WO2019218959A1 - 会员价值管理方法 - Google Patents

会员价值管理方法 Download PDF

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Publication number
WO2019218959A1
WO2019218959A1 PCT/CN2019/086573 CN2019086573W WO2019218959A1 WO 2019218959 A1 WO2019218959 A1 WO 2019218959A1 CN 2019086573 W CN2019086573 W CN 2019086573W WO 2019218959 A1 WO2019218959 A1 WO 2019218959A1
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value
identity
information
host
decrease
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PCT/CN2019/086573
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French (fr)
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韦佑欣
周秉贤
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Wei Yu Hsin
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Publication of WO2019218959A1 publication Critical patent/WO2019218959A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/01—Customer relationship services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting

Definitions

  • the invention relates to a member value management method.
  • the shortcomings of the above conventional systems are as follows: the fourth and sixth types have consumers who need a personal fund application, the cost of the chip card and equipment, and the inconvenience of carrying the card; the first, third, and fifth types are difficult to combine sales data. Electronic analysis; the second and third types require consumers to install apps or provide mobile phone numbers, which is difficult to improve usage; the first, third, and fifth types have problems that are difficult to curb fraudulent points; Offline entity consumers combine with IM group operations of online merchants.
  • the general IM "personal account ID QRCode” is a set of short URLs, such as scanning the line's personal ID QRCode display (http://line.me/ti/p/U7Cpez6w6e), which must be identified by the IM official host Using this set of personal IDs, however, in order to protect the privacy of end users and avoid abuse, IM official does not allow any external read identification and direct use of IM's "personal account ID QRCode", so IM “personal account ID QRCode” displayed in short URL , does not have the characteristics of "unique ID” and "available”.
  • chat bot function has been widely used, using artificial intelligence (AI) technology to allow users to interact with the host, and is widely used in enterprise account users with many instant messaging interfaces, online service consumers (C2B) and instant response companies. Partner (B2B) needs.
  • AI artificial intelligence
  • C2B online service consumers
  • Partner (B2B) needs.
  • IM officially protects the privacy of end users, it is difficult for the enterprise merchants of IM to realize the "integrating offline consumers and IM online members”. Business results.
  • a member value management method includes: adding, by a user equipment, an IM group according to an IM account of the user device via an instant messaging software; generating a chat robot application interface in the IM group of the merchant Corresponding to the identity of the IM account and storing the identity to a member host, and allocating the identity to the client device through the IM group, the identification identity generated by the chat robot API is unique and not repeated.
  • the identification identity is different from the IM account; at a point of sale, a member-related information including the identity is obtained by an information acquisition device and transmitted to the member host, and the member host manages the identity identification according to the member association information.
  • Member value includes: adding, by a user equipment, an IM group according to an IM account of the user device via an instant messaging software; generating a chat robot application interface in the IM group of the merchant Corresponding to the identity of the IM account and storing the identity to a member host, and allocating the identity to the client device through the IM group, the identification identity generated by
  • Figure 1 is a block diagram showing the structure of a member value management system in accordance with a first preferred embodiment of the present invention.
  • FIG. 2 is a flow chart showing the identification of the identity of the user equipment according to the first preferred embodiment of the present invention.
  • Figure 3 is a flow chart showing the increase and decrease of the member value in the first preferred embodiment of the present invention.
  • FIG. 4 is a flow chart showing the value of the query member in the first preferred embodiment of the present invention.
  • Figure 5 is a block diagram showing the structure of a member value management system in accordance with a second preferred embodiment of the present invention.
  • Figure 6 is a flow chart showing the increase and decrease of the member value in the second preferred embodiment of the present invention.
  • Figure 7 is a block diagram showing the structure of a member value management system in accordance with a third preferred embodiment of the present invention.
  • Figure 8 is a flow chart showing the increase or decrease of the member value in the third preferred embodiment of the present invention.
