WO2017190596A1 - 视频分享实现方法以及系统 - Google Patents

视频分享实现方法以及系统 Download PDF

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Publication number
WO2017190596A1
WO2017190596A1 PCT/CN2017/081392 CN2017081392W WO2017190596A1 WO 2017190596 A1 WO2017190596 A1 WO 2017190596A1 CN 2017081392 W CN2017081392 W CN 2017081392W WO 2017190596 A1 WO2017190596 A1 WO 2017190596A1
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WO
WIPO (PCT)
Prior art keywords
video
sharing
link
user
video sharing
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Application number
PCT/CN2017/081392
Other languages
English (en)
French (fr)
Inventor
彭刚林
曹雪超
张蔓
李凡
武跃峰
姚思昆
张伟华
张洪光
孔磊峰
宋世涛
吴江旭
Original Assignee
北京京东尚科信息技术有限公司
北京京东世纪贸易有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by 北京京东尚科信息技术有限公司, 北京京东世纪贸易有限公司 filed Critical 北京京东尚科信息技术有限公司
Priority to RU2018142826A priority Critical patent/RU2723683C2/ru
Priority to AU2017259530A priority patent/AU2017259530A1/en
Priority to US16/098,693 priority patent/US11115730B2/en
Publication of WO2017190596A1 publication Critical patent/WO2017190596A1/zh
Priority to AU2021240224A priority patent/AU2021240224A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/27—Server based end-user applications
    • H04N21/274—Storing end-user multimedia data in response to end-user request, e.g. network recorder
    • H04N21/2743—Video hosting of uploaded data from client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8146—Monomedia components thereof involving graphical data, e.g. 3D object, 2D graphics
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Definitions

  • the present invention relates to the field of Internet technologies, and in particular, to a video sharing implementation method and system.
  • Social sharing means that in the Internet, based on its sharing function, information is networked into input and output, and organizational communication is accelerated.
  • Common forms of social media such as blogs, microblogs, social networks, content communities, and more.
  • Internet technology has continued to develop, and the form of information exchange has been a form of multimedia real-time transmission.
  • network multimedia technology continues to develop, and various streaming media applications are constantly updated. Users can not only share social images in the form of texts and pictures, but also realize social sharing of videos.
  • the video player only processes the video during playback, and also has field control such as automatic play and loop play. If you want to combine the video with the introduction or link of related people or things, for example, implant in the video.
  • the purchase link of the product allows the video viewing user to purchase through the purchase link of the product.
  • one implementation method is to adopt a form of patch advertisement, and place a mandatory patch advertisement in front of the video to display the product.
  • the form cost of the patch advertisement is high, and the user needs to pause to see the product display, which affects the user's viewing process, and usually the advertising content and the video are less combined, and the advertisement is not accepted by the user.
  • the form of patch advertisements is not suitable for ordinary users to combine the videos they want to share with the products for social media.
  • One of the technical problems to be solved by the present invention is to provide a novel social sharing scheme for sharing commodity objects through video.
  • a video sharing implementation method includes: receiving a user's access request for a video sharing link, the video sharing link carrying a video address, a video sharing object identifier, and parsing the video sharing link to obtain a video address, The video sharing object identifier; playing the video according to the video address, and displaying the sharing object corresponding to the video sharing object identifier in the video playing interface; in response to the user's selection of the sharing object, jumping to the product link of the sharing object.
  • the video sharing link further carries a video sharing user identifier, in response to the user The selection of the sharing object, the video sharing user identifier is added to the product link of the sharing object, and the jump is performed according to the updated product link of the sharing object.
  • displaying the sharing object corresponding to the video sharing object identifier in the video playing interface includes: acquiring the graphic information of the sharing object according to the video sharing object identifier; and displaying the graphic information of the sharing object in the video playing interface.
  • the method further includes: displaying a share button in the video play interface; forwarding the video share link to the social network in response to the user selecting the share button.
  • forwarding the video sharing link to the social network includes adding the user's identification to the video sharing link and forwarding the updated video sharing link to the social network.
  • the video sharing link is generated by: receiving a product link of the video and video sharing object; obtaining a video sharing user identifier; acquiring a video sharing object identifier according to the product sharing object of the video sharing object; sharing the user identifier and video according to the video
  • the shared object ID generates a video sharing link.
  • the method further includes: if the user purchases the shared object by sharing the object's product link, rewarding the video sharing user according to the video sharing user identifier.
  • the video sharing link further carries a reward system identifier.
  • the reward system identifier is added to the product link of the sharing object, and the user purchases the product through the product link of the sharing object.
  • the video sharing user is rewarded according to the video sharing user identifier according to the corresponding reward system linked by the reward system identifier.
  • the video sharing user is a video publishing user, or both a video publishing user and a video forwarding user.
  • a video sharing implementation system includes: a video access request receiving module, configured to receive a user access request for a video sharing link, where the video sharing link carries a video address and a video sharing object identifier.
  • the sharing link parsing module is configured to parse the video sharing link to obtain the video address and the video sharing object identifier;
  • the video playing display module is configured to play the video according to the video address, and display the shared object corresponding to the video sharing object identifier in the video playing interface.
  • the item link jump module is configured to jump to the item link of the sharing object in response to the user's selection of the shared object.
  • the video sharing link further carries a video sharing user identifier.
  • the video sharing user identifier is added to the product link of the sharing object, and the updated product link according to the sharing object is jumped. get on.
  • the video play display module is configured to obtain the graphic information of the shared object according to the video sharing object identifier, and display the graphic information of the shared object in the video playing interface.
  • the video play display module is further configured to display a share button in the video play interface; the system further includes: a video sharing link forwarding module, configured to forward the video share link to the social network in response to the user selecting the share button The internet.
  • the video sharing link forwarding module is configured to add the user's identification to the video sharing link, and forward the updated video sharing link to the social network.
  • the system further includes: a video link generating module, configured to: receive a product link of the video and video sharing object, obtain a video sharing user identifier, and obtain a video sharing object identifier according to the product link of the video sharing object, according to the video Share the user ID and the video sharing object identifier to generate a video sharing link.
  • a video link generating module configured to: receive a product link of the video and video sharing object, obtain a video sharing user identifier, and obtain a video sharing object identifier according to the product link of the video sharing object, according to the video Share the user ID and the video sharing object identifier to generate a video sharing link.
  • the video sharing user identified according to the video sharing user identification is awarded.
  • the video sharing link further carries a reward system identifier.
  • the reward system identifier is added to the product link of the sharing object, and the user purchases the shared object through the product link of the sharing object.
  • the video sharing user is rewarded according to the video sharing user identifier according to the corresponding reward system linked to the reward system identifier.
  • the video sharing user is a video publishing user, or both a video publishing user and a video forwarding user.
  • a video sharing implementation system includes: a memory device; and a processor coupled to the memory device, the processor configured to be stored in the memory device An instruction to perform the operation of any of the video sharing implementation methods described in accordance with the first aspect of the present invention.
  • a computer-usable non-transitory storage medium having stored thereon a computer program that, when executed by a processor, implements the steps of the video sharing implementation method of any of the preceding embodiments.
  • the present invention can display the sharing object in the video playing interface while playing the video, and the video viewing user can select the sharing object displayed in the playing interface and jump to the video viewing process. Sharing the product's product links enables a novel social sharing of product objects through video sharing.
  • the video sharing user adds a link to the shared object in the video for social sharing, and the video viewing user You can see the product display without a pause, and jump to the product-related link through the product display, which improves the sharing effect and user experience.
  • FIG. 1 is a schematic flowchart diagram of a video sharing implementation method according to an embodiment of the present invention.
