • the instruction information is, for example, information input by the user by inputting characters or selecting an option.
  • the instruction information acquisition unit 143 is configured to be able to acquire instruction information regarding the second privilege. More specifically, for example, it is possible to receive instruction information specifying the second privilege, which is input based on privilege presentation information output by the privilege presenting unit 155, which will be described later.
  • the instruction information acquisition unit 143 acquires instruction information corresponding to an operation of selecting a desired second privilege from the list displayed on the display unit 661 of the terminal device 600 based on the privilege presentation information.
  • the instruction information acquisition unit 143 is not limited to this, and may be configured to be able to acquire instruction information regarding the first privilege, instruction information input by another method, and the like.
  • the individual information acquisition unit 145 acquires individual information attached to each product 10 in association with the user identifier. That is, the individual information acquisition unit 145 acquires, for example, the individual information acquired from the product 10 by the user and transmitted from the terminal device 600 in association with the user identifier of the user. It may be said that the individual information acquisition unit 145 acquires individual information attached to the product 10 in association with the user identifier of the user who purchased the product 10 .
  • the individual information acquisition unit 145 accumulates, for example, the acquired individual information and information such as the acquisition date and time in the user information storage unit 111 or the like. Information such as the date and time of acquisition may be considered to correspond to the following status information.
  • the individual information acquisition unit 145 determines whether the individual information to be acquired transmitted from the terminal device 600 is new (whether or not it has been used). or). Then, when it is determined that the item is new, the individual information is acquired. Whether or not the individual information to be acquired is new can be determined by searching information stored in the individual information storage unit 115, for example. As described above, when the individual information acquisition history is recorded and held as user information in the user information storage unit 111, whether or not the individual information is new is determined by the user information storage unit 111. This may be done by confirming whether it is recorded in the user information or not.
  • the trigger information acquisition unit 146 acquires predetermined trigger information in association with the user identifier. That is, the trigger information acquisition unit 146 acquires, for example, the trigger information acquired by the user and transmitted from the terminal device 600 in association with the user identifier of the user. The trigger information acquisition unit 146 accumulates, for example, information related to the acquired trigger information in the user information storage unit 111 or the like.
  • the processing unit 140 when the user who has acquired the trigger information is a new user in the information processing system 1, the processing unit 140 puts the corresponding user in the second lock state. Whether or not the user is new can be determined by, for example, whether or not user information about the user is stored in the user information storage unit 111, but the determination method is not limited to this.
  • the processing unit 140 causes the terminal device 600 to output a guidance to that effect and to try to acquire the individual information by obtaining the product 10 . Thereby, the user can easily know that the user is in the second lock state and the work required to participate in the campaign using the information processing system 1 .
  • the status information acquisition unit 147 acquires status information related to acquisition or use of the product 10 corresponding to the individual information acquired by the individual information acquisition unit 145 .
  • individual information can be considered to have been acquired when the product 10 was obtained or used. Therefore, when the individual information is acquired, the location information acquired by the terminal device 600, the weather information, and the information input by the user can be used as the status information related to the acquisition or use of the product 10.
  • the information input by the user is, for example, information specifying the purchase location of the product 10, information specifying the time zone in which the product 10 was purchased or the time zone in which the product 10 was consumed, etc., but is not limited thereto.
  • the status information acquisition unit 147 stores the acquired status information in the user information storage unit 111 or the like in association with the user identifier.
  • the distribution information acquisition unit 148 acquires distribution information regarding the distribution of the product 10 corresponding to the individual information acquired by the individual information acquisition unit 145 .
  • the distribution information acquisition unit 148 can acquire the distribution information of the product 10 corresponding to the individual information, for example, by searching the information stored in the product information storage unit 116 using the individual information.
  • the information output unit 151 uses the distribution information corresponding to the individual information or the situation information corresponding to the individual information to output information to the user who acquired the individual information, that is, the user corresponding to the individual information. do. Information is output by, for example, transmitting the information to the terminal device 600 used by the user.
  • the information output unit 151 can output information about the campaign based on the campaign information stored in the campaign information storage unit 118, for example. More specifically, the information output unit 151 can select a campaign that is considered to be highly relevant to the user based on the campaign information and the distribution information or status information, and output information about the campaign. . For example, the information output unit 151 can use the distribution information or the situation information to identify the region where the user acquired the product 10, and select a campaign related to that region as a campaign with a high degree of relevance.
  • the information output unit 151 can use information about the time period when the user acquired the product 10, and select a campaign directed to the user who makes purchases during that time period as a campaign with a high degree of relevance.