  • Figure 9 is a block diagram showing the structure of a member value management system in accordance with a fourth preferred embodiment of the present invention.
  • FIG. 10 is a flow chart showing the membership correspondence of the two-member system according to the fourth preferred embodiment of the present invention.
  • Figure 11 is a flow chart showing the increase and decrease of the member value in the fourth preferred embodiment of the present invention.
  • Figure 12 is a flow chart showing the value of the query member in the fourth preferred embodiment of the present invention.
  • the member value management method of the present invention includes: adding, by a client device 10, a merchant IM group according to an IM account of the client device 10 via an instant messaging software (IM) 20, and storing the An IM account to a member host 30; a chat bot application interface (API) 40 of the merchant IM group generates an identification identity (ID) corresponding to the IM account and stores the identification identity to a member host, and distributed to the client device 10 by the merchant IM group, the identification identities generated by the chat bot API 40 are unique and non-repetitive, and the identification identities are different from the IM account;
  • the point obtains a member association information including the identified identity through an information obtaining device and transmits the member association information to the member host 30, and the member host 30 manages the member value (point, amount or other similar substitute value) corresponding to the identity according to the member associated information.
  • the point of sale can be an offline entity, and of course an online merchant. In this way, it can be combined with the management of offline consumers and online IM members, including the increase or decrease of membership value, query or related information maintenance.
  • the client device 10 is, for example, a mobile phone, a tablet computer or other mobile communication device.
  • the instant messaging software 20 includes, but is not limited to, instant messaging software such as Line, Facebook, wechat or whatsapp, as long as the chat robot API is applicable.
  • the identification identity is a two-dimensional barcode generated by an encoding, for example, a string (0364364a-b821-4d54-adaa-bc1d8c274417), and the two-dimensional barcode is, for example, a QRCode, but the identification identity may be any other form.
  • the chat bot API 40 of the merchant IM group generates a code according to the IM account, and generates a two-dimensional barcode according to the code as the recognized identity.
  • the information obtaining device includes a point of sale system (POS) 51 in communication with the member host 30 and a reader 52 (such as a bar code scanner) connected to the point of sale system 51.
  • POS point of sale system
  • a reader 52 such as a bar code scanner
  • the IM account of the client device 10 is not added to the IM group, the IM group needs to be added to the IM group to obtain the identification identity.
  • the sales point system 51 is used according to the The consumption value calculates a value increase/decrease information (point, amount or other similar substitute value), and the reader 52 obtains the identification status (such as QRCode) of the client device 10, and the point of sale system 51 uses the client device 10
  • the identified identity and the value increase and decrease information pairing is transmitted to the member host 30 record to update the member value.
  • the information obtaining device is a capturing device 53 capable of communicating with the member host 30 and having an image capturing function (such as a camera and networking function).
  • a mobile phone, a tablet computer, a notebook computer, etc. wherein a point-of-sale system 51 (which can also communicate with the member host 30) calculates a value increase and decrease information based on a consumption value, and generates and subtracts information according to the value.
  • the value increase/decrease identification code (such as QRCode) can be displayed on the POS screen or printed on the paper, and the value recognition and subtraction identification code and the identification status of the client device 10 are read by the capture device 53 by using the special software.
  • the capturing device 53 pairs the identification identity of the client device 10 and the value increase/decrease information corresponding to the value increase/decrease identification code and transmits the information to the member host 30 for recording to update the member value.
  • the information acquisition device is a capture device 53 capable of communicating with the member host 30 and having an image capture function, wherein, in the absence of a POS system environment Entering a value increase or decrease information on the capture device 53 (such as a mobile phone, a tablet computer, a notebook computer, etc. having a camera and network function) according to a consumption value (for example, the cashier's own specializing in the capture device 53)
  • a consumption value for example, the cashier's own specializing in the capture device 53
  • the number of input points in the application is increased or decreased.
