WO2016152417A1 - 販売促進装置、販売促進システム、店舗システム、販売促進方法及びプログラム - Google Patents
販売促進装置、販売促進システム、店舗システム、販売促進方法及びプログラム Download PDFInfo
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- WO2016152417A1 WO2016152417A1 PCT/JP2016/056385 JP2016056385W WO2016152417A1 WO 2016152417 A1 WO2016152417 A1 WO 2016152417A1 JP 2016056385 W JP2016056385 W JP 2016056385W WO 2016152417 A1 WO2016152417 A1 WO 2016152417A1
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- sales promotion
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
Definitions
- the present invention relates to a sales promotion device, a sales promotion system, a store system, a sales promotion method, and a program.
- Japanese Patent Laid-Open No. 2004-228688 describes a related technology that pays a rebate from a merchandise recommendation destination store to a merchandise recommendation source store by specifying a customer with a membership card.
- an object of the present invention is to provide a sales promotion device, a sales promotion system, a store system, a sales promotion method, and a program that can solve the above-described problems.
- the present invention provides a first visitor information acquisition unit that acquires biometric information of a visitor of one store from a first visitor information acquisition device provided in the one store, From the other store information presentation unit that outputs information of other stores other than the one store to the output device provided in the store, and the second store visitor information acquisition device provided in the other store with biometric information of the customers visiting the other store.
- the second visitor information acquisition unit to be acquired, the biometric information acquired by the first visitor information acquisition unit, and the biometric information acquired by the second visitor information acquisition unit coincide with each other, and a visitor coincidence determination is made.
- a sales promotion device that acquires biometric information of a visitor of one store from a first visitor information acquisition device provided in the one store.
- the present invention also provides the above-described sales promotion device, the store visitor information acquisition device that acquires biometric information, and the sales promotion device that outputs information on stores other than the one store to an output device provided in one store.
- An output device that outputs information from the sales promotion system.
- the present invention also provides a store customer information acquisition device that acquires biometric information, and an output device that outputs information from a sales promotion device that outputs information of a store other than the one store to an output device provided in one store. And a store apparatus that receives information indicating guidance results from the sales promotion apparatus including the store visitor information acquisition unit that acquires the biometric information transmitted from the store visitor information acquisition apparatus.
- the present invention also provides a store customer information acquisition device that acquires biometric information, and an output device that outputs information from a sales promotion device that outputs information of a store other than the one store to an output device provided in one store. And determining whether or not the store customer has acquired the information of the other store output by the output device, and when determining that the store customer has acquired the information of the other store, from the store visitor information acquisition device
- a store system comprising: a store device that outputs biometric information of the customer to the sales promotion device including a first customer information acquisition unit that acquires the transmitted biometric information.
- the present invention obtains biometric information of a customer at one store from a first customer information acquisition device provided at the one store, and stores other than the one store at an output device provided at the one store.
- Information of the visitor to the other store is obtained from the second store visitor information acquisition device provided in the other store, the visitor's biometric information of the one store, and the other store.
- the present invention provides a computer, a first customer information acquisition unit that acquires biometric information of a customer of a store from a first customer information acquisition device provided in the store, and an output provided in the store Other store information presentation unit that outputs information of other stores other than the one store to the device, second visit store that acquires biometric information of the visitor to the other store from the second visitor information acquisition device provided in the other store
- a program that functions as a customer information acquisition unit, a store visitor coincidence determination unit that determines whether the biometric information acquired by the first store visitor information acquisition unit matches the biometric information acquired by the second store visitor information acquisition unit It is.
- the sales promotion device 10 of the present invention includes at least a first customer information acquisition unit 101, an other store information presentation unit 102, a second customer information acquisition unit 103, and a customer visit determination unit. 104.
- the first visitor information acquisition unit 101 acquires the biometric information of the visitor at one store from the first visitor information acquisition device provided at the one store.
- the other store information presentation unit 102 outputs information of other stores other than the one store to the output device provided in the one store.
- the second visitor information acquisition unit 103 acquires the biometric information of the visitor to another store from the second visitor information acquisition device provided in the other store.
- the visitor coincidence determination unit 104 determines whether the biometric information acquired by the first visitor information acquisition unit 101 matches the biometric information acquired by the second visitor information acquisition unit 103.
- the sales promotion system 1 provided with the sales promotion apparatus 10 by 1st embodiment of this invention is demonstrated.
- the sales promotion system 1 includes a sales promotion device 10, a first store device 20a, a second store device 20b, a first visitor information acquisition device 21a, and a second visit store.
- a customer information acquisition device 21b, a first output device 22a, and a second output device 22b are provided.
- the system in the store A provided with the 1st store apparatus 20a, the 1st store visitor information acquisition apparatus 21a, and the 1st output device 22a is called a 1st store system (store system).
- the system in the store B provided with the 2nd store apparatus 20b, the 2nd store visitor information acquisition apparatus 21b, and the 2nd output device 22b is called a 2nd store system (store system).
- the sales promotion device 10 includes at least a first store visitor information acquisition unit 101, another store information presentation unit 102, a second store visitor information acquisition unit 103, and a store visitor coincidence determination unit 104.
- the sales promotion device 10 outputs information on stores other than the store A, for example, information on the store B, to the first output device 22a included in the store A. Further, the sales promotion device 10 outputs information on stores other than the store B, for example, information on the store A, to the second output device 22b included in the store B.
- the first visitor information acquisition device 21a acquires biometric information of a visitor who has visited the store A.
- the first customer information acquisition device 21a is, for example, a camera.
- the first customer information acquisition device 21a captures a facial image of a customer who has visited the store A and acquires a facial image.
- the second store visitor information acquisition device 21b acquires the biometric information of the store visitor who has visited the store B.
- the second customer information acquisition device 21b is, for example, a camera.
- the second customer information acquisition device 21b captures a facial image of a customer who has visited the store B and acquires a facial image.
- the first output device 22a outputs information from the sales promotion device 10 that outputs information of stores other than the store A.
- the first output device 22a is a digital signage provided in the store A, a device having a display screen such as a smartphone, a speaker provided in the store A, and the like.
- the first output device 22a displays the store information of the store B transmitted from the sales promotion device 10 to the first output device 22a.
- the 1st output device 22a is a speaker with which the store A is equipped
- the 1st output device 22a outputs the store information of the store B which the sales promotion apparatus 10 transmitted to the 1st output device 22a with a synthetic voice.
- the second output device 22b outputs information from the sales promotion device 10 that outputs information of stores other than the store B.
- the second output device 22b is a digital signage provided in the store B, a device having a display screen such as a smartphone, a speaker provided in the store B, or the like.
- the second output device 22b displays the store information of the store A transmitted by the sales promotion device 10 to the second output device 22b.
- the second output device 22b is a speaker provided in the store B
- the second output device 22b outputs the store information of the store A transmitted from the sales promotion device 10 to the second output device 22b in a synthesized voice. .
- the sales promotion device 10 acquires the biometric information of the customer at the store A from the first customer information acquisition device 21a. Moreover, the sales promotion apparatus 10 acquires the biometric information of the store visitor of the store B from the 2nd store visitor information acquisition apparatus 21b. The sales promotion device 10 records the acquired biometric information of the customer in the storage unit. For example, the sales promotion device 10 acquires the biometric information of the store A visitor acquired from the first store visitor information acquisition device 21a and the biometric information of the store A visitor biometric information from the first store visitor information acquisition device 21a. 3 is associated with the biometric information of the store B visitor acquired from the second store visitor information acquisition device 21b and the time when the biometric information of the store B visitor is acquired from the second store visitor information acquisition device 21b. A data table TBL1 as shown in FIG. The sales promotion device 10 records the generated data table TBL1 in the storage unit.
- the sales promotion device 10 determines whether or not the acquired biometric information of the store visitor of the store A matches the acquired biometric information of the store visitor of the store B.
- the information which shows the guidance performance of the visitor between A and store B is generated.
- FIG. 4 shows the number of times that the sales promotion device 10 guides a visitor who has visited the guidance source store to the guidance destination store based on the movement of the store visitor indicated by the data table TBL1 between the stores.
- a data table TBL2 as shown in FIG.
- the sales promotion device 10 generates payment information from another store to one store based on the generated information indicating the guidance results from one store to another store. For example, the sales promotion device 10 generates payment information in accordance with the difference between the store visitor guidance result from the store A to the store B and the store customer guide result from the store B to the store A in the generated data table TBL2. . Specifically, for example, the sales promotion device 10 has 100 visits from the store A to the store B in the data table TBL2 shown in FIG. When the record is 50 times, the store B generates information for paying a fee corresponding to the difference 50 times to the store A.
