WO2022259961A1 - Processing device, processing method, and processing program - Google Patents
Processing device, processing method, and processing program Download PDFInfo
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- WO2022259961A1 WO2022259961A1 PCT/JP2022/022557 JP2022022557W WO2022259961A1 WO 2022259961 A1 WO2022259961 A1 WO 2022259961A1 JP 2022022557 W JP2022022557 W JP 2022022557W WO 2022259961 A1 WO2022259961 A1 WO 2022259961A1
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- 238000003672 processing method Methods 0.000 title claims description 8
- 230000008859 change Effects 0.000 claims abstract description 8
- 238000004891 communication Methods 0.000 description 23
- 238000000034 method Methods 0.000 description 16
- 238000010276 construction Methods 0.000 description 14
- 238000010586 diagram Methods 0.000 description 13
- 230000008569 process Effects 0.000 description 6
- 230000000694 effects Effects 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 230000009471 action Effects 0.000 description 1
- 239000011521 glass Substances 0.000 description 1
- 230000010365 information processing Effects 0.000 description 1
- 230000010354 integration Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T19/00—Manipulating 3D models or images for computer graphics
Definitions
- the present invention relates to a processing device, a processing method, and a processing program.
- the processing device of the present invention constructs a virtual shopping mall having virtual shops in which users can browse and purchase products in a virtual space, and the users use the virtual shopping malls.
- a construction unit provided to a user terminal, an estimation unit for estimating a user's interest based on at least one of a user's browsing history, purchase history, location information, and operation information, and a virtual space according to the user's interest and a changing unit for changing the content of the.
- FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment.
- FIG. 2 is a block diagram showing an example of the configuration of the server device shown in FIG. 1.
- FIG. 3 is a diagram showing an example of a VR (Virtual Reality) shopping mall displayed on the screen of a user terminal.
- FIG. 4 is a diagram showing an example of content displayed on the screen of the user terminal.
- FIG. 5 is a diagram showing an example of content displayed on the screen of the user terminal.
- FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment.
- FIG. 7 is a diagram showing a computer that executes a program.
- a virtual town is built in a virtual space in a server device of a VR (Virtual Reality) shopping mall provider that provides a shopping environment to users.
- a virtual shopping mall (VR shopping mall) including a virtual store (VR store) is constructed.
- the server device fills the content of the VR shopping mall with objects of interest of the user who enters the VR shopping mall, thereby increasing the user's willingness to buy.
- FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment.
- the communication system has a user terminal 20 used by each user and a server device 10 (processing device) of a VR shopping mall provider. Also, the server device 10 is connected to a store server device 30 of a store P that sells products. Note that the configuration shown in FIG. 1 is merely an example, and the specific configuration and the number of each device are not particularly limited.
- the server device 10 (processing device) of the VR shopping mall provider receives information on products that can be displayed in VR stores and advertisements from the store server device 30 of the store P that sells the products, and displays these products in VR. It provides users with stores and VR shopping malls including VR stores and street advertisements.
- the user can refer to feature information such as product type, color, size, etc. by selecting a product, and can proceed to product purchase processing by performing predetermined processing.
- the server device 30 When providing the VR shopping mall to the user, the server device 30 provides virtual space contents such as all street advertisements of the VR shopping mall and wearable objects of a predetermined type of person built in the VR shopping mall to the user.
- the VR shopping mall is filled with the user's interest by changing it according to the interest.
- the server device 30 changes all the shoes of the person built in the VR shopping mall to, for example, the shoes of a certain shoe manufacturer.
- the server device 30 changes a bag that a person built in the VR shopping mall has to a bag made by a certain bag manufacturer.
- the server device 30 changes all the clothes, shoes, and bags of the person built in the VR shopping mall to, for example, clothes, shoes, and bags of a manufacturer that deals in general clothing.
- the server device 30 changes all the wearable items of the person built in the VR shopping mall to, for example, the products of a certain general clothing manufacturer.
- the store server device 30 has an inventory DB of the products it holds.
- the store server device 30 transmits information on products that can be displayed in a VR store or in an advertisement among the products held by each shop server device 30 to the server device 10 via a network or the like.
- the store server device 30 transmits identification information, name, size, color, price, and inventory information of the product as product information. Note that there are actually a plurality of stores and store server devices 30 .
- the user terminal 20 is an electronic information processing device such as a notebook PC (Personal Computer) or desktop PC, or a smart device such as a tablet or smartphone.
- the user terminal 20 connects to the server device 10 via the network N and receives provision of the VR shopping mall.
- the user terminal 20 browses shops and advertisements in the shopping mall, browses products and advertisements in the VR store, and purchases products in the provided VR shopping mall.
- FIG. 2 is a block diagram showing an example of the configuration of the server device 10 shown in FIG. 1.
- the server device 10 includes a communication unit 11 for controlling communication related to various information, a storage unit 12 for storing data and programs required for various processes by the control unit 13, and various processes. It has a control unit 13 for Processing of each unit of the server apparatus 10 will be described below.
- the communication unit 11 is a communication interface that transmits and receives various types of information to and from other devices connected via a network or the like.
- the communication unit 11 is realized by a NIC (Network Interface Card) or the like, and performs communication between another device and the control unit 13 (described later) via an electric communication line such as a LAN (Local Area Network) or the Internet.
- the communication unit 11 receives information about products that can be exhibited from the store server device 30 via the network.
- the communication unit 11 receives, via the network N, from the user terminal 20 a request to enter a VR shopping mall, a request to enter a VR store, and a request to browse or purchase a product.
- the communication unit 11 transmits to the shop server device 30 information on product purchase procedures and inventory update after product purchase.
- the storage unit 12 is a storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive). Note that the storage unit 12 may be a rewritable semiconductor memory such as RAM (Random Access Memory), flash memory, NVSRAM (Non Volatile Static Random Access Memory).
- the storage unit 12 stores an OS (Operating System) and various programs executed by the server device 10 . Further, the storage unit 12 stores various information used in executing the program.
- the storage unit 12 stores construction information 121 , user information 122 , store and product information 123 , user position information 124 and user operation information 125 .
- the building information 121 is information required to build a VR store and a VR shopping mall in the virtual space.
- the building information 121 includes image processing conditions and image processing programs for building a VR store and a VR shopping mall in the virtual space.
- the construction information 121 includes photographs of store interiors, products, townscapes, and store exteriors taken at a fixed point or 360 degrees, or images of VR stores and VR shopping malls constructed by image processing these photographs.
- the construction information 121 is, for example, an image that reproduces the interior of the store, the products, the cityscape, and the exterior of the store when the VR store and VR shopping mall are constructed using CG (Computer Graphics).
- the user information 122 is information about each user registered as a visitor to the VR store and VR shopping mall.
- the user information 122 includes, for example, user IDs, and purchase histories and browsing histories associated with each user ID.
- the purchase history has items of purchase time, name of the store where the product was purchased, product ID, product name, size, color, and quantity.
- the browsing history has items of browsing time, name of the store where the product was browsed, product ID, product name, size, color, and number.
- the store and product information 123 is information about stores located in the VR shopping mall and products displayed in the VR store.
- the store and product information 123 has items of store ID, store type, product ID, product name, size, color, and number of products held by each store that can be displayed in VR stores and advertisements. For example, if the store P is a clothing store, images or photographs of clothes and accessories that can be displayed in the VR store will be displayed at the store along with information such as the size, color, and other features of these products, the price, and the number of items in stock. and stored in product information 123 .
- the user position information 124 is information in which position information in the virtual space of each user transmitted from the user terminal 20 is associated with time information. This user location information 124 is updated periodically, for example.
- the user operation information 125 is information in which each user's operation information transmitted from the user terminal 20 is associated with time information. This user operation information 125 is updated periodically.
- the user operation information 125 includes, in addition to user operation information related to browsing or product purchase, user's line of sight angle information through the VR goggles, image enlargement operation information through the input device, pointer position through the input device. Contains any one or more of information.
- the control unit 13 controls the server device 10 as a whole.
- the control unit 13 is, for example, an electronic circuit such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), or an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).
- the control unit 13 also has an internal memory for storing programs defining various processing procedures and control data, and executes each processing using the internal memory. Further, the control unit 13 functions as various processing units by running various programs.
- the control unit 13 has a reception unit 131 , a construction unit 132 , an interest target estimation unit 133 (estimation unit), and a change unit 134 .
- the reception unit 131 receives the user's entry into the VR shopping mall, entry into the VR store in the VR shopping mall, browsing of products, and purchase of products.
