WO2015196602A1 - 基于交互式网络电视的广告播放方法、服务装置及系统 - Google Patents
基于交互式网络电视的广告播放方法、服务装置及系统 Download PDFInfo
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- WO2015196602A1 WO2015196602A1 PCT/CN2014/087228 CN2014087228W WO2015196602A1 WO 2015196602 A1 WO2015196602 A1 WO 2015196602A1 CN 2014087228 W CN2014087228 W CN 2014087228W WO 2015196602 A1 WO2015196602 A1 WO 2015196602A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- the present invention relates to the field of television, and in particular, to an advertisement playing method, a service device and a system based on an interactive network television.
- IPTV Internet Protocol Television
- EPG Electronic Program Guide
- CDN Content Delivery Network
- the advertisement is generally played during a specific time in the broadcast of the live program, and the advertisement content that is played is generally not related to the program being played, and the merchant also needs to spend more funds to purchase a certain advertisement. Playing the advertisements for some time periods, but it is difficult to resonate with the users because the types of advertisements played during a certain period of time are relatively complicated and unrelated to the TV programs, and the investment of the merchants is not directly proportional to the effect obtained; The lack of good use of its resources for on-demand playback of interactive programs on-demand or back-to-back is a relatively large drawback in the prior art.
- the invention provides an advertisement playing method, a service device and a system based on an interactive network television, which solves the problem that the advertisement of the advertisement in the interactive program is not well utilized in the prior art, and the advertisement content played is not
- the embodiment of the present invention adopts the following technical solutions:
- An advertisement playing method based on interactive network television comprising:
- the advertisement configuration information includes a screening condition and a play control rule of the advertisement media information
- the advertisement media information is determined according to the screening condition, and the advertisement media information and the interactive program are played according to the play control rule.
- the advertisement media information has an attribute parameter; determining the advertisement media information according to the screening condition specifically includes: matching the screening condition with an attribute parameter of the advertisement media information; and corresponding to the attribute parameter that is successfully matched
- the advertisement media information and the interactive program are played according to the play control rule.
- the method further includes: receiving a parameter adding instruction for the attribute parameter of the advertising media information, and adding the instruction to the advertising media information according to the parameter The property parameters are updated.
- the screening condition specifically includes one or more of a scene type, an advertisement duration, a video definition, and a video format.
- the play control rule specifically includes: a play time point, an advertisement media information and an play mode of the interactive program, a display position, and a screen size when the advertisement media information is played.
- the method further comprises:
- a service operation instruction for the currently played advertisement media information content uploaded by the receiver top box suspending the currently played advertisement media information or the currently played advertisement media information and the interactive program according to the service operation instruction, and suspending the service
- the operation instruction performs response processing; after the business operation is completed, the suspended advertisement media information or the advertisement media information and the interactive program are resumed and played.
- An advertisement network service device based on interactive network television comprising:
- the instruction receiving module is configured to send a play request instruction for the interactive program uploaded by the receiver top box;
- the determining module is configured to determine, according to the interactive program, whether there is preset advertisement configuration information, where the advertisement configuration information includes a screening condition and a play control rule of the advertisement media information;
- the play control module is configured to determine the advertisement media information according to the screening condition if the determination result of the determination module is yes, and play the advertisement media information and the interactive program according to the play control rule.
- the screening condition comprises one or more of a scene type, an advertisement duration, a video definition, and a video format.
- the advertisement media information has an attribute parameter; the play control module is specifically configured to match the filter condition with an attribute parameter of the advertisement media information; and the advertisement media information corresponding to the attribute parameter with successful matching is
- the interactive program is played according to the play control rule.
- the method further includes an advertisement management module, the advertisement management module is configured to receive a parameter adding instruction for the attribute parameter of the advertisement media information; the play control module is further configured to add a new instruction pair according to the parameter The attribute parameters of the advertisement media information are updated.
- the advertisement management module is configured to receive a parameter adding instruction for the attribute parameter of the advertisement media information
- the play control module is further configured to add a new instruction pair according to the parameter The attribute parameters of the advertisement media information are updated.
- the screening condition specifically includes one or more of a scene type, an advertisement duration, a video definition, and a video format.
- the play control rule specifically includes: a play time point, an advertisement media information and an play mode of the interactive program, a display position, and a screen size when the advertisement media information is played.
- the instruction receiving module is further configured to be a service operation instruction for the currently played advertisement content uploaded by the receiver set-top box;
- the play control module is further configured to: according to the service operation instruction, the currently played advertisement or the currently played advertisement
- the advertisement and the interactive program are suspended, and played according to the screen responded by the business operation instruction; and are further configured to resume playback processing of the suspended advertisement or the advertisement and the interactive program after the business operation is completed.
- An interactive network television-based advertisement playing system comprising: a set top box and the advertisement playing service apparatus according to any one of the above; the set top box is configured to receive a user's play request instruction for the interactive program and to instruct the play request Transmitted to the advertisement playing service device.
- the set top box is further configured to receive a service operation instruction of the user for the currently played advertisement content, and transmit the service operation instruction to the advertisement play service device; the advertisement play service device receives the service operation After the instruction, setting, according to the business operation instruction, pause the currently playing advertisement or the currently played advertisement and the interactive program, and play according to the screen responded by the service operation instruction; and further set to be the service After the operation is completed, the suspended advertisements or advertisements and interactive programs are resumed and played.
- the present invention provides an advertisement playing method, a service device and a system based on an interactive network television.
- a play request command for an interactive program uploaded by the STB it is determined whether the interactive program has preset advertisement configuration information, and if so, Then, the advertisement media information is determined according to the screening condition in the advertisement configuration information, and the advertisement media information and the interactive program are played according to the play control rule in the advertisement configuration information.
