WO2017197821A1 - 一种广告投放方法、广告服务器及系统 - Google Patents

一种广告投放方法、广告服务器及系统 Download PDF

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Publication number
WO2017197821A1
WO2017197821A1 PCT/CN2016/100745 CN2016100745W WO2017197821A1 WO 2017197821 A1 WO2017197821 A1 WO 2017197821A1 CN 2016100745 W CN2016100745 W CN 2016100745W WO 2017197821 A1 WO2017197821 A1 WO 2017197821A1
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Prior art keywords
audio
video
advertisement
parameter
preset
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PCT/CN2016/100745
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English (en)
French (fr)
Inventor
敖伟波
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乐视控股（北京）有限公司
乐视网信息技术（北京）股份有限公司
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Publication of WO2017197821A1 publication Critical patent/WO2017197821A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the embodiments of the present invention relate to the field of advertisement delivery technologies, and in particular, to an advertisement delivery method, an advertisement server, and a system.
  • the embodiment of the present application provides an advertisement delivery method, an advertisement server, and a system, which are intended to solve the existing advertisement delivery method, and the placement of the advertisement advertisement regardless of the size or length of the audio and video affects the user viewing experience, and the short audio video is not delivered. Advertising wastes the technical problem of advertising inventory.
  • an advertisement delivery method including:
  • the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold when the user views the audio and video within the preset time threshold
  • the pre-roll advertisement is placed on the audio and video requested to be played.
  • the first technical solution adopted by the embodiment of the present application further includes: if the duration of the audio and video requested to be played is greater than the duration of the preset audio and video, the pre-roll advertisement is placed on the audio and video requested to be played.
  • the first technical solution adopted by the embodiment of the present application further includes: if the user does not display the accumulated parameter of the pre-roll advertisement when viewing the audio and video within the preset time threshold, the cumulative parameter is less than the preset cumulative parameter threshold, and the The audio and video requested to play the pre-roll advertisement, and the accumulated parameters of the pre-roll advertisement are not distributed when the user watches the audio and video within the preset time threshold.
  • the first technical solution adopted by the embodiment of the present application further includes: the cumulative parameter of the pre-roll advertisement not being served when the user presets the audio and video within the preset time threshold includes the accumulated set number or the accumulated duration.
  • the technical solution adopted by the embodiment of the present application further includes: if the user does not display the accumulated parameter of the pre-roll advertisement when the audio and video is viewed within the preset time threshold, and the cumulative parameter is greater than the preset cumulative parameter threshold, the user is pre- When the audio and video are viewed within the time threshold, the accumulated parameters of the pre-roll advertisement are not cleared.
  • the second technical solution adopted by the embodiment of the present application is: an advertisement server, where the advertisement server includes an audio and video judgment module, an advertisement delivery module, and a parameter determination module;
  • the audio and video judging module is configured to obtain the duration of the audio and video that is requested to be played, and determine whether the length of the audio and video requested to be played is less than the duration of the preset audio and video;
  • the parameter determining module is configured to: if the duration of the audio and video requested to be played is less than the preset audio and video duration, determine whether the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter when the user views the audio and video within the preset time threshold. Threshold
  • the advertisement delivery module is configured to: when the user views the audio and video within the preset time threshold, the cumulative parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold, before the audio and video requested to be played Teaser.
  • the second technical solution adopted by the embodiment of the present application further includes: the advertisement delivery module is further configured to: if the audio and video determination module determines that the duration of the audio and video requested to be played is greater than the duration of the preset audio and video, and the request is played by the advertisement delivery module Pre-roll ads for audio and video.
  • the second technical solution adopted by the embodiment of the present application further includes: the advertisement server further includes a parameter accumulation module;
  • the parameter accumulating module is configured to watch the audio in the preset time threshold of the user, and when the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold, the user presets the time threshold within the threshold When the video is not delivered, the cumulative parameter of the pre-roll advertisement is cleared, and the control advertisement delivery module is provided with the advertisement for the audio and video requested to be played; When the accumulated parameter of the pre-roll advertisement is less than the preset cumulative parameter threshold when the audio and video are viewed in the time threshold, the audio and video data requested to be played is accumulated in the user preset time threshold to watch the audio and video. The cumulative parameters of the pre-roll advertisement are placed, and the advertisement delivery module is controlled not to deliver the pre-roll advertisement to the audio and video requested to be played.
  • the second technical solution adopted by the embodiment of the present application further includes: the cumulative parameter of the pre-roll advertisement not being displayed when the user presets the audio and video within the preset time threshold includes the accumulated audio and video collection number or the accumulated audio and video duration;
  • the audio and video data includes the number of episodes of the audio and video requested to be played or the duration of the audio and video requested to be played.
  • the second technical solution adopted by the embodiment of the present application further includes: the advertisement server further includes a setting module;
  • the setting module is configured to set a preset audio and video duration and an accumulated parameter threshold and a time threshold of the pre-roll advertisement when the user views the audio and video.
  • the third technical solution adopted by the embodiment of the present application is: an advertisement delivery system, including a client player and an advertisement server, the client player is configured to receive an audio and video playback request, and send an advertisement request to the advertisement server;
  • the advertisement server includes an audio and video judgment module, an advertisement delivery module, and a parameter determination module;
  • the audio and video judging module is configured to obtain the duration of the audio and video that is requested to be played, and determine whether the length of the audio and video requested to be played is less than the duration of the preset audio and video;
  • the parameter determining module determines whether the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter valve when the user views the audio and video within the preset time threshold. value
  • the pre-roll advertisement is delivered to the requested audio and video through the advertisement delivery module.
  • an electronic device including:
  • At least one processor and,
  • the memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to:
  • the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold when the user views the audio and video within the preset time threshold
  • the pre-roll advertisement is placed on the audio and video requested to be played.
  • the fourth technical solution adopted by the embodiment of the present application further includes: the at least one processor is further configured to: if the duration of the audio and video requested to be played is greater than the duration of the preset audio and video, the pre-roll advertisement is delivered to the audio and video requested to be played.
  • the fourth technical solution adopted by the embodiment of the present application further includes: the at least one processor is further configured to: if the user views the audio and video within the preset time threshold, the cumulative parameter of the pre-roll advertisement is less than the preset The accumulated parameter threshold is not used to deliver the pre-roll advertisement to the requested audio and video, and the accumulated parameters of the pre-roll advertisement are not distributed when the user watches the audio and video within the preset time threshold.
  • the fourth technical solution adopted by the embodiment of the present application further includes: the cumulative parameter of the pre-roll advertisement not being served when the user presets the audio and video within the preset time threshold includes the accumulated set number or the accumulated duration.
  • the fourth technical solution adopted by the embodiment of the present application further includes: the at least one processor is further configured to: if the user views the audio and video within the preset time threshold, the cumulative parameter of the pre-roll advertisement is not greater than the preset The accumulated parameter threshold is used to clear the accumulated parameter of the pre-roll advertisement when the user watches the audio and video within the preset time threshold.
