EP2289038A1 - Système de sélection et de personnalisation de médias - Google Patents

Système de sélection et de personnalisation de médias

Info

Publication number
EP2289038A1
EP2289038A1 EP09745587A EP09745587A EP2289038A1 EP 2289038 A1 EP2289038 A1 EP 2289038A1 EP 09745587 A EP09745587 A EP 09745587A EP 09745587 A EP09745587 A EP 09745587A EP 2289038 A1 EP2289038 A1 EP 2289038A1
Authority
EP
European Patent Office
Prior art keywords
media
medium
keywords
viewer
film
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP09745587A
Other languages
German (de)
English (en)
Inventor
Thomas Jörg
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to EP09745587A priority Critical patent/EP2289038A1/fr
Publication of EP2289038A1 publication Critical patent/EP2289038A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G06Q20/123—Shopping for digital content
    • G06Q20/1235—Shopping for digital content with control of digital rights management [DRM]

Definitions

  • So-called viewer ratings are collected via complicated statistical systems, which are all based on individual samples and extrapolation. Measuring devices are installed in a group of reference viewers selected according to demographic models, which analyzes their TV consumption. The data obtained are extrapolated to the entire population.
  • DRM digital rights management systems
  • Free film licenses are traded on national and international markets. Licenses are issued for different evaluation types in different territories. For example: Theatrical, TV and DVD of Japanese language version for Japan for 5 years. As a rule, the licensee is obliged to settle his income and expenses towards the licensor. In practice, the control of this billing is very difficult: For a German licensor, it is impossible to understand how many DVDs are now really gone in Japan over the counter. Therefore Play on the market sales guarantees (so-called minimum guarantees or MGs) a crucial role: The licensor guarantees on the basis of experience from his market a minimum turnover and must pay the corresponding licensor fee (license fee) immediately upon conclusion of the contract. Money is earned especially in the TV and DVD area.
  • the licensor guarantees on the basis of experience from his market a minimum turnover and must pay the corresponding licensor fee (license fee) immediately upon conclusion of the contract. Money is earned especially in the TV and DVD area.
  • tags are tagged into a blog entry, tags are grouped into tag clouds, and when you click on a tag, its entries are displayed. You can only select one day.
  • IPTV or TV In the area of IPTV or TV, it is possible to refer to individual channels, but not to individual contents or dynamically created compilations.
  • a film file encoded with the very popular Windows Media DRM can not be played on devices such as Apple's iPod or iPhone.
  • An iTunes-acquired movie does not work on Microsoft's XBOX or Sony Playstation game console. Operating systems like Linux are not supported. Customers know that they are only dealing with problems when buying online because of technical incompatibilities and are rightly reluctant. If in doubt, stop but a DVD purchased or illegally downloaded. The rights information hidden in the movie files can not be read by the customer. Although economic theories say that markets can only work well when there is transparency and transaction costs are low, the film licensing markets are intransparent.
  • personalized movie files or film packages can be assembled, purchased and delivered to the customer.
  • a visual DRM simultaneously guarantees security for the licensor and technical compatibility for the customer (licensee).
  • a variety of visual auditory and / or audiovisual media including films, books, music pieces, radio plays, audiobooks, virtual exhibitions or games, multiple exploitation rights holders or their representatives are offered for selection and purchase by a subscriber / viewer through media information.
  • the offer can be made via an access comprising (a) playful and / or (b) systematic access.
  • the system includes a central database, a live encoding system, a raw storage, a media storage, a content delivery system, a payment system, and a billing and reporting system.
  • a film can be personalized easily and quickly.
  • a pre-encoded main film is provided, wherein parameters of substantially size, dimension, format or data rate are determined.
  • the film is characterized and uniquely determinable.
  • trailers are prepared by providing individual images, with the specific dimensions of the main movie.
  • the film is personalized. As a result, a clear assignment of the film is possible and its identification easy and fast.
  • the personalized and signed frames are encoded as a movie using the exact parameters of the main movie.
  • the film - the individualized film - is transmitted to the customer.
  • the system according to the invention thus enables the quick and easy marking of a film, whereby the personal data of the customer are used for this purpose.
  • This surprisingly represents a significant technical advance, since so digital media, which are quickly exchanged and distributed due to the Internet, contain personal markers, which preferably enable tracking.
  • an automation of the sale of films can be achieved, which enables a faster and more efficient sale of digital media than the system described in the prior art, despite the automation process, the individual - the customer - is not neglected, but an individual product receives. This also means that the customer identifies with the purchased product and is satisfied with the purchase.
  • the system according to the invention offers advantages for retailers and wholesalers, since the personalization of the films reduces illegal distribution.
  • the media selection and distribution system include, besides the personalization of the film, also (i) selection, (ii) payment and (iii) timely reporting including (iv) billing.
