WO2015161643A1 - 目标终端识别方法、终端监控方法、装置和系统 - Google Patents

目标终端识别方法、终端监控方法、装置和系统 Download PDF

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Publication number
WO2015161643A1
WO2015161643A1 PCT/CN2014/091185 CN2014091185W WO2015161643A1 WO 2015161643 A1 WO2015161643 A1 WO 2015161643A1 CN 2014091185 W CN2014091185 W CN 2014091185W WO 2015161643 A1 WO2015161643 A1 WO 2015161643A1
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WIPO (PCT)
Prior art keywords
terminal
target location
record
promotion information
browsing
Prior art date
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PCT/CN2014/091185
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English (en)
French (fr)
Chinese (zh)
Inventor
刘方
刘震华
Original Assignee
小米科技有限责任公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 小米科技有限责任公司 filed Critical 小米科技有限责任公司
Priority to KR1020157003450A priority Critical patent/KR20150138843A/ko
Priority to JP2016514274A priority patent/JP2016524224A/ja
Priority to BR112015002845A priority patent/BR112015002845A2/pt
Priority to MX2015001610A priority patent/MX2015001610A/es
Priority to US14/622,920 priority patent/US20150310480A1/en
Publication of WO2015161643A1 publication Critical patent/WO2015161643A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Definitions

  • the present disclosure relates to the field of Internet technologies, and in particular, to a target terminal identification method, a terminal monitoring method, apparatus, and system.
  • the merchant when a merchant wants to place promotional information on a certain website, the merchant can upload the promotion information to the website server.
  • the website server sends the promotion information to the user, so that the user can choose to go to the store after browsing the promotion information. For example, if a clothing brand sells 50% off the entire costume during the anniversary period and sells 50% off the clothing on a website, the user can choose to go to the store after visiting the website and browsing the promotion information.
  • the user who purchases the store may be the user who browses the promotion information on the website and then goes to the store to purchase, it may also be the user who enters the store when passing the store, or may be the old customer of the store, so the merchant I can't judge whether the promotion information I put on the website has brought customers or how many customers I have brought to myself.
  • the present disclosure provides a target terminal identification method, a terminal monitoring method, and a device, in order to solve the problem in the related art that the merchant cannot judge whether the promotion information placed on the website has brought the customer or the customer. And system.
  • the technical solution is as follows:
  • a method for identifying a target terminal includes:
  • the target terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • the identifying the target terminal according to the visit record and the browsing record includes:
  • the terminal browses the promotion information corresponding to the target location, detecting, according to the visit record, whether the browsing time of the terminal is earlier than the visiting time of the terminal visiting the target location;
  • the terminal is identified as the target terminal.
  • the detecting, according to the browsing record, whether the terminal browses the promotion information corresponding to the target location includes:
  • the browsing record includes the terminal identifier, the promotion information identifier, the target location identifier corresponding to the promotion information, and the browsing time, detecting whether there is a browsing record including the terminal identifier of the terminal and the target location identifier of the target location;
  • the browsing record includes the terminal identifier, the promotion information identifier, and the browsing time, acquiring the promotion information database corresponding to the target location, and detecting, according to the browsing record and the promotion information database, whether the terminal has browsed the corresponding information Promotion information about the target location.
  • the detecting, according to the visit record, whether the browsing time of the terminal is earlier than the visiting time of the terminal visiting the target location includes:
  • the obtaining the visit record of the terminal accessing the target location includes:
  • the visit record collected by the monitoring device where the visit record is collected by the monitoring device set at the target location according to a broadcast signal sent by the terminal, where the broadcast signal includes a wireless fidelity technology WIFI And / or Bluetooth signal.
  • the method further includes:
  • the browsing record that is browsed according to the all the promotion information, the browsing record of each terminal, and the visit record perform statistical analysis on each promotion information in the promotion information database, including:
  • a terminal monitoring method including:
  • the visit record is used to instruct the server to obtain a browsing record of the promotion information of each terminal visiting the target location, and identify the target according to the visit record and the browsing record End End, the target terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • the acquiring the terminal identifier of each terminal that accesses the target location includes:
  • the broadcast signal includes a wireless fidelity technology WIFI signal and/or a Bluetooth signal;
  • a target terminal identification apparatus including:
  • a first obtaining module configured to acquire a visit record of the terminal accessing the target location
  • a second obtaining module configured to acquire a browsing record of the promotion information of each terminal that accesses the target location
  • a terminal identification module configured to identify a target terminal according to the visit record obtained by the first obtaining module and the browsing record acquired by the second acquiring module, where the target terminal browses to correspond to the The promotion information of the target location is followed by the terminal of the target location.
  • the terminal identification module includes:
  • a terminal detecting unit configured to: for each terminal, detect, according to the browsing record, whether the terminal browses promotion information corresponding to the target location;
  • a time detecting unit configured to detect, according to the visit record, whether the browsing time of the terminal is earlier than the detection result when the detection result of the terminal detecting unit is that the terminal browses the promotion information corresponding to the target location The visit time of the terminal to the target location;
  • the terminal identifying unit is configured to identify the terminal as the target terminal when the detection result of the time detecting unit is that the browsing time is earlier than the visiting time.
  • the terminal detecting unit includes:
  • a first detecting subunit configured to detect, when each browsing record includes a terminal identifier, a promotion information identifier, a target location identifier corresponding to the promotion information, and a browsing time, whether there is a terminal identifier that includes the terminal and the target location Browsing history of the target location identifier;
  • a second detecting subunit configured to acquire a promotion information database corresponding to the target location when each browsing record includes a terminal identifier, a promotion information identifier, and a browsing time, and according to the browsing record and the promotion information base detection Whether the terminal browses the promotion information corresponding to the target location.