  • a fifth technical solution adopted by the embodiment of the present application is: a non-transitory computer readable storage medium, wherein the non-transitory computer readable storage medium stores computer executable instructions, and the computer executable instructions Used for:
  • the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold when the user views the audio and video within the preset time threshold
  • the pre-roll advertisement is placed on the audio and video requested to be played.
  • the fifth technical solution adopted by the embodiment of the present application further includes: the computer executable instruction is further configured to: if the duration of the audio and video requested to be played is greater than the duration of the preset audio and video, and placing the pre-roll advertisement on the audio and video requested to be played .
  • the fifth technical solution adopted by the embodiment of the present application further includes: the computer executable instruction is further configured to: if the user views the audio and video within the preset time threshold, the cumulative parameter of the pre-roll advertisement is less than the preset The accumulated parameter threshold does not deliver the pre-roll advertisement to the requested audio and video, and accumulates the accumulated parameters of the pre-roll advertisement when the user views the audio and video within the preset time threshold.
  • the fifth technical solution adopted by the embodiment of the present application further includes: the cumulative parameter of the pre-roll advertisement not being served when the user presets the audio and video within the preset time threshold includes the accumulated set number or the accumulated duration.
  • the fifth technical solution adopted by the embodiment of the present application further includes: the computer executable instruction is further configured to: if the user views the audio and video within the preset time threshold, the cumulative parameter of the pre-roll advertisement is not greater than the preset.
  • the accumulated parameter threshold is used to clear the accumulated parameter of the pre-roll advertisement when the user watches the audio and video within the preset time threshold.
  • a sixth technical solution adopted by the embodiment of the present application is: a computer program product, the computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when When the program instructions are executed by the computer, the computer is caused to perform the method described in any one of the first technical solutions adopted by the embodiments of the present application.
  • the advertisement delivery method, the advertisement server, and the system in the embodiment of the present application determine the length of the audio and video requesting to be played when the client player obtains the advertisement request, if The duration of the requested audio and video is less than the preset threshold (ie, small audio and video), and it is determined whether the accumulated parameter of the pre-roll advertisement is not greater than the preset threshold when the user views the audio and video within the preset time threshold, if the cumulative When the parameter is greater than the preset threshold, the advertisement is delivered to the client player; compared with the prior art, the application improves the user inventory experience while improving the advertisement inventory.
  • the preset threshold ie, small audio and video
  • FIG. 1 is a flowchart of an advertisement delivery method according to a first embodiment of the present application
  • FIG. 2 is a flowchart of an advertisement delivery method according to a second embodiment of the present application.
  • FIG. 3 is a schematic structural diagram of an advertisement server according to a first embodiment of the present application.
  • FIG. 4 is a schematic structural diagram of an advertisement server according to a second embodiment of the present application.
  • FIG. 5 is a schematic structural diagram of an advertisement delivery system according to a third embodiment of the present application.
  • FIG. 6 is a schematic structural diagram of hardware of an electronic device according to a fourth embodiment of the present application.
  • FIG. 1 is a flowchart of an advertisement delivery method according to a first embodiment of the present application.
  • the advertisement delivery method of the first embodiment of the present application includes the following steps:
  • Step 100 The advertisement server obtains the duration of the audio and video that is requested to be played, and determines whether the length of the audio and video that is requested to be played is less than the duration of the preset audio and video; if the length of the audio and video that is requested to be played is less than the duration of the preset audio and video, step 101 is performed;
  • the advertisement server obtains the duration of the audio and video requested to be played by the attached audio and video ID.
  • the preset audio and video duration can be set according to the advertisement delivery requirement. In the embodiment of the present application, the preset audio and video duration is 1 minute.
  • Step 101 The advertisement server determines whether the cumulative parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold when the user views the audio and video within the preset time threshold; if the user views the sound within the preset time threshold When the video is not delivered, the cumulative parameter of the pre-roll advertisement is greater than the preset cumulative parameter threshold, and step 102 is performed;
  • step 101 when the user views the audio and video within the preset time threshold, the accumulated parameters of the pre-roll advertisement are not included: the accumulated audio and video of the pre-roll advertisement is not displayed when the audio and video are viewed within the preset time threshold.
  • the set number S or the accumulated audio and video duration T of the pre-roll advertisement when viewing the audio and video within the preset time threshold; wherein the preset time threshold and the accumulated parameter threshold (cumulative audio and video set number S or The accumulated audio and video duration T) can be set according to actual needs.
  • the cumulative parameter of the pre-roll advertisement that the user does not need to place the audio and video within 24 hours is set to 30 or 30 minutes, if the user is within 24 hours.
  • the advertisement will be advertised to the audio and video that is requested to be played, and the parameter accumulation will be re-executed after 24 hours.
  • Step 102 The advertisement server delivers the pre-roll advertisement to the audio and video requested to be played.
  • FIG. 2 is a flowchart of an advertisement delivery method according to a second embodiment of the present application. Advertising of the second embodiment of the present application
  • the delivery method includes the following steps:
  • Step 200 The client receives an audio and video playback request triggered by the user.
  • Step 201 The client sends an advertisement request to the advertisement server.
  • step 201 the client sends an audio and video ID identifier that is requested to be played when the advertisement request is sent to the advertisement server.
  • Step 202 The advertisement server receives the request for obtaining an advertisement, obtains the duration of the audio and video that is requested to be played, and determines whether the duration of the requested audio and video is greater than the duration of the preset audio and video. If the length of the audio and video requested to be played is greater than the duration of the preset audio and video, perform the steps. 203; If the length of the audio and video requested to play is less than the duration of the preset audio and video, step 204 is performed;
  • the advertisement server acquires the duration of the audio and video requested to be played by the attached audio and video ID.
  • the preset audio and video duration can be set according to the advertisement delivery requirement. In the embodiment of the present application, the preset audio and video duration is 1 minute.
  • Step 203 The advertisement server delivers the pre-roll advertisement to the client;
  • Step 204 The advertisement server obtains the cumulative parameter of the pre-roll advertisement when the user views the audio and video within the preset time threshold, and determines whether the accumulated parameter is greater than a preset cumulative parameter threshold, if the accumulated parameter is less than the pre- Set the cumulative parameter threshold, step 205 is performed; if the accumulated parameter is greater than the preset cumulative parameter threshold, step 206 is performed;
  • step 204 when the user views the audio and video within the preset time threshold, the accumulated parameters of the pre-roll advertisement are not included: the accumulated audio and video of the pre-roll advertisement is not displayed when the audio and video are viewed within the preset time threshold.
  • the set number S or the accumulated audio and video duration T of the pre-roll advertisement when viewing the audio and video within the preset time threshold; wherein the preset time threshold and the accumulated parameter threshold (cumulative audio and video set number S or The accumulated audio and video duration T) can be set according to actual needs.