- the interactive program is effectively utilized, and when the interactive program is played, the advertisement is played, and the played advertisement also establishes a certain relationship with the played interactive program through advance setting, so that the advertisement The promotion is more targeted, and the possibility of balancing the benefits and benefits of the business is greater.
- the service operation instruction for the currently played advertisement content uploaded by the receiver set-top box such as a direct order instruction for the product advertisement or a query instruction for the product, may also be performed, and the user's order or query operation is completed correspondingly.
- the user can directly operate, without the mode of telephone ordering in the prior art, which is convenient and quick, and the transparency of the order is clearer, and the order can be tracked in time.
- the operation mode increases the user's desire to purchase, making the promotion effect of the advertisement more effective.
- FIG. 1 is a flowchart of an advertisement network playing method based on an interactive network television according to Embodiment 1 of the present invention
- FIG. 2 is a flowchart of a process for adding a parameter to an attribute parameter of an advertisement media information according to Embodiment 1 of the present invention
- FIG. 3 is a specific flowchart of a process for receiving a purchase operation instruction based on an interactive network television according to Embodiment 1 of the present invention
- FIG. 4 is a structural diagram of an advertisement network service device based on an interactive network television according to Embodiment 2 of the present invention.
- FIG. 5 is a structural diagram of an advertisement network service device based on an interactive network television according to Embodiment 3 of the present invention.
- Embodiment 1 is a diagrammatic representation of Embodiment 1:
- FIG. 1 is a flowchart of an interactive network television-based advertisement playing method provided by the present invention. see FIG. 1 , after the method starts,
- S101 A play request instruction for an interactive program uploaded by the receiver top box.
- the interactive program represents an on-demand or back-to-view program that the user uses the EPG to provide programs in the IPTV, and specifically includes movies, TV dramas, entertainment programs, sports events, and the like.
- S102 Determine, according to the interactive program, whether there is preset advertisement configuration information, where the advertisement configuration information includes a screening condition of the advertisement media information and a play control rule; if yes, go to S103; if not, go to S105.
- the setting of the advertisement configuration message in the interactive program is mainly to establish an association relationship between the interactive program and the advertisement media information to be played, and the advertisement media information is not played arbitrarily, and the advertisement media information played in the interactive program and its own video length. And so on; and there may be some unpopular interactive programs in which no advertisement media information is set; the advertisement media information includes product advertisements, public service advertisements, promotional videos, and the like.
- S103 Determine whether there is any eligible advertisement media information according to the screening condition; if yes, go to S104; if not, go to S105.
- the advertisement media information has an attribute parameter; the filter condition is matched with the attribute parameter of the advertisement media information; and the advertisement media information corresponding to the successfully matched attribute parameter and the interactive program are played according to the Control rules to play.
- the attribute parameters of the advertisement media information include attribute parameters unique to the advertisement media information, such as file size, video length, and the like, and attribute parameters added according to the characteristics of the advertisement media information, such as a scene type, etc.;
- the method includes: one or more of a scene type, an advertisement duration, a video definition, and a video format; the scene type may include a sports scene, a life scene, a work scene, or an entertainment scene, and may also include a love scene, a family relationship.
- the duration of the advertisement is the total duration of each advertisement media information playing;
- the video definition includes a high definition video or a standard definition video; and specifically, the advertisement media information is filtered by using the screening condition, for example, screening
- the condition is mainly for the type of the scene. If the interactive program is a sports event, the screening condition is an advertisement for the sports scene type, and only the advertisement media message about the sports category can be found in the advertisement library; for example, when the The duration of the ad in the filter condition is 1 minute, then you can directly filter one point.
- the advertising media information of the clock can also select three 20-second advertising media information; then further screening according to other screening conditions, if there is only one screening condition, the selected advertisements can be randomly played or rotated in turn. This is flexible to set up.
- the play control rule specifically includes: a play time point, an advertisement media information and an play mode of the interactive program, a display position, and a screen size when the advertisement media information is played.
- the playing time point is mainly for the time point at which the advertising media message is played in the interactive program.
- the playing time point may include playing the advertising media message when the advertising media information is played for the interactive program playing every hour; or The advertisement media message and the like are played during a certain period of time during the entire interactive program playing process; the playing mode of the advertising media information and the interactive program during the playing of the advertising media information specifically includes: when the advertising media information is played, the interactive program is also in the playing mode; Or when the advertisement media information is played, the interactive program is in a mode such as pause or cache, and the specific play mode can be flexibly set.
- the size of the screen is generally set in the case where the advertisement media information and the interactive program are simultaneously played, and the setting of the advertisement media information is performed, such as in the form of subtitles, picture-in-picture, at the bottom left of the screen, and the size is the entire screen.
- the interactive program that needs to be played is a movie
- the advertising media information played is 6 20 seconds of advertising media information
- the playing time is half of the interactive program Play two minutes of advertising media information in hours
- the playing mode is that one of the advertising media information and the interactive program is in the playing mode
- the display position is full screen display, so that the advertising media information and the interactive program display the interactive program firstly
- 6 20-second advertising media information matching the screening conditions is played for 2 minutes until the end of the playback.
- the method further includes: receiving a parameter adding instruction for the attribute parameter of the advertisement media information, and adding an instruction to the advertisement media information according to the parameter
- the attribute parameter is updated; the attribute parameter added in the parameter here is matched with the filter condition in the advertisement configuration information, that is, the scene type and the like may be included; thus, the playback of the interactive program uploaded by the receiver top box is completed in step S101.
- the result of the determination in step S102 is that there is preset advertisement configuration information
- the screening condition is matched with the attribute parameter of the advertisement media information; and the advertisement media information corresponding to the attribute parameter that matches the success is matched. Playing with the interactive program according to the play control rule.
- the specific process of adding a parameter to the parameter of the attribute parameter of the advertisement media information includes: as shown in FIG. 2 , a flow chart of adding a parameter to the parameter of the attribute parameter of the advertisement media information provided by the present invention, as shown in FIG. 2 .
