JP2007108904A - Advertisement management system and advertisement management method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement management system and an advertisement management method allowing stores to enjoy and provide profits by carrying out mutual issue of advertisement, and reducing the burden of advertisement issue. <P>SOLUTION: The advertisement management system comprising an advertisement management server and a plurality of store information terminal devices each having at least one settlement processor and connected in mutual communication with the advertisement management server, has a function of distributing advertisement request information transmitted from an optional store to request the printing issue of advertisement, to other stores and printing the advertisement specified by the advertisement request information, on receipts issued from the settlement processors of the other stores. The store information terminal device sets the priority of the stores when the own store is requested to carry out printing issue of advertisement, according to the results of the individual numbers of issues of the other stores to the requests of printing issue of advertisement from the own store, and carries out printing of advertisement requested to carry out print and issue, based on the priority. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement management system and an advertisement management method for printing and issuing advertisements of other stores with each other using a printing device such as a receipt printer owned by the store.

  Conventionally, for the purpose of advertising, event information, coupons, discount vouchers, cash vouchers and other customer invitations when printing receipt information and forming receipts at the receipt printer of each store's payment device such as a POS system Advertisements such as information are printed in addition to checkout information. As a system for printing an advertisement on a receipt, Patent Document 1 has a checkout device (store terminal) of each store such as a POS system that can communicate with each other, and prints the advertisement requested by the advertiser. By using the receipt printer of the checkout device at a store different from the store in the store, the advertiser can print the advertisement on a receipt that is given to a customer who satisfies a specific condition at any store. A receipt advertisement system that can perform the above has been proposed.

JP 2002-373374 A

  However, in the system described in Patent Document 1, since the issuing store has a record of issuing advertisements for its own store, and the benefit of the advertisement issuance is provided to the own store, the benefit is provided by issuing the advertisement. Advertisers who have favorable cooperative relationships are preferable, but there is almost no issuance of advertisements for their own stores. The same is true for advertisers that are not in a dynamic relationship, so you can use the receipt print space or run the print time to run ads for advertisers that are not in a good relationship. As a result, there has been a problem that there is a possibility that an advertiser who is in a good cooperative relationship cannot execute an advertisement. In other words, the receipt advertising system does not necessarily function as a system for receiving profits for issuing advertisements of its own store and for providing profits for issuing advertisements of other stores, and for the stores to mutually enjoy and benefit from each other. There was a problem of not doing.

  In addition, as described above, the advertisement requested by the advertiser is only printed on a receipt that the requested issuing store gives to the customer, and the issuing store issues the advertisement at the discretion of the issuing store. could not. If the number of requested advertisements increases, the load for printing advertisements increases, but the issuing store cannot control the increase in load by discretioning the issuance of advertisements. There was also a problem of being defeated. The increase in the load for advertisement printing leads to an increase in the printing time of the receipt, which causes an increase in the time for the checkout process accompanied by the printing of the receipt, resulting in a decrease in service to the customer who pays.

  Accordingly, an object of the present invention is to realize an advertisement management system and an advertisement management method in which stores can issue advertisements to each other to enjoy profits and provide profits, and the issuing stores can reduce the burden of issuing advertisements. And

  An advertisement management system according to the present invention is connected to an advertisement management server and the advertisement management server so that they can communicate with each other. At least one store information terminal is installed in one store and has at least one settlement processing device. The advertisement request information transmitted by an arbitrary store for requesting the print issuance of an advertisement is distributed to another store, and a receipt issued from the settlement processing device of the other store is defined by the advertisement request information. It is an advertisement management system having a function of printing advertisements, and the store information terminal device responds to the number of issuance requests when requesting print issuance of advertisements from the own store and / or the request for print issuance of advertisements from the own store. Depending on the actual number of issues issued by other stores, the store priority is set when the store is requested to print and issue advertisements. And executes the printing of the ads.

  An advertisement management method according to the present invention includes an advertisement management server and a plurality of store information terminals that are communicably connected to the advertisement management server, are installed at least one at a store, and have at least one checkout processing device. In an advertisement management system provided with a device, an advertisement request information transmitted from an arbitrary store for requesting print issuance of an advertisement to another store is distributed to a receipt issued from a settlement processing device of the other store. The advertisement management method for printing advertisements stipulated by, and at least the number of issuance requests when requesting print issuance of advertisements from the own store and / or other store's requests for print issuance of advertisements from the own store Collection management step for collecting and managing the results of individual issues, and the results of the number of issues collected in the collection management step and / or the collection management step. The priority setting step for setting the priority of the store when the store is requested to print and issue the advertisement according to the number of issued requests, and the advertisement requested to be printed based on the priority. And performing printing.

  According to the advertisement management system or the advertisement management method of the present invention, an advertisement for which a certain store is requested to issue a print is the number of issuance requests when an advertisement is issued from the own store and / or an advertisement from the own store. The printing is executed in accordance with the priority order according to the actual number of issuances of other stores in response to the print issuance request. Thus, when the requested advertisement is printed and issued, it is possible to print and issue an advertisement in accordance with the number of requests for issuing the advertisement from the own store and / or the actual number of issues issued by other stores. A store with a large number of advertisements issued as a store when the store is an advertiser is a store that issues an advertisement and provides a profit to the store. By printing and issuing advertisements requested by the relevant store, they can mutually enjoy the benefits of issuing their own advertisements and provide the benefits of issuing advertisements of other stores, and have a good cooperative relationship with each other. Is likely to be able to build. For example, by increasing the priority of stores with a large number of issues, and preferentially issuing advertisements requested from stores with a large number of issues, they can issue advertisements to each other to receive profits and provide benefits. It is possible to preferentially print and issue an advertisement requested from a store with a high possibility of performing.

  In this case, in the advertisement management system, the advertisement request information includes at least advertisement print data that defines print contents of the advertisement, and at least advertisement condition data that specifies a store to which the advertisement is issued. , Having at least a print processing means, an input processing device for the operator, a display processing means and a communication processing means capable of communicating with the store information terminal device, and the advertisement management server receives the advertisement request information from the store There is an ad reception processing means, and a management database that collects and manages the number of requests for printing issued from other stores to at least one arbitrary store, and the number of issues actually issued and output from the one store. The store information terminal device receives the advertisement request information from other stores, extracts the advertisement print data and the advertisement condition data from the advertisement request information, and receives the received advertisement request information. A first advertisement information processing means for transferring at least advertisement print data to a print processing means of the settlement processing apparatus in order to print an advertisement defined by the information on a receipt issued from the settlement processing apparatus of the own store; Sends advertisement request information from the store, generates advertisement request information including advertisement print data and advertisement condition data for defining an advertisement to be printed on a receipt issued from a settlement processing device of another store, and sends it to the advertisement management server Second store information processing means for transmitting, and the store information terminal device receives, from the advertisement management server, data on the number of issued advertisements that are actually printed and issued when an advertisement is issued from the own store. Depending on the number of issuance requests issued and requested for print issuance of advertisements from the own store, and / or the number of other issuances of other stores in response to the obtained request for print issuance of advertisements from the own store There upon being requested to print issuance of advertisement, set the priority of the store, it is preferable to perform the printing of advertisements requested printing issued based on the priority.

  According to this configuration, the store information terminal device has the second advertisement information processing means, generates advertisement request information including advertisement print data and advertisement condition data, and transmits the generated advertisement request information to the advertisement management server. To do. The advertisement management server transmits the received advertisement request information to another store information terminal device. The store information terminal device that has received the advertisement request information has first advertisement information processing means, transfers the advertisement print data included in the advertisement request information to the print processing means of the settlement processing apparatus, and the print processing means prints the advertisement. Print the advertisement specified by the data. At the same time, the management database of the advertisement management server collects and manages the number of issued advertisements issued from each store. The store information terminal device acquires data of the number of prints actually issued from the advertisement management server, and each store when the print issuance of the advertisement is requested according to the number of individual issues of other stores Priorities are determined. An advertisement for which a store is requested to issue a print is the number of requests issued when a print request is issued from the own store and / or the number of individual issues issued by other stores in response to a request for print issuance from the own store Printing is executed in accordance with the priority order corresponding to the actual results. Thus, when the requested advertisement is printed and issued, it is possible to print and issue an advertisement in accordance with the number of requests for issuing the advertisement from the own store and / or the actual number of issues issued by other stores. A store with a large number of advertisements issued as an issue store when the store is an advertiser is a store that has been issued an advertisement of the store and enjoys profits. By printing and issuing advertisements requested by the relevant store, they can mutually enjoy the benefits of issuing their own advertisements and provide the benefits of issuing advertisements of other stores, and have a good cooperative relationship with each other. Is likely to be able to build. For example, by increasing the priority of stores with a large number of issues, and preferentially issuing advertisements requested from stores with a large number of issues, they can issue advertisements to each other to receive profits and provide benefits. It is possible to preferentially print and issue an advertisement requested from a store with a high possibility of performing.

