WO2020204410A1 - Procédé de fourniture de contenu - Google Patents

Procédé de fourniture de contenu Download PDF

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Publication number
WO2020204410A1
WO2020204410A1 PCT/KR2020/003748 KR2020003748W WO2020204410A1 WO 2020204410 A1 WO2020204410 A1 WO 2020204410A1 KR 2020003748 W KR2020003748 W KR 2020003748W WO 2020204410 A1 WO2020204410 A1 WO 2020204410A1
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WO
WIPO (PCT)
Prior art keywords
content
user terminal
streaming
participation
streaming content
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Application number
PCT/KR2020/003748
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English (en)
Korean (ko)
Inventor
이재훈
복진우
김유경
우남식
김용연
김홍진
이용우
이한빈
송명현
Original Assignee
주식회사 카카오게임즈
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Publication of WO2020204410A1 publication Critical patent/WO2020204410A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Definitions

  • the present invention relates to a method for providing content using a computing device, and more particularly, to a solution for providing content in relation to streaming content.
  • platforms that provide broadcast content including videos to viewers.
  • platforms that provide video content through Internet broadcasting are increasing, and the penetration of video content through the Internet is also increasing.
  • Korean Patent Registration No. 10-1957807 discloses an audio relay method and system for live SNS broadcasting in a multi-person view.
  • the present disclosure has been devised in response to the above-described background technology, and an object thereof is to provide a method for providing content.
  • a computer program stored in a computer-readable storage medium is disclosed according to an embodiment of the present disclosure for realizing the above-described problem.
  • the following operations are performed for providing content, and the operations include: receiving streaming content to be provided to the user terminal from the content providing terminal; Receiving participation content related to the streaming content to be provided to the user terminal from the content providing terminal; Transmitting the streaming content and the participating content to the user terminal; And receiving a response regarding the participation content from the user terminal.
  • the participating content is related to the streaming content so that the user terminal is selected from among the streaming content, the streaming content creator, and the streaming content platform. It may include content that can interact with at least one.
  • the participating content includes content for predicting a result of the streaming content, content for predicting the progress of the streaming content, and It may include at least one of quiz content including at least one of a quiz for receiving a selection response to at least one of two or more options or a quiz for receiving a user response to a question.
  • the user terminal determines whether or not a content participation condition for performing a response with respect to the participating content is satisfied; It may further include, and the content participation condition may include a condition predetermined by the content providing terminal.
  • the content participation condition is a condition for viewing an advertisement provided during at least a portion of the streaming of the streaming content, participation in a survey It may include at least one of a condition to perform, a condition to download a predetermined content, and a condition to participate in a predetermined event.
  • determining whether to provide streaming content rewards to the user terminal based on whether the reward condition for the streaming content is satisfied may further include.
  • the operation of determining whether to provide a participation content reward to the user terminal based on a response to the received participation content comprises: the reception Providing the participation content reward to the user terminal based on at least one of whether a response for one participating content satisfies a predetermined answer response time condition and whether the content of a response for the participating content satisfies a predetermined correct answer condition It may include an operation of determining whether or not.
  • the operation of transmitting recommended streaming content to the user terminal based on at least one of a response to the streaming content and the participating content is further performed.
  • the recommended streaming content may include, among the number of times user terminals accessing the streaming content access other streaming content, similarity between the streaming content and other streaming content, and an analysis result of a response to the participating content. It can be determined based on at least one.
  • a method for providing content includes: receiving streaming content to be provided to a user terminal from a content providing terminal; Receiving participation content related to the streaming content to be provided to the user terminal from the content providing terminal; Transmitting the streaming content and the participating content to the user terminal; And receiving a response regarding the participation content from the user terminal.
  • a server for providing content includes: a processor including one or more cores; Network unit; And a memory, wherein the processor receives streaming content to be provided to the user terminal from a content providing terminal, receiving participation content related to the streaming content to be provided to the user terminal from the content providing terminal, and the The streaming content and the participation content may be transmitted to a user terminal, and a response regarding the participation content may be received from the user terminal.
  • the present disclosure may provide a method of providing content.
  • FIG. 1 is a diagram schematically illustrating a system for performing an operation for providing content according to an embodiment of the present disclosure.
  • FIG. 2 is a diagram illustrating a method of providing content according to an embodiment of the present disclosure.
  • FIG. 3 is a diagram illustrating a method of providing content according to an embodiment of the present disclosure.
  • FIG. 4 is a diagram illustrating a method of providing content according to an embodiment of the present disclosure.
  • FIG. 5 is a flowchart of a method for providing content according to an embodiment of the present disclosure.
  • FIG. 6 is a block diagram illustrating logic for implementing a content providing method according to an embodiment of the present disclosure.
  • FIG. 7 is a block diagram of a computing device according to an embodiment of the present disclosure.
  • a component may be, but is not limited to, a process executed on a processor, a processor, an object, an execution thread, a program, and/or a computer.
  • an application running on a computing device and a computing device may be components.
  • One or more components may reside within a processor and/or thread of execution.
  • a component can be localized on a single computer.
  • a component can be distributed between two or more computers.
  • these components can execute from a variety of computer readable media having various data structures stored therein.