  • FIG. 2 is a schematic flowchart diagram of a video sharing implementation method according to another embodiment of the present invention.
  • FIG. 3 shows a schematic diagram of a video playing interface of one embodiment of the present invention.
  • FIG. 4 is a schematic flowchart diagram of a video sharing implementation method according to still another embodiment of the present invention.
  • FIG. 5 is a schematic flowchart diagram of a video sharing implementation method according to still another embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of a video sharing implementation system according to an embodiment of the present invention.
  • FIG. 7 is a schematic structural diagram of a video sharing implementation system according to another embodiment of the present invention.
  • FIG. 8 is a schematic structural diagram of a video sharing implementation system according to still another embodiment of the present invention.
  • FIG. 9 is a schematic structural diagram of a video sharing implementation system according to still another embodiment of the present invention.
  • FIG. 10 is a block diagram showing an exemplary hardware configuration of a computer system of a video sharing implementation system in which embodiments of the present invention may be implemented.
  • FIG. 1 is a flowchart of an embodiment of a video sharing implementation method according to the present invention. As shown in FIG. 1, the method of this embodiment includes:
  • Step S102 The video viewing user initiates an access request for the video sharing link.
  • the video sharing implementation system receives the video viewing user's access request for the video sharing link.
  • the video sharing link carries information such as a video address and a video sharing object identifier.
  • the video sharing object is, for example, a product that the video publishing user wants to share, and the video is, for example, a used video or a recommended video of the product, but is not limited to the illustrated example.
  • the video sharing object identifier is, for example, a SKU (Stock Keeping Unit) of the product, and the SKU has now been referred to as an abbreviation of the product uniform number for uniquely identifying the product.
  • the same item has different colors corresponding to multiple SKUs, such as a piece of clothing, red, white, and blue, and the SKU code is different.
  • the video sharing object identifier may also be other encodings that uniquely identify the product, but is not limited to the examples.
  • the video viewing user initiates an access request to the video sharing link, for example by clicking on the video sharing link.
  • Step S104 The video sharing implementation system parses the video sharing link to obtain a video address and a video sharing object identifier.
  • the front-end browser of the video sharing implementation system parses the video sharing link to obtain the IP address of the background server of the video sharing implementation system, requests the video resource from the background server through the video address in the video sharing link, and simultaneously shares the video object
  • the identifier is sent to the background server to obtain the corresponding video sharing object information.
  • Step S106 The video sharing implementation system plays the video according to the video address, and displays the sharing object corresponding to the video sharing object identifier in the video playing interface.
  • the front-end browser of the video sharing implementation system decodes the video resources acquired from the background server and displays them in the video playing interface, for example, video playback can be implemented through HTML5 technology.
  • the front-end browser sends the video sharing object identifier to the background server to obtain, for example, the main image or the graphic information of the shared object, and displays the shared object in the video playing interface.
  • a window can be added to the top of the video play window by JS technology to display the shared object.
  • the mode may be played in a mode such as a slide show, or the main image or graphic information of the product may be displayed when the related product is played in the video.
  • Step S108 The video viewing user selects the sharing object, and the video sharing implementation system jumps to the product link of the sharing object in response to the video viewing user's selection of the sharing object.
  • the video viewing user jumps to the item link of the sharing object by clicking on the sharing object displayed in the video playing interface.
  • a local cookie such as a PIN ID (Personal Identification Number)
  • the user can directly log in to the product to be shared. Purchase system.
  • the sharing object may be displayed in the video playing interface while the video is being played, and the video viewing user may select the sharing object displayed in the playing interface during the video viewing process. And jump to the product link of the shared object, realizing a novel social sharing of the product object through video sharing. Further, the video sharing user adds a link to the shared object in the video for social sharing, and the video viewing user can see the product display without stopping, and jumps to the product related link through the product display, thereby improving the sharing effect and the user experience.
  • the present invention also provides a method for generating a video sharing link, which will be described below in conjunction with FIG. 2.
  • FIG. 2 is a flow chart of an embodiment of a video sharing link generating method of the present invention. As shown in FIG. 2, the method of this embodiment includes:
  • Step S202 The video distribution user uploads the product of the video and video sharing object to be shared to the video sharing implementation system.
  • Step S204 The video sharing implementation system acquires a video sharing object identifier according to the product link of the video sharing object.
  • the video sharing implementation system can request the acquisition of the video sharing object identifier from the merchandise purchase system through the merchandise link of the video sharing object.
  • Step S206 The video sharing implementation system generates a video sharing link that carries the identifier of the video sharing object.
  • a video address URL (Uniform Resource Locator) is generated for the video to be shared uploaded by the video distribution user, and the front end technology such as HTML (Super Text Markup Language), JS (JavaScript), etc.
  • a video sharing link is generated, and the parameter sharing of the video sharing object identifier can be realized through the video sharing link.
  • the video sharing object identifier may have one or more.
  • the video sharing link carries multiple video sharing object identifiers such as SKUs, for example, it may be identified as SKU1, SKU2, etc., and the strings are added by & Add to the video address URL.
  • Step S208 the video publishing user sends the video sharing link to the social network.
  • the video publishing user shares the video sharing link to the social network, for example, by pasting or clicking a share button set in the video sharing implementation system.
  • the method of the foregoing embodiment is configured to generate a video sharing link according to the video and video sharing object that the user wants to share, and by carrying the identifier of the video sharing object in the video sharing link, the video sharing object identifier can be obtained while playing the video. Share the object and display it in the video playback interface.
  • the video publishing user User1 uploads the video displayed by the toy gameplay to the video sharing implementation system, and uploads the purchase link of the toy.
  • the video sharing realization system obtains the purchase link through the toy.
  • the toy's SKU and generate a video sharing link to carry the toy's SKU.
  • User1 posts a video sharing link to a circle of friends.
  • User User2 sees the video shared by User1, click on the video sharing link to enter the video playback interface as shown in Figure 3.
  • User2 clicks the play button to play the video, and displays the graphic information of the toy obtained according to the toy SKU in the product window, such as the toy main picture, name, and the like.
  • User2 is interested in the toy by watching the video, then click on the graphic information of the toy displayed in the product window to enter the purchase page of the toy to purchase. At the same time, you can also add a share button in the video playback interface. If User2 wants more people to see the video or toy, click the share button to share the video link to your circle of friends.
  • the present invention also provides a video sharing implementation method combining video sharing with user rebing, which is described below in conjunction with FIG. 4.
  • FIG. 4 is a flowchart of still another embodiment of a video sharing implementation method according to the present invention. As shown in FIG. 3, the method of this embodiment includes:
  • Step S402 the video publishing user uploads the product of the video and video sharing object to be shared to the video sharing implementation system.
  • Step S404 The video sharing implementation system acquires a video sharing user identifier, and obtains a video sharing object identifier according to the product link of the video sharing object.
  • the video sharing user identifier is an identifier of the video publishing user, for example, a local cookie is used to obtain login information of the video publishing user, such as a PIN ID (Personal Identification Number).
  • the video sharing object identifier is, for example, a SKU of an item. If the reward system (for example, the rebate system) is not the same system as the video sharing implementation system and the product purchase system of the shared object, it is necessary to obtain reward system identification information such as a rebate system identifier for entering the reward in the subsequent reward (eg, rebate) process.
  • the system awards users Reinforce (for example, rebate).
  • Step S406 The video sharing implementation system generates a video sharing link that carries the video sharing user identifier and the video sharing object identifier.
  • the reward system identifier needs to be added to the video sharing link, for example, by adding and adding the video sharing user identifier, the video sharing object identifier, and the reward system identifier to the video address URL.
