JP2022187859A - Processing device, processing method, and processing program - Google Patents

Abstract

To increase the motivation for purchase of a user in a purchase environment created in a virtual space.SOLUTION: A server device 10 includes: a construction unit 132 for constructing a virtual shopping mall with a virtual store where a user can see and buy items, in a virtual space, and providing the virtual shopping mall to a user terminal of the user; an interest target estimation unit 133 for estimating a target of interest of the user on the basis of at least one of the viewing history, purchase history, position history, and operation history of the user; and a changing unit 134 for changing the content of the virtual space according to the target of interest of the user.SELECTED DRAWING: Figure 2

Description

The present invention relates to a processing device, a processing method, and a processing program.

2. Description of the Related Art Conventionally, it has become common to purchase products using a website (EC site (Electronic Commerce site)) that sells products on the Internet. Furthermore, in recent years, technology has been proposed that reproduces a store in a virtual space and links it with an EC site to provide users with a purchasing experience similar to that of purchasing products in a real store.

Japanese Patent Application Laid-Open No. 2004-220074

Here, in the case of providing a virtual store, as in the case of a real store, there is a desire to increase the user's willingness to purchase and lead to the purchase of products.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a processing apparatus, a processing method, and a processing program capable of increasing the user's willingness to purchase in a virtual space-built purchasing environment. and

In order to solve the above-described problems and achieve the object, the processing device of the present invention constructs a virtual shopping mall having virtual shops in which users can browse and purchase products in a virtual space, and the users use the virtual shopping malls. A construction unit provided to a user terminal, an estimation unit for estimating a user's interest based on at least one of a user's browsing history, purchase history, location information, and operation information, and a virtual space according to the user's interest and a changing unit for changing the content of the.

ADVANTAGE OF THE INVENTION According to this invention, the improvement of a user's willingness to buy can be aimed at in the purchasing environment constructed|assembled in the virtual space.

FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment. FIG. 2 is a block diagram showing an example of the configuration of the server device shown in FIG. 1. As shown in FIG. FIG. 3 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal; FIG. 4 is a diagram showing an example of content displayed on the screen of the user terminal. FIG. 5 is a diagram showing an example of content displayed on the screen of the user terminal. FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment. FIG. 7 is a diagram showing a computer that executes a program.

Hereinafter, embodiments of a processing apparatus, a processing method, and a processing program according to the present application will be described in detail based on the drawings. Note that the processing apparatus, processing method, and processing program according to the present application are not limited by this embodiment.

In the following embodiments, processing flows of processing apparatuses, processing methods, and processing programs according to the embodiments will be described in order, and finally effects of the embodiments will be described.

[Embodiment]
First, an embodiment will be described. In the embodiment, a communication system for providing users with a shopping environment in virtual space will be described.

In the communication system according to the embodiment, a virtual town is built in a virtual space in a server device of a VR shopping mall provider that provides a shopping environment to users, and a plurality of virtual shops (VR store), a virtual shopping mall (VR shopping mall) is constructed. At this time, the server device fills the content of the VR shopping mall with objects of interest of the user who enters the VR shopping mall, thereby increasing the user's willingness to buy.

[Configuration of communication system]
A configuration of a communication system according to an embodiment will be described. FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment.

As shown in FIG. 1, the communication system according to the embodiment has a user terminal 20 used by each user and a server device 10 (processing device) of a VR shopping mall provider. Also, the server device 10 is connected to a store server device 30 of a store P that sells products. Note that the configuration shown in FIG. 1 is merely an example, and the specific configuration and the number of each device are not particularly limited.

The server device 10 (processing device) of the VR shopping mall provider receives information on products that can be displayed in VR stores and advertisements from the store server device 30 of the store P that sells the products, and displays these products in VR. It provides users with stores and VR shopping malls including VR stores and street advertisements. In the VR store, the user can refer to feature information such as product type, color, size, etc. by selecting a product, and can proceed to product purchase processing by performing predetermined processing.

When providing the VR shopping mall to the user, the server device 30 provides virtual space contents such as all street advertisements of the VR shopping mall and wearable objects of a predetermined type of person built in the VR shopping mall to the user. The VR shopping mall is filled with the user's interest by changing it according to the interest. The server device 30 changes all the shoes of the person built in the VR shopping mall to, for example, the shoes of a certain shoe manufacturer. The server device 30 changes a bag that a person built in the VR shopping mall has to a bag made by a certain bag manufacturer. Also, the server device 30 changes all the clothes, shoes, and bags of the person built in the VR shopping mall to, for example, clothes, shoes, and bags of a manufacturer that deals in general clothing. In other words, the server device 30 changes all the wearable items of the person built in the VR shopping mall to, for example, the products of a certain general clothing manufacturer.