- S202 Receive a parameter adding instruction for the advertisement media information, and update an attribute parameter of the advertisement media information according to the parameter adding instruction;
- S203 Upload the advertisement media information to the CDN, so that the call is played when the play is needed.
- the service operation instruction may specifically include the currently played An operation instruction for purchasing an item in the advertisement media message or an operation instruction for inquiring the item, and after receiving the operation instruction, responding to the corresponding operation instruction, and the currently played advertisement or the currently played advertisement And the interactive program is suspended; when the business operation is completed, the suspended advertisement or the advertisement and the interactive program are resumed and played.
- the user can be provided with the processing of the currently played product advertisement purchase, etc., when it makes a purchase, it will receive its payment operation and provide its corresponding purchase information for the user to inquire or track at any time.
- step S104 when the advertisement media information and the interactive program are played in accordance with the play control rule in step S104, when the item purchase instruction of the currently played advertisement content uploaded by the set top box is received, the corresponding purchase operation instruction for the user is corresponding.
- the specific steps of the processing include: as shown in FIG. 3, a specific flowchart of the corresponding processing of receiving and purchasing operation instructions based on the interactive network television provided by the present invention, as shown in FIG. 3,
- S302 determining whether the current user is in the login state; if yes, proceeding to S304; if not, proceeding to S303;
- S303 providing a login/registration page, and determining whether the login is successful or determining whether the registration is successful; if yes, proceeding to S304; if not, proceeding to S307;
- S304 Receive an item selection instruction and receive an order information filling instruction
- S306 determining whether a payment instruction is received; if yes, proceeding to S307; if not, proceeding to S306;
- the operation instruction can only be in the advertisement medium.
- the message and the interactive program are both received in a play mode, and the service operation instruction includes an operation of moving or enlarging or reducing the position of the current advertisement media message screen.
- the advertisement media message screen is controlled according to the operation instruction thereof. Processing, while the currently playing ad media messages and interactive programs are played normally.
- the present invention also provides a method for playing an advertisement based on an interactive network television, which specifically includes: receiving a playback request instruction of a user for an interactive program; determining, according to the interactive program, whether there is preset advertisement configuration information, the advertisement configuration information The screening condition and the playing control rule of the advertising media information are included; if yes, the advertising media information is determined according to the screening condition, and the advertising media information and the interactive program are played according to the playing control rule.
- the method for playing an advertisement method based on the interactive network television provided by the embodiment can effectively use the playing resource by setting the playing of the associated advertising media message in the interactive program on-demand or back, and the promotion of the product More targeted, it can also provide another effective promotion platform for merchants' product promotion, increasing the promotion information of merchants on their products, and providing users with direct access to the directly played products. .
- Embodiment 2 is a diagrammatic representation of Embodiment 1:
- the advertisement playing service apparatus 400 includes an instruction receiving module 401, a determining module 402, and a playback control module. 403; the instruction receiving module 401 is configured to be a playback request command for the interactive program uploaded by the receiver set-top box; the determining module 402 is configured to determine, according to the interactive program, whether there is preset advertisement configuration information, where the advertisement configuration information includes the advertisement media information.
- the play control module 403 is configured to: if the determination result of the determining module 402 is yes, determine advertisement media information according to the screening condition, and press the advertisement media information and the interactive program according to the The playback control rules are played.
- the interactive program indicates that the user uses the EPG to perform on-demand or back-to-view programs of the programs provided in the IPTV, and specifically includes movies, TV dramas, entertainment programs, sports events, etc.; setting advertisement configuration messages in the interactive programs is mainly
- the interactive program is associated with the advertising media information that needs to be played, and the playing of the advertising media information is not arbitrarily played. Different interactive programs have different advertisements, and there may be some relatively unpopular interactive programs.
- the screening condition mainly includes one or more of a scene type, an advertisement duration, a video definition, and a video format.
- the scene type may include a sports scene, a life scene, a work scene, or an entertainment scene. It may also include a love scene, a family scene or a friendship scene;
- the video definition includes a high definition video or a standard definition video; for example, when the screening condition is mainly for the type of the scene, if the interactive program is a sports event, the screening condition is For sports type of advertising, you only need to find advertising media messages about sports in the ad library;
- the play control rule specifically includes: a play time point, an advertisement media information and an play mode of the interactive program, a display position, and a screen size when the advertisement media information is played.
- the playing time point is mainly for the time point when the advertisement media message is played.
- the playing time point may include the time when the advertising media is played to play the advertising media message every hour of the interactive program playing; or during the entire interactive program playing process.
- the advertisement media message and the like are played; if the advertisement media information and the interactive program are in the play mode at the same time, the manner in which the advertisement media message is a small box or the subtitle is displayed at a predetermined position.
- Embodiment 3 is a diagrammatic representation of Embodiment 3
- the advertisement playing service device 400 further includes an advertisement management module 404, and the advertisement management module 404 is configured. Adding an instruction to the parameter of the attribute parameter of the advertisement media information, and updating the attribute parameter of the advertisement media information according to the parameter adding instruction; the advertisement management module 404 is specifically configured to receive the advertisement medium first. An upload request of the information; receiving a parameter adding a parameter to the parameter of the attribute parameter of the advertisement media information, and updating an attribute parameter of the advertisement media information according to the parameter adding instruction; The media information is uploaded to the CDN, so that the playback is performed when the playback is required.
- the playback control module 403 is further configured to: if the determination result of the determination module 402 is yes, the screening condition and the advertisement management module.
- the attribute parameters of the 404 are matched and the advertisement media information corresponding to the successfully matched attribute parameter and the interactive program are played according to the play control rule.
- the instruction receiving module 401 is further configured to receive a service operation instruction for the currently played advertisement media information content uploaded by the receiver set-top box; the play control module 403 is further configured to play the current game according to the service operation instruction.