  • Components can be, for example, via a signal with one or more data packets (e.g., data from one component interacting with another component in a local system, a distributed system, and/or a signal through another system and a network such as the Internet. Depending on the data being transmitted), it may communicate via local and/or remote processes.
  • data packets e.g., data from one component interacting with another component in a local system, a distributed system, and/or a signal through another system and a network such as the Internet.
  • it may communicate via local and/or remote processes.
  • FIG. 1 is a diagram schematically illustrating a system for performing an operation for providing content according to an embodiment of the present disclosure.
  • the configuration of the system for providing contents shown in FIG. 1 is a simplified example.
  • the service server 100 may perform an operation for providing content by transmitting and receiving data using the content providing terminal 700 and the user terminal 800 and the communication network 900.
  • the service server 100 may be a server that provides a service for providing content.
  • the service server 100 may be connected to one or more content providing terminals 700 and one or more user terminals 800 through a communication network 900.
  • the service server 100 may serve to provide the streaming content and participating content received from the content providing terminal 700 to the user terminal 800.
  • the service server 100 may play a role of generating participating content to be provided to the user terminal 800 based on the type of streaming content and providing it to the user terminal 800.
  • the content providing terminal 700 may generate at least one of streaming content and participating content.
  • the content providing terminal 700 may be a subject that transmits or generates streaming content.
  • the content providing terminal 700 may be a personal terminal performing personal broadcasting, a terminal performing sports or game relay, or the like.
  • the detailed description of the above-described content providing terminal is only an example, and the present disclosure is not limited thereto.
  • the user terminal 800 may be a terminal using streaming content.
  • the user terminal 800 may be a terminal of a subject who views streaming content and responds to participating content related to the streaming content.
  • the service server 100 may include a network unit 110, a processor 120, and a memory 130.
  • the service server 100 of the present disclosure may include a computing device for providing content.
  • the network unit 110 may transmit and receive data for performing a content providing method according to an embodiment of the present disclosure, such as other computing devices, one or more content providing terminals 700, one or more user terminals 800, and the like.
  • the processor 120 may be composed of one or more cores, and a central processing unit (CPU) of the service server 100, a general purpose graphics processing unit (GPGPU), and a tensor processing unit (TPU). : Tensor processing unit) may include a processor for providing content.
  • the processor 120 may read a computer program stored in the memory 130 to perform a content providing method according to an exemplary embodiment of the present disclosure. According to an embodiment of the present disclosure, the processor 120 may perform a calculation for providing content.
  • At least one of the CPU, GPGPU, and TPU of the processor 120 may process an operation for providing content.
  • the computer program executed in the service server 100 may be a CPU, GPGPU, or TPU executable program.
  • the memory 130 may store a computer program for performing a product identification method according to an embodiment of the present disclosure, and the stored computer program may be read and driven by the processor 120.
  • the memory 130 may store a program for the operation of the processor 120, and temporarily or permanently store input/output data (eg, streaming content, participation content, etc.) May be.
  • the memory 130 may store display and sound data.
  • the memory 130 is a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory), and RAM.
  • RAM Random Access Memory
  • SRAM Static Random Access Memory
  • ROM Read-Only Memory
  • EEPROM Electrically Erasable Programmable Read-Only Memory
  • PROM Programmable Read-Only Memory
  • magnetic memory magnetic It may include at least one type of storage medium among disks and optical disks.
  • FIGS. 2 to 4 are diagrams illustrating a method of providing content according to an embodiment of the present disclosure.
  • 2 is a diagram illustrating an interface for providing content from a content providing terminal 700 according to an embodiment of the present disclosure.
  • 3 and 4 are diagrams illustrating an interface for using content in a user terminal 800 according to an embodiment of the present disclosure.
  • the processor 120 may receive streaming content to be provided to the user terminal 800 from the content providing terminal 700 through the network unit 110.
  • Streaming content may include an image to be provided to viewers.
  • the streaming content may include various types of images such as broadcasts transmitted to TV, personal internet broadcasts, relay broadcasts, and music videos.
  • the streaming content may be a personal broadcast uploaded by an individual performing personal broadcast through an image providing platform.
  • the streaming content may be a broadcast video for a game league, a sports league, or the like.
  • the detailed description of the above-described streaming content is only an example, and the present disclosure is not limited thereto.
  • the content providing terminal 700 may transmit streaming content to the service server 100.
  • the content providing terminal 700 may transmit an Internet link address transmitting the streaming content to the service server 100 by using another server.
  • the content providing terminal 700 of a user who conducts personal broadcasting may transmit an image of personal broadcasting to the service server 100 as streaming content.
  • the content providing terminal 700 of a user performing personal broadcasting transmits an image through another server and transmits an address accessible to another server to the service server 100 to transmit streaming content to the service server ( 100) can be provided.
  • the content providing terminal 700 may transmit a personal broadcast through another server (YouTube in this example), and transmit a link accessible to another server to the service server 100.
  • Streaming content 210 can be checked in the service server 100.
  • the content providing terminal 700 may insert a link for providing the streaming content 210 to the user terminal 800 in an interface for providing content provided by the service server 100.
  • the detailed description of the above-described streaming content is only an example, and the present disclosure is not limited thereto.
