WO2017140271A1 - 一种进行信息展示的方法、装置及系统 - Google Patents

一种进行信息展示的方法、装置及系统 Download PDF

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Publication number
WO2017140271A1
WO2017140271A1 PCT/CN2017/074085 CN2017074085W WO2017140271A1 WO 2017140271 A1 WO2017140271 A1 WO 2017140271A1 CN 2017074085 W CN2017074085 W CN 2017074085W WO 2017140271 A1 WO2017140271 A1 WO 2017140271A1
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WO
WIPO (PCT)
Prior art keywords
display information
terminal
information
server
option
Prior art date
Application number
PCT/CN2017/074085
Other languages
English (en)
French (fr)
Inventor
周彬
任春剑
Original Assignee
腾讯科技（深圳）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 腾讯科技（深圳）有限公司 filed Critical 腾讯科技（深圳）有限公司
Priority to JP2018535404A priority Critical patent/JP2019511142A/ja
Priority to KR1020187019766A priority patent/KR102263977B1/ko
Publication of WO2017140271A1 publication Critical patent/WO2017140271A1/zh
Priority to US15/976,675 priority patent/US20180260847A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4753—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for user identification, e.g. by entering a PIN or password
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles

Definitions

  • the present application relates to the field of computer technology, and in particular, to a method, device and system for displaying information.
  • the network video service server can Push display information to the terminal, such as news information, advertising information, and the like.
  • a preset display message with a certain duration which is generally referred to as a post-patch.
  • the embodiment of the present application provides a method, device, and system for performing information display.
  • the embodiment of the present application provides a method for displaying information, including:
  • the embodiment of the present application further provides a method for displaying information, including:
  • the embodiment of the present application further provides a server, including:
  • a feedback module configured to receive a first display information request of the corresponding target account sent by the terminal, where the first display information is used to obtain the display information pushed after the video is played, and feed back multiple display information options to the terminal;
  • a first sending module configured to receive, by the terminal, a first display information option selected by the user in the multiple display information options, and send the first display information corresponding to the first display information option to the terminal, Providing, by the terminal, the first display information to the user after the video is played;
  • a second sending module configured to: when receiving the second display information request corresponding to the target account sent by the terminal, according to the first type information of the first display information, to the The terminal sends the second display information.
  • the embodiments of the present application further provide a terminal, including:
  • a first sending module configured to send a first display information request corresponding to the target account to the server, to obtain the display information pushed after the video is played;
  • a receiving module configured to receive multiple display information options fed back by the server
  • a second sending module configured to send the first display information option to the server when detecting a selection instruction of a first display information option of the plurality of display information options input by a user
  • a first playing module configured to receive first display information corresponding to the first display information option sent by the server, and play the first display information after the video is played;
  • a third sending module configured to send, to the server, a second display information request corresponding to the target account
  • the second playing module is configured to receive the second display information that is determined by the server according to the first type information of the first display information, and play the second display information.
  • the embodiment of the present application further provides a system for displaying information, where the system includes a server and a terminal, where:
  • the server is configured to receive a first display information request of a corresponding target account sent by the terminal, where the first display information request is used to obtain display information that is pushed after the video is played, and feed multiple impressions to the terminal.
  • the terminal sends the second display information request corresponding to the target account the second display information is sent to the terminal according to the first type information of the first display information;
  • the terminal is configured to send, to the server, the first display information of the corresponding target account.
  • the embodiment of the present application can play the push information selected by the user, and can push the push information that the user may be interested in according to the push information viewed by the user last time, so that the push effect of the push information can be improved.
  • FIG. 1 is a flowchart of a method for displaying information according to an embodiment of the present application
  • FIG. 2 is a schematic diagram of an interface for performing information display according to an embodiment of the present application.
  • FIG. 3 is a schematic diagram of an interface for performing information display according to an embodiment of the present application.
  • FIG. 4 is a flowchart of a method for displaying information provided by an embodiment of the present application.
  • FIG. 5 is a schematic structural diagram of a server according to an embodiment of the present disclosure.
  • FIG. 6 is a schematic structural diagram of a server according to an embodiment of the present disclosure.
  • FIG. 7 is a schematic structural diagram of a server according to an embodiment of the present application.
  • FIG. 8 is a schematic structural diagram of a terminal according to an embodiment of the present disclosure.
  • FIG. 9 is a schematic structural diagram of a terminal according to an embodiment of the present disclosure.
  • FIG. 10 is a schematic structural diagram of a server according to an embodiment of the present application.
  • FIG. 11 is a schematic structural diagram of a terminal according to an embodiment of the present application.
  • the embodiment of the present application provides a method for displaying information, which may be implemented by a terminal and a server.
  • the terminal may be a terminal with video playing capability used by the user.
  • a video application for playing video can be installed on the terminal.
  • the terminal can be a smartphone, a computer, or the like.
  • a processor, a memory, a transceiver, etc. may be provided in the terminal.
  • the processor can be used to process the information presentation process during the process of playing the network video.
  • the memory can be used to store data needed during processing as well as the generated data, and the transceiver can be used to receive and transmit information.
  • the terminal can also be provided with an input and output device such as a screen.
  • the screen can be used for the interface of the application, the display of the video screen, and the like.
  • This screen can be a touch screen.
  • the terminal can play a network video through a video application or access a video website to play a network video.
  • the server can be a background server that plays the video of the video application program.
  • the server may be provided with a processor, a memory, a transceiver, and the like.
  • the processor can be used to process the information presentation process during the process of playing the network video.
  • the memory can be used to store the data needed for processing and the resulting data.
  • the transceiver can be used to receive and send information.
  • the display information refers to information that the server actively pushes to the user, such as news information, advertisement information, and the like.
  • an advertisement information in which the terminal is a mobile phone and the display information is a commodity is taken as an example, and a detailed description of the solution is performed. Other cases are similar, and the embodiment will not be described again.
  • the processing flow of the method may include the following steps.
  • step 101 the terminal sends a first display information request corresponding to the target account to the server.
  • the presentation information request here is only for distinguishing from the presentation information request sent by the terminal again in the following, and is called the first presentation information request.
  • the presentation information request refers to a request for obtaining presentation information (ie, push information as a post-video patch) that is pushed to the user after the video is played.
  • the terminal can send a display information request to the server at various timings. For example, the terminal may send a display information request to the server before, during, or after the video is played.
  • a user can install a video application on a terminal. After launching the video application and logging into the video application with the target account, open the video list and watch a movie.
  • the terminal may send a first display information request to the server, where the first impression information request carries the account of the target account.
  • logo The account identifier of the target account may be the user's account (for example, the user name, email address, mobile phone number, instant messaging account, social system account, etc.
  • the application identifier refers to an identifier that can distinguish an application installed in one user equipment from the same application installed in other user equipment.
  • step 102 the server receives the first display information request of the corresponding target account sent by the terminal, and feeds back multiple display information options to the terminal.
  • the display information option refers to a piece of display information or a type of display information.
  • the display information option may be a title, a textual introduction, a picture, etc. of a certain display information, such as the name or picture of a certain type of car, the name or picture of a skin care product; or the display information option may be a display information type.
  • Names, pictures, etc., for example, the names can be "cars", “beauty makeup", “maternal products", and the like.
  • the server receives the first presentation information of the corresponding target account sent by the terminal.
  • the request then sends a plurality of presentation information options to the login terminal of the target account according to the account identifier of the target account.
  • the server can send 3 presentation options to the terminal.
  • step 103 the terminal receives multiple display information options fed back by the server.
  • the terminal may display multiple display information options in the interface. For example, as shown in FIG. 2, after receiving the three display information options fed back by the server, the terminal can display three display information options, a Dior perfume option, a Dior lip gloss option, and a Dior sheepskin bag option.
  • step 104 the terminal sends a first display information option to the server when detecting a selection instruction of the first display information option of the plurality of display information options input by the user.
  • the terminal displays multiple display information options in the interface, and the user may click the first display information option of the plurality of display information options, when the terminal detects the selection instruction of the first display information option input by the user.
  • the terminal can send the first display information option to the server.
  • step 105 the server receives the first display information option selected by the user in the plurality of display information options, and sends the first display information corresponding to the first display information option to the terminal.
  • the technician may preset a correspondence between the presentation information option and the corresponding presentation information, and store the correspondence between the presentation information option and the corresponding presentation information in the server.
  • the server may determine the first display information corresponding to the first display information option from the correspondence between the display information option and the display information, and then send the first display information to the terminal for the terminal. The first display information is pushed to the user after the video playback ends.
  • the server may provide the display information corresponding to the display information option to the terminal.
  • the server can display multiple pieces of information from the display information type. One is identified as the first presentation information and provided to the terminal. Determining a method as the first display information from the plurality of pieces of display information may be randomly selected, or may be determined according to other parameters, for example, according to a preset priority of each display information and the number of times that have been pushed, or according to The difference between the preset target push times and the current pushed times of each piece of display information, that is, the number of pushes currently required to be determined, and so on.
  • the server may also save a correspondence between the target account and the type of display information described by the first display information.
  • a plurality of display information options may be determined and provided to the terminal according to the type of the display information corresponding to the target account.
  • the second display information may be determined and provided to the terminal according to the type of the display information corresponding to the target account, and the terminal may push the user to the user when the video is played.
  • the server may check whether the corresponding relationship between the target account and the display information type is stored.
  • the second display information is determined to be provided to the terminal according to the type of the display information corresponding to the target account.
  • the server can also set the aging time for the corresponding relationship. When the aging time is reached, the server can delete the corresponding relationship.
  • step 106 the terminal receives the first display information corresponding to the first display information option sent by the server, and plays the first display information.
  • the terminal may play the first display information in the interface.
  • step 107 the terminal sends a second display information request corresponding to the target account to the server.
  • the terminal may Sending a second impression information request to the server, the second The display information request carries the account identifier of the target account.
  • step 108 the server sends the second display information to the terminal according to the first type information of the first display information when receiving the second display information request of the corresponding target account sent by the terminal.
  • the content that is played after the end of the video playback is no longer the push content specified by the service provider, but the push content selected by the user, and thus may be of interest to the user.
  • the user may not directly close the playing interface, but is more likely to attach the push information after watching the video, thereby making the push effect of the display information more ideal.
  • the server when the server receives the second display information request of the corresponding target account sent by the terminal, the first display information corresponding to the target account may be obtained, and the corresponding first type information is obtained according to the first display information, and then Determining, according to the first type information, the second display information corresponding to the first type information, and then sending the second display information to the terminal.
  • the server may send the second display information corresponding to the second display information option selected by the user to the terminal, and the corresponding processing may be: when receiving the second display information request of the corresponding target account sent by the terminal, determining And displaying, by the plurality of display information options of the first type information of the first display information, a plurality of display information options that meet the first type of information are sent to the terminal; and the user sent by the receiving terminal is in the multiple display information options that meet the first type of information. And selecting the second display information option, and sending, to the terminal, the second display information corresponding to the second display information option.
  • the technician can preset the correspondence between the type information of the presentation information and the presentation information option, and add each presentation information and corresponding type information to the correspondence, and then store it to the server.
  • the server may obtain the first type information corresponding to the first display information, and then obtain multiple display information corresponding to the first type information from the correspondence between the type information and the display information option. Choose Item, and then sending the multiple display information options to the terminal.
  • the terminal may display the multiple display information options in the interface, and the user may click the second display among the multiple display information options.
