WO2014155682A1 - 情報処理装置、情報処理方法、及び情報処理プログラム - Google Patents
情報処理装置、情報処理方法、及び情報処理プログラム Download PDFInfo
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- WO2014155682A1 WO2014155682A1 PCT/JP2013/059561 JP2013059561W WO2014155682A1 WO 2014155682 A1 WO2014155682 A1 WO 2014155682A1 JP 2013059561 W JP2013059561 W JP 2013059561W WO 2014155682 A1 WO2014155682 A1 WO 2014155682A1
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- WIPO (PCT)
- Prior art keywords
- advertisement
- information processing
- keyword
- displayed
- display area
- Prior art date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to a technical field such as a system that can provide a user with an advertisement linked to the content of an article registered on a website.
- an advertisement distribution system that can provide an advertisement linked to the content of an article (content) registered on a website is known (for example, Patent Document 1).
- keywords and topics are extracted from the content of the advertising target content on the advertising website, and when the viewer makes a request for access to the advertising target content from the terminal, the extracted keywords and topics are extracted.
- searching for advertisements content with advertisements is provided to the viewer's terminal. Thereby, for the viewer, an advertisement related to the contents of the accessed content can be obtained.
- the present invention has been made in view of the above points and the like, and an advertisement in accordance with the intention of an administrator who manages a page can be determined as an advertisement to be displayed on a page provided from the website. It is an object to provide an information processing apparatus, an information processing method, and an information processing program.
- the invention according to claim 1 is a page that can be displayed on a display screen of a terminal device and is provided with an advertisement display area for displaying an advertisement, and is specified from the page.
- the first acquisition means from the first acquisition means for acquiring the keyword
- the second acquisition means for acquiring the history information of the administrator who manages the page
- the storage means for storing information of each of the plurality of advertisements.
- Determining means for determining an advertisement to be displayed in the advertisement display area on the page based on the keyword to be executed and the history information acquired by the second acquisition means.
- an advertisement in accordance with the intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- the determination unit corresponds to the keyword when the keyword acquired by the first acquisition unit indicates a category of the product. It is characterized by determining an advertisement.
- the determination unit determines an advertisement corresponding to the keyword when the administrator evaluates the keyword positive.
- the determining means is calculated based on the keyword in an advertisement corresponding to the keyword.
- An advertisement whose score satisfies a predetermined condition is determined as an advertisement to be displayed in the advertisement display area with priority.
- the display order based on the score it is possible to prevent an advertisement having a ranking or a score that is too far from an advertisement having a high score from being determined as an advertisement to be displayed in the advertisement display area.
- the determination unit displays an advertisement in the advertisement display area in the advertisement corresponding to the keyword.
- an advertisement satisfying a predetermined condition is preferentially determined as an advertisement to be displayed in the advertisement display area.
- the present invention in the display order based on the input amount, it is possible to prevent an advertisement having a rank or bid amount that is too far from an advertisement having a higher bid amount from being determined as an advertisement to be displayed in the advertisement display area with priority. Can do.
- the determination unit is configured to select a product purchased by the administrator from an advertisement corresponding to the keyword.
- the advertisement is preferentially determined as an advertisement to be displayed in the advertisement display area.
- an advertisement in accordance with the intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- the determining unit is configured to store a product purchased within a predetermined period before the registration date and time of the article including the keyword on the Web site.
- the advertisement is preferentially determined as an advertisement to be displayed in the advertisement display area.
- an advertisement in accordance with the recent intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- the determining means includes a purchase date and time among products purchased before the registration date and time of the article including the keyword on the Web site. Is determined as an advertisement to be displayed in the advertisement display area with priority on the advertisement of the product closest to the registration date and time.
- an advertisement in accordance with the recent intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- the determination unit is configured to determine a product viewed by the administrator from advertisements corresponding to the keywords.
- the advertisement is preferentially determined as an advertisement to be displayed in the advertisement display area.
- an advertisement in accordance with the intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- the determining unit is configured to store the articles browsed within a predetermined period before the registration date and time of the article including the keyword in the Web site.
- the advertisement is preferentially determined as an advertisement to be displayed in the advertisement display area.
- an advertisement in accordance with the recent intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- the determining means is a browsing date and time among products browsed before the registration date and time of the article including the keyword to the Web site. Is determined as an advertisement to be displayed in the advertisement display area with priority on the advertisement of the product closest to the registration date and time.
- an advertisement in accordance with the recent intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- the determining means is the number of times of browsing among products browsed before the registration date and time of the article including the keyword to the website. It is determined that an advertisement of a higher-order product with a large number is preferentially displayed as an advertisement to be displayed in the advertisement display area.
- a thirteenth aspect of the present invention is the information processing apparatus according to any one of the first to third aspects, wherein the determining means is a product linked by the manager from an advertisement corresponding to the keyword.
- the advertisement of the product purchased by the purchaser via the link is preferentially determined as the advertisement to be displayed in the advertisement display area.
- the deciding means is a commodity linked by the administrator and purchased by the purchaser via the link.
- the advertisement of a higher-order product with a large number of purchases is preferentially determined as an advertisement to be displayed in the advertisement display area.
- the determining means is a commodity linked by the administrator and purchased by the purchaser via the link.
- the advertisement of a high-order product having a large increase rate in the number of purchases in the latest past predetermined period is determined as an advertisement to be displayed in the advertisement display area with priority.
- the invention according to claim 16 is the information processing apparatus according to any one of claims 1 to 3, wherein the determination unit is a product purchased by the manager from an advertisement corresponding to the keyword.
- the advertisement to be displayed in the advertisement display area is determined based on the evaluation by the manager.
- an advertisement in accordance with the intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- the invention according to claim 17 is the information processing apparatus according to claim 16, wherein the determination unit gives priority to an advertisement of a higher-ranked product among the products evaluated by the administrator.
- the advertisement is determined as an advertisement to be displayed in the advertisement display area.
