WO2012049966A1 - 広告システム、広告システムの制御方法、広告制御装置、プログラム、及び情報記憶媒体 - Google Patents
広告システム、広告システムの制御方法、広告制御装置、プログラム、及び情報記憶媒体 Download PDFInfo
- Publication number
- WO2012049966A1 WO2012049966A1 PCT/JP2011/072096 JP2011072096W WO2012049966A1 WO 2012049966 A1 WO2012049966 A1 WO 2012049966A1 JP 2011072096 W JP2011072096 W JP 2011072096W WO 2012049966 A1 WO2012049966 A1 WO 2012049966A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- product
- advertisement
- service
- sales
- time
- Prior art date
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Definitions
- the present invention relates to an advertisement system, an advertisement system control method, an advertisement control device, a program, and an information storage medium.
- Patent Document 1 There is known an advertising system that provides consumers with advertisements for goods or services via a communication network (for example, Patent Document 1).
- Advertisers wish to conduct advertising efficiently. For example, the advertiser wants to advertise if the sales of the product are not smooth, and refrain from advertising if the sales of the product are good. However, it may be difficult to predict the sales of a product, and in some cases, advertising has not been performed efficiently. For example, there may be a situation in which an advertisement for a product with good sales is performed and an advertisement for a product with poor sales is not performed.
- the present invention has been made in view of the above problems, and provides an advertisement system, an advertisement system control method, an advertisement control device, a program, and an information storage medium that enable efficient advertisement of goods or services. It is to provide.
- an advertising system provides an advertisement of the product or the service during a sales period of the product or service, and includes a point in time in the sales period, the product or the service A standard correspondence storage unit that stores information on a standard correspondence between the sales status of services, a sales status acquisition unit that acquires information on the sales status of the product or the service at a certain point in time in the sales period, The determination means for determining whether the certain point in time and the sales status of the product or the service at the certain point in time have the reference correspondence, and the advertisement based on the determination result of the determination unit Advertisement providing means to be provided.
- control method of the advertising system is the control method of the advertising system that provides the advertisement of the product or the service during the sales period of the product or service. Acquiring the reference correspondence relationship based on the information stored in the reference correspondence storage means for storing information on the reference correspondence relationship with the sales status of the service, and the product at a certain point in time in the sales period Alternatively, it is determined whether the sales status acquisition step for acquiring information related to the sales status of the service, the certain time point, and the sales status of the product or the service at the certain time point have the reference correspondence relationship.
- An advertisement that controls the provision of the advertisement based on the determination step and the determination result in the determination step Characterized in that it comprises a control step.
- the advertisement control device is the advertisement control device for controlling the provision of the advertisement of the product or the service during the sales period of the product or service.
- a program according to the present invention is a program for causing a computer to function as an advertisement control device for controlling the provision of advertisement of the product or service during the sales period of the product or service, Means for obtaining the reference correspondence relation based on the information stored in the reference correspondence storage means for storing information relating to the reference correspondence relation between the point in time and the sales status of the product or the service, the sales period Sales status acquisition means for acquiring information related to the sales status of the product or the service at a certain point in time, the certain point in time, and the sales status of the product or the service at the certain point of time having the standard correspondence Determining means for determining whether or not to provide the advertisement based on the determination result of the determining means; Control for advertisement control means, a program for causing the computer to function as a.
- the information storage medium according to the present invention is a computer-readable information storage medium recording the above program.
- the present invention includes means for determining whether or not to provide the advertisement based on a determination result of the determination means, and when the advertisement providing means is determined to provide the advertisement, The advertisement may be provided.
- the sales status of the product or service is at least one of the number of purchases of the product or service and the remaining number of the product or service that can be sold.
- the status acquisition means may acquire information related to at least one of the number of purchases of the product or the service up to the certain time and the remaining number of the product or the service that can be sold at the certain time. .
- the sales status acquisition unit acquires information on the sales status of the product or the service at the predetermined time at a predetermined time
- the determination unit includes the determination unit You may make it determine whether the predetermined time and the sales condition of the said goods or the service in the said predetermined time have the said reference
- the product or the service may have a unit price of the product or the service sold within the sales period according to an increase in the number of sales of the product or the service within the sales period.
- the advertising system may include means for restricting the provision of the advertisement when the unit price of the product or the service is lowered to a predetermined minimum unit price.
- the product or the service may have a unit price of the product or the service sold within the sales period according to an increase in the number of sales of the product or the service within the sales period. You may make it sell with the sales method to lower.
- the advertisement providing unit may include an advertisement content setting unit that sets the content of the advertisement based on the sales status of the product or the service.
- the advertisement content setting means includes content related to the number of sales of the product or service that is insufficient to reduce the unit price of the product or service, content related to a decrease in the unit price of the product or service, and the sales. You may make it include at least 1 of the content regarding the end point of a period in the content of the said advertisement.
- the advertisement providing means may provide the advertisement by posting the comment in a communication service that accepts posting of the comment and publishes the comment.
- the advertisement providing means may include means for changing the advertisement providing method based on a determination result of the determination means.
- a unit that stores information related to the priority of the advertisement and a unit that sets the priority of the advertisement based on a determination result of the determination unit may be included.
- the advertisement providing means may provide the advertisement based on the priority of the advertisement.
- the reference correspondence storage unit stores advertisement control information related to the control of the advertisement provision in association with the reference correspondence, and the advertisement providing unit includes the certain time point, If the determination result of whether or not the product or service sales status at the certain time point has the reference correspondence is a predetermined result, the advertisement control information associated with the reference correspondence Based on this, the advertisement may be provided.
- FIG. 1 shows an overall configuration of an electronic commerce system according to an embodiment of the present invention.
- the electronic commerce system 1 includes a server 10 (advertisement control device), a database 16, a plurality of user terminals 20, and a plurality of store terminals 4.
- the server 10, the plurality of user terminals 20, and the plurality of store terminals 4 are connected to a communication network 2 configured to include, for example, the Internet.
- Data communication between the server 10 and the user terminal 20 is possible.
- Data communication between the server 10 and the store terminal 4 is also possible.
- the server 10 is a virtual shopping mall server that functions as a portal of a virtual shopping mall, for example.
- the server 10 executes processing based on the processing request received from the user terminal 20 or the store terminal 4.
- FIG. 2 shows the hardware configuration of the server 10.
- the server 10 includes a control unit 11, a main storage unit 12, an auxiliary storage unit 13, an optical disc drive unit 14, and a communication interface 15.
- the control unit 11 includes, for example, a CPU (Central Processing Unit) and executes various processes according to a program.
- the main storage unit 12 includes, for example, a RAM (Random Access Memory).
- the main storage unit 12 stores programs and data read from the auxiliary storage unit 13 or the optical disc (information storage medium).
- the main storage unit 12 is also used as a work memory for storing data necessary for the process.
- the auxiliary storage unit 13 includes, for example, a hard disk device.
- the optical disk drive unit 14 reads programs and data stored on the optical disk.