  • the information carried in the video sharing link can be encrypted.
  • Step S408 the video publishing user sends the video sharing link to the social network.
  • Step S410 the video viewing user initiates an access request for the video sharing link.
  • Step S412 The video sharing implementation system parses the video sharing link to obtain a video address and a video sharing object identifier.
  • Step S414 The video sharing implementation system plays the video according to the video address, and displays the shared object corresponding to the video sharing object identifier in the video playing interface.
  • Step S416 the video viewing user selects the sharing object, and the video sharing implementation system adds the video sharing user identifier to the product link of the sharing object, and jumps to the updated product link of the sharing object.
  • the video sharing user identifier is an identifier of the video publishing user. If the video sharing link carries the reward system identifier, the reward system identifier is also added to the product link of the sharing object.
  • Step S418 If the video viewing user purchases the sharing object through the product link of the sharing object, the video sharing user is rewarded according to the video sharing user identifier.
  • the video viewing user is required to add the video sharing user identification and the reward system identification to the next hop page link in each process of sharing the object purchase.
  • the product purchasing system marks the order completed by the method, and the background server obtains the order information with the mark, in the sharing object.
  • the reward system identifier is linked to the corresponding reward system (for example, the rebate system) to reward the video sharing user according to the video sharing user identifier and a certain rebate rule.
  • the method of the above embodiment implements a novel social sharing of product objects shared by video.
  • the video sharing user adds a link to the shared object in the video for social sharing.
  • the video viewing user can see the product display without stopping, and jump to the product related link through the product display, in addition, the user rebate mechanism and video are divided.
  • the combination of the schemes when other users purchase the products through the links in the video playing interface, the rebroadcasting of the video sharing users improves the sharing effect and user experience as well as the user's interest in video sharing.
  • the video viewing user can forward the video.
  • the present invention also provides a rebate method for the video forwarding user, which will be described below in conjunction with FIG. 5.
  • FIG. 5 is a flowchart of still another embodiment of a video sharing implementation method according to the present invention. As shown in FIG. 5, the video sharing implementation method of combining video sharing with user rebates further includes:
  • step S520 the video viewing user selects the sharing button in the video playing interface.
  • Step S522 The video sharing implementation system acquires the video sharing user identifier, adds the video sharing user identifier to the video sharing link, and forwards the updated video sharing link to the social network.
  • the video sharing user identifier is an identifier of the video forwarding user, that is, an identifier of the video viewing user that forwards the video. Adding the video forwarding user ID to the video sharing link is the same as adding other identifiers, and will not repeat them here.
  • Step S524 If other users enter the video play page through the forwarded video sharing link, and purchase the shared object through the product link of the sharing object, the video sharing user is rewarded according to the video sharing user identifier.
  • video sharing users include video publishing users and video forwarding users.
  • the process of rewarding the user is referred to the corresponding embodiment in FIG. 4, and details are not described herein again.
  • the user rebate mechanism is combined with the video sharing solution.
  • the video publishing user and the video forwarding user are all rebinded, thereby improving the sharing effect and the user experience. And the user's interest in video sharing.
  • the logo, the reward system identifier, and the toy's SKU are obtained through the toy purchase link, and a video sharing link is generated to carry the User1 logo, the reward system logo, and the toy's SKU.
  • User1 posts a video sharing link to a circle of friends.
  • User User2 sees the video shared by User1, click on the video sharing link to enter the video playback interface as shown in Figure 3.
  • User2 clicks the play button to play the video, and displays the graphic information of the toy obtained according to the toy SKU in the product window, such as the toy main picture, name, and the like.
  • User2 is interested in the toy by watching the video, then clicks on the graphic information of the toy displayed in the product window, and enters the purchase page of the toy to purchase, and the purchase link of the toy also carries the User1 logo, the reward system identifier and the like.
  • the page link carries the reward system identifier link to the corresponding rebate system, and sends the User1 identifier to the rebate system, and the rebate system performs a rebate on User1 according to a certain rebate rule.
  • the video sharing implementation will add the User2 logo to the video sharing link, and share the updated video link to User2's circle of friends.
  • User3 watches the video and purchases the toy through the video sharing link forwarded by User2.
  • the product purchase system obtains the order, and at the same time, the reward system identifier is carried in the completion page link to the corresponding rebate system, and the User1 identifier and the User2 identifier are sent to the rebate system, and the rebate system performs a rebate on User1 and User2 according to a certain rebate rule. .
  • the video distribution user and each user who forwards the video sharing link can perform a rebate.
  • the present invention also provides a video sharing implementation system, which will be described below in conjunction with FIG. 6.
  • FIG. 6 is a structural diagram of an embodiment of a video sharing implementation system according to the present invention. As shown in Figure 6, the system 60 includes:
  • the video access request receiving module 602 is configured to receive a user access request for a video sharing link, where the video sharing link carries a video address and a video sharing object identifier.
  • the share link parsing module 604 is configured to parse the video sharing link to obtain a video address and a video sharing object identifier.
  • the video play display module 606 is configured to play a video according to the video address, and display the shared object corresponding to the video sharing object identifier in the video play interface.
  • the video play display module 606 is configured to obtain the graphic information of the shared object according to the video sharing object identifier, and display the graphic information of the shared object in the video playing interface.
  • the item link jump module 608 is configured to jump to the item link of the sharing object in response to the user's selection of the shared object.
  • the system video play display module of the foregoing embodiment carries the video sharing object identifier in the video sharing link, and displays the shared object in the video playing interface while playing the video, and the video viewing user can select the display in the playing interface during the video viewing process.
  • the sharing object jumps to the product link of the shared object through the product link jump module, and realizes a novel social sharing of the product object through video sharing.
  • the video sharing user adds a link to the shared object in the video for social sharing, and the video viewing user can see the product display without stopping, and jumps to the product related link through the product display, thereby improving the sharing effect and the user experience.
  • FIG. 1 Another embodiment of a video sharing system is described below in conjunction with FIG. 1
  • the video sharing implementation system 60 further includes a video link generation module 710, and the video link generation module 710 can include:
  • the shared content receiving unit 7102 is configured to receive a product link of the video and video sharing object.
  • the user identifier obtaining unit 7104 is configured to acquire a video sharing user identifier.
  • the shared object identifier obtaining unit 7106 is configured to obtain a video sharing object identifier according to the product link of the video sharing object.
  • the video link generating unit 7108 is configured to generate a video sharing link according to the video sharing user identifier and the video sharing object identifier.
  • the system implemented above implements a video sharing link according to the user-uploaded video and the product link of the video sharing object, and the video sharing user joins the link of the sharing object in the video for social sharing, thereby improving the sharing effect and the user experience.
  • the invention also provides a video sharing implementation system combining video sharing with user rebates.
  • the video link generation module 710 generates a video sharing link that carries the video sharing user identifier and the video sharing object identifier
  • the product link jumping module 608 is configured to share the video identification user ID in response to the user's selection of the sharing object. Add to the product link of the shared object and jump to the updated product link of the shared object.
  • the portable video sharing user identifier is used, and in the case that the user purchases the sharing object through the product link of the sharing object, the video sharing user identified according to the video sharing user identifier is rewarded.
  • the process of identifying a video sharing user based on the video sharing user identification and rewarding the video sharing user may be completed in the product purchasing system of the sharing object.
  • the video link generation module 710 generates a video sharing link that carries a video sharing user identifier, a video sharing object identifier, and a reward system identifier
  • the item link jump module 608 is configured to respond to the user's selection of the sharing object.
  • the video sharing user identifier and the reward system identifier are added to the product link of the sharing object, and jump to the product link after the sharing object is updated.
  • the portable video sharing user identifier and the reward system identifier are used.