- the construction unit 132 constructs a VR shopping mall and a VR store in virtual space using images or CG. Upon receiving the user's entry into the VR shopping mall, the construction unit 132 acquires the construction information 121 and constructs the VR shopping mall in the virtual space. The construction unit 132 then provides the VR shopping mall to the user terminal 20 used by the user. Note that the construction unit 132 may change the cityscape of the VR shopping mall and the products displayed in the VR store for each season.
- the layout of each store, the appearance of each store, roads, and relevant advertisements are constructed based on the actual townscape.
- the user can move the user's avatar as if walking through a real city street. Then, in the VR shopping mall, for example, the user can enter the selected VR store by clicking or tapping the store name displayed on the store exterior or the entrance of the store.
- the building unit 132 Upon accepting the user's entry into the VR store, the building unit 132 builds the VR store in the virtual space. Then, the construction unit 132 provides the constructed VR store to the user terminal 20 used by the user.
- the interior is built based on the actual store, and the items that can be displayed among the products held by the actual store are displayed in the actual store display method (arranged in a line on the display shelf, etc.). is displayed.
- product information type, color, shape, size, price, stock status
- the exhibited products can also be purchased.
- the building unit 132 may also build each VR store located in the VR shopping mall together with the VR shopping mall when accepting the user's entry into the VR shopping mall.
- the interest target estimation unit 133 estimates the user's interest target based on at least one of the user's browsing history, purchase history, position information, and operation information.
- the target-of-interest estimation unit 133 estimates a product, an advertisement, or a field in which the user is interested as the user's target of interest, based on at least one of the user's browsing history, purchase history, position information, and operation information.
- the target-of-interest estimation unit 133 estimates a target that the user is potentially interested in.
- the subject-of-interest estimation unit 133 acquires the user information 122 , the user position information 124 and the user operation information 125 .
- the target-of-interest estimation unit 133 determines the product purchased or viewed by the user from the purchase and viewing history of the user information 122 .
- the subject-of-interest estimation unit 133 determines, from the user location information 124, the VR store where the user has visited, the location in the VR shopping mall where the user has stayed for a certain period of time or longer, and the like.
- the interest estimation unit 133 uses the angle information of the user's line of sight through the VR goggles, the image enlargement operation information through the input device, or the position information of the pointer through the input device. to estimate what the line of sight was directed to and for how long.
- the target-of-interest estimation unit 133 is based on the products purchased or browsed by the user, the VR store that the user has visited, the location in the VR shopping mall where the user has stayed for a certain period of time, and the object that the user has gazed at for a certain period of time. , infer the products or advertisements that the user is interested in.
- the target-of-interest estimation unit 133 estimates fields or brands in which the user is interested, from products or advertisements in which the user is interested.
- the interest estimation unit 133 estimates that walking shoes are the interest. Also, when the user gazes at advertisements for walking shoes and walking wear for a certain period of time or more, the interest target estimation unit 133 estimates that these walking shoes and walking wear are the target of interest. At this time, if there are a plurality of interest targets, the interest target estimation unit 133 determines the order of the interest targets according to the length of the viewing time for each interest target. If there are a plurality of interesting objects, the interested object estimation unit 133 may determine that the user is hesitant and that there is no interesting object if there is not much difference in browsing time for each interesting object.
- the interest target estimation unit 133 estimates that the user is interested in these product brands (shops that provide products for walking) and walking. If there is an advertiser, etc., the interested target estimation unit 133 may raise the priority of the product of this advertiser and pick it up as an interested target.
- the changing unit 134 changes the contents of the virtual space according to the user's interest estimated by the interest target estimation unit 133 .
- FIG. 3 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal 20.
- FIG. 4 and 5 are diagrams showing an example of content displayed on the screen of the user terminal 20.
- FIG. 3 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal 20.
- FIG. 4 and 5 are diagrams showing an example of content displayed on the screen of the user terminal 20.
- the changing unit 134 changes all street advertisements placed in the VR shopping mall to advertisements of interest to the user. For example, if the user's interest is walking shoes, all the advertisements D1 to D5 of the VR shopping mall are changed to the walking shoes (SHOSE A), as shown in the screen V1 of FIG.
- the changing unit 134 changes a person's predetermined type of wearable object built in the VR shopping mall in accordance with the user's interest. For example, if the user's interest is certain walking shoes, as shown in FIG. 4, the changing unit 134 changes the shoes worn by the person built in the VR shopping mall to the walking shoes P1. For example, if the user's interest is a certain brand A, as shown in FIG. shoes P2, hat P3, jacket P4, and bottoms P5. Note that the changing unit 134 may change not only shoes, hats, jackets, and bottoms, but also glasses, watches, belts, and the like.
- the changing unit 134 changes the item built in the VR shopping mall to the item that is the user's target of interest. For example, if the user's interest is the car C of the manufacturer B, the changing unit 134 changes all the cars running in the VR shopping mall to the car C of the manufacturer B.
- FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment.
- step S1 when the server device 10 receives product information and inventory information from the store server device 30 (step S1), it updates the store and product information 123 (step S2).
- the building unit 132 acquires the building information 121 and the store and product information 123. (Step S5), a VR shopping mall is constructed in the virtual space (Step S6). The construction unit 132 then provides the user terminal 20 with the VR shopping mall (step S7).
- the server device 10 determines whether it is time to change the contents of the VR shopping mall (step S8). This timing is appropriately set when the user enters the VR shopping mall, when a predetermined time elapses after the user enters the VR shopping mall, or when the user gazes at the product or advertisement for a predetermined time or longer. If it is not time to change the contents of the VR shopping mall (step S8: No), the server device 10 repeats the determination process of step S8.
- the server device 10 acquires the user information 122, the user position information 124, and the user operation information 125 (step S9).
- the target-of-interest estimation unit 133 estimates the user's target of interest based on at least one of the user's browsing history, purchase history, position information, and operation information (step S10).
- the server device 10 changes the content of the virtual space according to the user's interest (steps S11 and S12).
- all the street advertisements placed in the VR shopping mall are changed to advertisements of the user's interest, and the potential interest is brought into the user's field of view. It is possible to make the user aware of products, brands, etc. that have had.
- the wearable item of a predetermined type built in the VR shopping mall according to the user's interest the user can recognize the image of trying on the product.
- an article built in the VR shopping mall for example, a car
- the user can recognize the car as a whole. can be made possible.
- each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated.
- the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.
- all or any part of each processing function performed by each device is realized by a CPU or GPU (Graphics Processing Unit) and a program that is analyzed and executed by the CPU or GPU, or wired It can be implemented as hardware by logic.
- program It is also possible to create a program in which the processing executed by the server device 10 described in the above embodiment is described in a computer-executable language. For example, it is also possible to create a program in which the processing executed by the server device 10 in the embodiment is described in a computer-executable language. In this case, the same effects as those of the above embodiments can be obtained by having the computer execute the program. Further, such a program may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read by a computer and executed to realize processing similar to that of the above embodiments.
- FIG. 7 is a diagram showing a computer that executes a program.
- computer 1000 includes, for example, memory 1010, CPU 1020, hard disk drive interface 1030, disk drive interface 1040, serial port interface 1050, video adapter 1060, and network interface 1070. , and these units are connected by a bus 1080 .
- the memory 1010 includes a ROM (Read Only Memory) 1011 and a RAM 1012, as illustrated in FIG.
- the ROM 1011 stores a boot program such as BIOS (Basic Input Output System).
- BIOS Basic Input Output System
- Hard disk drive interface 1030 is connected to hard disk drive 1090 as illustrated in FIG.
- a disk drive interface 1040 is connected to the disk drive 1100 .
- a removable storage medium such as a magnetic disk or optical disk is inserted into the disk drive 1100 .
- Serial port interface 1050 is connected to mouse 1110 and keyboard 1120, for example.
- Video adapter 1060 is connected to display 1130, for example.
- the hard disk drive 1090 stores an OS 1091, application programs 1092, program modules 1093, and program data 1094, for example. That is, the above program is stored, for example, in hard disk drive 1090 as a program module in which instructions to be executed by computer 1000 are described.
- the various data described in the above embodiments are stored as program data in the memory 1010 or the hard disk drive 1090, for example. Then, the CPU 1020 reads the program modules 1093 and program data 1094 stored in the memory 1010 and the hard disk drive 1090 to the RAM 1012 as necessary, and executes various processing procedures.
- program module 1093 and program data 1094 related to the program are not limited to being stored in the hard disk drive 1090. For example, they may be stored in a removable storage medium and read by the CPU 1020 via a disk drive or the like. . Alternatively, the program module 1093 and program data 1094 related to the program are stored in another computer connected via a network (LAN (Local Area Network), WAN (Wide Area Network), etc.), and via the network interface 1070 It may be read by CPU 1020 .