- the communication interface 15 is an interface for connecting the server 10 to the communication network 2. Note that the program and data are supplied to the server 10 via an optical disk. Further, the program and data may be supplied to the server 10 from a remote location via the communication network 2.
- the server 10 can access the database 16.
- the database 16 stores, for example, information on users who use the virtual shopping street, information on products handled in the virtual shopping street, information on transactions performed in the virtual shopping street, and the like.
- the database 16 may be built in the server 10 or may be built in a server different from the server 10.
- the store terminal 4 is an information processing device provided on the store side that opens in the virtual shopping mall.
- the store terminal 4 is, for example, a personal computer.
- the store terminal 4 is used for registering information on products sold in the virtual shopping mall in the database 16 via the server 10.
- the store terminal 4 displays a dedicated screen provided from the server 10.
- the manager on the store side can input basic information on the product, information on the sales method of the product, and the like on the dedicated screen.
- the user terminal 20 is an information processing apparatus operated by a user.
- the user terminal 20 is, for example, a personal computer, a mobile phone, or a personal digital assistant (PDA).
- PDA personal digital assistant
- the user terminal 20 is used for purchasing a product in a virtual shopping mall.
- the server 10 starts an HTTP (HyperText Transfer ⁇ ⁇ Protocol) daemon.
- HTTP request a processing request
- server 10 transmits a processing result (HTTP response) corresponding to the above processing request to the user terminal 20.
- page data described in a web page description language is transmitted to the user terminal 20.
- a screen based on the processing result is displayed on the display unit provided in the user terminal 20.
- a user who uses the virtual shopping mall accesses the server 10 using the user terminal 20.
- the top screen (top page) of the virtual shopping mall is displayed on the display unit of the user terminal 20.
- FIG. 3 shows an example of the top screen.
- the user can search for a product or select a product category.
- An advertisement 31 is displayed on the top screen 30 shown in FIG. The advertisement 31 will be described later.
- the server 10 executes a product search, and a product list screen (not shown) showing a list of products that satisfy the search condition is displayed on the display unit of the user terminal 20. Is displayed.
- the server 10 acquires a list of products belonging to the category, and a product list screen (not shown) showing the list is displayed on the display unit of the user terminal 20.
- FIG. 4 shows an example of a product screen. Note that the product screen 40 illustrated in FIG. 4 is a product screen of a product that is a target of joint purchase.
- the store can sell products by adopting a joint purchase type sales method. For example, when the product “A” is sold by the joint purchase type sales method, the sales period of the product “A” is determined, and purchasers of the product “A” are recruited within the sales period. Then, the unit price of the product “A” purchased within the sales period is determined according to the total number of purchases of the product “A” within the sales period. As the number of purchases of the product “A” increases (that is, the purchaser of the product “A” increases), the unit price of the product “A” decreases.
- the store can decide whether or not to adopt a joint purchase type sales method for each product. In addition, according to the request from a user, you may make it sell goods by the joint purchase type sales method.
- the product name 41, the image 42, the description 43, and the normal price 44 are displayed on the product screen 40 shown in FIG.
- the product screen 40 also displays information 45 and 46 specific to the product that is the target of joint purchase. That is, the price in joint purchase is displayed.
- the sales period, the starting price, the current price, the number of purchases up to now, and the upper limit number that the store can sell are also displayed.
- the current purchase status is also displayed.
- the number of purchased products has reached 98, and the unit price of the product is 1200 yen, which is 100 yen lower than the normal price (1300 yen).
- the product is sold to each purchaser at a unit price of 1200 yen.
- the unit price of the product is reduced to 1100 yen, which is 200 yen lower than the normal price.
- the user who purchases the product selects the quantity in the quantity selection field 47 and clicks the joint purchase button 48.
- the joint purchase button 48 is clicked, a purchase screen (not shown) for performing a purchase procedure is displayed on the display unit of the user terminal 20. The user performs purchase procedures on this purchase screen.
- the electronic commerce system 1 has an advertisement function in addition to the basic electronic commerce function described above. Hereinafter, this advertisement function will be described.
- the store can decide whether or not to advertise for each product. Then, advertisements of products determined to be advertised are displayed on various screens. For example, the advertisement is displayed on the top screen 30 or the product list screen.
- the advertisement 31 is displayed on the top screen 30 shown in FIG.
- the advertisement 31 in FIG. 3 is an advertisement for a product that is a target of joint purchase, and has a content that encourages joint purchase of the product. That is, the advertisement 31 includes the following information regarding the purchase status of the product along with the product name. (1) Number of purchases that are insufficient due to the unit price of the product dropping from the current unit price (2) Discount amount assuming that the unit price of the product has dropped from the current unit price (difference from the normal unit price) (3) Time remaining until the end of the sales period
- the content of the advertisement 31 includes information regarding the purchase status of the product
- the content of the advertisement 31 changes according to a change in the purchase status of the product. For example, if the remaining time until the end of the sales period is one hour, and if five more products are purchased, the unit price of the product will be the unit price minus 200 yen from the normal price. Changes as shown in FIG.
- the advertisement is efficiently executed in consideration of the purchase status of the product. For example, the advertisement is refrained when the product is selling well, and the advertisement is executed when the product is not selling well.
- FIG. 6 is a diagram for explaining an example of advertisement control of a product that is a target of joint purchase.
- FIG. 6 shows an example of advertisement control of the product “A” posted on the product screen 40 shown in FIG. 4.
- “remaining time” means the remaining time until the sales period of the product “A” ends. For example, “t ⁇ 10h” indicates that the remaining time until the sales period ends is within 10 hours. “Number of purchases” means the number of products “A” purchased from the start of the sales period to that point. Further, a circle indicates that an advertisement is executed, and a blank indicates that no advertisement is executed.
- the advertisement is executed in consideration of the situation of joint purchase. That is, the advertisement is executed in consideration of both the remaining time until the sales period ends and the number of purchases up to that point.
- the advertisement of the product “A” is not executed regardless of the number of purchases of the product “A” up to that time. In addition, if the remaining time is within 10 hours and the number of purchases of the product “A” up to that point is 10 or less, it is considered that the product “A” is not selling well, The advertisement of “A” is executed.
- the advertisement of “A” is executed. Also, if the remaining time is less than one hour and the number of purchases of the product “A” up to that point is 200 or less, the product “A” is regarded as not selling well, The advertisement of “A” is executed.
- the advertisement control shown in FIG. 6 the advertisement of the product “A” is not executed when the purchase number of the product “A” becomes 201 or more.
- the unit price of the product “A” is set to be the lowest price (1000 yen) when the number of purchases reaches 201. Therefore, the case where the number of purchases of the product “A” becomes 201 or more is the case where the unit price of the product “A” reaches the lowest price. Therefore, the advertisement control shown in FIG. 6 is set so that the advertisement of the product “A” is not provided when the unit price of the product “A” reaches the lowest price. If the setting is made in this way, the advertisement is not executed when the remaining number of products is reduced or when the products are sufficiently sold, and the advertisement is performed efficiently.