  • the information output unit 151 can thereby allow the user to recognize the information regarding the campaign that is highly relevant to the user.
  • the information output unit 151 outputs, as information not related to the campaign, for example, information for inquiring about the distribution of the product 10 obtained from the distribution information, and event information around the position obtained based on the situation information that is the position information. and information such as weather forecast can be output. This allows the user to recognize useful information for the user.
  • the guidance information output unit 153 outputs guidance information regarding benefits to the terminal device 600 used by the user based on the user information.
  • Guidance information is, for example, information indicating the details of benefits, information on prizes that may be offered to users, information on other campaigns, and the like. If there are a plurality of benefits or prizes, the guidance information may be information such as listing them so that the user can check them. Further, when there are a plurality of benefits and premiums, the guidance information may be information about some of the benefits and premiums selected by the guidance information output unit 153 .
  • the guidance information output unit 153 is configured to be capable of outputting guidance information regarding the first privilege and guidance information regarding the second privilege in a content or mode considered to be relevant to the user, based on the user information. ing.
  • the guide information output unit 153 based on the user's purchase history and other attribute values of the user (for example, age or segment from a predetermined viewpoint), To extract benefits and premiums that are considered to be preferred by the user. Then, the guidance information output unit 153 composes and outputs the guidance information in a content or manner in which the extracted privilege or prize information is displayed with a higher priority than other information.
  • To be displayed with a high priority means, for example, to be displayed at a high rank in the list display, or to make the amount of operation by the user for displaying less than the amount of operation for other displays. However, it is not limited to these.
  • the privilege presenting unit 155 uses the point information corresponding to the user stored in the point information storage unit 112 to output privilege presentation information regarding the second privilege to one user.
  • the privilege presentation information is, for example, a list of second privileges that the user can obtain according to the balance of the points held by the user.
  • the privilege presentation information may be said to be, for example, a list of second privileges that satisfy the second issuance condition regarding the required point balance.
  • the user can confirm the privilege presentation information, perform an operation of selecting a desired second privilege, or the like, and can transmit instruction information to the information processing apparatus 100 .
  • privilege presentation information is not restricted to this.
  • the privilege presentation information may include a second privilege that the user cannot obtain at present due to an insufficient balance of points, but that the user will be able to obtain in the future if points are added.
  • a second privilege that the user cannot obtain at present due to an insufficient balance of points, but that the user will be able to obtain in the future if points are added.
  • the output of information by the information output unit 151, the output of guidance information by the guidance information output unit 153, and the output of privilege presentation information by the privilege presentation unit 155 are each performed when a predetermined timing arrives. do it.
  • the predetermined timing is, for example, when the user performs a request operation.
  • point accumulation processing is performed by the point accumulation unit 160, when individual information is acquired by the individual information acquisition unit 145, or when a predetermined date and time arrives, these information may be output.
  • the point accumulation unit 160 executes point accumulation processing when the individual information acquisition unit 145 acquires individual information.
  • the point accumulating process is a process of accumulating in the point information storage unit 112 the point information regarding the points to be given to the user in association with the user identifier corresponding to the individual information.
  • the amount of points given to the user may be a predetermined amount, or may vary randomly or according to conditions.
  • a point value accumulated as product information for each product may be set.
  • the point accumulation unit 160 may give the user the amount of points specified using the product information corresponding to the acquired individual information.
  • the first issue processing unit 161 performs first issue processing when the individual information acquisition unit 145 acquires individual information.
  • the first issuing process is a process of issuing the first privilege information for exercising the right regarding the first privilege in association with the user identifier corresponding to the individual information.
  • the first issue processing unit 161 performs the first issue processing by, for example, recording the first privilege information in the issued privilege storage unit 113 in association with the user identifier, but the present invention is not limited to this.
  • the first issue processing unit 161 may be configured to perform the first issue process by transmitting the first privilege information to the terminal device 600 of the user.
  • the first issue processing unit 161 when the individual information acquisition unit 145 acquires individual information, the first issue processing unit 161 performs the first issue processing when it determines that the predetermined first issue condition is satisfied. For example, the first issue processing unit 161 uses campaign information stored in the campaign information storage unit 118 to determine whether or not one or more campaigns satisfy the first issue condition of the campaign. When performing the first issue processing, the first issue processing unit 161 can issue the first privilege information specified by the campaign information in association with the user identifier.
