WO2022259961A1 - Dispositif de traitement, procédé de traitement et programme de traitement - Google Patents

Dispositif de traitement, procédé de traitement et programme de traitement Download PDF

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Publication number
WO2022259961A1
WO2022259961A1 PCT/JP2022/022557 JP2022022557W WO2022259961A1 WO 2022259961 A1 WO2022259961 A1 WO 2022259961A1 JP 2022022557 W JP2022022557 W JP 2022022557W WO 2022259961 A1 WO2022259961 A1 WO 2022259961A1
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WO
WIPO (PCT)
Prior art keywords
user
interest
shopping mall
store
virtual
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PCT/JP2022/022557
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English (en)
Japanese (ja)
Inventor
俊允 中村
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エヌ・ティ・ティ・コミュニケーションズ株式会社
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Publication of WO2022259961A1 publication Critical patent/WO2022259961A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics

Definitions

  • the present invention relates to a processing device, a processing method, and a processing program.
  • the processing device of the present invention constructs a virtual shopping mall having virtual shops in which users can browse and purchase products in a virtual space, and the users use the virtual shopping malls.
  • a construction unit provided to a user terminal, an estimation unit for estimating a user's interest based on at least one of a user's browsing history, purchase history, location information, and operation information, and a virtual space according to the user's interest and a changing unit for changing the content of the.
  • FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment.
  • FIG. 2 is a block diagram showing an example of the configuration of the server device shown in FIG. 1.
  • FIG. 3 is a diagram showing an example of a VR (Virtual Reality) shopping mall displayed on the screen of a user terminal.
  • FIG. 4 is a diagram showing an example of content displayed on the screen of the user terminal.
  • FIG. 5 is a diagram showing an example of content displayed on the screen of the user terminal.
  • FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment.
  • FIG. 7 is a diagram showing a computer that executes a program.
  • a virtual town is built in a virtual space in a server device of a VR (Virtual Reality) shopping mall provider that provides a shopping environment to users.
  • a virtual shopping mall (VR shopping mall) including a virtual store (VR store) is constructed.
  • the server device fills the content of the VR shopping mall with objects of interest of the user who enters the VR shopping mall, thereby increasing the user's willingness to buy.
  • FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment.
  • the communication system has a user terminal 20 used by each user and a server device 10 (processing device) of a VR shopping mall provider. Also, the server device 10 is connected to a store server device 30 of a store P that sells products. Note that the configuration shown in FIG. 1 is merely an example, and the specific configuration and the number of each device are not particularly limited.
  • the server device 10 (processing device) of the VR shopping mall provider receives information on products that can be displayed in VR stores and advertisements from the store server device 30 of the store P that sells the products, and displays these products in VR. It provides users with stores and VR shopping malls including VR stores and street advertisements.
  • the user can refer to feature information such as product type, color, size, etc. by selecting a product, and can proceed to product purchase processing by performing predetermined processing.
  • the server device 30 When providing the VR shopping mall to the user, the server device 30 provides virtual space contents such as all street advertisements of the VR shopping mall and wearable objects of a predetermined type of person built in the VR shopping mall to the user.
  • the VR shopping mall is filled with the user's interest by changing it according to the interest.
  • the server device 30 changes all the shoes of the person built in the VR shopping mall to, for example, the shoes of a certain shoe manufacturer.
  • the server device 30 changes a bag that a person built in the VR shopping mall has to a bag made by a certain bag manufacturer.
  • the server device 30 changes all the clothes, shoes, and bags of the person built in the VR shopping mall to, for example, clothes, shoes, and bags of a manufacturer that deals in general clothing.
  • the server device 30 changes all the wearable items of the person built in the VR shopping mall to, for example, the products of a certain general clothing manufacturer.
  • the store server device 30 has an inventory DB of the products it holds.
  • the store server device 30 transmits information on products that can be displayed in a VR store or in an advertisement among the products held by each shop server device 30 to the server device 10 via a network or the like.
  • the store server device 30 transmits identification information, name, size, color, price, and inventory information of the product as product information. Note that there are actually a plurality of stores and store server devices 30 .
  • the user terminal 20 is an electronic information processing device such as a notebook PC (Personal Computer) or desktop PC, or a smart device such as a tablet or smartphone.
  • the user terminal 20 connects to the server device 10 via the network N and receives provision of the VR shopping mall.
  • the user terminal 20 browses shops and advertisements in the shopping mall, browses products and advertisements in the VR store, and purchases products in the provided VR shopping mall.
  • FIG. 2 is a block diagram showing an example of the configuration of the server device 10 shown in FIG. 1.