- the present invention also provides an interactive network television based advertisement playing system, comprising a set top box and the above described advertisement playing service apparatus 400, the set top box being arranged to receive a user's play request instruction for the interactive program and to make the play request The instructions are transmitted to the advertisement playback service device 400.
- the set top box in the advertisement playing system is further configured to receive a business operation instruction of the user to the currently played advertisement media information content, and transmit the business operation instruction to the advertisement playing service device 400;
- the advertisement playing service device 400 is configured to: after receiving the service operation instruction, pause the currently played advertisement or the currently played advertisement media information and the interactive program according to the service operation instruction, and perform the operation according to the service The screen responded to by the instruction is played; and is further configured to resume playback processing on the suspended advertisement media information or the advertisement media information and the interactive program after the business operation is completed.
- the embodiment of the present invention provides an advertisement playing method, a service device, and a system based on an interactive network television, and determines whether the interactive program has a preset by receiving a playback request command for an interactive program uploaded by the STB.
- the advertisement configuration information if yes, determines the advertisement media information according to the screening condition in the advertisement configuration information, and plays the advertisement media information and the interactive program according to the play control rule in the advertisement configuration information.
- the operation instruction of the commodity in the advertisement media message content can be received, and corresponding processing is performed thereon.
- the advertisement media message is set in the interactive program to play regularly, and the playing platform of the interactive program is effectively utilized, so that the promotion of the advertisement is more targeted, and the payment and the income of the merchant are balanced. More likely.
- the foregoing technical solution provided by the embodiment of the present invention determines whether the interactive program has preset advertisement configuration information by receiving a play request instruction for the interactive program uploaded by the STB, and if yes, determining according to the screening condition in the advertisement configuration information.