  • the information option triggers the terminal to receive the selection instruction of the second display information option, and the terminal may send the second display information option to the server, and after receiving the second display information option, the server may obtain the first from the correspondence between the display information option and the display information.
  • the second display information corresponding to the information option is displayed, and then the second display information is sent to the terminal.
  • the server may send the display information option that matches the terminal login location and meets the first type of information
  • the corresponding processing may be: when receiving the second display information request of the corresponding target account sent by the terminal, Obtaining a login location of the target account; determining a plurality of display information options that match the preset display area and the login location and conform to the first type information of the first display information, and send the information to the terminal.
  • the technician can set a play area for each display information (eg, display information A is played in Beijing, display information B is played in Shanghai, etc.), and is stored to the server.
  • the server may acquire the login location of the target account, determine the first type information of the first display information, and then determine that the login location of the target account matches and matches A plurality of presentation information options of the first type of information, and then sending the plurality of presentation information options to the terminal.
  • the server determines that the login location of the target account is Beijing, and the first type information corresponding to the first display information option is Dior perfume, and the server can obtain multiple Dior perfumes that can be played in the Beijing area. Show information options and then send this multiple impressions option to the terminal.
  • the server may send the display information with the largest amount of play to the terminal, and the corresponding processing may be: if the first preset duration after the multiple display information options that match the first type information is sent to the terminal, the first preset duration is not received.
  • the user sent to the terminal selects multiple display information If any of the display information options selected in the item is the display information corresponding to the plurality of display information options, the display information with the largest preset playback amount is obtained and sent to the terminal.
  • the technician may preset the first preset duration and store it to the server, where the first preset duration may be used for the first time after the server sends the plurality of presentation information options that meet the first type of information to the terminal.
  • the preset duration no display information option sent by the terminal is received, and the display information with the largest playback amount is sent to the terminal.
  • the amount of playback of each presentation information can be set by the technician and stored in the server.
  • the server When the server sends a plurality of display information options conforming to the first type of information to the terminal, the timing starts. If the first preset duration is later, the selection instruction of any of the multiple display information options sent by the terminal is not received.
  • the display information option with the highest playback amount among the multiple display information options sent to the terminal may be obtained, and then the display information corresponding to the display information option with the largest playback amount is determined from the correspondence between the display information option and the display information, and the display information is sent. To the terminal.
  • the second presentation information request of the corresponding target account sent by the terminal is received. And sending, according to the first type information of the first display information, the second display information to the terminal; if receiving the second display information request of the corresponding target account sent by the terminal, receiving the type selection request sent by the terminal, the type selection The request carries the third type information selected by the user, and when receiving the second display information request of the corresponding target account sent by the terminal, sending the second display information to the terminal according to the third type information.
  • the server before receiving the second display information request of the corresponding target account sent by the terminal, if the server does not receive the type selection request of the corresponding target account, the second display information of the corresponding target account sent by the terminal is received.
  • the type information of the first display information is the first type information, and then the pair of the type information and the display information option In the relationship, the second display information option corresponding to the first type information is determined, and the second display information corresponding to the second display information option is determined, and the second display information is sent to the terminal.
  • the user uses the video application to watch the video, he can click the setting option to trigger the terminal to display the display information type setting options, the collection options, and some other options.
  • the user can click the type setting option to trigger the display of multiple types of options, and the user can click on the third type.
  • the selection box of the information and then clicking the OK button, triggers the terminal to send a type selection request to the server, the type selection request carries the third type information and the target account, and when the server receives the type selection request, the storage target account and the corresponding number Three types of information.
  • the server may parse the carried target account, and then view the type information corresponding to the target account as the third type information, and then determine the third type from the correspondence between the type information and the display information option.
  • the server may send default display information to the terminal during the option rejection period, and the corresponding processing may be: if the option rejection request sent by the terminal is received, the option belonging to the receiving time of the option rejection request is rejected.
  • the second display information corresponding to the first type information of the first display information is obtained in the default display information corresponding to each type of information that is set in advance, and the second display information corresponding to the first type information of the first display information is obtained. Sending the second display information to the terminal.
  • the option of rejecting the setting is displayed in the interface, and the user can click the option to reject the setting option, and trigger the terminal to display multiple options to reject the period option.
  • the user can click an option to reject the selection box of the period option, select the option to reject the period, and trigger the terminal to send an option rejection request to the server.
  • the option rejection request carries the option rejection period, and when the server receives the option rejection request, The option rejection period can be parsed and stored as an option rejection period for the target account.
  • the server When the server receives the second display information sent by the terminal, please When requesting time, the account identifier of the target account carried therein may be obtained, and then the option rejection period of the target account is obtained, and if the target account is rejected within the option, the first type information of the first display information is determined, and then the server may be in the type In the information and the corresponding default display information, the second display information corresponding to the first type information is determined, and the second display information is sent to the terminal. For example, as shown in FIG.
  • the option of rejecting the setting option is displayed in the interface, and the user can click the option to reject the setting option, triggering the display option to reject the cycle one day, three days,
  • the user wants to select the display information option for 7 days, he can click the option to reject the check box with the period of seven days, trigger the terminal to send the option rejection request with the option rejection period of seven days to the server, and the server can store the target account.
  • the option rejection period is seven days.
  • the server may obtain the option rejection period of the target account.
  • the first type information of the first display information is determined to be a female sweater within seven days, the In the default display information of a type of information, the second display information corresponding to the female sweater is obtained as the display information of the female sweater, and then the display information of the female sweater is sent to the terminal.
  • step 109 the terminal receives the second display information determined by the first type information of the first display information sent by the server, and plays the second display information.
  • the terminal may play the second display information in the interface.
  • the plurality of presentation information options that are sent by the server that meet the first type of information are received; when the user input is selected, the second display information option of the plurality of presentation information options that meet the first type of information is selected. And sending a second display information option to the server; receiving the second display information corresponding to the second display option sent by the server, and playing the second display information.
  • the terminal displays the multiple display information options in the interface, and the user may click the first
  • the second display information option triggers the terminal to send the second display information option to the server
  • the server may determine, according to the correspondence between the display information option and the display information, the second corresponding to the second display information option. The information is displayed, and then the second display information is sent to the server, and after receiving the second display information, the terminal plays the second display information.
  • the server may further push multiple display information options to the user according to the first type information and the second type information for the user to select, as shown in FIG. 4, the corresponding processing may be as follows:
  • step 201 the terminal sends a third presentation information request corresponding to the target account to the server.
  • the user uses the target account to log in to the video application of the terminal to view a certain video.
  • the terminal may send a third display information request to the server, and the third display information request It carries the account ID of the target account.
  • step 202 the server determines, when receiving the third display information request of the corresponding target account sent by the terminal, multiple display information options that meet the first type information of the first display information and the second type information of the second display information, and send Give the terminal.
  • the server may obtain the type information of the first display information as the first type information, and the type information of the second display information is the second type information, and then determine that the first type is met.
  • the information and the plurality of presentation information options of the second type of information, the plurality of presentation information options are sent to the terminal.
  • step 203 the terminal receives a plurality of display information options determined by the server that meet the first type information of the first display information and the second type information of the second display information.
  • step 204 when the terminal detects a selection instruction of the third display information option in the plurality of display information options that match the first type information of the first display information and the second type information of the second display information, Send a third impression option to the server.
  • the terminal may display the multiple display information options in the interface, and the user may click the third display information option to trigger the terminal. Send a third impression option to the server.
  • step 205 the server receives the third display information option selected by the user in the multiple display information options that match the first type information and the second type information, and sends the third display information corresponding to the third display information option to the terminal. .
  • the server may determine the third display information corresponding to the third display information option from the correspondence between the display information option and the display information, and then send the third display information to the terminal. Three show information.
  • step 206 the terminal receiving server sends the third display information corresponding to the third display information option, and plays the third display information.
  • the terminal when the terminal receives the third display information sent by the server, the terminal may play the third display information in the interface.
  • the terminal sends a first display information request corresponding to the target account to the server; the server receives the first display information request of the corresponding target account sent by the terminal, and the server feeds back multiple display information options to the terminal; the terminal receives more feedback from the server.
  • a display information option when the terminal detects a selection instruction of the first display information option of the plurality of display information options input by the user, sending the first display information option to the server; the server receiving the user sends the plurality of display information
  • the first display information option selected in the option, the first display information corresponding to the first display information option is sent to the terminal; the terminal receives the first display information corresponding to the first display information option sent by the server, and plays the first display information;
  • the server sends a second display information request corresponding to the target account; when the server receives the second display information request of the corresponding target account sent by the terminal, the server sends the second display information to the terminal according to the first type information of the first display information; Receiving the server according to the Second display information showing a first type of information is determined, the player second display information. In this way, according to the display information that the user last viewed, the user can push the display information that meets the user's needs, thereby improving the effectiveness of the display information.
  • the embodiment of the present application further provides a server.
  • the server includes:
  • the feedback module 510 is configured to receive a first display information request of the corresponding target account sent by the terminal, and feed back multiple display information options to the terminal;
  • the first sending module 520 is configured to receive, by the terminal, a first display information option selected by the user in the multiple display information options, and send the first display information corresponding to the first display information option to the terminal ;
  • the second sending module 530 is configured to send a second display to the terminal according to the first type information of the first display information when receiving the second display information request that is sent by the terminal and corresponding to the target account. information.
  • the second sending module 530 is configured to:
  • the second sending module 530 includes an obtaining submodule 531 and a sending submodule 532, where:
  • the obtaining sub-module 531 is configured to acquire a login location of the target account when receiving a second display information request corresponding to the target account sent by the terminal;
  • the sending sub-module 532 is configured to determine, by the corresponding preset display area, the plurality of display information options that match the first location information of the first display information, and send the information to the terminal.
  • the first sending module 520 is further configured to:
  • the user selected by the terminal does not receive any display selected by the plurality of display information options.
  • the information option is used to obtain the display information with the largest preset playback amount in the display information corresponding to the plurality of display information options, and send the display information to the terminal.
  • the server further includes:
  • the third sending module 540 is configured to: when receiving the third display information request of the corresponding target account sent by the terminal, determine the first type information that matches the first display information and the second type of the second display information Multiple display information options of information are sent to the terminal;
  • the fourth sending module 550 is configured to receive, by the terminal, a third display information option selected by the user in the multiple display information options that meet the first type information and the second type information, and send the third display information option to the terminal The third display information corresponding to the third display information option.
  • the second sending module 530 is configured to:
  • the second display information is sent to the terminal according to the first type information of the first display information
  • the second sending module 530 is further configured to:
  • the type selection request carries the third type information selected by the user, before receiving the second display information request corresponding to the target account sent by the terminal, And when receiving the second display information request that is sent by the terminal and corresponding to the target account, sending, according to the third type information, the second display information to the terminal.
  • the second sending module 530 is configured to:
  • the option rejection request sent by the terminal is received, then when the option is rejected, please Obtaining the first in the default display information corresponding to each type of information set in advance, when receiving the second display information request corresponding to the target account sent by the terminal in the option rejection period to which the received time belongs.
  • the second display information corresponding to the first type information of the information is displayed, and the second display information is sent to the terminal.
  • the embodiment of the present application further provides a terminal.
