WO2011139042A3 - 온라인 광고 제공 방법 및 장치 - Google Patents

온라인 광고 제공 방법 및 장치 Download PDF

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Publication number
WO2011139042A3
WO2011139042A3 PCT/KR2011/003048 KR2011003048W WO2011139042A3 WO 2011139042 A3 WO2011139042 A3 WO 2011139042A3 KR 2011003048 W KR2011003048 W KR 2011003048W WO 2011139042 A3 WO2011139042 A3 WO 2011139042A3
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WO
WIPO (PCT)
Prior art keywords
advertisement
advertisement window
window
web page
user terminal
Prior art date
Application number
PCT/KR2011/003048
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English (en)
French (fr)
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WO2011139042A2 (ko
Inventor
김안종
Original Assignee
Kim An-Jong
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=44049844&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=WO2011139042(A3) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Kim An-Jong filed Critical Kim An-Jong
Priority to JP2013508980A priority Critical patent/JP2013527939A/ja
Priority to EP11777523.9A priority patent/EP2568431A4/en
Priority to US13/578,828 priority patent/US20120310751A1/en
Priority to CN2011800252793A priority patent/CN102893301A/zh
Publication of WO2011139042A2 publication Critical patent/WO2011139042A2/ko
Publication of WO2011139042A3 publication Critical patent/WO2011139042A3/ko
Priority to US14/163,452 priority patent/US20140143071A1/en
Priority to US14/163,425 priority patent/US20140143715A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/0485—Scrolling or panning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

본 발명은 웹페이지의 내용영역의 특정 영역에 미리 설정된 시간동안 서서히 뚜렷해지는 페이드인 형태의 광고창을 제공하는 온라인 광고 제공 방법 및 장치에 관한 것이다. 본 발명의 온라인 광고 제공 장치은 사용자 단말(100)로부터 디스플레이되는 웹페이지의 정보를 수신하는 웹페이지 제어 모듈(310)와, 광고창의 광고 형태인지를 설정하며, 광고창의 크기, 광고창이 사용자 단말(100)에 디스플레이될 광고노출위치를 설정하는 광고창 설정부(320)와, 광고창이 페이드인 되는 시간을 설정하는 광고 노출속도 설정부(330)와, 사용자 단말(100)로 전송되는 광고 데이터를 저장하는 데이터베이스(350)와, 상기 각 구성요소들을 제어하여, 사용자 단말에 광고창을 전송하는 제어부를 제공한다. 본 발명에 의한 페이드인 광고창을 이용한 광고 제공 방법에 의하면, 사용자가 웹페이지를 보던 중 사용자에게 서서히 뚜렷하게 노출되도록 광고창을 제공하게 되므로 사용자의 광고에 대한 흥미를 높일 수 있게 된다.
PCT/KR2011/003048 2010-05-07 2011-04-27 온라인 광고 제공 방법 및 장치 WO2011139042A2 (ko)

Priority Applications (6)

Application Number Priority Date Filing Date Title
JP2013508980A JP2013527939A (ja) 2010-05-07 2011-04-27 オンライン広告提供方法及びその装置
EP11777523.9A EP2568431A4 (en) 2010-05-07 2011-04-27 METHOD AND DEVICE FOR PROVIDING ONLINE ADVERTISING
US13/578,828 US20120310751A1 (en) 2010-05-07 2011-04-27 Method and apparatus for providing online advertisement
CN2011800252793A CN102893301A (zh) 2010-05-07 2011-04-27 在线广告提供方法及装置
US14/163,452 US20140143071A1 (en) 2010-05-07 2014-01-24 Method and apparatus for providing online advertisement
US14/163,425 US20140143715A1 (en) 2010-05-07 2014-01-24 Method and apparatus for providing online advertisement

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2010-0042732 2010-05-07
KR20100042732A KR101028009B1 (ko) 2010-05-07 2010-05-07 온라인 광고 제공 방법 및 장치

Related Child Applications (3)

Application Number Title Priority Date Filing Date
US13/578,828 A-371-Of-International US20120310751A1 (en) 2010-05-07 2011-04-27 Method and apparatus for providing online advertisement
US14/163,425 Continuation US20140143715A1 (en) 2010-05-07 2014-01-24 Method and apparatus for providing online advertisement
US14/163,452 Continuation US20140143071A1 (en) 2010-05-07 2014-01-24 Method and apparatus for providing online advertisement

Publications (2)

Publication Number Publication Date
WO2011139042A2 WO2011139042A2 (ko) 2011-11-10
WO2011139042A3 true WO2011139042A3 (ko) 2012-02-02

Family

ID=44049844

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2011/003048 WO2011139042A2 (ko) 2010-05-07 2011-04-27 온라인 광고 제공 방법 및 장치

Country Status (6)

Country Link
US (3) US20120310751A1 (ko)
EP (1) EP2568431A4 (ko)
JP (1) JP2013527939A (ko)
KR (1) KR101028009B1 (ko)
CN (1) CN102893301A (ko)
WO (1) WO2011139042A2 (ko)

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Also Published As

Publication number Publication date
JP2013527939A (ja) 2013-07-04
CN102893301A (zh) 2013-01-23
US20120310751A1 (en) 2012-12-06
EP2568431A4 (en) 2014-01-22
US20140143071A1 (en) 2014-05-22
WO2011139042A2 (ko) 2011-11-10
EP2568431A2 (en) 2013-03-13
KR101028009B1 (ko) 2011-04-07
US20140143715A1 (en) 2014-05-22

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