  In this case, in the advertisement management method, the store information terminal device of the request store that is one store in the store prints on the receipt issued from the settlement processing device of the issuing store in the store other than the own store. A step of generating advertisement request information including advertisement print data defining at least print contents of an advertisement, and advertisement condition data specifying at least an issuing store; a step of transmitting the generated advertisement request information; and an advertisement management server, The step of receiving the advertisement request information transmitted from the store information terminal device of the request store, the step of the advertisement management server transmitting the received advertisement request information to the issue store, and the store information terminal device of the issue store are advertisement management The advertisement request information sent by the server is received, and the advertisement specified by the received advertisement request information is placed on a receipt issued from the settlement processing device of the own store. For printing, at least the advertisement print data is transferred to the print processing means of the checkout processing device, and in the collection management step, the advertisement management server at least issues an advertisement print from the requesting store to the issuing store. The requested number of issued requests and the number of issued advertisements actually issued from the issuing store are collected, and in the priority setting step, the store information terminal device receives the number of issued requests from the advertisement management server, and / or It is preferable to acquire the data of the number of issues and set the priority order of the stores when the store is requested to print and issue advertisements according to the number of issues and / or the number of issues.

  According to this method, the store information terminal device generates advertisement request information including advertisement print data and advertisement condition data, and transmits the generated advertisement request information to the advertisement management server. The advertisement management server transmits the received advertisement request information to another store information terminal device. The store information terminal device that has received the advertisement request information transfers the advertisement print data included in the advertisement request information to the print processing means of the settlement processing apparatus, and the print processing means executes the printing of the advertisement defined by the advertisement print data. . At the same time, the advertisement management server collects and manages the number of advertisements issued and printed from each store. The store information terminal device acquires data of the number of prints actually issued from the advertisement management server, and each store when the print issuance of the advertisement is requested according to the number of individual issues of other stores Priorities are determined. An advertisement for which a store is requested to issue a print is the number of requests issued when a print request is issued from the own store and / or the number of individual issues issued by other stores in response to a request for print issuance from the own store Printing is executed in accordance with the priority order corresponding to the actual results. Thus, when the requested advertisement is printed and issued, it is possible to print and issue an advertisement in accordance with the number of requests for issuing the advertisement from the own store and / or the actual number of issues issued by other stores. A store with a large number of advertisements issued as an issue store when the store is an advertiser is a store that has been issued an advertisement of the store and enjoys profits. By printing and issuing advertisements requested by the relevant store, they can mutually enjoy the benefits of issuing their own advertisements and provide the benefits of issuing advertisements of other stores, and have a good cooperative relationship with each other. Is likely to be able to build. For example, by increasing the priority of stores with a large number of issues, and preferentially issuing advertisements requested from stores with a large number of issues, they can issue advertisements to each other to receive profits and provide benefits. It is possible to preferentially print and issue an advertisement requested from a store with a high possibility of performing.

  In this case, the advertisement management system determines that the store information terminal device determines the number of issuance underwriting for the number of issuance requests for which the store is requested to issue a print based on the priority order, and the number of advertisements not exceeding the number of issuance underwriting. It is preferable to execute printing.

  In this case, the advertisement management method further includes an underwriting number determination step for determining the number of underwriting for the number of issuing requests for which the own store is requested to issue the print based on the priority order, and the advertisement management method In the step of executing printing, it is preferable to execute printing of a number of advertisements not exceeding the number of underwriting.

  According to this configuration or method, the number of issuance requests at the time of requesting print issuance from the own store and / or the actual number of other issuances at other stores in response to the request for print issuance from the own store are reflected. The issued issuance underwriting quantity is determined, and only the number of advertisements within the range are printed. Thereby, it is possible to set an upper limit of the quantity for executing print issuance of advertisements, and to reduce the burden of advertisement issuance. Further, when the own store is an advertiser, the store with a large number of issued advertisements as the issuing store is a store that receives the advertisement of the own store and enjoys profits. By printing and issuing advertisements requested by the relevant store, they can mutually enjoy the benefits of issuing their own advertisements and provide the benefits of issuing advertisements of other stores, and have a good cooperative relationship with each other. Is likely to be able to build. For example, by increasing the priority of stores with a large number of issues and increasing the number of advertisements requested from stores with a large number of issues, execute advertisements mutually and enjoy profits and provide benefits It is possible to preferentially print and issue an advertisement requested from a store that is likely to be.

  In this case, the advertisement management system is defined by the advertisement request information based on the priority order when the store information terminal device receives a plurality of advertisement request information from the advertisement management server corresponding to a single receipt. It is preferable that an advertisement to be printed on a single receipt is determined from a plurality of advertisements and the advertisement is printed.

  In this case, when the advertisement management method receives a plurality of pieces of advertisement request information from the advertisement management server in correspondence with a single receipt, the advertisement management method uses a plurality of advertisements specified by the advertisement request information based on the priority order. An advertisement determination step for determining an advertisement to be printed on a single receipt is further included, and in the step of executing the printing of the advertisement requested to be printed, the advertisement determined for the advertisement to be printed is printed. Is preferably performed.

  According to this configuration or method, when a plurality of advertisements are issued and issued for a single receipt, the number of issue requests when an advertisement print request is issued from the own store, and / or from the own store. The advertisement to be printed is determined in accordance with the priority order reflecting the actual number of issuances of the other stores with respect to the request for the printing of the advertisement. As a result, all advertisements requested to be printed are not necessarily executed, and the burden of issuing advertisements can be reduced. Further, when the own store is an advertiser, the store with a large number of issued advertisements as the issuing store is a store that receives the advertisement of the own store and enjoys profits. By printing and issuing advertisements requested by the relevant store, they can mutually enjoy the benefits of issuing their own advertisements and provide the benefits of issuing advertisements of other stores, and have a good cooperative relationship with each other. Is likely to be able to build. For example, by increasing the priority of stores with a large number of issues, giving priority to advertisements requested from stores with a large number of issues, printing and issuing each other, and issuing profits and providing benefits It is possible to preferentially print and issue advertisements requested from stores that are likely to be performed, and to suppress an increase in load caused by executing advertisements from stores that do not have a good cooperative relationship.

  In this case, the advertisement management system is data for printing a coupon ticket having incentive information for adding a privilege when the advertisement print data is used in the store of the advertisement issuance requester. It is preferable to include a request store code of the issue requester and an issue store code of a store that actually prints and issues a coupon.

  In this case, the advertisement management method is data for printing a coupon ticket having incentive information for adding a privilege when the advertisement print data is used at the store of the advertisement issuance requester. It is preferable to include a request store code of the issue requester and an issue store code of a store that actually prints and issues a coupon.

  According to this configuration or method, when a customer who has received a coupon having incentive information for adding a privilege is guided to the store of the advertisement requester, the customer is very likely to present a receipt to the advertiser. Accordingly, it is possible to detect the number of customers who can be guided to the advertiser's store by the advertisement with a small error. Moreover, since the advertisement print data which prescribes | regulates printing of a coupon ticket contains an issuing store code, an issuing store code is printed on a coupon and the information of an issuing store can be recorded on a coupon. The coupon having incentive information is, for example, a coupon indicating that a product or service is provided free of charge or at a specified discount rate, or a voucher that can be used at an advertiser's store.

  In this case, the advertisement management system has a code reading processing unit capable of reading at least the issued store code, and when the coupon is used, the advertisement management system calculates the number of used records for each issued store by the issued store code. Calculate, set the priority order according to the number of used results, and determine the number of issued or underwritten or print on the same receipt from multiple advertisements based on the priority order according to the number of used results It is preferable to perform an advertisement decision.

  In this case, the advertisement management method further includes a step of reading at least the issued store code when the coupon is used at the requesting store, and in the priority setting step, the use results for each issued store by the read issued store code. Calculating the number, setting the priority of the store when the own store is requested to issue and print advertisements according to the number of actual use, and underwriting determination step based on the priority according to the number of actual use And / or an advertisement determination step is preferably performed.

  According to this configuration, the issued underwriting quantity or the advertisement to be printed among the plurality of advertisements is determined corresponding to the number of actual use. The number of actual uses is approximately the number of times a customer is guided to an advertiser's store by an advertisement, that is, the number of advertisements for which an effect is recognized. A store with a large number of issued advertisements recognized as effective is a store that provides profits to the advertiser's store by issuing an advertisement that is effective for the advertiser's store. A good cooperative relationship can be established by printing and issuing advertisements of the stores and providing profits. For example, in response to an advertisement from a store with a large number of usage records, the number of issued underwriting is increased, or an advertisement that should be preferentially printed out of a plurality of advertisements is determined and the advertisement of the store is printed and issued. By increasing the number, it is possible to establish a good cooperative relationship with a store with a large number of usage records.

  In this case, the advertisement management system has a code reading processing unit capable of reading at least the issued store code, and when the coupon is used, the advertisement management system calculates the number of used records for each issued store by the issued store code. Calculate the collection rate that is the ratio of the number of actual usage to the actual number of issues, set the priority according to the recovery rate, and issue the number of underwriting based on the priority according to the recovery rate Preferably, the determination of the advertisement to be printed on a single receipt from among a plurality of advertisements is performed.