- FIG. 7 is a functional block diagram showing functional blocks related to the advertising function among the functional blocks realized by the electronic commerce system 1.
- the electronic commerce system 1 includes a storage unit 50, a sales status acquisition unit 52, a determination unit 53, an advertisement control unit 54, and an advertisement provision unit 55.
- the storage unit 50 is realized by the database 16, and the sales status acquisition unit 52, the determination unit 53, the advertisement control unit 54, and the advertisement providing unit 55 are realized by the server 10. That is, when the control unit 11 of the server 10 executes the program, the control unit 11 functions as the sales status acquisition unit 52, the determination unit 53, the advertisement control unit 54, and the advertisement provision unit 55.
- the storage unit 50 stores various data. 8 to 14 show examples of data stored in the storage unit 50. FIG.
- FIG. 8 shows an example of a user table. Information of users who use the virtual shopping mall is registered in the user table.
- the user table shown in FIG. 8 includes “user ID”, “name”, “address”, “mail address”, and “credit card information” fields.
- FIG. 9 shows an example of a purchase history table.
- the product purchase history of each user is registered in the purchase history table.
- the purchase history table shown in FIG. 9 includes “transaction ID”, “user ID”, “product ID”, “purchase date”, “number of purchases”, and “amount” fields.
- FIG. 10 shows an example of the product table.
- Information on products handled in the virtual shopping mall is registered in the product table.
- the product table shown in FIG. 10 includes “product ID”, “store ID”, “product name”, “category”, “image”, “description”, “unit price”, “stock quantity”, and “joint purchase flag” fields. Is included.
- the “store ID” field indicates a store ID of a store handling the product.
- the “image” field indicates the file name, storage location, etc. of the product image data.
- the “unit price” field indicates the normal price of the product.
- the “joint purchase flag” field indicates whether or not a joint purchase type sales method is adopted. For example, “0” or “1” is stored in the “joint purchase flag” field. “0” indicates that the joint purchase type sales method is not employed, and “1” indicates that the joint purchase type sales method is employed.
- FIGS. 11 to 13 The data shown in FIGS. 11 to 13 is data in which information necessary for adopting the joint purchase type sales method is registered.
- FIG. 11 shows an example of a joint purchase table.
- the joint purchase table shown in FIG. 11 includes “product ID”, “sales period”, and “upper limit number” fields.
- the “upper limit” field indicates the maximum number that the store can sell using the joint purchase type sales method.
- FIG. 12 shows an example of a joint purchase price table. Information about the price when the joint purchase type sales method is adopted is registered in the joint purchase price table.
- the joint purchase price table shown in FIG. 12 includes “product ID”, “number of purchases”, and “unit price” fields, and shows the relationship between the number of product purchases and the product unit price. The higher the number of items purchased, the lower the unit price of the item.
- FIG. 13 shows an example of a joint purchase status table.
- the current purchase status of a product adopting the joint purchase type sales method is registered in the joint purchase status table.
- the joint purchase status table shown in FIG. 13 includes “product ID”, “user ID”, “purchase date”, and “number of purchases” fields.
- the data described above is referred to when a product search is executed or a product list screen or product screen 40 is generated.
- the product screen 40 is generated based on a product table, a joint purchase table, a joint purchase price table, and a joint purchase status table.
- FIG. 14 shows an example of the advertisement table.
- Information related to the advertisement of the product that the store wants to advertise is registered in the advertisement table.
- the advertisement table shown in FIG. 14 includes “advertisement ID”, “product ID”, “advertisement method”, “priority”, and “stop flag” fields.
- the “advertisement method” field information indicating how the advertisement is performed is registered.
- the “Priority” field indicates the priority of the advertisement. For example, numerical values “1” to “5” are stored in the “priority” field, and the higher the numerical value, the higher the priority. The higher the priority, the easier the advertisement is displayed. For example, the priority is set based on an advertisement fee paid by the store.
- the stop flag” field indicates whether or not to stop providing advertisements. For example, “0” or “1” is stored in the “stop flag” field. “0” indicates that the advertisement is not stopped, and “1” indicates that the advertisement is stopped.
- the storage unit 50 includes a reference correspondence storage unit 51.
- the reference correspondence storage unit 51 stores information related to a predetermined reference correspondence between a point in time in the sales period and the sales situation of the product.
- the standard correspondence storage 51 stores information indicating the standard correspondence in a table format.
- FIG. 15 shows an example of the reference correspondence table stored in the reference correspondence storage unit 51.
- the standard correspondence is held for each product. That is, for each product, a partial period within the sales period is associated with a condition regarding the sales status.
- the standard correspondence table shown in FIG. 15 includes “product ID”, “remaining time”, and “number of purchases” fields.
- the “remaining time” field indicates a range of remaining time. The remaining time is the remaining time until the sales period ends.
- the “number of purchases” field indicates a condition related to the number of products purchased (number of sales).
- the contents of the standard correspondence table shown in FIG. 15 are contents for realizing the advertisement control described with reference to FIG. That is, the standard correspondence between “remaining time” and “number of purchases” defined in the standard correspondence table indicates a situation in which the product can be regarded as not selling well.
- an “elapsed time” field may be provided instead of the “remaining time” field.
- the “elapsed time” field is a field indicating a condition relating to an elapsed time since the sales period was started.
- a “period” field may be provided instead of the “remaining time” field.
- the “period” field is a field that indicates a partial period within the sales period by using an actual date and time, such as “2010/1523 11:00 to 2010/1523 12:00”.
- a “remaining number” field may be provided instead of the “number of purchases” field.
- “Remaining number” means the remaining number of items that can be sold (inventory number), and is a numerical value obtained by subtracting the number of purchases from the upper limit number that can be sold within the sales period.
- the “remaining number” field is a field indicating a condition regarding the remaining number.
- a “digestion rate” field may be provided instead of the “number of purchases” field.
- “Digestibility” is a numerical value obtained by dividing the number of products purchased by the maximum number of products that can be sold within the sales period.
- the “digestion rate” field is a field indicating a condition regarding the digestion rate.
- the reference correspondence storage unit 51 may store information indicating the reference correspondence in a mathematical expression format. For example, the following formula (1) may be stored. n ⁇ N * (e / T) (1)
- “e” indicates the elapsed time (unit: time) since the sales period started, and “T” indicates the length of the sales period (unit: time).
- “N” indicates the number of purchases, and “N” indicates the upper limit number that the store can sell. For example, in the case of the product shown in FIGS. 4 and 11, “N” becomes “300”. Note that “N” may be set to the number that the store wants to sell by the end of the sales period. For example, if the store thinks that 250 out of 300 items should be sold by the end of the sales period, “N” may be set to “250”.
- the above equation (1) indicates the standard correspondence between “elapsed time” and “number of purchases”. Further, the reference correspondence relationship indicated by the above formula (1) also indicates a situation in which it can be considered that the product is not sold smoothly.