The store server device 30 has an inventory DB of the products it holds. The store server device 30 transmits information on products that can be displayed in a VR store or in an advertisement among the products held by each shop server device 30 to the server device 10 via a network or the like. The store server device 30 transmits identification information, name, size, color, price, and inventory information of the product as product information. Note that there are actually a plurality of stores and store server devices 30 .

The user terminal 20 is an information processing device such as a notebook PC (Personal Computer) or a desktop PC, or a smart device such as a tablet or a smart phone. The user terminal 20 connects to the server device 10 via the network N and receives provision of the VR shopping mall. The user terminal 20 browses shops and advertisements in the shopping mall, browses products and advertisements in the VR store, and purchases products in the provided VR shopping mall.

As described above, in the present embodiment, all the street advertisements of the VR shopping mall and the wearable items of a predetermined type of people built in the VR shopping mall are changed according to the user's interest, and the VR shopping mall is used by the user. The user's willingness to buy is improved by filling it up with the interested objects. Next, the server device 10 shown in FIG. 1 will be described.

[Server device]
FIG. 2 is a block diagram showing an example of the configuration of the server device 10 shown in FIG. 1. As shown in FIG. As shown in FIG. 2, the server device 10 includes a communication unit 11 for controlling communication related to various information, a storage unit 12 for storing data and programs required for various processes by the control unit 13, and various processes. It has a control unit 13 for Processing of each unit of the server apparatus 10 will be described below.

The communication unit 11 is a communication interface that transmits and receives various information to and from other devices connected via a network or the like. The communication unit 11 is implemented by a NIC (Network Interface Card) or the like, and performs communication between another device and the control unit 13 (described later) via an electric communication line such as a LAN (Local Area Network) or the Internet. For example, the communication unit 11 receives information about products that can be exhibited from the store server device 30 via the network. In addition, the communication unit 11 receives, via the network N, from the user terminal 20 a request to enter a VR shopping mall, a request to enter a VR store, and a request to browse or purchase a product. The communication unit 11 transmits to the store server device 30 information on product purchase procedures and inventory update after product purchase.

The storage unit 12 is a storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive). Note that the storage unit 12 may be a rewritable semiconductor memory such as a RAM (Random Access Memory), a flash memory, or an NVSRAM (Non Volatile Static Random Access Memory). The storage unit 12 stores an OS (Operating System) and various programs executed by the server device 10 . Further, the storage unit 12 stores various information used in executing the program. The storage unit 12 stores construction information 121 , user information 122 , store and product information 123 , user position information 124 and user operation information 125 .

The building information 121 is information required to build a VR store and a VR shopping mall in the virtual space. The building information 121 includes image processing conditions and image processing programs for building the VR store and VR shopping mall in the virtual space. In addition, the construction information 121 includes photographs of store interiors, products, townscapes, and store exteriors taken at a fixed point or 360 degrees, or images of VR stores and VR shopping malls constructed by image processing these photographs. . The construction information 121 is, for example, an image that reproduces the interior of the store, the products, the cityscape, and the exterior of the store when the VR store and VR shopping mall are constructed using CG (Computer Graphics).

The user information 122 is information about each user registered as a visitor of the VR store and VR shopping mall. The user information 122 includes, for example, user IDs, and purchase histories and browsing histories associated with each user ID. For example, the purchase history has items of purchase time, name of the store where the product was purchased, product ID, product name, size, color, and quantity. For example, the browsing history has items of browsing time, name of the store where the product was browsed, product ID, product name, size, color, and number.

The store and product information 123 is information related to stores located in the VR shopping mall and products displayed in the VR store. The store and product information 123 has items of store ID, store type, product ID, product name, size, color, and number of products held by each store that can be displayed in VR stores and advertisements. For example, if the store P is a clothing store, images or photographs of clothes and accessories that can be displayed in the VR store will be displayed at the store along with information such as the size, color, and other features of these products, the price, and the number of items in stock. and stored in product information 123 .

The user position information 124 is information in which the position information of each user in the virtual space transmitted from the user terminal 20 is associated with time information. This user location information 124 is updated periodically, for example.

