WO2023101135A1 - Point accumulation-based system and method for inducing product purchase - Google Patents

Abstract

The present invention relates to: a point accumulation-based system for inducing product purchase; and a method using same, wherein, when a consumer purchases an item from an affiliated store, points for the purchase are accumulated, and at the same time, the details of the purchase of the item are propagated to other consumers, and points are accumulated whenever the other consumers who have viewed the details purchase the same item at the affiliated store visited by the consumer. Consumers are thus actively induced to purchase products.

Description

Product purchase induction system and method based on point accumulation

According to the present invention, when a consumer purchases an item at an affiliated store, points are accumulated according to the purchase, and at the same time, the purchase details of the consumer's item are propagated to other consumers, so that other consumers who have read it receive the same item as the item they purchased at the affiliated store they visited. By allowing points to be accumulated every time you purchase, it not only actively induces consumers to purchase products, but also maximizes sales profits through discount pricing by paying a certain percentage of the margin amount of products sold to franchisees as points. It relates to a product purchase induction system and method based on point accumulation that achieves promotion of affiliated stores as well as lines.

In the early 2000s, as the number of Internet users increased rapidly, the purpose of the information provision business was to provide paid information to them, or to contact specific advertisements in the process of providing information instead of providing useful information for free. The number of websites aimed at earning business by receiving advertising fees from advertisers or simply for publicity and sales has increased markedly.

On the other hand, sites aiming for profit business through visits actively utilize a point accumulation system for purchasing products for users who visit the site, and when cyber points reach a predetermined target value, they are exchanged for goods or cash, so that visitors to the site User subscription was induced (see Patent Document 1).

This point accumulation system has a problem in that it is difficult to increase the number of members because it is possible to recognize the user only when the user visits the corresponding site.

In order to solve this problem, points are paid to online game users according to the degree of advertisement exposure on online games operated by game sites with a large number of concurrent users, and the paid points are linked to online/offline use. A system has been proposed (see Patent Document 2).

However, there is still a problem in that it is difficult to increase the number of members due to the harmful effect of reducing the game users' interest in the game due to the advertisement output.

Moreover, in the case of a store that sells goods offline, there is a problem in that such a service itself cannot be used.

In response, as part of an effort to increase customers at restaurants and stores offline, a service is being operated that accumulates a certain percentage of the purchase amount as points.

For example, a method of stamping and operating a paper and a method of issuing a discount coupon have been proposed, but there is also a problem in that if a consumer loses a discount coupon or a piece of paper on which a stamp is stamped, the use of the service itself is not possible. As an alternative to this, a method of registering the consumer's phone number in the store POS device, generating an identifier of the corresponding consumer, and then accumulating points whenever the corresponding consumer uses the store is newly proposed.

However, even in this conventional point accumulation method, since consumers use only the stores they use, the good benefits of providing points at the stores they use are not only notified to nearby acquaintances but cannot be notified to many and unspecified consumers. Even if it can guide other consumers, there is a problem in that there is no reason to promote the store you use to a large number of unspecified consumers because there is no benefit compensated for yourself.

As such, the online cyber store or offline store or customer expansion is still limited, and the problem has not been solved.

The present invention is to solve the above problems of the prior art, and an object of the present invention is to accumulate points according to the purchase when a consumer purchases an item at an affiliated store, and at the same time, his or her item purchase history is propagated to other consumers and viewed. Points are accumulated whenever another consumer purchases the same item as the item he or she purchased at the affiliated store they visited, thereby actively inducing purchases among consumers, as well as providing the affiliated store with a certain amount of margin on the item sold. It is an object of the present invention to provide a point accumulation-based product purchase induction system and method that not only maximizes sales profits through discount redemption by paying the percentage in points, but also achieves promotion of affiliated stores at the same time.

As a technical concept for achieving the present invention, the point accumulation-based product purchase induction system of the present invention purchases a product sold by an affiliated store and uses a payment card to request payment for the purchased product. a consumer terminal; It is operated by the merchant, and is recorded on the payment card in response to a payment request. Consumer identification information for identifying the consumer who purchased the product and payment company identification information for identifying the payment company performing the payment Extract, and collect the merchant identification information that identifies the merchant in the extracted payment company identification information and consumer identification information, product details information including the product name and price of the product purchased by the consumer, and process it into a product payment request signal , an affiliated store terminal that transmits the same; Point accumulation member store list information DB, which is a member store that accumulates points for consumers who purchase products among member stores, in which point accumulation member store personal information, including at least one of the company name, address, and contact information of the member store, is categorized by member store and stored and managed. and approve the product payment by referring to consumer identification information, affiliate store identification information, and product detail information among the information included in the product payment request signal transmitted from the affiliated store terminal, and information included in the product payment request signal Matching member store identification information with the point earning member store list information DB, extracting the matching point earning member store personal information if it exists, and identifying the consumer among the information included in the product payment request signal in the extracted point earning member store personal information a payment server that collects information and product detail information, processes it into a point accumulation request signal, and transmits it; Information registered by a member of a member of a point-saving member store, which is a member store that accumulates points for consumers who purchase products, and stores personal information of point-saving member stores, including at least one of the company name, address, and contact information of the point-saving member store, separated by point-earning member store Managed member registration member store information DB; and a member information DB storing and managing personal information of the consumer member, including contact information and residential address of the consumer terminal owned by the consumer member, as information registered by a consumer member who receives points when using a point-accumulating affiliated store. Among the information included in the point accumulation request signal transmitted from the payment server, the personal information of the points accumulation member store is matched with the member registration member store information DB to confirm the existence of the matched point accumulation member store personal information, and among the information included in the point accumulation request signal A point accumulation engine that matches consumer identification information with the member information DB and, if there is a matched consumer member, deducts some of the charging points held by the point accumulating member store and accumulates them in the accumulation points of the consumer member. Operation server; includes.

The point operation server includes a DB unit, wherein the DB unit includes a charging point information DB for each affiliated store in which the charging points charged by the affiliated store member at the time of membership registration are classified by affiliated store and stored and managed; When a consumer member purchases a product, a member-specific accumulation point information DB in which points accumulated and accumulated points transferred from a point-accumulating member store that sells the product is classified by member and stored and managed; A product list information DB for each member store in which sales product information, including product name, product unit price, and sales margin amount, which is the amount corresponding to the profit of the point-earning member store when the product is sold, is classified by product of the point-earning member store and stored and managed. The point accumulation engine checks the sales margin amount of the product by matching the member store identification information and product detail information among the information included in the point accumulation request signal with the product list information DB for each member store, and confirms the sales margin Calculate the accumulated amount by multiplying the point accumulation rate against the sales margin, which is a predetermined ratio by using the amount as a percentage, by the confirmed sales margin amount of the corresponding product, and the points corresponding to the calculated accumulated amount are stored in the charging point information DB for each member store. It performs a function of deducting the accumulated points from the accumulated points of the store and management member store, and controlling the accumulated points to be accumulated in the accumulated point information of the corresponding consumer member stored and managed in the accumulated point information DB for each member.

The DB unit includes a first-time purchaser information DB for each member store product, in which first purchaser identification information for each product for identifying a member consumer who first purchased a product sold by a member store for accumulation is classified and stored and managed for each member store for accumulation; wherein, when the point accumulation request signal is transmitted from the payment server, the point accrual engine matches the personal information and product detail information of the point accumulation member store among the information included in the point accumulation request signal with the first buyer information DB for each member store product. If there is no first purchaser of the corresponding product at a member store that earns points, the member consumer who purchased the product is the first purchaser in the first buyer information DB for each member store product, and the first purchaser identification information for each product is created, and then stored and managed by classifying it for each member store. perform a function

The member information DB further includes SNS accounts used by consumer members, and the point operation server further includes an SNS operation engine, wherein the SNS operation engine is among all consumer members stored and managed in the member information DB. Consumer members who have accumulated points based on the point accumulation ratio against sales margin are classified as former consumer members, and all remaining consumer members are classified as potential consumer members who induce purchases and then classified as potential consumer members stored and managed in the above member information DB. The SNS account of the registered consumer member, the location of the affiliated store where the former consumer member purchased the product, the location by administrative district, the name of the product that the former consumer member purchased, and the point accumulation rate compared to the sales margin accumulated by the former consumer member as a percentage of the item Product purchase inducement accumulation rate, which is the rate that is accumulated to all consumer members who induced purchase of products, and radio item purchase confirmation rate, which is the rate that will be accumulated when the current consumer purchases the goods that previous consumers have purchased at the affiliated store where the previous consumer purchased the product. , and generates and transmits information for inducing purchase of goods, including distribution points for each consumer expressed in point figures and all consumer identification codes for identifying all consumer members, and consumer terminals of consumer members classified as provisional consumer members , The product purchase induction information transmitted from the point operation server is output through the information output unit, and the consumer member classified as a provisional consumer member who has read the product purchase induction information purchases the product at the relevant point-accumulating affiliated store, and pays the price A member store terminal that requests payment for the purchased product using a payment card and is operated by the point-earning member store receives consumer identification information for identifying the consumer who purchased the product from the payment card in response to the payment request, and Extract payment company identification information that identifies the payment settlement company, and affiliate store identification information that identifies the merchant to the extracted payment company identification information and consumer identification information, product name and price of the product purchased by the consumer The product details information including the is collected, processed into a product payment request signal, and transmitted, and the payment server includes consumer identification information and member store identification information among the information included in the product payment request signal transmitted from the affiliated store terminal. and product details information, approve the payment for the product, and among the information included in the product payment request signal, match the member store identification information with the point accumulation member store list information DB, and if matching point accumulation member store personal information exists, this Extracts and collects consumer identification information and product detail information among the information included in the product payment request signal in the personal information of the extracted member store for point accumulation, processes it into a point accumulation request signal, transmits it, and accumulates points in the point operation server When the point accumulation request signal is transmitted from the payment server, the engine matches the personal information and product detail information of the point accumulation member store among the information included in the point accumulation request signal with the first buyer information DB for each member store product, and purchases the product. If there is a first-time purchaser, the consumer terminal of the consumer member classified as a potential consumer member who waits for points to be paid to the potential consumer member and requested payment for the product, sells the sales slip captured through the camera through SNS. Points are requested by transmitting image information and all consumer identification codes entered through the information input unit, and the SNS operation engine of the point operation server transmits the sales slip image information and all consumer identification codes from the potential consumer member, Recognizes the location of the points-earning member store by administrative district and the name of the purchased product from the sales slip image information, and notifies the recognized location of the point-earning member store by administrative district and the name of the purchased product and identification code of all consumers to the above point accumulation engine, and accumulates points Based on the location of the notified affiliate store by administrative district, the name of the purchased product and the identification code of all consumers, the engine purchase incentive accumulation rate of all consumers and the current consumer's purchase confirmation rate of potential consumers are expressed as points. Check the distribution points for each consumer, and based on the identified distribution points for each consumer, accumulate the corresponding points stored and managed in the recharge point information DB for each merchant. Deduct the distribution points for each consumer from the recharge points of the affiliate, and the deducted distribution points for each consumer It performs a function of controlling accumulation of accumulated point information of former consumers and potential consumers, which are stored and managed in the accumulation point information DB for each member, in a state where P is distributed in the accumulation ratio between former consumers and current consumers, which are potential consumers, respectively.