- the standard correspondence relationship described above may be set so that the store that applied for the advertisement can be set from the store terminal 4, or the administrator of the electronic commerce system 1 can set it in response to an instruction from the store.
- the electronic commerce system 1 (server 10) may be set automatically.
- the sales status acquisition unit 52 acquires information related to the sales status of the product at a certain point in the sales period.
- “A certain time” is, for example, the current time.
- the “certain time” may be, for example, a time before the current time.
- “Information related to sales status” is information relating to the number of products purchased (number of sales), for example.
- the sales status acquisition unit 52 may acquire the number of purchases (n) of the product.
- the sales status acquisition unit 52 should acquire the remaining number of products. Good. Further, in the case where the above-mentioned “digestion rate” field is provided with a standard correspondence table instead of the “purchase number” field, the sales status acquisition unit 52 should acquire the digestion rate of the product. Good.
- the determination unit 53 When the sales status acquisition unit 52 acquires information on the sales status of a product up to a certain point in time in the sales period (herein referred to as “time X”), the determination unit 53 It is determined whether or not the sales status of the product has a standard correspondence relationship.
- the reference correspondence table shown in FIG. 15 is stored in the reference correspondence storage unit 51.
- the partial periods within the sales period are associated with the conditions regarding the sales situation.
- the determination unit 53 determines whether or not the sales status at the time point X satisfies the condition associated with the partial period to which the time point X belongs. When the sales situation at the time point X satisfies the condition, the determination unit 53 determines that the time point X and the sales situation of the product at the time point X have a standard correspondence relationship.
- the determination unit 53 acquires the remaining time (t) from time X to the end of the sales period. Then, the determination unit 53 determines whether or not the number of purchases (n) up to the time point X satisfies the condition associated with the remaining time (t). For example, when the remaining time (t) is “2 hours”, the determination unit 53 determines whether the number of purchases (n) up to the time point X satisfies “n ⁇ 100”. When the number of purchases (n) satisfies “n ⁇ 100”, the determination unit 53 determines that the time point X and the sales status of the product at the time point X have a reference correspondence relationship.
- the determination unit 53 may determine whether or not the time point X belongs to a partial period associated with a condition that the sales situation at the time point X satisfies. When the time point X belongs to the partial period, the determination unit 53 may determine that the time point X and the sales status of the product at the time point X have a reference correspondence relationship.
- the determination unit 53 may acquire the range of the remaining time (t) corresponding to the number of purchases (n) up to the time point X. Then, the determination unit 53 may determine whether or not the remaining time (t) belongs to the range. For example, when the number of purchases up to time point X is “98”, the determination unit 53 determines whether or not the remaining time (t) satisfies “1h ⁇ t ⁇ 5h”. When the remaining time (t) satisfies “1h ⁇ t ⁇ 5h”, the determination unit 53 determines that the time point X and the sales status of the product at the time point X have a reference correspondence relationship.
- the determination unit 53 determines whether or not the time point X and the sales situation at the time point X satisfy the above formula (1). That is, the determination unit 53 determines whether or not the elapsed time (e) from the start point of the sales period to the time point X and the number of purchases (n) until the time point X satisfy the above formula (1). . And when said Formula (1) is satisfied, the determination part 53 will determine with the reference
- the advertisement control unit 54 controls the advertisement providing unit 55 based on the determination result of the determination unit 53.
- the advertisement control unit 54 determines whether to provide an advertisement based on the determination result of the determination unit 53. More specifically, when the determination result of the determination unit 53 is a predetermined result, the advertisement control unit 54 determines to provide an advertisement.
- the “predetermined result” is, for example, a determination result that the time point X and the sales status of the product at the time point X have a standard correspondence relationship.
- the advertisement control unit 54 determines not to provide the advertisement.
- the advertisement control unit 54 restricts the provision of product advertisements when the unit price of the product that is the target of joint purchase reaches the minimum unit price.
- the advertisement is set not to be provided when the unit price of the product reaches the minimum unit price.
- the advertisement control unit 54 determines that the advertisement of the product is not provided when the unit price of the product reaches the minimum unit price.
- the advertisement control part 54 determines whether the unit price of goods reached the minimum unit price. Then, when the unit price of the product reaches the minimum unit price, the advertisement control unit 54 determines not to provide the product advertisement even if the above formula (1) is satisfied.
- the advertisement providing unit 55 provides advertisements.
- the advertisement providing unit 55 provides an advertisement when it is determined by the advertisement control unit 54 to provide an advertisement.
- the advertisement providing unit 55 sets the content of the advertisement based on the sales situation of the product.
- the advertisement providing unit 55 includes at least one of the following contents in an advertisement of a product that is a target of joint purchase. (1) Content related to the number of products purchased to reduce the unit price of the product (2) Content related to the decline in the unit price of the product (3) Content related to the end of the sales period
- 16 and 17 are flowcharts mainly showing processing related to the advertisement function among the processing executed by the server 10.
- the server 10 executes a process for determining whether or not an advertisement should be provided for each product registered in the advertisement table based on the sales situation.
- the process illustrated in FIG. 16 is an example of a process for determining whether to provide an advertisement for a product that is a target of joint purchase.
- the process shown in FIG. 16 is executed for each product.
- the processing shown in FIG. 16 is executed at a predetermined time.
- the process shown in FIG. 16 is executed every predetermined time (for example, 30 minutes).
- the process shown in FIG. 16 is executed when a predetermined time comes.
- the advertisement is not executed until the remaining time until the sale period of the product ends is within 10 hours.
- the merchandise stop flag (see FIG. 14) is set to “1” in advance, and the remaining time until the sale period of the merchandise ends is within 10 hours. You may make it not perform the process shown. Then, the processing shown in FIG. 16 may be executed when the remaining time is within 10 hours, and thereafter the processing shown in FIG. 16 may be executed every predetermined time (for example, 30 minutes).
- the control unit 11 of the server 10 executes the process shown in FIG. 16 according to the program.
- the control unit 11 executes the process shown in FIG. 16, the sales status acquisition unit 52, the determination unit 53, and the advertisement control unit 54 are realized.
- target product a product that is a target of processing (that is, a target of determination as to whether or not an advertisement should be provided) is referred to as “target product”.
- the process shown in FIG. 16 will be described assuming that the reference correspondence table shown in FIG. 15 is stored.
- the control unit 11 (sales status acquisition unit 52) acquires the number of purchases of the target product up to the present time (S101).
- the control unit 11 executes the process of step S101 based on the joint purchase status table (FIG. 13). For example, when the product ID of the target product is “G0001”, the control unit 11 acquires the sum of the values in the “Purchase Number” field of the record having the product ID “G0001”.
- control unit 11 acquires the condition of the number of purchases associated with the current time (S102).
- step S102 the control unit 11 calculates the remaining time (t) from the current time to the end of the sales period.
- the sales period of the target product is acquired from the joint purchase table (see FIG. 11).
- the control part 11 acquires the conditions of the number of purchases matched with the remaining time (t) from a reference
- control unit 11 determines whether or not the number of purchases acquired in step S101 satisfies the condition acquired in step S102 (S103).