- each of a plurality of stores (for example, individual stores) of different registered management bodies informs customers who have visited the store of the store other than the store itself. In this way, a wide variety of customers are guided to other stores and economic activities are activated. At this time, the customer does not need to register as a member.
- the sales promotion device 10 includes at least the first store visitor information acquisition unit 101, the other store information presentation unit 102, the second store visitor information acquisition unit 103, and the store visitor coincidence determination unit 104 shown in FIG. Furthermore, as shown in FIG. 5, the communication part 105, the memory
- the first store visitor information acquisition unit 101 acquires the biometric information of a store visitor from one store from the first store visitor information acquisition device 21a provided in one store. For example, the first store visitor information acquisition unit 101 acquires the biometric information of the store visitor's visitor information from the first visitor information acquisition device 21a provided in the store A.
- the first customer information acquisition unit 101 generates a data table TBL1 by associating the acquired biological information of the customer with the time when the first customer information acquisition device 21a acquires the biological information of the customer.
- the recorded data table TBL1 is recorded in the storage unit 106.
- the other store information presentation unit 102 outputs information on stores other than the one store to the output device provided in the one store. For example, the other store information presentation unit 102 outputs the store information of the store B to the first output device 22a provided in the store A.
- the second visitor information acquisition unit 103 acquires biometric information of the visitor to another store from the second visitor information acquisition device 21b provided in the other store.
- the second store visitor information acquisition unit 103 acquires the biometric information of the store B visitor from the second store visitor information acquisition device 21b provided in the store B.
- the second customer information acquisition unit 103 associates the acquired biological information of the customer with the time when the second customer information acquisition device 21b acquires the biological information of the customer, and stores it in the data table TBL1 of the storage unit 106. Record.
- the store visitor coincidence determination unit 104 determines whether or not the biometric information acquired by the first store visitor information acquisition unit 101 matches the biometric information acquired by the second store visitor information acquisition unit 103.
- the store visitor coincidence determination unit 104 includes the biometric information of the store visitor acquired by the first store visitor information acquisition unit 101 and the biometric information of the store visitor acquired by the second store visitor information acquisition unit 103. Is matched.
- the communication unit 105 communicates with the first store apparatus 20a and the second store apparatus 20b via a communication line such as a LAN (Local Area Network).
- the communication line may be wired or wireless.
- the storage unit 106 stores information necessary for various processes performed by the sales promotion device 10.
- the storage unit 106 stores information on stores other than the store A that the sales promotion device 10 transmits to the first store device 20a included in the store A.
- storage part 106 memorize
- the guidance result information generation unit 107 when the store visitor coincidence determination unit 104 determines that the biometric information acquired by the first store visitor information acquisition unit 101 matches the biometric information acquired by the second store visitor information acquisition unit 103.
- the information which shows the guidance results from one store to other stores is generated.
- the guidance result information generation unit 107 includes the biometric information of the store visitor acquired by the first store visitor information acquisition unit 101 and the biometric information of the store visitor acquired by the second store visitor information acquisition unit 103.
- the store visitor coincidence determination unit 104 determines that they match, information indicating the store visitor's guidance results between store A and store B is generated.
- the guidance result information generation unit 107 indicates the number of times the store visitor who has visited the guide source store is guided to the guide destination store based on the movement of the store visitor indicated by the data table TBL1.
- the data table TBL2 shown in FIG. 4 is generated.
- the payment information generation unit 108 generates payment information from another store to one store based on the information indicating the guidance result from one store to another store generated by the guidance result information generation unit 107. For example, the payment information generation unit 108 determines the difference between the guidance result of the visitor from the store A to the store B and the guidance result of the visitor from the store B to the store A in the data table TBL2 generated by the guidance result information generation unit 107. Generate payment information according to Specifically, for example, the payment information generation unit 108 has 100 visits from the store A to the store B in the data table TBL2 shown in FIG. When the guidance result is 50 times, the store B generates information for paying a fee corresponding to the difference 50 times to the store A.
- the first store apparatus 20a includes a first visitor information transmitting unit 203a, a first guidance result information receiving unit 204a, a first storage unit 205a, and first other store information.
- a recognition determination unit 206a and a first communication unit 207a are provided.
- the first store visitor information transmitting unit 203a transmits the biometric information of the store visitor who has visited the store A acquired by the first store visitor information acquiring device 21a to stores other than the store A.
- the first guidance result information receiving unit 204a receives information indicating a guidance result from one store to another store from the sales promotion device 10.
- storage part 205a memorize
- the first other store information recognition determination unit 206a determines whether or not the customer who has visited the store A has recognized the other store information output by the first output device 22a. For example, the first other store information recognition determination unit 206a detects the line of sight of a customer photographed by a camera installed in the first output device 22a, and the customer sees the first output device 22a based on the detected line of sight. It is determined whether or not other store information is recognized. In this case, the first other store information recognition determination unit 206a determines that the store customer has recognized the other store information when, for example, the detected line of sight of the customer is directed to the first output device 22a.
- the 1st other store information recognition determination part 206a determines with the visitor having not recognized other store information, for example, when the detected line of sight of the visitor does not face the 1st output device 22a. For example, the first other store information recognition determination unit 206a determines whether or not the store customer has recognized the other store information based on the stay time of the store visitor. In this case, the first other store information recognition determination unit 206a determines that the visitor has recognized the other store information when the stay time of the visitor has reached a predetermined time or more. Moreover, the 1st other store information recognition determination part 206a determines with the visitor having not recognized other store information, when the visitor's stay time is less than predetermined time.
- the first other store information recognition determination unit 206a performs the timing when the first visitor information acquisition device 21a acquires the visitor's biometric information and the timing when the first output device 22a outputs the other store information. Based on this, it is determined whether or not the customer has recognized other store information.
- the first other store information recognition determination unit 206a may, for example, output the first output device 22a within a predetermined time after the timing when the first visitor information acquisition device 21a acquires the visitor's biometric information. It is determined that the store information has been recognized by the customer.
- the first other store information recognition determination unit 206a outputs the other store information output by the first output device 22a beyond a predetermined time after the timing when the first visitor information acquisition device 21a acquires the biometric information of the visitor. It is determined that the visitor did not recognize. Further, for example, the first other store information recognition determination unit 206a determines whether or not the store customer has recognized the other store information based on whether or not the store customer performs a predetermined operation on the first output device 22a. To do. In this case, the first other store information recognition determination unit 206a outputs, for example, an operation of a visitor who instructs the issuance of a coupon corresponding to the other store information output by the first output device 22a, and the first output device 22a outputs.
- the customer It is determined that the store information has been recognized. Moreover, the 1st other store information recognition determination part 206a determines with the visitor not having recognized other store information, for example, when not detecting the operation of the visitor with respect to the 1st output device 22a.
- the first communication unit 207a communicates with the sales promotion device 10 and the second store device 20b via a communication line such as a LAN (Local Area Network).
- the communication line may be wired or wireless.
- the second store apparatus 20b includes a second visitor information transmission unit 203b, a second guidance record information reception unit 204b, a second storage unit 205b, and second other store information.
- a recognition determination unit 206b and a second communication unit 207b are provided.
- the second visitor information transmission unit 203b transmits the biometric information of the visitor who has visited the store B acquired by the second visitor information acquisition device 21b to stores other than the store B.
- the second guidance record information receiving unit 204b receives information indicating a guidance record from one store to another store from the sales promotion device 10.
- the second storage unit 205b stores various information necessary for processing performed by the second store apparatus 20b.
- the second other store information recognition determination unit 206b determines whether or not the customer who has visited the store B has recognized the other store information output by the second output device 22b. For example, the second other store information recognition determination unit 206b detects the line of sight of a customer photographed by a camera installed in the second output device 22b, and the customer sees the second output device 22b based on the detected line of sight. It is determined whether or not other store information is recognized. In this case, the second other store information recognition determination unit 206b determines that the visitor has recognized the other store information when the detected line of sight of the visitor faces the second output device 22b.
- the second other store information recognition determination unit 206b determines that the customer has not recognized the other store information when the detected customer's line of sight does not face the second output device 22b. For example, the second other store information recognition determination unit 206b determines whether or not the store customer has recognized the other store information based on the stay time of the store visitor. In this case, the second other store information recognition determination unit 206b determines that the store customer has recognized the other store information when the stay time of the visitor has reached a predetermined time or more. The second other store information recognition determination unit 206b determines that the store customer has not recognized the other store information when the visitor's stay time is less than a predetermined time.
- the second other store information recognition determination unit 206b is configured so that the second visitor information acquisition device 21b acquires the visitor's biometric information and the second output device 22b outputs the other store information. Based on this, it is determined whether or not the customer has recognized other store information.
- the second other store information recognition determination unit 206b may, for example, output the second output device 22b within a predetermined time after the timing when the second visitor information acquisition device 21b acquires the biometric information of the visitor. It is determined that the store information has been recognized by the customer.
