WO2019160246A1 - 재화 추천 관리 시스템 및 방법 - Google Patents
재화 추천 관리 시스템 및 방법 Download PDFInfo
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- WO2019160246A1 WO2019160246A1 PCT/KR2019/000335 KR2019000335W WO2019160246A1 WO 2019160246 A1 WO2019160246 A1 WO 2019160246A1 KR 2019000335 W KR2019000335 W KR 2019000335W WO 2019160246 A1 WO2019160246 A1 WO 2019160246A1
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- recommender
- goods
- evaluation score
- recommendation
- central control
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
Definitions
- the present invention relates to a product recommendation management system and method, and more particularly, to recommend the goods for securing the reliability of the recommendation made after the purchase of the goods, such as goods or services provided by the buyer and efficiently managing the reputation of the recommenders. It relates to a management system and method.
- the seller who provides the goods to the conventional buyers earns mileage to the buyers to increase the marketing effect, so that the buyers can use the accumulated mileages to purchase the goods at the merchant or discount.
- the present invention provides a system and method for recommending goods that can induce publicity by the recommender by paying a part of the sales and profit increase costs incurred to the seller when the purchase is made by a buyer other than the recommender. To provide.
- the present invention provides a recommendation terminal for sending a recommendation message for a product purchased by the recommender from the goods provider to the central control server and when the purchase is made by the buyer for the goods based on the recommendation message.
- a goods recommendation management system including a central control server for providing mileage to the recommender.
- the purchaser may further include a purchaser terminal for evaluating the recommendation message or the goods through the central control server.
- the recommender terminal or the purchaser terminal may pay mileage to the recommender when the goods are purchased from a shopping mall server connected through the central tariff server.
- the recommender terminal or the purchaser terminal receives a unique identification code displayed on a receipt provided from the goods provider, and the central control server is configured by the recommender or the buyer based on the unique identification code. If it is determined that the goods included in the recommendation message are actually purchased, mileage may be paid to the recommender.
- the buyer terminal receives a first evaluation score for the recommendation message from the buyer, and the central control server is based on the current evaluation score and the first evaluation score for the recommender.
- the evaluation score for the recommender may be calculated, and different weights may be applied to the first evaluation score according to a deviation between the evaluation score so far for the recommender and the first evaluation score.
- the buyer terminal receives a second evaluation score for the goods from the buyer, and the central control server is based on the current evaluation score and the second evaluation score for the goods.
- the evaluation scores for the goods may be calculated, and different weights may be applied to the second evaluation scores according to the deviations of the current evaluation scores for the goods and the second evaluation scores.
- the mileage is provided to the recommender, and the mileage is distributed to the recommenders when the recommender is plural. As the number of recommenders increases, the percentage of mileage allocated to the original recommenders may gradually decrease.
- the central control server may select the recommender based on the current evaluation score and the cumulative evaluation number of the recommender, but may newly select the recommender when a predetermined period or a predetermined evaluation count is passed. .
- the recommender terminal the recommender to send a recommendation message for the goods purchased by the recommender from the goods provider to the central control server and the central control server, based on the recommendation message to the buyer by the buyer When the purchase is made, provides a recommendation management method comprising the step of providing mileage to the recommender.
- the purchaser terminal may further include the purchaser evaluating the recommendation message or the goods through the central control server.
- the recommendation terminal or the buyer terminal the step of receiving a unique identification code displayed on the receipt provided from the goods provider, the step of providing the mileage, the central control server, the unique If it is determined that the recommender or the buyer has actually purchased the goods included in the recommendation message based on the identification code, the mileage may be paid to the recommender.
- the buyer terminal the step of receiving a first evaluation score for the recommendation message from the buyer and the central control server, the current evaluation score for the recommender and the first evaluation score Computing an evaluation score for the recommender on the basis of the above, and may further include applying different weights to the first evaluation score according to the deviation of the current evaluation score and the first evaluation score for the recommender.
- the purchaser terminal receives a second evaluation score for the goods from the buyer, and the central control server is based on the current evaluation score and the second evaluation score for the goods.
- Computing the evaluation score for the goods may further include applying different weights to the second evaluation score according to the deviation of the current evaluation score and the second evaluation score for the goods.
- the central control server may provide mileage to the recommender when a transaction activity on the goods through the recommendation message occurs from the buyer, and the mileage may be provided to the recommender when the recommender is plural. And to distribute to the top buyers, but as the number of buyers increases the ratio of the mileage allocated to the corresponding recommender may be gradually lowered.
