WO2011098244A1 - Procédé de présentation et d'offre de marchandises et/ou de prestations de service - Google Patents

Procédé de présentation et d'offre de marchandises et/ou de prestations de service Download PDF

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Publication number
WO2011098244A1
WO2011098244A1 PCT/EP2011/000567 EP2011000567W WO2011098244A1 WO 2011098244 A1 WO2011098244 A1 WO 2011098244A1 EP 2011000567 W EP2011000567 W EP 2011000567W WO 2011098244 A1 WO2011098244 A1 WO 2011098244A1
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WO
WIPO (PCT)
Prior art keywords
data
customer
communication network
advertising
sales
Prior art date
Application number
PCT/EP2011/000567
Other languages
German (de)
English (en)
Inventor
Stefan Muhlack
Original Assignee
Stefan Muhlack
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Stefan Muhlack filed Critical Stefan Muhlack
Publication of WO2011098244A1 publication Critical patent/WO2011098244A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method for presenting and offering goods and / or services via a
  • Data communication network wherein graphical data, in particular film and / or image material, are kept retrievable for customers by means of a data server via the data communication network, wherein a coordinate set of a customer, in particular by clicking a mouse, selected data point from the graphical data via the data communication network to the data server and depending on the set of coordinates the goods and / or
  • Services associated sales data are determined and transmitted to the customer via the data communication set.
  • the invention equally relates to a data server for carrying out the method according to one of claims 1 to 12.
  • Generic methods for presenting and offering goods and / or services of the type mentioned above are known, for example, from websites on which users can set footage for retrieval by other users.
  • commercial movie content can be used as an advertising medium via the prior art method.
  • this click is used to send and display advertising information to the user sending the click.
  • the user sending out the click can then view the goods displayed and offered to him and / or
  • a disadvantage of the known method is that with the user-side setting of the click, the graphical information that has caused the user to set the click, not be displayed or that the movie was clicked on, stopped. This disadvantageously tears the potential customer from the emotional feeling that causes the click, resulting in a tendency to be less inclined to buy.
  • an object of the present invention is to improve the purchasing propensity of potential interested parties in a method of the type mentioned at the outset and generally to increase the advertising use of the graphic data.
  • an object of the invention is a server for carrying out such a method
  • Data communication network is determined that a potential customer has clicked on a data point, but in addition, when he has done so, the advertising usability of the graphical data significantly improved. Because it is possible to deposit different products and services at different times within a movie, which are called up when clicking. Moreover, during the click and after clicking through the potential Customers continue to see the graphical data.
  • the great advantage that can be achieved with regard to the advertising effect is that the emotions evoked by the graphic data material are retained even during the display of the sales data.
  • the graphical data is variable in time.
  • the graphic data can be a video in a common, for fast transfer over a
  • Data communication network suitable format or a sequence of still images in terms of a slideshow. It can be in this way with advantage to the displayed at a given time
  • Footage using footage matching products and / or
  • the transmission of the time measured from the beginning of the customer's retrieval of the graphical data according to the invention allows the assignment of each click to the sales data to be displayed. Also can be beneficial only after
  • a list of all the mouse click coordinates associated goods and / or services and the associated sales data are displayed.
  • the coordinate records and / or the sales data of all customer-selected data points are stored and, preferably after the graphic data has been fully displayed by the customer, sales data of several, in particular all, selected sets of coordinates are displayed together.
  • a movie or a slide show can be viewed completely without interruption by clicking on it, whereby the emotional impressions conveyed by the film or the slideshow can be immediately applied to the customer. This can advantageously increase the propensity to buy in relation to the goods and services displayed as a result of clicking.
  • an electronic database which can be called up via a data communication network and is preferably structured according to a relational database model, at least one
  • advertising data records can be obtained programmatically create as objects, which simplifies the management of several such advertising means records with advantage.
  • the electronic database can be called up via a data communication network, in particular the Internet, complete advertising data sets can be retrieved, for example from
  • AdServern be called, for example, to play a commercial on a website that has called a customer.
  • the associated sales data determine the electronic sale via the data communication network
  • Coordinate comprises at least one location coordinate of the customer-selected data point.
  • Embodiment of the invention surface portions are highlighted within the graphical data in a recognizable form for the customer form. For example, around products displayed in a commercial, rectangular or round contours may be set indicating to the prospective customer that a click within the area marked in this manner will be used to display sales data, in which
  • Create advertising material records by entering information about For example, make the commercial to be played and the click on at certain times within the movie, possibly at certain locations within the movie screen window to display goods and / or services.
  • providers can also provide information about the online shop to be used to process a purchase.
  • the integration of the method according to the invention into an already existing infrastructure for handling sales transactions via, for example, the Internet is further improved if, in an embodiment of the invention, the advertising data record is transmitted via the data communication network to an AdServer designed to integrate the advertising data record into websites retrievable by the customer.
