WO2022054791A1 - 情報処理システム - Google Patents

情報処理システム Download PDF

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Publication number
WO2022054791A1
WO2022054791A1 PCT/JP2021/032817 JP2021032817W WO2022054791A1 WO 2022054791 A1 WO2022054791 A1 WO 2022054791A1 JP 2021032817 W JP2021032817 W JP 2021032817W WO 2022054791 A1 WO2022054791 A1 WO 2022054791A1
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WO
WIPO (PCT)
Prior art keywords
product
information
gift
information processing
provider
Prior art date
Application number
PCT/JP2021/032817
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English (en)
French (fr)
Japanese (ja)
Inventor
幸央 園田
Original Assignee
株式会社ギフトパッド
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 株式会社ギフトパッド filed Critical 株式会社ギフトパッド
Priority to KR1020237009337A priority Critical patent/KR102654612B1/ko
Priority to JP2022506308A priority patent/JP7117056B1/ja
Publication of WO2022054791A1 publication Critical patent/WO2022054791A1/ja

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02PCLIMATE CHANGE MITIGATION TECHNOLOGIES IN THE PRODUCTION OR PROCESSING OF GOODS
    • Y02P90/00Enabling technologies with a potential contribution to greenhouse gas [GHG] emissions mitigation
    • Y02P90/30Computing systems specially adapted for manufacturing

Definitions

  • the present invention relates to an information processing system.
  • a person who actually wants to purchase the product can purchase the product by browsing or searching the product on a mail-order website, etc., or only a purchase proposal is made based on the history. rice field. That is, the purchaser had no choice but to purchase directly from the person who wished to purchase.
  • the present invention has been made in view of such a situation, and an object of the present invention is to expand the sales channels of products and the like provided by the product and the like providers, and as a result, to acquire a new customer base of the products and the like. ..
  • the provider of the product, etc., the definition of the product, etc. will be described later in the form for carrying out the invention.
  • the information processing system of one aspect of the present invention is The first information processing device managed by the product provider who provides the product, etc. with the product or service as the product, etc.
  • a third information processing device that communicates with the first information processing device and the second information processing device, respectively.
  • the first information processing device is A registration requesting means for requesting registration to the third information processing apparatus using information about the product or the like as product information.
  • the order information acquisition means for acquiring the order information and the order information acquisition means.
  • a product or the like providing means that controls the provision of the product or the like to a customer based on the order information. Equipped with The second information processing device is A presentation means for presenting the product or the like information to a transfer candidate who is a candidate to receive the transfer of the product or the like based on the presentation request of the product or the like information from the third information processing apparatus. An order receiving means for accepting an order for the transfer of the product, etc. to a predetermined person among the transfer candidates. An order information generation means that generates the order information with the predetermined person as the customer and provides the third information processing apparatus with the order information generation means.
  • the third information processing device is A registration means for registering information such as products based on the registration request from the first information processing device, and A presentation request means for making the presentation request of information such as products to the second information processing device, and An order information transmission means for acquiring the order information of the product or the like information from the second information processing device and providing the order information to the first information processing device. To prepare for.
  • the present invention it is possible to expand the sales channels of products and the like provided by the product and the like providers, and as a result, acquire a new customer base of the products and the like.
  • FIG. 1 It is an image diagram which shows the outline of the conventional sales channel for comparison with this service which can be realized by the information processing system of one Embodiment of this invention. It is an image diagram which shows the outline of the sales channel made possible by this service which applied the information processing system of one Embodiment of this invention. It is a figure which shows the structure of one Embodiment of the information processing system of this invention. It is a block diagram which shows an example of the hardware composition of the platform server 1 in the information processing system of FIG. It is a functional block diagram which shows an example of the functional configuration of the information processing system of FIG. An outline of the processing for realizing the service of FIG. 2 executed by the information processing system having the functional configuration of FIG. 5 is shown. The details of the processing for realizing the present service of FIG.
  • FIG. 2 performed by the information processing system having the functional configuration of FIG. 5 are shown.
  • It is a figure which shows an example of the service flow of the person who gives a gift about a social gift. It is a figure which shows an example of the service flow of the person who receives a gift in a social gift.
  • It is a figure which shows the outline of the application destination of this service and the first specific example of the new sales channel which can be established by the application.
  • It is a figure which shows the outline of the 3rd specific example of the application destination of this service and the new sales channel which can be established by the application.
  • FIG. 1 is an image diagram showing an outline of a conventional sales channel for comparison with the service realized by the information processing system according to the embodiment of the present invention.
  • the product or the like provider T is a person who provides the product or the like with the product or service as the product or the like.
  • the provision of a product or the like means that the product or the like is first produced as a product or the like and the product or the like is provided to another person (customer U in the example of FIG. 1).
  • Manufacturers, production areas, producers, and service providers are examples of product provider T.
  • the product or the like distributor J is a person who acts between the product or the like provider T and the customer U described later and plays a role of transferring the product or the like from the product or the like provider T to the customer C.
  • Wholesale / retail and EC are examples of distributor J of goods and the like.
  • the customer U is a person who intends to purchase a product or the like provided by the product or the like provider T and distributed by the product or the like distributor J.
  • a person who has no experience of purchasing a product or the like but is a target of the product or the like provider T or the product or the like distributor J and has a potential purchase or the like is included in the customer U.
  • the products and the like provided by the product and the like provider T have been sold to the customer U by a small number of product and the like distributors J within a limited range. Therefore, the product or the like provider T needs to incur a cost for the product or the like distributor J to make the customer U recognize the product or the like.
  • the customer U was limited to those who were aware of the product or the like.
  • a sales channel from a product or the like distributor J within a limited range to a product or the like distributor J who recognizes the product or the like can be obtained.
  • FIG. 2 is an image diagram showing an outline of a sales channel made possible by this service to which the information processing system of one embodiment of the present invention is applied.
  • this service products and the like can be distributed from a large number of product and the like distributors J to a large number of customers T by controlling the platform server 1 described later using FIGS. 3 and later. That is, by providing the platform server 1 described later, this service makes it possible to realize a large number of sales channels including a new sales channel in which the product etc. is transferred to a new customer U who knows the product etc. for the first time. For the provider T, it will be possible to utilize the new DX sales channels of the company and others.
  • the merits of the product provider T are as follows, for example. That is, the product or the like provider T can easily register information about his or her own product or the like (hereinafter referred to as "product or the like information") using his or her smartphone (for example, the product or the like provider terminal 2 described later). If there are a large number of products, batch import, CSV upload, etc. will be possible in cooperation. Images (still images or moving images) can also be uploaded for product information. In addition, the sales channels of products, etc. will expand, and the scenes in which the products, etc. will be used will also expand. In addition, you can receive appropriate support from the service provider when using this service. In addition to the conventional in-house distribution (including wholesale, retail, and EC, see Fig.
  • QR code registered trademark
  • Customer C can be attracted to the store by location information interlocking, push notification, and remind function. It is possible to deliver the products, etc. to the person (customer U) who has pre-paid the products, etc. to be sold at the store without going through the cash register.
  • the person who bears the cost for example, the company (sales / general affairs) among the product distributor J, the "gift giver G" described later among the customer U, etc.
  • the merits are, for example, as follows. That is, it is delivered to the customer U as a gift, which will be described later, as soon as possible (if there is an email or SNS, it will be delivered separately from the arrival of the product or the like). If you have a membership function of this service and you are registered as a member, the work of giving gifts, which will be described later, will be reduced. Customer U's satisfaction can be increased by customizing the site for giving gifts, which will be described later. If you have the necessary templates, it will be easier to work with.
  • the company's products can also be registered (that is, the product distributor J can also be the product provider T itself). Those who bear the cost can collect and provide products by themselves.
  • the means of delivering the "right to receive a gift (gift code)" by card type or email type can be used as an in-house service.
  • the merits of the customer U are as follows, for example. That is, if there is a member function of this service and it is registered as a member, the input of the address and the name is reduced. Customer U can buy the same product or the like later by himself / herself. If the customer U is given as a gift by the gift giver G, the customer U can send back the gift. Customer U makes recommendations in a courteous manner.
  • FIG. 3 is a diagram showing a configuration of an embodiment of the information processing system of the present invention.