- LAN Local Area Network
- WAN Wide Area Network
- server device 11 communication unit 12 storage unit 13 control unit 20 user terminal 30 store server device 121 construction information 122 user information 123 store and product information 124 user position information 125 user operation information 131 reception unit 132 construction unit 133 interest target estimation unit 134 Modified Part
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Abstract
In the present invention, a server device (10) has: a building unit (132) for building, in a virtual space, a virtual shopping mall in which commodity browsing and purchase by users is possible, and providing the virtual shopping mall to user terminals used by the users; an object-of-interest estimation unit (133) for estimating an object of interest to a user on the basis of at least one of browsing history, purchase history, position information, and operation information pertaining to the user; and a change unit (134) for changing the content of the virtual space in accordance with the object of interest to the user.
Description
本発明は、処理装置、処理方法及び処理プログラムに関する。
The present invention relates to a processing device, a processing method, and a processing program.
従来、インターネット上で商品を販売するWebサイト(ECサイト(Electronic Commerce site))を利用した商品の購入が一般化している。さらに、近年では、仮想空間上に店舗を再現し、ECサイトと連動することで、実店舗における商品の購買と同程度の購買体験をユーザに提供する技術が提案されている。
In the past, it has become common to purchase products using websites that sell products on the Internet (EC sites (Electronic Commerce sites)). Furthermore, in recent years, technology has been proposed that reproduces a store in a virtual space and links it with an EC site to provide users with a purchasing experience similar to that of purchasing products in a real store.
ここで、実店舗の場合と同様に、仮想店舗を提供する場合も、ユーザの購買意欲を高め、商品の購入に繋げたいという要望がある。
Here, as in the case of a physical store, when providing a virtual store, there is a desire to increase the user's desire to purchase and lead to the purchase of products.
本発明は、上記に鑑みてなされたものであって、仮想空間に構築された購買環境において、ユーザの購買意欲の向上を図ることができる処理装置、処理方法及び処理プログラムを提供することを目的とする。
SUMMARY OF THE INVENTION It is an object of the present invention to provide a processing apparatus, a processing method, and a processing program capable of increasing the user's willingness to purchase in a virtual space-built purchasing environment. and
上述した課題を解決し、目的を達成するために、本発明の処理装置は、ユーザによる商品の閲覧及び購買が可能である仮想店舗を有する仮想ショッピングモールを仮想空間に構築し、ユーザが使用するユーザ端末に提供する構築部と、ユーザの閲覧履歴、購入履歴、位置情報及び操作情報の少なくとも一つを基に、ユーザの興味対象を推定する推定部と、ユーザの興味対象に合わせて仮想空間のコンテンツを変更する変更部と、を有することを特徴とする。
In order to solve the above-described problems and achieve the object, the processing device of the present invention constructs a virtual shopping mall having virtual shops in which users can browse and purchase products in a virtual space, and the users use the virtual shopping malls. A construction unit provided to a user terminal, an estimation unit for estimating a user's interest based on at least one of a user's browsing history, purchase history, location information, and operation information, and a virtual space according to the user's interest and a changing unit for changing the content of the.
本発明によれば、仮想空間に構築された購買環境において、ユーザの購買意欲の向上を図ることができる。
According to the present invention, it is possible to improve the user's willingness to purchase in the purchasing environment constructed in the virtual space.
以下に、本願に係る処理装置、処理方法及び処理プログラムの実施の形態を図面に基づいて詳細に説明する。なお、この実施の形態により本願に係る処理装置、処理方法及び処理プログラムが限定されるものではない。
Embodiments of the processing apparatus, processing method, and processing program according to the present application will be described in detail below based on the drawings. Note that the processing apparatus, processing method, and processing program according to the present application are not limited by this embodiment.
以下の実施の形態では、実施の形態に係る処理装置、処理方法及び処理プログラムの処理の流れを順に説明し、最後に実施の形態による効果を説明する。
In the following embodiments, the processing flow of the processing apparatus, processing method, and processing program according to the embodiments will be described in order, and finally the effects of the embodiments will be described.
[実施の形態]
まず、実施の形態について説明する。実施の形態では、仮想空間でのショッピング環境をユーザに提供するための通信システムについて説明する。 [Embodiment]
First, an embodiment will be described. In the embodiment, a communication system for providing users with a shopping environment in virtual space will be described.
まず、実施の形態について説明する。実施の形態では、仮想空間でのショッピング環境をユーザに提供するための通信システムについて説明する。 [Embodiment]
First, an embodiment will be described. In the embodiment, a communication system for providing users with a shopping environment in virtual space will be described.
実施の形態における通信システムでは、ショッピング環境をユーザに提供するVR(Virtual Reality)ショッピングモール提供事業者側のサーバ装置において、仮想空間上に仮想の街を構築し、その街の中に、複数の仮想店舗(VRストア)を含んだ仮想ショッピングモール(VRショッピングモール)を構築する。この際、サーバ装置は、VRショッピングモールのコンテンツを、VRショッピングモールに入場するユーザの興味対象で埋め尽くすことによって、ユーザの購買意欲の向上を図る。
In the communication system according to the embodiment, a virtual town is built in a virtual space in a server device of a VR (Virtual Reality) shopping mall provider that provides a shopping environment to users. A virtual shopping mall (VR shopping mall) including a virtual store (VR store) is constructed. At this time, the server device fills the content of the VR shopping mall with objects of interest of the user who enters the VR shopping mall, thereby increasing the user's willingness to buy.
[通信システムの構成]
実施の形態に係る通信システムの構成を説明する。図1は、実施の形態における通信システムの構成の一例を示すブロック図である。 [Configuration of communication system]
A configuration of a communication system according to an embodiment will be described. FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment.
実施の形態に係る通信システムの構成を説明する。図1は、実施の形態における通信システムの構成の一例を示すブロック図である。 [Configuration of communication system]
A configuration of a communication system according to an embodiment will be described. FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment.
図1に示すように、実施の形態に係る通信システムは、各ユーザが使用するユーザ端末20と、VRショッピングモール提供事業者のサーバ装置10(処理装置)とを有する。また、サーバ装置10は、商品を販売する店舗Pの店舗サーバ装置30と接続する。なお、図1に示す構成は一例にすぎず、具体的な構成や各装置の数は特に限定されない。
As shown in FIG. 1, the communication system according to the embodiment has a user terminal 20 used by each user and a server device 10 (processing device) of a VR shopping mall provider. Also, the server device 10 is connected to a store server device 30 of a store P that sells products. Note that the configuration shown in FIG. 1 is merely an example, and the specific configuration and the number of each device are not particularly limited.
VRショッピングモール提供事業者のサーバ装置10(処理装置)は、商品を販売する店舗Pの店舗サーバ装置30から、VRストアや広告に展示可能な商品の情報を受け、これらの商品を陳列したVRストアと、VRストアや街頭広告を含むVRショッピングモールをユーザに提供する。VRストアでは、ユーザが、商品を選択することによって、商品の種別、色、サイズ等の特徴情報を参照することができ、所定の処理を行うことによって、商品の購入処理まで進めることができる。
The server device 10 (processing device) of the VR shopping mall provider receives information on products that can be displayed in VR stores and advertisements from the store server device 30 of the store P that sells the products, and displays these products in VR. It provides users with stores and VR shopping malls including VR stores and street advertisements. In the VR store, the user can refer to feature information such as product type, color, size, etc. by selecting a product, and can proceed to product purchase processing by performing predetermined processing.
サーバ装置30は、ユーザへのVRショッピングモール提供の際、例えば、VRショッピングモールの全ての街頭広告やVRショッピングモールに構築された人の所定の種別の装着物といった仮想空間のコンテンツを、ユーザの興味対象に合わせて変更することで、VRショッピングモールを、ユーザの興味対象で埋め尽くす。サーバ装置30は、VRショッピングモールに構築された人の全てのシューズを、例えば、あるシューズメーカーのシューズに変更する。サーバ装置30は、VRショッピングモールに構築された人が持つバッグを、あるバッグメーカーのバッグに変更する。また、サーバ装置30は、VRショッピングモールに構築された人の全ての衣服、靴、バッグを、例えば、ある衣料品全般を扱うメーカーの衣服、靴、バッグに変更する。言い換えると、サーバ装置30は、VRショッピングモールに構築された人の全ての装着物を、例えば、ある衣料品全般を扱うメーカーの商品に変更する。
When providing the VR shopping mall to the user, the server device 30 provides virtual space contents such as all street advertisements of the VR shopping mall and wearable objects of a predetermined type of person built in the VR shopping mall to the user. The VR shopping mall is filled with the user's interest by changing it according to the interest. The server device 30 changes all the shoes of the person built in the VR shopping mall to, for example, the shoes of a certain shoe manufacturer. The server device 30 changes a bag that a person built in the VR shopping mall has to a bag made by a certain bag manufacturer. Also, the server device 30 changes all the clothes, shoes, and bags of the person built in the VR shopping mall to, for example, clothes, shoes, and bags of a manufacturer that deals in general clothing. In other words, the server device 30 changes all the wearable items of the person built in the VR shopping mall to, for example, the products of a certain general clothing manufacturer.