- the control unit 11 sets the stop flag of the target product to “0” (S104).
- the advertisement table (FIG. 14) is updated. For example, when the product ID of the target product is “G0001”, the control unit 11 sets the value of the “stop flag” field of the record with the product ID “G0001” to “0”. In this case, the advertisement regarding the target product can be provided.
- the control unit 11 sets the stop flag of the target product to “1” (S105).
- the advertisement table (FIG. 14) is also updated in step S105. For example, when the product ID of the target product is “G0001”, the control unit 11 sets the value of the “stop flag” field of the record with the product ID “G0001” to “1”. In this case, the advertisement for the target product is stopped.
- the control unit 11 refers to the reference correspondence table (FIG. 15), determines the condition that the number of purchases acquired in step S101 is satisfied, and the remaining corresponding to the condition You may make it acquire the range of time. For example, when the number of purchases of the target product up to the present time is “98”, the control unit 11 sets “1h ⁇ t ⁇ 5h” as the range of the remaining time (t) associated with the condition that the purchase number satisfies. “T ⁇ 1h” is acquired.
- the control unit 11 determines whether or not the remaining time (t) from the current time to the end of the sales period is included in the acquired range. Also good. For example, when “1h ⁇ t ⁇ 5h” and “t ⁇ 1h” are acquired as the range of the remaining time (t) associated with the condition that the number of purchases satisfies, the control unit 11 determines the sales period from the present time. It is determined whether or not the remaining time (t) until the end point satisfies at least one of “1h ⁇ t ⁇ 5h” and “t ⁇ 1h”.
- FIG. 17 illustrates processing executed when, for example, page data of a screen on which a product advertisement is posted is transmitted to the user terminal 20.
- the process shown in FIG. 17 is executed.
- the control part 11 of the server 10 performs the process shown in FIG. 17 according to a program.
- the control part 11 performs the process shown in FIG. 17, and thereby the advertisement providing part 55 is realized.
- the control unit 11 selects a product for displaying an advertisement (S201).
- the control part 11 performs the process of this step S201 based on an advertisement table (FIG. 14). That is, the control unit 11 selects one of the products whose stop flag is “0”. For example, probability information is set for each product for which the stop flag is “0”, and one of the products for which the stop flag is “0” is selected according to the probability information. It should be noted that the higher the priority, the higher the probability information is set and the easier it is to select.
- control part 11 produces
- the control part 11 produces
- control unit 11 acquires the name of the product selected in step S201 from the product table (FIG. 10). Moreover, the control part 11 acquires the sales period of the goods selected by step S201 from a joint purchase table (FIG. 11), and calculates the remaining time until a sales period is complete
- control unit 11 calculates the number of purchases that are insufficient because the unit price of the product is further lowered by one step based on the number of purchases to date and the joint purchase price table (FIG. 12). Further, the control unit 11 calculates the difference between the unit price and the normal unit price when it is assumed that the unit price of the product selected in step S201 is further lowered by one step. And based on the information acquired or calculated as mentioned above, the control part 11 produces
- control unit 11 may acquire the advertisement content of the product selected in step S201 from the database 16. Good.
- the control unit 11 After the advertisement content of the product selected in step S201 is generated, the control unit 11 generates page data based on the advertisement content generated in step S202, and transmits the page data to the user terminal 20 ( S203).
- a screen is displayed on the display unit based on the page data. For example, the top screen 30 as shown in FIG. 3 is displayed. On this screen, an advertisement for the product selected in step S201 is displayed. This is the end of the process shown in FIG.
- the advertisement of the product is implemented in consideration of both the time point and the purchase status of the product at that time point. According to the above advertisement function, the advertisement of the product can be efficiently performed in consideration of the purchase status of the product.
- the electronic commerce system 1 since the advertisement of the product is refrained when the product is selling well, an advantage that the advertisement (less necessary) for the store (advertiser) is prevented from being performed. There is.
- the electronic commerce system 1 when a product is not sold smoothly, the product is advertised to promote the sale of such a product, so that sales at the store increase. Can be expected. That is, according to the electronic commerce system 1, there is an advantage that sales increase for a store.
- the provider of the virtual shopping street obtains a fee according to the sales at the store
- the electronic commerce system 1 for the provider of the virtual shopping street, there is a fee income from the store. There is an advantage of increasing.
- the electronic commerce system 1 it can be expected that the satisfaction of the store is improved because the advertisement of the product is efficiently performed. That is, according to the electronic commerce system 1, it becomes possible for a virtual shopping mall provider (advertisement service provider) to improve the satisfaction of the store with respect to its own service, and as a result, the customer's own service to the store. There is an advantage that you can continue to use it.
- the advertisement of the product is displayed on the top screen 30, the product list screen, or the like, but other means may be adopted as the product advertising means.
- an advertisement for a product may be provided using a communication service that makes a comment posted by a contributor public.
- a communication service for example, a social networking service such as a Twitter (registered trademark) service or a Facebook (registered trademark) service may be used.
- the advertisement providing unit 55 provides the product advertisement by posting the product advertisement as a comment in the communication service.
- FIG. 18 is a flowchart showing an example of processing executed by the electronic commerce system 1 (server 10) in order to realize such an advertisement providing unit 55.
- the process shown in FIG. 18 is executed at a predetermined time. For example, the process shown in FIG. 18 is executed every predetermined time (for example, 2 hours). Alternatively, the process shown in FIG. 18 is executed when a predetermined time is reached. Further, the process shown in FIG. 18 is executed for each product registered in the advertisement table.
- the control unit 11 executes the process shown in FIG. 18 according to the program.
- the program for executing the processing shown in FIG. 18 is realized as a program called “Bot”, for example.
- the control unit 11 determines whether or not the stop flag of the target product is “0” (S301).
- the advertisement table (FIG. 14) is referred to. For example, when the product ID of the target product is “G0001”, the control unit 11 determines whether the value of the “stop flag” field of the record having the product ID “G0001” is “0”.
- the control unit 11 When it is determined that the stop flag of the target product is “0”, the control unit 11 generates the advertisement content of the target product (S302). For example, the control part 11 produces
- the control unit 11 may include a URL (UniformUniResource Locator) for displaying the product screen 40 of the target product in the advertisement content.
- a URL UniformUniResource Locator
- the control unit 11 posts a comment including the advertisement content generated in step S302 on the communication service (S303). That is, the control part 11 logs in to a communication service with the account of a virtual shopping mall, and posts said comment. In this case, an advertisement for the target product is provided via the communication service.
- step S301 when it is determined in step S301 that the stop flag of the target product is not “0”, the process ends. In this case, the control unit 11 does not provide an advertisement for the target product.
- the advertisement providing unit 55 may provide an advertisement for a product by other means.
- the advertisement providing unit 55 may provide a product advertisement by e-mail.
- the advertisement control unit 54 determines whether to provide an advertisement based on the determination result of the determination unit 53.