- the advertisement media information is played, and the advertisement media information and the interactive program are played according to the play control rule in the advertisement configuration information.
- the playing platform plays the advertisement when the interactive program is played, and the played advertisement also establishes a certain relationship with the played interactive program through the preset setting, so that the promotion of the advertisement is more Targeted, the merchant's pay and income are more likely to balance.
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Abstract
本发明提供一种基于交互式网络电视的广告播放方法、服务装置及系统，所述方法包括：接收机顶盒上传的对交互节目的播放请求指令；根据所述交互节目判断是否存在预设的广告配置信息，所述广告配置信息包括广告媒体信息的筛选条件和播放控制规则；若存在，则根据所述筛选条件确定广告媒体信息，并将所述广告媒体信息及所述交互节目按照所述播放控制规则进行播放。解决了现有技术中没有很好地利用在交互节目中进行广告的播放，且没有对所播放的广告内容与交互节目进行关联播放的问题。
Description
本发明涉及电视领域，尤其涉及一种基于交互式网络电视的广告播放方法、服务装置及系统。
随着电视播放技术的快速发展，交互式网络电视(Internet Protocol Television--IPTV)逐渐取代传统的模拟(数字)有线电视成为越来越多用户的首选。IPTV是一种集互联网、多媒体、通讯等多种技术于一体，向用户提供交互式的电视服务的电视播放形式，其除了提供节目的直播(定时、单向广播)服务外，还提供点播、回看等服务，用户可以选择性的来观看电视。IPTV系统中主要以网页的形式通过EPG(Electronic Program Guide电子节目单)来提供各种节目的索引、导航、查询等功能，还包括一个CDN(Content Delivery Network内容分发网路)存储所播放的内容，用户使用机顶盒(Set Top Box--STB)浏览EPG，通过对遥控器的操作选择EPG上提供的电视节目。现有技术中对于广告的播放，一般是在播放直播节目中的特定时间内播放广告，而对于所播放的广告内容一般与所播放的节目无关，且商家还需要花费比较多的资金来购买某些时间段来播放其广告，但由于在特定时间内所播放的广告种类比较繁杂、与电视节目无关等原因一直很难引起用户的共鸣，造成商家的投入与取得的效果没有成正比；另外，对于在点播或者回看的交互节目中没有很好地利用其资源来进行广告的播放是现有技术中比较大的缺陷。
发明内容
本发明提供了一种基于交互式网络电视的广告播放方法、服务装置及系统，解决了现有技术中没有很好地利用在交互节目中进行广告的播放，且没有对所播放的广告内容与交互节目进行关联播放的问题，为了解决上述问题，本发明实施例采用以下技术方案：
一种基于交互式网络电视的广告播放方法，包括：
接收机顶盒上传的对交互节目的播放请求指令；
根据所述交互节目判断是否存在预设的广告配置信息，所述广告配置信息包括广告媒体信息的筛选条件和播放控制规则；
若存在，则根据所述筛选条件确定广告媒体信息，并将所述广告媒体信息及所述交互节目按照所述播放控制规则进行播放。
优选地，所述广告媒体信息具有属性参数；根据所述筛选条件确定广告媒体信息具体包括：将所述筛选条件与所述广告媒体信息的属性参数进行匹配；将匹配成功的属性参数所对应的广告媒体信息与所述交互节目按照所述播放控制规则进行播放。
优选地，所述接收机顶盒上传的对交互节目的播放请求指令前还包括：接收对所述广告媒体信息的属性参数的参数新增指令，并根据所述参数新增指令对所述广告媒体信息的属性参数进行更新。
优选地，所述筛选条件具体包括：场景类型、广告时长、视频清晰度和视频格式中的一种或多种。
优选地，所述播放控制规则具体包括：播放时间点、广告媒体信息播放时广告媒体信息和交互节目的播放模式、显示位置及画面尺寸。
优选地，还包括：
接收机顶盒上传的对当前播放的广告媒体信息内容的业务操作指令；根据所述业务操作指令对当前播放的广告媒体信息或者对当前播放的广告媒体信息和交互节目进行暂停处理，并对所述业务操作指令进行响应处理；当所述业务操作完成后，对暂停的广告媒体信息或广告媒体信息和交互节目进行恢复播放处理。
一种基于交互式网络电视的广告播放服务装置，包括：
指令接收模块，设置为接收机顶盒上传的对交互节目的播放请求指令；
判断模块，设置为根据所述交互节目判断是否存在预设的广告配置信息，所述广告配置信息包括广告媒体信息的筛选条件和播放控制规则；
播放控制模块，设置为若所述判断模块的判断结果为是，则根据所述筛选条件确定广告媒体信息，并将所述广告媒体信息及所述交互节目按照所述播放控制规则进行播放。
优选地，所述筛选条件包括：场景类型、广告时长、视频清晰度和视频格式中的一种或多种。
优选地，所述广告媒体信息具有属性参数；所述播放控制模块具体设置为将所述筛选条件与所述广告媒体信息的属性参数进行匹配；将匹配成功的属性参数所对应的广告媒体信息与所述交互节目按照所述播放控制规则进行播放。
优选地，还包括广告管理模块，所述广告管理模块设置为接收对所述广告媒体信息的属性参数的参数新增指令；所述播放控制模块还设置为，并根据所述参数新增指令对所述广告媒体信息的属性参数进行更新。
优选地，所述筛选条件具体包括：场景类型、广告时长、视频清晰度和视频格式中的一种或多种。
优选地，所述播放控制规则具体包括：播放时间点、广告媒体信息播放时广告媒体信息和交互节目的播放模式、显示位置及画面尺寸。
优选地，所述指令接收模块还设置为接收机顶盒上传的对当前播放的广告内容的业务操作指令；所述播放控制模块还设置为根据所述业务操作指令对当前播放的广告或者对当前播放的广告和交互节目进行暂停处理，并根据所述业务操作指令所响应的画面进行播放；还设置为当所述业务操作完成后，对暂停的广告或广告和交互节目进行恢复播放处理。