  • the customer or prospective customer is offered products via a simply structured menu, where he can also view them for a short time or watch a trailer. After the customer has selected something, a quick system confirms the selection and the customer receives information about the amount to be paid, whereby the customer can still decide against purchasing the product. The reporting takes place promptly on the interest of the customer in a particular product, whereby the information is forwarded to the system. If this is a new customer, he can log in by entering his personal details, with the personal data required for subsequent billing.
  • the data can be stored in the system based on the latest encryption techniques in order to be able to process a further purchase faster if necessary and to make it more convenient for the customer.
  • the customer will then be shown in a clear presentation of the amount to be paid and the customer may receive a copy of the document sent electronically.
  • the preferred embodiment surprisingly ensures effective data processing and fast forwarding, whereby Internet shops for buyers and sellers run optimally and are designed to be cost-efficient.
  • the medium is delivered on the basis of an existing license or cooperation agreement between the exploitation rights holder or his representative and a system operator.
  • the medium is simply stored in the raw memory.
  • Media clips are selected and both clips and the entire media in the encoding system are encoded as Internet-compatible files and stored in the media memory.
  • Metadata such as titles, synopses, summaries, cast and crew lists, preferably including CV, technical details, awards and contact details are entered into the central database and a consumer price is determined, the consumer price is determined based on collected statistical data.
  • the client is offered three functions according to (a) when presenting the media section on the computer screen:
  • An analysis of the activation of the three functions is made, storing a fast triggering of the next media function as an uninteresting medium, and saving clips that are essentially completely viewed and purchased as being interesting, thereby capturing a group of several viewers and / or from multiple sales helps a medium to get a better placement in a trailer show, the next medium and remember functions can be selected as often as desired, and the purchase intent by the viewer - the potential customer - is transmitted to the system and that already
  • the preferred embodiment allows the rapid and effective automation of a checkout process, taking into account the interests of the customer in making the offer available, and does not anonymise the customer on the Internet, whereby a higher satisfaction of the customer is achieved, since his individual wishes can be taken into account.
  • the preferred embodiment is surprisingly reliable and flexible and offers different options to the customer at each step, whereby the customer is within a short time in a selection of media proposed by the system that is specifically tailored to his needs.
  • the customer friendliness is considerably improved.
  • a system that, according to (b), provides an overview of the media offered by the copyright holders or their agents on a viewer's computer screen, the selection of media associated with keywords appearing on the screen.
  • This provides the customer with all the relevant information in a simple and clear presentation.
  • the customer activates or clicks on keywords, whereby the media are deleted from the selection, which are not assigned to these keywords and the viewer can activate / click on several keywords.
  • the number of media offered is continuously reduced and at the same time the list of keywords with each click / activate updated so that only the keywords appear on the computer screen, which the media in one reduced number can be assigned.
  • the preferred use is surprisingly a technical advance, since the customer or prospect is not confronted with unnecessary information, but gets a selection displayed, which coincides with his interest. This allows a quick, easy, effective and cost-effective search for the customer. In addition, the customer gets conveyed that his needs are taken into account and thus experiences increased satisfaction.
  • the invention also relates to a system comprising a plurality of visual, auditory and / or audiovisual media, in particular films, TV programs, series, books, music pieces, radio plays, audio books, virtual exhibitions or games, multiple exploitation rights holders or whose representative for selection and purchase and / or rent by a participant / viewer by means of media information comprehensively offers a (a) playful and / or (b) systematic access.
  • the system includes a raw memory, an encoding system, a database, a media storage, a content delivery system, a payment system, and a live encode system with title generator, wherein
  • the medium is delivered on the basis of an existing license or cooperation agreement between the exploitation rights holder or his representative and the system operator
  • the medium digital quality - analog media are digitized if necessary - is stored in the raw memory
  • Metadata such as titles, synopses, summaries, lists of cast and crew, production and distribution companies, festivals, Förerdern and financiers etc, preferably including Vita, technical Information, awards and contact details are entered in the central database and a consumer price is set,
  • next medium which triggers the next media section o "more” where the metadata including the consumer price are visualized and / or "remember” where the medium is added to a watch list
  • the system surprisingly allows a fast and effective personalization of a digital medium and thus represents a technical advance. Also, such a marker can be used to track illegal copies.
  • Fig. 1 exemplifies the operation of a preferred system.
  • the licensor delivers a film to the Encodingstation. It can be a 35mm copy, videotape or even a digital disk.
  • the supplied film data is digitized if necessary and initially stored unchanged in a storage system.
  • Metadata such as movie titles, synopses, summaries, cast and crew lists, movie posters,
  • Subtitles etc. are entered in a central database.
  • the information provided by the licensor is kept in a consistent and consistent format by editors and translated into various languages.
  • a section representing the film is selected. If a so-called trailer is present, this is also processed.