  • the first issue processing unit 161 By configuring the first issue processing unit 161 in this way, when the first issue processing unit 161 determines that the first issue condition is satisfied when the individual information acquisition unit 145 acquires the individual information, The first issue processing by the first issue processing unit 161 and the point accumulation processing by the point accumulation unit 160 are both performed. On the other hand, when the individual information acquisition unit 145 acquires the individual information and the first issue processing unit 161 determines that the first issue condition is not satisfied, the first issue processing unit 161 does not issue privilege information. , point accumulation processing by the point accumulation unit 160 is performed.
  • the first issuance condition includes, for example, that the trigger information acquisition unit 146 acquires trigger information corresponding to the user identifier corresponding to the individual information.
  • the first issuance condition includes that the trigger information is acquired for the same user who acquired the individual information.
  • the first issuing process will be performed when the user acquires both the trigger information and the individual information.
  • the first issuance condition may include acquisition of trigger information prior to acquisition of individual information.
  • the first issuing process is performed when the individual information is acquired after the trigger information is acquired by the user.
  • the processing unit 140 In determining whether the first issuance condition is satisfied or not, if it is determined that the first issuance condition is not satisfied because the trigger information is not acquired, the processing unit 140, for the corresponding user, The first privilege is set to the first locked state. That is, when the trigger information is acquired and the first issue processing is to be performed, the user is set to the first locked state.
  • the processing unit 140 causes the terminal device 600 to output a guidance to that effect and to attempt acquisition of trigger information. Thereby, the user can easily know that the first locked state is present and the work required to execute the first issuing process.
  • the first issuance condition is not limited to this.
  • the first issuance condition may include a condition regarding the number of times individual information is acquired in a manner that satisfies a predetermined count condition. Acquisition of individual information in a manner that satisfies the count condition specifically means, for example, acquisition of individual information attached to a specific product 10 or acquisition of individual information attached to a product 10 sold in a specific region. Acquisition of the attached individual information, acquisition of the individual information attached to the product 10 sold at a store corresponding to a specific affiliate, and the like may correspond. That is, such first issuance conditions include, for example, ⁇ the first reading of the individual information attached to the specific product 10'' and ⁇ the individual information attached to the product 10 sold in a predetermined area.
  • the first issue condition can be determined based on information stored in the user information storage unit 111 or the product information storage unit 116 and corresponding to the acquired individual information. can.
  • a first issuance condition it is possible to implement an effective sales promotion campaign by narrowing down the segment of target users, or obtain a sales promotion effect for a specific product 10 . Since the product 10 to which the individual information is uniformly attached can be widely distributed regardless of the content and purpose of the campaign, various campaigns can be carried out easily.
  • the first issue processing unit 161 may be configured to issue the first privilege information based on the instruction information regarding the first privilege input to the terminal device 600. In this case, for example, it may be interpreted that the first issuance condition includes acceptance of the instruction information.
  • the second issue processing unit 162 performs second issue processing when it is determined that a predetermined second issue condition is satisfied for one user based on the point information stored in the point information storage unit 112 .
  • the second issuing process is a process of issuing the second privilege information for exercising the right regarding the second privilege in association with the user identifier that identifies the user.
  • the second issue processing unit 162 performs the second issue processing by, for example, recording the second privilege information in the issued privilege storage unit 113 in association with the user identifier, but the present invention is not limited to this.
  • the second issue processing unit 162 may be configured to perform the second issue processing by transmitting the second privilege information to the terminal device 600 of the user.
  • the determination of whether the second issue condition is satisfied by the second issue processing unit 162 may be made when a predetermined timing arrives.
  • the predetermined timing is, for example, when point accumulation processing is performed by the point accumulation unit 160, when individual information is acquired by the individual information acquisition unit 145, when a predetermined date and time arrives, or when a user requests This is, for example, when there is an operation, but is not limited to this.
  • the second issue processing unit 162 uses campaign information stored in the campaign information storage unit 118, for example, to determine whether one or more campaigns satisfy the second issue condition of the campaign. to judge.
  • the second issue processing unit 162 can issue the second privilege information specified by the campaign information in association with the user identifier.
  • the second issue processing unit 162 is configured to issue the second privilege information based on the instruction information regarding the second privilege input to the terminal device 600.
  • the instruction information is, for example, information input by the user based on the privilege presentation information output by the privilege presentation unit 155 . By doing so, the user can select and obtain the desired second privilege. In this case, for example, it may be interpreted that the second issuance condition includes acceptance of the instruction information. Further, the determination of whether or not the second issue condition is satisfied by the second issue processing unit 162 may be performed when the instruction information is acquired by the instruction information acquisition unit 143 .