  • the server device 10 includes a communication unit 11 for controlling communication related to various information, a storage unit 12 for storing data and programs required for various processes by the control unit 13, and various processes. It has a control unit 13 for Processing of each unit of the server apparatus 10 will be described below.
  • the communication unit 11 is a communication interface that transmits and receives various types of information to and from other devices connected via a network or the like.
  • the communication unit 11 is realized by a NIC (Network Interface Card) or the like, and performs communication between another device and the control unit 13 (described later) via an electric communication line such as a LAN (Local Area Network) or the Internet.
  • the communication unit 11 receives information about products that can be exhibited from the store server device 30 via the network.
  • the communication unit 11 receives, via the network N, from the user terminal 20 a request to enter a VR shopping mall, a request to enter a VR store, and a request to browse or purchase a product.
  • the communication unit 11 transmits to the shop server device 30 information on product purchase procedures and inventory update after product purchase.
  • the storage unit 12 is a storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive). Note that the storage unit 12 may be a rewritable semiconductor memory such as RAM (Random Access Memory), flash memory, NVSRAM (Non Volatile Static Random Access Memory).
  • the storage unit 12 stores an OS (Operating System) and various programs executed by the server device 10 . Further, the storage unit 12 stores various information used in executing the program.
  • the storage unit 12 stores construction information 121 , user information 122 , store and product information 123 , user position information 124 and user operation information 125 .
  • the building information 121 is information required to build a VR store and a VR shopping mall in the virtual space.
  • the building information 121 includes image processing conditions and image processing programs for building a VR store and a VR shopping mall in the virtual space.
  • the construction information 121 includes photographs of store interiors, products, townscapes, and store exteriors taken at a fixed point or 360 degrees, or images of VR stores and VR shopping malls constructed by image processing these photographs.
  • the construction information 121 is, for example, an image that reproduces the interior of the store, the products, the cityscape, and the exterior of the store when the VR store and VR shopping mall are constructed using CG (Computer Graphics).
  • the user information 122 is information about each user registered as a visitor to the VR store and VR shopping mall.
  • the user information 122 includes, for example, user IDs, and purchase histories and browsing histories associated with each user ID.
  • the purchase history has items of purchase time, name of the store where the product was purchased, product ID, product name, size, color, and quantity.
  • the browsing history has items of browsing time, name of the store where the product was browsed, product ID, product name, size, color, and number.
  • the store and product information 123 is information about stores located in the VR shopping mall and products displayed in the VR store.
  • the store and product information 123 has items of store ID, store type, product ID, product name, size, color, and number of products held by each store that can be displayed in VR stores and advertisements. For example, if the store P is a clothing store, images or photographs of clothes and accessories that can be displayed in the VR store will be displayed at the store along with information such as the size, color, and other features of these products, the price, and the number of items in stock. and stored in product information 123 .
  • the user position information 124 is information in which position information in the virtual space of each user transmitted from the user terminal 20 is associated with time information. This user location information 124 is updated periodically, for example.
  • the user operation information 125 is information in which each user's operation information transmitted from the user terminal 20 is associated with time information. This user operation information 125 is updated periodically.
  • the user operation information 125 includes, in addition to user operation information related to browsing or product purchase, user's line of sight angle information through the VR goggles, image enlargement operation information through the input device, pointer position through the input device. Contains any one or more of information.
  • the control unit 13 controls the server device 10 as a whole.
  • the control unit 13 is, for example, an electronic circuit such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), or an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).
  • the control unit 13 also has an internal memory for storing programs defining various processing procedures and control data, and executes each processing using the internal memory. Further, the control unit 13 functions as various processing units by running various programs.
  • the control unit 13 has a reception unit 131 , a construction unit 132 , an interest target estimation unit 133 (estimation unit), and a change unit 134 .
  • the reception unit 131 receives the user's entry into the VR shopping mall, entry into the VR store in the VR shopping mall, browsing of products, and purchase of products.
  • the construction unit 132 constructs a VR shopping mall and a VR store in virtual space using images or CG. Upon receiving the user's entry into the VR shopping mall, the construction unit 132 acquires the construction information 121 and constructs the VR shopping mall in the virtual space. The construction unit 132 then provides the VR shopping mall to the user terminal 20 used by the user. Note that the construction unit 132 may change the cityscape of the VR shopping mall and the products displayed in the VR store for each season.