- the second other store information recognition determination unit 206b outputs the other store information output by the second output device 22b after a predetermined time after the timing when the second visitor information acquisition device 21b acquires the biometric information of the visitor.
- the second other store information recognition determination unit 206b determines whether or not the store customer has recognized the other store information based on whether or not the store customer performs a predetermined operation on the second output device 22b. To do. In this case, the second other store information recognition determination unit 206b outputs, for example, the operation of the visitor who instructs the issuance of the coupon corresponding to the other store information output by the second output device 22b, and the second output device 22b outputs. When an operation such as an operation of a customer instructing output of detailed information corresponding to other store information or an operation of a customer instructing switching of other store information output by the second output device 22b is detected, the customer It is determined that the store information has been recognized. The second other store information recognition determination unit 206b determines that the store customer has not recognized the other store information when, for example, the operation of the store visitor on the second output device 22b is not detected.
- the second communication unit 207b communicates with the sales promotion device 10 and the first store device 20a via a communication line such as a LAN.
- the communication line may be wired or wireless.
- the store A and the store B are registered in advance in the sales promotion system 1, the first store device 20a provided in the store A outputs store information of the store B, and the second store device 20b provided in the store B is the store. Assume that the store information of A is output.
- the sales promotion system 1 performs when the customer who visited the store A acquires store information of the store B output by the output device installed in the store A and then moves to the store B and purchases a product. Processing will be described.
- the first output device 22a provided in the store A outputs store information of the store B. A customer visits store A.
- the first store visitor information acquisition device 21a acquires the visitor's biometric information (step S1).
- the first customer information acquisition device 21a is a camera, takes a facial image of a customer, and acquires a facial image as biometric information.
- the first other store information recognition determination unit 206a determines whether or not the customer who has visited the store A has recognized the other store information output by the first output device 22a (step S2). When the first other store information recognition determining unit 206a determines that the customer who has visited the store A does not recognize the other store information output by the first output device 22a (step S2, NO), the process of step S2 is performed. return.
- the 1st other store information recognition determination part 206a determines that the store visitor who visited the store A recognized the other store information which the 1st output device 22a outputs (step S2, YES), 1st store visitor information
- the acquisition device 21a outputs, to the first store visitor information transmitting unit 203a, an other store information recognition signal indicating that the store visitor has recognized the other store information together with the acquired biometric information of the store visitor.
- the first visitor information transmission unit 203a When the first visitor information transmission unit 203a acquires the visitor's biometric information and other store information recognition signal from the first visitor information acquisition device 21a, the first visitor information transmission unit 203a promotes the acquired visitor's biometric information and other store information recognition signal. It transmits to the apparatus 10 (step S3).
- step S4 When the first store visitor information acquisition unit 101 acquires the biometric information of the store visitor at store A and the other store information recognition signal from the first store visitor information acquisition device 21a provided in store A (step S4), Data relating the store visitor's biometric information, the time when the first store visitor information acquisition device 21a acquires the store visitor's biometric information, and the other store information recognition flag indicating that the store visitor has recognized the other store information.
- a table TBL1 is generated (step S5). In the case of the data table TBL1 shown in FIG. 3, the data described as “1” in parentheses together with the time is the other store information recognition flag.
- the first customer information acquisition unit 101 records the generated data table TBL1 in the storage unit 106 (step S6).
- the first store visitor information acquisition unit 101 outputs the acquired biometric information of the store visitor of the store A to the store visitor coincidence determination unit 104.
- the store visitor coincidence determining unit 104 acquires the biometric information of the store A visitor from the first store visitor information acquiring unit 101, the acquired store visitor A biometric information and the second store visitor information acquiring unit 103 It is determined whether or not the acquired biometric information matches (step S7). For example, the visitor coincidence determining unit 104 matches the acquired biometric information of the store visitor of the store A with the biometric information of the store B visitor acquired by the second store visitor information acquiring unit 103 in the data table TBL1. Determine whether or not.
- step S7 determines that the biometric information of the acquired customer at the store A matches the biometric information acquired by the second visitor information acquisition unit 103 (YES in step S7), the biometric information matches. A biometric information coincidence signal indicating this is output to the guidance result information generation unit 107. Further, when the store visitor coincidence determining unit 104 determines that the acquired biometric information of the store visitor of the store A and the biometric information acquired by the second store visitor information acquiring unit 103 do not match (step S7, NO), step The process returns to S7. In the example of the processing flow according to this embodiment, since the second visitor information acquisition unit 103 has not acquired biometric information at this stage, the visitor coincidence determination unit 104 determines the biometrics of the acquired store visitor at the store A. It determines with information and the biometric information which the 2nd visitor information acquisition part 103 acquired do not correspond (step S7, NO), and returns to the process of step S7.
- the second store visitor information acquisition device 21b acquires the visitor's biometric information (step S8).
- the second store visitor information acquisition device 21b is a camera, takes a face image of a store visitor, and acquires a face image as biometric information.
- the second customer information acquisition device 21b outputs the acquired customer's biometric information to the second customer information transmission unit 203b.
- the second visitor information transmission unit 203b When the second visitor information transmission unit 203b acquires the visitor's biological information from the second visitor information acquisition device 21b, the second visitor information transmission unit 203b transmits the acquired visitor's biological information of the store B to the sales promotion device 10 (step S9). .
- the store visitor coincidence determination unit 104 performs the process of step S7, and when the second store visitor information acquisition unit 103 acquires the biometric information of the store B visitor from the second store apparatus 20b, the store visitor A stores It is determined whether the biometric information of the customer and the biometric information acquired by the second store customer information acquisition unit 103 from the second store apparatus 20b match.
- the store visitor coincidence determination unit 104 determines that the acquired biometric information of the store visitor of the store A matches the biometric information acquired by the second store visitor information acquisition unit 103 ( In step S7, YES), a biometric information coincidence signal indicating that the biometric information coincides is output to the guidance result information generating unit 107.
- the guidance result information generation unit 107 receives the biometric information match signal from the store visitor match determination unit 104, the store visit at the next time from the store where the store visitor was associated with the other store information recognition flag indicated by the data table TBL1. Based on the movement of the customer to the other store, guidance result information indicating the guidance result from one store to the other store is generated (step S10). For example, in the case of the data table TBL1 shown in FIG. 3, the guidance record information generation unit 107 determines that the store visitor of the biometric information 1 that was in the store A between the time 4 and the time 5 is guided from the store A to the store B. To do. As shown in FIG.
- the guidance result information generation unit 107 generates a data table TBL2 indicating the number of times the customer who has visited the guidance source store is guided to the guidance destination store. Then, the guidance record information generation unit 107 adds 1 to the number of times of guidance in which the guidance source store corresponds to the store A and the guidance destination store corresponds to the store B in the data table TBL2. The guidance result information generation unit 107 outputs a payment information generation signal instructing generation of payment information to the payment information generation unit 108.
- the payment information generation unit 108 determines whether the other store stores the guidance result from one store to the other store generated by the guidance result information generation unit 107.
- To payment information for one store is generated (step S11).
- the payment information generation unit 108 determines the difference between the guidance result of the visitor from the store A to the store B and the guidance result of the visitor from the store B to the store A in the data table TBL2 generated by the guidance result information generation unit 107.
- Generate payment information according to Specifically, for example, the payment information generation unit 108 has 100 visits from the store A to the store B in the data table TBL2 shown in FIG.
- the store B generates payment information for paying the store A a fee corresponding to the difference of 50 times.
- the sales promotion system 1 has been described above.
- the first store visitor information acquisition unit 101 acquires biometric information of a store visitor from one store from the first store visitor information acquisition device 21a provided in one store.
- the other store information presentation unit 102 outputs information on stores other than the one store to the first output device 22a (output device) provided in the one store.
- the second visitor information acquisition unit 103 acquires biometric information of a visitor to another store from the second visitor information acquisition device 21b provided in the other store.
- the visitor coincidence determination unit 104 determines whether the biometric information acquired by the first visitor information acquisition unit 101 matches the biometric information acquired by the second visitor information acquisition unit 103. By doing so, it is possible to guide a wide variety of customers to other stores. In addition, membership registration is not required, and a wide variety of customers can be guided to other stores. As a result, economic activity can be activated.
- the sales promotion system 1 provided with the sales promotion apparatus 10 by 2nd embodiment of this invention is demonstrated. Similar to the sales promotion system 1 according to the first embodiment, the sales promotion system 1 according to the present embodiment acquires the sales promotion device 10, the first store device 20a, the second store device 20b, and the first visitor information. The apparatus 21a, the 2nd store visitor information acquisition apparatus 21b, the 1st output device 22a, and the 2nd output device 22b are provided. The difference between the sales promotion system 1 according to this embodiment and the sales promotion system 1 according to the first embodiment is a sales promotion device 10.