  • the terminal includes:
  • the first sending module 810 is configured to send, to the server, a first display information request corresponding to the target account;
  • the receiving module 820 is configured to receive multiple display information options fed back by the server;
  • the second sending module 830 is configured to send the first display information option to the server when detecting a selection instruction of the first display information option of the plurality of display information options input by the user;
  • the first playing module 840 is configured to receive first display information corresponding to the first display information option sent by the server, and play the first display information;
  • a third sending module 850 configured to send, to the server, a second display information request corresponding to the target account
  • the second playing module 860 is configured to receive second display information that is determined by the server according to the first type information of the first display information, and play the second display information.
  • the second sending module 830 includes a receiving submodule 831, a transmitting submodule 832, and a playing submodule 833, where:
  • the receiving sub-module 831 is configured to receive, by the server, a plurality of display information options that meet the first type information of the first display information;
  • the sending sub-module 832 is configured to send the second to the server when detecting a selection instruction of a second display information option of the plurality of display information options that meets the first type information Display information options;
  • the playing sub-module 833 is configured to receive second display information corresponding to the second display option sent by the server, and play the second display information.
  • the first sending module 810 is further configured to:
  • the receiving module 820 is further configured to receive, by the server, a plurality of display information options that are consistent with the first type information of the first display information and the second type information of the second display information;
  • the second sending module 830 is further configured to: when detecting, by the user input, a plurality of display information options that match the first type information of the first display information and the second type information of the second display information And sending, by the third server, the third display information option to the server;
  • the second playing module 860 is further configured to receive, by the server, the third display information corresponding to the third display information option, and play the third display information.
  • server and the terminal for performing information display provided by the foregoing embodiment are only illustrated by the division of the foregoing functional modules when performing information display. In actual applications, the foregoing functions may be assigned differently according to needs.
  • the function module is completed, that is, the internal structure of the server and the terminal are divided into different functional modules to complete all or part of the functions described above.
  • the server and the terminal for performing information display provided by the foregoing embodiments are the same as the method for performing the information display. The specific implementation process is described in detail in the method embodiment, and details are not described herein again.
  • the terminal sends a first display information request corresponding to the target account to the server; the server receives the first display information request of the corresponding target account sent by the terminal, and the server feeds back multiple display information options to the terminal; the terminal receives more feedback from the server.
  • a display information option when the terminal detects a selection instruction of the first display information option of the plurality of display information options input by the user, sending the first display information option to the server; the server receiving terminal sends Sending, by the user, the first display information option selected by the plurality of display information options, and sending the first display information corresponding to the first display information option to the terminal; the terminal receiving the first display information corresponding to the first display information option sent by the server, Playing the first display information; the terminal sends a second display information request corresponding to the target account to the server; when the server receives the second display information request of the corresponding target account sent by the terminal, according to the first type information of the first display information, The terminal sends the second display information, and the terminal receives the second display information determined by the first type information of the first display information sent by the server, and plays the second display information.
  • the terminal sends the second display information, and the terminal receives the second display information determined by the first type information of the first display information sent by the server, and plays the second display information.
  • FIG. 10 is a schematic structural diagram of a server according to an embodiment of the present application.
  • the server 1000 can vary considerably depending on configuration or performance, and can include one or more central processing units (CPUs) 1822 (eg, one or more processors) and memory 1832, one or one The above storage medium 1842 or storage medium 1830 of data 1844 (eg, one or one storage device in Shanghai).
  • the memory 1832 and the storage medium 1830 may be short-term storage or persistent storage.
  • the program stored on storage medium 1830 may include one or more modules (not shown), each of which may include a series of instruction operations in the server.
  • central processor 1822 can be configured to communicate with storage medium 1830, executing a series of instruction operations in storage medium 1830 on server 1000.
  • Server 1000 may also include one or more power supplies 1826, one or more wired or wireless network interfaces 1850, one or more input and output interfaces 1858, one or more keyboards 1856, and/or one or more operating systems 1841.
  • power supplies 1826 For example, Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.
  • Server 1000 can include a memory, and one or more programs, One or more programs are stored in the memory and configured to be executed by one or more processors.
  • the one or more programs include instructions for:
  • determining, by the terminal, a plurality of display information options that meet the first type information of the first display information Sending, by the terminal, multiple display information options that meet the first type of information, including:
  • the method further includes:
  • the user selected by the terminal does not receive any display selected by the plurality of display information options.
  • the information option is used to obtain the display information with the largest preset playback amount in the display information corresponding to the plurality of display information options, and send the display information to the terminal.
  • the method further includes:
  • the second display information is sent to the terminal according to the first type information of the first display information
  • the method further includes:
  • the option rejection request sent by the terminal is received, when the second impression information request corresponding to the target account sent by the terminal is received in the option rejection period to which the receiving time of the option rejection request belongs, And acquiring the second display information corresponding to the first type information of the first display information, and sending the second display information to the terminal, in the default display information corresponding to each type of information that is set in advance.
  • the terminal sends a first display information request corresponding to the target account to the server; the server receives the first display information request of the corresponding target account sent by the terminal, and the server feeds back multiple display information options to the terminal; the terminal receives more feedback from the server.
  • a display information option when the terminal detects a selection instruction of the first display information option of the plurality of display information options input by the user, sending the first display information option to the server; the server receiving the user sends the plurality of display information
  • the first display information option selected in the option, the first display information corresponding to the first display information option is sent to the terminal; the terminal receives the first display information corresponding to the first display information option sent by the server, and plays the first display information;
  • the server sends a second display information request corresponding to the target account; when the server receives the second display information request of the corresponding target account sent by the terminal, the server sends the second display information to the terminal according to the first type information of the first display information; Receiving the server according to the Second display information showing a first type of information is determined, the player second display information. In this way, according to the display information that the user last viewed, the user can push the display information that meets the user's needs, thereby improving the effectiveness of the display information.
  • FIG. 11 is a schematic structural diagram of a terminal involved in the embodiment of the present application.
  • the terminal may be a smart phone, a tablet computer, or the like, and may be used to implement the method for performing an operation process provided in the foregoing embodiment. Specifically:
  • the terminal 1100 may include an RF (Radio Frequency) circuit 110, a memory 120 including one or more computer readable storage media, an input unit 130, a display unit 140, a sensor 150, an audio circuit 160, and a WiFi (wireless fidelity, wireless).
  • the fidelity module 170 includes a processor 180 having one or more processing cores, and a power supply 190 and the like. It will be understood by those skilled in the art that the terminal structure shown in FIG. 11 does not constitute a limitation to the terminal, and may include more or less components than those illustrated, or a combination of certain components, or different component arrangements. among them:
  • the RF circuit 110 can be used for transmitting and receiving information or during a call, and receiving and transmitting signals. Specifically, after receiving downlink information of the base station, the downlink information is processed by one or more processors 180. In addition, the data related to the uplink is sent to the base station. .
  • the RF circuit 110 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier). , duplexer, etc.
  • RF circuitry 110 can also communicate with the network and other devices via wireless communication.
  • the wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access). , Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), e-mail, SMS (Short Messaging Service), and the like.
  • GSM Global System of Mobile communication
  • GPRS General Packet Radio Service
  • CDMA Code Division Multiple Access
  • WCDMA Wideband Code Division Multiple Access
  • LTE Long Term Evolution
  • e-mail Short Messaging Service
  • the memory 120 can be used to store software programs and modules, and the processor 180 executes various functional applications and data processing by running software programs and modules stored in the memory 120.
  • the memory 120 may mainly include a storage program area and a storage data area, wherein the storage path
  • the sequence area may store an operating system, an application required for at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data created according to the use of the terminal 1100 (such as audio data, a phone book, etc.) )Wait.
  • memory 120 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, memory 120 may also include a memory controller to provide access to memory 120 by processor 180 and input unit 130.
  • the input unit 130 can be configured to receive input numeric or character information and to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function controls.
  • input unit 130 can include touch-sensitive surface 131 as well as other input devices 132.
  • Touch-sensitive surface 131 also referred to as a touch display or trackpad, can collect touch operations on or near the user (such as a user using a finger, stylus, etc., on any suitable object or accessory on touch-sensitive surface 131 or The operation near the touch-sensitive surface 131) and driving the corresponding connecting device according to a preset program.
  • the touch-sensitive surface 131 can include two portions of a touch detection device and a touch controller.
  • the touch detection device detects the touch orientation of the user, and detects a signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts the touch information into contact coordinates, and sends the touch information.
  • the processor 180 is provided and can receive commands from the processor 180 and execute them.
  • the touch-sensitive surface 131 can be implemented in various types such as resistive, capacitive, infrared, and surface acoustic waves.
  • the input unit 130 can also include other input devices 132.
  • other input devices 132 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control buttons, switch buttons, etc.), trackballs, mice, joysticks, and the like.
  • the display unit 140 can be used to display information entered by the user or information provided to the user and various graphical user interfaces of the terminal 1100, which can be composed of graphics, text, icons, video, and any combination thereof.
  • the display unit 140 may include a display panel 141, In each of the embodiments, the display panel 141 may be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like.
  • the touch-sensitive surface 131 may cover the display panel 141, and when the touch-sensitive surface 131 detects a touch operation thereon or nearby, it is transmitted to the processor 180 to determine the type of the touch event, and then the processor 180 according to the touch event The type provides a corresponding visual output on display panel 141.
  • touch-sensitive surface 131 and display panel 141 are implemented as two separate components to implement input and input functions, in some embodiments, touch-sensitive surface 131 can be integrated with display panel 141 for input. And output function.
  • Terminal 1100 can also include at least one type of sensor 150, such as a light sensor, motion sensor, and other sensors.
  • the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 141 according to the brightness of the ambient light, and the proximity sensor may close the display panel 141 when the terminal 1100 moves to the ear. / or backlight.
  • the gravity acceleration sensor can detect the magnitude of acceleration in all directions (usually three axes). When it is stationary, it can detect the magnitude and direction of gravity.
  • the gesture of the mobile phone such as horizontal and vertical screen switching, related Game, magnetometer attitude calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for the terminal 1,100 can also be configured with gyroscopes, barometers, hygrometers, thermometers, infrared sensors and other sensors, here Let me repeat.
  • the audio circuit 160, the speaker 161, and the microphone 162 can provide an audio interface between the user and the terminal 1100.
  • the audio circuit 160 can transmit the converted electrical data of the received audio data to the speaker 161 for conversion to the sound signal output by the speaker 161; on the other hand, the microphone 162 converts the collected sound signal into an electrical signal by the audio circuit 160. After receiving, it is converted into audio data, and then processed by the audio data output processor 180, transmitted to the terminal, for example, via the RF circuit 110, or outputted to the memory 120 for further processing.
  • the audio circuit 160 may also include an earbud jack to provide a peripheral earphone and terminal 1100 Communication.
  • WiFi is a short-range wireless transmission technology
  • the terminal 1100 can help users to send and receive emails, browse web pages, and access streaming media through the WiFi module 170, which provides wireless broadband Internet access for users.
  • FIG. 11 shows the WiFi module 170, it can be understood that it does not belong to the essential configuration of the terminal 1100, and may be omitted as needed within the scope of not changing the essence of the application.
  • the processor 180 is a control center of the terminal 1100 that connects various portions of the entire handset with various interfaces and lines, by running or executing software programs and/or modules stored in the memory 120, and recalling data stored in the memory 120, The various functions and processing data of the terminal 1100 are performed to perform overall monitoring of the mobile phone.
  • the processor 180 may include one or more processing cores; preferably, the processor 180 may integrate an application processor and a modem processor, wherein the application processor primarily processes an operating system, a user interface, and an application. Programs, etc., the modem processor primarily handles wireless communications. It can be understood that the above modem processor may not be integrated into the processor 180.