  • the processor 120 may receive participation content related to the streaming content to be provided to the user terminal from the content providing terminal through the network unit 110.
  • Participating content may include content that is related to the streaming content so that the user terminal can interact with at least one of the streaming content, the streaming content creator, and the streaming content platform. Participating content may be generated by at least one of the content providing terminal 700 and the service server 100 and provided to the user terminal 800 to interact with the streaming content, the streaming content producer, and the streaming content platform.
  • a streaming content creator may be a subject providing streaming content.
  • the streaming content platform may be one platform that provides streaming content.
  • a streaming content producer may be a personal broadcaster who performs personal Internet broadcasting.
  • the streaming content platform may be a game company that runs a game league or a sponsor that sponsors a sports event, or a video providing platform that receives streaming content from another individual and transmits a broadcast (for example, YouTube, Twitch, Africa, etc.).
  • a game company that runs a game league or a sponsor that sponsors a sports event
  • a video providing platform that receives streaming content from another individual and transmits a broadcast (for example, YouTube, Twitch, Africa, etc.).
  • the detailed description related to the above-described streaming content is only an example, and the present disclosure is not limited thereto.
  • Participating content includes a user response to a quiz or a question for receiving a selection response to at least one of content for predicting the result of the streaming content, content for predicting the progress of the streaming content, and two or more options presented. It may include at least one of quiz content including at least one of quizzes to be received.
  • Participating content for predicting a result of streaming content may include content for predicting a result when a result is determined in at least some of the streaming content.
  • the content for predicting the outcome is the content that predicts the victory of one team, the content that predicts which team will dominate in the first half, and which player will score the most. It may be content to be predicted.
  • sponsor A who sponsors the Olympics, monopolizes the broadcasting rights for the Olympic Games, sponsor A may be the content providing terminal 700, and after the end of the Olympic period in sponsor A, which country ranks medals It is possible to generate content that predicts whether this will be the first place or which country will be the first place for which game, and transmit it to the service server 100.
  • the streaming content is a video of a streamer (or creator) performing an Internet broadcast
  • the content for predicting the result is whether or not the streamer will be able to eat all of the delivered food ordered at the beginning of the broadcast. It could be predicting the outcome, or predicting the outcome of whether or not the streamer will be able to do more than 20 kills before the end of a game of the internet game.
  • the content providing terminal 700, a streamer's terminal may generate participating content and transmit it to the service server 100.
  • the detailed description of the above-described participating content is only an example, and the present disclosure is not limited thereto.
  • Participating content for predicting the result of streaming content may be generated by the service server 100.
  • the service server 100 may check the type of streaming content and generate participating content based on the type of streaming content. Participating content matching the type of streaming content may be stored in the memory 130. For example, when streaming content is a golf game, participation content for predicting the first player may be matched and stored in the memory 130 as the participating content. In addition, when the streaming content is a game broadcast, the participating content may be matched and stored in the memory 130 for predicting a game win or loss result or a kill number result.
  • the detailed description of the above-described participating content is only an example, and the present disclosure is not limited thereto.
  • Participating content for predicting the progress of streaming content may include content for predicting a situation that may change according to the progress of streaming content. For example, when the streaming content is a soccer game, when player A has a penalty kick, it may include content for predicting whether or not player A can succeed in the penalty kick. For example, if the streaming content is an fps game, it may include content for predicting whether or not a player B seen in front can be shot.
  • the streaming content is an fps game, it may include content for predicting whether or not a player B seen in front can be shot.
  • the participating content may include quiz content including at least one of a quiz for receiving a selection response to at least one of the presented two or more options or a quiz for receiving a user response to a question.
  • a quiz for receiving a selection response to at least one of the presented two or more options may include a 5-point multiple-choice quiz, an O/X quiz, a rock paper scissors quiz, a puzzle matching quiz, and the like.
  • the content providing terminal 700 may be a terminal of a streamer performing personal Internet broadcasting, and the streamer may generate participating content for mutual communication with viewers and transmit it to the service server 100.
  • a streamer creates a rock-paper-scissors quiz as participatory content, selects a rock, which is the gesture he will make, and asks viewers to choose a choice response to one of the choices of scissors, rock, or paper. The selected viewers can decide to win.
  • the streamer's content providing terminal 700 may generate a three-point multiple-choice quiz as participatory content 212, and one of three options of a three-point multiple-choice quiz Is determined as the correct answer, and the other two options can be determined as incorrect answers.
  • the quiz for receiving a user response to a question may include a user's display response to a wrong part in finding the wrong picture, a user's input response to a short answer question, and the like.
  • the detailed description of the above-described participating content is only an example, and the present disclosure is not limited thereto.
  • the processor 120 may receive sponsor information based on the participating content from the user terminal 800.
  • the sponsorship information may include providing a sponsorship from the user terminal 800 to the content providing terminal 700 in relation to the participating content. For example, if the participating content is predictive content about whether a streamer can do 30 kills, the user terminal 800 responds to the selection that the streamer can do 30 kills and sponsors 50,000 won if the streamer does 30 kills.
  • Sponsorship information to be done may be transmitted to the service server 100.
  • the service server 100 may transmit sponsorship information to the content providing terminal 700.
