WO2021106034A1 - サーバ装置及び電子商取引方法 - Google Patents

サーバ装置及び電子商取引方法 Download PDF

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Publication number
WO2021106034A1
WO2021106034A1 PCT/JP2019/045938 JP2019045938W WO2021106034A1 WO 2021106034 A1 WO2021106034 A1 WO 2021106034A1 JP 2019045938 W JP2019045938 W JP 2019045938W WO 2021106034 A1 WO2021106034 A1 WO 2021106034A1
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WO
WIPO (PCT)
Prior art keywords
product
comment
input
user
server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2019/045938
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English (en)
French (fr)
Japanese (ja)
Inventor
裕史 小野
希 鄭
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
17Live Japan Inc
Original Assignee
17Media Japan Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 17Media Japan Corp filed Critical 17Media Japan Corp
Priority to PCT/JP2019/045938 priority Critical patent/WO2021106034A1/ja
Priority to JP2021560769A priority patent/JP7191349B2/ja
Priority to US17/779,082 priority patent/US20220414749A1/en
Publication of WO2021106034A1 publication Critical patent/WO2021106034A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Managing shopping lists, e.g. compiling or processing purchase lists
    • G06Q30/0635—Managing shopping lists, e.g. compiling or processing purchase lists replenishment orders; recurring orders
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Electronic shopping [e-shopping] utilising user interfaces specially adapted for shopping

Definitions

  • the present invention relates to a technique for selling a product using a moving image online.
  • Patent Document 1 discloses a system that processes the purchase of a product when a specific keyword is posted as a comment in SNS (Social Networking Service).
  • Patent Document 2 discloses a system in which a user sends an invitation including product information to a plurality of other users, and the terminal receiving the invitation purchases the product.
  • Patent Documents 1 and 2 introduce products using still images and simple messages, and there is a problem that the information transmitted from the seller to the buyer is limited.
  • the present invention provides a technique for selling a product using a moving image online.
  • One aspect of the present invention is a live video about a product distributed from a first user to a plurality of users via a UI object displayed by the plurality of users together with the live video on their own terminals.
  • a monitoring means for monitoring an input an extraction means for extracting a specific input related to an order for the product from the input, a processing means for accepting an order for the product when the specific input is extracted, and the above.
  • an output that outputs data for displaying information regarding the ordering of the product on a terminal used by a second user who is the user who made the specific input among the plurality of users.
  • a server device having means and means.
  • the UI object includes an object for accepting input of a comment for the live video, the monitoring means monitors the comment, and the extraction means uses a first keyword indicating that the product is ordered from the comment.
  • the data may be extracted and the output means may output the data when the first keyword is extracted.
  • the extraction means corresponds to the first keyword from the comment input by the second user, extracts the second keyword indicating the cancellation of the order of the product, and the second keyword is derived from the comment input by the second user. When extracted, it may have a canceling means for canceling the order of the product.
  • the extraction means may extract a character string indicating a combination of the identifier of the product and the ordered quantity as the first keyword.
  • the extraction means may extract an input for specifying at least one of the identifier, attribute, and order quantity of the product as the specific input.
  • the output means may output, as the data, data for displaying a comment indicating that the order for the product has been accepted on the terminal.
  • the output means may output, as the data, data for displaying a link to a site for settlement of the purchase cost of the product on the terminal.
  • the output means may output, as the data, data for displaying a comment corresponding to the specific input superimposed on the live moving image.
  • the UI object indicating the input of the second user is said to have a different appearance from the UI object indicating the input of the third user different from the second user.
  • Data to be displayed on the terminal may be output.
  • the output means makes the UI object from which the specific input by the second user is extracted from the UI objects corresponding to the live video in the terminal different in appearance from the UI object from which the specific input is not extracted. Data for displaying on the terminal may be output.
  • the output means may output the data when the processing means receives an order for the product.
  • the extraction means has a specific means for specifying a product for sale in the live video, and when the product for sale is specified in the live video by the specific means, the extraction means inputs an input indicating an order quantity to the specific. It may be extracted as input.
  • the processing means may perform a process of settling the purchase cost of the product.
  • Another aspect of the present invention is to perform a live video about a product distributed from a first user to a plurality of users via a UI object displayed by the plurality of users together with the live video on their own terminals.
  • a step of monitoring the input a step of extracting a specific input related to the ordering of the product from the input, a step of performing a process of accepting the order of the product when the specific input is extracted, and the specific
  • a product can be sold online using a moving image.
  • the figure which exemplifies the viewing screen in which the comment including a keyword is posted.
  • a flowchart illustrating processing related to ordering a product The figure which illustrates the ordering database.
  • FIG. 1 is a diagram showing an outline of a live commerce system 1 according to an embodiment.
  • the live commerce system 1 includes a server 10, a server 20, a distribution user terminal 30, and a viewing user terminal 40.
  • the server 10 is a server for providing a live streaming distribution service of moving images.
  • Live streaming distribution refers to the shooting and distribution of moving images in real time (or almost at the same time), and is the so-called live distribution of moving images.
  • a video delivered by live streaming is referred to as a "live video”
  • a user who delivers the live video is referred to as a "sender" (or distributor).
  • the server 20 is a server for providing a service (hereinafter referred to as "live commerce service") for selling products via live streaming distribution of moving images.