  In this case, the advertisement management method further includes a step of reading at least the issued store code when the coupon is used at the requesting store, and in the priority setting step, the use results for each issued store by the read issued store code. Calculate the recovery rate, which is the ratio of the actual usage number to the actual number of issues, and set the priority when the store is requested to print and issue advertisements according to the recovery rate, It is preferable to execute the underwriting number determination step and / or the advertisement determination step based on the priority order according to the collection rate.

  According to this configuration, the issued underwriting quantity or the advertisement to be printed among the plurality of advertisements is determined corresponding to the collection rate. The recovery rate is approximately the number of times customers are guided to the advertiser's store by the number of advertisements issued, that is, the ratio at which the effect on the number of issuances is recognized, and advertisements issued at stores with a high recovery rate are effective. Is likely to play. A store with a high recovery rate is a store that issues efficient advertisements that are highly likely to have an effect on the store itself. You can build dynamic relationships. For example, in response to advertisements from stores with a high collection rate, store with a high collection rate by increasing the number of issued underwriting or deciding which of the multiple advertisements should be preferentially printed. And we can build a good cooperative relationship with each other.

  The program of the present invention includes an advertisement management server, a plurality of store information terminal devices connected to the advertisement management server so as to communicate with each other, at least one set installed in one store, and having at least one checkout processing device A computer of an advertisement management server of an advertisement management system comprising: the steps executed by the advertisement management server according to the claims.

  According to the program of the present invention, the advertisement management server cooperates with the store information terminal device to increase the number of advertisements issued from a store with a large number of issuances, a store with a high usage record, or a store with a high recovery rate. By providing profits to these stores that are likely to have a good cooperative relationship, it is possible to realize a system in which the stores can issue advertisements to each other and enjoy profits and profits. . In addition, when the advertisement management server cooperates with the store information terminal device and a plurality of advertisements are requested for print issuance for one receipt, a store with a large number of issued items, a store with a large number of used results, or Advertisers who are likely to have good cooperative relationships by preferentially printing advertisements from stores with high recovery rates, and that are not likely to have good cooperative relationships. In order to execute the advertisements, the possibility of not being able to execute advertisements from stores that are in a good cooperative relationship is reduced, and the increase in load caused by executing advertisements from stores that are not in a good cooperative relationship is suppressed can do.

  The program of the present invention includes an advertisement management server, a plurality of store information terminal devices connected to the advertisement management server so as to communicate with each other, at least one set installed in one store, and having at least one checkout processing device The computer of a shop information terminal device of an advertisement management system provided with the above-mentioned claim is made to perform each step which a shop information terminal device performs.

  According to the program of the present invention, the store information terminal device is cooperated with the advertisement management server to increase the number of advertisements issued from a store with a large number of issues, a store with a large number of usage records, or a store with a high recovery rate. By providing profits to these stores that are likely to have a good cooperative relationship, it is possible to realize a system in which the stores can issue advertisements to each other and enjoy profits and profits. . In addition, when the advertisement management server cooperates with the store information terminal device and a plurality of advertisements are requested for print issuance for one receipt, a store with a large number of issued items, a store with a large number of used results, or Advertisers who are likely to have good cooperative relationships by preferentially printing advertisements from stores with high recovery rates, and that are not likely to have good cooperative relationships. In order to execute the advertisements, the possibility of not being able to execute advertisements from stores that are in a good cooperative relationship is reduced, and the increase in load caused by executing advertisements from stores that are not in a good cooperative relationship is suppressed can do.

  Hereinafter, an embodiment of an advertisement management system according to the present invention will be described with reference to the drawings.

  1 and 2 are explanatory diagrams showing a schematic configuration of the advertisement management system. The advertisement management system 1 shown in FIGS. 1 and 2 includes a web server system 1A shown in detail in FIG. 1 and a gateway server system 1B shown in detail in FIG. The web server system 1A shown in FIG. 1 includes a management terminal 61a to 61n of each store and a web server 10 that performs registration and approval (advertising operation setting) of advertisement requests based on requests from the management terminals 61a to 61n. It is configured. The gateway server system 1B shown in FIG. 2 is appropriate for the customer based on the payment terminals 62a to 62n of each store and the payment information or customer information from the payment terminals 62a to 62n after completion of the operation setting of the advertisement. The gateway server 20 provides advertisement request information.

  1 and 2, the networks 65 and 66 may be any communication network including the Internet, a public communication network, a dedicated line (including a pseudo line such as VPN), a telephone line network, and the like. The network 65 and the network 66 may be the same. Further, the gateway server 20 may be directly connected to the web server 10 to perform a predetermined process at the back end. Further, the settlement servers 62a to 62n of the gateway server system 1B may be divided and handled by a plurality of gateway servers 20, and distributed processing may be performed, or the management terminals 61a to 61n or settlement terminals 62a to 62n of each store may be used. It is also possible to incorporate the functions of the web server 10 and the gateway server 20 into the server. Further, as terminal devices constituting the advertisement management system 1, there are store management terminals 61 a to 61 n and store checkout terminals 62 a to 62 n, but the management terminal device and the checkout terminal device are integrated into one device. Or it may exist as a separate device. The web server 10 and the gateway server 20 correspond to an advertisement management server, and the management terminals 61a to 61n and the settlement terminals 62a to 62n correspond to store information terminal devices.

<1 Acceptance of advertisements and operation settings>
Stores in a certain area spanning a municipality or a plurality of municipalities (units smaller than the municipalities, for example, the present invention can be applied to shopping streets) jointly use the advertisement management system. It is possible to add all or part of the advertisement management system of the present invention to the existing membership card system in the area.

  In the following description, the store that requests the printing and issuing of advertisements as advertisers is referred to as “apply store”, and the store that requested the printing and issuing of advertisements (the store that requested the issuance of advertisements from the applying store) ) Is written as “Issued store”.

  As shown in FIG. 1, the management terminals 61a to 61n and the web server 10 are connected by a network 65, and the application for advertisements by the application store and the acceptance of the issuance of advertisements by the issue store are local. This is done by accessing the web server 10 from the member management terminals 61a to 61n. The management terminals 61 a to 61 n do not have to be special, and may be any computer that is connected to the network 65 and can access the web server 10.

  The web server 10 includes a communication control unit 11, a control unit 12, a web page management unit 13, an advertisement reception processing unit 14, an advertisement operation setting unit 15, a member service management unit 16, and a management database 17. The communication control unit 11 preferably has various functions on the Internet security such as a firewall. The web page management unit 13 controls an advertisement reception screen, an operation setting reception screen, and the like. The advertisement reception processing unit 14 receives the advertisement application with the advertisement condition from the store (application store) that requests the advertisement, and the management terminals 61a to 61n of the stores that are requested to become the issue store indicated in the advertisement condition. Show advertising conditions. The advertisement operation setting unit 15 receives an answer as to whether or not to accept the advertisement application from the management terminals 61a to 61n having received the advertisement conditions, and registers an operation setting or an operation rejection according to the answer. Execute. The member service management unit 16 provides and manages services to customers, such as granting common points (point granting may be performed by the gateway server 20). The management database 17 stores various data such as operation conditions such as the advertisement set for operation, the store where the operation is set, and the printing status of the advertisement. Information for notifying advertisement conditions from the application store to the web server 10 corresponds to advertisement request information. The advertisement application is executed by sending advertisement request information from the application store to the web server 10, that is, by transmitting advertisement conditions as information.

  The web server 10 is connected to the gateway server 20 via the network 65 and the network 66, and the payment terminals 62 a to 62 n are further connected to the network 66. The advertisement or the like that has been set in operation is promptly transferred to the gateway server 20. These will be described later with reference to FIG.

  Next, a procedure for processing advertisement setting registration will be described. FIG. 3 to FIG. 5 show an example of the processing procedure of advertisement setting registration by the web server 10. FIG. 3 is a flowchart illustrating an example of the setting registration process in the web server. As shown in FIG. 3, the setting registration process of the web server 10 includes an application reception process step (step S100) and an operation setting process step (step S110).

  When there is an advertisement application from the management terminals 61a to 61n of the application store that desires to print and issue an advertisement, the advertisement reception processing unit 14 performs an advertisement application reception process. In the advertisement application, the application store (advertiser) designates a store (issue store) that requests printing of advertisements and the like. When there is no designation of the issue store, the issue store determined by the allocation process of the issue request number described later and the number of issue requests allocated to the issue store are valid. If there is no designation by the advertiser and it has not been determined by the allocation processing of the number of issuance requests, all stores are designated as issuing stores (step S100). When the application acceptance process is completed, it is disclosed on the web server 10 that the application has been made. Based on this, the store that received the advertisement request sets whether to accept the advertisement request. If there is an approval for advertisement printing from the store that has received the advertisement request, operation setting processing is performed (step S110). The advertisement reception processing unit 14 corresponds to an advertisement reception processing unit.

<1-1 Admission application>
Next, reception of the advertisement application in step S100 of FIG. 3 will be described in detail. Advertising applications for requesting printing of advertisements, event information, coupons, etc. and issuing printed receipts are made by the managers of the stores A to N accessing the web server 10 from the management terminals 61a to 61n. Each store A to N can also request an advertisement application process from the management service company. When there is an advertisement application, the advertisement reception processing unit 14 of the web server 10 attaches an ID number to the advertisement and registers various advertisement conditions.