  • the service server 100 may transmit a reward based on the sponsorship information to the content providing terminal 700 when the condition of the sponsorship information is fulfilled based on the result of the participation content that is the basis of the sponsorship information. For example, in the above-described example, when the streamer achieves 30 kills, it may be determined to transmit at least a portion of the 50,000 won received from the user terminal 800 to the content providing terminal 700.
  • the detailed description of the sponsor information described above is only an example, and the present disclosure is not limited thereto.
  • the processor 120 may transmit the streaming content and the participating content to the user terminal 800 through the network unit 110.
  • the processor 120 may transmit streaming content and participating content to one or more user terminals 800 wishing to participate in the streaming content.
  • the processor 120 may receive a response regarding the participation content from the user terminal 800 through the network unit 110.
  • the response to the participating content may be a selection response to at least one of two or more options presented, or may be a response including a user's input to a question.
  • the processor 120 may determine whether the user terminal 800 satisfies a content participation condition for performing a response with respect to the participation content.
  • the content participation condition may include a condition predetermined by the content providing terminal.
  • Streaming content may include a participation condition, but in some cases, there may be no content participation condition. For example, in order to watch A streamer's broadcast, viewers may have to satisfy the predetermined content participation condition of A streamer, but there is no predetermined participation condition for the broadcast of B streamer, even if the participation condition is not satisfied. You can also watch the broadcast.
  • Content participation conditions may need to be satisfied in order to respond to participation contents related to streaming contents, but in some cases, contents participation conditions have not been set in advance, so anyone can participate in contents.
  • Content participation conditions include, for example, a condition to watch an advertisement for a predetermined time before the start of the streaming content, and an intermediate streaming of the streaming content (e.g., immediately after the end of the first half, after the end of the 5th round of the 10th round quiz, etc.) It may include a condition for viewing an advertisement for a predetermined period of time.
  • the advertisement may be an advertisement including an image or an image.
  • the content participation condition is a survey
  • a question and two or more selection responses may be provided to the user terminal 800, and a selection response for at least one of the two or more selection responses may be received.
  • the survey may be conducted for a predetermined time before the streaming starts, or may be conducted on a separate channel from the streaming.
  • Downloading content may mean downloading an arbitrary set of programs. Participating in an event may mean performing an arbitrary log.
  • the condition for downloading the predetermined content may include downloading a predetermined app, a predetermined game, and a predetermined program (security program, playback program, etc.).
  • the conditions for participating in a predetermined event may include conditions such as signing up for a member on a predetermined site, signing up for a predetermined program, or agreeing to receive marketing.
  • the detailed description of the above-described content participation condition is only an example, and the present disclosure is not limited thereto.
  • the processor 120 may determine whether to provide a streaming content reward for the user terminal based on whether the reward condition for the streaming content is satisfied.
  • the reward condition for streaming content may include a reward condition determined according to a viewing time of the streaming content, and a reward condition determined according to a participation degree of the streaming content.
  • the condition regarding the viewing time of the streaming content may be a condition regarding whether the streaming content has been viewed for a predetermined time or longer.
  • the conditions for participation in streaming content include conditions for whether or not to respond to the participating content more than a predetermined number of times, conditions for responding to the participating content more than a predetermined number of times, and conditions for chatting more than a predetermined number of times. Can include.
  • the user terminal 800 when participating content including a total of 10 rounds of quizzes is provided to the user terminal 800, it may be determined to provide a reward to the user terminal 800 who has viewed more than 5 rounds of the quiz. In addition, for example, when participating content including a total of 10 rounds of quizzes is provided to the user terminal 800, it may be determined to provide a reward to the user terminal 800 that has responded to a total of 3 or more rounds of quizzes.
  • Detailed description of the above-described reward conditions is only an example, and the present disclosure is not limited thereto.
  • the reward may include any type of reward determined by the content providing terminal 700.
  • the reward may include a reward related to a company that sponsors the streamer.
  • the reward may include a 20 percent discount coupon for the use of a franchise by the company, and a coupon for a specific product service when visiting the company.
  • the reward may include a reward related to the game league to the streamer.
  • it may include an item coupon in a game related to a game league.
  • the specific description of the above-described reward is only an example, and the present disclosure is not limited thereto.
  • the processor 120 may determine whether to provide a participation content reward to the user terminal based on a response to the received participation content.
  • the processor 120 is the user terminal based on at least one of whether a response regarding the received participation content satisfies a predetermined answer input time condition and whether the response content of the participation content satisfies a predetermined correct answer condition. It is possible to determine whether to provide the participation content reward.
  • the content providing terminal 700 may set a predetermined answer input time and correct answer for the participating content.
  • the predetermined response input time may be a valid time for determining that the response is valid, calculated from a time when information on the participating content is transmitted to the user terminal 800.
  • the correct answer may be information on a response that can be determined as the correct answer among the user's responses to the participating content.
  • the corresponding user terminal 800 When the response to the participation content received from the user terminal 800 through the network unit 110 is received within a predetermined answer input time and satisfies a predetermined correct answer condition, the corresponding user terminal 800 May decide to offer a reward to For example, the content providing terminal 700 questions a quiz of 5 rounds, a 10 second answer input time is set for each round, and a reward is provided to the user terminal 800 that has completed at least 3 rounds of the quiz among the 5 rounds. If it is decided to do so, based on whether a response is received within a predetermined response input time for each of the responses related to the participating content of the user terminal 800 and whether a response that is a correct answer for more than 3 rounds is received, the user It may be determined to provide a reward to the terminal 800.