  • a price is determined for each version and for each territory in which the film may be sold. Every day new films are selected for promotion.
  • the films are encoded in accordance with the currently common standards in suitable for the Internet files and compressed (pre-encoding) and held in another storage system (Content Delivery Network) for retrieval. 2nd User Story
  • IP address The customer enters an address in the address bar of his browser or clicks on a link to a foreign website.
  • the customer's IP address is communicated to the selection system.
  • Technical Process The system selects from the central database the films to be advertised on that day. The IP address becomes the location
  • Next movie "and” Remember “can be selected as often as you like.
  • the clicks on these three functions are analyzed. Film clips that are often clicked away with "Next movie” are not alluded to as often. Film clips that are often memorized and later purchased are played more often. Thus the program of the graduation area is constantly optimized by the system. Quick click away is interpreted as "the film is not interesting.” Cuttings that are often finished are recognized as interesting.
  • the evaluation also includes the statistical evaluation of the relationship between trailer performance / purchase. Trailers whose performance often leads to a purchase Trailer are rarely interesting to buy, but their optimization is based on the direct user feedback of the audience community. Emphasized is the community of viewers, which help a good movie to a better place in the trailer show and so to some extent recommend it to other users together.
  • Each symbol is assigned several keywords.
  • a symbol represents an object. In this case, a movie.
  • the number of keywords is unlimited. It maintains a balance between often used and rare keywords.
  • all symbols are initially visible.
  • This keyword list can be structured by categories. They are ordered by the number of assignments to the current set of symbols.
  • b. When you touch a keyword with the pointer, all symbols marked with the keyword are highlighted.
  • c. By clicking on the keyword, the amount of symbols is reduced: Now only the symbols that have assigned the clicked keyword are visible.
  • the list of keywords will be updated: There are now only keywords to see, which are assigned to the objects of the current (reduced) amount.
  • This process can be repeated until the amount has reduced to one symbol. Any number of keywords can be selected to reduce the amount of symbols. Already selected symbols can be deselected at any time. The respective update of the displayed list of keywords guarantees that only keywords that are related to the current symbol set are displayed.
  • This system is available to both filmmakers and movie makers.
  • the central database transmits the price of the film or the film package to an (external or internal) payment system. It is also possible to have a credit balance on the selection system. In this case, the purchase works very fast.
  • the first name and name of the customer are recorded (personal data).
  • the neutral film is personalized in the Injecting system. Specifically, this process inserts a title that identifies the buyer of the film into the movie at the beginning of the movie. Since the customer should not wait long for the film file to be available after the payment process, only a few seconds are available for this personalization. Encoding a movie can take more than twice the length of a movie in time using conventional methods. So that the customer does not have to wait for hours, the main movie has already been pre-encoded (see 1.3). In the Injecting system, only the short piece of film in which the customer's personal details can be seen is encoded (Trailer). This is then inserted into the pre-encoded main movie.
  • the entire film does not need to be re-encoded: it saves a lot much time.
  • the short newly created personalized trailer must have exactly the same specifications as the pre-encoded main movie itself.
  • Input The customer's personal details (eg first name & surname) are linked to the Injecting system in conjunction with the reference to the personalization Movie communicated. To optimize the system performance can also several
  • the short trailer is created:
  • the personalized images are encoded with exactly the same parameters, so that the trailer has exactly the same specifications as the pre-encoded main movie. d.
  • the short trailer is inserted in the long main movie. For this purpose, only the headers of the newly personalized video file are recreated.
  • the video data itself is read from the files already encoded.
  • the new header and video data are transferred to the web server on the injection system for download to the customer. With this procedure, one saves the Neucodieren the main movie.
  • the new file does not have to be rewritten to the hard disk of the Injecting system.
  • the newly personalized movie file is transmitted via the web server directly to the customer and stored there. Thus, the main film on the injecting system does not even have to be changed.
  • the Short Trailer can be inserted into the pre-encoded main movie during the download. Effect: The customer starts downloading a personalized movie file a few seconds after clicking on the download link of his film, without having to wait much longer. If he reads the title with his name, he will Immediately realize that this file is a copy for his personal use.
  • the licensor can call up a report updated in real time at any time.
  • the database contains information about the
  • Licensors of the proceeds from the sale may differ depending on the (language) version of the film and the territory in which the customer is located.
  • the license fee calculated at the moment of sale will be credited directly to the user account of the licensor.
  • a movie homepage can be reached at: http: //systemname.topleveldomain/filmembl http://cinexe.com/feld
  • URLs may also contain restrictive keywords: http: //multiple_words.systemname.topleveldomain/support+movie_title http: //multiple_words.system_name.topleveldomain/movie_title http: //multiple_words.system_name.topleveldomain / firstname_last_name

