JP2006133833A - Advertisement management server, system, and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement management system that allows each store within an area to jointly print and issue advertisement about the other stores, event information, coupons and the like to customers who visit each store. <P>SOLUTION: Using a management terminal 61a-61n, each store applies to the other stores for printing its own advertisement information on a web server 10, and the other stores either accept or reject the application for the advertisement on the web server 10 using the management terminals 61a-61n. The advertisement that the other stores accepted is set for operation. The advertisement set for operation is transferred to a gateway server 20, together with advertising requirements and the like. Once customer information and payment information are sent from payment terminals 62a-52n via which the advertisement set for operation was accepted, the gateway server 20 sends corresponding advertisement information if the customer information and the payment information match the advertising requirements. The payment terminals 62a-62n print the received advertisement information from a printer and issue it to customers. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention uses a printing device such as a receipt printer owned by a store to advertise other stores, and particularly relates to an advertisement management system in which a plurality of stores in a region cooperate to issue each other's advertisements. Is.

  In Patent Document 1, a coupon and various kinds of advertisement information are printed using a receipt printer using a checkout device of each store such as a POS system, and an advertiser can receive a receipt advertisement at any and a plurality of stores. A receipt advertisement system that can perform the above has been proposed.

Also, in order to enclose customers, multiple local stores cooperated, introduced a local membership card system, and members who purchased products or services at stores in the region shared common points at each store. The system that provides some kind of privilege (for example, prizes, coupons, money rights, product purchase coupons, product vouchers, discount coupons, etc.) is granted in various regions when the accumulated points reach the specified number of points. In practical use.
JP 2002-373374 A

  However, the above-mentioned jointly operated membership card system of the community is intended to give a common point to enclose the customer, and it cannot be expected to actively guide the customer to the regional store. That is, such a conventional membership card system has an enclosing effect when the customer himself / herself needs to purchase, but cannot perform an active function to increase customer attraction from the store side. In order to make the system more effective, it is desirable to be able to make a promotion advertisement that leads a customer who visits a specific store to another store that provides the same common point. In order to do so, it is important to narrow down the customer base and carry out advertising with high customer attraction at the time of visit. However, such advertisements may be unsuitable for the store on the other hand, and may be undesirably affected depending on the store.

  On the other hand, the receipt advertisement system proposed in Patent Document 1 prints an advertisement on a receipt for a certain period in a store designated by an advertiser. Accordingly, it has not been possible to individually approve advertisement printing or reject advertisement printing on the side of the store that issues the receipt.

  The present invention has been made in view of such a problem of the prior art, and in the local community, while respecting each store's intentions, advertisements, advertisements, event information, etc. of other stores in the region are stored in each store. It is an object of the present invention to provide an advertisement management server, an advertisement management system, and an advertisement management method that can be provided in real time to customers who have visited.

  Still another object of the present invention is to provide an advertisement management server, an advertisement management system, and an advertisement management method that can easily and accurately tabulate the effects associated with advertisements provided to customers for each advertisement store. .

  In this specification, “advertising” or “advertising information” refers to advertising information, event information, coupons, discount coupons, cash vouchers, other information intended to attract customers to customers, and these information. It shall include the printed matter printed.

  In the present invention, a store that desires an advertisement sets an advertisement condition and requests an advertisement, and a store that is requested to print an advertisement accepts the request, and the advertisement is issued in that store (operation setting). When a customer who visited each store satisfies a predetermined advertisement condition, the printed matter is printed on the receipt and the printed content of the design created by the request store, thereby achieving the above-mentioned problem.

  An advertisement management server according to a first aspect of the present invention includes a communication unit that performs data communication with a plurality of member store devices connected to a communication network, an application from the member store device, and at least one member store. An advertisement receiving processing means for receiving and processing an advertisement application for issuing a printed matter in which a coupon or other advertising information is printed when a customer of the specified member store meets a predetermined advertising condition. Accepting or rejecting advertisement applications from member store devices, and advertisement operation setting processing means for setting the operation for operating advertisements in the accepted store for advertisements that have been accepted, and customers from the accepted member stores When information and settlement information is received, it is determined whether or not the customer information and settlement information match the advertising conditions of the advertisement that has been set to operate. Characterized in that it comprises an advertisement output means for transmitting advertisement information to be printed issued to the member store.