In the following explanation, as an advertisement, etc., if you distribute an advertisement that simply displays product information or sale information, or distribute (provide) a free coupon that gives you some benefits by presenting it to the application store Includes cases to do. When applying, the application store designates the information exemplified below as an advertising condition.
(1) Target customer conditions such as the age group and gender of the customer to whom the advertisement is issued.
(2) Distribution conditions such as a store to be set as an issue store, the number of distributions by issue store, a distribution (issue) time zone, and a distribution execution period.
(3) Design of advertising designs, printed characters, etc.
Data indicating the target customer condition and the distribution condition corresponds to the advertisement condition data, and data indicating the design of the advertisement design, print characters, and the like corresponds to the advertisement print data.

  FIG. 4 is a flowchart showing an example of a procedure for accepting an advertisement application from the application store in step S100 of FIG. This process is executed by the advertisement reception processing unit 14 in the web server 10. If there is an application for an advertisement from any of the management terminals 61a to 61n, an authentication operation such as collation of ID numbers is performed (step S101). Next, registration of (1) target customer conditions and (2) distribution conditions in the advertising conditions exemplified as (1) to (3) above is accepted (step S102). Next, the advertisement design registration (3) is accepted (step S103). Next, the accepted advertisement condition is registered in the management database 17 together with the advertisement ID number (step S104).

<1-2 Operation setting process>
Next, the step in which operation setting is performed in step S110 of FIG. 3 will be described. Whether or not to accept the advertisement request is set by the store designated as the issuing store (the store that received the advertisement request). The setting is also performed by the manager or the service agent using the management terminals 61a to 61n, and the operation setting process is performed by the advertisement operation setting unit 15.

  FIG. 5 is a flowchart illustrating an example of a process in which the operation setting process is performed in response to the approval of the advertisement print issuance from the store that has received the advertisement request in step S110 of FIG. When there is an access request to the web page from the member store and a predetermined ID or the like is input, login to the web server 10 is permitted (step S111). Next, an advertisement list that is requested to print advertisements for the logged-in store (designated as an issuing store) is displayed together with the advertisement ID number, advertisement condition information, and advertisement design, and the management terminal of the logged-in store It is transmitted to 61a to 61n (step S112).

  In the management terminals 61a to 61n, the received advertisement list requested to the store is displayed on the display device together with the advertisement ID number and the advertisement condition, and is confirmed by the manager in charge. After confirming the advertisement conditions, the manager in charge determines whether to print the advertisement requested at the store and hand it to the customer, and transmits the determination result to the web server 10 as approval / disapproval information. The web server 10 receives the approval / disapproval information (step S113). If there are requests for a plurality of advertisements, it is determined whether or not approval / disapproval information has been received for all advertisements (step S114). When the approval / disapproval information is not received for all advertisements (NO in step S114), the approval / disapproval information is received until the approval / disapproval information is received for all advertisements.

  When approval / disapproval information is received for all advertisements (YES in step S114), operation settings are registered for approved advertisements (step S115). The advertisement request information (advertisement ID number, advertisement conditions, etc.) such as the advertisement set for operation is immediately transferred to the gateway server 20 (step S116). This advertisement request information is transferred to the gateway server 20 when the web server 10 determines the issuance conditions for advertisements or the like in actual operation, and the access is concentrated on the web server 10 and the load increases. This is because a decrease in speed or the like is a concern, and if these points are not a problem, the web server 10 may be configured to have all the functions of the gateway server 20.

<2 Issuance processing of advertisements, etc.>
Next, issuance processing of advertisements and the like in the issuing store will be described. The advertisements are issued by the checkout terminals 62a to 62n and the gateway server 20 of each store. FIG. 2 illustrates a connection form between the settlement terminals 62a to 62n and the gateway server 20 constituting the gateway server system 1B and a schematic configuration of the gateway server 20.

<2-1 Example of Gateway Server Configuration>
The gateway server 20 includes a communication control unit 21, a control unit 22, an advertisement determination unit 23, an advertisement output unit 24, a member service providing unit 25, an advertisement data totaling unit 26, and an advertisement database 27.

  The advertisement determination unit 23 determines whether there is an advertisement that satisfies the advertisement condition when receiving customer information or the like from the payment terminals 62a to 62n. When there is a corresponding advertisement, the advertisement output unit 24 transmits the contents of the advertisement to the issuing store. The member service providing unit 25 gives a common point or the like to the customer. The advertisement data totaling unit 26 totals advertisement issuance information, total coupon use information, and the like. The advertisement database 27 stores the advertisement conditions, the advertisement total data such as the total result of the advertisement issuance information and the total result of the coupon usage information, which are totaled by the advertisement data totaling unit 26, and the common point information so as to be searchable. The management database 17 and the advertisement database 27 described above correspond to the management database.

<2-2 Example of configuration of settlement terminal and its settlement process>
Next, the structure of the payment terminals 62a-62n of each store is demonstrated. FIG. 6 is a functional block diagram of the checkout terminal. The checkout terminal 62 a includes, for example, a POS terminal device 70 and a POS server 80 that manages a plurality of POS terminal devices 70. The POS terminal device 70 may be a single device that does not include the POS server 80, or may be a payment register that does not include the POS function. However, it is necessary to connect to an external network 66 and have a function of performing data communication, and to connect a printer 85 such as a receipt printer. Further, it is desirable to include a bar code scanner 86 and a card reader 87 for reading a membership card. The POS terminal device 70 in the case where the payment terminal 62a is a plurality of POS terminal devices 70 and a POS server 80 corresponds to the payment processing device. The POS terminal device 70 when the checkout terminal 62a is a single POS terminal device 70 corresponds to the store information terminal device and the checkout processing device. The printer 85 corresponds to print processing means.

  The POS terminal device 70 includes a control unit 71 that controls the operation of the POS terminal device 70 as a whole, an internal communication unit 72 that performs data communication with the POS server 80, a settlement processing unit 73 that performs a settlement process for customer purchases, and a scanner control unit. 74, a print control unit 75, an external communication unit 77 that performs data communication with the gateway server 20, and a peripheral device communication unit 78 that transmits and receives data between the barcode scanner 86 and the printer 85. In addition, an advertisement execution determining unit 79 that gives priority to each of the plurality of advertisement request information received from the gateway server 20 and an advertisement issuing unit 76 that prints an advertisement based on the received advertisement request information according to the priority. Yes. The printer 85 corresponds to a printing device.

  When the customer presents the membership card and the purchased product, the card information is read by the card reader 87, and the product information is read by the barcode scanner 86 via the barcode printed on the purchased product. The read product information is processed by the settlement processing unit 73, and the name, price, total purchase price, etc. of the purchased product are calculated.

  Purchased product information, checkout information, and customer information are transmitted to the gateway server 20 in real time via the external communication unit 77. As customer information, in addition to the member information specified from the member card, the cashier cashier in charge inputs OLE_LINK1 via the OLE_LINK1 keyboard (not shown) or the like as necessary to supplement the member information. In the case of a customer other than a member, the cashier cashier also inputs customer information via an input device such as a keyboard (not shown).

  When the advertisement request information is received from the gateway server 20, the advertisement execution determining unit 79 gives priority to each of the received plurality of advertisement request information from the advertisement issue information stored in the advertisement database 27 described above. The process of setting priorities will be described later. The advertisement issuing unit 76 sends the advertisement request information to the print control unit 75 according to the priority assigned to each of the advertisement request information. The advertisement request information is sequentially transmitted from the highest priority, and only the prescribed number of executions of advertisement request information is transmitted. For example, when the number of executions is 1, only the advertisement request information with the highest priority is sent. For example, when the number of executions is 3, only the advertisement request information with the third highest priority is sent. Further, the advertisement issuing unit 76, in response to the received advertisement request information, executes an execution report for the advertisement request information sent to the print control unit 75, and rejects a report for the advertisement request information that has not been sent. Send to. The print control unit 75 causes the printer 85 to perform printing specified by the received advertisement request information on the receipt 90 or the like.

  The advertisement request information may be printed when predetermined information such as event information is printed under the settlement information of the receipt 90, or when a coupon is issued separately from the receipt 90. The contents of the advertisement include, for example, event information such as special sale information, discount coupons, product redemption coupons, introduction of new products (new menu), and the like. The advertisement issuing unit 76 corresponds to the first advertisement information processing means.

  Note that, for example, data communication of image data such as coupon printing requires a communication time, so that image data to be printed at the issuing store is received from the gateway server 20 and stored in the POS terminal device 70 in advance. It is also possible to do. Further, the communication with the gateway server 20 can be configured to be performed via the POS server 80.

  The POS terminal device 70 also includes a code reading processing unit 81, an advertisement request unit 83, and an advertisement request input device 84. The code reading processing unit 81 is printed together with an advertisement such as a coupon ticket presented to the advertiser's store, information on the requested store code that is the store code of the application store, and the issued store code that is the store code of the issuing store The advertisement management information including such information is read and transmitted to the gateway server 20. When the administrator of the POS terminal device 70 becomes an advertiser, the advertisement condition for the advertisement to be printed and issued is input via the advertisement request input device 84. When the advertisement condition is input, the advertisement request unit 83 transmits the advertisement application to the web server 10 via the gateway server 20 with the advertisement condition. By including the code reading processing unit 81, the advertisement request unit 83, and the advertisement request input device 84, the POS terminal device 70 also realizes the functions of the management terminals 61a to 61n of each store.