  • the content providing terminal 700 decides to pay a prize of 1 million won to the last remaining person in the rock, paper, scissors game, whether the response received from the user terminal 800 was received within a predetermined answer input time. It is possible to determine whether or not, and to give a reward to the user terminal 800 that finally survived by making a gesture (eg, scissors) that can win the gesture (eg, paper) made by the content providing terminal 700. have.
  • a gesture eg, scissors
  • the processor 120 may transmit the recommended streaming content to the user terminal based on at least one of a streaming content and a response to the participating content.
  • the recommended streaming content may be content related to streaming content or content related to a response to participating content. For example, it may be determined based on at least one of the number of times user terminals accessing the streaming content access other streaming content, the similarity between the streaming content and other streaming content, and an analysis result of a response to the participating content. .
  • the content related to a response to the participating content may be a content determined by analyzing a user's level of understanding and interest in the content based on the answer to the quiz.
  • the recommended streaming content may include other streaming content accessed by other user terminals accessing the streaming content more than a predetermined number of times with respect to the streaming content accessed by the user terminal 800.
  • the processor The 120 may provide the game league streaming content of the B game as recommended streaming content to the user terminal 800 through the network unit 110.
  • the detailed description of the above recommended streaming content is only an example, and the present disclosure is not limited thereto.
  • the recommended streaming content may be determined based on a similarity between the streaming content accessed by the user terminal 800 and other streaming content.
  • the processor 120 may determine that the content is similar. For example, if the streaming content accessed by the user terminal 800 is the streaming content transmitted from the content providing terminal of Streamer A that conducts personal broadcasting, other streaming content transmitted from the content providing terminal of Streamer A is recommended. It can be included in streaming content. For example, if the streaming content accessed by the user terminal 800 is a content providing terminal of a game company that transmits the game league for game B, other streaming content of the game league for game B may be included in the recommended streaming content. .
  • the detailed description of the above recommended streaming content is only an example, and the present disclosure is not limited thereto.
  • the recommended streaming content may be determined based on an analysis result of a response to the participating content.
  • the processor 120 may determine that the corresponding streaming content is highly interested, and may determine the streaming content having a high similarity to the streaming content as the recommended streaming content.
  • the processor 120 may determine a streaming content having a low similarity to the content as recommended streaming content.
  • the detailed description of the above recommended streaming content is only an example, and the present disclosure is not limited thereto.
  • FIG. 2 is a diagram illustrating a method of providing content according to an embodiment of the present disclosure.
  • An exemplary interface for providing participating content in the content providing terminal 700 will be described with reference to FIG. 2.
  • the content providing terminal 700 may provide streaming content and participating content to the user terminal 800 through the service server 100.
  • the content providing terminal 700 may input information on the streaming content in order to transmit the information on the streaming content to the service server 100.
  • the content providing terminal 700 may transmit the streaming content itself to the service server 100.
  • the service server 100 itself as an image uploading platform, in the case of a streamer, a streaming image of itself may be captured and transmitted to the service server 100 to be transmitted to the user terminal 800.
  • the content providing terminal 700 may transmit a link accessible to the streaming content 210 to the service server 100. For example, when a streamer uploads a streaming video using the YouTube platform, a corresponding link may be transmitted to the service server 100.
  • the detailed description of the above-described streaming content is only an example, and the present disclosure is not limited thereto.
  • the content providing terminal 700 may determine additional information 220 related to streaming content and transmit it to the service server 100. Additional information may include information on participating content, information on providing rewards, information on content participation conditions, advertisement information, and the like. Referring to FIG. 2, for example, information on participating content includes a total of 13 quizzes, and information including quiz content such as 3 O/X quizzes, 9 multiple choices, and 3 picture quizzes. It may include.
  • Information on reward provision is, for example, information on rewards provided to user terminals that have survived until the end of the quiz content, and if there are up to 13 rounds of quiz content, rewards provided to user terminals who have watched streaming content up to round 5 It may include information on, reward information provided to a user terminal that has watched streaming content up to round 13, and advertisement information according to progress of the streaming content.
  • the detailed description of the additional information related to the above-described streaming content is merely an example, and the present disclosure is not limited thereto.
  • the content providing terminal 700 may check responses of user terminals to the participating content 212 in real time.
  • Responses of the user terminals may include two or more options provided to the user terminal for participating content and a response rate for each of the two or more options.
  • the content providing terminal 700 may interact with user terminals through a chat 230 in parallel with providing streaming content.
  • FIG. 3 is a diagram illustrating a method of providing content according to an embodiment of the present disclosure. Referring to FIG. 3, an interface for displaying participating content in the user terminal 800 will be described.
  • the content providing terminal 700 may set a start time for streaming content or participating content related to the streaming content and transmit it to the service server 100.
  • the user terminal 800 may display a start time 310 for the received streaming content or participating content related to the streaming content. By displaying the start time of the participating content on the user terminal 800, it is possible to induce real-time participation of many user terminals for the participating content.