  • the cumulative parameter of the pre-roll advertisement that the user does not need to place the audio and video within 24 hours is set to 30 or 30 minutes, if the user is within 24 hours.
  • Step 205 The advertisement server accumulates the audio and video data requested to be played in the cumulative parameter that the user does not deliver the pre-roll advertisement when viewing the audio and video within the preset time threshold, and does not deliver the pre-roll advertisement to the client player. ;
  • the audio and video data requested to be played includes the number of episodes of the audio and video requested to be played or the duration of the audio and video requested to be played; that is, if the user does not serve the pre-rolled advertisement when viewing the audio and video within 24 hours, the cumulative parameter is Cumulative audiovisual If the number of frequency sets S is set, the cumulative number of audio and video episodes is recorded as S+1; if the cumulative parameter of the pre-rolled advertisements is not accumulated when the user watches the audio and video within 24 hours, the accumulated audio and video durations T, the accumulated audio and video durations will be accumulated.
  • Step 206 The advertisement server clears the accumulated parameter of the pre-roll advertisement when the user views the audio and video within the preset time threshold, and performs step 203.
  • the advertisement delivery method of the embodiment of the present application determines the duration of the audio and video that is requested to be played. If the duration of the audio and video requested to be played is less than a preset threshold (ie, a small audio and video), the user is determined to be preset. When the audio and video are viewed within the time threshold, the accumulated parameters of the pre-roll advertisement are not exceeded, and if the accumulated parameter is less than the preset threshold, the advertisement is not advertised to the client player; compared with the prior art, The application improves the inventory of the user while optimizing the user experience.
  • a preset threshold ie, a small audio and video
  • FIG. 3 is a schematic structural diagram of an advertisement server according to a first embodiment of the present application.
  • the advertisement server 20 of the first embodiment of the present application includes an audio and video determination module 22, an advertisement delivery module 23, and a parameter determination module 24;
  • the audio and video judging module 22 is configured to obtain the duration of the audio and video requested to be played, and determine whether the length of the audio and video requested to be played is less than the duration of the preset audio and video; if the length of the audio and video requested to be played is less than the duration of the preset audio and video, the parameter judging module 24: determining whether the cumulative parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold when the user views the audio and video within the preset time threshold; wherein, after receiving the advertisement request, the audio and video judgment module 22 passes the attached
  • the audio and video ID identifies the duration of the audio and video that is requested to be played.
  • the preset audio and video duration can be set according to the advertisement delivery requirement. In the embodiment of the present application, the preset audio and video duration is 1 minute.
  • the parameter determining module 24 is configured to determine whether the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold when the user views the audio and video within the preset time threshold; if the user views the audio and video within the preset time threshold
  • the advertisement placement module 23 delivers the pre-roll advertisement to the requested audio and video.
  • the accumulated parameters of the pre-roll advertisements that are not displayed when the user views the audio and video within the preset time threshold include: the cumulative number of audio and video episodes of the pre-roll advertisements when the audio and video are viewed within the preset time threshold.
  • the accumulated audio and video duration T of the pre-roll advertisement is not delivered; wherein, the pre- Set the time threshold and the cumulative parameter threshold (the cumulative number of audio and video sets S or the accumulated audio and video time length T) can be set according to actual needs, for example, setting the user to watch the audio and video within 24 hours without placing the pre-roll
  • the cumulative parameter of the advertisement is 30 sets or 30 minutes. If the user does not need to distribute the accumulated parameters of the pre-roll advertisement for more than 30 episodes or 30 minutes when watching the audio and video within 24 hours, the advertisement is sent to the audio and video requested to be broadcast until 24 The parameter accumulation is re-executed after hours.
  • FIG. 4 is a schematic structural diagram of an advertisement server according to a second embodiment of the present application.
  • the advertisement server 20 of the second embodiment of the present application includes a setting module 21, an audio and video judgment module 22, an advertisement delivery module 23, a parameter determination module 24, and a parameter accumulation module 25;
  • the setting module 21 is configured to set a preset audio and video duration and an accumulated parameter threshold and a time threshold of the pre-roll advertisement when the user views the audio and video;
  • the audio and video judging module 22 is configured to receive an advertisement request sent by the client player, obtain the duration of the audio and video requested to be played, and determine whether the length of the audio and video requested to be played is greater than the duration of the preset audio and video, and if the length of the audio and video requested to be played is greater than Set the preset audio and video duration set by the module 21, and deliver the pre-roll advertisement to the client player through the advertisement delivery module 23; if the length of the audio and video requested to be played is less than the preset audio and video duration set by the setting module 21, the parameter determination module is adopted. 24 determining that the user does not display the cumulative parameters of the pre-roll advertisement when viewing the audio and video within the preset time threshold;
  • the advertisement delivery module 23 is configured to deliver a pre-roll advertisement to the client player
  • the parameter determining module 24 is configured to obtain an accumulated parameter of the pre-roll advertisement when the user views the audio and video within the preset time threshold, and determine whether the accumulated parameter is greater than a cumulative parameter threshold set by the setting module 21, if the cumulative The parameter is greater than the accumulated parameter threshold set by the setting module 21, and the accumulated parameter is cleared by the parameter accumulating module 25. If the accumulated parameter is smaller than the accumulated parameter threshold set by the setting module 21, the audio and video requested to be played by the parameter accumulating module 25 The data is accumulated in the cumulative parameter; wherein, when the user views the audio and video within the preset time threshold, the accumulated parameters of the pre-roll advertisement are not included: the pre-roll is not displayed when the audio and video are viewed within the preset time threshold.
  • the cumulative parameter of the placement advertisement is 30 or 30 minutes. If the user watches the audio and video within 24 hours, the pre-roll advertisement is not required to be loaded. If the parameter exceeds 30 or 30 minutes, the advertisement is placed on the client player until the parameter accumulation is repeated 24 hours later.
  • the parameter accumulation module 25 is configured to not accumulate the pre-roll advertisement when viewing the audio and video within the preset time threshold of the user.
  • the accumulated parameter is cleared, and the advertisement delivery module 23 is controlled to deliver an advertisement to the client player; and the audio and video are not displayed before being viewed within the preset time threshold of the user.
  • the accumulated parameter of the patch advertisement is smaller than the cumulative parameter threshold set by the setting module 21, the audio and video data requested to be played is accumulated in the accumulated parameters of the pre-roll advertisement when the audio and video are viewed within the preset time threshold of the user. And controlling the advertisement delivery module 23 not to deliver the pre-roll advertisement to the client player.
  • the audio and video data requested to be played includes the number of episodes of the audio and video requested to be played or the duration of the audio and video requested to be played; that is, if the user does not play the audio and video within 24 hours, the cumulative parameter of the pre-rolled advertisement is the accumulated audio and video.
  • Set number S the cumulative audio and video collection number is recorded as S+1; if the user does not deliver the pre-rolled advertisement when the audio and video is viewed within 24 hours, the cumulative audio and video duration is T, then the accumulated audio and video duration will be recorded.
