KR20230012121A - Method for products marketing and sales using free offering of fashion items based on online or offline personal fashion show, system and computer-readable medium recording the method - Google Patents

Abstract

The present invention relates to a method and system for operating a product sales marketing service using free offer of a fashion item based on online and offline personal fashion shows, and a computer-readable recording medium recording the method, wherein an applicant can receive a fashion product free of charge in return for providing information about one's online and offline personal fashion show, and therethrough, a fashion product company can achieve advertising and publicity effects. The method of operating a product sales marketing service using free offer of a fashion item based on online and offline personal fashion shows, by using a computer system including at least one applicant terminal, a user terminal, a digital showroom terminal, a fashion product company terminal, and a server computer connected through a network, may comprise the steps of: (a) receiving information about a fashion product offered free of charge from the fashion product company terminal; (b) transmitting information on the fashion product offered free of charge to the applicant terminal or the user terminal; (c) receiving information on a personal fashion show performed online or offline by an applicant who wishes to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal; and (d) transmitting the online and offline personal fashion show information to the user terminal.

Description

Method for products marketing and sales using free offering of fashion items based on online and offline personal fashion show-based method and system for operating product sales promotion service using free offering of fashion items and computer-readable recording medium recording this method or offline personal fashion show, system and computer-readable medium recording the method}

The present invention relates to a method and system for operating a product sales promotion service using the provision of free fashion items based on online and offline personal fashion shows, and a computer-readable recording medium on which the method is recorded. Through online and offline personal fashion shows, potential buyers can receive fashion items such as clothing free of charge in return for providing information to help them make purchase decisions. It relates to a method and system for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows, and a computer-readable recording medium recording this method.

Fashion items, a common name that can be worn or applied to the body, such as tops, bottoms, hats, accessories, and cosmetics, are products that suit some people but do not suit others, depending on their physical characteristics or size , In particular, it is one of the products that consumers need to directly check what they are wearing with a mirror or monitor in order to choose clothes that suit them.

However, it is very difficult for modern consumers who are limited in time or space, or who are reluctant to go to places where many people gather due to the recent epidemic, to visit the store and try on fashion products in the fitting room before making a purchase decision. It's been a difficult thing to expect.

Therefore, in the case of fashion product manufacturers, distributors, sellers, etc. who are well aware of these issues, professional models with good body proportions are recruited to provide consumers with a standard for purchasing decisions, such as product wearing photos or product wearing videos. , that is, fashion show information of professional models was provided to consumers, and various advertisement videos were produced to expose advertisement and publicity information to broadcasting.

However, from the consumer's point of view, the fitting information of professional models with a different body type or size from their own was not useful to them, so they could not obtain practical customized information suitable for them, so they were not very helpful in purchasing. In reality, it was difficult to attract all models of various body types, so there was a limit to raising sales because it was not possible to sufficiently motivate consumption to purchase. There were many problems that had to be done.

On the other hand, recent mobile communication networks such as 2G, 3G, 4G, 5G, LTE, WIFI communication network, Bluetooth communication network, cellular communication network, CDMA communication network, LTE communication network, Ethernet communication network, WiMAX communication network, local area network (LAN), wide area network (WAN), RF As wireless communication networks such as communication networks, infrared communication networks, and optical communication networks are rapidly developed, various network services are being developed using these wireless communication networks.

The present invention is intended to solve various problems, including the above problems, and a fashion product seller has a number of applicants with various body characteristics wear the product through an on-offline platform, and then images or videos showing how they are tried on in various postures. Applicants receive a large economic benefit by providing the fashion items they have tried on free of charge in return for providing them (this is called a personal fashion show), and potential buyers can show online and offline personal fashion shows of applicants with a body type or size similar to theirs among various try-ons. You can easily purchase a product that suits you without visiting the store by referring to the information, and instead of providing free clothes to the try-on, product sellers provide consumers with quality product information to arouse interest and interest in sales. can promote and greatly reduce advertising and publicity costs, and through this, operators can receive free clothing, membership fees, commissions, operating expenses, advertising agency expenses, public relations expenses, etc. An object of the present invention is to provide a method and system for operating a product sales promotion service using free provision of fashion items based on a fashion show, and a computer-readable recording medium recording this method. However, these tasks are illustrative, and the scope of the present invention is not limited thereby.

A method for operating a product sales promotion service using free provision of fashion items based on on/offline personal fashion shows according to the idea of the present invention for solving the above problems includes at least one applicant terminal, a user terminal, a digital showroom terminal, A method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows using a computer system having a fashion product company terminal and a server computer connected through a network, wherein the server computer comprises: the fashion company A free fashion product information input program for receiving free fashion product information on fashion products provided free of charge from a terminal, a free fashion product information transmission program for transmitting the free fashion product information to the applicant terminal or the user terminal; An on/offline personal fashion show information input program that receives on/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal, and transmits the on/offline personal fashion show information to the user terminal an online/offline personal fashion show information transmission program, a free fashion product information database storing the free fashion product information, and an online/offline personal fashion show information database storing the online/offline personal fashion show information; receiving free fashion product information on fashion products provided free of charge from the fashion product company terminal by a product information input program; (b) transmitting the free fashion product information to the applicant terminal or the user terminal by the free fashion product information transmission program; (c) receiving information about a personal fashion show performed online or offline of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal by the on/offline personal fashion show information input program; and (d) transmitting the on/offline personal fashion show information to the user terminal by the on/offline personal fashion show information transmission program.

In addition, according to the present invention, the free fashion product information includes at least daily wear information, outing wear information, sportswear information, party wear information, top information, bottom information, sports clothing information, shoe information, gloves information, hat information, and fashion accessories. Information, fashion items information, cosmetics information, accessories information, jewelry information, underwear information, swimwear information, wig information, watch information, and various fashion item information that avatars can wear in the virtual space such as the metaverse and their combinations. Any one or more can be selected.

In addition, according to the present invention, the on/offline personal fashion show information includes, at least, the applicant's consent information, the applicant's personal information disclosure consent information, the applicant's portrait right provision consent information, and the applicant's personal information (gender, age, name, address, contact information, taste, etc.) , Applicant’s body size information (height, weight, body size, etc.), clothing wearing photo information, clothing wearing video information, real-time video information, applicant pose information according to on-screen instructions, detailed information of the clothing worn, manufacturer of the clothing worn information, price information of clothing worn, model name information of clothing worn, size information of clothing worn, color information of clothing worn, information of the digital showroom or fitting room where the applicant wore clothing, information on clothing provided to the applicant free of charge information about free clothing, information on the status of free clothing, information on the status of applicants for free provision, information on digital showrooms or fitting rooms where current free clothing is located, information on where users can purchase the clothing, information on stores where the clothing can be tried on, Portrait rights protection information, mosaic information that mosaics a specific part, shooting device information, shooting date and time information, applicant's free fashion product certification information, wearing testimonial information, user testimonial information, pros and cons of worn fashion products, matching proposal information between worn products, This may be achieved by selecting any one or more of various fashion item information worn and active by the avatar in a virtual space such as AS information, return information, manufacturer feedback information, and a metaverse, and combinations thereof.

In addition, according to the present invention, the digital showroom terminal has a mirror or display showing the applicant's appearance so that the applicant can perform an online/offline personal fashion show while checking his/her appearance in a store where a digital showroom is installed or a space desired by the applicant. It may include a camera or smart device installed on or near a chroma key background such as a screen or green screen.