  According to this aspect, the member store can print the advertisement information of other stores using the printing device of the member store and issue (distribute) it to the customers who visited each store with the mutual consent. The advertisement management server manages advertisement application and acceptance of member stores. When the application and acceptance are completed, the advertisement is set to the operation setting state, and the advertisements of other stores are printed and issued in real time to the customers who visited the store between the agreed stores. This makes it easy to set and change the advertisement information, and further shortens the expiration date, thereby providing the customer with new information such as fresh event information and today's menu.

  The advertisement management server according to another aspect of the present invention is characterized in that the advertisement reception processing means, the advertisement operation setting means, and the advertisement output means are configured by physically different servers. In this aspect, the acceptance and acceptance of the application and the advertisement issuance process are separated, the load on the server is distributed, and the processing speed is improved. It is also possible to assign advertisement output means to a predetermined number of member stores by using a plurality of servers.

  The advertisement management server according to another aspect of the present invention further includes advertisement data totaling means for recording, totaling, and analyzing transmission information of advertisement information. More effective advertising can be performed by analyzing the advertisement issue information and the advertisement effect information and issuing a report. The effect of advertising is the number of advertisements issued by each store, the advertisement collection rate for each issuing store (customers who used coupons, etc. Etc.), etc.).

  An advertisement management system according to a first aspect of the present invention includes any one of the advertisement management servers described above and a member store apparatus connected to the advertisement management server via a communication network. A communication means for performing data communication with an advertisement management server connected to a communication network, an advertisement issuance for acquiring purchased product information and customer information of a customer, transmitting the information to the advertisement management server, and acquiring advertisement information from the advertisement management server And a print control means for printing the advertisement information acquired by the advertisement issuing means on a receipt or other print medium. The member store device includes both a management terminal function for accepting application for advertisement and an information providing function for transmitting customer information and settlement information when a customer visits, and one device that integrates these two functions. However, they may exist as separate devices having respective functions. Generally, a member store apparatus uses separate devices as a payment terminal device such as a management terminal device and a POS terminal device.

  In the advertisement management system according to another aspect of the present invention, the print control unit converts advertisement management information including advertisement ID number and advertisement issuing store information into a machine-readable code for the printed matter together with the advertisement information. And printing means. As machine-readable code printing, a one-dimensional code such as a barcode, a two-dimensional code, or the like can be used. Such code printing can be performed by a receipt printer. By reading this code at the store where the advertisement has been collected, it is possible to immediately acquire the advertisement content and the issue store information.

  In the advertisement management system according to another aspect of the present invention, the member store device includes a means for reading the barcode of the collected printed matter and transmitting it to the advertisement management system, and the advertisement data totaling means of the advertisement management server receives the received bar code. Based on the code data, the effect of the advertisement is analyzed and an analysis report is output.

  An advertisement management method according to a first aspect of the present invention is an advertisement management system in which a plurality of connected member store apparatuses and an advertisement management server are connected via a communication network. Accepting and registering an advertisement application requesting the issuance of a printed matter in which a coupon or other advertising information is printed when the customer or other conditions meet a predetermined advertising condition at another designated member store, b) A step in which the member store designated by the advertisement application accepts an answer as to whether to accept or reject the advertisement application, and sets the operation for operating the advertisement at the accepted store for the advertisement for which the advertisement application is accepted. And (c) a step of transmitting the customer information and settlement information of the customer to be settled to the advertisement management server at the time of the customer's merchandise settlement processing in the member store device; When customer information and settlement information are received from the accepted member store device, it is determined whether or not the customer information and settlement information match the advertising conditions of the advertisement that has been set for operation. A step of transmitting the advertisement information to be printed and issued to the member store apparatus that has transmitted the settlement information; and (e) the member store apparatus that has received the advertisement information prints and issues the received advertisement information on a predetermined print medium. And a step of performing.

According to the present invention, it is possible to freely apply for an advertisement from a member store in the area to another member store, and the other store that requested the advertisement approves the issuance of the advertisement according to the content etc. You can decide freely. By using this system, under the mutual agreement, fresh advertising event information of other stores in the area can be provided in real time to customers who have visited the store. This makes it possible to appeal the personality, expertise, event information, etc. of member stores in the area through other stores. Further, since the advertisement conditions can be set, it is possible to specify the customer base, the distribution time zone, and the like. Therefore, it becomes possible to convey the desired information to the target customer more accurately. This makes it possible to increase customer attraction by advertisement.