<2-3 Processing procedure by gateway server>
Next, each process related to advertisement issuance executed by the gateway server 20 will be described. FIG. 7 is a flowchart illustrating an example of a basic processing procedure of the gateway server. The basic processing contents are an advertisement issuance process (step S200) based on information from the payment terminals 62a to 62n, a process of giving common points to customers (step S210), and an advertisement data totaling recording process (step S220). . The order of these processes is not particularly required in this order, and the order of the processes can be changed. Each of these processing procedures will be described with reference to FIGS.

<2-3-1 Advertisement Issuance Processing Procedure>
First, the processing procedure of the advertisement issuing process of the gateway server 20 in step S200 will be described. FIG. 8 is a flowchart illustrating an example of a processing procedure of advertisement issuing processing of the gateway server. If there is a connection request from any of the checkout terminals 62a to 62n, the connection is accepted (step S201). Next, the advertisement determination unit 23 receives customer information and settlement information of a customer to be settled transmitted from the settlement terminal 62a, for example, that has received the connection via the network 66 (step S202). Next, the advertisement determination unit 23 searches for an advertisement in which the store is designated as the issuing store, and searches for an advertisement that matches the received customer information and settlement information (step S203).

  Next, it is determined whether or not there is an advertisement whose advertisement conditions match the received customer information and settlement information, that is, whether or not there is advertisement request information to be issued from, for example, the settlement terminal 62a that has accepted the connection (step S204). If there is no matching advertisement (NO in step S204), the advertisement issuance process is terminated without issuing an advertisement. If there is a matching advertisement (YES in step S204), the advertisement request information of the matching advertisement is transmitted to the settlement terminal 62a that has accepted the connection (step S205).

  Next, with respect to the transmitted advertisement request information, the execution information sent from the settlement terminal 62a, for example, is received (step S206). As the execution information, as described above, “execution report” is sent for the advertisement request information sent by the advertisement issuing unit 76 to the print control unit 75, and “rejection report” is sent for the advertisement request information not sent. 20 is transmitted.

  Next, it is determined whether or not the received execution information is “execution report” (step S207). If the execution information is “execution report” (YES in step S207), the fact that the advertisement is issued once is recorded as a part of the advertisement issuance information (step S208), and the process proceeds to step S209. If the execution information is “rejection report” and not “execution report” (NO in step S207), the process proceeds to step S209. In step S209, it is determined whether execution information has been received for all of the transmitted advertisement request information. If execution information has not been received for all of the transmitted advertisement request information (NO in step S209), the process returns to step S206, and steps from step S206 to step S208 are repeated. If execution information has been received for all of the transmitted advertisement request information (YES in step S209), the advertisement issuance process is terminated.

<2-3-2 Point grant processing procedure>
Next, the process procedure of the point grant process of the gateway server 20 in step S210 will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of a processing procedure of the point assignment processing of the gateway server. First, it is confirmed whether or not the customer to whom customer information has been sent is a member (step S211). If it is not a member (NO in step S211), points are not given and the point giving process is terminated.

  If the customer is a member (YES in step S211), it is confirmed whether or not the product is purchased by using a coupon (step S212). When the coupon is not used (NO in step S212), a normal point is calculated and given (step S213). In the case of using a coupon (YES in step S212), a special point is calculated and given for the use of the coupon (step S214).

  Thus, by giving a common point also to coupon use, the willingness to use a coupon can be amplified and the attraction effect can be heightened. Special points can be set arbitrarily. Moreover, when giving a common point, without distinguishing a special point and a normal point, the process (step S212) which confirms whether it is a goods purchase by coupon use is unnecessary.

  Next, the calculated normal points or special points are registered in the advertisement database 27 (step S215). At this time, when the number of points to be granted and the total number of points are recorded on the member card, these data are transmitted to, for example, the settlement terminal 62a that has accepted the connection.

  The provision of such a member service may be executed by the web server 10, or may be executed by the POS terminal device 70 or the POS server 80.

<2-3-3 Recording process of advertisement issue information and advertisement management information read data>
Next, with reference to FIG. 10, a processing procedure (step S220 in FIG. 7) for counting and recording advertisement issuance information and advertisement management information read data, which is a recording process of advertisement data, will be described. FIG. 10 is a flowchart showing a totaling process procedure of advertisement issue information and advertisement management information read data.

  First, it is confirmed whether or not the customer has brought an advertisement (hereinafter, referred to as “issued advertisement”) issued at another store or own store (step S221). When the customer has brought the issued advertisement to the advertiser's store (application store), the code ID, printed by the code reading processing unit 81 along with the issued advertisement presented to the advertiser's store, Advertisement management information including requested store code information and issued store code is read and transmitted to the gateway server 20. By receiving the information that the advertisement management information has been read, it is determined that the customer has brought the issued advertisement.

  When the customer does not bring the issued advertisement (NO in step S221), the above-described advertisement issuing process is executed, and as a normal registration process, information relating to the issuing store that executed the advertisement issuing here and the executed advertisement is executed. Is recorded in the advertisement database 27. In addition, the advertisement data totaling unit 26 counts the number of executions of the advertisement execution that is the same as the executed issuance store and the executed advertisement, and the advertisement issuance information including the advertisement ID, the issuance store code, and the advertisement issuance execution number information is advertised. The database 27 stores (Step S222). The number of times the advertisement is issued corresponds to the number of issues.

  When the customer brings the issued advertisement (YES in step S221), the advertisement management information (advertisement ID, issue store name, issue date, etc. information) of the issued advertisement is received from the application store in real time ( Step S223). The advertisement management information of these issued advertisements is registered in the advertisement database 27. Further, the advertisement data totaling unit 26 counts the number of times of reading the same advertisement management information, and the advertisement database 27 stores advertisement management information reading data including the advertisement management information and the number of times of reading of the advertisement management information ( Step S224). The number of readings is the number of cases where the customer brought the issued advertisement to the application store, and corresponds to the number of actual use. When the checkout process is executed for the customer, the above-described step S222 is executed, and the recording process of the advertisement issue information and the advertisement management information read data is ended.

  The advertisement management information includes an advertisement ID number and a store ID number that identifies the advertisement issuing store on a printed matter (including one printed on a receipt) on which coupon coupons, advertisements, etc. are printed when the advertisement is printed at the issuing store. By printing a special bar code including (issued store code) and a special first number that can be distinguished from the product bar code, an advertisement or the like is recorded on the printed matter. Thereby, when the issued advertisement (printed material) is brought into the application store, the advertisement management information can be acquired only by reading the special barcode at the checkout terminals 62a to 62n. Therefore, the process of step S223 shown in FIG. 10 can be efficiently performed in a short time.

<2-3-4 Advertisement issue processing procedure at checkout terminal>
Next, the processing procedure of the advertisement issuing process in any of the settlement terminals 62a to 62n, which is executed in parallel with the advertisement issuing process of the gateway server 20 in step S200 described above, will be described. FIG. 11 is a flowchart illustrating an example of a processing procedure of advertisement issuing processing of the payment terminal. 12A is a schematic diagram showing the relationship between the number of issues and the number of collections, FIG. 12B is a schematic diagram showing an example of calculating the collection rate, and FIG. FIG. 12D is a schematic diagram illustrating an example of determination of issuance / non-issuance.

  When the settlement process is performed in any of the settlement terminals 62a to 62n, a connection request is sent to the gateway server 20 (step S231). Subsequently, customer information and settlement information of the customer to be settled are transmitted (step S232). As described above, when there is an advertisement whose advertising conditions match the transmitted customer information and settlement information, that is, when there is advertisement request information to be issued from the settlement terminal (for example, the settlement terminal 62a), from the gateway server 20, Advertisement request information for matching advertisements is sent. It is determined whether or not the advertisement request information has been received (step S233). If the advertisement request information has not been received (NO in step S233), the advertisement issuance process is terminated.

  When the advertisement request information is received (YES in step S233), the priority of the advertisement specified by each advertisement request information is searched (step S234). The priority of advertisements is based on the corresponding performance of each store that has requested the issuance of advertisements as the application store for the advertisement that the store designated as the issue store has requested in the past as the application store. It is determined by the determination unit 79.

  Here, an example of a procedure for determining the priority order of the advertisement by the advertisement execution determining unit 79 will be described. The advertisement issuance information and advertisement management information read data stored in the advertisement database 27 of the gateway server 20 are aggregated for a predetermined aggregation period, for example, every week, and from the gateway server 20 to the POS terminal device 70 that is the management terminal of the application store. Sent to. The number of issuances of the advertisement request information included in the advertisement issuance information is the number of issuances shown in FIG. 12A, and the number of times of reading of the advertisement management information included in the advertisement management information read data is shown in FIG. The number of collections. Note that the issue period and collection period may be shifted by, for example, about one week in consideration of the time elapsed until the customer who received the advertisement at the issue store visits the application store and presents the advertisement. preferable. In addition, in order to suppress the impact of the set period, the count result is initialized several times and the count results are initialized to equalize the application for all application stores. It is also effective to issue. If the total period is one week, for example, it is initialized every two months.