The SNS operating engine performs a function of controlling transmission of product purchase induction information only to potential consumer members located in the same administrative district as all consumer members among potential consumer members.

In the member information DB, the information for each administrative district that the consumer member wants to receive information for inducing product purchase, in which the desired region of interest is set for each administrative district, is classified by consumer member and stored and managed, and the SNS operation is performed. Engine purchases products that occur in the same administrative district as all consumer members by referring to the information for each administrative district desired to be received stored and managed in the member information DB along with potential consumer members located in the same administrative district as all consumer members among provisional consumer members. It performs a function of controlling so that information for inducing product purchase is transmitted through SNS to potential consumer members residing in other administrative districts who wish to receive information for induction.

The product list information DB for each member store includes inventory products that are left over after being sold among products sold at point-earning member stores, carryover products that are not sold in the year of production and are sold over to the following year, and promotional products for publicity as new products. For sales promotion products, information on the increase in the amount of sales margin, which is weighted on the sales margin accumulated by consumer members, is stored and managed in connection with products designated as sales promotion products. By matching member store identification information and product detail information with the product list information DB for each member store, and if there is information on increasing the sales margin amount linked to the product, the sales margin amount of the product is adjusted to the sales margin amount upward information, and the corresponding consumer member It performs a function of controlling the accumulated point information to be accumulated.

By using the point accumulation-based product purchase induction system of the present invention, when a consumer purchases an item at an affiliated store, points are accumulated according to the purchase and at the same time his/her purchase history is propagated to other consumers, so that other consumers who view it The process of accumulating points every time you purchase the same product as the product you purchased at the visited affiliate store includes requesting payment for the product purchased from the affiliate store using a payment card (S110); At the affiliated store terminal, extracting consumer identification information for identifying the consumer who purchased the product and payment company identification information for identifying the payment company that performs the payment, as recorded in the payment card by the payment request, The extracted payment company identification information and consumer identification information are combined with merchant identification information that identifies the merchant and product details information including the name and price of the product purchased by the consumer, processed into a product payment request signal, and transmitted. Step (S120) and; In the payment server, among the information included in the product payment request signal transmitted from the affiliated store terminal, the product payment is approved by referring to consumer identification information, affiliate store identification information, and product detail information, and included in the product payment request signal. Matching member store identification information among the acquired information with point accumulation member store list information DB to confirm whether matching point accumulation member store personal information exists (S130); In the payment server, if there is matching point-earning member store personal information, extract the matched point-earning member store personal information, and identify the consumer among the information included in the product payment request signal in the extracted point-earning member store personal information Collecting information and product detail information, processing them into a point accumulation request signal, and transmitting them (S140); In the point operation server, when a point accumulation request signal is transmitted from the payment server, the point accumulation engine is operated and points are earned by matching the personal information of member stores for point accumulation among the information included in the point accumulation request signal with the member registration member store information DB. After confirming that it is an affiliated store, matching the consumer identification information among the information included in the point accumulation request signal with the member information DB to confirm whether there is a matching consumer member (S150); In the point accumulation engine of the point operation server, if there is no matching consumer member, it ends, and if there is a matching consumer member, some of the charging points held by the point-earning member store are deducted, and this is converted into the accumulated points of the consumer member. It includes; step of accumulating (S160).

In the point accumulation engine of the point operation server, if there is no matching consumer member, it ends, and if there is a matching consumer member, some of the charging points held by the point earning member store are deducted, and this is used to accumulate the consumer member. In the step S160 of accumulating points, in the point accumulation engine of the point operation server, when a point accumulation request signal is transmitted from the payment server, the point accumulation member store personal information and product details information among the information included in the point accumulation request signal are transferred to the member store matching with the first purchaser information DB for each product and confirming whether there is a first purchaser of the corresponding product at a point accumulating member store (S161); In the point accumulation engine of the point operation server, if the first purchaser of the product does not exist, the member consumer who purchased the product is the first purchaser in the first purchaser information DB for each member store product, and the first purchaser identification information for each product is created and accumulated. Storing and managing by classification (S162); In the point accumulation engine of the point operation server, the sales margin amount of the product is checked by matching the member store identification information and product details information among the information included in the point accumulation request signal with the product list information DB for each member store, and the confirmed sales margin Calculate the accumulated amount by multiplying the point accumulation rate against the sales margin, which is a predetermined ratio by using the amount as a percentage, by the confirmed sales margin amount of the corresponding product, and the points corresponding to the calculated accumulated amount are stored in the charging point information DB for each member store. Deducting the points stored and managed from the charging points of the member store, and controlling the accumulated points to accumulate in the accumulated point information of the corresponding consumer member stored and managed in the member-specific accumulated point information DB (S163); Point accumulation-based product purchase induction method, characterized in that.

In the point accumulation engine of the point operation server, when a point accumulation request signal is transmitted from the payment server, among the information included in the point accumulation request signal, the point accumulation member store personal information and product detail information are matched with the first buyer information DB for each member store product. In step S161 of confirming whether there is a first purchaser of the corresponding product at the point accumulating affiliate store, in the point accumulation engine of the point operation server, if there is a first purchaser of the corresponding product, waiting for the accumulation of points to be paid to the corresponding consumer member step S164; In the consumer terminal operated by the member consumer who purchased the product, the sales slip image information of the product purchased through the camera was captured and entered through the information input unit to identify the consumer member who purchased the product immediately before. Step (S165) of requesting point accumulation by transmitting, through SNS, the consumer identification code immediately before; In the point operation server, when the sales slip image information and the previous consumer identification code are transmitted from the corresponding consumer member, the SNS operation engine is operated to recognize the location of the point-earning member store by administrative district and the name of the purchased product from the sales slip image information, Notifying the location of the recognized point-earning member store by administrative district, the name of the purchased product, and the previous consumer identification code to the point accumulation engine (S166); In the point accumulation engine of the point operation server, based on the location by administrative district of the notified member store and the name of the purchased product and the previous consumer identification code, the product purchase inducement accumulation rate of the consumer member who purchased the product immediately before and the corresponding product Confirmation of distribution points for each consumer expressed as point numbers for the confirmed accumulation rate of the currently purchased consumer member's purchase of radio items, and based on the confirmed distribution points for each consumer, charging of the member store that stores and manages the points stored in the charging point information DB for each member store. After deducting the distribution points for each consumer from the points, and distributing the deducted distribution points for each consumer as the accumulation ratio between the consumer member who purchased the product immediately before and the consumer member who currently purchased the product, the accumulated point information DB for each member It further includes a step of controlling accumulation of point information of the consumer member who purchased the product stored and managed immediately before and the point information of the consumer member who currently purchased the product (S167).

Subscribing as a member to a point operation server that guides consumers who purchase products to a purchase induction service that accumulates a certain percentage of the sales margin amount of the products they purchase as points to earn (S100); Step S100 of subscribing as a member to a point operation server that guides purchasing consumers to a purchase induction service that accumulates a certain percentage of the sales margin of the purchased product as points, checking whether a member who wants to join a point operation server that guides a purchase inducement service in which a certain percentage of the sales margin amount is accumulated as accumulated points is a consumer member or an affiliated store member (S101); If the member who wants to join the point operation server that guides consumers who purchase the above products to a purchase induction service that accumulates a certain percentage of the sales margin amount of the purchased product as points, is an affiliated store member, at the affiliated store terminal, sign up for membership When the personal information of a point-saving member store, which is a member store that accumulates points for consumers who purchase necessary items, is registered in the point operation server, including at least one of the company name, address, and contact information of the point-saving member store, the registered Storing and managing the personal information of point-earning member stores in the member registration member store information DB (S102); When the point operation server informs the merchant terminal of the charging of the charging point, which is the point accumulated by the consumer who purchases the product, the merchant terminal charges the charging point, and the point operation server stores the charging point information DB for each merchant as much as the charging point. Storing and managing the step (S103); When the point operation server informs the affiliated store terminal of the registration of sales product information, including the product name of the product sold by the affiliated store, the unit price of the product, and the amount of sales margin, which is the amount corresponding to the profit of the affiliated store that accumulates points when the product is sold, A step of registering sales product information for each product at the affiliate store terminal and storing and managing the registered sales product information in a product list information DB for each affiliate store in the point operation server (S104).