  • the identification device 53 reads the identification status of the user device 10, and the capturing device 53 pairs and transmits the identification identity of the user device 10 and the value increase and decrease information.
  • the member host 30 records to update the member value.
  • the member value management method may further include: transmitting, by the client device 10, the inquiry related information of the member through the merchant IM group via the instant messaging software having the chat robot API.
  • the query request, the chat robot API 40 transmits the member associated information to the client device 10 according to the query request, as shown in FIG. 4, wherein the member associated information is an increase or decrease of the member value generated when the transaction is performed by the point of sale.
  • the client device 10 includes the information obtaining device, and the chat robot API 40 of the merchant IM group is passed through the instant messaging software 20 of the client device 10.
  • the IM account is bound to the ID code 60 by inputting an ID code 60 (for example, a mobile phone number), and the member host 30 includes a first member host (for example, an IM member host of the enterprise) and one that can communicate with each other.
  • a second member host for example, a self-built member point host
  • the first member host communicates with the chat robot API 40
  • the second member host has at least one member identity
  • each member identity includes a member identification code (for example, the mobile phone number)
  • a member identification code For example, the mobile phone number
  • the identification code 60 is input to the point of sale system 51, and the point of sale system 51 transmits the identification code 60 and the value increase and decrease information to the second member host record to update the member value.
  • the terminal user does not need to present the QRCode on the client device 10 (such as a mobile phone), and can use the identity identification code (mobile phone number) to notify the existing enterprise member.
  • the identity of the client device can also be obtained directly by the reader or the capture device as described above.
  • This mode is more suitable for the existing self-built member point system, and has a point-of-sale system, but the "member ID of the self-built member points system” and the “member ID of the online IM enterprise account” do not have a corresponding large enterprise. Merchant.
  • the member value management method further includes: using the client device 10 to transmit, by the merchant IM group, a query request for querying the member associated information, the chat robot API 40 of the merchant IM group. And querying, by the query request, the first member host to query the member association information corresponding to the identity of the user device 10 in the second member host, and the member value corresponding to the member associated information is via the chat robot API 40 of the merchant IM group. Transmitted to the client device 10, wherein the member associated information is an increase or decrease in the value of the member generated when the transaction is performed by the point of sale.
  • the present invention is based on the IM user account of the end user joining the IM group of the merchant, and the chat robot API in the IM group of the merchant distributes a set of “unique identification (ID)” to the terminal user. Identifying the identity is generated by the end user agreeing to join the merchant IM group, having unique and identifiable features, and the user of the merchant IM group cannot track and use the end user "in the instant messaging software" with the identified identity There are no doubts about the privacy of IM users. Because it is a "personal ID generated by the chat robot API code in the instant messaging software", anonymous anonymous member information can be created and used to identify the transaction object, and the consumer can also quickly communicate via the chat robot API in the instant messaging software.