- the invention according to claim 18 is the information processing apparatus according to claim 16, wherein the determination unit excludes, from among the products evaluated by the administrator, lower-level products having a low evaluation from the determination target. It is characterized by.
- the determination unit is configured to perform the determination based on the history information of a reference range set for each product category.
- the advertisement to be displayed in the advertisement display area is determined.
- the invention according to claim 20 is the information processing apparatus according to claim 19, wherein the reference range is a range corresponding to a useful life set for each of the product categories.
- the invention according to claim 21 is the information processing apparatus according to claim 19, characterized in that the reference range is a range corresponding to seasonal information set for each of the product categories.
- the invention according to claim 22 is an information processing method executed by a computer, and is a page that can be displayed on a display screen of a terminal device and is provided with an advertisement display area for displaying an advertisement.
- the invention of the information processing program according to claim 23 is a page that can display a computer on a display screen of a terminal device and is provided with an advertisement display area for displaying an advertisement, and is specified from the page.
- Acquired by the first acquisition means from a first acquisition means for acquiring a keyword, a second acquisition means for acquiring history information of an administrator who manages the page, and a storage means for storing information on each of a plurality of advertisements.
- the display unit Based on the keyword and the history information acquired by the second acquisition unit, the display unit functions as a determination unit that determines an advertisement to be displayed in the advertisement display area on the page.
- an advertisement in accordance with the intention of an administrator who manages a page can be determined as an advertisement to be displayed on the page.
- FIG. It is a figure showing an example of outline composition of information service system S concerning this embodiment. It is a figure which shows an example of the web page provided with the article display area and the advertisement display area.
- (A) is a block diagram which shows the example of a schematic structure of the advertisement processing server 2 which concerns on this embodiment
- (B) is a figure which shows an example of the functional block in the system control part 54.
- FIG. It is a flowchart which shows an example of the advertisement provision process in the system control part 24 of the advertisement processing server. It is a figure which shows a mode that the history information of a page manager is acquired from the history database. It is a figure which shows an example of the list
- FIG. 1 is a diagram illustrating a schematic configuration example of an information providing system S according to the present embodiment.
- the information providing system S includes an information providing server 1 and an advertisement processing server 2.
- the advertisement processing server 2 is an example of an information processing apparatus according to the present invention.
- the information providing server 1 and the advertisement processing server 2 are connected to the network NW.
- the terminal Tn for example, a personal computer (PC), a mobile phone, a personal digital assistant (PDA), a mobile terminal (Smartphone) that combines a mobile phone and a mobile information terminal, a mobile game machine, or the like
- the terminal device can be applied.
- Examples of the user of the terminal Tn include a page manager, a viewer, an advertiser, and the like which will be described later.
- the information providing server 1 is a server that provides a website such as a blog site or an SNS (Social Networking Service) site.
- a Web site is assigned to each of a plurality of users, and a unique URL (Uniform Resource Locator) is assigned.
- Articles that can be displayed on a Web page provided to the terminal Tn are registered in the Web site.
- the article is composed of, for example, text data.
- a user to whom a website is assigned becomes an administrator (hereinafter referred to as “page manager”) who manages a web page provided from the website.
- the page manager corresponds to, for example, an opener (user) who opened a Web site by performing a predetermined procedure through the terminal Tn.
- a user of a blog service provided by a blog site operator corresponds to a page manager.
- Web sites that provide Web pages including articles registered by a large number of users, such as bulletin boards, are not applicable to the present invention.
- the Web page provided from the above Web site is composed of structured documents such as HTML (Hyper Text Markup Language) documents and XHTML documents, and image data.
- Some Web pages have tags (described in an HTML document) embedded in the Web page for tagging or searching for information handled on the Web page. This tag indicates a category such as a product.
- the terminal Tn displays a Web page provided from the Web site on a display screen (window screen) displayed on the display by designating the URL of the Web site using a Web browser. Accordingly, a page manager of the website or a viewer other than the page manager of the website can browse the information displayed on the web page.
- Such a web page is provided with at least an article display area for displaying (description) an article registered by a page manager of the website and an advertisement display area for displaying an advertisement for a product.
- the product refers to a transaction target, and includes not only goods but also services and the like.
- Services include various services such as accommodation services and usage services.
- a script is set that makes an advertisement distribution request to the advertisement processing server 2, acquires an advertisement (advertisement data) from the advertisement processing server 2, and embeds the advertisement in the advertisement display area.
- This script is configured by a predetermined script language (for example, JavaScript (registered trademark)), and is described in a structured document that configures a Web page.
- the advertisement provided from the advertisement processing server 2 is composed of, for example, text data or image data.
- a link (hyperlink) to a Web site that provides product information and a Web site that performs product ordering procedures is set.
- FIG. 2 is a diagram showing an example of a Web page provided with an article display area and an advertisement display area.
- the web page is provided with a plurality of article display areas 51 to 53 and a plurality of advertisement display areas 61 to 63.
- Each of the article display areas 51 to 53 is associated with the registration date and time of the article displayed in the article display area.
- Articles with a new registration date and time are displayed in the article display area provided at the upper part (position displayed first) of the Web page.
- the article a having the newest registration date is displayed in the article display area 51 at the top of the web page.
- the article b with the second most recent registration date is displayed in the upper article display area 52 second in the Web page
- the article c with the third newest registration date is the third article display area 53 in the upper Web page.
- the advertisement display areas 61 to 63 are provided adjacent to each other, but each advertisement display area 61 to 63 may be provided at an arbitrary display position.
- the area of the Web page that cannot be accommodated in the display screen D of the terminal Tn is displayed by scrolling according to the scroll operation by the article registrant (page manager) or the viewer. Displayed on screen D.
- the article display areas 51 to 53 and the advertisement display areas 61 to 63 can be switched between an active state and an inactive state on the display screen D, respectively.
- the active state means a state displayed on the display screen D.
- the article display area in the active state can accept articles entered by the article registrant (page manager). Then, the article input by the article registrant (page manager) is registered in the website that provided the web page and displayed in the article display area.