  • the second issue processing unit 162 may be configured to perform the second issue process based on the user information corresponding to the user to be issued.
  • the second issue processing unit 162 may be configured to perform a second issue process for a second privilege considered to be related to the user based on user information.
  • the second issue processing unit 162 based on the user's purchase history or other attribute values of the user (for example, age or segment from a predetermined point of view), A second privilege that is considered to be preferred by the user may be extracted, and the second issuing process for the second privilege may be performed.
  • the exercise processing unit 165 Based on the information stored in the issued privilege storage unit 113, the exercise processing unit 165 outputs information indicating rights that can be exercised by one user to the user.
  • Information indicating rights that can be exercised is, for example, configured to be transmitted to the terminal device 600 of the user and output to the display unit 661 .
  • the exercise processing unit 165 is configured to output information when a predetermined timing arrives.
  • the predetermined timing is, for example, when the user performs an operation requesting the exercise of the privilege.
  • the exercise processing unit 165 may output information when, for example, the first issue process or the second issue process is newly performed, or when a predetermined date and time has arrived. may
  • the exercise processing unit 165 exercises the right corresponding to the privilege information issued to the user according to the exercise instruction input by the user.
  • the exercise instruction is input, for example, by the user performing an operation on the terminal device 600 to designate a privilege to be exercised in response to output of information indicating rights that can be exercised.
  • the second privilege setting unit 167 sets the content of the second privilege based on the acquisition result of the individual information corresponding to the two or more user identifiers by the individual information acquiring unit 145.
  • Setting the content of the second privilege means, for example, determining the prizes to be provided by the privilege or determining the number of prizes. For example, if the number of acquired individual information or the total amount of purchased products 10 increases, the number of gifts corresponding to one second privilege is increased or the value is increased. , may be set by the second privilege setting unit 167 . On the contrary, when the number of acquired individual information and the total amount of products 10 purchased correspondingly increase, the number of gifts corresponding to one second privilege is reduced or the value is lowered.
  • the second privilege setting unit 167 may set such that Thereby, when the demand for the second privilege increases, the content of the second privilege can be appropriately set accordingly.
  • setting the content of the second privilege means, for example, determining at least one of the number of prizes and the value of the prize pertaining to the prize. may mean setting the Setting the number of prizes for a prize can be said to set the probability of winning a prize.
  • the second privilege setting unit 167 receives individual information from a plurality of users related to the prize.
  • At least one of the number of prizes and the value of the prizes is set so that the total amount of prizes for the prize satisfies a predetermined setting condition based on the reception history of the individual information acquisition unit 145, that is, the acquisition history of the individual information.
  • the individual information acquisition history can be obtained based on the user information in the user information storage unit 111, for example.
  • the second privilege is set so that the total amount of prizes related to the prize is within a predetermined range of the total amount of the product 10 (an example of setting conditions).
  • the section 167 may set at least one of the number of prizes and the price of the prizes.
  • the setting condition may include that the price of the prize and the unit price of the product 10 have a predetermined relationship.
  • the transmission unit 170 transmits information to other devices constituting the information processing system 1 via a network.
  • the transmission unit 170 for example, transmits information to be output to the terminal device 600 and other devices.
  • the storage unit 110 and the terminal storage unit 610 described above are preferably non-volatile recording media, they can also be realized with volatile recording media.
  • Information and the like acquired by each device are stored in these, respectively, but the process of storing information and the like is not limited to this.
  • information may be stored via a recording medium, information transmitted via a communication line may be stored, or input may be performed via an input device. The information received may be stored.
  • processing unit 140 and the terminal processing unit 640 described above can usually be implemented by an MPU, a memory, or the like.
  • the processing procedures of the processing unit 140 and the terminal processing unit 640 are usually realized by software, and the software is recorded in a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).
  • input means that can be used to input information that can be received by the reception unit 130 or the terminal reception unit 630 may be anything, such as a numeric keypad, a keyboard, a mouse, or a menu screen.
  • the reception unit 130 and the terminal reception unit 630 can be realized by device drivers for input means such as numeric keys and keyboards, control software for menu screens, and the like.
  • the receiving unit 120 and the terminal receiving unit 620 are usually realized by wireless or wired communication means, but may be realized by means for receiving broadcast.
  • the transmission unit 170 and the terminal transmission unit 670 are usually realized by wireless or wired communication means, but may be realized by broadcasting means.
  • a campaign may be conducted in which a third benefit that is different from the first and second benefits is provided.