  • AdServers are known to be used for the targeted placement of advertising on customer-referenced advertising sites. For example, many online editions of print media are financed by advertisements additionally displayed when the free newspaper pages are accessed. The displayed advertisement is selected and allocated by an AdServer. Often, this is done in response to customer profile data sent by the
  • AdServer can be determined and evaluated.
  • the transmission according to the invention of an admittance dataset within the meaning of the present invention to such an AdServer thus advantageously makes use of this functionality of AdServers.
  • the data server according to the invention may comprise at least one application server for executing communications with external electronic databases and / or AdServern trained script code and / or at least one content management server for managing an electronic database.
  • the content management system may be a free system in accordance with the TYPO3 system.
  • a so-called Tomcat server can be used within the scope of the invention.
  • the Tomcat system provides an environment for running Java code on a Web server, where Tomcat is a Java-written servlet container that can translate and execute Java server pages in servlets using Jasper's JSP (Java Server Pages) compiler.
  • Jasper's JSP Java Server Pages
  • FIG. 1 schematic representation to illustrate the
  • Figure 2 is a schematic representation for illustrating the for
  • the method is used by a vendor 1 to present goods and / or services for the purpose of sale. In this case, the presentation takes place with respect to potential customers 2.
  • the provider 1 makes use of an inventive method 1 in the first process step 3
  • the provider 1 transmits the required data to his person, whereupon the
  • Provider 1 is granted access to the data application 4.
  • the data application 4 comprises a guided process for creating the interactive advertising medium according to the invention by the registered provider 1.
  • the provider 1 selects in a first step Online sales system. This can be an existing Internet shop, which the provider uses anyway, act or made available within the data application 4
  • FLV format Flash video
  • This movie is then loaded onto the data application 4 or a link to the remote location of the movie is set.
  • the selected movie is now played back to the provider 1.
  • Playback offers the data application 4, the provider 1, the option to mark a position in the movie with a mouse click and a second click to select a period during which a
  • SalesEvent Advertising information should be displayed. Both values are linked with the film to a so-called SalesEvent. In principle, an unlimited number of such SalesEvents can be defined within the film.
  • the provider 1 text, values and images to specify name, article number, display data, price, currency, image, description text deposit.
  • the invention thus logically combines an online shop, a commercial and at least one SalesEvent with each other and receives a unique identifier.
  • the generated interactive advertising material can be displayed in any online platform. It can in particular via standard AdServer 4 are delivered.
  • the AdServer4 supplies according to the reference numeral 6, the advertising material to the website called by the customer 2 and binds there.
  • the customer 2 can then play the movie and select as desired in the movie window with the mouse areas. All clicked SalesEvents are displayed to the customer 2 in a separate field.
  • the advertising film continues according to the invention.
  • the customer 2 is shown an overview of the clicked SalesEvents and, for example, the sum of the clicked prices. If the customer 2 clicks on a reference, for example with the caption "to checkout" within the overview window, the customer-side computer system is connected to the data application 4 for statistical evaluation Billing with the provider 1.
  • Sales data which the customer 2 has selected by clicking on the advertising film is also forwarded to the online shop application 9 via the communication path 8.
  • the sales process taking place in the online shop application 9 is known per se by the prior art and is described in US Pat Figure 1 provided with the reference numeral 10.
  • By the arrow 11 is running between the customer 2 and the online shop application 9 direct communication
  • Sales process 10 may be configured separately from the data application 4. Alternatively, however, it is equally within the scope of the invention within the data application 4, an online shop application 9 can also be implemented. In this case the communication with the Onlineshopanassemble between the customer 2 and the
  • FIG. 2 illustrates the underlying method of the invention and the data server according to the invention
  • the system architecture according to the invention on which FIG. 2 is based essentially has an advertising medium database 13, which can be embodied as mySQL, postgreSQL as well as an Oracle data log.
  • the content management system 14 according to the TYPO3 standard contains a back-end 15 and a front-end 16.
  • the front-end 16 is an application that can be called up online via the internet, with which the provider 1 can communicate with the advertising medium database 13 and other applications.
  • An application server 17 is designed as a Tomcat server and preferably runs under the Linux operating system with Java Runtime
  • the application server 17 consists of one mentioned in the embodiment "LSController” Connection application 18 based on Java.
  • Connection application 18 processes data from online shops, advertising materials and / or goods via Java Server Pages (JSP)
  • the application server 17 also has an application 19 for the creation of advertising material objects developed in the exemplary embodiment with the aid of the Adoby Flexbuilder with Flex 3. Furthermore, the application server 17 has an application 20 for managing advertising media, which is likewise designed as a Flex application.
  • the provider 1 accesses the application 19 for the creation of advertising media implemented on the Tomcat application server 17 via communication between the front-end 16 implemented in the content management system 14 and via the agency of the application 20 for managing advertising media.
  • the application implemented in Tomcat application server 17 for managing advertising media 20 is thus functional for application 19 for the creation of advertising media
  • Both the application 19 for creating advertising media and the application 20 for managing advertising media are developed in the embodiment described here using the Adobe Flex Builder with FLex 3. Both applications 19, 20 are implemented as Rieh Internet Application (RIA) and use according to standard Internet techniques. In particular, they provide an intuitive