  • the corresponding reward system linked according to the reward system identifier is based on the video sharing user identifier.
  • the video sharing user makes a reward.
  • the video sharing user is a video publishing user; or the video sharing user includes a video publishing user and a video forwarding user.
  • the video play display module 606 is further configured to display a share button in the video play interface.
  • the system 60 may further include: a video sharing link forwarding module 812, configured to share the video in response to the user selecting the share button.
  • the link is forwarded to the social network.
  • the video sharing link forwarding module 812 is configured to add the identifier of the user to the video sharing link, and forward the updated video sharing link to the social network.
  • the video sharing user identifier and/or the reward system identifier are added to the video sharing link when the video sharing link is generated, and the user rebate mechanism is combined with the video sharing scheme by sharing the user reward module. Responding to video sharing users improves the sharing effect and user experience as well as the user's interest in video sharing.
  • the present invention also provides a video sharing implementation system, which will be described below in conjunction with FIG.
  • the system 90 includes: a memory device 902; and a processor 904 coupled to the memory device 902, the processor 904 being configured to execute based on instructions stored in the memory device 902
  • a processor 904 coupled to the memory device 902
  • the processor 904 being configured to execute based on instructions stored in the memory device 902
  • the video sharing implementation system in the embodiment of the present invention may be implemented by the computer system 100, which is described below in conjunction with FIG.
  • Computer system 100 includes a computer 1010.
  • Computer 1010 includes a processing unit 1020 and a system memory 1030. Processing unit 1020 and system memory 1030 can be connected via system bus 1021.
  • Computer 1010 may also include, for example, a fixed non-volatile memory interface 1040, a mobile non-volatile memory interface 1050, a user input interface 1060, a network interface 1070, a video interface 1090, and an output peripheral interface 1095.
  • the system memory 1030 includes, for example, a ROM (Read Only Memory) 1031 and a RAM (Random Access Memory) 1032.
  • a BIOS (Basic Input Output System) 1033 is stored, for example, in the ROM 1031.
  • An operating system 1034, an application 1035, other program modules 1036, and certain program data 1037 are stored, for example, in the RAM 1032.
  • a fixed non-volatile memory 1041 such as a hard disk, is coupled to the fixed non-volatile memory interface 1040, for example.
  • the fixed non-volatile memory 1041 may, for example, store an operating system 1044, an application 1045, other program modules 1046, and certain program data 1047.
  • a removable non-volatile memory such as a floppy disk drive 1051 and a CD-ROM drive 1055 is, for example, connected to the mobile non-volatile memory interface 1050.
  • a floppy disk can be inserted into the floppy disk drive 1051
  • a CD (Compact Disc) 1056 can be inserted into the CD-ROM drive 1055.
  • Computer 1010 may also include an input device such as mouse 1061 and keyboard 1062 that is coupled to user input interface 1060.
  • an input device such as mouse 1061 and keyboard 1062 that is coupled to user input interface 1060.
  • Computer 1010 can be coupled to remote computer 1080 (e.g., a client or another server) via network interface 1070.
  • network interface 1070 can be connected to remote computer 1080 via local area network 1071.
  • network interface 1070 can be coupled to a modem (modulator-demodulator) 1072, and modem 1072 can be coupled to remote computer 1080 via wide area network 1073.
  • modem 1072 can be coupled to remote computer 1080 via wide area network 1073.