- the advertisement display area in the active state can accept selection of advertisements by the viewer. When an advertisement is selected by the viewer, for example, a web page on which product information is posted is displayed by a link set in the selected advertisement.
- the area of the Web page that cannot be accommodated in the display screen D of the terminal Tn may be configured to be acquired from the information providing server 1 each time according to scrolling by using, for example, Ajax technology.
- FIG. 3A is a block diagram illustrating a schematic configuration example of the advertisement processing server 2 according to the present embodiment.
- the advertisement processing server 2 includes a communication unit 21, a storage unit 22 (an example of a storage unit), an input / output interface unit 23, a system control unit 24, and the like.
- the system control unit 24 and the input / output interface unit 23 are connected via a system bus 25.
- the communication unit 21 is connected to the network NW and controls the communication state.
- the storage unit 22 includes, for example, a hard disk drive and stores various programs such as an operating system and an advertisement providing processing program (including the information processing program of the present invention).
- the advertisement providing processing program may be downloaded from a predetermined server or the like via a network NW, or recorded on a recording medium such as a CD (Compact Disc) or a DVD (Digital Versatile Disc) (computer) And may be read in such a manner as to be readable.
- an advertisement (advertisement data) provided by an advertiser is stored in the storage unit 22 in association with an advertisement ID (advertisement advertisement ID) for identifying the advertisement.
- the storage unit 22 is provided with an advertisement database (DB) 221 and a history database (DB) 222.
- these databases are not provided in the storage unit 22 but may be configured to be provided in another server different from the advertisement processing server 2.
- the advertisement database 221 the advertisement ID of the advertisement, the advertiser ID (advertiser advertiser ID) for identifying the advertiser, the bid price of the advertisement, and the product information of the product to be advertised are associated and registered. Yes. These pieces of information are examples of advertisement information.
- the bid amount of the advertisement refers to an amount designated by the advertiser in order to display the advertisement in the advertisement display area.
- the product information of the product to be advertised includes a product ID for identifying the product (a product ID of the product) and a product category of the product in association with each other.
- the product ID is an example of product specifying information for uniquely specifying a product.
- Information other than the product ID may be used as long as it can uniquely identify the product (for example, a product code).
- the product category of the product indicates, for example, a product category. Examples of the product category include “camera”, “TV”, “washing machine”, “refrigerator”, and the like.
- the product classification may be configured to be divided into a plurality of hierarchies from an upper hierarchy (upper level) to a lower hierarchy (lower level). For example, the product classification is classified into a hierarchy in which level 1 (the highest level) is “home appliance”, level 2 is “camera”, level 3 is “compact camera”, and level 4 (lowest level) is “manufacturer”.
- the product category is classified into a hierarchy in which level 1 (the highest level) is “home appliance”, level 2 is “home appliance”, level 3 is “washing machine”, and level 4 (lowest level) is “manufacturer”. Is done. Or, as for the product category, level 1 (top level) is “fashion”, level 2 is “men's fashion”, level 3 is “tops”, level 4 is “cardigan”, and level 5 (bottom level) is “manufacturer” ”. Further, the product information may include a useful life set for each product category or season information. For example, “15 years” is set as the service life of “camera”, and “20 years” is set as the service life of “washing machine”. The seasonal information is particularly set for the product category at the lower level (for example, level 4). For example, “winter (November to March)” is set as the seasonal information in “cardigan”.
- the page manager's history information includes, for example, at least one of a purchase history, a browsing history, a review posting history, and an affiliate history.
- the purchase history includes, for example, a user ID for identifying a page manager (a user ID of the page manager), a product ID of a product purchased by the page manager, a product category of the product, and a Information such as date of purchase is included.
- the browsing history includes, for example, information such as the user ID of the page administrator, the product ID of the product viewed through the website by the page manager, the product category of the product, and the viewing date and time of the product.
- the browsing history includes a registration history of products registered in the watch list, for example, by the page manager.
- the review posting history includes, for example, information such as the page manager user ID, the product ID of the product reviewed by the page manager, the content of the review, the product category of the product, and the review date and time of the product. It is.
- the review includes an evaluation by the page manager for the product purchased by the page manager. This evaluation is represented by a review score, for example, and the higher the review score, the higher the evaluation for the product.
- affiliate history (transmission results) includes, for example, the user ID of a page administrator, the product ID of a product purchased affiliated by a purchaser other than the page administrator, the product category of the product, and the purchase date and time of the product. Contains information.
- affiliate purchase refers to, for example, a product for which an affiliate link has been made by a page manager, and the purchaser purchases the product through the link. When an affiliate purchase is made, the page manager is paid an affiliate performance reward.
- the history information described above is, for example, at a predetermined timing from various websites such as a shopping site, an auction site, a service reservation site, and a blog site by using, as a key, the user ID of the page manager or information that can identify the page manager. Acquired and accumulated in the history database 222.
- the system control unit 24 includes a CPU (Central Processing Unit) 24a, a ROM (Read Only Memory) 24b, a RAM (Random Access Memory) 24c, and the like.
- FIG. 3B is a diagram illustrating an example of functional blocks in the system control unit 54.
- the system control unit 24 as a computer executes an advertisement providing process according to the advertisement providing process program stored in the storage unit 22.
- the system control unit 24, as shown in FIG. 3B includes a keyword acquisition unit 241, a history information acquisition unit 242, a display target candidate selection unit 243, a display target advertisement determination unit 244, and an advertisement display. It functions as the control unit 245 and the like.
- the keyword acquisition unit 241 is an example of a first acquisition unit in the present invention.
- the history information acquisition unit 242 is an example of a second acquisition unit in the present invention.
- the display target candidate selection unit 243 is an example of selection means in the present invention.
- the display target advertisement determining unit 244 is an example of a determining unit in
- the keyword acquisition unit 241 acquires a keyword specified from the Web page provided with the advertisement display area described above.
- the keyword is, for example, a word indicating a product category.