In addition, according to the present invention, the server computer allows the applicant terminal or the user terminal to receive incentives such as coupons, discount coupons, points, etc. according to the online and offline personal fashion show information provided by the applicant even if the applicant is not provided with free fashion products. and an incentive information transmission program for transmitting the incentive information of the applicant, and an incentive information database in which the incentive information is stored, and (e) even if the applicant is not provided with free fashion products by the incentive information transmission program According to the on/offline personal fashion show information provided by the applicant, at least the applicant terminal or The method may further include transmitting incentive information of the applicant to a user terminal.

In addition, according to the present invention, the server computer receives on/offline personal fashion show evaluation information from the user terminal, and transmits information to the applicant terminal based on the on/offline personal fashion show evaluation information or the online/offline personal fashion show evaluation information. An evaluation benefit information transmission program for transmitting evaluation benefit information about benefits, and an evaluation information database in which the on/offline personal fashion show evaluation information or the evaluation benefit information is stored, (f) by the evaluation benefit information transmission program, Receiving online/offline personal fashion show evaluation information from a user terminal and transmitting evaluation benefit information for the applicant's benefits according to the online/offline personal fashion show evaluation information or the online/offline personal fashion show evaluation information to the applicant terminal; can include

In addition, according to the present invention, the server computer receives real-time advice information about an applicant's online/offline personal fashion show from the user terminal, and transmits the real-time advice information to the digital showroom terminal or the applicant terminal. A transmission program, an advice benefit information transmission program for transmitting advice benefit information to the digital showroom terminal or the applicant terminal so that applicants who act according to the user's advice can benefit, a real-time advice information database in which the real-time advice information is stored; (g) receives real-time advice information on an applicant's online/offline personal fashion show from the user terminal by the real-time advice information transmission program; or transmitting the real-time advice information to the applicant terminal; and (h) transmitting, by the advice benefit information transmission program, advice benefit information to the digital showroom terminal or the applicant terminal so as to give benefits to applicants who have acted according to the user's advice. .

In addition, according to the present invention, the server computer includes a sales performance benefit information transmission program for transmitting sales performance benefit information to the applicant terminal according to sales performance of clothes provided to the applicant free of charge, and a sales performance benefit information is stored. a sales performance benefit information database; can include

In addition, according to the present invention, the server computer includes an excellent model selection information transmission program for transmitting excellent model selection information to the applicant terminal of an excellent applicant with excellent preference or sales performance among applicants, and a good model selection information is stored. A good model selection information database is included, and (j) transmitting, by the good model selection information transmission program, good model selection information to the applicant terminals of excellent applicants with excellent preference or excellent sales performance among applicants; further comprising: can do.

In addition, according to the present invention, the server computer determines the public suitability of the sensationalism or body exposure included in the online and offline personal fashion show information through image recognition or deep learning learning, and only allowable information according to the public suitability A permission information transmission program that selects and transmits the permission information to the user terminal, and includes a permission information database in which the permission information is stored; The method may further include determining disclosure suitability through image recognition or deep learning learning, and selecting only permissible information according to the disclosure suitability and transmitting the selected information to the user terminal.

In addition, according to the present invention, the server computer includes a real-time clothing remaining amount information transmission program for transmitting in real time information on the remaining amount of fashion products that can be provided free of charge to the applicant terminal or the user terminal and store information that allows online and offline personal fashion shows, a real-time clothing remaining amount information database in which the remaining amount information and the shop information are stored; It may further include; real-time transmission of store information capable of on/offline personal fashion shows.

In addition, according to the present invention, the server computer transmits the free fashion product information to a famous celebrity terminal, and the famous entertainer who wants to receive the fashion product free of charge from the digital showroom terminal or famous celebrity terminal provides on/offline information. and a famous celebrity program that receives personal fashion show information and transmits it to the user terminal, and after the step (a), (m) transmits the free fashion product information to the famous celebrity terminal by the famous celebrity program; The method may further include receiving, from the digital showroom terminal or celebrity terminal, on/offline personal fashion show information of a famous celebrity who wants to receive the fashion product free of charge and transmitting the information to the user terminal.

In addition, the server computer is a blockchain program that encrypts personal information related to applicants or users into password information using blockchain technology implementing Distributed Ledger Technology, and a password in which the password information is stored. An information database is included, and (n) by the blockchain program, encrypting personal information related to the applicant or user into cryptographic information using blockchain technology implementing a distributed ledger; may be further included.

On the other hand, a system for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows according to the idea of the present invention for solving the above problems is at least one applicant terminal, a user terminal, and a digital showroom terminal. In a system for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows using a computer system having a fashion product company terminal and a server computer connected through a network, the server computer comprises: A free fashion product information input program that receives free fashion product information about fashion products provided free of charge from a fashion product company terminal, and free fashion product information that transmits the free fashion product information to the applicant terminal or the user terminal. A transmission program, an on/offline personal fashion show information input program that receives on/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal, and transmits the on/offline personal fashion show information to the user terminal an online/offline personal fashion show information transmission program, a free fashion product information database storing the free fashion product information, and an online/offline personal fashion show information database storing the online/offline personal fashion show information; The product information input program receives free fashion product information on fashion products provided free of charge from the fashion product company terminal, and the free fashion product information transmission program transmits the free fashion product information to the applicant terminal. Alternatively, personal fashion show information transmitted to the user terminal and performed online or offline of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal by the on/offline personal fashion show information input program Receive input, and the on/off and a control unit programmed to transmit the on/offline personal fashion show information to the user terminal by the personal fashion show information transmission program.

On the other hand, a computer-readable recording medium recording a method of operating a product sales promotion service using the provision of free fashion items based on on/offline personal fashion shows according to the spirit of the present invention to solve the above problems is provided to at least one applicant terminal. A method of operating a product sales promotion service using free fashion item provision based on online/offline personal fashion shows using a computer system having a user terminal, a digital showroom terminal, a fashion product company terminal, and a server computer connected through a network The server computer comprises: a free fashion product information input program that receives free fashion product information on fashion products provided free of charge from the fashion product company terminal; A free fashion product information transmission program for transmitting product information to the applicant terminal or the user terminal, receiving online/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal An on/offline personal fashion show information input program, an on/offline personal fashion show information transmission program for transmitting the on/offline personal fashion show information to the user terminal, a free fashion product information database storing the free fashion product information, and the on/offline personal fashion show and an online/offline personal fashion show information database in which information is stored, (a) receiving free clothing information about fashion products provided free of charge from the fashion product company terminal by the free fashion product information input program; (b) transmitting the free fashion product information to the applicant terminal or the user terminal by the free fashion product information transmission program; (c) receiving information about a personal fashion show performed online or offline of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal by the on/offline personal fashion show information input program; and (d) transmitting the on/offline personal fashion show information to the user terminal by the on/offline personal fashion show information transmission program.

According to various embodiments of the present invention made as described above, the applicant can receive his/her preferred fashion products free of charge in return for providing his or her online/offline personal fashion show information, resulting in great economic benefits, and the user You can purchase a product that suits you without visiting a store by referring to online and offline personal fashion show information of applicants who are similar to your body type or size among various people, and fashion product companies provide fashion products to applicants for free. Sales can be promoted by providing consumers with quality product information to arouse interest and interest, and advertising and publicity costs can be greatly reduced. It is to have a beneficial effect for everyone, such as being able to receive publicity agency expenses. Of course, the scope of the present invention is not limited by these effects.