- the sales promotion device 10 includes a first store customer information acquisition unit 101, another store information presentation unit 102, and a second store that the sales promotion device 10 according to the first embodiment includes.
- the customer information acquisition unit 103 the store visitor coincidence determination unit 104, the communication unit 105, the storage unit 106, the guidance record information generation unit 107, and the payment information generation unit 108, a store visitor information analysis unit 109 and another store information determination unit 110.
- the store visitor information analysis unit 109 analyzes the biometric information of the store visitor of the one store acquired by the first store visitor information acquisition unit 101. For example, the store visitor information analysis unit 109 analyzes the sex, age, and the like of the store visitor A based on the biometric information of the store visitor A acquired by the first store visitor information acquisition unit 101. The visitor information analysis unit 109 outputs the analyzed sex, age, etc. of the store visitor of the store A to the other store information determination unit 110. Similarly, the store visitor information analysis unit 109 similarly analyzes the biometric information of the store visitor of the one store acquired by the second store visitor information acquisition unit 103.
- the store visitor information analyzing unit 109 analyzes the sex, age, and the like of the store visitor at the store B based on the biometric information of the store B visitor acquired by the second store visitor information acquiring unit 103.
- the visitor information analysis unit 109 outputs the analyzed sex, age, etc. of the visitor of the store B to the other store information determination unit 110.
- the other store information determination unit 110 acquires the sex, age, and the like of the store visitor of the store A analyzed from the store visitor information analysis unit 109.
- the other store information determination unit 110 determines other store information to be transmitted to an output device provided in a store other than the store A based on the sex, age, and the like of the visitor of the acquired store A.
- the other store information determination unit 110 transmits other store information to be transmitted to an output device provided in a store other than the store A to the other store related to a product having a preference according to the sex, age, etc. of the customer of the acquired store A Decide on information.
- the other store information determination unit 110 outputs the determined other store information to the other store information presentation unit 102.
- the other store information determination unit 110 acquires the sex, age, and the like of the store visitor of the store B analyzed from the store visitor information analysis unit 109.
- the other store information determination unit 110 determines other store information to be transmitted to an output device provided in a store other than the store B based on the sex, age, and the like of the store visitor of the acquired store B.
- the other store information determination unit 110 transmits other store information to be transmitted to an output device provided in a store other than the store B, and stores other stores related to products with preference according to the sex, age, and the like of the customers of the acquired store B Decide on information.
- the other store information determination unit 110 outputs the determined other store information to the other store information presentation unit 102.
- the other store information presenting unit 102 is provided in an output device provided in other stores other than the store A with other store information related to merchandise having a preference according to the sex, age, etc. of the customer of the store A determined by the other store information determining unit 110. Send. Further, the other store information presenting unit 102 outputs other stores other than the store B with other store information related to merchandise having a preference according to the sex, age, etc. of the customer of the store B determined by the other store information determining unit 110. Send to device.
- the first output device 22a provided in the store A outputs other store information related to a product with palatability according to the sex, age, and the like of the customer at the store B. Moreover, the 2nd output device 22b with which the shop B is equipped outputs the other shop information regarding the goods of palatability according to the sex, age, etc. of the visitor of the shop A.
- the processing flow of the sales promotion system 1 according to this embodiment is the same as the processing flow of the sales promotion system 1 according to the first embodiment shown in FIG.
- the sales promotion system 1 has been described above.
- the first store visitor information acquisition unit 101 acquires biometric information of a store visitor from one store from the first store visitor information acquisition device 21a provided in one store.
- the other store information presentation unit 102 outputs information on stores other than the one store to the first output device 22a (output device) provided in the one store.
- the second visitor information acquisition unit 103 acquires biometric information of a visitor to another store from the second visitor information acquisition device 21b provided in the other store.
- the visitor coincidence determination unit 104 determines whether the biometric information acquired by the first visitor information acquisition unit 101 matches the biometric information acquired by the second visitor information acquisition unit 103. By doing so, it is possible to guide a wide variety of customers to other stores. In addition, membership registration is not required, and a wide variety of customers can be guided to other stores. As a result, economic activity can be activated.
- the store visitor information analysis unit 109 analyzes the biometric information of the store visitor of the one store acquired by the first store visitor information acquisition unit 101. Similarly, the store visitor information analysis unit 109 similarly analyzes the biometric information of the store visitor of the one store acquired by the second store visitor information acquisition unit 103.
- the other store information determination unit 110 acquires the sex, age, and the like of the store visitor of the store A analyzed from the store visitor information analysis unit 109.
- the other store information determination unit 110 determines other store information to be transmitted to an output device provided in a store other than the store A based on the sex, age, and the like of the visitor of the acquired store A.
- the other store information determination unit 110 acquires the sex, age, and the like of the store visitor of the store B analyzed from the store visitor information analysis unit 109.
- the other store information determination unit 110 determines other store information to be transmitted to an output device provided in a store other than the store B based on the sex, age, and the like of the store visitor of the acquired store B.
- the other store information presenting unit 102 is provided in an output device provided in other stores other than the store A with other store information related to merchandise having a preference according to the sex, age, etc. of the customer of the store A determined by the other store information determining unit 110. Send.
- the other store information presenting unit 102 outputs other stores other than the store B with other store information related to merchandise having a preference according to the sex, age, etc. of the customer of the store B determined by the other store information determining unit 110.
- the first output device 22a provided in the store A outputs other store information related to a product with palatability according to the sex, age, and the like of the customer at the store B.
- the 2nd output device 22b with which the shop B is equipped outputs the other shop information regarding the goods of palatability according to the sex, age, etc. of the visitor of the shop A.
- the other store information regarding the goods based on a visitor's palatability can be output. As a result, economic activities can be made more active.
- the sales promotion system 1 provided with the sales promotion apparatus 10 by 3rd embodiment of this invention is demonstrated.
- the sales promotion system 1 includes a sales promotion device 10, a first store device 20 a, a second store device 20 b, and a second store device included in the sales promotion system 1 according to the first embodiment.
- a proxy settlement device 30 is further provided.
- the sales promotion device 10 is the same as the sales promotion device 10 according to the first embodiment.
- the first store apparatus 20a has a function of performing proxy settlement using the proxy settlement apparatus 30 in addition to the function of the first store apparatus 20a according to the first embodiment.
- the second store apparatus 20b further has a function of performing proxy settlement using the proxy settlement apparatus 30.
- the agency settlement apparatus 30 performs an agency settlement process performed by the first store apparatus 20a and the second store apparatus 20b.
- the first store device 20a includes a first visitor information acquisition device 21a, a first output device 22a, and a first visitor information transmission unit 203a according to the first embodiment.
- the first guidance record information receiving unit 204a the first storage unit 205a, the first other store information recognition determination unit 206a, and the first communication unit 207a, the first proxy settlement instruction unit 208a,
- the 1st purchase determination part 209a and the 1st purchase means determination part 210a are provided.
- the first purchase determination unit 209a determines whether or not the customer purchases a product handled by a store other than the store A. If the first purchase determination unit 209a determines that a visitor purchases a product handled by a store other than the store A, the first purchase determination unit 209a transmits a purchase signal indicating purchase to the first purchase means determination unit 210a. Based on the purchase signal, the first purchase means determination unit 210a determines whether the purchase means is proxy settlement or introduction to another store. When the first purchase means determination unit 210a determines that the purchase means is introduction of another store, the first output device 22a outputs the location of the other store.
- the first purchase means determination unit 210a determines that the purchase means is proxy payment
- the first purchase means determination unit 210a acquires payment necessary information necessary for the proxy payment input by the input operation, and uses the acquired payment necessary information as the first proxy payment instruction.
- the first proxy settlement instruction unit 208a transmits a settlement instruction signal that instructs the proxy settlement apparatus 30 to perform a settlement process.
- the settlement instruction signal includes information such as the product name, the number of products, and the product price.
- the first proxy settlement instruction unit 208a is a functional unit that performs a settlement when a customer who visits the store A purchases a product handled by a store other than the store A, and instructs the proxy settlement device 30 to perform a settlement process. It is a functional part.
- the proxy settlement apparatus 30 When the proxy settlement apparatus 30 acquires a settlement instruction signal from the first proxy settlement instruction unit 208a, it performs a settlement process based on the acquired settlement instruction signal. For example, the proxy settlement device 30 transmits information such as the product name, the number of products, and the product price included in the settlement instruction signal to the second store device 20b.
- the second store device 20b includes a second store visitor information acquisition device 21b, a second output device 22b, and a second store visitor information transmission unit 203b according to the first embodiment.