  At the same time, the store side that requested the advertisement etc. can reject the printing of advertisements that do not match the store in advance, and can make an advertisement reflecting the intention of each member store. Furthermore, in one embodiment of the present invention, it is possible to analyze stores, customer segments, and time zones with high utilization rates (hit rates) such as issued coupons from user information such as coupons. This makes it possible to perform more efficient advertisements and the like. As described above, according to the present invention, the stores in a predetermined area cooperate with each other, so that the customers who visit the store are invited to the event and the advertisement information, thereby attracting the customers and under mutual cooperation. The customer needs can be picked up appropriately.

  The best mode for carrying out the present invention will be described with reference to the drawings. 1 and 2 show a schematic configuration of an advertisement management system according to an embodiment of the present invention. 1 and 2 show the same system configuration, but the system configuration 1A of FIG. 1 performs advertisement request registration and approval (advertising operation setting) based on requests from the store management terminals 61a to 61n. The configuration example of the web server 10 is shown in detail, and the system configuration 1B of FIG. 2 is an advertisement appropriate for the customer based on the settlement information and customer information from the store settlement terminals 62a to 62n after completion of the advertisement operation setting. The example of a structure of the gateway server 20 which provides information is shown in detail.

  In the figure, the networks 65 and 66 may be any communication network including the Internet, a public communication network, a dedicated line (including a pseudo line such as VPN), a telephone line network, and the like. The networks 65 and 66 may be the same. Furthermore, the gateway server may be directly connected to the web server 10 to perform a predetermined process at the back end. Further, the local store terminals 62a to 62n may be divided and handled by a plurality of gateway servers 20, and distributed processing may be performed, or the functions of the web server 10 and the gateway server 20 may be incorporated in each store terminal. Is possible. In addition, there are store management terminals 61a to 61n and store checkout terminals 62a to 62n as member store devices, but these devices exist as separate devices even if they are integrated into one device. Also good.

<1 Acceptance of advertisements and operation settings>
Stores in a certain area spanning a municipality or a plurality of municipalities (units smaller than the municipalities, for example, the present invention can be applied to shopping streets) jointly use the advertisement management system. It is possible to add all or part of the advertisement management system of the present invention to the existing membership card system in the area.

  In the following description, a store that requests an advertisement as an advertiser is referred to as an “apply store”, and a store that is requested for an advertisement (a store that is requested to issue an advertisement from the apply store) is referred to as an “issue store”. .

  The management terminals 61a to 61n and the Web server 10 are connected by a communication network 65, and application settings for advertisements by the application store and operation settings for advertisements by the issuing store (acceptance for issuance of advertisements, etc.) This is done by accessing the Web server 10 from the member management terminals 61a to 61n. The management terminals 61a to 61n do not have to be special, and may be any computer that is connected to the communication network 65 and can access the Web server 10. The payment terminals 62a to 62n may be configured to have the functions of the management terminals 61a to 61n.

  The Web server 10 includes communication control means 11, server control means 12, Web page control means 13, advertisement reception processing means 14, advertisement operation setting means 15, member service management means 16, and management database 17. The communication control unit 11 preferably has various functions on the Internet security such as a firewall. The web page management unit 13 controls an advertisement reception screen, an operation setting reception screen, and the like. The advertisement reception processing means 14 executes a predetermined process for receiving an application from a store (application store) that requests an advertisement. The advertisement operation setting means 15 receives an input indicating whether or not the operation setting is permitted from the store (issuance store) where the advertisement is requested, and executes an operation setting registration process or an operation denial registration process according to the input. The member service management means 16 provides and manages services for customers, such as the provision of common points as in the past (points may be configured by the gateway server 20). The management database 17 stores various data such as operation conditions such as the advertisement set for operation, the store where the operation is set, and the printing status of the advertisement.

  The Web server 10 is connected to the gateway server 20 via the communication network 66, and is further connected to the payment terminals 62 a to 62 n in the region 60. The advertisement and the like set for operation are promptly transferred to the gateway server. These will be described later with reference to FIG.