  • Remote computer 1080 can include a memory 1081, such as a hard disk, that stores remote application 1085.
  • Video interface 1090 can be coupled to monitor 1091.
  • Output peripheral interface 1095 can be coupled to output peripherals such as printer 1096 and speaker 1097.
  • the computer system shown in FIG. 10 can be implemented in any embodiment, as a stand-alone computer, or as a processing system in a device, and one or more unnecessary components can be removed, or one or more can be added thereto. Additional components.
  • computer 1010 may not include printer 1096 and speaker 1097, and network interface 1070 may be implemented in any other manner, such as a 3G network interface, a Bluetooth interface, or a WIFI interface.
  • a processing unit can include one or more processors.
  • embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention may take the form of a computer program product embodied on one or more computer-usable non-transitory storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer usable program code. .
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions generated in the computer readable memory are generated.
  • manufacture of an instruction device that implements the functions specified in one or more blocks of the flow or in a flow or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
  • a person skilled in the art may understand that all or part of the steps of implementing the above embodiments may be completed by hardware, or may be instructed by a program to execute related hardware, and the program may be stored in a computer readable storage medium.
  • the storage medium mentioned may be a read only memory, a magnetic disk or an optical disk or the like.

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Abstract

本发明公开了一种视频分享实现方法以及系统，涉及互联网技术领域。该方法包括：接收用户对视频分享链接的访问请求，视频分享链接中携带视频地址、视频分享对象标识；解析视频分享链接获得视频地址、视频分享对象标识；根据视频地址播放视频，并在视频播放界面中显示与视频分享对象标识对应的分享对象；响应于用户对分享对象的选择，跳转到分享对象的商品链接。本发明实现了一种新颖的通过视频分享商品对象的社会化分享。进一步，视频分享用户在视频中加入分享对象的链接进行社会化分享，视频观看用户不需要暂停就可以看到商品展示，通过商品展示跳转至商品相关链接，提升了分享效果和用户体验。

Description

视频分享实现方法以及系统 技术领域
本发明涉及互联网技术领域，特别涉及一种视频分享实现方法以及系统。
背景技术
社会化分享，是指在互联网中，基于其分享功能，将信息网络化输入输出，加速组织传播。例如博客、微博客、社交网络、内容社区等等常见的社会化媒体形式。近年来，互联网技术不断发展，进行信息交流的形式已经是多媒体实时传输形式。同时网络多媒体技术不断发展，各种流媒体应用不断更新。用户不仅可以进行文字图片等形式的社会化分享还可以实现视频的社会化分享。
目前视频播放器在播放时只是对视频进行解码等处理，同时附有自动播放、循环播放等字段控制，如果希望将视频与相关人或物等的介绍或链接进行结合，例如在视频中植入商品的购买链接，使得视频观看用户可以通过商品的购买链接进行购买。目前一种实现方式是采用贴片广告的形式，在视频前面放置强制性贴片广告，进行商品展示。然而，贴片广告的形式成本高，并且需要用户暂停才可以看到商品展示，影响用户的观影流程，而且通常情况下广告内容与视频结合度较低，广告的强制性不被用户接受。另一方面，贴片广告的形式不适用于普通用户将自己欲分享的视频与商品相结合，进行社会媒体化。
发明内容
本发明所要解决的其中一个技术问题是：提供一种新颖的通过视频分享商品对象的社会化分享方案。
根据本发明的一个实施例，提供的一种视频分享实现方法，包括：接收用户对视频分享链接的访问请求，视频分享链接中携带视频地址、视频分享对象标识；解析视频分享链接获得视频地址、视频分享对象标识；根据视频地址播放视频，并在视频播放界面中显示与视频分享对象标识对应的分享对象；响应于用户对分享对象的选择，跳转到分享对象的商品链接。
在一个实施例中，视频分享链接中还携带视频分享用户标识，响应于用户对所述 分享对象的选择，视频分享用户标识被添加到分享对象的商品链接中，跳转根据所述分享对象更新后的商品链接进行。
在一个实施例中，在视频播放界面中显示与视频分享对象标识对应的分享对象包括：根据视频分享对象标识获取分享对象的图文信息；在视频播放界面中显示分享对象的图文信息。
在一个实施例中，该方法还包括：在视频播放界面中显示分享按钮；响应于用户选择分享按钮，将视频分享链接转发到社交网络。
在一个实施例中，将视频分享链接转发到社交网络包括：将用户的标识添加到视频分享链接中，将更新后的视频分享链接转发到社交网络。
在一个实施例中，视频分享链接采用以下方式生成：接收视频和视频分享对象的商品链接；获取视频分享用户标识；根据视频分享对象的商品链接获取视频分享对象标识；根据视频分享用户标识、视频分享对象标识生成视频分享链接。
在一个实施例中，该方法还包括：如果用户通过分享对象的商品链接购买分享对象，则根据视频分享用户标识对视频分享用户进行奖励。
在一个实施例中，视频分享链接中还携带奖励系统标识，响应于用户对分享对象的选择，奖励系统标识被添加到分享对象的商品链接中，在用户通过所述分享对象的商品链接购买所述分享对象的情况下，根据奖励系统标识所链接到的相应的奖励系统根据视频分享用户标识对视频分享用户进行奖励。
在一个实施例中，视频分享用户为视频发布用户，或，视频发布用户和视频转发用户两者。
根据本发明的另一个实施例，提供的一种视频分享实现系统，包括：视频访问请求接收模块，用于接收用户对视频分享链接的访问请求，视频分享链接中携带视频地址、视频分享对象标识；分享链接解析模块，用于解析视频分享链接获得视频地址、视频分享对象标识；视频播放显示模块，用于根据视频地址播放视频，并在视频播放界面中显示与视频分享对象标识对应的分享对象；商品链接跳转模块，用于响应于用户对分享对象的选择，跳转到分享对象的商品链接。
在一个实施例中，视频分享链接中还携带视频分享用户标识，响应于用户对分享对象的选择，视频分享用户标识被添加到分享对象的商品链接中，跳转根据分享对象更新后的商品链接进行。
在一个实施例中，视频播放显示模块，用于根据视频分享对象标识获取分享对象的图文信息，并在视频播放界面中显示分享对象的图文信息。
在一个实施例中，视频播放显示模块，还用于在视频播放界面中显示分享按钮；该系统还包括：视频分享链接转发模块，用于响应于用户选择分享按钮，将视频分享链接转发到社交网络。
在一个实施例中，视频分享链接转发模块，用于将用户的标识添加到所述视频分享链接中，将更新后的视频分享链接转发到社交网络。
在一个实施例中，该系统还包括：视频链接生成模块，用于：接收视频和视频分享对象的商品链接，获取视频分享用户标识，根据视频分享对象的商品链接获取视频分享对象标识，根据视频分享用户标识、视频分享对象标识生成视频分享链接。