  • ID unique identification

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Abstract

本发明公开了一种会员价值管理方法，包括：在一用户端装置通过一即时通讯软件，依据该用户端装置的一IM帐号加入一商家IM群组；在该商家IM群组的一聊天机器人应用程序界面产生一对应于该IM帐号的辨识身份并储存该辨识身份到一会员主机，且通过该商家IM群组配发给该用户端装置，该聊天机器人API所产生的各辨识身份为唯一且不重复，该辨识身份与该IM帐号相异；在一销售点通过一资讯取得装置取得一包含该辨识身份的会员关联资讯并传送至该会员主机，该会员主机依据该会员关联资讯管理对应该辨识身份的会员价值。

Description

会员价值管理方法 技术领域
本发明涉及一种会员价值管理方法。
背景技术
常见会员价值管理方法有几种：一、使用纸本集点卡的点数赠予与扣抵；二、消费者的手机下载安装商家所客制开发的应用程序(app)，利用app内的客制点数记录功能；三、使用平板电脑客制化的方案，在结账柜台增加一台平板电脑与特定app，让消费者在android平板电脑输入手机号码，藉以识别并实现点数增减的功能；四、品牌商家与银行合作发行联名晶片卡，使用晶片卡与电子读卡机，做储值与优惠点数的增减；五、在即时通讯软件内建有给商家使用的简单点数赠予功能；六、自有会员系统集点功能。
然而，以上习知系统的缺点如下：第四、六种类型有消费者需要个资申办，晶片卡与设备成本，携带出示卡片的不便性；第一、三、五种类型难以做结合销售资料的电子化分析；第二、三种类型要求消费者安装app或提供手机号，难以提升使用率；第一、三、五种类型有难以遏止造假点数的问题；除了第五种外都无法将线下实体消费者与线上商家的IM群组经营结合。
在既有的聊天机器人应用领域中，没有一种是在实体零售店家经由与日常终端消费者交易时的点数(或任何具有商业价值)互动，来实现将线下消费者即时转换为线上IM会员的商对客(B2C)方式。其中，一般IM的“个人帐号ID QRCode”是一组短网址，例如扫描Line的个人ID QRCode显示(http://line.me/ti/p/U7Cpez6w6e)，其必须经由IM官方主机来识别与运用该组个人ID，然而为了保护终端用户隐私与避免滥用，IM官方不允许任何外部读取识别与直接运用IM的“个人帐号ID QRCode”，因此以短网址显示的IM“个人帐号ID QRCode”，不具有“独一无二的ID”与“可利用”的特性。
已被广泛运用的聊天机器人功能，利用人工智能(AI)技术，让用户端与主机对话互动，被大量运用在众多即时通讯界面的企业帐号用户，在线上服务消费者(C2B)与即时回应企业伙伴(B2B)的需求。然而 因为IM官方在保护终端用户隐私的考量下，限制线下的实体商家用户无法读取运用终端个人用户ID，因此IM的企业商家用户难以实现“结合线下消费者与IM线上会员”的经营效果。
因此，有必要提供一种新颖且具有进步性的会员价值管理方法，以解决上述问题。
发明内容
本发明的目的在于提供一种会员价值管理方法，其可结合线下消费者与线上IM会员的管理。
为了实现上述目的，本发明采用了以下技术方案：
一种会员价值管理方法，包括：在一用户端装置经由一即时通讯软件，依据该用户端装置的一IM帐号加入一商家IM群组；在该商家IM群组的一聊天机器人应用程序界面产生一对应于该IM帐号的辨识身份并储存该辨识身份到一会员主机，且通过该商家IM群组配发给该用户端装置，该聊天机器人API所产生的各辨识身份为唯一且不重复，该辨识身份与该IM帐号相异；在一销售点通过一资讯取得装置取得一包含该辨识身份的会员关联资讯并传送至该会员主机，该会员主机依据该会员关联资讯管理对应该辨识身份的会员价值。
附图说明
图1是本发明第一较佳实施例的会员价值管理系统的结构关系方块图。
图2是本发明第一较佳实施例的用户端装置出示辨识身份流程图。