  • the user terminal 800 may display the received participation content, input a response to the participation content, and transmit it to the service server 100. In some cases, the user terminal 800 may display streaming content together with participating content.
  • the user terminal 800 may display 322 a question and two O and X options for the question.
  • the user terminal 800 may respond by selecting an O or X option for the displayed question within the answer response time.
  • the user terminal 800 may communicate with the subject of the content providing terminal 700 or other user terminals through chat.
  • the user terminal 800 may display 332 three options for each of the scissors, rock, and paper.
  • the user terminal 800 may transmit a response to the service server 100 by selecting one of three options for each of scissors, rock, and paper displayed within the response response time.
  • the user terminal 800 may transmit a response to the streaming content in a chat method.
  • the service server 100 may read a response from a chat input received from the user terminal 800.
  • the user terminal 800 asks a question (in this example, what is the name of the audition program?) and three options (in this example, Superstar K, Produce 101, K-Pop Star) can be displayed (342).
  • the user terminal 800 may transmit a response to the service server 100 by selecting one of the three options displayed within the response response time.
  • the user terminal 800 may transmit a response to the streaming content in a chat method.
  • the service server 100 may read a response from a chat input received from the user terminal 800.
  • FIG. 4 is a diagram illustrating a method of providing content according to an embodiment of the present disclosure. Referring to FIG. 4, an interface for displaying participation content in the user terminal 800 will be described.
  • the content providing terminal 700 may transmit streaming content or participating content related to the streaming content to the service server 100 to be displayed on the user terminal 800.
  • the user terminal 800 may display 410 the received streaming content, and display participation content related to the streaming content.
  • the user terminal 800 may display 412 two options for each of the popular play view and the best play view related to the game image as streaming content.
  • the service server 100 displays an image of a predetermined popular play in the content providing terminal 700. can do.
  • the user terminal 800 may display streaming content, and may display a chat window 414 so as to interact with other user terminals in connection therewith.
  • the user terminal 800 may display 420 streaming content and display 422 a recommended content providing terminal based on the streaming content.
  • the recommended content providing terminal provides streaming content of a genre similar to the streaming content (eg, content for a mobile RPG game) accessed by the user terminal 800 (eg, content for a mobile RPG game). It may be a content providing terminal.
  • the recommended content providing terminal may be a content providing terminal that provides streaming content accessed by a number of other user terminals that have accessed the streaming content accessed by the user terminal 800. For example, if more than 80% of other user terminals accessing streaming content A accessed by the user terminal 800 access streaming content B, display the content providing terminal providing B streaming content as a recommended content providing terminal ( 422).
  • the user terminal 800 may display 420 streaming content and display 424 recommended streaming content based on the streaming content.
  • FIG. 5 is a flowchart of a method for providing content according to an embodiment of the present disclosure.
  • the service server 100 may receive 510 streaming content to be provided to a user terminal from a content providing terminal.
  • the service server 100 may receive 520 participation content related to the streaming content to be provided to the user terminal from the content providing terminal.
  • Participating content may include content that is related to the streaming content so that the user terminal can interact with at least one of the streaming content, the streaming content creator, and the streaming content platform.
  • Participating content includes a user response to a quiz or a question for receiving a selection response to at least one of content for predicting the result of the streaming content, content for predicting the progress of the streaming content, and two or more options presented. It may include at least one of quiz content including at least one of quizzes to be received.
  • the service server 100 may transmit 530 the streaming content and the participating content to the user terminal.
  • the service server 100 may receive 540 a response regarding the participation content from the user terminal.
  • the service server 100 may determine whether the user terminal satisfies a content participation condition for performing a response with respect to the participating content.
  • the content participation condition may include a condition predetermined by the content providing terminal.
  • the content participation condition includes at least one of a condition for viewing an advertisement provided during at least a portion of the streaming of the streaming content, a condition for participating in a survey, a condition for downloading a predetermined content, and a condition for participating in a predetermined event. Can include.
  • the service server 100 may determine whether to provide a streaming content reward for the user terminal based on whether the reward condition for the streaming content is satisfied.
  • the service server 100 may determine whether to provide a participation content reward to the user terminal based on a response to the received participation content.
  • the service server 100 is based on at least one of whether the response regarding the received participation content satisfies a predetermined response response time condition and whether the response content of the participation content satisfies a predetermined correct answer condition. It is possible to determine whether to provide the participation content reward to the user terminal.
  • the service server 100 may further include an operation of transmitting the recommended streaming content to the user terminal based on at least one of the streaming content and a response to the participating content.
  • the recommended streaming content may be determined based on at least one of the number of times the user terminals accessing the streaming content access other streaming content, the similarity between the streaming content and other streaming content, and an analysis result of a response to the participating content. I can.
  • FIG. 6 is a block diagram illustrating logic for implementing a content providing method according to an embodiment of the present disclosure.
  • a method for providing content may be implemented by the following logic.
  • Logic 610 for receiving streaming content to be provided to a user terminal from a content providing terminal according to an embodiment of the present disclosure
  • Logic (620) for receiving participation content related to the streaming content to be provided to the user terminal from the content providing terminal
  • Logic (630) for transmitting the streaming content and the participation content to the user terminal
  • a logic 640 for receiving a response regarding the participation content from the user terminal.