  • the time detecting unit is configured to detect, according to the visited record, whether a browsing time of the terminal belongs to a predetermined time period, where the predetermined time period is earlier than the terminal visits the target location The time period of the visit.
  • the first acquiring module is configured to acquire the visited record collected by the monitoring device, where the visiting record is collected by the monitoring device that is set at the target location according to a broadcast signal sent by the terminal.
  • the broadcast signal includes a wireless fidelity technology WIFI and/or a Bluetooth signal.
  • the device further includes:
  • a third obtaining module configured to obtain all the promotion information in the promotion information database corresponding to the target location to be browsed Viewing browsing history
  • the statistical analysis module is configured to perform statistical analysis on each promotion information in the promotion information base according to the browse record that is browsed by all the promotion information, the browsing record of each terminal, and the visit record.
  • the statistical analysis module includes:
  • a first calculating unit configured to calculate, for each promotion information, a total number of the target terminals corresponding to the promotion information according to the visit record and the browsing record;
  • a second calculating unit configured to calculate, according to the browsing history that all the promotion information is browsed, the total number of times the promotion information is browsed;
  • a third calculating unit configured to calculate a conversion rate of the promotion information according to the total number calculated by the first calculation unit and the total number of times calculated by the second calculation unit.
  • a terminal monitoring apparatus including:
  • An identifier obtaining module configured to obtain a terminal identifier of each terminal that accesses the target location
  • a time recording module configured to record a visit time of each terminal
  • a record generating module configured to generate, according to the terminal identifiers of the respective terminals acquired by the identifier obtaining module, and the visiting times corresponding to the respective terminals calculated by the time recording module, the respective terminals accessing the target location Visit record
  • a record sending module configured to send the visit record generated by the record generating module to a server, where the visit record is used to instruct the server to obtain a browsing record of the promotion information of each terminal visiting the target location, Identifying the target terminal according to the visit record and the browsing record, the target terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • the identifier obtaining module includes:
  • a signal receiving unit configured to receive a broadcast signal sent by each terminal, where the broadcast signal includes a wireless fidelity technology WIFI signal and/or a Bluetooth signal;
  • an identifier extracting unit configured to extract a terminal identifier of each terminal from the broadcast signal received by the signal receiving unit, where the terminal identifier includes a hardware MAC address of each terminal.
  • a server comprising:
  • One or more processors are One or more processors;
  • One or more modules the one or more modules being stored in the memory and configured to be executed by the one or more processors, the one or more modules having the following functions:
  • the target terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • a monitoring device comprising:
  • One or more processing components are One or more processing components
  • One or more modules the one or more modules being stored in the memory and configured to be executed by the one or more processors, the one or more modules having the following functions:
  • the visit record is used to instruct the server to obtain a browsing record of the promotion information of each terminal visiting the target location, and identify the target according to the visit record and the browsing record a terminal, where the target terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • a target terminal identification system including a server and a monitoring device
  • the server is connected to the monitoring device by a wired or wireless network, and the server includes the target terminal identification device according to the third aspect or the possible implementation manner of the third aspect;
  • the server is connected to the monitoring device through a wired or wireless network, and the monitoring device includes the terminal monitoring device according to the fourth aspect or the possible implementation manner of the fourth aspect.
  • a target terminal identification system comprising the server of the sixth aspect and the monitoring device of the seventh aspect.
  • FIG. 1 is a schematic diagram of an implementation environment involved in a target terminal identification method according to some exemplary embodiments
  • FIG. 2 is a flowchart of a target terminal identification method according to an exemplary embodiment
  • FIG. 3 is a flowchart of a terminal monitoring method according to an exemplary embodiment
  • FIG. 4A is a flowchart of a target terminal identification method according to an exemplary embodiment
  • FIG. 4B is a flowchart of another target terminal identification method according to an exemplary embodiment
  • FIG. 4C is a schematic diagram of a usage scenario of a target terminal identification method according to an exemplary embodiment
  • FIG. 5 is a schematic diagram of a target terminal identification apparatus according to an exemplary embodiment
  • FIG. 6A is a schematic diagram of a target terminal identifying apparatus according to an exemplary embodiment
  • FIG. 6B is a schematic diagram of a terminal detecting unit according to an exemplary embodiment
  • FIG. 6C is a schematic diagram of another target terminal identification apparatus according to an exemplary embodiment.
  • FIG. 7 is a schematic diagram of a terminal monitoring apparatus according to an exemplary embodiment
  • FIG. 8 is a schematic diagram of another terminal monitoring apparatus according to an exemplary embodiment.
  • FIG. 9 is a schematic diagram of a server according to an exemplary embodiment.
  • FIG. 10 is a schematic diagram of a monitoring device according to an exemplary embodiment.
  • FIG. 1 is a schematic diagram of an implementation environment involved in a target terminal identification method according to some exemplary embodiments. As shown in FIG. 1, the implementation environment may include a monitoring device 110 and a server 120.
  • the monitoring device 110 is a device deployed at a target location for collecting visit records of each terminal reaching the target location.
  • the monitoring device can connect to the server 130 through a wired or wireless network, and then send the visit record to the server 120.
  • the server 120 can be connected to the monitoring device 110 through a wired or wireless network.