图3是本发明第一较佳实施例的会员价值增减流程图。
图4是本发明第一较佳实施例的查询会员价值流程图。
图5是本发明第二较佳实施例的会员价值管理系统的结构关系方块图。
图6是本发明第二较佳实施例的会员价值增减流程图。
图7是本发明第三较佳实施例的会员价值管理系统的结构关系方块图。
图8是本发明第三较佳实施例的会员价值增减流程图。
图9是本发明第四较佳实施例的会员价值管理系统的结构关系方块图。
图10是本发明第四较佳实施例的两会员系统的会员身份对应流程图。
图11是本发明第四较佳实施例的会员价值增减流程图。
图12是本发明第四较佳实施例的查询会员价值流程图。
具体实施方式
请参考图1至4，其显示了本发明的第一较佳实施例。本发明的会员价值管理方法包括：在一用户端装置10经由一即时通讯软件(instant messager的缩写，IM)20，依据该用户端装置10的一IM帐号加入一商家IM群组，且储存该IM帐号至一会员主机30；在该商家IM群组的一聊天机器人应用程序界面(Application Programming Interface的缩写，API)40产生一对应于该IM帐号的辨识身份(ID)并储存该辨识身份到一会员主机，且通过该商家IM群组配发给该用户端装置10，该聊天机器人API 40所产生的各辨识身份为唯一且不重复，该辨识身份与该IM帐号相异；在一销售点通过一资讯取得装置取得一包含该辨识身份的会员关联资讯并传送至该会员主机30，该会员主机30依据该会员关联资讯管理对应该辨识身份的会员价值(点数、金额或其他类似替代值)。其中，在该商家IM群组内对应于所有IM帐号的所有辨识身份皆为唯一且不重复的。该销售点可为线下实体商家，当然亦可为线上商家。藉此，可结合线下消费者与线上IM会员的管理，包括会员价值的增减、查询或相关资讯维护等。
该用户端装置10例如为手机、平板电脑或其他行动通讯装置，该即时通讯软件20包括但不限于Line、Facebook、wechat或whatsapp等即时通讯软件，只要具有聊天机器人API皆适用。该辨识身份为一编码所产生的二维条码，该编码例如为一字串(0364364a-b821-4d54-adaa-bc1d8c274417)，该二维条码例如为QRCode，然该辨识身份可为其他任何形式。在本实施例中，该商家IM群组的聊天机器人API 40依据该IM帐号产生一编码、并依据该编码产生一二维条码作为该辨识身份。
该资讯取得装置包括一与该会员主机30通讯的销售点系统(point of sale的缩写，POS)51及一连接该销售点系统51的读取器52(如条码扫描器)。其中，若该用户端装置10的IM帐号未加入该商家IM群 组，需先加入该商家IM群组并取得该辨识身份，当消费者在实体商家消费时，利用该销售点系统51依据一消费值计算一价值增减资讯(点数、金额或其他类似替代值)，利用该读取器52取得该用户端装置10的辨识身份(如QRCode)，该销售点系统51将该用户端装置10的辨识身份及该价值增减资讯配对并传送至该会员主机30记录来更新该会员价值。
在如图5至6所示的第二较佳实施例中，该资讯取得装置为一能与该会员主机30通讯且具有影像撷取功能的撷取装置53(如具有照相与连网功能的手机、平板电脑、笔记型电脑等)，其中，利用一销售点系统51(亦可与该会员主机30相通讯)依据一消费值计算一价值增减资讯、且依据该价值增减资讯产生一价值增减辨识码(如QRCode)，可显示在POS荧幕或打印到纸本，利用该撷取装置53经由专用软件读取该价值增减辨识码及该用户端装置10的辨识身份，该撷取装置53将该用户端装置10的辨识身份及对应该价值增减辨识码的价值增减资讯配对并传送至该会员主机30记录来更新该会员价值。