In the point accumulation-based product purchase induction method of the present invention, the point operation server operates the SNS operation engine, and among all consumer members stored and managed in the member information DB, the consumer members who have accumulated points at the point accumulation rate against the sales margin All consumer members are classified as former consumer members, and all other consumer members are classified as provisional consumer members who induce purchase, and all other consumer members are classified as provisional consumer members stored and managed in the member information DB. Product purchase, which is the rate accumulated for all consumer members who induced purchase of products, based on the location of a point-accumulating member store by administrative district, the name of the product purchased by all consumer members, and the point accumulation rate against the sales margin accumulated by all consumer members as a percentage Distribution points for each consumer and total generating and transmitting product purchase induction information including all consumer identification codes for identifying consumer members (S170); outputting information for inducing product purchase transmitted from the point operation server through an information output unit in a consumer terminal of a consumer member classified as a provisional consumer member (S180); A consumer member classified as a provisional consumer member who has read information for product purchase induction through the information output unit purchases the product at the relevant point-accumulating affiliated store and uses a payment card to request payment for the purchased product Step (S190) and; Consumer identification information for identifying a consumer who purchased a product from the payment card in response to a payment request at the affiliated store terminal operated by the relevant point-earning merchant and payment company identification information for identifying the payment company that performs payment is extracted, and the extracted payment company identification information and consumer identification information are processed into a product payment request signal by collecting merchant identification information that identifies the merchant and product detail information including the product name and price of the product purchased by the consumer. and transmitting it (S200); In the payment server, among the information included in the product payment request signal transmitted from the affiliated store terminal, the product payment is approved by referring to consumer identification information, affiliate store identification information, and product detail information, and included in the product payment request signal. Among the information, the member store identification information is matched with the point-earning member store list information DB, and if matching point-earning member store personal information exists, it is extracted, and the extracted point-saving member store personal information is included in the product payment request signal. Collecting consumer identification information and product details information, processing them into a point accumulation request signal, and transmitting them (S210); In the point operation server, when a point accumulation request signal is transmitted from the payment server, a point accumulation engine is operated to transfer the personal information and product detail information of the point accumulation member store among the information included in the point accumulation request signal to the first buyer information DB for each member store product. Matching with, confirming whether there is a first purchaser who purchased the product (S220); In the point accumulation engine of the point operation server, if the first purchaser who purchased the product does not exist, in the point accumulation engine of the point operation server, if the first purchaser of the product does not exist, corresponds to the first purchaser information DB for each member store product After creating the first purchaser identification information for each product with the member consumer who purchased the product as the first purchaser, it enters step S162 where it is stored and managed by classifying it by accrual member store. Waiting for accumulation of points to be paid (S230); In the consumer terminal of the consumer member classified as a provisional consumer member who requested payment for the product, the sales slip image information captured through the camera and the identification code of all consumers entered through the information input unit are transmitted through SNS to request point accumulation. Step (S240) and; In the SNS operation engine of the point operation server, when the sales slip image information and all consumer identification codes are transmitted from the potential consumer member, the sales slip image information recognizes the location of the point-earning affiliate store and the name of the purchased product by administrative district, and the recognized notifying the point accumulation engine of the locations of point-earning merchants by administrative districts, names of purchased products, and identification codes of all consumers (S250); In the point accumulation engine of the point operation server, based on the location of the notified member store by administrative district, the name of the purchased product, and the identification code of all consumers, the accumulation rate of all consumers inducing purchases and the purchase of radio items by the current consumer, the potential consumer, is confirmed. Check the distribution points for each consumer whose ratio is expressed as a point number, and based on the identified distribution points for each consumer, deduct the distribution points for each consumer from the charging points of the corresponding point-accumulating merchant stored and managed in the charging point information DB for each merchant, In the state in which the deducted distribution points for each consumer are distributed at the accumulation rate between former consumers and current consumers, which are potential consumers, it is controlled to be accumulated in the accumulation point information of former consumers and potential consumers, which are stored and managed in the accumulation point information DB for each member, respectively. It further includes; step (S260).

According to the present invention, when a consumer purchases an item at an affiliated store, points are accumulated according to the purchase, and at the same time, the purchase details of the consumer's item are propagated to other consumers, so that other consumers who have read it receive the same item as the item they purchased at the affiliated store they visited. By allowing points to be accumulated every time you purchase, it not only actively induces consumers to purchase products, but also maximizes sales profits through discount pricing by paying a certain percentage of the margin amount of products sold to franchisees as points. It has the effect of achieving not only line but also promotion of affiliated stores at the same time.

The present invention recognizes when there are products for which points have not been paid among products sold at affiliated stores that accumulate points, and allows more points to be paid to consumers who purchase products for which points have not been paid, thereby accumulating points. It also has the effect of maximizing the desire to purchase various types of products sold at affiliated stores.

In addition, the present invention has an effect of maximizing product propagation efficiency by disseminating SNS propagation of information providing purchase inducement of products sold at affiliated stores by limiting them to consumer members residing in the same administrative district as the affiliated stores.

In addition, the present invention has the effect of providing a viewing service of products sold in affiliated stores that provide product sales services in various areas located in the consumer member's residence as well as the work area where the consumer member works or the consumer member's main travel route. There is also

The present invention has the effect of improving the purchase desire of promotional products for publicity with inventory products, which are products sold at affiliated stores, which are leftover products, carryover products that are not sold in the year of production and are sold over to the following year, and new products. .

In addition, the present invention has an effect of recognizing an affiliated store visited by the consumer that does not accumulate points and guiding the corresponding affiliated store so that points can be accumulated.

1 is an overall configuration diagram showing a product purchase induction system based on point accumulation according to the present invention.

2 is a block diagram showing a consumer terminal among components constituting a product purchase induction system based on point accumulation according to the present invention;

3 is a block diagram showing a payment server among the components constituting the product purchase induction system based on point accumulation according to the present invention;

4 is a block diagram showing a point operation server among components constituting the product purchase induction system based on point accumulation according to the present invention.

5 to 9 show that when a consumer purchases a product at an affiliated store using the point accumulation-based product purchase induction system of the present invention, points are accumulated according to the purchase and at the same time the purchase history of the product is propagated to other consumers, A flow chart showing the process of earning points whenever another consumer purchases the same item as the item he/she purchased at the affiliated store he or she visited.

According to the present invention, when a consumer purchases an item at an affiliated store, points are accumulated according to the purchase, and at the same time, the purchase details of the consumer's item are propagated to other consumers, so that other consumers who have read it receive the same item as the item they purchased at the affiliated store they visited. By allowing points to be accumulated every time you purchase, it not only actively induces consumers to purchase products, but also maximizes sales profits through discount pricing by paying a certain percentage of the margin amount of products sold to franchisees as points. It relates to a point accumulation-based product purchase induction system and method that achieves not only lines but also promotion of affiliated stores at the same time. Purchases products sold by affiliated stores and pays for the purchased products using a payment card (101) A consumer terminal 100 possessed by a consumer requesting and; Operated by the affiliated store, recorded on the payment card 101 upon request for payment, consumer identification information for identifying the consumer who purchased the product, and payment company for identifying the payment company performing the payment Product payment request signal by extracting identification information, combining the extracted payment company identification information and consumer identification information with merchant identification information that identifies the merchant, product details information including the product name and price of the product purchased by the consumer An affiliated store terminal 200 that processes and transmits it; Point accumulation member store list information database in which personal information of point accumulation member stores including at least one of the trade name, address, and contact information of the point accumulation member store, which is a member store that accumulates points for consumers who purchase goods among member stores, is classified by member store and stored and managed ( 311), and among the information included in the product payment request signal transmitted from the affiliated store terminal 200, the product payment is approved by referring to consumer identification information, affiliated store identification information, and product detail information, and product payment Among the information included in the request signal, the member store identification information is matched with the point earning member store list information DB 311 to extract the matched point earning member store personal information if it exists, and the extracted point earning member store personal information is used to pay for the product A payment server 300 for collecting consumer identification information and product detail information among information included in the request signal, processing them into a point accumulation request signal, and transmitting the same; Information registered by a member of a member of a point-saving member store, which is a member store that accumulates points for consumers who purchase products, and stores personal information of point-saving member stores, including at least one of the company name, address, and contact information of the point-saving member store, separated by point-earning member store Managed member registration member store information DB (411); and member information DB 412 storing and managing consumer member personal information, including contact information and residence address of the consumer terminal 100 owned by the consumer member, as information registered by the consumer member who receives points when using the point accumulating member store. And, among the information included in the point accumulation request signal transmitted from the payment server 300, the point accumulation member store personal information is matched with the member registration member store information DB 411 to determine the existence of the matched point accumulation member store personal information. If there is a matching consumer member by matching the consumer identification information among the information included in the point accumulation request signal with the member information DB 412, some of the charging points held by the point accumulation member store are deducted, and this It is characterized by providing a system including a point operation server 400 consisting of; and a method using the same.

Prior to a detailed description of the configuration and operation of the embodiments of the present invention with reference to the accompanying drawings, the present invention may be subject to various changes and may have various forms, and the following embodiments describe the present invention in detail. It is only mentioned to do so, but it is not intended to limit the present invention to a specific form disclosed, and it should be understood to include all modifications, equivalents, or substitutes included in the spirit and scope of the present invention.

In addition, components in each drawing are exaggerated or simplified in size or thickness in consideration of convenience of understanding, etc., but the protection scope of the present invention should not be construed as being limited thereby, and perform the same function. If possible, the same reference numerals will be specified. In addition, the terms used in the present invention are only used to describe the following examples, and are not intended to limit the present invention, and singular expressions include plural expressions unless the context clearly dictates otherwise.

As shown in FIGS. 1 to 6, in the point accumulation-based product purchase induction system of the present invention, when a consumer purchases an item at an affiliated store, points are accumulated according to the purchase, and at the same time, the purchase history of the item is propagated to other consumers , Points are accumulated whenever another consumer who reads the store purchases the same item as the one he or she purchased at the affiliated store they visited, thereby actively inducing purchases among consumers and providing affiliates with the value of the item sold. It consists of a consumer terminal 100, an affiliated store terminal 200, a payment server 300, and a point operation server 400 so as to maximize sales profits through discounted sales by paying a certain percentage of the margin amount as points.

First, the consumer terminal 100 is a terminal member possessed by a consumer who purchases a product sold by an affiliated store and requests payment for the purchased product using a payment card 101 .

Here, the payment card 101 may use various cards such as a credit card or a cash card on which information necessary for payment is recorded.

In addition, the consumer terminal 100 allows consumers who purchase a product to input information necessary for membership in a purchase induction service that accumulates a certain percentage of the sales margin of the purchased product as points, social network service (hereinafter referred to as SNS). It is a terminal member that performs a viewing of information and a request for point accumulation to disseminate product purchases between consumers.

The consumer terminal 100 performing such functions includes an information input unit 110, an information output unit 120, an information storage unit 130, a camera 140, an information communication unit 150, and a control unit 160. It becomes.

First, the information input unit 110 inputs necessary information when registering as a member of a purchase induction service that accumulates a certain percentage of the sales margin amount of the purchased product as points for consumers who purchase the product, and purchases products between consumers through SNS. It is a member that controls the operation of the consumer terminal 100 for reading information for the propagation of and requesting points accumulation. The information input unit 110 may be configured by combining a key pad, a dome switch, a touch pad (static pressure/static), a jog wheel, and a jog switch.

The information output unit 120 inputs necessary information when subscribing to a purchase inducement service in which a certain percentage of the sales margin amount of the purchased product is accumulated as points for a consumer who purchases the product, and purchases products between consumers through SNS. As a member for outputting various information for viewing information for disseminating information and requesting points accumulation, it may be composed of a speaker and a display unit.

Here, in the case of the display unit, a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), a flexible display ( A variety of output members such as flexible display) and 3D display can be selectively applied.

The information storage unit 130 inputs necessary information when subscribing to a purchase inducement service in which a certain percentage of the sales margin amount of the purchased product is accumulated as points for consumers purchasing products, and purchases products between consumers through SNS. As a member for storing application programs and various data necessary for viewing information and requesting point accumulation for dissemination of information, flash memory type, hard disk type, and multimedia card micro type (multimedia card micro type), card-type memory (eg SD or XD memory, etc.), RAM (Random Access Memory, RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory, ROM), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk, optical disk may be made of one or a combination thereof.