  • the information processing system shown in FIG. 3 includes a platform server 1, product provider terminals 2-1 to 2-n (n is an integer value of 1 or more), and product distributor terminals 3-1 to 3-m (n). m is configured to include (an integer value of 1 or more).
  • the platform server 1, the product provider terminals 2-1 to 2-n, and the product transfer s person terminals 3-1 to 3-m are connected to each other via a predetermined network Nw such as the Internet. ing.
  • Platform server 1 is an information processing device managed by a service provider.
  • the platform server 1 executes various processes for realizing this service while appropriately communicating with the product provider terminals 2-1 to 2-n and the product distributor terminals 3-1 to 3-m. ..
  • the platform server 1 requests registration of information (hereinafter referred to as "product information") related to a product or the like of the product or the like provider Tk (k is an arbitrary integer value from 1 to n) as a product.
  • product information information related to a product or the like of the product or the like provider Tk (k is an arbitrary integer value from 1 to n) as a product.
  • the platform server 1 requests at least a part of the product or the like distributor terminals 3-1 to 3-m to present the product or the like information.
  • the product or the like distributor terminal 3-p (p is an arbitrary integer value from 1 to m) that has received this presentation request presents the product or the like information as a target of transfer or the like by the product or the like distributor Jp.
  • the product or the like distributor terminal 3-p functions as one sales channel of the product or the like.
  • the transfer, etc. includes not only a direct transfer but also a transfer support act.
  • This support act includes, for example, issuing the right information by using the information indicating that the person has the right to receive the product or the like as a gift as the right information.
  • various specific examples such as transfer will be described later with reference to the drawings after FIG.
  • order information is generated and provided to the platform server 1. .
  • the platform server 1 acquires this order information from the product or the like distributor terminal 3-p, it transmits it to the product or the like provider terminal 2-k.
  • the product or the like is delivered from the product or the like provider Tk to the customer (customer U).
  • Each of the product or the like provider terminals 2-1 to 2-n is an information processing device operated by each of the product or the like provider T1 to Tn.
  • the product provider terminals 2-1 to 2-n are composed of, for example, smartphones, tablets, and the like.
  • Each of the product or the like provider terminals 2-1 to 2-n transmits a registration request for the product or the like information input by each of the product or the like providers T1 to Tn to the platform server 1. Further, when the order information indicating that the product or the like has been ordered by the customer U is provided from the platform server 1, each of the product or the like provider terminals 2-1 to 2-n receives the order information. get.
  • the product, etc. providers T1 to Tn are referred to as "product, etc. provider T" without distinction, the product, etc. provider terminals 2-1 to 2-n are collectively referred to as "product, etc. provider terminal 2". Is called.
  • a dedicated application program (hereinafter referred to as "dedicated application") for receiving the provision of this service is installed on the product or the like provider terminal 2.
  • the dedicated application for receiving the provision of this service is started and various operations are performed.
  • Each of the product or the like distributor terminals 3-1 to 3-m is an information processing device operated by each of the product or the like distributors J1 to Jm.
  • the product distributor terminals 3-1 to 3-m are composed of, for example, smartphones, tablets, and the like.
  • Each of the product or the like distributor terminals 3-1 to 3-m presents the product or the like information of the predetermined product or the like provider Tr provided by the platform server 1.
  • each of the product distributor terminals 3-1 to 3-m accepts (orders) a contract for the transfer of the product, etc. from the customer (candidate for customer U) who has been presented with the product information.
  • the order information is generated and transmitted to the platform server 1.
  • the product distributors J1 to Jm are referred to as "commodity distributor J" without distinction, the product distributor terminals 3-1 to 3-m are collectively referred to as "commodity distributor terminal 3". Is called.
  • a dedicated application for receiving the provision of this service is installed in the product or the like distributor terminal 3.
  • the expression "the product or the like distributor J operates the product or the like distributor terminal 3" it is installed by the product or the like distributor J on the product or the like distributor terminal 3. It shall mean that the dedicated application that has been installed is started and various operations are performed.
  • FIG. 4 is a block diagram showing an example of the hardware configuration of the platform server 1 in the information processing system of FIG.
  • the platform server 1 includes a CPU (Central Processing Unit) 21, a ROM (Read Only Memory) 22, a RAM (Random Access Memory) 23, a bus 24, an input / output interface 25, an output unit 26, and an input unit 27.
  • a storage unit 28, a communication unit 29, and a drive 30 are provided.
  • the CPU 21 executes various processes according to the program recorded in the ROM 22 or the program loaded from the storage unit 28 into the RAM 23. Data and the like necessary for the CPU 21 to execute various processes are also appropriately stored in the RAM 23.
  • the CPU 21, ROM 22 and RAM 23 are connected to each other via the bus 24.
  • An input / output interface 25 is also connected to the bus 24.
  • An output unit 26, an input unit 27, a storage unit 28, a communication unit 29, and a drive 30 are connected to the input / output interface 25.
  • the output unit 26 is composed of a display such as a liquid crystal display and displays various images.
  • the input unit 27 is composed of various hardware buttons and the like, and inputs various information according to an instruction operation by the operator.
  • the storage unit 28 is composed of a DRAM (Dynamic Random Access Memory) or the like, and stores various data.
  • the communication unit 29 controls communication with other devices (product and the like provider terminal 2 and the product and the like distributor terminal 3) via the network N including the Internet.
  • the drive 20 is provided as needed.
  • a removable media 41 made of a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is appropriately mounted on the drive 20.
  • the program read from the removable media 41 by the drive 30 is installed in the storage unit 28 as needed. Further, the removable media 41 can also store various data stored in the storage unit 28 in the same manner as the storage unit 28.
  • the product and the like provider terminal 2 and the product and the like distributor terminal 3 also have the hardware configuration shown in FIG.
  • the platform server 1, the product provider terminal 2, and the product distributor terminal 3 in FIG. 5 By collaborating with various hardware and various software of the platform server 1, the product provider terminal 2, and the product distributor terminal 3 in FIG. 5, the platform server 1, the product provider terminal 2, and the product It becomes possible to execute various processes on the equal distributor terminal 3. As a result, the service provider can provide the above-mentioned service to the product provider T and the product distributor J.
  • FIG. 5 is a functional block diagram showing an example of the functional configuration of the information processing system of FIG.
  • the registration request unit 51 in the product or the like provider terminal 2, the registration request unit 51, the order information acquisition unit 52, and the product or the like provision control unit 53 function.
  • the registration requesting unit 51 makes a registration request to the platform server 1 using the information about the product or the like as the product or the like information.
  • the product or the like information registered based on the registration request is presented to a plurality of customers U via the plurality of product or the like distributor terminals 3.
  • order information of the product or the like is transmitted from the distributor terminal 3 of the product or the like via the platform server 1. come.
  • the order information acquisition unit 52 acquires the order information.
  • the product provision control unit 53 executes control of provision of the product or the like to the customer U, for example, control of a delivery request of the product or the like to the customer.
  • the presentation unit 81, the order reception unit 82, and the order information generation unit 83 function.
  • the presentation unit 81 presents the product or the like information to the customer U based on the product or the like information presentation request from the platform server 1.
  • the order receiving unit 82 accepts an order for the transfer of the product or the like to a predetermined person among the customer U who wishes to make a contract for the transfer of the product or the like.
  • the order information generation unit 83 generates order information with the above-mentioned predetermined person as the customer U and provides it to the platform server 1.
  • the registration unit 61, the presentation request unit 62, the order information transmission unit 63, the provider management unit 64, and the distributor management unit 65 function. Further, the platform server 1 is provided with a product or the like DB 71, a provider DB 72, and a transferor DB 73.
  • the registration unit 61 registers the product or the like information in the product or the like DB 71 based on the registration request from the product or the like provider terminal 2. That is, the product or the like DB 71 stores the product or the like information about each of the various products or the like provided by the product or the like provider terminals 2-1 to 2-n.
  • the presentation requesting unit 62 transmits a request for presenting information on each product such as one or more products to at least a part of the product distributor terminals 3-1 to 3-m.
  • the order information transmission unit 63 acquires the order information and provides the predetermined product or the like. Provided to the product provider terminal 2-k of the product provider Tk.