  • the server can obtain the browsing record of the browsing information of the terminal browsing, and obtain the visiting record of each terminal of the terminal visiting the target location from the monitoring device 110, and then according to the browsing record and the visiting visit. Record whether the terminal that visits the target location is the terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • FIG. 2 is a flowchart of a target terminal identification method according to an exemplary embodiment. As shown in FIG. 2, the target terminal identification method is applied to a server 120 in an implementation environment shown in FIG.
  • the identification method can include the following steps.
  • step 201 obtaining a visit record of the terminal accessing the target location
  • step 202 obtaining a browsing record of the promotion information of each terminal that accesses the target location
  • the target terminal is identified according to the visit record and the browsing record, and the target terminal is the terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • the target terminal identification method obtains the browsing record of the promotion information of each terminal of the target location by acquiring the visiting record of the terminal accessing the target location, and further identifies the target according to the visiting record and the browsing record.
  • the terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location; and solves the related technology that the merchant cannot judge whether the promotion information placed on the website brings the customer or brings it to himself. How many customer's problems have been reached; it is possible to determine which of the terminals reaching the target location are visiting the target location after browsing the promotion information corresponding to the target location, and then the merchant can determine that the promotion information placed on the Internet is for himself. How many customers come to the effect.
  • FIG. 3 is a flowchart of a terminal monitoring method according to an exemplary embodiment. As shown in FIG. 3, the terminal monitoring method is applied to the monitoring device 110 in the implementation environment shown in FIG. The following steps can be included.
  • step 301 obtaining terminal identifiers of respective terminals that access the target location
  • step 302 the visit time of each terminal is recorded
  • step 303 a visit record of each terminal access target location is generated according to the terminal identifier of each terminal and the corresponding visit time;
  • step 304 a visit record is sent to the server.
  • the visit record is used to instruct the server to obtain the browsing record of the promotion information of each terminal visited the target location, and identify the target terminal according to the visit record and the browsing record, and the target terminal visits after browsing the promotion information corresponding to the target location.
  • the terminal of the target location is used to instruct the server to obtain the browsing record of the promotion information of each terminal visited the target location, and identify the target terminal according to the visit record and the browsing record, and the target terminal visits after browsing the promotion information corresponding to the target location.
  • the terminal monitoring method generateds a visit of each terminal according to the terminal identifier of each terminal and the visiting time according to the terminal identifier of each terminal and the corresponding visiting time. Recording, sending to the recording paper server, so that the server can obtain the browsing record of the promotion information of each terminal visiting the target location, and then identify the target terminal according to the visiting record and the browsing record, and the target terminal browses the promotion corresponding to the target location.
  • FIG. 4A is a flowchart of a target terminal identification method according to an exemplary embodiment. As shown in FIG. 4A, the target terminal identification method is applied to the implementation environment shown in FIG. 1.
  • the target terminal identification method may include The following steps.
  • step 401 the monitoring device acquires the terminal identifier of each terminal that accesses the target location;
  • the merchant can set up monitoring equipment in the area of the storefront, and when the customer carries the terminal to enter the storefront, the monitoring device can obtain the terminal identifier of each terminal accessing the storefront. For example, when Xiaohua enters the ‘XX clothing store, the monitoring device in the ‘XX clothing store’ can obtain the terminal identification of the terminal carried by the small flower.
  • the step of the monitoring device acquiring the terminal identifier of each terminal that accesses the target location may include:
  • the broadcast signal includes a Wireless Fidelity (WIFI) signal and/or a Bluetooth signal;
  • WIFI Wireless Fidelity
  • the terminal can send broadcast signals in real time, for example, when the terminal starts the WIFI function, the terminal can broadcast the WIFI signal in real time; when the terminal has the Bluetooth function, the terminal can broadcast the Bluetooth signal in real time; therefore, when the terminal enters the monitoring area of the monitoring device, the monitoring The device can receive the broadcast signal sent by each terminal.
  • the broadcast signal sent by the terminal may include a MAC (Media Access Control) address of the terminal.
  • the terminal identifier of each terminal is extracted from the broadcast signal, and the terminal identifier includes the hardware MAC address of each terminal.
  • the monitoring device may extract the terminal identifier of each terminal from the broadcast signal.
  • the terminal identifier includes a MAC address of each terminal.
  • step 402 the monitoring device records the visit time of each terminal
  • the monitoring device can record the visit time of each terminal.
  • the monitoring device can record the time when the broadcast signal sent by the terminal is received, and then the recorded time is used as the terminal. Visit time.
  • step 403 the monitoring device generates a visit record of each terminal access target location according to the terminal identifier of each terminal and the corresponding visiting time;
  • the visit record generated by the monitoring device may also include the identifier of the target location, which is not limited in this embodiment. .
  • step 404 the monitoring device sends the visit record to the server
  • the monitoring device After the monitoring device generates the visit record, the monitoring device can send the visit record to the server.
  • the visit record is used to instruct the server to obtain the browsing record of the promotion information of each terminal visited the target location, and identify the target terminal according to the visit record and the browsing record, and the target terminal visits after browsing the promotion information corresponding to the target location.
  • the terminal of the target location is used to instruct the server to obtain the browsing record of the promotion information of each terminal visited the target location, and identify the target terminal according to the visit record and the browsing record, and the target terminal visits after browsing the promotion information corresponding to the target location.
  • step 405 the server acquires a visit record collected by the monitoring device
  • the server can obtain the visit record collected by the monitoring device.
  • the monitoring device sends the access record to the server after the access record is generated by the monitoring device.