The camera 140 reads the product-related information disseminated through SNS and then purchases the same product at the affiliated store where the previous consumer member purchased the product and requests point accumulation. A member for generating sales slip image information by photographing the recorded sales slip.

It is preferable that the camera 140 performing such a function has a resolution of 3 mega pixels or higher.

The information and communication unit 150 inputs necessary information when subscribing to a purchase inducement service in which a certain percentage of the sales margin amount of the purchased product is accumulated as points for a consumer purchasing a product, input of information necessary for membership, and purchase of goods between consumers through SNS. As a member that performs a communication interface function of transmitting and receiving various information necessary to view information for radio waves and request accumulation of points, a short-distance communication module and a wireless Internet communication module can be applied. First, the short-distance communication module can select and use any one of Bluetooth communication, infrared communication, visible light communication, human body communication or intermediate communication, Zigbee communication, NFC (Near Field Communication) communication, and RFID (Radio Frequency IDentification) communication. And, the wireless Internet communication module is a communication interface member used for data communication with the point operation server 400 to be described later.

The control unit 160 is a member that performs a function of controlling the overall operation of the consumer terminal 100 .

Types of consumer terminals 100 that perform such functions include palmtops, PDAs (Personal Digital Assistants), communication terminal devices such as Internet-accessible smartphones, portable multimedia players (PMPs), or UMPCs. (Ultra-mobile PC) and MID (Mobile Internet Device).

The affiliated store terminal 200 is operated by the affiliated store, and is recorded in the payment card 101 in response to a payment request, consumer identification information for identifying the consumer who purchased the product, and payment company that performs payment extracts the payment company identification information that identifies the payment company, and collects the extracted payment company identification information and consumer identification information, the merchant identification information that identifies the merchant, and product detail information including the product name and price of the product purchased by the consumer It is a member that processes and transmits the product price payment request signal. On the other hand, payment is performed according to the request of the consumer, such as credit card payment or cash payment.

It is preferable to use a POS (point of sales) terminal as the affiliated store terminal 200 that performs such functions. For that reason, data on product names or prices at the time of sale are collected at retail stores, supermarkets, large stores, etc. As a device for storing, storing, and transmitting, it not only settles the sales amount, but also collects and processes various information and data necessary for retail management, so it is mainly used in most large stores such as E-Mart and Homeplus.

In particular, if POS terminals are used, not only can the sales flow of products sold in large stores be identified by unit item, but also sales trends and time zones for new products and promotional products, products with sluggish sales, sales trends with similar or competitive products, etc. Since information can be identified in detail, registration of product list information for each affiliated store including the margin amount for each product can be conveniently performed.

The payment server 300 includes a DB unit 310, and in the DB unit 310, at least one of the trade name, address, and contact information of a member store that accumulates points, which is a member store that accumulates points for consumers who purchase products among member stores. Point accumulation member store list information DB 311 in which personal information of point accumulation member stores including one is classified and stored and managed for each member store is provided, so that among the information included in the product payment request signal transmitted from the member store terminal 200 Approve product payment by referring to consumer identification information, affiliated store identification information, and product details information, and among the information included in the product payment request signal, match the affiliated store identification information with the point-accumulating affiliated store list information DB 311 for matching If there is personal information on point-earning member stores, it is extracted, and consumer identification information and product details information among the information included in the product payment request signal are combined with the extracted point-earning member store personal information to process them into point accumulation request signals, It is the member that transmits it.

The payment server 300 performing such functions includes a credit card company server according to credit card payment and a cash receipt server issuing a cash receipt according to cash payment.

The point operation server 400 is information registered by a member of a point-saving member store, and personal information of a point-saving member store that includes at least one of the company name, address, and contact information of a member store that accumulates points for consumers who purchase products. Information registered by member registration member store information DB 411 classified and stored and managed by point earning member store and consumer member who receives points when using point earning member store, contact information and residential address of consumer terminal 100 owned by consumer member A member information DB 412 in which personal information of consumer members including personal information is stored and managed, and among the information included in the point accumulation request signal transmitted from the payment server 300, personal information of member stores for point accumulation is registered as a member. Merchant information DB 411 is matched to confirm the existence of matched member store personal information for point accumulation, and among the information included in the point accumulation request signal, the consumer identification information is matched with the member information DB 412 to match the consumer member. , a point accumulating engine 420 that deducts some of the charged points held by the point earning member store and accumulates them in the accrued points of the consumer member;

On the other hand, the point operation server 400 includes a DB unit 410 in which the above-mentioned member registration member store information DB 411 and member information DB 412 are provided.

In addition, in the DB unit 410, the charging point information DB 413 for each affiliate store stores and manages the charging points charged by the affiliated store member at the time of membership registration, and stores and manages the charging points charged by the affiliated store member when purchasing a product from the affiliate store that stores the product. Point information DB (414) for each member in which accumulated point information on which points are accumulated is stored and managed by member, product name, product unit price, and sales, which are the amount corresponding to the profit of the point-earning member store when the product is sold A product list information DB 415 for each member store is further provided, in which sales product information including the margin amount is classified and stored for each product of the point-earning member store.

Through this, the point accumulation engine 420 matches the member store identification information and product detail information among the information included in the point accumulation request signal with the product list information DB 415 for each member store to confirm the sales margin amount of the product, and Calculate the accumulated amount by multiplying the confirmed sales margin amount as a percentage by the point accumulation rate against the sales margin, which is a predetermined ratio, by the confirmed sales margin amount of the corresponding product, and charge points corresponding to the calculated accumulated amount for each member store It is deducted from the recharge points of the corresponding point accumulating member store stored and managed in the point information DB (413), and the deducted points are stored and managed in the accrued point information DB (414) for each member. perform the function of

In addition, in the point accumulation-based product purchase induction system of the present invention, if there are products for which points have not been paid among the products sold at affiliated stores that accumulate points, it recognizes that there are products for which points have not been paid, so that consumers who purchase products for which points are not paid are more By providing a large number of points, it provides an advantage of maximizing the desire to purchase various types of products sold at affiliated stores that accumulate points.

To this end, in the DB unit 410 of the point operation server 400, the first purchaser identification information for each product that identifies the member consumer who first purchased the product sold by the accumulation member store is classified by accumulation member store, and the first buyer information for each member store product that is stored and managed DB 416 is further provided.

Through this, when the point accumulation request signal is transmitted from the payment server 300, the point accumulation engine 420 converts the point accumulation member store personal information and product detail information among the information included in the point accumulation request signal into first purchaser information for each member store product. If there is no first purchaser of the product at the member store that accumulates points by matching with the DB 416, the member consumer who purchased the product in the first buyer information DB 416 for each member store product is the first purchaser, and the first purchaser identification information for each product is created. After that, it performs the function of storing and managing by classifying it for each member store.

In addition, when a consumer purchases an item from an affiliated store, points for the purchase are accumulated and at the same time, the purchase history of the customer's item is propagated to other consumers, so that other consumers who read it can purchase the same item as the item they purchased at the affiliated store they visited. The member information DB 412 further includes an SNS account used by the consumer member, and the point operation server 400 further includes an SNS operation engine 430 so that points are accumulated each time.

Through this, the SNS operation engine 430 classifies consumer members who have accumulated points as a percentage of point accumulation against sales margin among all consumer members stored and managed in the member information DB 412 as all consumer members, and all remaining consumer members. is the SNS account of a consumer member classified as a provisional consumer member that is stored and managed in the member information DB 412 after being classified as a provisional consumer member who induces purchase. The product purchase inducement accumulation rate, which is the rate that is accumulated to all consumer members who induced the purchase of products, based on the location of each consumer, the name of the product purchased by all consumer members, and the point accumulation rate against the sales margin accumulated by all consumer members as a percentage All consumers who identify distribution points for each consumer and all consumer members who categorize the products induced to purchase by the fixed accumulation rate for purchase of radio items, which is the rate to be accumulated when the current consumer purchases at the affiliate store where the previous consumer purchased, and this is expressed as a point number Generates and transmits product purchase inducement information including an identification code.

Thereafter, the consumer terminal 100 of the consumer member classified as a provisional consumer member outputs the product purchase inducement information transmitted from the point operation server 400 through the information output unit 120 .

Thereafter, the consumer member classified as a provisional consumer member who has read the information for inducing product purchase purchases the corresponding product at the relevant point accumulating member store and requests payment for the purchased product using the payment card 101 .

Thereafter, the affiliated store terminal 200 operated by the corresponding point-accumulating affiliated store provides consumer identification information for identifying the consumer who purchased the product from the payment card 101 in response to the payment request and the payment company that performs the payment. By extracting payment company identification information, and by combining the extracted payment company identification information and consumer identification information with merchant identification information that identifies merchants and product detail information including product names and prices of products purchased by consumers, It is processed into a product payment request signal and transmitted.

Thereafter, the payment server 300 refers to consumer identification information, affiliated store identification information, and product detail information among information included in the product payment request signal transmitted from the affiliated store terminal 200, and approves product payment, Among the information included in the product payment request signal, the member store identification information is matched with the point accumulation member store list information DB 311, and if there is matching point accumulation member store personal information, it is extracted, and the extracted point accumulation member store personal information Among the information included in the product payment request signal, consumer identification information and product detail information are collected, processed into a point accumulation request signal, and transmitted.

Thereafter, when the point accumulation engine 420 of the point operation server 400 transmits a point accumulation request signal from the payment server 300, the point accumulation member store personal information and product detail information among the information included in the point accumulation request signal is matched with the first buyer information DB 416 for each member store product, and if there is a first purchaser who has purchased the product, points to be paid to the potential consumer member are waited for.

Thereafter, the consumer terminal 100 of the consumer member classified as a provisional consumer member who requested payment for the product uses SNS, the sales slip image information photographed through the camera 140, and the information entered through the information input unit 110. Send a consumer identification code to request point accumulation.

Thereafter, the SNS operation engine 430 of the point operation server 400 transmits the sales slip image information and all consumer identification codes from the potential consumer member, the location of the affiliated store by administrative district and the name of the purchased product from the sales slip image information , and notifies the location of the recognized point-earning member store by administrative district, the name of the purchased product, and the identification code of all consumers to the point accumulation engine 420.