在一个实施例中，在用户通过分享对象的商品链接购买分享对象的情况下，根据视频分享用户标识所识别出的视频分享用户被奖励。
在一个实施例中，视频分享链接中还携带奖励系统标识，响应于用户对分享对象的选择，奖励系统标识被添加到分享对象的商品链接中，在用户通过分享对象的商品链接购买分享对象的情况下，根据奖励系统标识所链接到的相应的奖励系统根据视频分享用户标识对视频分享用户进行奖励。
在一个实施例中，视频分享用户为视频发布用户，或，视频发布用户和视频转发用户两者。
根据本发明的又一个实施例，提供的一种视频分享实现系统，包括：存储器设备；以及耦接至所述存储器设备的处理器，所述处理器被配置为基于存储在所述存储器设备中的指令，执行根据本发明第一个方面描述的任一种视频分享实现方法的操作。
根据本发明的再一个实施例，提供的一种计算机可用非瞬时性存储介质，其上存储有计算机程序，该程序被处理器执行时实现前述任一个实施例中的视频分享实现方法的步骤。
本发明通过在视频分享链接中携带视频分享对象标识，可以在播放视频的同时将分享对象显示在视频播放界面中，视频观看用户观看视频过程中可以选择播放界面中显示的分享对象并跳转到分享对象的商品链接，实现了一种新颖的通过视频分享商品对象的社会化分享。
进一步，视频分享用户在视频中加入分享对象的链接进行社会化分享，视频观看用户 不需要暂停就可以看到商品展示，通过商品展示跳转至商品相关链接，提升了分享效果和用户体验。
通过以下参照附图对本发明的示例性实施例的详细描述，本发明的其它特征及其优点将会变得清楚。
附图说明
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1示出本发明的一个实施例的视频分享实现方法的流程示意图。
图2示出本发明的另一个实施例的视频分享实现方法的流程示意图。
图3示出本发明的一个实施例的视频播放界面的示意图。
图4示出本发明的又一个实施例的视频分享实现方法的流程示意图。
图5示出本发明的再一个实施例的视频分享实现方法的流程示意图。
图6示出本发明的一个实施例的视频分享实现系统的结构示意图。
图7示出本发明的另一个实施例的视频分享实现系统的结构示意图。
图8示出本发明的又一个实施例的视频分享实现系统的结构示意图。
图9示出本发明的再一个实施例的视频分享实现系统的结构示意图。
图10示出可以实施本发明的实施例的视频分享实现系统的计算机系统的示例性硬件配置的框图。
具体实施方式
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。以下对至少一个示例性实施例的描述实际上仅仅是说明性的，决不作为对本发明及其应用或使用的任何限制。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
针对现有技术中普通用户无法将自己欲分享的视频与欲分享的商品相结合，进行 社会媒体化，同时使视频观看用户通过视频中展示的商品进入商品相关链接的问题提出本方案。
下面结合图1对本发明视频分享实现方法的一个实施例进行描述。
图1为本发明视频分享实现方法一个实施例的流程图。如图1所示，该实施例的方法包括：
步骤S102，视频观看用户发起对视频分享链接的访问请求，相应的，视频分享实现系统接收视频观看用户对视频分享链接的访问请求。
其中，视频分享链接中携带视频地址、视频分享对象标识等信息。视频分享对象例如是视频发布用户欲分享的商品，视频例如是商品的使用视频或者推荐视频等，但不限于所举示例。视频分享对象标识例如是商品的SKU(Stock Keeping Unit，库存量单位)，SKU现在已经被引申为产品统一编号的简称，用于唯一标识产品。同一种商品不同颜色对应多个SKU，例如一件衣服，有红色、白色、蓝色，则SKU编码也不相同。视频分享对象标识也可以是其他可以唯一标识产品的编码，但不限于所举示例。视频观看用户例如通过点击视频分享链接发起对视频分享链接的访问请求。
步骤S104，视频分享实现系统解析视频分享链接获得视频地址、视频分享对象标识。
在一个实施例中，视频分享实现系统的前端浏览器解析视频分享链接获取视频分享实现系统后台服务器的IP地址，通过视频分享链接中的视频地址向该后台服务器请求视频资源，同时将视频分享对象标识发送至后台服务器获取相应的视频分享对象信息。
步骤S106，视频分享实现系统根据视频地址播放视频，并在视频播放界面中显示与视频分享对象标识对应的分享对象。
在一个实施例中，视频分享实现系统的前端浏览器对从后台服务器获取的视频资源进行解码，并在视频播放界面中进行显示，例如可以通过HTML5技术实现视频播放。同时前端浏览器将视频分享对象标识发送至后台服务器获取分享对象的例如主图或者图文信息，并将分享对象显示在视频播放界面中。例如可以通过JS技术在视频播放窗口的上方增加一个窗口用于显示分享对象。当存在多个分享对象时，可以采取例如幻灯片的模式循环播放，也可以在视频中播放相关商品时将该商品的主图或者图文信息进行显示。
步骤S108，视频观看用户选择分享对象，视频分享实现系统响应于视频观看用户对分享对象的选择，跳转到所述分享对象的商品链接。
在一个实施例中，视频观看用户通过点击视频播放界面中显示的分享对象，跳转到分享对象的商品链接。通过在视频分享实现系统与分享对象的商品购买系统之间设置接口，通过本地cookie获取视频观看用户的登录信息，例如PIN ID(Personal Identification Number，个人识别码)，可以直接登录到分享对象的商品购买系统。
上述实施例的方法，通过在视频分享链接中携带视频分享对象标识，可以在播放视频的同时将分享对象显示在视频播放界面中，视频观看用户观看视频过程中可以选择播放界面中显示的分享对象并跳转到分享对象的商品链接，实现了一种新颖的通过视频分享商品对象的社会化分享。进一步，视频分享用户在视频中加入分享对象的链接进行社会化分享，视频观看用户不需要暂停就可以看到商品展示，通过商品展示跳转至商品相关链接，提升了分享效果和用户体验。
本发明还提供一种视频分享链接的生成方法，下面结合图2进行描述。
图2为本发明视频分享链接生成方法的一个实施例的流程图。如图2所述，该实施例的方法包括：
步骤S202，视频发布用户上传欲分享的视频和视频分享对象的商品链接至视频分享实现系统。
步骤S204，视频分享实现系统根据视频分享对象的商品链接获取视频分享对象标识。
其中，例如通过在视频分享实现系统与商品购买系统之间设置接口，使得视频分享实现系统可以通过视频分享对象的商品链接向商品的购买系统发出请求获取视频分享对象标识。
步骤S206，视频分享实现系统生成携带视频分享对象标识的视频分享链接。
在一个实施例中，针对视频发布用户上传的欲分享的视频生成一个视频地址URL(Uniform Resource Locator，统一资源定位符)，通过前端技术例如HTML(超级文本标记语言)、JS(JavaScript)等将视频分享对象标识拼接到视频地址URL之后，生成视频分享链接，通过该视频分享链接可以实现视频分享对象标识的参数传递。视频分享对象标识可以有一个或多个，当视频分享链接中携带多个视频分享对象标识例如SKU时，例如可以标识为SKU1、SKU2……等，并通过&将它们进行字符串拼接添 加至视频地址URL之后。
步骤S208，视频发布用户将视频分享链接发送到社交网络。
其中，视频发布用户例如通过粘贴或者点击在视频分享实现系统设置的分享按钮将视频分享链接分享至社交网络。
上述实施例的方法，实现了根据用户上传的欲分享的视频和视频分享对象生成视频分享链接，通过在视频分享链接中携带视频分享对象的标识，可以在播放视频的同时通过视频分享对象标识获取分享对象并显示在视频播放界面中。
下面结合图3介绍一个视频分享的应用例：视频发布用户User1将自己拍摄的玩具玩法展示的视频上传至视频分享实现系统，同时上传了玩具的购买链接，视频分享实现系统通过玩具的购买链接获取了玩具的SKU，并生成视频分享链接携带玩具的SKU。User1将视频分享链接发布至朋友圈。用户User2看到User1分享的视频，点击视频分享链接进入视频播放界面如图3中所示。User2点击播放按钮播放视频，同时在商品窗口显示根据玩具SKU获取的玩具的图文信息，例如玩具主图、名称等。User2通过观看视频对玩具感兴趣，则点击商品窗口中显示的玩具的图文信息，进入到玩具的购买页面进行购买。同时也可以在视频播放界面增设分享按钮，如果User2希望更多人看到该视频或玩具，则点击分享按钮将该视频链接分享至自己的朋友圈。
本发明还提供一种将视频分享与用户返点相结合的视频分享实现方法，下面结合图4进行描述。
图4为本发明视频分享实现方法又一个实施例的流程图。如图3所示，该实施例的方法包括：
步骤S402，视频发布用户上传欲分享的视频和视频分享对象的商品链接至视频分享实现系统。
步骤S404，视频分享实现系统获取视频分享用户标识，并根据视频分享对象的商品链接获取视频分享对象标识。
其中，视频分享用户标识为视频发布用户的标识，例如通过本地cookie获取视频发布用户的登录信息，例如PIN ID(Personal Identification Number，个人识别码)。视频分享对象标识例如是商品的SKU。如果奖励系统(例如返点系统)与视频分享实现系统和分享对象的商品购买系统不是同一个系统，则需要获取例如返点系统标识等奖励系统标识信息，用于在后续奖励(例如返点)过程进入奖励系统对用户进行奖 励(例如返点)。