店舗サーバ装置30は、それぞれ保持する商品の在庫上DBを有する。店舗サーバ装置30は、それぞれ保持する商品のうち、VRストアや広告に展示可能な商品の情報を、ネットワーク等を介して、サーバ装置10に送信する。店舗サーバ装置30は、商品の情報として、商品の識別情報、名称、サイズ、色、価格、在庫情報を送信する。なお、実際には、店舗及び店舗サーバ装置30は、複数ある。
The store server device 30 has an inventory DB of the products it holds. The store server device 30 transmits information on products that can be displayed in a VR store or in an advertisement among the products held by each shop server device 30 to the server device 10 via a network or the like. The store server device 30 transmits identification information, name, size, color, price, and inventory information of the product as product information. Note that there are actually a plurality of stores and store server devices 30 .
ユーザ端末20は、ノートPC(Personal Computer)やデスクトップPC等の情報処理装置電子や、タブレット、スマートフォン等のスマートデバイスである。ユーザ端末20は、ネットワークNを介して、サーバ装置10に接続し、VRショッピングモールの提供を受ける。ユーザ端末20は、提供されたVRショッピングモール内で、ショッピングモール内での店舗や広告の閲覧、VRストア内での商品及び広告の閲覧や商品の購入を行う。
The user terminal 20 is an electronic information processing device such as a notebook PC (Personal Computer) or desktop PC, or a smart device such as a tablet or smartphone. The user terminal 20 connects to the server device 10 via the network N and receives provision of the VR shopping mall. The user terminal 20 browses shops and advertisements in the shopping mall, browses products and advertisements in the VR store, and purchases products in the provided VR shopping mall.
このように、本実施の形態では、VRショッピングモールの全ての街頭広告やVRショッピングモールに構築された人の所定の種別の装着物をユーザの興味対象に合わせて変更し、VRショッピングモールをユーザの興味対象で埋め尽くすことで、ユーザの購買意欲の向上を図る。続いて、図1に示すサーバ装置10について説明する。
As described above, in the present embodiment, all the street advertisements of the VR shopping mall and the wearable items of a predetermined type of people built in the VR shopping mall are changed according to the user's interest, and the VR shopping mall is used by the user. The user's willingness to buy is improved by filling it up with the interested objects. Next, the server device 10 shown in FIG. 1 will be described.
[サーバ装置]
図2は、図1に示すサーバ装置10の構成の一例を示すブロック図である。図2に示すように、このサーバ装置10は、各種情報に関する通信を制御する通信部11、制御部13による各種処理に必要なデータおよびプログラムを格納する記憶部12、及び、種々の処理を実行する制御部13を有する。以下にサーバ装置10が有する各部の処理を説明する。 [Server device]
FIG. 2 is a block diagram showing an example of the configuration of the server device 10 shown in FIG. 1. As shown in FIG. As shown in FIG. 2, the server device 10 includes a communication unit 11 for controlling communication related to various information, astorage unit 12 for storing data and programs required for various processes by the control unit 13, and various processes. It has a control unit 13 for Processing of each unit of the server apparatus 10 will be described below.
図2は、図1に示すサーバ装置10の構成の一例を示すブロック図である。図2に示すように、このサーバ装置10は、各種情報に関する通信を制御する通信部11、制御部13による各種処理に必要なデータおよびプログラムを格納する記憶部12、及び、種々の処理を実行する制御部13を有する。以下にサーバ装置10が有する各部の処理を説明する。 [Server device]
FIG. 2 is a block diagram showing an example of the configuration of the server device 10 shown in FIG. 1. As shown in FIG. As shown in FIG. 2, the server device 10 includes a communication unit 11 for controlling communication related to various information, a
通信部11は、ネットワーク等を介して接続された他の装置との間で、各種情報を送受信する通信インタフェースである。通信部11は、NIC(Network Interface Card)等で実現され、LAN(Local Area Network)やインターネットなどの電気通信回線を介した他の装置と制御部13(後述)との間の通信を行う。例えば、通信部11は、ネットワークを介して、店舗サーバ装置30から、展示可能な商品の情報を受信する。また、通信部11は、ネットワークNを介して、ユーザ端末20から、VRショッピングモールの入場要求、VRストアへの入店要求、商品の閲覧要求や購入要求を受信する。通信部11は、商品の購入手続き、商品購入後の在庫更新に関する情報を店舗サーバ装置30に送信する。
The communication unit 11 is a communication interface that transmits and receives various types of information to and from other devices connected via a network or the like. The communication unit 11 is realized by a NIC (Network Interface Card) or the like, and performs communication between another device and the control unit 13 (described later) via an electric communication line such as a LAN (Local Area Network) or the Internet. For example, the communication unit 11 receives information about products that can be exhibited from the store server device 30 via the network. In addition, the communication unit 11 receives, via the network N, from the user terminal 20 a request to enter a VR shopping mall, a request to enter a VR store, and a request to browse or purchase a product. The communication unit 11 transmits to the shop server device 30 information on product purchase procedures and inventory update after product purchase.
記憶部12は、HDD(Hard Disk Drive)、SSD(Solid State Drive)等の記憶装置である。なお、記憶部12は、RAM(Random Access Memory)、フラッシュメモリ、NVSRAM(Non Volatile Static Random Access Memory)等のデータを書き換え可能な半導体メモリであってもよい。記憶部12は、サーバ装置10で実行されるOS(Operating System)や各種プログラムを記憶する。さらに、記憶部12は、プログラムの実行で用いられる各種情報を記憶する。記憶部12は、構築用情報121、ユーザ情報122、店舗及び商品情報123、ユーザ位置情報124及びユーザ操作情報125を記憶する。
The storage unit 12 is a storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive). Note that the storage unit 12 may be a rewritable semiconductor memory such as RAM (Random Access Memory), flash memory, NVSRAM (Non Volatile Static Random Access Memory). The storage unit 12 stores an OS (Operating System) and various programs executed by the server device 10 . Further, the storage unit 12 stores various information used in executing the program. The storage unit 12 stores construction information 121 , user information 122 , store and product information 123 , user position information 124 and user operation information 125 .
構築用情報121は、VRストア及びVRショッピングモールを仮想空間上で構築するために要する情報である。構築用情報121は、VRストア及びVRショッピングモールを仮想空間上で構築するための、画像処理条件や画像処理プログラムを含む。また、構築用情報121は、店舗内観、商品、街並み、店舗外観を、定点或いは360°で撮影した写真、或いは、これらの写真を画像処理して構築したVRストア及びVRショッピングモールの画像を含む。構築用情報121は、例えば、VRストア及びVRショッピングモールが、CG(Computer Graphics)で構築されている場合には、店舗内観、商品、街並み及び店舗外観を再現した画像である。
The building information 121 is information required to build a VR store and a VR shopping mall in the virtual space. The building information 121 includes image processing conditions and image processing programs for building a VR store and a VR shopping mall in the virtual space. In addition, the construction information 121 includes photographs of store interiors, products, townscapes, and store exteriors taken at a fixed point or 360 degrees, or images of VR stores and VR shopping malls constructed by image processing these photographs. . The construction information 121 is, for example, an image that reproduces the interior of the store, the products, the cityscape, and the exterior of the store when the VR store and VR shopping mall are constructed using CG (Computer Graphics).
ユーザ情報122は、VRストア及びVRショッピングモールの入場者として登録されている各ユーザに関する情報である。ユーザ情報122は、例えば、ユーザのIDと、各ユーザIDに対応付けられた購入履歴、閲覧履歴を含む。例えば、購入履歴は、購入時間、商品を購入した店舗の名称、商品ID、商品名、サイズ、色、個数を項目として有する。例えば、閲覧履歴は、閲覧時間、商品を閲覧した店舗の名称、商品ID、商品名、サイズ、色、個数を項目として有する。
The user information 122 is information about each user registered as a visitor to the VR store and VR shopping mall. The user information 122 includes, for example, user IDs, and purchase histories and browsing histories associated with each user ID. For example, the purchase history has items of purchase time, name of the store where the product was purchased, product ID, product name, size, color, and quantity. For example, the browsing history has items of browsing time, name of the store where the product was browsed, product ID, product name, size, color, and number.