  • a third issue processing unit that performs privilege issue processing regarding the third privilege is provided, like the first issue processing unit 161 described above.
  • the third issue processing unit executes the third issue for exercising the right related to the third privilege. It is sufficient that it is configured to issue three privilege information.
  • the user uses the terminal device 600 to transmit the individual information and the trigger information acquired by the reading unit 681 to the information processing device 100, thereby obtaining privilege information performed by the information processing device 100.
  • You can receive issuance and earn points.
  • the terminal device 600 to make requests or instructions to the information processing device 100, the user can check the guidance information regarding the first privilege and the second privilege, exercise the issued privilege, and perform the second privilege. It is possible to perform issuing operations related to the second privilege.
  • the information processing device 100 When the information processing system 1 is used in this way, the information processing device 100 performs various operations, for example, as follows. These operations are performed by the processing unit 140 executing control operations and the like while using each unit. Information such as the result of processing may be output to the terminal device 600 used by the user as appropriate according to these operations.
  • FIG. 10 is a flowchart showing an example of the operation of the information processing device 100.
  • FIG. 10 is a flowchart showing an example of the operation of the information processing device 100.
  • Step S1 The processing unit 140 determines whether or not the individual information transmitted from the terminal device 600 has been received. If it is determined that it has been received, the process proceeds to step S3, and if not, the process proceeds to step S2.
  • Step S2 The processing unit 140 determines whether or not there is a user in the locked state. If it is determined that there is a user in the locked state, the process proceeds to step S4; otherwise, the process proceeds to step S5.
  • Step S3 In response to receiving the individual information, the processing unit 140 performs individual information post-reception processing. The details of this processing will be described later. After that, the process proceeds to step S4.
  • Step S4 The processing unit 140 performs first privilege-related processing. The details of this processing will be described later. After that, the process proceeds to step S5.
  • Step S5 The processing unit 140 determines whether or not the trigger information transmitted from the terminal device 600 has been received. If it is determined that it has been received, the process proceeds to step S6, and if not, the process proceeds to step S7.
  • Step S6 The processing unit 140 performs trigger information accumulation processing in response to acquisition of trigger information. The details of this processing will be described later. After that, the process proceeds to step S7.
  • Step S7 The processing unit 140 determines whether or not a request for information regarding the campaign has been received from the user. If it is determined that the request has been received, the process proceeds to step S8; otherwise, the process proceeds to step S9.
  • Step S8 The processing unit 140 performs guidance processing in response to a request from the user.
  • Guidance processing is performed as described above by the information output unit 151 and the guidance information output unit 153, for example. After that, the process proceeds to step S9.
  • Step S9 The processing unit 140 determines whether or not a request regarding the second privilege has been received from the user. If it is determined that the request has been accepted, the process proceeds to step S10; otherwise, the process proceeds to step S11.
  • Step S10 The processing unit 140 performs second privilege-related processing in response to a request from the user. The details of this processing will be described later. After that, the process proceeds to step S11.
  • Step S11 The processing unit 140 determines whether or not a request regarding the exercise of the privilege has been received from the user. If it is determined that the request has been received, the process proceeds to step S12; otherwise, the process proceeds to step S13.
  • Step S12 The processing unit 140 performs exercise processing in response to a request from the user. The details of this processing will be described later. After that, the process proceeds to step S13.
  • Step S13 The processing unit 140 determines whether or not it is time to set the second privilege of the predetermined campaign. For example, the processing unit 140 may determine that it is the set timing when a predetermined time has arrived. Further, for example, when the number of acquisitions of individual information related to a predetermined campaign reaches a predetermined number or more, it may be determined that it is the setting timing. If it is determined that it is the setting timing, the process proceeds to step S14, and if not, the series of processes is terminated.
  • Step S14 The processing unit 140 performs a second privilege setting process.
  • the second privilege setting process is performed by the second privilege setting unit 167 as described above, for example. After that, the series of processing ends.
  • This process is configured to be repeated periodically. Note that the order of each determination and the processing corresponding thereto is not limited to this.
  • FIG. 11 is a flowchart showing an example of post-receipt processing of individual information by the information processing apparatus 100.
  • FIG. 11 is a flowchart showing an example of post-receipt processing of individual information by the information processing apparatus 100.
  • Step S111 The processing unit 140 determines whether the received individual information is new (not yet acquired). If it is determined that the information is new as described above, the process proceeds to step S112. If not, the individual information post-receipt process is terminated and the process returns to the higher level process.