- the advertisement control unit 54 The priority of the advertisement may be changed based on the determination result of the determination unit 53.
- the advertisement control unit 54 may lower the priority of the advertisement from the normal priority.
- the stop flag of the target product is set based on the determination result in step S103, but the priority of the target product is set based on the determination result in step S103. May be.
- the control unit 11 may set the priority of the target product to a priority lower than the normal priority of the product.
- the control unit 11 may set the priority of the target product to the normal priority of the product.
- the advertisement control unit 54 may change the advertisement method of the product based on the determination result of the determination unit 53.
- “changing the advertising method of a product” means, for example, changing the means used for advertisement.
- the advertisement control unit 54 may cause the advertisement providing unit 55 to provide an advertisement on the top screen 30 or the like.
- “changing the advertisement method of a product” means, for example, changing an advertisement mode.
- the advertisement control unit 54 may be provided with an advertisement including text and images.
- the advertisement control unit 54 may cause the advertisement providing unit 55 to provide an advertisement that includes only text and does not include an image.
- “changing the advertisement method of the product” may be, for example, changing the size of the advertisement or changing the display location of the advertisement.
- the advertising method can be changed according to the sales situation of the product.
- the reference correspondence storage unit 51 may store advertisement control information related to control of advertisement provision in association with the reference correspondence. In this way, it is possible to finely change the content of advertisement control related to the product according to the sales situation of the product.
- the priority of the advertisement of the product is finely changed according to the sales situation of the product. That is, the higher the sales of a product, the lower the priority of the advertisement of the product, and the lower the sales of the product, the higher the priority of the advertisement of the product.
- FIG. 20 shows an example of a standard correspondence table when performing advertisement control as shown in FIG.
- the standard correspondence table shown in FIG. 20 includes “product ID”, “remaining time”, “number of purchases”, and “priority” fields.
- the “priority” field indicates whether to increase or decrease the priority of the advertisement of the product and the degree of increase or decrease of the priority. In this case, the “priority” field corresponds to the “advertising control information” described above.
- the advertisement control unit 54 determines whether or not the time point X and the sales status of the product at the time point X have a standard correspondence relationship are predetermined results (for example, the time point X and the product at the time point X Is determined to have a standard correspondence relationship), the provision of advertisements is controlled based on the advertisement control information associated with the standard correspondence relationship. For example, it is assumed that the remaining time is “4 hours” and the number of purchases is “98” until the sales period of the product with the product ID “G0001” ends. In this case, the advertisement control unit 54 raises the priority of the advertisement of this product by one level from the normal priority according to the reference correspondence table shown in FIG.
- an “advertisement method” field indicating an advertisement method may be provided instead of the “priority” field. In this way, it becomes possible to finely change the advertising method of the product according to the sales situation of the product.
- the server for executing advertisement control may be a server different from the server for executing electronic commerce.
- the sales status acquisition unit 52, the determination unit 53, the advertisement control unit 54, and the advertisement providing unit 55 may not be realized in the same server.
- the sales status acquisition unit 52, the determination unit 53, the advertisement control unit 54, and the advertisement providing unit 55 may be realized by a different server.
- the present invention can be applied not only when advertising a product targeted for joint purchase, but also when advertising a product sold by adopting a normal sales method.
- the same advertisement control as that described with reference to FIG. 6 may be performed.
- the “remaining time” in FIG. 6 the remaining time up to the reference time point may be used.
- the “reference time” may be arbitrarily set by the store. For example, when a store wants to sell a product by a certain date and time, the date and time may be set as the “reference time”.
- the “elapsed time” in the above formula (1) As (e), the elapsed time from the reference time point may be used.
- the “reference time point” is, for example, a sales start time point of the product.
- the “reference time” may be arbitrarily set by the store.