  • the provider management unit 64 stores information about each of the n product or the like providers T1 to Tn in the provider DB 72 as the product or the like provider information and manages each of the n people. That is, in the provider DB 72, the product provider information of each of the product provider T1 to Tn of n people is stored.
  • the registration unit 61 registers the product or the like information by storing the product or the like information in the product or the like DB 71 for each n people.
  • the presentation requesting unit 62 transmits a request for presenting information on one or more designated products, etc. among the n product or the like providers T1 to Tn to at least a part of the product or the like provider terminal 2.
  • the transferor management unit 65 stores information about each of the m person's product distributors J1 to Jm as the product distributor information in the transferor DB 73 and manages each of the m people. That is, the transferor DB73 stores the product distributor information of each of the product distributors J1 to Jn of m people.
  • the presentation requesting unit 62 requests the presentation of the product information to the designated one or more product distributor terminals 3 among the m product distributors J1 to Jm.
  • FIG. 6 shows an outline of the processing for realizing the service of FIG. 2 executed by the information processing system having the functional configuration of FIG.
  • FIG. 7 shows the details of the processing for realizing the service of FIG. 2 executed by the information processing system having the functional configuration of FIG.
  • the food maker A whose head office is located in Kanagawa Prefecture is adopted as the product provider T.
  • the existing sales channels of food maker A are said to be their own stores, their own EC sites, and major mail-order sites.
  • the customer of this existing sales channel is an existing customer Ua (candidate), that is, a customer Ua who is aware of the product (own product, etc.) of the food manufacturer A.
  • the product provider terminal 2 of the food manufacturer A makes a registration request for this service to the platform server 1.
  • the service provider provides a system for using this service.
  • the system provision is defined as the provision of a dedicated application for exerting each function of the functional block of FIG. 5 of the product or the like provider terminal 2, but the system provision is not particularly limited to this.
  • the system may be provided by delegating at least a part of the functional block of FIG. 5 of the platform server 1.
  • the service provider performs system development, maintenance / operation of this service, authentication / activation, API linkage / customization.
  • the food maker A (an example of the product provider T) whose system is provided in this way uses the service by using its own product provider terminal 2, and the sales channels S1 to S1 to FIG. 6 are shown. It is possible to acquire a new sales channel such as S7. In other words, the food manufacturer A can acquire new reachable customers Ub by acquiring new sales channels such as sales channels S1 to S7.
  • the sales channel S1 is a sales channel established by installing a social gift function on the company's own site of the food manufacturer A.
  • the social gift means a gift realized by the service flow of FIGS. 8 and 9.
  • FIG. 8 is a diagram showing an example of the service flow of a person who gives a gift for a social gift.
  • the person giving the gift transfers the right to receive the gift, instead of directly delivering a specific product as a gift to the person receiving the gift.
  • a gift is to indicate that a person who has the right to receive a gift has that right as the person M who receives the gift (for example, by entering the gift code described later) to receive (ownership). It is a product etc. that can have).
  • the "gift giver G" in the present embodiment is not a person who directly gives a gift product or the like to a gift recipient M, but a right to receive a gift. It is a point to be a giver.
  • the right to receive a gift is primitively generated by the service provider of this service, and in this service, the customer U, the distributor J of the product, etc. becomes the "gift giver G" and receives this gift. Transfer the rights from the service provider (whether paid or free).
  • the "gift giver G” transfers the right to receive the gift to the desired person. That is, the person who finally has the right to receive the gift becomes the person M (final customer U) who receives the gift, and can receive the desired product or the like as a gift.
  • the gift giver G transfers the right to receive the gift from the service provider of this service, and the right is transferred to the gift recipient M.
  • the service provider of this service has a predetermined code (for example, a combination of alphabets and numbers, hereinafter referred to as "gift code"). Issuance. That is, the object given from the gift giver G to the gift recipient M is this "gift code”. That is, the person M who receives the gift can receive the desired product or the like as a gift by showing this "gift code" to the service provider of this service.
  • the terminal 102 operated by the gift giver G is hereinafter referred to as a "gift hand terminal 102".
  • the giver terminal 102 since the person G who gives the gift differs depending on the sales channel, the giver terminal 102 becomes a product or the like provider terminal 2, a product or the like distributor terminal 3, or a terminal that the customer U cannot show. Or something.
  • the giver terminal 102 is a predetermined website provided for selecting a gift course from the websites managed by the platform server 1 by the operation of the gift giver G. (Hereinafter referred to as "selection site for gift givers").
  • selection site for gift givers the gifter terminal 102 displays each page of the gifter selection site, for example, a page for selecting a predetermined type from a plurality of types of gift courses set by the provider of this service.
  • the gift giver G operates the giver terminal 102 to select an arbitrary type from the displayed plurality of types of gift courses and purchase the gift course of that type.
  • the gift course is a product list composed of one or more products and the like that can be given with a predetermined budget.
  • the product list includes the products of the food manufacturer A (an example of the product provider T).
  • "purchasing a gift course” here means purchasing the right to receive a gift by selecting any item from the products included in the gift course as the right to receive a gift.
  • the service provider (platform server 1) of this service issues a gift code associated with the predetermined type of the purchased gift course. .. That is, the service provider (platform server 1) of this service is informed that the person who entered this gift code has the right to receive any product or the like listed in the predetermined type of gift course as a gift. Can be shown.
  • the platform server 1 generates a predetermined screen (hereinafter referred to as “customization screen”) customized for each gift giver G, and displays the gift code on the customization screen. Then, the platform server 1 transmits a URL (Uniform Resource Locator) for specifying the customized screen to the giver terminal 102 by e-mail or the like.
  • customization screen a predetermined screen
  • URL Uniform Resource Locator
  • the giver terminal 102 can display the customization screen by accessing the URL described in the mail or the like.
  • the person G who gives the gift using the giver terminal 102 can receive the gift code.
  • the person who gives the gift G transfers the right to receive the gift from the service provider of this service by giving this gift code to the person who receives the gift.
  • the method of delivering the above-mentioned gift code is not particularly limited, and for example, there are the following methods.
  • the person G who gives the gift who received the gift code can deliver the gift code by sending the gift code to the person M who receives the gift by e-mail or the like.
  • the person G who gives a gift can also obtain the gift code by receiving a card such as a paper medium on which the gift code is printed (hereinafter referred to as a "gift card"). If the gift giver G wishes to receive the gift card, the staff (operator) O of the provider of this service delivers the gift card to the gift giver G.
  • a gift card such as a paper medium on which the gift code is printed
  • FIG. 9 is a diagram showing an example of a service flow of a person who receives a gift in a social gift.
  • the service flow is a flow from the person receiving the gift M to inputting the gift code received from the person G giving the gift and acquiring (acquiring) the product or the like.
  • the terminal 103 operated by the person M who receives the gift is hereinafter referred to as a "receiver terminal 103".
  • the person M who receives the final gift is the final customer U, so that the recipient terminal 103 is the terminal not shown by the final customer U.
  • the recipient terminal 3 is provided to select a product as a gift from the sites managed by the service provider by the operation of the person M who receives the gift to which the gift code is given by the person who gives the gift G. Access the site (hereinafter referred to as "the site for selecting products for customers") and enter the gift code. By entering the gift code in this way, the person receiving the gift M can indicate that he / she has the right to receive the gift to the service provider of this service. Then, the recipient terminal 3 displays (presents) one or more products, etc. posted on the gift course of the type corresponding to the gift code on the predetermined page of the recipient product selection site, and displays (presents) the one or more products, etc.
  • a screen for selecting a predetermined item as a gift (hereinafter referred to as a "product selection screen") is displayed.
  • the person receiving the gift M selects a favorite product from one or more products to be selected, and inputs his / her own address, contact information, and the like.
  • the product selection of the person M who receives the gift is completed.
  • the delivery information necessary for delivering the product or the like to the gift recipient M is generated as order information, and the manufacturer (FIGS. 6 and 7) is generated via the platform server 1.
  • the information is transmitted to the product or the like provider terminal 2 of the food manufacturer A).
  • the gift (the product of the food manufacturer A, etc.) is transferred to the person M who receives the gift.
  • the social gift function is a function for executing a series of processes that can realize the service flow of FIGS. 8 and 9.