  • Step S112 The processing unit 140 acquires the individual information, associates it with the user identifier, and stores it in the user information storage unit 111 or the like.
  • Step S113 The processing unit 140 acquires status information related to acquisition or use of the product 10 corresponding to the individual information, corresponding to the individual information. For example, the position information or the like acquired when the individual information is acquired in the terminal device 600 is acquired as the situation information. Then, the acquired status information is associated with the user identifier and stored in the user information storage unit 111 or the like.
  • Step S114 The processing unit 140 performs point accumulation processing as described above.
  • Step S115 The processing unit 140 determines whether or not the user is in the second locked state. If it is determined that it is in the second locked state, the process proceeds to step S116, and if not, the individual information post-receipt process is terminated, and the process returns to the higher level process.
  • Step S116 The processing unit 140 releases the second lock state for the user. Thereafter, the individual information post-receipt process is terminated, and the process returns to the higher level process.
  • FIG. 12 is a flowchart showing an example of the first privilege-related processing of the information processing device 100.
  • Step S131 The processing unit 140 acquires the corresponding campaign information from the information stored in the campaign information storage unit 118 according to the acquisition result of the individual information. In other words, the processing unit 140 identifies the target campaign.
  • Step S132 Based on the acquired information, the processing unit 140 determines whether or not the first issue condition is satisfied. If it is determined that the first issue condition is satisfied, the process proceeds to step S133; otherwise, the process proceeds to step S134.
  • Step S133 The processing unit 140 performs first issue processing. After that, the first privilege-related processing is terminated, and the processing returns to the upper processing.
  • Step S134 The processing unit 140 determines whether or not the first issue condition was not satisfied because the condition regarding the trigger information was not satisfied. If it is determined that the condition regarding the trigger information is not satisfied, the process proceeds to step S135, and if it is determined otherwise, the first privilege-related process is terminated and the process returns to the higher level process.
  • Step S135) The processing unit 140 sets the user to the first lock state. This will let the user know that they need to look for and read the trigger information.
  • FIG. 13 is a flowchart showing an example of trigger information accumulation processing of the information processing apparatus 100.
  • Step S141 The processing unit 140 stores the acquired trigger information in the user information storage unit 111 or the like in association with the user identifier.
  • Step S142 The processing unit 140 determines whether the user who acquired the trigger information is a new user. If it is determined to be new, the process proceeds to step S143; otherwise, the process proceeds to step S145.
  • the processing unit 140 acquires user information about the user. For example, the processing unit 140 acquires the user information by receiving an information input operation by the user or by reading information from a medium on which the user information is written. The processing unit 140 stores the acquired user information in the user information storage unit 111 in association with the user identifier.
  • Step S144 The processing unit 140 sets the second lock state for the user. Thereby, the user can know that it is necessary to obtain the product 10 and read its individual information.
  • Step S145 The processing unit 140 determines whether or not the user is in the first lock state. If it is determined that it is in the first locked state, the process proceeds to step S146; otherwise, the individual information reception post-processing is terminated, and the process returns to the upper level.
  • Step S146 The processing unit 140 releases the first lock state for the user. Thereafter, the individual information post-receipt process is terminated, and the process returns to the higher level process.
  • FIG. 14 is a flowchart showing an example of the second privilege-related processing of the information processing device 100.
  • Step S151 Based on the information in the point information storage unit 112, the processing unit 140 acquires the point balance of the target user.
  • Step S152 The processing unit 140 acquires related campaign information based on the information in the campaign information storage unit 118 and the point balance.
  • Step S153 The processing unit 140 configures privilege presentation information using the acquired campaign information. Then, the configured privilege presentation information is output to the user. This allows the user to input instruction information.
  • Step S154 The processing unit 140 determines whether instruction information input by the user has been acquired. It waits until the instruction information is acquired, and when it is determined that the instruction information has been acquired, the process proceeds to the next step S155.
  • Step S155 The processing unit 140 determines whether or not the second issuance condition regarding the second privilege corresponding to the instruction information is satisfied. If it is determined that the second issuance condition is satisfied, the process proceeds to step S156; otherwise, the second privilege-related process is terminated and the process returns to the upper process.
  • Step S156 The processing unit 140 performs the second issuing process for the second privilege corresponding to the instruction information.
  • Step S157 The processing unit 140 subtracts a predetermined amount from the user's point balance in exchange for performing the second issuing process. That is, the processing unit 140 updates information stored in the point information storage unit 112 . After that, the second privilege-related processing is terminated, and the process returns to the higher level processing.