1 is a conceptual diagram illustrating a system for operating a product sales promotion service using provision of free fashion products based on on/offline personal fashion shows according to some embodiments of the present invention.
FIG. 2 is a conceptual diagram showing in detail an offline digital showroom of a system that operates a product sales promotion service using free fashion item provision based on an online/offline individual fashion show of FIG. 1 .
3 is a conceptual diagram illustrating the relationship between an operator operating a product sales promotion service using free fashion item provision based on on/offline personal fashion shows according to the present invention, and applicants/users/famous entertainers and fashion product companies.
4 is a flowchart illustrating a method of operating a product sales promotion service using free fashion item provision based on on/offline personal fashion shows according to some embodiments of the present invention.
5 is a flowchart illustrating a method of operating a product sales promotion service using free fashion item provision based on on/offline personal fashion shows according to some other embodiments of the present invention.
6 to 9 are screens showing avatar activities in an online virtual space of a system that operates a product sales promotion service using free fashion item provision based on the on/offline personal fashion show of FIG. 1 in detail.

Hereinafter, several preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The embodiments of the present invention are provided to more completely explain the present invention to those skilled in the art, and the following examples may be modified in many different forms, and the scope of the present invention is as follows It is not limited to the examples. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the spirit of the invention to those skilled in the art. In addition, the thickness or size of each layer in the drawings is exaggerated for convenience and clarity of explanation.

Terms used in this specification are used to describe specific embodiments and are not intended to limit the present invention. As used herein, the singular form may include the plural form unless the context clearly indicates otherwise. Also, when used herein, "comprise" and/or "comprising" specifies the presence of the recited shapes, numbers, steps, operations, elements, elements, and/or groups thereof. and does not exclude the presence or addition of one or more other shapes, numbers, operations, elements, elements and/or groups.

Hereinafter, embodiments of the present invention will be described with reference to drawings schematically showing ideal embodiments of the present invention. In the drawings, variations of the depicted shape may be expected, depending on, for example, manufacturing techniques and/or tolerances. Therefore, embodiments of the inventive concept should not be construed as being limited to the specific shape of the region shown in this specification, but should include, for example, a change in shape caused by manufacturing.

Hereinafter, a method and system for operating a product sales promotion service using free provision of fashion items based on online/offline personal fashion shows according to some embodiments of the present invention and a computer-readable recording medium recording the method are described with reference to the drawings. Explain in detail.

1 is a conceptual diagram illustrating a system for operating a product sales promotion service using free provision of fashion items based on on/offline personal fashion shows according to some embodiments of the present invention.

First, as shown in FIG. 1 , a system for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows according to some embodiments of the present invention includes at least one applicant terminal 10 and , The user terminal 20, the digital showroom terminal 30, the fashion product company terminal 40, the celebrity terminal 110, the operator terminal 120, and the server computer 60 connected through the network 50 ) can be made including.

Here, the network 50 is a fashion product store terminal, an online shopping mall terminal, an offline shopping mall terminal, or a fashion product agency in addition to the terminals 10, 20, 30, 40, 110, and 120 described above. It may be connected to a terminal, a department store terminal, or a fashion product wholesaler terminal.

The server computer 60 receives free fashion product information on fashion products provided free of charge from the fashion product company terminal 40, and transmits the free fashion product information to the applicant terminal 10 or the applicant terminal 10. The information is transmitted to the user terminal 20, receives input from the digital showroom terminal 30 or the applicant terminal 10 on/offline personal fashion show information of the applicant who wants to receive the fashion product free of charge, and receives the on/offline personal fashion show information. It is programmed to transmit information to the user terminal 20, and a company, business, or business operator capable of operating a product sales promotion service using the provision of free fashion items based on online and offline personal fashion shows through the network 50. It may be a computer installed in a factory, organization, data center, head office, branch office, sales office, agency, wholesale store, retail store, shopping mall, department store, or the like.

Here, the fashion product may include various products that can be worn or applied to the body in addition to general clothing, such as daily wear, outing wear, sportswear, party wear, tops, bottoms, sports clothes, shoes, gloves, hats, It may be formed by selecting any one or more of fashion accessories, cosmetics, accessories, accessories, underwear, swimwear, wigs, watches, and combinations thereof.

In addition, for example, the applicant terminal 10 can be provided free of charge with a fashion product suitable for the applicant in return for providing his or her online/offline personal fashion show information, so that all terminals of volunteers or consumers who want to obtain economic benefits can be provided. can be applied

More specifically, for example, the applicant terminal 10 can be applied to all information terminal devices capable of processing various types of information, for example, various types of smart phones as well as various wearable devices, smart sensors, A smart pad, a mobile terminal, a PDA, a notebook, a laptop computer, a smart camera, a smart camcorder, an e-book, a smart scanner, a personal computer, and the like may all be applied.

In addition, for example, the user terminal 20 refers to on/offline personal fashion show information of applicants similar in body type or size suitable to themselves among various people, and consumers or purchasers who want to purchase products suitable for them without visiting a store. All terminals of the subject can be applied.

More specifically, for example, the user terminal 20 can be applied to all information terminal devices capable of processing various types of information, for example, various types of smart phones as well as various wearable devices, smart sensors, A smart pad, a mobile terminal, a PDA, a notebook, a laptop computer, a smart camera, a smart camcorder, an e-book, a smart scanner, a personal computer, and the like may all be applied.

Here, the applicant terminal 10 and the user terminal 20 may be the same. For example, among users, those who wish to receive some free fashion products may apply as applicants.

FIG. 2 is a conceptual diagram showing in detail an offline digital showroom of a system that operates a product sales promotion service using free fashion item provision based on an online/offline individual fashion show of FIG. 1 .

As shown in FIGS. 1 and 2 , for example, the digital showroom terminal 30 is an offline store 3 with free clothing provided free of charge or a store 3 in which a digital showroom is installed or a store 3 As a terminal for staff working in the digital showroom terminal 30, at least the store 3 in which the digital showroom 2 is installed or a space desired by the applicant 1 can perform an offline personal fashion show while checking his/her appearance. It may include a camera (C) or smart device (S) installed on or near the mirror (M) or display screen (D) representing the applicant (1) so that the applicant (1) can perform, and contract with the operator. It may be a terminal of an offline store (3) installed with a digital showroom (2) that can be contracted or operated by an operator.

That is, the digital showroom terminal 30 is an individual, company, factory, business, head office, branch office, sales office, computerized It may be a terminal or a computer of a person in charge.

More specifically, for example, the digital showroom terminal 30 can be applied to all information terminal devices capable of processing various types of information, for example, various smart phones installed in the offline store 3 as well as various types of information terminal devices. A wearable device, a smart sensor, a smart pad, a mobile terminal, a PDA, a notebook computer, a laptop computer, a smart camera, a smart camcorder, an e-book, a smart scanner, and a personal computer may all be applied.

In addition, for example, the fashion product company terminal 40, instead of providing free fashion products, provides quality product information to consumers to arouse interest and interest to promote sales, and can significantly reduce advertising and publicity costs. It may be a terminal or computer of an individual, company, factory, business, head office, branch office, sales office, computer manager who wants to save money.

More specifically, for example, the fashion product company terminal 40 can be applied to all information terminal devices capable of processing various types of information, for example, various types of smart phones as well as various wearable devices or smart sensors I, a smart pad, a mobile terminal, a PDA, a notebook computer, a laptop computer, a smart camera, a smart camcorder, an e-book, a smart scanner, and a personal computer may all be applied.