  • the terminal 1100 also includes a power supply 190 (such as a battery) for powering various components.
  • the power supply can be logically coupled to the processor 180 through a power management system to manage functions such as charging, discharging, and power management through the power management system.
  • Power supply 190 may also include any one or more of a DC or AC power source, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.
  • the terminal 1100 may further include a camera, a Bluetooth module, and the like, and details are not described herein again.
  • the display unit of the terminal 1100 is a touch screen display
  • the terminal 1100 further includes a memory, and one or more programs, wherein one or more programs are stored in the memory and configured to be one or one
  • the above processor executes one or more programs that include instructions for performing the following operations:
  • the receiving, by the server, the second display information determined by the first type information of the first display information, and playing the second display information includes:
  • the method further includes:
  • the terminal sends a first display information request corresponding to the target account to the server; the server receives the first display information request of the corresponding target account sent by the terminal, and the server feeds back multiple display information options to the terminal; the terminal receives more feedback from the server.
  • a display information option when the terminal detects a selection instruction of the first display information option of the plurality of display information options input by the user, sending the first display information option to the server; the server receiving the user sends the plurality of display information
  • the first display information option selected in the option, the first display information corresponding to the first display information option is sent to the terminal; the terminal receives the first display information corresponding to the first display information option sent by the server, and plays the first display information;
  • the server sends a second display information request corresponding to the target account; when the server receives the second display information request of the corresponding target account sent by the terminal, the server sends the second display information to the terminal according to the first type information of the first display information; Receiving the server according to the Second display information showing a first type of information is determined, the player second display information. In this way, according to the display information that the user last viewed, the user can push the display information that meets the user's needs, thereby improving the effectiveness of the display information.
  • the storage medium may be a read only memory, a magnetic disk or an optical disk or the like.

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Abstract

本申请实施例公开了一种进行信息展示的方法、装置及系统，属于计算机技术领域。所述方法包括：接收终端发送的对应目标账户的第一展示信息请求，向所述终端反馈多个展示信息选项；接收所述终端发送的用户在所述多个展示信息选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息；当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息。采用本申请，可以提高展示信息的有效性。

Description

一种进行信息展示的方法、装置及系统 技术领域
本申请涉及计算机技术领域，特别涉及一种进行信息展示的方法、装置及系统。
背景
随着计算机技术和网络技术的发展，使得网络视频的内容越来越丰富，网络视频以其丰富多样的内容逐渐吸引了用户的广泛关注，用户使用终端观看网络视频时，网络视频业务的服务器可以向终端推送展示信息，如新闻信息、广告信息等。
网络视频播放结束后，通常会紧跟着推送预先设定的、具有一定时长的展示信息，该展示信息一般称为后贴片。
技术内容
为了解决现有技术的问题，本申请实施例提供了一种进行信息展示的方法、装置及系统。
本申请实施例提供了一种进行信息展示的方法，包括：
接收终端发送的对应目标账户的第一展示信息请求，所述第一展示信息用于获取在视频播放结束后推送的展示信息，向所述终端反馈多个展示信息选项；
接收所述终端发送的用户在所述多个展示信息选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息，供所述终端在所述视频播放结束后向所述用户推送所述第一展示信息；
当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息。
本申请实施例还提供了一种进行信息展示的方法，包括：
向服务器发送对应目标账户的第一展示信息请求，用于获取在视频播放结束后推送的展示信息；
接收所述服务器反馈的多个展示信息选项；
当检测到用户输入的对所述多个展示信息选项中的第一展示信息选项的选取指令时，向所述服务器发送所述第一展示信息选项；
接收所述服务器发送的所述第一展示信息选项对应的第一展示信息，在所述视频播放结束后播放所述第一展示信息；
向所述服务器发送对应所述目标账户的第二展示信息请求；
接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息。
在各实施例中在各实施例中本申请实施例还提供了一种服务器，包括：
反馈模块，用于接收终端发送的对应目标账户的第一展示信息请求，所述第一展示信息用于获取在视频播放结束后推送的展示信息，向所述终端反馈多个展示信息选项；
第一发送模块，用于接收所述终端发送的用户在所述多个展示信息选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息，供所述终端在所述视频播放结束后向所述用户推送所述第一展示信息；
第二发送模块，用于当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述 终端发送第二展示信息。
在各实施例中在各实施例中在各实施例中在各实施例中在各实施例中在各实施例中本申请实施例还提供一种终端，包括：
第一发送模块，用于向服务器发送对应目标账户的第一展示信息请求，用于获取在视频播放结束后推送的展示信息；
接收模块，用于接收所述服务器反馈的多个展示信息选项；
第二发送模块，用于当检测到用户输入的对所述多个展示信息选项中的第一展示信息选项的选取指令时，向所述服务器发送所述第一展示信息选项；
第一播放模块，用于接收所述服务器发送的所述第一展示信息选项对应的第一展示信息，在所述视频播放结束后播放所述第一展示信息；
第三发送模块，用于向所述服务器发送对应所述目标账户的第二展示信息请求；
第二播放模块，用于接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息。
在各实施例中在各实施例中本申请实施例还提供一种进行信息展示的系统，所述系统包括服务器和终端，其中：
所述服务器，用于接收所述终端发送的对应目标账户的第一展示信息请求，所述第一展示信息请求用于获取在视频播放结束后推送的展示信息，向所述终端反馈多个展示信息选项；接收所述终端发送的用户在所述多个展示信息选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息；当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息；
所述终端，用于向所述服务器发送对应目标账户的第一展示信息请 求；接收所述服务器反馈的多个展示信息选项；当检测到用户输入的对所述多个展示信息选项中的第一展示信息选项的选取指令时，向所述服务器发送所述第一展示信息选项；接收所述服务器发送的所述第一展示信息，在所述视频播放结束后播放所述第一展示信息；向所述服务器发送对应所述目标账户的第二展示信息请求；接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息。
本申请实施例可以播放用户选择的推送信息，并且可以根据用户上次观看的推送信息，向用户推送用户可能感兴趣的推送信息，从而可以提高推送信息的推送效果。
附图简要说明
为了更清楚地说明本申请实施例中的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1是本申请实施例提供的一种进行信息展示的方法流程图；
图2是本申请实施例提供的一种进行信息展示的界面示意图；
图3是本申请实施例提供的一种进行信息展示的界面示意图；
图4是本申请实施例提供的一种进行信息展示方法流程图；
图5是本申请实施例提供的一种服务器的结构示意图；
图6是本申请实施例提供的一种服务器的结构示意图；
图7是本申请实施例提供的一种服务器的结构示意图；
图8是本申请实施例提供的一种终端的结构示意图；
图9是本申请实施例提供的一种终端的结构示意图；
图10是本申请实施例提供的一种服务器的结构示意图；
图11是本申请实施例提供的一种终端的结构示意图。
实施本申请的方式
为使本申请的目的、技术方案和优点更加清楚，下面将结合附图对本申请实施方式作进一步地详细描述。