店舗及び商品情報123は、VRショッピングモールに配置される店舗及びVRストア内に展示される商品に関する情報である。店舗及び商品情報123は、店舗ID、店舗種別、各店舗が保持する商品のうちVRストアや広告に展示可能である商品の商品ID,商品名、サイズ、色、個数を項目として有する。例えば、店舗Pが衣料店である場合には、VRストアに展示可能である衣服や小物の画像または写真が、これらの商品のサイズ、色等の特徴、価格、在庫の個数等の情報とともに店舗及び商品情報123に格納される。
The store and product information 123 is information about stores located in the VR shopping mall and products displayed in the VR store. The store and product information 123 has items of store ID, store type, product ID, product name, size, color, and number of products held by each store that can be displayed in VR stores and advertisements. For example, if the store P is a clothing store, images or photographs of clothes and accessories that can be displayed in the VR store will be displayed at the store along with information such as the size, color, and other features of these products, the price, and the number of items in stock. and stored in product information 123 .
ユーザ位置情報124は、ユーザ端末20から送信された、各ユーザの仮想空間上における位置情報を時間情報に対応付けた情報である。このユーザ位置情報124は、例えば、定期的に更新される。
The user position information 124 is information in which position information in the virtual space of each user transmitted from the user terminal 20 is associated with time information. This user location information 124 is updated periodically, for example.
ユーザ操作情報125は、ユーザ端末20から送信された、各ユーザの操作情報を時間情報に対応付けた情報である。このユーザ操作情報125は、定期的に更新される。ユーザ操作情報125は、閲覧または商品の購入に関するユーザの操作情報に加え、VRゴーグルを介したユーザの視線の角度情報、入力デバイスを介した画像の拡大操作情報、入力デバイスを介したポインターの位置情報のいずれか一つまたは複数を含む。
The user operation information 125 is information in which each user's operation information transmitted from the user terminal 20 is associated with time information. This user operation information 125 is updated periodically. The user operation information 125 includes, in addition to user operation information related to browsing or product purchase, user's line of sight angle information through the VR goggles, image enlargement operation information through the input device, pointer position through the input device. Contains any one or more of information.
制御部13は、サーバ装置10全体を制御する。制御部13は、例えば、CPU(Central Processing Unit)、MPU(Micro Processing Unit)等の電子回路や、ASIC(Application Specific Integrated Circuit)、FPGA(Field Programmable Gate Array)等の集積回路である。また、制御部13は、各種の処理手順を規定したプログラムや制御データを格納するための内部メモリを有し、内部メモリを用いて各処理を実行する。また、制御部13は、各種のプログラムが動作することにより各種の処理部として機能する。制御部13は、受付部131、構築部132、興味対象推定部133(推定部)及び変更部134を有する。
The control unit 13 controls the server device 10 as a whole. The control unit 13 is, for example, an electronic circuit such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), or an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The control unit 13 also has an internal memory for storing programs defining various processing procedures and control data, and executes each processing using the internal memory. Further, the control unit 13 functions as various processing units by running various programs. The control unit 13 has a reception unit 131 , a construction unit 132 , an interest target estimation unit 133 (estimation unit), and a change unit 134 .
受付部131は、ユーザによる、VRショッピングモールへの入場、VRショッピングモール内のVRストアへの入店、商品の閲覧、商品の購入を受け付ける。
The reception unit 131 receives the user's entry into the VR shopping mall, entry into the VR store in the VR shopping mall, browsing of products, and purchase of products.
構築部132は、画像或いはCGを用いて、VRショッピングモール、VRストアを仮想空間上に構築する。構築部132は、ユーザのVRショッピングモールへの入場を受け付けると、構築用情報121を取得して、VRショッピングモールを仮想空間上に構築する。そして、構築部132は、VRショッピングモールを、ユーザが使用するユーザ端末20に提供する。なお、構築部132は、シーズンごとに、VRショッピングモールの街並みの風景や、VRストアに展示する商品を変更してもよい。
The construction unit 132 constructs a VR shopping mall and a VR store in virtual space using images or CG. Upon receiving the user's entry into the VR shopping mall, the construction unit 132 acquires the construction information 121 and constructs the VR shopping mall in the virtual space. The construction unit 132 then provides the VR shopping mall to the user terminal 20 used by the user. Note that the construction unit 132 may change the cityscape of the VR shopping mall and the products displayed in the VR store for each season.
VRショッピングモールでは、実際の街並みに基づいて、各店舗の配置、各店舗の外観、道路、該当広告が構築される。VRショッピングモールでは、ユーザは、実際の街並みを歩くように、ユーザのアバターを移動させることができる。そして、VRショッピングモールでは、例えば、ユーザは、店舗外観に表示される店舗名や店舗の入り口をクリックまたはタップすることで、選択したVRストアに入店することができる。
In the VR shopping mall, the layout of each store, the appearance of each store, roads, and relevant advertisements are constructed based on the actual townscape. In the VR shopping mall, the user can move the user's avatar as if walking through a real city street. Then, in the VR shopping mall, for example, the user can enter the selected VR store by clicking or tapping the store name displayed on the store exterior or the entrance of the store.
構築部132は、ユーザのVRストアへの入店を受け付けると、VRストアを仮想空間上に構築する。そして、構築部132は、構築したVRストアを、ユーザが使用するユーザ端末20に提供する。
Upon accepting the user's entry into the VR store, the building unit 132 builds the VR store in the virtual space. Then, the construction unit 132 provides the constructed VR store to the user terminal 20 used by the user.
VRストアでは、実店舗に基づいて内観が構築され、実店舗が保持する商品のうち展示可能である商品が実際の店舗内での展示方法(陳列棚に一列に配置する等)で展示されるように表示される。そして、展示された商品については、商品情報(種別、色、形、サイズ、価格、在庫状況)が閲覧可能なように提供される。展示された商品については、購入も可能である。また、VRストアでは、店舗内の任意の領域に、該店舗において展示される商品等の広告の表示も可能である。
In the VR store, the interior is built based on the actual store, and the items that can be displayed among the products held by the actual store are displayed in the actual store display method (arranged in a line on the display shelf, etc.). is displayed. For the displayed products, product information (type, color, shape, size, price, stock status) is provided so that it can be browsed. The exhibited products can also be purchased. Also, in the VR store, it is possible to display advertisements of products displayed in the store in an arbitrary area in the store.
なお、構築部132は、ユーザのVRショッピングモールへの入場を受け付けた際に、VRショッピングモールとともに、VRショッピングモールに配置される各VRストアも構築してもよい。
Note that the building unit 132 may also build each VR store located in the VR shopping mall together with the VR shopping mall when accepting the user's entry into the VR shopping mall.
興味対象推定部133は、ユーザの閲覧履歴、購入履歴、位置情報及び操作情報の少なくとも一つを基にユーザの興味対象を推定する。興味対象推定部133は、ユーザの閲覧履歴、購入履歴、位置情報及び操作情報の少なくとも一つを基に、ユーザの興味対象として、ユーザが興味を有する商品、広告または分野を推定する。興味対象推定部133は、ユーザが潜在的に興味を持っている対象を推定する。興味対象推定部133は、ユーザ情報122、ユーザ位置情報124及びユーザ操作情報125を取得する。
The interest target estimation unit 133 estimates the user's interest target based on at least one of the user's browsing history, purchase history, position information, and operation information. The target-of-interest estimation unit 133 estimates a product, an advertisement, or a field in which the user is interested as the user's target of interest, based on at least one of the user's browsing history, purchase history, position information, and operation information. The target-of-interest estimation unit 133 estimates a target that the user is potentially interested in. The subject-of-interest estimation unit 133 acquires the user information 122 , the user position information 124 and the user operation information 125 .
興味対象推定部133は、ユーザ情報122の購入及び閲覧履歴から、ユーザが購入または閲覧した商品を判別する。興味対象推定部133は、ユーザ位置情報124から、ユーザが立ち寄ったVRストア、ユーザがある一定時間以上留まっていたVRショッピングモール内の位置等を判別する。興味対象推定部133は、ユーザ操作情報125のうち、VRゴーグルを介したユーザの視線の角度情報、入力デバイスを介した画像の拡大操作情報、または、入力デバイスを介したポインターの位置情報を用いて、何にどのくらいの期間、視線が向いていたかを推定する。
The target-of-interest estimation unit 133 determines the product purchased or viewed by the user from the purchase and viewing history of the user information 122 . The subject-of-interest estimation unit 133 determines, from the user location information 124, the VR store where the user has visited, the location in the VR shopping mall where the user has stayed for a certain period of time or longer, and the like. Of the user operation information 125, the interest estimation unit 133 uses the angle information of the user's line of sight through the VR goggles, the image enlargement operation information through the input device, or the position information of the pointer through the input device. to estimate what the line of sight was directed to and for how long.
