WO2009036951A1 - Procédé de liaison ciblée de contenus d'information, et système approprié correspondant - Google Patents

Procédé de liaison ciblée de contenus d'information, et système approprié correspondant Download PDF

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Publication number
WO2009036951A1
WO2009036951A1 PCT/EP2008/007729 EP2008007729W WO2009036951A1 WO 2009036951 A1 WO2009036951 A1 WO 2009036951A1 EP 2008007729 W EP2008007729 W EP 2008007729W WO 2009036951 A1 WO2009036951 A1 WO 2009036951A1
Authority
WO
WIPO (PCT)
Prior art keywords
products
information content
selection
term
list
Prior art date
Application number
PCT/EP2008/007729
Other languages
German (de)
English (en)
Other versions
WO2009036951A9 (fr
Inventor
Thomas Hessler
Heiko Rauch
Jens Hewald
Original Assignee
Zanox.De Ag
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Zanox.De Ag filed Critical Zanox.De Ag
Publication of WO2009036951A1 publication Critical patent/WO2009036951A1/fr
Publication of WO2009036951A9 publication Critical patent/WO2009036951A9/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method for the purposeful linking of information content, an Internet website with products, and a suitable system therefor.
  • a disadvantage of the known system is that the influence possibilities of a viewer of the Internet website with regard to the options made available to him in the selection of the advertised products are low or excluded. Also, in this standardized method, the revenue sources for the operator of the website are limited.
  • a search field is provided.
  • the search field has at least one search field bar for entering a key term and / or alternatively for this at least one selection term for finding the product.
  • the search result is coordinated with the information content so that the presentation of the products takes place selectively as a function of a given product list.
  • the billing can also take place both to the operator and to the buyer of the product, so that the buyer can again experience a discount.
  • the key concept and / or the selection term is only permitted if there is a predetermined coordination with the information content, then advantageously only the products for which it also has an interest are displayed to the viewer. As a further advantage, it should be considered that this is done automatically on the basis of the method according to the application.
  • a further advantageous embodiment is the fact that the creation of the list of products takes place as a function of the entered key concept.
  • the viewer's interests are directly addressed, ie, by interactively working through the search field by entering the keywords, which, for example, comes to the viewer when studying the information content of the Internet website, the corresponding products are merged directly into a product list.
  • the special interactivity between the viewer and the information content of the Internet website is enhanced by the creation of the list of products depending on the key word entered, which was entered in particular by different users. In this way, the viewer can be provided with additional suggestions with regard to the selection of the key terms, which he has not directly made himself.
  • Fig. 1 shows the representation of an Internet website to explain the method according to the application
  • FIG. 2 shows a flow chart of the flowchart with regard to the method or system according to the application.
  • FIG. 1 shows an Internet web page 1 which has information content and represents information for the product "diet.”
  • an action field 5 is shown, which after activation provides, for example, a search field 7.
  • the search field has a Search field bar 9 and in this embodiment further selection terms in the form of "Hollywood trip" 11a and the product "Diet book” 11b.
  • an EDP-technical system is thus provided, which thus easily with the information content an internet website linking the products.
  • FIG. 2 shows a flowchart which contains the following steps.
  • step A the viewer of the web page views the information content of a web page.
  • step B it is queried whether there is already a relevant story or product list for the information content of the website. If yes, in step C1 this list of products is displayed via the selection terms. If there is no history or products list, only the search field for entering a key term is displayed in C2.
  • step D the user then selects a product either by entering a key term or by selecting the selection term.
  • step E is then queried whether the operator of the website can be awarded a billing. If this query is answered in the negative, the observer receives the. In the case of a purchase of the product corresponding fee.
  • the query in E checks whether the viewer of the website is a user known to the operator of the search field and the creation of the list of products. If so, the user can be unlocked using his characteristics according to G. If the query in G is denied, the viewer is given a subscription option. After approval of the viewer then in step H the viewer is given the opportunity to buy the product. After purchasing the product, the billing is then split between the operator of the Internet website and the user, in accordance with I.
  • the operator of the Internet website does not undertake the creation of a product of interest to the viewer, but that the observer or even several viewers of the Internet website can participate in the creation of a given list of products.
  • This participation in the list of products has the further advantage that the associated billing is then also conveyed to different beneficiaries.

Abstract

L'invention concerne un procédé de liaison ciblée de contenus d'information d'un site Internet relatif à des produits, procédé qui, par approvisionnement d'un site en contenus d'information, et fourniture d'un champ de recherche ayant au moins une barre de champ de recherche permettant l'introduction d'un concept clé, et/ou au moins d'un concept sélection pour la recherche d'un produit, fournit à un consultant d'un site Internet, une possibilité d'action améliorée pour la sélection de produits intéressants. De cette façon, le résultat de recherche, une fois introduit le concept clé et/ou sélectionné le concept sélection, est coordonné avec le contenu de l'information, de sorte que la représentation des produits s'effectue sélectivement en fonction d'une liste de produits prédéterminée.
PCT/EP2008/007729 2007-09-18 2008-09-16 Procédé de liaison ciblée de contenus d'information, et système approprié correspondant WO2009036951A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE102007044542.5 2007-09-18
DE200710044542 DE102007044542A1 (de) 2007-09-18 2007-09-18 Verfahren zur zielgerichteten Verknüpfung von Informationsinhalten sowie geeignetes System hierfür

Publications (2)

Publication Number Publication Date
WO2009036951A1 true WO2009036951A1 (fr) 2009-03-26
WO2009036951A9 WO2009036951A9 (fr) 2009-07-16

Family

ID=40122494

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2008/007729 WO2009036951A1 (fr) 2007-09-18 2008-09-16 Procédé de liaison ciblée de contenus d'information, et système approprié correspondant

Country Status (2)

Country Link
DE (1) DE102007044542A1 (fr)
WO (1) WO2009036951A1 (fr)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102015101196A1 (de) * 2015-01-28 2016-07-28 GREE Europa GmbH System zur Verknüpfung von Informationsdaten im Zahlungsverkehr und geeignetes Verfahren hierfür

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
EPO: "Mitteilung des Europäischen Patentamts vom 1. Oktober 2007 über Geschäftsmethoden = Notice from the European Patent Office dated 1 October 2007 concerning business methods = Communiqué de l'Office européen des brevets,en date du 1er octobre 2007, concernant les méthodes dans le domaine des activités", JOURNAL OFFICIEL DE L'OFFICE EUROPEEN DES BREVETS.OFFICIAL JOURNAL OF THE EUROPEAN PATENT OFFICE.AMTSBLATTT DES EUROPAEISCHEN PATENTAMTS, OEB, MUNCHEN, DE, vol. 30, no. 11, 1 November 2007 (2007-11-01), pages 592 - 593, XP007905525, ISSN: 0170-9291 *

Also Published As

Publication number Publication date
WO2009036951A9 (fr) 2009-07-16
DE102007044542A1 (de) 2009-03-19

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