  • the monitoring device may not send the access record to the server actively, but receives the server.
  • the access record is sent to the server, which is not limited in this embodiment.
  • the server may request a visit record to the monitoring device every predetermined time, which is not limited in this embodiment.
  • step 406 the server obtains a browsing record of the promotion information of each terminal that accesses the target location;
  • the server may obtain a browsing record of the promotion information of each terminal accessing the target location. Since each terminal recorded in the visit record is the visitor The terminal of the location, so the server can obtain the browsing history of the promotion information of each terminal in the visited record.
  • the website server can record the browsing history of the terminal.
  • the website server is a server corresponding to the web page browsed by the user.
  • the website server is the server of the “X Forum”.
  • the user terminal can also send the browsing request to other servers, and the browsing records of the terminal are recorded by other servers, which is not limited in this embodiment.
  • the website server and other servers may be the same server as the server in this embodiment, which is not limited in this embodiment.
  • the server that records the browsing record is not the server in this embodiment, the server needs to obtain the browsing record of the promotion information of each terminal from the website server or other server, and when the website server or other server and the server in this embodiment are When the same server is used, the server can directly obtain the browsing record of the promotion information of each terminal.
  • This embodiment does not limit the method for obtaining the browsing record.
  • the browsing record may include the identifier of the promotion information and the browsing time of the terminal, and in order to distinguish different terminals, the browsing record may further include the terminal of the terminal. logo.
  • other content may be included in the browsing record according to different usage needs.
  • the browsing record may also include the target location corresponding to the promotion information. Identification, this embodiment does not limit the content of the browsing record.
  • step 407 for each terminal, the server detects, according to the browsing record, whether the terminal browses the promotion information corresponding to the target location;
  • the server may detect, according to the browsing record, whether the terminal has browsed the promotion information corresponding to the target location.
  • the detecting method of the server detecting whether the terminal browses the promotion information corresponding to the target location may include any one of the following methods:
  • each browsing record includes a terminal identifier, a promotion information identifier, a target location identifier corresponding to the promotion information, and a browsing time, detecting whether there is a browsing record including both the terminal identifier of the terminal and the target location identifier of the target location;
  • the server may detect whether there is a browsing record including the terminal identifier of the terminal and the target location identifier of the target location in the browsing record; If the browsing record is included, the terminal browses the promotion information of the target location; if the browsing history is not included, the terminal does not browse the promotion information of the target location.
  • the server may select a browsing record including the terminal identifier of the terminal in the obtained browsing record, and then detect whether the selected browsing record includes the target location identifier, and if the target location identifier is included, determine that the terminal browses the target. Promotion information for the location, otherwise, no.
  • each browsing record includes a terminal identifier, a promotion information identifier, and a browsing time
  • the promotion information database corresponding to the target location is obtained, and according to the browsing record and the promotion information database, whether the terminal browses the push corresponding to the target location is detected. Wide information.
  • each browsing record only includes the terminal identifier, the promotion information identifier, and the browsing time, in order to know whether the promotion information in the browsing record is the promotion information corresponding to the target location, the server may obtain the promotion information database corresponding to the target location. Further, according to the browsing record and the promotion information database, it is detected whether the terminal browses the promotion information corresponding to the target location.
  • the server can create a correspondence between the promotion information identifier and the identifier of the target location of the merchant promotion, so the server can query the correspondence relationship to obtain the promotion information database corresponding to the target location.
  • the step of detecting, by the server, whether the terminal browses the promotion information corresponding to the target location according to the browsing record and the promotion information database may include:
  • the server detects whether the promotion information in the browsing record is in the obtained promotion information database. If the detection result of the server is the promotion information in the browsing record in the obtained promotion information database, the server may determine that the terminal browses the corresponding destination location. Promotion information.
  • step 408 if the terminal browses the promotion information corresponding to the target location, the server detects, according to the visit record, whether the browsing time of the terminal is earlier than the visiting time of the terminal visiting the target location;
  • the server may detect, according to the visit record, whether the browsing time of the terminal is earlier than the visiting time of the terminal visiting the target location.
  • the step of detecting, by the server according to the visit record, whether the browsing time of the terminal is earlier than the visiting time of the terminal visiting the target location may include:
  • the server may determine that the browsing time of the terminal is earlier than the visiting time of the visiting target location, and if the detection result of the server is that the browsing time of the terminal does not belong to the predetermined time period At this time, since the user is likely to have forgotten that he has browsed the promotion information, the server cannot determine that the terminal has browsed the promotion information corresponding to the target location before visiting the target location, and the process will end.
  • the predetermined time period is a time period earlier than the visiting time of the terminal visiting the target location. For example, the predetermined time period is within one month before the terminal visits the target location.
  • step 409 if the browsing time is earlier than the visiting time, the server identifies the terminal as the target terminal.
  • the server may determine that the terminal is the terminal that visits the target location after browsing the promotion information of the target location, that is, the server identifies the terminal as the target terminal.
  • the target terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • the merchants can deliver the information promotion fee to the website that delivers the promotion information according to the number of target terminals visiting the target location, so as to avoid the promotion information provided by the merchants not bringing customers or bringing few customers to the merchants.
  • merchants need to pay huge information promotion fees.
  • the merchant can obtain the number of target terminals visiting the storefront from the server, and record the customer's consumption amount when the customer consumes, so the merchant can clearly calculate the benefit that each target terminal brings to himself, that is, Calculate whether the promotion information you’ve placed is profitable for yourself.