  • the distribution user terminal 30 is a user terminal used by a distributor who performs live distribution of moving images.
  • the viewing user terminal 40 is a user terminal used by a viewer who receives live distribution of a moving image.
  • the live video is distributed via SNS (Social Networking Service) 91.
  • SNS91 is Facebook®, Instagram®, or twitter®. Since the SNS 91 provides communication between users although it is via the server 10 or the like, the arrow connecting the distribution user terminal 30 and the viewing user terminal 40 represents the SNS 91 in the figure.
  • the server 10 is a server for providing the SNS 91.
  • the server 10 and the server 20 may be operated by different operators.
  • a user who accesses the SNS 91 to watch a live video (that is, a “viewer” or a “receiver”) uses the viewing application 92.
  • the viewing application 92 is an application program (for example, a client program dedicated to the SNS 91 or a general-purpose browser program) for accessing the SNS 91 on the viewing user terminal 40.
  • the viewing application 92 displays a UI (User Interface) object together with the live video on the viewing user terminal 40.
  • the UI object is an image object that is displayed on the UI screen and accepts user operation input.
  • the image object is a comment input field, a like button, and a share button on Facebook®.
  • a user who distributes a live video via SNS 91 to sell a product uses the distribution application 93.
  • the distribution application 93 is an application program (for example, a client program dedicated to the server 20) for distributing a live video to the SNS 91 on the distribution user terminal 30 and managing the sale of products.
  • the operator of the live commerce system 1 does not necessarily have to be the same as the operator of the SNS 91. That is, the operator of the live commerce system 1 can divert the existing SNS 91 to the live commerce service.
  • the distributor uses the service provided by the server 10 to distribute a video introducing the product from the distribution user terminal 30 to a plurality of users.
  • the viewer receives this moving image on the viewing user terminal 40.
  • the viewer can input a reaction to the video via the UI object during the distribution of the video.
  • the reaction is, for example, the posting of a comment.
  • the server 20 monitors the reaction that the viewer inputs to the moving image.
  • a specific reaction is input, for example, when a specific keyword (or character string) is included in the comment, the server 20 responds to the input reaction, for example, according to the character string. Performs processing related to ordering.
  • Information on ordering this product for example, a product
  • Information on ordering this product is displayed.
  • the server 10 and the server 20 are collectively referred to as a "server”
  • the viewing user terminal 40 and the distribution user terminal 30 are collectively referred to as a "user terminal”.
  • FIG. 2 is a diagram illustrating the functional configuration of the live commerce system 1.
  • the live commerce system 1 includes a storage means 31, a photographing means 32, a communication means 33, a control means 34, an input means 35, a storage means 21, a communication means 22, a monitoring means 23, an extraction means 24, a processing means 25, and an output means 26. It has a storage means 11, a communication means 12, a distribution means 13, a storage means 41, a communication means 42, a control means 43, a display means 44, and an input means 45. Of these, the storage means 11, the communication means 12, and the distribution means 13 are stored in the server 10, and the storage means 21, the communication means 22, the monitoring means 23, the extraction means 24, the processing means 25, and the output means 26 are stored in the server 20.
  • the means 31, the photographing means 32, the communication means 33, the control means 34, and the input means 35 are on the distribution user terminal 30, and the storage means 41, the communication means 42, the control means 43, the display means 44, and the input means 45 are the viewing user terminals. It is implemented in 40 respectively.
  • the storage means 31 stores various data and programs.
  • the shooting means 32 shoots a delivered moving image (hereinafter referred to as “target moving image”).
  • the input means 35 receives an instruction or information input from the user (that is, the caller).
  • the control means 34 generates moving image data taken by the photographing means 32 and moving image data to be distributed according to an instruction input via the input means 35.
  • the communication means 33 transmits the data of the target moving image to the server 10. Further, the communication means 33 transmits information for identifying the target moving image to the server 20.
  • the storage means 11 stores various data and programs.
  • the communication means 12 communicates with external devices such as the distribution user terminal 30 and the viewing user terminal 40 via the network.
  • the distribution means 13 distributes the target moving image received from the distribution user terminal 30 to another terminal device such as the viewing user terminal 40.
  • the storage means 21 stores various data and programs.
  • the communication means 22 communicates with an external device such as a server 10 via a network.
  • the monitoring means 23 monitors comments posted by users other than the sender on the target video.
  • the extraction means 24 extracts (or detects) a specific keyword related to the ordering of goods from the monitored comment.
  • the processing means 25 performs processing related to ordering a product.
  • the output means 26 outputs data for displaying the information regarding the ordering of the product on the viewing user terminal 40. "Information about ordering a product" is a reply (or comment) attached to a post containing the keyword, and is a reply indicating that the order for the product has been accepted. Alternatively, the "information regarding the ordering of the product" is data for displaying the comment corresponding to the keyword in the target moving image.
  • the storage means 41 stores various data and programs.
  • the communication means 42 communicates with an external device such as a server 10 via a network.
  • the communication means 42 accesses the server 10 in order to receive the video distribution.
  • the display means 44 displays the moving image delivered from the server 10.
  • the input means 45 receives input of information, in this example, a comment on a moving image, from a user (that is, a viewer).