  When determining the priority according to the recovery rate, as shown in FIG. 12B, the collection rate is calculated from the information on the number of issues included in the advertisement issuance information and the number of collections included in the advertisement management information read data. Is calculated. From the calculated recovery rate, the rank of the recovery rate and the rank of the recovery rate of each store are determined. The collection rate of each store, the rank of the collection rate, or the collection rate rank corresponds to the priority order of the advertisement that each store requests to issue an advertisement as an application store.

  When determining the priority order based on the number of issues, as shown in FIG. 12C, the order of the number of issues and the rank of the number of issues are determined from the information on the number of issues included in the advertisement issue information. The rank of the number of issues of each store, or the rank of the number of issues corresponds to the priority of advertisements for which each store is requesting advertisement issuance as an application store.

  In the processing procedure of the advertisement issuance process, after the priority order search (step S234 in FIG. 11), the issue or non-issuance of each advertisement is determined according to the retrieved priority order (step S235). FIG. 12 (d) is a schematic diagram showing an example of the decision of non-issuance of issue. For four advertisements, the priority of advertisement is determined based on the rank of the number of issues, and one customer is determined. An example of determining issuance of an advertisement that is limited to two in advance is shown.

  In the example illustrated in FIG. 12D, there are four advertisements 1 to 4 in which the advertisement request information is transmitted while the advertisement condition matches the customer condition. The numbers 1 to 4 of the advertisement depend on the order of application, that is, the order in which the advertisement request information is transmitted to the gateway server 20 and registered. In the advertisement 1, the application store is the A store, and the issue number rank is second as shown in FIG. In the advertisement 2, the application store is the C store, and the issue number rank is second as shown in FIG. In the advertisement 3, the application store is the D store, and the issue number rank is fifth as shown in FIG. In the advertisement 4, the application store is the E store, and the issue number rank is first as shown in FIG. The advertisement 4 is ranked first in terms of the number of issues, and is determined to be executed because the issue ranking is higher than the other three cases. Advertisement 3 has the fifth issuance rank, and is determined to be non-executed because the issuance rank is lower than the other three cases.

  Advertisement 1 and Advertisement 2 are both ranked second, but the number of advertisements issued is limited to two for one customer (one receipt) in advance, and the advertisement with the highest issue order Since 4 is determined to be executed, only one of them can be executed. In the example shown in FIG. 12D, the advertisement 1 whose application order is early is determined to be executed, and the advertisement 2 is determined not to be executed.

  Following the decision to issue or not issue advertisements (step S235), it is determined for each advertisement whether or not the advertisement is decided to be executed (step S236). When the advertisement is determined to be executed as in advertisement 1 or 4 (YES in step S236), the advertisement issuing unit 76 transmits “advertisement request information” to the print control unit 75 (step S237). The print control unit 75 causes the printer 85 to print an advertisement based on the transmitted “advertisement request information”.

  Next, “execution report” is transmitted to the gateway server 20 for the advertisement of the transmitted advertisement request information (step S238). When the advertisement is determined not to be executed as in advertisement 2 or 3 (NO in step S236), the advertisement issuing unit 76 transmits a “rejection report” to the gateway server 20 for the advertisement (step S239). .

  After step S238 or step S239, it is determined whether or not the transmission of the “execution report” or “rejection report” has been completed for the received advertisement request information (step S240). If transmission has not been completed for all received advertisement request information (NO in step S240), the process returns to step S236, and the steps from step S236 to step S240 are repeated. If transmission has been completed for all received advertisement request information (YES in step S240), the advertisement issuing process in the settlement terminal is terminated.

  Next, the special barcode will be described with reference to FIG. FIG. 13A is an image diagram showing the appearance of the special barcode, and FIG. 13B is a table showing the meaning of each number of the special barcode. The leading numeral 29 indicates a special code, and the issuing store ID number is designated by the next three digits, and the advertisement ID number is designated by the next two digits. The number, value, and contents of the special bar code are not limited to these, and may include other information required by the application store. A two-dimensional code may also be used.

  When mutually requesting the issuance of advertisements, it is preferable to pay an issuance fee from the application store to the issuance store with the issuance of the advertisement. The issuance fee may be determined uniformly for each sheet, or may be determined according to the collection rate or the number of issues. Further, an issue fee may be set for each rank of the collection rate or the number of issues described in FIG. 12B or 12C, and an issue fee corresponding to each store rank may be paid.

<3 Processing for determining the number of issued underwriting for the number of issued requests>
Next, based on the advertisement issuance information and the advertisement management information read data, a process of determining the number of issuance underwriting, which is the number of issuance of requests and the issuance of the issuance requests for the issuance of advertisements from the application store An example will be described with reference to FIGS. The advertisement execution determination unit 79 determines the priority for each store from the advertisement issuance information and the advertisement management information read data stored in the advertisement data totaling unit 26, and is determined according to the priority. Multiply the underwriting rate by the number of issuance requests.

  FIG. 14 is a flowchart illustrating an example of processing for determining the number of issued and accepted items. FIG. 15A is a schematic diagram showing the relationship between the number of issues and the number of collections, FIG. 15B is a schematic diagram showing a calculation example of the collection rate, and FIG. FIG. 15D is a schematic diagram showing an example of calculation of the number of issued / underwritten.

  The advertisement issuance information and advertisement management information read data stored in the advertisement database 27 of the gateway server 20 are aggregated for a predetermined aggregation period, for example, every week, and from the gateway server 20 to the POS terminal device 70 that is the management terminal of the application store. Sent to. The number of times the advertisement request information is included in the advertisement issuance information is the number of advertisements issued as described with reference to FIG. 8 or FIG. 11, and is the number of issuances shown in FIG. The number of times the advertisement management information included in the advertisement management information read data is read is the number of collections shown in FIG. Note that the issue period and collection period may be shifted by, for example, about one week in consideration of the time elapsed until the customer who received the advertisement at the issue store visits the application store and presents the advertisement. preferable. The number of collections corresponds to the number of actual use.

  As shown in FIG. 14, the POS terminal device 70 determines the number of issuance underwriting, which is the number of requests issued and issued for the number of issuance requests requested by the application store for each application store. In doing so, it is determined whether the advertisement issuance information, the advertisement management information read data, and the advertisement for which the current issuance underwriting number is set are the same as when the previous issuance underwriting number was determined (step S251). To determine whether or not they are the same, an allowable variation range is set in advance, and it is determined that the difference in the range not exceeding the allowable value is the same. The allowable value is appropriately determined in consideration of the number of issues and the total period. For example, the error up to 10% may be the same, or may not be the same if not exactly the same. Of course, the specific print contents are determined to be the same even if they are different.

  If the advertisement issuance information, advertisement management information read data, and the advertisement for which the current issuance number is set are the same as when the previous issuance number was determined (YES in step S251), the memory (not shown in FIG. 6) The data of the previous setting is acquired from (Step S252). The setting includes a store name as an application store and the number of issued subscriptions determined for the application store. Next, the acquired setting data is stored as the current setting (step S253).

  Next, the current setting is registered in the web server 10 (step S254). In other words, the number of advertisements issued and accepted for each store under the advertisement condition (see FIG. 4) stored in the management database 17 together with the advertisement ID number is rewritten to the number of advertisements accepted and set at this time.

  If the advertisement issuance information and advertisement management information read data acquired this time are not the same as the previous data (NO in step S251), the advertisement of the data simply represents an advertisement (hereinafter referred to as “product information” or sale information). It is determined whether the coupon is “simple advertisement” or a coupon from which some benefit can be obtained by presenting it to the application store (step S255). If it is a coupon, when the received customer uses the coupon, it is presented to the application store. At this time, as described above, the advertisement management information read data including the collected number data is obtained by reading the advertisement management information printed on the coupon together with the coupon information and counting the number of times of reading. Therefore, in the case of a coupon, there is data on the number of collections. On the other hand, in the case of simple advertisements that simply display product information or sale information, there is almost no possibility of being presented to the application store, so the advertisement management information of simple advertisements is not read, and simple advertisements are collected. There is no advertisement management information read data including a number of data.

  If the advertisement of the data is a coupon (coupon in step S255), whether the number of issued underwriting is determined based on the number of issued or based on a collection rate that is a ratio of the number of collected to the number of issued Determination is made (step S256). Whether to decide based on the number of issues or based on the collection rate is specified in advance for each coupon and stored as one of the requirements of the advertising condition.

  When it is specified that the number of issued subscriptions is determined based on the collection rate (the collection rate in step S256), the weighting corresponding to the collection rate is calculated (step S257). More specifically, as shown in FIG. 15B, the recovery rate is calculated, and the rank of the recovery rate and the rank of the recovery rate are determined from the calculated recovery rate. In order to determine the number of issued subscriptions based on the determined collection rate rank or collection rate rank, an underwriting rate is determined in advance for each collection rate rank or collection rate rank. The underwriting rate illustrated in FIG. 15B is the underwriting rate of each store based on the underwriting rate determined for each collection rate rank. The recovery rate, the ranking of the collection rate, or the collection rate rank corresponds to the priority of the store.