- the history information acquisition unit 242 acquires, from the history database 222, the history information of the page manager of the Web page that is the acquisition source of the keyword acquired by the keyword acquisition unit 241.
- the history information of the page manager can be acquired using, for example, the user ID of the page manager as a key.
- the display target candidate selection unit 243 selects an advertisement corresponding to the keyword acquired by the keyword acquisition unit 241 from the advertisement database 221 as a display target candidate. For example, an advertisement for a product belonging to a product category including the keyword is selected from the advertisement database 221.
- the display target advertisement determination unit 244 Based on the history information acquired by the history information acquisition unit 242, the display target advertisement determination unit 244 displays an advertisement to be displayed in the advertisement display area on the Web page from the advertisements selected by the display target candidate selection unit 243. Determine (advertising decision processing based on history). For example, the display target advertisement determination unit 244 determines advertisements for the number of advertisement display areas provided on the Web page. When the display target candidate selection unit 243 selects a larger number of display target candidates than the number of the advertisement display areas, the display target advertisement determination unit 244 displays, for example, a higher-ranked display with a higher bid price or higher advertisement score. Target candidates are determined as advertisements to be displayed in the advertisement display area. Here, the score of the advertisement is calculated based on the keyword acquired by the keyword acquisition unit 241.
- the display target advertisement determining unit 244 is configured to determine an advertisement to be displayed in the advertisement display area on the Web page from the advertisements selected by the display target candidate selecting unit 243. However, the display target advertisement determination unit 244 displays the advertisement database 221 in the advertisement display area on the Web page based on the keyword acquired by the keyword acquisition unit 241 and the history information acquired by the history information acquisition unit 242. An advertisement may be determined. In this case, the display target candidate selection unit 243 may not be provided.
- the advertisement display control unit 245 provides (sends) the advertisement of the product determined by the display target advertisement determination unit 244 to the Web browser of the terminal Tn to display it in the advertisement display area on the Web page.
- system control unit 24 has a function of accepting an advertisement bid through the advertiser terminal Tn and registering information related to the bid advertisement in the advertisement database 221. [2. Operation of information providing system S]
- FIG. 4 is a flowchart illustrating an example of the advertisement providing process in the system control unit 24 of the advertisement processing server 2.
- the process illustrated in FIG. 4 is started, for example, when the advertisement processing server 2 receives an advertisement distribution request transmitted from the terminal Tn via the network NW.
- the Web browser of the terminal Tn displays a Web page acquired from the information providing server 1, it is described in a predetermined article display area by executing a script embedded in the advertisement display area of the Web page. Get the article. Then, the Web browser accesses the advertisement processing server 2 via the network NW according to the address information of the advertisement processing server 2 and transmits an advertisement distribution request to the advertisement processing server 2.
- the advertisement distribution request includes, for example, an article acquired by a web browser (an article registered by a page manager), a registration date and time of the article, a user ID of the page manager of the web page, and the web page.
- the number of displayed advertisement display areas (hereinafter referred to as “number of advertisement display areas”) is included.
- the user ID of the page manager is acquired by the Web browser of the terminal Tn, for example, when the page manager logs in.
- the articles described in all the article display areas and the registration date and time of the articles may be included in the advertisement distribution request.
- the advertisement delivery request includes an article described in the article display area associated with the latest registration date and time (that is, the latest article) or an article described in the article display area in the active state. You may comprise as follows.
- the keyword acquisition unit 241 of the system control unit 24 acquires a keyword from the received advertisement distribution request (step S1). At this time, the user ID of the page manager, the number of advertisement display areas, and the registration date and time of the article are also acquired.
- the keyword acquisition unit 241 acquires, for example, a keyword that matches a product category registered in a product category list prepared in advance from an article included in the advertisement distribution request.
- This article may include an evaluation by a page manager for a keyword (for example, “... camera has poor image quality”). Further, this article is, for example, the latest article or an article described in an article display area in an active state.
- a keyword is acquired from an article associated with the latest registration date and time among the plurality of articles. Or in this case, you may comprise so that a keyword may be acquired, for example from the article in which the product ID which appears more frequently in the said some article is contained more in a plurality of articles.
- the keyword acquisition unit 241 may be configured to acquire a keyword extracted from the article by the Web browser of the terminal Tn from the terminal Tn.
- the keyword acquisition unit 241 may be configured to acquire from the terminal Tn as a keyword a tag extracted from the Web page by the Web browser of the terminal Tn.
- the keyword acquisition unit 241 acquires the URL of the Web page acquired from the Web page by the Web browser of the terminal Tn from the terminal Tn, and matches the URL registered in the URL-keyword association list prepared in advance. You may comprise so that the keyword matched with URL to perform may be acquired.
- the system control unit 24 determines whether or not the keyword acquired in Step S1 satisfies the trigger condition for the advertisement determination process based on the history of the page manager (Step S2). For example, when the keyword acquired in step S1 indicates the category of the product (that is, the higher concept of the product), it is determined that the trigger condition for the advertisement determination process based on the history is satisfied. That is, in this case, when the keyword indicates a product category instead of a specific product name or product ID, an advertisement determination process based on the history of the page manager is activated, and the display target candidate selection unit 243 performs the keyword The advertisement corresponding to is selected.
- the display target candidate selection unit 243 does not select an advertisement corresponding to the keyword. This is based on the intention of the page administrator even if the advertisement corresponding to the keyword is selected as a display target candidate based on the history information of the page administrator when the evaluation by the page administrator for the keyword is negative. This is because the advertisement may not be selected.
- Whether or not the evaluation by the page manager is positive is determined, for example, by referring to an evaluation word registered in an evaluation word list prepared in advance.
- the evaluation word includes positive words such as “good” and “light” and negative words such as “bad” and “heavy”. If the word associated with the keyword and included in the article is a positive word, the evaluation by the page manager is determined to be positive.