  • the communication means 42 transmits the input comment to the server 10.
  • FIG. 3 is a diagram illustrating the hardware configuration of the server 20.
  • the server 20 is a computer device having a processor 201, a memory 202, a storage 203, and a communication IF 204.
  • the processor 201 performs various operations according to the program.
  • the memory 202 is a main storage device that functions as a work area when the processor 201 performs an operation, and includes, for example, a ROM (Read Only Memory) and a RAM (Random Access Memory).
  • the storage 203 is an auxiliary storage device that stores various data and programs, and includes, for example, an SSD (Solid State Drive) or an HDD (Hard Disk Drive).
  • the communication IF204 communicates with another device according to a predetermined communication standard (for example, Ethernet (registered trademark)).
  • the storage 203 stores a program (hereinafter referred to as “LC server program”) for causing the computer device to function as the server 20 in the live commerce system 1.
  • LC server program a program for causing the computer device to function as the server 20 in the live commerce system 1.
  • the processor 201 executes the LC server program, (a part of) the function of FIG. 2 is implemented in the computer device.
  • This is an example of the monitoring means 23, the extraction means 24, the processing means 25, and the output means 26 in a state where the processor 201 is executing the LC server program.
  • At least one of the storage 203 and the memory 202 is an example of the storage means 21.
  • Communication IF204 is an example of communication means 22.
  • the server 10 also has the same hardware configuration as the server 20, and the reference numerals are shown in parentheses in FIG.
  • the storage 103 stores a program (hereinafter referred to as “video server program”) for causing the computer device to function as the server 10 in the live commerce system 1.
  • video server program a program for causing the computer device to function as the server 10 in the live commerce system 1.
  • the processor 101 executes the moving image server program, (a part of) the function of FIG. 2 is implemented in the computer device.
  • the processor 101 is an example of the distribution means 13 in a state where the processor 101 is executing the moving image server program.
  • At least one of the storage 103 and the memory 102 is an example of the storage means 11.
  • the communication IF 104 is an example of the communication means 12.
  • FIG. 4 is a diagram illustrating the hardware configuration of the distribution user terminal 30.
  • the distribution user terminal 30 is a computer device having a processor 301, a memory 302, a storage 303, a communication unit 304, a touch screen 305, a microphone 306, and a camera 307, for example, a smartphone or a tablet terminal.
  • the processor 301 performs various operations according to the program.
  • the memory 302 is a main storage device that functions as a work area when the processor 301 performs an operation, and includes, for example, a ROM and a RAM.
  • the storage 303 is an auxiliary storage device that stores various data and programs, and includes, for example, an SSD or an HDD.
  • the communication unit 304 communicates with another device according to a predetermined communication standard (for example, at least one of LTE (Long Term Evolution) and WiFi).
  • the touch screen 305 is an input / output device having a function as a display device for displaying information and a function as an input device for inputting information or instructions.
  • the microphone 306 is a voice input device for inputting voice.
  • the camera 307 is a video input device for capturing a moving image or a still image.
  • the storage 303 stores a program (hereinafter referred to as "caller client program") for causing the computer device to function as the distribution user terminal 30 in the live commerce system 1.
  • caller client program a program for causing the computer device to function as the distribution user terminal 30 in the live commerce system 1.
  • the camera 307 is an example of the photographing means in the state where the processor 301 is executing the caller client program.
  • the communication unit 304 is an example of the communication means 33.
  • At least one of the storage 303 and the memory 302 is an example of the storage means 31.
  • the viewing user terminal 40 also has the same hardware configuration as the distribution user terminal 30, and the reference numerals are shown in parentheses in FIG.
  • the storage 403 stores a program (hereinafter referred to as “viewer client program”) for causing the computer device to function as the viewing user terminal 40 in the live commerce system 1.
  • the communication unit 404 is an example of the communication means 42 in a state where the processor 401 is executing the viewer client program.
  • the touch screen 405 is an example of the display means 44.
  • At least one of the storage 403 and the memory 402 is an example of the storage means 41.
  • FIG. 5A is a diagram illustrating a network configuration of the live commerce system 1. Prior to explaining the specific operation of the live commerce system 1, the network configuration of the live commerce system 1 will be described here. There are several possible network configurations for the live commerce system 1, and FIG. 5A shows one of them.
  • the live video data flows in the order of the distribution user terminal 30, the server 10, and the viewing user terminal 40.
  • Server 20 is not in this stream.
  • the server 20 acquires the comment posted for the target video from the server 10 and analyzes it.
  • the processing load of the server 20 can be lightened instead of the server 20 not being involved in the distribution of the target moving image.
  • FIG. 5B is a diagram illustrating another network configuration of the live commerce system 1.
  • the server 20 relays the upload of the moving image and the download of the comment from the distribution user terminal 30 to the server 10.
  • the server 20 since the comment posted for the target video passes through the server 20, there is an advantage that the load of comment monitoring on the server 20 is lightened.
  • the server 20 since the server 20 manages the upload of the video, there is an advantage that the video can be distributed via a server other than the server 10, that is, an SNS of a platform different from the SNS 91 (video distribution on multiple platforms). There is.
  • FIG. 5A and the configuration of FIG. 5B have different advantages. Hereinafter, a specific operation will be described with reference to an example in which the live commerce system 1 has the configuration shown in FIG. 5A.