  • the sales channel S1 such a social gift function will be installed in the company's own site of the food manufacturer A. That is, as shown in FIG.
  • each page of the gifter selection site, the customization screen, and each page of the recipient product selection site are displayed by the food manufacturer A. Will be included in the company's own site.
  • the food maker A can make a new customer Ub a partner who does not know the address. That is, in the sales channel S1, a new customer Ub is a person G who gives a gift or a person M who receives a gift to a person who does not know the address.
  • the sales channel S2 is issued by the service provider of this service as a gift card (see FIG. 8) with the product of food maker A as a gift, and the gift card (card type gift) is sold at the store of company A. It is a sales channel. That is, in the sales channel S2, the person G who gives the gift is the food manufacturer A. Therefore, as shown in FIG. 7, the gift card is created by the service provider and delivered to the food manufacturer A. Food maker A will pay a fee to the service provider. As a result, as shown in FIG. 6, a new usage scene that is not the actual product (product itself) is created for the food manufacturer A, and various business models can be realized.
  • the sales channel S3 is a sales channel on which information such as products of the food maker A's products is posted on the service provider sales site. That is, the service provider of this service itself also operates a website equipped with the above-mentioned social gift function by the platform server 1. This website is a service provider sales site. That is, in the sales channel S3, the service provider becomes the product distributor J. That is, since the products of the food maker A are included in the gifts sold by the service provider, the food maker A takes in the customer of the service provider (social gift user) as its own new customer Ub. Can be done.
  • the specific processing flow of the sales channel S3 is as shown in FIG. That is, in step S11, the registration requesting unit 51 of the product or the like provider terminal 2 requests the platform server 1 to register the information about the product of the food maker A as the product or the like information (product data).
  • the registration unit 61 of the platform server 1 registers the product information of the food maker A in the product DB 71 based on the registration request from the product provider terminal 2.
  • the customer of the service provider (candidate for customer Ub) becomes the person G who gives the gift, and the gift code is given to the person M (another candidate for customer Ub) who receives the gift.
  • the person receiving the gift M operates his / her own terminal (the receiving terminal 3 in FIG.
  • step S21a the presentation request unit 62 of the platform server 1 transmits a presentation request of product information of the food maker A to a device (product distributor terminal 3) that manages the website of the service provider.
  • the presentation unit 81 of the device (product distributor terminal 3) that manages the website of the service provider receives the product information of the food maker A as a gift based on the presentation request, via the product selection site for the hand. And present it to the customer of the service provider (candidate of customer Ub).
  • step S22a the person M who receives the gift operates his / her own terminal (the receiving terminal 3 in FIG.
  • the order receiving unit 82 of the device that manages the website of the service provider accepts the order for the transfer of the product of the food maker A to the person M who receives the gift. ..
  • the order information generation unit 83 generates order information and provides it to the platform server 1.
  • the order information transmission unit 63 of the platform server 1 acquires the order information and provides it to the product or the like provider terminal 2 of the food manufacturer A. As a result, the product of the food manufacturer A is delivered to the person M who receives the gift (the product is delivered).
  • the sales channel S4 is a sales channel where information such as products of the food maker A's products is posted on the campen site of the automobile dealer or transferred as a gift card. That is, in the sales channel S4, the automobile dealer is also the distributor J of goods and the like, and the person G who gives the gift.
  • a car dealer gift giver G
  • a car dealer presents a gift card or gift code to the car purchaser (gift giver M) of the company to commemorate the conclusion of the car purchase.
  • For a car purchaser (gift recipient M) to enter the gift code (including the one attached to the gift card) and select and operate the food manufacturer A's product to commemorate the conclusion of the car purchase.
  • the product selection site for the recipient is the car dealer's campaign site. In this way, since the product of the food maker A is included in the gift as a commemoration of the conclusion of the automobile purchase, the food maker A can take in the automobile purchaser as his / her new customer Ub.
  • step S11 the registration requesting unit 51 of the product or the like provider terminal 2 requests the platform server 1 to register the information about the product of the food maker A as the product or the like information (product data).
  • the registration unit 61 of the platform server 1 registers the product information of the food maker A in the product DB 71 based on the registration request from the product provider terminal 2.
  • a car purchaser (M who receives a gift) operates his / her own terminal (the receiving terminal 3 in FIG. 9) to access the car dealer's campaign site (the receiving product selection site) and enter the gift code. ..
  • step S21b the presentation request unit 62 of the platform server 1 transmits a presentation request of product information of the food maker A to a device (product distributor terminal 3) managed by the automobile dealer.
  • the presentation unit 81 of the device managed by the car dealer (product distributor terminal 3) includes the product information of the food maker A as a gift to commemorate the contract, and the car dealer's campaign site (for the recipient). It is presented to the car purchaser (M who receives the gift and is a candidate for the customer Ub) via the product selection site).
  • step S22a the automobile purchaser (the person receiving the gift M) operates his / her own terminal (the receiving terminal 3 in FIG. 9), selects the product of the food maker A, and makes a delivery request. do.
  • the order receiving unit 82 of the device (distributor terminal 3 for goods, etc.) managed by the car dealer receives an order for the transfer of the product of the food maker A to the car purchaser (the person M who receives the gift). Accept.
  • the order information generation unit 83 generates order information and provides it to the platform server 1.
  • the order information transmission unit 63 of the platform server 1 acquires the order information and provides it to the product or the like provider terminal 2 of the food manufacturer A.
  • the product of the food manufacturer A is delivered to the automobile purchaser (the person M who receives the gift) (the product is delivered).
  • the sales channel S5 is a sales channel in which information such as products of the food maker A's products is posted on a shareholder special gift (site) of a company listed on another company or transferred as a gift card. That is, in the sales channel S5, the other listed company is also the distributor J of goods and the like, and the person G who gives the gift.
  • a company listed on another company (gift giver G) presents a gift card or gift code to its shareholders and investors (gift giver M) as a shareholder benefit.
  • the selected site is a shareholder special gift (site) for a company listed on another company. In this way, since the products of food maker A are included in the gift of shareholder benefits of other listed companies, food maker A uses the shareholders and investors of other listed companies as its new customers Ub. Can be captured.
  • step S11 the registration requesting unit 51 of the product or the like provider terminal 2 requests the platform server 1 to register the information about the product of the food maker A as the product or the like information (product data).
  • the registration unit 61 of the platform server 1 registers the product information of the food maker A in the product DB 71 based on the registration request from the product provider terminal 2.
  • Shareholders and investors operate their own terminals (Gift terminal 3 in Fig. 9) to access shareholder special gifts (product selection site for recipients) of other listed companies, and give gifts. Enter the code.
  • step S21c the presentation request unit 62 of the platform server 1 transmits a presentation request of product information of the food maker A to a device (product distributor terminal 3) managed by another listed company.
  • the presentation unit 81 of the device (product distributor terminal 3) managed by another company's listed company includes the product information of food maker A as a shareholder special gift, and is a shareholder of another listed company. It is presented to shareholders and investors (M who receives the gift and a candidate for customer Ub) through a special gift (product selection site for the recipient).
  • step S22c the shareholder or the investor (the person receiving the gift M) operates his / her own terminal (the receiving terminal 3 in FIG. 9), selects the product of the food manufacturer A, and requests the delivery. do.
  • the order reception unit 82 of the device (distributor terminal 3 for products, etc.) of another company's listed company receives an order for the transfer of the product of the food manufacturer A to the shareholders and investors (person M who receives the gift). Accept.
  • the order information generation unit 83 generates order information and provides it to the platform server 1.
  • the order information transmission unit 63 of the platform server 1 acquires the order information and provides it to the product or the like provider terminal 2 of the food manufacturer A.
  • the products of the food manufacturer A are delivered to the shareholders and investors (the person M who receives the gift) (the goods are delivered).
  • the sales channel S6 is a sales channel that can be posted on "Miyaget (registered trademark)" provided by a tourist agency in Kanagawa Prefecture or transferred as a gift card.
  • "Miyaget (registered trademark)” is a service that sells gift cards or gift codes as gifts using social gifts, rather than selling products as souvenirs directly locally.
  • a tourist agency in Kanagawa Prefecture sells the souvenir gift card or gift code to tourists and business travelers who come to Kanagawa Prefecture for the products of food maker A.