  • the layout of each store, the appearance of each store, roads, and relevant advertisements are constructed based on the actual townscape.
  • the user can move the user's avatar as if walking through a real city street. Then, in the VR shopping mall, for example, the user can enter the selected VR store by clicking or tapping the store name displayed on the store exterior or the entrance of the store.
  • the building unit 132 Upon accepting the user's entry into the VR store, the building unit 132 builds the VR store in the virtual space. Then, the construction unit 132 provides the constructed VR store to the user terminal 20 used by the user.
  • the interior is built based on the actual store, and the items that can be displayed among the products held by the actual store are displayed in the actual store display method (arranged in a line on the display shelf, etc.). is displayed.
  • product information type, color, shape, size, price, stock status
  • the exhibited products can also be purchased.
  • the building unit 132 may also build each VR store located in the VR shopping mall together with the VR shopping mall when accepting the user's entry into the VR shopping mall.
  • the interest target estimation unit 133 estimates the user's interest target based on at least one of the user's browsing history, purchase history, position information, and operation information.
  • the target-of-interest estimation unit 133 estimates a product, an advertisement, or a field in which the user is interested as the user's target of interest, based on at least one of the user's browsing history, purchase history, position information, and operation information.
  • the target-of-interest estimation unit 133 estimates a target that the user is potentially interested in.
  • the subject-of-interest estimation unit 133 acquires the user information 122 , the user position information 124 and the user operation information 125 .
  • the target-of-interest estimation unit 133 determines the product purchased or viewed by the user from the purchase and viewing history of the user information 122 .
  • the subject-of-interest estimation unit 133 determines, from the user location information 124, the VR store where the user has visited, the location in the VR shopping mall where the user has stayed for a certain period of time or longer, and the like.
  • the interest estimation unit 133 uses the angle information of the user's line of sight through the VR goggles, the image enlargement operation information through the input device, or the position information of the pointer through the input device. to estimate what the line of sight was directed to and for how long.
  • the target-of-interest estimation unit 133 is based on the products purchased or browsed by the user, the VR store that the user has visited, the location in the VR shopping mall where the user has stayed for a certain period of time, and the object that the user has gazed at for a certain period of time. , infer the products or advertisements that the user is interested in.
  • the target-of-interest estimation unit 133 estimates fields or brands in which the user is interested, from products or advertisements in which the user is interested.
  • the interest estimation unit 133 estimates that walking shoes are the interest. Also, when the user gazes at advertisements for walking shoes and walking wear for a certain period of time or more, the interest target estimation unit 133 estimates that these walking shoes and walking wear are the target of interest. At this time, if there are a plurality of interest targets, the interest target estimation unit 133 determines the order of the interest targets according to the length of the viewing time for each interest target. If there are a plurality of interesting objects, the interested object estimation unit 133 may determine that the user is hesitant and that there is no interesting object if there is not much difference in browsing time for each interesting object.
  • the interest target estimation unit 133 estimates that the user is interested in these product brands (shops that provide products for walking) and walking. If there is an advertiser, etc., the interested target estimation unit 133 may raise the priority of the product of this advertiser and pick it up as an interested target.
  • the changing unit 134 changes the contents of the virtual space according to the user's interest estimated by the interest target estimation unit 133 .
  • FIG. 3 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal 20.
  • FIG. 4 and 5 are diagrams showing an example of content displayed on the screen of the user terminal 20.
  • FIG. 3 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal 20.
  • FIG. 4 and 5 are diagrams showing an example of content displayed on the screen of the user terminal 20.
  • the changing unit 134 changes all street advertisements placed in the VR shopping mall to advertisements of interest to the user. For example, if the user's interest is walking shoes, all the advertisements D1 to D5 of the VR shopping mall are changed to the walking shoes (SHOSE A), as shown in the screen V1 of FIG.
  • the changing unit 134 changes a person's predetermined type of wearable object built in the VR shopping mall in accordance with the user's interest. For example, if the user's interest is certain walking shoes, as shown in FIG. 4, the changing unit 134 changes the shoes worn by the person built in the VR shopping mall to the walking shoes P1. For example, if the user's interest is a certain brand A, as shown in FIG. shoes P2, hat P3, jacket P4, and bottoms P5. Note that the changing unit 134 may change not only shoes, hats, jackets, and bottoms, but also glasses, watches, belts, and the like.