  • FIG. 6 is a sequence chart showing an outline of the operation of the live commerce system 1.
  • functional elements such as the monitoring means 23 may be described as the main body of processing, but this is because hardware elements such as the processor 201 cooperate with software such as the LC server program and other than the memory 202 and the like. It means to control the hardware element of and execute the process.
  • step S101 the caller announces the delivery of the live video.
  • the caller accesses the SNS from the distribution user terminal 30 and registers a comment (or message) foretelling the distribution of the live video on the SNS.
  • the live video is distributed via a specific SNS (here, SNS91), but the notice may be given on an SNS different from the SNS91.
  • This notice includes information for identifying the live video (for example, the user ID of the sender and the scheduled distribution start time in the SNS which is the distribution platform of the live video).
  • the caller activates the caller client program on the distribution user terminal 30.
  • the caller client program is the SNS 91 client application program.
  • a UI object for example, a button or an icon
  • the distribution user terminal 30 starts distribution of the video (live moving image) captured by the camera 307 (step S102). That is, the distribution user terminal 30 continuously uploads the live video to the server 10 (step S103).
  • the live video is uploaded to the server 10, it is ready for live distribution.
  • the viewing user terminal 40 accesses the server 10 and instructs to view the target moving image, the live moving image is delivered to the viewing user terminal 40 (step S104).
  • the distribution user terminal 30 notifies the server 20 of the information for identifying the target video (hereinafter referred to as "video specific information") (step S105).
  • the video specific information includes, for example, a video distribution platform, a user name on the platform, and a scheduled start time of video distribution.
  • identification information hereinafter referred to as "video ID”
  • video ID may be used as the video specific information.
  • the notification of the video specific information to the server 20 may be performed before the distribution of the live video is started, or may be performed after the distribution is started.
  • FIG. 7 is a diagram illustrating a viewing screen of a live moving image on the viewing user terminal 40.
  • This screen is a screen by the viewing application 92.
  • the live video viewing screen includes window 99.
  • the moving image is displayed on almost the entire surface. In this example, a video showing a woman introducing clothes is shown.
  • various UI objects are displayed in addition to the moving image.
  • the icon 911, the icon 912, the icon 913, the comment 914, the icon 915, the comment 916, and the input field 917 are examples of UI objects.
  • the icon 911 is a UI object indicating that this moving image is not a live moving image, that is, a recording.
  • the icon 911 has a function of distinguishing between live moving images and non-live moving images.
  • the icon 912 is a UI object indicating the number of users (that is, viewers) who are watching this moving image.
  • the viewer of this live video can input the reaction to the live video via the UI object in the window 99.
  • the reaction to the video is a comment.
  • the predetermined condition is, for example, a condition that a predetermined number (two in the example of the figure) is in order from the newest posting time.
  • the icon 913 is a UI object representing the user (avatar) who posted the comment 914.
  • the comment 914 is a UI object that represents a posted comment (character string). The same applies to the icon 915 and the comment 916.
  • the input field 917 is a UI object for inputting a new comment.
  • Button 918 is a UI object for instructing the posting of comments. When the user clicks the button 918 after the character string is input in the input field 917, this character string is posted as a comment.
  • anyone who is a viewer or sender of a live video can post a comment at any time during the broadcast. These comments can also be viewed by the sender on the distribution user terminal 30.
  • the screen of the viewing application 92 is illustrated, but the screen of the distribution application 93 also has a UI object that is at least partially common to the viewing application 92.
  • These functions enable interactive communication between the sender and the viewer (that is, the potential orderer) in the sale of products via live video. For example, when the caller introduces clothes in a video, when the viewer asks "What other colors do you have?", The caller who sees the comment says, "The color variations are navy blue and beige. You can respond to your request in real time by saying, "There is,” or by showing the color variations of the product. Also, when the viewer asks, "What's happening on the back side?”, The caller can respond to the request by turning around in front of the camera.
  • Comments posted by users are recorded in the database managed by the server 10.
  • This database contains video attribute information and comment data for each of the videos being distributed.
  • the attribute information is information indicating the attributes of the moving image, and includes, for example, a moving image ID, a user ID of the caller, and a representative value (for example, an average value or a maximum value) of the number of viewers.
  • the comment data is data indicating a comment posted on the video, and includes, for example, a comment ID, a user ID of the poster, a posting time, and a comment body.
  • the server 10 separately transmits the moving image data and the comment data to the viewing user terminal 40.
  • the viewing user terminal 40 uses these data to generate a screen for displaying a comment superimposed on the moving image.
  • the monitoring means 23 of the server 20 transmits a comment viewing request to the server 10 (step S106).
  • This browsing request includes information that identifies the comment to be browsed (hereinafter referred to as "comment specific information").
  • the comment specific information includes, for example, video specific information and information for specifying a comment that has been viewed.
  • the information for identifying the viewed comment indicates, for example, the time when the viewing request was last transmitted (hereinafter referred to as "previous transmission time").
  • previous transmission time the time when identification information (hereinafter referred to as "comment ID”) is given to each comment on the server 10, the comment ID may be used as the comment specific information.
  • the event that triggers the comment viewing request is, for example, an event in which a predetermined time has elapsed since the previous viewing request.