  • tourists and business travelers can also give the gift card or gift code to another person (family member or person at work), so they can also be the gift giver G, but for convenience of explanation below, for convenience of explanation below.
  • Site is a product selection site for gifts used in Miyaget (registered trademark). In this way, the products of food maker A are included in the gifts of Miyaget (registered trademark) as souvenirs in Kanagawa prefecture, so food maker A makes tourists and business travelers new. It can be imported as a customer Ub.
  • step S11 the registration requesting unit 51 of the product or the like provider terminal 2 requests the platform server 1 to register the information about the product of the food maker A as the product or the like information (product data).
  • the registration unit 61 of the platform server 1 registers the product information of the food maker A in the product DB 71 based on the registration request from the product provider terminal 2.
  • Tourists and business travelers operate their own terminals (the recipient terminal 3 in Fig. 9) to access the souvenir (registered trademark) product selection site for recipients, and receive a gift code. Enter.
  • step S21d the presentation request unit 62 of the platform server 1 transmits a presentation request of product information of food maker A to a device (product distributor terminal 3) managed by a tourist agency in Kanagawa prefecture.
  • the presentation unit 81 of the device (product distributor terminal 3) managed by the tourist organization of Kanagawa Prefecture includes the product information of food maker A in the gift as a souvenir of Kanagawa Prefecture. It is presented to tourists and business travelers (M who receive gifts and Ub) through the product selection site for souvenirs by Miyaget (registered trademark).
  • the tourist or the business traveler operates his / her own terminal (the recipient terminal 3 in FIG.
  • the order reception unit 82 of the equipment of the tourist institution in Kanagawa Prefecture transfers the product of the food maker A to tourists and business travelers (person M who receives the gift). Accept orders for.
  • the order information generation unit 83 generates order information and provides it to the platform server 1.
  • the order information transmission unit 63 of the platform server 1 acquires the order information and provides it to the product or the like provider terminal 2 of the food manufacturer A.
  • the products of the food manufacturer A are delivered to tourists and business travelers (M who receive the gift) as souvenirs of Kanagawa prefecture (the products are delivered).
  • the sales channel S7 is a sales channel to be posted on the welfare cafeteria plan point exchange site.
  • the welfare cafeteria plan is a service provided by a service provider as a plan for the welfare of a predetermined company. Employees of a designated company can collect predetermined points through activities within the designated company. These predetermined points can be used for exchanging products, etc., and the site for this is the welfare cafeteria plan point exchange site.
  • the exchange target for points may be a single product or the like, but here, for convenience of explanation, it is assumed that the gift is a gift using a social gift. In this case, the welfare cafeteria plan point exchange site functions as a product selection site for the recipient.
  • the predetermined company is also a distributor J of goods and the like, and a person G who gives a gift.
  • the designated company (gift giver G) transfers the gift card or gift code to the employee of the food maker A as a target of points. Since the employee can also give the gift card or gift code to another person (a family member or another person at work), he / she can also be a gift giver G, but for the convenience of the following explanation, a gift I will explain it as the person M who receives.
  • M who receives a gift For an employee of a predetermined company (M who receives a gift) to enter the gift code (including the one attached to the gift card) and select and operate the food manufacturer A's product as a point exchange target.
  • the site is a welfare cafeteria plan point exchange site.
  • the food maker A uses the employees of the designated company as its own new customer Ub. Can be captured.
  • the specific processing flow of the sales channel S7 is as shown in FIG. That is, in step S11, the registration requesting unit 51 of the product or the like provider terminal 2 requests the platform server 1 to register the information about the product of the food maker A as the product or the like information (product data).
  • the registration unit 61 of the platform server 1 registers the product information of the food maker A in the product DB 71 based on the registration request from the product provider terminal 2.
  • An employee of a predetermined company (M, who receives a gift) operates his / her own terminal (the receiving terminal 3 in FIG. 9) to access the welfare cafeteria plan point exchange site (the receiving product selection site) and give a gift. Enter the code.
  • the presentation request unit 62 of the platform server 1 transmits a presentation request of product information of food maker A to a device (product distributor terminal 3) managed by a predetermined company.
  • the presentation unit 81 of the device (product distributor terminal 3) managed by the predetermined company includes the product information of the food manufacturer A in the gift as a point exchange target, and the welfare cafeteria plan points. It is presented to the employee (the person M who receives the gift and the customer Ub) via the exchange site (the product selection site for the recipient).
  • the employee the person receiving the gift M
  • the order receiving unit 82 of the device (distributor terminal 3 for goods, etc.) managed by the predetermined company transfers the product of the food maker A to the employee (M who receives the gift) of the predetermined company. Accept orders.
  • the order information generation unit 83 generates order information and provides it to the platform server 1.
  • the order information transmission unit 63 of the platform server 1 acquires the order information and provides it to the product or the like provider terminal 2 of the food manufacturer A.
  • the product of the food maker A is delivered to the employee of the predetermined company (the person M who receives the gift) as a point exchange target (the product is delivered).
  • the new sales channels S1 to S7 that can be established by applying the service of FIG. 2 have been described with reference to FIGS. 6 to 9 as appropriate.
  • the application destination of this service and the new sales channels that can be established by the application are not particularly limited to the above examples, and various forms exist. Therefore, with reference to FIGS. 10 to 20, specific examples of application destinations of this service and new sales channels that can be established by the application will be described below.
  • FIG. 10 is a diagram showing an outline of the application destination of this service and the first specific example of a new sales channel that can be established by the application.
  • FIG. 10 shows an example of applying this service in cooperation with the media.
  • the products and the like provided by the product and the like provider T are introduced by media (television broadcasting station) programs such as mail-order programs and variety shows.
  • the product or the like provider T is assumed to be, for example, a manufacturer, a production area, a restaurant, a service provider, or the like. That is, when the product provider T is interviewed, the product or the like provided by the product or the like provider is introduced by a program aired by the media, or is introduced by a general paper or a program book about the media. Or, it will be introduced on a special site.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a site that sells products introduced in the media (hereinafter referred to as "dedicated sales site").
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by the media, may be managed by the service provider of this service, or may be managed by another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • QR code QR sticker
  • Products sold by the dedicated sales site are purchased not only by the viewers of the programs aired by the media, but also by non-viewers. Will be done. That is, the viewer or the non-viewer becomes the customer U.
  • the dedicated sales site has a social gift function
  • gift codes and gift cards for products and the like may be given as gifts by viewers and non-viewers to others.
  • the recipient of the gift that is, the person M who receives the gift
  • the customer U is also the customer U.
  • the manager of the dedicated sales site is the distributor J of products, etc., and also the person G who gives a gift when the dedicated sales site has a social gift function. ..
  • Those who purchase products (or gift cards or gift codes) through this dedicated sales site, that is, viewers, non-viewers, and gift recipients (gift recipients M) are all customers Ub.
  • the customer Ub can easily purchase the products introduced by the media program from the dedicated sales site by operating his / her own terminal (smartphone).
  • the product or the like of the product or the like provider T can incorporate the viewer, the non-viewer, and the gift recipient (the person M who receives the gift) as a new customer Ub.
  • the sales channels of the products and the like introduced by the media programs are not limited to the dedicated sales sites, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by the media in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • FIG. 11 is a diagram showing an outline of the application destination of this service and the second specific example of a new sales channel that can be established by the application.
  • FIG. 11 shows an example of applying this service in cooperation with transportation infrastructure and accommodation facilities.
  • the products provided by the product provider T shall be introduced in the transportation infrastructure and accommodation facilities (railway, aviation, bus, taxi, etc.).
  • the product provider T is assumed to be, for example, a manufacturer, a production area, or the like. That is, the products and the like provided by the product and the like provider are introduced by the transportation infrastructure and the accommodation facility by the regional cooperation of the product and the like provider T.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by the transportation infrastructure or the accommodation facility, may be managed by the service provider of this service, or may be managed by another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • QR code QR sticker
  • the traveler or the migrant becomes the customer U.
  • gift codes and gift cards for products may be given as gifts (souvenirs) by travelers and travelers to others.
  • the recipient of the gift that is, the person M who receives the gift
  • the customer U is also the customer U.