步骤S406，视频分享实现系统生成携带视频分享用户标识、视频分享对象标识的视频分享链接。
其中，如果获取了奖励系统标识则需要将奖励系统标识添加至视频分享链接中，例如通过&将视频分享用户标识、视频分享对象标识和奖励系统标识进行字符串拼接添加至视频地址URL之后。为保证视频分享链接中携带信息的安全性，可以对视频分享链接中携带的信息进行加密。
步骤S408，视频发布用户将视频分享链接发送到社交网络。
步骤S410，视频观看用户发起对视频分享链接的访问请求。
步骤S412，视频分享实现系统解析视频分享链接获得视频地址、视频分享对象标识。
步骤S414，视频分享实现系统根据视频地址播放视频，并在视频播放界面中显示与视频分享对象标识对应的分享对象。
步骤S416，视频观看用户选择分享对象，视频分享实现系统将视频分享用户标识添加到分享对象的商品链接中，并跳转到分享对象更新后的商品链接。
其中，视频分享用户标识为视频发布用户的标识，如果视频分享链接中携带奖励系统标识，则将奖励系统标识也添加到分享对象的商品链接中。
步骤S418，如果视频观看用户通过分享对象的商品链接购买分享对象，则根据视频分享用户标识对视频分享用户进行奖励。
在一个实施例中，视频观看用户在进行分享对象购买的过程中，页面的每次跳转都需要将视频分享用户标识和奖励系统标识添加至下一跳的页面链接中。视频观看用户通过选择视频中显示的分享对象进入分享对象的商品链接并完成购买时，商品购买系统会对该方式完成的订单进行标记，后台服务器获取带有该标记的订单信息，在分享对象的商品链接中携带奖励系统标识的情况下，则通过奖励系统标识链接到相应的奖励系统(例如返点系统)根据视频分享用户标识以及一定的返点规则对该视频分享用户进行奖励。
上述实施例的方法实现了一种新颖的通过视频分享商品对象的社会化分享。视频分享用户在视频中加入分享对象的链接进行社会化分享，视频观看用户不需要暂停就可以看到商品展示，通过商品展示跳转至商品相关链接，此外，将用户返点机制与视频分 享方案相结合，当其他用户通过视频播放界面中的链接购买商品后，对视频分享用户进行返点，提升了分享效果和用户体验以及用户对视频分享的兴趣。
视频观看用户可以对视频进行转发，除了对视频发布用户可以进行返点之外，本发明还提供对视频转发用户的返点方法，下面结合图5进行描述。
图5为本发明视频分享实现方法再一个实施例的流程图。如图5所示，视频分享与用户返点相结合的视频分享实现方法还包括：
步骤S520，视频观看用户选择视频播放界面中显示分享按钮。
步骤S522，视频分享实现系统获取视频分享用户标识，将视频分享用户标识添加到视频分享链接中，将更新后的视频分享链接转发到社交网络。
其中，视频分享用户标识为视频转发用户的标识，也就是转发该视频的视频观看用户的标识。将视频转发用户标识添加到视频分享链接中与其它标识的添加方法相同，在此不再赘述
步骤S524，如果其他用户通过转发的视频分享链接进入视频播放页面，并通过分享对象的商品链接购买分享对象，则根据视频分享用户标识对视频分享用户进行奖励。
其中，视频分享用户包括视频发布用户和视频转发用户。对用户进行奖励的过程参考前述图四对应的实施例，在此不再赘述。
上述实施例的方法，将用户返点机制与视频分享方案相结合，当其他用户通过视频播放界面中的链接购买商品后，对视频发布用户和视频转发用户均进行返点，提升了分享效果和用户体验以及用户对视频分享的兴趣。
下面介绍一个实现视频分享并对视频分享用户返点的应用例：视频发布用户User1将自己拍摄的玩具玩法展示的视频上传至视频分享实现系统，同时上传了玩具的购买链接，视频分享实现系统获取User1的标识、奖励系统标识，并通过玩具的购买链接获取了玩具的SKU，并生成视频分享链接携带User1的标识、奖励系统标识和玩具的SKU。User1将视频分享链接发布至朋友圈。用户User2看到User1分享的视频，点击视频分享链接进入视频播放界面如图3中所示。User2点击播放按钮播放视频，同时在商品窗口显示根据玩具SKU获取的玩具的图文信息，例如玩具主图、名称等。User2通过观看视频对玩具感兴趣，则点击商品窗口中显示的玩具的图文信息，进入到玩具的购买页面进行购买，玩具的购买链接中也携带User1标识、奖励系统标识等信息。User2完成对玩具的购买，商品购买系统获取到该订单，同时通过完 成页面链接中携带奖励系统标识链接到相应的返点系统，并将User1标识发送至返点系统，返点系统根据一定的返点规则对User1进行返点。
如果User2希望更多人看到该视频或玩具，则点击分享按钮，视频分享实现系统将User2标识添加到视频分享链接中，并将更新后的视频链接分享至User2的朋友圈。User3通过User2转发的视频分享链接观看视频并购买玩具。商品购买系统获取到该订单，同时通过完成页面链接中携带奖励系统标识链接到相应的返点系统，并将User1标识和User2标识发送至返点系统，返点系统根据一定的返点规则对User1和User2进行返点。进一步的，可以对视频发布用户以及每个转发视频分享链接的用户进行返点。
本发明还提供一种视频分享实现系统，下面结合图6进行描述。
图6为本发明视频分享实现系统一个实施例的结构图。如图6所示，该系统60包括：
视频访问请求接收模块602，用于接收用户对视频分享链接的访问请求，视频分享链接中携带视频地址、视频分享对象标识。
分享链接解析模块604，用于解析视频分享链接获得视频地址、视频分享对象标识。
视频播放显示模块606，用于根据视频地址播放视频，并在视频播放界面中显示与视频分享对象标识对应的分享对象。
在一个实施例中，视频播放显示模块606，用于根据视频分享对象标识获取分享对象的图文信息，并在视频播放界面中显示分享对象的图文信息。
商品链接跳转模块608，用于响应于用户对分享对象的选择，跳转到分享对象的商品链接。
上述实施例的系统视频播放显示模块通过在视频分享链接中携带视频分享对象标识，在播放视频的同时将分享对象显示在视频播放界面中，视频观看用户观看视频过程中可以选择播放界面中显示的分享对象通过商品链接跳转模块跳转到分享对象的商品链接，实现了一种新颖的通过视频分享商品对象的社会化分享。进一步，视频分享用户在视频中加入分享对象的链接进行社会化分享，视频观看用户不需要暂停就可以看到商品展示，通过商品展示跳转至商品相关链接，提升了分享效果和用户体验。
下面结合图7对视频分享系统的另一个实施例进行描述。
如图7所示，视频分享实现系统60还包括视频链接生成模块710，视频链接生成模块710可以包括：
分享内容接收单元7102，用于接收视频和视频分享对象的商品链接。
用户标识获取单元7104，用于获取视频分享用户标识。
分享对象标识获取单元7106，用于根据视频分享对象的商品链接获取视频分享对象标识。
视频链接生成单元7108，用于根据视频分享用户标识、视频分享对象标识生成视频分享链接。
上述实施的系统实现了根据用户上传的视频以及视频分享对象的商品链接，生成视频分享链接，视频分享用户在视频中加入分享对象的链接进行社会化分享，提升了分享效果和用户体验。
本发明还提供一种将视频分享与用户返点相结合的视频分享实现系统。
在一个实施例中，视频链接生成模块710生成携带视频分享用户标识、视频分享对象标识的视频分享链接，商品链接跳转模块608，用于响应于用户对分享对象的选择，将视频分享用户标识添加到分享对象的商品链接中，并跳转到分享对象更新后的商品链接。分享对象的商品链接中便携带视频分享用户标识，在用户通过分享对象的商品链接购买分享对象的情况下，根据视频分享用户标识所识别出的视频分享用户被奖励。根据视频分享用户标识识别视频分享用户以及对视频分享用户进行奖励的过程可以在分享对象的商品购买系统完成。
在一个实施例中，视频链接生成模块710生成携带视频分享用户标识、视频分享对象标识和奖励系统标识的视频分享链接，商品链接跳转模块608，用于响应于用户对分享对象的选择，将视频分享用户标识和奖励系统标识添加到分享对象的商品链接中，并跳转到分享对象更新后的商品链接。分享对象的商品链接中便携带视频分享用户标识和奖励系统标识，在用户通过分享对象的商品链接购买分享对象的情况下，根据奖励系统标识所链接到的相应的奖励系统根据视频分享用户标识对所述视频分享用户进行奖励。
上述实施例中视频分享用户为视频发布用户；或，视频分享用户包括视频发布用户和视频转发用户。
下面结合图8描述本发明视频分享实现系统的再一个实施例。
如图8所示，视频播放显示模块606，还用于在视频播放界面中显示分享按钮；该系统60还可以包括：视频分享链接转发模块812，用于响应于用户选择分享按钮，将视频分享链接转发到社交网络。具体的，视频分享链接转发模块812，用于将用户的标识添加到视频分享链接中，将更新后的视频分享链接转发到社交网络。
上述实施例中，通过视频链接生成模块在生成视频分享链接时将视频分享用户标识和/或奖励系统标识添加至视频分享链接中，并通过分享用户奖励模块将用户返点机制与视频分享方案相结合，对视频分享用户进行返点，提升了分享效果和用户体验以及用户对视频分享的兴趣。
本发明还提供一种视频分享实现系统，下面结合图9进行描述。
如图9所示，该系统90包括：存储器设备902；以及耦接至所述存储器设备902的处理器904，所述处理器904被配置为基于存储在所述存储器设备902中的指令，执行前述任一个视频分享实现方法的实施例。