  • a logic for determining whether the user terminal satisfies a content participation condition for performing a response with respect to the participating content may be further included.
  • a logic for determining whether to provide a streaming content reward to the user terminal based on whether a reward condition for the streaming content is satisfied may be further included.
  • a logic for determining whether to provide a participation content reward to the user terminal based on a response to the received participation content may be further included.
  • the logic for determining whether to provide a participation content reward to the user terminal based on a response to the received participation content is a response response in which a response regarding the received participation content is predetermined It may include logic for determining whether to provide the participation content reward to the user terminal based on at least one of whether the time condition is satisfied and whether the content of the response regarding the participation content satisfies a predetermined correct answer condition. .
  • logic for transmitting the recommended streaming content to the user terminal based on at least one of the streaming content and the response to the participating content may be further included.
  • the above-described logic for providing content may be implemented by a module, circuit or means for providing content.
  • FIG. 7 is a block diagram of a computing device according to an embodiment of the present disclosure.
  • FIG. 7 shows a simplified and general schematic diagram of an exemplary computing environment in which embodiments of the present disclosure may be implemented.
  • program modules include routines, programs, components, data structures, etc. that perform particular tasks or implement particular abstract data types.
  • the method of the present disclosure is a single-processor or multiprocessor computer system, a minicomputer, a main frame computer as well as a personal computer, a handheld computing device, a microprocessor-based or programmable household appliance, etc. (each of which is It will be appreciated that it may be implemented with other computer system configurations, including one or more associated devices).
  • the described embodiments of the present disclosure may also be practiced in a distributed computing environment where certain tasks are performed by remote processing devices that are connected through a communication network.
  • program modules may be located in both local and remote memory storage devices.
  • Computers typically include a variety of computer-readable media. Any medium accessible by the computer may be a computer-readable medium.
  • Computer-readable media includes volatile and non-volatile media, transitory and non-transitory media, and removable and non-removable media.
  • Computer-readable media may include computer-readable storage media and computer-readable transmission media.
  • Computer-readable storage media include volatile and non-volatile media, temporary and non-transitory media, removable and non-removable media implemented in any method or technology for storing information such as computer-readable instructions, data structures, program modules or other data. Includes the medium.
  • Computer storage media include RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital video disk (DVD) or other optical disk storage device, magnetic cassette, magnetic tape, magnetic disk storage device, or other magnetic storage device, Or any other medium that can be accessed by a computer and used to store desired information.
  • Computer-readable transmission media typically implement computer-readable instructions, data structures, program modules, or other data on a modulated data signal such as a carrier wave or other transport mechanism. Includes all information delivery media.
  • modulated data signal refers to a signal in which one or more of the characteristics of the signal is set or changed to encode information in the signal.
  • computer-readable transmission media include wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared, and other wireless media. Combinations of any of the above-described media are also intended to be included within the scope of computer-readable transmission media.
  • System bus 1108 couples system components, including but not limited to, system memory 1106 to processing device 1104.
  • the processing unit 1104 may be any of a variety of commercially available processors. Dual processors and other multiprocessor architectures may also be used as processing unit 1104.
  • the system bus 1108 may be any of several types of bus structures that may be additionally interconnected to a memory bus, a peripheral bus, and a local bus using any of a variety of commercial bus architectures.
  • System memory 1106 includes read-only memory (ROM) 1110 and random access memory (RAM) 1112.
  • the basic input/output system (BIOS) is stored in non-volatile memory 1110 such as ROM, EPROM, EEPROM, etc. This BIOS is a basic input/output system that helps transfer information between components in the computer 1102, such as during startup. Includes routines.
  • RAM 1112 may also include high speed RAM such as static RAM for caching data.
  • the computer 1102 also includes an internal hard disk drive (HDD) 1114 (e.g., EIDE, SATA)-this internal hard disk drive 1114 can also be configured for external use within a suitable chassis (not shown).
  • HDD hard disk drive
  • FDD magnetic floppy disk drive
  • optical disk drive 1120 e.g., CD-ROM For reading the disk 1122 or reading from or writing to other high-capacity optical media such as DVD.
  • the hard disk drive 1114, magnetic disk drive 1116, and optical disk drive 1120 are each connected to the system bus 1108 by a hard disk drive interface 1124, a magnetic disk drive interface 1126, and an optical drive interface 1128. ) Can be connected.
  • the interface 1124 for implementing an external drive includes at least one or both of USB (Universal Serial Bus) and IEEE 1394 interface technologies.
  • drives and their associated computer readable media provide non-volatile storage of data, data structures, computer executable instructions, and the like.
  • drives and media correspond to storing any data in a suitable digital format.
  • the description of the computer-readable medium above refers to a removable optical medium such as a HDD, a removable magnetic disk, and a CD or DVD, those skilled in the art may use a zip drive, a magnetic cassette, a flash memory card, a cartridge, etc. It will be appreciated that other types of computer-readable media, such as the like, may also be used in the exemplary operating environment, and that any such media may contain computer-executable instructions for performing the methods of the present disclosure.
  • a number of program modules including the operating system 1130, one or more application programs 1132, other program modules 1134, and program data 1136, may be stored in the drive and RAM 1112. All or part of the operating system, applications, modules, and/or data may also be cached in RAM 1112. It will be appreciated that the present disclosure may be implemented on a number of commercially available operating systems or combinations of operating systems.