- the central control server selects the recommender based on the current evaluation score and the cumulative evaluation number of the recommender, but newly selects the recommender when a predetermined period or a predetermined evaluation number is passed. It may further include.
- the present invention also provides a computer-readable recording medium for recording a computer program for executing the product recommendation management method.
- promotion when a purchase is performed by a buyer other than the recommender, by paying a part of the sales and profit increase costs generated to the seller to the recommender, promotion can be induced from the recommender.
- the mileage is distributed to the recommender and the higher buyers, and as the number of buyers increases, the percentage of mileage allocated to the corresponding recommender gradually decreases, but the mileage allocated to the buyers. Maintaining the ratio can induce a buyer's recommendation / valuation behavior.
- FIG. 1 is a block diagram of a goods recommendation management system according to an embodiment of the present invention.
- FIG. 2 is a view showing a purchase process of goods through the central control server according to an embodiment of the present invention.
- FIG. 3 is a step-by-step flowchart of a method for managing goods recommendation according to an embodiment of the present invention.
- FIG. 1 is a block diagram of a goods recommendation management system according to an embodiment of the present invention.
- the goods recommendation management system according to an embodiment of the present invention and the recommender terminal 110 for sending a recommendation message for the goods purchased by the recommender from the goods provider to the central control server 120 and Including a central control server 120 that provides mileage to the recommender when the purchase is made by the buyer for the goods based on the recommendation message, some of the sales and profit increase costs incurred by the seller are not the buyer. By paying to the recommender, you can induce publicity from the recommender.
- the buyer may refer to a person who has purchased a good but has not made a recommendation
- the recommender may refer to a person who has made a recommendation or sent a recommendation message to the central control server 120 after purchasing the good.
- FIG. 1 since the components shown in FIG. 1 are not essential, a goods recommendation management system having more components or fewer components may be implemented.
- the recommender terminal 110 purchases goods from a user, specifically, a recommender (or a buyer) from a goods provider (or seller), writes an evaluation or recommendation message for a goods provider (or retailer) or the corresponding goods, and creates a recommendation message.
- the purchase behavior by the recommender (or purchase behavior by a buyer to be described later), as shown in FIG. 2, according to an embodiment, orders, payments, and seat selection through the central control server 120.
- the present invention is not necessarily limited thereto, and purchases are made through a shopping mall server irrelevant to the central control server 120 without registering the central control server 120 and only a recommendation message is registered. Of course, it can also be published.
- the recommendation message is written by the recommender as described above, the recommendation message according to the present invention is not a recommendation for the goods provider (or retailer), specifically in the goods provider (or retailer) It is preferably a recommendation for a particular good purchased by the buyer.
- the recommendation message may be referred to as a recommendation message, a recommendation message, a recommendation post, etc., but the terms are used interchangeably herein.
- the form of the terminal of the recommender terminal 110 may be a fixed terminal or a mobile terminal, but is not particularly limited, and since the spread of a mobile terminal such as a smart phone has spread, the recommender terminal 110 is typically a mobile terminal, for example.
- the recommender terminal 110 may be connected to communicate with the central control server 120 via a network (N), the communication method may be wired or wireless, but the recommender terminal 110, such as a smart phone
- the communication method is a wireless LAN (WLAN), a wireless fidelity (WiFi) direct, a digital living network alliance (DLNA), a wireless broadband (Wibro), a world interoperability for microwave access (Wimax), and a high speed downlink (HSDPA).
- WLAN wireless LAN
- WiFi wireless fidelity
- DLNA digital living network alliance
- Wibro wireless broadband
- Wimax world interoperability for microwave access
- HSDPA high speed downlink
- Bluetooth Bluetooth TM , Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, NFC (Near)
- RFID Radio Frequency Identification
- IrDA Infrared Data Association
- UWB Ultra Wideband
- ZigBee ZigBee
- NFC Near
- field communication It may be a short range communication method such as field communication.
- the central control server 120 may provide the recommendation message to the buyers by receiving and posting the recommendation message written through the recommendation terminal 110, and included in the recommendation message by the buyer based on the recommendation message.
- the mileage for the purchase may be provided to the recommender, not the purchaser who has made the purchase as in the prior art.