本发明的实施例中的视频分享实现系统可各由计算机系统100来实现，下面结合图10进行描述
如图10所示，计算机系统100包括计算机1010。计算机1010包括处理单元1020和系统存储器1030。处理单元1020和系统存储器1030可经由系统总线1021连接。计算机1010还可以例如包括固定非易失性存储器接口1040、移动非易失性存储器接口1050、用户输入接口1060、网络接口1070、视频接口1090和输出外围接口1095。
系统存储器1030例如包括ROM(只读存储器)1031和RAM(随机存取存储器)1032。在ROM 1031中例如存储有BIOS(基本输入输出系统)1033。在RAM 1032中例如存储有操作系统1034、应用程序1035、其它程序模块1036和某些程序数据1037。
诸如硬盘之类的固定非易失性存储器1041例如连接到固定非易失性存储器接口1040。固定非易失性存储器1041例如可以存储操作系统1044、应用程序1045、其它程序模块1046和某些程序数据1047。
诸如软盘驱动器1051和CD-ROM驱动器1055之类的可移动非易失性存储器例如连接到移动非易失性存储器接口1050。例如，软盘可以被插入到软盘驱动器1051中，以及CD(光盘)1056可以被插入到CD-ROM驱动器1055中。
计算机1010还可包括诸如鼠标1061和键盘1062之类的被连接到用户输入接口1060的输入设备。
计算机1010可以通过网络接口1070连接到远程计算机1080(例如客户机或者另一服务器)。例如，网络接口1070可以通过局域网1071连接到远程计算机1080。或者，网络接口1070可以连接到调制解调器(调制器一解调器)1072，以及调制解调器1072经由广域网1073连接到远程计算机1080。
远程计算机1080可以包括诸如硬盘之类的存储器1081，其存储远程应用程序1085。
视频接口1090可连接到显视器1091。
输出外围接口1095可以连接到例如打印机1096和扬声器1097之类的输出外围设备。
图10所示的计算机系统仅仅是说明性的一个示例，而决不意图对本发明、其应用或用途的任何限制。
图10所示的计算机系统可以被实施于任何实施例，可作为独立计算机，也可作为设备中的处理系统，可以移除一个或多个不必要的组件，也可以向其添加一个或多个附加的组件。例如，计算机1010可以不包括打印机1096和扬声器1097，网络接口1070也可以任何其他方式实现，例如3G网络接口、蓝牙接口或WIFI接口等等。处理单元可以包含一个或多个处理器。
本领域内的技术人员应明白，本发明的实施例可提供为方法、系统、或计算机程序产品。因此，本发明可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本发明可采用在一个或多个其中包含有计算机可用程序代码的计算机可用非瞬时性存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本发明是参照根据本发明实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括 指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
本领域普通技术人员可以理解实现上述实施例的全部或部分步骤可以通过硬件来完成，也可以通过程序来指令相关的硬件完成，所述的程序可以存储于一种计算机可读存储介质中，上述提到的存储介质可以是只读存储器，磁盘或光盘等。
以上所述仅为本发明的较佳实施例，并不用以限制本发明，凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (20)

  1. 一种视频分享实现方法，其特征在于，包括：
    接收用户对视频分享链接的访问请求，所述视频分享链接中携带视频地址、视频分享对象标识；
    解析所述视频分享链接获得所述视频地址、所述视频分享对象标识；
    根据所述视频地址播放视频，并在视频播放界面中显示与所述视频分享对象标识对应的分享对象；
    响应于用户对所述分享对象的选择，跳转到所述分享对象的商品链接。
  2. 根据权利要求1所述的方法，其特征在于，所述视频分享链接中还携带视频分享用户标识，响应于用户对所述分享对象的选择，所述视频分享用户标识被添加到所述分享对象的商品链接中，所述跳转根据所述分享对象更新后的商品链接进行。
  3. 根据权利要求1所述的方法，其特征在于，
    所述在视频播放界面中显示与所述视频分享对象标识对应的分享对象包括：
    根据所述视频分享对象标识获取所述分享对象的图文信息；
    在视频播放界面中显示所述分享对象的图文信息。
  4. 根据权利要求1所述的方法，其特征在于，还包括：
    在视频播放界面中显示分享按钮；
    响应于所述用户选择所述分享按钮，将所述视频分享链接转发到社交网络。
  5. 根据权利要求4所述的方法，其特征在于，将所述视频分享链接转发到社交网络包括：
    将所述用户的标识添加到所述视频分享链接中，将更新后的视频分享链接转发到社交网络。
  6. 根据权利要求2所述的方法，其特征在于，所述视频分享链接采用以下方式生成：
    接收所述视频和所述视频分享对象的商品链接；
    获取所述视频分享用户标识；
    根据所述视频分享对象的商品链接获取所述视频分享对象标识；
    根据所述视频分享用户标识、所述视频分享对象标识生成所述视频分享链接。
  7. 根据权利要求2所述的方法，其特征在于，还包括：
    如果所述用户通过所述分享对象的商品链接购买所述分享对象，则根据所述视频分享用户标识对所述视频分享用户进行奖励。
  8. 根据权利要求2所述的方法，其特征在于，所述视频分享链接中还携带奖励系统标识，响应于用户对所述分享对象的选择，所述奖励系统标识被添加到所述分享对象的商品链接中，在所述用户通过所述分享对象的商品链接购买所述分享对象的情况下，根据所述奖励系统标识所链接到的相应的奖励系统根据所述视频分享用户标识对所述视频分享用户进行奖励。
  9. 根据权利要求7或8所述的方法，其特征在于，所述视频分享用户为视频发布用户或视频发布用户和视频转发用户两者。
  10. 一种视频分享实现系统，其特征在于，包括：
    视频访问请求接收模块，用于接收用户对视频分享链接的访问请求，所述视频分享链接中携带视频地址、视频分享对象标识；
    分享链接解析模块，用于解析所述视频分享链接获得所述视频地址、所述视频分享对象标识；
    视频播放显示模块，用于根据所述视频地址播放视频，并在视频播放界面中显示与所述视频分享对象标识对应的分享对象；
    商品链接跳转模块，用于响应于用户对所述分享对象的选择，跳转到所述分享对象的商品链接。
  11. 根据权利要求10所述的系统，其特征在于，所述视频分享链接中还携带视频分享用户标识，响应于用户对所述分享对象的选择，所述视频分享用户标识被添加到所述分享对象的商品链接中，所述跳转根据所述分享对象更新后的商品链接进行。
  12. 根据权利要求10所述的系统，其特征在于，
    所述视频播放显示模块，用于根据所述视频分享对象标识获取所述分享对象的图文信息，并在视频播放界面中显示所述分享对象的图文信息。
  13. 根据权利要求10所述的系统，其特征在于，
    所述视频播放显示模块，还用于在视频播放界面中显示分享按钮；
    所述系统还包括：
    视频分享链接转发模块，用于响应于所述用户选择所述分享按钮，将所述视频分 享链接转发到社交网络。
  14. 根据权利要求13所述的系统，其特征在于，
    所述视频分享链接转发模块，用于将所述用户的标识添加到所述视频分享链接中，将更新后的视频分享链接转发到社交网络。
  15. 根据权利要求11所述的系统，其特征在于，还包括视频链接生成模块用于：接收所述视频和所述视频分享对象的商品链接，获取所述视频分享用户标识，根据所述视频分享对象的商品链接获取所述视频分享对象标识，根据所述视频分享用户标识、所述视频分享对象标识生成所述视频分享链接。
  16. 根据权利要求11所述的系统，其特征在于，在所述用户通过所述分享对象的商品链接购买所述分享对象的情况下，根据所述视频分享用户标识所识别出的所述视频分享用户被奖励。
  17. 根据权利要求11所述的系统，其特征在于，所述视频分享链接中还携带奖励系统标识，响应于用户对所述分享对象的选择，所述奖励系统标识被添加到所述分享对象的商品链接中，在所述用户通过所述分享对象的商品链接购买所述分享对象的情况下，根据所述奖励系统标识所链接到的相应的奖励系统根据所述视频分享用户标识对所述视频分享用户进行奖励。
  18. 根据权利要求16或17所述的方法，其特征在于，所述视频分享用户为视频发布用户；
    或，
    所述视频分享用户包括视频发布用户和视频转发用户。
  19. 一种视频分享实现系统，其特征在于，包括：
    存储器设备；以及
    耦接至所述存储器设备的处理器，所述处理器被配置为基于存储在所述存储器设备中的指令，执行如权利要求1至9任一项所述的方法。
  20. 一种计算机可用非瞬时性存储介质，其上存储有计算机程序，其特征在于，该程序被处理器执行时实现权利要求1至9任一项所述方法的步骤。
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