Thereafter, the point accumulating engine 420 calculates the accrual rate of all consumers inducing product purchases and the current consumer, a potential consumer, based on the location of the notified point accumulating affiliate store by administrative district, the name of the purchased product, and the identification code of all consumers. The distribution points for each consumer whose ratio is expressed as a point number are checked, and based on the confirmed distribution points for each consumer, the distribution points for each consumer are deducted from the charging points of the member store for the point accumulation stored and managed in the charging point information DB (413) for each merchant. and the accumulated points of the current consumers, the former consumers and the potential consumers, stored and managed in the accumulation point information DB 414 for each member, in a state where the deducted distribution points for each consumer are distributed at the accumulation rate between the former consumers and the current consumers, the potential consumers. It performs the function of controlling each information to be accumulated.

In addition, the SNS operating engine 430 is a provisional consumer member located in the same administrative district as all consumer members among potential consumer members based on the address of the consumer member stored and managed in the member information DB 412 to maximize the efficiency of product propagation. It performs a function of controlling so that information for product purchase induction is transmitted only to the user.

In addition, the SNS operation engine 430 is not only the residence of the consumer member, but also the work area where the consumer member works or various regions located on the route where the consumer member usually moves. In order to provide information, in the member information DB 412, information by administrative district desired to be received by administrative district, which is an area of interest in which consumer members wish to receive information for inducing product purchase, is classified and stored by consumer member. managed

Through this, the SNS operation engine 430 refers to the information for each administrative district desired to receive information stored and managed in the member information DB 412 together with the potential consumer members located in the same administrative district as all consumer members among the potential consumer members, and all consumers. It performs a function of controlling the transmission of product purchase inducement information through SNS to potential consumer members residing in other administrative districts who wish to receive product purchase inducement information generated in the same administrative district as the member.

In addition, in the point accumulation-based product purchase induction system of the present invention, among the products sold at affiliated stores, inventory products that are leftover products, carryover products that are not sold in the year of production and sold over to the following year, and new products for publicity Provides an advantage that enhances the purchase desire of the product.

To this end, in the product list information DB 415 for each affiliated store, among the products sold at point-accumulating affiliated stores, inventory products, which are products that remain after being sold, carryover products that are not sold in the year of production and are sold over to the following year, and new products for publicity. Sales promotion products, including promotional products, store and manage information on the increase in the amount of sales margin, which is weighted on the sales margin accumulated by consumer members, in association with products designated as sales promotion products.

Through this, the point accumulation engine 420 matches the member store identification information and product detail information among the information included in the point accumulation request signal with the product list information DB 415 for each member store, and information on increasing the sales margin amount associated with the product. If exists, the function of adjusting the sales margin amount of the corresponding product with the sales margin amount upward information is performed to control accumulated point information for the corresponding consumer member.

Using the product purchase induction system based on point accumulation of the present invention configured as described above, when a consumer purchases an item at an affiliated store, points are accumulated according to the purchase, and at the same time, the purchase history of the product is propagated to other consumers and viewed. A process in which points are accumulated whenever another consumer purchases the same product as the product he or she purchased at an affiliated store he or she visits will be described with reference to FIGS. 5 to 9 .

First, a consumer must sign up (S100) as a member of the point operation server 400, which guides a purchase inducement service in which a certain percentage of the sales margin amount of the purchased product is accumulated as accumulated points to consumers who purchase the product.

Accordingly, it is determined whether the member who wants to join the point operation server 400, which guides the consumer purchasing the product to the purchase induction service that accumulates a certain percentage of the sales margin of the purchased product as points, is a consumer member or an affiliated store member. After confirming (S101), the member who wants to join the point operation server 400, which guides the consumer purchasing the product to the purchase induction service that accumulates a certain percentage of the sales margin amount of the purchased product as points, is an affiliated store member. In this case, in the affiliated store terminal 200, the points operation server (point operation server ( 400) to register.

The point operation server 400 stores and manages the registered member store personal information in the member registered affiliate store information DB 411 (S102).

Thereafter, the point operation server 400 informs the affiliated store terminal 200 of the charging of the charging point, which is the point accumulated by the consumer purchasing the product.

Thereafter, the affiliated store terminal 200 recharges the charging points, and stores and manages the charging point information DB 413 for each affiliated store in the point operation server 400 as many as the charging points (S103). Here, the charging point can be charged using a facsimile or a wired/wireless phone together with the affiliated store terminal 200 .

Thereafter, the point operation server 400 registers sales product information including the product name of the product sold by the affiliate store, the unit price of the product, and the sales margin amount corresponding to the profit of the affiliate store that accumulates points when the product is sold. (200).

After that, the affiliated store terminal 200 registers sales product information for each product. Here, product registration can be registered using a facsimile together with the affiliated store terminal 200 .

Thereafter, the point operation server 400 stores and manages the registered sales product information in the product list information DB 415 for each affiliated store (S104).

In addition, if the member who wants to join the point operation server 400, which guides the consumer purchasing the product to a purchase induction service that accumulates a certain percentage of the sales margin of the purchased product as points, is a consumer member, the consumer terminal In step 100, personal information of the consumer member, including the contact information and residential address of the consumer member necessary for membership registration, is registered in the point operation server 400.

Thereafter, the point operation server 400 stores and manages the registered consumer member personal information in the member information DB 412 (S105), thereby completing membership registration.

In this way, a consumer member who is a consumer who has completed member registration visits an affiliated store where points can be accumulated, and if there is a product to purchase, uses the payment card 101 to request payment for the product purchased from the affiliated store (S110) do.

Thereafter, in the affiliated store terminal 200, as recorded in the payment card 101 by the payment request, the consumer identification information for identifying the consumer who purchased the product and the payment for identifying the payment company performing the payment Payment for the product by extracting payment company identification information and combining the extracted payment company identification information and consumer identification information with member store identification information that identifies the merchant and product detail information including the product name and price of the product purchased by the consumer It is processed into a request signal and transmitted (S120).

Thereafter, the payment server 300 refers to consumer identification information, affiliate store identification information, and product detail information among information included in the product payment request signal transmitted from the affiliated store terminal 200, and approves the product payment. , Among the information included in the product payment request signal, the member store identification information is matched with the point accumulation member store list information DB 311 to confirm whether there is matching point accumulation member store personal information (S130), and the payment server 300 , If there is matching point-earning member store personal information, the matching point-saving member store personal information is extracted, and the extracted point-saving member store personal information includes consumer identification information and product details among the information included in the product payment request signal. The information is collected, processed into a point accumulation request signal, and transmitted (S140).

Thereafter, in the point operation server 400, when the point accumulation request signal is transmitted from the payment server 300, the point accumulation engine 420 is operated, and among the information included in the point accumulation request signal, personal information of the member store for point accumulation After confirming that it is a member store for point accumulation by matching it with the member registration member store information DB (411), it is confirmed that there is a matching consumer member by matching consumer identification information among the information included in the point accumulation request signal with the member information DB (412) (S150 ), in the point accumulation engine 420 of the point operation server 400, if there is no matching consumer member, it ends, and if there is a matching consumer member, some of the charging points held by the point earning affiliate It is deducted and accumulated in the points of the consumer member (S160).

On the other hand, in the payment server 300, among the information included in the product payment request signal transmitted from the affiliated store terminal 200, with reference to consumer identification information, affiliated store identification information, and product detail information, approve the product payment , Among the information included in the product payment request signal, the member store identification information is matched with the point accumulation member store list information DB 311 to confirm whether there is matching point accumulation member store personal information (S130), the member store visited by the consumer If it is an affiliate store that does not accumulate points, it is possible to recognize this and provide an advantage of guiding the corresponding affiliate store so that points can be accumulated.

To this end, the payment server 300 extracts member store identification information from the information included in the product payment request signal when there is no matched point-earning member store personal information, and unsubscribes including the extracted member store identification information. It is processed into an affiliated store guide signal and transmitted (S131).

Thereafter, the point operation server 400 operates the point accumulation engine 420 when an unsubscribed affiliated store information signal is transmitted from the payment server 300 to provide consumers who purchase the product with the amount of sales margin of the purchased product. Create membership registration guide information that guides membership registration of a purchase induction service that accumulates a certain percentage as points, and refer to the merchant identification information included in the non-registered merchant guide signal to send the generated membership registration guide information to the corresponding merchant terminal (200) to perform a process of guiding membership registration (S132).

And, in the point accumulation engine 420 of the point operation server 400, if there is no matching consumer member, it ends, and if there is a matching consumer member, some of the charging points held by the point accumulation member store are deducted. , The detailed process of accumulating it (S160) in the accumulation points of the consumer member is as follows.

First, in the point accumulation engine 420 of the point operation server 400, when a point accumulation request signal is transmitted from the payment server 300, among the information included in the point accumulation request signal, personal information and product details of point accumulation member stores The information is matched with the first buyer information DB (416) for each member store product to check whether there is a first purchaser for the product at the point accumulating member store (S161), and if there is no first purchaser for the product, first purchaser information DB (416 ), the first purchaser identification information for each product is created with the member consumer who purchased the product as the first purchaser, and then it is stored and managed (S162) by classifying it for each member store.

Thereafter, in the point accumulation engine 420 of the point operation server 400, the member store identification information and product detail information among the information included in the point accumulation request signal are matched with the product list information DB 415 for each member store to sell the product The margin amount is confirmed, and the accumulated amount is calculated by multiplying the confirmed sales margin amount as a percentage by the point accumulation rate against the sales margin, which is a pre-specified ratio, by the confirmed sales margin amount of the corresponding product. Corresponding points are deducted from the charging points of the point-earning member stores stored and managed in the member store-specific charging point information DB 413, and the deducted points are stored and managed in the member-specific accumulated point information DB 414. It performs a function of controlling (S163) to be accumulated in accumulated point information.

In addition, in the point accumulation engine 420 of the point operation server 400, when a point accumulation request signal is transmitted from the payment server 300, among the information included in the point accumulation request signal, personal information of point accumulation member stores and In the process of matching the product details information with the first buyer information DB (416) for each product of the member store to confirm whether there is a first purchaser of the product at the member store (S161), if there is a first purchaser of the product, payment is made to the corresponding consumer member Waiting for accumulation of points to be made (S164).

Thereafter, in the consumer terminal 100 operated by the member consumer who purchased the product, the sales slip image information obtained by photographing the sales slip of the product purchased through the camera 140 is input through the information input unit 110. The previous consumer identification code for identifying the consumer member who purchased the product immediately before is transmitted through the SNS to request point accumulation (S165).