  FIG. 3 to FIG. 5 show an example of the processing procedure of advertisement setting registration by the Web server 10. The setting registration process of the Web server 10 includes an application reception process and an operation setting process as shown in FIG. When there is an application for an advertisement or the like from the management terminals 61a to 61n of the application store that desires an advertisement or the like, the advertisement reception processing means 14 performs an application reception process (S100). In the application for advertisements, the application store (advertiser) designates a store (issue store) that requests printing of advertisements and the like. If no store is specified, all stores are specified. When the application acceptance process is completed, the application is disclosed on the Web server 10. Based on this, the issuing store that has received the advertisement request sets whether to accept the advertisement request. If there is an approval for advertisement printing from the issuing store, operation setting processing is performed (S110).

<1-1 Acceptance of advertisements>
Applications for printing advertisements and event information are made by managers of stores A to N accessing the Web server 10 from the management terminals 61a to 61n. Each store A to N can also request the management service company 63 for application processing. When there is an application, the advertisement reception processing means 14 of the Web server 10 attaches an ID number to the advertisement and registers various advertisement conditions.

In the following description, it is assumed that a free coupon at an advertisement application point is distributed (provided) to a customer as an advertisement or the like. At the time of application, the advertising store designates information as exemplified below as an advertising condition (as a coupon issue condition).
(1) Target customer conditions such as age group, gender, etc. that you want to invite to your own store (2) Distribution conditions (stores requesting printing), number of distributions, distribution (issuance) time zone, advertising period, etc. (3) Advertising FIG. 4 is a flowchart illustrating an example of an advertisement application process procedure in the process step S100 of FIG. 3. This process is executed by the advertisement reception processing means 14 in the Web server 10. When there is an application for an advertisement from any one of the management terminals 61a to 61n and predetermined authentication such as ID number verification is completed (S101; Yes), (1) ) And (2) are accepted (S102). Next, the registration of the advertisement design (3) is accepted (S103). When the input is completed (S104; Yes), the input advertisement condition and the like are registered in the management database 27 together with the advertisement ID number and the advertisement store information (S105).

<1-2 Operation setting process>
Next, setting (operation setting) as to whether or not to accept the advertisement request is performed by the store designated as the issuing store. The operation setting is also performed by a manager or a service agent using the management terminals 61a to 61n. FIG. 5 shows an example of an operation setting process that is the process of step S110 of FIG. This process is performed by the advertisement operation setting means 15.

  When there is an access request to the web page from the member store and a predetermined ID or the like is inputted, login to the web server 10 is permitted (S111; Yes). After login, an advertisement list that is requested to be printed by the store (designated as an issuing store) is transmitted to the management terminals 61a to 61n together with the advertisement ID number, advertisement condition information, and advertisement design. (S112). In the management terminals 61a to 61n, the received advertisement list requested to the store is displayed on the display device together with the advertisement ID number and the advertisement condition, and is confirmed by the manager in charge.

  After confirming the advertisement conditions, the manager in charge transmits approval / disapproval information to the Web server 10 as to whether to print the advertisement requested at the store and hand it over to the customer. When the Web server 10 receives the approval / disapproval information from the manager (S113) and receives all approval / disapproval information when there are requests for a plurality of advertisements (S114), the operation setting is set for the approved advertisements and the like. Registration is performed (S115). The advertisement information (advertisement ID number, advertisement conditions, etc.) such as the advertisement set for operation is immediately transferred to the gateway server 20 (S116). This advertisement information is transferred to the gateway server 20 in the actual operation. When the Web server 10 determines the issuance conditions of advertisements and the like, the access is concentrated on the Web server 10, the load increases, and the processing speed is increased. If there is no problem with these points, the Web server 10 may be configured to have all the functions of the gateway server 20.

<2 Issuance processing of advertisements, etc.>
Next, issuance processing of advertisements and the like in the issuing store will be described. The advertisements are issued by the checkout terminals 62a to 62n and the gateway server 20 of each store. FIG. 2 illustrates a connection form between the settlement terminals 62 a to 62 n and the gateway server 20 and a schematic configuration of the gateway server 20.

<2-1 Example of Gateway Server Configuration>
The gateway server 20 includes a communication control unit 21, a control unit 22, an advertisement determination unit 23, an advertisement issuance unit 24, a member service providing unit 25, an advertisement data totaling unit 26, and an advertisement database 27.

  The advertisement determination means 23 determines whether there is an advertisement that satisfies the advertisement condition when receiving customer information or the like from the settlement terminals 62a to 62n. When the corresponding advertisement exists, the advertisement issuing means 24 transmits the contents of the advertisement to the issuing store. The point service providing means 25 gives a common point or the like to the customer. The advertisement data totaling unit 26 totals advertisement issuance information, total coupon use information, and the like. The advertisement database 27 stores common point information and the like such as advertisement conditions and advertisement total data so as to be searchable.