The user operation information 125 is information in which each user's operation information transmitted from the user terminal 20 is associated with time information. This user operation information 125 is updated periodically. The user operation information 125 includes, in addition to user operation information related to browsing or product purchase, user's line of sight angle information through the VR goggles, image enlargement operation information through the input device, pointer position through the input device. Contains any one or more of information.

The control unit 13 controls the server device 10 as a whole. The control unit 13 is, for example, an electronic circuit such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), or an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The control unit 13 also has an internal memory for storing programs defining various processing procedures and control data, and executes each processing using the internal memory. Further, the control unit 13 functions as various processing units by running various programs. The control unit 13 has a reception unit 131 , a construction unit 132 , an interest subject estimation unit 133 (estimation unit), and a change unit 134 .

The reception unit 131 receives the user's entry into the VR shopping mall, entry into the VR store in the VR shopping mall, browsing of products, and purchase of products.

The constructing unit 132 constructs a VR shopping mall and a VR store in the virtual space using images or CG. Upon receiving the user's entry into the VR shopping mall, the construction unit 132 acquires the construction information 121 and constructs the VR shopping mall in the virtual space. The construction unit 132 then provides the VR shopping mall to the user terminal 20 used by the user. Note that the construction unit 132 may change the cityscape of the VR shopping mall and the products displayed in the VR store for each season.

In the VR shopping mall, the layout of each store, the appearance of each store, roads, and relevant advertisements are constructed based on the actual townscape. In the VR shopping mall, the user can move the user's avatar as if walking through a real city street. Then, in the VR shopping mall, for example, the user can enter the selected VR store by clicking or tapping the store name displayed on the store exterior or the entrance of the store.

Upon receiving the user's entry into the VR store, the construction unit 132 constructs the VR store in the virtual space. Then, the construction unit 132 provides the constructed VR store to the user terminal 20 used by the user.

In the VR store, the interior is built based on the actual store, and the items that can be displayed among the products held by the actual store are displayed in the actual store display method (arranged in a line on the display shelf, etc.). is displayed. For the displayed products, product information (type, color, shape, size, price, stock status) is provided so that it can be browsed. The exhibited products can also be purchased. Also, in the VR store, it is possible to display advertisements of products displayed in the store in an arbitrary area within the store.

It should be noted that the constructing unit 132 may construct each VR store arranged in the VR shopping mall together with the VR shopping mall when accepting the user's entrance to the VR shopping mall.

The target-of-interest estimation unit 133 estimates the user's target of interest based on at least one of the user's browsing history, purchase history, position information, and operation information. The target-of-interest estimation unit 133 estimates a product, an advertisement, or a field in which the user is interested as the user's target of interest, based on at least one of the user's browsing history, purchase history, position information, and operation information. The target-of-interest estimation unit 133 estimates a target that the user is potentially interested in. The subject-of-interest estimation unit 133 acquires the user information 122 , the user position information 124 and the user operation information 125 .

The target-of-interest estimation unit 133 determines the product purchased or viewed by the user from the purchase and viewing history of the user information 122 . The subject-of-interest estimation unit 133 determines, from the user location information 124, the VR store where the user has visited, the location in the VR shopping mall where the user has stayed for a certain period of time or longer, and the like. Of the user operation information 125, the interest estimation unit 133 uses the angle information of the user's line of sight through the VR goggles, the image enlargement operation information through the input device, or the position information of the pointer through the input device. to estimate what the line of sight was directed to and for how long.

The target-of-interest estimation unit 133 is based on the products purchased or browsed by the user, the VR store that the user has visited, the location in the VR shopping mall where the user has stayed for a certain period of time, and the object that the user has gazed at for a certain period of time. , infer the products or advertisements that the user is interested in. The target-of-interest estimation unit 133 estimates fields or brands in which the user is interested, from products or advertisements in which the user is interested.

For example, if the user has browsed walking shoes for a predetermined number of times or more, the interest estimation unit 133 estimates that walking shoes are the interest. Also, when the user gazes at advertisements for walking shoes and walking wear for a certain period of time or more, the interest target estimation unit 133 estimates that these walking shoes and walking wear are the target of interest. At this time, if there are a plurality of interest targets, the interest target estimation unit 133 determines the order of the interest targets according to the length of the viewing time for each interest target. If there are a plurality of interesting objects, the interested object estimation unit 133 may determine that the user is hesitant and that there is no interesting object if there is not much difference in browsing time for each interesting object. Furthermore, the interest target estimation unit 133 estimates that the user is interested in these product brands (shops that provide products for walking) and walking. If there is an advertiser, etc., the interested target estimation unit 133 may raise the priority of the product of this advertiser and pick it up as an interested target.