本申请实施例提供了一种进行信息展示的方法，该方法可以由终端和服务器共同实现。其中，终端可以是用户使用的具有视频播放能力的终端。终端上可以安装有用于播放视频的视频应用程序。终端可以是智能手机、电脑等。该终端中可以设置有处理器、存储器、收发器等。处理器可以用于在网络视频播放的过程中进行信息展示过程的处理。存储器可以用于存储处理过程中需要的数据以及产生的数据，收发器可以用于接收以及发送信息。该终端中还可以设置有屏幕等输入输出设备。屏幕可以用于应用程序的界面、视频画面的显示等。该屏幕可以是触控式屏幕。终端可以通过视频应用程序播放网络视频，或者访问视频网站播放网络视频。服务器可以是播放视频的视频应视频用程序的后台服务器。该服务器中可以设置有处理器、存储器、收发器等。处理器可以用于在网络视频播放的过程中进行信息展示过程的处理。存储器可以用于存储处理过程中需要的数据以及产生的数据。收发器可以用于接收以及发送信息。展示信息是指由服务器主动向用户推送的信息，例如可以是新闻信息、广告信息，等。本申请实施例中，以终端为手机、展示信息为商品的广告信息为例，进行方案的详细说明。其它情况与之类似，本实施例不再累述。
如图1所示，该方法的处理流程可以包括如下的步骤。
步骤101中，终端向服务器发送对应目标账户的第一展示信息请求。
本文中，第一、第二仅仅是为了方便指代两个对象，不具有实际意义。例如，这里的展示信息请求仅仅是为了与后文中终端又一次发送的展示信息请求进行区分，而被称为第一展示信息请求。
展示信息请求是指用于获取在视频播放结束后向用户推送的展示信息(即作为视频后贴片的推送信息)的请求。终端可以在各种时机向服务器发送展示信息请求。例如，终端可以在视频播放前、播放过程中、或者播放结束后向服务器发送展示信息请求。
例如，用户可以在终端上安装视频应用程序。触发开启该视频应用程序，并且使用目标账户登录该视频应用程序后，打开视频列表，观看某电影。当该电影播放结束前预设时长时(预设时长可以由技术人员设置，并且存储至服务器)，终端可以向服务器发送第一展示信息请求，该第一展示信息请求中携带有目标账户的账户标识。目标账户的账户标识可以是用户的账号(例如在视频播放系统中注册的用户名、邮件地址、手机号、即时通信账号、社交系统账号等)，也可以是用户使用的终端设备的设备标识(如设备硬件标识码、手机号码、IP地址、应用标识，等。应用标识是指，可以使一用户设备中安装的应用与其它用户设备中安装的同一款应用相区别的标识。
步骤102中，服务器接收终端发送的对应目标账户的第一展示信息请求，向终端反馈多个展示信息选项。
这里，展示信息选项是指某条展示信息或者某个展示信息类型的信息。例如，展示信息选项可以是某条展示信息的题目、文字简介、图片，等，例如某型号的汽车的名称或图片、某护肤品的名称或图片；或者，展示信息选项可以是展示信息类型的名称、图片，等，例如名称可以是“汽车”、“美妆”、“母婴用品”，等。
一些例子中，服务器接收终端发送的对应目标账户的第一展示信息 请求，然后根据目标账户的账户标识，向目标账户的登录终端发送多个展示信息选项。例如，服务器可以向终端发送3个展示信息选项。
步骤103中，终端接收服务器反馈的多个展示信息选项。
在各实施例中，终端接收服务器反馈的多个展示信息选项后，可以在界面中显示多个展示信息选项。例如，如图2所示，终端接收服务器反馈的3个展示信息选项后，可以在界面中显示3个展示信息选项，迪奥香水选项、迪奥唇彩选项、迪奥羊皮包选项。
步骤104中，终端当检测到用户输入的对多个展示信息选项中的第一展示信息选项的选取指令时，向服务器发送第一展示信息选项。
在各实施例中，终端在界面中显示多个展示信息选项，用户可以点击多个展示信息选项中的第一展示信息选项，当终端检测到用户输入的对第一展示信息选项的选取指令时，终端可以向服务器发送第一展示信息选项。
步骤105中，服务器接收终端发送的用户在多个展示信息选项中选取的第一展示信息选项，向终端发送第一展示信息选项对应的第一展示信息。
在各实施例中，技术人员可以预设展示信息选项与对应的展示信息的对应关系，并且将展示信息选项与对应的展示信息的对应关系存储至服务器中。服务器接收终端发送的第一展示信息选项时，服务器可以从展示信息选项与展示信息的对应关系中，确定第一展示信息选项对应的第一展示信息，然后向终端发送第一展示信息，供终端在视频播放结束后向所述用户推送所述第一展示信息。
例如，当展示信息选项为某条展示信息的信息时，则服务器可以将该展示信息选项对应的展示信息提供给终端。当展示信息选项为某个展示信息类型的信息时，则服务器可以从该展示信息类型的多条展示信息 中确定一个作为第一展示信息，并提供给终端。从多条展示信息中确定一个作为第一展示信息的方法可以是随机选定，或者可以是根据其它参数来确定，例如，可以根据各展示信息的预设优先级及已经推送的次数，或者根据各条展示信息的预设目标推送次数和当前已推送次数的差值，即目前还需要推送的次数，来确定，等。
此外，服务器还可以保存该目标账户与第一展示信息所述的展示信息类型的对应关系。一些例子中，当下一次接收到该目标账户对应的展示信息请求时，可以根据该目标账户对应的展示信息类型确定多个展示信息选项提供给终端。一些例子中，当下一次接收到该目标账户对应的展示信息请求时，可以根据该目标账户对应的展示信息类型确定第二展示信息提供给终端，供终端在视频播放完毕时推送给用户。例如，接收到展示信息请求后，服务器可以检查是否存储有该目标账户与展示信息类型的对应关系，如果没有，则执行上述步骤102，向终端反馈多个展示信息选项；如果有，则可以跳过上述步骤102，根据该目标账户对应的展示信息类型确定第二展示信息提供给终端。服务器还可以为上述对应关系设置老化时间，当到达老化时间时，服务器可以删除上述对应关系。
步骤106中，终端接收服务器发送的第一展示信息选项对应的第一展示信息，播放第一展示信息。
在各实施例中，终端在接收到服务器发送的第一展示信息后，终端可以在界面中播放第一展示信息。
步骤107中，终端向服务器发送对应目标账户的第二展示信息请求。
在各实施例中，当用户使用目标账户登录终端的视频应用程序，观看某视频(如神话电影等)时，当该视频播放至距离视频结束预设时长(如10秒等)时，终端可以向服务器发送第二展示信息请求，该第二 展示信息请求中携带有目标账户的账户标识。
步骤108中，服务器当接收到终端发送的对应目标账户的第二展示信息请求时，根据第一展示信息的第一类型信息，向终端发送第二展示信息。
根据各实施例，在视频播放结束后播放的不再是服务提供方指定的推送内容，而是用户自主选择的推送内容，因此可能是用户比较感兴趣的。这样，视频播放完毕后，用户可能不会直接关闭播放界面，而是更可能观看视频后附加的推送信息，从而使得展示信息的推送效果更加理想。
在各实施例中，当服务器接收到终端发送的对应目标账户的第二展示信息请求时，可以获取目标账户对应的第一展示信息，根据第一展示信息，获取对应的第一类型信息，然后根据第一类型信息，确定第一类型信息对应的第二展示信息，然后向终端发送第二展示信息。
在各实施例中，服务器可以向终端发送用户选择的第二展示信息选项对应的第二展示信息，相应的处理可以为：当接收到终端发送的对应目标账户的第二展示信息请求时，确定符合第一展示信息的第一类型信息的多个展示信息选项，向终端发送符合第一类型信息的多个展示信息选项；接收终端发送的用户在符合第一类型信息的多个展示信息选项中选取的第二展示信息选项，向终端发送第二展示信息选项对应的第二展示信息。
在各实施例中，技术人员可以预设展示信息的类型信息与展示信息选项的对应关系，并且将每个展示信息与对应的类型信息添加至该对应关系中，然后存储至服务器。服务器接收到终端发送的第二展示信息请求后，可以获取第一展示信息对应的第一类型信息，然后从类型信息与展示信息选项的对应关系中，获取第一类型信息对应的多个展示信息选 项，然后向终端发送此多个展示信息选项，终端接收到此多个展示信息选项后，可以在界面中显示此多个展示信息选项，用户可以在此多个展示信息选项中点击第二展示信息选项，触发终端接收第二展示信息选项的选取指令，终端可以向服务器发送第二展示信息选项，服务器接收第二展示信息选项后，可以从展示信息选项与展示信息的对应关系中，获取第二展示信息选项对应的第二展示信息，然后向终端发送第二展示信息。
在各实施例中，服务器可以向终端发送与终端登录位置匹配且符合第一类型信息的展示信息选项，相应的处理可以为：当接收到终端发送的对应目标账户的第二展示信息请求时，获取目标账户的登录位置；确定对应的预设展示区域与登录位置相匹配且符合第一展示信息的第一类型信息的多个展示信息选项，发送给终端。
在各实施例中，技术人员可以为每个展示信息设置播放地域(如展示信息A在北京播放，展示信息B在上海播放等)，并且存储至服务器。服务器接收到终端发送的对应目标账户的第二展示信息请求时，可以获取目标账户的登录位置，并且确定第一展示信息的第一类型信息，然后确定与目标账户的登录位置相匹配、并且符合第一类型信息的多个展示信息选项，然后将此多个展示信息选项发送至终端。例如，服务器接收到终端发送的第二展示信息请求时，确定目标账户的登录位置为北京，第一展示信息选项对应的第一类型信息为迪奥香水，服务器可以获取北京地区可以播放的迪奥香水的多个展示信息选项，然后向终端发送此多个展示信息选项。
在各实施例中，服务器可以向终端发送播放量最大的展示信息，相应的处理可以为：如果向终端发送符合第一类型信息的多个展示信息选项之后的第一预设时长内，未接收到终端发送的用户在多个展示信息选 项中选取的任意展示信息选项，则在多个展示信息选项对应的展示信息中，获取预设播放量最大的展示信息，发送给终端。
在各实施例中，技术人员可以预设第一预设时长，并且存储至服务器，第一预设时长可以用于当服务器向终端发送符合第一类型信息的多个展示信息选项后的第一预设时长内，未接收到终端发送的任何展示信息选项，向终端发送播放量最大的展示信息。每个展示信息的播放量可以由技术人员设置，并且存储至服务器中。
服务器向终端发送符合第一类型信息的多个展示信息选项时，开始计时，如果在之后的第一预设时长内，未接收到终端发送的此多个展示信息选项中任何展示信息的选取指令，可以获取向终端发送的多个展示信息选项中，播放量最大到的展示信息选项，然后从展示信息选项与展示信息的对应关系中，确定播放量最大的展示信息选项对应的展示信息，发送至终端。
在各实施例中，如果在接收到终端发送的对应目标账户的第二展示信息请求之前，未接收到终端发送的类型选择请求，则当接收到终端发送的对应目标账户的第二展示信息请求时，根据第一展示信息的第一类型信息，向终端发送第二展示信息；如果在接收到终端发送的对应目标账户的第二展示信息请求之前，接收到终端发送的类型选择请求，类型选择请求中携带有用户选择的第三类型信息，则当接收到终端发送的对应目标账户的第二展示信息请求时，根据第三类型信息，向终端发送第二展示信息。
在各实施例中，服务器在接收到终端发送的对应目标账户的第二展示信息请求之前，如果未接收到对应目标账户的类型选择请求，当接收到终端发送的对应目标账户的第二展示信息请求时，可以确定第一展示信息的类型信息为第一类型信息，然后从类型信息与展示信息选项的对 应关系中，确定第一类型信息对应的第二展示信息选项，并确定第二展示信息选项对应的第二展示信息，向终端发送第二展示信息。
用户使用视频应用程序观看视频时，可以点击设置选项，触发终端显示展示信息类型设置选项、收藏选项以及一些其他选项，用户可以点击类型设置选项，触发显示多个类型选项，用户可以点击第三类型信息的选择框，然后点击确定按键，触发终端向服务器发送类型选择请求，该类型选择请求中携带有第三类型信息和目标账户，服务器接收到该类型选择请求时，存储目标账户与对应的第三类型信息。当服务器接收到第二展示信息请求时，可以解析得到携带的目标账户，然后查看目标账户对应的类型信息为第三类型信息，然后从类型信息与展示信息选项的对应关系中，确定第三类型信息对应的第二展示信息选项，并确定第二展示信息选项对应的第二展示信息，向终端发送第二展示信息。
在各实施例中，服务器可以在选项拒绝周期内，向终端发送默认展示信息，相应的处理可以为：如果接收到终端发送的选项拒绝请求，则当在选项拒绝请求的接收时间所属的选项拒绝周期内，接收到终端发送的对应目标账户的第二展示信息请求时，在预先设置的各类型信息对应的默认展示信息中，获取第一展示信息的第一类型信息对应的第二展示信息，向终端发送第二展示信息。
在各实施例中，用户使用终端的视频应用程序观看某视频时，该视频播放结束后，界面中显示有选项拒绝设置选项，用户可以点击选项拒绝设置选项，触发终端显示多个选项拒绝周期选项，用户可以点击某个选项拒绝周期选项的选择框，选择该选项拒绝周期，触发终端向服务器发送选项拒绝请求，该选项拒绝请求中携带有该选项拒绝周期，服务器接收到该选项拒绝请求时，可以解析得到该选项拒绝周期，并且存储为目标账户的选项拒绝周期。当服务器接收到终端发送的第二展示信息请 求时，可以获取其中携带的目标账户的账户标识，然后获取目标账户的选项拒绝周期，如果在目标账户的选项拒绝周期内，则确定第一展示信息的第一类型信息，然后服务器可以在类型信息与对应的默认展示信息中，确定第一类型信息对应的第二展示信息，将第二展示信息发送至终端。例如，如图3所示，用户在观看“火线第一季第一集”结束后，界面中显示有选项拒绝设置选项，用户可以点击选项拒绝设置选项，触发显示选项拒绝周期一天、三天、七天等的选项，用户如果想7天不想选择展示信息选项，可以点击选项拒绝周期为七天的选择框，触发终端向服务器发送携带有选项拒绝周期为七天的选项拒绝请求，服务器可以存储目标账户的选项拒绝周期为七天，当服务器接收到第二展示信息请求时，可以获取目标账户的选项拒绝周期，如果在七天内，可以确定第一展示信息的第一类型信息为女卫衣，则可以在第一类型信息的默认展示信息中，获取女卫衣对应的第二展示信息为女卫衣的展示信息，然后向终端发送女卫衣的展示信息。