- the second guidance record information receiving unit 204b the second storage unit 205b, the second other store information recognition determination unit 206b, and the second communication unit 207b
- a second proxy settlement instruction unit 208b A second purchase determination unit 209b and a second purchase means determination unit 210b are provided.
- the second purchase determination unit 209b determines whether or not the customer purchases a product handled by a store other than the store B. When the second purchase determination unit 209b determines that the customer purchases a product handled by a store other than the store B, the second purchase determination unit 209b transmits a purchase signal indicating purchase to the second purchase means determination unit 210b. Based on the purchase signal, the second purchase means determination unit 210b determines whether the purchase means is proxy settlement or introduction to another store. When it is determined that the purchase means is introduction of another store, the second purchase means determination unit 210b causes the second output device 22b to output the location of the other store.
- the second purchase means determination unit 210b determines that the purchase means is proxy payment
- the second purchase means determination unit 210b acquires the payment necessary information necessary for the proxy payment input by the input operation, and uses the acquired payment necessary information as the second proxy payment instruction.
- the second proxy settlement instruction unit 208b transmits a settlement instruction signal that instructs the proxy settlement apparatus 30 to perform a settlement process.
- the second proxy settlement instruction unit 208b is a functional unit that performs a settlement when a customer who visits the store B purchases a product handled by a store other than the store B, and instructs the proxy settlement device 30 to perform a settlement process. It is a functional part.
- the proxy settlement apparatus 30 When the proxy settlement apparatus 30 acquires a settlement instruction signal from the second proxy settlement instruction unit 208b, it performs a settlement process based on the acquired settlement instruction signal. For example, the proxy settlement device 30 transmits information such as the product name, the number of products, and the product price included in the settlement instruction signal to the first store device 20a.
- the proxy settlement apparatus 30 includes a proxy settlement processing unit 301, a communication unit 302, and a storage unit 303.
- the agency settlement processing unit 301 performs a process related to agency settlement performed in the sales promotion system 1 according to the present embodiment.
- the communication unit 302 transmits and receives information necessary for proxy settlement with the first store apparatus 20a and the second store apparatus 20b.
- the storage unit 303 stores various information necessary for processing performed by the proxy settlement apparatus 30.
- the store A and the store B are registered in advance in the sales promotion system 1, the first store device 20a provided in the store A outputs store information of the store B, and the second store device 20b provided in the store B is the store. Assume that the store information of A is output.
- a process performed by the sales promotion system 1 when a customer who visits the store A purchases a product handled by the store B and makes a proxy settlement will be described.
- steps S21 to S27 different from the processing of the sales promotion system 1 according to the first embodiment will be described.
- the first store visitor information transmission unit 203a transmits the biometric information of the store visitor and the other store information recognition signal to the sales promotion device 10 by the process of step S3. Then, the first purchase determination unit 209a determines whether or not the customer purchases a product handled by a store other than the store A (step S21). For example, the first purchase determination unit 209a detects an input operation related to purchase of a product handled by a store other than the store A output by the first output device 22a, and the customer purchases the product based on the detection result. It is determined whether or not. In addition, for example, the first purchase determination unit 209a detects whether the store clerk of the store A verbally purchases a product handled by a store other than the store A from the store customer and inputs the result. Based on the detection result, it is determined whether or not the customer purchases the product.
- the first purchase determination unit 209a determines that the customer does not purchase a product handled by a store other than the store A (step S21, NO). If the first purchase determination unit 209a determines that the customer does not purchase a product handled by a store other than the store A (step S21, NO), the first purchase determination unit 209a returns to the process of step S21.
- the first purchase determination unit 209a determines that the customer wants to purchase a product handled by a store other than the store A (step S21, YES)
- the first purchase means determination unit 210a generates a purchase signal indicating purchase. Send to.
- the purchase signal is input from the first purchase determination unit 209a
- the first purchase means determination unit 210a determines whether the purchase means is proxy settlement or introduction of another store (step S22).
- the first purchase means determination unit 210a determines that the purchase means is introduction of another store (step S22, “other store introduction”). Further, when the first purchase means determination unit 210a detects an input operation indicating proxy settlement, the first purchase means determination unit 210a determines that the purchase means is proxy settlement (step S22, “proxy settlement”).
- the first purchase means determination unit 210a determines that the purchase means is introduction of another store (step S22, “introduction of another store”), the first output device 22a outputs the location of the other store (step S23). And it continues to the process of the other store of step S8.
- the first purchase means determination unit 210a determines that the purchase means is proxy settlement (step S22, "proxy settlement"), the first purchase means determination unit 210a performs proxy such as the product name, the number of products, and the product price input by the input operation.
- the necessary payment information necessary for the payment is acquired (step S24).
- the first purchase means determination unit 210a outputs the acquired payment necessary information to the first proxy payment instruction unit 208a.
- the first proxy settlement instruction unit 208a generates a settlement instruction signal indicating a proxy settlement instruction based on the settlement requirement information acquired from the first purchase means determination unit 210a.
- the first agency settlement instruction unit 208a transmits the generated settlement instruction signal to the agency settlement apparatus 30 (step S25).
- the agency payment processing unit 301 acquires a payment instruction signal from the first store apparatus 20a (step S26).
- the agency settlement processing unit 301 executes a process related to agency settlement based on the acquired settlement instruction signal (step S27).
- the proxy payment processing unit 301 transmits information such as the product name, the number of products, and the product price included in the payment instruction signal to the second store apparatus 20b. Note that the processing related to proxy settlement performed by the proxy settlement processing unit 301 is actually more complicated, but is performed using related prior art.
- the sales promotion system 1 has been described above.
- the first store visitor information acquisition unit 101 acquires biometric information of a store visitor from one store from the first store visitor information acquisition device 21a provided in one store.
- the other store information presentation unit 102 outputs information on stores other than the one store to the first output device 22a (output device) provided in the one store.
- the second visitor information acquisition unit 103 acquires biometric information of a visitor to another store from the second visitor information acquisition device 21b provided in the other store.
- the visitor coincidence determination unit 104 determines whether the biometric information acquired by the first visitor information acquisition unit 101 matches the biometric information acquired by the second visitor information acquisition unit 103. By doing so, it is possible to guide a wide variety of customers to other stores. In addition, membership registration is not required, and a wide variety of customers can be guided to other stores. As a result, economic activity can be activated.
- the first purchase determination unit 209a determines whether or not the customer purchases a product handled by a store other than the store A.
- the first purchase means determination unit 210a determines whether the purchase means is proxy settlement or introduction of another store.
- the first proxy settlement instruction unit 208a generates a settlement instruction signal indicating a proxy settlement instruction based on the acquired settlement necessary information.
- the first proxy settlement instruction unit 208 a transmits the generated settlement instruction signal to the proxy settlement apparatus 30.
- the agency payment processing unit 301 executes a process related to agency payment based on the payment instruction signal acquired from the first store apparatus 20a. Between the store A provided with the first store device 20a and the store B provided with the second store device 20b, exchange of payment is performed based on the processing performed by the proxy settlement processing unit 301.
- a part or all of the functional units included in the sales promotion device 10 may be included in the first store device 20a. Moreover, a part or all of each function part with which the sales promotion apparatus 10 is provided may be provided in the 2nd shop apparatus 20b. Moreover, one part or all part of each function part with which the sales promotion apparatus 10 is provided may be distributed and provided in the 1st shop apparatus 20a and the 2nd shop apparatus 20b.
- the store visitor coincidence determination unit 104 may determine whether or not the terminal output information of the terminal possessed by the store visitor matches instead of the biometric information. In addition, the store visitor coincidence determination unit 104 may determine whether or not the store visitor image information matches instead of the biometric information.
- each of the storage unit 106, the first storage unit 205a, and the second storage unit 205b in the present invention may be provided anywhere within a range in which appropriate information is transmitted and received. Further, each of the storage unit 106, the first storage unit 205a, and the second storage unit 205b may exist in a plurality of ranges within a range where appropriate information is transmitted and received, and may store data in a distributed manner.
- the order of processing may be changed within a range where appropriate processing is performed.
- each of the above-mentioned sales promotion apparatus 10, the 1st shop apparatus 20a, and the 2nd shop apparatus 20b has a computer system inside.
- the process described above is stored in a computer-readable storage unit in the form of a program, and the above process is performed by the computer reading and executing this program.
- the computer-readable storage means a magnetic disk, a magneto-optical disk, a CD-ROM (Compact Disc-Read Only Memory), a DVD-ROM (Digital Versatile Disc-Read Only Memory), a semiconductor memory, or the like.
- the computer program may be distributed to the computer via a communication line, and the computer that has received the distribution may execute the program.