Thereafter, in the point operation server 400, when the sales slip image information and the immediately preceding consumer identification code are transmitted from the corresponding consumer member, the SNS operation engine 430 is operated, and the location of the affiliate store by administrative district for point accumulation in the sales slip image information And the purchased product name is recognized, and the location of the recognized member store for point accumulation by administrative district, the purchased product name, and the previous consumer identification code are notified to the point accumulation engine 420 (S166).

After that, in the point accumulation engine 420 of the point operation server 400, based on the location of the notified member store by administrative district and the name of the purchased product and the previous consumer identification code, the consumer member who purchased the product immediately before purchasing the product Check distribution points for each consumer expressed as point numbers for the induced accumulation rate and the confirmation accumulation rate for the purchase of radio items of the consumer member who has currently purchased the product, and based on the confirmed distribution points for each consumer, the charging point information DB (413) for each member store The amount of distribution points for each consumer is deducted from the charging points of the member store, and the deducted distribution points for each consumer are accumulated as the accumulation ratio between the consumer member who purchased the product immediately before and the consumer member who currently purchased the product. In the distributed state, a function of controlling (S167) accumulation of accumulated point information of the consumer member who purchased the corresponding product stored and managed in the accumulated point information DB 414 for each member immediately before and the consumer member who currently purchased the corresponding product carry out

The point operation server 400, which has performed point accumulation, operates the SNS operation engine 430, and among all consumer members stored and managed in the member information DB 412, the consumer members who have accumulated points at the point accumulation rate against the sales margin All consumer members are classified as former consumer members, and all other consumer members are classified as provisional consumer members who induce purchase, and then classified as provisional consumer members stored and managed in the member information DB (412). The ratio of accumulated points to all consumer members who induced purchase of products based on the location of the member store where the product was purchased by administrative district, the name of the product purchased by the former consumer member, and the point accumulation ratio compared to the sales margin accumulated by the former consumer member as a percentage Divided into the accumulation rate for inducing purchases of products that have been induced by all consumers and the rate of accumulation that will be accumulated when the current consumer purchases the products that were induced to purchase by the previous consumers at the affiliated store where the former consumers purchased them Product purchase inducement information including points and all consumer identification codes for identifying all consumer members is generated and transmitted (S170).

At this time, the SNS operation engine 430 controls so that product purchase induction information is transmitted only to potential consumer members located in the same administrative district as all consumer members among potential consumer members.

In addition, the SNS operation engine 430 refers to the information for each administrative district desired to receive information stored and managed in the member information DB 412 together with the potential consumer members located in the same administrative district as all consumer members among the potential consumer members. The information for inducing product purchase is transmitted through SNS to potential consumer members residing in other administrative districts who wish to receive information for inducing product purchase occurring in the same administrative district.

Then, in the consumer terminal 100 of the consumer member classified as a provisional consumer member, the product purchase induction information transmitted from the point operation server 400 is output through the information output unit 120 (S180).

And, through the information output unit 120, a consumer member classified as a provisional consumer member who has read the product purchase induction information purchases the corresponding product at the point-accumulating member store, uses the payment card 101, and purchases the product. A payment for a product is requested (S190).

Thereafter, in the affiliated store terminal 200 operated by the corresponding point-accumulating affiliated store, the customer identification information for identifying the consumer who purchased the product from the payment card 101 in response to the payment request and the payment company that performs the payment extracts the payment company identification information that identifies the payment company, and collects the extracted payment company identification information and consumer identification information, the merchant identification information that identifies the merchant, and product detail information including the product name and price of the product purchased by the consumer Then, it is processed into a product payment request signal and transmitted (S200).

Thereafter, the payment server 300 refers to consumer identification information, affiliate store identification information, and product detail information among information included in the product payment request signal transmitted from the affiliated store terminal 200, and approves the product payment. Among the information included in the product payment request signal, the member store identification information is matched with the point accumulation member store list information DB 311 to extract the matching point accumulation member store personal information if it exists, and the extracted point accumulation member store personal information Among the information included in the product payment request signal, consumer identification information and product detail information are collected, processed into a point accumulation request signal, and transmitted (S210).

Thereafter, in the point operation server 400, when the point accumulation request signal is transmitted from the payment server 300, the point accumulation engine 420 is operated, and among the information included in the point accumulation request signal, personal information of the member store for point accumulation and product details information is matched with the first purchaser information DB (416) for each member store product to check whether there is a first purchaser who purchased the product (S220), and if there is no first purchaser who purchased the product, the above points are operated In the point accumulation engine 420 of the server 400, if the first purchaser of the product does not exist, first purchaser identification information for each product with the member consumer who purchased the product in the first purchaser information DB 416 for each member store product as the first purchaser After generating, it enters step S162 where it is stored and managed by classifying it for each affiliate store, and if there is a first purchaser who has purchased the product, it waits for points to be paid to the potential consumer source (S230).

Thereafter, in the consumer terminal 100 of the consumer member classified as a provisional consumer member who requested payment for the product, the sales slip image information photographed through the camera 140 and the information entered through the information input unit 110 through SNS Sends the former consumer identification code to request point accumulation (S240).

Then, in the SNS operation engine 430 of the point operation server 400, when the sales slip image information and all consumer identification codes are transmitted from the potential consumer member, the location and purchase by administrative district of the affiliated store earning points from the sales slip image information The product name is recognized, and the location of the recognized point-earning member store by administrative district, the purchased product name, and all consumer identification codes are notified to the point accumulation engine 420 (S250).

Thereafter, in the point accumulation engine 420 of the point operation server 400, based on the location of the notified member store by administrative district, the name of the purchased product and the identification code of all consumers, the purchase inducement accumulation rate of all consumers and potential consumers Confirmation of the distribution points for each consumer in which the current consumer's purchase confirmation accumulation rate is expressed as a point number, and based on the confirmed distribution points for each consumer, charging of the member store that stores and manages the points stored in the charging point information DB (413) for each member store In a state where the distribution points for each consumer are deducted from the points, and the distribution points for each consumer that have been deducted are distributed as the accumulation ratio between all consumers and potential consumers, current consumers, all consumers stored and managed in the accumulation point information DB 414 for each member It performs a function of controlling (S260) to accumulate point information of the current consumer, the potential consumer, respectively.

On the other hand, the point accumulation engine 420 matches the member store identification information and product detail information among the information included in the point accumulation request signal with the product list information DB 415 for each member store, so that sales margin amount upward information associated with the product is If it exists, the sales margin amount of the corresponding product is adjusted with the sales margin amount upward information so that the accumulated point information is accumulated for the corresponding consumer member.

In the above description, the present invention has been shown and described in relation to specific embodiments, but it is common knowledge in the art that various modifications and changes are possible without departing from the spirit and scope of the invention indicated by the claims. Anyone who has it will be able to easily understand.

Point accumulation-based product purchase induction system and method of the present invention, when a consumer purchases an item at an affiliated store, accumulates points according to the purchase and at the same time propagates his/her purchase history to other consumers, so that other consumers who view it Points are accumulated every time you purchase the same item as the one you purchased at the affiliated store you visit, which not only actively encourages consumers to purchase products, but also provides the affiliated store with a certain percentage of the margin amount of the item sold as points. By doing so, it not only maximizes sales profits through exclusivity, but also achieves publicity of affiliated stores at the same time, and points are paid by recognizing that there are products for which points have not been paid among the products sold at affiliated stores that accumulate points. By providing more points to consumers who purchase products that have not been purchased, it maximizes the desire to purchase various types of products sold at affiliated stores that accumulate points, and provides information that induces purchase of products sold at affiliated stores. By limiting SNS transmission to consumer members residing in the same administrative district as the affiliated store, product propagation efficiency is maximized, and not only in the consumer member's residence, but also in the work area where the consumer member works or the route where the consumer member usually moves. It provides a browsing service for products sold at affiliated stores that provide product sales services in various areas where they are located, and among the products sold at affiliated stores, inventory products that are left after being sold, products that are not sold in the year of production and are sold over to the following year It enhances the desire to purchase promotional products for promotion with carryover products and new products, and if the affiliate store visited by the consumer does not accumulate points, it recognizes this and informs the affiliate store so that points can be accumulated. do.

Claims (16)

1. a consumer terminal 100 possessed by a consumer who purchases a product sold by an affiliated store and requests payment for the purchased product using a payment card 101;

   Operated by the affiliated store, recorded on the payment card 101 upon request for payment, consumer identification information for identifying the consumer who purchased the product, and payment company for identifying the payment company performing the payment Product payment request signal by extracting identification information, combining the extracted payment company identification information and consumer identification information with merchant identification information that identifies the merchant, product details information including the product name and price of the product purchased by the consumer An affiliated store terminal 200 that processes and transmits it;

   Point accumulation member store list information database in which the personal information of point accumulation member stores, including at least one of the trade name, address, and contact information of the point accumulation member store, which is a member store that accumulates points for consumers who purchase goods among member stores, is classified by member store and stored and managed ( 311), and among the information included in the product payment request signal transmitted from the affiliated store terminal 200, the product payment is approved by referring to consumer identification information, affiliated store identification information, and product detail information, and product payment Among the information included in the request signal, the member store identification information is matched with the point earning member store list information DB 311 to extract the matched point earning member store personal information if it exists, and the extracted point earning member store personal information is used to pay for the product A payment server 300 for collecting consumer identification information and product detail information among information included in the request signal, processing them into a point accumulation request signal, and transmitting the same;

   Information registered by a member of a member of a point-saving member store, which is a member store that accumulates points for consumers who purchase products, and stores personal information of point-saving member stores, including at least one of the company name, address, and contact information of the point-saving member store, separated by point-earning member store Managed member registration member store information DB (411); and member information DB 412 storing and managing consumer member personal information, including contact information and residence address of the consumer terminal 100 owned by the consumer member, as information registered by the consumer member who receives points when using the point accumulating member store. And, among the information included in the point accumulation request signal transmitted from the payment server 300, the point accumulation member store personal information is matched with the member registration member store information DB 411 to determine the existence of the matched point accumulation member store personal information. If there is a matching consumer member by matching the consumer identification information among the information included in the point accumulation request signal with the member information DB 412, some of the charging points held by the point accumulation member store are deducted, and this A point accumulation engine 420 for accumulating points of consumer members; a point operation server 400 composed of; a point accumulation-based product purchase induction system comprising a.
2. According to claim 1,

   The point operation server 400 includes a DB unit 410,

   The DB unit 410 includes a charging point information DB 413 for each affiliated store in which the charging points charged by affiliated store members are classified and stored for each affiliated store when signing up as a member; an accumulation point information DB (414) for each member in which accumulation point information, in which points transferred from point accumulation member stores that sell the product when a consumer member purchases a product, is accumulated and accumulated by member, is stored and managed; Product list information DB (415 );