  • the target terminal identification method obtains the browsing record of the promotion information of each terminal of the target location by acquiring the visiting record of the terminal accessing the target location, and further identifies the target according to the visiting record and the browsing record.
  • the terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location; and solves the related technology that the merchant cannot judge whether the promotion information placed on the website brings the customer or brings it to himself. How many customer's problems have been reached; it is possible to determine which of the terminals reaching the target location are visiting the target location after browsing the promotion information corresponding to the target location, and then the merchant can determine that the promotion information placed on the Internet is for himself. How many customers come to the effect.
  • the monitoring device when the terminal enters the monitoring area, the monitoring device can conveniently and quickly obtain the terminal identifier of the terminal according to the broadcast signal sent by the terminal, without requiring the user to perform any operation, thereby achieving the effect that the monitoring device can conveniently calculate the traffic of the storefront.
  • the server may also perform the following steps:
  • step 410 the browsing history of all the promotion information in the promotion information database corresponding to the target location is obtained;
  • the server can obtain the browsing history of all the promotion information in the promotion information database corresponding to the target location.
  • the server may first obtain the promotion information database corresponding to the target location, and then obtain the browsing history of each promotion information in the promotion information database, which is not described in this embodiment.
  • step 411 statistical analysis is performed on each promotion information in the promotion information base according to the browsing records browsed by all the promotion information, the browsing records of each terminal, and the visiting records.
  • the step of the server performing statistical analysis on each promotion information in the promotion information base according to the browsing history of all the promotion information browsing, the browsing history of each terminal, and the visiting record may include:
  • the total number of target terminals corresponding to the promotion information is calculated according to the visit record and the browsing record;
  • the server can calculate the total number of target terminals corresponding to the promotion information according to the visit record and the browsing record.
  • the server may classify the determined target terminals according to the respective browsing promotion information, and then count corresponding to each piece of promotion information, that is, the total number of target terminals of each class.
  • the total number of times the promotion information is browsed is calculated based on the browsing history of all the promotion information being browsed;
  • the server may count the number of browsing records corresponding to each promotion information in the browsing records of all the promotion information, and then use the number of statistics as the total number of times the promotion information is browsed.
  • the conversion rate of the promotion information is calculated based on the total number and the total number of times.
  • the server can calculate the conversion rate of the promotion information based on the total number and the total number of times. In actual implementation, the server can calculate the ratio of the total number of target terminals corresponding to the promotion information to the total number of times the promotion information is browsed, and then use the calculated ratio as the conversion rate of the promotion information, so that the server can quantify the promotion.
  • the promotion effect of information in order to improve the conversion rate of the promotion information, for each terminal in each terminal, the server may determine the item type of the promotion item corresponding to the promotion information of the terminal history browsing according to the browsing record of the terminal; In the promotion information base, the promotion information corresponding to the item type is selected; and then the promotion information other than the promotion information of the terminal history browsing in the selected promotion information is sent to the terminal.
  • the promotion information pushed by the server to the terminal is the promotion information of the item that the user may be interested in, the possibility that the user visits the location corresponding to the promotion information after browsing the promotion information is relatively large, and the promotion information pushed to the terminal is avoided.
  • the interference to the user without value to the user improves the user experience.
  • the monitoring device in this embodiment may be one or more.
  • a monitoring device can obtain the terminal identifier of all terminals visiting the target location.
  • the merchant can set only one monitoring device; if the target location is relatively large, for example, in a large shopping mall, since the radiation range of the broadcast signal sent by the terminal is small, it may not be possible to set only one monitoring device.
  • the monitoring device may have two or more devices, which is not limited in this embodiment.
  • the promotion information is an advertisement as an example
  • the merchant 41 is to know which users among the users in the visited physical store are target users, and the target user is watching.
  • the merchant can visit the monitoring device 42 of the terminal for monitoring the visiting physical store in the physical store, so that the monitoring device 42 can monitor each visit to the physical store.
  • the broadcast signal sent by the terminal obtains the arrival record of each terminal visited the physical store.
  • the platform can push the advertisement delivered by the merchant to the user 43, and record the advertisement browsing record of the user 43 when the user 43 browses the advertisement.
  • the system can periodically obtain the store-to-store record from the monitoring device 42, and obtain the user's advertisement browsing record from the platform, and then identify each user as a target user according to the advertisement browsing record and the arrival store record. After that, the merchant can know from the system which user target users of the visit to the physical store, and then pay the advertising fee to the platform for advertising according to the number of the target users, so that the advertisement of the merchant is not for the merchant. When bringing customers or bringing in very few customers, the merchant 41 needs to pay a huge amount of advertising fees.
  • FIG. 5 is a schematic diagram of a target terminal identification apparatus according to an exemplary embodiment. As shown in FIG. 5, the target terminal identification apparatus is applied to a server 120 in the implementation environment shown in FIG.
  • the first obtaining module 510, the second obtaining module 520, and the terminal identifying module 530 may be included, but not limited to.
  • the first obtaining module 510 is configured to acquire a visit record of the terminal accessing the target location
  • the second obtaining module 520 is configured to acquire a browsing history of the promotion information of each terminal accessing the target location. record;
  • the terminal identification module 530 is configured to identify the target terminal according to the visited record acquired by the first obtaining module 510 and the browsing record acquired by the second obtaining module 520, where the target terminal is browsed correspondingly The terminal of the target location is visited after the promotion information of the target location.
  • the target terminal identification device obtains the browsing record of the promotion information of each terminal of the target location by acquiring the visit record of the terminal accessing the target location, and further identifies the target according to the visit record and the browsing record.