  • the server 10 Upon receiving the comment viewing request from the server 20, the server 10 extracts the comment satisfying the requirements specified by the viewing request from the database (step S107). For example, the server 10 extracts comment data posted to the moving image after the previous transmission time from the database. The server 10 transmits the extracted comment data to the server 20 (step S108).
  • the function of responding to the comment viewing request on the server 10 is provided as, for example, an API (Application Programming Interface).
  • the extraction means 24 of the server 20 extracts the keyword from the received comment data (step S109).
  • the keyword extracted here is a keyword related to ordering a product, and includes at least a character string indicating that the product is ordered and a character string indicating the order quantity.
  • the "character string” referred to here includes a character string composed of only one character.
  • the character string indicating that the product is ordered is "+”
  • the character string indicating the order quantity is a number.
  • the number part is further restricted depending on the nature of the product. For example, for clothes that are sold one by one, the order quantity must be a natural number. For items sold by weight, such as liquid items, the ordered quantity may be a positive real number and may not be a natural number.
  • a character string such as "+1" or "+15" is extracted as a keyword.
  • the former is a character string indicating that one target product is ordered, and the latter is a character string indicating that 15 pieces are ordered.
  • the extraction means 24 notifies the processing means 25 of the extracted keywords (step S110).
  • the keyword extracted from the comment by the extraction means 24 may include information identifying the target product, for example, a product name or a product number (these are examples of product identifiers) (in this case, the extraction means 24). Can also serve as a specific means of identifying products for sale in live video).
  • the server 20 stores a database in which keywords are recorded (hereinafter referred to as "keyword database").
  • FIG. 8 is a diagram illustrating a keyword database.
  • the keyword database includes a database that is commonly used for all videos (hereinafter referred to as "common database”) and a database that is used only for specific videos (hereinafter referred to as “individual database”).
  • each record contains data for the items order words and quantity words.
  • the item "ordering word” is data indicating a character string (that is, a keyword) for ordering a product, and in this example, the character strings (or words) "+", “addition", and “buy” are registered. There is.
  • the item "quantity word” is data indicating a character string (that is, a keyword) indicating the ordered quantity of a product, and in this example, English words such as "dozen” are registered in addition to Arabic numerals and Chinese numerals.
  • the extraction means 24 recognizes the combination of the ordering word and the quantity word as an ordering instruction from the user.
  • the records of the common database are registered, for example, by the operator of the live commerce system 1.
  • each record contains data for items such as conditions and keywords.
  • the item "condition” is data indicating a condition for limiting the moving image to which the record is applied.
  • the conditions for limiting the video include, for example, (1) limiting the video itself by the video ID, (2) limiting the video by the sender by the user ID, and (3) in the video by the product field or brand name. There are (4) a combination of the condition (2) and the condition (3), and the moving image is limited according to the products handled in.
  • the record of the individual database is registered by, for example, the operator of the live commerce system 1 or the user who is the sender.
  • the item "keyword” is a character string that specifies the target product, and in this example, the sub-items “product number, product name” and “attribute” are included.
  • the sub-item “Product number, product name” indicates the product number or product name of the product.
  • the sub-item “attribute” indicates the attribute of the product, for example, the color variation and size.
  • the server 20 interprets, for example, a comment posted by a viewer as follows. "+1", “Ka 1", or “buy 1": Order one target product. "RC721123 addition 1”: Order one product with the product number "RC721123”. "Buy N01X Gold 1dozen”: Ordered a dozen (12 pieces) of the product (color is gold) with the item number "N01X”.
  • Target product means one product that is the target of sale at the time when the posting of the comment is accepted.
  • target product at least information that allows the viewer to identify the target product, such as the sender posting a comment "We will start selling product X now! I will provide a.
  • FIG. 9 is a diagram illustrating a viewing screen in which a comment including a keyword is posted.
  • Icon 921 is the caller's icon
  • comment 922 is the caller's comment.
  • comment 922 the caller said, "The product number RC721123 is now on sale!
  • the product with the product number RC721123 is the target product until the change is announced by the comment 922.
  • a viewer whose user name is "Sachiko Watanabe" posted a comment 923 with "+1".
  • the extraction means 24 of the server 20 extracts the keyword "+1" from the comment 923.
  • the viewer who posted the comment from which the keyword was extracted is hereinafter referred to as the "orderer”.
  • the processing means 25 Upon receiving the notification of the keyword, the processing means 25 performs processing related to ordering the product (step S111).
  • the process relating to the order includes the process of recording the order in the database and the process of generating a reply message to the orderer.
  • FIG. 10 is a flowchart illustrating a process related to ordering a product.
  • the processing means 25 determines whether or not the target product has been identified. For example, when the extraction means 24 has a function of analyzing a comment posted by a sender and automatically identifying a target product, when the extraction means 24 can identify the target product from the comment, the processing means 25 may use the processing means 25. Judge that the target product has been identified. Alternatively, when the extraction means 24 extracts the information that identifies the target product in the comment posted by the viewer, the processing means 25 determines that the target product has been identified. When it is determined that the target product can be specified (S1091: YES), the processing means 25 shifts the processing to step S1093. When it is determined that the target product cannot be specified (S1091: NO), the processing means 25 shifts the processing to step S1092.