The changing unit 134 changes the contents of the virtual space according to the user's interest estimated by the interest target estimation unit 133 . FIG. 3 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal 20. As shown in FIG. 4 and 5 are diagrams showing an example of content displayed on the screen of the user terminal 20. FIG.

The changing unit 134 changes all street advertisements placed in the VR shopping mall to advertisements of interest to the user. For example, if the user's interest is walking shoes, all the advertisements D1 to D5 of the VR shopping mall are changed to the walking shoes (SHOSE A), as shown in the screen V1 of FIG.

The changing unit 134 changes a wearable object of a predetermined type for a person built in the VR shopping mall, in accordance with the user's interest. For example, if the user's interest is certain walking shoes, as shown in FIG. 4, the changing unit 134 changes the shoes worn by the person built in the VR shopping mall to the walking shoes P1. For example, if the user's interest is a certain brand A, as shown in FIG. shoes P2, hat P3, jacket P4, and bottoms P5. Note that the changing unit 134 may change not only shoes, hats, jackets, and bottoms, but also glasses, watches, belts, and the like.

When the user's target of interest is an article, the changing unit 134 changes the article built in the VR shopping mall to the article that is the user's target of interest. For example, if the user's interest is the car C of the manufacturer B, the changing unit 134 changes all the cars running in the VR shopping mall to the car C of the manufacturer B.

[Processing procedure of communication processing]
FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment.

As shown in FIG. 6, when the server device 10 receives product information and inventory information from the store server device 30 (step S1), it updates the store and product information 123 (step S2).

In the server device 10, when the accepting unit 131 accepts an application to enter the VR shopping mall from the user terminal 20 (steps S3 and S4), the building unit 132 acquires the building information 121 and the store and product information 123. (Step S5), a VR shopping mall is constructed in the virtual space (Step S6). The construction unit 132 then provides the user terminal 20 with the VR shopping mall (step S7).

The server device 10 determines whether it is time to change the contents of the VR shopping mall (step S8). This timing is appropriately set when the user enters the VR shopping mall, when a predetermined time elapses after the user enters the VR shopping mall, or when the user gazes at the product or advertisement for a predetermined time or longer. If it is not time to change the contents of the VR shopping mall (step S8: No), the server device 10 repeats the determination process of step S8.

If it is time to change the contents of the VR shopping mall (step S8: Yes), the server device 10 acquires the user information 122, the user position information 124, and the user operation information 125 (step S9). The target-of-interest estimation unit 133 estimates the user's target of interest based on at least one of the user's browsing history, purchase history, position information, and operation information (step S10). The server device 10 changes the content of the virtual space according to the user's interest (steps S11 and S12).

[Effects of Embodiment]
As described above, in the embodiment, when providing VR shopping to the user, the target that the user is potentially interested in is estimated, and all street advertisements in the VR shopping mall and built in the VR shopping mall The content of the virtual space, such as a predetermined type of wearing object of the person who has been placed, is changed according to the user's interest. In this way, in the embodiment, by filling the contents of the VR shopping mall with the user's interest objects, it is possible to improve the user's willingness to purchase the interest object.

In the embodiment, all the street advertisements placed in the VR shopping mall are changed to advertisements of the user's interest, and the potential interest is brought into the user's field of view. It is possible to make the user aware of products, brands, etc. that have had In addition, in the embodiment, by changing the wearable item of a predetermined type built in the VR shopping mall according to the user's interest, the user can recognize the image of trying on the product. In addition, in the embodiment, by changing an article built in the VR shopping mall, for example, a car, to a car that the user is interested in and running it in the VR shopping mall, the user can recognize the car as a whole. can be made possible.

In this way, by showing the user the product or the like that the user is latently interested in in the form of an actual try-on image or an image of the action, the user's willingness to purchase the object of interest can be improved. can be done.

[System configuration, etc.]
Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured. Furthermore, all or any part of each processing function performed by each device is realized by a CPU or GPU and a program analyzed and executed by the CPU or GPU, or as hardware by wired logic can be realized.

Further, among the processes described in this embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, control procedures, specific names, and various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified.