<2-2 Example of configuration of settlement terminal and its settlement process>
FIG. 6 illustrates a functional block diagram according to an embodiment of the settlement terminal 62a. The checkout terminal 62 a includes, for example, a POS terminal device 70 and a POS server 80 that manages a plurality of POS terminal devices 70. The POS terminal 70 may be a single device that does not include the POS server 80, or may be a payment register that does not include the POS function. However, it is necessary to be connected to the external communication network 66 to have a function of performing data communication and to be connected to a printer 85 such as a receipt printer. Further, it is desirable to include a bar code scanner 86 and a card reader 87 for reading a membership card.

  The POS terminal device 70 includes an internal communication unit 72 that performs data communication with the POS server 80, a settlement processing unit 73 that performs a settlement process for purchased products, a scanner control unit 74, a print control unit 75, and advertisement information received from the gateway server 20. Based on this, there are provided an advertisement issuing means 76 for printing an advertisement, an external communication means 77 for performing data communication with the gateway server 20, and a peripheral device communication means 78 for transmitting and receiving data between the barcode scanner 86 and the printer 85.

  When the customer presents the membership card 87 and the purchased product, the card information is read by the card reading device 87, and the product information is read by the barcode scanner 86 via the barcode printed on the purchased product. The read product information is processed by the settlement processing means 73, and the name, price, total purchase price, etc. of the purchased product are calculated.

  Purchased merchandise information, checkout information, and customer information are transmitted to the gateway server 20 via the external communication means 77 in real time. As for customer information, in addition to the member information specified from the member card, the checkout cashier inputs OLE_LINK1 information using an OLE_LINK1 keyboard (not shown) or the like as needed to supplement the member information. In the case of a customer other than a member, the cashier cashier inputs customer information using a keyboard or the like. When the advertisement information is received from the gateway server 20, the advertisement issuing means 76 sends the advertisement information to the print control means 75. The print control unit prints the received advertisement information on the receipt 90 or the like by the printer 85. The advertisement information may be printed when predetermined information such as event information is printed under the settlement information of the receipt, or when a coupon is issued separately from the receipt. The contents of the advertisement include, for example, event information such as special sale information, discount coupons, product redemption coupons, introduction of new products (new menu), and the like.

  Note that, for example, data communication of image data such as coupon printing takes a long communication time. Therefore, the image data to be printed at the issuing store from the gateway server may be received in advance and stored in the POS terminal device. Is possible. Further, the communication with the gateway server 20 can be configured to be performed via the POS server 80.

<2-3 Processing procedure by gateway server>
FIG. 7 shows an example of a basic processing procedure of the gateway server 20. The basic processing contents are an advertisement issuance process (S200) based on information from the payment terminals 62a to 62n, a process of giving common points to customers (S210), and an advertisement tabulation process (S220). The order of these processes is not particularly required in this order, and the order of the processes can be changed. Each of these processing procedures will be described with reference to FIGS.

<2-3-1 Advertisement Issuance Processing Procedure>
FIG. 8 is a flowchart illustrating an example of a processing procedure of the advertisement issuance processing (S200) of the gateway server 20. When there is a connection request from any of the payment terminals 62a to 62n (S201: Yes), the connection is accepted and the advertisement determination means 23 receives the customer information and the payment information of the customer to be paid (S202). When the settlement information and the customer information are received from any one of the settlement terminals 62a to 62n via the communication network 66, the advertisement determination means 23 searches for an advertisement in which the store is designated as the issuing store and matches the advertisement conditions. A search is performed to determine whether there is advertisement information issued from the settlement terminals 62a to 62n (S203). If there is no matching advertisement (S204; No), the process proceeds to step S210 without issuing an advertisement. If there is a matching advertisement (S204; Yes), the advertising information of the matching advertisement is transmitted to the accessed management terminals 61a to 61n (S205).

  When there are a plurality of advertisements that match the conditions based on the determination of whether or not the conditions are met (S203), select several top advertisements (preferably about two) that have a high degree of match of the conditions, and the advertisements It is preferable to transmit only information to the checkout terminals 62a to 62n. If a large number of advertisements are delivered to a single customer at one time, the effectiveness of the advertisement may be diluted and the customer's interest may be dispersed or lost. Therefore, it is desirable to limit the number of advertisements simultaneously issued to one customer to some extent. In addition, when there are a plurality of advertisements that match the conditions, it is possible to make the customer select information of interest.