In addition, for example, the famous entertainer terminal 110 can receive a fashion product suitable for him/her free of charge or obtain a separate fee in return for providing his/her online/offline personal fashion show information using his/her fame, which is economical. Famous models, famous actors, famous singers, famous broadcasters, famous talents, famous comedians, famous sportsmen, famous idols, famous writers, famous YouTubers, famous politicians, etc. who want to gain benefits can all be applied. .

More specifically, for example, the famous celebrity terminal 110 can be applied to all information terminal devices capable of processing various kinds of information, for example, various types of smart phones as well as various wearable devices, smart sensors, , smart pads, mobile terminals, PDAs, notebooks, laptop computers, smart cameras, smart camcorders, e-books, smart scanners, personal computers, and the like can all be applied.

In addition, for example, the operator terminal 120 is a terminal of an individual or company, a factory, a business, a central government office, a headquarters, a branch office, a sales office, or a person in charge of computing who manages and operates the server computer 60. B. As a computer, it is not necessarily limited to a computer or smart phone, and various information terminals, wearable terminals, PDAs, smart watches, and smart pads capable of receiving various text information, numeric information, or image information and selecting various commands , cameras, camcorders, notebooks, laptop computers, e-books, personal computers, and other server computers can all be applied.

On the other hand, for example, the digital showroom terminal 30, the fashion product company terminal 40, the celebrity terminal 110, and the operator terminal 120 are not necessarily independent of each other. The showroom terminal 30 and the operator terminal 120 are the same, or the fashion product company terminal 40 and the operator terminal 120 are the same, or the famous celebrity terminal 110 and the operator It is also possible that the terminal 120 is the same. That is, the operator may concurrently hold a role such as running a digital showroom or running a fashion product company.

For example, the applicant terminal 10, the user terminal 20, the digital showroom terminal 30, the fashion product company terminal 40, the celebrity terminal 110, and the celebrity terminal 110 of FIG. The operator terminal 120 has various applications, apps, hybrid apps, programs, etc. installed, and is connected to each other through the network 50, and the terminals connected by the network 50 are connected to the existing 2G, 3G, Mobile communication network such as 4G, 5G, LTE, WIFI communication network, Bluetooth communication network, cellular communication network, CDMA communication network, LTE communication network, Ethernet communication network, WiMAX communication network, local area network (LAN), wide area communication network (WAN), RF communication network, infrared communication network, optical communication network Internet browsers (Internet Explorer, Chrome, etc.) capable of displaying web contents in the form of HTML, XML, HTML5, etc. can have etc.

On the other hand, the server computer 60, as shown in Figure 1, may include a program control unit (PG) for controlling the program and a database (DB) for storing various information.

In particular, as shown in FIG. 1, the program control unit PG controls the main program 61 that operates the entire program, the applicant terminal 10, the user terminal 20, and the digital showroom terminal ( 30), the registration application information input program 62 that receives registration application information from the fashion product company terminal 40, and the applicant terminal 10 and the user terminal 20 using the registration application information. , the digital showroom terminal 30, the registration program 63 for transmitting registration completion information to the fashion product company terminal 40, the applicant terminal 10, the user terminal 20, and the digital showroom A terminal 30, a login program 64 receiving login information from the fashion product company terminal 40, and receiving free fashion product information about fashion products provided free of charge from the fashion product company terminal 40 A free fashion product information input program 65, a free fashion product information transmission program 66 for transmitting the free fashion product information to the applicant terminal 10 or the user terminal 20, and the digital showroom terminal ( 30) Alternatively, an on/offline personal fashion show information input program 67 that receives on/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge from the applicant terminal 10, and sends the on/offline personal fashion show information to the user The online/offline personal fashion show information transmission program 68 transmitted to the terminal 20 allows the applicant to receive incentives such as coupons, discount coupons, or points according to the provided online/offline personal fashion show information even if the applicant is not provided with free fashion products. An incentive information transmission program 69 for transmitting the incentive information of the applicant to the applicant terminal 10 or the user terminal 20, receiving on/offline personal fashion show evaluation information from the user terminal 20, and receiving input from the applicant terminal ( 10) on and off An evaluation benefit information transmission program 70 for transmitting evaluation benefit information on the applicant's benefits according to personal personal fashion show evaluation information or the online/offline personal fashion show evaluation information, and the user terminal 20 to the applicant's online/offline personal fashion show. A real-time advice information transmission program 71 that receives real-time advice information about the user and transmits the real-time advice information to the digital showroom terminal 30 or the applicant terminal 10, providing benefits to applicants who act according to the user's advice. An advice benefit information transmission program 72 that transmits advice benefit information to the digital showroom terminal 30 or the applicant terminal 10 so that the applicant can give the advice benefit information, and the applicant terminal 10 ), a sales performance benefit information transmission program 73 that transmits sales performance benefit information, and excellent model selection information transmission that transmits excellent model selection information to the applicant terminal 10 of an excellent applicant with excellent preference or sales performance among applicants. The program 74 determines the appropriateness of public disclosure of the sensationalism or body exposure included in the on/offline personal fashion show information through image recognition or deep learning learning, selects only permissible permissible information according to the appropriateness of disclosure, and selects the user terminal 20 ), a real-time transmission of information on remaining amount of fashion products that can be provided free of charge to the applicant terminal 10 or the user terminal 20 and store information that enables online and offline personal fashion shows in real time. The fashion product remaining amount information transmission program 76 transmits the free fashion product information to the famous celebrity terminal 110, and receives the fashion product free of charge from the digital showroom terminal 30 or the famous celebrity terminal 110 A famous celebrity program 77 that receives online and offline personal fashion show information of a famous celebrity who wants a celebrity and transmits it to the user terminal 20, Distributed Ledger Technology A blockchain program (78) that encrypts personal information related to applicants or users into password information using blockchain technology that implements, and other programs (79) that perform functions such as various graphics, payment, or bulletin boards. etc. may be included.

Here, for example, the main program 61 operates the entire program, and can be expressed online in the form of an operator management homepage or a main screen of an application or program, and the applicant terminal 10 or the user terminal 20 ), the digital showroom terminal 30, the fashion product company terminal 40, the celebrity terminal 110, or the operator terminal 120 receive various information and command signals to control all the programs can be a program.

In addition, for example, the registration application information input program 62 is used for the applicant terminal 10, the user terminal 20, the digital showroom terminal 30, the fashion product company terminal 40, or the famous celebrity terminal. As a program that receives registration application information from (110), it is possible to receive information terminal's unique information from the terminals described above and agree to standard terms or conditions for information collection and use, and confirm real name or public i-PIN or ID It may be a program that can input a password, e-mail, mobile phone number, address, personal information, social security number information, unique number, or phone number stored in a SIM card.

Also, for example, the registration program 63 uses the registration application information to display the applicant terminal 10, the user terminal 20, the digital showroom terminal 30, the fashion product company terminal 40 or As a program for transmitting registration completion information to the celebrity terminal 110, it determines whether the input registration application information and pre-stored registration condition information match, and if they match, the applicant terminal 10 or the user terminal ( 20), the digital showroom terminal 30, the fashion product company terminal 40, or the famous celebrity terminal 110 may be registered.

Also, for example, the log-in program 64 may be used in the applicant terminal 10, the user terminal 20, the digital showroom terminal 30, the fashion product company terminal 40, or the famous celebrity terminal 110. A program that receives log-in information from the applicant terminal 10, the user terminal 20, the digital showroom terminal 30, the fashion product company terminal 40, or the famous celebrity terminal 110 through the program. You can check online connection status and location.