[program]
It is also possible to create a program in which the processing executed by the server device 10 described in the above embodiment is described in a computer-executable language. For example, it is also possible to create a program in which the processing executed by the server device 10 in the embodiment is described in a computer-executable language. In this case, the same effects as those of the above embodiments can be obtained by having the computer execute the program. Further, such a program may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read by a computer and executed to realize processing similar to that of the above embodiments.

FIG. 7 is a diagram showing a computer that executes a program. As illustrated in FIG. 7, computer 1000 includes, for example, memory 1010, CPU 1020, hard disk drive interface 1030, disk drive interface 1040, serial port interface 1050, video adapter 1060, and network interface 1070. , and these units are connected by a bus 1080 .

The memory 1010 includes a ROM (Read Only Memory) 1011 and a RAM 1012 as illustrated in FIG. The ROM 1011 stores a boot program such as BIOS (Basic Input Output System). Hard disk drive interface 1030 is connected to hard disk drive 1090 as illustrated in FIG. A disk drive interface 1040 is connected to the disk drive 1100 . A removable storage medium such as a magnetic disk or optical disk is inserted into the disk drive 1100 . Serial port interface 1050 is connected to mouse 1110 and keyboard 1120, for example. Video adapter 1060 is connected to display 1130, for example.

Here, as illustrated in FIG. 7, the hard disk drive 1090 stores an OS 1091, application programs 1092, program modules 1093, and program data 1094, for example. That is, the above program is stored, for example, in hard disk drive 1090 as a program module in which instructions to be executed by computer 1000 are described.

Various data described in the above embodiments are stored as program data in the memory 1010 or the hard disk drive 1090, for example. Then, the CPU 1020 reads the program modules 1093 and program data 1094 stored in the memory 1010 and the hard disk drive 1090 to the RAM 1012 as necessary, and executes various processing procedures.

Note that the program module 1093 and program data 1094 related to the program are not limited to being stored in the hard disk drive 1090. For example, they may be stored in a removable storage medium and read by the CPU 1020 via a disk drive or the like. . Alternatively, the program module 1093 and program data 1094 related to the program are stored in another computer connected via a network (LAN (Local Area Network), WAN (Wide Area Network), etc.), and are transmitted via the network interface 1070. It may be read by CPU 1020 .

The above-described embodiments and modifications thereof are included in the scope of the invention described in the claims and their equivalents, as well as in the technology disclosed in the present application.

10 server device 11 communication unit 12 storage unit 13 control unit 20 user terminal 30 store server device 121 construction information 122 user information 123 store and product information 124 user position information 125 user operation information 131 reception unit 132 construction unit 133 interest target estimation unit 134 Modified Part

Claims (7)

a building unit that builds a virtual shopping mall having a virtual store where a user can browse and purchase products in a virtual space, and provides the virtual shopping mall to a user terminal used by the user;
an estimation unit that estimates an object of interest of the user based on at least one of the user's browsing history, purchase history, location information, and operation information;
a changing unit that changes the content of the virtual space according to the interest of the user;
A processing apparatus comprising: The estimation unit estimates a product, an advertisement, or a field in which the user is interested as the user's interest target based on at least one of the user's browsing history, purchase history, position information, and operation information. The processing apparatus according to claim 1, wherein 3. The processing device according to claim 1, wherein the changing unit changes all street advertisements placed in the virtual shopping mall to advertisements of interest of the user. 4. The processing device according to any one of claims 1 to 3, wherein the change unit changes a wearable object of a predetermined type of a person constructed in the virtual shopping mall in accordance with an object of interest of the user. 5. The changing unit according to any one of claims 1 to 4, wherein, when the object of interest of the user is an item, the change unit changes the item constructed in the virtual shopping mall to the item of interest of the user. 1. A processing device according to claim 1. A processing method executed by a processing device,
A step of constructing a virtual shopping mall having a virtual store where a user can browse and purchase products in a virtual space, and providing the virtual shopping mall to a user terminal used by the user;
a step of estimating an object of interest of the user based on at least one of the user's browsing history, purchase history, location information, and operation information;
changing the contents of the virtual space according to the interest of the user;
A processing method characterized by including building a virtual shopping mall having a virtual store where a user can browse and purchase products in a virtual space, and providing the virtual shopping mall to a user terminal used by the user;
estimating an object of interest of the user based on at least one of the user's browsing history, purchase history, location information, and operation information;
changing the content of the virtual space according to the interest of the user;
A processing program for causing a computer to execute

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