- step S2 If it is determined that the keyword does not satisfy the activation condition of the advertisement determination process based on the history (step S2: NO), the process proceeds to step S3. On the other hand, when it is determined that the keyword satisfies the activation condition of the advertisement determination process based on the history (step S2: YES), the process proceeds to step S4. That is, when the keyword acquired in step S1 indicates the category of the product, or when the page manager evaluates the keyword in a positive manner, the advertisement corresponding to the keyword is determined in the processing after step S4. become.
- step S3 the system control unit 24 executes a normal advertisement determination process that is not based on the history. In this advertisement determination process, for example, a higher-order advertisement with a high bid amount is determined as an advertisement to be displayed in the advertisement display area, and the process proceeds to step S7.
- step S4 the history information acquisition unit 242 of the system control unit 24 uses, for example, the user ID acquired in step S1 as a key, and the history information including the user ID (page manager user ID) Obtained from the history database 222 as administrator history information.
- FIG. 5 is a diagram illustrating how the history information of the page manager is acquired from the history database 222. In the example of FIG. 5, history information corresponding to four records including the user ID “U111” is acquired.
- FIG. 6 is a diagram illustrating an example of a list of display target candidates selected from the advertisement database 221.
- the selected display target candidate is an advertisement for a product belonging to the product category including the acquired keyword.
- the list shown in FIG. 6 shows the advertisement score and the display order of the advertisement.
- the display order of advertisements is in the descending order of the advertisement score, but may be in the descending order of the bid amount of the advertisement.
- the display target advertisement determination unit 244 of the system control unit 24 executes an advertisement determination process based on the history (step S6).
- Examples of the advertisement determination process based on the history include the following (a) to (d).
- the display target advertisement determination unit 244 selects, based on the purchase history included in the history information acquired in step S4, from the display target candidates selected in step S5 (that is, the advertisement corresponding to the keyword), The advertisement of the product purchased by the page manager is determined as an advertisement to be displayed in the advertisement display area with priority. For example, the display target advertisement determination unit 244 rearranges the display target candidates corresponding to the advertisement IDs associated with the product IDs included in the acquired purchase history so that the display order is higher, and then displays the display order. Higher-ranked advertisements are determined (for the number of advertisement display areas acquired in step S1).
- FIG. 7 is a diagram illustrating a state in which the display order of the display target candidates is rearranged. Among these, in the example of FIG.
- the advertisement of three products (product ID: “N01”, “C01”, “P01”) purchased by the page manager is given priority, and the display order is changed to the top. Has been.
- an advertisement in accordance with the intention of the page manager can be determined as an advertisement to be displayed on the Web page.
- the product purchased by the page administrator is a product purchased before the registration date and time of the article including the keyword. This is because the article in this case is considered to reflect the intention of the page manager for the product purchased by the page manager.
- Whether or not the product is purchased before the registration date and time of the article including the keyword is compared between the purchase date and time of the product included in the purchase history acquired in step S4 and the registration date and time acquired in step S1. Is determined.
- the advertisement of the product purchased by the page manager is displayed after registering the article, in other words, the information of the purchased product is registered in the article Since it may be reflected in the history database 222 later, the product purchased by the page manager may be a product purchased after the registration date of the article including the keyword.
- the display target advertisement determination unit 244 specifies an advertisement of a product purchased within a predetermined period (for example, within one month) before the registration date and time of the article including the keyword acquired in step S1 to the website.
- the specified advertisement may be determined with priority.
- the article registration date is “2013/2/2 10:00”
- one item (product) purchased by the page administrator within one month before the registration date The advertisement of ID: “C01”) is prioritized and its display order is changed to a higher rank.
- an advertisement in accordance with the recent intention (preference, etc.) of the page manager can be determined as an advertisement to be displayed on the Web page.
- the display target advertisement determination unit 244 gives priority to the advertisement of the product whose purchase date / time is closest to the registration date / time among products purchased before the registration date / time of the article including the keyword acquired in step S1 on the website. It may be configured to be determined. Also with this configuration, an advertisement in accordance with the recent intention of the page manager can be determined as an advertisement to be displayed on the Web page. (B) Advertisement decision processing based on the browsing history of the page manager
- the display target advertisement determining unit 244 selects, based on the browsing history included in the history information acquired in step S4, from the display target candidates selected in step S5 (that is, the advertisement corresponding to the keyword),
- the advertisement of the product viewed by the page manager is determined as an advertisement to be displayed in the advertisement display area with priority.
- the display target advertisement determining unit 244 rearranges the display target candidates corresponding to the advertisement IDs associated with the product IDs included in the acquired browsing history so that the display order is higher, and then displays the display order. Higher-ranked advertisements are determined (for the number of advertisement display areas acquired in step S1). Also with this configuration, an advertisement in accordance with the intention of the page manager can be determined as an advertisement to be displayed on the Web page.
- the product viewed by the page manager is a product viewed before the registration date and time of the article including the keyword. This is due to the same reason as the product purchased by the page manager. Whether or not the product is browsed before the registration date and time of the article including the keyword is compared between the browsing date and time of the product included in the browsing history acquired in step S4 and the registration date and time acquired in step S1. Is determined. For the same reason as the product purchased by the page manager, the product browsed by the page manager may be a product browsed after the registration date of the article including the keyword.
- the display target advertisement determination unit 244 specifies an advertisement for a product viewed within a predetermined period (for example, within one week) before the registration date and time of the article including the keyword acquired in step S1 on the website.
- the specified advertisement may be determined with priority.
- an advertisement in accordance with the recent intention (preference, etc.) of the page manager can be determined as an advertisement to be displayed on the Web page.
- the display target advertisement determination unit 244 gives priority to the advertisement of the product whose browsing date / time is closest to the registration date / time among the products browsed before the registration date / time of the article including the keyword acquired in step S1 on the website. It may be configured to be determined.
- an advertisement in accordance with the recent intention of the page manager can be determined as an advertisement to be displayed on the Web page.
- the display target advertisement determining unit 244 gives priority to the advertisement of the higher-ranked product having a large number of browsing times among the products viewed before the registration date and time of the article including the keyword acquired in step S1 on the website. You may comprise so that it may determine. Since such a product can be said to be a product that attracts attention by the page manager, an advertisement in accordance with the intention of the page manager can be further determined as an advertisement to be displayed on the Web page.