  • the terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location; and solves the related technology that the merchant cannot judge whether the promotion information placed on the website brings the customer or brings it to himself. How many customer's problems have been reached; it is possible to determine which of the terminals reaching the target location are visiting the target location after browsing the promotion information corresponding to the target location, and then the merchant can determine that the promotion information placed on the Internet is for himself. How many customers come to the effect.
  • FIG. 6 is a schematic diagram of a target terminal identification apparatus according to an exemplary embodiment. As shown in FIG. 6, the target terminal identification apparatus is applied to a server 120 in the implementation environment shown in FIG. The first obtaining module 610, the second obtaining module 620, and the terminal identifying module 630 may be included.
  • the first obtaining module 610 is configured to acquire a visit record of the terminal accessing the target location
  • the second obtaining module 620 is configured to obtain a browsing record of the promotion information of each terminal that accesses the target location;
  • the terminal identification module 630 is configured to identify the target terminal according to the visited record acquired by the first obtaining module 610 and the browsing record acquired by the second obtaining module 620, where the target terminal is browsed correspondingly The terminal of the target location is visited after the promotion information of the target location.
  • the terminal identification module 630 includes:
  • the terminal detecting unit 631 is configured to, for each terminal, detect, according to the browsing record, whether the terminal browses promotion information corresponding to the target location;
  • the time detecting unit 632 is configured to detect, according to the visit record, whether the browsing time of the terminal is earlier than when the detection result of the terminal detecting unit 631 is that the terminal browses the promotion information corresponding to the target location.
  • the terminal identifying unit 633 is configured to identify the terminal as the target terminal when the detection result of the time detecting unit 632 is that the browsing time is earlier than the visiting time.
  • the terminal detecting unit 631 includes:
  • the first detecting sub-unit 631a is configured to detect whether there is a terminal identifier including the terminal and the target location when each browsing record includes a terminal identifier, a promotion information identifier, a target location identifier corresponding to the promotion information, and a browsing time. Browsing record of the target location identifier;
  • the second detecting sub-unit 631b is configured to acquire, according to the browsing record and the promotion information, the promotion information database corresponding to the target location, when each browsing record includes the terminal identifier, the promotion information identifier, and the browsing time.
  • the library detects whether the terminal has browsed the promotion information corresponding to the target location.
  • the time detecting unit 632 is configured to detect, according to the visited record, whether a browsing time of the terminal belongs to a predetermined time period, where the predetermined time period is earlier than a visiting time of the terminal visiting the target location period.
  • the first obtaining module 610 is configured to acquire the visited record collected by the monitoring device, where the visiting record is collected by the monitoring device that is set at the target location according to a broadcast signal sent by the terminal,
  • the broadcast signal includes a wireless fidelity technology WIFI and/or a Bluetooth signal.
  • the device further includes:
  • the third obtaining module 640 is configured to obtain a browsing record in which all the promotion information in the promotion information database corresponding to the target location is browsed;
  • the statistical analysis module 650 is configured to perform statistical analysis on each promotion information in the promotion information base according to the browsing records that are browsed by all the promotion information, the browsing records of the respective terminals, and the visit record.
  • the statistical analysis module 650 includes:
  • the first calculating unit 651 is configured to calculate, for each promotion information, a total number of the target terminals corresponding to the promotion information according to the visit record and the browsing record;
  • the second calculating unit 652 is configured to calculate, according to the browsing history that all the promotion information is browsed, the total number of times the promotion information is browsed;
  • the third calculating unit 653 is configured to calculate a conversion rate of the promotion information according to the total number calculated by the first calculating unit 651 and the total number of times calculated by the second calculating unit 652.
  • the target terminal identification device obtains the browsing record of the promotion information of each terminal of the target location by acquiring the visit record of the terminal accessing the target location, and further identifies the target according to the visit record and the browsing record.
  • the terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location; and solves the related technology that the merchant cannot judge whether the promotion information placed on the website brings the customer or brings it to himself. How many customer's problems have been reached; it is possible to determine which of the terminals reaching the target location are visiting the target location after browsing the promotion information corresponding to the target location, and then the merchant can determine that the promotion information placed on the Internet is for himself. How many customers come to the effect.
  • FIG. 7 is a schematic diagram of a terminal monitoring apparatus according to an exemplary embodiment. As shown in FIG. 7 , the terminal monitoring apparatus is applied to the monitoring apparatus 110 in the implementation environment shown in FIG. 1 , and the terminal monitoring apparatus may include However, it is not limited to: the identifier acquisition module 710, the time recording module 720, the record generation module 730, and the record transmission module 740.
  • the identifier obtaining module 710 is configured to acquire a terminal identifier of each terminal that accesses the target location;
  • the time recording module 720 is configured to record a visit time of each of the terminals
  • the record generation module 730 is configured to generate the respective ones according to the terminal identifiers of the respective terminals acquired by the identifier acquisition module 710 and the visit times corresponding to the respective terminals recorded by the time recording module 720.
  • the terminal accesses the visit record of the target location;
  • the record sending module 740 is configured to send the visited record generated by the record generating module 730 to the server, where the visiting record is used to instruct the server to obtain browsing of the promotion information of each terminal visiting the target location. Recording, identifying a target terminal according to the visit record and the browsing record, the target terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • the terminal monitoring apparatus records the terminal identification and the visiting time of each terminal of the visiting target location, and generates the visiting of each terminal according to the terminal identifier of each terminal and the corresponding visiting time. Recording, sending to the recording paper server, so that the server can obtain the browsing record of the promotion information of each terminal visiting the target location, and then identify the target terminal according to the visiting record and the browsing record, and the target terminal browses the promotion corresponding to the target location.