- the central control server 120 purchases the goods provided by the seller and pays the recommender who recommends them, thereby inducing promotion from the recommender.
- the mileage may be used at the time of purchase of goods or discounts of goods at the goods provider, the goods provider or related affiliated stores, so as to induce promotion from the recommender.
- the goods recommendation management system 100 the purchaser through the central control server 120 to evaluate the recommendation message or the goods, that is, the recommended goods recommended by the recommender
- the purchaser terminal 130 may further include.
- the purchaser terminal 130 is the same as the recommender terminal 110 described above, and may be connected to communicate with the central control server 120 via a network (N).
- N a network
- the purchaser reads the recommendation message posted on the central control server 120 through the purchaser terminal 130 and checks that the purchase of the corresponding goods is performed.
- the purchaser 130 includes the recommendation message or the recommendation message. Make recommendations or ratings for the goods that have been made.
- the central control server 120 may determine whether the recommender or the buyer actually purchased the goods included in the recommendation message based on the unique identification code displayed on the receipt provided from the goods provider. Can be.
- a unique identification code may be displayed on the receipt issued by the purchase of the goods from the goods provider.
- the unique identifier is to uniquely identify the issued receipt
- the unique identifier is a receipt issuer, receipt issued items (identification of purchase goods), receipt issuance time, It may be generated based on at least one information selected from the group consisting of receipt issuance amount, and payment information
- the form of the unique identifier is not particularly limited, for example, such as a character code, barcode or QR code It may be in the form.
- the central control server 120 may store a unique identification code for the issued receipt, for this purpose POS terminal (not shown) of the goods provider to generate a unique identification code when issuing the receipt to the central through the wired or wireless communication, etc. It may be provided to the control server 120.
- the recommender terminal 110 may receive the unique identification code displayed on the receipt provided from the goods provider, and transmit the input unique identification code to the central control server 120. Accordingly, when the central control server 120 receives the recommendation message written by the recommender terminal 110, the unique identification code inputted from the recommender terminal 110 and the uniquely stored or transmitted uniquely from the POS terminal. The identification codes may be compared with each other to determine whether the recommender actually purchased the goods included in the recommendation message.
- the purchaser terminal 130 may receive the unique identification code displayed on the receipt provided from the goods provider, and transmit the input unique identification code to the central control server 120, and thus the central control server 120.
- the recommendation terminal 110 or the purchaser terminal 130 receives an input for the unique identification code
- the character code is input through a touch input to the keyboard, or based on the image information input through the imaging means. It can be input using information stored in a barcode or QR code recognized as, but is not necessarily limited to this, the recommendation terminal 110 or the buyer terminal 130 is known for receiving a unique identification code of various forms Of course, the method can be used.
- the recommender or the buyer when the recommender or the buyer to purchase goods using the recommender terminal 110 or the buyer terminal 130, without using a unique identifier shown on the receipt or the like
- the shopping mall server (not shown) is connected through the central control server 120, the recommender or the purchaser makes the goods without checking the unique identification code of the central control server 120 as described above. It can be determined that the actual purchase.
- the recommender when the actual transaction activity for the goods from the buyer through the recommendation message, provides mileage to the recommender, if the recommender is a number of the recommender It is desirable to distribute to the earning.
- the mileage may be provided to the recommender due to the additional sales generated to the goods provider, and the second buyer may then supply the recommendation message and the first message. 1
- the purchase is based on the recommendation or evaluation score of the buyer, it is preferable to distribute the mileage to the recommender as well as the first buyer.
- the first purchaser also purchases the goods and completes the recommendation, which corresponds to the recommender.
- the present invention is not particularly limited to the distribution ratio of the mileage, but according to an embodiment, the mileage is distributed and allocated based on the newly generated sales from the purchase activity of the buyer, but may be in accordance with the ratio shown in Table 1 below.
- the purchase of goods recommended by a recommender is made by several buyers, and as the recommendation is made and the number of referrals occurs, the percentage of mileage allocated to the original recommender gradually decreases as the recommender gradually increases. It is good to lose. This is because the ratio of mileages distributed to the top referrers other than the original referrer is kept constant even if the recommender increases due to purchase / recommendation. This is because a relatively accurate evaluation can be made.
- the central control server 120 may newly select the recommender periodically or at a predetermined time.
- the recommender prepares a recommendation message for the purchased goods and publishes it through the central control server 120, but the recommender may obtain or lose the recommender's authority by the central control server 120.