步骤109中，终端接收服务器发送的根据第一展示信息的第一类型信息确定的第二展示信息，播放第二展示信息。
在各实施例中，终端接收服务器发送的第二展示信息后，可以在界面中播放第二展示信息。
在各实施例中，接收服务器发送的符合第一类型信息的多个展示信息选项；当检测到用户输入的对符合第一类型信息的多个展示信息选项中的第二展示信息选项的选取指令时，向服务器发送第二展示信息选项；接收服务器发送的第二展示选项对应的第二展示信息，播放第二展示信息。
在各实施例中，终端接收到服务器发送的符合第一类型信息的多个展示信息选项后，在界面中显示此多个展示信息选项，用户可以点击第 二展示信息选项，触发终端向服务器发送第二展示信息选项，服务器在接收到第二展示信息选项后，可以从展示信息选项与展示信息的对应关系中，确定第二展示信息选项对应的第二展示信息，然后向服务器发送第二展示信息，终端接收到第二展示信息后，播放第二展示信息。
本申请实施例中，服务器还可以根据第一类型信息与第二类型信息向用户推送多个展示信息选项供用户选择，如图4所示，相应的处理可以如下：
步骤201中，终端向服务器发送对应目标账户的第三展示信息请求。
在各实施例中，用户使用目标账户登录终端的视频应用程序，观看某视频，当该视频播放结束前第二预设时长时，终端可以向服务器发送第三展示信息请求，第三展示信息请求中携带有目标账户的账户标识。
步骤202中，服务器当接收终端发送的对应目标账户的第三展示信息请求时，确定符合第一展示信息的第一类型信息与第二展示信息的第二类型信息的多个展示信息选项，发送给终端。
在各实施例中，服务器接收到第三展示信息请求时，可以获取第一展示信息的类型信息为第一类型信息，第二展示信息的类型信息为第二类型信息，然后确定符合第一类型信息与第二类型信息的多个展示信息选项，将此多个展示信息选项发送至终端。
步骤203中，终端接收服务器确定的符合第一展示信息的第一类型信息与第二展示信息的第二类型信息的多个展示信息选项。
步骤204中，终端当检测到用户输入的对符合第一展示信息的第一类型信息与第二展示信息的第二类型信息的多个展示信息选项中的第三展示信息选项的选取指令时，向服务器发送第三展示信息选项。
在各实施例中，终端在接收到多个展示信息选项后，可以在界面中显示此多个展示信息选项，用户可以点击第三展示信息选项，触发终端 向服务器发送第三展示信息选项。
步骤205中，服务器接收终端发送的用户在符合第一类型信息与第二类型信息的多个展示信息选项中选取的第三展示信息选项，向终端发送第三展示信息选项对应的第三展示信息。
在各实施例中，服务器接收到终端发送的第三展示信息选项后，可以从展示信息选项与展示信息的对应关系中，确定第三展示信息选项对应的第三展示信息，然后向终端发送第三展示信息。
步骤206中，终端接收服务器发送第三展示信息选项对应的第三展示信息，播放第三展示信息。
在各实施例中，终端接收到服务器发送的第三展示信息时，可以在界面中播放第三展示信息。
本申请实施例，终端向服务器发送对应目标账户的第一展示信息请求；服务器接收终端发送的对应目标账户的第一展示信息请求，服务器向终端反馈多个展示信息选项；终端接收服务器反馈的多个展示信息选项；当终端检测到用户输入的对多个展示信息选项中的第一展示信息选项的选取指令时，向服务器发送第一展示信息选项；服务器接收终端发送的用户在多个展示信息选项中选取的第一展示信息选项，向终端发送第一展示信息选项对应的第一展示信息；终端接收服务器发送的第一展示信息选项对应的第一展示信息，播放第一展示信息；终端向服务器发送对应目标账户的第二展示信息请求；当服务器接收到终端发送的对应目标账户的第二展示信息请求时，根据第一展示信息的第一类型信息，向终端发送第二展示信息；终端接收服务器发送的根据第一展示信息的第一类型信息确定的第二展示信息，播放第二展示信息。这样，可以根据用户上次观看的展示信息，向用户推送符合用户需求的展示信息，从而可以提高展示信息的有效性。
基于相同的技术构思，本申请实施例还提供了一种服务器，如图5所示，该服务器包括：
反馈模块510，用于接收终端发送的对应目标账户的第一展示信息请求，向所述终端反馈多个展示信息选项；
第一发送模块520，用于接收所述终端发送的用户在所述多个展示信息选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息；
第二发送模块530，用于当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息。
在各实施例中，所述第二发送模块530，用于：
当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，确定符合所述第一展示信息的第一类型信息的多个展示信息选项，向所述终端发送符合所述第一类型信息的多个展示信息选项；
接收所述终端发送的用户在符合所述第一类型信息的多个展示信息选项中选取的第二展示信息选项，向所述终端发送所述第二展示信息选项对应的第二展示信息。
在各实施例中，如图6所示，所述第二发送模块530包括获取子模块531和发送子模块532，其中：
所述获取子模块531，用于当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，获取所述目标账户的登录位置；
所述发送子模块532，用于确定对应的预设展示区域与所述登录位置相匹配且符合所述第一展示信息的第一类型信息的多个展示信息选项，发送给所述终端。
在各实施例中，所述第一发送模块520，还用于：
如果向所述终端发送符合所述第一类型信息的多个展示信息选项之后的第一预设时长内，未接收到所述终端发送的用户在所述多个展示信息选项中选取的任意展示信息选项，则在所述多个展示信息选项对应的展示信息中，获取预设播放量最大的展示信息，发送给所述终端。
在各实施例中，如图7所示，所述服务器还包括：
第三发送模块540，用于当接收所述终端发送的对应目标账户的第三展示信息请求时，确定符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项，发送给所述终端；
第四发送模块550，用于接收所述终端发送的用户在符合所述第一类型信息与所述第二类型信息的多个展示信息选项中选取的第三展示信息选项，向所述终端发送所述第三展示信息选项对应的第三展示信息。
在各实施例中，所述第二发送模块530，用于：
如果在接收到所述终端发送的对应所述目标账户的第二展示信息请求之前，未接收到所述终端发送的类型选择请求，则当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息；
所述第二发送模块530，还用于：
如果在接收到所述终端发送的对应所述目标账户的第二展示信息请求之前，接收到所述终端发送的类型选择请求，所述类型选择请求中携带有用户选择的第三类型信息，则当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第三类型信息，向所述终端发送第二展示信息。
在各实施例中，所述第二发送模块530，用于：
如果接收到所述终端发送的选项拒绝请求，则当在所述选项拒绝请 求的接收时间所属的选项拒绝周期内，接收到所述终端发送的对应所述目标账户的第二展示信息请求时，在预先设置的各类型信息对应的默认展示信息中，获取所述第一展示信息的第一类型信息对应的第二展示信息，向所述终端发送所述第二展示信息。
基于相同的技术构思，本申请实施例还提供了一种终端，如图8所示，该终端包括：
第一发送模块810，用于向服务器发送对应目标账户的第一展示信息请求；
接收模块820，用于接收所述服务器反馈的多个展示信息选项；
第二发送模块830，用于当检测到用户输入的对所述多个展示信息选项中的第一展示信息选项的选取指令时，向所述服务器发送所述第一展示信息选项；
第一播放模块840，用于接收所述服务器发送的所述第一展示信息选项对应的第一展示信息，播放所述第一展示信息；
第三发送模块850，用于向所述服务器发送对应所述目标账户的第二展示信息请求；
第二播放模块860，用于接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息。
在各实施例中，如图9所示。所述第二发送模块830包括接收子模块831、发送子模块832和播放子模块833，其中：
所述接收子模块831，用于接收所述服务器发送的符合所述第一展示信息的第一类型信息的多个展示信息选项；
所述发送子模块832，用于当检测到用户输入的对符合所述第一类型信息的多个展示信息选项中的第二展示信息选项的选取指令时，向所述服务器发送所述第二展示信息选项；
所述播放子模块833，用于接收所述服务器发送的第二展示选项对应的第二展示信息，播放所述第二展示信息。
在各实施例中，所述第一发送模块810还用于：
向所述服务器发送对应目标账户的第三展示信息请求；
所述接收模块820，还用于接收所述服务器发送的符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项；
所述第二发送模块830，还用于当检测到用户输入的对符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项中的第三展示信息选项的选取指令时，向所述服务器发送所述第三展示信息选项；
所述第二播放模块860，还用于接收所述服务器发送所述第三展示信息选项对应的第三展示信息，播放所述第三展示信息。
需要说明的是：上述实施例提供的进行信息展示的服务器和终端在进行信息展示时，仅以上述各功能模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能模块完成，即将服务器和终端的内部结构划分成不同的功能模块，以完成以上描述的全部或者部分功能。另外，上述实施例提供的进行信息展示的服务器和终端与进行信息展示的方法实施例属于同一构思，其具体实现过程详见方法实施例，这里不再赘述。
本申请实施例，终端向服务器发送对应目标账户的第一展示信息请求；服务器接收终端发送的对应目标账户的第一展示信息请求，服务器向终端反馈多个展示信息选项；终端接收服务器反馈的多个展示信息选项；当终端检测到用户输入的对多个展示信息选项中的第一展示信息选项的选取指令时，向服务器发送第一展示信息选项；服务器接收终端发 送的用户在多个展示信息选项中选取的第一展示信息选项，向终端发送第一展示信息选项对应的第一展示信息；终端接收服务器发送的第一展示信息选项对应的第一展示信息，播放第一展示信息；终端向服务器发送对应目标账户的第二展示信息请求；当服务器接收到终端发送的对应目标账户的第二展示信息请求时，根据第一展示信息的第一类型信息，向终端发送第二展示信息；终端接收服务器发送的根据第一展示信息的第一类型信息确定的第二展示信息，播放第二展示信息。这样，可以根据用户上次观看的展示信息，向用户推送符合用户需求的展示信息，从而可以提高展示信息的有效性。
图10是本申请实施例提供的服务器的结构示意图。该服务器1000可因配置或性能不同而产生比较大的差异，可以包括一个或一个以上中央处理器(central processing units，CPU)1822(例如，一个或一个以上处理器)和存储器1832，一个或一个以上存储应用程序1842或数据1844的存储介质1830(例如一个或一个以上海量存储设备)。其中，存储器1832和存储介质1830可以是短暂存储或持久存储。存储在存储介质1830的程序可以包括一个或一个以上模块(图示没标出)，每个模块可以包括对服务器中的一系列指令操作。更进一步地，中央处理器1822可以设置为与存储介质1830通信，在服务器1000上执行存储介质1830中的一系列指令操作。
服务器1000还可以包括一个或一个以上电源1826，一个或一个以上有线或无线网络接口1850，一个或一个以上输入输出接口1858，一个或一个以上键盘1856，和/或，一个或一个以上操作系统1841，例如Windows ServerTM，Mac OS XTM，UnixTM，LinuxTM，FreeBSDTM等等。
服务器1000可以包括有存储器，以及一个或者一个以上的程序，其 中一个或者一个以上程序存储于存储器中，且经配置以由一个或者一个以上处理器执行所述一个或者一个以上程序包含用于进行以下操作的指令：
接收终端发送的对应目标账户的第一展示信息请求，向所述终端反馈多个展示信息选项；
接收所述终端发送的用户在所述多个展示信息选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息；
当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息。
在各实施例中，所述当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息，包括：
当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，确定符合所述第一展示信息的第一类型信息的多个展示信息选项，向所述终端发送符合所述第一类型信息的多个展示信息选项；
接收所述终端发送的用户在符合所述第一类型信息的多个展示信息选项中选取的第二展示信息选项，向所述终端发送所述第二展示信息选项对应的第二展示信息。
在各实施例中，所述当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，确定符合所述第一展示信息的第一类型信息的多个展示信息选项，向所述终端发送符合所述第一类型信息的多个展示信息选项，包括：