In addition, for example, as shown in FIG. 1 , the free fashion product information input program 65 is a program that receives free fashion product information about fashion products provided free of charge from the fashion product company terminal 40 . As an example, the free clothes to be provided from the first fashion product company are "X1 model X1 in X1 digital showroom (store)", "Y1 model Y1 in Y1 digital showroom (store)", "Z1 digital Z1 models in the showroom (store) can be Z1", etc., and the free clothes to be provided from the 2nd fashion product company are "X2 X2 models in the X2 digital showroom (store)", "Y2 Y2 in the digital showroom (store)" Y2 model", "Z2 model Z2 from Z2 digital showroom (store)", etc., and the free clothing to be provided from a 3rd fashion product company is "X3 model X3 from X3 digital showroom (store)", "Y3 models Y3 in Y3 digital showroom (store)", "Z3 models Z3 in Z3 digital showroom (store)", etc.

More specifically, for example, the free fashion product information includes at least daily wear information, outing wear information, sportswear information, party wear information, top information, bottom information, sports clothing information, shoe information, gloves information, hat information, and fashion accessories. information, cosmetics information, accessories information, accessories information, underwear information, swimwear information, wig information, watch information, information on various fashion items that can be worn by avatars in the virtual space such as the metaverse, and any one or more of their combinations. can be made by choice.

In addition, for example, as shown in FIG. 1, the free fashion product information transmission program 66 is a program for transmitting the free fashion product information to the applicant terminal 10 or the user terminal 20. , It may be a program capable of providing the free fashion product information to applicants who want to receive fashion products free of charge and to users who want to view online and offline personal fashion show information of applicants.

In addition, for example, as shown in FIG. 1, the online/offline personal fashion show information input program 67 is a request to receive the fashion product free of charge from the digital showroom terminal 30 or the applicant terminal 10. As a program that receives personal fashion show information performed online or offline by the applicant, for example, the applicant wears the clothing that can be provided free of charge in the digital showroom 2 installed in a specific store 3 and checks the fitting state ( It may be a program that receives a picture or video showing the state of wearing clothes in 1), or personal activity information performed by an avatar in a virtual space such as a metaverse, that is, personal fashion show information.

More specifically, for example, the online and offline personal fashion show information includes, at least, the applicant's consent information, the applicant's personal information disclosure consent information, the applicant's portrait rights provision consent information, and the applicant's personal information (gender, age, name, address, contact information, taste, etc.) , Applicant’s body size information (height, weight, body size, etc.), clothing wearing photo information, clothing wearing video information, real-time video information, applicant pose information according to on-screen instructions, detailed information of the clothing worn, manufacturer of the clothing worn information, price information of clothing worn, model name information of clothing worn, size information of clothing worn, color information of clothing worn, information of the digital showroom or fitting room where the applicant wore clothing, information on clothing provided to the applicant free of charge information about free clothing, information on the status of free clothing, information on the status of applicants for free provision, information on digital showrooms or fitting rooms where current free clothing is located, information on where users can purchase the clothing, information on stores where the clothing can be tried on, Portrait rights protection information, mosaic information that mosaics specific parts, shooting device information, shooting date and time information, applicant's free clothing certification information, wearing testimonial information, user testimonial information, pros and cons of worn clothing, clothing matching suggestion information for worn clothing, AS This may be achieved by selecting any one or more of various fashion item information worn and active by the avatar in a virtual space, such as information, return information, manufacturer feedback information, and a metaverse, and combinations thereof.

In addition, for example, as shown in FIG. 1, the online/offline personal fashion show information transmission program 68 is a program for transmitting the online/offline personal fashion show information to the user terminal 20, and the online/offline personal fashion show information It may be a program capable of receiving and providing a user who wants to purchase a product.

In addition, for example, as shown in FIG. 1, the incentive information transmission program 69 provides incentives such as coupons, discount coupons, points, etc. according to the online and offline personal fashion show information provided to the applicant even if the applicant is not provided with free fashion products. As a program for transmitting the incentive information of the applicant to the applicant terminal 10 or the user terminal 20 so as to receive the applicant's free clothing, the free clothing is rejected because it does not fit the body or the taste is different, or for other reasons. It may be a program that provides incentives to applicants who enthusiastically participated in the free fashion item provision event even though they did not receive it.

In addition, for example, as shown in FIG. 1 , the evaluation benefit information transmission program 70 receives online/offline personal fashion show evaluation information from the user terminal 20, and transmits the online/offline personal fashion show evaluation information to the applicant terminal 10. As a program for transmitting personal fashion show evaluation information or evaluation benefit information on the benefits of the applicant according to the online/offline personal fashion show evaluation information, for example, viewing the applicant's online/offline personal fashion show, "Like", "X star balloons", It may be a program that provides benefits such as coupons, discount coupons, points, etc. to applicants according to evaluation information such as “I sponsor the applicant”.

In addition, for example, as shown in FIG. 1, the real-time advice information transmission program 71 receives real-time advice information about an applicant's online/offline personal fashion show from the user terminal 20, and the digital showroom terminal ( 30) or a program for transmitting the real-time advice information to the applicant terminal 10, through which the applicant can receive real-time advice from users and select clothing according to the advice.

In particular, the advice benefit information transmission program 72 is a program that transmits advice benefit information to the digital showroom terminal 30 or the applicant terminal 10 so as to give benefits to applicants who have acted according to the user's advice. , For example, it may be a program that allows coupons, discount coupons, points, etc. to be given to applicants who show sincerity in matching this or that clothes or trying on desired poses or clothes according to the user's advice. .

Therefore, the applicant and the user can communicate with each other in real time using the above-described programs, and through this communication, both of them can arouse new fun and interest in shopping as if they were friends, and through this, the offline store or online shopping It can promote product sales.

In addition, for example, as shown in FIG. 1 , the sales result benefit information transmitting program 73 transmits the sales result benefit information to the applicant terminal 10 according to the sales result of fashion products provided free of charge to the applicant. As a program that does, for example, to give benefits such as coupons, discount coupons, points, etc. to applicants who provide high-quality online and offline personal fashion show information that can increase sales volume like a show host, or a so-called "wannabe" who sold out the corresponding product. It could be a program that makes it possible.

In addition, for example, as shown in FIG. 1 , the excellent model selection information transmission program 74 transmits excellent model selection information to the applicant terminal 10 of an excellent applicant with excellent preference or sales performance among applicants. As a program, categories such as "Best Model of the Month", "Hall of Fame", and "Future Stars Born" can be displayed so that so-called high-performing and popular applicants can spread their name or reputation. It may be a program that allows

In addition, for example, as shown in FIG. 1, the permitted information transmission program 75 determines the suitability of publicity through image recognition or deep learning learning of the sensationalism or body exposure included in the online and offline personal fashion show information, and , A program for selecting only permissible information according to suitability for disclosure and transmitting it to the user terminal 20. , It may be a program that allows the video to be blocked if the sensationalism is high according to the judgment of artificial intelligence learned by deep learning.

In addition, for example, as shown in FIG. 1 , the real-time fashion product remaining amount information transmission program 76 provides information on remaining amount of fashion products that can be provided free of charge to the applicant terminal 10 or the user terminal 20, and It is a program that transmits store information in real time where online and offline personal fashion shows are possible. Through this, applicants can receive information on the remaining amount of free fashion products currently provided and information on stores where free fashion products exist through text messages, pop-up messages, and AlimTalk. to be able to quickly go to receive free clothing by checking the , or the user can check the remaining amount of free clothing and information on stores where free clothing exists through text messages, pop-up messages, or AlimTalk. It may be a program that allows applicants to enjoy online and offline individual fashion shows in real time.