- the recommender may gain or lose recommender rights by the goods provider, but preferably the recommender, preferably the original recommender, based on the present evaluation score and / or the cumulative evaluation count of the recommender. May be selected, and if the selected recommender has exceeded a certain period of time or has accumulated a predetermined cumulative number of evaluations, the recommender may lose the recommender's authority.
- the recommender reselection period may be set according to seasons or seasons when the goods provided by the goods provider are food or clothing.
- the recommender reselection period may be based on spring, arrival, autumn, and winter.
- the buyer terminal 130 when the recommendation or evaluation for the recommendation message from the buyer the first evaluation score for the recommender and the second for the goods included in the recommendation message An evaluation score may be input, and the first and / or second evaluation score may be transmitted to the central control server 120.
- the first evaluation score may be a measure indicating the reputation or reliability of the recommender as the evaluation score for the recommender
- the second evaluation score may be a measure indicating the customer satisfaction, the quality, or the like, as the evaluation score for the goods. have.
- the central control server 120 may calculate the current evaluation scores for the recommender and / or the goods based on the first and / or second evaluation scores.
- a competitive buyer may artificially set a low evaluation score for the recommender and / or the goods for malicious purposes in recommendation or evaluation.
- the goods recommendation management system 100 compares the first or second evaluation scores with the present scores for the recommender or the goods, and Different weights may be applied to the first or second evaluation scores according to the comparison deviation.
- the first or second evaluation scores for the recommender or the goods may be applied to the present evaluation scores for the recommender or the goods to newly calculate the evaluation scores so far, but recently inputted. It is preferable to apply a lower weight as the first or second evaluation score is larger in deviation from the evaluation score so far.
- the weight is not particularly limited, but the optimum weight value derived by repeated experiments is 0.2 when the deviation between the inputted first or second evaluation score and the current evaluation score is 1 ⁇ 0 to 5%. 2, ⁇ 5 ⁇ 10% for weight 0.1, 3 ⁇ 10 ⁇ 20% for weight 0, 4 ⁇ 20 ⁇ 30% for weight -0.1, 5 ⁇ 30 In the case of ⁇ 50%, it is preferable to apply the weight -0.2, and in the case of 6 ⁇ 50 or more, it is preferable to apply the weight -0.3.
- FIG. 3 is a step-by-step flow diagram for a method for managing goods recommendation according to an embodiment of the present invention.
- the recommendation management method includes a recommendation message generated by the recommender terminal 110 for the goods purchased by the recommender from the goods provider to the central control server 120.
- the transmitting step S110 and the central control server 120 may include providing mileage to the recommender when a purchase is made by the purchaser for the goods based on the recommendation message (S120). .
- the purchaser terminal 110 may further include a step in which the purchaser evaluates the recommendation message or the goods through the central control server 120 (S130).
- the recommender terminal 110 or the buyer terminal 130 further comprising the step of receiving a unique identification code displayed on the receipt provided from the goods provider (not shown), the mileage
- the central control server determines that the recommender or the buyer purchased the goods included in the recommendation message based on the unique identification code, the recommender may pay the mileage. .
- the recommender terminal 110 or the purchaser terminal 130 purchases the goods from a shopping mall server connected through the central tariff server 120
- the recommender may pay the mileage to the recommender without a separate procedure for determining that the buyer actually purchased the goods included in the recommendation message.
- the purchaser terminal 130 receiving the recommendation message or the first or second evaluation score for the goods from the buyer (not shown) and the central control
- the server 120 calculates an evaluation score for the recommender or the goods on the basis of the current evaluation score for the recommender and the first or second evaluation score, and the current score for the recommender or the goods.
- the method may further include applying different weights to the first or second evaluation score according to the deviation of the evaluation score and the first or second evaluation score.
- the central control server 120 if a transaction occurs for the goods through the recommendation message from the buyer, provides mileage to the recommender, but the recommender has multiple In the case where the mileage is distributed to the recommenders and accumulated, the ratio of the mileage allocated to the first recommender may gradually decrease as the number of the recommenders increases.
- the central control server 120 selects the recommender based on the current evaluation score and the cumulative evaluation number for the recommender, the predetermined time or when the number of evaluation evaluation
- the method may further include selecting a new recommender (not shown).
- the goods recommendation management method according to an embodiment of the present invention described above may be embodied in the form of program instructions that can be executed by various computer components and recorded in a computer-readable recording medium.