  • FIG. 8 is a schematic diagram of a terminal monitoring apparatus according to an exemplary embodiment. As shown in FIG. 8 , the terminal monitoring apparatus is applied to the monitoring apparatus 110 in the implementation environment shown in FIG. 1 , and the terminal monitoring apparatus may include However, it is not limited to: the identifier acquisition module 810, the time recording module 820, the record generation module 830, and the record transmission module 840.
  • the identifier obtaining module 810 is configured to acquire a terminal identifier of each terminal that accesses the target location;
  • the time recording module 820 is configured to record a visit time of each of the terminals
  • the record generation module 830 is configured to generate the terminal access stations according to the terminal identifiers of the respective terminals acquired by the identifier acquisition module 810 and the visit times corresponding to the respective terminals recorded by the time recording module 820.
  • the record sending module 840 is configured to send the visited record generated by the record generating module 830 to the server, where the visiting record is used to instruct the server to obtain browsing of the promotion information of each terminal visiting the target location. Recording, identifying a target terminal according to the visit record and the browsing record, the target terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location.
  • the identifier obtaining module 810 includes:
  • the signal receiving unit 811 is configured to receive a broadcast signal sent by the respective terminals, where the broadcast signal includes a wireless fidelity technology WIFI signal and/or a Bluetooth signal;
  • the identifier extracting unit 812 is configured to extract terminal identifiers of the respective terminals from the broadcast signal received by the signal receiving unit 811, the terminal identifiers including hardware MAC addresses of the respective terminals.
  • the terminal monitoring apparatus records the terminal identification and the visiting time of each terminal of the visiting target location, and generates the visiting of each terminal according to the terminal identifier of each terminal and the corresponding visiting time. Recording, sending to the recording paper server, so that the server can obtain the browsing record of the promotion information of each terminal visiting the target location, and then identify the target terminal according to the visiting record and the browsing record, and the target terminal is browsed.
  • a target terminal identification system which can be a server and a monitoring device.
  • the server may be connected to the monitoring device through a wired or wireless network, and the server may include the target terminal identification device shown in FIG. 5, FIG. 6A or FIG. 6C; the monitoring device may be connected to the server through a wired or wireless network, and the monitoring device may include a map. 7 or the terminal monitoring device shown in FIG.
  • the target terminal identification device and the terminal monitoring device refer to the corresponding embodiment, and details are not described herein again.
  • the target terminal identification system obtains the browsing record of the promotion information of each terminal of the target location by acquiring the visit record of the terminal accessing the target location, and further identifies the target according to the visit record and the browsing record.
  • the terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location; and solves the related technology that the merchant cannot judge whether the promotion information placed on the website brings the customer or brings it to himself. How many customer's problems have been reached; it is possible to determine which of the terminals reaching the target location are visiting the target location after browsing the promotion information corresponding to the target location, and then the merchant can determine that the promotion information placed on the Internet is for himself. How many customers come to the effect.
  • the target terminal identification device when the target terminal is identified and the terminal monitoring device is monitoring the terminal, only the division of each functional module is used for example. In actual applications, the function may be performed according to requirements. The allocation is done by different functional modules, that is, the internal structure of the terminal is divided into different functional modules to complete all or part of the functions described above.
  • the embodiment of the target terminal identification device and the target terminal identification method provided by the foregoing embodiment and the method embodiment of the terminal monitoring device and the terminal monitoring method are in the same concept, and the specific implementation process is described in detail in the method embodiment, and details are not described herein again.
  • FIG. 9 is a schematic structural diagram of a server in an embodiment of the present invention.
  • the server 900 can vary considerably depending on configuration or performance, and can include one or more central processing units (CPU) 922 and memory 932, one or more storage media storing application 942 or data 944. 930 (for example, one or one storage device in Shanghai).
  • the memory 932 and the storage medium 930 may be short-term storage or persistent storage.
  • the program stored on storage medium 930 may include one or more modules (not shown), each of which may include a series of instruction operations in the server.
  • the processor 922 can be configured to communicate with the storage medium 930, and perform a series of instruction operations in the storage medium 930 on the server 900 to perform all or part of the steps of the server side method described above.
  • Server 900 may also include one or more power supplies 926, one or more wired or wireless network interfaces 950, one or more input and output interfaces 958, one or more keyboards 956, and/or one Or more than one operating system 941, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, and the like.
  • non-transitory computer readable storage medium comprising instructions, such as a memory 1004 including instructions executable by processor 922 of server 900 to perform the above method.
  • the non-transitory computer readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, and an optical data storage device.
  • FIG. 10 is a schematic diagram of a monitoring device 1000, according to an exemplary embodiment.
  • the monitoring device 1000 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a personal digital assistant, and the like.
  • the monitoring device 1000 can include one or more of the following components: a processing component 1002, a memory 1004, a power component 1006, a multimedia component 1008, an audio component 1010, an input/output (I/O) interface 1012, and a sensor component 1014. And communication component 1016.
  • Processing component 1002 typically controls the overall operation of monitoring device 1000, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations.
  • Processing component 1002 can include one or more processors 1018 to execute instructions to perform all or part of the steps of the method of monitoring device side described above.
  • processing component 1002 can include one or more modules to facilitate interaction between component 1002 and other components.