  • step S1092 the processing means 25 performs error processing.
  • the error processing is, for example, a process of notifying the viewer that the target product cannot be specified.
  • the processing means 25 is data for displaying a message such as "The product to be ordered cannot be specified. Please enter” + 1 "together with the product number of the product to be ordered" on the viewing user terminal 40. Is generated and this data is output.
  • step S1093 the processing means 25 registers a record indicating that the viewer has ordered the target product in the ordering database. This corresponds to the process of adding the target product to the viewer's shopping cart on a general EC (Electronic Commerce) site.
  • EC Electronic Commerce
  • FIG. 11 is a diagram illustrating an ordering database.
  • the ordering database is a database for recording the ordering of goods on the server 20.
  • each record includes items such as ordering ID, platform, user ID, time, item number, number of orders, and settlement.
  • order ID indicates a number that identifies each record.
  • the item "time” indicates the time when the order was received (so-called time stamp).
  • the item “Platform” indicates the platform for which the order has been accepted.
  • the item “user ID” indicates the user who placed the order.
  • the item “product number” indicates the ordered product. If the server 20 cannot automatically specify the product number, this item may be left blank. By collating the time stamp with the comment of the sender, it is possible to identify the product number after the fact (manually or automatically).
  • the item “Order quantity” indicates the quantity ordered.
  • the item “Settlement” indicates whether or not the settlement of the product cost has been completed. The initial value indicates “not yet", that is, the settlement has not been completed.
  • the processing means 25 generates data for displaying information indicating that the order for the product has been accepted on the viewing user terminal 40.
  • the information indicating that the order for the product has been accepted includes a comment indicating that the order for the target product has been accepted and a link to a site for settlement of the purchase cost of the target product.
  • the processing means 25 posts the generated data to the server 10 as a reply to the comment (that is, the comment from which the keyword is extracted) for ordering the target product (step S1095).
  • the function of accepting comment posting is provided as API.
  • FIG. 12 is a diagram illustrating a comment display screen for a moving image.
  • the screen of the live moving image for example, FIG. 7
  • the screen shifts to the screen of FIG.
  • the transition to the comment display screen on the live video screen is instructed by, for example, clicking the portion of the window 99 where the comment is displayed.
  • independent comment a comment that does not correspond to a specific comment
  • reply comment a comment that is a reply to the specific comment
  • a set of independent comments and reply comments to the independent comments is called a "thread”.
  • the time when the thread is updated (for example, the time when the reply comment is received by the server 10) is displayed in the newest order.
  • Reply comments are displayed in the thread in chronological order.
  • a comment for example, comment 924 posted from the server 20 for a comment (for example, comment 923) posted by a certain user (for example, Sachiko Watanabe) can be viewed by users other than that user.
  • a comment for example, comment 923 posted by a certain user (for example, Sachiko Watanabe)
  • a comment for example, comment 923 posted by a certain user (for example, Sachiko Watanabe)
  • a comment for example, comment 923 posted by a certain user (for example, Sachiko Watanabe)
  • a comment for example, comment 923 posted by a certain user (for example, Sachiko Watanabe)
  • the comment posted from the server 20 contains a link to a payment site, as in the example in the figure, another user (eg Alice Lee) may accidentally or intentionally access the payment site. There is a possibility of doing the wrong thing.
  • the server 20 posts only a character string indicating that the order for the target product has been accepted, not including a link to the payment site, as a comment to be distributed to other users. You may. In this case, the server 20 transmits a link to the payment site to the ordering party via another method (for example, one-to-one message exchange means (for example, Facebook (registered trademark) Messenger or e-mail)). You may.
  • one-to-one message exchange means for example, Facebook (registered trademark) Messenger or e-mail
  • At least one of the comment that the user ordered the product and the reply comment from the server 20 (formally from the caller) to the user is visually distinguished from the other comments. May be displayed.
  • FIG. 13 is a diagram showing another example of the comment display screen.
  • FIG. 13 shows a screen displayed on the viewing user terminal 40 used by the user “Sachiko Watanabe”.
  • the background of the comment 923 is updated to be different from other comments (for example, in a different color) when the order in the comment 923 posted by the user "Sachiko Watanabe" is accepted by the server 10.
  • Comments from users other than this user (comments from users "Akiko Suzuki” and “Alice Lee” in the example of FIG. 13) and reply comments from the caller to other users (comment 925 in the example of FIG. 13). And 927) are not particularly distinguished from others.
  • the method of visually distinguishing reply comments is not limited to the method of different background colors.
  • the comment to be changed in appearance is not limited to the comment in which the instruction to place an order for the target product is detected (comment 923 in the example of FIG. 13).
  • the appearance of the reply comment (comment 924 in the example of FIG. 13) indicating that the order for the target product has been accepted in place of or in addition to the comment in which the instruction to place the order for the target product has been detected. It may be updated.
  • the server 20 performs this function. Use to change the background color of the comment.
  • the API of the SNS 91 provides a function of changing the background color of a specific comment
  • the server 20 uses this function to change the background color of the comment.
  • This event is, for example, an event that it is confirmed that the orderer has viewed this reply comment (for example, if there is a button such as "confirmed" on the comment display screen, this button is clicked. It is an event that a predetermined time has passed since the orderer confirmed that the reply comment was viewed) or the appearance was updated.