当接收到所述终端发送的对应所述目标账户的第二展示信息请求 时，获取所述目标账户的登录位置；
确定对应的预设展示区域与所述登录位置相匹配且符合所述第一展示信息的第一类型信息的多个展示信息选项，发送给所述终端。
在各实施例中，所述方法还包括：
如果向所述终端发送符合所述第一类型信息的多个展示信息选项之后的第一预设时长内，未接收到所述终端发送的用户在所述多个展示信息选项中选取的任意展示信息选项，则在所述多个展示信息选项对应的展示信息中，获取预设播放量最大的展示信息，发送给所述终端。
在各实施例中，所述方法还包括：
当接收所述终端发送的对应目标账户的第三展示信息请求时，确定符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项，发送给所述终端；
接收所述终端发送的用户在符合所述第一类型信息与所述第二类型信息的多个展示信息选项中选取的第三展示信息选项，向所述终端发送所述第三展示信息选项对应的第三展示信息。
在各实施例中，所述当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息，包括：
如果在接收到所述终端发送的对应所述目标账户的第二展示信息请求之前，未接收到所述终端发送的类型选择请求，则当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息；
所述方法还包括：
如果在接收到所述终端发送的对应所述目标账户的第二展示信息请求之前，接收到所述终端发送的类型选择请求，所述类型选择请求中携 带有用户选择的第三类型信息，则当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第三类型信息，向所述终端发送第二展示信息。
在各实施例中，所述当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息，包括：
如果接收到所述终端发送的选项拒绝请求，则当在所述选项拒绝请求的接收时间所属的选项拒绝周期内，接收到所述终端发送的对应所述目标账户的第二展示信息请求时，在预先设置的各类型信息对应的默认展示信息中，获取所述第一展示信息的第一类型信息对应的第二展示信息，向所述终端发送所述第二展示信息。
本申请实施例，终端向服务器发送对应目标账户的第一展示信息请求；服务器接收终端发送的对应目标账户的第一展示信息请求，服务器向终端反馈多个展示信息选项；终端接收服务器反馈的多个展示信息选项；当终端检测到用户输入的对多个展示信息选项中的第一展示信息选项的选取指令时，向服务器发送第一展示信息选项；服务器接收终端发送的用户在多个展示信息选项中选取的第一展示信息选项，向终端发送第一展示信息选项对应的第一展示信息；终端接收服务器发送的第一展示信息选项对应的第一展示信息，播放第一展示信息；终端向服务器发送对应目标账户的第二展示信息请求；当服务器接收到终端发送的对应目标账户的第二展示信息请求时，根据第一展示信息的第一类型信息，向终端发送第二展示信息；终端接收服务器发送的根据第一展示信息的第一类型信息确定的第二展示信息，播放第二展示信息。这样，可以根据用户上次观看的展示信息，向用户推送符合用户需求的展示信息，从而可以提高展示信息的有效性。
请参考图11，其示出了本申请实施例所涉及的终端的结构示意图，该终端可以是智能手机、平板电脑等，可以用于实施上述实施例中提供的执行操作处理的方法。具体来讲：
终端1100可以包括RF(Radio Frequency，射频)电路110、包括有一个或一个以上计算机可读存储介质的存储器120、输入单元130、显示单元140、传感器150、音频电路160、WiFi(wireless fidelity，无线保真)模块170、包括有一个或者一个以上处理核心的处理器180、以及电源190等部件。本领域技术人员可以理解，图11中示出的终端结构并不构成对终端的限定，可以包括比图示更多或更少的部件，或者组合某些部件，或者不同的部件布置。其中：
RF电路110可用于收发信息或通话过程中，信号的接收和发送，特别地，将基站的下行信息接收后，交由一个或者一个以上处理器180处理；另外，将涉及上行的数据发送给基站。通常，RF电路110包括但不限于天线、至少一个放大器、调谐器、一个或多个振荡器、用户身份模块(SIM)卡、收发信机、耦合器、LNA(Low Noise Amplifier，低噪声放大器)、双工器等。此外，RF电路110还可以通过无线通信与网络和其他设备通信。所述无线通信可以使用任一通信标准或协议，包括但不限于GSM(Global System of Mobile communication，全球移动通讯系统)、GPRS(General Packet Radio Service，通用分组无线服务)、CDMA(Code Division Multiple Access，码分多址)、WCDMA(Wideband Code Division Multiple Access，宽带码分多址)、LTE(Long Term Evolution，长期演进)、电子邮件、SMS(Short Messaging Service，短消息服务)等。
存储器120可用于存储软件程序以及模块，处理器180通过运行存储在存储器120的软件程序以及模块，从而执行各种功能应用以及数据处理。存储器120可主要包括存储程序区和存储数据区，其中，存储程 序区可存储操作系统、至少一个功能所需的应用程序(比如声音播放功能、图像播放功能等)等；存储数据区可存储根据终端1100的使用所创建的数据(比如音频数据、电话本等)等。此外，存储器120可以包括高速随机存取存储器，还可以包括非易失性存储器，例如至少一个磁盘存储器件、闪存器件、或其他易失性固态存储器件。相应地，存储器120还可以包括存储器控制器，以提供处理器180和输入单元130对存储器120的访问。
输入单元130可用于接收输入的数字或字符信息，以及产生与用户设置以及功能控制有关的键盘、鼠标、操作杆、光学或者轨迹球信号输入。具体地，输入单元130可包括触敏表面131以及其他输入设备132。触敏表面131，也称为触摸显示屏或者触控板，可收集用户在其上或附近的触摸操作(比如用户使用手指、触笔等任何适合的物体或附件在触敏表面131上或在触敏表面131附近的操作)，并根据预先设定的程式驱动相应的连接装置。在各实施例中，触敏表面131可包括触摸检测装置和触摸控制器两个部分。其中，触摸检测装置检测用户的触摸方位，并检测触摸操作带来的信号，将信号传送给触摸控制器；触摸控制器从触摸检测装置上接收触摸信息，并将它转换成触点坐标，再送给处理器180，并能接收处理器180发来的命令并加以执行。此外，可以采用电阻式、电容式、红外线以及表面声波等多种类型实现触敏表面131。除了触敏表面131，输入单元130还可以包括其他输入设备132。具体地，其他输入设备132可以包括但不限于物理键盘、功能键(比如音量控制按键、开关按键等)、轨迹球、鼠标、操作杆等中的一种或多种。
显示单元140可用于显示由用户输入的信息或提供给用户的信息以及终端1100的各种图形用户接口，这些图形用户接口可以由图形、文本、图标、视频和其任意组合来构成。显示单元140可包括显示面板141， 在各实施例中，可以采用LCD(Liquid Crystal Display，液晶显示器)、OLED(Organic Light-Emitting Diode，有机发光二极管)等形式来配置显示面板141。进一步的，触敏表面131可覆盖显示面板141，当触敏表面131检测到在其上或附近的触摸操作后，传送给处理器180以确定触摸事件的类型，随后处理器180根据触摸事件的类型在显示面板141上提供相应的视觉输出。虽然在图11中，触敏表面131与显示面板141是作为两个独立的部件来实现输入和输入功能，但是在某些实施例中，可以将触敏表面131与显示面板141集成而实现输入和输出功能。
终端1100还可包括至少一种传感器150，比如光传感器、运动传感器以及其他传感器。具体地，光传感器可包括环境光传感器及接近传感器，其中，环境光传感器可根据环境光线的明暗来调节显示面板141的亮度，接近传感器可在终端1100移动到耳边时，关闭显示面板141和/或背光。作为运动传感器的一种，重力加速度传感器可检测各个方向上(一般为三轴)加速度的大小，静止时可检测出重力的大小及方向，可用于识别手机姿态的应用(比如横竖屏切换、相关游戏、磁力计姿态校准)、振动识别相关功能(比如计步器、敲击)等；至于终端1100还可配置的陀螺仪、气压计、湿度计、温度计、红外线传感器等其他传感器，在此不再赘述。
音频电路160、扬声器161，传声器162可提供用户与终端1100之间的音频接口。音频电路160可将接收到的音频数据转换后的电信号，传输到扬声器161，由扬声器161转换为声音信号输出；另一方面，传声器162将收集的声音信号转换为电信号，由音频电路160接收后转换为音频数据，再将音频数据输出处理器180处理后，经RF电路110以发送给比如另一终端，或者将音频数据输出至存储器120以便进一步处理。音频电路160还可能包括耳塞插孔，以提供外设耳机与终端1100 的通信。
WiFi属于短距离无线传输技术，终端1100通过WiFi模块170可以帮助用户收发电子邮件、浏览网页和访问流式媒体等，它为用户提供了无线的宽带互联网访问。虽然图11示出了WiFi模块170，但是可以理解的是，其并不属于终端1100的必须构成，完全可以根据需要在不改变申请的本质的范围内而省略。
处理器180是终端1100的控制中心，利用各种接口和线路连接整个手机的各个部分，通过运行或执行存储在存储器120内的软件程序和/或模块，以及调用存储在存储器120内的数据，执行终端1100的各种功能和处理数据，从而对手机进行整体监控。在各实施例中，处理器180可包括一个或多个处理核心；优选的，处理器180可集成应用处理器和调制解调处理器，其中，应用处理器主要处理操作系统、用户界面和应用程序等，调制解调处理器主要处理无线通信。可以理解的是，上述调制解调处理器也可以不集成到处理器180中。
终端1100还包括给各个部件供电的电源190(比如电池)，优选的，电源可以通过电源管理系统与处理器180逻辑相连，从而通过电源管理系统实现管理充电、放电、以及功耗管理等功能。电源190还可以包括一个或一个以上的直流或交流电源、再充电系统、电源故障检测电路、电源转换器或者逆变器、电源状态指示器等任意组件。
尽管未示出，终端1100还可以包括摄像头、蓝牙模块等，在此不再赘述。具体在本实施例中，终端1100的显示单元是触摸屏显示器，终端1100还包括有存储器，以及一个或者一个以上的程序，其中一个或者一个以上程序存储于存储器中，且经配置以由一个或者一个以上处理器执行述一个或者一个以上程序包含用于进行以下操作的指令：
向服务器发送对应目标账户的第一展示信息请求；
接收所述服务器反馈的多个展示信息选项；
当检测到用户输入的对所述多个展示信息选项中的第一展示信息选项的选取指令时，向所述服务器发送所述第一展示信息选项；
接收所述服务器发送的所述第一展示信息选项对应的第一展示信息，播放所述第一展示信息；
向所述服务器发送对应所述目标账户的第二展示信息请求；
接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息。
在各实施例中，所述接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息，包括：
接收所述服务器发送的符合所述第一展示信息的第一类型信息的多个展示信息选项；
当检测到用户输入的对符合所述第一类型信息的多个展示信息选项中的第二展示信息选项的选取指令时，向所述服务器发送所述第二展示信息选项；
接收所述服务器发送的第二展示选项对应的第二展示信息，播放所述第二展示信息。
在各实施例中，所述方法还包括：
向所述服务器发送对应目标账户的第三展示信息请求；
接收所述服务器发送的符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项；
当检测到用户输入的对符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项中的第三展示信息选项的选取指令时，向所述服务器发送所述第三展示信息选项；
接收所述服务器发送所述第三展示信息选项对应的第三展示信息， 播放所述第三展示信息。
本申请实施例，终端向服务器发送对应目标账户的第一展示信息请求；服务器接收终端发送的对应目标账户的第一展示信息请求，服务器向终端反馈多个展示信息选项；终端接收服务器反馈的多个展示信息选项；当终端检测到用户输入的对多个展示信息选项中的第一展示信息选项的选取指令时，向服务器发送第一展示信息选项；服务器接收终端发送的用户在多个展示信息选项中选取的第一展示信息选项，向终端发送第一展示信息选项对应的第一展示信息；终端接收服务器发送的第一展示信息选项对应的第一展示信息，播放第一展示信息；终端向服务器发送对应目标账户的第二展示信息请求；当服务器接收到终端发送的对应目标账户的第二展示信息请求时，根据第一展示信息的第一类型信息，向终端发送第二展示信息；终端接收服务器发送的根据第一展示信息的第一类型信息确定的第二展示信息，播放第二展示信息。这样，可以根据用户上次观看的展示信息，向用户推送符合用户需求的展示信息，从而可以提高展示信息的有效性。
本领域普通技术人员可以理解实现上述实施例的全部或部分步骤可以通过硬件来完成，也可以通过程序来指令相关的硬件完成，的程序可以存储于一种计算机可读存储介质中，上述提到的存储介质可以是只读存储器，磁盘或光盘等。