  • Both the application 19 to Creation of advertising media as well as the application 20 for managing advertising media preferably use the Adobe BlazeDS Technology 21 (RMI) for retrieving data in the embodiment described here.
  • RMI Adobe BlazeDS Technology 21
  • BlazeDS Rieh clients can be connected to existing server applications.
  • the BlazeDS technology is based on Remote Method Invocation (RMI).
  • connection application 18 taking recourse to the application 19 for the production of advertising material and the application 20 for the management of advertising means created advertising means 22 are transmitted to an AdServer 5.
  • the advertising means 22 according to the one described here
  • Exemplary embodiments can be transmitted to the AdServer 5 as an Internet address, in particular as a URL. Equally, it is in
  • a file in particular in Shockwave Flash (.swf) format, is transferred to the AdServer 5.
  • the advertising medium 22 is a container in terms of data technology, ie a file format which contains various data formats.
  • the advertising medium 22 contains the video data or image data 23, data relating to the product and / or service, as well as data about the provider 1.
  • the advertising medium 22 is developed according to the exemplary embodiment using the Adobe Flex Builder with Flex 3.
  • the advertising means 22 also after the
  • connection application 18 running on the Tomcat Application Server 17, the following operations are performed
  • FIG. 3 illustrates by way of example the data model 25 implemented in the advertising medium database 13 of the content management system 14.
  • the data model 25 is based on an article table 26, which is linked as a detail table in the context of a master-detail relation with an advertising medium table 27.
  • the following fields are created in the article table 26: articlejd local_x fk_wm_id local_y article_name start_time shop_article_id end_time description sync_delete price sync created packunit sync_modified image
  • the table fields local_x, local_y serve as location coordinates 28.
  • the location coordinates 28 serve to define a product which, when clicked by the customer 2 on the advertising medium 22, indicates the location of this click on the image or film area.
  • the table field start_time serves as time 29, which indicates which
  • the advertising medium table field end_time indicates the end time 30 up to which the customer 2 article data 31 should be displayed due to the click.
  • the article data 31 are thus for one through the
  • the article data 31 comprises a unique identifier, articlejd, a link key to the advertisement medium table 27, fk_wm_id, and article name (article_name),
  • the data model 25 further comprises a statistics table 32, which is used as a detail table in the context of a master-detail relation with the
  • Ad media table 27 is linked.
  • the statistics table 32 is used to record and manage data of the provider 1 for
  • the online list 33 data is selected from those selected or indicated by a provider 1
  • shop_name and its Internet address (shop_url) deposited.
  • the online list table 33 serves as a detail table in the context of a master-detail relation to the parent, in
  • Embodiment as a Content3 content management system 14 realized vendor table 34.
  • the vendor table 34 are all relevant data about the vendor 1, who would like to create an advertising means 22 for the presentation and offering of goods and / or services deposited.
  • the data model 25 it is possible to assign exactly one online shop 10 from the online list 33 to a provider 1 managed in the provider table 34.
  • FIG. 4 shows by way of example a user interface 35 and its interaction with a possible provider 1
  • illustrated interaction includes the registration or the registration of a provider 1, wherein in the provider table 34, a corresponding record is created. Furthermore, via the
  • Interaction 36 the uploading of image data and the input of article data, which are stored in the article table 26.
  • the frontend 16 of the content management system 14 forming
  • User interface 35 allows provider 1 to create a Advertising material 22. It can be developed using the Adobe Flex Builder Flex 3.
  • the application 19 made visible by the user interface 35 for the production of advertising media 22 is a so-called wizard, which guides the provider 1 through the following steps.
  • the entry of names of the advertising means 22 to be stored in the advertising medium table 27 is made possible in the advertising medium name input 37. Further, the selection and setting of the video 23 to be displayed is possible in the video input step 38.
  • the provider 1 has the opportunity to choose a video 23 to the advertising means 22 by entering either a URL or in the
  • Ad Media Database 13 selects deposited video. Likewise, a video 23 can be uploaded via the Adobe BlazeDS routine 21.
  • the user interface 35 sees a possibility of playing the video 23 selected in step 38 in front. While the video is playing, a product with default values will be inserted in the advertisement 22 to be created each time the video area is clicked. This can be graphically displayed an area at the position in the video, where in the future, for example, a click area to buy this product to be displayed. In this case, in the time coordinate setting step 39, the time is taken at which the product information is to be displayed and when it should disappear.
  • the advertising media preview 41 enables the provider 1 to view the advertising material 22 after creating the video and the products. It then looks exactly like the advertising medium 22, which later from the customer 2 through the intermediary of the AdServer 5 on one of the customer 2
  • called website 24 can be called.
  • the provider 1 is given the opportunity to confirm the created advertising medium 22.
  • various legal explanations such as the acceptance of general terms and conditions, can be queried.
  • a URL pointing to the advertisement 22 is displayed. This is then in accordance with the data model 25 shown in FIG.
  • Advertising medium database 23 deposited and on in the
  • Application server 17 implemented applications 18, 19, 20 via an AdServer 5 available.
  • customers 2 get displayed by retrieving clicks article data from the article table 26 when retrieving the advertising means 22, they are in the selected online shop 10 when buying interest
  • the retrieval data and any order quantities are recorded in the statistics table 32 and used for billing purposes against the provider 1 of the advertising means 22.
  • a method and a data server are presented which present and offer goods and services via electronic means