- the program may be for realizing a part of the functions described above. Furthermore, what can implement
- the present invention is applicable to various stores, for example. According to the present invention, a wide variety of customers can be guided to other stores.
- Payment information generation unit 203a First visitor information transmission unit 203b ⁇ Second visitor information transmission unit 204a ⁇ First guidance result information reception unit 204b ⁇ Second guidance result information reception unit 205a ⁇ First storage unit 205b ... second storage unit 206a ... first Store information recognition determination unit 206b ... second other store information recognition determination unit 207a ... first communication unit 207b ... second communication unit 208a ... first agent settlement instruction unit 208b ... second agent Settlement instruction unit 209a ... first purchase determination unit 209b ... second purchase determination unit 210a ... first purchase means determination unit 210b ... second purchase means determination unit 301 ... proxy payment processing unit A ⁇ B ⁇ ⁇ ⁇ Store
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Abstract
Description
特許文献1には、関連する技術として、会員カードで来店客を特定することにより商品推奨元の販売店へ、商品推奨先の販売店からのリベートを支払う技術が記載されている。
第一来店客情報取得部101は、一の店舗の来店客の生体情報を一の店舗に備わる第一来店客情報取得装置から取得する。
他店舗情報提示部102は、一の店舗に備わる出力装置に一の店舗以外の他店舗の情報を出力する。
第二来店客情報取得部103は、他店舗への来店客の生体情報を他店舗に備わる第二来店客情報取得装置から取得する。
来店客一致判定部104は、第一来店客情報取得部101が取得した生体情報と、第二来店客情報取得部103が取得した生体情報が一致するか否かを判定する。
まず、本発明の第一の実施形態による販売促進装置10を備える販売促進システム1について説明する。
本実施形態による販売促進システム1は、図2に示すように、販売促進装置10と、第一店舗装置20aと、第二店舗装置20bと、第一来店客情報取得装置21aと、第二来店客情報取得装置21bと、第一出力装置22aと、第二出力装置22bと、を備える。
なお、第一店舗装置20a、第一来店客情報取得装置21a、及び、第一出力装置22aを備える店舗A内のシステムを第一店舗システム(店舗システム)と呼ぶ。また、第二店舗装置20b、第二来店客情報取得装置21b、及び、第二出力装置22bを備える店舗B内のシステムを第二店舗システム(店舗システム)と呼ぶ。
販売促進装置10は、店舗A以外の店舗の情報、例えば、店舗Bの情報を店舗Aが備える第一出力装置22aに出力する。また、販売促進装置10は、店舗B以外の店舗の情報、例えば、店舗Aの情報を店舗Bが備える第二出力装置22bに出力する。
本実施形態による販売促進装置10は、少なくとも図1で示した第一来店客情報取得部101と、他店舗情報提示部102と、第二来店客情報取得部103と、来店客一致判定部104と、を備え、更に、図5に示すように、通信部105と、記憶部106と、誘導実績情報生成部107と、支払情報生成部108と、を備える。
本実施形態による第一店舗装置20aは、図6に示すように、第一来店客情報送信部203aと、第一誘導実績情報受信部204aと、第一記憶部205aと、第一他店舗情報認識判定部206aと、第一通信部207aと、を備える。
第一誘導実績情報受信部204aは、販売促進装置10から一の店舗から他店舗への誘導実績を示す情報を受信する。
第一記憶部205aは、第一店舗装置20aが行う処理に必要な種々の情報を記憶する。
例えば、第一他店舗情報認識判定部206aは、第一出力装置22aに設置されたカメラが撮影する来店客の視線を検知し、検知した視線に基づいて来店客が第一出力装置22aを見たか否か、すなわち、他店舗情報を認識したか否かを判定する。この場合、第一他店舗情報認識判定部206aは、例えば、検知した来店客の視線が第一出力装置22aに向いた場合に、来店客が他店舗情報を認識したと判定する。また、第一他店舗情報認識判定部206aは、例えば、検知した来店客の視線が第一出力装置22aに向かなかった場合に、来店客が他店舗情報を認識しなかったと判定する。
また、例えば、第一他店舗情報認識判定部206aは、来店客の滞在時間に基づいて来店客が他店舗情報を認識したか否かを判定する。この場合、第一他店舗情報認識判定部206aは、来店客の滞在時間が所定時間以上となった場合に、来店客が他店舗情報を認識したと判定する。また、第一他店舗情報認識判定部206aは、来店客の滞在時間が所定時間未満である場合に、来店客が他店舗情報を認識しなかったと判定する。
また、例えば、第一他店舗情報認識判定部206aは、第一来店客情報取得装置21aが来店客の生体情報を取得したタイミングと、第一出力装置22aが他店舗情報を出力するタイミングとに基づいて来店客が他店舗情報を認識したか否かを判定する。この場合、第一他店舗情報認識判定部206aは、例えば、第一来店客情報取得装置21aが来店客の生体情報を取得したタイミングの後、所定時間内に第一出力装置22aが出力した他店舗情報を来店客が認識したと判定する。また、第一他店舗情報認識判定部206aは、第一来店客情報取得装置21aが来店客の生体情報を取得したタイミングの後、所定時間を越えて第一出力装置22aが出力した他店舗情報を来店客が認識しなかったと判定する。
また、例えば、第一他店舗情報認識判定部206aは、来店客が第一出力装置22aに対して所定操作を行うか否かに基づいて来店客が他店舗情報を認識したか否かを判定する。この場合、第一他店舗情報認識判定部206aは、例えば、第一出力装置22aが出力する他店舗情報に対応するクーポン券の発行を指示する来店客の操作、第一出力装置22aが出力する他店舗情報に対応する詳細情報の出力を指示する来店客の操作、第一出力装置22aが出力する他店舗情報の切り替えを指示する来店客の操作などの操作を検出した場合、来店客が他店舗情報を認識したと判定する。また、第一他店舗情報認識判定部206aは、例えば、第一出力装置22aに対する来店客の操作を検出しない場合、来店客が他店舗情報を認識しなかったと判定する。
本実施形態による第二店舗装置20bは、図7に示すように、第二来店客情報送信部203bと、第二誘導実績情報受信部204bと、第二記憶部205bと、第二他店舗情報認識判定部206bと、第二通信部207bと、を備える。
第二誘導実績情報受信部204bは、販売促進装置10から一の店舗から他店舗への誘導実績を示す情報を受信する。
第二記憶部205bは、第二店舗装置20bが行う処理に必要な種々の情報を記憶する。
例えば、第二他店舗情報認識判定部206bは、第二出力装置22bに設置されたカメラが撮影する来店客の視線を検知し、検知した視線に基づいて来店客が第二出力装置22bを見たか否か、すなわち、他店舗情報を認識したか否かを判定する。この場合、第二他店舗情報認識判定部206bは、検知した来店客の視線が第二出力装置22bに向いた場合に、来店客が他店舗情報を認識したと判定する。また、第二他店舗情報認識判定部206bは、検知した来店客の視線が第二出力装置22bに向かなかった場合に、来店客が他店舗情報を認識しなかったと判定する。
また、例えば、第二他店舗情報認識判定部206bは、来店客の滞在時間に基づいて来店客が他店舗情報を認識したか否かを判定する。この場合、第二他店舗情報認識判定部206bは、来店客の滞在時間が所定時間以上となった場合に、来店客が他店舗情報を認識したと判定する。また、第二他店舗情報認識判定部206bは、来店客の滞在時間が所定時間未満である場合に、来店客が他店舗情報を認識しなかったと判定する。