興味対象推定部133は、ユーザが購入または閲覧した商品、ユーザが立ち寄ったVRストア、ユーザがある一定時間以上留まっていたVRショッピングモール内の位置、一定時間以上視線が向いていた対象を基に、ユーザが興味を有する商品または広告を推定する。興味対象推定部133は、ユーザが興味を有する商品または広告から、ユーザが興味を有する分野またはブランドを推定する。
The target-of-interest estimation unit 133 is based on the products purchased or browsed by the user, the VR store that the user has visited, the location in the VR shopping mall where the user has stayed for a certain period of time, and the object that the user has gazed at for a certain period of time. , infer the products or advertisements that the user is interested in. The target-of-interest estimation unit 133 estimates fields or brands in which the user is interested, from products or advertisements in which the user is interested.
例えば、ユーザが、ウォーキングシューズの商品を所定回数以上閲覧していた場合、興味対象推定部133は、ウォーキングシューズが興味対象であると推定する。また、ユーザが、ウォーキングシューズ及びウォーキングウェアの広告に一定時間以上注視していた場合、興味対象推定部133は、これらのウォーキングシューズ及びウォーキングウェアが興味対象であると推定する。この際、興味対象推定部133は、興味対象が複数ある場合、各興味対象に対する閲覧時間の長短に応じて興味対象の順位を決める。興味対象推定部133は、興味対象が複数ある場合、各興味対象に対する閲覧時間に差があまりない場合には、ユーザが迷っているという判定をして、興味対象なしとしてもよい。さらに、興味対象推定部133は、ユーザが、これらの商品のブランド(ウォーキング用商品提供店)及びウォーキングに興味を有していると推定する。広告主等があれば、興味対象推定部133は、この広告主の商品の優先度を上げて、興味対象としてピックアップしてもよい。
For example, if the user has browsed walking shoes for a predetermined number of times or more, the interest estimation unit 133 estimates that walking shoes are the interest. Also, when the user gazes at advertisements for walking shoes and walking wear for a certain period of time or more, the interest target estimation unit 133 estimates that these walking shoes and walking wear are the target of interest. At this time, if there are a plurality of interest targets, the interest target estimation unit 133 determines the order of the interest targets according to the length of the viewing time for each interest target. If there are a plurality of interesting objects, the interested object estimation unit 133 may determine that the user is hesitant and that there is no interesting object if there is not much difference in browsing time for each interesting object. Furthermore, the interest target estimation unit 133 estimates that the user is interested in these product brands (shops that provide products for walking) and walking. If there is an advertiser, etc., the interested target estimation unit 133 may raise the priority of the product of this advertiser and pick it up as an interested target.
変更部134は、興味対象推定部133が推定したユーザの興味対象に合わせて仮想空間のコンテンツを変更する。図3は、ユーザ端末20の画面に表示されるVRショッピングモールの一例を示す図である。図4及び図5は、ユーザ端末20の画面に表示されるコンテンツの一例を示す図である。
The changing unit 134 changes the contents of the virtual space according to the user's interest estimated by the interest target estimation unit 133 . FIG. 3 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal 20. As shown in FIG. 4 and 5 are diagrams showing an example of content displayed on the screen of the user terminal 20. FIG.
変更部134は、VRショッピングモールに配置される全ての街頭広告を、ユーザの興味対象の広告に変更する。例えば、ユーザの興味対象が、あるウォーキングシューズである場合、図3の画面V1に示すように、VRショッピングモールの全ての広告D1~D5を、このウォーキングシューズ(SHOSE A)の広告に変更する。
The changing unit 134 changes all street advertisements placed in the VR shopping mall to advertisements of interest to the user. For example, if the user's interest is walking shoes, all the advertisements D1 to D5 of the VR shopping mall are changed to the walking shoes (SHOSE A), as shown in the screen V1 of FIG.
変更部134は、VRショッピングモールに構築された人の所定の種別の装着物を、ユーザの興味対象に合わせて変更する。例えば、ユーザの興味対象が、あるウォーキングシューズである場合、図4に示すように、変更部134は、VRショッピングモールに構築された人が履く靴を、このウォーキングシューズP1に変更する。例えば、ユーザの興味対象が、あるブランドAである場合、図5に示すように、変更部134は、VRショッピングモールに構築された人が装着する靴、帽子、上着、ボトムを、このブランドの靴P2、帽子P3、上着P4、ボトムP5に変更する。なお、変更部134は、靴、帽子、上着、ボトムに限らず、眼鏡、時計、ベルト等を変更してもよい。
The changing unit 134 changes a person's predetermined type of wearable object built in the VR shopping mall in accordance with the user's interest. For example, if the user's interest is certain walking shoes, as shown in FIG. 4, the changing unit 134 changes the shoes worn by the person built in the VR shopping mall to the walking shoes P1. For example, if the user's interest is a certain brand A, as shown in FIG. shoes P2, hat P3, jacket P4, and bottoms P5. Note that the changing unit 134 may change not only shoes, hats, jackets, and bottoms, but also glasses, watches, belts, and the like.
変更部134は、ユーザの興味対象が物品である場合、VRショッピングモールに構築された物品を、ユーザの興味対象である物品に変更する。例えば、ユーザの興味対象が、メーカーBの自動車Cである場合、変更部134は、VRショッピングモール内を走行する自動車を、全て、メーカーBの自動車Cに変更する。
When the user's target of interest is an item, the changing unit 134 changes the item built in the VR shopping mall to the item that is the user's target of interest. For example, if the user's interest is the car C of the manufacturer B, the changing unit 134 changes all the cars running in the VR shopping mall to the car C of the manufacturer B.
[通信処理の処理手順]
図6は、実施の形態に係る通信システムにおける通信処理の処理手順を示すシーケンス図である。 [Processing procedure of communication processing]
FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment.
図6は、実施の形態に係る通信システムにおける通信処理の処理手順を示すシーケンス図である。 [Processing procedure of communication processing]
FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment.
図6に示すように、サーバ装置10は、店舗サーバ装置30から商品情報及び在庫情報を受けると(ステップS1)、店舗及び商品情報123を更新する(ステップS2)。
As shown in FIG. 6, when the server device 10 receives product information and inventory information from the store server device 30 (step S1), it updates the store and product information 123 (step S2).
サーバ装置10では、受付部131が、ユーザ端末20からVRショッピングモールへの入場申し込みを受け付けると(ステップS3,S4)、構築部132が、構築用情報121と店舗及び商品情報123とを取得して(ステップS5)、VRショッピングモールを仮想空間上に構築する(ステップS6)。そして、構築部132は、ユーザ端末20にVRショッピングモールを提供する(ステップS7)。
In the server device 10, when the accepting unit 131 accepts an application to enter the VR shopping mall from the user terminal 20 (steps S3 and S4), the building unit 132 acquires the building information 121 and the store and product information 123. (Step S5), a VR shopping mall is constructed in the virtual space (Step S6). The construction unit 132 then provides the user terminal 20 with the VR shopping mall (step S7).
サーバ装置10は、VRショッピングモールのコンテンツの変更タイミングであるか否かを判定する(ステップS8)。このタイミングは、ユーザのVRショッピング入場時、ユーザによるVRショッピングモール入場時から所定時間経過時、ユーザによって商品や広告が所定時間以上注視された場合など、適宜設定される。VRショッピングモールのコンテンツの変更タイミングでない場合(ステップS8:No)、サーバ装置10は、ステップS8の判定処理を繰り返す。
The server device 10 determines whether it is time to change the contents of the VR shopping mall (step S8). This timing is appropriately set when the user enters the VR shopping mall, when a predetermined time elapses after the user enters the VR shopping mall, or when the user gazes at the product or advertisement for a predetermined time or longer. If it is not time to change the contents of the VR shopping mall (step S8: No), the server device 10 repeats the determination process of step S8.
VRショッピングモールのコンテンツの変更タイミングである場合(ステップS8:Yes)、サーバ装置10は、ユーザ情報122、ユーザ位置情報124及びユーザ操作情報125を取得する(ステップS9)。興味対象推定部133は、ユーザの閲覧履歴、購入履歴、位置情報及び操作情報の少なくとも一つを基にユーザの興味対象を推定する(ステップS10)。サーバ装置10は、ユーザの興味対象に合わせて仮想空間のコンテンツを変更する(ステップS11,S12)。
When it is time to change the contents of the VR shopping mall (step S8: Yes), the server device 10 acquires the user information 122, the user position information 124, and the user operation information 125 (step S9). The target-of-interest estimation unit 133 estimates the user's target of interest based on at least one of the user's browsing history, purchase history, position information, and operation information (step S10). The server device 10 changes the content of the virtual space according to the user's interest (steps S11 and S12).