<2-3-2 Point grant processing procedure>
Next, the point grant processing procedure (S210) will be described with reference to FIG. First, it is confirmed whether or not it is a member. If it is not a member, points are not given and the process proceeds to the next step S220. Next, it is confirmed whether or not the product is purchased by using a coupon (S212). If the coupon is not used (S212; No), a normal point is calculated and given (S213). In the case of using a coupon (S212; Yes), a special point is calculated for the use of the coupon (S214).

  Thus, by giving a common point also to coupon use, the willingness to use a coupon can be amplified and the attraction effect can be heightened. Special points can be set arbitrarily. Moreover, when giving a common point, without distinguishing a special point and a normal point, the confirmation process (S212) of whether it is a coupon use is unnecessary.

  Next, the calculated normal points or special points are registered in the advertisement database 215 (S215). At this time, when recording the number of points given and the total number of points, etc., on the member card, these data are transmitted to the settlement terminals 62a to 62n.

  The provision of such a member service may be executed by the Web server 10, or may be incorporated into a POS terminal device or a POS server.

<2-3-3 Advertising Data Recording Process>
The advertisement data aggregation processing procedure (S220) will be described with reference to FIG. First, it is confirmed whether or not the customer has brought an advertisement (hereinafter referred to as an “issued advertisement”) issued at another store or at the own store (S221). Information on whether or not the customer has brought the advertisement (issued advertisement) to the advertiser's store (application store) is transmitted to the gateway server 20 from the settlement terminals 62a to 62n of the store (application store) being settled. When the customer does not bring the issued advertisement (S221; No), information relating to the advertisement issuance at the store is recorded in the advertisement database as a normal registration process (S222).

When the customer brings the issued advertisement (S221; Yes), the information on the issued advertisement (analysis information such as the advertisement ID, the issuing store name, and the issuing time) is received from the application store in real time (S223). ). The issued advertisement information is registered in the advertisement database 27 and becomes an analysis material of advertisement efficiency (S224).
When printing an advertisement at the issuing store, an advertisement ID number, a store ID number for identifying the advertising issuing store, and a product barcode on a printed matter (including one printed on a receipt) printed on coupons, advertisements, etc. It can also be configured to automatically print a special bar code including a dedicated first digit that can be distinguished from the original. Thereby, when the issued advertisement (printed material) is brought into the application store, it is possible to acquire basic advertisement information only by reading the special barcode with the checkout terminals 62a to 62n. Therefore, the process of step 223 shown in FIG. 10 can be efficiently performed in a short time.

  FIG. 11 shows an example of this special barcode. FIG. 11A is an image diagram showing the appearance of a special bar code consisting of 13 digits, and FIG. 11B shows the meaning of each number of the special bar code. The leading numeral 29 indicates a special code, and the issuing store ID number is designated by the next three digits, and the advertisement ID number is designated by the next two digits. The number, value, and contents of the special bar code are not limited to these, and may include other information required by the application store. A two-dimensional code may also be used. FIG.11 (c) shows an example of the data for analysis totaled based on the issued advertisement etc. FIG. In this way, the number of issued items, the number of collected items, and the collection rate of each issuing store can be collected for each store according to the type of advertisement, so which store should be requested for advertisement according to the type of advertisement It becomes possible to grasp. Therefore, it is possible to issue a more efficient advertisement.

  In addition, it is also possible to adopt a configuration in which a predetermined fee is paid from the application store to the issuing store as the advertisement is issued, or the fee amount is changed according to the hit rate (recovery rate). Such calculation of fees and the like can be performed by the gateway server 20 or the Web server 10 using a known conventional technique.