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système permettant de découvrir des films et de composer et d'acheter des paquets de films personnalisés.
EP09745587A 2008-05-14 2009-05-14 Système de sélection et de personnalisation de médias Withdrawn EP2289038A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP09745587A EP2289038A1 (fr) 2008-05-14 2009-05-14 Système de sélection et de personnalisation de médias

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US12776608P 2008-05-14 2008-05-14
EP08075497 2008-05-14
PCT/EP2009/003690 WO2009138254A1 (fr) 2008-05-14 2009-05-14 Système de sélection et de personnalisation de médias
EP09745587A EP2289038A1 (fr) 2008-05-14 2009-05-14 Système de sélection et de personnalisation de médias

Publications (1)

Publication Number Publication Date
EP2289038A1 true EP2289038A1 (fr) 2011-03-02

Family

ID=41064575

Family Applications (1)

Application Number Title Priority Date Filing Date
EP09745587A Withdrawn EP2289038A1 (fr) 2008-05-14 2009-05-14 Système de sélection et de personnalisation de médias

Country Status (4)

Country Link
US (1) US20110179434A1 (fr)
EP (1) EP2289038A1 (fr)
CN (1) CN102027501A (fr)
WO (1) WO2009138254A1 (fr)

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Also Published As

Publication number Publication date
US20110179434A1 (en) 2011-07-21
WO2009138254A1 (fr) 2009-11-19
CN102027501A (zh) 2011-04-20

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