一种基于交互式网络电视的广告播放系统，包括：机顶盒和如上述任一项所述的广告播放服务装置；所述机顶盒设置为接收用户对交互节目的播放请求指令并将所述播放请求指令传输给所述广告播放服务装置。
优选地，所述机顶盒还设置为接收用户对当前播放的广告内容的业务操作指令，并将所述业务操作指令传输给所述广告播放服务装置；所述广告播放服务装置接收到所述业务操作指令后，设置为根据所述业务操作指令对当前播放的广告或者对当前播放的广告和交互节目进行暂停处理，并根据所述业务操作指令所响应的画面进行播放；还设置为当所述业务操作完成后，对暂停的广告或广告和交互节目进行恢复播放处理。
本发明提供了一种基于交互式网络电视的广告播放方法、服务装置及系统，通过接收STB上传的对交互节目的播放请求指令，判断该交互节目是否存在预设的广告配置信息，若存在，则根据广告配置信息中的筛选条件确定广告媒体信息，并将该广告媒体信息及交互节目按照广告配置信息中的播放控制规则进行播放。在本发明的技术
方案中，有效地利用了交互节目这个播放平台，在交互节目播放时，进行广告的播放，且所播放的广告还通过预先的设定与所播放的交互节目建立一定的关联关系的，使得广告的推广更加有针对性，商家的付出与收益达到平衡的可能性更大。
优选地，还可以通过接收机顶盒上传的对当前播放的广告内容的业务操作指令，如对产品广告的直接订购指令或者是对产品的查询指令等，并对应地完成用户的订购或者查询操作。这样，用户在需要购买广告中的产品时，能够直接进行操作，不用像现有技术中必须进行电话订购的模式，方便快捷，且对于订单的透明度更加清晰，能够及时地对订单进行跟踪，方便的操作方式，增加了用户的购买欲望，使得广告的推广效应更加有效。
图1为本发明实施例一提供的基于交互式网络电视的广告播放方法的流程图；
图2为本发明实施例一中提供的对广告媒体信息的属性参数的参数新增处理过程的流程图；
图3为本发明实施例一中提供的基于交互式网络电视的接收购买操作指令相应处理的具体流程图；
图4为本发明实施例二提供的基于交互式网络电视的广告播放服务装置的结构图；
图5为本发明实施例三提供的基于交互式网络电视的广告播放服务装置的结构图。
下面通过具体实施方式结合附图对本发明作进一步详细说明。
实施例一：
如图1所示，为本发明提供的基于交互式网络电视的广告播放方法的流程图；请参见图1，该方法开始后，
S101：接收机顶盒上传的对交互节目的播放请求指令。所述交互节目表示的是用户利用EPG对IPTV中提供的节目进行的点播或者是回看的节目，其具体包括电影、电视剧、娱乐节目、体育赛事等。
S102：根据交互节目判断是否存在预设的广告配置信息，广告配置信息包括广告媒体信息的筛选条件和播放控制规则；若存在，则转S103；若不存在，则转S105。在交互节目中设置广告配置消息主要是使得交互节目与需要播放的广告媒体信息建立关联关系，其广告媒体信息的播放不是任意播放的，在交互节目中所播放的广告媒体信息与其本身的视频长度等是相关的；且可能存在一些比较冷门的交互节目中没有设置播放广告媒体信息的情况；所述广告媒体信息包括商品广告、公益广告、宣传片等。
S103：根据筛选条件确定是否存在符合条件的广告媒体信息；若存在，则转S104；若不存在，则转S105。具体地，所述广告媒体信息具有属性参数；将所述筛选条件与所述广告媒体信息的属性参数进行匹配；将匹配成功的属性参数所对应的广告媒体信息与所述交互节目按照所述播放控制规则进行播放。所述广告媒体信息的属性参数包括其自身所特有的属性参数，如文件大小、视频长度等，还包括根据其广告媒体信息的特点新增的属性参数，如场景类型等；所述筛选条件主要包括：场景类型、广告时长、视频清晰度和视频格式等其中的一种或多种；所述场景类型可以包括体育场景、生活场景、工作场景或娱乐场景等，也可以包括关于爱情场景、亲情场景或者友情场景等；所述广告时长为每次广告媒体信息播放的总时长；视频清晰度包括高清视频或标清视频等；具体地，利用所述筛选条件对广告媒体信息进行筛选，如，筛选条件是主要针对场景的类型，若交互节目为体育赛事，则其筛选条件是针对体育场景类型的广告，则只需在广告库中查找关于体育类的广告媒体消息即可；如，当所述筛选条件中的广告时长为1分钟，则此时可以直接筛选一个一分钟的广告媒体信息，也可以选择3个20秒的广告媒体信息；然后再根据其他筛选条件进行进一步地筛选，若只有一种筛选条件，则可对所选择的广告进行随机播放或者轮流播放，这是可以灵活设置的。
S104：将广告媒体信息及交互节目按照播放控制规则进行播放。所述播放控制规则具体包括：播放时间点、广告媒体信息播放时广告媒体信息和交互节目的播放模式、显示位置及画面大小等。播放时间点主要是针对广告媒体消息在交互节目中进行播放的时间点，如，播放时间点可以包括对广告媒体信息播放的时间为交互节目播放每隔一个小时时播放广告媒体消息；或者是在整个交互节目播放过程中的某些时间段来播放广告媒体消息等；所述广告媒体信息播放时广告媒体信息和交互节目的播放模式具体包括：广告媒体信息播放时，交互节目也处于播放模式；或广告媒体信息播放时，交互节目处于暂停或缓存等模式，其具体的播放模式可以灵活设置。对于所述显示位
置及画面的大小一般是在广告媒体信息与交互节目同时播放的情况下，对于广告媒体信息的播放进行的设置，如以字幕形式、画中画形式、在画面的左下方、大小是整个画面的几分之几等，这也是可以灵活设置的；例如，需要播放的交互节目为一部电影，播放的广告媒体信息为6个20秒的广告媒体信息；当播放时间点为交互节目每半小时播放两分钟的广告媒体信息，其播放模式为广告媒体信息和交互节目其中一个处于播放模式，显示位置为全屏显示，这样，广告媒体信息及交互节目全屏显示的方式先播放交互节目，并在交互节目播放的半个小时间隔中播放2分钟的6个20秒的符合筛选条件的广告媒体信息，直到播放结束。
S105：交互节目正常播放。
在进行步骤S101接收机顶盒上传的对交互节目的播放请求指令前还包括：接收对所述广告媒体信息的属性参数的参数新增指令，并根据所述参数新增指令对所述广告媒体信息的属性参数进行更新；此处中的参数新增的属性参数是与广告配置信息中的筛选条件相匹配的，即可以包括场景类型等；这样，在完成步骤S101接收机顶盒上传的对交互节目的播放请求指令后，若步骤S102中的判断结果为存在预设的广告配置信息，则将所述筛选条件与所述广告媒体信息的属性参数进行匹配；将匹配成功的属性参数所对应的广告媒体信息与所述交互节目按照所述播放控制规则进行播放。对广告媒体信息的属性参数的参数新增处理的具体过程包括：如图2所示，为本发明提供的对广告媒体信息的属性参数的参数新增处理过程的流程图，请参见图2，