  • the changing unit 134 changes the item built in the VR shopping mall to the item that is the user's target of interest. For example, if the user's interest is the car C of the manufacturer B, the changing unit 134 changes all the cars running in the VR shopping mall to the car C of the manufacturer B.
  • FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment.
  • step S1 when the server device 10 receives product information and inventory information from the store server device 30 (step S1), it updates the store and product information 123 (step S2).
  • the building unit 132 acquires the building information 121 and the store and product information 123. (Step S5), a VR shopping mall is constructed in the virtual space (Step S6). The construction unit 132 then provides the user terminal 20 with the VR shopping mall (step S7).
  • the server device 10 determines whether it is time to change the contents of the VR shopping mall (step S8). This timing is appropriately set when the user enters the VR shopping mall, when a predetermined time elapses after the user enters the VR shopping mall, or when the user gazes at the product or advertisement for a predetermined time or longer. If it is not time to change the contents of the VR shopping mall (step S8: No), the server device 10 repeats the determination process of step S8.
  • the server device 10 acquires the user information 122, the user position information 124, and the user operation information 125 (step S9).
  • the target-of-interest estimation unit 133 estimates the user's target of interest based on at least one of the user's browsing history, purchase history, position information, and operation information (step S10).
  • the server device 10 changes the content of the virtual space according to the user's interest (steps S11 and S12).
  • all the street advertisements placed in the VR shopping mall are changed to advertisements of the user's interest, and the potential interest is brought into the user's field of view. It is possible to make the user aware of products, brands, etc. that have had.
  • the wearable item of a predetermined type built in the VR shopping mall according to the user's interest the user can recognize the image of trying on the product.
  • an article built in the VR shopping mall for example, a car
  • the user can recognize the car as a whole. can be made possible.
  • each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated.
  • the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.
  • all or any part of each processing function performed by each device is realized by a CPU or GPU (Graphics Processing Unit) and a program that is analyzed and executed by the CPU or GPU, or wired It can be implemented as hardware by logic.
  • program It is also possible to create a program in which the processing executed by the server device 10 described in the above embodiment is described in a computer-executable language. For example, it is also possible to create a program in which the processing executed by the server device 10 in the embodiment is described in a computer-executable language. In this case, the same effects as those of the above embodiments can be obtained by having the computer execute the program. Further, such a program may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read by a computer and executed to realize processing similar to that of the above embodiments.
  • FIG. 7 is a diagram showing a computer that executes a program.
  • computer 1000 includes, for example, memory 1010, CPU 1020, hard disk drive interface 1030, disk drive interface 1040, serial port interface 1050, video adapter 1060, and network interface 1070. , and these units are connected by a bus 1080 .
  • the memory 1010 includes a ROM (Read Only Memory) 1011 and a RAM 1012, as illustrated in FIG.
  • the ROM 1011 stores a boot program such as BIOS (Basic Input Output System).
  • BIOS Basic Input Output System
  • Hard disk drive interface 1030 is connected to hard disk drive 1090 as illustrated in FIG.
  • a disk drive interface 1040 is connected to the disk drive 1100 .
  • a removable storage medium such as a magnetic disk or optical disk is inserted into the disk drive 1100 .
  • Serial port interface 1050 is connected to mouse 1110 and keyboard 1120, for example.
  • Video adapter 1060 is connected to display 1130, for example.
  • the hard disk drive 1090 stores an OS 1091, application programs 1092, program modules 1093, and program data 1094, for example. That is, the above program is stored, for example, in hard disk drive 1090 as a program module in which instructions to be executed by computer 1000 are described.
  • the various data described in the above embodiments are stored as program data in the memory 1010 or the hard disk drive 1090, for example. Then, the CPU 1020 reads the program modules 1093 and program data 1094 stored in the memory 1010 and the hard disk drive 1090 to the RAM 1012 as necessary, and executes various processing procedures.
  • program module 1093 and program data 1094 related to the program are not limited to being stored in the hard disk drive 1090. For example, they may be stored in a removable storage medium and read by the CPU 1020 via a disk drive or the like. . Alternatively, the program module 1093 and program data 1094 related to the program are stored in another computer connected via a network (LAN (Local Area Network), WAN (Wide Area Network), etc.), and via the network interface 1070 It may be read by CPU 1020 .
  • LAN Local Area Network
  • WAN Wide Area Network
  • server device 11 communication unit 12 storage unit 13 control unit 20 user terminal 30 store server device 121 construction information 122 user information 123 store and product information 124 user position information 125 user operation information 131 reception unit 132 construction unit 133 interest target estimation unit 134 Modified Part