- the computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
- Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts.
- Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
- Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
- the hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.
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Abstract
Description
Claims (10)
- 재화제공자로부터 추천자가 구매한 재화에 대하여 작성한 추천메시지를 중앙관제서버에 전송하는 추천자단말기; 및상기 추천메시지를 근거로 상기 재화에 대해 구매자에 의해 구매가 이루어진 경우 상기 추천자에게 마일리지를 제공하는 중앙관제서버;를 포함하는 재화 추천 관리 시스템.
- 제 1 항에 있어서,상기 구매자는 상기 중앙관제서버를 통해 상기 추천메시지 또는 상기 재화에 대한 평가를 하기 위한 구매자단말기;를 더 포함하는 재화 추천 관리 시스템.
- 제 2 항에 있어서,상기 추천자단말기 또는 상기 구매자단말기는, 상기 중앙관세서버를 거쳐 접속된 쇼핑몰서버로부터 상기 재화를 구매한 경우, 상기 추천자에게 마일리지를 지급하는 것을 특징으로 하는 재화 추천 관리 시스템.
- 제 2 항에 있어서,상기 추천자단말기 또는 상기 구매자단말기는, 상기 재화제공자로부터 제공된 영수증에 표시된 고유식별부호를 입력받고,상기 중앙관제서버는, 상기 고유식별부호를 근거로 상기 추천자 또는 상기 구매자가 상기 추천메시지에 포함된 재화를 실구매하였다고 판단하는 경우, 상기 추천자에게 마일리지를 지급하는 것을 특징으로 하는 재화 추천 관리 시스템.
- 제 2 항에 있어서,상기 구매자단말기는, 상기 구매자로부터 상기 추천메시지에 대한 제1 평가점수를 입력받고,상기 중앙관제서버는, 상기 추천자에 대한 현재까지의 평가점수와 상기 제1 평가점수를 근거로 상기 추천자에 대한 평가점수를 계산하되, 상기 추천자에 대한 현재까지의 평가점수와 상기 제1 평가점수의 편차에 따라 서로 다른 가중치를 상기 제1 평가점수에 적용하는 것을 특징으로 하는 재화 추천 관리 시스템.
- 제 2 항에 있어서,상기 구매자단말기는, 상기 구매자로부터 상기 재화에 대한 제2 평가점수를 입력받고,상기 중앙관제서버는, 상기 재화에 대한 현재까지의 평가점수와 상기 제2 평가점수를 근거로 상기 재화에 대한 평가점수를 계산하되, 상기 재화에 대한 현재까지의 평가점수와 상기 제2 평가점수의 편차에 따라 서로 다른 가중치를 상기 제2 평가점수에 적용하는 것을 특징으로 하는 재화 추천 관리 시스템.
- 제 1 항에 있어서,상기 중앙관제서버는,상기 구매자로부터 상기 추천메시지를 통한 상기 재화에 대한 거래 행위가 발생한 경우, 상기 추천자에게 마일리지를 제공하되, 상기 추천자가 여럿인 경우에는 상기 마일리지를 상기 추천자들에게 분배하여 적립하되,상기 추천자의 수가 증가할수록 최초 추천자에게 할당되는 마일리지의 비율은 점차 낮아지는 것을 특징으로 하는 재화 추천 관리 시스템.
- 제 1 항에 있어서,상기 중앙관제서버는,상기 추천자에 대한 현재까지의 평가점수와 누적 평가횟수를 기준으로 상기 추천자를 선정하되, 일정 기간 또는 일정 평가 횟수 도과시 상기 추천자를 새로 선정하는 것을 특징으로 하는 재화 추천 관리 시스템.
- 추천자단말기는, 추천자가 재화제공자로부터 구매한 재화에 대해 작성된 추천메시지를 중앙관제서버에 전송하는 단계; 및상기 중앙관제서버는, 상기 추천메시지를 근거로 상기 재화에 대해 구매자에 의한 구매가 이루어진 경우 상기 추천자에게 마일리지를 제공하는 단계;를 포함하는 재화 추천 관리 방법.
- 제 9 항에 있어서,구매자단말기는, 상기 구매자가 상기 중앙관제서버를 통해 상기 추천메시지 또는 상기 재화에 대한 평가를 하기 단계;를 더 포함하는 재화 추천 관리 방법.
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