In addition, for example, as shown in FIG. 1, the famous celebrity program 77 transmits the free clothing information to the famous celebrity terminal 110, and the digital showroom terminal 30 or the famous celebrity terminal 110 As a program for receiving on/offline personal fashion show information of a famous celebrity who wants to receive the clothing free of charge from ) and transmitting it to the user terminal 20, through this, the famous celebrity can promote themselves as well as their own fashion show. In exchange for providing information on their own online and offline personal fashion shows by using their popularity, they can be provided with clothes that suit them free of charge or receive economic benefits such as a separate fee.

In addition, for example, as shown in FIG. 1, the block chain program 78 converts personal information related to applicants or users to cryptographic information using block chain technology implementing Distributed Ledger Technology. It is a program that encrypts personal information by using a kind of distributed data storage technology that replicates and stores personal information in multiple computers to prevent data forgery or falsification, and since only data whose data integrity has been verified is valid, external hacking, etc. It may be a program that can protect personal information from

In addition, for example, as shown in FIG. 1, the other program 79 is a program that performs functions such as various other sales figures, graphics or fashion product payment, bulletin board, etc., through which cost settlement or bulletin board functions can be performed.

Here, the above-described programs are the applicant terminal 10, the user terminal 20, the digital showroom terminal 30, the fashion product company terminal 40, the celebrity terminal 110, It can be operated in a form linked to an execution program downloaded or installed in various terminals such as the operator terminal 120, a screen control program, or a user application.

However, the above-described programs are not necessarily limited to being linked with an execution program or a smart phone application, and can be linked with all types of terminals.

On the other hand, as shown in FIG. 1, the database (DB) includes a registration application information database 80 in which the registration application information is stored, a registration completion information database 81 in which the registration completion information is stored, and the login information a log-in information database 82 storing free fashion product information, a free fashion product information database 83 storing the free fashion product information, an online/offline personal fashion show information database 84 storing the online/offline personal fashion show information, and the incentive An incentive information database 85 storing information, an evaluation information database 86 storing the online/offline personal fashion show evaluation information or the evaluation benefit information, a real-time advice information database 87 storing the real-time advice information, and the advice An advice benefit information database 88 storing benefit information, a sales performance benefit information database 89 storing the sales performance benefit information, an excellent model selection information database 90 storing the excellent model selection information, and the permission information Allowed information database 91 in which is stored, real-time fashion product residual amount information database 92 in which the remaining amount information and the store information are stored, and other information such as worker management homepage or various advertisements, publicity, payment, bulletin board, etc. are stored information database 93 and the like.

Accordingly, the server computer 60 receives free fashion product information about fashion products provided free of charge from the fashion product company terminal 40 by the free fashion product information input program 65, and The free fashion product information transmission program 66 transmits the free fashion product information to the applicant terminal 10 or the user terminal 20, and the online/offline personal fashion show information input program 67 , On/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge is received from the digital showroom terminal 30 or the applicant terminal 10, and the on/offline personal fashion show information transmission program 68 , It is possible to perform a product sales promotion service using free provision of fashion items based on an on/offline personal fashion show that transmits the on/offline personal fashion show information to the user terminal 20 .

Therefore, applicants can receive fashion products suitable for them free of charge in return for providing their own online and offline personal fashion show information, which provides a great economic benefit, and users can find applicants with a body type or size similar to their own from a variety of people. By referring to offline personal fashion show information, you can purchase products that suit you without visiting the store. Fashion product companies do not provide free fashion products to applicants, but provide quality product information to consumers to generate interest and interest. Sales can be promoted by inducing sales, and advertising and publicity costs can be greatly reduced, and operators can receive free clothing, membership fees, commissions, operating costs, advertising agency costs, public relations costs, etc. through this, which can benefit everyone. there is.

FIG. 3 is a conceptual diagram showing the relationship between an operator operating a product sales promotion service using fashion items provided free of charge based on an online/offline personal fashion show according to the present invention, and applicants/users/famous celebrities and fashion product companies.

Therefore, as shown in FIG. 3, the operator can provide economic benefits to the applicant/user/celebrity by providing a personal promotion service, various benefits, and an opportunity to acquire free fashion products, and to the fashion product company. Advertising and publicity opportunities can be provided at a much lower cost than before.

In return for this, the operator can receive membership fees, commissions, fitting information, etc. from the applicants/users/celebrities, receive free fashion products from the fashion product companies, or receive advertising expenses, promotion expenses, etc. can provide useful business models (revenue-generating models) or computational management models that can benefit

4 is a flowchart illustrating a method of operating a product sales promotion service using free fashion item provision based on on/offline personal fashion shows according to some embodiments of the present invention.

As shown in FIGS. 1 to 4, a method of operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows according to some embodiments of the present invention is shown in sequence, as shown in part of the present invention. In the method for operating a product sales promotion service using free provision of fashion items based on on/offline personal fashion shows according to embodiments, first, a product sales promotion service using free provision of fashion items based on online/offline personal fashion shows may be provided. A server computer 60 is configured to (a) receive free fashion product information about fashion products provided free of charge from the fashion product company terminal 40 by the free fashion product information input program 65 (b) transmitting the free fashion product information to the applicant terminal 10 or the user terminal 20 by the free fashion product information transmission program 66; Receiving online/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal 30 or the applicant terminal 10 by an on/offline personal fashion show information input program 67; and (d) transmitting the on/offline personal fashion show information to the user terminal 20 by the on/offline personal fashion show information transmitting program 68 .

However, the present invention is not necessarily limited to the drawings, and various steps may be additionally included.

5 is a flowchart illustrating a method of operating a product sales promotion service using free provision of fashion items based on on/offline personal fashion shows according to some other embodiments of the present invention.

As shown in FIGS. 1 to 5, a method of operating a product sales promotion service using free fashion item provision based on an on-line personal fashion show according to some other embodiments of the present invention is sequentially shown, In a method for operating a product sales promotion service using free fashion item provision based on an online/offline personal fashion show according to some other embodiments, first, a product sales promotion service using free fashion item provision based on an online/offline personal fashion show may be provided. configuring a server computer 60 capable of inputting information on fashion products provided free of charge from the fashion product company terminal 40 by the free fashion product information input program 65; and (b) transmitting the free fashion product information to the applicant terminal 10 or the user terminal 20 by the free fashion product information transmission program 66; Receives personal fashion show information performed online or offline of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal 30 or the applicant terminal 10 by the personal fashion show information input program 67 (d) transmitting the on/offline personal fashion show information to the user terminal (20) by the on/offline personal fashion show information transmission program (68); (e) the incentive information transmission program (69) As a result, even if the applicant does not receive fashion products free of charge, at least one of coupons, discount vouchers, points, blockchain virtual currency, electronic money, tokens, and combinations thereof according to the applicant's on-line personal fashion show information provided. Transmitting incentive information of the applicant to the applicant terminal 10 or the user terminal 20 so that the applicant can receive an incentive made by selecting the above; (f) by the evaluation benefit information transmission program 70; From the user terminal 20 Receiving online/offline personal fashion show evaluation information and transmitting evaluation benefit information for the applicant's benefits according to the online/offline personal fashion show evaluation information or the online/offline personal fashion show evaluation information to the applicant terminal 10; ( g) The real-time advice information transmission program 71 receives real-time advice information about the applicant's online/offline personal fashion show from the user terminal 20, and the digital showroom terminal 30 or the applicant terminal 10 transmitting the real-time advice information to (h) the digital showroom terminal 30 or the applicant so that benefits can be given to the applicant who acted according to the user's advice by the advice benefit information transmission program 72; Transmitting advice and benefit information to the terminal 10; transmitting benefit information on sales performance; and (j) sending excellent model selection information to the applicant terminal 10 of an excellent candidate with excellent preference or excellent sales performance among applicants by the excellent model selection information transmission program 74. transmitting; selecting and transmitting only permissible and allowable information to the user terminal 20 according to; ) transmitting information on the remaining amount of fashion products that can be provided free of charge and information on stores that can hold online and offline personal fashion shows in real time; transmitted to the terminal 110, and the Step of receiving online/offline personal fashion show information of a famous celebrity who wants to receive the fashion product free of charge from a digital showroom terminal 30 or famous celebrity terminal 110 and transmitting the information to the user terminal 20; and (n) distributing The method may include encrypting personal information related to an applicant or a user into password information using a blockchain technology implementing distributed ledger technology.