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Abstract

Dans la présente invention, un dispositif serveur (10) comprend : une unité de construction (132) pour construire, dans un espace virtuel, un centre commercial virtuel dans lequel une navigation et un achat de produits par des utilisateurs sont possibles et fournir le centre commercial virtuel à des terminaux utilisateurs utilisés par les utilisateurs ; une unité d'estimation d'objet d'intérêt (133) pour estimer un objet d'intérêt pour un utilisateur sur la base d'au moins l'un parmi un historique de navigation, un historique d'achat, des informations de position et des informations d'opération concernant l'utilisateur ; et une unité de changement (134) pour changer le contenu de l'espace virtuel conformément à l'objet d'intérêt pour l'utilisateur.
PCT/JP2022/022557 2021-06-08 2022-06-02 Dispositif de traitement, procédé de traitement et programme de traitement WO2022259961A1 (fr)

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JP2021096067A JP7219863B2 (ja) 2021-06-08 2021-06-08 処理装置、処理方法及び処理プログラム
JP2021-096067 2021-06-08

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Publication number Priority date Publication date Assignee Title
JP2003016247A (ja) * 2001-07-03 2003-01-17 Hitachi Ltd ユーザ登録代行システム、サーバおよびその運用方法
JP2007500883A (ja) * 2003-07-25 2007-01-18 スリー−ビィ・インターナショナル・リミテッド 情報表示
JP2010166284A (ja) * 2009-01-15 2010-07-29 Ko Shimizu 携帯端末を用いたテレビ放送における広告の方法
JP2016012763A (ja) * 2014-06-27 2016-01-21 大日本印刷株式会社 映像配信装置、映像コンテンツ配信システム、映像再生装置、及びコンピュータプログラム
JP2016095741A (ja) * 2014-11-17 2016-05-26 東芝テック株式会社 情報提供装置、情報提供システム、情報提供プログラム
JP2020086808A (ja) * 2018-11-22 2020-06-04 日本電気株式会社 情報処理装置、広告出力方法、及びプログラム

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP5781482B2 (ja) * 2012-09-12 2015-09-24 株式会社コナミデジタルエンタテインメント ゲーム装置及びプログラム

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003016247A (ja) * 2001-07-03 2003-01-17 Hitachi Ltd ユーザ登録代行システム、サーバおよびその運用方法
JP2007500883A (ja) * 2003-07-25 2007-01-18 スリー−ビィ・インターナショナル・リミテッド 情報表示
JP2010166284A (ja) * 2009-01-15 2010-07-29 Ko Shimizu 携帯端末を用いたテレビ放送における広告の方法
JP2016012763A (ja) * 2014-06-27 2016-01-21 大日本印刷株式会社 映像配信装置、映像コンテンツ配信システム、映像再生装置、及びコンピュータプログラム
JP2016095741A (ja) * 2014-11-17 2016-05-26 東芝テック株式会社 情報提供装置、情報提供システム、情報提供プログラム
JP2020086808A (ja) * 2018-11-22 2020-06-04 日本電気株式会社 情報処理装置、広告出力方法、及びプログラム

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