  • FIG. 15 is a flowchart showing an example of exercise processing of the information processing device 100.
  • FIG. 15 is a flowchart showing an example of exercise processing of the information processing device 100.
  • Step S171 As described above, the processing unit 140 searches the information stored in the issued privilege storage unit 113 for privilege information that can be exercised by the user.
  • Step S172 The processing unit 140 outputs exercisable privilege information to the user. This allows the user to check the privileges that can be exercised and to input exercise instructions.
  • Step S173 The processing unit 140 determines whether or not the exercise instruction input by the user has been acquired. It waits until the exercise instruction is acquired, and when it is determined that the exercise instruction has been acquired, the process proceeds to the next step S174.
  • Step S174 The processing unit 140 exercises the privilege specified by the exercise instruction.
  • Step S175 The processing unit 140 updates the information regarding the privilege in the information in the issued privilege storage unit as the privilege is exercised. That is, the processing unit 140 records that the privilege has been exercised. After that, the exercise process is terminated and the process returns to the higher level process.
  • the display unit 661 of the user's terminal device 600 displays a screen of an application for using the information processing device 100 to present information to the user and accept input of information from the user. is done. That is, the user can use the information processing device 100 while displaying various screens on the terminal device 600 . Screen transitions are controlled by the processing unit of the terminal device 600 and the processing unit 140 according to appropriate communication between the terminal device 600 and the information processing device 100, or user operations received by the reception unit of the terminal device 600. It is realized by performing actions. This can be done, for example, by providing a web page that can be displayed on the terminal device 600 by the information processing device 100 . Alternatively, the information processing apparatus 100 may transmit and receive information that can be handled by a predetermined application operating on the terminal device 600, such as a predetermined client application or an instant messaging service client application. Specific examples of typical display screens will be described below.
  • FIG. 16 is a diagram illustrating a specific example of the main screen C10 of the application running on the terminal device 600.
  • FIG. 16 is a diagram illustrating a specific example of the main screen C10 of the application running on the terminal device 600.
  • FIG. 16 shows an example of a state in which the main screen C10 is displayed on the display unit 661 of the terminal device 600 of the user.
  • a screen is, for example, a web page screen displayed by the web browser of the terminal device 600 based on the information transmitted from the first information processing device 100 .
  • the display method of the screen and the progress until the screen is displayed are not limited to this, and can be configured as appropriate.
  • the user is in a state of having logged in to the system for participating in the campaign by transmitting a predetermined user identifier or the like to the information processing apparatus 100, but the present invention is not limited to this.
  • the main screen C10 is a screen used by the user to enable each function of transmitting individual information and the like to the information processing apparatus 100 and issuing various instructions and requests.
  • the main screen C10 includes, for example, a first button C11 for transitioning to an acquisition screen C20 for acquiring individual information, trigger information, etc., and a point exchange screen C40 for confirming points and exchanging for a second privilege.
  • a second button C13 for transition, a third button C15 for transition to an exercise screen C50 for exercising a privilege, and the like are included.
  • FIG. 17 is a diagram explaining a specific example of the acquisition screen C20 for the application running on the terminal device 600.
  • FIG. FIG. 18 is a diagram illustrating a specific example of the post-acquisition screen C30 of the application running on the terminal device 600. As shown in FIG.
  • an acquisition interface C25 for reading individual information and trigger information using the camera function of the terminal device 600 is displayed.
  • the user can acquire the individual information and the trigger information by operating the acquisition interface C25 so that a graphic representing the individual information and the trigger information is entered and photographing.
  • the post-acquisition screen C30 can include, for example, information indicating that the user has obtained the first privilege through the first issuing process, information indicating that points have been obtained, and the like.
  • information indicating that the user has obtained the first privilege through the first issuing process information indicating that points have been obtained, and the like.
  • FIG. 19 is a diagram explaining a specific example of the point redemption screen C40 of the application running on the terminal device 600.
  • FIG. 19 is a diagram explaining a specific example of the point redemption screen C40 of the application running on the terminal device 600.
  • the point redemption screen C40 contains information indicating the second privilege that the user can redeem, displayed based on the privilege presentation information.
  • three types of prizes, an item code, a drink exchange coupon, and a special eco-bag, are shown as second benefits.
  • the balance of points owned by the user is shown as information. Item codes and drink exchange coupons can be exchanged within the point balance.
  • FIG. 20 is a diagram explaining a specific example of the exercise screen C50 of the application running on the terminal device 600.
  • FIG. 20 is a diagram explaining a specific example of the exercise screen C50 of the application running on the terminal device 600.