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
(1)商品の単価が現在の単価から下がるために不足している購入数
(2)商品の単価が現在の単価から下がったと仮定した場合における割引額(通常単価との差額)
(3)販売期間が終了するまでの残り時間
n<N*(e/T) ・・・ (1)
(1)商品の単価を下げるために不足している商品の購入数に関する内容
(2)商品の単価の下がり具合に関する内容
(3)販売期間の終了時点に関する内容
Claims (14)
- 商品又はサービスの販売期間中に前記商品又は前記サービスの広告を提供する広告システムにおいて、
前記販売期間内における時点と、前記商品又は前記サービスの販売状況との間の基準対応関係に関する情報を記憶する基準対応関係記憶手段と、
前記販売期間内のある時点における前記商品又は前記サービスの販売状況に関する情報を取得する販売状況取得手段と、
前記ある時点と、前記ある時点における前記商品又は前記サービスの販売状況とが前記基準対応関係を有しているか否かを判定する判定手段と、
前記判定手段の判定結果に基づいて、前記広告を提供する広告提供手段と、
を含むことを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記判定手段の判定結果に基づいて、前記広告を提供するか否かを決定する手段を含み、
前記広告提供手段は、前記広告を提供すると決定された場合に前記広告を提供する、
ことを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記商品又は前記サービスの販売状況は、前記商品又は前記サービスの購入数と、販売可能な前記商品又は前記サービスの残り数と、の少なくとも一方であり、
前記販売状況取得手段は、前記ある時点までの前記商品又は前記サービスの購入数と、前記ある時点において販売可能な前記商品又は前記サービスの残り数と、の少なくとも一方に関する情報を取得する、
ことを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記販売状況取得手段は、予め定められた時点において、該予め定められた時点における前記商品又は前記サービスの販売状況に関する情報を取得し、
前記判定手段は、前記予め定められた時点と、前記予め定められた時点における前記商品又は前記サービスの販売状況とが前記基準対応関係を有しているか否かを判定する、
ことを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記商品又は前記サービスは、前記販売期間内において販売される前記商品又は前記サービスの単価を前記販売期間内における前記商品又は前記サービスの販売数の増加に応じて下げる販売方法で販売され、
前記広告システムは、前記商品又は前記サービスの単価が所定の最低単価まで下がった場合に前記広告の提供を制限する手段を含む、
ことを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記商品又は前記サービスは、前記販売期間内において販売される前記商品又は前記サービスの単価を前記販売期間内における前記商品又は前記サービスの販売数の増加に応じて下げる販売方法で販売され、
前記広告提供手段は、前記商品又は前記サービスの販売状況に基づいて、前記広告の内容を設定する広告内容設定手段を含み、
前記広告内容設定手段は、
前記商品又は前記サービスの単価を下げるために不足している前記商品又は前記サービスの販売数に関する内容と、
前記商品又は前記サービスの単価の下がり具合に関する内容と、
前記販売期間の終了時点に関する内容と、
のうちの少なくとも一つを前記広告の内容に含める、
ことを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記広告提供手段は、コメントの投稿を受け付けて該コメントを公開するコミュニケーションサービスにおいて前記コメントを投稿することによって、前記広告を提供することを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記広告提供手段は、前記判定手段の判定結果に基づいて、前記広告の提供方法を変える手段を含むことを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記広告の優先度に関する情報を記憶する手段と、
前記判定手段の判定結果に基づいて、前記広告の優先度を設定する手段と、を含み、
前記広告提供手段は、前記広告の優先度に基づいて、前記広告を提供する、
ことを特徴とする広告システム。 - 請求項1に記載の広告システムにおいて、
前記基準対応関係記憶手段は、前記広告の提供の制御に関する広告制御情報を前記基準対応関係に対応づけて記憶し、
前記広告提供手段は、前記ある時点と、前記ある時点における前記商品又は前記サービスの販売状況とが前記基準対応関係を有している否かの判定結果が所定の結果である場合、該基準対応関係に対応づけられた前記広告制御情報に基づいて、前記広告を提供する、
ことを特徴とする広告システム。 - 商品又はサービスの販売期間中における前記商品又は前記サービスの広告を提供する広告システムの制御方法において、
前記販売期間内における時点と、前記商品又は前記サービスの販売状況との間の基準対応関係に関する情報を記憶する基準対応関係記憶手段に記憶される前記情報に基づいて前記基準対応関係を取得するステップと、
前記販売期間内のある時点における前記商品又は前記サービスの販売状況に関する情報を取得する販売状況取得ステップと、
前記ある時点と、前記ある時点における前記商品又は前記サービスの販売状況とが前記基準対応関係を有しているか否かを判定する判定ステップと、
前記判定ステップにおける判定結果に基づいて、前記広告の提供を制御する広告制御ステップと、
を含むことを特徴とする広告システムの制御方法。 - 商品又はサービスの販売期間中における前記商品又は前記サービスの広告の提供を制御するための広告制御装置において、
前記販売期間内における時点と、前記商品又は前記サービスの販売状況との間の基準対応関係に関する情報を記憶する基準対応関係記憶手段に記憶される前記情報に基づいて前記基準対応関係を取得する手段と、
前記販売期間内のある時点における前記商品又は前記サービスの販売状況に関する情報を取得する販売状況取得手段と、
前記ある時点と、前記ある時点における前記商品又は前記サービスの販売状況とが前記基準対応関係を有しているか否かを判定する判定手段と、
前記判定手段の判定結果に基づいて、前記広告の提供を制御する広告制御手段と、
を含むことを特徴とする広告制御装置。 - 商品又はサービスの販売期間中における前記商品又は前記サービスの広告の提供を制御するための広告制御装置としてコンピュータを機能させるためのプログラムであって、
前記販売期間内における時点と、前記商品又は前記サービスの販売状況との間の基準対応関係に関する情報を記憶する基準対応関係記憶手段に記憶される前記情報に基づいて前記基準対応関係を取得する手段、
前記販売期間内のある時点における前記商品又は前記サービスの販売状況に関する情報を取得する販売状況取得手段、
前記ある時点と、前記ある時点における前記商品又は前記サービスの販売状況とが前記基準対応関係を有しているか否かを判定する判定手段、及び、
前記判定手段の判定結果に基づいて、前記広告の提供を制御する広告制御手段、
として前記コンピュータを機能させるためのプログラム。 - 商品又はサービスの販売期間中における前記商品又は前記サービスの広告の提供を制御するための広告制御装置としてコンピュータを機能させるためのプログラムを記録したコンピュータ読み取り可能な情報記憶媒体であって、
前記販売期間内における時点と、前記商品又は前記サービスの販売状況との間の基準対応関係に関する情報を記憶する基準対応関係記憶手段に記憶される前記情報に基づいて前記基準対応関係を取得する手段、
前記販売期間内のある時点における前記商品又は前記サービスの販売状況に関する情報を取得する販売状況取得手段、
前記ある時点と、前記ある時点における前記商品又は前記サービスの販売状況とが前記基準対応関係を有しているか否かを判定する判定手段、及び、
前記判定手段の判定結果に基づいて、前記広告の提供を制御する広告制御手段、
として前記コンピュータを機能させるためのプログラムを記録したコンピュータ読み取り可能な情報記憶媒体。
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2012527130A JP5255728B2 (ja) | 2010-10-15 | 2011-09-27 | 広告システム、広告システムの制御方法、広告制御装置、プログラム、及び情報記憶媒体 |
US13/878,802 US20130204680A1 (en) | 2010-10-15 | 2011-09-27 | Advertisement system, method of controlling advertisement system, advertisement control device, program, and information recording medium |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2010233084 | 2010-10-15 | ||
JP2010-233084 | 2010-10-15 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2012049966A1 true WO2012049966A1 (ja) | 2012-04-19 |
Family
ID=45938197
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/JP2011/072096 WO2012049966A1 (ja) | 2010-10-15 | 2011-09-27 | 広告システム、広告システムの制御方法、広告制御装置、プログラム、及び情報記憶媒体 |
Country Status (3)
Country | Link |
---|---|
US (1) | US20130204680A1 (ja) |
JP (1) | JP5255728B2 (ja) |
WO (1) | WO2012049966A1 (ja) |
Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2018081557A (ja) * | 2016-11-17 | 2018-05-24 | ヤフー株式会社 | 決定装置、決定方法、及び決定プログラム |
WO2018105217A1 (ja) * | 2016-12-05 | 2018-06-14 | ソニーモバイルコミュニケーションズ株式会社 | 情報処理装置、および情報処理システム |
JP2018169492A (ja) * | 2017-03-30 | 2018-11-01 | 沖電気工業株式会社 | 制御装置、サーバ装置および表示制御システム |
WO2020195764A1 (ja) * | 2019-03-25 | 2020-10-01 | 日本電気株式会社 | 販売管理サーバ、販売管理システム、販売管理方法および記録媒体 |
Families Citing this family (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US10536550B2 (en) * | 2016-11-30 | 2020-01-14 | Facebook, Inc. | Storage of events for a dynamic audience platform |
US10740803B2 (en) * | 2016-11-30 | 2020-08-11 | Facebook, Inc. | Scheduling events for a dynamic audience platform |
Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPH09330461A (ja) * | 1996-06-07 | 1997-12-22 | Fuji Electric Co Ltd | 自動販売機の広告出力装置 |