  When the advertisement is a simple advertisement in step S255 (simple advertisement in step S255) and when it is specified that the number of issued underwriting is determined based on the number of issued (number of issued in step S256), the number of issued The corresponding weight is calculated (step S258). More specifically, as shown in FIG. 15C, the rank of the number of issues and the rank of the number of issues are determined from the number of issues. An underwriting rate is determined in advance for each issue number rank or issue number rank in order to determine the issue acceptance number based on the determined issue number rank or issue number rank. The underwriting rate illustrated in FIG. 15C is an underwriting rate for each store based on the underwriting rate determined for each issue rank. The rank of the number of issues or the rank of the number of issues corresponds to the priority order of the store.

  Next, it is determined whether or not the number of issuance requests scheduled for the POS terminal device 70 of the advertisement for which the current number of issuance underwriting has been changed has been changed from the previous number of issuance requests to the POS terminal device 70 (step). S259).

  If the planned number of issuance requests has not been changed from the previous number of issuance requests (NO in step S259), data on the number of previous issuance requests is acquired, and the number of issuance requests is calculated as the current number of issued requests. The number of advertisement issuance requests to be determined is set (step S261). If the scheduled number of issue requests has been changed from the previous number of issue requests (YES in step S259), data on the new number of issue requests is acquired, and the number of issue requests is given priority. The number of issued requests is determined by applying the underwriting rate based on the ranking (step S260).

  Next, based on the weight calculated in step S257 or step S258, the number of issued underwriting corresponding to the number of issued advertisement requests requested is determined (step S262). More specifically, when the number of issued subscriptions is determined based on the collection rate, as shown in FIG. 15D, for example, the subscription rate corresponding to the collection rate rank (FIG. 15B) )))) To determine the number of underwriting. If the application store of the advertisement requested to be issued is A store, it is assumed that the number of issue requests is 90, and the underwriting rate 80 corresponding to the collection rate rank “good” of A store shown in FIG. The number of issued subscriptions is 72 sheets multiplied by%.

  Further, when determining the number of issued underwriting based on the number of issued, for example, the number of issued underwritten is calculated by multiplying the number of issued requests by the underwriting rate (see FIG. 15C) corresponding to the number of issued actually issued. decide. If the application store of the advertisement requested to be issued is A store, it is assumed that the number of issue requests is 90, and the underwriting rate 100 corresponding to the issue number rank “excellent” of A store shown in FIG. 90 sheets multiplied by% will be the number of underwriting.

  In addition, for each rank of the collection rate rank and issue number rank, an underwriting rate for the number of issued requests is determined in advance, and the number of issued requests is determined by multiplying the number of issued requests by the underwriting rate corresponding to the rank of the application store. Also good.

  Next, the determined number of issued subscriptions is saved as the current setting (step S263).

  Next, the current setting including the determined number of issued subscriptions is registered in the web server 10 (step S264). That is, the number of advertisement issuance requests for each store under the advertisement condition (see FIG. 4) stored in the management database 17 together with the advertisement ID number is rewritten to the determined number of issued underwriting. Step S264 is executed, and the process of determining the number of issued underwriting for the number of issued requests is completed.

  As described above, according to the advertisement management system 1 of the present invention, the advertisement request information received and processed by the advertisement reception processing unit 14 is transmitted to any one of the settlement terminals 62a to 62n specified in the issuing store device, An image defined by the advertisement request information having a high priority is printed by the printer 85, and the advertisement is printed. At the same time, “execution report” is transmitted to the gateway server 20 for the advertisement request information that has been printed. The advertisement request information corresponding to the transmitted “execution report”, any of the settlement terminals 62a to 62n that is the transmission source of the “execution report”, and the “execution report” from any of the settlement terminals 62a to 62n. Issuance information including the number of times received is recorded in the advertisement database 27. Since the “execution report” is transmitted when the advertisement issuing unit 76 transmits the advertisement request information to the printer 85, the number of times the advertisement request information is transmitted becomes the number of times the advertisement is printed. In addition to the image defined by the advertisement request information, the advertisement management information includes an advertisement ID number indicating the advertisement request information defining the image, and a store identification code indicating the settlement terminals 62a to 62n that executed the printing. Is printed on the receipt 90. The code reading processing unit 81 of the settlement terminals 62a to 62n of the advertiser store reads the advertisement management information, so that the advertisement printed and issued by which issuing store device has reached the advertiser's store, that is, which settlement terminal It is possible to detect whether the customer who has received the receipt printed with the advertisements 62a to 62n has been guided to the advertiser's store. Based on the advertisement management information read data including the number of times of detection and the number of times of reception of the “execution report”, the advertisement execution determination unit 79 determines the priority order. When the number of advertisements requested to be printed is larger than the number of prints for one customer (one receipt), the printing is executed from the advertisement with the highest priority. Since advertisement printing is executed in accordance with the number of advertisement printing executions or priority based on the customer's guidance performance by advertisements, mutual benefit from receiving advertisements of their own stores and advertisements of other stores It is possible to preferentially print and issue advertisements from stores that are likely to have a good cooperative relationship with each other.

  In addition, since the advertisement management system 1 executes advertisement printing based on the number of times of advertisement printing or the customer's guidance result by advertisement in response to a request for advertisement printing issuance, the manager of each store, etc. Are likely to be in a good cooperative relationship with each other based on the number of times the advertisement has been printed or the customer's experience with the advertisement, without having to perform cumbersome tasks such as issuing and collecting the results of collection. Advertisements from stores can be preferentially printed and issued.

  The preferred embodiments according to the present invention have been described above with reference to the accompanying drawings. However, the embodiments of the present invention are not limited to the above-described embodiments, and do not depart from the gist of the present invention. It goes without saying that various changes can be made, and it can also be carried out as follows.

  (Modification 1) In the embodiment, the advertisement reception processing unit 14 presents the advertisement conditions to the management terminals 61a to 61n, and whether to accept the advertisement request is set using the management terminals 61a to 61n. The person in charge of management of the management terminals 61a to 61n has performed. Whether or not to accept the advertisement application may be answered by executing the process of determining the number of issued subscriptions described with reference to FIGS. 14 and 15 and using the determined number of issued subscriptions. For example, when receiving the advertisement application, the advertisement reception processing unit 14 may transmit the advertisement request information to the management terminals 61a to 61n designated as the issuing store, and the advertisement execution determining unit 79 may reply the number of issued underwriting. . It is also possible to set the number of issued subscriptions to 0 and not accept the advertisement request.

  (Modification 2) In the embodiment, the advertisement reception processing unit 14 presents the advertisement conditions to the management terminals 61a to 61n, and receives an answer as to whether or not to accept the advertisement application from the management terminals 61a to 61n. The operation setting or the operation refusal registration process corresponding to the answer was executed, but it is not essential to confirm whether or not to accept the advertisement application. When the advertisement application is made, the settlement terminals 62a to 62n of the store designated as the issuing store by the advertisement condition of the advertisement application may be configured to issue the advertisement.

  (Modification 3) In the above embodiment, the case where the rank of each store is determined based on the collection rate and the number of issues has been described, but the rank of each store may be determined based on the number of collection. The number of collections corresponds to the number of actual use.

Explanatory drawing which shows schematic structure of the advertisement management system of this invention. Explanatory drawing which shows schematic structure of the advertisement management system of this invention. The flowchart which shows an example of the setting registration process in a web server. The flowchart which shows an example of the acceptance processing procedure of the advertisement application from an application store. The flowchart which shows an example of the process in which an operation setting process is performed in response to permission for advertisement issuance. Functional block diagram of the payment terminal. The flowchart which shows an example of the basic processing procedure of a gateway server. The flowchart which shows an example of the process sequence of the advertisement issue process of a gateway server. The flowchart which shows an example of the process sequence of the point provision process of a gateway server. The flowchart which shows the total process procedure of advertisement issue information and advertisement management information read data. The flowchart which shows an example of the process sequence of the advertisement issue process of a payment terminal. (A) The schematic diagram which shows the relationship between the number of issuing and the number of collection | recovery. (B) The schematic diagram which shows the example of calculation of a recovery rate. (C) The schematic diagram which shows the example of calculation of issue number order. (D) The schematic diagram which shows an example of determination of issue non-issue. (A) The image figure which shows the external appearance of a special barcode. (B) A table showing the meaning of each number of the special barcode. The flowchart which shows an example of the process which determines the number of issuing acceptance. (A) The schematic diagram which shows the relationship between the number of issuing and the number of collection | recovery. (B) The schematic diagram which shows the example of calculation of a recovery rate. (C) The schematic diagram which shows the example of calculation of issue number order. (D) The schematic diagram which shows an example of calculation of the number of issuing underwriting.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Advertisement management system, 1A ... Web server system, 1B ... Gateway server system, 10 ... Web server, 11 ... Communication control part, 12 ... Control part, 14 ... Advertisement reception process part, 15 ... Advertisement operation setting part, 17 ... Management database, 20 ... gateway server, 21 ... communication control unit, 22 ... control unit, 23 ... advertisement determination unit, 24 ... advertisement output unit, 26 ... advertisement data totaling unit, 27 ... advertisement database, 61a, 61n ... management terminal, 62a, 62n ... settlement terminal, 65, 66 ... network, 70 ... POS terminal device, 71 ... control unit, 72 ... internal communication unit, 73 ... settlement processing unit, 74 ... scanner control unit, 75 ... print control unit, 76 ... Advertisement issuing unit, 77 ... external communication unit, 78 ... peripheral device communication unit, 79 ... advertisement execution decision unit, 81 ... code reading processing unit, 83 ... advertisement request unit, 84 ... wide Request input device, 85 ... printer.