[実施の形態の効果]
上記に記載したように、実施の形態では、ユーザへのVRショッピング提供の際、ユーザが潜在的に興味を持っている対象を推定し、VRショッピングモールの全ての街頭広告やVRショッピングモールに構築された人の所定の種別の装着物といった仮想空間のコンテンツを、ユーザの興味対象に合わせて変更する。このように、実施の形態では、VRショッピングモールのコンテンツをユーザの興味対象で埋め尽くすことで、興味対象に対するユーザの購買意欲の向上を図ることができる。 [Effects of Embodiment]
As described above, in the embodiment, when providing VR shopping to the user, the target that the user is potentially interested in is estimated, and all street advertisements in the VR shopping mall and built in the VR shopping mall The content of the virtual space, such as a predetermined type of wearing object of the person who has been placed, is changed according to the user's interest. In this way, in the embodiment, by filling the contents of the VR shopping mall with the user's interest objects, it is possible to improve the user's willingness to purchase the interest object.
上記に記載したように、実施の形態では、ユーザへのVRショッピング提供の際、ユーザが潜在的に興味を持っている対象を推定し、VRショッピングモールの全ての街頭広告やVRショッピングモールに構築された人の所定の種別の装着物といった仮想空間のコンテンツを、ユーザの興味対象に合わせて変更する。このように、実施の形態では、VRショッピングモールのコンテンツをユーザの興味対象で埋め尽くすことで、興味対象に対するユーザの購買意欲の向上を図ることができる。 [Effects of Embodiment]
As described above, in the embodiment, when providing VR shopping to the user, the target that the user is potentially interested in is estimated, and all street advertisements in the VR shopping mall and built in the VR shopping mall The content of the virtual space, such as a predetermined type of wearing object of the person who has been placed, is changed according to the user's interest. In this way, in the embodiment, by filling the contents of the VR shopping mall with the user's interest objects, it is possible to improve the user's willingness to purchase the interest object.
実施の形態では、VRショッピングモールに配置される全ての街頭広告を、ユーザの興味対象の広告に変更し、潜在的に有していた興味対象がユーザの視野に入るようにすることで、興味を有していた商品やブランド等をユーザに気づかせることができる。また、実施の形態では、VRショッピングモールに構築された人の所定の種別の装着物を、ユーザの興味対象に合わせて変更することで、ユーザは、商品の試着イメージの認識が可能である。また、実施の形態では、VRショッピングモールに構築された物品、例えば、自動車を、ユーザの興味対象の自動車に変更してVRショッピングモール内を走行させることで、ユーザは、その自動車の全体を認識可能とすることができる。
In the embodiment, all the street advertisements placed in the VR shopping mall are changed to advertisements of the user's interest, and the potential interest is brought into the user's field of view. It is possible to make the user aware of products, brands, etc. that have had In addition, in the embodiment, by changing the wearable item of a predetermined type built in the VR shopping mall according to the user's interest, the user can recognize the image of trying on the product. In addition, in the embodiment, by changing an article built in the VR shopping mall, for example, a car, to a car that the user is interested in and running it in the VR shopping mall, the user can recognize the car as a whole. can be made possible.
このように、このように、ユーザが潜在的に有していた興味対象の商品等を、実際の試着イメージや動作イメージでユーザに見せることで、興味対象に対するユーザの購買意欲の向上を図ることができる。
In this way, by showing the user the product or the like that the user is latently interested in in the form of an actual try-on image or an image of the action, the user's willingness to purchase the object of interest can be improved. can be done.
[システム構成等]
また、図示した各装置の各構成要素は機能概念的なものであり、必ずしも物理的に図示の如く構成されていることを要しない。すなわち、各装置の分散・統合の具体的形態は図示のものに限られず、その全部または一部を、各種の負荷や使用状況などに応じて、任意の単位で機能的または物理的に分散・統合して構成することができる。さらに、各装置にて行なわれる各処理機能は、その全部または任意の一部が、CPUやGPU(Graphics Processing Unit)及び当該CPUやGPUにて解析実行されるプログラムにて実現され、あるいは、ワイヤードロジックによるハードウェアとして実現され得る。 [System configuration, etc.]
Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured. Furthermore, all or any part of each processing function performed by each device is realized by a CPU or GPU (Graphics Processing Unit) and a program that is analyzed and executed by the CPU or GPU, or wired It can be implemented as hardware by logic.
また、図示した各装置の各構成要素は機能概念的なものであり、必ずしも物理的に図示の如く構成されていることを要しない。すなわち、各装置の分散・統合の具体的形態は図示のものに限られず、その全部または一部を、各種の負荷や使用状況などに応じて、任意の単位で機能的または物理的に分散・統合して構成することができる。さらに、各装置にて行なわれる各処理機能は、その全部または任意の一部が、CPUやGPU(Graphics Processing Unit)及び当該CPUやGPUにて解析実行されるプログラムにて実現され、あるいは、ワイヤードロジックによるハードウェアとして実現され得る。 [System configuration, etc.]
Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured. Furthermore, all or any part of each processing function performed by each device is realized by a CPU or GPU (Graphics Processing Unit) and a program that is analyzed and executed by the CPU or GPU, or wired It can be implemented as hardware by logic.
また、本実施形態において説明した各処理のうち、自動的におこなわれるものとして説明した処理の全部または一部を手動的におこなうこともでき、あるいは、手動的におこなわれるものとして説明した処理の全部または一部を公知の方法で自動的におこなうこともできる。この他、上記文書中や図面中で示した処理手順、制御手順、具体的名称、各種のデータやパラメータを含む情報については、特記する場合を除いて任意に変更することができる。
Further, among the processes described in this embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, control procedures, specific names, and various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified.
[プログラム]
また、上記実施形態において説明したサーバ装置10及びが実行する処理をコンピュータが実行可能な言語で記述したプログラムを作成することもできる。例えば、実施形態におけるサーバ装置10が実行する処理をコンピュータが実行可能な言語で記述したプログラムを作成することもできる。この場合、コンピュータがプログラムを実行することにより、上記実施形態と同様の効果を得ることができる。さらに、かかるプログラムをコンピュータ読み取り可能な記録媒体に記録して、この記録媒体に記録されたプログラムをコンピュータに読み込ませて実行することにより上記実施形態と同様の処理を実現してもよい。 [program]
It is also possible to create a program in which the processing executed by the server device 10 described in the above embodiment is described in a computer-executable language. For example, it is also possible to create a program in which the processing executed by the server device 10 in the embodiment is described in a computer-executable language. In this case, the same effects as those of the above embodiments can be obtained by having the computer execute the program. Further, such a program may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read by a computer and executed to realize processing similar to that of the above embodiments.
また、上記実施形態において説明したサーバ装置10及びが実行する処理をコンピュータが実行可能な言語で記述したプログラムを作成することもできる。例えば、実施形態におけるサーバ装置10が実行する処理をコンピュータが実行可能な言語で記述したプログラムを作成することもできる。この場合、コンピュータがプログラムを実行することにより、上記実施形態と同様の効果を得ることができる。さらに、かかるプログラムをコンピュータ読み取り可能な記録媒体に記録して、この記録媒体に記録されたプログラムをコンピュータに読み込ませて実行することにより上記実施形態と同様の処理を実現してもよい。 [program]
It is also possible to create a program in which the processing executed by the server device 10 described in the above embodiment is described in a computer-executable language. For example, it is also possible to create a program in which the processing executed by the server device 10 in the embodiment is described in a computer-executable language. In this case, the same effects as those of the above embodiments can be obtained by having the computer execute the program. Further, such a program may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read by a computer and executed to realize processing similar to that of the above embodiments.
図7は、プログラムを実行するコンピュータを示す図である。図7に例示するように、コンピュータ1000は、例えば、メモリ1010と、CPU1020と、ハードディスクドライブインタフェース1030と、ディスクドライブインタフェース1040と、シリアルポートインタフェース1050と、ビデオアダプタ1060と、ネットワークインタフェース1070とを有し、これらの各部はバス1080によって接続される。
FIG. 7 is a diagram showing a computer that executes a program. As illustrated in FIG. 7, computer 1000 includes, for example, memory 1010, CPU 1020, hard disk drive interface 1030, disk drive interface 1040, serial port interface 1050, video adapter 1060, and network interface 1070. , and these units are connected by a bus 1080 .