   The point accumulation engine 420 matches member store identification information and product detail information among the information included in the point accumulation request signal with the product list information DB 415 for each member store to confirm the sales margin amount of the product, and confirms the The accumulated sales margin amount is calculated as a percentage, and the accumulated amount is calculated by multiplying the pre-specified ratio, the point accumulation rate against the sales margin, by the confirmed sales margin amount of the product, and the points corresponding to the calculated accumulated amount are charged as points for each member store It is deducted from the charging points of the relevant point-earning member stores stored and managed in the information DB 413, and the deducted points are stored and managed in the accumulated point information DB 414 for each member. Point accumulation-based product purchase induction system, characterized in that.
3. According to claim 2,

   The DB unit 410 includes a first-time purchaser information DB 416 for each member store product in which first purchaser identification information for each product that identifies a member consumer who first purchased a product sold by a member store is stored and managed by store member store; include,

   When a point accumulation request signal is transmitted from the payment server 300, the point accumulation engine 420 converts the point accumulation member store personal information and product detail information among the information included in the point accumulation request signal to the first buyer information DB for each member store product. (416), if there is no first purchaser of the product at the member store that accumulates points, the member consumer who purchased the product is the first purchaser in the first purchaser information DB (416) for each member store product, and the first purchaser identification information for each product is created. A product purchase induction system based on point accumulation, characterized in that it is stored and managed by classifying it for each member store.
4. According to claim 2,

   The member information DB 412 further includes SNS accounts used by consumer members,

   The point operation server 400 further includes an SNS operation engine 430,

   The SNS operation engine 430 classifies consumer members who have accumulated points as a percentage of point accumulation against sales margin among all consumer members stored and managed in the member information DB 412 as all consumer members, and all other consumer members SNS account of a consumer member classified as a potential consumer member that is stored and managed in the member information DB 412 after being classified as a potential consumer member who induces purchase. Points accumulated by former consumer members who purchased products By administrative district of the member store Location, name of product purchased by all consumer members, point accumulation rate against sales margin accumulated by all consumer members as a percentage, and the rate of accumulation to all consumer members who induced purchase of products, and the purchase inducement rate of all consumers The induced goods are divided into the fixed accumulation rate for the purchase of radio items, which is the rate to be accumulated when the current consumer purchases at the affiliate store where the previous consumer purchased, and distribution points for each consumer expressed as a point value and former consumer identification to identify all consumer members Generates and transmits product purchase inducement information including code,

   The consumer terminal 100 of the consumer member classified as a provisional consumer member outputs product purchase induction information transmitted from the point operation server 400 through the information output unit 120,

   A consumer member classified as a provisional consumer member who has read information for inducing purchase of a product purchases the product at the corresponding point-accumulating member store, and requests payment for the purchased product using the payment card 101;

   The affiliated store terminal 200 operated by the corresponding point-accumulating affiliated store identifies the consumer identification information for identifying the consumer who purchased the product from the payment card 101 in response to the payment request and the payment company that performs the payment By extracting the identification information of the payment settlement company, and collecting the merchant identification information that identifies the merchant and the product details information including the product name and price of the product purchased by the consumer in the extracted payment company identification information and consumer identification information, the product Process it into a payment request signal, transmit it,

   The payment server 300 refers to consumer identification information, affiliated store identification information, and product detail information among information included in the product payment request signal transmitted from the affiliated store terminal 200, and approves product payment, Among the information included in the payment request signal, the member store identification information is matched with the point-earning member store list information DB 311, and if there is matching point-earning member store personal information, it is extracted, and the extracted point-earning member store personal information is a product Among the information included in the payment request signal, consumer identification information and product detail information are collected, processed into a point accumulation request signal, and transmitted.

   When a point accumulation request signal is transmitted from the payment server 300, the point accumulation engine 420 of the point operation server 400 converts the point accumulation member store personal information and product details information among the information included in the point accumulation request signal. By matching with the first purchaser information DB (416) for each product of the merchant, if there is a first purchaser who has purchased the product, wait for points to be paid to the potential consumer member,

   The consumer terminal 100 of the consumer member who is classified as a provisional consumer member who has requested payment for the product is the sales slip image information captured through the camera 140 and all consumers inputted through the information input unit 110 through SNS. Send an identification code to request point accumulation,

   When the sales slip image information and all consumer identification codes are transmitted from the potential consumer member, the SNS operation engine 430 of the point operation server 400 calculates the location of each administrative district of the affiliate store and the name of the purchased product from the sales slip image information Recognizes, and notifies the location of the recognized point-earning member store by administrative district, the name of the purchased product and the identification code of all consumers to the point accumulation engine 420,

   The point accrual engine 420 calculates the accrual rate of inducing all consumers to purchase goods and the definitive accumulation rate of current consumers who are potential consumers based on the location of the notified member store by administrative district, the name of the purchased product, and the identification code of all consumers. The distribution points for each consumer indicated by this point number are checked, and based on the distribution points for each consumer, the distribution points for each consumer are deducted from the charging points of the corresponding point-accumulating affiliate stored and managed in the charging point information DB 413 for each merchant based on the confirmed distribution points for each consumer , Accumulated point information of former consumers and potential consumers, current consumers, stored and managed in the accumulation point information DB 414 for each member, in a state where the deducted distribution points for each consumer are distributed at the accumulation rate between former consumers and potential consumers, current consumers Point accumulation-based product purchase induction system, characterized in that for each control to accumulate.
5. According to claim 4,

   The SNS operating engine (430) controls product purchase induction information to be transmitted only to potential consumer members located in the same administrative district as all consumer members among potential consumer members.
6. According to claim 5,

   In the member information DB 412, information for each administrative district desired to be received by administrative district, which is an area of interest in which consumer members wish to receive information for inducing product purchase, is stored and managed by consumer member,

   The SNS operation engine 430 refers to information for each administrative district desired to receive information stored and managed in the member information DB 412 together with potential consumer members located in the same administrative district as all consumer members among potential consumer members, and then referring to all consumer members. Product purchase based on point accumulation, characterized by controlling the transmission of product purchase inducement information to potential consumer members residing in other administrative districts who wish to receive product purchase inducement information generated in the same administrative district through SNS guidance system.
7. According to claim 2,

   In the product list information DB 415 for each affiliated store, among the products sold at affiliated stores that accumulate points, inventory products that are left after being sold, carryover products that are not sold in the year of production and are sold over to the following year, and publicity for new products For sales promotion products including products, information on the increase in the amount of sales margin weighted on the sales margin accumulated by consumer members is stored and managed in connection with products designated as sales promotion products,

   The point accumulation engine 420 matches member store identification information and product detail information among the information included in the point accumulation request signal with the product list information DB 415 for each member store, so that sales margin amount upward information associated with the product is A point accumulation-based product purchase induction system, characterized in that, if it exists, the sales margin amount of the product is adjusted with the sales margin amount upward information to control the accumulated point information to the corresponding consumer member.
8. Using the payment card 101, requesting payment for the product purchased from the affiliated store (S110);

   In the affiliated store terminal 200, as recorded in the payment card 101 by the payment request, consumer identification information for identifying the consumer who purchased the product and payment company for identifying the payment company performing the payment Product payment request signal by extracting identification information, combining the extracted payment company identification information and consumer identification information with merchant identification information that identifies the merchant, product details information including the product name and price of the product purchased by the consumer processing and transmitting it (S120);

   In the payment server 300, among the information included in the product payment request signal transmitted from the affiliated store terminal 200, the product payment is approved by referring to consumer identification information, affiliated store identification information, and product detail information, and Matching member store identification information among the information included in the payment request signal with point accumulation member store list information DB 311 to check whether matching point accumulation member store personal information exists (S130);

   In the payment server 300, if there is matching point-earning member store personal information, the matching point-earning member store personal information is extracted, and the extracted point-earning member store personal information includes information included in the product payment request signal Collecting consumer identification information and product details information, processing them into a point accumulation request signal, and transmitting them (S140);

   In the point operation server 400, when a point accumulation request signal is transmitted from the payment server 300, the point accumulation engine 420 is operated, and among the information included in the point accumulation request signal, personal information of the member store for point accumulation is transferred to the member. Matching the registered member store information DB 411 to confirm that it is a member store for point accumulation, and then matching consumer identification information among the information included in the point accumulation request signal with the member information DB 412 to confirm whether a matching consumer member exists (S150 )and;

   In the point accumulation engine 420 of the point operation server 400, if there is no matching consumer member, it ends, and if there is a matching consumer member, some of the charging points held by the point earning member store are deducted, A point accumulation-based product purchase induction method comprising the step of accumulating it in the accumulation points of the consumer member (S160).
9. According to claim 8,

   The payment server 300 approves product payment by referring to consumer identification information, affiliate store identification information, and product detail information among information included in the product payment request signal transmitted from the affiliated store terminal 200, In step S130 of matching the member store identification information among the information included in the product payment request signal with the point accumulation member store list information DB 311 to confirm whether there is matching point accumulation member store personal information,

   In the payment server 300, if there is no matched point-earning member store personal information, member store identification information is extracted from the information included in the product payment request signal, and information on non-subscribed member stores including the extracted member store identification information is provided processing into a signal and transmitting it (S131);

   In the point operation server 400, when an unsubscribed member store guide signal is transmitted from the payment server 300, the point accumulation engine 420 is operated to provide consumers who purchase a product with a certain amount of sales margin of the purchased product. Creating membership registration guide information that guides membership registration of the purchase inducement service that accumulates the rate as points to be accumulated, and referring to the merchant identification information included in the unregistered merchant guide signal, transmits the generated membership registration guide information to the corresponding merchant terminal ( 200) to guide membership registration (S132); a method for inducing product purchase based on point accumulation, characterized in that it further comprises.
10. According to claim 8,

    In the point accumulation engine 420 of the point operation server 400, if there is no matching consumer member, it ends, and if there is a matching consumer member, some of the charging points held by the point earning member store are deducted. , In step S160 of accumulating it in the points of the consumer member,

    In the point accumulation engine 420 of the point operation server 400, when a point accumulation request signal is transmitted from the payment server 300, the point accumulation member store personal information and product detail information among the information included in the point accumulation request signal matching with the first purchaser information DB 416 for each member store product to confirm whether there is a first purchaser of the corresponding product at the point accumulation member store (S161);

    In the point accumulation engine 420 of the point operation server 400, if the first purchaser of the product does not exist, the member consumer who purchased the product in the first purchaser information DB 416 for each member store product is the first purchaser for each product After generating identification information, storing and managing it by classifying it for each member store (S162);