  • the event that triggers the process to make the appearance of the comment different from the others is not limited to the event that the server 20 accepts the order for the target product.
  • the appearance of the comment may be updated when the server 20 detects the posting of the comment or detects the keyword from the comment.
  • the reply comment from the sender is visually distinguished from the reply comment from another user and the reply comment to another user, so that the orderer can respond to his / her order from the caller. You can easily recognize that it was there.
  • the reply comment from the caller includes a link to the site where the purchase cost is settled.
  • the orderer will settle the purchase cost online from this link.
  • the operator of this payment system is affiliated with or is the same as the operator of the live commerce system 1.
  • the payment system notifies the server 20 that the payment is completed.
  • the URL included in the reply comment includes the live commerce system 1 and information identifying this transaction, for example, an ordering ID, and when the processing means 25 of the server 20 receives a notification from the payment system, it is displayed in the ordering database. , Rewrite the value of the corresponding record item "Payment" to "Done".
  • the acceptance of orders on the server 20 ends with a predetermined event as a trigger.
  • the event that triggers the end of acceptance of orders is, for example, an event that the distribution of the live video has ended, or an event that a predetermined time (time specified by the live commerce system 1 or the caller) has elapsed from the end of the distribution of the live video. Or, it is an event that the number of orders has reached the planned sales quantity.
  • the server 20 discloses at least a part of the order database according to the access from the orderer.
  • the ordering party performs the ordering work of the product using the information recorded in the ordering database.
  • the live commerce system 1 may cancel (or cancel) an order once received according to an operation input on the viewing user terminal 40. Good).
  • the keyword database stores keywords indicating cancellation of the order.
  • the processing means 25 performs a process of canceling the order of the target product (hereinafter referred to as "cancellation process").
  • FIG. 14 is a diagram illustrating a keyword database related to this modified example. Of the keyword databases, only the common database is shown here.
  • the item “cancellation word” is data indicating a character string (that is, a keyword) for canceling the order of the target product, and in this example, "-”.
  • "Reduced” in the case of simplified Chinese, it is not sanzui, but in simplified Chinese. In the drawing, it is expressed in simplified Chinese), and the character string (or word) "cancel” is registered.
  • the relationship between the ordered word and the canceled word may be limited by the language set.
  • the server 20 may extract only the cancel word corresponding to Japanese as a keyword.
  • the server 20 records the language used for each orderer (user) or order ID in the ordering database (FIG. 11), extracts the cancellation word corresponding to the language used as a keyword, and cancels corresponding to another language. Words do not have to be extracted as keywords.
  • the cancellation process is not limited to the one executed on the viewing user terminal 40 triggered by the reaction input via the UI object.
  • the processing means 25 may cancel the order, for example, when the settlement is not made within a predetermined period from the order.
  • the input to be monitored by the monitoring means 23 is not limited to the one illustrated in the embodiment.
  • the example in which the monitoring means 23 monitors the comment posted by the viewer has been described, but the monitoring means 23 monitors other inputs (or reactions) in addition to or instead of the comment. May be good.
  • the window 99 (FIG. 7, FIG. 12, or FIG. 13) has one or more UI objects that accept input of a reaction from another user for each comment, and the monitoring means 23 has one or more UI objects. Monitor input made through UI objects. More specifically, the monitoring means 23 monitors the input via the specific first UI object among the plurality of UI objects included in the display screen of the live moving image.
  • the first UI object is a UI object for updating the user's reaction to the live video, and the reaction state is updated every time the user operates the first UI object.
  • the UI object to be monitored is a "like button" (an example of the first UI object).
  • the processing means 25 places an order for the target product. Perform the process of accepting. After that, when the monitoring means 23 detects that the user A presses the like button again and the "like” is released (an example of the second state of the reaction), the processing means 25 is the target. Cancel the product.
  • the monitoring means 23 may monitor the input via these. For example, when the monitoring means 23 detects the input via the first UI object, the processing means 25 performs the processing related to the ordering of the target product. When the monitoring means 23 detects the input via the second UI object, the processing means 25 performs the cancellation process (provided that the order for the target product has been placed).
  • the processing means 25 performs the cancellation process (provided that the order for the target product has been placed).
  • SNS91 is twitter (registered trademark)
  • the "like icon” is an example of the first UI object
  • the "retweet button" is an example of the second UI object.
  • reaction from the system The reaction transmitted from the live commerce system 1 (specifically, the server 20) to the viewer in response to the viewer's input to the live video is not limited to that exemplified in the embodiment.
  • the reaction is a reply comment
  • the reply comment may include only one of the information indicating that the order for the product has been accepted and the link to the site for settling the purchase cost of the product.
  • the reply comment may, in addition to or in place of these, include information indicating the inventory of the goods.
  • the server 20 has information about the inventory of goods.
  • the server 20 has a database showing inventories of products, and each time an order is received, the server 20 performs a process of allocating these inventories to the orderer.
  • the server 20 may post information regarding the attributes of the product (particularly, information that fluctuates with the passage of time, such as the inventory of the target product) as a comment. This information may be posted in response to events that are not related to viewer input.
  • the event that triggers this comment posting is, for example, an event that a predetermined time has passed since the previous information provision.