メモリ1010は、図7に例示するように、ROM(Read Only Memory)1011及びRAM1012を含む。ROM1011は、例えば、BIOS(Basic Input Output System)等のブートプログラムを記憶する。ハードディスクドライブインタフェース1030は、図7に例示するように、ハードディスクドライブ1090に接続される。ディスクドライブインタフェース1040は、ディスクドライブ1100に接続される。例えば磁気ディスクや光ディスク等の着脱可能な記憶媒体が、ディスクドライブ1100に挿入される。シリアルポートインタフェース1050は、例えばマウス1110、キーボード1120に接続される。ビデオアダプタ1060は、例えばディスプレイ1130に接続される。
The memory 1010 includes a ROM (Read Only Memory) 1011 and a RAM 1012, as illustrated in FIG. The ROM 1011 stores a boot program such as BIOS (Basic Input Output System). Hard disk drive interface 1030 is connected to hard disk drive 1090 as illustrated in FIG. A disk drive interface 1040 is connected to the disk drive 1100 . A removable storage medium such as a magnetic disk or optical disk is inserted into the disk drive 1100 . Serial port interface 1050 is connected to mouse 1110 and keyboard 1120, for example. Video adapter 1060 is connected to display 1130, for example.
ここで、図7に例示するように、ハードディスクドライブ1090は、例えば、OS1091、アプリケーションプログラム1092、プログラムモジュール1093、プログラムデータ1094を記憶する。すなわち、上記の、プログラムは、コンピュータ1000によって実行される指令が記述されたプログラムモジュールとして、例えばハードディスクドライブ1090に記憶される。
Here, as illustrated in FIG. 7, the hard disk drive 1090 stores an OS 1091, application programs 1092, program modules 1093, and program data 1094, for example. That is, the above program is stored, for example, in hard disk drive 1090 as a program module in which instructions to be executed by computer 1000 are described.
また、上記実施形態で説明した各種データは、プログラムデータとして、例えばメモリ1010やハードディスクドライブ1090に記憶される。そして、CPU1020が、メモリ1010やハードディスクドライブ1090に記憶されたプログラムモジュール1093やプログラムデータ1094を必要に応じてRAM1012に読み出し、各種処理手順を実行する。
Also, the various data described in the above embodiments are stored as program data in the memory 1010 or the hard disk drive 1090, for example. Then, the CPU 1020 reads the program modules 1093 and program data 1094 stored in the memory 1010 and the hard disk drive 1090 to the RAM 1012 as necessary, and executes various processing procedures.
なお、プログラムに係るプログラムモジュール1093やプログラムデータ1094は、ハードディスクドライブ1090に記憶される場合に限られず、例えば着脱可能な記憶媒体に記憶され、ディスクドライブ等を介してCPU1020によって読み出されてもよい。あるいは、プログラムに係るプログラムモジュール1093やプログラムデータ1094は、ネットワーク(LAN(Local Area Network)、WAN(Wide Area Network)等)を介して接続された他のコンピュータに記憶され、ネットワークインタフェース1070を介してCPU1020によって読み出されてもよい。
Note that the program module 1093 and program data 1094 related to the program are not limited to being stored in the hard disk drive 1090. For example, they may be stored in a removable storage medium and read by the CPU 1020 via a disk drive or the like. . Alternatively, the program module 1093 and program data 1094 related to the program are stored in another computer connected via a network (LAN (Local Area Network), WAN (Wide Area Network), etc.), and via the network interface 1070 It may be read by CPU 1020 .
上記の実施形態やその変形は、本願が開示する技術に含まれると同様に、請求の範囲に記載された発明とその均等の範囲に含まれるものである。
The above embodiments and their modifications are included in the scope of the invention described in the claims and their equivalents, as well as the technology disclosed in the present application.
10 サーバ装置
11 通信部
12 記憶部
13 制御部
20 ユーザ端末
30 店舗サーバ装置
121 構築用情報
122 ユーザ情報
123 店舗及び商品情報
124 ユーザ位置情報
125 ユーザ操作情報
131 受付部
132 構築部
133 興味対象推定部
134 変更部 10 server device 11communication unit 12 storage unit 13 control unit 20 user terminal 30 store server device 121 construction information 122 user information 123 store and product information 124 user position information 125 user operation information 131 reception unit 132 construction unit 133 interest target estimation unit 134 Modified Part
11 通信部
12 記憶部
13 制御部
20 ユーザ端末
30 店舗サーバ装置
121 構築用情報
122 ユーザ情報
123 店舗及び商品情報
124 ユーザ位置情報
125 ユーザ操作情報
131 受付部
132 構築部
133 興味対象推定部
134 変更部 10 server device 11
Claims (7)
- ユーザによる商品の閲覧及び購買が可能である仮想店舗を有する仮想ショッピングモールを仮想空間に構築し、前記ユーザが使用するユーザ端末に提供する構築部と、
前記ユーザの閲覧履歴、購入履歴、位置情報及び操作情報の少なくとも一つを基に、前記ユーザの興味対象を推定する推定部と、
前記ユーザの興味対象に合わせて前記仮想空間のコンテンツを変更する変更部と、
を有することを特徴とする処理装置。 a building unit that builds a virtual shopping mall having a virtual store where a user can browse and purchase products in a virtual space, and provides the virtual shopping mall to a user terminal used by the user;
an estimation unit that estimates an object of interest of the user based on at least one of the user's browsing history, purchase history, location information, and operation information;
a changing unit that changes the content of the virtual space according to the interest of the user;
A processing apparatus comprising: - 前記推定部は、前記ユーザの閲覧履歴、購入履歴、位置情報及び操作情報の少なくとも一つを基に、前記ユーザの興味対象として、ユーザが興味を有する商品、広告または分野を推定することを特徴とする請求項1に記載の処理装置。 The estimation unit estimates a product, an advertisement, or a field in which the user is interested as the user's interest target based on at least one of the user's browsing history, purchase history, position information, and operation information. The processing apparatus according to claim 1, wherein
- 前記変更部は、前記仮想ショッピングモールに配置される全ての街頭広告を、前記ユーザの興味対象の広告に変更することを特徴とする請求項1または2に記載の処理装置。 The processing device according to claim 1 or 2, wherein the changing unit changes all street advertisements placed in the virtual shopping mall to advertisements of interest to the user.
- 前記変更部は、前記仮想ショッピングモールに構築された人の所定の種別の装着物を、前記ユーザの興味対象に合わせて変更する請求項1~3のいずれか一つに記載の処理装置。 The processing device according to any one of claims 1 to 3, wherein the changing unit changes a wearable item of a predetermined type for a person constructed in the virtual shopping mall, in accordance with an object of interest of the user.
- 前記変更部は、前記ユーザの興味対象が物品である場合、前記仮想ショッピングモールに構築された物品を、前記ユーザの興味対象である物品に変更することを特徴とする請求項1~4のいずれか一つに記載の処理装置。 5. The changing unit according to any one of claims 1 to 4, wherein, when the object of interest of the user is an item, the change unit changes the item constructed in the virtual shopping mall to the item of interest of the user. 1. A processing apparatus according to claim 1.
- 処理装置が実行する処理方法であって、
ユーザによる商品の閲覧及び購買が可能である仮想店舗を有する仮想ショッピングモールを仮想空間に構築し、前記ユーザが使用するユーザ端末に提供する工程と、
前記ユーザの閲覧履歴、購入履歴、位置情報及び操作情報の少なくとも一つを基に、前記ユーザの興味対象を推定する工程と、
前記ユーザの興味対象に合わせて前記仮想空間のコンテンツを変更する工程と、
を含んだことを特徴とする処理方法。 A processing method executed by a processing device,
A step of constructing a virtual shopping mall having a virtual store where a user can browse and purchase products in a virtual space, and providing the virtual shopping mall to a user terminal used by the user;
a step of estimating an object of interest of the user based on at least one of the user's browsing history, purchase history, location information, and operation information;
changing the contents of the virtual space according to the interest of the user;
A processing method characterized by including - ユーザによる商品の閲覧及び購買が可能である仮想店舗を有する仮想ショッピングモールを仮想空間に構築し、前記ユーザが使用するユーザ端末に提供するステップと、
前記ユーザの閲覧履歴、購入履歴、位置情報及び操作情報の少なくとも一つを基に、前記ユーザの興味対象を推定するステップと、
前記ユーザの興味対象に合わせて前記仮想空間のコンテンツを変更するステップと、
をコンピュータに実行させるための処理プログラム。 building a virtual shopping mall having a virtual store where a user can browse and purchase products in a virtual space, and providing the virtual shopping mall to a user terminal used by the user;
estimating an object of interest of the user based on at least one of the user's browsing history, purchase history, location information, and operation information;
changing the content of the virtual space according to the interest of the user;
A processing program for causing a computer to execute
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