JP2000357213A (ja) | 1999-06-16 | 2000-12-26 | Toshiba Corp | 相互認証方法および記録装置および再生装置および記録媒体 |
JP2002318927A (ja) * | 2001-04-20 | 2002-10-31 | Netprice:Kk | インターネット・ショッピングサイトにおける共同購入商品の販売情報管理システム |
JP2003030525A (ja) * | 2001-07-10 | 2003-01-31 | Toshiba Corp | バナー広告自動配布機能を有するインターネットショッピングシステム用サーバコンピュータ及び同コンピュータにおけるバナー広告自動配布方法 |
JP2004279961A (ja) * | 2003-03-18 | 2004-10-07 | Softbank Broadmedia Corp | Bgm配信システム |
JP2008287622A (ja) * | 2007-05-21 | 2008-11-27 | Yahoo Japan Corp | 広告管理システム、広告管理サーバ、およびそれらの制御方法 |
Family Cites Families (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2001351008A (ja) * | 2000-06-06 | 2001-12-21 | Fujitsu Ltd | 広告配布方法および広告配布システム |
US20090327037A1 (en) * | 2006-02-28 | 2009-12-31 | Charles Tze Chao Ng | System and Methods for Pricing Markdown with Model Refresh and Reoptimization |
US10496938B2 (en) * | 2000-12-20 | 2019-12-03 | Acoustic, L.P. | Generating product decisions |
US7483846B1 (en) * | 2004-07-13 | 2009-01-27 | Amazon Technologies, Inc. | Service for selectively and proactively notifying users of changes in states of items in an electronic catalog |
JP5462437B2 (ja) * | 2007-10-17 | 2014-04-02 | 株式会社三共 | 広告配信システム |
US20090164296A1 (en) * | 2007-12-20 | 2009-06-25 | Yahoo! Inc. | Scheduling transient online advertisements |
-
2011
- 2011-09-27 US US13/878,802 patent/US20130204680A1/en not_active Abandoned
- 2011-09-27 WO PCT/JP2011/072096 patent/WO2012049966A1/ja active Application Filing
- 2011-09-27 JP JP2012527130A patent/JP5255728B2/ja active Active
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPH09330461A (ja) * | 1996-06-07 | 1997-12-22 | Fuji Electric Co Ltd | 自動販売機の広告出力装置 |
JP2000357213A (ja) | 1999-06-16 | 2000-12-26 | Toshiba Corp | 相互認証方法および記録装置および再生装置および記録媒体 |
JP2002318927A (ja) * | 2001-04-20 | 2002-10-31 | Netprice:Kk | インターネット・ショッピングサイトにおける共同購入商品の販売情報管理システム |
JP2003030525A (ja) * | 2001-07-10 | 2003-01-31 | Toshiba Corp | バナー広告自動配布機能を有するインターネットショッピングシステム用サーバコンピュータ及び同コンピュータにおけるバナー広告自動配布方法 |
JP2004279961A (ja) * | 2003-03-18 | 2004-10-07 | Softbank Broadmedia Corp | Bgm配信システム |
JP2008287622A (ja) * | 2007-05-21 | 2008-11-27 | Yahoo Japan Corp | 広告管理システム、広告管理サーバ、およびそれらの制御方法 |
Cited By (9)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2018081557A (ja) * | 2016-11-17 | 2018-05-24 | ヤフー株式会社 | 決定装置、決定方法、及び決定プログラム |
WO2018105217A1 (ja) * | 2016-12-05 | 2018-06-14 | ソニーモバイルコミュニケーションズ株式会社 | 情報処理装置、および情報処理システム |
CN110024019A (zh) * | 2016-12-05 | 2019-07-16 | 索尼公司 | 信息处理设备和信息处理系统 |
JPWO2018105217A1 (ja) * | 2016-12-05 | 2019-10-24 | ソニー株式会社 | 情報処理装置、および情報処理システム |
CN110024019B (zh) * | 2016-12-05 | 2021-11-26 | 索尼公司 | 信息处理设备和信息处理系统 |
JP7112625B2 (ja) | 2016-12-05 | 2022-08-04 | ソニーグループ株式会社 | 情報処理装置、および情報処理システム |
JP2018169492A (ja) * | 2017-03-30 | 2018-11-01 | 沖電気工業株式会社 | 制御装置、サーバ装置および表示制御システム |
WO2020195764A1 (ja) * | 2019-03-25 | 2020-10-01 | 日本電気株式会社 | 販売管理サーバ、販売管理システム、販売管理方法および記録媒体 |
JP7468509B2 (ja) | 2019-03-25 | 2024-04-16 | 日本電気株式会社 | 販売管理サーバ、販売管理システム、販売管理方法およびプログラム |
Also Published As
Publication number | Publication date |
---|---|
JPWO2012049966A1 (ja) | 2014-02-24 |
US20130204680A1 (en) | 2013-08-08 |
JP5255728B2 (ja) | 2013-08-07 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
JP5303606B2 (ja) | 広告システム、広告システムの制御方法、プログラム、及び情報記憶媒体 | |
JP5255728B2 (ja) | 広告システム、広告システムの制御方法、広告制御装置、プログラム、及び情報記憶媒体 | |
US8548849B1 (en) | Customer generated promotions | |
US20150039445A1 (en) | Providing Advertising | |
US20150051964A1 (en) | Providing offers for local discounted goods and services | |
KR101582244B1 (ko) | 구매자의 소개를 이용한 소셜 쇼핑 시스템 및 방법 | |
JP2004234520A (ja) | 広告管理方法 | |
JP6452650B2 (ja) | 情報処理装置、情報処理方法および情報処理プログラム | |
JP4959015B1 (ja) | アフィリエイト管理装置、アフィリエイト管理方法、アフィリエイト管理プログラム、及びそのプログラムを記憶するコンピュータ読取可能な記録媒体 | |
JP6727031B2 (ja) | 広告装置、警告出力方法及び警告出力プログラム | |
JP6813559B2 (ja) | 配信装置、配信方法および配信プログラム | |
JP5506123B2 (ja) | 広告システム、広告システムの制御方法、プログラム、及び情報記憶媒体 | |
JP2002251541A (ja) | オークション管理装置、オークション管理方法、及びオークションプログラム | |
JP2019164657A (ja) | 情報処理装置、情報処理方法および情報処理プログラム | |
US20140156481A1 (en) | Using a financial account statement to present an opportunity to provide content related to a good or service | |
JP7095021B2 (ja) | 提示装置、提示方法および提示プログラム | |
US20140089082A1 (en) | Method and system for online advertising | |
JP5919449B1 (ja) | 管理装置、管理方法、非一時的な記録媒体およびプログラム | |
JP6756809B2 (ja) | 提示装置、提示方法および提示プログラム | |
JP6449363B2 (ja) | 配信装置、配信方法および配信プログラム | |
JP6186062B2 (ja) | 算出装置、算出方法および算出プログラム | |
JP4575991B1 (ja) | Webサイトの管理用サーバ、管理方法及び管理プログラム | |
JP6114451B2 (ja) | 配信装置、配信方法および配信プログラム | |
KR20150085505A (ko) | 구매자의 소개를 이용한 소셜 쇼핑 시스템 및 방법 | |
JP2021149620A (ja) | 情報処理装置、情報処理方法及び情報処理プログラム |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
WWE | Wipo information: entry into national phase |
Ref document number: 2012527130 Country of ref document: JP |
|
121 | Ep: the epo has been informed by wipo that ep was designated in this application |
Ref document number: 11832404 Country of ref document: EP Kind code of ref document: A1 |
|
WWE | Wipo information: entry into national phase |
Ref document number: 13878802 Country of ref document: US |
|
NENP | Non-entry into the national phase |
Ref country code: DE |
|
122 | Ep: pct application non-entry in european phase |
Ref document number: 11832404 Country of ref document: EP Kind code of ref document: A1 |