1 is a diagram showing a schematic configuration of an advertisement management system according to an embodiment of the present invention, focusing on the configuration of a Web server. It is a figure which shows schematic structure of the advertisement management system similar to FIG. 1 concerning one Embodiment of this invention centering on the structure of a gateway server. It is a flowchart which shows the basic process sequence of the setting registration of the advertisement by the Web server used as a premise which issues an advertisement etc. by an issuing store. 1 is a perspective view showing a printing apparatus according to an embodiment of the present invention. It is a flowchart which shows an example of the advertisement application process sequence by a web server. It is a flowchart which shows an example of the operation setting process by a web server. It is a functional block diagram concerning one embodiment of the payment terminal 62a. It is a flowchart which shows an example of the basic processing procedure of a gateway server. It is a flowchart which shows an example of the process sequence of the advertisement issue process of a gateway server. It is a flowchart which shows an example of the point provision process procedure of a gateway server. It is a flowchart which shows an example of the totaling process procedure of the advertisement data of a gateway server. (A) It is an image figure which illustrates the external appearance of the special barcode given to advertisement printed matter, (b) shows the meaning of each number of special barcode. (C) shows an example of analysis data tabulated based on issued advertisements and the like.

Explanation of symbols

1A, 1B Advertisement management system 10 Web server 11 communication means 12 Web server control means 13 Web page management means 14 Advertisement reception processing means 15 Advertisement operation setting means 16 Member service management means 17 Management database 20 Gateway server 21 Gateway communication control means 22 Gateway server control means 23 Advertising determination means 25 Advertisement issuing means 25 Member service providing means 26 Advertising data totaling means 27 Advertising database 60 Regional member stores 61a-61n Store management terminals 62a-62n Settlement terminal 63 Management service company system 65, 66 Communication network 70 POS terminal device 80 POS server 85 Printer 86 Bar code scanner 87 Card reader 90 Receipts and other advertising prints

Claims (7)

A communication means for performing data communication with a plurality of member store devices connected to a communication network;
The application from the member store device is to issue at least one member store and issue a printed matter on which coupons or other advertising information is printed when a customer of the specified member store meets a predetermined advertising condition. An ad acceptance processing means for accepting and processing the desired application,
Accepting or rejecting the advertisement application from the designated member store device, an advertisement operation setting processing means for performing an operation setting for operating the advertisement in the accepted store for the advertisement for which the advertisement application is accepted;
When customer information and settlement information are received from the accepted member store, it is determined whether or not the customer information and settlement information matches the advertising conditions of the advertisement set for operation, and when the customer information and settlement information match, the member store An advertisement output means for transmitting advertisement information to be issued for printing,
An advertisement management server comprising:   The advertisement management server according to claim 1, wherein the member advertisement reception processing unit, the advertisement operation setting unit, and the advertisement output unit are configured by physically different servers.   The advertisement management server according to claim 1 or 2, further comprising advertisement data totaling means for recording, totaling, and analyzing transmission information of advertisement information. The advertisement management server according to any one of claims 1 to 3, and a member store device connected to the advertisement management server via a communication network,
The member store device is
Communication means for performing data communication with the advertisement management server connected to the communication network;
An advertisement issuing means for acquiring purchased product information of a customer, customer information and transmitting it to the advertisement management server, and acquiring advertisement information from the advertisement management server;
Print control means for printing the advertisement information acquired by the advertisement issuing means on a receipt or other print medium;
An advertisement management system comprising:   The said printing control means is provided with the means to carry out barcode printing of the advertisement management information containing the information of an advertisement ID number and advertisement issuing store with the said advertisement information with respect to the said printed matter. Advertising management system.   The member store apparatus includes a unit that reads the barcode of the collected printed matter and transmits the barcode to the advertisement management system, and the advertisement data totaling unit of the advertisement management server is based on the received barcode data. 6. The advertisement management system according to claim 5, wherein an analysis report is output. In an advertisement management system in which a plurality of connected member store devices and an advertisement management server are connected via a communication network,
(A) An advertisement application for requesting the issuance of a printed matter in which a coupon or other advertising information is printed when a customer or other condition meets a predetermined advertisement condition at another designated member store by an application from the member store device Accepting and registering,
(B) An operation setting for operating the advertisement in the accepted store for the advertisement for which the member store designated by the advertisement application accepts or rejects the advertisement application and accepts the advertisement application. A process of performing
(C) at the time of the customer's merchandise settlement process in the member store device, a process of transmitting customer information of the customer to be settled and settlement information to the advertisement management server;
(D) When customer information and payment information are received from the accepted member store device, it is determined whether or not the customer information and payment information match the advertising conditions of the advertisement set for operation. A process of transmitting advertisement information to be printed and issued to the member store apparatus that has transmitted the customer information and the settlement information;
(E) In the member store apparatus that has received the advertisement information, printing and issuing the received advertisement information on a predetermined print medium;
A member advertisement processing method characterized by comprising:

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