    In the point accumulation engine 420 of the point operation server 400, the merchant identification information and product detail information among the information included in the point accumulation request signal are matched with the product list information DB 415 for each merchant, and the sales margin amount of the product and calculates the accumulated amount by multiplying the confirmed sales margin amount as a percentage by the point accumulation rate against the sales margin, which is a pre-specified ratio, by the confirmed sales margin amount of the product, and calculates the accumulated amount corresponding to the calculated accumulated amount Points are deducted from the recharge points of the point accumulating member stores stored and managed in the recharge point information DB (413) for each member store, and the accumulated points of the corresponding consumer member are stored and managed in the accumulated point information DB (414) for each member A method for inducing product purchase based on point accumulation, characterized in that it further includes; controlling the information to be accumulated (S163).
11. According to claim 10,

    In the point accumulation engine 420 of the point operation server 400, when a point accumulation request signal is transmitted from the payment server 300, among the information included in the point accumulation request signal, personal information of member stores and product details information In step S161 of matching with the first buyer information DB 416 for each member store product to confirm whether there is a first purchaser of the product at the point accumulation member store,

    In the point accumulation engine 420 of the point operation server 400, if there is a first purchaser of the product, waiting for points to be paid to the corresponding consumer member (S164);

    In the consumer terminal 100 operated by the member consumer who purchased the product, the sales slip image information obtained by photographing the sales slip of the product purchased through the camera 140 and inputted through the information input unit 110 is the corresponding product requesting point accumulation by transmitting, through SNS, a consumer identification code immediately before, which identifies a consumer member who purchased the product immediately before;

    In the point operation server 400, when the sales slip image information and the previous consumer identification code are transmitted from the corresponding consumer member, the SNS operation engine 430 is operated to accumulate points from the sales slip image information Location and purchase by administrative district of the affiliated store Recognizing the product name and notifying the location of the recognized point-earning member store by administrative district, the name of the purchased product and the previous consumer identification code to the point accumulation engine 420 (S166);

    In the point accumulation engine 420 of the point operation server 400, based on the location of the notified member store by administrative district and the name of the purchased product and the consumer identification code immediately before, the consumer member who purchased the product immediately before induces product purchase The accumulation rate and distribution points for each consumer expressed as point numbers for the purchase confirmation accumulation rate of the consumer member who has currently purchased the product are checked, and based on the confirmed distribution points for each consumer, the charging point information DB (413) for each member store is stored. The amount of distribution points for each consumer is deducted from the charging points of the corresponding point accumulating member stores that are stored and managed, and the deducted distribution points for each consumer are distributed in the accumulation ratio between the consumer member who purchased the product immediately before and the consumer member who currently purchased the product In this state, controlling the accumulated point information of the consumer member who purchased the product immediately before and the consumer member who currently purchased the product stored and managed in the member-specific accumulation point information DB 414 (S167); Point accumulation-based product purchase induction method characterized in that it further comprises.
12. According to claim 8,

    Subscribing as a member to the point operation server 400, which guides consumers purchasing products to a purchase induction service that accumulates a certain percentage of the sales margin of the purchased product as points, further comprising (S100),

    Step S100 of subscribing as a member to the point operation server 400, which guides consumers purchasing the product to a purchase induction service that accumulates a certain percentage of the sales margin of the purchased product as points,

    To confirm whether the member who wants to join the point operation server 400, which guides the consumer purchasing the product to a purchase induction service that accumulates a certain percentage of the sales margin of the purchased product as points, confirms whether the member who wants to join is a consumer member or an affiliated store member Step (S101) and;

    If the member who wants to join the point operation server 400, which guides the consumer purchasing the product to a purchase induction service that accumulates a certain percentage of the sales margin amount of the purchased product as points, is an affiliated store member, the affiliated store terminal (200 ), when registering the point operation server (400) the personal information of the point accumulation member store, which includes at least one of the trade name, address, and contact information of the point accumulation member store, which is a member store that earns points for consumers who purchase items necessary for membership registration. In the point operation server 400, storing and managing the registered member store personal information in the member registration affiliate store information DB 411 (S102);

    When the point operation server 400 informs the affiliated store terminal 200 of the charging of the charging points, which are points accumulated by consumers who purchase goods, the affiliated store terminal 200 charges the charging points, and the point operation server 400 ), storing and managing as many charging points in the charging point information DB 413 for each member store (S103);

    In the point operation server 400, the member store terminal ( 200), registering sales product information for each product in the affiliate store terminal 200, and storing and managing the registered sales product information in the product list information DB 415 for each affiliate store in the point operation server 400 (S104); point accumulation-based product purchase induction method characterized in that it further comprises.
13. According to claim 12,

    In the point operation server 400, the SNS operation engine 430 is operated, and among all consumer members stored and managed in the member information DB 412, consumer members who have accumulated points at the point accumulation rate against sales margin are classified as all consumer members. After classifying all remaining consumer members as provisional consumer members who induce purchase, the SNS account of the consumer member classified as provisional consumer member stored and managed in the member information DB 412. Inducement to purchase products, which is the rate that is accumulated for all consumer members who have induced purchase of products based on the location of the point-saving member store by administrative district, the name of the product purchased by all consumer members, and the point accumulation rate against the sales margin accumulated by all consumer members as a percentage Distribution points for each consumer and all consumers that are divided into the accumulation rate and the fixed accumulation rate for purchase of radio items, which is the rate to be accumulated when the current consumer purchases the goods that the previous consumer purchased at the affiliated store where the former consumer purchased, and expressed this as a point number Generating and transmitting product purchase induction information including all consumer identification codes for identifying members (S170);

    outputting the product purchase induction information transmitted from the point operation server 400 through the information output unit 120 in the consumer terminal 100 of the consumer member classified as a provisional consumer member (S180);

    Through the information output unit 120, a consumer member classified as a provisional consumer member who has read information for product purchase induction purchases the product at the point-accumulating member store, uses the payment card 101, and purchases the product. requesting payment for the product (S190);

    In the merchant terminal 200 operated by the corresponding point-earning merchant, the payment card 101 in response to a payment request identifies the consumer identification information for identifying the consumer who purchased the product and the payment company that performs the payment By extracting the identification information of the payment settlement company, and collecting the merchant identification information that identifies the merchant and the product details information including the product name and price of the product purchased by the consumer in the extracted payment company identification information and consumer identification information, the product processing the payment request signal and transmitting it (S200);

    In the payment server 300, among the information included in the product payment request signal transmitted from the affiliated store terminal 200, the product payment is approved by referring to consumer identification information, affiliated store identification information, and product detail information, and Among the information included in the payment request signal, the member store identification information is matched with the point-earning member store list information DB 311, and if there is matching point-earning member store personal information, it is extracted, and the extracted point-earning member store personal information is a product Collecting consumer identification information and product details information among the information included in the payment request signal, processing them into a point accumulation request signal, and transmitting them (S210);

    In the point operation server 400, when a point accumulation request signal is transmitted from the payment server 300, the point accumulation engine 420 is operated, and among the information included in the point accumulation request signal, personal information and products of member stores for point accumulation Matching the detailed information with the first buyer information DB 416 for each member store product to confirm whether there is a first purchaser who has purchased the corresponding product (S220);

    In the point accumulation engine 420 of the point operation server 400, if the first purchaser of the product does not exist, in the point accumulation engine 420 of the point operation server 400, the first purchaser of the product If it does not exist, first purchaser identification information for each product is created with the member consumer who purchased the product as the first purchaser in the first purchaser information DB (416) for each member store product, and then it is classified and stored for each member store to be saved. Enter step S162, If there is a first purchaser of the product, waiting for points to be paid to the potential consumer (S230);

    In the consumer terminal 100 of a consumer member classified as a provisional consumer member who requested payment for a product, sales slip image information photographed through SNS and camera 140, all consumers entered through information input unit 110 Sending an identification code to request point accumulation (S240);

    In the SNS operation engine 430 of the point operation server 400, when the sales slip image information and all consumer identification codes are transmitted from the potential consumer member, the sales slip image information identifies the location of the affiliate store by administrative district and the name of the purchased product recognizing, and notifying the location of the recognized point-earning member store by administrative district, the name of the purchased product, and the identification code of all consumers to the point accumulation engine 420 (S250);

    In the point accumulation engine 420 of the point operation server 400, based on the location of the notified member store by administrative district and the name of the purchased product and the identification code of all consumers, the purchase inducement accumulation rate of all consumers and current consumers who are potential consumers Confirms the distribution points for each consumer in which the accumulation rate of the purchase of the radio wave item is expressed as a point number, and based on the confirmed distribution points for each consumer, the charging point of the corresponding point accumulation member store stored and managed in the charging point information DB (413) for each member store. Existing consumers and prospective consumers stored and managed in the accumulation point information DB (414) for each member in a state in which the amount of distribution points for each consumer is deducted, and the distribution points for each consumer are deducted by the accumulation ratio between all consumers and potential consumers (current consumers). A method for inducing product purchase based on point accumulation, characterized in that it further includes;
14. According to claim 13,

    The SNS operating engine (430) controls product purchase induction information to be transmitted only to potential consumer members located in the same administrative district as all consumer members among potential consumer members.
15. According to claim 14,

    In the member information DB 412, information for each administrative district desired to be received by administrative district, which is an area of interest in which consumer members wish to receive information for inducing product purchase, is stored and managed by consumer member,

    The SNS operation engine 430 refers to information for each administrative district desired to receive information stored and managed in the member information DB 412 together with potential consumer members located in the same administrative district as all consumer members among potential consumer members, and then referring to all consumer members. Product purchase based on point accumulation, characterized by controlling the transmission of product purchase inducement information to potential consumer members residing in other administrative districts who wish to receive product purchase inducement information generated in the same administrative district through SNS induction method.
16. According to claim 10,

    In the product list information DB 415 for each affiliated store, among the products sold at affiliated stores that accumulate points, inventory products that are left after being sold, carryover products that are not sold in the year of production and are sold over to the following year, and publicity for new products For sales promotion products including products, information on the increase in the amount of sales margin weighted on the sales margin accumulated by consumer members is stored and managed in connection with products designated as sales promotion products,

    The point accumulation engine 420 matches member store identification information and product detail information among the information included in the point accumulation request signal with the product list information DB 415 for each member store, so that sales margin amount upward information associated with the product is A point accumulation-based product purchase inducement method, characterized in that, if it exists, the sales margin amount of the corresponding product is adjusted with the sales margin amount upward information so that the accumulated point information is accumulated for the corresponding consumer member.

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