- the display target advertisement determination unit 244 gives priority to the advertisement of the higher-order product among the products viewed before the registration date and time of the article including the keyword acquired in step S1 on the website. You may comprise so that it may determine. Such a product can also be said to be a product attracting attention by the page manager.
- the product browsing time is, for example, the total display time of products posted on a Web page. This display time is measured by a Web browser, for example. The measured display time is transmitted to the advertisement processing server 2 at an arbitrary timing together with, for example, the product ID, and is registered in the history database 222 as a browsing history.
- the display target advertisement determining unit 244 selects the display target candidate selected in step S5 (that is, the advertisement corresponding to the keyword) based on the review posting history included in the history information acquired in step S4.
- the advertisement to be displayed in the advertisement display area is determined.
- the display target advertisement determination unit 244 acquires an evaluation (review score) by the manager for the product purchased by the page manager from the reviews included in the acquired review posting history. Then, the display target advertisement determination unit 244 displays the display target candidate of the higher-ranked product among the acquired evaluated products (that is, the display target corresponding to the advertisement ID associated with the product ID of the product).
- the advertisement of the higher-order product having the higher display order is determined (the number of advertisement display areas acquired in step S1).
- the advertisement of the higher-ranked product is determined with priority. For example, in the case of five-level evaluation of 1 to 5, the evaluation is preset such that the evaluation of 4 or higher is high and the evaluation of 2 or lower is low. Also with this configuration, an advertisement in accordance with the intention of the page manager can be determined as an advertisement to be displayed on the Web page.
- the display target advertisement determining unit 244 excludes, from among the products evaluated by the page manager, lower-level products with a low evaluation from the determination target (for example, the evaluation is made from the list of display target candidates as shown in FIG. 6). It may be configured to remove low-order products.
- D Advertising decision processing based on page manager's affiliate history
- the display target advertisement determining unit 244 selects, based on the affiliate history included in the history information acquired in step S4, from the display target candidates selected in step S5 (that is, advertisements corresponding to keywords), The advertisement to be displayed in the advertisement display area is determined.
- the display target advertisement determination unit 244 determines, from the acquired affiliate history, a display target candidate of a product that is affiliated by the page administrator and purchased by the purchaser via the link (that is, the product). After rearranging so that the display order of the display target candidate corresponding to the advertisement ID associated with the product ID is higher, the advertisement of the higher-order product having the higher display order is determined (obtained in step S1).
- the number of advertisement display areas That is, the advertisement of the product that is affiliated and purchased by the page manager is prioritized and determined.
- the display target advertisement determining unit 244 may be configured to preferentially determine the advertisement of a higher-order product having a large number of affiliate purchases among the products that are affiliate-linked and purchased by the page manager. Since such a product can be said to be a product purchased by a recommended effort in an article by the page manager, an advertisement that matches the intention of the page manager is further determined as an advertisement to be displayed on the Web page. be able to. Note that the number of affiliate purchases for a product can be obtained, for example, by summing the number of records including the same product ID in a record indicating an affiliate history.
- the display target advertisement determination unit 244 is a high-order product that has a large increase rate in the number of purchases within the most recent past predetermined period (for example, within one month) among the products that are affiliate-linked and purchased by the page manager.
- the advertisement may be determined with priority. Even with this configuration, it is possible to further determine an advertisement in accordance with the intention of the page manager as an advertisement to be displayed on the Web page.
- any one advertisement determination process may be executed, or any two or more advertisement determination processes may be performed.
- Each may be configured to be executed (for example, executed under an OR condition).
- the display target advertisement determining unit 244 is configured to determine, as the advertisement to be preferentially displayed in the advertisement display area, the advertisement whose advertisement score satisfies a predetermined condition among the display target candidates selected in step S5. May be.
- the display target advertisement determination unit 244 finally displays, in the advertisement display area, an advertisement whose advertisement score satisfies a predetermined condition and which is determined with priority by the advertisement determination process based on the history described above. Decide as an advertisement.
- the difference from the highest score is less than or equal to a threshold value.
- an advertisement whose difference from the average score of the advertisement scores from the display target candidate with the highest ranking of the advertisement score to the number of advertising spaces (advertisement display area) is equal to or less than a threshold value
- a threshold value for example, 20 or less.
- FIG. 7C rearrangement in the case of the above (3) is shown, and in this case, the lowest score among the advertisements having the number of ad spaces from the display target candidate having the highest ranking of the advertisement score.
- the advertisement of the product (product ID “P01”) whose difference from “91” (product ID “K01”) is larger than a threshold (for example, 20) is not prioritized, and the display order is not changed to the top.
- a threshold for example, 20
- the display target advertisement determining unit 244 determines the advertisement to be displayed in the advertisement display area with priority given to the advertisement whose bid amount satisfies the predetermined condition among the display target candidates selected in step S5. It may be configured. For example, the display target advertisement determination unit 244 finally displays an advertisement whose bid amount for the advertisement satisfies a predetermined condition and which is determined with priority by the advertisement determination process based on the history described above in the advertisement display area. Decide as an advertisement to be made.
- an advertisement in which the bid amount of the advertisement satisfies a predetermined condition for example, (1) among the display target candidates selected in step S5, an advertisement whose difference from the highest bid amount is equal to or less than a threshold, (2) step Among the display target candidates selected in S5, an advertisement whose difference between the bid price of the advertisement from the display target candidate with the highest ranking of the bid price of the advertisement to the number of advertising spaces (advertisement display area) is equal to or less than the threshold value (3) Among the display target candidates selected in step S5, the lowest bid amount (for example, three of the ad spaces) is selected from the display target candidates having the highest bid amount of the advertisement to the number of ad spaces.