Abstract

L'invention concerne un procédé de présentation et d'offre de marchandises et/ou de prestations de service par l'intermédiaire d'un réseau de communication de données. Ledit procédé consiste à : tenir à disposition des données graphiques (23), en particulier des films et/ou des images, pour des clients (2) de manière qu'elles puissent être appelées au moyen d'un serveur de données (14, 18) par l'intermédiaire du réseau de communications de données; communiquer au serveur de données (14, 18) par le biais du réseau de communication de données un ensemble de coordonnées (28) d'un point de données sélectionné au niveau du client, en particulier au moyen d'un clic avec une souris, parmi les données graphiques (23); et, en fonction de l'ensemble de coordonnées (28), déterminer des données de vente attribuées aux marchandises et/ou aux prestations de service (31) et les communiquer au client (2) par l'intermédiaire du réseau de communication de données. Avec le procédé de la présente invention, pour améliorer la tendance d'acheter d'éventuelles personnes intéressées et pour augmenter en général l'utilisation publicitaire des données graphiques, l'ensemble de coordonnées (28) contient un point temporel (29) mesuré à partir du début de l'appel des données graphiques (23) au niveau du client.
PCT/EP2011/000567 2010-02-10 2011-02-08 Procédé de présentation et d'offre de marchandises et/ou de prestations de service WO2011098244A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
DE102010007673 2010-02-10
DE102010007673.2 2010-02-10
DE102010008094A DE102010008094A1 (de) 2010-02-10 2010-02-15 Verfahren zum Präsentieren und Anbieten von Waren und/oder Dienstleistungen
DE102010008094.2 2010-02-15

Publications (1)

Publication Number Publication Date
WO2011098244A1 true WO2011098244A1 (fr) 2011-08-18

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DE (1) DE102010008094A1 (fr)
WO (1) WO2011098244A1 (fr)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008074022A2 (fr) * 2006-12-13 2008-06-19 Ataullah Arjomand Commerce et publicité interactifs non intrusifs basés sur des supports vidéo et audio
WO2009052190A1 (fr) * 2007-10-15 2009-04-23 One On One Advertising Llc Systèmes et procédés apparentés pour fournir du contenu publicitaire à des utilisateurs en ligne

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001071622A1 (fr) * 2000-03-21 2001-09-27 Rittmaster Ted R Systeme et procede de distribution d'informations dans un reseau de communications
DE102009031593A1 (de) * 2008-07-01 2010-02-11 Büld, Johannes Verfahren und Vorrichtung zum Bereitstellen von Informationen

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008074022A2 (fr) * 2006-12-13 2008-06-19 Ataullah Arjomand Commerce et publicité interactifs non intrusifs basés sur des supports vidéo et audio
WO2009052190A1 (fr) * 2007-10-15 2009-04-23 One On One Advertising Llc Systèmes et procédés apparentés pour fournir du contenu publicitaire à des utilisateurs en ligne

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DE102010008094A1 (de) 2011-08-11

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