  • processing component 1002 can include a multimedia module to facilitate interaction between multimedia component 1008 and processing component 1002.
  • the memory 1004 is configured to store various types of data to support operation of the monitoring device 1000. Examples of such data include instructions for any application or method operating on monitoring device 1000, contact data, phone book data, messages, pictures, videos, and the like.
  • the memory 1004 can be implemented by any type of volatile or non-volatile storage device, or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable.
  • SRAM static random access memory
  • EEPROM electrically erasable programmable read only memory
  • EPROM Programmable Read Only Memory
  • PROM Programmable Read Only Memory
  • ROM Read Only Memory
  • Magnetic Memory Flash Memory
  • Disk Disk or Optical Disk.
  • Power component 1006 provides power to various components of monitoring device 1000.
  • Power component 1006 can include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for monitoring device 1000.
  • the multimedia component 1008 includes a screen between the monitoring device 1000 and a user that provides an output interface.
  • the screen can include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen can be implemented as a touch screen to receive input signals from the user.
  • the touch panel includes one or more touch sensors to sense touches, slides, and gestures on the touch panel. The touch sensor may sense not only the boundary of the touch or sliding action, but also the duration and pressure associated with the touch or slide operation.
  • the multimedia component 1008 includes a front camera and/or a rear camera. When the monitoring device 1000 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera can receive external multimedia data. Each front and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.
  • the audio component 1010 is configured to output and/or input an audio signal.
  • the audio component 1010 includes a microphone (MIC) that is configured to receive an external audio signal when the monitoring device 1000 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode.
  • the received audio signal may be further stored in memory 1004 or transmitted via communication component 1016.
  • the audio component 1010 also includes a speaker for outputting an audio signal.
  • the I/O interface 1012 provides an interface between the processing component 1002 and the peripheral interface module, which may be a keyboard, a click wheel, a button, or the like. These buttons may include, but are not limited to, a home button, a volume button, a start button, and a lock button.
  • Sensor assembly 1014 includes one or more sensors for providing status assessment of various aspects to monitoring device 1000.
  • sensor assembly 1014 can detect an open/closed state of device 1000, relative positioning of components, such as the display and keypad of monitoring device 1000, and sensor component 1014 can also detect one component of monitoring device 1000 or monitoring device 1000. The location changes, the presence or absence of contact of the user with the monitoring device 1000, the monitoring device 1000 orientation or acceleration/deceleration, and monitoring of temperature changes of the device 1000.
  • Sensor assembly 1014 can include a proximity sensor configured to detect the presence of nearby objects without any physical contact.
  • Sensor assembly 1014 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications.
  • the sensor assembly 1014 can also include an acceleration sensor, a gyro sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
  • Communication component 1016 is configured to facilitate wired or wireless communication between monitoring device 1000 and other devices.
  • the monitoring device 1000 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof.
  • communication component 10110 receives broadcast signals or broadcast associated information from an external broadcast management system via a broadcast channel.
  • the communication component 1016 also includes a near field communication (NFC) module to facilitate short range communication.
  • NFC near field communication
  • the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
  • RFID radio frequency identification
  • IrDA infrared data association
  • UWB ultra-wideband
  • Bluetooth Bluetooth
  • monitoring device 1000 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), A gated array (FPGA), controller, microcontroller, microprocessor, or other electronic component implementation for performing the above methods.
  • ASICs application specific integrated circuits
  • DSPs digital signal processors
  • DSPDs digital signal processing devices
  • PLDs programmable logic devices
  • FPGA gated array
  • controller microcontroller, microprocessor, or other electronic component implementation for performing the above methods.
  • non-transitory computer readable storage medium comprising instructions, such as a memory 1004 comprising instructions executable by processor 1018 of monitoring device 1000 to perform the above method.
  • the non-transitory computer readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, and an optical data storage device.
  • This embodiment discloses a target terminal identification system, which may include the server shown in FIG. 9 and the monitoring device shown in FIG.
  • a target terminal identification system which may include the server shown in FIG. 9 and the monitoring device shown in FIG.
  • the target terminal identification system obtains the browsing record of the promotion information of each terminal of the target location by acquiring the visit record of the terminal accessing the target location, and further identifies the target according to the visit record and the browsing record.
  • the terminal is a terminal that visits the target location after browsing the promotion information corresponding to the target location; and solves the related technology that the merchant cannot judge whether the promotion information placed on the website brings the customer or brings it to himself. How many customer's problems have been reached; it is possible to determine which of the terminals reaching the target location are visiting the target location after browsing the promotion information corresponding to the target location, and then the merchant can determine that the promotion information placed on the Internet is for himself. How many customers come to the effect.

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KR1020157003450A KR20150138843A (ko) 2014-04-25 2014-11-14 타겟 터미널을 인식하는 방법, 장치 및 시스템 그리고 터미널을 모니터링하는 장치 및 방법
JP2016514274A JP2016524224A (ja) 2014-04-25 2014-11-14 ターゲット端末を識別するための方法、装置、システム、ならびに端末を監視するための方法および装置
BR112015002845A BR112015002845A2 (pt) 2014-04-25 2014-11-14 método e dispositivo para identificar terminais alvo, e, servidor
MX2015001610A MX2015001610A (es) 2014-04-25 2014-11-14 Metodo, dispositivo y sistema para identificar terminales objetivo y metodo y dispositivo para monitorear terminales.
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MX2015001610A (es) 2016-07-18
US20150310480A1 (en) 2015-10-29
BR112015002845A2 (pt) 2017-09-26

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