また、例えば、第二他店舗情報認識判定部206bは、第二来店客情報取得装置21bが来店客の生体情報を取得したタイミングと、第二出力装置22bが他店舗情報を出力するタイミングとに基づいて来店客が他店舗情報を認識したか否かを判定する。この場合、第二他店舗情報認識判定部206bは、例えば、第二来店客情報取得装置21bが来店客の生体情報を取得したタイミングの後、所定時間内に第二出力装置22bが出力した他店舗情報を来店客が認識したと判定する。また、第二他店舗情報認識判定部206bは、第二来店客情報取得装置21bが来店客の生体情報を取得したタイミングの後、所定時間を越えて第二出力装置22bが出力した他店舗情報を来店客が認識しなかったと判定する。
また、例えば、第二他店舗情報認識判定部206bは、来店客が第二出力装置22bに対して所定操作を行うか否かに基づいて来店客が他店舗情報を認識したか否かを判定する。この場合、第二他店舗情報認識判定部206bは、例えば、第二出力装置22bが出力する他店舗情報に対応するクーポン券の発行を指示する来店客の操作、第二出力装置22bが出力する他店舗情報に対応する詳細情報の出力を指示する来店客の操作、第二出力装置22bが出力する他店舗情報の切り替えを指示する来店客の操作などの操作を検出した場合、来店客が他店舗情報を認識したと判定する。また、第二他店舗情報認識判定部206bは、例えば、第二出力装置22bに対する来店客の操作を検出しない場合、来店客が他店舗情報を認識しなかったと判定する。
なお、店舗Aと店舗Bは、予め販売促進システム1に登録しており、店舗Aが備える第一店舗装置20aは店舗Bの店舗情報を出力し、店舗Bが備える第二店舗装置20bは店舗Aの店舗情報を出力しているものとする。ここでは、店舗Aに来店した来店客が店舗Aに設置された出力装置の出力する店舗Bの店舗情報を取得した後、店舗Bに移動して商品を購入する場合の販売促進システム1が行う処理について説明する。
第一他店舗情報認識判定部206aは、第一出力装置22aが出力する他店舗情報を店舗Aに来店した来店客が認識しなかったと判定した場合(ステップS2、NO)、ステップS2の処理に戻す。
また、第一出力装置22aが出力する他店舗情報を店舗Aに来店した来店客が認識したと第一他店舗情報認識判定部206aが判定した場合(ステップS2、YES)、第一来店客情報取得装置21aは、取得した来店客の生体情報と共に、来店客が他店舗情報を認識したことを示す他店舗情報認識信号を第一来店客情報送信部203aに出力する。
第一来店客情報取得部101は、取得した店舗Aの来店客の生体情報を来店客一致判定部104に出力する。
また、来店客一致判定部104は、取得した店舗Aの来店客の生体情報と、第二来店客情報取得部103が取得した生体情報が一致しないと判定した場合(ステップS7、NO)、ステップS7の処理に戻す。
この実施形態による処理フローの例の場合、第二来店客情報取得部103がこの段階ではまた生体情報を取得していないため、来店客一致判定部104は、取得した店舗Aの来店客の生体情報と、第二来店客情報取得部103が取得した生体情報が一致しないと判定し(ステップS7、NO)、ステップS7の処理に戻す。
第二来店客情報取得装置21bは、来店客の生体情報を取得する(ステップS8)。例えば、第二来店客情報取得装置21bは、カメラであり、来店客の顔画像を撮影し、生体情報として顔画像を取得する。
第二来店客情報取得装置21bは、取得した来店客の生体情報を第二来店客情報送信部203bに出力する。
この実施形態による処理フローの例の場合、来店客一致判定部104は、取得した店舗Aの来店客の生体情報と、第二来店客情報取得部103が取得した生体情報が一致すると判定し(ステップS7、YES)、生体情報が一致したことを示す生体情報一致信号を誘導実績情報生成部107に出力する。
誘導実績情報生成部107は、支払情報の生成を指示する支払情報生成信号を支払情報生成部108に出力する。
こうすることで、多種多様な来店客を他店舗へ誘導することができる。また、会員登録が必要なく、多種多様な来店客を他店舗へ誘導することができる。その結果、経済活動を活発にすることができる。
次に、本発明の第二の実施形態による販売促進装置10を備える販売促進システム1について説明する。
本実施形態による販売促進システム1は、第一の実施形態による販売促進システム1と同様に、販売促進装置10と、第一店舗装置20aと、第二店舗装置20bと、第一来店客情報取得装置21aと、第二来店客情報取得装置21bと、第一出力装置22aと、第二出力装置22bと、を備える。
なお、本実施形態による販売促進システム1と第一の実施形態による販売促進システム1との違いは、販売促進装置10である。
また、来店客情報解析部109は、同様に、第二来店客情報取得部103が取得した一の店舗の来店客の生体情報を解析する。例えば、来店客情報解析部109は、第二来店客情報取得部103が取得した店舗Bの来店客の生体情報に基づいて、店舗Bの来店客の性別、年齢などを解析する。来店客情報解析部109は、解析した店舗Bの来店客の性別、年齢などを他店舗情報決定部110に出力する。
また、他店舗情報決定部110は、来店客情報解析部109から解析した店舗Bの来店客の性別、年齢などを取得する。他店舗情報決定部110は、取得した店舗Bの来店客の性別、年齢などに基づいて、店舗B以外の他店舗に備わる出力装置に送信する他店舗情報を決定する。例えば、他店舗情報決定部110は、店舗B以外の他店舗に備わる出力装置に送信する他店舗情報を、取得した店舗Bの来店客の性別、年齢などに応じた嗜好性の商品に関する他店舗情報に決定する。他店舗情報決定部110は、決定した他店舗情報を他店舗情報提示部102に出力する。
なお、本実施形態による販売促進システム1の処理フローは、図8で示した第一の実施形態による販売促進システム1の処理フローと同様である。
こうすることで、多種多様な来店客を他店舗へ誘導することができる。また、会員登録が必要なく、多種多様な来店客を他店舗へ誘導することができる。その結果、経済活動を活発にすることができる。
こうすることで、来店客の嗜好性に基づく商品に関する他店舗情報を出力することができる。その結果、より経済活動を活発にすることができる。
次に、本発明の第三の実施形態による販売促進装置10を備える販売促進システム1について説明する。
本実施形態による販売促進システム1は、図10に示すように、第一の実施形態による販売促進システム1が備える販売促進装置10と、第一店舗装置20aと、第二店舗装置20bと、第一来店客情報取得装置21aと、第二来店客情報取得装置21bと、第一出力装置22aと、第二出力装置22bと、に加えて、更に代行決済装置30を備える。
第一店舗装置20aは、第一の実施形態による第一店舗装置20aの機能に加えて、更に代行決済装置30を用いた代行決済を行う機能を有する。
代行決済装置30は、第一店舗装置20aと第二店舗装置20bが行う代行決済の処理を行う。
本実施形態による第一店舗装置20aは、図11に示すように、第一の実施形態による第一来店客情報取得装置21aと、第一出力装置22aと、第一来店客情報送信部203aと、第一誘導実績情報受信部204aと、第一記憶部205aと、第一他店舗情報認識判定部206aと、第一通信部207aと、に加えて、更に第一代行決済指示部208aと、第一購入判定部209aと、第一購入手段判定部210aを、備える。
第一購入手段判定部210aは、購入信号に基づいて、購入手段が代行決済であるか、他店舗紹介であるか、を判定する。第一購入手段判定部210aは、購入手段が他店舗紹介であると判定した場合、第一出力装置22aに他店舗の場所を出力させる。第一購入手段判定部210aは、購入手段が代行決済であると判定した場合、入力操作により入力される代行決済に必要な決済必要情報を取得し、取得した決済必要情報を第一代行決済指示部208aに出力する。
第一代行決済指示部208aは、決済処理を代行決済装置30に指示する決済指示信号を送信する。なお、決済指示信号には、商品名、商品の個数、商品価格などの情報が含まれている。第一代行決済指示部208aは、店舗Aに来店した来店客が店舗A以外の他店舗が扱う商品を購入する際の決済を代行する機能部であり、決済処理を代行決済装置30に指示する機能部である。
代行決済装置30は、第一代行決済指示部208aから決済指示信号を取得すると、取得した決済指示信号に基づいて、決済処理を行う。例えば、代行決済装置30は、決済指示信号に含まれる商品名、商品の個数、商品価格などの情報を第二店舗装置20bに送信する。
本実施形態による第二店舗装置20bは、図12に示すように、第一の実施形態による第二来店客情報取得装置21bと、第二出力装置22bと、第二来店客情報送信部203bと、第二誘導実績情報受信部204bと、第二記憶部205bと、第二他店舗情報認識判定部206bと、第二通信部207bと、に加えて、更に第二代行決済指示部208bと、第二購入判定部209bと、第二購入手段判定部210bを、備える。
第二購入手段判定部210bは、購入信号に基づいて、購入手段が代行決済であるか、他店舗紹介であるか、を判定する。第二購入手段判定部210bは、購入手段が他店舗紹介であると判定した場合、第二出力装置22bに他店舗の場所を出力させる。第二購入手段判定部210bは、購入手段が代行決済であると判定した場合、入力操作により入力される代行決済に必要な決済必要情報を取得し、取得した決済必要情報を第二代行決済指示部208bに出力する。
第二代行決済指示部208bは、決済処理を代行決済装置30に指示する決済指示信号を送信する。第二代行決済指示部208bは、店舗Bに来店した来店客が店舗B以外の他店舗が扱う商品を購入する際の決済を代行する機能部であり、決済処理を代行決済装置30に指示する機能部である。