  • the method of displaying the reply comment is not limited to the one illustrated in the embodiment.
  • the reply comment is not displayed only on the comment display screen, but may be overlaid on the moving image.
  • the independent comment and the reply comment may be visually distinguished by displaying the reply comment at a position different from the independent comment or moving differently from the independent comment on the moving image.
  • the reply comment from the caller to the orderer is displayed on the viewing user terminal 40 of the orderer, the reply comment from the caller to another viewer or the reply comment from another user to the orderer is displayed. May be displayed with its reply comment in a distinctive appearance.
  • the viewing user terminal 40 may display the appearance of all the reply comments from the caller visually different from the independent comment regardless of the destination, that is, the corresponding independent comment. Good. According to this example, it is possible to easily recognize that there is a reply comment from the caller to any of the viewers, although it is not necessarily addressed to oneself.
  • the server 20 may provide the distribution user terminal 30 with a UI screen for selecting one target product from the target product candidates registered in advance.
  • the caller finishes introducing a certain product in the video and starts introducing another product, the caller operates this UI screen and selects the next target product.
  • the server 20 (specifically, the processing means 25) identifies the target product according to the caller's operation on the UI screen.
  • the server 20 may text-analyze the comment posted by the sender and specify the target product using the analysis result.
  • the server 20 may analyze the voice of the caller in the live video and use the analysis result to identify the target product.
  • Machine learning techniques such as AI (Artificial Intelligence) techniques may be used to identify the target product from these analysis results.
  • the processing means 25 specifies, for example, the product most recently ordered by the user as the target product.
  • the processing means 25 may specify the product indicated by the product number as the target product.
  • the method by which the live commerce system 1 monitors the reaction of the viewer is not limited to the one illustrated in the embodiment.
  • the server 20 monitors the reaction of the viewer by making an inquiry to the server 10 via the API.
  • the live commerce system 1 may use other methods in place of or in addition to this method.
  • an agent is activated in the viewing user terminal 40 and this agent monitors the input of the reaction by the user.
  • the agent in this case is another example of monitoring means.
  • the agent is an application program that runs in the background of the viewing application 92. When the agent detects that the user has made a specific input, the agent notifies the server 20 of the requested information.
  • the requested information includes, for example, a user identifier, input information, and identification information of the UI object from which the input was made.
  • UI screen The structure of the live video distribution screen and related screens (comment screen, etc.) is not limited to that illustrated in the embodiment.
  • the comment from the user may not be superimposed on the live moving image and may be displayed in an area different from the live moving image. That is, the area for displaying the live moving image and the area for displaying the comment from the user may be distinguished.
  • the processing performed by the processing means 25 when the monitoring means 23 extracts a specific input from the user's input is not limited to the one illustrated in the embodiment.
  • the processing means 25 when the monitoring means 23 extracts a specific input from the user's input, the processing means 25 performs a process equivalent to putting a product in a shopping cart on a normal EC site.
  • the processing means 25 may perform a process of settling the price of the product put in the shopping cart when the monitoring means 23 extracts a specific input from the user's input. According to this example, for example, the user simply inputs "+1" in the comment field of the live video to complete the ordering and settlement of the target product.
  • the live commerce system 1 may have the network configuration of FIG. 5B.
  • the server 20 may perform a process of superimposing the reply comment generated on the server 20 on the moving image taken by the distribution user terminal 30 and generating the moving image data containing the comment. This is especially useful when live video is delivered to multiple different platforms at the same time. For example, when a viewer receiving a live video distribution on a certain platform A makes a comment "What is happening on the back side?", Conventionally, the terminal of the user of platform A is "What happens on the back side?" The comment "Are you sure?" Is displayed, so you can see that the caller answered this question even if he turned to the back.
  • each device and the correspondence between the functional configuration and the hardware configuration are not limited to those illustrated in the embodiment.
  • a device having any hardware configuration may be used as long as it can realize the required functions.
  • the server or user terminal may have no storage and may have storage on a (other) server (so-called cloud).
  • the division of functions in each hardware device constituting the live commerce system 1 is not limited to the one illustrated in the embodiment.
  • another hardware device may have some of the functions described as having the server 20 in the embodiment.
  • the program executed by the processor 201 or the like may be downloaded from another server via a communication network such as the Internet, or may be provided in a state of being recorded on a non-temporary recording medium such as a CD-ROM.

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JP2024134379A (ja) * 2023-03-20 2024-10-03 １７Ｌｉｖｅ株式会社 コンピュータプログラム、端末及びサーバ
JP7713049B1 (ja) 2024-02-02 2025-07-24 楽天グループ株式会社 配信支援装置、配信支援方法、および、プログラム
JP2025119909A (ja) * 2024-02-02 2025-08-15 楽天グループ株式会社 配信支援装置、配信支援方法、および、プログラム
JP2025159679A (ja) * 2024-04-08 2025-10-21 １７Ｌｉｖｅ株式会社 注文管理のためのシステム及び方法
JP7673925B1 (ja) 2024-09-10 2025-05-09 １７Ｌｉｖｅ株式会社 サーバおよびコンピュータプログラム
JP2026051945A (ja) * 2024-09-10 2026-03-23 １７Ｌｉｖｅ株式会社 サーバおよびコンピュータプログラム

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