- a predetermined condition for example, (1) among the display target candidates selected in step S5, an advertisement whose difference from the highest bid amount is equal to or less than a threshold, (2) step Among the display target candidates selected in S5, an advertisement whose difference between the bid price of the advertisement from the display target candidate with the highest ranking of the bid price of the advertisement to the number
- the display target advertisement determination unit 244 is configured to determine an advertisement to be displayed in the advertisement display area on the web page based on the history information acquired in step S4.
- the target advertisement determination unit 244 may be configured to limit the reference range of the history information.
- the display target advertisement determination unit 244 determines an advertisement to be displayed in the advertisement display area based on the history information of the reference range set for each product category.
- This reference range is a range corresponding to the useful life set for each product category, for example.
- the display target advertisement determining unit 244 sets the period from the purchase date and time of the product to the current date and time (that is, the date and time when the process is performed) to the product category corresponding to the keyword acquired in step S1.
- the advertisement to be displayed in the advertisement display area on the web page is determined based on the history information corresponding to the product exceeding the set useful life. Thereby, it is possible to determine an advertisement for a product that exceeds the useful life (in other words, a product that needs to be replaced) as an advertisement to be displayed in the advertisement display area.
- the said reference range is a range corresponding to the season information set for every goods classification (especially lower level), for example.
- the display target advertisement determining unit 244 determines that the current date and time (that is, the date and time when the process is being performed) is indicated in the season information set in the product category corresponding to the keyword acquired in step S1.
- the advertisement to be displayed in the advertisement display area on the Web page is determined based on the history information corresponding to the product (product category) included in (for example, November to March). Thereby, it is possible to determine an advertisement for a product that matches the season including the current date and time as an advertisement to be displayed in the advertisement display area.
- the reference range of history information may be limited by the attribute of the product category. For example, if the product category corresponding to the keyword acquired in step S1 is a product category (for example, clothes) having an attribute that may be held by the user, a plurality of different products (product IDs) belonging to the product category. Each piece of history information is referred to, and an advertisement to be displayed in the advertisement display area on the Web page is determined based on the history information.
- a product category for example, clothes having an attribute that may be held by the user
- product IDs a plurality of different products belonging to the product category.
- Each piece of history information is referred to, and an advertisement to be displayed in the advertisement display area on the Web page is determined based on the history information.
- the product category corresponding to the keyword acquired in step S1 is a product category (for example, a washing machine) with an attribute that is unlikely to be held by the user, among the products belonging to the product category,
- the history information of only the latest product is referred to, and the advertisement to be displayed in the advertisement display area on the web page is determined based on the history information.
- step S7 the advertisement display control unit 245 of the system control unit 24 responds (sends) the advertisement (advertisement data) determined in step S3 or step S6 to the Web browser of the terminal Tn and displays it in the advertisement display area.
- information indicating each advertisement and the display order of the advertisement may be transmitted to the web browser of the terminal Tn.
- the Web browser of the terminal Tn acquires the advertisement
- the advertisement is displayed in the advertisement display area of the Web page.
- the Web browser of the terminal Tn acquires information indicating a plurality of advertisements and the display order of advertisements
- the Web browser displays each advertisement in each advertisement display area according to the display order. For example, an advertisement with a higher display order is displayed in an advertisement display area (an advertisement display area 61 in the example of FIG. 2) provided at the top of the Web page.
- the advertisement processing server 2 when the advertisement processing server 2 receives an advertisement distribution request from the terminal Tn, the advertisement processing server 2 acquires a keyword specified from the web page displayed on the terminal Tn, and History information of the page manager of the Web page is acquired. Then, the advertisement processing server 2 selects an advertisement corresponding to the keyword from the advertisement database 221 as a display target candidate, and selects the Web page from the selected advertisement based on the history information of the page manager. Since the advertisement to be displayed in the advertisement display area is determined, an advertisement in accordance with the intention of the page manager can be determined as an advertisement to be displayed on the Web page.
- the information provision server 1 and the advertisement processing server 2 are set as the structure which the hardware became independent, you may comprise so that the function of the information provision server 1 may be integrated in the advertisement processing server 2.
- FIG. when there is a web page request from the terminal Tn, the advertisement processing server 2 incorporates the advertisement determined by performing the process shown in FIG. 4 into the advertisement display area, and loads the web page in which the advertisement is incorporated. It is transmitted to the terminal Tn.