  • the advertisement server of the second embodiment of the present application determines the duration of the audio and video that is requested to be played. If the duration of the audio and video requested to be played is less than a preset threshold (ie, a small audio and video), the user is determined to be in advance. When the audio and video are viewed within the time threshold, whether the accumulated parameter of the pre-roll advertisement does not exceed the preset threshold, if the accumulated parameter is less than the preset threshold, the advertisement is not advertised to the client player; compared with the prior art, The second embodiment of the present application improves the advertisement inventory while optimizing the user viewing experience.
  • a preset threshold ie, a small audio and video
  • FIG. 5 is a schematic structural diagram of an advertisement delivery system according to a third embodiment of the present application.
  • the advertisement delivery system of the third embodiment of the present application includes a client player 10 and an advertisement server 20, and the client player 10 and the advertisement server 20 are network-connected.
  • the client player 10 is configured to receive an audio and video play request sent by the user, and send an advertisement request to the advertisement server;
  • the advertisement server includes a setting module 21, an audio and video judging module 22, an advertisement placing module 23, a parameter judging module 24, and a parameter accumulating module 25;
  • the setting module 21 is configured to set a preset audio and video duration and an accumulated parameter threshold and a time threshold of the pre-roll advertisement when the user views the audio and video;
  • the audio and video judging module 22 is configured to receive an advertisement request sent by the client player, and obtain an audio and video requesting to be played. The length of time, and whether the length of the audio and video requested to be played is greater than the duration of the preset audio and video. If the length of the audio and video requested to be played is greater than the duration of the preset audio and video set by the setting module 21, the advertisement is delivered to the client player through the advertisement delivery module 23 If the length of the audio and video requested to be played is less than the preset audio and video duration set by the setting module 21, the parameter determining module 24 determines that the user does not display the accumulated parameters of the pre-roll advertisement when viewing the audio and video within the preset time threshold;
  • the advertisement delivery module 23 is configured to deliver a pre-roll advertisement to the client player
  • the parameter determining module 24 is configured to obtain an accumulated parameter of the pre-roll advertisement when the user views the audio and video within the preset time threshold, and determine whether the accumulated parameter is greater than a cumulative parameter threshold set by the setting module 21, if the cumulative The parameter is greater than the accumulated parameter threshold set by the setting module 21, and the accumulated parameter is cleared by the parameter accumulating module 25. If the accumulated parameter is smaller than the accumulated parameter threshold set by the setting module 21, the audio and video requested to be played by the parameter accumulating module 25 The data is accumulated in the cumulative parameter; wherein, when the user views the audio and video within the preset time threshold, the accumulated parameters of the pre-roll advertisement are not included: the pre-roll is not displayed when the audio and video are viewed within the preset time threshold.
  • the cumulative parameter of the placement advertisement is 30 or 30 minutes. If the user watches the audio and video within 24 hours, the pre-roll advertisement is not required to be loaded. If the parameter exceeds 30 or 30 minutes, the advertisement is placed on the client player until the parameter accumulation is repeated 24 hours later.
  • the parameter accumulating module 25 is configured to clear the accumulated parameter and control the advertising when the accumulated parameter of the pre-roll advertisement is not greater than the accumulated parameter threshold set by the setting module 21 when the audio and video are viewed within the preset time threshold of the user.
  • the module 23 delivers an advertisement to the client player; and when the audio and video are viewed within the preset time threshold, the cumulative parameter of the pre-roll advertisement is less than the accumulated parameter threshold set by the setting module 21, and the audio and video to be played is requested.
  • the data accumulation is not included in the accumulated parameters of the pre-roll advertisement when viewing the audio and video within the preset time threshold of the user, and controls the advertisement delivery module 23 not to deliver the pre-roll advertisement to the client player.
  • the audio and video data requested to be played includes the number of episodes of the audio and video requested to be played or the duration of the audio and video requested to be played; that is, if the user does not play the audio and video within 24 hours, the cumulative parameter of the pre-rolled advertisement is the accumulated audio and video.
  • Set number S the cumulative audio and video collection number is recorded as S+1; if the user does not deliver the pre-rolled advertisement when the audio and video is viewed within 24 hours, the cumulative audio and video duration is T, then the accumulated audio and video duration will be recorded.
  • T clears and controls the ad delivery mode The block begins to deliver pre-roll ads to the client player and resumes accumulating after 24 hours.
  • the advertisement delivery system of the third embodiment of the present application determines the duration of the audio and video that is requested to be played. If the duration of the audio and video requested to be played is less than a preset threshold (ie, a small audio and video), the judgment is made. When the user watches the audio and video within the preset time threshold, the cumulative parameter of the pre-roll advertisement does not exceed the preset threshold. If the accumulated parameter is less than the preset threshold, the advertisement is not advertised to the client player; Technically, the third embodiment of the present application improves the advertisement inventory while optimizing the user viewing experience.
  • a preset threshold ie, a small audio and video
  • FIG. 6 is a schematic structural diagram of hardware of an electronic device according to a fourth embodiment of the present application.
  • the electronic device according to the fourth embodiment of the present application includes: one or more processors 610 and a memory 620. Take a processor 610 as an example.
  • the device may also include an input device 630 and an output device 640.
  • the processor 610, the memory 620, the input device 630, and the output device 640 may be connected by a bus or other means, as exemplified by a bus connection in FIG.
  • the memory 620 is a non-transitory computer readable storage medium for storing non-transitory software programs, non-transitory computer executable programs, and modules.
  • the processor 610 executes various functional applications and data processing of the electronic device by running non-transitory software programs, instructions, and modules stored in the memory 620, that is, the processing method of the above method embodiments.
  • the memory 620 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function; the storage data area may store data or the like.
  • memory 620 can include high speed random access memory, and can also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device.
  • memory 620 can optionally include memory remotely located relative to processor 610, which can be connected to the processing device over a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.
  • Input device 630 can receive input digital or character information and generate a signal input.
  • the output device 640 can include a display device such as a display screen.
  • the one or more modules are stored in the memory 620 and, when executed by the one or more processors 610, perform:
  • the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold when the user views the audio and video within the preset time threshold
  • the pre-roll advertisement is placed on the audio and video requested to be played.
  • the at least one processor 610 is further configured to: before the length of the audio and video requested to be played is greater than the preset audio and video duration, to deliver the pre-roll advertisement to the audio and video requested to be played.
  • the at least one processor 610 is further configured to: if the user views the audio and video within the preset time threshold, the cumulative parameter of the pre-roll advertisement is less than the preset cumulative parameter valve. The value does not deliver the pre-roll advertisement to the audio and video that is requested to be played, and accumulates the accumulated parameters of the pre-roll advertisement when the user views the audio and video within the preset time threshold.
  • the accumulated parameters of the pre-roll advertisement that are not delivered when the user presets the audio and video within the preset time threshold include the accumulated set number or the accumulated duration.