However, the present invention is not necessarily limited to the drawings, and various steps may be additionally included.

These screens are schematically presented to explain the technical idea of the present invention, and can be modified and changed within a range that does not deviate from the technical idea of the present invention.

6 to 9 are screens showing in detail avatar activities in an online virtual space of a system that operates a product sales promotion service using free provision of fashion items based on the on/offline personal fashion show of FIG. 1 .

First, as shown in FIG. 6, using a system that operates a product sales promotion service using the provision of free fashion items based on online and offline personal fashion shows, for example, in the virtual space of the meta bus such as Zepeto " An online fashion product store may be operated, such as "A fashion".

Accordingly, the applicant may move to a shop such as “A Fashion” by moving an avatar reflecting his/her appearance in the virtual space.

Subsequently, as shown in FIG. 7, various fashion items that the applicant's avatar can wear, that is, virtual items projected with images of actual products desired to be advertised or promoted, can be displayed in the shop of “A fashion”. there is.

Subsequently, as shown in FIG. 8, while the applicant's avatar is wearing the virtual product A, a personal fashion show is held through a fashion show hosted by "A Fashion" in the metaverse, a virtual space, or various promotional activities are performed. Or, you can do advertising activities and promotional activities while working in various activity spaces (map or play, etc.) in the metabus space.

Subsequently, as shown in FIG. 9 , real fashion products such as real clothes or various benefits may be provided free of charge to avatar applicants who advertise and publicize logos, brands, or products.

Therefore, for example, if the applicant presents the evidence after achieving a predetermined specific activity time or amount of activity in a virtual online space in the manner designated by the "A Fashion" company, the company will compensate for this by By providing real fashion products, such as real clothes corresponding to fashion items, free of charge to members, it is possible to obtain high advertising and publicity effects by giving applicants fun and interest in participation along with a very high participation rate even in the online virtual space.

Meanwhile, the present invention can also be implemented as computer readable codes in a computer readable recording medium.

A computer-readable recording medium may include all types of recording devices storing data that can be read by a computer system.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, magneto-optical disk, optical data storage device, flash memory, USB memory, etc., as well as the server computer 60 described above. , and may also include those implemented in the form of a carrier wave (for example, transmission over the Internet).

In addition, the computer-readable recording medium is distributed to computer systems connected through a network, so that computer-readable codes can be stored and executed in a distributed manner.

Although the present invention has been described with reference to the embodiments shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

10: applicant terminal
20: user terminal
30: digital showroom terminal
40: fashion product company terminal
110: celebrity terminal
120: operator terminal
50: network
60: server computer
PG: Program Control
DB: database

Claims (15)