在如图7至8所示的第三较佳实施例中，该资讯取得装置为一能与该会员主机30通讯且具有影像撷取功能的撷取装置53，其中，在没有POS系统环境下，依据一消费值在该撷取装置53(如具有照相与连网功能的手机、平板电脑、笔记型电脑等)上输入一价值增减资讯(例如收银员自行在该撷取装置53的专有应用程序内输入点数增减)，利用该撷取装置53读取该用户端装置10的辨识身份，该撷取装置53将该用户端装置10的辨识身份及该价值增减资讯配对并传送至该会员主机30记录来更新该会员价值。
在上述第一至第三较佳实施例中，该会员价值管理方法可还包括在该用户端装置10经由具有聊天机器人API的即时通讯软件通过该商家IM群组传送查询该会员关联资讯的一查询要求，该聊天机器人API 40依据该查询要求传送该会员关联资讯至该用户端装置10，如图4所示，其中该会员关联资讯为由该销售点交易时产生的会员价值增减。
在如图9至12所示的第四较佳实施例中，该用户端装置10包括该资讯取得装置，通过该用户端装置10的即时通讯软件20在该商家IM群组的聊天机器人API 40内输入一身份辨识码60(例如手机号码)而 使该IM帐号与该身份辨识码60绑定，该会员主机30包括能相互通讯的一第一会员主机(例如企业的IM会员主机)及一第二会员主机(例如企业自建的会员点数主机)，该第一会员主机与该聊天机器人API 40通讯，该第二会员主机建有至少一会员身份，各该会员身份包括一会员辨识码(例如手机号码)，通过该聊天机器人API 40对应相符的身份辨识码60与会员辨识码，利用一与该第二会员主机通讯的销售点系统51依据一消费值计算一价值增减资讯，将该身份辨识码60输入该销售点系统51，由该销售点系统51传送该身份辨识码60及该价值增减资讯至该第二会员主机记录来更新该会员价值。藉此，在线下实体商家交易时，终端用户可不需出示该用户端装置10(如手机)上的QRCode，可利用告知该身份辨识码(手机号码)的方式，在既有企业自有的会员点数主机上集点。然而，亦可通过如前所述的读取器或撷取装置直接取得该用户端装置的辨识身份。此种模式较适用于已有自建的会员点数系统，并具备有销售点系统，但“自建会员点数系统的会员ID”与“线上IM企业帐号的会员ID”没有产生对应的大型企业商家。
在上述第四较佳实施例中，该会员价值管理方法还包括利用该用户端装置10通过该商家IM群组传送查询该会员关联资讯的一查询要求，该商家IM群组的聊天机器人API 40依据该查询要求询问该第一会员主机查询该第二会员主机中对应该用户端装置10的辨识身份的会员关联资讯，对应该会员关联资讯的会员价值经由该商家IM群组的聊天机器人API 40传送至该用户端装置10，其中该会员关联资讯为由该销售点交易时产生的会员价值增减。
综上，本发明是依据终端用户的IM帐号加入该商家IM群组后，由该商家IM群组内的聊天机器人API配发给该终端用户一组“独一无二的辨识身份(ID)”，该辨识身份是经由该终端用户同意加入该商家IM群组而产生，具有独一无二、可识别运用的特性，而且该商家IM群组的用户无法以该辨识身份追踪及使用该终端用户“在即时通讯软件中所揭露的个资”，故没有侵犯IM用户隐私的疑虑。由于是“由即时通讯软件内的聊天机器人API编码产生的个人ID”，因此可建立匿名的专有会员资料，并用于辨识交易对象，亦可让消费者在即时通讯软件内经由聊天机器人API快速查询自己的会员关联资讯，包括辨识身份、 以及来自商家所赠予或减少的会员价值。藉此，在实体商家的交易中的会员价值管理及使用更容易，使线下的消费者因为会员增值的诱因，即时转换为商家的线上的商家IM群组会员，产生线下消费者与线上IM会员结合效果。此外，还可扩充本发明产出的相关资料，做结合销售的营运分析，并迅速建立线上电子商务的稳定客群。
以上所述是本发明较佳实施例及其所运用的技术原理，对于本领域的技术人员来说，在不背离本发明的精神和范围的情况下，任何基于本发明技术方案基础上的等效变换、简单替换等显而易见的改变，均属于本发明保护范围之内。

Claims (10)

  1. 一种会员价值管理方法，其特征在于，它包括步骤：
    在一用户端装置经由一即时通讯软件，依据该用户端装置的一IM帐号加入一商家IM群组；