  • the at least one processor 610 is further configured to: if the user views the audio and video within the preset time threshold, the cumulative parameter of the pre-roll advertisement is not greater than the preset cumulative parameter valve. The value is that the accumulated parameter of the pre-roll advertisement is not cleared when the user views the audio and video within the preset time threshold.
  • a fifth embodiment of the present application discloses a non-transitory (non-volatile) computer storage medium storing computer-executable instructions for performing the method embodiments described above. method.
  • the computer executable instruction is configured to obtain an audio and video duration for requesting to play, and determine whether the length of the audio and video requested to be played is less than a preset audio and video duration;
  • the accumulated parameter of the pre-roll advertisement is not greater than the preset cumulative parameter threshold when the user views the audio and video within the preset time threshold
  • the pre-roll advertisement is placed on the audio and video requested to be played.
  • the computer executable instructions are further used to: if the length of the audio and video requested to be played More than the preset audio and video duration, the pre-roll advertisement is placed on the audio and video requested to be played.
  • the computer executable instructions are further configured to: if the user views audio and video within a preset time threshold, the cumulative parameter of the pre-roll advertisement is not less than the preset cumulative parameter valve. The value does not deliver the pre-roll advertisement to the audio and video that is requested to be played, and accumulates the accumulated parameters of the pre-roll advertisement when the user views the audio and video within the preset time threshold.
  • the accumulated parameters of the pre-roll advertisement that are not delivered when the user presets the audio and video within the preset time threshold include the accumulated set number or the accumulated duration.
  • the computer executable instructions are further configured to: if the user views audio and video within a preset time threshold, the cumulative parameter of the pre-roll advertisement is not greater than the preset cumulative parameter valve. The value is that the accumulated parameter of the pre-roll advertisement is not cleared when the user views the audio and video within the preset time threshold.
  • a sixth embodiment of the present application discloses a computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer
  • the computer is caused to perform any of the methods described in the first/second embodiment of the present application.

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Abstract

本申请涉及广告投放技术领域，尤其涉及一种广告投放方法、广告服务器及系统。所述广告投放方法包括：通过广告服务器获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。相对于现有技术，本申请在优化用户观看体验的同时，提升了广告库存。

Description

一种广告投放方法、广告服务器及系统
交叉引用
本申请基于申请号为CN201610321537.7、申请日为2016年05月16日的中国专利申请提出，并要求该中国专利申请的优先权，该中国专利申请的全部内容在此引入本申请作为参考。
技术领域
本申请实施例涉及广告投放技术领域，尤其涉及一种广告投放方法、广告服务器及系统。
背景技术
目前，用户在观看网络音视频时，无论音视频大小或长短都要在音视频前投放贴片广告，严重影响用户的观看体验。尤其是对于观看小音视频或者观看频率较高的用户，可能很大一部分时间都是在等待广告时间中度过，部分用户可能会因此而放弃观看音视频，不利于音视频播放设备及音视频的关注度。
为了提升用户体验，现有技术中，针对一些短音视频，特别是1分钟以下的音视频都不投放广告。该方法虽然在一定程度上改善了用户的观看体验，但是浪费了广告库存。
发明内容
本申请实施例提供了一种广告投放方法、广告服务器及系统，旨在解决现有的广告投放方式无论音视频大小或长短都要投放贴片广告而影响用户观看体验，以及短音视频不投放广告而浪费广告库存的技术问题。
为了解决以上提出的问题，本申请实施例采用的第一技术方案为：一种广告投放方法，包括：
获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
本申请实施例采用的第一技术方案还包括：如果请求播放的音视频时长大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
本申请实施例采用的第一技术方案还包括：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值，不向所述请求播放的音视频投放前贴片广告，并累计所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数。
本申请实施例采用的第一技术方案还包括：所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计集数或累计时长。
本申请实施例采取的技术方案还包括：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，将所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零。
本申请实施例采取的第二技术方案为：一种广告服务器，所述广告服务器包括音视频判断模块、广告投放模块、参数判断模块；
所述音视频判断模块用于获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
所述参数判断模块用于如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
所述广告投放模块用于如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
本申请实施例采取的第二技术方案还包括：广告投放模块还用于如果音视频判断模块判断请求播放的音视频时长大于预设音视频时长，通过所述广告投放模块向所述请求播放的音视频投放前贴片广告。
本申请实施例采取的第二技术方案还包括：所述广告服务器还包括参数累计模块；
所述参数累计模块用于在用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值时，将所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零，控制广告投放模块向所述请求播放的音视频投放广告；并在用户预设 时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值时，将请求播放的音视频数据累计在所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数中，并控制广告投放模块不向所述请求播放的音视频投放前贴片广告。
本申请实施例采取的第二技术方案还包括：所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计音视频集数或累计音视频时长；所述累计的音视频数据包括请求播放的音视频的集数或请求播放的音视频时长。
本申请实施例采取的第二技术方案还包括：所述广告服务器还包括设置模块；
所述设置模块用于设置预设音视频时长以及用户观看音视频时没有投放前贴片广告的累计参数阀值和时间阀值。