Promotion of product sales by providing free fashion items based on online/offline personal fashion shows using a computer system including at least one applicant terminal, a user terminal, a digital showroom terminal, a fashion product company terminal, and a server computer connected through a network. In the method of operating the service,
The server computer includes a free fashion product information input program that receives free fashion product information on clothing provided free of charge from the fashion product company terminal, and transmits the free fashion product information to the applicant terminal or the user terminal. Free fashion product information transmission program, online/offline personal fashion show information input program for receiving on/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal, the on/offline personal fashion show An online/offline personal fashion show information transmission program for transmitting information to the user terminal, a free fashion product information database storing the free fashion product information, and an online/offline personal fashion show information database storing the online/offline personal fashion show information ,
(a) receiving information on fashion products provided free of charge from the fashion product company terminal by the free fashion product information input program;
(b) transmitting the free fashion product information to the applicant terminal or the user terminal by the free fashion product information transmitting program;
(c) receiving information about a personal fashion show performed online or offline of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal by the on/offline personal fashion show information input program; and
(d) transmitting the on/offline personal fashion show information to the user terminal by the on/offline personal fashion show information transmission program;
A method of operating a product sales promotion service using the provision of free fashion items based on online and offline personal fashion shows, comprising: According to claim 1,
The free fashion product information includes, at least, daily wear information, outdoor wear information, sportswear information, party wear information, top information, bottom information, sports clothing information, shoes information, gloves information, hat information, fashion accessory information, cosmetics information, and accessory information. , jewelry information, underwear information, swimsuit information, wig information, watch information, various fashion item information that can be worn by an avatar in a virtual space such as the metaverse, and combinations thereof. A method of operating a product sales promotion service using fashion show-based free fashion items. According to claim 1,
The online/offline personal fashion show information includes, at least, applicant consent information, applicant personal information disclosure consent information, applicant consent to provide portrait rights, applicant personal information (gender, age, name, address, contact information, taste, etc.), applicant body size information (key , weight, body size, etc.), fashion product wearing photo information, fashion product wearing video information, real-time video information, applicant pose information according to the screen instructions, detailed information of the fashion product worn, manufacturer information of the fashion product worn, wear Price information of a fashion product, model name information of a fashion product worn, size information of a fashion product worn, color information of a fashion product worn, information of a digital showroom or fitting room in which an applicant wears a fashion product, information provided by the applicant free of charge Information on fashion products, information on the status of free fashion products, information on the status of free applicants, information on digital showrooms or fitting rooms where current free fashion products are located, information on where users can purchase the fashion products, and try on the fashion products Store information that can be used, portrait protection information, mosaic information that mosaics a specific part, shooting device information, shooting date and time information, applicant's free fashion product certification information, wearing testimonials information, user testimonial information, pros and cons of worn clothes, information on worn clothes Online/offline personal fashion show made by selecting any one or more of various fashion item information worn and active by the avatar in virtual space such as clothing matching suggestion information, AS information, return information, manufacturer feedback information, metaverse, and combinations thereof A method of operating a product sales promotion service using the provision of free fashion items. According to claim 1,
The digital showroom terminal is installed on or near a mirror or display screen that displays the applicant's appearance so that the applicant can perform an online/offline personal fashion show while checking his or her appearance in a store where the digital showroom is installed or in a space desired by the applicant. A method of operating a product sales promotion service using free fashion item provision based on an online/offline personal fashion show, including an image capture program in a virtual space such as an installed camera or smart device or metabus. According to claim 1,
The server computer transmits incentive information of the applicant to the applicant terminal or the user terminal so that the applicant can receive incentives such as coupons, discount vouchers, or points according to the information provided to the applicant on/offline personal fashion show even if the applicant is not provided with free fashion products. Including an incentive information transmission program for transmitting, an incentive information database in which the incentive information is stored,
(e) Even if the applicant is not provided with free fashion products by the above incentive information transmission program or cannot receive them, at least coupons, discount vouchers, points, blockchain virtual currency, electronic money, and tokens are provided according to the applicant's online and offline personal fashion show information. and transmitting incentive information of the applicant to the applicant terminal or the user terminal so as to be able to receive incentives by selecting any one or more of the combinations thereof.
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. According to claim 1,
The server computer receives online/offline personal fashion show evaluation information from the user terminal, and transmits the online/offline personal fashion show evaluation information or evaluation/benefit information for the applicant's benefits according to the online/offline personal fashion show evaluation information to the applicant terminal. An evaluation benefit information transmission program for transmitting, an evaluation information database in which the on-line personal fashion show evaluation information or the evaluation benefit information is stored,
(f) the evaluation benefit information transmission program receives on/offline personal fashion show evaluation information from the user terminal, and the applicant terminal receives the evaluation information for the online/offline personal fashion show or the evaluation information for the online/offline personal fashion show. Sending evaluation benefit information about benefits;
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. According to claim 1,
The server computer receives real-time advice information about the applicant's on/offline personal fashion show from the user terminal, and transmits the real-time advice information to the digital showroom terminal or the applicant terminal. An advice benefit information transmission program for transmitting advice benefit information to the digital showroom terminal or the applicant terminal so as to give benefits to applicants who have acted accordingly, a real-time advice information database in which the real-time advice information is stored, and the advice benefit information stored Include an advisory benefit information database;
(g) receiving real-time advice information about an applicant's online/offline personal fashion show from the user terminal by the real-time advice information transmission program, and transmitting the real-time advice information to the digital showroom terminal or the applicant's terminal; and
(h) transmitting, by the advice benefit information transmission program, advice benefit information to the digital showroom terminal or the applicant terminal so as to give benefits to applicants who act according to the user's advice;
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. According to claim 1,
The server computer includes a sales performance benefit information transmission program for transmitting sales performance benefit information to the applicant terminal according to sales performance of fashion products provided free of charge to the applicant, and a sales performance benefit information database in which the sales performance benefit information is stored. include,
(i) transmitting, by the sales performance benefit information transmission program, sales performance benefit information to the applicant's terminal according to sales performance of fashion products provided free of charge to the applicant;
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. According to claim 1,
The server computer includes an excellent model selection information transmission program for transmitting excellent model selection information to the applicant terminal of an excellent candidate with excellent preference or excellent sales performance among applicants, and an excellent model selection information database in which the excellent model selection information is stored. do,
(j) transmitting, by the excellent model selection information transmission program, excellent model selection information to the applicant's terminal of an excellent applicant having a good preference or excellent sales performance among applicants;
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. According to claim 1,
The server computer judges public suitability of the on/offline personal fashion show information included in the sensationalism or body exposure through image recognition or deep learning learning, and selects only allowable information according to the public suitability and transmits it to the user terminal. A permission information transmission program that does, a permission information database in which the permission information is stored,
(k) The permissible information transmission program determines the appropriateness of public disclosure of the sexuality or body exposure included in the on/offline personal fashion show information through image recognition or deep learning learning, and selects only permissible permissible information according to the appropriateness of disclosure. and transmitting to the user terminal;
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. According to claim 1,
The server computer includes a real-time fashion product remaining amount information transmission program for transmitting information on the remaining amount of fashion products that can be provided free of charge to the applicant terminal or the user terminal and information on stores that can hold online and offline personal fashion shows in real time, and the remaining amount information and the store information. Including a real-time fashion product residual amount information database in which information is stored,
(l) transmitting information on remaining amount of fashion products that can be provided free of charge and shop information that allows online/offline personal fashion shows to the applicant terminal or the user terminal in real time by the real-time fashion product remaining amount information transmission program;
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. According to claim 1,
The server computer transmits the free fashion product information to a famous celebrity terminal, and receives on/offline personal fashion show information of a famous celebrity who wants to receive the fashion product free of charge from the digital showroom terminal or famous celebrity terminal. Including a famous celebrity program transmitted to the user terminal,
After step (a),
(m) On/offline personal fashion show of a famous celebrity who wants to transmit the free fashion product information to a famous celebrity terminal by the famous celebrity program and receive the fashion product free of charge from the digital showroom terminal or famous celebrity terminal receiving information and transmitting it to the user terminal;
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. According to claim 1,
The server computer includes a blockchain program that encrypts personal information related to applicants or users into password information using blockchain technology implementing Distributed Ledger Technology, and a password information database in which the password information is stored. including,
(n) encrypting personal information related to the applicant or user into encryption information by using the block chain technology implementing the distributed ledger by the block chain program;
Further comprising, a method for operating a product sales promotion service using free provision of fashion items based on online and offline personal fashion shows. Promotion of product sales by providing free fashion items based on online/offline personal fashion shows using a computer system including at least one applicant terminal, a user terminal, a digital showroom terminal, a fashion product company terminal, and a server computer connected through a network. In the system that operates the service,
The server computer includes a free fashion product information input program that receives information on fashion products provided free of charge from the fashion product company terminal, and a free fashion product information input program that transmits the free fashion product information to the applicant terminal or the user terminal. A product information transmission program, an on/offline personal fashion show information input program for receiving on/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal, and the on/offline personal fashion show information An online/offline personal fashion show information transmission program transmitted to a user terminal, a free fashion product information database storing the free fashion product information, and an online/offline personal fashion show information database storing the online/offline personal fashion show information,
Information on fashion products provided free of charge is received from the fashion product company terminal by the free fashion product information input program, and the free fashion product information is transmitted to the applicant terminal by the free fashion product information transmission program. Alternatively, personal fashion show information transmitted to the user terminal and performed online or offline of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal by the on/offline personal fashion show information input program A product sales promotion service using on/offline personal fashion show-based fashion item provision free of charge, including a control unit programmed to receive an input and transmit the on/offline personal fashion show information to the user terminal by the on/offline personal fashion show information transmission program. system to operate. Promotion of product sales by providing free fashion items based on online/offline personal fashion shows using a computer system including at least one applicant terminal, a user terminal, a digital showroom terminal, a fashion product company terminal, and a server computer connected through a network. In a computer-readable recording medium recording a method of operating a service,
The server computer includes a free fashion product information input program that receives information on fashion products provided free of charge from the fashion product company terminal, and a free fashion product information input program that transmits the free fashion product information to the applicant terminal or the user terminal. A product information transmission program, an on/offline personal fashion show information input program for receiving on/offline personal fashion show information of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal, and the on/offline personal fashion show information An online/offline personal fashion show information transmission program transmitted to a user terminal, a free fashion product information database storing the free fashion product information, and an online/offline personal fashion show information database storing the online/offline personal fashion show information,
(a) receiving information on fashion products provided free of charge from the fashion product company terminal by the free fashion product information input program;
(b) transmitting the free fashion product information to the applicant terminal or the user terminal by the free fashion product information transmission program;
(c) receiving information about a personal fashion show performed online or offline of an applicant who wants to receive the fashion product free of charge from the digital showroom terminal or the applicant terminal by the on/offline personal fashion show information input program; and
(d) transmitting the on/offline personal fashion show information to the user terminal by the on/offline personal fashion show information transmission program;
A computer-readable recording medium recording a method of operating a product sales promotion service using the provision of free fashion items based on on-offline personal fashion shows, including a.

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