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Abstract
Description
[1.情報提供システムの構成及び機能概要]
[2.情報提供システムSの動作]
(a)ページ管理者の購入履歴に基づく広告決定処理
(b)ページ管理者の閲覧履歴に基づく広告決定処理
(c)ページ管理者のレビュー投稿履歴に基づく広告決定処理
(d)ページ管理者のアフィリエイト履歴に基づく広告決定処理
2 広告処理サーバ
21 通信部
22 記憶部
23 入出力インターフェース部
24 システム制御部
Tn 端末
NW ネットワーク
S 情報提供システム
Claims (23)
- 端末装置の表示画面に表示可能であり、広告を表示するための広告表示領域が設けられるページであって、前記ページから特定されるキーワードを取得する第1取得手段と、
前記ページを管理する管理者の履歴情報を取得する第2取得手段と、
複数の広告それぞれの情報を記憶する記憶手段から、前記第1取得手段により取得されるキーワードと前記第2取得手段により取得される履歴情報に基づいて、前記ページにおける前記広告表示領域に表示させる広告を決定する決定手段と、
を備えることを特徴とする情報処理装置。 - 前記決定手段は、前記第1取得手段により取得されるキーワードが、商品のカテゴリを示す場合に、当該キーワードに対応する広告を決定することを特徴とする請求項1に記載の情報処理装置。
- 前記決定手段は、前記キーワードに対する前記管理者による評価がポジティブの場合に、当該キーワードに対応する広告を決定することを特徴とする請求項1に記載の情報処理装置。
- 前記決定手段は、前記キーワードに対応する広告の中で、前記キーワードに基づいて算出されるスコアが所定の条件を満たす広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項1乃至3の何れか一項に記載の情報処理装置。
- 前記決定手段は、前記キーワードに対応する広告の中で、前記広告表示領域に広告を表示させるために広告主により指定された入札金額が所定の条件を満たす広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項1乃至3の何れか一項に記載の情報処理装置。
- 前記決定手段は、前記キーワードに対応する広告の中から、前記管理者が購入した商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項1乃至3の何れか一項に記載の情報処理装置。
- 前記決定手段は、前記キーワードを含む記事の前記Webサイトへの登録日時より前の所定期間内に購入された商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項6に記載の情報処理装置。
- 前記決定手段は、前記キーワードを含む記事の前記Webサイトへの登録日時より前に購入された商品のうち、購入日時が前記登録日時に最も近い商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項6に記載の情報処理装置。
- 前記決定手段は、前記キーワードに対応する広告の中から、前記管理者が閲覧した商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項1乃至3の何れか一項に記載の情報処理装置。
- 前記決定手段は、前記キーワードを含む記事の前記Webサイトへの登録日時より前の所定期間内に閲覧された商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項9に記載の情報処理装置。
- 前記決定手段は、前記キーワードを含む記事の前記Webサイトへの登録日時より前に閲覧された商品のうち、閲覧日時が前記登録日時に最も近い商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項9に記載の情報処理装置。
- 前記決定手段は、前記キーワードを含む記事の前記Webサイトへの登録日時より前に閲覧された商品のうち、閲覧回数が多い上位の商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項9に記載の情報処理装置。
- 前記決定手段は、前記キーワードに対応する広告の中から、前記管理者によりリンクされた商品であって当該リンクを介して購入者により購入された商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項1乃至3の何れか一項に記載の情報処理装置。
- 前記決定手段は、前記管理者によりリンクされた商品であって当該リンクを介して購入者により購入された商品のうち、購入件数が多い上位の商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項13に記載の情報処理装置。
- 前記決定手段は、前記管理者によりリンクされた商品であって当該リンクを介して購入者により購入された商品のうち、直近の過去所定期間内における購入件数の増加率が大きい上位の商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項13に記載の情報処理装置。
- 前記決定手段は、前記キーワードに対応する広告の中から、前記管理者により購入された商品に対する当該管理者による評価に基づいて、前記広告表示領域に表示させる広告を決定することを特徴とする請求項1乃至3の何れか一項に記載の情報処理装置。
- 前記決定手段は、前記管理者による評価がされた商品のうち、評価が高い上位の商品の広告を優先して前記広告表示領域に表示させる広告として決定することを特徴とする請求項16に記載の情報処理装置。
- 前記決定手段は、前記管理者による評価がされた商品のうち、評価が低い下位の商品を決定対象から除外することを特徴とする請求項16に記載の情報処理装置。
- 前記決定手段は、商品区分毎に設定された参照範囲の前記履歴情報に基づいて、前記広告表示領域に表示させる広告を決定することを特徴とする請求項1乃至18の何れか一項に記載の情報処理装置。
- 前記参照範囲は、前記商品区分ごとに設定された耐用年数に対応する範囲であることを特徴とする請求項19に記載の情報処理装置。
- 前記参照範囲は、前記商品区分ごとに設定された季節情報に対応する範囲であることを特徴とする請求項19に記載の情報処理装置。
- コンピュータにより実行される情報処理方法であって、
端末装置の表示画面に表示可能であり、広告を表示するための広告表示領域が設けられるページであって、前記ページから特定されるキーワードを取得する第1取得ステップと、
前記ページを管理する管理者の履歴情報を取得する第2取得ステップと、
複数の広告それぞれの情報を記憶する記憶手段から、前記第1取得ステップにより取得されるキーワードと前記第2取得ステップにより取得される履歴情報に基づいて、前記ページにおける前記広告表示領域に表示させる広告を決定する決定ステップと、
を含むことを特徴とする情報処理方法。 - コンピュータを、
端末装置の表示画面に表示可能であり、広告を表示するための広告表示領域が設けられるページであって、前記ページから特定されるキーワードを取得する第1取得手段、
前記ページを管理する管理者の履歴情報を取得する第2取得手段、及び、
複数の広告それぞれの情報を記憶する記憶手段から、前記第1取得手段により取得されるキーワードと前記第2取得手段により取得される履歴情報に基づいて、前記ページにおける前記広告表示領域に表示させる広告を決定する決定手段として機能させることを特徴とする情報処理プログラム。
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JP2018519572A (ja) * | 2016-01-12 | 2018-07-19 | ▲騰▼▲訊▼科技(深▲セン▼)有限公司 | 情報配信方法、ならびに装置、サーバ、および記憶媒体 |
JP2018156247A (ja) * | 2017-03-16 | 2018-10-04 | ヤフー株式会社 | 算出装置、算出方法、及び算出プログラム |
KR102344438B1 (ko) * | 2021-03-05 | 2021-12-29 | 쿠팡 주식회사 | 전자 장치 및 그의 정보 제공 방법 |
WO2023234000A1 (ja) * | 2022-06-01 | 2023-12-07 | ソニーグループ株式会社 | 情報処理装置、情報処理方法、およびプログラム |
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JP6320258B2 (ja) * | 2014-09-18 | 2018-05-09 | ヤフー株式会社 | 抽出装置、抽出方法及び抽出プログラム |
US10338769B2 (en) | 2014-12-30 | 2019-07-02 | Business Objects Software Ltd. | System and method of providing visualization explanations |
JP5993068B1 (ja) * | 2015-07-16 | 2016-09-14 | ヤフー株式会社 | 選択装置、選択方法、選択プログラム、端末装置、及び表示プログラム |
JP2018088282A (ja) * | 2018-02-23 | 2018-06-07 | ヤフー株式会社 | 抽出装置、抽出方法及び抽出プログラム |
CN109949078B (zh) * | 2019-03-01 | 2020-11-03 | 北京金堤科技有限公司 | 推广信息处理方法和装置 |
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JP5462983B1 (ja) | 2014-04-02 |
JPWO2014155682A1 (ja) | 2017-02-16 |
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