本申请实施例采取的第三技术方案为：一种广告投放系统，包括客户端播放器和广告服务器，所述客户端播放器用于接收音视频播放请求，并向广告服务器发送获取广告请求；所述广告服务器包括音视频判断模块、广告投放模块、参数判断模块；
所述音视频判断模块用于获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
如果请求播放的音视频时长小于预设音视频时长，通过所述参数判断模块判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，通过广告投放模块向所述请求播放的音视频投放前贴片广告。
本申请实施例采取的第四技术方案为：一种电子设备，包括：
至少一个处理器；以及，
与所述至少一个处理器通信连接的存储器；其中，
所述存储器存储有可被所述至少一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够：
获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
本申请实施例采取的第四技术方案还包括：所述至少一个处理器还能够：如果请求播放的音视频时长大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
本申请实施例采取的第四技术方案还包括：所述至少一个处理器还能够：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值，不向所述请求播放的音视频投放前贴片广告，并累计所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数。
本申请实施例采取的第四技术方案还包括：所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计集数或累计时长。
本申请实施例采取的第四技术方案还包括：所述至少一个处理器还能够：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，将所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零。
本申请实施例采取的第五技术方案为：一种非暂态计算机可读存储介质，其特征在于，所述非暂态计算机可读存储介质存储有计算机可执行指令，所述计算机可执行指令用于：
获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
本申请实施例采取的第五技术方案还包括：所述计算机可执行指令还用于：如果请求播放的音视频时长大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
本申请实施例采取的第五技术方案还包括：所述计算机可执行指令还用于：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值，不向所述请求播放的音视频投放前贴片广告，并累计所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数。
本申请实施例采取的第五技术方案还包括：所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计集数或累计时长。
本申请实施例采取的第五技术方案还包括：所述计算机可执行指令还用于：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，将所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零。
本申请实施例采取的第六技术方案为：一种计算机程序产品，所述计算机程序产品包括存储在非暂态计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行本申请实施例采取的第一技术方案中任一种所述的方法。
与现有技术相比，本申请实施例的有益效果在于：本申请实施例的广告投放方法、广告服务器及系统在客户端播放器获取广告请求时，对请求播放的音视频时长进行判断，如果请求的播放的音视频时长小于预设阀值(即小音视频)，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设阀值，如果累计参数大于预设阀值，则向客户端播放器投放广告；相对于现有技术，本申请在优化用户观看体验的同时，提升了广告库存。
附图说明
为了更清楚地说明本申请实施例的技术方案，下面将对实施例中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其它的附图。
图1为本申请第一实施例的广告投放方法的流程图；
图2为本申请第二实施例的广告投放方法的流程图；
图3为本申请第一实施例的广告服务器的结构示意图；
图4为本申请第二实施例的广告服务器的结构示意图；
图5为本申请第三实施例的广告投放系统的结构示意图。
图6为本申请第四实施例所述电子设备的硬件结构示意图。
具体实施方式
为了便于理解本申请，下面将参照相关附图对本申请进行更全面的描述。附图中给出了本申请的较佳实施例。但是，本申请可以以许多不同的形式来实现，并不限于本文所描述的实施例。相反地，提供这些实施例的目的是使对本申请的公开内容的理解更加透彻全面。
除非另有定义，本文所使用的所有的技术和科学术语与属于本申请的技术领域的技术人员通常理解的含义相同。本文中在本申请的说明书中所使用的术语只是为了描述具体的实施例的目的，不是旨在于限制本申请。
请参阅图1，是本申请第一实施例的广告投放方法的流程图。本申请第一实施例的广告投放方法包括以下步骤：
步骤100：广告服务器获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；如果请求播放的音视频时长小于预设音视频时长，执行步骤101；
在步骤100中，广告服务器接收到获取广告请求后，通过附带的音视频ID标识获取请求播放的音视频时长。预设音视频时长可根据广告投放需求进行设定，在本申请实施例中，预设音视频时长为1分钟。
步骤101：广告服务器判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，执行步骤102；
在步骤101中，用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数具体包括：在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频集数S或在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频时长T；其中，所述预设时间阀值和累计参数阀值(累计音视频集数S或累计音视频时长T)可根据实际需求进行设定，例如，设定用户在24小时内观看音视频时不需要投放前贴片广告的累计参数为30集或30分钟，如果用户在24小时内观看音视频时不需要投放前贴片广告的累计参数超过30集或30分钟，则向请求播放的音视频投放广告，直到24小时以后重新进行参数累计。
步骤102：广告服务器向请求播放的音视频投放前贴片广告。
请参阅图2，是本申请第二实施例的广告投放方法的流程图。本申请第二实施例的广告 投放方法包括以下步骤：
步骤200：客户端接收用户触发的音视频播放请求；
步骤201：客户端向广告服务器发送获取广告请求；
在步骤201中，客户端向广告服务器发送获取广告请求时会附带请求播放的音视频ID标识。
步骤202：广告服务器接收获取广告请求，获取请求播放的音视频时长，并判断请求播放的音视频时长是否大于预设音视频时长，如果请求播放的音视频时长大于预设音视频时长，执行步骤203；如果请求播放的音视频时长小于预设音视频时长，执行步骤204；
在步骤202中，广告服务器接收到获取广告请求后，通过附带的音视频ID标识获取请求播放的音视频时长。预设音视频时长可根据广告投放需求进行设定，在本申请实施例中，预设音视频时长为1分钟。
步骤203：广告服务器向客户端投放前贴片广告；
步骤204：广告服务器获取该用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数，并判断该累计参数是否大于预设的累计参数阀值，如果该累计参数小于预设的累计参数阀值，执行步骤205；如果该累计参数大于预设的累计参数阀值，执行步骤206；
在步骤204中，用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数具体包括：在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频集数S或在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频时长T；其中，所述预设时间阀值和累计参数阀值(累计音视频集数S或累计音视频时长T)可根据实际需求进行设定，例如，设定用户在24小时内观看音视频时不需要投放前贴片广告的累计参数为30集或30分钟，如果用户在24小时内观看音视频时不需要投放前贴片广告的累计参数超过30集或30分钟，则向客户端播放器投放广告，直到24小时以后重新进行参数累计。
步骤205：广告服务器将请求播放的音视频数据累计在该用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数中，并不向客户端播放器投放前贴片广告；
在步骤205中，请求播放的音视频数据包括请求播放的音视频的集数或请求播放的音视频时长；即，如果用户在24小时内观看音视频时没有投放前贴片广告的累计参数为累计音视 频集数S，则将累计音视频集数记为S+1；如果用户在24小时内观看音视频时没有投放前贴片广告的累计参数为累计音视频时长T，则将累计音视频时长记为T+请求播放的音视频时长；如此循环，直到24小时内累计音视频集数S或累计音视频时长T大于预设的累计参数阀值，则将累计音视频集数S或累计音视频时长T清零，同时开始向客户端播放器投放前贴片广告，并在24小时后重新开始累计；在优化用户观看体验的同时，提升了广告库存。
步骤206：广告服务器将该用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零，并执行步骤203。
本申请实施例的广告投放方法在接收到获取广告请求时，对请求播放的音视频时长进行判断，如果请求播放的音视频时长小于预设阀值(即小音视频)，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否超过预设阀值，如果累计参数小于预设阀值，则不向客户端播放器投放广告；相对于现有技术，本申请在优化用户观看体验的同时，提升了广告库存。
请参阅图3，是本申请第一实施例的广告服务器的结构示意图。本申请第一实施例的广告服务器20包括音视频判断模块22、广告投放模块23、参数判断模块24；
音视频判断模块22用于获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；如果请求播放的音视频时长小于预设音视频时长，通过参数判断模块24判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；其中，音视频判断模块22接收到获取广告请求后，通过附带的音视频ID标识获取请求播放的音视频时长。预设音视频时长可根据广告投放需求进行设定，在本申请实施例中，预设音视频时长为1分钟。