S201：接收广告媒体信息的上传请求；
S202：接收对广告媒体信息的的参数新增指令，并根据参数新增指令对所述广告媒体信息的属性参数进行更新；
S203：将所述广告媒体信息上传至CDN，以便需要播放时进行调用播放。
在步骤S104将广告媒体信息及交互节目按照播放控制规则进行播放的过程中，若接收机顶盒上传的对当前播放的广告媒体信息内容的业务操作指令，所述业务操作指令具体可以包括对当前播放的广告媒体消息中的商品进行购买的操作指令或者是对商品进行查询的操作指令，当接收到这些操作指令后，对相应的操作指令进行响应处理，并对当前播放的广告或者对当前播放的广告和交互节目进行暂停处理；当所述业务操作完成后，对暂停的广告或广告和交互节目进行恢复播放处理。即可提供用户对当前播放的商品广告购买等的处理，当其进行购买时，会接收其支付操作且提供其相应的购买信息，供用户随时查询或者跟踪。
具体地，对于步骤S104将广告媒体信息及交互节目按照播放控制规则进行播放的过程中接收到机顶盒上传的对当前播放的广告内容的商品购买指令时，其对于用户的整个购买操作指令过程中相应处理的具体步骤包括：如图3所示，为本发明提供的基于交互式网络电视的接收购买操作指令相应处理的具体流程图，请参见图3，
S301：接收对当前播放的广告媒体消息的商品购买指令；
S302：判断当前用户是否处于登录状态；若是，则转S304；若否，则转S303；
S303：提供登录/注册页面，并判读是否登录成功或者判断是否注册成功；若是，则转S304；若否，则转S307；
S304：接收商品选择指令并接收订单信息填写指令；
S305：提交订单信息；
S306：判断是否接收到支付指令；若是，则转S307；若否，则转S306；
S307：提醒用户操作成功并结束本次服务。
另外，在步骤S104将广告媒体信息及交互节目按照播放控制规则进行播放的过程中，若接收机顶盒上传的对当前播放的广告媒体消息画面的业务操作指令，该操作指令只能在所述广告媒体消息和交互节目都处于播放模式下接收，所述业务操作指令包括对当前广告媒体消息画面的位置的移动或者放大、缩小等操作，此时，根据其操作指令控制所述广告媒体消息画面进行相应的处理，而对于当前播放的广告媒体消息和交互节目正常播放。
本发明还提供一种基于交互式网络电视的广告播放的方法，具体包括：接收用户对交互节目的播放请求指令；根据所述交互节目判断是否存在预设的广告配置信息，所述广告配置信息包括广告媒体信息的筛选条件和播放控制规则；若存在，则根据所述筛选条件确定广告媒体信息，并将所述广告媒体信息及所述交互节目按照所述播放控制规则进行播放。
本实施例提供的基于交互式网络电视的广告播放方法的方法能够通过在点播或者是回看的交互节目中设置关联的广告媒体消息的播放，有效地利用了播放资源，且使得对于商品的推广针对性更强，还能够为商家的产品推广提供了另一个有效的宣传平台，增加了商家对其商品的推广信息，同时对于能够直接对所播放的商品进行直接的操作也为用户提供了方便。
实施例二：
如图4所示，为本发明提供的基于交互式网络电视的广告播放服务装置的结构图，请参见图4，所述广告播放服务装置400包括指令接收模块401、判断模块402和播放控制模块403；指令接收模块401设置为接收机顶盒上传的对交互节目的播放请求指令；判断模块402设置为根据所述交互节目判断是否存在预设的广告配置信息，所述广告配置信息包括广告媒体信息的筛选条件和播放控制规则；播放控制模块403设置为若所述判断模块402的判断结果为是，则根据所述筛选条件确定广告媒体信息，并将所述广告媒体信息及所述交互节目按照所述播放控制规则进行播放。所述交互节目表示的是用户利用EPG对IPTV中提供的节目进行的点播或者是回看的节目，其具体包括电影、电视剧、娱乐节目、体育赛事等；在交互节目中设置广告配置消息主要是使得交互节目与需要播放的广告媒体信息建立关联关系，其广告媒体信息的播放不是任意播放的，不同的交互节目，其所播放的广告是不一样的，且可能存在一些比较冷门的交互节目中没有设置播放广告媒体信息的情况；所述广告媒体信息包括商品广告、公益广告、宣传片等。所述筛选条件主要包括：场景类型、广告时长、视频清晰度和视频格式等中的一种或多种；具体地，所述场景类型可以包括体育场景、生活场景、工作场景或娱乐场景等，也可以包括关于爱情场景、亲情场景或者友情场景等；视频清晰度包括高清视频或标清视频等；如，当筛选条件是主要针对场景的类型时，若交互节目为体育赛事，则其筛选条件是针对体育场景类型的广告，则只需在广告库中查找关于体育类的广告媒体消息即可；
所述播放控制规则具体包括：播放时间点、广告媒体信息播放时广告媒体信息和交互节目的播放模式、显示位置及画面尺寸。播放时间点主要是针对广告媒体消息播放时的时间点，如，播放时间点可以包括广告媒体播放的时间为交互节目播放每隔一个小时时播放该广告媒体消息；或者是在整个交互节目播放过程中的某些时间段来播放广告媒体消息等；若同一时间广告媒体信息和交互节目都处于播放模式即是此时广告媒体消息是小方框的方式或者是字幕的方式显示在规定的位置。
实施例三：
如图5所示，本发明提供的基于交互式网络电视的广告播放服务装置的结构图，请参见图5，所述广告播放服务装置400还包括广告管理模块404，所述广告管理模块404设置为接收对所述广告媒体信息的属性参数的参数新增指令，并根据所述参数新增指令对所述广告媒体信息的属性参数进行更新；所述广告管理模块404具体设置为先接收广告媒体信息的上传请求；接收对所述广告媒体信息的属性参数的参数新增指令，并根据所述参数新增指令对所述广告媒体信息的属性参数进行更新；再将所述广
告媒体信息上传至CDN，以便需要播放时进行调用播放；这样，所述播放控制模块403还设置为若所述判断模块402的判断结果为是，则将所述筛选条件与所述广告管理模块404的属性参数进行匹配并将匹配成功的属性参数所对应的广告媒体信息与所述交互节目按照所述播放控制规则进行播放。
在一些实施例中，所述指令接收模块401还设置为接收机顶盒上传的对当前播放的广告媒体信息内容的业务操作指令；所述播放控制模块403还设置为根据所述业务操作指令对当前播放的广告媒体信息或者对当前播放的广告媒体信息和交互节目进行暂停处理，并根据所述业务操作指令所响应的画面进行播放；还设置为当所述业务操作完成后，对暂停的广告媒体信息或广告媒体信息和交互节目进行恢复播放处理。