以上仅为本申请的较佳实施例，并不用以限制本申请，凡在本申请的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本申请的保护范围之内。。

Claims (21)

  1. 一种进行信息展示的方法，其特征在于，所述方法包括：
    接收终端发送的对应目标账户的第一展示信息请求，所述第一展示信息请求用于获取在视频播放结束后推送的展示信息，向所述终端反馈多个展示信息选项；
    接收所述终端发送的用户在所述多个展示信息选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息，供所述终端在所述视频播放结束后向所述用户推送所述第一展示信息；
    当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息。
  2. 根据权利要求1所述的方法，其特征在于，所述当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息，包括：
    当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，确定符合所述第一展示信息的第一类型信息的多个展示信息选项，向所述终端发送符合所述第一类型信息的多个展示信息选项；
    接收所述终端发送的用户在符合所述第一类型信息的多个展示信息选项中选取的第二展示信息选项，向所述终端发送所述第二展示信息选项对应的第二展示信息。
  3. 根据权利要求2所述的方法，其特征在于，所述当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，确定符合所述第一展示信息的第一类型信息的多个展示信息选项，向所述终端发送符合所 述第一类型信息的多个展示信息选项，包括：
    当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，获取所述目标账户的登录位置；
    确定对应的预设展示区域与所述登录位置相匹配且符合所述第一展示信息的第一类型信息的多个展示信息选项，发送给所述终端。
  4. 根据权利要求2所述的方法，其特征在于，所述方法还包括：
    如果向所述终端发送符合所述第一类型信息的多个展示信息选项之后的第一预设时长内，未接收到所述终端发送的用户在所述多个展示信息选项中选取的任意展示信息选项，则在所述多个展示信息选项对应的展示信息中，获取预设播放量最大的展示信息，发送给所述终端。
  5. 根据权利要求2所述的方法，其特征在于，所述方法还包括：
    当接收所述终端发送的对应目标账户的第三展示信息请求时，确定符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项，发送给所述终端；
    接收所述终端发送的用户在符合所述第一类型信息与所述第二类型信息的多个展示信息选项中选取的第三展示信息选项，向所述终端发送所述第三展示信息选项对应的第三展示信息。
  6. 根据权利要求1所述的方法，其特征在于，所述当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息，包括：
    如果在接收到所述终端发送的对应所述目标账户的第二展示信息请求之前，未接收到所述终端发送的类型选择请求，则当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息；
    所述方法还包括：
    如果在接收到所述终端发送的对应所述目标账户的第二展示信息请求之前，接收到所述终端发送的类型选择请求，所述类型选择请求中携带有用户选择的第三类型信息，则当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第三类型信息，向所述终端发送第二展示信息。
  7. 根据权利要求1所述的方法，其特征在于，所述当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息，包括：
    如果接收到所述终端发送的选项拒绝请求，则当在所述选项拒绝请求的接收时间所属的选项拒绝周期内，接收到所述终端发送的对应所述目标账户的第二展示信息请求时，在预先设置的各类型信息对应的默认展示信息中，获取所述第一展示信息的第一类型信息对应的第二展示信息，向所述终端发送所述第二展示信息。
  8. 一种进行信息展示的方法，其特征在于，所述方法包括：
    向服务器发送对应目标账户的第一展示信息请求，用于获取在视频播放结束后推送的展示信息；
    接收所述服务器反馈的多个展示信息选项；
    当检测到用户输入的对所述多个展示信息选项中的第一展示信息选项的选取指令时，向所述服务器发送所述第一展示信息选项；
    接收所述服务器发送的所述第一展示信息选项对应的第一展示信息，在所述视频播放结束后播放所述第一展示信息；
    向所述服务器发送对应所述目标账户的第二展示信息请求；
    接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息。
  9. 根据权利要求8所述的方法，其特征在于，所述接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息，包括：
    接收所述服务器发送的符合所述第一展示信息的第一类型信息的多个展示信息选项；
    当检测到用户输入的对符合所述第一类型信息的多个展示信息选项中的第二展示信息选项的选取指令时，向所述服务器发送所述第二展示信息选项；
    接收所述服务器发送的第二展示选项对应的第二展示信息，播放所述第二展示信息。
  10. 根据权利要求8所述的方法，其特征在于，所述方法还包括：
    向所述服务器发送对应目标账户的第三展示信息请求；
    接收所述服务器发送的符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项；
    当检测到用户输入的对符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项中的第三展示信息选项的选取指令时，向所述服务器发送所述第三展示信息选项；
    接收所述服务器发送所述第三展示信息选项对应的第三展示信息，播放所述第三展示信息。
  11. 一种服务器，其特征在于，所述服务器包括：
    反馈模块，用于接收终端发送的对应目标账户的第一展示信息请求，所述第一展示信息请求用于获取在视频播放结束后推送的展示信息，向所述终端反馈多个展示信息选项；
    第一发送模块，用于接收所述终端发送的用户在所述多个展示信息 选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息，供所述终端在所述视频播放结束后向所述用户推送所述第一展示信息；
    第二发送模块，用于当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息。
  12. 根据权利要求11所述的服务器，其特征在于，所述第二发送模块，用于：
    当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，确定符合所述第一展示信息的第一类型信息的多个展示信息选项，向所述终端发送符合所述第一类型信息的多个展示信息选项；
    接收所述终端发送的用户在符合所述第一类型信息的多个展示信息选项中选取的第二展示信息选项，向所述终端发送所述第二展示信息选项对应的第二展示信息。
  13. 根据权利要求12所述的服务器，其特征在于，所述第二发送模块包括获取子模块和发送子模块，其中：
    所述获取子模块，用于当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，获取所述目标账户的登录位置；
    所述发送子模块，用于确定对应的预设展示区域与所述登录位置相匹配且符合所述第一展示信息的第一类型信息的多个展示信息选项，发送给所述终端。
  14. 根据权利要求12所述的服务器，其特征在于，所述第一发送模块还用于：
    如果向所述终端发送符合所述第一类型信息的多个展示信息选项之后的第一预设时长内，未接收到所述终端发送的用户在所述多个展示信 息选项中选取的任意展示信息选项，则在所述多个展示信息选项对应的展示信息中，获取预设播放量最大的展示信息，发送给所述终端。
  15. 根据权利要求12所述的服务器，其特征在于，所述服务器还包括：
    第三发送模块，用于当接收所述终端发送的对应目标账户的第三展示信息请求时，确定符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项，发送给所述终端；
    第四发送模块，用于接收所述终端发送的用户在符合所述第一类型信息与所述第二类型信息的多个展示信息选项中选取的第三展示信息选项，向所述终端发送所述第三展示信息选项对应的第三展示信息。
  16. 根据权利要求11所述的服务器，其特征在于，所述第二发送模块，用于：
    如果在接收到所述终端发送的对应所述目标账户的第二展示信息请求之前，未接收到所述终端发送的类型选择请求，则当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息；
    所述第二发送模块还用于：
    如果在接收到所述终端发送的对应所述目标账户的第二展示信息请求之前，接收到所述终端发送的类型选择请求，所述类型选择请求中携带有用户选择的第三类型信息，则当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第三类型信息，向所述终端发送第二展示信息。
  17. 根据权利要求11所述的服务器，其特征在于，所述第二发送模块，用于：
    如果接收到所述终端发送的选项拒绝请求，则当在所述选项拒绝请 求的接收时间所属的选项拒绝周期内，接收到所述终端发送的对应所述目标账户的第二展示信息请求时，在预先设置的各类型信息对应的默认展示信息中，获取所述第一展示信息的第一类型信息对应的第二展示信息，向所述终端发送所述第二展示信息。
  18. 一种终端，其特征在于，所述终端包括：
    第一发送模块，用于向服务器发送对应目标账户的第一展示信息请求，所述第一展示信息请求用于获取在视频播放结束后推送的展示信息；
    接收模块，用于接收所述服务器反馈的多个展示信息选项；
    第二发送模块，用于当检测到用户输入的对所述多个展示信息选项中的第一展示信息选项的选取指令时，向所述服务器发送所述第一展示信息选项；
    第一播放模块，用于接收所述服务器发送的所述第一展示信息选项对应的第一展示信息，在所述视频播放结束后播放所述第一展示信息；
    第三发送模块，用于向所述服务器发送对应所述目标账户的第二展示信息请求；
    第二播放模块，用于接收所述服务器发送的根据所述第一展示信息的第一类型信息确定的第二展示信息，播放所述第二展示信息。
  19. 根据权利要求18所述的终端，其特征在于，所述第二发送模块包括接收子模块、发送子模块和播放子模块，其中：
    所述接收子模块，用于接收所述服务器发送的符合所述第一展示信息的第一类型信息的多个展示信息选项；
    所述发送子模块，用于当检测到用户输入的对符合所述第一类型信息的多个展示信息选项中的第二展示信息选项的选取指令时，向所述服 务器发送所述第二展示信息选项；
    所述播放子模块，用于接收所述服务器发送的第二展示选项对应的第二展示信息，播放所述第二展示信息。
  20. 根据权利要求18所述的终端，其特征在于，所述第一发送模块还用于：
    向所述服务器发送对应目标账户的第三展示信息请求；
    所述接收模块，还用于接收所述服务器发送的符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项；
    所述第二发送模块，还用于当检测到用户输入的对符合所述第一展示信息的第一类型信息与所述第二展示信息的第二类型信息的多个展示信息选项中的第三展示信息选项的选取指令时，向所述服务器发送所述第三展示信息选项；
    所述第二播放模块，还用于接收所述服务器发送所述第三展示信息选项对应的第三展示信息，播放所述第三展示信息。
  21. 一种进行信息展示的系统，其特征在于，所述系统包括服务器和终端，其中：
    所述服务器，用于接收所述终端发送的对应目标账户的第一展示信息请求，所述第一展示信息请求用于获取在视频播放结束后推送的展示信息，向所述终端反馈多个展示信息选项；接收所述终端发送的用户在所述多个展示信息选项中选取的第一展示信息选项，向所述终端发送所述第一展示信息选项对应的第一展示信息；当接收到所述终端发送的对应所述目标账户的第二展示信息请求时，根据所述第一展示信息的第一类型信息，向所述终端发送第二展示信息；
    所述终端，用于向所述服务器发送对应所述目标账户的所述第一展示信息请求；接收所述服务器反馈的所述多个展示信息选项；当检测到所述用户输入的对所述多个展示信息选项中的第一展示信息选项的选取指令时，向所述服务器发送所述第一展示信息选项；接收所述第一展示信息，在所述视频播放结束后播放所述第一展示信息；向所述服务器发送对应所述目标账户的所述第二展示信息请求；接收所述服务器发送的所述第二展示信息，播放所述第二展示信息。
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