参数判断模块24用于判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；如果用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，通过广告投放模块23向所述请求播放的音视频投放前贴片广告。其中，用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数具体包括：在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频集数S或在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频时长T；其中，所述预 设时间阀值和累计参数阀值(累计音视频集数S或累计音视频时长T)可根据实际需求进行设定，例如，设定用户在24小时内观看音视频时不需要投放前贴片广告的累计参数为30集或30分钟，如果用户在24小时内观看音视频时不需要投放前贴片广告的累计参数超过30集或30分钟，则向请求播放的音视频投放广告，直到24小时以后重新进行参数累计。
请参阅图4，是本申请第二实施例的广告服务器的结构示意图。本申请第二实施例的广告服务器20包括设置模块21、音视频判断模块22、广告投放模块23、参数判断模块24和参数累计模块25；
设置模块21用于设置预设音视频时长以及用户观看音视频时没有投放前贴片广告的累计参数阀值和时间阀值；
音视频判断模块22用于接收客户端播放器发送的获取广告请求，获取请求播放的音视频时长，并判断请求播放的音视频时长是否大于预设音视频时长，如果请求播放的音视频时长大于设置模块21设置的预设音视频时长，通过广告投放模块23向客户端播放器投放前贴片广告；如果请求播放的音视频时长小于设置模块21设置的预设音视频时长，通过参数判断模块24判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数；
广告投放模块23用于向客户端播放器投放前贴片广告；
参数判断模块24用于获取该用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数，并判断该累计参数是否大于设置模块21设置的累计参数阀值，如果该累计参数大于设置模块21设置的累计参数阀值，通过参数累计模块25将该累计参数清零；如果该累计参数小于设置模块21设置的累计参数阀值，通过参数累计模块25将请求播放的音视频数据累计在该累计参数中；其中，用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数具体包括：在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频集数S或在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频时长T；例如，设定用户在24小时内观看音视频时不需要投放前贴片广告的累计参数为30集或30分钟，如果用户在24小时内观看音视频时不需要投放前贴片广告的累计参数超过30集或30分钟，则向客户端播放器投放广告，直到24小时以后重新进行参数累计。
参数累计模块25用于在用户预设时间阀值内观看音视频时没有投放前贴片广告的累计 参数大于设置模块21设置的累计参数阀值时，将该累计参数清零，同时控制广告投放模块23向客户端播放器投放广告；并在用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于设置模块21设置的累计参数阀值时，将请求播放的音视频数据累计在该用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数中，并控制广告投放模块23不向客户端播放器投放前贴片广告。其中，请求播放的音视频数据包括请求播放的音视频的集数或请求播放的音视频时长；即，如果用户在24小时内观看音视频时没有投放前贴片广告的累计参数为累计音视频集数S，则将累计音视频集数记为S+1；如果用户在24小时内观看音视频时没有投放前贴片广告的累计参数为累计音视频时长T，则将累计音视频时长记为T+请求播放的音视频时长；如此循环，直到24小时内累计音视频集数S或累计音视频时长T大于预设的累计参数阀值，则将累计音视频集数S或累计音视频时长T清零，同时控制广告投放模块23开始向客户端播放器投放前贴片广告，并在24小时后重新开始累计。
本申请第二实施例的广告服务器在接收到获取广告请求时，对请求播放的音视频时长进行判断，如果请求播放的音视频时长小于预设阀值(即小音视频)，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否超过预设阀值，如果累计参数小于预设阀值，则不向客户端播放器投放广告；相对于现有技术，本申请第二实施例在优化用户观看体验的同时，提升了广告库存。
请参阅图5，是本申请第三实施例的广告投放系统的结构示意图。本申请第三实施例的广告投放系统包括客户端播放器10和广告服务器20，客户端播放器10和广告服务器20网络连接。
客户端播放器10用于接收用户发送的音视频播放请求，并向广告服务器发送获取广告请求；
广告服务器包括设置模块21、音视频判断模块22、广告投放模块23、参数判断模块24和参数累计模块25；
设置模块21用于设置预设音视频时长以及用户观看音视频时没有投放前贴片广告的累计参数阀值和时间阀值；
音视频判断模块22用于接收客户端播放器发送的获取广告请求，获取请求播放的音视频 时长，并判断请求播放的音视频时长是否大于预设音视频时长，如果请求播放的音视频时长大于设置模块21设置的预设音视频时长，通过广告投放模块23向客户端播放器投放前贴片广告；如果请求播放的音视频时长小于设置模块21设置的预设音视频时长，通过参数判断模块24判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数；
广告投放模块23用于向客户端播放器投放前贴片广告；
参数判断模块24用于获取该用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数，并判断该累计参数是否大于设置模块21设置的累计参数阀值，如果该累计参数大于设置模块21设置的累计参数阀值，通过参数累计模块25将该累计参数清零；如果该累计参数小于设置模块21设置的累计参数阀值，通过参数累计模块25将请求播放的音视频数据累计在该累计参数中；其中，用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数具体包括：在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频集数S或在预设时间阀值内观看音视频时没有投放前贴片广告的累计音视频时长T；例如，设定用户在24小时内观看音视频时不需要投放前贴片广告的累计参数为30集或30分钟，如果用户在24小时内观看音视频时不需要投放前贴片广告的累计参数超过30集或30分钟，则向客户端播放器投放广告，直到24小时以后重新进行参数累计。
参数累计模块25用于在用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于设置模块21设置的累计参数阀值时，将该累计参数清零，同时控制广告投放模块23向客户端播放器投放广告；并在用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于设置模块21设置的累计参数阀值时，将请求播放的音视频数据累计在该用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数中，并控制广告投放模块23不向客户端播放器投放前贴片广告。其中，请求播放的音视频数据包括请求播放的音视频的集数或请求播放的音视频时长；即，如果用户在24小时内观看音视频时没有投放前贴片广告的累计参数为累计音视频集数S，则将累计音视频集数记为S+1；如果用户在24小时内观看音视频时没有投放前贴片广告的累计参数为累计音视频时长T，则将累计音视频时长记为T+请求播放的音视频时长；如此循环，直到24小时内累计音视频集数S或累计音视频时长T大于预设的累计参数阀值，则将累计音视频集数S或累计音视频时长T清零，同时控制广告投放模 块开始向客户端播放器投放前贴片广告，并在24小时后重新开始累计。
本申请第三实施例的广告投放系统在客户端播放器获取广告请求时，对请求播放的音视频时长进行判断，如果请求播放的音视频时长小于预设阀值(即小音视频)，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否超过预设阀值，如果累计参数小于预设阀值，则不向客户端播放器投放广告；相对于现有技术，本申请第三实施例在优化用户观看体验的同时，提升了广告库存。
请参阅图6，为本申请第四实施例所述电子设备的硬件结构示意图。本申请第四实施例所述电子设备包括：一个或多个处理器610以及存储器620。以一个处理器610为例。该设备还可以包括：输入装置630和输出装置640。
处理器610、存储器620、输入装置630和输出装置640可以通过总线或者其他方式连接，图6中以通过总线连接为例。
存储器620作为一种非暂态计算机可读存储介质，可用于存储非暂态软件程序、非暂态计算机可执行程序以及模块。处理器610通过运行存储在存储器620中的非暂态软件程序、指令以及模块，从而执行电子设备的各种功能应用以及数据处理，即实现上述方法实施例的处理方法。
存储器620可以包括存储程序区和存储数据区，其中，存储程序区可存储操作系统、至少一个功能所需要的应用程序；存储数据区可存储数据等。此外，存储器620可以包括高速随机存取存储器，还可以包括非暂态存储器，例如至少一个磁盘存储器件、闪存器件、或其他非暂态固态存储器件。在一些实施例中，存储器620可选包括相对于处理器610远程设置的存储器，这些远程存储器可以通过网络连接至处理装置。上述网络的实例包括但不限于互联网、企业内部网、局域网、移动通信网及其组合。
输入装置630可接收输入的数字或字符信息，以及产生信号输入。输出装置640可包括显示屏等显示设备。
所述一个或者多个模块存储在所述存储器620中，当被所述一个或者多个处理器610执行时，执行：
获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
在一种可能的实现方式中，所述至少一个处理器610还能够：如果请求播放的音视频时长大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
在一种可能的实现方式中，所述至少一个处理器610还能够：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值，不向所述请求播放的音视频投放前贴片广告，并累计所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数。
在一种可能的实现方式中，所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计集数或累计时长。
在一种可能的实现方式中，所述至少一个处理器610还能够：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，将所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零。
上述产品可执行本申请实施例所提供的方法，具备执行方法相应的功能模块和有益效果。未在本实施例中详尽描述的技术细节，可参见本申请实施例提供的方法。
本申请第五实施例公开一种非暂态(非易失性)计算机存储介质，所述计算机存储介质存储有计算机可执行指令，所述计算机可执行指令用于执行上述任意方法实施例中的方法。