代行決済装置30は、第二代行決済指示部208bから決済指示信号を取得すると、取得した決済指示信号に基づいて、決済処理を行う。例えば、代行決済装置30は、決済指示信号に含まれる商品名、商品の個数、商品価格などの情報を第一店舗装置20aに送信する。
本実施形態による代行決済装置30は、図13に示すように、代行決済処理部301と、通信部302と、記憶部303と、を備える。
代行決済処理部301は、本実施形態による販売促進システム1において行う代行決済に係る処理を行う。
通信部302は、第一店舗装置20a及び第二店舗装置20bと代行決済に必要な情報を送受信する。
記憶部303は、代行決済装置30が行う処理に必要な種々の情報を記憶する。
なお、店舗Aと店舗Bは、予め販売促進システム1に登録しており、店舗Aが備える第一店舗装置20aは店舗Bの店舗情報を出力し、店舗Bが備える第二店舗装置20bは店舗Aの店舗情報を出力しているものとする。ここでは、店舗Aに来店した来店客が店舗Bの扱う商品を購入し、代行決済する場合の販売促進システム1が行う処理について説明する。
なお、ここでは、第一の実施形態による販売促進システム1の処理と異なるステップS21~ステップS27の処理について説明する。
すると、第一購入判定部209aは、来店客が店舗A以外の他店舗の扱う商品を購入するか否かを判定する(ステップS21)。例えば、第一購入判定部209aは、第一出力装置22aが出力した店舗A以外の他店舗の扱う商品の購入に係る入力操作を検出し、その検出結果に基づいて来店客が商品を購入するか否かを判定する。また、例えば、第一購入判定部209aは、店舗Aの店員が来店客に口頭で店舗A以外の他店舗の扱う商品を購入するか否かを聞き、その結果を入力する入力操作を検出し、その検出結果に基づいて来店客が商品を購入するか否かを判定する。
また、第一購入判定部209aは、来店客が店舗A以外の他店舗の扱う商品を購入すると判定した場合(ステップS21、YES)、購入することを示す購入信号を第一購入手段判定部210aに送信する。第一購入手段判定部210aは、第一購入判定部209aから購入信号を入力すると、購入手段が代行決済であるか、他店舗紹介であるか、を判定する(ステップS22)。例えば、第一購入手段判定部210aは、他店舗紹介を示す入力操作を検出した場合、購入手段が他店舗紹介であると判定する(ステップS22、「他店舗紹介」)。また、第一購入手段判定部210aは、代行決済を示す入力操作を検出した場合、購入手段が代行決済であると判定する(ステップS22、「代行決済」)。
また、第一購入手段判定部210aは、購入手段が代行決済であると判定した場合(ステップS22、「代行決済」)、入力操作により入力される商品名、商品の個数、商品価格などの代行決済に必要な決済必要情報を取得する(ステップS24)。第一購入手段判定部210aは、取得した決済必要情報を第一代行決済指示部208aに出力する。
第一代行決済指示部208aは、第一購入手段判定部210aから取得した決済必要情報に基づいて代行決済の指示を示す決済指示信号を生成する。第一代行決済指示部208aは、生成した決済指示信号を代行決済装置30に送信する(ステップS25)。
こうすることで、多種多様な来店客を他店舗へ誘導することができる。また、会員登録が必要なく、多種多様な来店客を他店舗へ誘導することができる。その結果、経済活動を活発にすることができる。
こうすることで、店舗Aに来店した来店客に店舗A以外の他店舗の場所を案内することができる。また、店舗Aに来店した来店客に店舗A以外の他店舗の扱う商品を購入する代行決済を行うことができる。その結果、経済活動をより活発にすることができる。
10・・・販売促進装置
20a・・・第一店舗装置
20b・・・第二店舗装置
21a・・・第一来店客情報取得装置
21b・・・第二来店客情報取得装置
22a・・・第一出力装置
22b・・・第二出力装置
30・・・代行決済装置
101・・・第一来店客情報取得部
102・・・他店舗情報提示部
103・・・第二来店客情報取得部
104・・・来店客一致判定部
105、302・・・通信部
106、303・・・記憶部
107・・・誘導実績情報生成部
108・・・支払情報生成部
203a・・・第一来店客情報送信部
203b・・・第二来店客情報送信部
204a・・・第一誘導実績情報受信部
204b・・・第二誘導実績情報受信部
205a・・・第一記憶部
205b・・・第二記憶部
206a・・・第一他店舗情報認識判定部
206b・・・第二他店舗情報認識判定部
207a・・・第一通信部
207b・・・第二通信部
208a・・・第一代行決済指示部
208b・・・第二代行決済指示部
209a・・・第一購入判定部
209b・・・第二購入判定部
210a・・・第一購入手段判定部
210b・・・第二購入手段判定部
301・・・代行決済処理部
A、B・・・店舗
Claims (10)
- 一の店舗の来店客の生体情報を前記一の店舗に備わる第一来店客情報取得装置から取得する第一来店客情報取得部と、
前記一の店舗に備わる出力装置に前記一の店舗以外の他店舗の情報を出力する他店舗情報提示部と、
前記他店舗への来店客の生体情報を前記他店舗に備わる第二来店客情報取得装置から取得する第二来店客情報取得部と、
前記第一来店客情報取得部が取得した生体情報と、前記第二来店客情報取得部が取得した生体情報が一致するかを判定する来店客一致判定部と、
を備える販売促進装置。 - 前記来店客一致判定部が前記第一来店客情報取得部が取得した生体情報と、前記第二来店客情報取得部が取得した生体情報が一致すると判定した場合に、前記一の店舗から前記他店舗への誘導実績を示す情報を生成する誘導実績情報生成部、
を備える請求項1に記載の販売促進装置。 - 前記誘導実績情報生成部が生成した前記一の店舗から前記他店舗への誘導実績を示す情報に基づいて、前記他店舗から前記一の店舗への支払情報を生成する支払情報生成部、
を備える請求項2に記載の販売促進装置。 - 前記来店客一致判定部は、前記生体情報に代えて、前記一の店舗の来店客が所持する端末の端末出力情報と前記他店舗への来店客が所持する端末の端末出力情報が一致するかを判定する、
請求項1から請求項3の何れか一項に記載の販売促進装置。 - 前記来店客一致判定部は、前記生体情報に代えて、前記一の店舗の来店客の画像情報と前記他店舗への来店客の画像情報が一致するかを判定する、
請求項1から請求項3の何れか一項に記載の販売促進装置。 - 請求項1から請求項5の何れか一項に記載の販売促進装置と、
生体情報を取得する来店客情報取得装置と、
一の店舗に備わる出力装置に前記一の店舗以外の他店舗の情報を出力する前記販売促進装置からの情報を出力する出力装置と、
を備える販売促進システム。 - 生体情報を取得する来店客情報取得装置と、
一の店舗に備わる出力装置に前記一の店舗以外の他店舗の情報を出力する販売促進装置からの情報を出力する出力装置と、
前記来店客情報取得装置から送信された前記生体情報を取得する来店客情報取得部を備える前記販売促進装置から、誘導実績を示す情報を受信する店舗装置と、
を備える店舗システム。 - 生体情報を取得する来店客情報取得装置と、
一の店舗に備わる出力装置に前記一の店舗以外の他店舗の情報を出力する販売促進装置からの情報を出力する出力装置と、
来店客が前記出力装置の出力する他店舗の情報を取得したか否かを判定し、前記来店客が前記他店舗の情報を取得したと判定した場合に、前記来店客情報取得装置から送信された前記生体情報を取得する第一来店客情報取得部を備える前記販売促進装置へ前記来店客の生体情報を出力する店舗装置と、
を備える店舗システム。 - 一の店舗の来店客の生体情報を前記一の店舗に備わる第一来店客情報取得装置から取得し、
前記一の店舗に備わる出力装置に前記一の店舗以外の他店舗の情報を出力し、
前記他店舗への来店客の生体情報を前記他店舗に備わる第二来店客情報取得装置から取得し、
前記一の店舗の来店客の生体情報と、前記他店舗への来店客の生体情報が一致するかを判定する、販売促進方法。 - コンピュータを、
一の店舗の来店客の生体情報を前記一の店舗に備わる第一来店客情報取得装置から取得する第一来店客情報取得部、
前記一の店舗に備わる出力装置に前記一の店舗以外の他店舗の情報を出力する他店舗情報提示部、
前記他店舗への来店客の生体情報を前記他店舗に備わる第二来店客情報取得装置から取得する第二来店客情報取得部、
前記第一来店客情報取得部が取得した生体情報と、前記第二来店客情報取得部が取得した生体情報が一致するかを判定する来店客一致判定部、
として機能させるプログラム。
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WO2021199109A1 (ja) * | 2020-03-30 | 2021-10-07 | 日本電気株式会社 | 情報処理装置、システム、方法及びプログラムが格納された非一時的なコンピュータ可読媒体 |
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CN116432886B (zh) * | 2023-06-13 | 2023-08-29 | 北京纷扬科技有限责任公司 | 一种智能路线规划方法 |
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