Claims (16)

An advertisement management server and a plurality of store information terminal devices connected to the advertisement management server so as to communicate with each other, installed at least one in each store, and having at least one checkout processing device. The advertisement request information transmitted by the store for requesting the print issuance of the advertisement is distributed to another store, and the advertisement specified by the advertisement request information is printed on a receipt issued from the settlement processing device of the other store. An ad management system having a function,
The store information terminal device is the number of issuance requests when requesting print issuance of the advertisement from its own store, and / or the number of individual issuances of other stores in response to a request for print issuance of the advertisement from the own store. The priority of the store is set when the store is requested to issue and print the advertisement according to the results, and the advertisement that is requested to be printed is printed based on the priority. Ad management system. The advertisement request information includes at least advertisement print data that defines the print contents of the advertisement, and advertisement condition data that specifies at least the store to which the advertisement is issued.
The settlement processing apparatus has at least a printing processing means, an input processing device for an operator, a display processing means, and a communication processing means capable of communicating with the store information terminal device,
The advertisement management server includes an advertisement reception processing means for receiving the advertisement request information from the store, an issue request number for requesting print issuance from at least one arbitrary store to the other store, and an actual number from the one store. A management database that collects and manages the number of issued and issued issues,
The store information terminal device receives the advertisement request information from another store, extracts the advertisement print data and the advertisement condition data from the advertisement request information, and is defined by the received advertisement request information. A first advertisement information processing means for transferring at least the advertisement print data to the print processing means of the settlement processing apparatus in order to print the advertisement on a receipt issued from the settlement processing apparatus of the own store; Transmitting the advertisement request information from the store, and generating advertisement request information including advertisement print data and advertisement condition data defining the advertisement to be printed on a receipt issued from the settlement processing device of the other store; Second advertisement information processing means for transmitting to the advertisement management server,
The store information terminal device acquires, from the advertisement management server, data on the number of prints issued when the advertisement is actually printed and issued from the store, and prints the advertisement from the store. Depending on the number of issuance requests requested to be issued and / or the respective number of issuances of the other stores corresponding to the acquired print issuance request of the advertisement from the own store, the own store is requested to print and issue advertisements. The advertisement management system according to claim 1, wherein the priority order of the store is set and printing of the advertisement requested to be printed is executed based on the priority order.   Based on the priority, the store information terminal device determines the number of issuance underwriting for the number of issuance requests for which the store has been requested to issue a print, and prints the number of advertisements not exceeding the number of issuance underwriting. The advertisement management system according to claim 1 or 2, wherein   When the store information terminal device receives a plurality of the advertisement request information from the advertisement management server corresponding to a single receipt, the store information terminal device is defined by the advertisement request information based on the priority order. The advertisement management system according to claim 1, wherein the advertisement to be printed on the single receipt is determined from the advertisements and the advertisement is printed.   The advertisement print data is data for printing a coupon having incentive information for adding a privilege when used at the store of the advertisement issuer, and the advertisement print data is a request from the issuer 5. The advertisement management system according to claim 1, comprising a store code and an issued store code of the store that actually prints and issues the coupon. The checkout processing device has code reading processing means capable of reading at least the issued store code,
When the coupon is used, the number of actual use is calculated for each issue store by the issue store code, the priority is set according to the use actual number, and the priority according to the use actual number is set. 6. The advertisement management system according to claim 5, wherein the determination of the number of issued underwriting or the determination of the advertisement to be printed on a single receipt from among the plurality of advertisements is performed based on the advertisement management system. . The checkout processing device has code reading processing means capable of reading at least the issued store code,
When the coupon is used, the issued store code is used to calculate the number of used records for each issued store, and the recovery rate that is the ratio of the used track record number to the actual number of issued tickets is calculated. The advertisement is to be set on the basis of the priority, and based on the priority order corresponding to the collection rate, the issue acceptance number is determined or printing is performed on a single receipt from among the plurality of advertisements. The advertisement management system according to claim 5, wherein the determination is performed. In an advertisement management system comprising: an advertisement management server; and a plurality of store information terminal devices connected to the advertisement management server so as to communicate with each other, installed at least one at a store, and having at least one checkout processing device , Any one store distributes the advertisement request information transmitted for requesting the print issuance of the advertisement to another store, and is defined by the advertisement request information in a receipt issued from the settlement processing device of the other store An advertisement management method for printing an advertisement,
Collect and manage the number of issuance requests at the time of requesting the print issuance of the advertisement from the own store and / or the actual number of other issuances of the other store in response to the print issuance request of the advertisement from the own store Collection management steps to
Priorities of the stores when the store is requested to print and issue advertisements according to the actual number of issues collected in the collection management step and / or the number of issuance requests collected in the collection management step A priority setting step for setting
An advertisement management method comprising: printing the advertisement requested to be printed based on the priority order. At least the advertisement that the store information terminal device of the request store that is one store in the store prints on a receipt issued from the settlement processing device of the issue store in the store other than its own store Generating the advertisement request information including advertisement print data defining print contents and advertisement condition data specifying at least the issuing store;
Transmitting the generated advertisement request information;
The advertisement management server receiving the advertisement request information transmitted from the store information terminal device of the requested store;
The advertisement management server transmitting the received advertisement request information to the issuing store;
The store information terminal device of the issuing store receives the advertisement request information transmitted by the advertisement management server, and the advertisement specified by the received advertisement request information is issued from the settlement processing device of its own store. Transferring at least the advertisement print data to a print processing means of the checkout processing apparatus for printing on a receipt,
In the collection management step, the advertisement management server requests at least the issue store to issue the print issuance of the advertisement from the request store, and the number of issues in which the advertisement is actually printed and issued from the issue store. Collect and
In the priority order setting step, the store information terminal device obtains the data of the number of issuance requests and / or the number of issuances from the advertisement management server, and according to the number of issuances and / or the number of issuance requests. The advertisement management method according to claim 8, wherein the priority of the store when the store is requested to print and issue the advertisement is set. An underwriting number determining step for determining the number of issued underwriting for the number of issuing requests for which the store is requested to issue a print based on the priority order;
10. The advertisement management method according to claim 8, wherein in the step of printing the advertisement requested to be printed, the number of advertisements not exceeding the accepted number is printed. 11. In response to a single receipt, when receiving a plurality of the advertisement request information from the advertisement management server, based on the priority order, the plurality of advertisements defined by the advertisement request information Further comprising an advertisement determining step for determining the advertisement to be printed on a single said receipt;
The advertisement management method according to claim 8 or 9, wherein, in the step of printing the advertisement requested to be printed, the printing of the advertisement determined for the advertisement to be executed is performed.   The advertisement print data is data for printing a coupon having incentive information for adding a privilege when used at the store of the advertisement issuer, and the advertisement print data is a request from the issuer The advertisement management method according to any one of claims 8 to 11, including a store code and an issued store code of the store that actually prints and issues the coupon. When the coupon ticket is used at the requested store, it further includes a step of reading at least the issued store code;
In the priority order setting step, the number of use results is calculated for each issue store by the read issue store code, and the store of the store when the store is requested to print and issue an advertisement according to the use result number Set priorities,
The advertisement management method according to claim 12, wherein the underwriting number determination step and / or the advertisement determination step are executed based on the priority order according to the number of actual use. When the coupon ticket is used at the requested store, it further includes a step of reading at least the issued store code;
In the priority order setting step, by using the read issuance store code, the number of actual use is calculated for each issuance store, and a recovery rate that is a ratio of the actual use number to the actual number of the issuance is calculated. According to the setting of the priority when the store is requested to print the advertisement,
13. The advertisement management method according to claim 12, wherein the underwriting number determination step and / or the advertisement determination step are executed based on the priority order according to the collection rate.   An advertisement management system comprising: an advertisement management server; and a plurality of store information terminal devices that are connected to each other so as to be communicable with each other, are installed at least one in a store, and have at least one settlement processing device The program for making the computer of the said advertisement management server perform each step which the said advertisement management server of Claim 8 or 9 performs. An advertisement management system comprising: an advertisement management server; and a plurality of store information terminal devices that are connected to each other so as to be communicable with each other, are installed at least one in a store, and have at least one settlement processing device The program for making the computer of the said store information terminal device perform each step which the said store information terminal device of any one of Claims 8 thru | or 14 performs.

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