  • a user may input commands and information to the computer 1102 through one or more wired/wireless input devices, for example, a pointing device such as a keyboard 1138 and a mouse 1140.
  • Other input devices may include a microphone, IR remote control, joystick, game pad, stylus pen, touch screen, and the like.
  • These and other input devices are often connected to the processing unit 1104 through the input device interface 1142, which is connected to the system bus 1108, but the parallel port, IEEE 1394 serial port, game port, USB port, IR interface, It can be connected by other interfaces such as etc.
  • a monitor 1144 or other type of display device is also connected to the system bus 1108 through an interface such as a video adapter 1146.
  • the computer generally includes other peripheral output devices (not shown) such as speakers, printers, etc.
  • Computer 1102 may operate in a networked environment using logical connections to one or more remote computers, such as remote computer(s) 1148 via wired and/or wireless communication.
  • the remote computer(s) 1148 may be a workstation, a computing device computer, a router, a personal computer, a portable computer, a microprocessor-based entertainment device, a peer device, or other common network node, and is generally connected to the computer 1102. Although it includes many or all of the components described for simplicity, only memory storage device 1150 is shown.
  • the logical connections shown include wired/wireless connections to a local area network (LAN) 1152 and/or to a larger network, eg, a wide area network (WAN) 1154.
  • LAN and WAN networking environments are common in offices and companies, and facilitate an enterprise-wide computer network such as an intranet, all of which can be connected to a worldwide computer network, for example the Internet.
  • the computer 1102 When used in a LAN networking environment, the computer 1102 is connected to the local network 1152 via a wired and/or wireless communication network interface or adapter 1156. Adapter 1156 may facilitate wired or wireless communication to LAN 1152, which also includes a wireless access point installed therein to communicate with wireless adapter 1156.
  • the computer 1102 When used in a WAN networking environment, the computer 1102 may include a modem 1158, connected to a communications computing device on the WAN 1154, or through the Internet, to establish communications over the WAN 1154. Have other means.
  • the modem 1158 which may be an internal or external and a wired or wireless device, is connected to the system bus 1108 through a serial port interface 1142.
  • program modules described for the computer 1102 or portions thereof may be stored in the remote memory/storage device 1150. It will be appreciated that the network connections shown are exemplary and other means of establishing communication links between computers may be used.
  • Wi-Fi Wireless Fidelity
  • Wi-Fi is a wireless technology such as a cell phone that allows such devices, for example computers, to transmit and receive data indoors and outdoors, ie anywhere within the coverage area of a base station.
  • Wi-Fi networks use a wireless technology called IEEE 802.11 (a,b,g, etc.) to provide a secure, reliable and high-speed wireless connection.
  • Wi-Fi can be used to connect computers to each other, to the Internet, and to a wired network (using IEEE 802.3 or Ethernet).
  • Wi-Fi networks can operate in unlicensed 2.4 and 5 GHz radio bands, for example at 11 Mbps (802.11a) or 54 Mbps (802.11b) data rates, or in products that include both bands (dual band). have.
  • a person of ordinary skill in the art of the present disclosure includes various exemplary logical blocks, modules, processors, means, circuits and algorithm steps described in connection with the embodiments disclosed herein, electronic hardware, (convenience). For the sake of clarity, it will be appreciated that it may be implemented by various forms of program or design code or a combination of both (referred to herein as "software"). To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends on the particular application and design constraints imposed on the overall system. A person of ordinary skill in the art of the present disclosure may implement the described functions in various ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure.
  • the various embodiments presented herein may be implemented as a method, apparatus, or article of manufacture using standard programming and/or engineering techniques.
  • article of manufacture includes a computer program, carrier, or media accessible from any computer-readable device.
  • computer-readable media include magnetic storage devices (e.g., hard disks, floppy disks, magnetic strips, etc.), optical disks (e.g., CD, DVD, etc.), smart cards, and flash memory. Devices (eg, EEPROM, card, stick, key drive, etc.), but is not limited to these.
  • the various storage media presented herein include one or more devices and/or other machine-readable media for storing information.
  • the present invention can be used in digital devices, platform business servers, digital clouds, and the like.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne, selon un mode de réalisation, un procédé de fourniture de contenu. Les opérations stockées dans un programme d'ordinateur pour traiter le procédé comprennent : une opération consistant à recevoir, en provenance d'un terminal de fourniture de contenu, un contenu de diffusion en continu à fournir à un terminal d'utilisateur ; une opération consistant à recevoir, en provenance du terminal de fourniture de contenu, un contenu de participation relatif au contenu de diffusion en continu à fournir au terminal d'utilisateur ; une opération de transmission, au terminal d'utilisateur, du contenu de diffusion en continu et du contenu de participation ; et une opération consistant à recevoir, en provenance du terminal utilisateur, une réponse associée au contenu de participation. Dessin représentatif : figure 2.
PCT/KR2020/003748 2019-04-01 2020-03-19 Procédé de fourniture de contenu WO2020204410A1 (fr)

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KR20210056988A (ko) 2021-05-20
KR102253533B1 (ko) 2021-05-17

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