  • the manager of the dedicated sales site is the distributor J of products, etc., and also the person G who gives a gift when the dedicated sales site has a social gift function. ..
  • Those who purchase goods (or gift cards or gift codes) through this dedicated sales site, that is, travelers, travelers, and gift recipients (gift recipients M) are all customers Ub.
  • the customer Ub can easily purchase the products introduced by the media program from the dedicated sales site by operating his / her own terminal (smartphone).
  • the product or the like of the product or the like provider T can incorporate the traveler, the traveler, and the gift recipient (the person M who receives the gift) as a new customer Ub.
  • sales channels of products and the like in cooperation with transportation infrastructure and accommodation facilities are not limited to dedicated sales sites, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by the media in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • FIG. 12 is a diagram showing an outline of the application destination of this service and a third specific example of a new sales channel that can be established by the application.
  • FIG. 12 shows an example of applying this service in cooperation with sports.
  • the products, etc. provided by the product, etc. provider T shall be introduced by the sports team.
  • the product provider T is assumed to be, for example, a manufacturer, a production area, or the like. That is, the product or the like provided by the product or the like provider is introduced by the sports team when the product or the like provider T cooperates with the sponsor or the region.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by the sports team, may be managed by the service provider of this service, or may be managed by another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • Products sold by the dedicated sales site (or gift codes and gift cards for obtaining them) are purchased by fans of the sports team when watching a game or visiting a stadium.
  • the fan becomes the customer U.
  • the dedicated sales site has a social gift function
  • gift codes and gift cards such as products may be given as gifts by fans to others.
  • the recipient of the gift that is, the person M who receives the gift
  • the recipient of the gift is also the customer U.
  • the manager of the dedicated sales site is the distributor J of products, etc., and also the person G who gives a gift when the dedicated sales site has a social gift function. ..
  • Those who purchase goods (or gift cards or gift codes) through this dedicated sales site, that is, travelers, travelers, and gift recipients (gift recipients M) are all customers Ub.
  • the customer Ub can easily purchase the products introduced by the sports team from the dedicated sales site by operating his / her own terminal (smartphone).
  • the product or the like of the product or the like provider T can take in the fan or the gift recipient (the person M who receives the gift) as a new customer Ub.
  • the sales channels of products and the like in cooperation with the sports team are not limited to the dedicated sales site, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by the media in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts. In addition to receiving products, this makes it possible to provide information on sports teams and the like, and to promote incentives for other information sites and the like.
  • FIG. 13 is a diagram showing an outline of the application destination of this service and a fourth specific example of a new sales channel that can be established by the application.
  • FIG. 13 shows an example of applying this service in cooperation with entertainment (for example, an idol photo session) and a local organization.
  • the products, etc. provided by the product, etc. provider T shall be introduced in entertainment (for example, idol photo session) and local organizations.
  • the product or the like provider T is assumed to be, for example, a manufacturer, a production area, or the like. That is, for example, when the product or the like provider T cooperates with the entertainment, the products or the like provided by the product or the like provider are introduced by the entertainment (for example, an idol photo session) or a local organization.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like. Further, the dedicated sales site may be managed by entertainment (for example, an idol's office), may be managed by the service provider of this service, or may be managed by another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code. Products sold by the dedicated sales site (or gift codes and gift cards for acquiring them) are purchased by fans of the idol, for example, at an idol photo session.
  • QR code QR sticker
  • the fan becomes the customer U.
  • the dedicated sales site has a social gift function
  • gift codes and gift cards such as products may be given as gifts by fans to others.
  • the recipient of the gift that is, the person M who receives the gift
  • the recipient of the gift is also the customer U.
  • the sales of the dedicated sales site will be contracted in the form of revenue sharing with entertainment (idol group and its office) and local groups (concert venue and ship).
  • the QR code QR sticker
  • the QR code is attached to, for example, an instant photograph in the shooting of an idol and is provided to a fan or the like.
  • fans can purchase gift codes such as products and gift cards. That is, a part of the reward for such purchase is paid to entertainment (idol group and its office) and local groups (concert venue and ship).
  • It also includes, for example, a link from the QR code to the entertainment fan club site (eg, a website operated by an idol fan club).
  • the sales channels of products and the like in collaboration with entertainment and local organizations are not limited to the dedicated sales sites, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above.
  • This makes it possible to transfer products introduced by entertainment and local organizations in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • this makes it possible to provide information on fan clubs and the like, and to promote incentives for other information sites and the like.
  • FIG. 14 is a diagram showing an outline of the application destination of this service and the fifth specific example of a new sales channel that can be established by the application.
  • FIG. 14 shows an example of applying this service in cooperation with a store solution (POSA card).
  • POSA card store solution
  • the product or the like provided by the product or the like provider T shall be introduced in a store solution (for example, a POSA card sold at a convenience store or the like).
  • the product provider T is assumed to be, for example, a manufacturer, a production area, or the like. That is, for example, when the product provider T cooperates with a store (for example, a convenience store), the product or the like provided by the product or the like provider is introduced by a store solution (for example, a POSA card sold at a convenience store or the like). Will be done.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by the store (for example, the franchising mother in the case of a convenience store), may be managed by the service provider of this service, or may be managed by another person. May be good. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • QR code QR sticker
  • Products and the like sold by the dedicated sales site are purchased, for example, by users of the store (for example, neighbors of a convenience store, which is a store). That is, the user (purchaser) of the store becomes the customer U.
  • the dedicated sales site has a social gift function
  • a gift code or gift card for a product or the like may be given as a gift by the purchaser to another person.
  • the recipient of the gift that is, the person M who receives the gift
  • the customer U is also the customer U.
  • the manager of the dedicated sales site is the distributor J of products, etc., and also the person G who gives a gift when the dedicated sales site has a social gift function. ..
  • Those who purchase products (or gift cards or gift codes) through this dedicated sales site, that is, purchasers and gift recipients (gift recipients M) are all customers Ub. That is, in this new sales channel, the customer Ub can easily purchase the product or the like confirmed by the POSA card at the store from the dedicated sales site by operating his / her own terminal (smartphone).
  • the product or the like of the product or the like provider T can incorporate the purchaser or the gift recipient (the person M who receives the gift) as a new customer Ub.
  • the sales of the dedicated sales site conclude a revenue sharing contract as in the case of the above-mentioned entertainment (idol group and its office) and local groups (concert venue and ship).
  • a part of the reward for such a purchase is paid to the store (for example, a convenience store).
  • rewards are distributed to each person in the form of revenue sharing, so it is possible to further establish sales channels by jointly distributing gift codes and gift cards for products and the like.
  • the sales channels of products and the like by the store solution are not limited to the dedicated sales site, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by stores in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • FIG. 15 is a diagram showing an outline of the application destination of this service and the sixth specific example of a new sales channel that can be established by the application.
  • FIG. 15 shows an example of applying this service in cooperation with a store solution (pre-payment receipt).
  • the products, etc. provided by the product, etc. provider T shall be introduced in the store solution (delivery by advance payment).
  • the product provider T is assumed to be, for example, a manufacturer, a production factory, or the like. That is, for example, when the product or the like provider T cooperates with a store (for example, a convenience store), the product or the like provided by the product or the like provider is delivered via the store solution (for example, a convenience store or the like).
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by the store (for example, the franchising mother in the case of a convenience store), may be managed by the service provider of this service, or may be managed by another person. May be good. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • QR code QR sticker
  • Products and the like sold by the dedicated sales site are purchased by, for example, a person who browses the dedicated site. That is, the user (purchaser) of the dedicated site becomes the customer U.
  • a gift code or gift card for a product or the like may be given as a gift by the purchaser to another person.
  • the recipient of the gift (that is, the person M who receives the gift) is also the customer U.
  • the customer U can receive the product at the store. That is, the customer U inputs the information of the store that he / she wants to receive into the dedicated sales site by using the gift code of the product or the like or the gift card. As a result, the product or the like is delivered to the store, and the customer U can receive the product. In this way, it becomes possible to establish a new sales channel through a dedicated sales site. That is, in this new sales channel, as described above, the manager of the dedicated sales site is the distributor J of products, etc., and also the person G who gives a gift when the dedicated sales site has a social gift function. ..