所述计算机可执行指令用于获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
在一种可能的实现方式中，所述计算机可执行指令还用于：如果请求播放的音视频时长 大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
在一种可能的实现方式中，所述计算机可执行指令还用于：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值，不向所述请求播放的音视频投放前贴片广告，并累计所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数。
在一种可能的实现方式中，所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计集数或累计时长。
在一种可能的实现方式中，所述计算机可执行指令还用于：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，将所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零。
本申请第六实施例公开一种计算机程序产品，所述计算机程序产品包括存储在非暂态计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行本申请第一/二实施例所述的任意一种方法。
通过以上的实施方式的描述，本领域的技术人员可以清楚地了解到各实施方式可借助软件加必需的通用硬件平台的方式来实现，当然也可以通过硬件。基于这样的理解，上述技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品可以存储在计算机可读存储介质中，如ROM/RAM、磁碟、光盘等，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行各个实施例或者实施例的某些部分所述的方法。
上述实施例为本申请较佳的实施方式，但本申请的实施方式并不受上述实施例的限制，其他的任何未背离本申请的精神实质与原理下所作的改变、修饰、替代、组合、简化，均应为等效的置换方式，都包含在本申请的保护范围之内。

Claims (22)

  1. 一种广告投放方法，其特征在于，包括：
    获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
    如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
    如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
  2. 根据权利要求1所述的广告投放方法，其特征在于，还包括：如果请求播放的音视频时长大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
  3. 根据权利要求1所述的广告投放方法，其特征在于，还包括：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值，不向所述请求播放的音视频投放前贴片广告，并累计所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数。
  4. 根据权利要求3所述的广告投放方法，其特征在于，所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计集数或累计时长。
  5. 根据权利要求4所述的广告投放方法，其特征在于，还包括：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，将所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零。
  6. 一种广告服务器，其特征在于，所述广告服务器包括音视频判断模块、广告投放模块、参数判断模块；
    所述音视频判断模块用于获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
    所述参数判断模块用于如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
    所述广告投放模块用于如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
  7. 根据权利要求6所述的广告服务器，其特征在于，广告投放模块还用于如果音视频判断模块判断请求播放的音视频时长大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
  8. 根据权利要求6所述的广告服务器，其特征在于，所述广告服务器还包括参数累计模块；
    所述参数累计模块用于在用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值时，将所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零，控制广告投放模块向所述请求播放的音视频投放广告；并在用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值时，将请求播放的音视频数据累计在所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数中，并控制广告投放模块不向所述请求播放的音视频投放前贴片广告。
  9. 根据权利要求8所述的广告服务器，其特征在于，所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计音视频集数或累计音视频时长；所述累计的音视频数据包括请求播放的音视频的集数或请求播放的音视频时长。
  10. 根据权利要求9所述的广告服务器，其特征在于，所述广告服务器还包括设置模块；
    所述设置模块用于设置预设音视频时长以及用户观看音视频时没有投放前贴片广告的累计参数阀值和时间阀值。
  11. 一种广告投放系统，包括客户端播放器和广告服务器，其特征在于，所述客户端播放器用于接收音视频播放请求，并向广告服务器发送获取广告请求；所述广告服务器包括音视频判断模块、广告投放模块、参数判断模块；
    所述音视频判断模块用于获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
    如果请求播放的音视频时长小于预设音视频时长，通过所述参数判断模块判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
    如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，通过广告投放模块向所述请求播放的音视频投放前贴片广告。
  12. 一种电子设备，其特征在于，包括：
    至少一个处理器；以及，
    与所述至少一个处理器通信连接的存储器；其中，
    所述存储器存储有可被所述至少一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够：
    获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
    如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
    如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
  13. 根据权利要求12所述的电子设备，其特征在于，所述至少一个处理器 还能够：如果请求播放的音视频时长大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
  14. 根据权利要求12所述的电子设备，其特征在于，所述至少一个处理器还能够：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值，不向所述请求播放的音视频投放前贴片广告，并累计所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数。
  15. 根据权利要求14所述的电子设备，其特征在于，所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计集数或累计时长。
  16. 根据权利要求15所述的电子设备，其特征在于，所述至少一个处理器还能够：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，将所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零。
  17. 一种非暂态计算机可读存储介质，其特征在于，所述非暂态计算机可读存储介质存储有计算机可执行指令，所述计算机可执行指令用于：
    获取请求播放的音视频时长，判断所述请求播放的音视频时长是否小于预设音视频时长；
    如果请求播放的音视频时长小于预设音视频时长，判断用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数是否大于预设的累计参数阀值；
    如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，向所述请求播放的音视频投放前贴片广告。
  18. 根据权利要求17所述的非暂态计算机可读存储介质，其特征在于，所述计算机可执行指令还用于：如果请求播放的音视频时长大于预设音视频时长，向所述请求播放的音视频投放前贴片广告。
  19. 根据权利要求17所述的非暂态计算机可读存储介质，其特征在于，所 述计算机可执行指令还用于：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数小于预设的累计参数阀值，不向所述请求播放的音视频投放前贴片广告，并累计所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数。
  20. 根据权利要求19所述的非暂态计算机可读存储介质，其特征在于，所述用户预设时间阀值内观看音视频时没有投放前贴片广告的累计参数包括累计集数或累计时长。
  21. 根据权利要求20所述的非暂态计算机可读存储介质，其特征在于，所述计算机可执行指令还用于：如果所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数大于预设的累计参数阀值，将所述用户在预设时间阀值内观看音视频时没有投放前贴片广告的累计参数清零。
  22. 一种计算机程序产品，其特征在于，所述计算机程序产品包括存储在非暂态计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行权利要求1-5中任一项所述的方法。
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CN112819524A (zh) * 2021-01-29 2021-05-18 卡莱特云科技股份有限公司 一种广告分区投放方法、系统及计算机设备
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