    在该商家IM群组的一聊天机器人应用程序界面产生一对应于该IM帐号的辨识身份并储存该辨识身份到一会员主机，且通过该商家IM群组配发给该用户端装置，该聊天机器人API所产生的各辨识身份为唯一且不重复，该辨识身份与该IM帐号相异；
    在一销售点通过一资讯取得装置取得一包含该辨识身份的会员关联资讯并传送至该会员主机，该会员主机依据该会员关联资讯管理对应该辨识身份的会员价值。
  2. 如权利要求1所述的会员价值管理方法，其特征在于：所述即时通讯软件包括Line、Facebook、wechat或whatsapp。
  3. 如权利要求1所述的会员价值管理方法，其特征在于：所述辨识身份为一编码所产生的二维条码。
  4. 如权利要求1所述的会员价值管理方法，其特征在于：所述商家IM群组的聊天机器人API依据所述IM帐号产生一编码、并依据该编码产生一二维条码作为所述辨识身份。
  5. 如权利要求1所述的会员价值管理方法，其特征在于：所述资讯取得装置包括一与所述会员主机通讯的销售点系统及一连接该销售点系统的读取器，所述方法还包括利用该销售点系统依据一消费值计算一价值增减资讯，利用该读取器取得所述用户端装置的辨识身份，该销售点系统将所述用户端装置的辨识身份及该价值增减资讯配对并传送至所述会员主机记录来更新所述会员价值。
  6. 如权利要求1所述的会员价值管理方法，其特征在于：所述资讯取得装置为一能与所述会员主机通讯且具有影像撷取功能的撷取装置，所述方法还包括利用一销售点系统依据一消费值计算一价值增减资讯、且依据该价值增减资讯产生一价值增减辨识码，利用该撷取装置读取该价值增减辨识码及所述用户端装置的辨识身份，该撷取装置将所述用户端装置的辨识身份及对应该价值增减辨识码的价值增减资讯配对并传送至所述会员主机记录来更新所述会员价值。
  7. 如权利要求1所述的会员价值管理方法，其特征在于：所述资讯取得装置为一能与所述会员主机通讯且具有影像撷取功能的撷取装置，所述方法还包括依据一消费值在该撷取装置上输入一价值增减资讯，利用该撷取装置读取所述用户端装置的辨识身份，该撷取装置将所述用户端装置的辨识身份及该价值增减资讯配对并传送至所述会员主机记录来更新所述会员价值。
  8. 如权利要求5至7中任一项所述的会员价值管理方法，其特征在于：所述方法还包括在所述用户端装置经由具有聊天机器人API的IM通过所述商家IM群组传送查询所述会员关联资讯的一查询要求，所述聊天机器人API依据该查询要求传送所述会员关联资讯至所述用户端装置，所述会员关联资讯为由所述销售点交易时产生的会员价值增减。
  9. 如权利要求1所述的会员价值管理方法，其特征在于：所述用户端装置包括所述资讯取得装置，通过所述用户端装置的即时通讯软件在所述商家IM群组的聊天机器人API内输入一身份辨识码而使所述IM帐号与该身份辨识码绑定，所述会员主机包括能相互通讯的一第一会员主机及一第二会员主机，该第一会员主机与所述聊天机器人API通讯，该第二会员主机建有至少一会员身份，各该会员身份包括一会员辨识码，通过所述聊天机器人API对应相符的身份辨识码与会员辨识码，利用一与该第二会员主机通讯的销售点系统依据一消费值计算一价值增减资讯，将该身份辨识码输入该销售点系统，由该销售点系统传送该身份辨识码及该价值增减资讯至该第二会员主机记录来更新所述会员价值。
  10. 如权利要求9所述的会员价值管理方法，其特征在于：所述方法还包括所述用户端装置通过所述商家IM群组传送查询所述会员关联资讯的一查询要求，所述商家IM群组的聊天机器人API依据该查询要求询问所述第一会员主机查询所述第二会员主机中对应所述用户端装置的辨识身份的会员关联资讯，对应该会员关联资讯的会员价值经由所述商家IM群组的聊天机器人API传送至所述用户端装置，该会员关联资讯为由所述销售点交易时产生的会员价值增减。
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