  • Those who purchase products (or gift cards or gift codes) through this dedicated sales site that is, purchasers and gift recipients (gift recipients M) are all customers Ub. That is, in this new sales channel, the customer Ub can easily receive the product or the like presented on the dedicated sales site at the store by operating his / her own terminal (smartphone). That is, this makes it possible to avoid congestion in the store and speed up the delivery of the product to the customer U who has completed the pre-purchase. Furthermore, for stores, it is possible to collect customer information while avoiding the risk of excess inventory and unsold goods, and that information can be used for marketing. In this way, the product or the like of the product or the like provider T can incorporate the purchaser or the gift recipient (the person M who receives the gift) as a new customer Ub.
  • the sales of the dedicated sales site conclude a revenue sharing contract as in the case of the above-mentioned entertainment (idol group and its office) and local groups (concert venue and ship).
  • a part of the reward for such a purchase is paid to the store (for example, a convenience store).
  • rewards are distributed to each person in the form of revenue sharing, so it is possible to further establish sales channels by jointly distributing gift codes and gift cards for products and the like.
  • sales channels of products and the like in collaboration with entertainment and local organizations are not limited to the dedicated sales sites, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by stores in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • FIG. 16 is a diagram showing an outline of the application destination of this service and the seventh specific example of a new sales channel that can be established by the application.
  • FIG. 16 shows an example of applying this service in cooperation with a DX solution.
  • the product or the like provided by the product or the like provider T is introduced in the DX solution (for example, the EC site of the manufacturer of a certain product).
  • the product or the like provider T is assumed to be, for example, a manufacturer, a store, or the like. That is, for example, when the product or the like provider T cooperates with the DX solution, the product or the like provided by the product or the like provider is introduced by the DX solution (for example, the EC site of the manufacturer).
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like. Further, the dedicated sales site may be managed by the manufacturer (EC site operator), may be managed by the service provider of this service, or may be managed by another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code. Products and the like sold by the dedicated sales site (or gift codes and gift cards for acquiring them) are purchased by DX solutions (for example, the manufacturer's EC site).
  • DX solutions for example, the manufacturer's EC site.
  • the user (purchaser) of the store becomes the customer U.
  • a gift code or gift card for a product or the like may be given as a gift by the purchaser to another person.
  • the recipient of the gift that is, the person M who receives the gift
  • the customer U is also the customer U.
  • the product or the like of the product or the like provider T can incorporate the purchaser or the gift recipient (the person M who receives the gift) as a new customer Ub.
  • the operator of the DX solution EC site
  • the operator of the DX solution normally sells products as they are, but it is possible to sell products in the form of gift codes or gift cards via the dedicated sales site of this service. Will be.
  • the sales channels of products and the like by the DX solution are not limited to the dedicated sales site, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by stores in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • FIG. 17 is a diagram showing an outline of the application destination of this service and the eighth specific example of a new sales channel that can be established by the application.
  • FIG. 17 shows an example of applying this service in cooperation with the company intranet.
  • the products, etc. provided by the product, etc. provider T shall be introduced on the company's intranet (for example, a welfare service site on the intranet of a certain corporation).
  • the product provider T is assumed to be, for example, a manufacturer, a production area, or the like. That is, for example, by forming a tie-up with a certain corporation, the product or the like provider T introduces the product or the like provided by the product or the like provider through the welfare service site on the intranet.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by the corporation that provides the welfare program, may be managed by the service provider of this service, or may be managed by another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • QR code QR sticker
  • an employee of a corporation or the like who uses a welfare service site on an intranet becomes a customer U.
  • a gift code or gift card for a product or the like may be given as a gift by the purchaser to another person.
  • the recipient of the gift that is, the person M who receives the gift
  • the customer U is also the customer U.
  • the product or the like of the product or the like provider T can incorporate the purchaser or the gift recipient (the person M who receives the gift) as a new customer Ub.
  • the operator of the welfare service site on the intranet can provide the products registered on the dedicated sales site of this service in the form of gift codes or gift cards for the products as part of the welfare program.
  • the sales channels of products and the like through the company's intranet are not limited to the dedicated sales site, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by stores in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • FIG. 18 is a diagram showing an outline of the application destination of this service and the ninth specific example of a new sales channel that can be established by the application.
  • FIG. 18 shows an example of applying this service in cooperation with inbound demand.
  • the products, etc. provided by the product, etc. provider T shall be introduced by the inbound purchaser.
  • the product provider T is assumed to be, for example, a manufacturer, a production area, or the like. That is, for example, by forming an alliance with the product or the like provider T and the airport, station, or hotel, the product or the like provided by the product or the like provider is delivered via the airport, station, or hotel.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by the airport / station / hotel, may be managed by the service provider of this service, or may be managed by another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • QR code QR sticker
  • the user (purchaser) of the dedicated site becomes the customer U.
  • a gift code or gift card for a product or the like may be given as a gift by the purchaser to another person.
  • the recipient of the gift that is, the person M who receives the gift
  • the customer U is also the customer U.
  • the customer U can receive the product at the airport, the station, or the hotel. That is, the customer U inputs the information of the airport, station, hotel, etc. that he / she wants to receive in the dedicated sales site by using the gift code of the product or the like or the gift card. As a result, the goods and the like are delivered to the airport, the station, and the hotel, and the customer U can receive the goods. In this way, it becomes possible to establish a new sales channel through a dedicated sales site. That is, in this new sales channel, as described above, the manager of the dedicated sales site is the distributor J of products, etc., and also the person G who gives a gift when the dedicated sales site has a social gift function.
  • Those who purchase products (or gift cards or gift codes) through this dedicated sales site, that is, purchasers and gift recipients (gift recipients M) are all customers Ub. That is, in this new sales channel, the customer Ub can easily receive the products and the like presented on the dedicated sales site at the airport, the station, and the hotel by operating his / her own terminal (smartphone). That is, the purchaser purchases products, etc. via the platform server 1 using the quarantine filter (filter for whether or not the product can be brought into his / her own country as a result of quarantine) or his / her native language for the country in which he / she returns. Can be done. In addition, there is no need to carry products to airports, train stations, and hotels. In this way, the product or the like of the product or the like provider T can incorporate the purchaser or the gift recipient (the person M who receives the gift) as a new customer Ub.
  • the quarantine filter filter for whether or not the product can be brought into his / her own country as a result of quarantine
  • sales channels of products and the like in collaboration with entertainment and local organizations are not limited to the dedicated sales sites, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by stores in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • FIG. 19 is a diagram showing an outline of an application destination of this service and a tenth specific example of a new sales channel that can be established by the application.
  • FIG. 19 shows an example of globally expanding and applying this service.
  • the products, etc. provided by the product, etc. provider T shall be globally expanded and introduced.
  • the product provider T is assumed to be, for example, a manufacturer, a production area, or the like. That is, for example, by forming a tie-up between the product provider T and the warehouse of the shipping source country (Japanese warehouse in FIG. 19) or the shipping destination country (overseas warehouse in FIG. 19), the product is provided by the product provider. Goods, etc. are delivered via Japanese warehouses and overseas warehouses.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by the airport / station / hotel, may be managed by the service provider of this service, or may be managed by another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • QR code QR sticker
  • the user (purchaser) of the dedicated site becomes the customer U.
  • a gift code or gift card for a product or the like may be given as a gift by the purchaser to another person.
  • the recipient of the gift that is, the person M who receives the gift
  • the customer U is also the customer U.
  • the customer U is not in the country of the product or the like provider T, that is, the country of the shipping source, but the customer U himself resides. You will be able to receive the goods in your country. That is, the customer U inputs the home information or the like that he / she wants to receive on the dedicated sales site by using the gift code of the product or the like or the gift card. As a result, the product or the like is delivered to the customer U's home via the Japanese warehouse or the overseas warehouse, and the customer U can receive the product. In this way, it becomes possible to establish a new sales channel through a dedicated sales site.
  • the manager of the dedicated sales site is the distributor J of products, etc., and also the person G who gives a gift when the dedicated sales site has a social gift function. ..
  • Those who purchase products (or gift cards or gift codes) through this dedicated sales site, that is, purchasers and gift recipients (gift recipients M) are all customers Ub. That is, in this new sales channel, the customer Ub can easily receive the products and the like presented on the dedicated sales site at the airport, the station, and the hotel by operating his / her own terminal (smartphone). That is, the purchaser purchases products, etc.