  • the exercise screen C50 includes information indicating exercisable rights output by the exercise processing unit 165 based on the information stored in the issued privilege storage unit 113.
  • the privilege of obtaining two item codes and a drink exchange coupon is shown as an exercisable right.
  • the user can transmit an exercise instruction to the information processing device 100 and exercise the right corresponding to the privilege information.
  • the user can acquire the first privilege and use it to acquire the second privilege. You can earn points. Therefore, it is possible to encourage the user's willingness to continue purchasing products. There is no need to use different forms of individual information depending on the campaign, and various sales promotion campaigns with different target users and different incentive contents and schemes can be run through the product 10 to which one individual information is attached. can be realized.
  • the points can be accumulated. It is possible to arouse the desire of the user to continuously purchase the product 10 in order to acquire the .
  • the privilege can be exercised at the timing desired by the user. Therefore, the user's motivation to purchase the product 10 in order to participate in the campaign or earn points can be increased.
  • the individual information and the distribution information are associated with each other, it is possible to adjust the content of the privilege provided to the user according to the user's product acquisition location. Therefore, it is possible to provide more attractive benefits to individual users, thereby further motivating users to continue purchasing products.
  • the processing in this embodiment may be realized by software. Then, this software may be distributed by software download or the like. Also, this software may be recorded on a recording medium such as a CD-ROM and distributed.
  • the software that implements the information processing apparatus 100 in the present embodiment is the following program. In other words, the program is executed by the computer of the information processing apparatus 100 that can access the point information storage section in which the user identifier that identifies the user and the point information related to the points given to the user are stored in association with each other.
  • an individual information acquisition unit that acquires individual information attached to each product in association with a user identifier, and a case where the individual information acquisition unit acquires the individual information , the first issue processing unit that issues the privilege information for exercising the right related to the first privilege in association with the user identifier corresponding to the individual information, and the individual information acquisition unit, when the individual information is acquired, the user and a point accumulation unit that accumulates in a point information storage unit, in association with a user identifier corresponding to individual information, point information relating to points to be given to the user.
  • each component may be configured by dedicated hardware, or components that can be implemented by software may be implemented by executing a program.
  • each component can be realized by reading and executing a software program recorded in a recording medium such as a hard disk or a semiconductor memory by a program execution unit such as a CPU.
  • the program execution unit may execute the program while accessing the storage unit or recording medium.
  • the program may be executed by being downloaded from a server or the like, or may be executed by reading a program recorded on a predetermined recording medium (for example, an optical disk, a magnetic disk, a semiconductor memory, etc.). good.
  • this program may be used as a program constituting a program product.
  • the number of computers that execute the program may be singular or plural. That is, centralized processing may be performed, or distributed processing may be performed.
  • the computer that executes the above program may be singular or plural. That is, centralized processing may be performed, or distributed processing may be performed.
  • two or more components present in one device may be physically realized in one medium.
  • each process may be implemented by centralized processing by a single device (system), or may be implemented by distributed processing by a plurality of devices. (In this case, it is possible to grasp the entire system composed of a plurality of devices that perform distributed processing as one "device").
  • information related to processing executed by each component for example, information received, acquired, selected, generated, transmitted, or received by each component
  • information such as thresholds, formulas, addresses, etc. used by each component in processing may be stored temporarily or for a long period of time in a recording medium (not shown), even if not specified in the above description.
  • each component or an accumulation section may accumulate information in the recording medium (not shown).
  • each component or a reading unit may read information from the recording medium (not shown).
  • the information used in each component etc. for example, information such as thresholds, addresses and various set values used in processing by each component may be changed by the user, the above The user may or may not be able to change such information as appropriate, even if not explicitly stated in the description.
  • the change is realized by, for example, a reception unit (not shown) that receives a change instruction from the user and a change unit (not shown) that changes the information according to the change instruction.
  • the reception of the change instruction by the reception unit (not shown) may be, for example, reception from an input device, reception of information transmitted via a communication line, or reception of information read from a predetermined recording medium. .
  • products include services for users, electronic contents (for example, information that enables you to appreciate music, images, books, etc., but not limited to these), and monetary value.
  • Intangibles such as data indicating points possessed, etc., may also be included.
  • the individual information is sent to the user accompanying the transaction of the product by the user, or the individual information is sent to the user in association with the user identifier of the user who made the transaction in response to the transaction of the product.
  • the information processing apparatus has the effect of being able to provide benefits to the user and to encourage the user's willingness to purchase products continuously. etc.

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