本发明还提供了一种基于交互式网络电视的广告播放系统，包括机顶盒和上述所述的广告播放服务装置400，所述机顶盒设置为接收用户对交互节目的播放请求指令并将所述播放请求指令传输给所述广告播放服务装置400。在另一些实施例中，所述广告播放系统中的机顶盒还设置为接收用户对当前播放的广告媒体信息内容的业务操作指令，并将所述业务操作指令传输给所述广告播放服务装置400；所述广告播放服务装置400设置为接收到所述业务操作指令后，根据所述业务操作指令对当前播放的广告或者对当前播放的广告媒体信息和交互节目进行暂停处理，并根据所述业务操作指令所响应的画面进行播放；还设置为当所述业务操作完成后，对暂停的广告媒体信息或广告媒体信息和交互节目进行恢复播放处理。
综上所述，本发明实施例提供了一种基于交互式网络电视的广告播放方法、服务装置及系统，通过接收STB上传的对交互节目的播放请求指令，判断该交互节目是否存在预设的广告配置信息，若存在，则根据广告配置信息中的筛选条件确定广告媒体信息，并将该广告媒体信息及交互节目按照广告配置信息中的播放控制规则进行播放。还在广告进行播放的过程中能够接收对广告媒体消息内容中的商品进行操作指令，并对其作出相应的处理。在本发明的技术方案中，将广告媒体消息设置在交互节目中进行有规则地播放，有效地利用了交互节目的播放平台，使得广告的推广更加有针对性，商家的付出与收益达到平衡的可能性更大。以上内容是结合具体的实施方式对本发明所作的进一步详细说明，不能认定本发明的具体实施只局限于这些说明。对于本发明所属技术领域的普通技术人员来说，在不脱离本发明构思的前提下，还可以做出若干简单推演或替换，都应当视为属于本发明的保护范围。
基于本发明实施例提供的上述技术方案，通过接收STB上传的对交互节目的播放请求指令，判断该交互节目是否存在预设的广告配置信息，若存在，则根据广告配置信息中的筛选条件确定广告媒体信息，并将该广告媒体信息及交互节目按照广告配置信息中的播放控制规则进行播放。有效地利用了交互节目这个播放平台，在交互节目播放时，进行广告的播放，且所播放的广告还通过预先的设定与所播放的交互节目建立一定的关联关系的，使得广告的推广更加有针对性，商家的付出与收益达到平衡的可能性更大。
Claims (14)
- 一种基于交互式网络电视的广告播放方法，包括：接收机顶盒上传的对交互节目的播放请求指令；根据所述交互节目判断是否存在预设的广告配置信息，所述广告配置信息包括广告媒体信息的筛选条件和播放控制规则；若存在，则根据所述筛选条件确定广告媒体信息，并将所述广告媒体信息及所述交互节目按照所述播放控制规则进行播放。
- 根据权利要求1所述的基于交互式网络电视的广告播放方法，其中，所述广告媒体信息具有属性参数；根据所述筛选条件确定广告媒体信息包括：将所述筛选条件与所述广告媒体信息的属性参数进行匹配；将匹配成功的属性参数所对应的广告媒体信息与所述交互节目按照所述播放控制规则进行播放。
- 根据权利要求2所述的基于交互式网络电视的广告播放方法，其中，所述接收机顶盒上传的对交互节目的播放请求指令之前还包括：接收对所述广告媒体信息的属性参数的参数新增指令，并根据所述参数新增指令对所述广告媒体信息的属性参数进行更新。
- 根据权利要求1所述的基于交互式网络电视的广告播放方法，其中，所述筛选条件包括：场景类型、广告时长、视频清晰度和视频格式中的一种或多种。
- 根据权利要求1-4所述的基于交互式网络电视的广告播放方法，其中，所述播放控制规则包括：播放时间点、广告媒体信息播放时广告媒体信息和交互节目的播放模式、显示位置及画面尺寸。
- 根据权利要求1-4所述的基于交互式网络电视的广告播放方法，其中，还包括：接收机顶盒上传的对当前播放的广告媒体信息内容的业务操作指令；根据所述业务操作指令对当前播放的广告媒体信息或者对当前播放的广告媒体信息和交互节目进行暂停处理，并对所述业务操作指令进行响应处理；当所述业务操作完成后，对暂停的广告媒体信息或广告媒体信息和交互节目进行恢复播放处理。
- 一种基于交互式网络电视的广告播放服务装置，包括：指令接收模块，设置为接收机顶盒上传的对交互节目的播放请求指令；判断模块，设置为根据所述交互节目判断是否存在预设的广告配置信息，所述广告配置信息包括广告媒体信息的筛选条件和播放控制规则；播放控制模块，设置为若所述判断模块的判断结果为是，则根据所述筛选条件确定广告媒体信息，并将所述广告媒体信息及所述交互节目按照所述播放控制规则进行播放。
- 根据权利要求7所述的基于交互式网络电视的广告播放服务装置，其中，所述广告媒体信息具有属性参数；所述播放控制模块设置为将所述筛选条件与所述广告媒体信息的属性参数进行匹配；将匹配成功的属性参数所对应的广告媒体信息与所述交互节目按照所述播放控制规则进行播放。
- 根据权利要求8所述的基于交互式网络电视的广告播放服务装置，其中，还包括广告管理模块，所述广告管理模块设置为接收对所述广告媒体信息的属性参数的参数新增指令，并根据所述参数新增指令对所述广告媒体信息的属性参数进行更新。
- 根据权利要求7所述的基于交互式网络电视的广告播放服务装置，其中，所述筛选条件包括：场景类型、广告时长、视频清晰度和视频格式中的一种或多种。
- 根据权利要求7-10所述的基于交互式网络电视的广告播放服务装置，其中，所述播放控制规则包括：播放时间点、广告媒体信息播放时广告媒体信息和交互节目的播放模式、显示位置及画面尺寸。
- 根据权利要求7-10所述的基于交互式网络电视的广告播放服务装置，其中，所述指令接收模块还设置为接收机顶盒上传的对当前播放的广告媒体信息内容的业务操作指令；所述播放控制模块还设置为根据所述业务操作指令对当前播放的广告媒体信息或者对当前播放的广告媒体信息和交互节目进行暂停处理，并根据所述业务操作指令所响应的画面进行播放；还设置为当所述业务操作完成后，对暂停的广告媒体信息或广告媒体信息和交互节目进行恢复播放处理。
- 一种基于交互式网络电视的广告播放系统，包括机顶盒和如权利要求7至12中任一项所述的广告播放服务装置；所述机顶盒设置为接收用户对交互节目的播放请求指令并将所述播放请求指令传输给所述广告播放服务装置。
- 根据权利要求13所述的基于交互式网络电视的广告播放系统，其中，所述机顶盒还设置为接收用户对当前播放的广告媒体信息内容的业务操作指令，并将所述业务操作指令传输给所述广告播放服务装置；所述广告播放服务装置设置为接收到所述业务操作指令后，根据所述业务操作指令对当前播放的广告或者对当前播放的广告媒体信息和交互节目进行暂停处理，并根据所述业务操作指令所响应的画面进行播放；还设置为当所述业务操作完成后，对暂停的广告媒体信息或广告媒体信息和交互节目进行恢复播放处理。
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