  • the platform server 1 using a quarantine filter for the country in which he / she resides (a filter as to whether or not the product can be brought into his / her own country as a result of quarantine) or his / her native language. Can be done.
  • the product or the like of the product or the like provider T can incorporate the purchaser or the gift recipient (the person M who receives the gift) as a new customer Ub.
  • sales channels of products and the like in collaboration with entertainment and local organizations are not limited to the dedicated sales sites, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by stores in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • FIG. 20 is a diagram showing an outline of the application destination of this service and the eleventh specific example of a new sales channel that can be established by the application.
  • FIG. 20 shows an example of globally expanding and applying this service.
  • the products, etc. provided by the product, etc. provider T shall be globally expanded and introduced.
  • the product provider T is assumed to be, for example, a manufacturer, a production area, or the like. That is, for example, by forming a tie-up with a product or the like provider T and another service, the product or the like provided by the product or the like provider is delivered via the other service.
  • the product or the like provider T registers the product or the like information of the product or the like in the platform server 1.
  • the platform server 1 presents product information on a dedicated sales site for registered products.
  • the dedicated sales site may be a site that sells a gift code or a gift card with a product or the like as a gift using a social gift, or an EC site that directly sells the product or the like.
  • the dedicated sales site may be managed by another-service operator, the service provider of this service, or another person. That is, the administrator of the dedicated sales site becomes the distributor J of products and the like. Access to this dedicated sales site is made possible by, for example, issuing a QR code (QR sticker) in which the URL of the dedicated sales site is embedded and reading the QR code.
  • Products and the like sold by the dedicated sales site are purchased by, for example, a person who browses the dedicated site. That is, the user (purchaser) of the dedicated site becomes the customer U.
  • a gift code or gift card for a product or the like may be given as a gift by the purchaser to another person.
  • the recipient of the gift that is, the person M who receives the gift
  • the customer U is also the customer U.
  • the customer U can purchase the gift code or gift card of the product or the like of this service on another service. Become. In this way, it becomes possible to establish a new sales channel through a dedicated sales site. That is, in this new sales channel, as described above, the manager of the dedicated sales site is the distributor J of products, etc., and also the person G who gives a gift when the dedicated sales site has a social gift function. .. Those who purchase products (or gift cards or gift codes) through this dedicated sales site, that is, purchasers and gift recipients (gift recipients M) are all customers Ub.
  • the customer Ub can easily receive the products and the like presented on the dedicated sales site at home by operating his / her own terminal (smartphone).
  • the product or the like of the product or the like provider T can incorporate the purchaser or the gift recipient (the person M who receives the gift) as a new customer Ub.
  • sales channels of products and the like in collaboration with entertainment and local organizations are not limited to the dedicated sales sites, and it is naturally possible to arbitrarily adopt the sales channels S1 to S7 of FIGS. 6 and 7 described above. This makes it possible to transfer products introduced by stores in various forms such as corporate novelty, shareholder benefits, point exchanges, and welfare gifts.
  • the product provider terminal 2 and the product distributor terminal 3 are each activated by activating the dedicated application installed on each of the product provider terminal 2 and the product distributor terminal 3. You can use this service at.
  • the present invention is not limited to this, and the service may be made available by accessing a predetermined website and performing a predetermined login operation without installing a dedicated application.
  • the IoT technology may be applied to a product adopted as a gift.
  • a product adopted as a gift for example, when the gift received by the gift recipient B is a refrigerator (not shown), a sensor or the like for discriminating food or the like stored in the refrigerator may be mounted. Then, for example, when the milk stored in the refrigerator is exhausted, that fact may be communicated to the gift giver (for example, user M) so that the next gift can be selected. ..
  • the products listed in the gift product list may include the right to receive services.
  • the products listed in the gift product list may include the right to receive services.
  • restaurant meal tickets, travel tickets, and concert tickets are all examples of products that can be included in the gift product list. That is, the "item" in the present invention is used as a concept including both a tangible product and an intangible product such as the right to receive services.
  • the hardware configuration of the platform server 1 shown in FIG. 5 is merely an example for achieving the object of the present invention, and is not particularly limited.
  • the functional block diagram shown in FIG. 6 is merely an example and is not particularly limited. That is, it suffices if the information processing system is provided with a function capable of executing the above-mentioned series of processes as a whole, and what kind of functional block is used to realize this function is not particularly limited to the example of FIG. ..
  • one functional block is not limited to FIG. 6, and may be arbitrary. Further, one functional block may be configured by a single piece of hardware, a single piece of software, or a combination thereof.
  • the programs constituting the software are installed in a computer or the like from a network or a recording medium.
  • the computer may be a computer embedded in dedicated hardware. Further, the computer may be a computer capable of executing various functions by installing various programs, for example, a general-purpose smartphone or a personal computer in addition to a platform server.
  • the recording medium containing such a program is not only composed of removable media, which is distributed separately from the main body of the device to provide the program to each user, but also is preliminarily incorporated in the main body of the device to each user. It is composed of the provided recording media and the like.
  • the steps for describing a program to be recorded on a recording medium are not only processed in chronological order but also in parallel or individually, even if they are not necessarily processed in chronological order. It also includes the processing to be executed.
  • the term of the system means an overall device composed of a plurality of devices, a plurality of means, and the like.
  • the information processing system to which the present invention is applied suffices to have the following configuration, and various embodiments can be taken. That is, the information processing system to which the present invention is applied (for example, the information processing system of FIG. 3) is A first information processing device (for example, the product or the like provider terminal 2 in FIG. 3) managed by the product or the like provider who provides the goods or the like with the goods or services as the goods or the like. A second information processing device managed by a product or the like distributor that distributes the product (for example, the product or the like distributor terminal 3 in FIG. 3) and A third information processing device (for example, the platform server 1 in FIG. 3) that communicates with the first information processing device and the second information processing device, respectively.
  • a first information processing device for example, the product or the like provider terminal 2 in FIG. 3
  • a second information processing device managed by a product or the like distributor that distributes the product
  • a third information processing device for example, the platform server 1 in FIG. 3) that communicates with the first information processing device and the second information processing device
  • the first information processing device is Registration request means (for example, registration request unit 51 in FIG. 5) for requesting registration to the third information processing apparatus using information about the product or the like as product information.
  • the order information acquisition means for acquiring the order information (for example, order information acquisition in FIG. 5).
  • a product or the like providing means for example, a product or the like providing control unit 53 in FIG. 5) that controls the provision of the product or the like to a customer based on the order information.
  • a presentation means for example, FIG.
  • a presentation request means for example, a presentation request unit 62 in FIG. 5) for making a presentation request for information such as products to the second information processing apparatus
  • An order information transmission means for example, an order information transmission unit 63 in FIG. 5) that acquires the order information of the product or the like information from the second information processing apparatus and provides the order information to the first information processing apparatus. It is enough to prepare. As a result, it is possible to expand the sales channels of the products and the like provided by the product and the like providers, and as a result, acquire a new customer base of the products and the like.
  • the second information processing device or the third information processing device is Issuing means for issuing the right information (for example, the presentation of FIG. 5) using information indicating that the first person who gives the product or the like as a gift has the right to receive the product or the like as the gift as the right information.
  • Request section 62 and Further prepare
  • the second information processing device is A right information receiving means that accepts input of the right information by operating the fourth information processing apparatus operated by the second person to whom the right information is provided by the first person. Equipped with In the second information processing device
  • the presenting means presents the information such as the product
  • the presenting means presents the information such as the product.
  • the order information generation means generates the order information with the second person as the customer. And can be provided to the third information processing apparatus.
  • the third information processing device is Further provided with a product provider management means that manages information about each of the product providers as product provider information for each of the n persons.
  • the registration means registers the product and the like information for each of the n people, and registers the product and the like information for each n people.
  • the presentation requesting means can make the presentation request of one or more designated product or the like information among the n product or the like providers to the second information processing apparatus.
  • the third information processing device is Further equipped with a product provider management means that manages information about each of the product distributors as product distributor information for each m person.
  • the presentation requesting means can request the presentation of the product or the like information to one or more designated second information processing devices among the m-person product or the like distributors.

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